Google Analytics (GA4) Connector

How much does it cost to integrate Google Analytics 4 with Windsor.ai?

Windsor.ai’s pricing for Google Analytics data integration can vary depending on your use case and data volume. We offer absolutely transparent, volume-based event pricing plans for diversified business needs and budgets, providing a 30-day free trial.

Why use Windsor.ai’s Google Ads connector?

Windsor.ai’s ELT connectors streamline data integration by automating the entire workflow, ensuring a seamless and efficient process. Our platform instantly syncs your Google Analytics 4 data with multiple destinations, cutting data preparation time by over 50%. 

With Windsor.ai’s GA4 connector, users eliminate manual data retrieval and gain access to powerful multi-attribution modeling right out of the box.

What’s more, our ELT platform lets you get around the following Google Analytics’ inherited quota limits:

• Maximum number of hits per property per day: GA4 allows a maximum of 10 million hits per property per day. A hit is defined as any request to the GA4 servers, such as a pageview or event. If you exceed this limit, GA4 may discard some of your data to stay within the quota.
• Maximum number of events per hit: GA4 allows a maximum of 20 custom events per hit. If you exceed this limit, GA4 may discard some of your events to stay within the quota.
• Maximum size of a hit payload: GA4 allows a maximum hit size of 8 KB. If you exceed this limit, GA4 may discard some of your data to stay within the quota.
• Maximum number of user properties per property: GA4 allows a maximum of 25 user properties per property. User properties are custom dimensions that you can use to segment your data. If you exceed this limit, you may need to consolidate or remove some of your user properties.

Windsor.ai eliminates all these restrictions when syncing your Google Analytics 4 account; your data will be cached and retrieved anytime without hitting any quota limits or issues.

How long does it take to sync Google Analytics to a destination using Windsor.ai?

With Windsor.ai’s intuitive interface, the integration process takes up to 2 minutes. No technical expertise is required—connecting GA4 data is simple, straightforward, and completely code-free.

What data can I extract from Google Analytics 4?

The Google Analytics 4 API grants access to an extensive array of data on website traffic and user interactions, including the following:

• Audience data: Details about website visitors’ demographics, interests, and behavior.
• Acquisition data: Insights into how visitors discover the website, whether through search engines, social media, or referral links.
• Behavior data: Information on how visitors engage with the website, such as the pages they visit, the duration of their stay, and their specific actions.
• Conversion data: Stats on website goals and conversions, such as the number of purchases, form submissions, or other desired actions.
• E-commerce data: Information about online sales, such as revenue, average order value, and product performance.
• Real-time data: Information about the current user activity on the website, such as the number of active users and the pages they are viewing.

• hundreds of other metrics and dimensions

Do you have helpful links to get started with integrating Google Analytics 4 and Windsor.ai?

Yes, we have helpful resources to help you get started. You can explore our official documentation for data integration into a chosen destination, all available data fields documentation, and ready-to-use templates for seamless Google Analytics integration into various destinations with Windsor.ai:

• Google Analytics 4 Data Field Reference
• Data Integration Documentation 
• Google Analytics 4 Reporting Templates

What are the pros and cons of using the in-built Google Analytics 4 system?

Google Analytics 4 pros:

• Improved data privacy: GA4 offers a number of features designed to protect user privacy, such as automatic masking of IP addresses, support for cookie-less tracking, and the ability to turn off tracking for specific users.
• Machine learning capabilities: GA4 provides a range of machine learning tools, such as the Forecast function and anomaly detection, that can help you predict future trends and identify unusual patterns in your data.
• Enhanced cross-device tracking: GA4 has improved cross-device tracking capabilities, which allow you to see how users interact with your website and apps across different devices.
• Enhanced event tracking: GA4 runs on a new event model that allows you to track a wider range of events, such as page views, clicks, and form submissions. You can also set up custom event parameters to track more specific details about user interactions.
• Improved integration with other Google products: GA4 seamlessly integrates with other Google products, such as Google Ads and Google Cloud, for more comprehensive analytics and insights.

Google Analytics 4 cons:

• Lack of support for some third-party tools: Some third-party tools that were compatible with Universal Analytics (UA) can’t integrate with GA4 or may require additional technical configurations.
• Complexity: Google Analytics 4 provides a wide range of features and functionality, which can make it more complex than UA for some users. Mastering GA4 may require more time and effort.
• Limited support for older browsers: GA4 doesn’t support some old browsers, such as Internet Explorer, which can limit the ability of users with these browsers to access GA4.

While Google Analytics 4 provides enhanced insights into user interactions on your website, leveraging GA4 integration with Windsor.ai can further maximize the capabilities of this robust analytics platform.