Connect Google Analytics 4 (GA4) to PostgreSQL

Quickly integrate your Google Analytics 4 data into PostgreSQL with Windsor.ai ETL connectors.

Our platform automates the extraction and loading of GA4 events, user behavior, traffic, and other essential metrics into PostgreSQL, enabling advanced analysis, custom reporting, and deeper visibility into your digital performance.

Forget CSVs. Stop copy/paste. Connect data in 2 minutes. No code required.

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Windsor.ai is your proven Google Analytics 4 to PostgreSQL connector

Turn raw data into actionable insights with GA4 to PostgreSQL integration

Seamlessly connect GA4 to PostgreSQL with Windsor.ai to simplify your data workflows, gain deeper visibility into user behavior, and empower your team to make smarter decisions—unlocking these key benefits:

Automated data pipelines

Windsor.ai automatically transfers GA4 data into PostgreSQL without manual exports, scripts, or API maintenance. Your analytics stay up-to-date with scheduled syncs, ensuring reliable, ready-to-query data for deeper insights.

Cross-channel visibility

Blend GA4 data with sales, social media, CRM, or customer support platforms in PostgreSQL to see how website behavior impacts revenue and customer loyalty. Understand which digital actions drive the most business results and optimize your strategy accordingly.

Fast, scalable analysis

PostgreSQL processes large datasets quickly, keeping reports and dashboards fast even as your GA4 data grows. Explore trends, build custom KPIs, and analyze segments at scale without performance slowdowns.

Using Windsor.ai connector to import data from GA4 into PostgreSQL

Most available methods of syncing Google Analytics 4 data with PostgreSQL are complex, expensive, or require ongoing engineering support. Windsor.ai simplifies this process with a fast and affordable solution.

Our no-code connector streams Google Analytics 4 data into PostgreSQL in minutes, enabling secure storage, advanced SQL analysis, and seamless integration with BI tools.

With Windsor.ai, you can:

Automatically sync your Google Analytics 4 data into PostgreSQL, eliminating manual exports, API maintenance, and custom scripts.
Run complex queries and build custom reports to analyze user behavior, traffic sources, conversions, and engagement metrics at scale.
Clean and transform GA4 data into formats ready for seamless integration with BI tools like Power BI, Looker, or Tableau.
Combine Google Analytics 4 data with 325+ other sources for a comprehensive view of your marketing performance and customer journey.

Join over 4,000 businesses that trust Windsor.ai to streamline Google Analytics 4 to PostgreSQL integration

How to connect Google Analytics 4 to PostgreSQL in Windsor.ai

To set up the connector, make sure you have the following things in place:

GA4 account
Configured PostgreSQL environment
Active Windsor.ai account

Register and log in to Windsor.ai

Create a new Windsor.ai account or log in if you already have one.

Connect a data source

In your Windsor.ai dashboard, connect GA4 to Windsor.ai. Select the necessary account(s) you want to pull data from and click “Next.”

Select PostgreSQL as your data destination

Complete the integration of PostgreSQL with the Windsor.ai connector and create a destination task.

integrate data into postgresql with windsor.ai

Configure your data integration

Enter all the required credentials in the destination task, add the Windsor IP address to your firewall rules, and click “Save and run.”

See the integrated data in PostgreSQL

Verify that your data is being added to the PostgreSQL database by connecting to it locally using Table Plus.

FAQs

What is Google Analytics 4?

Google Analytics 4 is an advanced analytics platform developed by Google to help you track and understand how prospects, leads, and customers interact with your website or mobile application while measuring the effectiveness of your marketing campaigns across various channels.

GA4 allows you to analyze every key event—from the moment a user lands on your site or opens your app to when they exit. The insights provided by GA4 bring a deep understanding of user behavior, enabling you to improve user engagement, optimize the user experience, and enhance strategies for attracting, converting, and retaining customers.

Additionally, the platform helps you identify the most effective and underperforming marketing channels, allowing you to optimize your budget allocation for better results.

What is PostgreSQL?

PostgreSQL is a powerful open-source relational database management system (RDBMS) designed for storing, organizing, and retrieving data efficiently. Known for its reliability, scalability, and flexibility, it supports a wide range of applications—from e-commerce platforms to geospatial mapping with extensions like PostGIS.

Do you have helpful links to get started with integrating Google Analytics 4 and PostgreSQL using Windsor.ai?

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Google Analytics 4 to PostgreSQL integration with Windsor.ai:

How much time do I need to create the Google Analytics 4 and PostgreSQL integration?

Windsor.ai provides a user-friendly interface and a powerful data connector that enables you to integrate Google Analytics 4 with PostgreSQL in under 5 minutes, making the process quick and hassle-free.

How much does it cost to integrate Google Analytics 4 into PostgreSQL with Windsor.ai?

Windsor.ai’s pricing for Google Analytics 4 into PostgreSQL integration can vary depending on your use case. We offer absolutely transparent, fixed pricing plans for diversified business needs and budgets, starting at just $19/month and coming with a 30-day free trial.

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Import your Google Analytics 4 data into any destination using Windsor.ai.

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Connect Google Analytics 4 (GA4) to PostgreSQL