Connect Google Analytics 4 (GA4) to Azure MS SQL

Use Windsor.ai to connect Google Analytics 4 to Azure SQL and leverage the warehouse’s data modeling and analytic tools to extract vital CRM information. Windsor.ai does not require any maintenance or coding and transfers data in five minutes.

Why do I need Google Analytics 4 and Azure SQL integration?

To overcome the data joining and data blending limitations of Google Analytics 4, integration with Azure SQL is essential. Here are the benefits:

Automatically sync data from multiple sites and apps

Integration of Google Analytics 4 and Azure SQL is essential when you need to analyze data from multiple sites and apps simultaneously. Using the dataflows features, website and app data can be streamed to Azure SQL and analyzed powerfully using the dashboards in GA4.

Automate reporting of all traffic from your apps and websites

Integrating the two platforms enables you to automate reporting. You can build powerful dashboards in Google Analytics 4 (GA4) and extract data into the platform for your analytics. When you use a data integration tool, you don’t need any code for this automation process.

Conduct advanced analytics for your web traffic

Since Google Analytics 4 captures data about all aspects of web and app traffic, integration with Azure SQL helps you advance the analytics by leveraging the powerful SQL server engine to query data in a familiar database language. That way, you can conduct advanced analytics of your data and get more meaningful insights from cross-analysis of data from different apps and sites.

Enhance collaboration and data sharing

Integration supports collaboration among teams. Instead of manual data transferring to different team members every time they request it, you can use dataflows features in GA4 and Azure SQL to enable the teams to extract data automatically while maintaining the integrity of your data and the database system. Teams can even access the data in analytics-ready format in GA4.

Improve all your key events, including conversions

Lastly, integration uses data to help you improve your impressions, clicks, engagement, and conversions. Data-driven decision-making makes this possible. You can also have real-time dashboards for prompt decisions.