Connect GA4 to Azure in 2023

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Stream your marketing data from GA4 to Azure

Connect GA4 to Azure in 2023

It is very simple to connect Google Analytics 4 to Azure, it can be done in a fast and easy manner with


First step:

You need to select GA4 as a Data Source and Grant Access to

GA4 google bigquery integration


Second Step:

You will need to go to Select  Destination and select Azur Blog Storage As A Data Destination.


Create an Azure Blob Storage (or an Azure Synapse Analytics) resource on your Azure Portal and provide a connection string for it. Also, you may choose different container and blob names.

Visit Wiki page for details:

GA4 metrics & dimensions available for streaming into Azure

Easily connect Google Analytics 4 to Azure

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Build your GA4 and Azure Integrations