Connect GA4 to Tableau

google analytics tableau

Analyze Metrics from GA4 in Tableau

Connect GA4 to Tableau in 2023

It is very simple to connect Google Analytics 4 to Tableau, it can be done in a fast and easy manner with


First step:

You need to select GA4 as a Data Source and Grant Access to

GA4 google bigquery integration


2. Go to “Select Destination” and choose Tableau

tableau select destination


After choosing Tableau as your data destination, copy and save the API URL that appears into your clipboard as seen in the image below.

tableau select destination url


Step 3: Log in to Tableau Desktop and create a new Data source

On your Tableau desktop, create a new data source; click on More on the right panel and click on web data connector, as shown in the screenshot below

Log in to Tableau Desktop


Add the copied URL from the previous step to the next screen and paste it into your Tableau desktop. 

copied URL tableau desktop

That’s it! Please wait for the connector’s magic and import all your GA4 data into Tableau as an extract. Once the data extraction is complete, Tableau will open a new worksheet, and you can begin analyzing your data.

How much time do I need to create a GA4 and Tableau integration?’s user-friendly interface allows you to create integrations in less than 9 minutes.


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GA4 metrics and dimensions available for streaming into Tableau

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Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


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