Shopify Tableau Connector

Introduction

Millions of businesses in more than 175 nations are on the Shopify platform. These companies generate tons of data daily that they need to analyze for better decision-making. Tableau offers powerful analytics tools that allow such companies to create interactive dashboards, analyses, and reports.

As eCommerce continues its steady growth, marketers are beginning to pay more attention to the analytics features on their sales platform. However, they offer limited analytics features.

Connecting Shopify to BI tools like Tableau is best for Shopify store owners or managers who want more profound insights into their store data. Once connected, you will gain valuable insight into your customer behavior and the performance of each page within your store. These insights will help improve your performance and give you an edge over your competitors.

You can make your Shopify data analysis and visualization more meaningful, and the best way to connect the two platforms is by using the Windsor.ai custom connector.

Here is a list of what we will be covering in this article:

• Why Connect Shopify to Tableau?
• Connecting  Shopify to Tableau
• Limitations of connecting Shopify to Tableau
• Why use Windsor.ai to link Shopify to Tableau
• FAQ

Let’s get started!

Why Connect Shopify to Tableau?

Shopify is a complete eCommerce solution used by over 80% of merchants globally. The company offers a range of features to help merchants sell their goods and services directly through their stores.

There are almost 4 million stores currently online on Shopify today! One vital reason businesses choose Shopify over their competitors is that they can easily customize their storefronts to fit their brand identity. Plus, Shopify has a powerful API (application programming interface) that allows them to integrate its stores into other systems.

Shopify stores generate a lot of data, such as sales, marketing, shipping, payment processing, etc. However, Shopify has limited data analysis features compared to what business intelligence tools like Tableau can offer. In addition, the eCommerce platform does not provide flexible options for data export.

If your business is large and operates terabytes of data, collecting data from your store for further use could be daunting. Hence, connecting Shopify to sophisticated applications like Tableau will be helpful.

Connecting  Shopify to Tableau 

Connecting Shopify to Tableau is the process of pulling data from Shopify into Tableau for better visualization and data analysis, which helps companies on the Shopify platform make data-driven decisions and grow their business.

Since there isn’t a free API that connects the two systems directly,  the connection can only be made using a custom Tableau Shopify connector such as Windsor.ai provides.

Connecting Shopify Tableau facilitates many purposes, from marketing and sales to shipping and product management.

In light of this, follow the step-by-step instructions below to connect to Tableau Shopify.

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Step 1. Register or log in to Windsor.ai

Go to Windsor.ai onboarding form page to sign up or log in if you have an account.

Step 2. Choose Shopify as a data source and grant access to Windsor.ai

After login in, you need to choose Shopify as the Data Source and Grant Windsor.ai access.

Install the Shopify Connector

The Shopify Connector can only be installed through the Shopify App Store.

Here is the link to Shopify App Store, as shown in the image below.

Search for the Windsor.ai connector on the Shopify App Store and install the connector.

Select the store you want to connect to

1. Once the Windsor connector app is installed, use the Shopify connector by selecting the store you want to connect to.

2. Click on “2. Select Destination”

3. Search for the Shopify metrics and dimensions you would like to use in the field list on the right side and select your data destination.

Step 3. Go to “Select Destination” and choose Tableau

After you have connected Windsor.ai to Shopify, return to Windsor.ai onboarding page and click on “Preview and Destination.”

When the preview and destination page appears, select Tableau as your data destination, as depicted above.

After selecting Tableau as your data destination, copy and save the API URL that appears on your clipboard, as depicted in the image below.

Step 4. Log in to Tableau Desktop and create a new Data source

Once you have your Shopify data connected with Windsor.ai and have chosen Tableau as your data source destination, it’s time to access our Tableau connector.

Our Tableau connector will enable you to visualize all your data in Tableau directly.

Click “To a Server” and select “Web Data Connector,” as seen in the above figure. Then paste the Uniform resource locator (URL) you saved in step 3 into the field as seen in the image below, then click next.

After clicking next, on the page that appears, choose the file you want to import into the Tableau app, specify the table’s name and click Submit.

Step 5. Initiate visualization of your data in the Tableau App

After you click on Submit, your data starts loading.

Once your data has loaded and is connected, you will be able to visualize your data on your dashboards, create reports, and join your data with other data sets you might have.

Limitations of connecting Shopify to Tableau

If you manage a Shopify store, monitoring your sales metrics is essential to the success of your eCommerce business. Shopify constantly gathers lots of raw data, which you can find in the Analytics and Reports. However, Shopify sales reports and overview dashboards do not offer much for data analysis.

Hence, to get a more efficient and deeper analysis of your data, you will need to go beyond using Shopify’s typical functionality by connecting to BI tools like Tableau, which offers a more profound dashboard for data visualizations.

There is much to gain from connecting Shopify to Tableau. It has little or no limitations other than, to extract the data you want to visualize, you must use a custom connector to connect both platforms.

Without a custom connector to connect Shopify to Tableau, you are only limited to what Shopify sales reports and overview dashboard can offer, which is not much.

Thankfully Windsor.ai has built a custom Tableau Shopify connector to help you seamlessly integrate data from Shopify into Tableau for effective visualizations and analysis.

Try Windsor.ai today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

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Why use Windsor.ai to link Shopify to Tableau

Shopify offers a helpful analytics tracker that gives you insight into your store’s performance. The key metrics show you how users interact with your e-commerce website.

They consist of the number of online store sessions, sales volume, customer retention rate, store conversions, the overall number of orders, and average order value.

However, if you need a more profound analysis, then you need to connect Shopify to Tableau. But, since there is no free API connecting the two platforms directly, the connection can only be made with the help of platforms like Windsor.ai, which lets you automate your data collection process, save you time, and increase the quality of your reports.

It also informs you about the list of ROI with different integrations throughout various journeys so you can optimize your strategies and plans based on it.

Windsor.ai’s custom Shopify Tableau connector helps to analyze reports better with ready-to-use built in templates. With Windsor.ai, you can have all your information available in one place and in an easy-to-use format. You can easily focus on the insights gained from the data integrated and run your business rather than spend time integrating data.

Try Windsor.ai today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial

FAQ

Can Tableau Connect to Shopify?

Yes, you can connect Tableau to Shopify. Tableau is a powerful visualization tool for data analysis and visualization that can integrate with many other marketing platforms, including Shopify. However, it can’t connect directly to Shopify without using a custom connector such as those that Windsor.ai provides.

Once connected, your Shopify data can be imported into Tableau, which enhances your data report through dynamic data visualization and analytics.

How does the Shopify and Tableau synchronization solution work?

To accomplish this synchronization, there are several approaches you can take:

1. Manual Export/Import: You can manually export data from Shopify in a suitable format (e.g., CSV) and then import it into Tableau. However, this method is time–consuming and not suitable for real-time data synchronization.
2. Custom Scripting: You can write custom scripts using programming languages like Python or JavaScript to automate the data extraction and transformation process. These scripts can interact with Shopify’s API and then push the data to Tableau.
3. Third-party Integrations: There might be third-party tools or connectors available that facilitate the integration between Shopify and Tableau. These tools often offer user-friendly interfaces, making it easier to configure and manage the data synchronization process. Try Windsor.ai for free right now — get 30 days free, no credit card required — and watch how easy it is to connect Shopify to Tableau in a single click.

Keep in mind that the integration landscape is continuously evolving, and new solutions may have emerged after my last update. It’s always a good idea to check the latest developments and available tools from Shopify’s app store, Tableau’s integration marketplace, or consulting with experts familiar with both platforms.