Connect Shopify to Looker Studio

Windsor.ai is a data integration tool that allows you to automatically sync data between Shopify and Looker Studio. The connector works through interactive codes, so you don’t require coding or any other technical skills.

Why do I need Shopify and Looker Studio integration?

Shopify helps you build, launch, and run your online business. You need a business intelligence tool like Looker Studio to enhance the performance of your e-commerce platform through data analytics. Here are the benefits of integrating Shopify and Looker Studio:

Automate reporting

The first benefit of integrating Shopify and Looker Studio is the automation of dataflows and marketing reports. Using real-time dashboards, you can automate reporting for your e-commerce business. The dashboards allow you to monitor key performance indicators in real-time. Automation cuts the time to insights, saves costs, and enables you to focus on core activities like promoting and marketing your brand. Automated reporting also allows you to generate more value with fewer resources. Note that the integration enables you to automate processes using free Looker Studio tools.

Grow your e-commerce business

Integration of Shopify and Looker Studio is critical to the growth of your e-commerce business. The key to growth lies in using your insightful data to identify opportunities for growth. You can start analyzing your market segments to identify niche areas and beachhead markets with high growth potential. You can also identify strategies to grow by extending or rationalizing your product offering. Additionally, you could grow your business by building customer lifetime value.

Conduct data-driven marketing

While Shopify offers you the tools to market and promote your business, it is upon you to develop the marketing strategies that would enhance the discoverability of your brand, earn you more web traffic, and increase sales and conversions. Integrating Shopify and Looker Studio gives you the tools to analyze your marketing mix. Through the insights, you will know what works well, and you can optimize your marketing strategies to generate higher returns on advertising spending.

Increase returns on investment

The ultimate goal of integrating Shopify and Looker Studio is to identify opportunities for more value creation. You achieve this by scouting for opportunities to increase revenues and lower costs. For instance, when you transfer data from Shopify to Looker Studio, you can analyze the return on advertising spend based on Shopify conversions and the amount you spend on marketing campaigns. You can then use the insights to optimize your strategies, earn more revenues, and enhance your return on investment.

Prerequisites

To set up the connector, the user should have:

• Shopify account (Visit our privacy policy and terms of use)
• Google account for Looker Studio integration.