Connect Shopify to Google Data Studio
Directly connect Shopify to Looker Studio,in minutes, and in an easy-to-use format.
Analyze Your Marketing Metrics from Shopify in GDS
About Shopify
About Google Data Studio
Why integrate Shopify with Google Data Studio?
- Google Data Studio allows you to easily access all of your Shopify data to better analyze and monitor your sales trends, helps you to optimize your marketing efforts, and make better decisions about which products to sell, ultimately leading to higher profits for your business.
- You can quickly visualize your marketing funnel and identify problems where your customers churn by combining Shopify data with Google Data Studio’s powerful analytics platform.
- Integrating Shopify data with Google Data Studio is an excellent way to gain a comprehensive understanding of your company’s overall performance. It will assist you in making better decisions based on reliable data!
About the Shopify Google Data Studio Connector
The Shopify Google Data Studio Connector pulls metrics and dimensions for Shopify. The Insights are retrieved at the campaign and ad levels.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A Shopify advertiser account (Visit our privacy policy and terms of use)
- Google account for Shopify to Google Data Studio integration.
- A Windsor account. Start your free trial now.
How to connect Shopify to Google Data Studio?
Do you plan to connect and visualize your Shopify in Google Data Studio? Follow the Tutorial Below:
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend. Go to “Select Destination” and choose Looker Studio. Once done, select “connect” and authorize access to your data source.
Shopify metrics & dimensions available for streaming into Google Data Studio
name type description Account ID TEXT Shopify Account URL Account Name TEXT Shopify Account URL Marketing Event Breadcrumb ID TEXT The breadcrumb ID of the event. Marketing Event Budget Type TEXT The budget type of the event. Customer Average Order Value NUMERIC Average order value is the average dollar amount customer spend each time an order is placed on your ecommerce website. Customer Created at (Timestamp) TIMESTAMP The date and time (ISO 8601 format) when the customer was created. Customer Currency TEXT The three-letter code (ISO 4217 format) for the currency that the customer used when they paid for their last order. Defaults to the shop currency. Returns the shop currency for test orders. Customer Created At (Date) DATE The date and time (ISO 8601 format) when the customer information was last updated. Customer Default Address OBJECT The customer's default address. Customer E-Mail Address TEXT The unique email address of the customer. Attempting to assign the same email address to multiple customers returns an error. Customer First Name TEXT The customer's first name. Customer ID TEXT A unique identifier for the customer. Customer Last Name TEXT The customer's last name. Customer Last Order ID TEXT The ID of the customer's last order. Customer Last Order Name TEXT The name of the customer's last order. This is directly related to the name field on the Order resource. Customer Multipass Identifier NUMERIC A unique identifier for the customer that's used with Multipass login. Customer Note TEXT A note about the customer. Customer Orders Count NUMERIC The number of orders associated with this customer. Customer Phone Number TEXT The unique phone number (E.164 format) for this customer. Customer state TEXT The state of the customer's account with a shop (Can be disabled, invited, enabled and declined) Customer Tags TEXT Tags that the shop owner has attached to the customer, formatted as a string of comma-separated values. Customer Tax Exempt BOOLEAN Whether the customer is exempt from paying taxes on their order. If true, then taxes won't be applied to an order at checkout. If false, then taxes will be applied at checkout. Customer Total Spent NUMERIC The total amount of money that the customer has spent across their order history. Customer Updated at (Timestamp) TIMESTAMP The date and time (ISO 8601 format) when the customer information was last updated. Customer Email Verified BOOLEAN Whether the customer has verified their email address. Date DATE The date and time (ISO 8601 format) of the queried object. Order Email TEXT The customers email address. Marketing Ended At TIMESTAMP The event end datetime. Marketing Event Type TEXT The event type. Line Item Discount Allocations TEXT An ordered list of amounts allocated by discount applications. Eachdiscount allocation is associated with a particular discount application.amount: The discount amount allocated to the line in the shop currency.discount_application_index: The index of the associated discount application in the order'sdiscount_applications list.amount_set: The discount amount allocated to the line item in shop and presentmentcurrencies. Line Item Duties TEXT A list of duty objects, each containing information about a duty on the line item. Line Item Fulfillable Quantity NUMERIC The amount available to fulfill Line Item Fulfillment Status TEXT How far along an order is in terms line items fulfilled. Valid values:null, fulfilled, partial, and not_eligible. Line Item Grams NUMERIC The weight of the item in grams. Line Item Id TEXT The ID of the line item. Line Item Name TEXT The name of the product variant. Line Item Price NUMERIC The price of the item before discounts have been applied in the shop currency. Line Item Product Id TEXT The ID of the product that the line item belongs to. Can be null ifthe original product associated with the order is deleted at a later date. Line Item Properties TEXT An array of custom information for the item that has been added to the cart. Often used to provide product customization options. Line Item Quantity NUMERIC The number of items that were purchased. Line Item Requires Shipping TEXT Whether the item requires shipping. Line Item SKU TEXT The item's SKU (stock keeping unit). Line Item Tax Lines TEXT A list of tax line objects, each of which details a tax applied to the item.title: The name of the tax.price: The amount added to the order for this tax in the shop currency.price_set: The amount added to the order for this tax in shop and presentment currencies.rate: The tax rate applied to the order to calculate the tax price.channel_liable: Whether the channel that submitted the tax line is liable for remitting. Avalue of null indicates unknown liability for the tax line. Line Item Taxable TEXT Whether the item was taxable. Line Item Tip Payment Gateway TEXT The payment gateway used to tender the tip, such asshopify_payments. Present only on tips. Line Item Title TEXT The title of the product. Line Item Total Discount Set NUMERIC The total amount allocated to the line item in the shop currency.Instead of using this field, Shopify recommends using discount_allocations, which provides the sameinformation. Line Item Variant ID TEXT The ID of the product variant. Line Item Variant Title TEXT The title of the product variant. Line Item Vendor TEXT The name of the item's supplier. Marketing Event Manage URL TEXT The manage URL of the event. Marketing Event Activity ID TEXT The activity ID of the event. Marketing Event Channel TEXT The markerting channel of the event. Marketing Event Budget NUMERIC The budget of the event. Marketing Event Currency TEXT The currency of the event. Marketing Event Description TEXT The event description. Marketing Event Paid BOOLEAN The flag that indicates if an event is paid. Order App ID TEXT The id of the application. Order App name TEXT The name of the application. Order Billing Address TEXT The orders billing address. Order Billing Address City CITY The orders billing address city. Order Billing Address Country COUNTRY The orders billing address country. Order Cancel Reason TEXT The reason why the order was canceled. Order Cancelled At TIMESTAMP The date and time ( ISO 8601 format) when the order was canceled. Order Closed At TIMESTAMP The date and time (ISO 8601 format) when the order was closed. Order Count NUMERIC The number of orders. Default value is 1, but for refunds, the value is zero. Order Created At TIMESTAMP The autogenerated date and time (ISO 8601 format) when the order was created in Shopify. The value for this property cannot be changed. Order Currency TEXT The three-letter code (ISO 4217 format) for the shop currency. Order Current Subtotal Price NUMERIC The current subtotal price of the order in the shop currency. The value of this field reflects order edits, returns, and refunds. Order Current Total Discounts NUMERIC The current total discounts on the order in the shop currency. The value of this field reflects order edits, returns, and refunds. Order Current Total Price NUMERIC The current total price of the order in the shop currency. The value of this field reflects order edits, returns, and refunds. Order Current Total Tax NUMERIC The current total taxes charged on the order in the shop currency. The value of this field reflects order edits, returns, or refunds. Order Email TEXT The customers email address. Order Payment Status TEXT The status of payments associated with the order. Can only be set when the order is created. Order Fullfillable Quantity NUMERIC The fullfillable quantity of the order. Order Fulfillment Service TEXT The order fulfillment service. Order Gross Sales NUMERIC The order gross sales (before taxes, shipping, discounts, and returns). Order ID TEXT The unique identifier of the order Total inventory item cost of an order NUMERIC Total inventory item cost of an order. Order Line Items OBJECT The line items of the order. Order name TEXT The name of the order Order Net Sales NUMERIC The order net sales. Order note TEXT An optional note that a shop owner can attach to the order. Order Product Price NUMERIC The order price. Order Quantity NUMERIC The order quantity. Order Refunds TEXT Id of refund assigned to the order. Aggregated Order Refunds Net NUMERIC (Equates to order_gross_sales - order_total_discounts - order_net_sales). Order Refunds total NUMERIC The order total refunds. Aggregated Order Refunds Total Tax NUMERIC The total tax on the refund line items. Order Sales Channel (A duplicate of `order_app_name`) TEXT The name of the application. Order Shipping Address TEXT The orders shipping address. Order Shipping Address City CITY The orders shipping address city. Order Shipping Address Country COUNTRY The orders shipping address country. Order tags TEXT Tags attached to the order Order Total Discounts NUMERIC The total discounts applied to the price of the order in the shop currency. Order Total Discounts Set NUMERIC The total discounts applied to the price of the order in shop and presentment currencies. Order Total Price NUMERIC The sum of all line item prices, discounts, shipping, taxes, and tips in the shop currency. Must be positive. Order Updated At TIMESTAMP The date and time (ISO 8601 format) when the order was last modified. Marketing Event Preview URL TEXT The preview URL of the event. Product Created At Datetime TIMESTAMP The date and time the product was created. Product Description TEXT Description of the product. Product handle TEXT The product handle. Product ID TEXT The product variant SKU number. Product Image URL IMAGE_URL The image URL of the product. Product Inventory Quantity NUMERIC The product quantity in inventory. Product Inventory Value NUMERIC The sell value of the product inventory. Product Price NUMERIC The price of the product. Product Tags TEXT Tags attached to the product. Product Title TEXT The title of the product. Product Type TEXT The type of the product. Product Vendor TEXT The vendor of the product. Marketing Event Referring Domain TEXT The referring domain of the event. Marketing Remote ID TEXT The remote id. Marketing Event Scheduled To End At TIMESTAMP The scheduled end date of the event. Variant SKU number TEXT The product variant SKU number. Marketing Started At TIMESTAMP The event start datetime. Marketing Event UTM Campaign TEXT The UTM campaign of the event. Marketing Event UTM Medium TEXT The UTM medium of the event. Marketing Event UTM Source TEXT The UTM source of the event. Variant Title TEXT The title of the product variant. Today DATE Today's date
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