Connect Shopify to Google Data Studio with Windsor.ai

Directly connect Shopify to Google Data Studio, in minutes, and in an easy-to-use format.

data integration

All your marketing data in one place, just in a few clicks.

In just a few clicks, Windsor.ai integrates all of your marketing data. Simply select and authenticate the connectors you want to use. You don’t even need to write a single line of code to connect your data. You can blend and visualize your marketing data in your preferred reporting platform after a few minutes of setup.

Automate and save time.

No more using CSV dumps and spreadsheets to bring together data from different platforms. Windsor.ai automates collecting all marketing data and minimizes time spent on preparing and formatting, saving you a lot of time and boosting the quality of your reports.
Spend less time on manual data loading and spreadsheets. Focus on what matters: Growing your business!
Data Automation
data warehouse

Use all your data where and when you need it.

We make sure that all the data we integrate is fresh and accessible to marketers, whenever they want. You can push your data from Windsor.ai to a variety of data destinations, including cloud storage services (Google BigQuery, Amazon S3, Azure, Snowflake), data visualization tools (Google Data Studio, Power BI, Tableau), and spreadsheets (Excel, Google Sheets).

About Shopify

Shopify is one of the most popular e-commerce platforms in the world used by more than 1.7 million businesses including some of the largest and fastest-growing retailers in the world to build an online store. The company offers a wide variety of features and plugins, making it easy for businesses to customize their own e-commerce solution including payments, marketing, shipping, and customer engagement tools. Shopify enables merchants to sell anywhere they want and centralizes all sales, customers, products, and business data.

Learn more about Shopify.

About Google Data Studio

Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.

Learn more about Google Data Studio

Why integrate Shopify data with Looker Studio?

  • Google Data Studio allows you to easily access all of your Shopify data to better analyze and monitor your sales trends, helps you to optimize your marketing efforts, and make better decisions about which products to sell, ultimately leading to higher profits for your business.

 

  • You can quickly visualize your marketing funnel and identify problems where your customers churn by combining Shopify data with Google Data Studio’s powerful analytics platform.

 

  • Integrating Shopify data with Google Data Studio is an excellent way to gain a comprehensive understanding of your company’s overall performance. It will assist you in making better decisions based on reliable data!

About the Shopify Google Data Studio Connector

The Shopify Google Data Studio Connector pulls Metrics and Dimensions from Shopify. The Insights are retrieved at the order, line item, customer, or inventory level. Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

How to connect Shopify data to Google Data Studio?

You need to select Shopify as a Data Source and grant access to Windsor.ai. The Shopify Connector can only be installed through the Shopify App Store. Install the Windsor connector on Shopify App Store.

Once the Windsor connector app is installed, select the store you want to connect to.

Select the fields on the right to later use in your data source. For example, you can include metrics such as Order Total Discounts, Product Price, or Product Vendor.

select fields on the right

Go to “Select Destination” and choose Google Data Studio.

Once done, select “connect” and authorize access to your data source.

Windsor.ai Shopify Google Data Studio Connector

Windsor.ai: All your marketing data in one place

Power up your marketing performance with result-driven marketing solutions

  • Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
  • The setup is done in minutes. No coding is required.
  • Currently, we support more than 3000 dimensions and metrics.
  • See the value and return on every marketing touchpoint.
  • Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.

Google Data Studio Templates for Shopify

Do you plan to connect and visualize your Shopify data in Google Data Studio

These free and customizable Google Data Studio Shopify templates will assist you in visualizing your data for easy reporting and analysis.

Google Data Studio Tutorials for Shopify

Would you like to take your Google Data Studio Shopify dashboards to the next level? 

Here are some of our favorite tutorials to help you:

Available Shopify Metrics and Dimensions

NameTypeDescription
Account IDTEXTShopify Account URL
Account NameTEXTShopify Account URL
TEXTThe breadcrumb ID of the event.
Marketing Event Budget TypeTEXTThe budget type of the event.
Customer Created at (Timestamp)TIMESTAMPThe date and time (ISO 8601 format) when the customer was created.
Customer CurrencyTEXTThe three-letter code (ISO 4217 format) for the currency that the customer used when they paid for their last order. Defaults to the shop currency. Returns the shop currency for test orders.
Customer Created At (Date)DATEThe date and time (ISO 8601 format) when the customer information was last updated.
Customer Default AddressOBJECTThe customer's default address.
Customer E-Mail AddressTEXTThe unique email address of the customer. Attempting to assign the same email address to multiple customers returns an error.
Customer First NameTEXTThe customer's first name.
Customer IDTEXTA unique identifier for the customer.
Customer Last NameTEXTThe customer's last name.
Customer Last Order IDTEXTThe ID of the customer's last order.
Customer Last Order NameTEXTThe name of the customer's last order. This is directly related to the name field on the Order resource.
Customer Multipass IdentifierNUMERICA unique identifier for the customer that's used with Multipass login.
Customer NoteTEXTA note about the customer.
Customer Orders CountNUMERICThe number of orders associated with this customer.
Customer Phone NumberTEXTThe unique phone number (E.164 format) for this customer.
Customer stateTEXTThe state of the customer's account with a shop (Can be disabled, invited, enabled and declined)
Customer TagsTEXTTags that the shop owner has attached to the customer, formatted as a string of comma-separated values.
Customer Tax ExemptBOOLEANWhether the customer is exempt from paying taxes on their order. If true, then taxes won't be applied to an order at checkout. If false, then taxes will be applied at checkout.
Customer Total SpentNUMERICThe total amount of money that the customer has spent across their order history.
Customer Updated at (Timestamp)TIMESTAMPThe date and time (ISO 8601 format) when the customer information was last updated.
Customer Email VerifiedBOOLEANWhether the customer has verified their email address.
DateDATEThe date and time (ISO 8601 format) of the queried object.
Order EmailTEXTThe customers email address.
Marketing Ended AtTIMESTAMPThe event end datetime.
Marketing Event TypeTEXTThe event type.
Line Item Discount AllocationsTEXTAn ordered list of amounts allocated by discount applications. Eachdiscount allocation is associated with a particular discount application.amount: The discount amount allocated to the line in the shop currency.discount_application_index: The index of the associated discount application in the order'sdiscount_applications list.amount_set: The discount amount allocated to the line item in shop and presentmentcurrencies.
Line Item DutiesTEXTA list of duty objects, each containing information about a duty on the line item.
Line Item Fulfillable QuantityNUMERICThe amount available to fulfill, calculated as follows:quantity - max(refunded_quantity, fulfilled_quantity) - pending_fulfilled_quantity - open_fulfilled_quantity
Line Item Fulfillment ServiceTEXTThe service provider that's fulfilling the item. Valid values: manual,or the name of the provider, such as amazon or shipwire.
Line Item Fulfillment StatusTEXTHow far along an order is in terms line items fulfilled. Valid values:null, fulfilled, partial, and not_eligible.
Line Item Gift CardTEXTWhether the item is a gift card. If true, then the item is not taxed orconsidered for shipping charges.
Line Item GramsNUMERICThe weight of the item in grams.
Line Item IdTEXTThe ID of the line item.
Line Item NameTEXTThe name of the product variant.
Line Item Origin LocationTEXTThe location of the line item’s fulfillment origin.id: The location ID of the line item’s fulfillment origin. Used by Shopify to calculateapplicable taxes. This is not the ID of the location where the order was placed. You can use the FulfillmentOrderresource to determine the location an item will be sourced from.country_code: The two-letter code (ISO 3166-1 format) forthe country of the item's supplier.province_code: The two-letter abbreviation for the region of the item's supplier.name: The name of the item's supplier.address1: The street address of the item's supplier.address2: The suite number of the item's supplier.city: The city of the item's supplier.zip: The zip of the item's supplier.
Line Item PriceNUMERICThe price of the item before discounts have been applied in the shop currency.
Line Item Price SetTEXTThe price of the line item in shop and presentment currencies.
Line Item Product IdTEXTThe ID of the product that the line item belongs to. Can be null ifthe original product associated with the order is deleted at a later date.
Line Item PropertiesTEXTAn array of custom information for the item that has been added to the cart. Oftenused to provide product customization options.
Line Item QuantityNUMERICThe number of items that were purchased.
Line Item Requires ShippingTEXTWhether the item requires shipping.
Line Item SKUTEXTThe item's SKU (stock keeping unit).
Line Item Tax LinesTEXTA list of tax line objects, each of which details a tax applied to the item.title: The name of the tax.price: The amount added to the order for this tax in the shop currency.price_set: The amount added to the order for this tax in shop and presentment currencies.rate: The tax rate applied to the order to calculate the tax price.channel_liable: Whether the channel that submitted the tax line is liable for remitting. Avalue of null indicates unknown liability for the tax line.
Line Item TaxableTEXTWhether the item was taxable.
Line Item Tip Payment GatewayTEXTThe payment gateway used to tender the tip, such asshopify_payments. Present only on tips.
Line Item Tip Payment MethodTEXTThe payment method used to tender the tip, such as Visa.Present only on tips.
Line Item TitleTEXTThe title of the product.
Line Item Total DiscountNUMERICThe total amount of the discount allocated to the line item in the shopcurrency. This field must be explicitly set using draft orders, Shopify scripts, or the API. Instead of usingthis field, Shopify recommends using discount_allocations, which provides the same information.
Line Item Total Discount SetNUMERICThe total amount allocated to the line item in the presentment currency.Instead of using this field, Shopify recommends using discount_allocations, which provides the sameinformation.
Line Item Variant IDTEXTThe ID of the product variant.
Line Item Variant TitleTEXTThe title of the product variant.
Line Item VendorTEXTThe name of the item's supplier.
Marketing Event Manage URLTEXTThe manage URL of the event.
Marketing Event Activity IDTEXTThe activity ID of the event.
Marketing Event ChannelTEXTThe markerting channel of the event.
Marketing Event BudgetNUMERICThe budget of the event.
Marketing Event CurrencyNUMERICThe currency of the event.
Marketing Event DescriptionTEXTThe event description.
BOOLEANThe flag that indicates if an event is paid.
Order App IDTEXTThe ID of the app that created the order.
Order Billing AddressOBJECTThe orders billing address.
Order Cancel ReasonTEXTThe reason why the order was canceled.
Order Cancelled AtTIMESTAMPThe date and time ( ISO 8601 format) when the order was canceled.
Order Closed AtTIMESTAMPThe date and time (ISO 8601 format) when the order was closed.
Order CountNUMERICThe number of orders. Default value is 1, but for refunds, the value is zero.
Order Created AtTIMESTAMPThe autogenerated date and time (ISO 8601 format) when the order was created in Shopify. The value for this property cannot be changed.
Order CurrencyTEXTThe three-letter code (ISO 4217 format) for the shop currency.
Order Current Subtotal PriceNUMERICThe current subtotal price of the order in the shop currency. The value of this field reflects order edits, returns, and refunds.
Order Current Total DiscountsNUMERICThe current total discounts on the order in the shop currency. The value of this field reflects order edits, returns, and refunds.
Order Current Total PriceNUMERICThe current total price of the order in the shop currency. The value of this field reflects order edits, returns, and refunds.
Order Current Total TaxNUMERICThe current total taxes charged on the order in the shop currency. The value of this field reflects order edits, returns, or refunds.
Order EmailTEXTThe customers email address.
Order Payment StatusTEXTThe status of payments associated with the order. Can only be set when the order is created.
Order Fullfillable QuantityNUMERICThe fullfillable quantity of the order.
Order Fulfillment ServiceTEXTThe order fulfillment service.
Order Gross SalesNUMERICThe order gross sales (before taxes, shipping, discounts, and returns).
Order IDTEXTThe unique identifier of the order
Total invetory item cost of an orderNUMERICTotal invetory item cost of an order.
Inventory Item IdTEXTThe ID of the inventory item.
Order Line ItemsOBJECTThe line items of the order.
Order nameTEXTThe name of the order
Order Net MarginNUMERICThe order net margin.
Order Net SalesNUMERICThe order net sales (Equates to order_gross_sales - order_total_discounts - order_refunds_net).
Order noteTEXTAn optional note that a shop owner can attach to the order.
Order Product PriceNUMERICThe order price.
Order QuantityNUMERICThe order quantity.
Order RefundsTEXTA list of refunds applied to the order.
Aggregated Order Refunds NetNUMERICSum of order_refunds_subtotal and order_refunds_refunds_total_tax.
Aggregated Order Refunds SubtotalNUMERICThe subtotal of the refund line items.
Aggregated Order Refunds Total TaxNUMERICThe total tax on the refund line items.
Order Sales Channel (A duplicate of `order_app_id`)TEXTThe ID of the app that created the order.
Order Shipping AddressOBJECTThe orders shipping address.
Order tagsTEXTTags attached to the order
Order Total DiscountsNUMERICThe total discounts applied to the price of the order in the shop currency.
Order Total Discounts SetNUMERICThe total discounts applied to the price of the order in shop and presentment currencies.
Order Total PriceNUMERICThe sum of all line item prices, discounts, shipping, taxes, and tips in the shop currency. Must be positive.
Order Updated AtTIMESTAMPThe date and time (ISO 8601 format) when the order was last modified.
Marketing Event Preview URLTEXTThe preview URL of the event.
Product Created At DatetimeTIMESTAMPThe date and time the product was created.
Product DescriptionTEXTDescription of the product.
Product handleTEXTThe product handle.
Product IDTEXTThe product variant SKU number.
Product Image URLTEXTThe image URL of the product.
Product Inventory QuantityNUMERICThe product quantity in inventory.
Product Inventory ValueNUMERICThe sell value of the product inventory.
Product PriceNUMERICThe price of the product.
Product TagsTEXTTags attached to the product.
Product TitleTEXTThe title of the product.
Product TypeTEXTThe type of the product.
Product VendorTEXTThe vendor of the product.
Marketing Event Referring DomainTEXTThe referring domain of the event.
Marketing Remote IDTEXTThe remote id.
Marketing Event Scheduled To End AtTIMESTAMPThe scheduled end date of the event.
Variant SKU numberTEXTThe product variant SKU number.
Marketing Started AtTIMESTAMPThe event start datetime.
Marketing Event UTM CampaignTEXTThe UTM campaign of the event.
Marketing Event UTM MediumTEXTThe UTM medium of the event.
Marketing Event UTM SourceTEXTThe UTM source of the event.
Variant IDTEXTThe unique identifier of the product variant.
Variant TitleTEXTThe title of the product variant.