Connect Shopify to Power BI

Analyze Marketing Metrics from Shopify in Power BI

Key benefits of integrating Shopify with Power BI

Shopify equips users with valuable tools to analyze recent store activity, transactions, and visitor behavior. However, for businesses aiming to derive meaningful insights and enhance overall performance, integrating e-commerce data with broader operational data becomes crucial. This is where Power BI comes into play.


Here are some key benefits of integrating Power BI with Shopify:

  1. Enhanced Sales and Inventory Analysis:
    • Power BI provides a holistic view of Shopify e-commerce data within the broader business context. This allows for insights into top-selling products, inventory levels, and predictive demand trends, facilitating better inventory management to meet customer demands effectively.
  2. Efficient E-commerce Tracking:
    • Assessing the performance of marketing campaigns becomes more efficient with Power BI. By visualizing data related to advertising spend, conversion rates, and customer acquisition costs, businesses can optimize marketing efforts for improved return on investment.
    • A holistic business view provided by Power BI enables the identification of cost-saving opportunities. By analyzing operational expenses, shipping costs, and other overheads, businesses can make data-backed decisions to optimize their cost structure.
  3. Predictive Analytics:
    • Power BI offers advanced analytics capabilities, including predictive modeling and forecasting. Businesses can leverage this to make data-driven predictions about future sales trends, customer behavior, and market dynamics, enabling more effective resource planning.
  4. Enhanced Reporting and Visualization:
    • Power BI offers a variety of data visualization options, simplifying the creation of informative and visually appealing reports and dashboards. This capability is instrumental in conveying insights to stakeholders and decision-makers more effectively.


What’s more? You can get data promptly by scheduling automated refresh.

Once you connect your Shopify account to Power BI, you’ll have access to many features and functions to better analyze and build your business.


Connect Shopify to Power BI in Minutes

Shopify API lets you connect with many external apps, including Power BI. A Shopify to Power BI integration has many benefits you can enjoy with the help of third-party tools. These tools allow you to export data from your store to Microsoft’s tool quickly.


Step 1: Register or log in if you already have an account. 

Step 2: You need to select Shopify as a Data Source and Grant Access to

shopify connector


And then you can click on “Shopify App Store”. Than you paste your store URL in here:

shopify store url

Click on grant access and then your app will be installed. In case you are an agency or you have multiple stores, you can repeat that process as many time as you want.


Step 3: Go to “Preview and Destination” and Choose Power BI Desktop/Web

Select Power BI


Step 4: Select the fields on the right, and in Power Bi click on “Get data” from WEB.

Power Bi click on “Get data” from WEB


And copy the URL in the box below:

copy URL in box


You’re all set, just wait for your data to load


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How to integrate Shopify data to Power BI using Excel

A different approach involves importing your Shopify data into an Excel workbook and subsequently integrating it with Power BI. Although this method requires a bit more time for setup, it offers several advantages:

  • Explore the raw data in Excel, allowing you to review the latest sales, identify products that have been sold, and uncover trends that may not be immediately apparent in your Shopify dashboard.
  • Import data from various applications, such as Airtable, Pipedrive, Hubspot, and others, into a single workbook. This enables you to load diverse datasets into Power BI simultaneously.
  • If you’re new to working with your Shopify data, having the raw data readily available in Excel makes it easier to build charts in Power BI. This is because you have direct access to the raw data, allowing you to select meaningful metrics and construct charts based on them.


To achieve this integration, follow these steps:

  1.  Configure automated imports of various Shopify entities into a single Excel workbook.
  2. Establish a schedule to ensure that the latest available data is pulled into the workbook precisely when needed.
  3. Connect the Excel file to Power BI, providing a seamless integration between your Shopify data and the powerful analytical capabilities of Power BI.


How to analyze your Shopify data in Power BI

You can start by selecting fields from your dataset and the desired visualization.

Once you finish selecting fields, a table will be created containing your data. The table is customizable, and you can change its field formatting, style, appearance, and many other elements. Here’s what it may look like:

Analyze your Shopify data in Power BI


The option to filter the data you want displaying on the table is also available. You can also apply certain conditions in the filter section. For example, you may choose to display only orders above $100.

If you want to visualize this data, there are various ways to go about it, such as pie charts. Navigate to the Visualizations section, click on the respective icon, and your data will appear as a pie chart.

Visualization Power BI Shopify 

The possibilities are endless with the data at your disposal when using Microsoft Power BI. You have numerous features and functions for analytics and reporting, allowing you to create excellent charts for your business.


Connect Shopify to Power BI for your e-commerce store using Power BI Connector (a Shopify app)

Once you install the app, you’ll need to set it up and import the data you want to analyze. Once your Shopify Power BI integration is complete, you’ll have endless features and functions for analytics and reporting.

Running a successful e-commerce business requires dealing with tons of information. There are many things to do, and you need multiple data sources to make the best decisions. A Shopify to Power BI connection is an excellent solution.

With the Power BI Connector app, you can:

  • Visualize important Shopify store data to Power BI and convert raw data into an understandable format
  • Merge your store data with other key data sources
  • Schedule automated refresh to update your data to a particular time and date
  • Create convenient dashboards to track your orders, inventory, prices, and customers
  • Rest assured that your store data is safe (the app does not collect customer data).


Power BI Connector is handy for Shopify store managers and owners looking to extract and analyze e-commerce store data to make them up-to-date.

It also helps with customer offers, pricing, making corrections in assortment, etc. The Power BI Connector app is easy to use as it requires no special skills or additional competence to get started.

You’ll be able to create URL connections easily with the app, even as a first-time user. Power BI Connector encourages better decision-making as it provides actual and detailed information to base your strategies on.

Thanks to its transparent reporting, you can quickly measure the KPIs and boost your margin and profit.


Try today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial

Shopify metrics & dimensions available to stream into Power BI

Extract Shopify data to Power BI with

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Popular Shopify and Power BI integrations