Connect Shopify to Power BI

The codeless Windsor.ai data connector is easy to use and allows you to integrate Shopify and Power BI. To set up the connector, follow simple interactive steps on our connector page and transfer data in minutes.

Integrate Shopify to Power BI

Why do I need Shopify and Power BI integration?

The integration of Shopify and Power BI enables you to analyze the data from your e-commerce platform. More importantly, integration through a connector allows you to automate reporting. You can also create express dashboards to monitor performance in real-time. Here are more benefits of integration:

Data-driven decisions

Integrating Shopify and Power BI is your first step towards data-driven decisions for your marketing and e-commerce operations. The integration enables you to generate data insights automatically using Power BI dashboards and dataflow features. That way, you have information for decision-making at your fingertips. As a result, you make informed decisions to steer your Shopify business.

Optimized marketing spending

Power BI helps you create express dashboards to monitor all your key marketing metrics to make optimal decisions. Shopify offers marketing features, but to be effective, you need to use data from the platform to drive your marketing decisions. Through insightful data on Power BI, you can monitor your marketing campaigns and their outcomes. Then, you can optimize your marketing spending by investing in the campaigns that generate more traffic and conversions for your Shopify business platform.

Increases web traffic and conversions

The ultimate goal of using data is to increase web traffic to your e-commerce site and subsequently increase conversions and sales. Integrating Shopify and Power BI helps you observe and manage the trends in the two metrics through real-time dashboards. This allows you to grow by leveraging the insights to get more people to view your brand and products. With higher traffic, you have a better chance at convincing visitors to buy your products. The result is growth in sales through either the growth in web traffic or improvements in conversion rates.

Higher returns on investment

Integrating Shopify and Power BI can increase your return on investment by leveraging data. The integration enables ROI growth in two ways: increasing revenues and cost savings. The only way to identify opportunities for ROI growth is to transfer data from Shopify for analysis in a business intelligence tool like Power BI. Trends and insights from Power BI visualization dashboards demonstrate ROI and ROAD as key performance indicators from your Shopify data.

How to connect Shopify to Power BI

1. Register

You need to select Shopify as a Data Source and Grant Access to Windsor.ai.

shopify connector

And then you can click on “Shopify App Store”. Than you paste your store URL in here:

shopify store url — Click on grant access and then your app will be installed. In case you are an agency or you have multiple stores, you can repeat that process as many time as you want.

3. Select Destination
Choose Power BI as the destination.

4. Sync your Data
Select the fields on the right, and click on “Get data” from the WEB in Power BI.

Then, copy the URL in the box below:

You’re all set, just wait for your data to load

How to integrate Shopify data to Power BI using Excel

A different approach involves importing your Shopify data into an Excel workbook and subsequently integrating it with Power BI. Although this method requires a bit more time for setup, it offers several advantages:

Explore the raw data in Excel, allowing you to review the latest sales, identify products that have been sold, and uncover trends that may not be immediately apparent in your Shopify dashboard.
Import data from various applications, such as Airtable, Pipedrive, Hubspot, and others, into a single workbook. This enables you to load diverse datasets into Power BI simultaneously.
If you’re new to working with your Shopify data, having the raw data readily available in Excel makes it easier to build charts in Power BI. This is because you have direct access to the raw data, allowing you to select meaningful metrics and construct charts based on them.

To achieve this integration, follow these steps:

Configure automated imports of various Shopify entities into a single Excel workbook.
Establish a schedule to ensure that the latest available data is pulled into the workbook precisely when needed.
Connect the Excel file to Power BI, providing a seamless integration between your Shopify data and the powerful analytical capabilities of Power BI.

How to analyze your Shopify data in Power BI

You can start by selecting fields from your dataset and the desired visualization.

Once you finish selecting fields, a table will be created containing your data. The table is customizable, and you can change its field formatting, style, appearance, and many other elements. Here’s what it may look like:

The option to filter the data you want displaying on the table is also available. You can also apply certain conditions in the filter section. For example, you may choose to display only orders above $100.

If you want to visualize this data, there are various ways to go about it, such as pie charts. Navigate to the Visualizations section, click on the respective icon, and your data will appear as a pie chart.

The possibilities are endless with the data at your disposal when using Microsoft Power BI. You have numerous features and functions for analytics and reporting, allowing you to create excellent charts for your business.

Connect Shopify to Power BI for your e-commerce store using Power BI Connector (a Shopify app)

Once you install the app, you’ll need to set it up and import the data you want to analyze. Once your Shopify Power BI integration is complete, you’ll have endless features and functions for analytics and reporting.

Running a successful e-commerce business requires dealing with tons of information. There are many things to do, and you need multiple data sources to make the best decisions. A Shopify to Power BI connection is an excellent solution.

With the Power BI Connector app, you can:

Visualize important Shopify store data to Power BI and convert raw data into an understandable format

Merge your store data with other key data sources

Schedule automated refresh to update your data to a particular time and date

Create convenient dashboards to track your orders, inventory, prices, and customers

Rest assured that your store data is safe (the app does not collect customer data).

Power BI Connector is handy for Shopify store managers and owners looking to extract and analyze e-commerce store data to make them up-to-date.

It also helps with customer offers, pricing, making corrections in assortment, etc. The Power BI Connector app is easy to use as it requires no special skills or additional competence to get started.

You’ll be able to create URL connections easily with the app, even as a first-time user. Power BI Connector encourages better decision-making as it provides actual and detailed information to base your strategies on.

Thanks to its transparent reporting, you can quickly measure the KPIs and boost your margin and profit.

FAQs

What is Shopify?

Shopify is a Software as a Service (SaaS) solution for e-commerce businesses. The service enables you to monetize your existing online products or build a new e-commerce business from scratch by offering you tools to market, sell, and collect payments. The platform also provides tools to scale your business as it grows. A key feature of Shopify is availing data to help you analyze the performance of your ecommerce platform. Through the data, you can make informed decisions to control the operations and direct the performance of your business.

Connect all your data to Shopify

Shopify Field Reference

Shopify Templates

What is Power BI?

Power BI is a business intelligence tool used to build visualizations, dashboards, and data stories for your reporting. Microsoft offers the platform as part of the Power Tools. The key features of Power BI include a tool to extract, transform, and load your data. Power BI also has dataflows to schedule your data updates. The dashboards automate reporting for your business. Overall, Power BI makes it possible for companies to analyze and communicate insights while enabling collaboration among decision-makers.

Connect all your data to Power BI