Connect Shopify to Google BigQuery

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Analyze your Shopify data with Google BigQuery

Connect Shopify to Google BigQuery in 2023

It is very simple to connect Shopify to Google BigQuery, it can be done in a fast and easy manner with


First Step:

You need to select Shopify as a Data Source and Grant Access to

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Second Step:

You will need to go to Google BigQuery as a Destination.

BigQuery Integration


Third Step:

Make sure you follow the instructions on the screen. Once you complete the setup your data will start streaming in the interval you specify. You can always come back and change the settings at a later stage.

BigQuery Integration

 (Don’t forget to grant access to


Fourth Step:

As a connector URL, you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data.


Why Connect Shopify to BigQuery?

Connecting Shopify to BigQuery offers several benefits for businesses that use the Shopify platform for their e-commerce operations. Here are some reasons why this integration is valuable:

  1. Centralized Data Storage: BigQuery serves as a centralized data warehouse, allowing businesses to store and manage data from various sources in one place. By connecting Shopify to BigQuery, businesses can consolidate their e-commerce data alongside other relevant datasets. This centralized storage simplifies data management, facilitates cross-platform analysis, and supports the creation of comprehensive reports and dashboards.
  2. Comprehensive Data Analysis: Shopify provides valuable data on sales, orders, products, customers, and more. By loading Shopify data into BigQuery, businesses can combine it with data from other sources such as marketing platforms, CRM systems, or advertising channels. This enables businesses to perform comprehensive data analysis, gain deeper insights into their e-commerce performance, and make data-driven decisions to optimize their operations.
  3. Data Backup and Disaster Recovery: Keeping a backup of Shopify data in Google BigQuery provides an additional layer of data protection. In the event of a Shopify outage or data loss, businesses can rely on their BigQuery backup to ensure their e-commerce data remains accessible and secure. This helps in maintaining business continuity and mitigating potential risks associated with data loss.
  4. Advanced Analytics and Reporting: BigQuery offers advanced querying and analytical capabilities, enabling businesses to perform in-depth analysis on their Shopify data. By leveraging BigQuery’s features, businesses can uncover valuable insights, track key metrics, and create custom reports and visualizations. This allows for detailed analytics and reporting, empowering businesses to make informed decisions and drive growth in their e-commerce operations.
  5. Integration with Business Intelligence Tools: Loading data from Shopify into BigQuery allows businesses to seamlessly integrate with various business intelligence (BI) tools such as Tableau, Data Studio, or Looker. This integration enables businesses to create interactive dashboards, perform complex analyses, and visualize their e-commerce data effectively. BI tools help in gaining actionable insights, monitoring KPIs, and sharing reports across the organization.
  6. Scalability and Performance: BigQuery is designed to handle large-scale data processing and analysis. As businesses grow and their data volume increases, BigQuery provides the scalability and performance required to handle large datasets and complex queries. This ensures that businesses can analyze their Shopify data efficiently and derive meaningful insights, regardless of the data size.


What Data can you move from Shopify to BigQuery?

When integrating Shopify with BigQuery, you can move a variety of data from Shopify to BigQuery to analyze and work with. Here are some examples of the data you can move:

  1. Orders: Information about orders placed on your Shopify store, including order ID, customer details, order status, order total, shipping information, and more. This data allows you to analyze sales trends, customer behavior, and order fulfillment.
  2. Products: Data related to the products available in your Shopify store, such as product details, variants, prices, inventory levels, and product categories. Moving this data to BigQuery enables you to analyze product performance, track inventory levels, and make data-driven decisions for product management and pricing strategies.
  3. Customers: Customer data, including customer names, contact information, purchase history, customer tags, and customer segments. This data helps you understand customer behavior, segment your customer base, and personalize marketing and customer retention strategies.
  4. Discounts and Coupons: Data about discounts and coupons applied to orders, including discount codes, amounts, usage statistics, and associated orders. Analyzing this data allows you to evaluate the effectiveness of different discount campaigns, assess the impact on sales, and optimize your discount strategies.
  5. Refunds: Information on customer refunds, including refund amounts, refund reasons, and associated orders. By moving refund data to BigQuery, you can track refund trends, identify potential issues with products or services, and analyze the impact of refunds on your business’s financials.
  6. Abandoned Checkouts: Data related to abandoned checkouts, including customer information, abandoned cart contents, and reasons for abandonment. This data helps you understand the factors contributing to cart abandonment, optimize your checkout process, and implement strategies to recover abandoned carts.
  7. Analytics and Traffic Data: Shopify provides data on website visits, traffic sources, conversion rates, and other analytics metrics. Integrating this data into BigQuery allows for in-depth analysis of website performance, traffic sources, customer acquisition, and conversion funnel optimization.
  8. Fulfillment and Shipping: Data about shipping and fulfillment, including carrier information, tracking numbers, shipping costs, and delivery status. Moving this data to BigQuery enables you to track shipping performance, optimize fulfillment processes, and provide customers with accurate shipping information.


It’s important to note that the specific data you can move from Shopify to BigQuery may depend on the capabilities of the integration solution or tools you use for the integration. The Shopify API provides access to a wide range of data, allowing you to extract and load the relevant data into BigQuery for analysis and reporting.


How much time do I need to create a Shopify and BigQuery integration?’s user-friendly interface allows you to create integrations in less than 9 minutes.



In summary, connecting Shopify to BigQuery enables businesses to centralize their e-commerce data, perform comprehensive data analysis, ensure data backup and disaster recovery, leverage advanced analytics and reporting, integrate with BI tools, and benefit from the scalability and performance of BigQuery. This integration empowers businesses to optimize their e-commerce operations, drive growth, and make data-driven decisions to enhance their overall business performance.


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