Attribution Connector Field Reference

Sample

https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2020-10-19&fields=source,medium,campaign,clicks,impressions,spend,date


Fields

IDTypeNameDescriptionAvailable in connectors
account_currencyTEXTAccount currencyCurrency that is used by your ad account. (duplicate)facebook;
account_idTEXTAccount IDThe ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.facebook; googleanalytics; google_ads; amazon_ads; amazon_sp; amazon_vendor; apple_search_ads; appnexus; appsflyer; bing; cj; cm360; commissionfactory; criteo; daisycon; dragonmetrics; dv360; facebook_leads; facebook_organic; google_ad_manager; google_pagespeed; google_search_ads; googleanalytics4; instagram; klaviyo; line; linkedin; linkedin_organic; pinterest; pinterest_organic; pipedrive; profitwell; salesforce; searchconsole; shopify; snapchat; tiktok; twitter; yahoo_japan;
account_nameTEXTAccount NameThe name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.facebook; googleanalytics; google_ads; amazon_ads; amazon_sp; amazon_vendor; apple_search_ads; appsflyer; bing; cj; cm360; commissionfactory; criteo; daisycon; dragonmetrics; dv360; facebook_leads; facebook_organic; google_ad_manager; google_pagespeed; googleanalytics4; instagram; line; linkedin; linkedin_organic; pinterest_organic; pipedrive; profitwell; salesforce; searchconsole; shopify; snapchat; tiktok; twitter; yahoo_japan;
accountidTEXTAccount ID (Duplicate)The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate)facebook; google_ads; cm360; linkedin;
action_values_add_payment_infoNUMERICAdds of Payment Info Conversion ValueThe total value of adds of payment info tracked with the conversions objective.facebook;
action_values_add_to_cartNUMERICAdds to Cart Conversion ValueThe total value of adds to cart tracked with the conversions objective.facebook;
action_values_add_to_wishlistNUMERICAdds to Wishlist Conversion ValueThe total value of adds to wishlist tracked with the conversions objective.facebook;
action_values_app_custom_event_fb_mobile_add_to_cartNUMERICAction Values App Custom Event.Fb Mobile Add To Cartfacebook;
action_values_app_custom_event_fb_mobile_add_to_wishlistNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlistfacebook;
action_values_app_custom_event_fb_mobile_content_viewNUMERICAction Values App Custom Event.Fb Mobile Content Viewfacebook;
action_values_app_custom_event_fb_mobile_initiated_checkoutNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkoutfacebook;
action_values_app_custom_event_fb_mobile_purchaseNUMERICAction Values App Custom Event.Fb Mobile Purchasefacebook;
action_values_app_custom_event_otherNUMERICAction Values App Custom Event.Otherfacebook;
action_values_click_to_call_call_confirmNUMERICCall Confirmation Clicks Conversion ValueThe total value of call confirmation clicks conversions.facebook;
action_values_complete_registrationNUMERICRegistrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.facebook;
action_values_initiate_checkoutNUMERICCheckouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.facebook;
action_values_leadNUMERICLeads Conversion ValueThe total value of leads tracked with the conversions objective.facebook;
action_values_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Info Conversion ValueThe total value of website adds of payment info conversions.facebook;
action_values_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cart Conversion ValueThe total value of website add to cart conversions.facebook;
action_values_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlist Conversion ValueThe total value of all website add to wishlist conversions.facebook;
action_values_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completed Conversion ValueThe value of complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
action_values_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiated Conversion ValueThe total value of website checkout initiated conversions.facebook;
action_values_offsite_conversion_fb_pixel_leadNUMERICWebsite Leads Conversion ValueThe total value of website leads conversions.facebook;
action_values_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchases Conversion ValueThe total value of website purchase conversions.facebook;
NUMERICWebsite Searches Conversion ValueThe total value of website searches conversions.facebook;
action_values_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Views Conversion ValueThe total value of website content views conversions.facebook;
action_values_omni_add_to_cartNUMERICOmni Adds to Cart Conversion ValueThe total value of omni adds to cart tracked with the conversions objective.facebook;
action_values_omni_complete_registrationNUMERICOmni Registrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.facebook;
action_values_omni_customNUMERICAction Values Omni Customfacebook;
action_values_omni_initiated_checkoutNUMERICOmni Checkouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.facebook;
action_values_omni_purchaseNUMERICPurchases Conversion ValueThe total value of purchases tracked with the conversions objective.facebook;
NUMERICOmni Searches Conversion ValueThe total value of search conversions.facebook;
action_values_omni_spend_creditsNUMERICCredit Spends Conversion ValueThe total value of spend credits conversions.facebook;
action_values_omni_view_contentNUMERICContent Views Conversion ValueThe total value of content views tracked with the conversions objective.facebook;
action_values_onsite_conversion_lead_groupedNUMERICOn-Facebook Leads Conversion ValueThe total value of on-facebook leads conversions.facebook;
action_values_onsite_conversion_purchaseNUMERICAction Values Onsite Conversion.Purchasefacebook;
action_values_onsite_web_add_to_cartNUMERICAction Values Onsite Web Add To Cartfacebook;
action_values_onsite_web_app_add_to_cartNUMERICAction Values Onsite Web App Add To Cartfacebook;
action_values_onsite_web_app_purchaseNUMERICAction Values Onsite Web App Purchasefacebook;
action_values_onsite_web_purchaseNUMERICAction Values Onsite Web Purchasefacebook;
action_values_purchaseNUMERICAction Values Purchasefacebook;
NUMERICSearches Conversion ValueThe total value of search conversions.facebook;
actions_add_payment_infoNUMERICAdds of Payment InfoThe number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_add_to_cartNUMERICAdds to CartThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_add_to_wishlistNUMERICAdds to WishlistThe number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_app_custom_event_fb_mobile_activate_appNUMERICMobile App ActivactionsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_app_custom_event_fb_mobile_add_payment_infoNUMERICActions App Custom Event.Fb Mobile Add Payment Infofacebook;
actions_app_custom_event_fb_mobile_add_to_cartNUMERICActions App Custom Event.Fb Mobile Add To Cartfacebook;
actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICActions App Custom Event.Fb Mobile Add To Wishlistfacebook;
actions_app_custom_event_fb_mobile_complete_registrationNUMERICMobile App Registrations CompletedThe number of registrations in your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_app_custom_event_fb_mobile_content_viewNUMERICMobile Content ViewsThe number of content views in your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICActions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
actions_app_custom_event_fb_mobile_level_achievedNUMERICMobile App Levels CompletedThe number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_app_custom_event_fb_mobile_purchaseNUMERICActions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICActions App Custom Event.Fb Mobile Searchfacebook;
actions_app_custom_event_fb_mobile_tutorial_completionNUMERICActions App Custom Event.Fb Mobile Tutorial Completionfacebook;
actions_app_custom_event_otherNUMERICMobile App - Otherfacebook;
actions_app_installNUMERICDesktop App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_checkinNUMERICCheck-InsThe number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
actions_click_to_call_call_confirmNUMERICCall Confirmation ClicksThe number of call confirmation clicks attributed to your ads.facebook;
actions_commentNUMERICPost CommentsThe number of comments on your ads.facebook;
actions_complete_registrationNUMERICRegistrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_initiate_checkoutNUMERICCheckouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_landing_page_viewNUMERICLanding Page ViewsThe number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.facebook;
actions_leadNUMERICLeadsThe number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
actions_likeNUMERICPage LikesThe number of likes of your Facebook Page attributed to your ads.facebook;
NUMERICActions Link ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.facebook;
actions_mobile_app_installNUMERICMobile App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment InfoThe number of add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to CartThe number of add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to WishlistThe number of add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations CompletedThe number of complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_customNUMERICCustom EventsThe number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts InitiatedThe number of initiate checkout events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_leadNUMERICWebsite LeadsThe number of lead events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_purchaseNUMERICWebsite PurchasesThe number of purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICWebsite SearchesThe number of search events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content ViewsThe number of view content events tracked by the pixel on your website and attributed to your ads.facebook;
actions_omni_achievement_unlockedNUMERICAchievements UnlockedThe number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_activate_appNUMERICApp ActivationsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_add_to_cartNUMERICOmni Adds to CartThe number of add to cart omni events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_app_installNUMERICApp InstallsThe number of app installs that were recorded as app events and attributed to your ads.facebook;
actions_omni_complete_registrationNUMERICOmni Registrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_customNUMERICActions Omni Customfacebook;
actions_omni_initiated_checkoutNUMERICOmni checkouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_level_achievedNUMERICLevels AchievedThe number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_purchaseNUMERICPurchasesThe number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_rateNUMERICRatings SubmittedThe number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
NUMERICOmni SearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_spend_creditsNUMERICCredit SpendsThe number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.facebook;
actions_omni_tutorial_completionNUMERICTutorials CompletedThe number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_view_contentNUMERICOmni Content ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_onsite_conversion_flow_completeNUMERICOn-Facebook Workflow CompletionsThe number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
actions_onsite_conversion_lead_groupedNUMERICOn-Facebook LeadsThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
actions_onsite_conversion_messaging_blockNUMERICBlocked Messaging ConnectionsThe number of times that people blocked a messaging connection with your business, attributed to your ads.facebook;
actions_onsite_conversion_messaging_conversation_started_7dNUMERICNew Messaging ConnectionsThe number of people your business added as messaging connections, attributed to your ads.facebook;
actions_onsite_conversion_post_saveNUMERICPost SavesThe total number of times your ad has been saved.facebook;
actions_onsite_conversion_purchaseNUMERICOn-Facebook PurchasesThe number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
actions_onsite_web_add_to_cartNUMERICActions Onsite Web Add To Cartfacebook;
actions_onsite_web_app_add_to_cartNUMERICActions Onsite Web App Add To Cartfacebook;
actions_onsite_web_app_purchaseNUMERICActions Onsite Web App Purchasefacebook;
actions_onsite_web_purchaseNUMERICActions Onsite Web Purchasefacebook;
actions_page_engagementNUMERICPage EngagementThe total number of actions that people took on your Facebook Page and its posts, attributed to your ads.facebook;
actions_photo_viewNUMERICPhoto ViewsThe number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
actions_postNUMERICPost SharesThe number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.facebook;
actions_post_engagementNUMERICPost EngagementThe total number of actions that people take involving your ads.facebook;
actions_post_reactionNUMERICPost ReactionsThe number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.facebook;
actions_rsvpNUMERICEvent ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICSearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_video_viewNUMERIC3-Second Video PlaysThe number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.facebook;
actions_view_contentNUMERICContent ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actor_idTEXTFacebook Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.facebook;
ad_format_assetTEXTID of ad format assetThe ID of the ad format asset involved in impression, click, or action.facebook;
ad_idTEXTAd IDUnique ID of the ad being viewed in reportingfacebook; google_ads; appsflyer; bing; cm360; google_search_ads; pinterest; teads; tiktok; yahoo_japan;
ad_nameTEXTAd NameThe name of the ad being viewed in reportingfacebook; google_ads; cm360; facebook_leads; linkedin; snapchat; tiktok; twitter; yahoo_japan;
adcontentTEXTAd ContentThe name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)facebook; googleanalytics;
adgroupidTEXTAd Set ID (duplicate)The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)facebook;
adidTEXTAd ID (duplicate)Unique ID of the ad being viewed in reporting (duplicate)facebook;
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversionsfacebook; google_ads; adroll; awin; bing; criteo; linkedin; outbrain; pinterest; snapchat; taboola;
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenuefacebook; google_ads; adroll; awin; bing; criteo; linkedin; outbrain; pinterest; snapchat; taboola;
adset_bid_strategyTEXTAdSet Bid StrategyLowest cost is one of Facebook's bid strategy options, meaning it tells us how to bid in the ad auction.facebook;
adset_daily_budgetNUMERICAdSet Daily BudgetThe daily budget of the set defined in minimum denomination level of your account currency (such as cents for USD).facebook;
adset_destination_typeTEXTAdSet Destination TypeDestination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT.facebook;
adset_effective_statusTEXTAdset Effective StatusThe effective status of the adset.The status could be effective either because of its own status, or the status of its parent campaign.facebook;
adset_end_timeDATEAdSet End TimeEnd time, in UTC UNIX timestampfacebook;
adset_idTEXTAd Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.facebook; facebook_leads;
adset_lifetime_budgetNUMERICAdSet Lifetime BudgetThe lifetime budget of the set defined in minimum denomination level of your account currency (such as cents for USD).facebook;
adset_nameTEXTAd Set NameThe name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.facebook; facebook_leads;
adset_start_timeDATEAdSet Start TimeStart time, in UTC UNIX timestampfacebook;
adset_statusTEXTAdset StatusThe status of the adset.facebook;
ageTEXTAge RangeThe age range of the people you've reached.facebook; googleanalytics4; tiktok; yahoo_japan;
bodyTEXTBody of the adThe body of the ad. Not supported for video post creatives.facebook;
body_assetTEXTID of body assetThe ID of the body asset involved in impression, click or action.facebook;
buying_typeTEXTBuying TypeThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.facebook;
call_to_action_assetTEXTID of call to action assetThe ID of the call to action asset involved in impression, click, or action.facebook;
campaignTEXTCampaign NameThe campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.facebook; googleanalytics; google_ads; activecampaign; adform; adjust; adroll; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dragonmetrics; dv360; facebook_leads; google_ad_manager; google_search_ads; googleanalytics4; klaviyo; linkedin; outbrain; pinterest; quora; reddit; rtbhouse; sendinblue; snapchat; spotify; stackadapt; taboola; tiktok; tradedesk; twitter; yahoo_japan;
campaign_bid_strategyTEXTCampaign Bid StrategyBid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying typefacebook;
campaign_budget_remainingNUMERICCampaign Budget RemainingRemaining campaign budget defined in minimum denomination level of your account currency (such as cents for USD).facebook;
campaign_buying_typeTEXTCampaign Buying t ypeBuying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads.facebook; yahoo_japan;
campaign_created_timeDATECampaign Created TimeMerging of start_times for the ad sets belonging to this campaign.facebook;
campaign_daily_budgetNUMERICCampaign Daily BudgetDaily budget of this campaign defined in minimum denomination level of your account currency (such as cents for USD). All adsets under this campaign will share this budget.facebook; tradedesk;
campaign_effective_statusTEXTCampaign Effective StatusThe effective status of the campaign.The status could be effective either because of its own status, or the status of its parent campaign.facebook;
campaign_idTEXTCampaign IDThe unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.facebook; google_ads; activecampaign; adform; apple_search_ads; appnexus; appsflyer; bing; dragonmetrics; dv360; facebook_leads; google_search_ads; googleanalytics4; klaviyo; linkedin; mailchimp; outbrain; pinterest; salesforce; salesforce_marketing; stackadapt; taboola; tiktok; tradedesk; yahoo_japan;
campaign_lifetime_budgetNUMERICCampaign Lifetime BudgetThe lifetime budget of the campaign defined in minimum denomination level of your account currency (such as cents for USD).facebook;
campaign_objectiveTEXTCampaign ObjectiveCampaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective.facebook; tradedesk;
campaign_special_ad_categoryTEXTCampaign Special Ad CategoryThe campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE.facebook;
campaign_spend_capTEXTCampaign Spend CapA spend cap for the campaign, such that it will not spend more than this cap.facebook;
campaign_start_timeDATECampaign Start TimeMerging of start_times for the ad sets belonging to this campaign.facebook;
campaign_statusTEXTCampaign StatusThe status of the campaign.facebook; google_ads; activecampaign; dragonmetrics; google_search_ads; linkedin; pinterest; salesforce;
campaign_stop_timeDATECampaign Stop TimeMerging of stop_times for the ad sets belonging to this campaign.facebook;
campaignidTEXTCampaign ID (duplicate)The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate)facebook; cm360;
canvas_avg_view_percentPERCENTInstant Experience View PercentageThe average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.facebook;
canvas_avg_view_timeNUMERICInstant Experience View TimeThe average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.facebook;
catalog_segment_actions_add_to_cartNUMERICCatalog Segment Actions Add To Cartfacebook;
catalog_segment_actions_app_custom_event_fb_mobile_add_to_cartNUMERICCatalog Segment Actions App Custom Event.FB Mobile Add To Cartfacebook;
catalog_segment_actions_app_custom_event_fb_mobile_content_viewNUMERICCatalog Segment Actions App Custom Event.FB Mobile Content Viewfacebook;
catalog_segment_actions_app_custom_event_fb_mobile_purchaseNUMERICCatalog Segment Actions App Custom Event.FB Mobile Purchasefacebook;
catalog_segment_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICCatalog Segment Actions Offsite Conversion Fb Pixel Add To Cartfacebook;
catalog_segment_actions_offsite_conversion_fb_pixel_view_contentNUMERICCatalog Segment Actions Offsite Conversion Fb Pixel View Contentfacebook;
catalog_segment_actions_omni_add_to_cartNUMERICCatalog Segment Actions Omni Add To Cartfacebook;
catalog_segment_actions_omni_purchaseNUMERICCatalog Segment Actions Omni Purchasefacebook;
catalog_segment_actions_omni_view_contentNUMERICCatalog Segment Actions Omni View Contentfacebook;
catalog_segment_actions_purchaseNUMERICCatalog Segment Actions Purchasefacebook;
catalog_segment_actions_view_contentNUMERICCatalog Segment Actions View Contentfacebook;
catalog_segment_value_add_to_cartNUMERICCatalog Segment Value Add To Cartfacebook;
catalog_segment_value_app_custom_eventNUMERICCatalog Segment Value App Custom Eventfacebook;
catalog_segment_value_app_custom_event_fb_mobile_add_to_cartNUMERICCatalog Segment Value App Custom Event.FB Mobile Add To Cartfacebook;
catalog_segment_value_app_custom_event_fb_mobile_content_viewNUMERICCatalog Segment Value App Custom Event.FB Mobile Content Viewfacebook;
catalog_segment_value_app_custom_event_fb_mobile_purchaseNUMERICCatalog Segment Value App Custom Event.FB Mobile Purchasefacebook;
catalog_segment_value_mobile_purchase_roasNUMERICMobile purchase ROASValue from conversion events, including a breakdown of purchases, add-to-carts and view products for the catalog segment at each ad object level.facebook;
catalog_segment_value_offsite_conversionNUMERICCatalog Segment Value Offsite Conversionfacebook;
catalog_segment_value_offsite_conversion_fb_pixel_add_to_cartNUMERICCatalog Segment Value Offsite Conversion Fb Pixel Add To Cartfacebook;
catalog_segment_value_offsite_conversion_fb_pixel_view_contentNUMERICCatalog Segment Value Offsite Conversion Fb Pixel View Contentfacebook;
catalog_segment_value_omni_add_to_cartNUMERICCatalog Segment Value Omni Add To Cartfacebook;
catalog_segment_value_omni_purchaseNUMERICCatalog Segment Value Omni Purchasefacebook;
catalog_segment_value_omni_purchase_roasNUMERICTotal purchase ROASTotal return on ad spend (ROAS) from purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailer' connected Facebook Business Tools. The amount is attributed to your ads.facebook;
catalog_segment_value_omni_view_contentNUMERICCatalog Segment Value Omni View Contentfacebook;
catalog_segment_value_onsite_app_add_to_cartNUMERICCatalog Segment Value Onsite App Add To Cartfacebook;
catalog_segment_value_onsite_app_purchaseNUMERICCatalog Segment Value Onsite App Purchasefacebook;
catalog_segment_value_onsite_app_view_contentNUMERICCatalog Segment Value Onsite App View Contentfacebook;
catalog_segment_value_onsite_web_add_to_cartNUMERICCatalog Segment Value Onsite Web Add To Cartfacebook;
catalog_segment_value_onsite_web_app_add_to_cartNUMERICCatalog Segment Value Onsite Web App Add To Cartfacebook;
catalog_segment_value_onsite_web_app_purchaseNUMERICCatalog Segment Value Onsite Web App Purchasefacebook;
catalog_segment_value_onsite_web_app_view_contentNUMERICCatalog Segment Value Onsite Web App View Contentfacebook;
catalog_segment_value_onsite_web_view_contentNUMERICCatalog Segment Value Onsite Web View Contentfacebook;
catalog_segment_value_purchaseNUMERICCatalog Segment Value Purchasefacebook;
catalog_segment_value_view_contentNUMERICCatalog Segment Value View Contentfacebook;
catalog_segment_value_website_purchase_roasNUMERICWebsite purchase ROASTotal return on ad spend (ROAS) from website purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailers' connected Facebook Business Tools. The amount is attributed to your ads.facebook;
clicksNUMERICClicksThe number of clicks on your ads.facebook; google_ads; adform; adjust; adroll; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; facebook_organic; google_ad_manager; google_search_ads; idealo; instagram; klaviyo; linkedin; outbrain; pinterest; quora; rakuten_advertising; reddit; rtbhouse; searchconsole; snapchat; spotify; stackadapt; taboola; teads; tiktok; twitter; twitter_organic; yahoo_japan;
conversions_ad_click_mobile_appNUMERICMobile app ad click conversionsThe number of Mobile app ad clickfacebook;
conversions_ad_impression_mobile_appNUMERICMobile app ad impression conversionsThe number of Mobile app ad clickfacebook;
conversions_cancel_subscription_mobile_appNUMERICMobile app cancel subscription conversionsThe number of mobile app canceled subscriptionsfacebook;
conversions_cancel_subscription_offlineNUMERICOffline cancel subscription conversionsThe number of offline canceled subscriptionsfacebook;
conversions_cancel_subscription_totalNUMERICCancel subscription conversionsThe total number of canceled subscriptionsfacebook;
conversions_cancel_subscription_websiteNUMERICWebsite cancel subscription conversionsThe number of website canceled subscriptionsfacebook;
conversions_contact_mobile_appNUMERICMobile app contact conversionsThe number of mobile app contactsfacebook;
conversions_contact_offlineNUMERICOffline contact conversionsThe number of offline contactsfacebook;
conversions_contact_totalNUMERICContact conversionsThe total number of contactsfacebook;
conversions_contact_websiteNUMERICWebsite contact conversionsThe number of website contactsfacebook;
conversions_customize_product_mobile_appNUMERICMobile app customize product conversionsThe number of mobile app products customizedfacebook;
conversions_customize_product_offlineNUMERICOffline customize product conversionsThe number of offline products customizedfacebook;
conversions_customize_product_totalNUMERICCustomize product conversionsThe total number of products customizedfacebook;
conversions_customize_product_websiteNUMERICWebsite customize product conversionsThe number of website products customizedfacebook;
conversions_donate_mobile_appNUMERICMobile app donate conversionsThe number of mobile app donationsfacebook;
conversions_donate_offlineNUMERICOffline donate conversionsThe number of offline donationsfacebook;
conversions_donate_on_facebookNUMERICDonate on facebook conversionsThe number of donations on facebookfacebook;
conversions_donate_totalNUMERICDonate conversionsThe total number of donationsfacebook;
conversions_donate_websiteNUMERICWebsite donate conversionsThe number of website donationsfacebook;
conversions_find_location_mobile_appNUMERICMobile app find location conversionsThe number of mobile app location searchesfacebook;
conversions_find_location_offlineNUMERICOffline find location conversionsThe number of offline app location searchesfacebook;
conversions_find_location_totalNUMERICFind location conversionsThe total number of location searchesfacebook;
conversions_find_location_websiteNUMERICWebsite find location conversionsThe number of website location searchesfacebook;
conversions_offsite_conversion_fb_pixel_custom_invitee_meeting_scheduledNUMERICAppointments ScheduledNumber of appointments scheduledfacebook;
conversions_recurring_subscription_payment_mobile_appNUMERICMobile app recurring subscription payment conversionsThe number of mobile app recurring subscription paymentsfacebook;
conversions_recurring_subscription_payment_offlineNUMERICOffline recurring subscription payment conversionsThe number of offline recurring subscription paymentsfacebook;
conversions_recurring_subscription_payment_totalNUMERICRecurring subscription payment conversionsThe total number of recurring subscription paymentsfacebook;
conversions_recurring_subscription_payment_websiteNUMERICWebsite recurring subscription payment conversionsThe number of website recurring subscription paymentsfacebook;
conversions_schedule_mobile_appNUMERICMobile app schedule conversionsThe number of mobile app appointments scheduledfacebook;
conversions_schedule_offlineNUMERICOffline schedule conversionsThe number of offline app appointments scheduledfacebook;
conversions_schedule_totalNUMERICSchedule conversionsThe total number of appointments scheduledfacebook;
conversions_schedule_websiteNUMERICWebsite schedule conversionsThe number of website appointments scheduledfacebook;
conversions_start_trial_mobile_appNUMERICMobile app start trial conversionsThe number of mobile app trials startedfacebook;
conversions_start_trial_offlineNUMERICOffline start trial conversionsThe number of offline trials startedfacebook;
conversions_start_trial_totalNUMERICStart trial conversionsThe total number of trials startedfacebook;
conversions_start_trial_websiteNUMERICWebsite start trial conversionsThe number of website trials startedfacebook;
conversions_submit_application_mobile_appNUMERICMobile app submit application conversionsThe number of mobile app applications submittedfacebook;
conversions_submit_application_offlineNUMERICOffline submit application conversionsThe number of offline applications submittedfacebook;
conversions_submit_application_on_facebookNUMERICSubmit application on facebook conversionsThe number of applications submitted on facebookfacebook;
conversions_submit_application_totalNUMERICSubmit application conversionsThe total number of applications submittedfacebook;
conversions_submit_application_websiteNUMERICWebsite submit application conversionsThe number of website applications submittedfacebook;
conversions_subscribe_mobile_appNUMERICMobile app subscribe conversionsThe number of mobile app subscriptionsfacebook;
conversions_subscribe_offlineNUMERICOffline subscribe conversionsThe number of offline subscriptionsfacebook;
conversions_subscribe_totalNUMERICSubscribe conversionsThe total number of subscriptionsfacebook;
conversions_subscribe_websiteNUMERICWebsite subscribe conversionsThe number of website subscriptionsfacebook;
converted_product_quantity_app_custom_eventNUMERICConverted Product Quantity App Custom Eventfacebook;
converted_product_quantity_app_custom_event_fb_mobile_add_to_cartNUMERICConverted Product Quantity App Custom Event.FB Mobile Add To Cartfacebook;
converted_product_quantity_app_custom_event_fb_mobile_content_viewNUMERICConverted Product Quantity App Custom Event.FB Mobile Content Viewfacebook;
converted_product_quantity_app_custom_event_fb_mobile_purchaseNUMERICConverted Product Quantity App Custom Event.FB Mobile Purchasefacebook;
converted_product_quantity_offsite_conversionNUMERICConverted Product Quantity Offsite Conversionfacebook;
converted_product_quantity_offsite_conversion_fb_pixel_view_contentNUMERICConverted Product Quantity Offsite Conversion Fb Pixel View Contentfacebook;
converted_product_quantity_omni_add_to_cartNUMERICConverted Product Quantity Omni Add To Cartfacebook;
converted_product_quantity_omni_purchaseNUMERICConverted Product Quantity Omni Purchasefacebook;
converted_product_quantity_omni_view_contentNUMERICConverted Product Quantity Omni View Contentfacebook;
converted_product_value_app_custom_eventNUMERICConverted Product Value App Custom Eventfacebook;
converted_product_value_app_custom_event_fb_mobile_add_to_cartNUMERICConverted Product Value App Custom Event.FB Mobile Add To Cartfacebook;
converted_product_value_app_custom_event_fb_mobile_content_viewNUMERICConverted Product Value App Custom Event.FB Mobile Content Viewfacebook;
converted_product_value_app_custom_event_fb_mobile_purchaseNUMERICConverted Product Value App Custom Event.FB Mobile Purchasefacebook;
converted_product_value_offsite_conversionNUMERICConverted Product Value Offsite Conversionfacebook;
converted_product_value_offsite_conversion_fb_pixel_view_contentNUMERICConverted Product Value Offsite Conversion Fb Pixel View Contentfacebook;
converted_product_value_omni_add_to_cartNUMERICConverted Product Value Omni Add To Cartfacebook;
converted_product_value_omni_purchaseNUMERICConverted Product Value Omni Purchasefacebook;
converted_product_value_omni_view_contentNUMERICConverted Product Value Omni View Contentfacebook;
cost_per_action_type_add_payment_infoNUMERICCost per Adds of Payment InfoCost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_add_to_cartNUMERICCost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_add_to_wishlistNUMERICCost per Adds to WishlistCost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Mobile App ActivactionsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Infofacebook;
cost_per_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cartfacebook;
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlistfacebook;
cost_per_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Mobile App Registrations CompletedCost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Mobile Content ViewsCost per The number of content views in your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
cost_per_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Mobile App Levels CompletedCost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Actions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICCost per Actions App Custom Event.Fb Mobile Searchfacebook;
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completionfacebook;
cost_per_action_type_app_custom_event_otherNUMERICCost per Mobile App - Otherfacebook;
cost_per_action_type_checkinNUMERICCost per Check-InsCost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
cost_per_action_type_click_to_call_call_confirmNUMERICCost per Call Confirmation ClicksCost per The number of call confirmation clicks attributed to your ads.facebook;
cost_per_action_type_commentNUMERICCost per Post CommentsCost per The number of comments on your ads.facebook;
cost_per_action_type_complete_registrationNUMERICCost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_initiate_checkoutNUMERICCost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_landing_page_viewNUMERICCost per Landing Page ViewsCost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.facebook;
cost_per_action_type_leadNUMERICCost per LeadsCost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_likeNUMERICCost per Page LikesCost per The number of likes of your Facebook Page attributed to your ads.facebook;
NUMERICCost per Link ClicksCost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.facebook;
cost_per_action_type_mobile_app_installNUMERICCost per Mobile App InstallsCost per The number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Website Adds of Payment InfoCost per The number of add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Website Adds to CartCost per The number of add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Website Adds to WishlistCost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Website Registrations CompletedCost per The number of complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_customNUMERICCost per Custom EventsCost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Website Checkouts InitiatedCost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Website LeadsCost per The number of lead events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Website PurchasesCost per The number of purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICCost per Website SearchesCost per The number of search events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Website Content ViewsCost per The number of view content events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_omni_achievement_unlockedNUMERICCost per Achievements UnlockedCost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_activate_appNUMERICCost per App ActivationsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_add_to_cartNUMERICOmni Cost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_app_installNUMERICCost per App InstallsCost per The number of app installs that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_omni_complete_registrationNUMERICOmni Cost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_customNUMERICCost per Actions Omni Customfacebook;
cost_per_action_type_omni_initiated_checkoutNUMERICOmni Cost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_level_achievedNUMERICCost per Levels AchievedCost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_purchaseNUMERICCost per PurchasesCost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_rateNUMERICCost per Ratings SubmittedCost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
NUMERICOmni Cost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_spend_creditsNUMERICCost per Credit SpendsCost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.facebook;
cost_per_action_type_omni_tutorial_completionNUMERICCost per Tutorials CompletedCost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_view_contentNUMERICOmni Cost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_onsite_conversion_flow_completeNUMERICCost per On-Facebook Workflow CompletionsCost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_lead_groupedNUMERICCost per On-Facebook LeadsCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_messaging_blockNUMERICCost per Blocked Messaging ConnectionsCost per The number of times that people blocked a messaging connection with your business, attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_messaging_conversation_started_7dNUMERICCost per New Messaging ConnectionsCost per The number of people your business added as messaging connections, attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_post_saveNUMERICCost per Post SavesCost per The total number of times your ad has been saved.facebook;
cost_per_action_type_onsite_conversion_purchaseNUMERICCost per On-Facebook PurchasesCost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
cost_per_action_type_onsite_web_add_to_cartNUMERICCost per Actions Onsite Web Add To Cartfacebook;
cost_per_action_type_onsite_web_app_add_to_cartNUMERICCost per Actions Onsite Web App Add To Cartfacebook;
cost_per_action_type_onsite_web_app_purchaseNUMERICCost per Actions Onsite Web App Purchasefacebook;
cost_per_action_type_onsite_web_purchaseNUMERICCost per Actions Onsite Web Purchasefacebook;
cost_per_action_type_page_engagementNUMERICCost per Page EngagementCost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.facebook;
cost_per_action_type_photo_viewNUMERICCost per Photo ViewsCost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
cost_per_action_type_postNUMERICCost per Post SharesCost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.facebook;
cost_per_action_type_post_engagementNUMERICCost per Post EngagementCost per The total number of actions that people take involving your ads.facebook;
cost_per_action_type_post_reactionNUMERICCost per Post ReactionsCost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.facebook;
cost_per_action_type_rsvpNUMERICCost per Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICCost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_video_viewNUMERICCost per 3-Second Video PlaysCost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.facebook;
cost_per_action_type_view_contentNUMERICCost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_conversion_ad_click_mobile_appNUMERICCost per mobile app ad click conversionCost per mobile app ad click conversionfacebook;
cost_per_conversion_ad_impression_mobile_appNUMERICCost per mobile app ad impression conversionCost per mobile app ad impression conversionfacebook;
cost_per_conversion_cancel_subscription_mobile_appNUMERICCost per mobile app cancel subscription conversionCost per mobile app cancel subscription conversionfacebook;
cost_per_conversion_cancel_subscription_offlineNUMERICCost per offline cancel subscription conversionCost per offline cancel subscription conversionfacebook;
cost_per_conversion_cancel_subscription_totalNUMERICCost per cancel subscription conversionCost per cancel subscription conversionfacebook;
cost_per_conversion_cancel_subscription_websiteNUMERICCost per website cancel subscription conversionCost per website cancel subscription conversionfacebook;
cost_per_conversion_contact_mobile_appNUMERICCost per mobile app contact conversionCost per mobile app contact conversionfacebook;
cost_per_conversion_contact_offlineNUMERICCost per offline contact conversionCost per offline contact conversionfacebook;
cost_per_conversion_contact_totalNUMERICCost per contact conversionCost per contact conversionfacebook;
cost_per_conversion_contact_websiteNUMERICCost per website contact conversionCost per website contact conversionfacebook;
cost_per_conversion_customize_product_mobile_appNUMERICCost per mobile app customize product conversionCost per mobile app customize product conversionfacebook;
cost_per_conversion_customize_product_offlineNUMERICCost per offline customize product conversionCost per offline customize product conversionfacebook;
cost_per_conversion_customize_product_totalNUMERICCost per customize product conversionCost per customize product conversionfacebook;
cost_per_conversion_customize_product_websiteNUMERICCost per website customize product conversionCost per website customize product conversionfacebook;
cost_per_conversion_donate_mobile_appNUMERICCost per mobile app donate conversionCost per mobile app donate conversionfacebook;
cost_per_conversion_donate_offlineNUMERICCost per offline donate conversionCost per offline donate conversionfacebook;
cost_per_conversion_donate_on_facebookNUMERICCost per donate on facebook conversionCost per donate on facebook conversionfacebook;
cost_per_conversion_donate_totalNUMERICCost per donate conversionCost per donate conversionfacebook;
cost_per_conversion_donate_websiteNUMERICCost per website donate conversionCost per website donate conversionfacebook;
cost_per_conversion_find_location_mobile_appNUMERICCost per mobile app find location conversionCost per mobile app find location conversionfacebook;
cost_per_conversion_find_location_offlineNUMERICCost per offline find location conversionCost per offline find location conversionfacebook;
cost_per_conversion_find_location_totalNUMERICCost per find location conversionCost per find location conversionfacebook;
cost_per_conversion_find_location_websiteNUMERICCost per website find location conversionCost per website find location conversionfacebook;
cost_per_conversion_recurring_subscription_payment_mobile_appNUMERICCost per mobile app recurring subscription payment conversionCost per mobile app recurring subscription payment conversionfacebook;
cost_per_conversion_recurring_subscription_payment_offlineNUMERICCost per offline recurring subscription payment conversionCost per offline recurring subscription payment conversionfacebook;
cost_per_conversion_recurring_subscription_payment_totalNUMERICCost per recurring subscription payment conversionCost per recurring subscription payment conversionfacebook;
cost_per_conversion_recurring_subscription_payment_websiteNUMERICCost per website recurring subscription payment conversionCost per website recurring subscription payment conversionfacebook;
cost_per_conversion_schedule_mobile_appNUMERICCost per mobile app schedule conversionCost per mobile app schedule conversionfacebook;
cost_per_conversion_schedule_offlineNUMERICCost per offline schedule conversionCost per offline schedule conversionfacebook;
cost_per_conversion_schedule_totalNUMERICCost per schedule conversionCost per schedule conversionfacebook;
cost_per_conversion_schedule_websiteNUMERICCost per website schedule conversionCost per website schedule conversionfacebook;
cost_per_conversion_start_trial_mobile_appNUMERICCost per mobile app start trial conversionCost per mobile app start trial conversionfacebook;
cost_per_conversion_start_trial_offlineNUMERICCost per offline start trial conversionCost per offline start trial conversionfacebook;
cost_per_conversion_start_trial_totalNUMERICCost per start trial conversionCost per start trial conversionfacebook;
cost_per_conversion_start_trial_websiteNUMERICCost per website start trial conversionCost per website start trial conversionfacebook;
cost_per_conversion_submit_application_mobile_appNUMERICCost per mobile app submit application conversionCost per mobile app submit application conversionfacebook;
cost_per_conversion_submit_application_offlineNUMERICCost per offline submit application conversionCost per offline submit application conversionfacebook;
cost_per_conversion_submit_application_on_facebookNUMERICCost per submit application on facebook conversionCost per submit application on facebook conversionfacebook;
cost_per_conversion_submit_application_totalNUMERICCost per submit application conversionCost per submit application conversionfacebook;
cost_per_conversion_submit_application_websiteNUMERICCost per website submit application conversionCost per website submit application conversionfacebook;
cost_per_conversion_subscribe_mobile_appNUMERICCost per mobile app subscribe conversionCost per mobile app subscribe conversionfacebook;
cost_per_conversion_subscribe_offlineNUMERICCost per offline subscribe conversionCost per offline subscribe conversionfacebook;
cost_per_conversion_subscribe_totalNUMERICCost per subscribe conversionCost per subscribe conversionfacebook;
cost_per_conversion_subscribe_websiteNUMERICCost per website subscribe conversionCost per website subscribe conversionfacebook;
cost_per_estimated_ad_recallersNUMERICCost per Estimated Ad Recall LiftCost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook;
cost_per_outbound_click_outbound_clickNUMERICCost per Outbound ClicksCost per The number of clicks on links that take people off Facebook-owned properties.facebook;
cost_per_thruplay_video_viewNUMERICCost per ThruPlaysCost per The number of times your video was played to completion, or for at least 15 seconds.facebook;
cost_per_unique_action_click_to_call_call_confirmNUMERICCost per Unique Call Confirmation ClicksCost per The number of call confirmation clicks attributed to your ads.facebook;
cost_per_unique_action_type_add_payment_infoNUMERICCost per Unique Adds of Payment InfoCost per The estimated number of people who submitted payment info.facebook;
cost_per_unique_action_type_add_to_cartNUMERICCost per Unique Actions Add To Cartfacebook;
cost_per_unique_action_type_add_to_wishlistNUMERICCost per Unique Adds to WishlistCost per The estimated number of people who added items to their wishlist.facebook;
cost_per_unique_action_type_app_custom_eventNUMERICCost per Unique Actions App Custom Eventfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate Appfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Infofacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cartfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registrationfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content Viewfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achievedfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICCost per Unique Actions App Custom Event.Fb Mobile Searchfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook;
cost_per_unique_action_type_app_custom_event_otherNUMERICCost per Unique Actions App Custom Event.Otherfacebook;
cost_per_unique_action_type_checkinNUMERICCost per Unique Check-InsCost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
cost_per_unique_action_type_commentNUMERICCost per Unique Post CommentsCost per The number of people with comments on your ads.facebook;
cost_per_unique_action_type_complete_registrationNUMERICCost per Unique Registrations CompletedCost per The estimated number of people who registered.facebook;
cost_per_unique_action_type_initiate_checkoutNUMERICCost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.facebook;
cost_per_unique_action_type_landing_page_viewNUMERICCost per Unique Landing Page ViewsCost per The number of people who caused a landing page view.facebook;
cost_per_unique_action_type_leadNUMERICCost per Unique LeadsCost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
cost_per_unique_action_type_likeNUMERICCost per Unique Page LikesCost per The number of people with likes of your Facebook Page attributed to your ads.facebook;
NUMERICCost per Unique Link ClicksCost per The number of people who performed a link click.facebook;
cost_per_unique_action_type_mobile_app_installNUMERICCost per Unique Mobile App InstallsCost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversionNUMERICCost per Unique Website ConversionsCost per The number of unique people who with conversion events attributed to your ads (estimated)facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Unique Website Adds of Payment InfoCost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Unique Website Adds to CartCost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Unique Website Adds to WishlistCost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Unique Website Registrations CompletedCost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Unique Website Checkouts InitiatedCost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Unique Website LeadsCost per The number of people with lead events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Unique Website PurchasesCost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICCost per Unique Website SearchesCost per The number of people with search events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Unique Website Content ViewsCost per The number of people with view content events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_omni_achievement_unlockedNUMERICCost per Unique Achievements UnlockedCost per The estimated number of people who unlocked achievements.facebook;
cost_per_unique_action_type_omni_activate_appNUMERICCost per Unique App ActivationsCost per The estimated number of people who performed app activations.facebook;
cost_per_unique_action_type_omni_add_to_cartNUMERICCost per Unique Adds to CartCost per The estimated number of people who added items to their cart.facebook;
cost_per_unique_action_type_omni_app_installNUMERICCost per Unique App InstallsCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_omni_complete_registrationNUMERICOmni Cost per Unique Registrations CompletedCost per The estimated number of people who registered.facebook;
cost_per_unique_action_type_omni_customNUMERICCost per Unique Actions Omni Customfacebook;
cost_per_unique_action_type_omni_initiated_checkoutNUMERICOmni Cost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.facebook;
cost_per_unique_action_type_omni_level_achievedNUMERICCost per Unique Levels CompletedCost per The estimated number of people who achieved levels.facebook;
cost_per_unique_action_type_omni_purchaseNUMERICCost per Unique PurchasesCost per The estimated number of people who completed at least one purchase.facebook;
cost_per_unique_action_type_omni_rateNUMERICCost per Unique Ratings SubmittedCost per The estimated number of people who submitted ratings.facebook;
NUMERICCost per Unique SearchesCost per The estimated number of people who searched.facebook;
cost_per_unique_action_type_omni_spend_creditsNUMERICCost per Unique Credit SpendsCost per The estimated number of people who spent credits.facebook;
cost_per_unique_action_type_omni_tutorial_completionNUMERICCost per Unique Tutorials CompletedCost per The estimated number of people who completed tutorials.facebook;
cost_per_unique_action_type_omni_view_contentNUMERICOmni Cost per Unique Content ViewsCost per The estimated number of people who viewed content.facebook;
cost_per_unique_action_type_onsite_conversion_flow_completeNUMERICCost per Unique On-Facebook Workflow CompletionsCost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
cost_per_unique_action_type_onsite_conversion_lead_groupedNUMERICCost per Unique On-Facebook LeadsCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
cost_per_unique_action_type_onsite_conversion_messaging_blockNUMERICCost per Unique Blocked Messaging ConnectionsCost per The number of people that blocked a messaging connection with your business, attributed to your ads.facebook;
cost_per_unique_action_type_onsite_conversion_purchaseNUMERICCost per Unique On-Facebook PurchasesCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_onsite_web_add_to_cartNUMERICCost per Unique Actions Onsite Web Add To Cartfacebook;
cost_per_unique_action_type_onsite_web_app_add_to_cartNUMERICCost per Unique Actions Onsite Web App Add To Cartfacebook;
cost_per_unique_action_type_onsite_web_app_purchaseNUMERICCost per Unique Actions Onsite Web App Purchasefacebook;
cost_per_unique_action_type_onsite_web_purchaseNUMERICCost per Unique Actions Onsite Web Purchasefacebook;
cost_per_unique_action_type_page_engagementNUMERICCost per Unique Page EngagementCost per The number of people who took action on your Facebook Page and its posts, attributed to your ads.facebook;
cost_per_unique_action_type_photo_viewNUMERICCost per Unique Photo ViewsCost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
cost_per_unique_action_type_post_engagementNUMERICCost per Unique Post EngagementCost per The total number of people who took actions involving your ads.facebook;
cost_per_unique_action_type_post_reactionNUMERICCost per Unique Post ReactionsCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_purchaseNUMERICCost per Unique Actions Purchasefacebook;
cost_per_unique_action_type_rsvpNUMERICCost per Unique Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICCost per Unique Actions Searchfacebook;
cost_per_unique_action_type_video_viewNUMERICCost per Unique 3-Second Continuous Video PlaysCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_view_contentNUMERICCost per Unique Content ViewsCost per The estimated number of people who viewed content.facebook;
cost_per_unique_clickNUMERICCost per Unique ClicksCost per The number of people who performed a click (all).facebook;
cost_per_unique_outbound_click_outbound_clickNUMERICCost per Unique Outbound ClicksCost per The number of people who performed an outbound click.facebook;
countryCOUNTRYCountryThe countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.facebook; googleanalytics; google_ads; adform; adjust; appsflyer; bing; cj; cm360; google_ad_manager; googleanalytics4; klaviyo; searchconsole; spotify; tiktok; zoho;
cpcNUMERICCPCThe average cost for each click (all).facebook; googleanalytics; adroll; appnexus; cm360; linkedin; pinterest; reddit; taboola; tiktok;
cpmNUMERICCPMThe average cost for 1,000 impressions.facebook; googleanalytics; apple_search_ads; appnexus; cm360; linkedin; pinterest; reddit; taboola;
cppNUMERICCost per 1,000 People ReachedThe average cost to reach 1,000 people.facebook;
ctrPERCENTCTRThe percentage of times people saw your ad and performed a click (all).facebook; googleanalytics; google_ads; adform; adjust; adroll; appnexus; appsflyer; bing; cm360; google_search_ads; linkedin; linkedin_organic; outbrain; pinterest; reddit; rtbhouse; searchconsole; spotify; stackadapt; taboola; tiktok;
currencyTEXTCurrencyCurrency that is used by your ad account.facebook; google_ads; adjust; apple_search_ads; awin; bing; cm360; linkedin; pinterest; profitwell; rakuten_advertising; snapchat; spotify; stripe; taboola; tiktok; twitter;
dateDATEDateThe dimension that determines how date-based data in a chart is handled (the time dimension).facebook; googleanalytics; google_ads; adalyser; adform; adjust; adroll; amazon_ads; amazon_sp; amazon_vendor; apple_search_ads; appnexus; appsflyer; awin; bing; cj; cm360; commissionfactory; criteo; daisycon; dragonmetrics; dv360; facebook_leads; facebook_organic; google_ad_manager; google_pagespeed; google_search_ads; googleanalytics4; hubspot; idealo; instagram; klaviyo; line; linkedin; linkedin_organic; mailchimp; outbrain; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shopify; snapchat; spotify; stackadapt; stripe; taboola; teads; tiktok; tradedesk; twitter; twitter_organic; yahoo_japan; youtube; zendesk_support;
date_startDATEReporting StartsThe start date for your data. This is controlled by the date range you've selected for your reporting view.facebook; facebook_leads;
date_stopDATEReporting EndsThe end date for your data. This is controlled by the date range you've selected for your reporting view.facebook; facebook_leads;
description_assetTEXTID of description assetThe ID of the description asset involved in impression, click or action.facebook;
desktop_feed_standard_preview_urlTEXTDesktop Feed Standard Preview URLURL to a preview of the ad, as seen in the desktop feed standard placementfacebook;
device_platformTEXTDevice platformThe type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.facebook;
dmaTEXTDesignated Market AreaDMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.facebook; appsflyer; spotify;
effective_instagram_media_idTEXTInstagram Post IDThe ID of an Instagram post to use in an ad.facebook;
effective_instagram_story_idTEXTInstagram Story IDUsed for Instagram Ads. The ID of an Instagram post to display as an Instagram ad.facebook;
effective_object_story_idTEXTFacebook Post IDThe ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page postfacebook;
effective_statusTEXTEffective StatusThe effective status of the ad.The status could be effective either because of its own status, or the status of its parent campaign.facebook;
estimated_ad_recall_ratePERCENTEstimated Ad Recall Lift RateThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook;
estimated_ad_recallersNUMERICEstimated Ad Recall LiftAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook;
facebook_story_mobile_preview_urlTEXTFacebook Story Mobile Preview URLURL to a preview of the ad, as seen in the facebook story mobile placementfacebook;
frequencyNUMERICFrequencyThe average number of times each person saw your ad.facebook; pinterest; rtbhouse;
frequency_valueTEXTNumber of frequencyThe number of times an ad in your Reach and Frequency campaign was served to each person.facebook;
genderTEXTGenderGender of people you've reached. People who don't list their gender are shown as 'not specified'.facebook; googleanalytics; appnexus; googleanalytics4; tiktok; yahoo_japan;
hourly_stats_aggregated_by_advertiser_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the advertiser's time zone.Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM.facebook;
hourly_stats_aggregated_by_audience_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the audiences' time zone.Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM.facebook;
image_assetTEXTID of image assetThe ID of the image asset involved in impression, click or action.facebook;
image_urlIMAGE_URLAd Image URLA URL for the image for this creative. We save the image at this URL to the ad account's image library.facebook;
impression_deviceTEXTThe device where your last ad was served to someoneThe device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone.facebook;
impressionsNUMERICImpressionsThe number of times your ads were on screen.facebook; googleanalytics; google_ads; adform; adjust; adroll; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; google_ad_manager; google_search_ads; instagram; linkedin; outbrain; pinterest; quora; rakuten_advertising; reddit; rtbhouse; searchconsole; snapchat; spotify; stackadapt; taboola; teads; tiktok; twitter; yahoo_japan;
instagram_actor_idTEXTInstagram Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.facebook;
TEXTInstagram Post URLURL for a post on Instagram you want to run as an ad. Also known as Instagram media.facebook;
instagram_standard_preview_urlTEXTInstagram Standard Preview URLURL to a preview of the ad, as seen in the instagram standard placementfacebook;
instagram_story_preview_urlTEXTInstagram Story Preview URLURL to a preview of the ad, as seen in the instagram story placementfacebook;
instant_article_standard_preview_urlTEXTInstant Article Standard Preview URLURL to a preview of the ad, as seen in the instant article standard placementfacebook;
instream_video_desktop_preview_urlTEXTInstream Video Desktop Preview URLURL to a preview of the ad, as seen in the instream video desktop placementfacebook;
instream_video_mobile_preview_urlTEXTInstream Video Mobile Preview URLURL to a preview of the ad, as seen in the instream video mobile placementfacebook;
keywordTEXTKeywordThe name of the ad being viewed in reporting (duplicate)facebook; googleanalytics; apple_search_ads; bing; yahoo_japan;
TEXTAd LinkThe link where the user is taken to upon clicking on the ad.facebook;
NUMERICLink ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate)facebook;
TEXTID of the url assetThe ID of the URL asset involved in impression, click or action.facebook;
TEXTWebsite URL of the url assetThe website URL of the URL asset involved in impression, click or action.facebook;
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchaseNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchasefacebook;
mobile_feed_basic_preview_urlTEXTMobile Feed Basic Preview URLURL to a preview of the ad, as seen in the mobile feed basic placementfacebook;
mobile_feed_standard_preview_urlTEXTMobile Feed Standard Preview URLURL to a preview of the ad, as seen in the mobile feed standard placementfacebook;
objectiveTEXTObjectiveThe objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads.facebook; snapchat; tiktok; twitter;
outbound_clicks_ctr_outbound_clickPERCENTOutbound CTRThe percentage of times people saw your ad and performed an outbound click.facebook;
outbound_clicks_outbound_clickNUMERICOutbound ClicksThe number of clicks on links that take people off Facebook-owned properties.facebook;
place_page_idTEXTThe ID of the place pageThe ID of the place page involved in impression or click.facebook;
platform_positionTEXTWhere your ad was shown within a platformWhere your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed.facebook;
product_idTEXTThe ID and name of the productThe ID and name of the product involved in impression, click, or action.facebook; google_search_ads; shopify;
publisher_platformTEXTPlatform your ad was shownWhich platform your ad was shown, for example on Facebook, Instagram, or Audience Network.facebook;
reachNUMERICReachThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.facebook; criteo; instagram; pinterest; rtbhouse; tiktok;
regionREGIONRegionThe regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.facebook; googleanalytics; google_ads; awin; google_ad_manager; googleanalytics4; klaviyo; spotify;
spendNUMERICAmount SpentThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.facebook; google_ads; adjust; adroll; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; google_ad_manager; google_search_ads; linkedin; outbrain; pinterest; quora; reddit; snapchat; spotify; stackadapt; taboola; tiktok; twitter;
statusTEXTStatusThe status of the ad.facebook; google_ads; adalyser; google_search_ads; klaviyo; profitwell; sendinblue; stripe; zendesk; zendesk_support;
thumbnail_urlIMAGE_URLThumbnail URLURL for a thumbnail image for this ad creative.facebook;
titleTEXTLink Ad TitleTitle for link ad, which does not belong to a page.facebook; klaviyo;
title_assetTEXTID of the title assetThe ID of the title asset involved in impression, click or action.facebook;
totalcostNUMERICTotal CostThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate)facebook; google_ads; adform; adjust; adroll; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; google_ad_manager; linkedin; outbrain; pinterest; quora; reddit; rtbhouse; snapchat; stackadapt; taboola; tiktok; twitter; yahoo_japan;
unique_actions_add_payment_infoNUMERICUnique Adds of Payment InfoThe estimated number of people who submitted payment info.facebook;
unique_actions_add_to_cartNUMERICUnique Actions Add To Cartfacebook;
unique_actions_add_to_wishlistNUMERICUnique Adds to WishlistThe estimated number of people who added items to their wishlist.facebook;
unique_actions_app_custom_eventNUMERICUnique Actions App Custom Eventfacebook;
unique_actions_app_custom_event_fb_mobile_activate_appNUMERICUnique Actions App Custom Event.Fb Mobile Activate Appfacebook;
unique_actions_app_custom_event_fb_mobile_add_payment_infoNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Infofacebook;
unique_actions_app_custom_event_fb_mobile_add_to_cartNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cartfacebook;
unique_actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook;
unique_actions_app_custom_event_fb_mobile_complete_registrationNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registrationfacebook;
unique_actions_app_custom_event_fb_mobile_content_viewNUMERICUnique Actions App Custom Event.Fb Mobile Content Viewfacebook;
unique_actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
unique_actions_app_custom_event_fb_mobile_level_achievedNUMERICUnique Actions App Custom Event.Fb Mobile Level Achievedfacebook;
unique_actions_app_custom_event_fb_mobile_purchaseNUMERICUnique Actions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICUnique Actions App Custom Event.Fb Mobile Searchfacebook;
unique_actions_app_custom_event_fb_mobile_tutorial_completionNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook;
unique_actions_app_custom_event_otherNUMERICUnique Actions App Custom Event.Otherfacebook;
unique_actions_checkinNUMERICUnique Check-InsThe number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
unique_actions_click_to_call_call_confirmNUMERICUnique Call Confirmation ClicksThe number of call confirmation clicks attributed to your ads.facebook;
unique_actions_commentNUMERICUnique Post CommentsThe number of people with comments on your ads.facebook;
unique_actions_complete_registrationNUMERICUnique Registrations CompletedThe estimated number of people who registered.facebook;
unique_actions_initiate_checkoutNUMERICUnique Checkouts InitiatedThe estimated number of people who initiated checkouts.facebook;
unique_actions_landing_page_viewNUMERICUnique Landing Page ViewsThe number of people who caused a landing page view.facebook;
unique_actions_leadNUMERICUnique LeadsThe number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
unique_actions_likeNUMERICUnique Page LikesThe number of people with likes of your Facebook Page attributed to your ads.facebook;
NUMERICUnique Link ClicksThe number of people who performed a link click.facebook;
unique_actions_mobile_app_installNUMERICUnique Mobile App InstallsThe number of people with installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
unique_actions_offsite_conversionNUMERICUnique Website ConversionsThe number of unique people who with conversion events attributed to your ads (estimated)facebook;
unique_actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICUnique Website Adds of Payment InfoThe number of people with add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICUnique Website Adds to CartThe number of people with add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICUnique Website Adds to WishlistThe number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_complete_registrationNUMERICUnique Website Registrations CompletedThe number of people with complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICUnique Website Checkouts InitiatedThe number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_leadNUMERICUnique Website LeadsThe number of people with lead events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_purchaseNUMERICUnique Website PurchasesThe number of people with purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICUnique Website SearchesThe number of people with search events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_view_contentNUMERICUnique Website Content ViewsThe number of people with view content events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_omni_achievement_unlockedNUMERICUnique Achievements UnlockedThe estimated number of people who unlocked achievements.facebook;
unique_actions_omni_activate_appNUMERICUnique App ActivationsThe estimated number of people who performed app activations.facebook;
unique_actions_omni_add_to_cartNUMERICUnique Adds to CartThe estimated number of people who added items to their cart.facebook;
unique_actions_omni_app_installNUMERICUnique App InstallsThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_omni_complete_registrationNUMERICOmni Unique Registrations CompletedThe estimated number of people who registered.facebook;
unique_actions_omni_customNUMERICUnique Actions Omni Customfacebook;
unique_actions_omni_initiated_checkoutNUMERICUnique Omni Checkouts InitiatedThe estimated number of people who initiated checkouts.facebook;
unique_actions_omni_level_achievedNUMERICUnique Levels CompletedThe estimated number of people who achieved levels.facebook;
unique_actions_omni_purchaseNUMERICOmni Unique PurchasesThe estimated number of people who completed at least one purchase.facebook;
unique_actions_omni_rateNUMERICUnique Ratings SubmittedThe estimated number of people who submitted ratings.facebook;
NUMERICUnique SearchesThe estimated number of people who searched.facebook;
unique_actions_omni_spend_creditsNUMERICUnique Credit SpendsThe estimated number of people who spent credits.facebook;
unique_actions_omni_tutorial_completionNUMERICUnique Tutorials CompletedThe estimated number of people who completed tutorials.facebook;
unique_actions_omni_view_contentNUMERICUnique Omni Content ViewsThe estimated number of people who viewed content.facebook;
unique_actions_onsite_conversion_flow_completeNUMERICUnique On-Facebook Workflow CompletionsThe number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
unique_actions_onsite_conversion_lead_groupedNUMERICUnique On-Facebook LeadsThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
unique_actions_onsite_conversion_messaging_blockNUMERICUnique Blocked Messaging ConnectionsThe number of people that blocked a messaging connection with your business, attributed to your ads.facebook;
unique_actions_onsite_conversion_purchaseNUMERICUnique On-Facebook PurchasesThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_onsite_web_add_to_cartNUMERICUnique Actions Onsite Web Add To Cartfacebook;
unique_actions_onsite_web_app_add_to_cartNUMERICUnique Actions Onsite Web App Add To Cartfacebook;
unique_actions_onsite_web_app_purchaseNUMERICUnique Actions Onsite Web App Purchasefacebook;
unique_actions_onsite_web_purchaseNUMERICUnique Actions Onsite Web Purchasefacebook;
unique_actions_page_engagementNUMERICUnique Page EngagementThe number of people who took action on your Facebook Page and its posts, attributed to your ads.facebook;
unique_actions_photo_viewNUMERICUnique Photo ViewsThe number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
unique_actions_post_engagementNUMERICUnique Post EngagementThe total number of people who took actions involving your ads.facebook;
unique_actions_post_reactionNUMERICUnique Post ReactionsThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_purchaseNUMERICUnique Actions Purchasefacebook;
unique_actions_rsvpNUMERICUnique Event ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICUnique Actions Searchfacebook;
unique_actions_video_viewNUMERICUnique 3-Second Continuous Video PlaysThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_view_contentNUMERICUnique Content ViewsThe estimated number of people who viewed content.facebook;
unique_clicksNUMERICUnique ClicksThe number of people who performed a click (all).facebook; mailchimp; sendinblue;
unique_ctrPERCENTUnique CTRThe percentage of people who saw your ad and performed a unique click (all).facebook;
PERCENTUnique Link Clicks CTRThe percentage of people who saw your ad and performed a link click.facebook;
unique_outbound_clicks_ctr_outbound_clickPERCENTUnique Outbound CTRThe percentage of people who saw your ad and performed an outbound click.facebook;
unique_outbound_clicks_outbound_clickNUMERICUnique Outbound ClicksThe number of people who performed an outbound click.facebook;
url_tagsTEXTURL TagsA set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only.facebook;
video_30_sec_watched_actions_video_viewNUMERICVideo 30 Sec Watched ActionsThe number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds.facebook;
video_avg_time_watched_actions_video_viewNUMERICVideo Average Play TimeThe average time a video was played, including any time spent replaying the video for a single impression.facebook;
video_p100_watched_actions_video_viewNUMERICVideo Watched at 100 percentThe number of times your video was played at 100% of its length, including plays that skipped to this point.facebook;
video_p25_watched_actions_video_viewNUMERICVideo Watched at 25 percentThe number of times your video was played at 25% of its length, including plays that skipped to this point.facebook;
video_p50_watched_actions_video_viewNUMERICVideo Watched at 50 percentThe number of times your video was played at 50% of its length, including plays that skipped to this point.facebook;
video_p75_watched_actions_video_viewNUMERICVideo Watched at 75 percentThe number of times your video was played at 75% of its length, including plays that skipped to this point.facebook;
video_p95_watched_actions_video_viewNUMERICVideo Plays at 95 percentThe number of times your video was played at 95% of its length, including plays that skipped to this point.facebook;
video_play_actions_video_viewNUMERICVideo PlaysThe number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.facebook;
video_thruplay_watched_actions_video_viewNUMERICThruPlay actionsThe number of times your video was played to completion, or for at least 15 seconds.facebook;
PERCENTWebsite CTR link clickThe percentage of times people saw your ad and performed a link click.facebook;
website_purchase_roas_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchase ROASThe total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.facebook;
14dayusersNUMERIC14 Day Active UsersTotal number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.googleanalytics;
1dayusersNUMERIC1 Day Active UsersTotal number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.googleanalytics;
28dayusersNUMERIC28 Day Active UsersTotal number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.googleanalytics;
30dayusersNUMERIC30 Day Active UsersTotal number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.googleanalytics;
7dayusersNUMERIC7 Day Active UsersTotal number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.googleanalytics;
adclicksNUMERICAd ClicksTotal number of times users have clicked on an ad to reach the property.googleanalytics;
adcostNUMERICAd CostDerived cost for the advertising campaign. Its currency is the one you set in the AdWords account.googleanalytics;
addestinationurlTEXTDestination URLThe URL to which the AdWords ads referred traffic.googleanalytics;
addisplayurlTEXTDisplay URLThe URL the AdWords ads displayed.googleanalytics;
addistributionnetworkTEXTAd Distribution NetworkThe network (Content, Search, Search partners, etc.) used to deliver the ads.googleanalytics;
adformatTEXTAd FormatThe AdWords ad format (Text, Image, Flash, Video, etc.).googleanalytics;
adgroupTEXTGoogle Ads: Ad GroupThe name of the AdWords ad group.googleanalytics; adalyser; adjust; twitter;
adkeywordmatchtypeTEXTKeyword Match TypeThe match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.googleanalytics;
admatchedqueryTEXTAd Matched QueryThe search query that triggered impressions.googleanalytics;
admatchtypeTEXTQuery Match TypeThe match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.googleanalytics;
adplacementdomainTEXTPlacement DomainThe domain where the ads on the content network were placed.googleanalytics;
adplacementurlTEXTPlacement URLThe URL where the ads were placed on the content network.googleanalytics;
adquerywordcountTEXTQuery Word CountThe number of words in the search query.googleanalytics;
adslotTEXTGoogle Ads: Ad SlotThe location (Top, RHS, or not set) of the advertisement on the hosting page.googleanalytics;
adtargetingoptionTEXTPlacement TypeIt is Automatic placements or Managed placements, indicating how the ads were managed on the content network.googleanalytics;
adtargetingtypeTEXTTargeting TypeThis (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.googleanalytics;
adwordsadgroupidTEXTGoogle Ads Ad Group IDAdWords API AdGroup.id.googleanalytics;
adwordscampaignidTEXTGoogle Ads Campaign IDAdWords API Campaign.id.googleanalytics;
adwordscreativeidTEXTGoogle Ads Creative IDAdWords API Ad.id.googleanalytics;
adwordscriteriaidTEXTGoogle Ads Criteria IDAdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics;
adwordscustomeridTEXTGoogle Ads Customer IDCustomer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.googleanalytics;
adxclicksNUMERICAdX ClicksThe number of times AdX ads were clicked on the site.googleanalytics;
adxcoveragePERCENTAdX CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100googleanalytics;
adxctrPERCENTAdX CTRThe percentage of pageviews that resulted in a click on an Ad Exchange ad.googleanalytics;
adxecpmNUMERICAdX eCPMThe effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.googleanalytics;
adximpressionsNUMERICAdX ImpressionsAn Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.googleanalytics;
adximpressionspersessionNUMERICAdX Impressions / SessionThe ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).googleanalytics;
adxmonetizedpageviewsNUMERICAdX Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.googleanalytics;
adxrevenueNUMERICAdX RevenueThe total estimated revenue from Ad Exchange ads.googleanalytics;
adxrevenueper1000sessionsNUMERICAdX Revenue / 1000 SessionsThe total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.googleanalytics;
adxviewableimpressionspercentPERCENTAdX Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.googleanalytics;
affiliationTEXTAffiliationA product affiliation to designate a supplying company or brick and mortar location.googleanalytics;
avgdomainlookuptimeNUMERICAvg. Domain Lookup Time (sec)The average time (in seconds) spent in DNS lookup for this page.googleanalytics;
avgdomcontentloadedtimeNUMERICAvg. Document Content Loaded Time (sec)The average time (in seconds) the browser takes to parse the document.googleanalytics;
avgdominteractivetimeNUMERICAvg. Document Interactive Time (sec)The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.googleanalytics;
avgeventvalueNUMERICAvg. ValueThe average value of an event.googleanalytics;
avgpagedownloadtimeNUMERICAvg. Page Download Time (sec)The average time (in seconds) to download this page.googleanalytics;
avgpageloadtimeNUMERICAvg. Page Load Time (sec)The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.googleanalytics;
avgredirectiontimeNUMERICAvg. Redirection Time (sec)The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.googleanalytics;
avgsearchdepthNUMERICAvg. Search DepthThe average number of pages people viewed after performing a search.googleanalytics;
avgsearchdurationNUMERICAdverage Time after SearchThe average time (in seconds) users, after searching, spent on the property.googleanalytics;
avgsearchresultviewsNUMERICResults Pageviews / SearchThe average number of times people viewed a page as a result of a search.googleanalytics;
avgserverconnectiontimeNUMERICAvg. Server Connection Time (sec)The average time (in seconds) spent in establishing a TCP connection to this page.googleanalytics;
avgserverresponsetimeNUMERICAvg. Server Response Time (sec)The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.googleanalytics;
avgsessiondurationNUMERICAvg. Session DurationThe average duration (in seconds) of users' sessions.googleanalytics;
avgtimeonpageNUMERICAvg. Time on PageThe average time users spent viewing this page or a set of pages.googleanalytics;
bounceratePERCENTBounce RateThe percentage of single-page session (i.e., session in which the person left the property from the first page).googleanalytics;
bouncesNUMERICBouncesThe total number of single page (or single interaction hit) sessions for the property.googleanalytics;
browserTEXTBrowserThe name of users' browsers, for example, Internet Explorer or Firefox.googleanalytics; googleanalytics4; rakuten_advertising; teads;
browsersizeTEXTBrowser SizeThe viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.googleanalytics;
browserversionTEXTBrowser VersionThe version of users' browsers, for example, 2.0.0.14.googleanalytics; rakuten_advertising;
buytodetailratePERCENTBuy-to-Detail RateUnique purchases divided by views of product detail pages (Enhanced Ecommerce).googleanalytics;
campaigncodeTEXTCampaign CodeFor manual campaign tracking, it is the value of the utm_id campaign tracking parameter.googleanalytics;
carttodetailratePERCENTCart-to-Detail RateProduct adds divided by views of product details (Enhanced Ecommerce).googleanalytics;
channel_groupingTEXTDefault Channel Grouping (duplicate)The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).googleanalytics;
channelgroupingTEXTDefault Channel GroupingThe Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).googleanalytics;
checkoutoptionsTEXTCheckout OptionsUser options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).googleanalytics;
cityTEXTCityUsers' city, derived from their IP addresses or Geographical IDs.googleanalytics; google_ads; appsflyer; bing; googleanalytics4; instagram; klaviyo; yahoo_japan;
cityidTEXTCity IDUsers' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics; googleanalytics4;
clientidTEXTclientid from google analyticsclientid from google analytics.googleanalytics;
continentTEXTContinentUsers' continent, derived from users' IP addresses or Geographical IDs.googleanalytics; googleanalytics4;
continentidTEXTContinent IDUsers' continent ID, derived from users' IP addresses or Geographical IDs.googleanalytics; googleanalytics4;
costperconversionNUMERICCost per ConversionThe cost per conversion (including ecommerce and goal conversions) for the property.googleanalytics;
costpergoalconversionNUMERICCost per Goal ConversionThe cost per goal conversion for the property.googleanalytics;
costpertransactionNUMERICCost per TransactionThe cost per transaction for the property.googleanalytics;
countryisocodeTEXTCountry ISO CodeUsers' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.googleanalytics;
currencycodeTEXTCurrency CodeThe local currency code (based on ISO 4217 standard) of the transaction.googleanalytics;
data_driven_conversionsNUMERICData driven conversions (All goals)The total data driven conversions for all goals.googleanalytics;
data_driven_revenueNUMERICData driven revenueThe total data driven revenue.googleanalytics;
datasourceTEXTData SourceThe data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol.googleanalytics;
datehourTIMESTAMPHour of DayCombined values of ga:date and ga:hour formated as YYYYMMDDHH.googleanalytics;
datehourminuteTIMESTAMPDate Hour and MinuteCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.googleanalytics;
dayTEXTDay of the monthThe day of the month, a two-digit number from 01 to 31.googleanalytics; adalyser; googleanalytics4; teads; yahoo_japan;
dayofweekTEXTDay of WeekDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).googleanalytics;
dayofweeknameTEXTDay of Week NameName (in English) of the day of the week.googleanalytics;
dayssincelastsessionTEXTDays Since Last SessionThe number of days elapsed since users last visited the property, used to calculate user loyalty.googleanalytics;
daystotransactionTEXTDays to TransactionThe number of days between users' purchases and the most recent campaign source prior to the purchase.googleanalytics;
devicecategoryTEXTDevice CategoryThe type of device: desktop, tablet, or mobile.googleanalytics; appsflyer; googleanalytics4;
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domainlookuptimeNUMERICDomain Lookup Time (ms)The total time (in milliseconds) all samples spent in DNS lookup for this page.googleanalytics;
domcontentloadedtimeNUMERICDocument Content Loaded Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.googleanalytics;
dominteractivetimeNUMERICDocument Interactive Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.googleanalytics;
domlatencymetricssampleNUMERICDOM Latency Metrics SampleSample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.googleanalytics;
entranceratePERCENTEntrances / PageviewsThe percentage of pageviews in which this page was the entrance.googleanalytics;
entrancesNUMERICEntrancesThe number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.googleanalytics;
eventactionTEXTEvent ActionEvent action.googleanalytics;
eventcategoryTEXTEvent CategoryThe event category.googleanalytics;
eventlabelTEXTEvent LabelEvent label.googleanalytics;
eventspersessionwitheventNUMERICEvents / Session with EventThe average number of events per session with event.googleanalytics;
eventspervisitwitheventNUMERICEvents / Session with Event (deprecated)The average number of events per session with event.googleanalytics;
eventvalueNUMERICEvent ValueTotal value of events for the profile.googleanalytics;
exitpagepathTEXTExit PageThe last page or exit page in users' sessions.googleanalytics;
exitratePERCENT% ExitThe percentage of exits from the property that occurred out of the total pageviews.googleanalytics;
exitsNUMERICExitsThe number of exits from the property.googleanalytics;
first_touch_conversionsNUMERICFirst touch conversions (All goals)The total first touch conversions for all goals.googleanalytics;
first_touch_revenueNUMERICFirst touch revenueThe total first touch revenue.googleanalytics;
flashversionTEXTFlash VersionThe version of Flash, including minor versions, supported by users' browsers.googleanalytics;
fullreferrerTEXTFull ReferrerThe full referring URL including the hostname and path.googleanalytics;
goal10_data_driven_conversionsTEXTGoal 10 Data driven CompletionsThe total number of Data driven completions for Goal 10.googleanalytics;
goal10_data_driven_revenueTEXTGoal 10 Data driven valueThe total Data driven value for Goal 10googleanalytics;
goal10_first_touch_conversionsTEXTGoal 10 First touch CompletionsThe total number of First touch completions for Goal 10.googleanalytics;
goal10_first_touch_revenueTEXTGoal 10 First touch valueThe total First touch value for Goal 10googleanalytics;
goal10_last_touch_conversionsTEXTGoal 10 Last touch CompletionsThe total number of Last touch completions for Goal 10.googleanalytics;
goal10_last_touch_revenueTEXTGoal 10 Last touch valueThe total Last touch value for Goal 10googleanalytics;
goal10_linear_touch_conversionsTEXTGoal 10 Linear touch CompletionsThe total number of Linear touch completions for Goal 10.googleanalytics;
goal10_linear_touch_revenueTEXTGoal 10 Linear touch valueThe total Linear touch value for Goal 10googleanalytics;
goal10completionsNUMERICGoal 10 CompletionsThe total number of completions for Goal 10.googleanalytics;
goal10valueNUMERICGoal 10 ValueThe total numeric value for Goal 10.googleanalytics;
goal11_data_driven_conversionsTEXTGoal 11 Data driven CompletionsThe total number of Data driven completions for Goal 11.googleanalytics;
goal11_data_driven_revenueTEXTGoal 11 Data driven valueThe total Data driven value for Goal 11googleanalytics;
goal11_first_touch_conversionsTEXTGoal 11 First touch CompletionsThe total number of First touch completions for Goal 11.googleanalytics;
goal11_first_touch_revenueTEXTGoal 11 First touch valueThe total First touch value for Goal 11googleanalytics;
goal11_last_touch_conversionsTEXTGoal 11 Last touch CompletionsThe total number of Last touch completions for Goal 11.googleanalytics;
goal11_last_touch_revenueTEXTGoal 11 Last touch valueThe total Last touch value for Goal 11googleanalytics;
goal11_linear_touch_conversionsTEXTGoal 11 Linear touch CompletionsThe total number of Linear touch completions for Goal 11.googleanalytics;
goal11_linear_touch_revenueTEXTGoal 11 Linear touch valueThe total Linear touch value for Goal 11googleanalytics;
goal11completionsNUMERICGoal 11 CompletionsThe total number of completions for Goal 11.googleanalytics;
goal11valueNUMERICGoal 11 ValueThe total numeric value for Goal 11.googleanalytics;
goal12_data_driven_conversionsTEXTGoal 12 Data driven CompletionsThe total number of Data driven completions for Goal 12.googleanalytics;
goal12_data_driven_revenueTEXTGoal 12 Data driven valueThe total Data driven value for Goal 12googleanalytics;
goal12_first_touch_conversionsTEXTGoal 12 First touch CompletionsThe total number of First touch completions for Goal 12.googleanalytics;
goal12_first_touch_revenueTEXTGoal 12 First touch valueThe total First touch value for Goal 12googleanalytics;
goal12_last_touch_conversionsTEXTGoal 12 Last touch CompletionsThe total number of Last touch completions for Goal 12.googleanalytics;
goal12_last_touch_revenueTEXTGoal 12 Last touch valueThe total Last touch value for Goal 12googleanalytics;
goal12_linear_touch_conversionsTEXTGoal 12 Linear touch CompletionsThe total number of Linear touch completions for Goal 12.googleanalytics;
goal12_linear_touch_revenueTEXTGoal 12 Linear touch valueThe total Linear touch value for Goal 12googleanalytics;
goal12completionsNUMERICGoal 12 CompletionsThe total number of completions for Goal 12.googleanalytics;
goal12valueNUMERICGoal 12 ValueThe total numeric value for Goal 12.googleanalytics;
goal13_data_driven_conversionsTEXTGoal 13 Data driven CompletionsThe total number of Data driven completions for Goal 13.googleanalytics;
goal13_data_driven_revenueTEXTGoal 13 Data driven valueThe total Data driven value for Goal 13googleanalytics;
goal13_first_touch_conversionsTEXTGoal 13 First touch CompletionsThe total number of First touch completions for Goal 13.googleanalytics;
goal13_first_touch_revenueTEXTGoal 13 First touch valueThe total First touch value for Goal 13googleanalytics;
goal13_last_touch_conversionsTEXTGoal 13 Last touch CompletionsThe total number of Last touch completions for Goal 13.googleanalytics;
goal13_last_touch_revenueTEXTGoal 13 Last touch valueThe total Last touch value for Goal 13googleanalytics;
goal13_linear_touch_conversionsTEXTGoal 13 Linear touch CompletionsThe total number of Linear touch completions for Goal 13.googleanalytics;
goal13_linear_touch_revenueTEXTGoal 13 Linear touch valueThe total Linear touch value for Goal 13googleanalytics;
goal13completionsNUMERICGoal 13 CompletionsThe total number of completions for Goal 13.googleanalytics;
goal13valueNUMERICGoal 13 ValueThe total numeric value for Goal 13.googleanalytics;
goal14_data_driven_conversionsTEXTGoal 14 Data driven CompletionsThe total number of Data driven completions for Goal 14.googleanalytics;
goal14_data_driven_revenueTEXTGoal 14 Data driven valueThe total Data driven value for Goal 14googleanalytics;
goal14_first_touch_conversionsTEXTGoal 14 First touch CompletionsThe total number of First touch completions for Goal 14.googleanalytics;
goal14_first_touch_revenueTEXTGoal 14 First touch valueThe total First touch value for Goal 14googleanalytics;
goal14_last_touch_conversionsTEXTGoal 14 Last touch CompletionsThe total number of Last touch completions for Goal 14.googleanalytics;
goal14_last_touch_revenueTEXTGoal 14 Last touch valueThe total Last touch value for Goal 14googleanalytics;
goal14_linear_touch_conversionsTEXTGoal 14 Linear touch CompletionsThe total number of Linear touch completions for Goal 14.googleanalytics;
goal14_linear_touch_revenueTEXTGoal 14 Linear touch valueThe total Linear touch value for Goal 14googleanalytics;
goal14completionsNUMERICGoal 14 CompletionsThe total number of completions for Goal 14.googleanalytics;
goal14valueNUMERICGoal 14 ValueThe total numeric value for Goal 14.googleanalytics;
goal15_data_driven_conversionsTEXTGoal 15 Data driven CompletionsThe total number of Data driven completions for Goal 15.googleanalytics;
goal15_data_driven_revenueTEXTGoal 15 Data driven valueThe total Data driven value for Goal 15googleanalytics;
goal15_first_touch_conversionsTEXTGoal 15 First touch CompletionsThe total number of First touch completions for Goal 15.googleanalytics;
goal15_first_touch_revenueTEXTGoal 15 First touch valueThe total First touch value for Goal 15googleanalytics;
goal15_last_touch_conversionsTEXTGoal 15 Last touch CompletionsThe total number of Last touch completions for Goal 15.googleanalytics;
goal15_last_touch_revenueTEXTGoal 15 Last touch valueThe total Last touch value for Goal 15googleanalytics;
goal15_linear_touch_conversionsTEXTGoal 15 Linear touch CompletionsThe total number of Linear touch completions for Goal 15.googleanalytics;
goal15_linear_touch_revenueTEXTGoal 15 Linear touch valueThe total Linear touch value for Goal 15googleanalytics;
goal15completionsNUMERICGoal 15 CompletionsThe total number of completions for Goal 15.googleanalytics;
goal15valueNUMERICGoal 15 ValueThe total numeric value for Goal 15.googleanalytics;
goal16_data_driven_conversionsTEXTGoal 16 Data driven CompletionsThe total number of Data driven completions for Goal 16.googleanalytics;
goal16_data_driven_revenueTEXTGoal 16 Data driven valueThe total Data driven value for Goal 16googleanalytics;
goal16_first_touch_conversionsTEXTGoal 16 First touch CompletionsThe total number of First touch completions for Goal 16.googleanalytics;
goal16_first_touch_revenueTEXTGoal 16 First touch valueThe total First touch value for Goal 16googleanalytics;
goal16_last_touch_conversionsTEXTGoal 16 Last touch CompletionsThe total number of Last touch completions for Goal 16.googleanalytics;
goal16_last_touch_revenueTEXTGoal 16 Last touch valueThe total Last touch value for Goal 16googleanalytics;
goal16_linear_touch_conversionsTEXTGoal 16 Linear touch CompletionsThe total number of Linear touch completions for Goal 16.googleanalytics;
goal16_linear_touch_revenueTEXTGoal 16 Linear touch valueThe total Linear touch value for Goal 16googleanalytics;
goal16completionsNUMERICGoal 16 CompletionsThe total number of completions for Goal 16.googleanalytics;
goal16valueNUMERICGoal 16 ValueThe total numeric value for Goal 16.googleanalytics;
goal17_data_driven_conversionsTEXTGoal 17 Data driven CompletionsThe total number of Data driven completions for Goal 17.googleanalytics;
goal17_data_driven_revenueTEXTGoal 17 Data driven valueThe total Data driven value for Goal 17googleanalytics;
goal17_first_touch_conversionsTEXTGoal 17 First touch CompletionsThe total number of First touch completions for Goal 17.googleanalytics;
goal17_first_touch_revenueTEXTGoal 17 First touch valueThe total First touch value for Goal 17googleanalytics;
goal17_last_touch_conversionsTEXTGoal 17 Last touch CompletionsThe total number of Last touch completions for Goal 17.googleanalytics;
goal17_last_touch_revenueTEXTGoal 17 Last touch valueThe total Last touch value for Goal 17googleanalytics;
goal17_linear_touch_conversionsTEXTGoal 17 Linear touch CompletionsThe total number of Linear touch completions for Goal 17.googleanalytics;
goal17_linear_touch_revenueTEXTGoal 17 Linear touch valueThe total Linear touch value for Goal 17googleanalytics;
goal17completionsNUMERICGoal 17 CompletionsThe total number of completions for Goal 17.googleanalytics;
goal17valueNUMERICGoal 17 ValueThe total numeric value for Goal 17.googleanalytics;
goal18_data_driven_conversionsTEXTGoal 18 Data driven CompletionsThe total number of Data driven completions for Goal 18.googleanalytics;
goal18_data_driven_revenueTEXTGoal 18 Data driven valueThe total Data driven value for Goal 18googleanalytics;
goal18_first_touch_conversionsTEXTGoal 18 First touch CompletionsThe total number of First touch completions for Goal 18.googleanalytics;
goal18_first_touch_revenueTEXTGoal 18 First touch valueThe total First touch value for Goal 18googleanalytics;
goal18_last_touch_conversionsTEXTGoal 18 Last touch CompletionsThe total number of Last touch completions for Goal 18.googleanalytics;
goal18_last_touch_revenueTEXTGoal 18 Last touch valueThe total Last touch value for Goal 18googleanalytics;
goal18_linear_touch_conversionsTEXTGoal 18 Linear touch CompletionsThe total number of Linear touch completions for Goal 18.googleanalytics;
goal18_linear_touch_revenueTEXTGoal 18 Linear touch valueThe total Linear touch value for Goal 18googleanalytics;
goal18completionsNUMERICGoal 18 CompletionsThe total number of completions for Goal 18.googleanalytics;
goal18valueNUMERICGoal 18 ValueThe total numeric value for Goal 18.googleanalytics;
goal19_data_driven_conversionsTEXTGoal 19 Data driven CompletionsThe total number of Data driven completions for Goal 19.googleanalytics;
goal19_data_driven_revenueTEXTGoal 19 Data driven valueThe total Data driven value for Goal 19googleanalytics;
goal19_first_touch_conversionsTEXTGoal 19 First touch CompletionsThe total number of First touch completions for Goal 19.googleanalytics;
goal19_first_touch_revenueTEXTGoal 19 First touch valueThe total First touch value for Goal 19googleanalytics;
goal19_last_touch_conversionsTEXTGoal 19 Last touch CompletionsThe total number of Last touch completions for Goal 19.googleanalytics;
goal19_last_touch_revenueTEXTGoal 19 Last touch valueThe total Last touch value for Goal 19googleanalytics;
goal19_linear_touch_conversionsTEXTGoal 19 Linear touch CompletionsThe total number of Linear touch completions for Goal 19.googleanalytics;
goal19_linear_touch_revenueTEXTGoal 19 Linear touch valueThe total Linear touch value for Goal 19googleanalytics;
goal19completionsNUMERICGoal 19 CompletionsThe total number of completions for Goal 19.googleanalytics;
goal19valueNUMERICGoal 19 ValueThe total numeric value for Goal 19.googleanalytics;
goal1_data_driven_conversionsTEXTGoal 1 Data driven CompletionsThe total number of Data driven completions for Goal 1.googleanalytics;
goal1_data_driven_revenueTEXTGoal 1 Data driven valueThe total Data driven value for Goal 1googleanalytics;
goal1_first_touch_conversionsTEXTGoal 1 First touch CompletionsThe total number of First touch completions for Goal 1.googleanalytics;
goal1_first_touch_revenueTEXTGoal 1 First touch valueThe total First touch value for Goal 1googleanalytics;
goal1_last_touch_conversionsTEXTGoal 1 Last touch CompletionsThe total number of Last touch completions for Goal 1.googleanalytics;
goal1_last_touch_revenueTEXTGoal 1 Last touch valueThe total Last touch value for Goal 1googleanalytics;
goal1_linear_touch_conversionsTEXTGoal 1 Linear touch CompletionsThe total number of Linear touch completions for Goal 1.googleanalytics;
goal1_linear_touch_revenueTEXTGoal 1 Linear touch valueThe total Linear touch value for Goal 1googleanalytics;
goal1completionsNUMERICGoal 1 CompletionsThe total number of completions for Goal 1.googleanalytics;
goal1valueNUMERICGoal 1 ValueThe total numeric value for Goal 1.googleanalytics;
goal20_data_driven_conversionsTEXTGoal 20 Data driven CompletionsThe total number of Data driven completions for Goal 20.googleanalytics;
goal20_data_driven_revenueTEXTGoal 20 Data driven valueThe total Data driven value for Goal 20googleanalytics;
goal20_first_touch_conversionsTEXTGoal 20 First touch CompletionsThe total number of First touch completions for Goal 20.googleanalytics;
goal20_first_touch_revenueTEXTGoal 20 First touch valueThe total First touch value for Goal 20googleanalytics;
goal20_last_touch_conversionsTEXTGoal 20 Last touch CompletionsThe total number of Last touch completions for Goal 20.googleanalytics;
goal20_last_touch_revenueTEXTGoal 20 Last touch valueThe total Last touch value for Goal 20googleanalytics;
goal20_linear_touch_conversionsTEXTGoal 20 Linear touch CompletionsThe total number of Linear touch completions for Goal 20.googleanalytics;
goal20_linear_touch_revenueTEXTGoal 20 Linear touch valueThe total Linear touch value for Goal 20googleanalytics;
goal20completionsNUMERICGoal 20 CompletionsThe total number of completions for Goal 20.googleanalytics;
goal20valueNUMERICGoal 20 ValueThe total numeric value for Goal 20.googleanalytics;
goal2_data_driven_conversionsTEXTGoal 2 Data driven CompletionsThe total number of Data driven completions for Goal 2.googleanalytics;
goal2_data_driven_revenueTEXTGoal 2 Data driven valueThe total Data driven value for Goal 2googleanalytics;
goal2_first_touch_conversionsTEXTGoal 2 First touch CompletionsThe total number of First touch completions for Goal 2.googleanalytics;
goal2_first_touch_revenueTEXTGoal 2 First touch valueThe total First touch value for Goal 2googleanalytics;
goal2_last_touch_conversionsTEXTGoal 2 Last touch CompletionsThe total number of Last touch completions for Goal 2.googleanalytics;
goal2_last_touch_revenueTEXTGoal 2 Last touch valueThe total Last touch value for Goal 2googleanalytics;
goal2_linear_touch_conversionsTEXTGoal 2 Linear touch CompletionsThe total number of Linear touch completions for Goal 2.googleanalytics;
goal2_linear_touch_revenueTEXTGoal 2 Linear touch valueThe total Linear touch value for Goal 2googleanalytics;
goal2completionsNUMERICGoal 2 CompletionsThe total number of completions for Goal 2.googleanalytics;
goal2valueNUMERICGoal 2 ValueThe total numeric value for Goal 2.googleanalytics;
goal3_data_driven_conversionsTEXTGoal 3 Data driven CompletionsThe total number of Data driven completions for Goal 3.googleanalytics;
goal3_data_driven_revenueTEXTGoal 3 Data driven valueThe total Data driven value for Goal 3googleanalytics;
goal3_first_touch_conversionsTEXTGoal 3 First touch CompletionsThe total number of First touch completions for Goal 3.googleanalytics;
goal3_first_touch_revenueTEXTGoal 3 First touch valueThe total First touch value for Goal 3googleanalytics;
goal3_last_touch_conversionsTEXTGoal 3 Last touch CompletionsThe total number of Last touch completions for Goal 3.googleanalytics;
goal3_last_touch_revenueTEXTGoal 3 Last touch valueThe total Last touch value for Goal 3googleanalytics;
goal3_linear_touch_conversionsTEXTGoal 3 Linear touch CompletionsThe total number of Linear touch completions for Goal 3.googleanalytics;
goal3_linear_touch_revenueTEXTGoal 3 Linear touch valueThe total Linear touch value for Goal 3googleanalytics;
goal3completionsNUMERICGoal 3 CompletionsThe total number of completions for Goal 3.googleanalytics;
goal3valueNUMERICGoal 3 ValueThe total numeric value for Goal 3.googleanalytics;
goal4_data_driven_conversionsTEXTGoal 4 Data driven CompletionsThe total number of Data driven completions for Goal 4.googleanalytics;
goal4_data_driven_revenueTEXTGoal 4 Data driven valueThe total Data driven value for Goal 4googleanalytics;
goal4_first_touch_conversionsTEXTGoal 4 First touch CompletionsThe total number of First touch completions for Goal 4.googleanalytics;
goal4_first_touch_revenueTEXTGoal 4 First touch valueThe total First touch value for Goal 4googleanalytics;
goal4_last_touch_conversionsTEXTGoal 4 Last touch CompletionsThe total number of Last touch completions for Goal 4.googleanalytics;
goal4_last_touch_revenueTEXTGoal 4 Last touch valueThe total Last touch value for Goal 4googleanalytics;
goal4_linear_touch_conversionsTEXTGoal 4 Linear touch CompletionsThe total number of Linear touch completions for Goal 4.googleanalytics;
goal4_linear_touch_revenueTEXTGoal 4 Linear touch valueThe total Linear touch value for Goal 4googleanalytics;
goal4completionsNUMERICGoal 4 CompletionsThe total number of completions for Goal 4.googleanalytics;
goal4valueNUMERICGoal 4 ValueThe total numeric value for Goal 4.googleanalytics;
goal5_data_driven_conversionsTEXTGoal 5 Data driven CompletionsThe total number of Data driven completions for Goal 5.googleanalytics;
goal5_data_driven_revenueTEXTGoal 5 Data driven valueThe total Data driven value for Goal 5googleanalytics;
goal5_first_touch_conversionsTEXTGoal 5 First touch CompletionsThe total number of First touch completions for Goal 5.googleanalytics;
goal5_first_touch_revenueTEXTGoal 5 First touch valueThe total First touch value for Goal 5googleanalytics;
goal5_last_touch_conversionsTEXTGoal 5 Last touch CompletionsThe total number of Last touch completions for Goal 5.googleanalytics;
goal5_last_touch_revenueTEXTGoal 5 Last touch valueThe total Last touch value for Goal 5googleanalytics;
goal5_linear_touch_conversionsTEXTGoal 5 Linear touch CompletionsThe total number of Linear touch completions for Goal 5.googleanalytics;
goal5_linear_touch_revenueTEXTGoal 5 Linear touch valueThe total Linear touch value for Goal 5googleanalytics;
goal5completionsNUMERICGoal 5 CompletionsThe total number of completions for Goal 5.googleanalytics;
goal5valueNUMERICGoal 5 ValueThe total numeric value for Goal 5.googleanalytics;
goal6_data_driven_conversionsTEXTGoal 6 Data driven CompletionsThe total number of Data driven completions for Goal 6.googleanalytics;
goal6_data_driven_revenueTEXTGoal 6 Data driven valueThe total Data driven value for Goal 6googleanalytics;
goal6_first_touch_conversionsTEXTGoal 6 First touch CompletionsThe total number of First touch completions for Goal 6.googleanalytics;
goal6_first_touch_revenueTEXTGoal 6 First touch valueThe total First touch value for Goal 6googleanalytics;
goal6_last_touch_conversionsTEXTGoal 6 Last touch CompletionsThe total number of Last touch completions for Goal 6.googleanalytics;
goal6_last_touch_revenueTEXTGoal 6 Last touch valueThe total Last touch value for Goal 6googleanalytics;
goal6_linear_touch_conversionsTEXTGoal 6 Linear touch CompletionsThe total number of Linear touch completions for Goal 6.googleanalytics;
goal6_linear_touch_revenueTEXTGoal 6 Linear touch valueThe total Linear touch value for Goal 6googleanalytics;
goal6completionsNUMERICGoal 6 CompletionsThe total number of completions for Goal 6.googleanalytics;
goal6valueNUMERICGoal 6 ValueThe total numeric value for Goal 6.googleanalytics;
goal7_data_driven_conversionsTEXTGoal 7 Data driven CompletionsThe total number of Data driven completions for Goal 7.googleanalytics;
goal7_data_driven_revenueTEXTGoal 7 Data driven valueThe total Data driven value for Goal 7googleanalytics;
goal7_first_touch_conversionsTEXTGoal 7 First touch CompletionsThe total number of First touch completions for Goal 7.googleanalytics;
goal7_first_touch_revenueTEXTGoal 7 First touch valueThe total First touch value for Goal 7googleanalytics;
goal7_last_touch_conversionsTEXTGoal 7 Last touch CompletionsThe total number of Last touch completions for Goal 7.googleanalytics;
goal7_last_touch_revenueTEXTGoal 7 Last touch valueThe total Last touch value for Goal 7googleanalytics;
goal7_linear_touch_conversionsTEXTGoal 7 Linear touch CompletionsThe total number of Linear touch completions for Goal 7.googleanalytics;
goal7_linear_touch_revenueTEXTGoal 7 Linear touch valueThe total Linear touch value for Goal 7googleanalytics;
goal7completionsNUMERICGoal 7 CompletionsThe total number of completions for Goal 7.googleanalytics;
goal7valueNUMERICGoal 7 ValueThe total numeric value for Goal 7.googleanalytics;
goal8_data_driven_conversionsTEXTGoal 8 Data driven CompletionsThe total number of Data driven completions for Goal 8.googleanalytics;
goal8_data_driven_revenueTEXTGoal 8 Data driven valueThe total Data driven value for Goal 8googleanalytics;
goal8_first_touch_conversionsTEXTGoal 8 First touch CompletionsThe total number of First touch completions for Goal 8.googleanalytics;
goal8_first_touch_revenueTEXTGoal 8 First touch valueThe total First touch value for Goal 8googleanalytics;
goal8_last_touch_conversionsTEXTGoal 8 Last touch CompletionsThe total number of Last touch completions for Goal 8.googleanalytics;
goal8_last_touch_revenueTEXTGoal 8 Last touch valueThe total Last touch value for Goal 8googleanalytics;
goal8_linear_touch_conversionsTEXTGoal 8 Linear touch CompletionsThe total number of Linear touch completions for Goal 8.googleanalytics;
goal8_linear_touch_revenueTEXTGoal 8 Linear touch valueThe total Linear touch value for Goal 8googleanalytics;
goal8completionsNUMERICGoal 8 CompletionsThe total number of completions for Goal 8.googleanalytics;
goal8valueNUMERICGoal 8 ValueThe total numeric value for Goal 8.googleanalytics;
goal9_data_driven_conversionsTEXTGoal 9 Data driven CompletionsThe total number of Data driven completions for Goal 9.googleanalytics;
goal9_data_driven_revenueTEXTGoal 9 Data driven valueThe total Data driven value for Goal 9googleanalytics;
goal9_first_touch_conversionsTEXTGoal 9 First touch CompletionsThe total number of First touch completions for Goal 9.googleanalytics;
goal9_first_touch_revenueTEXTGoal 9 First touch valueThe total First touch value for Goal 9googleanalytics;
goal9_last_touch_conversionsTEXTGoal 9 Last touch CompletionsThe total number of Last touch completions for Goal 9.googleanalytics;
goal9_last_touch_revenueTEXTGoal 9 Last touch valueThe total Last touch value for Goal 9googleanalytics;
goal9_linear_touch_conversionsTEXTGoal 9 Linear touch CompletionsThe total number of Linear touch completions for Goal 9.googleanalytics;
goal9_linear_touch_revenueTEXTGoal 9 Linear touch valueThe total Linear touch value for Goal 9googleanalytics;
goal9completionsNUMERICGoal 9 CompletionsThe total number of completions for Goal 9.googleanalytics;
goal9valueNUMERICGoal 9 ValueThe total numeric value for Goal 9.googleanalytics;
goalabandonrateallPERCENTTotal Abandonment RateGoal abandonment rate.googleanalytics;
goalabandonsallNUMERICAbandoned FunnelsThe overall number of times users started goals without actually completing them.googleanalytics;
goalcompletionlocationTEXTGoal Completion LocationThe page path or screen name that matched any destination type goal completion.googleanalytics;
goalcompletionsallNUMERICGoal CompletionsTotal number of completions for all goals defined in the profile.googleanalytics;
goalconversionrateallPERCENTGoal Conversion RateThe percentage of sessions which resulted in a conversion to at least one of the goals.googleanalytics;
goalpreviousstep1TEXTGoal Previous Step - 1The page path or screen name that matched any destination type goal, one step prior to the goal completion location.googleanalytics;
goalpreviousstep2TEXTGoal Previous Step - 2The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.googleanalytics;
goalpreviousstep3TEXTGoal Previous Step - 3The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.googleanalytics;
goalstartsallNUMERICGoal StartsTotal number of starts for all goals defined in the profile.googleanalytics;
goalvalueallNUMERICGoal ValueTotal numeric value for all goals defined in the profile.googleanalytics;
goalvalueallpersearchNUMERICPer Search Goal ValueThe average goal value of a search.googleanalytics;
goalvaluepersessionNUMERICPer Session Goal ValueThe average goal value of a session.googleanalytics;
goalvaluepervisitNUMERICPer Session Goal Value (deprecated)The average goal value of a session.googleanalytics;
hassocialsourcereferralTEXTSocial Source ReferralA boolean, either Yes or No, indicates whether sessions to the property are from a social source.googleanalytics;
hitsNUMERICHitsTotal number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.googleanalytics;
hostnameTEXTHostnameThe hostname from which the tracking request was made.googleanalytics; googleanalytics4; searchconsole;
hourTEXTHourA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)googleanalytics; google_ads; adform; googleanalytics4; teads; yahoo_japan;
interestaffinitycategoryTEXTAffinity Category (reach)Indicates that users are more likely to be interested in learning about the specified category.googleanalytics;
interestinmarketcategoryTEXTIn-Market SegmentIndicates that users are more likely to be ready to purchase products or services in the specified category.googleanalytics;
interestothercategoryTEXTOther CategoryIndicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.googleanalytics;
internalpromotionclicksNUMERICInternal Promotion ClicksThe number of clicks on an internal promotion (Enhanced Ecommerce).googleanalytics;
internalpromotioncreativeTEXTInternal Promotion CreativeThe creative content designed for a promotion (Enhanced Ecommerce).googleanalytics;
internalpromotionctrPERCENTInternal Promotion CTRThe rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).googleanalytics;
internalpromotionidTEXTInternal Promotion IDThe ID of the promotion (Enhanced Ecommerce).googleanalytics;
internalpromotionnameTEXTInternal Promotion NameThe name of the promotion (Enhanced Ecommerce).googleanalytics;
internalpromotionpositionTEXTInternal Promotion PositionThe position of the promotion on the web page or application screen (Enhanced Ecommerce).googleanalytics;
internalpromotionviewsNUMERICInternal Promotion ViewsThe number of views of an internal promotion (Enhanced Ecommerce).googleanalytics;
isoweekTEXTISO Week of the YearISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.googleanalytics;
isoyearTEXTISO YearThe ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.googleanalytics;
isoyearisoweekTEXTISO Week of ISO YearCombined values of ga:isoYear and ga:isoWeek.googleanalytics;
istrueviewvideoadTEXTTrueView Video AdA boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.googleanalytics;
itemquantityNUMERICQuantityTotal number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.googleanalytics; rakuten_advertising;
itemrevenueNUMERICProduct RevenueThe total revenue from purchased product items.googleanalytics;
itemsperpurchaseNUMERICAvg. QTYThe average quantity of this item (or group of items) sold per purchase.googleanalytics;
javaenabledTEXTJava SupportA boolean, either Yes or No, indicating whether Java is enabled in users' browsers.googleanalytics;
landingpagepathTEXTLanding PageThe first page in users' sessions, or the landing page.googleanalytics;
languageTEXTLanguageThe language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.googleanalytics; appsflyer; bing; googleanalytics4; tiktok;
last_touch_conversionsNUMERICLast touch conversions (All goals)The total last touch conversions for all goals.googleanalytics;
last_touch_revenueNUMERICLast touch revenueThe total last touch revenue.googleanalytics;
latitudeTEXTLatitudeThe approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.googleanalytics; klaviyo;
linear_touch_conversionsNUMERICLinear touch conversions (All goals)The total linear touch conversions for all goals.googleanalytics;
linear_touch_revenueNUMERICLinear touch revenueThe total linear touch revenue.googleanalytics;
localitemrevenueNUMERICLocal Product RevenueProduct revenue in local currency.googleanalytics;
localproductrefundamountNUMERICLocal Product Refund AmountRefund amount in local currency for a given product (Enhanced Ecommerce).googleanalytics;
localrefundamountNUMERICLocal Refund AmountTotal refund amount in local currency for the transaction (Enhanced Ecommerce).googleanalytics;
localtransactionrevenueNUMERICLocal RevenueTransaction revenue in local currency.googleanalytics;
localtransactionshippingNUMERICLocal ShippingTransaction shipping cost in local currency.googleanalytics;
localtransactiontaxNUMERICLocal TaxTransaction tax in local currency.googleanalytics;
longitudeTEXTLongitudeThe approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.googleanalytics; klaviyo;
mediumTEXTMediumThe type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).googleanalytics; googleanalytics4;
metroTEXTMetroThe Designated Market Area (DMA) from where traffic arrived.googleanalytics; google_ads;
metroidTEXTMetro IdThe three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.googleanalytics;
minuteTEXTMinuteReturns the minutes, between 00 and 59, in the hour.googleanalytics; googleanalytics4;
mobiledevicebrandingTEXTMobile Device BrandingMobile manufacturer or branded name.googleanalytics;
mobiledeviceinfoTEXTMobile Device InfoThe branding, model, and marketing name used to identify the mobile device.googleanalytics;
mobiledevicemarketingnameTEXTMobile Device Marketing NameThe marketing name used for the mobile device.googleanalytics;
mobiledevicemodelTEXTMobile Device ModelMobile device model.googleanalytics;
mobileinputselectorTEXTMobile Input SelectorSelector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.googleanalytics;
monthTEXTMonth of the yearMonth of the session, a two digit integer from 01 to 12.googleanalytics; google_ads; googleanalytics4; spotify; teads; yahoo_japan;
networkdomainTEXTNetwork DomainThe domain name of users' ISP, derived from the domain name registered to the ISP's IP address.googleanalytics;
networklocationTEXTService ProviderThe names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.googleanalytics;
newusersNUMERICNew UsersThe number of sessions marked as a user's first sessions.googleanalytics; googleanalytics4;
newvisitsNUMERICNew Users (deprecated)The number of sessions marked as a user's first sessions.googleanalytics;
nthdayTEXTDay IndexThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.googleanalytics;
nthhourTEXTHour IndexThe index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.googleanalytics;
nthminuteTEXTMinute IndexThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.googleanalytics;
nthmonthTEXTMonth IndexThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.googleanalytics;
nthweekTEXTWeek IndexThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.googleanalytics;
operatingsystemTEXTOperating SystemUsers' operating system, for example, Windows, Linux, Macintosh, or iOS.googleanalytics;
operatingsystemversionTEXTOperating System VersionThe version of users' operating system, i.e., XP for Windows, PPC for Macintosh.googleanalytics;
ordercouponcodeTEXTOrder Coupon CodeCode for the order-level coupon (Enhanced Ecommerce).googleanalytics; rakuten_advertising;
organicsearchesNUMERICOrganic SearchesThe number of organic searches happened in a session. This metric is search engine agnostic.googleanalytics;
pagedepthTEXTPage DepthThe number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.googleanalytics;
pagedownloadtimeNUMERICPage Download Time (ms)The total time (in milliseconds) to download this page among all samples.googleanalytics;
pageloadsampleNUMERICPage Load SampleThe sample set (or count) of pageviews used to calculate the average page load time.googleanalytics;
pageloadtimeNUMERICPage Load Time (ms)Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.googleanalytics;
pagepathTEXTPage PathA page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.googleanalytics; searchconsole;
pagepathlevel1TEXTPage path level 1This dimension rolls up all the page paths in the first hierarchical level in pagePath.googleanalytics;
pagepathlevel2TEXTPage path level 2This dimension rolls up all the page paths in the second hierarchical level in pagePath.googleanalytics;
pagepathlevel3TEXTPage path level 3This dimension rolls up all the page paths in the third hierarchical level in pagePath.googleanalytics;
pagepathlevel4TEXTPage path level 4This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.googleanalytics;
pagetitleTEXTPage TitleThe page's title. Multiple pages might have the same page title.googleanalytics; googleanalytics4;
pagevalueNUMERICPage ValueThe average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.googleanalytics;
pageviewsNUMERICPageviewsThe total number of pageviews for the property.googleanalytics;
pageviewspersessionNUMERICPages / SessionThe average number of pages viewed during a session, including repeated views of a single page.googleanalytics;
pageviewspervisitNUMERICPages / Session (deprecated)The average number of pages viewed during a session, including repeated views of a single page.googleanalytics;
percentnewsessionsPERCENT% New SessionsThe percentage of sessions by users who had never visited the property before.googleanalytics;
percentnewvisitsPERCENT% New Sessions (deprecated)The percentage of sessions by users who had never visited the property before.googleanalytics;
percentsearchrefinementsPERCENT% Search RefinementsThe percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.googleanalytics;
percentsessionswithsearchPERCENT% Sessions with SearchThe percentage of sessions with search.googleanalytics;
percentvisitswithsearchPERCENT% Sessions with Search (deprecated)The percentage of sessions with search.googleanalytics;
previouspagepathTEXTPrevious Page PathA page visited before another page on the same property, typically used with the pagePath dimension.googleanalytics;
productaddstocartNUMERICProduct Adds To CartNumber of times the product was added to the shopping cart (Enhanced Ecommerce).googleanalytics;
productcategoryTEXTProduct CategoryAny product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.googleanalytics; rakuten_advertising;
productcheckoutsNUMERICProduct CheckoutsNumber of times the product was included in the check-out process (Enhanced Ecommerce).googleanalytics;
productdetailviewsNUMERICProduct Detail ViewsNumber of times users viewed the product-detail page (Enhanced Ecommerce).googleanalytics;
productlistclicksNUMERICProduct List ClicksNumber of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).googleanalytics;
productlistctrPERCENTProduct List CTRThe rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).googleanalytics;
productlistviewsNUMERICProduct List ViewsNumber of times the product appeared in a product list (Enhanced Ecommerce).googleanalytics;
productnameTEXTProductThe product name, supplied by the ecommerce tracking application, for purchased items.googleanalytics;
productrefundamountNUMERICProduct Refund AmountTotal refund amount associated with the product (Enhanced Ecommerce).googleanalytics;
productrefundsNUMERICProduct RefundsNumber of times a refund was issued for the product (Enhanced Ecommerce).googleanalytics;
productremovesfromcartNUMERICProduct Removes From CartNumber of times the product was removed from the shopping cart (Enhanced Ecommerce).googleanalytics;
productrevenueperpurchaseNUMERICProduct Revenue per PurchaseAverage product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).googleanalytics;
productskuTEXTProduct SKUThe product SKU, defined in the ecommerce tracking application, for purchased items.googleanalytics;
profileidTEXTGoogle Analytics view (profile) ID (alias)Alias for Google Analytics view (profile) IDgoogleanalytics; amazon_ads; cm360;
profilenameTEXTGoogle Analytics view (profile) name (alias)Alias for Google Analytics view (profile) namegoogleanalytics; cm360;
quantityaddedtocartNUMERICQuantity Added To CartNumber of product units added to the shopping cart (Enhanced Ecommerce).googleanalytics;
quantitycheckedoutNUMERICQuantity Checked OutNumber of product units included in check out (Enhanced Ecommerce).googleanalytics;
quantityrefundedNUMERICQuantity RefundedNumber of product units refunded (Enhanced Ecommerce).googleanalytics;
quantityremovedfromcartNUMERICQuantity Removed From CartNumber of product units removed from a shopping cart (Enhanced Ecommerce).googleanalytics;
redirectiontimeNUMERICRedirection Time (ms)The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.googleanalytics;
referralpathTEXTReferral PathThe path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.googleanalytics;
refundamountNUMERICRefund AmountCurrency amount refunded for a transaction (Enhanced Ecommerce).googleanalytics;
regionidTEXTRegion IDUsers' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics;
regionisocodeTEXTRegion ISO CodeUsers' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.googleanalytics;
revenueperitemNUMERICAvg. PriceThe average revenue per item.googleanalytics;
revenuepertransactionNUMERICAvg. Order ValueThe average revenue of an ecommerce transaction.googleanalytics;
revenueperuserNUMERICRevenue per UserThe total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.googleanalytics;
roasPERCENTROASReturn On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.googleanalytics; adjust; outbrain; pinterest; reddit; rtbhouse; taboola;
rpcNUMERICRPCRPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.googleanalytics;
screencolorsTEXTScreen ColorsThe color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.googleanalytics;
screenresolutionTEXTScreen ResolutionResolution of users' screens, for example, 1024x738.googleanalytics;
searchdepthNUMERICSearch DepthThe total number of subsequent page views made after a use of the site's internal search feature.googleanalytics;
searchdestinationpageTEXTDestination PageThe page users immediately visited after performing an internal search on the site. This is usually the search results page.googleanalytics;
searchdurationNUMERICTime after SearchThe session duration when the site's internal search feature is used.googleanalytics;
searchexitratePERCENT% Search ExitsThe percentage of searches that resulted in an immediate exit from the property.googleanalytics;
searchexitsNUMERICSearch ExitsThe number of exits on the site that occurred following a search result from the site's internal search feature.googleanalytics;
searchgoalconversionrateallPERCENTSite Search Goal Conversion RateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.googleanalytics;
searchrefinementsNUMERICSearch RefinementsThe total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.googleanalytics;
searchresultviewsNUMERICResults PageviewsThe number of times a search result page was viewed.googleanalytics;
searchsessionsNUMERICSessions with SearchThe total number of sessions that included an internal search.googleanalytics;
searchuniquesNUMERICTotal Unique SearchesTotal number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.googleanalytics;
searchusedTEXTSite Search StatusA boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.googleanalytics;
searchvisitsNUMERICSessions with Search (deprecated)The total number of sessions that included an internal search.googleanalytics;
secondpagepathTEXTSecond PageThe second page in users' sessions.googleanalytics;
serverconnectiontimeNUMERICServer Connection Time (ms)Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.googleanalytics;
serverresponsetimeNUMERICServer Response Time (ms)The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.googleanalytics;
sessioncountTEXTCount of SessionsThe session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.googleanalytics;
sessiondurationNUMERICSession DurationTotal duration (in seconds) of users' sessions.googleanalytics;
sessiondurationbucketTEXTThe Length of SessionThe length (returned as a string) of a session measured in seconds and reported in second increments.googleanalytics;
sessionsNUMERICSessionsThe total number of sessions.googleanalytics; adjust; appsflyer; googleanalytics4;
sessionsperuserNUMERICNumber of Sessions per UserThe total number of sessions divided by the total number of users.googleanalytics;
sessionstotransactionTEXTSessions to TransactionThe number of sessions between users' purchases and the related campaigns that lead to the purchases.googleanalytics;
sessionswitheventNUMERICSessions with EventThe total number of sessions with events.googleanalytics;
shoppingstageTEXTShopping StageVarious stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).googleanalytics;
socialnetworkTEXTSocial NetworkThe social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.googleanalytics;
sourceTEXTSourceThe source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).googleanalytics; google_ads; appsflyer; cj; cm360; googleanalytics4; twitter_organic;
sourcemediumTEXTSource / MediumCombined values of ga:source and ga:medium.googleanalytics;
speedmetricssampleNUMERICSpeed Metrics SampleThe sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.googleanalytics;
subcontinentTEXTSub ContinentUsers' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.googleanalytics;
subcontinentcodeTEXTSub Continent CodeUsers' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.googleanalytics;
timeonpageNUMERICTime on PageTime (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.googleanalytics;
totaleventsNUMERICTotal EventsThe total number of events for the profile, across all categories.googleanalytics;
totalpublisherclicksNUMERICPublisher ClicksThe number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.googleanalytics;
totalpublishercoveragePERCENTPublisher CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100googleanalytics;
totalpublisherctrPERCENTPublisher CTRThe percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.googleanalytics;
totalpublisherecpmNUMERICPublisher eCPMThe effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.googleanalytics;
totalpublisherimpressionsNUMERICPublisher ImpressionsAn ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.googleanalytics;
totalpublisherimpressionspersessionNUMERICPublisher Impressions / SessionThe ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).googleanalytics;
totalpublishermonetizedpageviewsNUMERICPublisher Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.googleanalytics;
totalpublisherrevenueNUMERICPublisher RevenueThe total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.googleanalytics;
totalpublisherrevenueper1000sessionsNUMERICPublisher Revenue / 1000 SessionsThe total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.googleanalytics;
totalpublisherviewableimpressionspercentPERCENTPublisher Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.googleanalytics;
totalrefundsNUMERICRefundsNumber of refunds that have been issued (Enhanced Ecommerce).googleanalytics;
totalvalueNUMERICTotal ValueTotal value for the property (including total revenue and total goal value).googleanalytics;
transactionidTEXTTransaction IDThe transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.googleanalytics; googleanalytics4; stripe;
transactionrevenueNUMERICTransaction RevenueThe total sale revenue (excluding shipping and tax) of the transaction.googleanalytics; google_ads; appsflyer; awin; bing; criteo; daisycon; googleanalytics4; linkedin; pinterest; snapchat;
transactionrevenuepersessionNUMERICPer Session ValueAverage transaction revenue for a session.googleanalytics;
transactionrevenuepervisitNUMERICPer Session Value (deprecated)Average transaction revenue for a session.googleanalytics;
transactionsNUMERICTransactionsThe total number of transactions.googleanalytics; google_ads; appsflyer; awin; criteo; googleanalytics4; linkedin; pinterest; snapchat;
transactionshippingNUMERICShippingThe total cost of shipping.googleanalytics;
transactionspersessionPERCENTEcommerce Conversion RateThe average number of transactions in a session.googleanalytics;
transactionsperuserNUMERICTransactions per UserTotal number of transactions divided by total number of users.googleanalytics;
transactionspervisitPERCENTEcommerce Conversion Rate (deprecated)The average number of transactions in a session.googleanalytics;
transactiontaxNUMERICTaxTotal tax for the transaction.googleanalytics;
uniquedimensioncombinationsNUMERICUnique Dimension CombinationsUnique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.googleanalytics;
uniqueeventsNUMERICUnique EventsThe number of unique events. Events in different sessions are counted as separate events.googleanalytics;
uniquepageviewsNUMERICUnique PageviewsUnique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.googleanalytics;
uniquepurchasesNUMERICUnique PurchasesThe number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.googleanalytics;
useragebracketTEXTAgeAge bracket of users.googleanalytics;
userbucketTEXTUser BucketRandomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.googleanalytics;
userdefinedvalueTEXTUser Defined ValueThe value provided when defining custom user segments for the property.googleanalytics;
usersNUMERICUsersThe total number of users for the requested time period.googleanalytics;
usertypeTEXTUser TypeA boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.googleanalytics;
viewidTEXTGoogle Analytics view (profile) IDGoogle Analytics view (profile) IDgoogleanalytics;
viewnameTEXTGoogle Analytics view (profile) nameGoogle Analytics view (profile) namegoogleanalytics;
visitbounceratePERCENTBounce Rate (deprecated)The percentage of single-page session (i.e., session in which the person left the property from the first page).googleanalytics;
visitcountTEXTCount of Sessions (deprecated)The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.googleanalytics;
visitlengthTEXTSession Duration (deprecated)The length (returned as a string) of a session measured in seconds and reported in second increments.googleanalytics;
visitoragebracketTEXTAge (deprecated)Age bracket of users.googleanalytics;
visitorgenderTEXTGender (deprecated)Gender of users.googleanalytics;
visitorsNUMERICUsers (deprecated)The total number of users for the requested time period.googleanalytics; adform;
visitortypeTEXTUser Type (deprecated)A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.googleanalytics;
visitsNUMERICSessions (deprecated)The total number of sessions.googleanalytics; adform; google_search_ads;
visitswitheventNUMERICSessions with Event (deprecated)The total number of sessions with events.googleanalytics;
weekTEXTWeek of the YearThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.googleanalytics; google_ads; googleanalytics4; yahoo_japan;
yearTEXTYearThe year of the session, a four-digit year from 2005 to the current year.googleanalytics; google_ads; googleanalytics4; spotify; teads; yahoo_japan;
yearmonthTEXTMonth of YearCombined values of ga:year and ga:month.googleanalytics;
yearweekTEXTWeek of YearCombined values of ga:year and ga:week.googleanalytics;
absolute_top_impression_percentageNUMERICAbsolute top impression percentageThe percent of your ad impressions that are shown as the very first ad above the organic search results.google_ads; google_search_ads; yahoo_japan;
access_reasonTEXTAccess reasonIndicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only.google_ads;
accessible_bidding_strategyTEXTAccessible bidding strategyResource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.google_ads;
accessible_bidding_strategy_idNUMERICAccessible bidding strategy idThe ID of the bidding strategy.google_ads;
accessible_bidding_strategy_maximize_conversion_value_target_roasNUMERICAccessible bidding strategy maximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads;
accessible_bidding_strategy_maximize_conversions_target_cpa_microsNUMERICAccessible bidding strategy maximize conversions target cpa microsThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.google_ads;
accessible_bidding_strategy_nameTEXTAccessible bidding strategy nameThe name of the bidding strategy.google_ads;
accessible_bidding_strategy_owner_customer_idNUMERICAccessible bidding strategy owner customer idThe ID of the Customer which owns the bidding strategy.google_ads;
accessible_bidding_strategy_owner_descriptive_nameTEXTAccessible bidding strategy owner descriptive namedescriptive_name of the Customer which owns the bidding strategy.google_ads;
accessible_bidding_strategy_resource_nameTEXTAccessible bidding strategy resource nameThe resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}google_ads;
accessible_bidding_strategy_target_cpa_target_cpa_microsNUMERICAccessible bidding strategy target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads;
accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads;
accessible_bidding_strategy_target_impression_share_locationTEXTAccessible bidding strategy target impression share locationThe targeted location on the search results page.google_ads;
accessible_bidding_strategy_target_impression_share_location_fraction_microsNUMERICAccessible bidding strategy target impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads;
accessible_bidding_strategy_target_roas_target_roasNUMERICAccessible bidding strategy target roas target roasThe chosen revenue (based on conversion data) per unit of spend.google_ads;
accessible_bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads;
accessible_bidding_strategy_target_spend_target_spend_microsNUMERICAccessible bidding strategy target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads;
accessible_bidding_strategy_typeTEXTAccessible bidding strategy typeThe type of the bidding strategy.google_ads;
account_currency_codeTEXTAccount currency codeThe currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.google_ads; cm360; google_search_ads;
account_descriptive_nameTEXTAccount descriptive nameOptional, non-unique descriptive name of the customer.google_ads;
account_time_zoneTEXTAccount time zoneThe local timezone ID of the customer.google_ads; google_search_ads;
account_user_list_statusTEXTAccount user list statusIndicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED.google_ads;
action_itemsTEXTAction itemsA list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.".google_ads;
active_view_cpmNUMERICActive view cpmAverage cost of viewable impressions (active_view_impressions).google_ads;
active_view_ctrNUMERICActive view ctrActive view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.google_ads;
active_view_impressionsNUMERICActive view impressionsA measurement of how often your ad has become viewable on a Display Network site.google_ads;
active_view_measurabilityNUMERICActive view measurabilityThe ratio of impressions that could be measured by Active View over the number of served impressions.google_ads;
active_view_measurable_costNUMERICActive view measurable costThe cost of the impressions you received that were measurable by Active View.google_ads;
active_view_measurable_cost_microsNUMERICActive view measurable cost microsThe cost of the impressions you received that were measurable by Active View.google_ads;
active_view_measurable_impressionsNUMERICActive view measurable impressionsThe number of times your ads are appearing on placements in positions where they can be seen.google_ads; cm360;
active_view_viewabilityNUMERICActive view viewabilityThe percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).google_ads;
BOOLEANAd added by google adsIndicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.google_ads;
ad_app_ad_descriptionsTEXTAd app ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_app_ad_headlinesTEXTAd app ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_app_ad_html5_media_bundlesTEXTAd app ad html5 media bundlesList of media bundle assets that may be used with the ad.google_ads;
ad_app_ad_html5_media_bundles_assetTEXTAd app ad html5 media bundles assetThe Asset resource name of this media bundle.google_ads;
ad_app_ad_imagesTEXTAd app ad imagesList of image assets that may be displayed with the ad.google_ads;
ad_app_ad_images_assetTEXTAd app ad images assetThe Asset resource name of this image.google_ads;
ad_app_ad_mandatory_ad_textTEXTAd app ad mandatory ad textMandatory ad text.google_ads;
ad_app_ad_youtube_videosTEXTAd app ad youtube videosList of YouTube video assets that may be displayed with the ad.google_ads;
ad_app_ad_youtube_videos_assetTEXTAd app ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_app_engagement_ad_descriptionsTEXTAd app engagement ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_app_engagement_ad_headlinesTEXTAd app engagement ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_app_engagement_ad_imagesTEXTAd app engagement ad imagesList of image assets that may be displayed with the ad.google_ads;
ad_app_engagement_ad_images_assetTEXTAd app engagement ad images assetThe Asset resource name of this image.google_ads;
ad_app_engagement_ad_videosTEXTAd app engagement ad videosList of video assets that may be displayed with the ad.google_ads;
ad_app_engagement_ad_videos_assetTEXTAd app engagement ad videos assetThe Asset resource name of this video.google_ads;
ad_app_pre_registration_ad_descriptionsTEXTAd app pre registration ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_app_pre_registration_ad_headlinesTEXTAd app pre registration ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_app_pre_registration_ad_imagesTEXTAd app pre registration ad imagesList of image asset IDs whose images may be displayed with the ad.google_ads;
ad_app_pre_registration_ad_images_assetTEXTAd app pre registration ad images assetThe Asset resource name of this image.google_ads;
ad_app_pre_registration_ad_youtube_videosTEXTAd app pre registration ad youtube videosList of YouTube video asset IDs whose videos may be displayed with the ad.google_ads;
ad_app_pre_registration_ad_youtube_videos_assetTEXTAd app pre registration ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_call_ad_business_nameTEXTAd call ad business nameThe business name in the ad.google_ads;
ad_call_ad_call_trackedBOOLEANAd call ad call trackedWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.google_ads;
ad_call_ad_conversion_actionTEXTAd call ad conversion actionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.google_ads;
ad_call_ad_conversion_reporting_stateTEXTAd call ad conversion reporting stateThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.google_ads;
ad_call_ad_country_codeTEXTAd call ad country codeThe country code in the ad.google_ads;
ad_call_ad_description1TEXTAd call ad description1The first line of the ad's description.google_ads;
ad_call_ad_description2TEXTAd call ad description2The second line of the ad's description.google_ads;
ad_call_ad_disable_call_conversionBOOLEANAd call ad disable call conversionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.google_ads;
ad_call_ad_headline1TEXTAd call ad headline1First headline in the ad.google_ads;
ad_call_ad_headline2TEXTAd call ad headline2Second headline in the ad.google_ads;
ad_call_ad_path1TEXTAd call ad path1First part of text that can be appended to the URL in the ad. Optional.google_ads;
ad_call_ad_path2TEXTAd call ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.google_ads;
ad_call_ad_phone_numberTEXTAd call ad phone numberThe phone number in the ad.google_ads;
ad_call_ad_phone_number_verification_urlTEXTAd call ad phone number verification urlThe URL to be used for phone number verification.google_ads;
ad_destination_typeTEXTAd destination typeAd Destination type.google_ads;
ad_device_preferenceTEXTAd device preferenceThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.google_ads;
TEXTAd discovery carousel ad business nameRequired. The Advertiser/brand name.google_ads;
TEXTAd discovery carousel ad call to action textCall to action text.google_ads;
TEXTAd discovery carousel ad carousel cardsRequired. Carousel cards that will display with the ad. Min 2 max 10.google_ads;
TEXTAd discovery carousel ad carousel cards assetThe Asset resource name of this discovery carousel card.google_ads;
TEXTAd discovery carousel ad descriptionRequired. The descriptive text of the ad.google_ads;
TEXTAd discovery carousel ad headlineRequired. Headline of the ad.google_ads;
TEXTAd discovery carousel ad logo imageRequired. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%).google_ads;
TEXTAd discovery carousel ad logo image assetThe Asset resource name of this image.google_ads;
ad_discovery_multi_asset_ad_business_nameTEXTAd discovery multi asset ad business nameThe Advertiser/brand name. Maximum display width is 25. Required.google_ads;
ad_discovery_multi_asset_ad_call_to_action_textTEXTAd discovery multi asset ad call to action textCall to action text.google_ads;
ad_discovery_multi_asset_ad_descriptionsTEXTAd discovery multi asset ad descriptionsThe descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.google_ads;
ad_discovery_multi_asset_ad_headlinesTEXTAd discovery multi asset ad headlinesHeadline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.google_ads;
ad_discovery_multi_asset_ad_lead_form_onlyBOOLEANAd discovery multi asset ad lead form onlyBoolean option that indicates if this ad must be served with lead form.google_ads;
ad_discovery_multi_asset_ad_logo_imagesTEXTAd discovery multi asset ad logo imagesLogo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%). At least 1 and max 5 logo images can be specified.google_ads;
ad_discovery_multi_asset_ad_logo_images_assetTEXTAd discovery multi asset ad logo images assetThe Asset resource name of this image.google_ads;
ad_discovery_multi_asset_ad_marketing_imagesTEXTAd discovery multi asset ad marketing imagesMarketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20.google_ads;
ad_discovery_multi_asset_ad_marketing_images_assetTEXTAd discovery multi asset ad marketing images assetThe Asset resource name of this image.google_ads;
ad_discovery_multi_asset_ad_portrait_marketing_imagesTEXTAd discovery multi asset ad portrait marketing imagesPortrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20.google_ads;
ad_discovery_multi_asset_ad_portrait_marketing_images_assetTEXTAd discovery multi asset ad portrait marketing images assetThe Asset resource name of this image.google_ads;
ad_discovery_multi_asset_ad_square_marketing_imagesTEXTAd discovery multi asset ad square marketing imagesSquare marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20.google_ads;
ad_discovery_multi_asset_ad_square_marketing_images_assetTEXTAd discovery multi asset ad square marketing images assetThe Asset resource name of this image.google_ads;
ad_display_upload_ad_display_upload_product_typeTEXTAd display upload ad display upload product typeThe product type of this ad. See comments on the enum for details.google_ads;
ad_display_upload_ad_media_bundleTEXTAd display upload ad media bundleA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.google_ads;
ad_display_upload_ad_media_bundle_assetTEXTAd display upload ad media bundle assetThe Asset resource name of this media bundle.google_ads;
ad_display_urlTEXTAd display urlThe URL that appears in the ad description for some ad formats.google_ads; google_search_ads;
ad_expanded_dynamic_search_ad_descriptionTEXTAd expanded dynamic search ad descriptionThe description of the ad.google_ads;
ad_expanded_dynamic_search_ad_description2TEXTAd expanded dynamic search ad description2The second description of the ad.google_ads;
ad_expanded_text_ad_descriptionTEXTAd expanded text ad descriptionThe description of the ad.google_ads;
ad_expanded_text_ad_description2TEXTAd expanded text ad description2The second description of the ad.google_ads;
ad_expanded_text_ad_headline_part1TEXTAd expanded text ad headline part1The first part of the ad's headline.google_ads;
ad_expanded_text_ad_headline_part2TEXTAd expanded text ad headline part2The second part of the ad's headline.google_ads;
ad_expanded_text_ad_headline_part3TEXTAd expanded text ad headline part3The third part of the ad's headline.google_ads;
ad_expanded_text_ad_path1TEXTAd expanded text ad path1The text that can appear alongside the ad's displayed URL.google_ads;
ad_expanded_text_ad_path2TEXTAd expanded text ad path2Additional text that can appear alongside the ad's displayed URL.google_ads;
ad_final_app_urlsTEXTAd final app urlsA list of final app URLs that will be used on mobile if the user has the specific app installed.google_ads;
ad_final_mobile_urlsTEXTAd final mobile urlsThe list of possible final mobile URLs after all cross-domain redirects for the ad.google_ads;
ad_final_url_suffixTEXTAd final url suffixThe suffix to use when constructing a final URL.google_ads;
ad_final_urlsTEXTAd final urlsThe list of possible final URLs after all cross-domain redirects for the ad.google_ads;
ad_groupTEXTAd group pathThe ad group to which the criterion belongs.google_ads; google_search_ads; pinterest;
ad_group_ad_action_itemsTEXTAd group ad action itemsA list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.".google_ads;
ad_group_ad_ad_added_by_google_adsBOOLEANAd group ad ad added by google adsIndicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.google_ads;
ad_group_ad_ad_app_ad_descriptionsTEXTAd group ad ad app ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_group_ad_ad_app_ad_headlinesTEXTAd group ad ad app ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_group_ad_ad_app_ad_html5_media_bundlesTEXTAd group ad ad app ad html5 media bundlesList of media bundle assets that may be used with the ad.google_ads;
ad_group_ad_ad_app_ad_html5_media_bundles_assetTEXTAd group ad ad app ad html5 media bundles assetThe Asset resource name of this media bundle.google_ads;
ad_group_ad_ad_app_ad_imagesTEXTAd group ad ad app ad imagesList of image assets that may be displayed with the ad.google_ads;
ad_group_ad_ad_app_ad_images_assetTEXTAd group ad ad app ad images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_app_ad_mandatory_ad_textTEXTAd group ad ad app ad mandatory ad textMandatory ad text.google_ads;
ad_group_ad_ad_app_ad_youtube_videosTEXTAd group ad ad app ad youtube videosList of YouTube video assets that may be displayed with the ad.google_ads;
ad_group_ad_ad_app_ad_youtube_videos_assetTEXTAd group ad ad app ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_app_engagement_ad_descriptionsTEXTAd group ad ad app engagement ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_group_ad_ad_app_engagement_ad_headlinesTEXTAd group ad ad app engagement ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_group_ad_ad_app_engagement_ad_imagesTEXTAd group ad ad app engagement ad imagesList of image assets that may be displayed with the ad.google_ads;
ad_group_ad_ad_app_engagement_ad_images_assetTEXTAd group ad ad app engagement ad images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_app_engagement_ad_videosTEXTAd group ad ad app engagement ad videosList of video assets that may be displayed with the ad.google_ads;
ad_group_ad_ad_app_engagement_ad_videos_assetTEXTAd group ad ad app engagement ad videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_app_pre_registration_ad_descriptionsTEXTAd group ad ad app pre registration ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_group_ad_ad_app_pre_registration_ad_headlinesTEXTAd group ad ad app pre registration ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_group_ad_ad_app_pre_registration_ad_imagesTEXTAd group ad ad app pre registration ad imagesList of image asset IDs whose images may be displayed with the ad.google_ads;
ad_group_ad_ad_app_pre_registration_ad_images_assetTEXTAd group ad ad app pre registration ad images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_app_pre_registration_ad_youtube_videosTEXTAd group ad ad app pre registration ad youtube videosList of YouTube video asset IDs whose videos may be displayed with the ad.google_ads;
ad_group_ad_ad_app_pre_registration_ad_youtube_videos_assetTEXTAd group ad ad app pre registration ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_call_ad_business_nameTEXTAd group ad ad call ad business nameThe business name in the ad.google_ads;
ad_group_ad_ad_call_ad_call_trackedBOOLEANAd group ad ad call ad call trackedWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.google_ads;
ad_group_ad_ad_call_ad_conversion_actionTEXTAd group ad ad call ad conversion actionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.google_ads;
ad_group_ad_ad_call_ad_conversion_reporting_stateTEXTAd group ad ad call ad conversion reporting stateThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.google_ads;
ad_group_ad_ad_call_ad_country_codeTEXTAd group ad ad call ad country codeThe country code in the ad.google_ads;
ad_group_ad_ad_call_ad_description1TEXTAd group ad ad call ad description1The first line of the ad's description.google_ads;
ad_group_ad_ad_call_ad_description2TEXTAd group ad ad call ad description2The second line of the ad's description.google_ads;
ad_group_ad_ad_call_ad_disable_call_conversionBOOLEANAd group ad ad call ad disable call conversionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.google_ads;
ad_group_ad_ad_call_ad_headline1TEXTAd group ad ad call ad headline1First headline in the ad.google_ads;
ad_group_ad_ad_call_ad_headline2TEXTAd group ad ad call ad headline2Second headline in the ad.google_ads;
ad_group_ad_ad_call_ad_path1TEXTAd group ad ad call ad path1First part of text that can be appended to the URL in the ad. Optional.google_ads;
ad_group_ad_ad_call_ad_path2TEXTAd group ad ad call ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.google_ads;
ad_group_ad_ad_call_ad_phone_numberTEXTAd group ad ad call ad phone numberThe phone number in the ad.google_ads;
ad_group_ad_ad_call_ad_phone_number_verification_urlTEXTAd group ad ad call ad phone number verification urlThe URL to be used for phone number verification.google_ads;
ad_group_ad_ad_device_preferenceTEXTAd group ad ad device preferenceThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.google_ads;
TEXTAd group ad ad discovery carousel ad business nameRequired. The Advertiser/brand name.google_ads;
TEXTAd group ad ad discovery carousel ad call to action textCall to action text.google_ads;
TEXTAd group ad ad discovery carousel ad carousel cardsRequired. Carousel cards that will display with the ad. Min 2 max 10.google_ads;
TEXTAd group ad ad discovery carousel ad carousel cards assetThe Asset resource name of this discovery carousel card.google_ads;
TEXTAd group ad ad discovery carousel ad descriptionRequired. The descriptive text of the ad.google_ads;
TEXTAd group ad ad discovery carousel ad headlineRequired. Headline of the ad.google_ads;
TEXTAd group ad ad discovery carousel ad logo imageRequired. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%).google_ads;
TEXTAd group ad ad discovery carousel ad logo image assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_business_nameTEXTAd group ad ad discovery multi asset ad business nameThe Advertiser/brand name. Maximum display width is 25. Required.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_call_to_action_textTEXTAd group ad ad discovery multi asset ad call to action textCall to action text.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_descriptionsTEXTAd group ad ad discovery multi asset ad descriptionsThe descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_headlinesTEXTAd group ad ad discovery multi asset ad headlinesHeadline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_lead_form_onlyBOOLEANAd group ad ad discovery multi asset ad lead form onlyBoolean option that indicates if this ad must be served with lead form.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_logo_imagesTEXTAd group ad ad discovery multi asset ad logo imagesLogo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%). At least 1 and max 5 logo images can be specified.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_logo_images_assetTEXTAd group ad ad discovery multi asset ad logo images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_marketing_imagesTEXTAd group ad ad discovery multi asset ad marketing imagesMarketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_marketing_images_assetTEXTAd group ad ad discovery multi asset ad marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_portrait_marketing_imagesTEXTAd group ad ad discovery multi asset ad portrait marketing imagesPortrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_portrait_marketing_images_assetTEXTAd group ad ad discovery multi asset ad portrait marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_square_marketing_imagesTEXTAd group ad ad discovery multi asset ad square marketing imagesSquare marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_square_marketing_images_assetTEXTAd group ad ad discovery multi asset ad square marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_display_upload_ad_display_upload_product_typeTEXTAd group ad ad display upload ad display upload product typeThe product type of this ad. See comments on the enum for details.google_ads;
ad_group_ad_ad_display_upload_ad_media_bundleTEXTAd group ad ad display upload ad media bundleA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.google_ads;
ad_group_ad_ad_display_upload_ad_media_bundle_assetTEXTAd group ad ad display upload ad media bundle assetThe Asset resource name of this media bundle.google_ads;
ad_group_ad_ad_display_urlTEXTAd group ad ad display urlThe URL that appears in the ad description for some ad formats.google_ads;
ad_group_ad_ad_expanded_dynamic_search_ad_descriptionTEXTAd group ad ad expanded dynamic search ad descriptionThe description of the ad.google_ads;
ad_group_ad_ad_expanded_dynamic_search_ad_description2TEXTAd group ad ad expanded dynamic search ad description2The second description of the ad.google_ads;
ad_group_ad_ad_expanded_text_ad_descriptionTEXTAd group ad ad expanded text ad descriptionThe description of the ad.google_ads;
ad_group_ad_ad_expanded_text_ad_description2TEXTAd group ad ad expanded text ad description2The second description of the ad.google_ads;
ad_group_ad_ad_expanded_text_ad_headline_part1TEXTAd group ad ad expanded text ad headline part1The first part of the ad's headline.google_ads;
ad_group_ad_ad_expanded_text_ad_headline_part2TEXTAd group ad ad expanded text ad headline part2The second part of the ad's headline.google_ads;
ad_group_ad_ad_expanded_text_ad_headline_part3TEXTAd group ad ad expanded text ad headline part3The third part of the ad's headline.google_ads;
ad_group_ad_ad_expanded_text_ad_path1TEXTAd group ad ad expanded text ad path1The text that can appear alongside the ad's displayed URL.google_ads;
ad_group_ad_ad_expanded_text_ad_path2TEXTAd group ad ad expanded text ad path2Additional text that can appear alongside the ad's displayed URL.google_ads;
ad_group_ad_ad_final_app_urlsTEXTAd group ad ad final app urlsA list of final app URLs that will be used on mobile if the user has the specific app installed.google_ads;
ad_group_ad_ad_final_mobile_urlsTEXTAd group ad ad final mobile urlsThe list of possible final mobile URLs after all cross-domain redirects for the ad.google_ads;
ad_group_ad_ad_final_url_suffixTEXTAd group ad ad final url suffixThe suffix to use when constructing a final URL.google_ads;
ad_group_ad_ad_final_urlsTEXTAd group ad ad final urlsThe list of possible final URLs after all cross-domain redirects for the ad.google_ads;
ad_group_ad_ad_groupTEXTAd group ad ad groupThe ad group to which the ad belongs.google_ads;
ad_group_ad_ad_hotel_adTEXTAd group ad ad hotel adDetails pertaining to a hotel ad.google_ads;
ad_group_ad_ad_idNUMERICAd group ad ad idThe ID of the ad.google_ads;
ad_group_ad_ad_image_ad_image_urlTEXTAd group ad ad image ad image urlURL of the full size image.google_ads;
ad_group_ad_ad_image_ad_media_fileTEXTAd group ad ad image ad media fileThe MediaFile resource to use for the image.google_ads;
ad_group_ad_ad_image_ad_mime_typeTEXTAd group ad ad image ad mime typeThe mime type of the image.google_ads;
ad_group_ad_ad_image_ad_nameTEXTAd group ad ad image ad nameThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.google_ads;
ad_group_ad_ad_image_ad_pixel_heightNUMERICAd group ad ad image ad pixel heightHeight in pixels of the full size image.google_ads;
ad_group_ad_ad_image_ad_pixel_widthNUMERICAd group ad ad image ad pixel widthWidth in pixels of the full size image.google_ads;
ad_group_ad_ad_image_ad_preview_image_urlTEXTAd group ad ad image ad preview image urlURL of the preview size image.google_ads;
ad_group_ad_ad_image_ad_preview_pixel_heightNUMERICAd group ad ad image ad preview pixel heightHeight in pixels of the preview size image.google_ads;
ad_group_ad_ad_image_ad_preview_pixel_widthNUMERICAd group ad ad image ad preview pixel widthWidth in pixels of the preview size image.google_ads;
ad_group_ad_ad_legacy_app_install_adTEXTAd group ad ad legacy app install adDetails pertaining to a legacy app install ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_accent_colorTEXTAd group ad ad legacy responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad legacy responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_business_nameTEXTAd group ad ad legacy responsive display ad business nameThe business name in the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_textTEXTAd group ad ad legacy responsive display ad call to action textThe call-to-action text for the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_descriptionTEXTAd group ad ad legacy responsive display ad descriptionThe description of the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_format_settingTEXTAd group ad ad legacy responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_logo_imageTEXTAd group ad ad legacy responsive display ad logo imageThe MediaFile resource name of the logo image used in the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_long_headlineTEXTAd group ad ad legacy responsive display ad long headlineThe long version of the ad's headline.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_main_colorTEXTAd group ad ad legacy responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_marketing_imageTEXTAd group ad ad legacy responsive display ad marketing imageThe MediaFile resource name of the marketing image used in the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_price_prefixTEXTAd group ad ad legacy responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_promo_textTEXTAd group ad ad legacy responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_short_headlineTEXTAd group ad ad legacy responsive display ad short headlineThe short version of the ad's headline.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_square_logo_imageTEXTAd group ad ad legacy responsive display ad square logo imageThe MediaFile resource name of the square logo image used in the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd group ad ad legacy responsive display ad square marketing imageThe MediaFile resource name of the square marketing image used in the ad.google_ads;
ad_group_ad_ad_local_ad_call_to_actionsTEXTAd group ad ad local ad call to actionsList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. At least 1 and at most 5 call-to-actions must be specified.google_ads;
ad_group_ad_ad_local_ad_descriptionsTEXTAd group ad ad local ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.google_ads;
ad_group_ad_ad_local_ad_headlinesTEXTAd group ad ad local ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.google_ads;
ad_group_ad_ad_local_ad_logo_imagesTEXTAd group ad ad local ad logo imagesList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.google_ads;
ad_group_ad_ad_local_ad_logo_images_assetTEXTAd group ad ad local ad logo images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_local_ad_marketing_imagesTEXTAd group ad ad local ad marketing imagesList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.google_ads;
ad_group_ad_ad_local_ad_marketing_images_assetTEXTAd group ad ad local ad marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_local_ad_path1TEXTAd group ad ad local ad path1First part of optional text that can be appended to the URL in the ad.google_ads;
ad_group_ad_ad_local_ad_path2TEXTAd group ad ad local ad path2Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads;
ad_group_ad_ad_local_ad_videosTEXTAd group ad ad local ad videosList of YouTube video assets that may be displayed with the ad. At least 1 and at most 20 video assets must be specified.google_ads;
ad_group_ad_ad_local_ad_videos_assetTEXTAd group ad ad local ad videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_nameTEXTAd group ad ad nameThe name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.google_ads;
ad_group_ad_ad_resource_nameTEXTAd group ad ad resource nameThe resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}google_ads;
ad_group_ad_ad_responsive_display_ad_accent_colorTEXTAd group ad ad responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_group_ad_ad_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads;
ad_group_ad_ad_responsive_display_ad_business_nameTEXTAd group ad ad responsive display ad business nameThe advertiser/brand name. Maximum display width is 25.google_ads;
ad_group_ad_ad_responsive_display_ad_call_to_action_textTEXTAd group ad ad responsive display ad call to action textThe call-to-action text for the ad. Maximum display width is 30.google_ads;
ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd group ad ad responsive display ad control spec enable asset enhancementsWhether the advertiser has opted into the asset enhancements feature.google_ads;
ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd group ad ad responsive display ad control spec enable autogen videoWhether the advertiser has opted into auto-gen video feature.google_ads;
ad_group_ad_ad_responsive_display_ad_descriptionsTEXTAd group ad ad responsive display ad descriptionsDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.google_ads;
ad_group_ad_ad_responsive_display_ad_format_settingTEXTAd group ad ad responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads;
ad_group_ad_ad_responsive_display_ad_headlinesTEXTAd group ad ad responsive display ad headlinesShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.google_ads;
ad_group_ad_ad_responsive_display_ad_logo_imagesTEXTAd group ad ad responsive display ad logo imagesLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads;
ad_group_ad_ad_responsive_display_ad_logo_images_assetTEXTAd group ad ad responsive display ad logo images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_responsive_display_ad_long_headlineTEXTAd group ad ad responsive display ad long headlineA required long format headline. The maximum length is 90 characters.google_ads;
ad_group_ad_ad_responsive_display_ad_main_colorTEXTAd group ad ad responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_group_ad_ad_responsive_display_ad_marketing_imagesTEXTAd group ad ad responsive display ad marketing imagesMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.google_ads;
ad_group_ad_ad_responsive_display_ad_marketing_images_assetTEXTAd group ad ad responsive display ad marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_responsive_display_ad_price_prefixTEXTAd group ad ad responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads;
ad_group_ad_ad_responsive_display_ad_promo_textTEXTAd group ad ad responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads;
ad_group_ad_ad_responsive_display_ad_square_logo_imagesTEXTAd group ad ad responsive display ad square logo imagesSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads;
ad_group_ad_ad_responsive_display_ad_square_logo_images_assetTEXTAd group ad ad responsive display ad square logo images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_responsive_display_ad_square_marketing_imagesTEXTAd group ad ad responsive display ad square marketing imagesSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.google_ads;
ad_group_ad_ad_responsive_display_ad_square_marketing_images_assetTEXTAd group ad ad responsive display ad square marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_responsive_display_ad_youtube_videosTEXTAd group ad ad responsive display ad youtube videosOptional YouTube videos for the ad. A maximum of 5 videos can be specified.google_ads;
ad_group_ad_ad_responsive_display_ad_youtube_videos_assetTEXTAd group ad ad responsive display ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_responsive_search_ad_descriptionsTEXTAd group ad ad responsive search ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_group_ad_ad_responsive_search_ad_headlinesTEXTAd group ad ad responsive search ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_group_ad_ad_responsive_search_ad_path1TEXTAd group ad ad responsive search ad path1First part of text that can be appended to the URL in the ad.google_ads;
ad_group_ad_ad_responsive_search_ad_path2TEXTAd group ad ad responsive search ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads;
ad_group_ad_ad_shopping_comparison_listing_ad_headlineTEXTAd group ad ad shopping comparison listing ad headlineHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.google_ads;
ad_group_ad_ad_shopping_product_adTEXTAd group ad ad shopping product adDetails pertaining to a Shopping product ad.google_ads;
ad_group_ad_ad_shopping_smart_adTEXTAd group ad ad shopping smart adDetails pertaining to a Smart Shopping ad.google_ads;
ad_group_ad_ad_smart_campaign_ad_descriptionsTEXTAd group ad ad smart campaign ad descriptionsList of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets.google_ads;
ad_group_ad_ad_smart_campaign_ad_headlinesTEXTAd group ad ad smart campaign ad headlinesList of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets.google_ads;
ad_group_ad_ad_strengthTEXTAd group ad ad strengthOverall ad strength for this ad group ad.google_ads;
ad_group_ad_ad_system_managed_resource_sourceTEXTAd group ad ad system managed resource sourceIf this ad is system managed, then this field will indicate the source. This field is read-only.google_ads;
ad_group_ad_ad_text_ad_description1TEXTAd group ad ad text ad description1The first line of the ad's description.google_ads;
ad_group_ad_ad_text_ad_description2TEXTAd group ad ad text ad description2The second line of the ad's description.google_ads;
ad_group_ad_ad_text_ad_headlineTEXTAd group ad ad text ad headlineThe headline of the ad.google_ads;
ad_group_ad_ad_tracking_url_templateTEXTAd group ad ad tracking url templateThe URL template for constructing a tracking URL.google_ads;
ad_group_ad_ad_typeTEXTAd group ad ad typeThe type of ad.google_ads;
ad_group_ad_ad_url_collectionsTEXTAd group ad ad url collectionsAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.google_ads;
ad_group_ad_ad_url_custom_parametersTEXTAd group ad ad url custom parametersThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations.google_ads;
ad_group_ad_ad_video_ad_bumper_companion_banner_assetTEXTAd group ad ad video ad bumper companion banner assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_video_ad_in_feed_description1TEXTAd group ad ad video ad in feed description1First text line for the ad.google_ads;
ad_group_ad_ad_video_ad_in_feed_description2TEXTAd group ad ad video ad in feed description2Second text line for the ad.google_ads;
ad_group_ad_ad_video_ad_in_feed_headlineTEXTAd group ad ad video ad in feed headlineThe headline of the ad.google_ads;
ad_group_ad_ad_video_ad_in_feed_thumbnailTEXTAd group ad ad video ad in feed thumbnailVideo thumbnail image to use.google_ads;
ad_group_ad_ad_video_ad_in_stream_action_button_labelTEXTAd group ad ad video ad in stream action button labelLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.google_ads;
ad_group_ad_ad_video_ad_in_stream_action_headlineTEXTAd group ad ad video ad in stream action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.google_ads;
ad_group_ad_ad_video_ad_in_stream_companion_banner_assetTEXTAd group ad ad video ad in stream companion banner assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_video_ad_non_skippable_action_button_labelTEXTAd group ad ad video ad non skippable action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.google_ads;
ad_group_ad_ad_video_ad_non_skippable_action_headlineTEXTAd group ad ad video ad non skippable action headlineAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.google_ads;
ad_group_ad_ad_video_ad_non_skippable_companion_banner_assetTEXTAd group ad ad video ad non skippable companion banner assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_video_ad_out_stream_descriptionTEXTAd group ad ad video ad out stream descriptionThe description line.google_ads;
ad_group_ad_ad_video_ad_out_stream_headlineTEXTAd group ad ad video ad out stream headlineThe headline of the ad.google_ads;
ad_group_ad_ad_video_ad_video_assetTEXTAd group ad ad video ad video assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_video_responsive_ad_breadcrumb1TEXTAd group ad ad video responsive ad breadcrumb1First part of text that appears in the ad with the displayed URL.google_ads;
ad_group_ad_ad_video_responsive_ad_breadcrumb2TEXTAd group ad ad video responsive ad breadcrumb2Second part of text that appears in the ad with the displayed URL.google_ads;
ad_group_ad_ad_video_responsive_ad_call_to_actionsTEXTAd group ad ad video responsive ad call to actionsList of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_companion_bannersTEXTAd group ad ad video responsive ad companion bannersList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_companion_banners_assetTEXTAd group ad ad video responsive ad companion banners assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_video_responsive_ad_descriptionsTEXTAd group ad ad video responsive ad descriptionsList of text assets used for the description. Currently, only a single value for the description is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_headlinesTEXTAd group ad ad video responsive ad headlinesList of text assets used for the short headline, for example, the "Call To Action" banner. Currently, only a single value for the short headline is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_long_headlinesTEXTAd group ad ad video responsive ad long headlinesList of text assets used for the long headline. Currently, only a single value for the long headline is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_videosTEXTAd group ad ad video responsive ad videosList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_videos_assetTEXTAd group ad ad video responsive ad videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_labelsTEXTAd group ad labelsThe resource names of labels attached to this ad group ad.google_ads;
ad_group_ad_policy_summary_approval_statusTEXTAd group ad policy summary approval statusThe overall approval status of this ad, calculated based on the status of its individual policy topic entries.google_ads;
ad_group_ad_policy_summary_policy_topic_entriesTEXTAd group ad policy summary policy topic entriesThe list of policy findings for this ad.google_ads;
ad_group_ad_policy_summary_review_statusTEXTAd group ad policy summary review statusWhere in the review process this ad is.google_ads;
ad_group_ad_resource_nameTEXTAd group ad resource nameThe resource name of the ad. Ad group ad resource names have the form: customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}google_ads;
ad_group_ad_statusTEXTAd group ad statusThe status of the ad.google_ads;
ad_group_audience_setting_use_audience_groupedBOOLEANAd group audience setting use audience groupedIf true, this ad group uses an Audience resource for audience targeting. If false, this ad group may use audience segment criteria instead.google_ads;
ad_group_criterion_ad_groupTEXTAd group criterion ad groupThe ad group to which the criterion belongs.google_ads;
ad_group_criterion_app_payment_model_typeTEXTAd group criterion app payment model typeType of the app payment model.google_ads;
ad_group_criterion_audience_audienceTEXTAd group criterion audience audienceThe Audience resource name.google_ads;
ad_group_criterion_combined_audience_combined_audienceTEXTAd group criterion combined audience combined audienceThe CombinedAudience resource name.google_ads;
ad_group_criterion_cpc_bid_microsNUMERICAd group criterion cpc bid microsThe CPC (cost-per-click) bid.google_ads;
ad_group_criterion_cpm_bid_microsNUMERICAd group criterion cpm bid microsThe CPM (cost-per-thousand viewable impressions) bid.google_ads;
ad_group_criterion_cpv_bid_microsNUMERICAd group criterion cpv bid microsThe CPV (cost-per-view) bid.google_ads;
ad_group_criterion_custom_affinity_custom_affinityTEXTAd group criterion custom affinity custom affinityThe CustomInterest resource name.google_ads;
ad_group_criterion_custom_audience_custom_audienceTEXTAd group criterion custom audience custom audienceThe CustomAudience resource name.google_ads;
ad_group_criterion_custom_intent_custom_intentTEXTAd group criterion custom intent custom intentThe CustomInterest resource name.google_ads;
ad_group_criterion_disapproval_reasonsTEXTAd group criterion disapproval reasonsList of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only.google_ads;
ad_group_criterion_display_nameTEXTAd group criterion display nameThe display name of the criterion. This field is ignored for mutates.google_ads;
ad_group_criterion_effective_cpv_bid_microsNUMERICAd group criterion effective cpv bid microsThe effective CPV (cost-per-view) bid.google_ads;
ad_group_criterion_effective_cpv_bid_sourceTEXTAd group criterion effective cpv bid sourceSource of the effective CPV bid.google_ads;
ad_group_criterion_effective_percent_cpc_bid_microsNUMERICAd group criterion effective percent cpc bid microsThe effective Percent CPC bid amount.google_ads;
ad_group_criterion_effective_percent_cpc_bid_sourceTEXTAd group criterion effective percent cpc bid sourceSource of the effective Percent CPC bid.google_ads;
ad_group_criterion_income_range_typeTEXTAd group criterion income range typeType of the income range.google_ads;
ad_group_criterion_labelsTEXTAd group criterion labelsThe resource names of labels attached to this ad group criterion.google_ads;
ad_group_criterion_listing_group_case_value_hotel_city_city_criterionTEXTAd group criterion listing group case value hotel city city criterionThe Geo Target Constant resource name.google_ads;
ad_group_criterion_listing_group_case_value_hotel_class_valueNUMERICAd group criterion listing group case value hotel class valueLong value of the hotel class.google_ads;
ad_group_criterion_listing_group_case_value_hotel_country_region_country_region_criterionTEXTAd group criterion listing group case value hotel country region country region criterionThe Geo Target Constant resource name.google_ads;
ad_group_criterion_listing_group_case_value_hotel_id_valueTEXTAd group criterion listing group case value hotel id valueString value of the hotel ID.google_ads;
ad_group_criterion_listing_group_case_value_hotel_state_state_criterionTEXTAd group criterion listing group case value hotel state state criterionThe Geo Target Constant resource name.google_ads;
ad_group_criterion_listing_group_case_value_product_bidding_category_country_codeTEXTAd group criterion listing group case value product bidding category country codeTwo-letter upper-case country code of the product bidding category. It must match the campaign.shopping_setting.sales_country field.google_ads;
ad_group_criterion_listing_group_case_value_product_bidding_category_idNUMERICAd group criterion listing group case value product bidding category idID of the product bidding category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436google_ads;
ad_group_criterion_listing_group_case_value_product_bidding_category_levelTEXTAd group criterion listing group case value product bidding category levelLevel of the product bidding category.google_ads;
ad_group_criterion_listing_group_case_value_product_brand_valueTEXTAd group criterion listing group case value product brand valueString value of the product brand.google_ads;
ad_group_criterion_listing_group_case_value_product_channel_channelTEXTAd group criterion listing group case value product channel channelValue of the locality.google_ads;
ad_group_criterion_listing_group_case_value_product_channel_exclusivity_channel_exclusivityTEXTAd group criterion listing group case value product channel exclusivity channel exclusivityValue of the availability.google_ads;
ad_group_criterion_listing_group_case_value_product_condition_conditionTEXTAd group criterion listing group case value product condition conditionValue of the condition.google_ads;
ad_group_criterion_listing_group_case_value_product_custom_attribute_indexTEXTAd group criterion listing group case value product custom attribute indexIndicates the index of the custom attribute.google_ads;
ad_group_criterion_listing_group_case_value_product_custom_attribute_valueTEXTAd group criterion listing group case value product custom attribute valueString value of the product custom attribute.google_ads;
ad_group_criterion_listing_group_case_value_product_item_id_valueTEXTAd group criterion listing group case value product item id valueValue of the id.google_ads;
ad_group_criterion_listing_group_case_value_product_type_levelTEXTAd group criterion listing group case value product type levelLevel of the type.google_ads;
ad_group_criterion_listing_group_case_value_product_type_valueTEXTAd group criterion listing group case value product type valueValue of the type.google_ads;
ad_group_criterion_listing_group_parent_ad_group_criterionTEXTAd group criterion listing group parent ad group criterionResource name of ad group criterion which is the parent listing group subdivision. Null for the root group.google_ads;
ad_group_criterion_listing_group_typeTEXTAd group criterion listing group typeType of the listing group.google_ads;
ad_group_criterion_mobile_app_category_mobile_app_category_constantTEXTAd group criterion mobile app category mobile app category constantThe mobile app category constant resource name.google_ads;
ad_group_criterion_mobile_application_app_idTEXTAd group criterion mobile application app idA string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.google_ads;
ad_group_criterion_mobile_application_nameTEXTAd group criterion mobile application nameName of this mobile application.google_ads;
ad_group_criterion_parental_status_typeTEXTAd group criterion parental status typeType of the parental status.google_ads;
ad_group_criterion_percent_cpc_bid_microsNUMERICAd group criterion percent cpc bid microsThe CPC bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].google_ads;
ad_group_criterion_placement_urlTEXTAd group criterion placement urlURL of the placement. For example, "http://www.domain.com".google_ads;
ad_group_criterion_resource_nameTEXTAd group criterion resource nameThe resource name of the ad group criterion. Ad group criterion resource names have the form: customers/{customer_id}/adGroupCriteria/{ad_group_id}~{criterion_id}google_ads;
ad_group_criterion_topic_pathTEXTAd group criterion topic pathThe category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.google_ads;
ad_group_criterion_typeTEXTAd group criterion typeThe type of the criterion.google_ads;
ad_group_criterion_user_interest_user_interest_categoryTEXTAd group criterion user interest user interest categoryThe UserInterest resource name.google_ads;
ad_group_criterion_user_list_user_listTEXTAd group criterion user list user listThe User List resource name.google_ads;
ad_group_criterion_webpage_conditionsTEXTAd group criterion webpage conditionsConditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_group_criterion_webpage_coverage_percentageNUMERICAd group criterion webpage coverage percentageWebsite criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.google_ads;
ad_group_criterion_webpage_criterion_nameTEXTAd group criterion webpage criterion nameThe name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_group_criterion_webpage_sample_sample_urlsTEXTAd group criterion webpage sample sample urlsWebpage sample urlsgoogle_ads;
ad_group_criterion_youtube_channel_channel_idTEXTAd group criterion youtube channel channel idThe YouTube uploader channel id or the channel code of a YouTube channel.google_ads;
ad_group_criterion_youtube_video_video_idTEXTAd group criterion youtube video video idYouTube video id as it appears on the YouTube watch page.google_ads;
ad_group_effective_cpc_bid_microsNUMERICAd group effective cpc bid microsValue will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null.google_ads;
ad_group_excluded_parent_asset_field_typesTEXTAd group excluded parent asset field typesThe asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels.google_ads;
ad_group_excluded_parent_asset_set_typesTEXTAd group excluded parent asset set typesThe asset set types that should be excluded from this ad group. Asset set links with these types will not be inherited by this ad group from the upper levels. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this ad group, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this ad group. Only LOCATION_SYNC is currently supported.google_ads;
ad_group_explorer_auto_optimizer_setting_opt_inBOOLEANAd group explorer auto optimizer setting opt inIndicates whether the optimizer is turned on.google_ads;
ad_group_idTEXTAd group idThe ID of the ad group.google_ads; apple_search_ads; bing; google_search_ads; pinterest; tiktok;
ad_group_labelsTEXTAd group labelsThe resource names of labels attached to this ad group.google_ads; google_search_ads;
ad_group_nameTEXTAd group nameThe name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.google_ads; apple_search_ads; bing; pinterest; tiktok;
ad_group_percent_cpc_bid_microsNUMERICAd group percent cpc bid microsThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].google_ads;
ad_group_resource_nameTEXTAd group resource nameThe resource name of the ad group. Ad group resource names have the form: customers/{customer_id}/adGroups/{ad_group_id}google_ads;
ad_group_statusTEXTAd group statusThe status of the ad group.google_ads; apple_search_ads; google_search_ads; pinterest;
ad_group_target_cpa_microsNUMERICAd group target cpa microsThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads;
ad_group_target_cpm_microsNUMERICAd group target cpm microsAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.google_ads;
ad_group_target_roasNUMERICAd group target roasThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads;
ad_group_typeTEXTAd group typeThe type of the ad group.google_ads; google_search_ads;
ad_hotel_adTEXTAd hotel adDetails pertaining to a hotel ad.google_ads;
ad_image_ad_image_urlTEXTAd image ad image urlURL of the full size image.google_ads;
ad_image_ad_media_fileTEXTAd image ad media fileThe MediaFile resource to use for the image.google_ads;
ad_image_ad_mime_typeTEXTAd image ad mime typeThe mime type of the image.google_ads;
ad_image_ad_nameTEXTAd image ad nameThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.google_ads;
ad_image_ad_pixel_heightNUMERICAd image ad pixel heightHeight in pixels of the full size image.google_ads;
ad_image_ad_pixel_widthNUMERICAd image ad pixel widthWidth in pixels of the full size image.google_ads;
ad_image_ad_preview_image_urlTEXTAd image ad preview image urlURL of the preview size image.google_ads;
ad_image_ad_preview_pixel_heightNUMERICAd image ad preview pixel heightHeight in pixels of the preview size image.google_ads;
ad_image_ad_preview_pixel_widthNUMERICAd image ad preview pixel widthWidth in pixels of the preview size image.google_ads;
ad_legacy_app_install_adTEXTAd legacy app install adDetails pertaining to a legacy app install ad.google_ads;
ad_legacy_responsive_display_ad_accent_colorTEXTAd legacy responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd legacy responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads;
ad_legacy_responsive_display_ad_business_nameTEXTAd legacy responsive display ad business nameThe business name in the ad.google_ads;
ad_legacy_responsive_display_ad_call_to_action_textTEXTAd legacy responsive display ad call to action textThe call-to-action text for the ad.google_ads;
ad_legacy_responsive_display_ad_descriptionTEXTAd legacy responsive display ad descriptionThe description of the ad.google_ads;
ad_legacy_responsive_display_ad_format_settingTEXTAd legacy responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads;
ad_legacy_responsive_display_ad_logo_imageTEXTAd legacy responsive display ad logo imageThe MediaFile resource name of the logo image used in the ad.google_ads;
ad_legacy_responsive_display_ad_long_headlineTEXTAd legacy responsive display ad long headlineThe long version of the ad's headline.google_ads;
ad_legacy_responsive_display_ad_main_colorTEXTAd legacy responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_legacy_responsive_display_ad_marketing_imageTEXTAd legacy responsive display ad marketing imageThe MediaFile resource name of the marketing image used in the ad.google_ads;
ad_legacy_responsive_display_ad_price_prefixTEXTAd legacy responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads;
ad_legacy_responsive_display_ad_promo_textTEXTAd legacy responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads;
ad_legacy_responsive_display_ad_short_headlineTEXTAd legacy responsive display ad short headlineThe short version of the ad's headline.google_ads;
ad_legacy_responsive_display_ad_square_logo_imageTEXTAd legacy responsive display ad square logo imageThe MediaFile resource name of the square logo image used in the ad.google_ads;
ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd legacy responsive display ad square marketing imageThe MediaFile resource name of the square marketing image used in the ad.google_ads;
ad_local_ad_call_to_actionsTEXTAd local ad call to actionsList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. At least 1 and at most 5 call-to-actions must be specified.google_ads;
ad_local_ad_descriptionsTEXTAd local ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.google_ads;
ad_local_ad_headlinesTEXTAd local ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.google_ads;
ad_local_ad_logo_imagesTEXTAd local ad logo imagesList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.google_ads;
ad_local_ad_logo_images_assetTEXTAd local ad logo images assetThe Asset resource name of this image.google_ads;
ad_local_ad_marketing_imagesTEXTAd local ad marketing imagesList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.google_ads;
ad_local_ad_marketing_images_assetTEXTAd local ad marketing images assetThe Asset resource name of this image.google_ads;
ad_local_ad_path1TEXTAd local ad path1First part of optional text that can be appended to the URL in the ad.google_ads;
ad_local_ad_path2TEXTAd local ad path2Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads;
ad_local_ad_videosTEXTAd local ad videosList of YouTube video assets that may be displayed with the ad. At least 1 and at most 20 video assets must be specified.google_ads;
ad_local_ad_videos_assetTEXTAd local ad videos assetThe Asset resource name of this video.google_ads;
ad_network_typeTEXTAd network typeAd network type.google_ads;
ad_network_type1TEXTAd network type1Ad network type.google_ads;
ad_network_type2TEXTAd network type2Ad network type.google_ads;
ad_resource_nameTEXTAd resource nameThe resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}google_ads;
ad_responsive_display_ad_accent_colorTEXTAd responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_responsive_display_ad_allow_flexible_colorBOOLEANAd responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads;
ad_responsive_display_ad_business_nameTEXTAd responsive display ad business nameThe advertiser/brand name. Maximum display width is 25.google_ads;
ad_responsive_display_ad_call_to_action_textTEXTAd responsive display ad call to action textThe call-to-action text for the ad. Maximum display width is 30.google_ads;
ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd responsive display ad control spec enable asset enhancementsWhether the advertiser has opted into the asset enhancements feature.google_ads;
ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd responsive display ad control spec enable autogen videoWhether the advertiser has opted into auto-gen video feature.google_ads;
ad_responsive_display_ad_descriptionsTEXTAd responsive display ad descriptionsDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.google_ads;
ad_responsive_display_ad_format_settingTEXTAd responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads;
ad_responsive_display_ad_headlinesTEXTAd responsive display ad headlinesShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.google_ads;
ad_responsive_display_ad_logo_imagesTEXTAd responsive display ad logo imagesLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads;
ad_responsive_display_ad_logo_images_assetTEXTAd responsive display ad logo images assetThe Asset resource name of this image.google_ads;
ad_responsive_display_ad_long_headlineTEXTAd responsive display ad long headlineA required long format headline. The maximum length is 90 characters.google_ads;
ad_responsive_display_ad_main_colorTEXTAd responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_responsive_display_ad_marketing_imagesTEXTAd responsive display ad marketing imagesMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.google_ads;
ad_responsive_display_ad_marketing_images_assetTEXTAd responsive display ad marketing images assetThe Asset resource name of this image.google_ads;
ad_responsive_display_ad_price_prefixTEXTAd responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads;
ad_responsive_display_ad_promo_textTEXTAd responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads;
ad_responsive_display_ad_square_logo_imagesTEXTAd responsive display ad square logo imagesSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads;
ad_responsive_display_ad_square_logo_images_assetTEXTAd responsive display ad square logo images assetThe Asset resource name of this image.google_ads;
ad_responsive_display_ad_square_marketing_imagesTEXTAd responsive display ad square marketing imagesSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.google_ads;
ad_responsive_display_ad_square_marketing_images_assetTEXTAd responsive display ad square marketing images assetThe Asset resource name of this image.google_ads;
ad_responsive_display_ad_youtube_videosTEXTAd responsive display ad youtube videosOptional YouTube videos for the ad. A maximum of 5 videos can be specified.google_ads;
ad_responsive_display_ad_youtube_videos_assetTEXTAd responsive display ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_responsive_search_ad_descriptionsTEXTAd responsive search ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_responsive_search_ad_headlinesTEXTAd responsive search ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_responsive_search_ad_path1TEXTAd responsive search ad path1First part of text that can be appended to the URL in the ad.google_ads;
ad_responsive_search_ad_path2TEXTAd responsive search ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads;
ad_rotation_modeTEXTAd rotation modeThe ad rotation mode of the ad group.google_ads;
ad_schedule_day_of_weekTEXTAd schedule day of weekDay of the week the schedule applies to. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_schedule_end_hourNUMERICAd schedule end hourEnding hour in 24 hour time; 24 signifies end of the day. This field must be between 0 and 24, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_schedule_end_minuteTEXTAd schedule end minuteMinutes after the end hour at which this schedule ends. The schedule is exclusive of the end minute. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_schedule_start_hourNUMERICAd schedule start hourStarting hour in 24 hour time. This field must be between 0 and 23, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_schedule_start_minuteTEXTAd schedule start minuteMinutes after the start hour at which this schedule starts. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_serving_optimization_statusTEXTAd serving optimization statusThe ad serving optimization status of the campaign.google_ads;
ad_shopping_comparison_listing_ad_headlineTEXTAd shopping comparison listing ad headlineHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.google_ads;
ad_shopping_product_adTEXTAd shopping product adDetails pertaining to a Shopping product ad.google_ads;
ad_shopping_smart_adTEXTAd shopping smart adDetails pertaining to a Smart Shopping ad.google_ads;
ad_smart_campaign_ad_descriptionsTEXTAd smart campaign ad descriptionsList of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets.google_ads;
ad_smart_campaign_ad_headlinesTEXTAd smart campaign ad headlinesList of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets.google_ads;
ad_strengthTEXTAd strengthOverall ad strength for this ad group ad.google_ads;
ad_system_managed_resource_sourceTEXTAd system managed resource sourceIf this ad is system managed, then this field will indicate the source. This field is read-only.google_ads;
ad_text_ad_description1TEXTAd text ad description1The first line of the ad's description.google_ads;
ad_text_ad_description2TEXTAd text ad description2The second line of the ad's description.google_ads;
ad_text_ad_headlineTEXTAd text ad headlineThe headline of the ad.google_ads;
ad_tracking_url_templateTEXTAd tracking url templateThe URL template for constructing a tracking URL.google_ads;
ad_typeTEXTAd typeThe type of ad.google_ads; amazon_ads; appsflyer; cm360; google_search_ads; yahoo_japan;
ad_url_collectionsTEXTAd url collectionsAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.google_ads;
ad_url_custom_parametersTEXTAd url custom parametersThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations.google_ads;
ad_video_ad_bumper_companion_banner_assetTEXTAd video ad bumper companion banner assetThe Asset resource name of this image.google_ads;
ad_video_ad_in_feed_description1TEXTAd video ad in feed description1First text line for the ad.google_ads;
ad_video_ad_in_feed_description2TEXTAd video ad in feed description2Second text line for the ad.google_ads;
ad_video_ad_in_feed_headlineTEXTAd video ad in feed headlineThe headline of the ad.google_ads;
ad_video_ad_in_feed_thumbnailTEXTAd video ad in feed thumbnailVideo thumbnail image to use.google_ads;
ad_video_ad_in_stream_action_button_labelTEXTAd video ad in stream action button labelLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.google_ads;
ad_video_ad_in_stream_action_headlineTEXTAd video ad in stream action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.google_ads;
ad_video_ad_in_stream_companion_banner_assetTEXTAd video ad in stream companion banner assetThe Asset resource name of this image.google_ads;
ad_video_ad_non_skippable_action_button_labelTEXTAd video ad non skippable action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.google_ads;
ad_video_ad_non_skippable_action_headlineTEXTAd video ad non skippable action headlineAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.google_ads;
ad_video_ad_non_skippable_companion_banner_assetTEXTAd video ad non skippable companion banner assetThe Asset resource name of this image.google_ads;
ad_video_ad_out_stream_descriptionTEXTAd video ad out stream descriptionThe description line.google_ads;
ad_video_ad_out_stream_headlineTEXTAd video ad out stream headlineThe headline of the ad.google_ads;
ad_video_ad_video_assetTEXTAd video ad video assetThe Asset resource name of this video.google_ads;
ad_video_responsive_ad_breadcrumb1TEXTAd video responsive ad breadcrumb1First part of text that appears in the ad with the displayed URL.google_ads;
ad_video_responsive_ad_breadcrumb2TEXTAd video responsive ad breadcrumb2Second part of text that appears in the ad with the displayed URL.google_ads;
ad_video_responsive_ad_call_to_actionsTEXTAd video responsive ad call to actionsList of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported.google_ads;
ad_video_responsive_ad_companion_bannersTEXTAd video responsive ad companion bannersList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.google_ads;
ad_video_responsive_ad_companion_banners_assetTEXTAd video responsive ad companion banners assetThe Asset resource name of this image.google_ads;
ad_video_responsive_ad_descriptionsTEXTAd video responsive ad descriptionsList of text assets used for the description. Currently, only a single value for the description is supported.google_ads;
ad_video_responsive_ad_headlinesTEXTAd video responsive ad headlinesList of text assets used for the short headline, for example, the "Call To Action" banner. Currently, only a single value for the short headline is supported.google_ads;
ad_video_responsive_ad_long_headlinesTEXTAd video responsive ad long headlinesList of text assets used for the long headline. Currently, only a single value for the long headline is supported.google_ads;
ad_video_responsive_ad_videosTEXTAd video responsive ad videosList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.google_ads;
ad_video_responsive_ad_videos_assetTEXTAd video responsive ad videos assetThe Asset resource name of this video.google_ads;
advertising_channel_sub_typeTEXTAdvertising channel sub typeOptional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.google_ads;
advertising_channel_typeTEXTAdvertising channel typeThe primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.google_ads;
age_range_typeTEXTAge range typeType of the age range.google_ads;
age_range_view_resource_nameTEXTAge range view resource nameThe resource name of the age range view. Age range view resource names have the form: customers/{customer_id}/ageRangeViews/{ad_group_id}~{criterion_id}google_ads;
aggregator_idNUMERICAggregator idAggregator ID of the product.google_ads;
aligned_bidding_strategy_idNUMERICAligned bidding strategy idID of the portfolio bidding strategy that this shared campaign budget is aligned with. When a bidding strategy and a campaign budget are aligned, they are attached to the same set of campaigns. After a campaign budget is aligned with a bidding strategy, campaigns that are added to the campaign budget must also use the aligned bidding strategy.google_ads;
aligned_campaign_budget_idNUMERICAligned campaign budget idID of the campaign budget that this portfolio bidding strategy is aligned with. When a portfolio and a campaign budget are aligned, that means that they are attached to the same set of campaigns. After a bidding strategy is aligned with a campaign budget, campaigns that are added to the bidding strategy must also use the aligned campaign budget.google_ads;
all_conversion_ratePERCENTAll conversion rateAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.google_ads; bing;
all_conversion_valueNUMERICAll conversion valueThe value of all conversions.google_ads;
all_conversionsNUMERICAll conversionsThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.google_ads; bing;
all_conversions_by_conversion_dateNUMERICAll conversions by conversion dateThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads;
all_conversions_from_click_to_callNUMERICAll conversions from click to callThe number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.google_ads;
all_conversions_from_directionsNUMERICAll conversions from directionsThe number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only.google_ads;
all_conversions_from_interactions_rateNUMERICAll conversions from interactions rateAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.google_ads;
all_conversions_from_interactions_value_per_interactionNUMERICAll conversions from interactions value per interactionThe value of all conversions from interactions divided by the total number of interactions.google_ads;
all_conversions_from_location_asset_click_to_callNUMERICAll conversions from location asset click to callNumber of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_directionsNUMERICAll conversions from location asset directionsNumber of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_menuNUMERICAll conversions from location asset menuNumber of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_orderNUMERICAll conversions from location asset orderNumber of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_other_engagementNUMERICAll conversions from location asset other engagementNumber of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_store_visitsNUMERICAll conversions from location asset store visitsEstimated number of visits to the store after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_websiteNUMERICAll conversions from location asset websiteNumber of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_menuNUMERICAll conversions from menuThe number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.google_ads;
all_conversions_from_orderNUMERICAll conversions from orderThe number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.google_ads;
all_conversions_from_other_engagementNUMERICAll conversions from other engagementThe number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.google_ads;
all_conversions_from_store_visitNUMERICAll conversions from store visitEstimated number of times people visited a store after clicking an ad. This metric applies to feed items only.google_ads;
all_conversions_from_store_websiteNUMERICAll conversions from store websiteThe number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.google_ads;
all_conversions_valueNUMERICAll conversions valueThe value of all conversions.google_ads;
all_conversions_value_by_conversion_dateNUMERICAll conversions value by conversion dateThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads;
all_conversions_value_per_costNUMERICAll conversions value per costThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).google_ads;
amountNUMERICAmountThe amount of the budget for the selected date range, in the local currency for the account.google_ads; stripe;
amount_microsNUMERICAmount microsThe amount of the budget for the selected date range, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.google_ads;
app_campaign_setting_app_idTEXTApp campaign setting app idA string that uniquely identifies a mobile application.google_ads;
app_campaign_setting_app_storeTEXTApp campaign setting app storeThe application store that distributes this specific app.google_ads;
app_campaign_setting_bidding_strategy_goal_typeTEXTApp campaign setting bidding strategy goal typeRepresents the goal which the bidding strategy of this app campaign should optimize towards.google_ads;
app_payment_model_typeTEXTApp payment model typeType of the app payment model.google_ads;
approval_statusTEXTApproval statusApproval status of the criterion.google_ads;
asset_interaction_target_assetTEXTAsset interaction target assetThe asset resource name.google_ads;
asset_interaction_target_interaction_on_this_assetBOOLEANAsset interaction target interaction on this assetOnly used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.google_ads;
auction_insight_domainTEXTAuction insight domainDomain (visible URL) of a participant in the Auction Insights report.google_ads;
auction_insight_search_absolute_top_impression_percentageNUMERICAuction insight search absolute top impression percentageThis metric is part of the Auction Insights report, and tells how often the ads of another participant showed as the very first ad above the organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available.google_ads;
auction_insight_search_impression_shareNUMERICAuction insight search impression shareThis metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available.google_ads;
auction_insight_search_outranking_shareNUMERICAuction insight search outranking shareThis metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available.google_ads;
auction_insight_search_overlap_rateNUMERICAuction insight search overlap rateThis metric is part of the Auction Insights report, and tells how often another participant's ad received an impression when your ad also received an impression. This metric is not publicly available.google_ads;
auction_insight_search_position_above_rateNUMERICAuction insight search position above rateThis metric is part of the Auction Insights report, and tells how often another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available.google_ads;
auction_insight_search_top_impression_percentageNUMERICAuction insight search top impression percentageThis metric is part of the Auction Insights report, and tells how often the ads of another participant showed above the organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available.google_ads;
audience_audienceTEXTAudience audienceThe Audience resource name.google_ads;
audience_descriptionTEXTAudience descriptionDescription of this audience.google_ads;
audience_dimensionsTEXTAudience dimensionsPositive dimensions specifying the audience composition.google_ads;
audience_dimensions_audience_segments_segments_custom_audience_custom_audienceTEXTAudience dimensions audience segments segments custom audience custom audienceThe custom audience resource.google_ads;
audience_dimensions_audience_segments_segments_detailed_demographic_detailed_demographicTEXTAudience dimensions audience segments segments detailed demographic detailed demographicThe detailed demographic resource.google_ads;
audience_dimensions_audience_segments_segments_life_event_life_eventTEXTAudience dimensions audience segments segments life event life eventThe life event resource.google_ads;
audience_dimensions_audience_segments_segments_user_interest_user_interest_categoryTEXTAudience dimensions audience segments segments user interest user interest categoryThe user interest resource.google_ads;
audience_dimensions_audience_segments_segments_user_list_user_listTEXTAudience dimensions audience segments segments user list user listThe user list resource.google_ads;
audience_exclusion_dimensionTEXTAudience exclusion dimensionNegative dimension specifying the audience composition.google_ads;
audience_exclusion_dimension_exclusions_user_list_user_listTEXTAudience exclusion dimension exclusions user list user listThe user list resource.google_ads;
audience_idTEXTAudience idID of the audience.google_ads; googleanalytics4;
audience_nameTEXTAudience nameRequired. Name of the audience. It should be unique across all audiences. It must have a minimum length of 1 and maximum length of 255.google_ads; googleanalytics4;
audience_resource_nameTEXTAudience resource nameThe resource name of the audience. Audience names have the form: customers/{customer_id}/audiences/{audience_id}google_ads;
audience_setting_use_audience_groupedBOOLEANAudience setting use audience groupedIf true, this ad group uses an Audience resource for audience targeting. If false, this ad group may use audience segment criteria instead.google_ads;
audience_statusTEXTAudience statusStatus of this audience. Indicates whether the audience is enabled or removed.google_ads;
auto_tagging_enabledBOOLEANAuto tagging enabledWhether auto-tagging is enabled for the customer.google_ads;
availabilitiesTEXTAvailabilitiesAvailability information of the user interest.google_ads;
average_costNUMERICAverage costThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.google_ads;
average_cpcNUMERICAverage cpcThe total cost of all clicks divided by the total number of clicks received.google_ads; bing;
average_cpeNUMERICAverage cpeThe average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.google_ads;
average_cpmNUMERICAverage cpmAverage cost-per-thousand impressions (CPM).google_ads; bing;
average_cpvNUMERICAverage cpvThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.google_ads;
average_page_viewsNUMERICAverage page viewsAverage number of pages viewed per session.google_ads;
average_pageviewsNUMERICAverage pageviewsAverage number of pages viewed per session.google_ads;
average_time_on_siteNUMERICAverage time on siteTotal duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.google_ads;
base_ad_groupTEXTBase ad groupFor draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.google_ads;
base_ad_group_idTEXTBase ad group idFor draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.google_ads;
base_campaignTEXTBase campaignThe resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.google_ads;
base_campaign_idTEXTBase campaign idThe resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.google_ads;
basic_user_list_actionsTEXTBasic user list actionsActions associated with this user list.google_ads;
benchmark_average_max_cpcNUMERICBenchmark average max cpcAn indication of how other advertisers are bidding on similar products.google_ads;
bid_modifierNUMERICBid modifierThe modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.google_ads;
biddable_app_install_conversionsNUMERICBiddable app install conversionsNumber of app installs.google_ads;
biddable_app_post_install_conversionsNUMERICBiddable app post install conversionsNumber of in-app actions.google_ads;
bidding_strategyTEXTBidding strategyPortfolio bidding strategy used by campaign.google_ads;
bidding_strategy_aligned_campaign_budget_idNUMERICBidding strategy aligned campaign budget idID of the campaign budget that this portfolio bidding strategy is aligned with. When a portfolio and a campaign budget are aligned, that means that they are attached to the same set of campaigns. After a bidding strategy is aligned with a campaign budget, campaigns that are added to the bidding strategy must also use the aligned campaign budget.google_ads;
bidding_strategy_campaign_countNUMERICBidding strategy campaign countThe number of campaigns attached to this bidding strategy. This field is read-only.google_ads;
bidding_strategy_currency_codeTEXTBidding strategy currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy.google_ads;
bidding_strategy_effective_currency_codeTEXTBidding strategy effective currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.google_ads;
bidding_strategy_enhanced_cpcTEXTBidding strategy enhanced cpcA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.google_ads;
bidding_strategy_idTEXTBidding strategy idPortfolio bidding strategy used by campaign.google_ads;
bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversion value cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
bidding_strategy_maximize_conversion_value_cpc_bid_floor_microsNUMERICBidding strategy maximize conversion value cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
bidding_strategy_maximize_conversion_value_target_roasNUMERICBidding strategy maximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads;
bidding_strategy_maximize_conversions_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversions cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
bidding_strategy_maximize_conversions_cpc_bid_floor_microsNUMERICBidding strategy maximize conversions cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
bidding_strategy_maximize_conversions_target_cpa_microsNUMERICBidding strategy maximize conversions target cpa microsThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.google_ads;
bidding_strategy_nameTEXTBidding strategy nameThe name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).google_ads;
bidding_strategy_non_removed_campaign_countNUMERICBidding strategy non removed campaign countThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.google_ads;
bidding_strategy_resource_nameTEXTBidding strategy resource nameThe resource name of the bidding strategy. Bidding strategy resource names have the form: customers/{customer_id}/biddingStrategies/{bidding_strategy_id}google_ads;
bidding_strategy_sourceTEXTBidding strategy sourceThe type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.google_ads;
bidding_strategy_statusTEXTBidding strategy statusThe status of the bidding strategy. This field is read-only.google_ads;
bidding_strategy_system_statusTEXTBidding strategy system statusThe system status of the campaign's bidding strategy.google_ads;
bidding_strategy_target_cpa_cpc_bid_ceiling_microsNUMERICBidding strategy target cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
bidding_strategy_target_cpa_cpc_bid_floor_microsNUMERICBidding strategy target cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
bidding_strategy_target_cpa_target_cpa_microsNUMERICBidding strategy target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads;
bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICBidding strategy target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads;
bidding_strategy_target_impression_share_locationTEXTBidding strategy target impression share locationThe targeted location on the search results page.google_ads;
bidding_strategy_target_impression_share_location_fraction_microsNUMERICBidding strategy target impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads;
bidding_strategy_target_roas_cpc_bid_ceiling_microsNUMERICBidding strategy target roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
bidding_strategy_target_roas_cpc_bid_floor_microsNUMERICBidding strategy target roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
bidding_strategy_target_roas_target_roasNUMERICBidding strategy target roas target roasThe chosen revenue (based on conversion data) per unit of spend.google_ads;
bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICBidding strategy target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads;
bidding_strategy_target_spend_target_spend_microsNUMERICBidding strategy target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads;
bidding_strategy_typeTEXTBidding strategy typeThe type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.google_ads;
bounce_rateNUMERICBounce ratePercentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.google_ads; googleanalytics4;
brandTEXTBrandBrand of the product.google_ads;
budget_amountNUMERICBudget amountThe amount of the budget for the selected date range, in the local currency for the account.google_ads;
budget_campaign_association_status_campaignTEXTBudget campaign association status campaignThe campaign resource name.google_ads;
budget_campaign_association_status_statusTEXTBudget campaign association status statusBudget campaign association status.google_ads;
budget_idTEXTBudget idThe budget of the campaign.google_ads;
call_reporting_setting_call_conversion_actionTEXTCall reporting setting call conversion actionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.google_ads;
call_reporting_setting_call_conversion_reporting_enabledBOOLEANCall reporting setting call conversion reporting enabledWhether to enable call conversion reporting.google_ads;
call_reporting_setting_call_reporting_enabledBOOLEANCall reporting setting call reporting enabledEnable reporting of phone call events by redirecting them through Google System.google_ads;
campaign_accessible_bidding_strategyTEXTCampaign accessible bidding strategyResource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.google_ads;
campaign_ad_serving_optimization_statusTEXTCampaign ad serving optimization statusThe ad serving optimization status of the campaign.google_ads;
campaign_app_campaign_setting_app_idTEXTCampaign app campaign setting app idA string that uniquely identifies a mobile application.google_ads;
campaign_app_campaign_setting_app_storeTEXTCampaign app campaign setting app storeThe application store that distributes this specific app.google_ads;
campaign_app_campaign_setting_bidding_strategy_goal_typeTEXTCampaign app campaign setting bidding strategy goal typeRepresents the goal which the bidding strategy of this app campaign should optimize towards.google_ads;
campaign_audience_setting_use_audience_groupedBOOLEANCampaign audience setting use audience groupedIf true, this ad group uses an Audience resource for audience targeting. If false, this ad group may use audience segment criteria instead.google_ads;
campaign_audience_view_resource_nameTEXTCampaign audience view resource nameThe resource name of the campaign audience view. Campaign audience view resource names have the form: customers/{customer_id}/campaignAudienceViews/{campaign_id}~{criterion_id}google_ads;
campaign_bidding_strategy_system_statusTEXTCampaign bidding strategy system statusThe system status of the campaign's bidding strategy.google_ads;
campaign_budgetNUMERICCampaign budgetThe budget of the campaign.google_ads; stackadapt; tiktok; tradedesk;
campaign_budget_aligned_bidding_strategy_idNUMERICCampaign budget aligned bidding strategy idID of the portfolio bidding strategy that this shared campaign budget is aligned with. When a bidding strategy and a campaign budget are aligned, they are attached to the same set of campaigns. After a campaign budget is aligned with a bidding strategy, campaigns that are added to the campaign budget must also use the aligned bidding strategy.google_ads;
campaign_budget_delivery_methodTEXTCampaign budget delivery methodThe delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.google_ads;
campaign_budget_idTEXTCampaign budget idThe ID of the campaign budget. A campaign budget is created using the CampaignBudgetService create operation and is assigned a budget ID. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results.google_ads; dv360;
campaign_budget_nameTEXTCampaign budget nameThe name of the campaign budget. When creating a campaign budget through CampaignBudgetService, every explicitly shared campaign budget must have a non-null, non-empty name. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name. The length of this string must be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).google_ads; dv360;
NUMERICCampaign budget recommended budget estimated change weekly clicksThe estimated change in weekly clicks if the recommended budget is applied. This field is read-only.google_ads;
NUMERICCampaign budget recommended budget estimated change weekly cost microsThe estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.google_ads;
NUMERICCampaign budget recommended budget estimated change weekly interactionsThe estimated change in weekly interactions if the recommended budget is applied. This field is read-only.google_ads;
NUMERICCampaign budget recommended budget estimated change weekly viewsThe estimated change in weekly views if the recommended budget is applied. This field is read-only.google_ads;
campaign_budget_reference_countNUMERICCampaign budget reference countThe number of campaigns actively using the budget. This field is read-only.google_ads;
campaign_budget_resource_nameTEXTCampaign budget resource nameThe resource name of the campaign budget. Campaign budget resource names have the form: customers/{customer_id}/campaignBudgets/{campaign_budget_id}google_ads;
campaign_budget_statusTEXTCampaign budget statusThe status of this campaign budget. This field is read-only.google_ads;
campaign_budget_typeTEXTCampaign budget typeThe type of the campaign budget.google_ads; tiktok;
campaign_campaign_groupTEXTCampaign campaign groupThe campaign group this campaign belongs to.google_ads;
campaign_commission_commission_rate_microsNUMERICCampaign commission commission rate microsCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).google_ads;
campaign_countNUMERICCampaign countThe number of campaigns attached to this bidding strategy. This field is read-only.google_ads; yahoo_japan;
campaign_criterion_ad_schedule_day_of_weekTEXTCampaign criterion ad schedule day of weekDay of the week the schedule applies to. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_ad_schedule_end_hourNUMERICCampaign criterion ad schedule end hourEnding hour in 24 hour time; 24 signifies end of the day. This field must be between 0 and 24, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_ad_schedule_end_minuteTEXTCampaign criterion ad schedule end minuteMinutes after the end hour at which this schedule ends. The schedule is exclusive of the end minute. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_ad_schedule_start_hourNUMERICCampaign criterion ad schedule start hourStarting hour in 24 hour time. This field must be between 0 and 23, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_ad_schedule_start_minuteTEXTCampaign criterion ad schedule start minuteMinutes after the start hour at which this schedule starts. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_age_range_typeTEXTCampaign criterion age range typeType of the age range.google_ads;
campaign_criterion_bid_modifierNUMERICCampaign criterion bid modifierThe modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.google_ads;
campaign_criterion_campaignTEXTCampaign criterion campaignThe campaign to which the criterion belongs.google_ads;
campaign_criterion_carrier_carrier_constantTEXTCampaign criterion carrier carrier constantThe Carrier constant resource name.google_ads;
campaign_criterion_combined_audience_combined_audienceTEXTCampaign criterion combined audience combined audienceThe CombinedAudience resource name.google_ads;
campaign_criterion_content_label_typeTEXTCampaign criterion content label typeContent label type, required for CREATE operations.google_ads;
campaign_criterion_custom_affinity_custom_affinityTEXTCampaign criterion custom affinity custom affinityThe CustomInterest resource name.google_ads;
campaign_criterion_custom_audience_custom_audienceTEXTCampaign criterion custom audience custom audienceThe CustomAudience resource name.google_ads;
campaign_criterion_device_typeTEXTCampaign criterion device typeType of the device.google_ads;
campaign_criterion_display_nameTEXTCampaign criterion display nameThe display name of the criterion. This field is ignored for mutates.google_ads;
campaign_criterion_gender_typeTEXTCampaign criterion gender typeType of the gender.google_ads;
campaign_criterion_income_range_typeTEXTCampaign criterion income range typeType of the income range.google_ads;
campaign_criterion_ip_block_ip_addressTEXTCampaign criterion ip block ip addressThe IP address of this IP block.google_ads;
campaign_criterion_keyword_match_typeTEXTCampaign criterion keyword match typeThe match type of the keyword.google_ads;
campaign_criterion_keyword_theme_free_form_keyword_themeTEXTCampaign criterion keyword theme free form keyword themeFree-form text to be matched to a Smart Campaign keyword theme constant on a best-effort basis.google_ads;
campaign_criterion_keyword_theme_keyword_theme_constantTEXTCampaign criterion keyword theme keyword theme constantThe resource name of a Smart Campaign keyword theme constant. keywordThemeConstants/{keyword_theme_id}~{sub_keyword_theme_id}google_ads;
campaign_criterion_language_language_constantTEXTCampaign criterion language language constantThe language constant resource name.google_ads;
campaign_criterion_listing_scope_dimensionsTEXTCampaign criterion listing scope dimensionsScope of the campaign criterion.google_ads;
campaign_criterion_listing_scope_dimensions_hotel_city_city_criterionTEXTCampaign criterion listing scope dimensions hotel city city criterionThe Geo Target Constant resource name.google_ads;
campaign_criterion_listing_scope_dimensions_hotel_country_region_country_region_criterionTEXTCampaign criterion listing scope dimensions hotel country region country region criterionThe Geo Target Constant resource name.google_ads;
campaign_criterion_listing_scope_dimensions_hotel_state_state_criterionTEXTCampaign criterion listing scope dimensions hotel state state criterionThe Geo Target Constant resource name.google_ads;
campaign_criterion_location_geo_target_constantTEXTCampaign criterion location geo target constantThe geo target constant resource name.google_ads;
campaign_criterion_location_groupTEXTCampaign criterion location groupLocation Groupgoogle_ads;
campaign_criterion_location_group_enable_customer_level_location_asset_setBOOLEANCampaign criterion location group enable customer level location asset setDenotes that the latest customer level asset set is used for targeting. Used with radius and radius_units. Cannot be used with feed, geo target constants or feed item sets. When using asset sets, either this field or location_group_asset_sets should be specified. Both cannot be used at the same time. This can only be set in CREATE operations.google_ads;
campaign_criterion_location_group_feedTEXTCampaign criterion location group feedFeed specifying locations for targeting. Cannot be set with AssetSet fields. This is required and must be set in CREATE operations.google_ads;
campaign_criterion_location_group_geo_target_constantsTEXTCampaign criterion location group geo target constantsGeo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed. Cannot be set with AssetSet fields.google_ads;
campaign_criterion_mobile_app_category_mobile_app_category_constantTEXTCampaign criterion mobile app category mobile app category constantThe mobile app category constant resource name.google_ads;
campaign_criterion_mobile_application_app_idTEXTCampaign criterion mobile application app idA string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.google_ads;
campaign_criterion_mobile_application_nameTEXTCampaign criterion mobile application nameName of this mobile application.google_ads;
campaign_criterion_mobile_device_mobile_device_constantTEXTCampaign criterion mobile device mobile device constantThe mobile device constant resource name.google_ads;
campaign_criterion_operating_system_version_operating_system_version_constantTEXTCampaign criterion operating system version operating system version constantThe operating system version constant resource name.google_ads;
campaign_criterion_parental_status_typeTEXTCampaign criterion parental status typeType of the parental status.google_ads;
campaign_criterion_placement_urlTEXTCampaign criterion placement urlURL of the placement. For example, "http://www.domain.com".google_ads;
campaign_criterion_proximity_address_city_nameTEXTCampaign criterion proximity address city nameName of the city.google_ads;
campaign_criterion_proximity_address_country_codeTEXTCampaign criterion proximity address country codeCountry code.google_ads;
campaign_criterion_proximity_address_postal_codeTEXTCampaign criterion proximity address postal codePostal code.google_ads;
campaign_criterion_proximity_address_province_codeTEXTCampaign criterion proximity address province codeProvince or state code.google_ads;
campaign_criterion_proximity_address_province_nameTEXTCampaign criterion proximity address province nameProvince or state name.google_ads;
campaign_criterion_proximity_address_street_addressTEXTCampaign criterion proximity address street addressStreet address line 1.google_ads;
campaign_criterion_proximity_geo_point_latitude_in_micro_degreesNUMERICCampaign criterion proximity geo point latitude in micro degreesMicro degrees for the latitude.google_ads;
campaign_criterion_proximity_geo_point_longitude_in_micro_degreesNUMERICCampaign criterion proximity geo point longitude in micro degreesMicro degrees for the longitude.google_ads;
campaign_criterion_proximity_radiusNUMERICCampaign criterion proximity radiusThe radius of the proximity.google_ads;
campaign_criterion_proximity_radius_unitsTEXTCampaign criterion proximity radius unitsThe unit of measurement of the radius. Default is KILOMETERS.google_ads;
campaign_criterion_resource_nameTEXTCampaign criterion resource nameThe resource name of the campaign criterion. Campaign criterion resource names have the form: customers/{customer_id}/campaignCriteria/{campaign_id}~{criterion_id}google_ads;
campaign_criterion_statusTEXTCampaign criterion statusThe status of the criterion.google_ads;
campaign_criterion_topic_pathTEXTCampaign criterion topic pathThe category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.google_ads;
campaign_criterion_topic_topic_constantTEXTCampaign criterion topic topic constantThe Topic Constant resource name.google_ads;
campaign_criterion_user_interest_user_interest_categoryTEXTCampaign criterion user interest user interest categoryThe UserInterest resource name.google_ads;
campaign_criterion_user_list_user_listTEXTCampaign criterion user list user listThe User List resource name.google_ads;
campaign_criterion_webpage_conditionsTEXTCampaign criterion webpage conditionsConditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_webpage_coverage_percentageNUMERICCampaign criterion webpage coverage percentageWebsite criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.google_ads;
campaign_criterion_webpage_criterion_nameTEXTCampaign criterion webpage criterion nameThe name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_webpage_sample_sample_urlsTEXTCampaign criterion webpage sample sample urlsWebpage sample urlsgoogle_ads;
campaign_criterion_youtube_channel_channel_idTEXTCampaign criterion youtube channel channel idThe YouTube uploader channel id or the channel code of a YouTube channel.google_ads;
campaign_criterion_youtube_video_video_idTEXTCampaign criterion youtube video video idYouTube video id as it appears on the YouTube watch page.google_ads;
campaign_dynamic_search_ads_setting_domain_nameTEXTCampaign dynamic search ads setting domain nameRequired. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com".google_ads;
campaign_dynamic_search_ads_setting_feedsTEXTCampaign dynamic search ads setting feedsThe list of page feeds associated with the campaign.google_ads;
campaign_dynamic_search_ads_setting_language_codeTEXTCampaign dynamic search ads setting language codeRequired. The language code specifying the language of the domain, for example, "en".google_ads;
campaign_dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANCampaign dynamic search ads setting use supplied urls onlyWhether the campaign uses advertiser supplied URLs exclusively.google_ads;
campaign_excluded_parent_asset_field_typesTEXTCampaign excluded parent asset field typesThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.google_ads;
campaign_excluded_parent_asset_set_typesTEXTCampaign excluded parent asset set typesThe asset set types that should be excluded from this campaign. Asset set links with these types will not be inherited by this campaign from the upper level. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this campaign, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this campaign. Only LOCATION_SYNC is currently supported.google_ads;
campaign_frequency_capsTEXTCampaign frequency capsA list that limits how often each user will see this campaign's ads.google_ads;
campaign_geo_target_type_setting_negative_geo_target_typeTEXTCampaign geo target type setting negative geo target typeThe setting used for negative geotargeting in this particular campaign.google_ads;
campaign_geo_target_type_setting_positive_geo_target_typeTEXTCampaign geo target type setting positive geo target typeThe setting used for positive geotargeting in this particular campaign.google_ads;
campaign_groupTEXTCampaign groupThe campaign group this campaign belongs to.google_ads;
campaign_hotel_setting_hotel_center_idNUMERICCampaign hotel setting hotel center idThe linked Hotel Center account.google_ads;
campaign_labelsTEXTCampaign labelsThe resource names of labels attached to this campaign.google_ads; google_search_ads; yahoo_japan;
campaign_local_campaign_setting_location_source_typeTEXTCampaign local campaign setting location source typeThe location source type for this local campaign.google_ads;
campaign_local_services_campaign_settings_category_bidsTEXTCampaign local services campaign settings category bidsCategorical level bids associated with MANUAL_CPA bidding strategy.google_ads;
campaign_manual_cpaTEXTCampaign manual cpaStandard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns.google_ads;
campaign_manual_cpc_enhanced_cpc_enabledBOOLEANCampaign manual cpc enhanced cpc enabledWhether bids are to be enhanced based on conversion optimizer data.google_ads;
campaign_manual_cpmTEXTCampaign manual cpmStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.google_ads;
campaign_manual_cpvTEXTCampaign manual cpvA bidding strategy that pays a configurable amount per video view.google_ads;
campaign_maximize_conversions_target_cpa_microsNUMERICCampaign maximize conversions target cpa microsThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.google_ads;
campaign_nameTEXTCampaign nameThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.google_ads; dragonmetrics; googleanalytics4; pinterest; salesforce; salesforce_marketing; stackadapt; teads; yahoo_japan;
campaign_network_settings_target_content_networkBOOLEANCampaign network settings target content networkWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.google_ads;
BOOLEANCampaign network settings target google searchWhether ads will be served with google.com search results.google_ads;
campaign_network_settings_target_partner_search_networkBOOLEANCampaign network settings target partner search networkWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.google_ads;
campaign_network_settings_target_search_networkBOOLEANCampaign network settings target search networkWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).google_ads;
campaign_optimization_goal_setting_optimization_goal_typesTEXTCampaign optimization goal setting optimization goal typesThe list of optimization goal types.google_ads;
campaign_optimization_scoreNUMERICCampaign optimization scoreOptimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads;
campaign_payment_modeTEXTCampaign payment modePayment mode for the campaign.google_ads;
campaign_percent_cpc_cpc_bid_ceiling_microsNUMERICCampaign percent cpc cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.google_ads;
campaign_percent_cpc_enhanced_cpc_enabledBOOLEANCampaign percent cpc enhanced cpc enabledAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.google_ads;
campaign_performance_max_upgrade_performance_max_campaignTEXTCampaign performance max upgrade performance max campaignIndicates which Performance Max campaign the campaign is upgraded to.google_ads;
campaign_performance_max_upgrade_pre_upgrade_campaignTEXTCampaign performance max upgrade pre upgrade campaignIndicates legacy campaign upgraded to Performance Max.google_ads;
campaign_performance_max_upgrade_statusTEXTCampaign performance max upgrade statusThe upgrade status of a campaign requested to be upgraded to Performance Max.google_ads;
campaign_primary_statusTEXTCampaign primary statusThe primary status of the campaign. Provides insight into why a campaign is not serving or not serving optimally. Modification to the campaign and its related entities might take a while to be reflected in this status.google_ads;
campaign_primary_status_reasonsTEXTCampaign primary status reasonsThe primary status reasons of the campaign. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall CampaignPrimaryStatus.google_ads;
campaign_real_time_bidding_setting_opt_inBOOLEANCampaign real time bidding setting opt inWhether the campaign is opted in to real-time bidding.google_ads;
campaign_resource_nameTEXTCampaign resource nameThe resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}google_ads;
campaign_selective_optimization_conversion_actionsTEXTCampaign selective optimization conversion actionsThe selected set of conversion actions for optimizing this campaign.google_ads;
campaign_shopping_setting_campaign_priorityNUMERICCampaign shopping setting campaign priorityPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.google_ads;
campaign_shopping_setting_enable_localBOOLEANCampaign shopping setting enable localWhether to include local products.google_ads;
campaign_shopping_setting_feed_labelTEXTCampaign shopping setting feed labelFeed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center.google_ads;
campaign_shopping_setting_merchant_idNUMERICCampaign shopping setting merchant idID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.google_ads;
campaign_shopping_setting_sales_countryTEXTCampaign shopping setting sales countrySales country of products to include in the campaign. Only one of feed_label or sales_country can be set. Field is immutable except for clearing. Once this field is cleared, you must use feed_label if you want to set the sales country.google_ads;
campaign_shopping_setting_use_vehicle_inventoryBOOLEANCampaign shopping setting use vehicle inventoryWhether to target Vehicle Listing inventory.google_ads;
campaign_sub_typeTEXTCampaign sub typeOptional refinement to Campaign type. Alias for Advertising channel sub type.google_ads;
campaign_target_cpa_cpc_bid_ceiling_microsNUMERICCampaign target cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
campaign_target_cpa_cpc_bid_floor_microsNUMERICCampaign target cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
campaign_target_cpa_target_cpa_microsNUMERICCampaign target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads;
campaign_target_cpmTEXTCampaign target cpmA bidding strategy that automatically optimizes cost per thousand impressions.google_ads;
campaign_target_impression_share_cpc_bid_ceiling_microsNUMERICCampaign target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads;
campaign_target_impression_share_locationTEXTCampaign target impression share locationThe targeted location on the search results page.google_ads;
campaign_target_impression_share_location_fraction_microsNUMERICCampaign target impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads;
campaign_target_roas_cpc_bid_ceiling_microsNUMERICCampaign target roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
campaign_target_roas_cpc_bid_floor_microsNUMERICCampaign target roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
campaign_target_roas_target_roasNUMERICCampaign target roas target roasThe chosen revenue (based on conversion data) per unit of spend.google_ads;
campaign_target_spend_cpc_bid_ceiling_microsNUMERICCampaign target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads;
campaign_target_spend_target_spend_microsNUMERICCampaign target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads;
campaign_targeting_setting_target_restrictionsTEXTCampaign targeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.google_ads;
campaign_tracking_setting_tracking_urlTEXTCampaign tracking setting tracking urlThe url used for dynamic tracking.google_ads;
campaign_trial_typeTEXTCampaign trial typeThe type of campaign: normal, draft, or experiment.google_ads;
campaign_typeTEXTCampaign typeThe primary serving target for ads within the campaign. Alias for Advertising channel type.google_ads; activecampaign; adform; google_search_ads; linkedin; mailchimp; salesforce; stackadapt; tiktok; tradedesk; yahoo_japan;
campaign_url_expansion_opt_outBOOLEANCampaign url expansion opt outRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.google_ads;
campaign_vanity_pharma_vanity_pharma_display_url_modeTEXTCampaign vanity pharma vanity pharma display url modeThe display mode for vanity pharma URLs.google_ads;
campaign_vanity_pharma_vanity_pharma_textTEXTCampaign vanity pharma vanity pharma textThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.google_ads;
campaign_video_brand_safety_suitabilityTEXTCampaign video brand safety suitability3-Tier Brand Safety setting for the campaign.google_ads;
carrier_carrier_constantTEXTCarrier carrier constantThe Carrier constant resource name.google_ads;
category_l1TEXTCategory l1Bidding category (level 1) of the product.google_ads;
category_l2TEXTCategory l2Bidding category (level 2) of the product.google_ads;
category_l3TEXTCategory l3Bidding category (level 3) of the product.google_ads;
category_l4TEXTCategory l4Bidding category (level 4) of the product.google_ads;
category_l5TEXTCategory l5Bidding category (level 5) of the product.google_ads;
channelTEXTChannelChannel of the product.google_ads; adalyser; adjust; appsflyer;
channel_exclusivityTEXTChannel exclusivityChannel exclusivity of the product.google_ads;
click_typeTEXTClick typeClick type.google_ads; yahoo_japan;
closing_reasonTEXTClosing reasonIndicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open.google_ads;
combined_audience_combined_audienceTEXTCombined audience combined audienceThe CombinedAudience resource name.google_ads;
commission_commission_rate_microsNUMERICCommission commission rate microsCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).google_ads;
content_bid_criterion_type_groupTEXTContent bid criterion type groupAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.google_ads;
content_budget_lost_impression_shareNUMERICContent budget lost impression shareThe estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads;
content_impression_shareNUMERICContent impression shareThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads;
content_label_typeTEXTContent label typeContent label type, required for CREATE operations.google_ads;
content_rank_lost_impression_shareNUMERICContent rank lost impression shareThe estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads;
conversion_actionTEXTConversion actionResource name of the conversion action.google_ads;
conversion_action_categoryTEXTConversion action categoryConversion action category.google_ads;
conversion_action_nameTEXTConversion action nameConversion action name.google_ads;
conversion_adjustmentBOOLEANConversion adjustmentThis segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.google_ads;
conversion_adjustment_lag_bucketTEXTConversion adjustment lag bucketAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.google_ads;
conversion_attribution_event_typeTEXTConversion attribution event typeConversion attribution event type.google_ads;
conversion_category_nameTEXTConversion category nameConversion action category.google_ads;
conversion_lag_bucketTEXTConversion lag bucketAn enum value representing the number of days between the impression and the conversion.google_ads;
conversion_last_conversion_dateDATEConversion last conversion dateThe date of the most recent conversion for this conversion action. The date is in the customer's time zone.google_ads;
conversion_last_received_request_date_timeDATEConversion last received request date timeThe last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone.google_ads;
conversion_or_adjustment_lag_bucketTEXTConversion or adjustment lag bucketAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.google_ads;
conversion_ratePERCENTConversion rateConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads; apple_search_ads; appnexus; bing; outbrain; snapchat; spotify; tiktok;
conversion_tracker_idTEXTConversion tracker idResource name of the conversion action.google_ads;
conversion_tracking_setting_accepted_customer_data_termsBOOLEANConversion tracking setting accepted customer data termsWhether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709.google_ads;
conversion_tracking_setting_conversion_tracking_idNUMERICConversion tracking setting conversion tracking idThe conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only.google_ads;
conversion_tracking_setting_conversion_tracking_statusTEXTConversion tracking setting conversion tracking statusConversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.google_ads;
conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICConversion tracking setting cross account conversion tracking idThe conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.google_ads;
conversion_tracking_setting_enhanced_conversions_for_leads_enabledBOOLEANConversion tracking setting enhanced conversions for leads enabledWhether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only.google_ads;
conversion_tracking_setting_google_ads_conversion_customerTEXTConversion tracking setting google ads conversion customerThe resource name of the customer where conversions are created and managed. This field is read-only.google_ads;
conversion_type_nameTEXTConversion type nameConversion action name.google_ads;
conversion_valueNUMERICConversion valueThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads; rtbhouse;
conversion_value_rule_primary_dimensionTEXTConversion value rule primary dimensionPrimary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.google_ads;
conversionsNUMERICConversionsThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads; adform; adroll; bing; cm360; dv360; googleanalytics4; klaviyo; linkedin; outbrain; stackadapt; tiktok; yahoo_japan;
conversions_by_conversion_dateNUMERICConversions by conversion dateThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads;
conversions_from_interactions_rateNUMERICConversions from interactions rateConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
conversions_from_interactions_value_per_interactionNUMERICConversions from interactions value per interactionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
conversions_valueNUMERICConversions valueThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads; taboola;
conversions_value_by_conversion_dateNUMERICConversions value by conversion dateThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads;
conversions_value_per_costNUMERICConversions value per costThe value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
costNUMERICCostThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.google_ads; adform; adjust; rtbhouse; stackadapt; yahoo_japan;
cost_microsNUMERICCost microsThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.google_ads;
cost_per_all_conversionNUMERICCost per all conversionThe cost of ad interactions divided by all conversions.google_ads;
cost_per_all_conversionsNUMERICCost per all conversionsThe cost of ad interactions divided by all conversions.google_ads;
cost_per_conversionNUMERICCost per conversionThe cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads; bing; googleanalytics4; tiktok;
cost_per_current_model_attributed_conversionNUMERICCost per current model attributed conversionThe cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
country_criteria_idTEXTCountry criteria idResource name of the geo target constant for the country of sale of the product.google_ads;
country_criterion_idNUMERICCountry criterion idCriterion Id for the country.google_ads;
cpc_bidNUMERICCpc bidThe maximum CPC (cost-per-click) bid.google_ads;
cpc_bid_microsNUMERICCpc bid microsThe maximum CPC (cost-per-click) bid.google_ads;
cpc_bid_sourceTEXTCpc bid sourceSource of the effective CPC bid.google_ads;
cpm_bidNUMERICCpm bidThe maximum CPM (cost-per-thousand viewable impressions) bid.google_ads;
cpm_bid_microsNUMERICCpm bid microsThe maximum CPM (cost-per-thousand viewable impressions) bid.google_ads;
cpm_bid_sourceTEXTCpm bid sourceSource of the effective CPM bid.google_ads;
cpv_bidNUMERICCpv bidThe CPV (cost-per-view) bid.google_ads;
cpv_bid_microsNUMERICCpv bid microsThe CPV (cost-per-view) bid.google_ads;
creative_quality_scoreTEXTCreative quality scoreThe performance of the ad compared to other advertisers.google_ads; yahoo_japan;
criteriaTEXTCriteriaType of the age range.google_ads;
criteria_typeTEXTCriteria typeThe type of the criterion.google_ads;
criterion_idNUMERICCriterion idThe ID of the criterion. This field is ignored for mutates.google_ads; yahoo_japan;
crm_based_user_list_app_idTEXTCrm based user list app idA string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs.google_ads;
crm_based_user_list_data_source_typeTEXTCrm based user list data source typeData source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists.google_ads;
crm_based_user_list_upload_key_typeTEXTCrm based user list upload key typeMatching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation.google_ads;
cross_device_conversionsNUMERICCross device conversionsConversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.google_ads; yahoo_japan;
currency_codeTEXTCurrency codeThe currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.google_ads; adjust; bing; daisycon;
current_model_attributed_conversion_valueNUMERICCurrent model attributed conversion valueThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
current_model_attributed_conversionsNUMERICCurrent model attributed conversionsShows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
current_model_attributed_conversions_from_interactions_rateNUMERICCurrent model attributed conversions from interactions rateCurrent model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
current_model_attributed_conversions_from_interactions_value_per_interactionNUMERICCurrent model attributed conversions from interactions value per interactionThe value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
current_model_attributed_conversions_valueNUMERICCurrent model attributed conversions valueThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
current_model_attributed_conversions_value_per_costNUMERICCurrent model attributed conversions value per costThe value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
custom_affinity_custom_affinityTEXTCustom affinity custom affinityThe CustomInterest resource name.google_ads;
custom_attribute0TEXTCustom attribute0Custom attribute 0 of the product.google_ads;
custom_attribute1TEXTCustom attribute1Custom attribute 1 of the product.google_ads;
custom_attribute2TEXTCustom attribute2Custom attribute 2 of the product.google_ads;
custom_attribute3TEXTCustom attribute3Custom attribute 3 of the product.google_ads;
custom_attribute4TEXTCustom attribute4Custom attribute 4 of the product.google_ads;
custom_audience_custom_audienceTEXTCustom audience custom audienceThe CustomAudience resource name.google_ads;
custom_intent_custom_intentTEXTCustom intent custom intentThe CustomInterest resource name.google_ads;
customer_auto_tagging_enabledBOOLEANCustomer auto tagging enabledWhether auto-tagging is enabled for the customer.google_ads;
customer_call_reporting_setting_call_conversion_actionTEXTCustomer call reporting setting call conversion actionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.google_ads;
customer_call_reporting_setting_call_conversion_reporting_enabledBOOLEANCustomer call reporting setting call conversion reporting enabledWhether to enable call conversion reporting.google_ads;
customer_call_reporting_setting_call_reporting_enabledBOOLEANCustomer call reporting setting call reporting enabledEnable reporting of phone call events by redirecting them through Google System.google_ads;
customer_conversion_tracking_setting_accepted_customer_data_termsBOOLEANCustomer conversion tracking setting accepted customer data termsWhether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709.google_ads;
customer_conversion_tracking_setting_conversion_tracking_idNUMERICCustomer conversion tracking setting conversion tracking idThe conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only.google_ads;
customer_conversion_tracking_setting_conversion_tracking_statusTEXTCustomer conversion tracking setting conversion tracking statusConversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.google_ads;
customer_conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICCustomer conversion tracking setting cross account conversion tracking idThe conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.google_ads;
customer_conversion_tracking_setting_enhanced_conversions_for_leads_enabledBOOLEANCustomer conversion tracking setting enhanced conversions for leads enabledWhether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only.google_ads;
customer_conversion_tracking_setting_google_ads_conversion_customerTEXTCustomer conversion tracking setting google ads conversion customerThe resource name of the customer where conversions are created and managed. This field is read-only.google_ads;
customer_descriptive_nameTEXTCustomer descriptive nameOptional, non-unique descriptive name of the customer.google_ads;
customer_final_url_suffixTEXTCustomer final url suffixThe URL template for appending params to the final URLgoogle_ads;
customer_has_partners_badgeBOOLEANCustomer has partners badgeWhether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.google_ads;
customer_managerBOOLEANCustomer managerWhether the customer is a manager.google_ads;
customer_optimization_scoreNUMERICCustomer optimization scoreOptimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads;
customer_optimization_score_weightNUMERICCustomer optimization score weightOptimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.google_ads;
customer_pay_per_conversion_eligibility_failure_reasonsTEXTCustomer pay per conversion eligibility failure reasonsReasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.google_ads;
customer_remarketing_setting_google_global_site_tagTEXTCustomer remarketing setting google global site tagThe Google tag.google_ads;
customer_resource_nameTEXTCustomer resource nameThe resource name of the customer. Customer resource names have the form: customers/{customer_id}google_ads;
customer_statusTEXTCustomer statusThe status of the customer.google_ads; rakuten_advertising;
customer_test_accountBOOLEANCustomer test accountWhether the customer is a test account.google_ads;
customer_tracking_url_templateTEXTCustomer tracking url templateThe URL template for constructing a tracking URL out of parameters.google_ads;
day_of_weekTEXTDay of weekDay of the week, for example, MONDAY.google_ads; googleanalytics4; yahoo_japan;
delivery_methodTEXTDelivery methodThe delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.google_ads; google_search_ads;
descriptionTEXTDescriptionDescription of this user list.google_ads; stripe; zendesk_support;
descriptive_nameTEXTDescriptive nameOptional, non-unique descriptive name of the customer.google_ads;
detail_placement_view_display_nameTEXTDetail placement view display nameThe display name is URL name for websites, YouTube video name for YouTube videos, and translated mobile app name for mobile apps.google_ads;
detail_placement_view_group_placement_target_urlTEXTDetail placement view group placement target urlURL of the group placement, for example, domain, link to the mobile application in app store, or a YouTube channel URL.google_ads;
detail_placement_view_placementTEXTDetail placement view placementThe automatic placement string at detail level, e. g. website URL, mobile application ID, or a YouTube video ID.google_ads;
detail_placement_view_placement_typeTEXTDetail placement view placement typeType of the placement, for example, Website, YouTube Video, and Mobile Application.google_ads;
detail_placement_view_resource_nameTEXTDetail placement view resource nameThe resource name of the detail placement view. Detail placement view resource names have the form: customers/{customer_id}/detailPlacementViews/{ad_group_id}~{base64_placement}google_ads;
detail_placement_view_target_urlTEXTDetail placement view target urlURL of the placement, for example, website, link to the mobile application in app store, or a YouTube video URL.google_ads;
deviceTEXTDeviceDevice to which metrics apply.google_ads; bing; criteo; googleanalytics4; rakuten_advertising; rtbhouse; searchconsole; teads; yahoo_japan;
device_typeTEXTDevice typeType of the device.google_ads; adform; adjust; yahoo_japan;
dimensionsTEXTDimensionsPositive dimensions specifying the audience composition.google_ads;
dimensions_audience_segments_segments_custom_audience_custom_audienceTEXTDimensions audience segments segments custom audience custom audienceThe custom audience resource.google_ads;
dimensions_audience_segments_segments_detailed_demographic_detailed_demographicTEXTDimensions audience segments segments detailed demographic detailed demographicThe detailed demographic resource.google_ads;
dimensions_audience_segments_segments_life_event_life_eventTEXTDimensions audience segments segments life event life eventThe life event resource.google_ads;
dimensions_audience_segments_segments_user_interest_user_interest_categoryTEXTDimensions audience segments segments user interest user interest categoryThe user interest resource.google_ads;
dimensions_audience_segments_segments_user_list_user_listTEXTDimensions audience segments segments user list user listThe user list resource.google_ads;
disapproval_reasonsTEXTDisapproval reasonsList of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only.google_ads;
display_custom_bid_dimensionTEXTDisplay custom bid dimensionAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.google_ads;
display_nameTEXTDisplay nameThe display name of the criterion. This field is ignored for mutates.google_ads; line;
dynamic_search_ads_setting_domain_nameTEXTDynamic search ads setting domain nameRequired. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com".google_ads;
dynamic_search_ads_setting_feedsTEXTDynamic search ads setting feedsThe list of page feeds associated with the campaign.google_ads;
dynamic_search_ads_setting_language_codeTEXTDynamic search ads setting language codeRequired. The language code specifying the language of the domain, for example, "en".google_ads;
dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANDynamic search ads setting use supplied urls onlyWhether the campaign uses advertiser supplied URLs exclusively.google_ads;
effective_cpc_bid_microsNUMERICEffective cpc bid microsValue will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null.google_ads;
effective_cpc_bid_sourceTEXTEffective cpc bid sourceSource of the effective CPC bid.google_ads;
effective_cpm_bid_microsNUMERICEffective cpm bid microsThe effective CPM (cost-per-thousand viewable impressions) bid.google_ads;
effective_cpm_bid_sourceTEXTEffective cpm bid sourceSource of the effective CPM bid.google_ads;
effective_cpv_bid_microsNUMERICEffective cpv bid microsThe effective CPV (cost-per-view) bid.google_ads;
effective_cpv_bid_sourceTEXTEffective cpv bid sourceSource of the effective CPV bid.google_ads;
effective_currency_codeTEXTEffective currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.google_ads;
effective_percent_cpc_bid_microsNUMERICEffective percent cpc bid microsThe effective Percent CPC bid amount.google_ads;
effective_percent_cpc_bid_sourceTEXTEffective percent cpc bid sourceSource of the effective Percent CPC bid.google_ads;
effective_target_cpa_microsNUMERICEffective target cpa microsThe effective target CPA (cost-per-acquisition). This field is read-only.google_ads;
effective_target_cpa_sourceTEXTEffective target cpa sourceSource of the effective target CPA. This field is read-only.google_ads;
effective_target_roasNUMERICEffective target roasThe effective target ROAS (return-on-ad-spend). This field is read-only.google_ads;
effective_target_roas_sourceTEXTEffective target roas sourceSource of the effective target ROAS. This field is read-only.google_ads;
eligible_for_displayBOOLEANEligible for displayIndicates this user list is eligible for Google Display Network. This field is read-only.google_ads;
BOOLEANEligible for searchIndicates if this user list is eligible for Google Search Network.google_ads;
eligible_impressions_from_location_asset_store_reachNUMERICEligible impressions from location asset store reachNumber of impressions in which the store location was shown or the location was used for targeting. This measure is coming from Asset based location.google_ads;
end_dateDATEEnd dateThe last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30.google_ads; instagram; yahoo_japan;
engagement_ratePERCENTEngagement rateHow often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.google_ads; googleanalytics4; linkedin;
engagementsNUMERICEngagementsThe number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.google_ads; adform; cm360; linkedin; pinterest; twitter;
enhanced_cpcTEXTEnhanced cpcA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.google_ads;
estimated_add_clicks_at_first_position_cpcNUMERICEstimated add clicks at first position cpcEstimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros.google_ads;
estimated_add_cost_at_first_position_cpcNUMERICEstimated add cost at first position cpcEstimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros.google_ads;
excluded_parent_asset_field_typesTEXTExcluded parent asset field typesThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.google_ads;
excluded_parent_asset_set_typesTEXTExcluded parent asset set typesThe asset set types that should be excluded from this campaign. Asset set links with these types will not be inherited by this campaign from the upper level. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this campaign, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this campaign. Only LOCATION_SYNC is currently supported.google_ads;
exclusion_dimensionTEXTExclusion dimensionNegative dimension specifying the audience composition.google_ads;
exclusion_dimension_exclusions_user_list_user_listTEXTExclusion dimension exclusions user list user listThe user list resource.google_ads;
experiment_typeTEXTExperiment typeThe type of campaign: normal, draft, or experiment.google_ads;
explicitly_sharedBOOLEANExplicitly sharedSpecifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.google_ads;
explorer_auto_optimizer_setting_opt_inBOOLEANExplorer auto optimizer setting opt inIndicates whether the optimizer is turned on.google_ads;
external_conversion_sourceTEXTExternal conversion sourceExternal conversion source.google_ads;
external_customer_idNUMERICExternal customer idThe ID of the customer.google_ads;
final_mobile_urlsTEXTFinal mobile urlsThe list of possible final mobile URLs after all cross-domain redirects.google_ads;
final_urlTEXTFinal urlThe advertiser-specified final URL.google_ads; bing; yahoo_japan;
final_url_suffixTEXTFinal url suffixSuffix used to append query parameters to landing pages that are served with parallel tracking.google_ads; bing;
final_urlsTEXTFinal urlsThe list of possible final URLs after all cross-domain redirects for the ad.google_ads;
first_page_cpcNUMERICFirst page cpcThe estimate of the CPC bid required for ad to be shown on first page of search results.google_ads;
first_position_cpcNUMERICFirst position cpcThe estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.google_ads;
frequency_capsTEXTFrequency capsA list that limits how often each user will see this campaign's ads.google_ads;
gender_typeTEXTGender typeType of the gender.google_ads;
gender_view_resource_nameTEXTGender view resource nameThe resource name of the gender view. Gender view resource names have the form: customers/{customer_id}/genderViews/{ad_group_id}~{criterion_id}google_ads;
geo_target_airportTEXTGeo target airportResource name of the geo target constant that represents an airport.google_ads;
geo_target_cantonTEXTGeo target cantonResource name of the geo target constant that represents a canton.google_ads;
geo_target_cityTEXTGeo target cityResource name of the geo target constant that represents a city.google_ads;
geo_target_countryCOUNTRYGeo target countryResource name of the geo target constant that represents a country.google_ads;
geo_target_countyTEXTGeo target countyResource name of the geo target constant that represents a county.google_ads;
geo_target_districtTEXTGeo target districtResource name of the geo target constant that represents a district.google_ads;
geo_target_metroTEXTGeo target metroResource name of the geo target constant that represents a metro.google_ads;
geo_target_most_specific_locationTEXTGeo target most specific locationResource name of the geo target constant that represents the most specific location.google_ads;
geo_target_postal_codeTEXTGeo target postal codeResource name of the geo target constant that represents a postal code.google_ads;
geo_target_provinceTEXTGeo target provinceResource name of the geo target constant that represents a province.google_ads;
geo_target_regionTEXTGeo target regionResource name of the geo target constant that represents a region.google_ads;
geo_target_stateTEXTGeo target stateResource name of the geo target constant that represents a state.google_ads;
geo_target_type_setting_negative_geo_target_typeTEXTGeo target type setting negative geo target typeThe setting used for negative geotargeting in this particular campaign.google_ads;
geo_target_type_setting_positive_geo_target_typeTEXTGeo target type setting positive geo target typeThe setting used for positive geotargeting in this particular campaign.google_ads;
geographic_view_country_criterion_idNUMERICGeographic view country criterion idCriterion Id for the country.google_ads;
geographic_view_location_typeTEXTGeographic view location typeType of the geo targeting of the campaign.google_ads;
geographic_view_resource_nameTEXTGeographic view resource nameThe resource name of the geographic view. Geographic view resource names have the form: customers/{customer_id}/geographicViews/{country_criterion_id}~{location_type}google_ads;
gmail_forwardsNUMERICGmail forwardsThe number of times the ad was forwarded to someone else as a message.google_ads;
gmail_savesNUMERICGmail savesThe number of times someone has saved your Gmail ad to their inbox as a message.google_ads;
gmail_secondary_clicksNUMERICGmail secondary clicksThe number of clicks to the landing page on the expanded state of Gmail ads.google_ads;
group_placement_target_urlTEXTGroup placement target urlURL of the group placement, for example, domain, link to the mobile application in app store, or a YouTube channel URL.google_ads;
has_partners_badgeBOOLEANHas partners badgeWhether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.google_ads;
BOOLEANHas recommended budgetIndicates whether there is a recommended budget for this campaign budget. This field is read-only.google_ads;
historical_creative_quality_scoreTEXTHistorical creative quality scoreThe creative historical quality score.google_ads; yahoo_japan;
historical_landing_page_quality_scoreTEXTHistorical landing page quality scoreThe quality of historical landing page experience.google_ads; yahoo_japan;
historical_quality_scoreNUMERICHistorical quality scoreThe historical quality score.google_ads; yahoo_japan;
historical_search_predicted_ctrTEXTHistorical search predicted ctrThe historical search predicted click through rate (CTR).google_ads; yahoo_japan;
hotel_average_lead_value_microsNUMERICHotel average lead value microsAverage lead value based on clicks.google_ads;
hotel_booking_window_daysNUMERICHotel booking window daysHotel booking window in days.google_ads;
hotel_center_idNUMERICHotel center idHotel center ID.google_ads;
hotel_check_in_dateDATEHotel check in dateHotel check-in date. Formatted as yyyy-MM-dd.google_ads;
hotel_check_in_day_of_weekTEXTHotel check in day of weekHotel check-in day of week.google_ads;
hotel_cityTEXTHotel cityHotel city.google_ads;
hotel_classNUMERICHotel classHotel class.google_ads;
hotel_countryTEXTHotel countryHotel country.google_ads;
hotel_date_selection_typeTEXTHotel date selection typeHotel date selection type.google_ads;
hotel_eligible_impressionsNUMERICHotel eligible impressionsThe number of impressions that hotel partners could have had given their feed performance.google_ads;
hotel_length_of_stayNUMERICHotel length of stayHotel length of stay.google_ads;
hotel_price_bucketTEXTHotel price bucketHotel price bucket.google_ads;
hotel_price_difference_percentageNUMERICHotel price difference percentageThe average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser.google_ads;
hotel_rate_rule_idTEXTHotel rate rule idHotel rate rule ID.google_ads;
hotel_rate_typeTEXTHotel rate typeHotel rate type.google_ads;
hotel_setting_hotel_center_idNUMERICHotel setting hotel center idThe linked Hotel Center account.google_ads;
hotel_stateTEXTHotel stateHotel state.google_ads;
hour_of_dayNUMERICHour of dayHour of day as a number between 0 and 23, inclusive.google_ads; yahoo_japan;
idTEXTIdThe ID of the campaign.google_ads; facebook_leads; klaviyo; zendesk; zendesk_support;
income_range_typeTEXTIncome range typeType of the income range.google_ads;
integration_codeTEXTIntegration codeAn ID from external system. It is used by user list sellers to correlate IDs on their systems.google_ads;
interaction_event_typesTEXTInteraction event typesThe types of payable and free interactions.google_ads;
interaction_on_this_extensionBOOLEANInteraction on this extensionOnly used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.google_ads;
interaction_rateNUMERICInteraction rateHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.google_ads;
interaction_typesTEXTInteraction typesThe types of payable and free interactions.google_ads;
interactionsNUMERICInteractionsThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.google_ads;
invalid_click_ratePERCENTInvalid click rateThe percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.google_ads; yahoo_japan;
invalid_clicksNUMERICInvalid clicksNumber of clicks Google considers illegitimate and doesn't charge you for.google_ads; cm360; yahoo_japan;
ip_block_ip_addressTEXTIp block ip addressThe IP address of this IP block.google_ads;
is_budget_explicitly_sharedBOOLEANIs budget explicitly sharedSpecifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.google_ads;
is_negativeBOOLEANIs negativeWhether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.google_ads;
is_restrictTEXTIs restrictThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.google_ads;
keyword_ad_group_criterionTEXTKeyword ad group criterionThe AdGroupCriterion resource name.google_ads;
keyword_criterion_idTEXTKeyword Criterion IDThe Criterion ID for a keywordgoogle_ads;
keyword_info_match_typeTEXTKeyword info match typeThe match type of the keyword.google_ads;
keyword_info_textTEXTKeyword info textThe text of the keyword (at most 80 characters and 10 words).google_ads;
keyword_match_typeTEXTKeyword match typeThe match type of the keyword.google_ads; google_search_ads; yahoo_japan;
keyword_textTEXTKeyword textThe text of the keyword (at most 80 characters and 10 words).google_ads; google_search_ads;
keyword_theme_free_form_keyword_themeTEXTKeyword theme free form keyword themeFree-form text to be matched to a Smart Campaign keyword theme constant on a best-effort basis.google_ads;
keyword_theme_keyword_theme_constantTEXTKeyword theme keyword theme constantThe resource name of a Smart Campaign keyword theme constant. keywordThemeConstants/{keyword_theme_id}~{sub_keyword_theme_id}google_ads;
keyword_view_resource_nameTEXTKeyword view resource nameThe resource name of the keyword view. Keyword view resource names have the form: customers/{customer_id}/keywordViews/{ad_group_id}~{criterion_id}google_ads;
label_idNUMERICLabel idID of the label. Read only.google_ads;
label_nameTEXTLabel nameThe name of the label. This field is required and should not be empty when creating a new label. The length of this string should be between 1 and 80, inclusive.google_ads;
label_resource_nameTEXTLabel resource nameName of the resource. Label resource names have the form: customers/{customer_id}/labels/{label_id}google_ads;
label_statusTEXTLabel statusStatus of the label. Read only.google_ads;
label_text_label_background_colorTEXTLabel text label background colorBackground color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts.google_ads;
label_text_label_descriptionTEXTLabel text label descriptionA short description of the label. The length must be no more than 200 characters.google_ads;
labelsTEXTLabelsThe resource names of labels attached to this campaign.google_ads; yahoo_japan;
landing_page_view_resource_nameTEXTLanding page view resource nameThe resource name of the landing page view. Landing page view resource names have the form: customers/{customer_id}/landingPageViews/{unexpanded_final_url_fingerprint}google_ads;
language_criteria_idTEXTLanguage criteria idResource name of the language constant for the language of the product.google_ads;
language_language_constantTEXTLanguage language constantThe language constant resource name.google_ads;
launched_to_allBOOLEANLaunched to allTrue if the user interest is launched to all channels and locales.google_ads;
listing_group_case_value_hotel_city_city_criterionTEXTListing group case value hotel city city criterionThe Geo Target Constant resource name.google_ads;
listing_group_case_value_hotel_class_valueNUMERICListing group case value hotel class valueLong value of the hotel class.google_ads;
listing_group_case_value_hotel_country_region_country_region_criterionTEXTListing group case value hotel country region country region criterionThe Geo Target Constant resource name.google_ads;
listing_group_case_value_hotel_id_valueTEXTListing group case value hotel id valueString value of the hotel ID.google_ads;
listing_group_case_value_hotel_state_state_criterionTEXTListing group case value hotel state state criterionThe Geo Target Constant resource name.google_ads;
listing_group_case_value_product_bidding_category_country_codeTEXTListing group case value product bidding category country codeTwo-letter upper-case country code of the product bidding category. It must match the campaign.shopping_setting.sales_country field.google_ads;
listing_group_case_value_product_bidding_category_idNUMERICListing group case value product bidding category idID of the product bidding category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436google_ads;
listing_group_case_value_product_bidding_category_levelTEXTListing group case value product bidding category levelLevel of the product bidding category.google_ads;
listing_group_case_value_product_brand_valueTEXTListing group case value product brand valueString value of the product brand.google_ads;
listing_group_case_value_product_channel_channelTEXTListing group case value product channel channelValue of the locality.google_ads;
listing_group_case_value_product_channel_exclusivity_channel_exclusivityTEXTListing group case value product channel exclusivity channel exclusivityValue of the availability.google_ads;
listing_group_case_value_product_condition_conditionTEXTListing group case value product condition conditionValue of the condition.google_ads;
listing_group_case_value_product_custom_attribute_indexTEXTListing group case value product custom attribute indexIndicates the index of the custom attribute.google_ads;
listing_group_case_value_product_custom_attribute_valueTEXTListing group case value product custom attribute valueString value of the product custom attribute.google_ads;
listing_group_case_value_product_item_id_valueTEXTListing group case value product item id valueValue of the id.google_ads;
listing_group_case_value_product_type_levelTEXTListing group case value product type levelLevel of the type.google_ads;
listing_group_case_value_product_type_valueTEXTListing group case value product type valueValue of the type.google_ads;
listing_group_parent_ad_group_criterionTEXTListing group parent ad group criterionResource name of ad group criterion which is the parent listing group subdivision. Null for the root group.google_ads;
listing_group_typeTEXTListing group typeType of the listing group.google_ads;
listing_scope_dimensionsTEXTListing scope dimensionsScope of the campaign criterion.google_ads;
listing_scope_dimensions_hotel_city_city_criterionTEXTListing scope dimensions hotel city city criterionThe Geo Target Constant resource name.google_ads;
listing_scope_dimensions_hotel_country_region_country_region_criterionTEXTListing scope dimensions hotel country region country region criterionThe Geo Target Constant resource name.google_ads;
listing_scope_dimensions_hotel_state_state_criterionTEXTListing scope dimensions hotel state state criterionThe Geo Target Constant resource name.google_ads;
local_campaign_setting_location_source_typeTEXTLocal campaign setting location source typeThe location source type for this local campaign.google_ads;
local_services_campaign_settings_category_bidsTEXTLocal services campaign settings category bidsCategorical level bids associated with MANUAL_CPA bidding strategy.google_ads;
location_geo_target_constantTEXTLocation geo target constantThe geo target constant resource name.google_ads;
location_groupTEXTLocation groupLocation Groupgoogle_ads;
location_group_enable_customer_level_location_asset_setBOOLEANLocation group enable customer level location asset setDenotes that the latest customer level asset set is used for targeting. Used with radius and radius_units. Cannot be used with feed, geo target constants or feed item sets. When using asset sets, either this field or location_group_asset_sets should be specified. Both cannot be used at the same time. This can only be set in CREATE operations.google_ads;
location_group_feedTEXTLocation group feedFeed specifying locations for targeting. Cannot be set with AssetSet fields. This is required and must be set in CREATE operations.google_ads;
location_group_geo_target_constantsTEXTLocation group geo target constantsGeo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed. Cannot be set with AssetSet fields.google_ads;
location_typeTEXTLocation typeType of the geo targeting of the campaign.google_ads; yahoo_japan;
logical_user_list_rulesTEXTLogical user list rulesLogical list rules that define this user list. The rules are defined as a logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are ANDed when they are evaluated. Required for creating a logical user list.google_ads;
managerBOOLEANManagerWhether the customer is a manager.google_ads;
manual_cpaTEXTManual cpaStandard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns.google_ads;
manual_cpc_enhanced_cpc_enabledBOOLEANManual cpc enhanced cpc enabledWhether bids are to be enhanced based on conversion optimizer data.google_ads;
manual_cpmTEXTManual cpmStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.google_ads;
manual_cpvTEXTManual cpvA bidding strategy that pays a configurable amount per video view.google_ads;
match_rate_percentageNUMERICMatch rate percentageIndicates match rate for Customer Match lists. The range of this field is [0-100]. This will be null for other list types or when it's not possible to calculate the match rate. This field is read-only.google_ads;
maximize_conversion_value_cpc_bid_ceiling_microsNUMERICMaximize conversion value cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
maximize_conversion_value_cpc_bid_floor_microsNUMERICMaximize conversion value cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
maximize_conversion_value_target_roasNUMERICMaximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads;
maximize_conversions_cpc_bid_ceiling_microsNUMERICMaximize conversions cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
maximize_conversions_cpc_bid_floor_microsNUMERICMaximize conversions cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
maximize_conversions_target_cpa_microsNUMERICMaximize conversions target cpa microsThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.google_ads;
membership_life_spanNUMERICMembership life spanNumber of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. It'll be ignored for logical_user_list.google_ads;
membership_statusTEXTMembership statusMembership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to.google_ads;
merchant_idNUMERICMerchant idMerchant ID of the product.google_ads;
message_chat_rateNUMERICMessage chat rateNumber of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression.google_ads;
message_chatsNUMERICMessage chatsNumber of message chats initiated for Click To Message impressions that were message tracking eligible.google_ads;
message_impressionsNUMERICMessage impressionsNumber of Click To Message impressions that were message tracking eligible.google_ads;
mobile_app_category_mobile_app_category_constantTEXTMobile app category mobile app category constantThe mobile app category constant resource name.google_ads;
mobile_application_app_idTEXTMobile application app idA string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.google_ads;
mobile_application_nameTEXTMobile application nameName of this mobile application.google_ads;
mobile_device_mobile_device_constantTEXTMobile device mobile device constantThe mobile device constant resource name.google_ads;
mobile_friendly_clicks_percentageNUMERICMobile friendly clicks percentageThe percentage of mobile clicks that go to a mobile-friendly page.google_ads;
month_of_yearTEXTMonth of yearMonth of the year, for example, January.google_ads; yahoo_japan;
nameTEXTNameThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.google_ads; instagram; sendinblue; zendesk;
negativeBOOLEANNegativeWhether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.google_ads;
network_settings_target_content_networkBOOLEANNetwork settings target content networkWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.google_ads;
BOOLEANNetwork settings target google searchWhether ads will be served with google.com search results.google_ads;
network_settings_target_partner_search_networkBOOLEANNetwork settings target partner search networkWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.google_ads;
network_settings_target_search_networkBOOLEANNetwork settings target search networkWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).google_ads;
non_removed_campaign_countNUMERICNon removed campaign countThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.google_ads;
num_offline_impressionsNUMERICNum offline impressionsNumber of offline phone impressions.google_ads;
num_offline_interactionsNUMERICNum offline interactionsNumber of offline phone calls.google_ads;
offer_idTEXTOffer idItem ID of the product.google_ads;
offline_interaction_rateNUMERICOffline interaction rateNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).google_ads;
operating_system_version_operating_system_version_constantTEXTOperating system version operating system version constantThe operating system version constant resource name.google_ads;
optimization_goal_setting_optimization_goal_typesTEXTOptimization goal setting optimization goal typesThe list of optimization goal types.google_ads;
optimization_scoreNUMERICOptimization scoreOptimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads;
optimization_score_upliftNUMERICOptimization score upliftTotal optimization score uplift of all recommendations.google_ads;
optimization_score_urlTEXTOptimization score urlURL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination.google_ads;
optimization_score_weightNUMERICOptimization score weightOptimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.google_ads;
owner_customer_idNUMERICOwner customer idThe ID of the Customer which owns the bidding strategy.google_ads;
owner_descriptive_nameTEXTOwner descriptive namedescriptive_name of the Customer which owns the bidding strategy.google_ads;
parental_status_typeTEXTParental status typeType of the parental status.google_ads;
partner_hotel_idTEXTPartner hotel idPartner hotel ID.google_ads;
pay_per_conversion_eligibility_failure_reasonsTEXTPay per conversion eligibility failure reasonsReasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.google_ads;
payment_modeTEXTPayment modePayment mode for the campaign.google_ads;
percent_cpc_bid_microsNUMERICPercent cpc bid microsThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].google_ads;
percent_cpc_cpc_bid_ceiling_microsNUMERICPercent cpc cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.google_ads;
percent_cpc_enhanced_cpc_enabledBOOLEANPercent cpc enhanced cpc enabledAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.google_ads;
percent_new_visitorsNUMERICPercent new visitorsPercentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.google_ads;
performance_max_upgrade_performance_max_campaignTEXTPerformance max upgrade performance max campaignIndicates which Performance Max campaign the campaign is upgraded to.google_ads;
performance_max_upgrade_pre_upgrade_campaignTEXTPerformance max upgrade pre upgrade campaignIndicates legacy campaign upgraded to Performance Max.google_ads;
performance_max_upgrade_statusTEXTPerformance max upgrade statusThe upgrade status of a campaign requested to be upgraded to Performance Max.google_ads;
periodTEXTPeriodPeriod over which to spend the budget. Defaults to DAILY if not specified.google_ads;
phone_callsNUMERICPhone callsNumber of offline phone calls.google_ads; bing;
phone_impressionsNUMERICPhone impressionsNumber of offline phone impressions.google_ads;
phone_through_rateNUMERICPhone through rateNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).google_ads;
placeholder_typeTEXTPlaceholder typePlaceholder type. This is only used with feed item metrics.google_ads; yahoo_japan;
placementTEXTPlacementThe automatic placement string at detail level, e. g. website URL, mobile application ID, or a YouTube video ID.google_ads; cm360; tiktok;
placement_typeTEXTPlacement typeType of the placement, for example, Website, YouTube Video, and Mobile Application.google_ads;
placement_urlTEXTPlacement urlURL of the placement. For example, "http://www.domain.com".google_ads;
policy_summary_approval_statusTEXTPolicy summary approval statusThe overall approval status of this ad, calculated based on the status of its individual policy topic entries.google_ads;
policy_summary_policy_topic_entriesTEXTPolicy summary policy topic entriesThe list of policy findings for this ad.google_ads;
policy_summary_review_statusTEXTPolicy summary review statusWhere in the review process this ad is.google_ads;
position_estimates_estimated_add_clicks_at_first_position_cpcNUMERICPosition estimates estimated add clicks at first position cpcEstimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros.google_ads;
position_estimates_estimated_add_cost_at_first_position_cpcNUMERICPosition estimates estimated add cost at first position cpcEstimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros.google_ads;
position_estimates_first_page_cpc_microsNUMERICPosition estimates first page cpc microsThe estimate of the CPC bid required for ad to be shown on first page of search results.google_ads;
position_estimates_first_position_cpc_microsNUMERICPosition estimates first position cpc microsThe estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.google_ads;
position_estimates_top_of_page_cpc_microsNUMERICPosition estimates top of page cpc microsThe estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.google_ads;
post_click_quality_scoreTEXTPost click quality scoreThe quality score of the landing page.google_ads; yahoo_japan;
postal_codeTEXTGeo target postal code numbersGeo target postal code.google_ads; appsflyer; bing;
primary_statusTEXTPrimary statusThe primary status of the campaign. Provides insight into why a campaign is not serving or not serving optimally. Modification to the campaign and its related entities might take a while to be reflected in this status.google_ads;
primary_status_reasonsTEXTPrimary status reasonsThe primary status reasons of the campaign. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall CampaignPrimaryStatus.google_ads;
product_aggregator_idNUMERICProduct aggregator idAggregator ID of the product.google_ads;
product_bidding_category_level1TEXTProduct bidding category level1Bidding category (level 1) of the product.google_ads;
product_bidding_category_level2TEXTProduct bidding category level2Bidding category (level 2) of the product.google_ads;
product_bidding_category_level3TEXTProduct bidding category level3Bidding category (level 3) of the product.google_ads;
product_bidding_category_level4TEXTProduct bidding category level4Bidding category (level 4) of the product.google_ads;
product_bidding_category_level5TEXTProduct bidding category level5Bidding category (level 5) of the product.google_ads;
product_brandTEXTProduct brandBrand of the product.google_ads; google_search_ads; rakuten_advertising;
product_channelTEXTProduct channelChannel of the product.google_ads; google_search_ads;
product_channel_exclusivityTEXTProduct channel exclusivityChannel exclusivity of the product.google_ads; google_search_ads;
product_conditionTEXTProduct conditionCondition of the product.google_ads; google_search_ads;
product_countryTEXTProduct countryResource name of the geo target constant for the country of sale of the product.google_ads; google_search_ads;
product_custom_attribute0TEXTProduct custom attribute0Custom attribute 0 of the product.google_ads;
product_custom_attribute1TEXTProduct custom attribute1Custom attribute 1 of the product.google_ads;
product_custom_attribute2TEXTProduct custom attribute2Custom attribute 2 of the product.google_ads;
product_custom_attribute3TEXTProduct custom attribute3Custom attribute 3 of the product.google_ads;
product_custom_attribute4TEXTProduct custom attribute4Custom attribute 4 of the product.google_ads;
product_item_idTEXTProduct item idItem ID of the product.google_ads;
product_languageTEXTProduct languageResource name of the language constant for the language of the product.google_ads; google_search_ads;
product_merchant_idNUMERICProduct merchant idMerchant ID of the product.google_ads;
product_store_idTEXTProduct store idStore ID of the product.google_ads; google_search_ads;
product_titleTEXTProduct titleTitle of the product.google_ads; google_search_ads; shopify;
product_type_l1TEXTProduct type l1Type (level 1) of the product.google_ads;
product_type_l2TEXTProduct type l2Type (level 2) of the product.google_ads;
product_type_l3TEXTProduct type l3Type (level 3) of the product.google_ads;
product_type_l4TEXTProduct type l4Type (level 4) of the product.google_ads;
product_type_l5TEXTProduct type l5Type (level 5) of the product.google_ads;
proximity_address_city_nameTEXTProximity address city nameName of the city.google_ads;
proximity_address_country_codeTEXTProximity address country codeCountry code.google_ads;
proximity_address_postal_codeTEXTProximity address postal codePostal code.google_ads;
proximity_address_province_codeTEXTProximity address province codeProvince or state code.google_ads;
proximity_address_province_nameTEXTProximity address province nameProvince or state name.google_ads;
proximity_address_street_addressTEXTProximity address street addressStreet address line 1.google_ads;
proximity_geo_point_latitude_in_micro_degreesNUMERICProximity geo point latitude in micro degreesMicro degrees for the latitude.google_ads;
proximity_geo_point_longitude_in_micro_degreesNUMERICProximity geo point longitude in micro degreesMicro degrees for the longitude.google_ads;
proximity_radiusNUMERICProximity radiusThe radius of the proximity.google_ads;
proximity_radius_unitsTEXTProximity radius unitsThe unit of measurement of the radius. Default is KILOMETERS.google_ads;
publisher_organic_clicksNUMERICPublisher organic clicksClicks from properties for which the traffic the publisher has not paid for or acquired through incentivized activitygoogle_ads;
publisher_purchased_clicksNUMERICPublisher purchased clicksClicks from properties not owned by the publisher for which the traffic the publisher has paid for or acquired through incentivized activitygoogle_ads;
publisher_unknown_clicksNUMERICPublisher unknown clicksClicks from traffic which is not identified as "Publisher Purchased" or "Publisher Organic"google_ads;
quality_info_creative_quality_scoreTEXTQuality info creative quality scoreThe performance of the ad compared to other advertisers.google_ads;
quality_info_post_click_quality_scoreTEXTQuality info post click quality scoreThe quality score of the landing page.google_ads;
quality_info_quality_scoreNUMERICQuality info quality scoreThe quality score. This field may not be populated if Google does not have enough information to determine a value.google_ads;
quality_info_search_predicted_ctrTEXTQuality info search predicted ctrThe click-through rate compared to that of other advertisers.google_ads;
quality_scoreNUMERICQuality scoreThe quality score. This field may not be populated if Google does not have enough information to determine a value.google_ads;
quarterTEXTQuarterQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.google_ads; adjust; yahoo_japan;
read_onlyBOOLEANRead onlyAn option that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only.google_ads;
real_time_bidding_setting_opt_inBOOLEANReal time bidding setting opt inWhether the campaign is opted in to real-time bidding.google_ads;
recommendation_typeTEXTRecommendation typeRecommendation type.google_ads;
NUMERICRecommended budget amountThe recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.google_ads;
NUMERICRecommended budget amount microsThe recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.google_ads;
NUMERICRecommended budget estimated change weekly clicksThe estimated change in weekly clicks if the recommended budget is applied. This field is read-only.google_ads;
NUMERICRecommended budget estimated change weekly cost microsThe estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.google_ads;
NUMERICRecommended budget estimated change weekly interactionsThe estimated change in weekly interactions if the recommended budget is applied. This field is read-only.google_ads;
NUMERICRecommended budget estimated change weekly viewsThe estimated change in weekly views if the recommended budget is applied. This field is read-only.google_ads;
reference_countNUMERICReference countThe number of campaigns actively using the budget. This field is read-only.google_ads;
relative_ctrNUMERICRelative ctrYour clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.google_ads;
remarketing_setting_google_global_site_tagTEXTRemarketing setting google global site tagThe Google tag.google_ads;
resource_nameTEXTResource nameThe resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}google_ads;
rule_based_user_list_combined_rule_user_list_left_operand_rule_item_groupsTEXTRule based user list combined rule user list left operand rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads;
rule_based_user_list_combined_rule_user_list_left_operand_rule_typeTEXTRule based user list combined rule user list left operand rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads;
rule_based_user_list_combined_rule_user_list_right_operand_rule_item_groupsTEXTRule based user list combined rule user list right operand rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads;
rule_based_user_list_combined_rule_user_list_right_operand_rule_typeTEXTRule based user list combined rule user list right operand rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads;
rule_based_user_list_combined_rule_user_list_rule_operatorTEXTRule based user list combined rule user list rule operatorOperator to connect the two operands. Required for creating a combined rule user list.google_ads;
rule_based_user_list_expression_rule_user_list_rule_rule_item_groupsTEXTRule based user list expression rule user list rule rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads;
rule_based_user_list_expression_rule_user_list_rule_rule_typeTEXTRule based user list expression rule user list rule rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads;
rule_based_user_list_flexible_rule_user_list_exclusive_operandsTEXTRule based user list flexible rule user list exclusive operandsActions that are located on the exclusive side. These are joined together with OR.google_ads;
rule_based_user_list_flexible_rule_user_list_inclusive_operandsTEXTRule based user list flexible rule user list inclusive operandsActions that are located on the inclusive side. These are joined together by either AND/OR as specified by the inclusive_rule_operator.google_ads;
rule_based_user_list_flexible_rule_user_list_inclusive_rule_operatorTEXTRule based user list flexible rule user list inclusive rule operatorOperator that defines how the inclusive operands are combined.google_ads;
rule_based_user_list_prepopulation_statusTEXTRule based user list prepopulation statusThe status of pre-population. The field is default to NONE if not set which means the previous users will not be considered. If set to REQUESTED, past site visitors or app users who match the list definition will be included in the list (works on the Display Network only). This will only add past users from within the last 30 days, depending on the list's membership duration and the date when the remarketing tag is added. The status will be updated to FINISHED once request is processed, or FAILED if the request fails.google_ads;
search_absolute_top_impression_shareNUMERICSearch absolute top impression shareThe percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.google_ads; google_search_ads; yahoo_japan;
search_budget_lost_absolute_top_impression_shareNUMERICSearch budget lost absolute top impression shareThe number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads; google_search_ads; yahoo_japan;
search_budget_lost_impression_shareNUMERICSearch budget lost impression shareThe estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads; google_search_ads;
search_budget_lost_top_impression_shareNUMERICSearch budget lost top impression shareThe number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads; google_search_ads; yahoo_japan;
search_click_shareNUMERICSearch click shareThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads;
search_engine_results_page_typeTEXTSearch engine results page typeType of the search engine results page.google_ads;
search_exact_match_impression_shareNUMERICSearch exact match impression shareThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads;
search_impression_shareNUMERICSearch impression shareThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads; google_search_ads;
search_predicted_ctrTEXTSearch predicted ctrThe click-through rate compared to that of other advertisers.google_ads; yahoo_japan;
search_rank_lost_absolute_top_impression_shareNUMERICSearch rank lost absolute top impression shareThe number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads; google_search_ads; yahoo_japan;
search_rank_lost_impression_shareNUMERICSearch rank lost impression shareThe estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads; google_search_ads;
search_rank_lost_top_impression_shareNUMERICSearch rank lost top impression shareThe number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads; google_search_ads; yahoo_japan;
search_termTEXTSearch termThe search term.google_ads; googleanalytics4;
search_term_match_typeTEXTSearch term match typeMatch type of the keyword that triggered the ad, including variants.google_ads;
search_term_view_ad_groupTEXTSearch term view ad groupThe ad group the search term served in.google_ads;
search_term_view_ad_group_idTEXTSearch Term View Ad Group IDThe Ad Group ID for a search termgoogle_ads;
search_term_view_campaign_idTEXTSearch Term View Campaign IDThe Campaign ID for a search termgoogle_ads;
search_term_view_keyword_idTEXTSearch Term View Keyword IDThe Keyword ID for a search termgoogle_ads;
search_term_view_resource_nameTEXTSearch term view resource nameThe resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}google_ads;
search_term_view_search_termTEXTSearch term view search termThe search term.google_ads;
search_term_view_statusTEXTSearch term view statusIndicates whether the search term is currently one of your targeted or excluded keywords.google_ads;
search_top_impression_shareNUMERICSearch top impression shareThe impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads; google_search_ads; yahoo_japan;
selective_optimization_conversion_actionsTEXTSelective optimization conversion actionsThe selected set of conversion actions for optimizing this campaign.google_ads;
serving_statusTEXTServing statusThe ad serving status of the campaign.google_ads;
shopping_performance_view_resource_nameTEXTShopping performance view resource nameThe resource name of the Shopping performance view. Shopping performance view resource names have the form: customers/{customer_id}/shoppingPerformanceViewgoogle_ads;
shopping_setting_campaign_priorityNUMERICShopping setting campaign priorityPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.google_ads;
shopping_setting_enable_localBOOLEANShopping setting enable localWhether to include local products.google_ads;
shopping_setting_feed_labelTEXTShopping setting feed labelFeed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center.google_ads;
shopping_setting_merchant_idNUMERICShopping setting merchant idID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.google_ads;
shopping_setting_sales_countryTEXTShopping setting sales countrySales country of products to include in the campaign. Only one of feed_label or sales_country can be set. Field is immutable except for clearing. Once this field is cleared, you must use feed_label if you want to set the sales country.google_ads;
shopping_setting_use_vehicle_inventoryBOOLEANShopping setting use vehicle inventoryWhether to target Vehicle Listing inventory.google_ads;
similar_user_list_seed_user_listTEXTSimilar user list seed user listSeed UserList from which this list is derived.google_ads;
size_for_displayNUMERICSize for displayEstimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only.google_ads;
NUMERICSize for searchEstimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only.google_ads;
size_range_for_displayTEXTSize range for displaySize range in terms of number of users of the UserList, on the Google Display Network. This field is read-only.google_ads;
TEXTSize range for searchSize range in terms of number of users of the UserList, for Search ads. This field is read-only.google_ads;
sk_ad_network_ad_event_typeTEXTSk ad network ad event typeiOS Store Kit Ad Network ad event type.google_ads;
sk_ad_network_attribution_creditTEXTSk ad network attribution creditiOS Store Kit Ad Network attribution creditgoogle_ads;
sk_ad_network_conversion_valueNUMERICSk ad network conversion valueiOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign.google_ads;
sk_ad_network_conversionsNUMERICSk ad network conversionsThe number of iOS Store Kit Ad Network conversions.google_ads;
sk_ad_network_source_app_sk_ad_network_source_app_idTEXTSk ad network source app sk ad network source app idApp id where the ad that drove the iOS Store Kit Ad Network install was shown.google_ads;
sk_ad_network_user_typeTEXTSk ad network user typeiOS Store Kit Ad Network user type.google_ads;
slotTEXTSlotPosition of the ad.google_ads;
speed_scoreNUMERICSpeed scoreA measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest.google_ads;
start_dateDATEStart dateThe date when campaign started in serving customer's timezone in YYYY-MM-DD format.google_ads; yahoo_japan;
stateTEXTGeo target state name.Geo target state name.google_ads; appsflyer; bing;
store_idTEXTStore idStore ID of the product.google_ads; adjust;
system_serving_statusTEXTSystem serving statusServing status of the criterion.google_ads; yahoo_japan;
target_cpaNUMERICTarget cpaThe effective target CPA (cost-per-acquisition). This field is read-only.google_ads; yahoo_japan;
target_cpa_bid_sourceTEXTTarget cpa bid sourceSource of the effective target CPA. This field is read-only.google_ads;
target_cpa_cpc_bid_ceiling_microsNUMERICTarget cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
target_cpa_cpc_bid_floor_microsNUMERICTarget cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
target_cpa_microsNUMERICTarget cpa microsThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads;
target_cpa_target_cpa_microsNUMERICTarget cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads;
target_cpmTEXTTarget cpmA bidding strategy that automatically optimizes cost per thousand impressions.google_ads;
target_cpm_microsNUMERICTarget cpm microsAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.google_ads;
target_impression_share_cpc_bid_ceiling_microsNUMERICTarget impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads;
target_impression_share_locationTEXTTarget impression share locationThe targeted location on the search results page.google_ads;
target_impression_share_location_fraction_microsNUMERICTarget impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads;
target_roasNUMERICTarget roasThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads; yahoo_japan;
target_roas_cpc_bid_ceiling_microsNUMERICTarget roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
target_roas_cpc_bid_floor_microsNUMERICTarget roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
target_roas_target_roasNUMERICTarget roas target roasThe chosen revenue (based on conversion data) per unit of spend.google_ads;
target_spend_cpc_bid_ceiling_microsNUMERICTarget spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads;
target_spend_target_spend_microsNUMERICTarget spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads;
target_urlTEXTTarget urlURL of the placement, for example, website, link to the mobile application in app store, or a YouTube video URL.google_ads;
targeting_setting_target_restrictionsTEXTTargeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.google_ads;
taxonomy_typeTEXTTaxonomy typeTaxonomy type of the user interest.google_ads;
test_accountBOOLEANTest accountWhether the customer is a test account.google_ads;
text_label_background_colorTEXTText label background colorBackground color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts.google_ads;
text_label_descriptionTEXTText label descriptionA short description of the label. The length must be no more than 200 characters.google_ads;
time_zoneTEXTTime zoneThe local timezone ID of the customer.google_ads;
top_impression_percentageNUMERICTop impression percentageThe percent of your ad impressions that are shown anywhere above the organic search results.google_ads; google_search_ads; yahoo_japan;
top_of_page_cpcNUMERICTop of page cpcThe estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.google_ads;
topic_pathTEXTTopic pathThe category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.google_ads;
topic_topic_constantTEXTTopic topic constantThe Topic Constant resource name.google_ads;
total_amountNUMERICTotal amountThe lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.google_ads;
total_amount_microsNUMERICTotal amount microsThe lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.google_ads;
tracking_setting_tracking_urlTEXTTracking setting tracking urlThe url used for dynamic tracking.google_ads;
tracking_url_templateTEXTTracking url templateThe URL template for constructing a tracking URL.google_ads;
typeTEXTTypeThe type of the ad group.google_ads; adalyser; awin; facebook_organic; sendinblue; stripe; zendesk_support;
url_custom_parametersTEXTUrl custom parametersThe list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.google_ads;
url_expansion_opt_outBOOLEANUrl expansion opt outRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.google_ads;
user_interest_availabilitiesTEXTUser interest availabilitiesAvailability information of the user interest.google_ads;
user_interest_idNUMERICUser interest idThe ID of the user interest.google_ads;
user_interest_launched_to_allBOOLEANUser interest launched to allTrue if the user interest is launched to all channels and locales.google_ads;
user_interest_nameTEXTUser interest nameThe name of the user interest.google_ads;
user_interest_parentTEXTUser interest parentThe parent of the user interest.google_ads;
user_interest_resource_nameTEXTUser interest resource nameThe resource name of the user interest. User interest resource names have the form: customers/{customer_id}/userInterests/{user_interest_id}google_ads;
user_interest_taxonomy_typeTEXTUser interest taxonomy typeTaxonomy type of the user interest.google_ads;
user_interest_user_interest_categoryTEXTUser interest user interest categoryThe UserInterest resource name.google_ads;
user_interest_user_interest_idNUMERICUser interest user interest idThe ID of the user interest.google_ads;
user_interest_user_interest_parentTEXTUser interest user interest parentThe parent of the user interest.google_ads;
user_list_access_reasonTEXTUser list access reasonIndicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only.google_ads;
user_list_account_user_list_statusTEXTUser list account user list statusIndicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED.google_ads;
user_list_basic_user_list_actionsTEXTUser list basic user list actionsActions associated with this user list.google_ads;
user_list_closing_reasonTEXTUser list closing reasonIndicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open.google_ads;
user_list_crm_based_user_list_app_idTEXTUser list crm based user list app idA string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs.google_ads;
user_list_crm_based_user_list_data_source_typeTEXTUser list crm based user list data source typeData source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists.google_ads;
user_list_crm_based_user_list_upload_key_typeTEXTUser list crm based user list upload key typeMatching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation.google_ads;
user_list_descriptionTEXTUser list descriptionDescription of this user list.google_ads;
user_list_eligible_for_displayBOOLEANUser list eligible for displayIndicates this user list is eligible for Google Display Network. This field is read-only.google_ads;
BOOLEANUser list eligible for searchIndicates if this user list is eligible for Google Search Network.google_ads;
user_list_idNUMERICUser list idId of the user list.google_ads;
user_list_integration_codeTEXTUser list integration codeAn ID from external system. It is used by user list sellers to correlate IDs on their systems.google_ads;
user_list_logical_user_list_rulesTEXTUser list logical user list rulesLogical list rules that define this user list. The rules are defined as a logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are ANDed when they are evaluated. Required for creating a logical user list.google_ads;
user_list_match_rate_percentageNUMERICUser list match rate percentageIndicates match rate for Customer Match lists. The range of this field is [0-100]. This will be null for other list types or when it's not possible to calculate the match rate. This field is read-only.google_ads;
user_list_membership_life_spanNUMERICUser list membership life spanNumber of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. It'll be ignored for logical_user_list.google_ads;
user_list_membership_statusTEXTUser list membership statusMembership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to.google_ads;
user_list_nameTEXTUser list nameName of this user list. Depending on its access_reason, the user list name may not be unique (for example, if access_reason=SHARED)google_ads;
user_list_read_onlyBOOLEANUser list read onlyAn option that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only.google_ads;
user_list_resource_nameTEXTUser list resource nameThe resource name of the user list. User list resource names have the form: customers/{customer_id}/userLists/{user_list_id}google_ads;
user_list_rule_based_user_list_combined_rule_user_list_left_operand_rule_item_groupsTEXTUser list rule based user list combined rule user list left operand rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads;
user_list_rule_based_user_list_combined_rule_user_list_left_operand_rule_typeTEXTUser list rule based user list combined rule user list left operand rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads;
user_list_rule_based_user_list_combined_rule_user_list_right_operand_rule_item_groupsTEXTUser list rule based user list combined rule user list right operand rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads;
user_list_rule_based_user_list_combined_rule_user_list_right_operand_rule_typeTEXTUser list rule based user list combined rule user list right operand rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads;
user_list_rule_based_user_list_combined_rule_user_list_rule_operatorTEXTUser list rule based user list combined rule user list rule operatorOperator to connect the two operands. Required for creating a combined rule user list.google_ads;
user_list_rule_based_user_list_expression_rule_user_list_rule_rule_item_groupsTEXTUser list rule based user list expression rule user list rule rule item groupsList of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type.google_ads;
user_list_rule_based_user_list_expression_rule_user_list_rule_rule_typeTEXTUser list rule based user list expression rule user list rule rule typeRule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList.google_ads;
user_list_rule_based_user_list_flexible_rule_user_list_exclusive_operandsTEXTUser list rule based user list flexible rule user list exclusive operandsActions that are located on the exclusive side. These are joined together with OR.google_ads;
user_list_rule_based_user_list_flexible_rule_user_list_inclusive_operandsTEXTUser list rule based user list flexible rule user list inclusive operandsActions that are located on the inclusive side. These are joined together by either AND/OR as specified by the inclusive_rule_operator.google_ads;
user_list_rule_based_user_list_flexible_rule_user_list_inclusive_rule_operatorTEXTUser list rule based user list flexible rule user list inclusive rule operatorOperator that defines how the inclusive operands are combined.google_ads;
user_list_rule_based_user_list_prepopulation_statusTEXTUser list rule based user list prepopulation statusThe status of pre-population. The field is default to NONE if not set which means the previous users will not be considered. If set to REQUESTED, past site visitors or app users who match the list definition will be included in the list (works on the Display Network only). This will only add past users from within the last 30 days, depending on the list's membership duration and the date when the remarketing tag is added. The status will be updated to FINISHED once request is processed, or FAILED if the request fails.google_ads;
user_list_similar_user_list_seed_user_listTEXTUser list similar user list seed user listSeed UserList from which this list is derived.google_ads;
user_list_size_for_displayNUMERICUser list size for displayEstimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only.google_ads;
NUMERICUser list size for searchEstimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only.google_ads;
user_list_size_range_for_displayTEXTUser list size range for displaySize range in terms of number of users of the UserList, on the Google Display Network. This field is read-only.google_ads;
TEXTUser list size range for searchSize range in terms of number of users of the UserList, for Search ads. This field is read-only.google_ads;
user_list_typeTEXTUser list typeType of this list. This field is read-only.google_ads;
user_list_user_listTEXTUser list user listThe User List resource name.google_ads;
valid_accelerated_mobile_pages_clicks_percentageNUMERICValid accelerated mobile pages clicks percentageThe percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page.google_ads;
value_per_all_conversionNUMERICValue per all conversionThe value of all conversions divided by the number of all conversions.google_ads;
value_per_all_conversionsNUMERICValue per all conversionsThe value of all conversions divided by the number of all conversions.google_ads;
value_per_all_conversions_by_conversion_dateNUMERICValue per all conversions by conversion dateThe value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads;
value_per_conversionNUMERICValue per conversionThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
value_per_conversions_by_conversion_dateNUMERICValue per conversions by conversion dateThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads;
value_per_current_model_attributed_conversionNUMERICValue per current model attributed conversionThe value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
vanity_pharma_vanity_pharma_display_url_modeTEXTVanity pharma vanity pharma display url modeThe display mode for vanity pharma URLs.google_ads;
vanity_pharma_vanity_pharma_textTEXTVanity pharma vanity pharma textThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.google_ads;
vertical_idTEXTVertical idThe Topic Constant resource name.google_ads;
video_brand_safety_suitabilityTEXTVideo brand safety suitability3-Tier Brand Safety setting for the campaign.google_ads;
video_quartile100_rateNUMERICVideo quartile100 ratePercentage of impressions where the viewer watched all of your video.google_ads;
video_quartile25_rateNUMERICVideo quartile25 ratePercentage of impressions where the viewer watched 25% of your video.google_ads;
video_quartile50_rateNUMERICVideo quartile50 ratePercentage of impressions where the viewer watched 50% of your video.google_ads;
video_quartile75_rateNUMERICVideo quartile75 ratePercentage of impressions where the viewer watched 75% of your video.google_ads;
video_quartile_p100_rateNUMERICVideo quartile p100 ratePercentage of impressions where the viewer watched all of your video.google_ads;
video_quartile_p25_rateNUMERICVideo quartile p25 ratePercentage of impressions where the viewer watched 25% of your video.google_ads;
video_quartile_p50_rateNUMERICVideo quartile p50 ratePercentage of impressions where the viewer watched 50% of your video.google_ads;
video_quartile_p75_rateNUMERICVideo quartile p75 ratePercentage of impressions where the viewer watched 75% of your video.google_ads;
video_view_rateNUMERICVideo view rateThe number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.google_ads;
video_viewsNUMERICVideo viewsThe number of times your video ads were viewed.google_ads; cm360; linkedin; snapchat; twitter_organic; yahoo_japan;
view_through_conversionsNUMERICView through conversionsThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.google_ads;
view_through_conversions_from_location_asset_click_to_callNUMERICView through conversions from location asset click to callNumber of call button clicks on any location surface after an impression. This measure is coming from Asset based location.google_ads;
view_through_conversions_from_location_asset_directionsNUMERICView through conversions from location asset directionsNumber of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location.google_ads;
view_through_conversions_from_location_asset_menuNUMERICView through conversions from location asset menuNumber of menu link clicks on any location surface after an impression. This measure is coming from Asset based location.google_ads;
view_through_conversions_from_location_asset_orderNUMERICView through conversions from location asset orderNumber of order clicks on any location surface after an impression. This measure is coming from Asset based location.google_ads;
view_through_conversions_from_location_asset_other_engagementNUMERICView through conversions from location asset other engagementNumber of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location.google_ads;
view_through_conversions_from_location_asset_store_visitsNUMERICView through conversions from location asset store visitsEstimated number of visits to the store after an impression. This measure is coming from Asset based location.google_ads;
view_through_conversions_from_location_asset_websiteNUMERICView through conversions from location asset websiteNumber of website URL clicks on any location surface after an impression. This measure is coming from Asset based location.google_ads;
webpage_conditionsTEXTWebpage conditionsConditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
webpage_coverage_percentageNUMERICWebpage coverage percentageWebsite criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.google_ads;
webpage_criterion_nameTEXTWebpage criterion nameThe name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
webpage_sample_sample_urlsTEXTWebpage sample sample urlsWebpage sample urlsgoogle_ads;
youtube_channel_channel_idTEXTYoutube channel channel idThe YouTube uploader channel id or the channel code of a YouTube channel.google_ads;
youtube_video_video_idTEXTYoutube video video idYouTube video id as it appears on the YouTube watch page.google_ads;
address_address1TEXTAddress address1Address address1activecampaign;
address_address2TEXTAddress address2Address address2activecampaign;
address_allgroupTEXTAddress allgroupAddress allgroupactivecampaign;
address_cityTEXTAddress cityAddress cityactivecampaign;
address_company_nameTEXTAddress company nameAddress company nameactivecampaign;
address_countryTEXTAddress countryAddress countryactivecampaign;
address_districtTEXTAddress districtAddress districtactivecampaign;
address_idTEXTAddress idAddress idactivecampaign;
address_is_defaultTEXTAddress is default flagAddress is default flagactivecampaign;
address_stateTEXTAddress stateAddress stateactivecampaign;
address_zipTEXTAddress zipAddress zipactivecampaign;
automation_cdateDATEAutomation cdateAutomation creation dateactivecampaign;
automation_defaultscreenshotTEXTAutomation default screenshotAutomation default screenshotactivecampaign;
automation_enteredTEXTAutomation enteredAutomation enteredactivecampaign;
automation_exitedTEXTAutomation exitedAutomation exitedactivecampaign;
automation_hiddenTEXTAutomation hiddenAutomation hiddenactivecampaign;
automation_idTEXTAutomation idAutomation idactivecampaign;
automation_mdateDATEAutomation mdateAutomation modification dateactivecampaign;
automation_nameTEXTAutomation nameAutomation nameactivecampaign;
automation_screenshotTEXTAutomation screenshotAutomation screenshotactivecampaign;
automation_statusTEXTAutomation statusAutomation statusactivecampaign;
automation_useridTEXTAutomation user idAutomation user idactivecampaign;
campaign_activerss_intervalTEXTCampaign activerss intervalCampaign activerss intervalactivecampaign;
campaign_activerss_itemsTEXTCampaign activerss itemsCampaign activerss itemsactivecampaign;
campaign_activerss_urlTEXTCampaign activerss urlCampaign activerss urlactivecampaign;
campaign_addressidTEXTCampaign address idCampaign address idactivecampaign;
campaign_analytics_campaign_nameTEXTCampaign analytics_campaign_nameCampaign analytics_campaign_nameactivecampaign;
campaign_automationTEXTCampaign automationCampaign automationactivecampaign;
campaign_basemessageidTEXTCampaign base message idCampaign base message idactivecampaign;
campaign_basetemplateidTEXTCampaign basetemplate idCampaign basetemplate idactivecampaign;
campaign_bounceidTEXTCampaign bounce idCampaign bounce idactivecampaign;
campaign_cdateDATECampaign cdateCampaign creation dateactivecampaign;
campaign_deletestampTEXTCampaign deletestampCampaign deletestampactivecampaign;
campaign_embed_imagesTEXTCampaign embed_imagesCampaign embed_imagesactivecampaign;
campaign_facebookTEXTCampaign facebookCampaign facebookactivecampaign;
campaign_formidTEXTCampaign form idCampaign form idactivecampaign;
campaign_forwardsNUMERICCampaign forwardsCampaign forwardsactivecampaign;
campaign_hardbouncesNUMERICCampaign hard bouncesCampaign hard bouncesactivecampaign;
campaign_htmlunsubNUMERICCampaign html unsubCampaign html unsubactivecampaign;
campaign_htmlunsubdataTEXTCampaign html unsub dataCampaign html unsub dataactivecampaign;
campaign_ip4TEXTCampaign ip4Campaign ip4activecampaign;
campaign_laststepTEXTCampaign last stepCampaign last stepactivecampaign;
campaign_ldateDATECampaign ldateCampaign ldateactivecampaign;
campaign_linkclicksNUMERICCampaign link clicksCampaign link clicksactivecampaign;
campaign_mail_cleanupTEXTCampaign mail_cleanupCampaign mail_cleanupactivecampaign;
campaign_mail_sendTEXTCampaign mail_sendCampaign mail_sendactivecampaign;
campaign_mail_transferTEXTCampaign mail transferCampaign mail transferactivecampaign;
campaign_mailer_log_fileTEXTCampaign mailer_log_fileCampaign mailer_log_fileactivecampaign;
campaign_managetextTEXTCampaign manage textCampaign manage textactivecampaign;
campaign_mdateDATECampaign mdateCampaign modification dateactivecampaign;
campaign_opensNUMERICCampaign opensCampaign opensactivecampaign;
campaign_publicTEXTCampaign publicCampaign publicactivecampaign;
campaign_realcidTEXTCampaign realcidCampaign realcidactivecampaign;
campaign_recurringTEXTCampaign recurringCampaign recurringactivecampaign;
campaign_reminder_fieldTEXTCampaign reminder fieldCampaign reminder fieldactivecampaign;
campaign_reminder_formatTEXTCampaign reminder formatCampaign reminder formatactivecampaign;
campaign_reminder_last_cron_runTEXTCampaign reminder last cron runCampaign reminder last cron runactivecampaign;
campaign_reminder_offsetTEXTCampaign reminder offsetCampaign reminder offsetactivecampaign;
campaign_reminder_offset_signTEXTCampaign reminder offset signCampaign reminder offset signactivecampaign;
campaign_reminder_offset_typeTEXTCampaign reminder offset typeCampaign reminder offset typeactivecampaign;
campaign_reminder_typeTEXTCampaign reminder typeCampaign reminder typeactivecampaign;
campaign_repliesNUMERICCampaign repliesCampaign repliesactivecampaign;
campaign_replysysTEXTCampaign replysysCampaign replysysactivecampaign;
campaign_responder_existingTEXTCampaign responder existingCampaign responder existingactivecampaign;
campaign_responder_offsetTEXTCampaign responder offsetCampaign responder offsetactivecampaign;
campaign_responder_typeTEXTCampaign responder typeCampaign responder typeactivecampaign;
campaign_scheduleTEXTCampaign scheduleCampaign scheduleactivecampaign;
campaign_scheduleddateDATECampaign scheduled dateCampaign scheduled dateactivecampaign;
campaign_sdateDATECampaign sdateCampaign sdateactivecampaign;
campaign_segmentidTEXTCampaign segment idCampaign segment idactivecampaign;
campaign_send_amtNUMERICCampaign send_amtCampaign send_amtactivecampaign;
campaign_sendidTEXTCampaign send idCampaign send idactivecampaign;
campaign_seriesidTEXTCampaign series idCampaign series idactivecampaign;
campaign_socialsharesNUMERICCampaign social sharesCampaign social sharesactivecampaign;
campaign_softbouncesNUMERICCampaign soft bouncesCampaign soft bouncesactivecampaign;
campaign_sourceTEXTCampaign sourceCampaign sourceactivecampaign;
campaign_split_contentTEXTCampaign split contentCampaign split contentactivecampaign;
campaign_split_offsetTEXTCampaign split offsetCampaign split offsetactivecampaign;
campaign_split_offset_typeTEXTCampaign split offset typeCampaign split offset typeactivecampaign;
campaign_split_typeTEXTCampaign split typeCampaign split typeactivecampaign;
campaign_split_winner_awaitingTEXTCampaign split winner awaitingCampaign split winner awaitingactivecampaign;
campaign_split_winner_messageidTEXTCampaign split winner message idCampaign split winner message idactivecampaign;
campaign_subscriberclicksNUMERICCampaign subscriber clicksCampaign subscriber clicksactivecampaign;
campaign_surveyTEXTCampaign surveyCampaign surveyactivecampaign;
campaign_textunsubNUMERICCampaign text unsubCampaign text unsubactivecampaign;
campaign_textunsubdataTEXTCampaign text unsub dataCampaign text unsub dataactivecampaign;
campaign_threadidTEXTCampaign thread idCampaign thread idactivecampaign;
campaign_total_amtNUMERICCampaign total_amtCampaign total_amtactivecampaign;
TEXTCampaign track linksCampaign track linksactivecampaign;
campaign_tracklinksanalyticsTEXTCampaign track links analyticsCampaign track links analyticsactivecampaign;
campaign_trackreadsTEXTCampaign track readsCampaign track readsactivecampaign;
campaign_trackreadsanalyticsTEXTCampaign track reads analyticsCampaign track reads analyticsactivecampaign;
campaign_tweetTEXTCampaign tweetCampaign tweetactivecampaign;
campaign_uniqueforwardsNUMERICCampaign unique forwardsCampaign unique forwardsactivecampaign;
campaign_uniquelinkclicksNUMERICCampaign unique link clicksCampaign unique link clicksactivecampaign;
campaign_uniqueopensNUMERICCampaign unique opensCampaign unique opensactivecampaign;
campaign_uniquerepliesNUMERICCampaign unique repliesCampaign unique repliesactivecampaign;
campaign_unsubreasonsNUMERICCampaign unsub reasonsCampaign unsub reasonsactivecampaign;
campaign_unsubscribesNUMERICCampaign unsubscribesCampaign unsubscribesactivecampaign;
campaign_updatesDATECampaign updatesCampaign updatesactivecampaign;
campaign_userTEXTCampaign userCampaign useractivecampaign;
campaign_useridTEXTCampaign user idCampaign user idactivecampaign;
campaign_waitpreviewTEXTCampaign waitpreviewCampaign waitpreviewactivecampaign;
campaign_willrecurTEXTCampaign willrecurCampaign willrecuractivecampaign;
contact_adateDATEContact adateContact adateactivecampaign;
contact_bounced_dateDATEContact bounced dateContact bounced dateactivecampaign;
contact_bounced_hardTEXTContact bounced hardContact bounced hardactivecampaign;
contact_bounced_softTEXTContact bounced softContact bounced softactivecampaign;
contact_cdateDATEContact cdateContact creation dateactivecampaign;
contact_deletedTEXTContact deletedContact deletedactivecampaign;
contact_edateDATEContact edateContact edateactivecampaign;
contact_emailTEXTContact emailContact emailactivecampaign; hubspot; salesforce;
contact_email_domainTEXTContact email domainContact email domainactivecampaign;
contact_email_localTEXTContact email localContact email localactivecampaign;
contact_first_nameTEXTContact first nameContact first nameactivecampaign;
contact_gravatarTEXTContact gravatarContact gravataractivecampaign;
contact_hashTEXTContact hashContact hashactivecampaign;
contact_idTEXTContact idContact idactivecampaign; salesforce; sendinblue;
contact_ipTEXTContact ipContact ipactivecampaign;
contact_last_nameTEXTContact last nameContact last nameactivecampaign;
contact_organizationTEXTContact organizationContact organizationactivecampaign;
contact_orgidTEXTContact orgidContact orgidactivecampaign;
contact_phoneTEXTContact phoneContact phoneactivecampaign; hubspot; salesforce;
contact_rating_tstampTEXTContact rating_tstampContact rating_tstampactivecampaign;
contact_segmentio_idTEXTContact segmentio_idContact segmentio_idactivecampaign;
contact_sentcntNUMERICContact sentcntContact sentcntactivecampaign;
contact_socialdata_lastcheckTEXTContact socialdata_lastcheckContact socialdata_lastcheckactivecampaign;
contact_uaTEXTContact uaContact uaactivecampaign;
contact_udateDATEContact udateContact update dateactivecampaign;
deal_accountTEXTDeal accountDeal accountactivecampaign;
deal_activitycountNUMERICDeal activity countDeal activity countactivecampaign;
deal_cdateDATEDeal cdateDeal creation dateactivecampaign;
deal_contactTEXTDeal contactDeal contactactivecampaign;
deal_currencyTEXTDeal currencyDeal currencyactivecampaign; pipedrive;
deal_customer_accountTEXTDeal customer accountDeal customer accountactivecampaign;
deal_descriptionTEXTDeal descriptionDeal descriptionactivecampaign; hubspot;
deal_edateDATEDeal edateDeal edateactivecampaign;
deal_groupTEXTDeal groupDeal groupactivecampaign;
deal_idTEXTDeal idDeal idactivecampaign;
deal_mdateDATEDeal mdateDeal modification dateactivecampaign;
deal_nextdateDATEDeal next dateDeal next dateactivecampaign;
deal_nextdealidTEXTDeal next deal idDeal next deal idactivecampaign;
deal_nexttaskidTEXTDeal next task idDeal next task idactivecampaign;
deal_organizationTEXTDeal organizationDeal organizationactivecampaign;
deal_ownerTEXTDeal ownerDeal owneractivecampaign;
deal_percentPERCENTDeal percentDeal percentactivecampaign;
deal_stageTEXTDeal stageDeal stageactivecampaign;
deal_statusTEXTDeal statusDeal statusactivecampaign; pipedrive;
deal_task_assigneeTEXTDeal task assigneeDeal task assigneeactivecampaign;
deal_task_automationTEXTDeal task automationDeal task automationactivecampaign;
deal_task_cdateDATEDeal task cdateDeal task creation dateactivecampaign;
deal_task_deal_tasktypeTEXTDeal task typeDeal task typeactivecampaign;
deal_task_done_automationTEXTDeal task done automationDeal task done automationactivecampaign;
deal_task_duedateDATEDeal task due dateDeal task due dateactivecampaign;
deal_task_edateDATEDeal task edateDeal task edateactivecampaign;
deal_task_idTEXTDeal task idDeal task idactivecampaign;
deal_task_noteTEXTDeal task noteDeal task noteactivecampaign;
deal_task_outcome_infoTEXTDeal task outcome infoDeal task outcome infoactivecampaign;
deal_task_outcomeidTEXTDeal task outcome idDeal task outcome idactivecampaign;
deal_task_relidTEXTDeal task relidDeal task relidactivecampaign;
deal_task_reltypeTEXTDeal task reltypeDeal task reltypeactivecampaign;
deal_task_statusTEXTDeal task statusDeal task statusactivecampaign;
deal_task_titleTEXTDeal task titleDeal task titleactivecampaign;
deal_task_udateDATEDeal task udateDeal task update dateactivecampaign;
deal_task_userTEXTDeal task userDeal task useractivecampaign;
deal_titleTEXTDeal titleDeal titleactivecampaign; pipedrive;
deal_valueNUMERICDeal valueDeal valueactivecampaign; pipedrive;
deal_win_probabilityNUMERICDeal win probabilityDeal win probabilityactivecampaign;
deal_win_probability_mdateDATEDeal win probability mdateDeal win probability mdateactivecampaign;
list_analytics_domainsTEXTList analytics_domainsList analytics_domainsactivecampaign;
list_analytics_sourceTEXTList analytics_sourceList analytics_sourceactivecampaign;
list_analytics_uaTEXTList analytics_uaList analytics_uaactivecampaign;
list_carboncopyTEXTList carboncopyList carboncopyactivecampaign;
list_cdateDATEList cdateList creation dateactivecampaign;
list_deletestampTEXTList deletestampList deletestampactivecampaign;
list_facebook_sessionTEXTList facebook sessionList facebook sessionactivecampaign;
list_fulladdressTEXTList full addressList full addressactivecampaign;
list_get_unsubscribe_reasonTEXTList get_unsubscribe_reasonList get_unsubscribe_reasonactivecampaign;
list_idTEXTList idList idactivecampaign; mailchimp; salesforce_marketing; sendinblue;
list_nameTEXTList nameList nameactivecampaign; mailchimp; salesforce_marketing; sendinblue;
list_optinmessageidTEXTList optinmessageidList optinmessageidactivecampaign;
list_optinoptoutTEXTList optin optoutList optin optoutactivecampaign;
list_optoutconfTEXTList optout confList optout confactivecampaign;
list_p_embed_imageTEXTList p_embed_imageList p_embed_imageactivecampaign;
TEXTList p_use_analytics_linkList p_use_analytics_linkactivecampaign;
list_p_use_analytics_readTEXTList p_use_analytics_readList p_use_analytics_readactivecampaign;
list_p_use_captchaTEXTList p_use_captchaList p_use_captchaactivecampaign;
list_p_use_facebookTEXTList p_use_facebookList p_use_facebookactivecampaign;
list_p_use_trackingTEXTList p_use_trackingList p_use_trackingactivecampaign;
list_p_use_twitterTEXTList p_use_twitterList p_use_twitteractivecampaign;
list_privateTEXTList privateList privateactivecampaign;
list_require_nameTEXTList require nameList require nameactivecampaign;
list_send_last_broadcastTEXTList send_last_broadcastList send_last_broadcastactivecampaign;
list_sender_addr1TEXTList sender addr1List sender addr1activecampaign;
list_sender_addr2TEXTList sender addr2List sender addr2activecampaign;
list_sender_cityTEXTList sender cityList sender cityactivecampaign;
list_sender_countryTEXTList sender countryList sender countryactivecampaign;
list_sender_nameTEXTList sender nameList sender nameactivecampaign;
list_sender_phoneTEXTList sender phoneList sender phoneactivecampaign;
list_sender_reminderTEXTList sender reminderList sender reminderactivecampaign;
list_sender_stateTEXTList sender stateList sender stateactivecampaign;
list_sender_urlTEXTList sender urlList sender urlactivecampaign;
list_sender_zipTEXTList sender zipList sender zipactivecampaign;
list_stringidTEXTList string idList string idactivecampaign;
list_subscription_notifyTEXTList subscription_notifyList subscription_notifyactivecampaign;
list_to_nameTEXTList to_nameList to_nameactivecampaign;
list_twitter_tokenTEXTList twitter_tokenList twitter_tokenactivecampaign;
list_twitter_token_secretTEXTList twitter token secretList twitter token secretactivecampaign;
list_udateDATEList update dateList update dateactivecampaign;
list_unsubscription_notifyTEXTList unsubscription notifyList unsubscription notifyactivecampaign;
list_userTEXTList userList useractivecampaign;
list_useridTEXTList user idList user idactivecampaign;
message_cdateDATEMessage cdateMessage creation dateactivecampaign;
message_charsetTEXTMessage charsetMessage charsetactivecampaign;
message_ed_instanceidTEXTMessage ed_instanceidMessage ed_instanceidactivecampaign;
message_ed_versionTEXTMessage ed_versionMessage ed_versionactivecampaign;
message_encodingTEXTMessage encodingMessage encodingactivecampaign;
message_formatTEXTMessage formatMessage formatactivecampaign;
message_fromemailTEXTMessage from emailMessage from emailactivecampaign;
message_fromnameTEXTMessage from nameMessage from nameactivecampaign;
message_hiddenTEXTMessage hiddenMessage hiddenactivecampaign;
message_htmlTEXTMessage htmlMessage htmlactivecampaign;
message_htmlfetchTEXTMessage html fetchMessage htmlfetchactivecampaign;
message_idTEXTMessage idMessage idactivecampaign;
message_mdateDATEMessage mdateMessage modification dateactivecampaign;
message_nameTEXTMessage nameMessage nameactivecampaign;
message_preheader_textTEXTMessage preheader textMessage preheader textactivecampaign;
message_preview_dataTEXTMessage preview dataMessage preview dataactivecampaign;
message_preview_mimeTEXTMessage preview mimeMessage preview mimeactivecampaign;
message_priorityTEXTMessage priorityMessage priorityactivecampaign;
message_reply2TEXTMessage reply2Message reply2activecampaign;
message_subjectTEXTMessage subjectMessage subjectactivecampaign;
message_textTEXTMessage textMessage textactivecampaign;
message_textfetchTEXTMessage text fetchMessage text fetchactivecampaign;
message_userTEXTMessage userMessage useractivecampaign;
message_useridTEXTMessage user idMessage user idactivecampaign;
appt_countNUMERICAppt CountThe Appt Countadalyser;
avg_sales_valueNUMERICAvg Sales ValueThe Avg Sales Valueadalyser;
client_idTEXTClient IDClient IDadalyser;
client_nameTEXTClient NameClient Nameadalyser;
clientcostNUMERICClient CostThe Client Costadalyser;
cpaNUMERICCPAThe CPAadalyser; adroll; apple_search_ads; appnexus; cm360; outbrain; pinterest; taboola;
cplNUMERICCPLThe CPLadalyser;
cpl_sources_desktopTEXTCPL Sources DesktopThe CPL Sources Desktopadalyser;
cpl_sources_mobileTEXTCPL Sources MobileThe CPL Sources Mobileadalyser;
cpsNUMERICCPSThe CPSadalyser;
cps_sources_desktopTEXTCPS Sources DesktopThe CPS Sources Desktopadalyser;
cps_sources_mobileTEXTCPS Sources MobileThe CPS Sources Mobileadalyser;
cptNUMERICCPTThe CPTadalyser; apple_search_ads;
creativeTEXTCreativeThe Creativeadalyser; adjust; cm360; dv360;
daypartTEXTDaypartThe Daypartadalyser;
grosscostNUMERICGross CostThe Gross Costadalyser;
impactsNUMERICImpactsThe Impactsadalyser;
ipaNUMERICIPAThe IPAadalyser;
iplNUMERICIPLThe IPLadalyser;
ipsNUMERICIPSThe IPSadalyser;
lead_actions_newTEXTLead Actions NewThe Lead Actions Newadalyser;
lead_actions_returningTEXTLead Actions ReturningThe Lead Actions Returningadalyser;
lead_attribute_4TEXTLead Attribute 4The Lead Attribute 4adalyser;
lead_attribute_5TEXTLead Attribute 5The Lead Attribute 5adalyser;
lead_baselineNUMERICLead BaselineThe Lead Baselineadalyser;
lead_origins_directTEXTLead Origins DirectThe Lead Origins Directadalyser;
TEXTLead Origins Organic SearchThe Lead Origins Organic Searchadalyser;
TEXTLead Origins Paid SearchThe Lead Origins Paid Searchadalyser;
lead_sale_conv_rateTEXTLead Sale Conv RateThe Lead Sale Conv Rateadalyser;
lead_sources_desktopTEXTLead Sources DesktopThe Lead Sources Desktopadalyser;
lead_sources_mobileTEXTLead Sources MobileThe Lead Sources Mobileadalyser;
lead_upliftTEXTLead UpliftThe Lead Upliftadalyser;
leadcountNUMERICLead CountThe Lead Countadalyser;
lengthTEXTLengthThe Lengthadalyser;
linkkeyTEXTLink KeyThe Link Keyadalyser;
marketTEXTMarketThe Marketadalyser;
platformTEXTPlatformThe Platformadalyser; adjust; appsflyer; googleanalytics4; spotify; tiktok;
position_textTEXTPosition (text)The Positionadalyser;
productTEXTProduct nameThe Productadalyser;
programmeTEXTProgrammeThe Programmeadalyser;
roi_ratePERCENTROIThe ROIadalyser;
sale_attribute_4TEXTSale Attribute 4The Sale Attribute 4adalyser;
sale_attribute_5TEXTSale Attribute 5The Sale Attribute 5adalyser;
sale_countNUMERICSale CountThe Sale Countadalyser;
sale_origins_directTEXTSale Origins DirectThe Sale Origins Directadalyser;
TEXTSale Origins Organic SearchThe Sale Origins Organic Searchadalyser;
TEXTSale Origins Paid SearchThe Sale Origins Paid Searchadalyser;
sale_sources_desktopTEXTSale Sources DesktopThe Sale Sources Desktopadalyser;
sale_sources_mobileTEXTSale Sources MobileThe Sale Sources Mobileadalyser;
sale_value_actions_newTEXTSale Value Actions NewThe Sale Value Actions Newadalyser;
sale_value_actions_returningTEXTSale Value Actions ReturningThe Sale Value Actions Returningadalyser;
sale_value_attribute_4TEXTSale Value Attribute 4The Sale Value Attribute 4adalyser;
sale_value_attribute_5TEXTSale Value Attribute 5The Sale Value Attribute 5adalyser;
sale_value_origins_directTEXTSale Value Origins DirectThe Sale Value Origins Directadalyser;
TEXTSale Value Origins Organic SearchThe Sale Value Origins Organic Searchadalyser;
TEXTSale Value Origins Paid SearchThe Sale Value Origins Paid Searchadalyser;
sale_value_sources_desktopTEXTSale Value Sources DesktopThe Sale Value Sources Desktopadalyser;
sale_value_sources_mobileTEXTSale Value Sources MobileThe Sale Value Sources Mobileadalyser;
sales_valueNUMERICSales ValueThe Sales Valueadalyser;
saleshouseTEXTSales HouseThe Sales Houseadalyser;
timeTEXTTimeThe Timeadalyser;
timezoneTEXTTimezoneThe Timezoneadalyser; klaviyo; profitwell; zendesk;
tvrsNUMERICTVRSThe TVRsadalyser;
weekstartTEXTWeek StartThe Week Startadalyser;
avgengagementtimeNUMERICAverage Engagement TimeThis metric shows the average engagement time of visible banners. A banner is visible when at least X % of its area is visible in user's screen. X parameter is collected from Campaign Details page. Three timed events are considered during calculation - mouse-over time, video play time, and expansion time. Measurement is based on sampled data.adform;
avgviewabilitytimeNUMERICAverage Viewability TimeThis metric shows the average amount of time that users actually saw a viewable banner in their screen. TIP: A viewable impression is defined in the Ad Viewability settings, visible in the Campaign Details.adform;
TEXTBannerThis dimension groups information by banner for Display campaigns, or by Adgroup for Search campaigns. Banner is an advertisement vehicle. The banner is displayed through different medias/publishers on different placements. Adgroup contains one or more keywords used in Search Engine campaigns.adform;
TEXTBanner Attribute1This dimension groups information by Banner Attribute 1. Banner attribute is a user-defined property of a banner. Banner Attribute 1 is usually assigned to the banner batch column in Banner Overview page.adform;
TEXTBanner SizeThis dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250.adform;
TEXTBanner TypeThis dimension groups information by creative material type. Most common banner types include Flash, Image, Rich Media, Link, Keyword and other.adform;
buy_typeTEXTBuy TypeThis dimension indicates the booking/buy types of the selected placement. Possible values - Impressions (CPM), Clicks (CPC), Viewable Impressions (vCPM), Days, Weeks, Months and Conversions.adform;
clicks_to_landing_pageNUMERICClicks To Landing PageThis metric shows the percentage of clicks ending up as visits on the landing page for the selected dimension.adform;
clickscrossdeviceNUMERICClicks Cross DeviceThis metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination. When selecting uniqueness levels, a user is considered unique across all their devices and identifiers. TIP - User engagements with rich media banners, e.g., click on video play start button, are not taken into account.adform;
clientTEXTClientDisplays client/advertiser information. Used to group campaigns, in benchmarking reports etc.adform;
conversions_allcampaignNUMERICConversions for all Campaign interactions onlyDisplay site tracking statistics for all Campaign ad interaction onlyadform;
conversions_allnoncampaignNUMERICConversions for all Non Campaign interactions onlyDisplay site tracking statistics for all Non Campaign ad interaction onlyadform;
conversions_downloadNUMERICConversions for Download PagesDisplay statistics for Download page category onlyadform;
conversions_homepageNUMERICConversions for Home PagesDisplay statistics for Home page category onlyadform;
conversions_infopagesNUMERICConversions for Info PagesDisplay statistics for Info Pages page category onlyadform;
conversions_landingpagesNUMERICConversions for Landing PagesDisplay statistics for Landing Pages page category onlyadform;
conversions_nonepagesNUMERICConversions for None defined category of PagesDisplay statistics for None defined page category onlyadform;
conversions_postclickNUMERICConversions for post Click interactions onlyDisplay site tracking statistics for post Click ad interaction onlyadform;
conversions_postimpressionNUMERICConversions for post Impression interactions onlyDisplay site tracking statistics for post Impression ad interaction onlyadform;
conversions_productpageNUMERICConversions for Product PagesDisplay statistics for Product page category onlyadform;
conversions_recentclickNUMERICConversions for recent Click interactions onlyDisplay site tracking statistics for recent Click ad interaction onlyadform;
conversions_recentimpressionNUMERICConversions for recent Impression interactions onlyDisplay site tracking statistics for recent Impression ad interaction onlyadform;
conversions_signuppagesNUMERICConversions for Sign Up PagesDisplay statistics for Sign Up page category onlyadform;
conversions_thankyoupageNUMERICConversions for Thank you PagesDisplay statistics for Thank you page category onlyadform;
conversions_type1NUMERICConversions Type 1adform;
conversions_type2NUMERICConversions Type 2adform;
conversions_type3NUMERICConversions Type 3adform;
conversionsallNUMERICConversions (all)A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded.adform;
cost_by_salesNUMERICCost By SalesThis metric shows Cost value divided by Sales value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign.adform;
cost_non_viewNUMERICCost Non ViewThis metric shows the cost value taking into account the percentage of non-viewable and undetermined impressions. TIP - Check documentation for more details.adform;
cost_post_clickNUMERICCost Post ClickThis metric shows the post click conversions cost.adform;
cost_viewNUMERICCost ViewThis metric shows the cost value taking into account the percentage of viewable impressions. TIP - Check documentation for more details.adform;
covNUMERICCovThis metric shows the conversion rate for the selected dimension. Calculated as conversions divided from clicks, in percent.adform;
ctr_adjustedNUMERICCtr AdjustedThis metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent. This metric considers all tag serving types such as Impressions, Invisible, Offile, etc. except for Clicks in order to assure consistent metric values.adform;
ctr_uniqueNUMERICCtr UniqueThis metric shows unique click-through rate for the selected dimension. It is a percentage of unique users who have been exposed to an advertisement and then clicked. Calculated as campaign unique clicks divided from campaign impressions, in percent.adform;
ctr_viewNUMERICCtr ViewThis metric shows the percentage of impressions that resulted in a click, taking into account only those impressions that were actually in the users' screens.adform;
ecpaNUMERICEffective Cost per ActionThis metric shows effective Cost per Conversion (ID Fusion) with the conversion pages listed as a sum. Here, the user may have interacted with the campaign and website on different devices.adform; appnexus; rtbhouse; stackadapt;
ecpcNUMERICEffective Cost per ClickThis metric shows cost per click for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign.adform; adjust; appnexus; outbrain; rtbhouse; stackadapt;
ecpmNUMERICEffective Cost per Thousand ImpressionsThis metric shows cost per mille (thousand impressions) for the selected dimension. TIP: to report on eCPM (Reach) metric set Uniqueness as “Campaign Unique” and Cost type as “RTB” in metric settings.adform; adjust; appnexus; rtbhouse; spotify; stackadapt;
engaging_impressionsNUMERICEngagingImpressionsThis metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc.adform;
eventTEXTEventThis dimension groups information by banner event name. Banner events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc.adform;
eventsNUMERICEventsThis metric shows how many times an event has been invoked in a banner. Events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc. Tip - use with dimension Event Name if several different events are implemented.adform;
line_itemTEXTLineItemThis dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher.adform; appnexus; dv360;
line_item_end_dateDATELine Item End DateThis dimension displays Line Item end date collected from Mediaplan scheduler.adform; appnexus;
line_item_idTEXTLine Item IDThis dimension groups data by Adform Line Item ID.adform; appnexus; dv360; google_ad_manager;
line_item_label1TEXTLine Item Label 01This dimension groups data by Line Item Label 01adform;
line_item_label10TEXTLine Item Label 1This dimension groups data by Line Item Label 10adform;
line_item_label11TEXTLine Item Label 11This dimension groups data by Line Item Label 11adform;
line_item_label12TEXTLine Item Label 12This dimension groups data by Line Item Label 12adform;
line_item_label13TEXTLine Item Label 13This dimension groups data by Line Item Label 13adform;
line_item_label14TEXTLine Item Label 14This dimension groups data by Line Item Label 14adform;
line_item_label15TEXTLine Item Label 15This dimension groups data by Line Item Label 15adform;
line_item_label16TEXTLine Item Label 16This dimension groups data by Line Item Label 16adform;
line_item_label17TEXTLine Item Label 17This dimension groups data by Line Item Label 17adform;
line_item_label18TEXTLine Item Label 18This dimension groups data by Line Item Label 18adform;
line_item_label19TEXTLine Item Label 19This dimension groups data by Line Item Label 19adform;
line_item_label2TEXTLine Item Label 02This dimension groups data by Line Item Label 02adform;
line_item_label20TEXTLine Item Label 20This dimension groups data by Line Item Label 20adform;
line_item_label3TEXTLine Item Label 03This dimension groups data by Line Item Label 03adform;
line_item_label4TEXTLine Item Label 04This dimension groups data by Line Item Label 04adform;
line_item_label5TEXTLine Item Label 05This dimension groups data by Line Item Label 05adform;
line_item_label6TEXTLine Item Label 06This dimension groups data by Line Item Label 06adform;
line_item_label7TEXTLine Item Label 07This dimension groups data by Line Item Label 07adform;
line_item_label8TEXTLine Item Label 08This dimension groups data by Line Item Label 08adform;
line_item_label9TEXTLine Item Label 09This dimension groups data by Line Item Label 09adform;
line_item_start_dateDATELine Item Start DateThis dimension displays Line Item start date collected from Mediaplan scheduler.adform; appnexus;
measurable_impressionsNUMERICMeasurable ImpressionsThis metric shows the part of measured impressions that were actually in the users' screens, calculated as the percentage of viewable impressions in relation to measurable impressionsadform;
mediaTEXTMediaMedia/publisher is the provider of online advertising space, such as an online newspaper, social network site or other.adform;
mpamountNUMERICMedia Plan AmountThis metric shows the spent amount visible in the Mediaplan. It can be set to show gross amount or net amount. Could be used to report on the cost and fee breakdown of a campaign.adform;
mpnetamountNUMERICMedia Plan Net AmountThis metric shows the net spent amount visible in the Mediaplan.adform;
pageviewsallNUMERICTotal PageviewsThis metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages.adform;
roiPERCENTRoiThis metric shows the return of investment. A positive value corresponds to capital growth, a negative value corresponds to capital decay, and a value of 0% corresponds to no change. It is calculated as (Sales - Cost) / Cost * 100%, or as (Sales - RTB Budget Spent) / RTB Budget Spent * 100% in case of Real Time Bidding campaign.adform; appsflyer;
rtb_domainTEXTRtb DomainThis dimension groups data by RTB domain. RTB domains show 2nd level URLs of publisher sites (e.g. cnn.com), where a banner was displayed when impression was registered. RTB domain values are tracked and sent to Adform by AdExchanges.adform;
rtb_inventory_sourceTEXTRtb Inventory SourceGroups information by RTB Inventory Source. Inventory source is an ad exchange, which can be selected for running a Real Time Bidding campaign, e.g. Admeld, Microsoft Ad Exchange, etc.adform;
rtbbidsNUMERICReal-Time Bidding BidsThis metric shows the number of offers done by Adform in attempt to win an impression on an ad exchange auction.adform;
rtbwinrateNUMERICReal-Time Bidding Win RateThis metric shows the proportion of impressions (won bids) in total number of bids (attempts to win an impression). Calculated as Impressions / Bids in %.adform;
salesNUMERICSalesThis metric shows the sales value collected from all visits on tracked pages and is an Order level variable. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded.adform; rakuten_advertising;
salesallNUMERICTotal SalesThis metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points.adform;
tagTEXTTagTag is a small piece of code used to track online advertisements. This dimension groups information in relations to tags, it could be used to show rotators information.adform; sendinblue;
unique__impressions_percentPERCENTUnique Impressions PercentThis metric shows the percentage of unique tracked ads(formerly known as impressions) in relation to all registered tracked adsadform;
video_views_100NUMERICVideo views 100This metric shows 100% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform; twitter;
video_views_25NUMERICVideo views 25This metric shows at least 25% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform; twitter;
video_views_50NUMERICVideo views 50This metric shows at least 50% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform; twitter;
video_views_75NUMERICVideo views 75This metric shows at least 75% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform; twitter;
viewimpressionsNUMERICViewable ImpressionsThis metric shows the number of eligible impressions that were actually in the users' screens. According to IAB standards, an impression is counted as viewable when at least 50 % of the banner area is visible in the user's screen for at least 1 second; at least 30% of the large (greater than 242,000 pixels) banner area is visible in the user's screen for at least 1 second; at least 50% of the in-stream video is visible in the user's screen for at least 2 seconds. This metric is accredited by Media Rating Council (MRC) only when reported together with 'Ad Creative Type' dimension.adform;
ad_impressionsNUMERICAd ImpressionsThe total number of ads served to end-users.adjust;
ad_revenueNUMERICAd RevenueThe total revenue generated by serving in-app ads.adjust;
ad_rpmNUMERICAd RPMAd Revenue per Mille Impressions. Your ad revenue per thousand ad impressions.adjust;
adgroup_id_networkTEXTAdgroup ID NetworkAdgroup ID from the networkadjust;
adgroup_networkTEXTAdgroup NetworkAdgroup name from the networkadjust;
adjust_costNUMERICAd Spend (Attribution)The amount of money spent on ads. Calculated using only data retrieved using Adjust’s cost-on-engagement method.adjust;
all_revenueNUMERICAll RevenueThe amount of revenue, generated by an app, calculated using all revenue sources.adjust; bing;
appTEXTAppName of the appadjust; apple_search_ads;
app_tokenTEXTApp TokenApp ID in the Adjust systemadjust;
arpdauNUMERICARPDAU (All)Average revenue per daily active user, calculated using all sources of revenue.adjust;
arpdau_adNUMERICARPDAU (Ad)Average revenue per daily active user, calculated using only revenue from serving ads.adjust;
arpdau_iapNUMERICARPDAU (IAP)Average revenue per daily active user, calculated using in-app purchase revenue.adjust;
assisted_installsNUMERICAssisted InstallsThe number of app installs that qualified for attribution but were not selected. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install.adjust;
assisted_reattributionsNUMERICAssisted ReattributionsThe number of app installs that qualified for reattribution but were not selected.adjust;
base_sessionsNUMERICBase SessionsThe number of user sessions, excluding installs and reattributions.adjust;
business_regionTEXTBusiness RegionBusiness region.adjust;
campaign_id_networkTEXTCampaign ID NetworkCampaign ID from the networkadjust;
campaign_networkTEXTCampaign NetworkCampaign name from the networkadjust;
cancelsNUMERICCancelsTransaction is not renewed at the end of the subscription period, because the user unsubscribes or the billing retry renewal fails. Only available with Subscription Tracking Growth Solution.adjust;
click_based_qualifiersNUMERICAssisting ClicksAll of the user clicks that were considered, but not awarded the attribution.adjust;
click_based_qualifiers_per_assisted_installsNUMERICAverage Clicks per Assisted InstallThe average number of clicks that assisted an install.adjust;
click_based_reattribution_qualifiersNUMERICAssisting Clicks for ReattributionsAll of the user clicks that were considered, but not awarded the reattribution.adjust;
click_conversion_rateNUMERICClick Conversion Rate (CCR)The average number of clicks it takes for a user to install your app.adjust;
click_costNUMERICClick CostThe costs of clicks.adjust;
clicks_attributionNUMERICClicks (Attribution)The number of times a user clicked on a creative.adjust;
clicks_networkNUMERICClicks (Network)The number of clicks reported by the network.adjust;
cohort_ad_revenueNUMERICAd Revenue (Cohort)The total ad revenue generated within your selected timeframe up to the current date. calculated per period. It is cumulative and based on tracked ad revenue reported by the Adjust SDK or recorded server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st.adjust;
cohort_all_revenueNUMERICAll Revenue (Cohort)The total amount of in-app revenue and ad revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st.adjust;
cohort_gross_profitNUMERICGross profit (Cohort)The cohorted gross profit.adjust;
cohort_revenueNUMERICRevenue (Cohort)The total in-app revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st.adjust;
conversion_1NUMERIConversion Bit 1 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_2NUMERIConversion Bit 2 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_3NUMERIConversion Bit 3 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_4NUMERIConversion Bit 4 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_5NUMERIConversion Bit 5 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_6NUMERIConversion Bit 6 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_value_0NUMERIConversion Value 0 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the conversion value is equal to 0 (install). A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria.adjust;
conversion_value_1NUMERIConversion Value 1 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_10NUMERIConversion Value 10 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_11NUMERIConversion Value 11 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_12NUMERIConversion Value 12 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_13NUMERIConversion Value 13 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_14NUMERIConversion Value 14 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_15NUMERIConversion Value 15 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_16NUMERIConversion Value 16 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_17NUMERIConversion Value 17 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_18NUMERIConversion Value 18 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_19NUMERIConversion Value 19 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_2NUMERIConversion Value 2 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_20NUMERIConversion Value 20 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_21NUMERIConversion Value 21 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_22NUMERIConversion Value 22 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_23NUMERIConversion Value 23 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_24NUMERIConversion Value 24 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_25NUMERIConversion Value 25 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_26NUMERIConversion Value 26 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_27NUMERIConversion Value 27 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_28NUMERIConversion Value 28 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_29NUMERIConversion Value 29 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_3NUMERIConversion Value 3 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_30NUMERIConversion Value 30 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_31NUMERIConversion Value 31 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_32NUMERIConversion Value 32 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_33NUMERIConversion Value 33 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_34NUMERIConversion Value 34 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_35NUMERIConversion Value 35 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_36NUMERIConversion Value 36 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_37NUMERIConversion Value 37 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_38NUMERIConversion Value 38 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_39NUMERIConversion Value 39 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_4NUMERIConversion Value 4 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_40NUMERIConversion Value 40 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_41NUMERIConversion Value 41 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_42NUMERIConversion Value 42 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_43NUMERIConversion Value 43 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_44NUMERIConversion Value 44 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_45NUMERIConversion Value 45 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_46NUMERIConversion Value 46 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_47NUMERIConversion Value 47 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_48NUMERIConversion Value 48 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_49NUMERIConversion Value 49 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_5NUMERIConversion Value 5 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_50NUMERIConversion Value 50 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_51NUMERIConversion Value 51 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_52NUMERIConversion Value 52 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_53NUMERIConversion Value 53 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_54NUMERIConversion Value 54 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_55NUMERIConversion Value 55 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_56NUMERIConversion Value 56 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_57NUMERIConversion Value 57 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_58NUMERIConversion Value 58 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_59NUMERIConversion Value 59 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_6NUMERIConversion Value 6 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_60NUMERICConversion Value 60 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_61NUMERICConversion Value 61 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_62NUMERICConversion Value 62 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_63NUMERICConversion Value 63 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_7NUMERIConversion Value 7 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_8NUMERIConversion Value 8 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_9NUMERIConversion Value 9 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_totalNUMERICConversion Value Total (SKAdNetwork)Returns the sum of all conversion values as a single integer. The count of each conversion value is multiplied by its conversion value. For example: for conversion value 40 the total number of recorded occurrences is multiplied by 40 to give the resulting total conversion value.adjust;
country_codeTEXTCountry Code2-character value ISO 3166adjust; appsflyer; linkedin; teads;
creative_id_networkTEXTCreative ID NetworkCreative ID from the networkadjust;
creative_networkTEXTCreative NetworkCreative name from the networkadjust;
dausNUMERICAvg. DAUsThe average number of unique daily active users (DAU) for your selected timeframe.adjust;
deattributionsNUMERICDeattributionsThe total number of users that are removed away from the first attribution source to a reattribution source.adjust;
ecpiNUMERICeCPI (Paid Installs)Effect cost per install on paid installs.adjust;
ecpi_allNUMERICeCPI (All Installs)Effective cost per install on all installs.adjust;
event_costNUMERICEvent CostThe costs of eventsadjust;
first_reinstallsNUMERICFirst ReinstallsThe number of first time reinstalls per period of time. Only available with Uninstall and Reinstall Growth Solution.adjust;
first_uninstallsNUMERICFirst UninstallsThe number of first time uninstalls per period of time. Only available with Uninstall and Reinstall Growth Solution.adjust;
gdpr_forgetsNUMERICGDPR ForgetsThe total number of users who have exercised their right to be forgotten under the EU's GDPR. Adjust permanently deletes the historical personal data for these users but retains their aggregated data for dashboard reporting. Read more about GDPR reporting.adjust;
general_revenue_events_estNUMERICTotal Revenue Events (SKAdNetwork) - AverageTotal revenue events include the following revenue event types: In-App purchases and Ad Revenue . This metric returns the average number of total revenue events triggered within your conversion value ranges.adjust;
general_revenue_events_maxNUMERICTotal Revenue Events (SKAdNetwork) - MaxTotal revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the highest number of total revenue events triggered within your conversion value ranges.adjust;
general_revenue_events_minNUMERICTotal Revenue Events (SKAdNetwork) - MinTotal revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the lowest number of total revenue events triggered within your conversion value ranges.adjust;
general_revenue_revenue_estNUMERICTotal Revenue (SKAdNetwork) - AverageTotal revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the average amount of total revenue earned from your conversion value ranges.adjust;
general_revenue_revenue_maxNUMERICTotal Revenue (SKAdNetwork) - MaxTotal revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the highest amount of total revenue earned from your conversion value ranges.adjust;
general_revenue_revenue_minNUMERICTotal Revenue (SKAdNetwork) - MinTotal revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the lowest amount of total revenue earned from your conversion value ranges.adjust;
gross_profitNUMERICGross profitRevenue minus ad spend.adjust;
impression_based_qualifiersNUMERICAssisting ImpressionsAll of the user impressions that were considered, but not awarded the attribution.adjust;
impression_based_qualifiers_per_assisted_installsNUMERICAverage Impressions per Assisted InstallThe average number of impressions that assisted an installs.adjust;
impression_based_reattribution_qualifiersNUMERICAssisting Impressions for ReattributionsAll of the user impressions that were considered, but not awarded the reattribution.adjust;
impression_conversion_ratePERCENTImpression Conversion Rate (ICR)The percentage of app installs per ad impressions served.adjust;
impression_costNUMERICImpression CostCost of impressions.adjust;
install_costNUMERICInstall CostThe costs of installs.adjust;
installsNUMERICInstallsThe number of installs for your app.adjust; apple_search_ads; appsflyer;
installs_per_mileNUMERICInstalls per Mile (IPM)Installs per one thousand impressions.adjust;
invalid_payloadsNUMERICInvalid Payloads (SKAdNetwork)Counter of SKAdnetwork postbacks (install/reinstall), which are invalid based on the verification via the attribution-signature.adjust;
limit_ad_tracking_install_ratePERCENTLimit Ad Tracking RateThe percentage of your total installs coming from devices with LAT enabled.adjust;
limit_ad_tracking_installsNUMERICLimit Ad Tracking InstallsThe total number of installs coming from devices with limit ad tracking (LAT) enabled.adjust;
limit_ad_tracking_reattribution_ratePERCENTLimit Ad Tracking Reattribution RateThe percentage of your total reattributions coming from devices with LAT enabled.adjust;
limit_ad_tracking_reattributionsNUMERICLimit Ad Tracking ReattributionsThe total number of reattributions coming from devices with LAT enabled.adjust;
mausNUMERICAvg. MAUsThe average number of unique monthly active users (MAU) for your selected timeframe.adjust;
networkTEXTNetworkThe name of the advertising networkadjust; rakuten_advertising; yahoo_japan;
network_ad_spend_skanNUMERICAd Spend (Network - SKAdNetwork)The amount of ad spend related to SKAdNetwork campaigns, as reported by the network partner.adjust;
network_costNUMERICAd Spend (Network)Shows ad spend data retrieved using the Network API.adjust;
network_cost_diffNUMERICAd Spend Diff (Network)Shows an absolute value with the difference between the Attribution and Network sources.adjust;
network_ecpiNUMERICeCPI (Network)Effective cost per install reported by the Network API.adjust;
network_ecpmNUMERICeCPM (Network)Effective cost per mille (one thousand impressions) reported by the Network API.adjust;
network_impressionsNUMERICImpressions (Network)Number of impressions reported by the network.adjust;
network_installsNUMERICInstalls (Network)The number of installs reported by the network.adjust;
network_installs_diffNUMERICInstalls Diff (Network)Shows an absolute value with the difference between the Attribution and Network sources.adjust;
non_assisted_installsNUMERICNon-Assisted InstallsThe number of app installs that had no qualifying touchpoints within the attribution window prior to the attributed engagement. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install.adjust;
non_organic_installsNUMERICNon-Organic InstallsThe number of Installs that are not attributed to an Organic source.adjust;
organic_installsNUMERICOrganic InstallsThe number of Installs that are attributed to an Organic source.adjust;
os_nameTEXTOS NamePossible values: android, bada, blackberry, ios, linux, macos, server, symbian, unknown, webos, windows, windows-phoneadjust;
NUMERICClicks (Paid)The number of clicks, for which there is cost data.adjust; google_search_ads;
NUMERICImpressions (Paid)The number of impressions for which there is ad spend data.adjust; google_search_ads;
NUMERICInstalls (Paid)The number of installs, for which there is ad spend data.adjust;
partner_idTEXTPartner IDPartner’s id in the Adjust system.adjust; tradedesk;
partner_nameTEXTPartner NamePartner's name in the Adjust system.adjust;
partner_slugTEXTPartner SlugThe unique slug of the partner.adjust;
qualifiersNUMERICAssisting EngagementsAll of the user touchpoints that were considered, but not awarded the attribution. These can be clicks or impressions, but must fall within the link's attribution window.adjust;
qualifiers_per_assisted_installsNUMERICAverage Engagements per Assisted InstallThe average number of engagements that assisted an install.adjust;
reattribution_qualifiersNUMERICAssisting Engagements for ReattributionsAll of the user touchpoints that were considered, but not awarded the reattribution. These can be clicks or impressions, but must fall within the link's reattribution window.adjust;
reattribution_reinstallsNUMERICReattribution ReinstallsThe total number of reinstalls that occurred that also led to a reattribution.adjust;
reattributionsNUMERICReattributionThe total number of reattributions that have occurred. See reattribution tracking.adjust;
reinstallsNUMERICReinstallsThe total number of reinstalls that have occurred. Only available with Uninstall and Reinstall Growth Solution.adjust;
rejected_install_anon_ip_ratePERCENTRejected Installs Anonymous IP RateThe percentage of your total number of installs that Adjust has rejected because they came from an anonymous IP.adjust;
rejected_install_click_injection_ratePERCENTRejected Installs Click Injection RateThe percentage of your total number of installs that Adjust rejected for falsified clicks sent between an app download and install.adjust;
rejected_install_distribution_outlier_ratePERCENTRejected Installs Distribution Outlier RateThe percentage of your total number of installs that Adjust rejected for falling outside the threshold set by our distribution modeling analysis.adjust;
rejected_install_invalid_signature_rateNUMERICInvalid Signature Rejected Install RateRate of rejected installs due to invalid Signature.adjust;
rejected_install_malformed_advertising_idNUMERICRejected Installs Malformed Advertising IDThe total number of installs that Adjust rejected because they had a malformed advertising ID.adjust;
rejected_install_malformed_advertising_id_ratePERCENTRejected Installs Malformed Advertising ID RateThe percentage of your total number of installs that Adjust rejected because of the malformed advertising ID.adjust;
rejected_install_ratePERCENTRejected Install RateThe percentage of your total number of installs that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes Organic and Untrusted Devices trackers.adjust;
rejected_install_too_many_engagements_ratePERCENTRejected Installs Too Many Engagements RateThe percentage of your total number of installs that Adjust rejected for registering too many engagements within the attribution window.adjust;
rejected_installsNUMERICRejected InstallsThe total number of installs that Adjust identified and rejected as fraudulent.adjust;
rejected_installs_anon_ipNUMERICRejected Installs Anonymous IPThe total number of installs that Adjust rejected because they came from anonymous IPs.adjust;
rejected_installs_click_injectionNUMERICRejected Installs Click InjectionThe total number of installs Adjust rejected for falsified clicks sent between an app download and install.adjust;
rejected_installs_distribution_outlierNUMERICRejected Installs Distribution OutlierThe total number of installs Adjust rejected for falling outside the threshold set by our distribution modeling analysis.adjust;
rejected_installs_invalid_signatureNUMERICRejected Installs SDK SignatureThe total number of installs Adjust rejected for containing an invalid or missing SDK Signature.adjust;
rejected_installs_too_many_engagementsNUMERICRejected Installs Too Many EngagementsThe total number of installs that Adjust rejected for registering too many engagements within the attribution window.adjust;
rejected_reattribution_anon_ip_ratePERCENTRejected Reattributions Anonymous IP RateThe percentage of your total number of reattributions that Adjust has rejected because they came from an anonymous IP.adjust;
rejected_reattribution_distribution_outlier_ratePERCENTRejected Reattributions Distribution Outlier RateThe percentage of your total number of reattributions that Adjust has rejected for falling outside the threshold set by our distribution modeling analysis.adjust;
rejected_reattribution_ratePERCENTRejected Reattribution RateThe percentage of your total number of reattributions that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes rejected installs from your Organic and Untrusted Devices trackers.adjust;
rejected_reattribution_too_many_engagements_ratePERCENTRejected Reattributions Too Many Engagements RateThe percentage of your total number of reattributions that Adjust has rejected for registering too many engagements within the attribution window.adjust;
rejected_reattributionsNUMERICRejected ReattributionThe total number of reattributions Adjust identified and rejected as fraudulent.adjust;
rejected_reattributions_anon_ipNUMERICRejected Reattributions Anonymous IPThe total number of reattributions that Adjust rejected because they came from an anonymous IP.adjust;
rejected_reattributions_click_injectionNUMERICRejected Reattributions Click InjectionThe total number of reattributions rejected for falsified clicks between an app download and install for a user who previously had your app installed and had that install attributed within Adjust.adjust;
rejected_reattributions_click_injection_ratePERCENTRejected Reattributions Click Injection RateThe percentage of your total number of reattributions that Adjust has rejected for falsified clicks sent between an app download and install for a user who previously had your app installed and had that install attributed within Adjust.adjust;
rejected_reattributions_distribution_outlierNUMERICRejected Reattributions Distribution OutlierThe total number of reattributions rejected for falling outside the threshold set by our distribution modeling analysis.adjust;
rejected_reattributions_too_many_engagementsNUMERICRejected Reattributions Too Many EngagementsThe total number of reattributions rejected for registering too many engagements within the reattribution window.adjust;
renewalsNUMERICRenewalsRenewalsadjust;
return_on_investmentNUMERICReturn On Investment (ROI)The cohorted gross profit divided by ad spend.adjust;
revenueNUMERICRevenueThe total revenue your app has generated within a selected timeframe based on the tracked revenue events reported by the Adjust SDK or as recorded via server-to-server event tracking.adjust; adroll; bing; cm360;
revenue_eventsNUMERICRevenue EventsThe total number of revenue events that have been triggered.adjust;
revenue_to_costNUMERICRevenue To Cost Ratio (RCR)The revenue-to-cost ratio.adjust;
roas_adPERCENTROAS (Ad Revenue)Return on ad spend, calculated using only ad revenue.adjust;
roas_iapPERCENTROAS (IAP Revenue)Return on ad spend, calculated using only in-app revenue.adjust;
skad_conversion_value_gt_0NUMERICConversion Value greater than 0 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the conversion value is greater than 0 (install).adjust;
skad_conversion_value_nullNUMERICConversion Value Null (SKAdNetwork)Returns the count of all valid SKAdNetwork postbacks where the conversion value is null, or the count of all installs and reinstalls minus those with a conversion value not greater than or equal to 0.adjust;
skad_ecpiNUMERICeCPI (SKAdNetwork)Effective cost per install on all installs through SKAdNetwork.adjust;
skad_installsNUMERICInstalls (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where redownload = false. SKAdNetwork postbacks are valid when the attribution signature is correct.adjust;
skad_qualifiersNUMERICQualifiers (SKAdNetwork)Returns the number of installs that had a touchpoint with the network, but did not win the final SKAdNetwork attribution. This means the SKAd postback returned a did-win: false flag.adjust;
skad_reinstallsNUMERICReinstalls (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where redownload = true. SKAdNetwork postbacks are valid when the attribution signature is correct.adjust;
skad_revenue_est_roasNUMERICROAS (SKAN average)Average return on ad spend, calculated using only revenue and spend data from SKAdNetwork.adjust;
skad_revenue_est_roiNUMERICROI (SKAN average)The average return on investment, calculated using only SKAdNetwork data.adjust;
skad_revenue_max_roasNUMERICROAS (SKAN maximum)Maximum return on ad spend, calculated using only revenue and spend data from SKAdNetwork.adjust;
skad_revenue_max_roiNUMERICROI (SKAN maximum)The maximum return on investment, calculated using only SKAdNetwork data.adjust;
skad_revenue_min_roasNUMERICROAS (SKAN minimum)Minimum return on ad spend, calculated using only revenue and spend data from SKAdNetwork.adjust;
skad_revenue_min_roiNUMERICROI (SKAN minimum)The minimum return on investment, calculated using only SKAdNetwork data.adjust;
skad_total_installsNUMERICTotal Installs (SKAdNetwork)Number of installs and reinstalls reported by SKAdNetwork.adjust;
source_id_networkTEXTSource ID NetworkID of the source network.adjust;
source_networkTEXTSource NetworkName of the source network. Optional value dependent on the network.adjust;
store_typeTEXTStore TypeStore from where the app was installedadjust;
uninstall_cohortNUMERICUninstalls (Cohort)The total number of uninstalls from users who installed your app within your selected timeframe. Only available with Uninstall and Reinstall Growth Solution.adjust;
uninstallsNUMERICUninstallsNumber of uninstalls. Only available with Uninstall and Reinstall Growth Solution.adjust;
valid_conversionsNUMERICValid Conversions (SKAdNetwork)Counter of SKAdN postbacks (install/reinstall) that have a valid conversion value (0-63) attached. It shows the number of postbacks where the conversion value was not null.adjust;
wausNUMERICAvg. WAUsThe average number of unique weekly active users (WAU) for your selected timeframe.adjust;
marketplaceTEXTMarketplaceAmazon marketplace (country) nameamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Total advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)amazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad clickamazon_ads;
PERCENTSponsored Brands Campaign Non Video: Attributed new-to-brand order rate (14 days)The number of new-to-brand orders relative to the number of clicks (New-to-brand order rate = new-to-brand orders / clicks)amazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed new-to-brand orders (14 days)The number of first-time orders for products within the brand over a one-year lookback windowamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed new-to-brand orders share (14 days)The percentage of total orders that are new-to-brand ordersamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on adamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed new-to-brand sales (14 days)Aggregate value of attributed sales of new-to-brand orders occurring within 7 days of click on adamazon_ads;
PERCENTSponsored Brands Campaign Non Video: Attributed new-to-brand sales share (14 days)The percentage of total sales of new-to-brand purchasesamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed new-to-brand units ordered (14 days)The number of units from first-time orders for products within the brand over a one-year lookback windowamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed new-to-brand units ordered share (14 days)The percentage of total units that are units from new-to-brand ordersamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed units sold (14 days)Number of attributed units sold occurring within 14 days of click on an adamazon_ads;
TEXTSponsored Brands Campaign Non Video: CampaignThe name of the campaignamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Campaign budgetTotal budget allotted to the campaignamazon_ads;
TEXTSponsored Brands Campaign Non Video: Campaign budget typeOne of: daily or lifetimeamazon_ads;
TEXTSponsored Brands Campaign Non Video: Campaign statusThe current status of the campaignamazon_ads;
TEXTSponsored Brands Campaign Non Video: Campaign ad formatCampaign ad formatamazon_ads;
TEXTSponsored Brands Campaign Non Video: Campaign ID (duplicate)The unique identifier of the campaign. (duplicate)amazon_ads;
NUMERICSponsored Brands Campaign Non Video: ClicksTotal number of ad clicksamazon_ads;
NUMERICSponsored Brands Campaign Non Video: CostTotal cost of all ad clicksamazon_ads;
NUMERICSponsored Brands Campaign Non Video: CPCCost-per-click (CPC)amazon_ads;
PERCENTSponsored Brands Campaign Non Video: CTRClick-through rate (CTR)amazon_ads;
NUMERICSponsored Brands Campaign Non Video: ImpressionsTotal number of ad impressionsamazon_ads;
PERCENTSponsored Brands Campaign Non Video: Total return on advertising spend (RoAS)Total return on advertising spend (14-day sales revenue divided by cost)amazon_ads;
NUMERICSponsored Brands Campaign Non Video: Spend (alias for Cost)Alias for Costamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Total CostAlias for Costamazon_ads;
NUMERICSponsored Brands Campaign Video: Total advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)amazon_ads;
NUMERICSponsored Brands Campaign Video: Attributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad clickamazon_ads;
NUMERICSponsored Brands Campaign Video: Attributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on adamazon_ads;
TEXTSponsored Brands Campaign Video: CampaignThe name of the campaignamazon_ads;
NUMERICSponsored Brands Campaign Video: Campaign budgetTotal budget allotted to the campaignamazon_ads;
TEXTSponsored Brands Campaign Video: Campaign budget typeOne of: daily or lifetimeamazon_ads;
TEXTSponsored Brands Campaign Video: Campaign statusThe current status of the campaignamazon_ads;
TEXTSponsored Brands Campaign Video: Campaign ad formatCampaign ad formatamazon_ads;
TEXTSponsored Brands Campaign Video: Campaign ID (duplicate)The unique identifier of the campaign. (duplicate)amazon_ads;
NUMERICSponsored Brands Campaign Video: ClicksTotal number of ad clicksamazon_ads;
NUMERICSponsored Brands Campaign Video: CostTotal cost of all ad clicksamazon_ads;
NUMERICSponsored Brands Campaign Video: CPCCost-per-click (CPC)amazon_ads;
PERCENTSponsored Brands Campaign Video: CTRClick-through rate (CTR)amazon_ads;
NUMERICSponsored Brands Campaign Video: ImpressionsTotal number of ad impressionsamazon_ads;
PERCENTSponsored Brands Campaign Video: Total return on advertising spend (RoAS)Total return on advertising spend (14-day sales revenue divided by cost)amazon_ads;
NUMERICSponsored Brands Campaign Video: Spend (alias for Cost)Alias for Costamazon_ads;
NUMERICSponsored Brands Campaign Video: Total CostAlias for Costamazon_ads;
NUMERICSponsored Display Campaign Remarketing: Total advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)amazon_ads;
NUMERICSponsored Display Campaign Remarketing: Ad Network ConversionsThe Ad Network Reported Conversions (alias for Attributed conversions for 1 day)amazon_ads;
NUMERICSponsored Display Campaign Remarketing: Ad Network RevenueThe Ad Network Reported Revenue (alias for Attributed sales for 1 day)amazon_ads;
NUMERICSponsored Display Campaign Remarketing: Attributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign Remarketing: Attributed conversions (1 day)Total number of attributed conversion events occurring within 24 hours of ad clickamazon_ads;
NUMERICSponsored Display Campaign Remarketing: Attributed conversions (30 days)Total number of attributed conversion events occurring within 30 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign Remarketing: Attributed conversions (7 days)Total number of attributed conversion events occurring within 7 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign Remarketing: Attributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on adamazon_ads;
NUMERICSponsored Display Campaign Remarketing: Attributed sales (1 day)Aggregate value of attributed sales occurring within 24 hours of click on adamazon_ads;
NUMERICSponsored Display Campaign Remarketing: Attributed sales (30 days)Aggregate value of attributed sales occurring within 30 days of click on adamazon_ads;
NUMERICSponsored Display Campaign Remarketing: Attributed sales (7 days)Aggregate value of attributed sales occurring within 7 days