Windsor brings all your Attribution Connector data into Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, Azure, PostgreSQL, MySQL, Python, Amazon S3, Azure, Azure MS SQL

Attribution Connector Field Reference

Sample

https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2020-10-19&fields=source,medium,campaign,clicks,impressions,spend,date


Fields

IDTypeNameDescriptionAvailable in connectors
14dayusersNUMERIC14 Day Active UsersTotal number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.googleanalytics;
1dayusersNUMERIC1 Day Active UsersTotal number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.googleanalytics;
28dayusersNUMERIC28 Day Active UsersTotal number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.googleanalytics;
30dayusersNUMERIC30 Day Active UsersTotal number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.googleanalytics;
7dayusersNUMERIC7 Day Active UsersTotal number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.googleanalytics;
account_idTEXTAccount IDGoogle Analytics view IDgoogleanalytics; googleanalytics4; facebook; google_ads; bing; amazon_ads; dv360; facebook_organic; cm360; instagram; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; tiktok; reddit; tiktok_organic; salesforce; searchconsole; shopify; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; snapchat; shiphero; stackadapt; digistorm; facebook_leads; appnexus; line; apple_search_ads; adobe; googlesheets; criteo; google_search_ads;
account_nameTEXTAccount NameGoogle Analytics view namegoogleanalytics; googleanalytics4; facebook; google_ads; bing; amazon_ads; dv360; facebook_organic; cm360; instagram; google_ad_manager; hubspot; linkedin_organic; linkedin; tiktok; reddit; tiktok_organic; salesforce; searchconsole; shopify; twitter; appsflyer; commissionfactory; daisycon; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; google_pagespeed; google_my_business; pipedrive; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; snapchat; shiphero; stackadapt; digistorm; facebook_leads; line; apple_search_ads; adobe; criteo;
adclicksNUMERICAd ClicksTotal number of times users have clicked on an ad to reach the property.googleanalytics;
adcontentTEXTAd ContentFor manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).googleanalytics; facebook;
adcostNUMERICAd CostDerived cost for the advertising campaign. Its currency is the one you set in the AdWords account.googleanalytics;
addestinationurlTEXTDestination URLThe URL to which the AdWords ads referred traffic.googleanalytics;
addisplayurlTEXTDisplay URLThe URL the AdWords ads displayed.googleanalytics;
addistributionnetworkTEXTAd Distribution NetworkThe network (Content, Search, Search partners, etc.) used to deliver the ads.googleanalytics;
adformatTEXTAd FormatThe AdWords ad format (Text, Image, Flash, Video, etc.).googleanalytics;
adgroupTEXTGoogle Ads: Ad GroupThe name of the AdWords ad group.googleanalytics; adalyser; adjust; twitter;
adkeywordmatchtypeTEXTKeyword Match TypeThe match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.googleanalytics;
admatchedqueryTEXTAd Matched QueryThe search query that triggered impressions.googleanalytics;
admatchtypeTEXTQuery Match TypeThe match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.googleanalytics;
adplacementdomainTEXTPlacement DomainThe domain where the ads on the content network were placed.googleanalytics;
adplacementurlTEXTPlacement URLThe URL where the ads were placed on the content network.googleanalytics;
adquerywordcountTEXTQuery Word CountThe number of words in the search query.googleanalytics;
adslotTEXTGoogle Ads: Ad SlotThe location (Top, RHS, or not set) of the advertisement on the hosting page.googleanalytics;
adtargetingoptionTEXTPlacement TypeIt is Automatic placements or Managed placements, indicating how the ads were managed on the content network.googleanalytics;
adtargetingtypeTEXTTargeting TypeThis (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.googleanalytics;
adwordsadgroupidTEXTGoogle Ads Ad Group IDAdWords API AdGroup.id.googleanalytics;
adwordscampaignidTEXTGoogle Ads Campaign IDAdWords API Campaign.id.googleanalytics;
adwordscreativeidTEXTGoogle Ads Creative IDAdWords API Ad.id.googleanalytics;
adwordscriteriaidTEXTGoogle Ads Criteria IDAdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics;
adwordscustomeridTEXTGoogle Ads Customer IDCustomer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.googleanalytics;
adxclicksNUMERICAdX ClicksThe number of times AdX ads were clicked on the site.googleanalytics;
adxcoveragePERCENTAdX CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100googleanalytics;
adxctrPERCENTAdX CTRThe percentage of pageviews that resulted in a click on an Ad Exchange ad.googleanalytics;
adxecpmNUMERICAdX eCPMThe effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.googleanalytics;
adximpressionsNUMERICAdX ImpressionsAn Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.googleanalytics;
adximpressionspersessionNUMERICAdX Impressions / SessionThe ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).googleanalytics;
adxmonetizedpageviewsNUMERICAdX Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.googleanalytics;
adxrevenueNUMERICAdX RevenueThe total estimated revenue from Ad Exchange ads.googleanalytics;
adxrevenueper1000sessionsNUMERICAdX Revenue / 1000 SessionsThe total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.googleanalytics;
adxviewableimpressionspercentPERCENTAdX Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.googleanalytics;
affiliationTEXTAffiliationA product affiliation to designate a supplying company or brick and mortar location.googleanalytics;
avgdomainlookuptimeNUMERICAvg. Domain Lookup Time (sec)The average time (in seconds) spent in DNS lookup for this page.googleanalytics;
avgdomcontentloadedtimeNUMERICAvg. Document Content Loaded Time (sec)The average time (in seconds) the browser takes to parse the document.googleanalytics;
avgdominteractivetimeNUMERICAvg. Document Interactive Time (sec)The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.googleanalytics;
avgeventvalueNUMERICAvg. ValueThe average value of an event.googleanalytics;
avgpagedownloadtimeNUMERICAvg. Page Download Time (sec)The average time (in seconds) to download this page.googleanalytics;
avgpageloadtimeNUMERICAvg. Page Load Time (sec)The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.googleanalytics;
avgredirectiontimeNUMERICAvg. Redirection Time (sec)The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.googleanalytics;
avgsearchdepthNUMERICAvg. Search DepthThe average number of pages people viewed after performing a search.googleanalytics;
avgsearchdurationNUMERICAdverage Time after SearchThe average time (in seconds) users, after searching, spent on the property.googleanalytics;
avgsearchresultviewsNUMERICResults Pageviews / SearchThe average number of times people viewed a page as a result of a search.googleanalytics;
avgserverconnectiontimeNUMERICAvg. Server Connection Time (sec)The average time (in seconds) spent in establishing a TCP connection to this page.googleanalytics;
avgserverresponsetimeNUMERICAvg. Server Response Time (sec)The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.googleanalytics;
avgsessiondurationNUMERICAvg. Session DurationThe average duration (in seconds) of users' sessions.googleanalytics;
avgtimeonpageNUMERICAvg. Time on PageThe average time users spent viewing this page or a set of pages.googleanalytics;
bounceratePERCENTBounce RateThe percentage of single-page session (i.e., session in which the person left the property from the first page).googleanalytics;
bouncesNUMERICBouncesThe total number of single page (or single interaction hit) sessions for the property.googleanalytics;
browserTEXTBrowserThe name of users' browsers, for example, Internet Explorer or Firefox.googleanalytics; googleanalytics4; rakuten_advertising; intercom; teads;
browsersizeTEXTBrowser SizeThe viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.googleanalytics;
browserversionTEXTBrowser VersionThe version of users' browsers, for example, 2.0.0.14.googleanalytics; rakuten_advertising;
buytodetailratePERCENTBuy-to-Detail RateUnique purchases divided by views of product detail pages (Enhanced Ecommerce).googleanalytics;
campaignTEXTCampaignFor manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; dv360; activecampaign; cm360; adjust; google_ad_manager; pinterest; linkedin; tiktok; reddit; taboola; twitter; appsflyer; basis_dsp; dragonmetrics; klaviyo; pardot; spotify; yahoo_japan; outbrain; snapchat; quora; awin; stackadapt; facebook_leads; rtbhouse; appnexus; tradedesk; apple_search_ads; criteo; google_search_ads; sendinblue;
campaigncodeTEXTCampaign CodeFor manual campaign tracking, it is the value of the utm_id campaign tracking parameter.googleanalytics;
carttodetailratePERCENTCart-to-Detail RateProduct adds divided by views of product details (Enhanced Ecommerce).googleanalytics;
channel_groupingTEXTDefault Channel Grouping (duplicate)The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).googleanalytics;
channelgroupingTEXTDefault Channel GroupingThe Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).googleanalytics;
checkoutoptionsTEXTCheckout OptionsUser options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).googleanalytics;
cityCITYCityUsers' city, derived from their IP addresses or Geographical IDs.googleanalytics; googleanalytics4; google_ads; bing; dv360; instagram; appsflyer; klaviyo; yahoo_japan;
cityidTEXTCity IDUsers' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics; googleanalytics4; dv360;
clientidTEXTclientid from google analyticsclientid from google analytics.googleanalytics;
continentTEXTContinentUsers' continent, derived from users' IP addresses or Geographical IDs.googleanalytics; googleanalytics4;
continentidTEXTContinent IDUsers' continent ID, derived from users' IP addresses or Geographical IDs.googleanalytics; googleanalytics4;
costperconversionNUMERICCost per ConversionThe cost per conversion (including ecommerce and goal conversions) for the property.googleanalytics;
costpergoalconversionNUMERICCost per Goal ConversionThe cost per goal conversion for the property.googleanalytics;
costpertransactionNUMERICCost per TransactionThe cost per transaction for the property.googleanalytics;
countryCOUNTRYCountryUsers' country, derived from their IP addresses or Geographical IDs.googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; dv360; cm360; adjust; google_ad_manager; pinterest; tiktok; searchconsole; appsflyer; cj; klaviyo; zoho; spotify; snapchat;
countryisocodeCOUNTRYCountry ISO CodeUsers' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.googleanalytics;
cpcNUMERICCPCCost to advertiser per click.googleanalytics; facebook; adroll; cm360; pinterest; linkedin; tiktok; reddit; taboola; twitter; appnexus;
cpmNUMERICCPMCost per thousand impressions.googleanalytics; facebook; cm360; pinterest; linkedin; reddit; taboola; twitter; appnexus; apple_search_ads;
ctrPERCENTCTRClick-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).googleanalytics; facebook; google_ads; adform; bing; adroll; cm360; adjust; linkedin_organic; pinterest; linkedin; tiktok; reddit; searchconsole; taboola; appsflyer; outbrain; stackadapt; rtbhouse; appnexus; google_search_ads;
currencycodeTEXTCurrency Code (googleanalytics)The local currency code (based on ISO 4217 standard) of the transaction.googleanalytics;
data_driven_conversionsNUMERICData driven conversions (All goals)The total data driven conversions for all goals.googleanalytics;
data_driven_revenueNUMERICData driven revenueThe total data driven revenue.googleanalytics;
datasourceTEXTData SourceThe data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol.googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; activecampaign; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; zendesk; salesforce_marketing; adobe; googlesheets; criteo; mailchimp; apify_dataset; alpha_vantage; aha; callrail; braintree; cart; fastbill; coda; datadog; chartmogul; convertkit; lemlist; courier; freshsales; exchange_rates; rss; jira; emailoctopus; posthog; clockify; clickup_api; faker; bigcommerce; nasa; captain_data; yahoo_finance_price; gainsight_px; freshdesk; mailjet_mail; confluence; notion; instatus; everhour; mailerlite; prestashop; twilio; freshservice; amplitude; appfollow; monday; freshcaller; typeform; flexport; retently; braze; reply_io; pendo; mailgun; paypal_transaction; mailersend; sendgrid; hubplanner; workable; delighted; aircall; trello; plausible; harness; vantage; woocommerce; gitlab; quickbooks; metabase; twilio_taskrouter; toggl; partnerstack; pokeapi; insightly; google_search_ads; sendinblue;
dateDATEDateThe date of the session formatted as YYYYMMDD.googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
datehourTIMESTAMPHour of DayCombined values of ga:date and ga:hour formated as YYYYMMDDHH.googleanalytics;
datehourminuteTIMESTAMPDate Hour and MinuteCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.googleanalytics;
dayTEXTDay of the monthThe day of the month, a two-digit number from 01 to 31.googleanalytics; googleanalytics4; bing; adalyser; yahoo_japan; teads;
day_of_monthTEXTDay of monthDay of the monthgoogleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
dayofweekTEXTDay of WeekDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).googleanalytics;
dayofweeknameTEXTDay of Week NameName (in English) of the day of the week.googleanalytics;
dayssincelastsessionTEXTDays Since Last SessionThe number of days elapsed since users last visited the property, used to calculate user loyalty.googleanalytics;
daystotransactionTEXTDays to TransactionThe number of days between users' purchases and the most recent campaign source prior to the purchase.googleanalytics;
devicecategoryTEXTDevice CategoryThe type of device: desktop, tablet, or mobile.googleanalytics; googleanalytics4; appsflyer;
dimension1TEXTdimension1googleanalytics;
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dimension7TEXTdimension7googleanalytics;
dimension70TEXTdimension70googleanalytics;
dimension71TEXTdimension71googleanalytics;
dimension72TEXTdimension72googleanalytics;
dimension73TEXTdimension73googleanalytics;
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dimension75TEXTdimension75googleanalytics;
dimension76TEXTdimension76googleanalytics;
dimension77TEXTdimension77googleanalytics;
dimension78TEXTdimension78googleanalytics;
dimension79TEXTdimension79googleanalytics;
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dimension82TEXTdimension82googleanalytics;
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dimension86TEXTdimension86googleanalytics;
dimension87TEXTdimension87googleanalytics;
dimension88TEXTdimension88googleanalytics;
dimension89TEXTdimension89googleanalytics;
dimension9TEXTdimension9googleanalytics;
dimension90TEXTdimension90googleanalytics;
dimension91TEXTdimension91googleanalytics;
dimension92TEXTdimension92googleanalytics;
dimension93TEXTdimension93googleanalytics;
dimension94TEXTdimension94googleanalytics;
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dimension98TEXTdimension98googleanalytics;
dimension99TEXTdimension99googleanalytics;
domainlookuptimeNUMERICDomain Lookup Time (ms)The total time (in milliseconds) all samples spent in DNS lookup for this page.googleanalytics;
domcontentloadedtimeNUMERICDocument Content Loaded Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.googleanalytics;
dominteractivetimeNUMERICDocument Interactive Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.googleanalytics;
domlatencymetricssampleNUMERICDOM Latency Metrics SampleSample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.googleanalytics;
entranceratePERCENTEntrances / PageviewsThe percentage of pageviews in which this page was the entrance.googleanalytics;
entrancesNUMERICEntrancesThe number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.googleanalytics;
eventactionTEXTEvent ActionEvent action.googleanalytics;
eventcategoryTEXTEvent CategoryThe event category.googleanalytics;
eventlabelTEXTEvent LabelEvent label.googleanalytics;
eventspersessionwitheventNUMERICEvents / Session with EventThe average number of events per session with event.googleanalytics;
eventspervisitwitheventNUMERICEvents / Session with Event (deprecated)The average number of events per session with event.googleanalytics;
eventvalueNUMERICEvent ValueTotal value of events for the profile.googleanalytics;
exitpagepathTEXTExit PageThe last page or exit page in users' sessions.googleanalytics;
exitratePERCENT% ExitThe percentage of exits from the property that occurred out of the total pageviews.googleanalytics;
exitsNUMERICExitsThe number of exits from the property.googleanalytics;
first_touch_conversionsNUMERICFirst touch conversions (All goals)The total first touch conversions for all goals.googleanalytics;
first_touch_revenueNUMERICFirst touch revenueThe total first touch revenue.googleanalytics;
flashversionTEXTFlash VersionThe version of Flash, including minor versions, supported by users' browsers.googleanalytics;
fullreferrerTEXTFull ReferrerThe full referring URL including the hostname and path.googleanalytics;
genderTEXTGenderGender of users.googleanalytics; googleanalytics4; facebook; bing; dv360; pinterest; tiktok; spotify; yahoo_japan; snapchat; appnexus;
goal10_data_driven_conversionsTEXTGoal 10 Data driven CompletionsThe total number of Data driven completions for Goal 10.googleanalytics;
goal10_data_driven_revenueTEXTGoal 10 Data driven valueThe total Data driven value for Goal 10googleanalytics;
goal10_first_touch_conversionsTEXTGoal 10 First touch CompletionsThe total number of First touch completions for Goal 10.googleanalytics;
goal10_first_touch_revenueTEXTGoal 10 First touch valueThe total First touch value for Goal 10googleanalytics;
goal10_last_touch_conversionsTEXTGoal 10 Last touch CompletionsThe total number of Last touch completions for Goal 10.googleanalytics;
goal10_last_touch_revenueTEXTGoal 10 Last touch valueThe total Last touch value for Goal 10googleanalytics;
goal10_linear_touch_conversionsTEXTGoal 10 Linear touch CompletionsThe total number of Linear touch completions for Goal 10.googleanalytics;
goal10_linear_touch_revenueTEXTGoal 10 Linear touch valueThe total Linear touch value for Goal 10googleanalytics;
goal10completionsNUMERICGoal 10 CompletionsThe total number of completions for Goal 10.googleanalytics;
goal10valueNUMERICGoal 10 ValueThe total numeric value for Goal 10.googleanalytics;
goal11_data_driven_conversionsTEXTGoal 11 Data driven CompletionsThe total number of Data driven completions for Goal 11.googleanalytics;
goal11_data_driven_revenueTEXTGoal 11 Data driven valueThe total Data driven value for Goal 11googleanalytics;
goal11_first_touch_conversionsTEXTGoal 11 First touch CompletionsThe total number of First touch completions for Goal 11.googleanalytics;
goal11_first_touch_revenueTEXTGoal 11 First touch valueThe total First touch value for Goal 11googleanalytics;
goal11_last_touch_conversionsTEXTGoal 11 Last touch CompletionsThe total number of Last touch completions for Goal 11.googleanalytics;
goal11_last_touch_revenueTEXTGoal 11 Last touch valueThe total Last touch value for Goal 11googleanalytics;
goal11_linear_touch_conversionsTEXTGoal 11 Linear touch CompletionsThe total number of Linear touch completions for Goal 11.googleanalytics;
goal11_linear_touch_revenueTEXTGoal 11 Linear touch valueThe total Linear touch value for Goal 11googleanalytics;
goal11completionsNUMERICGoal 11 CompletionsThe total number of completions for Goal 11.googleanalytics;
goal11valueNUMERICGoal 11 ValueThe total numeric value for Goal 11.googleanalytics;
goal12_data_driven_conversionsTEXTGoal 12 Data driven CompletionsThe total number of Data driven completions for Goal 12.googleanalytics;
goal12_data_driven_revenueTEXTGoal 12 Data driven valueThe total Data driven value for Goal 12googleanalytics;
goal12_first_touch_conversionsTEXTGoal 12 First touch CompletionsThe total number of First touch completions for Goal 12.googleanalytics;
goal12_first_touch_revenueTEXTGoal 12 First touch valueThe total First touch value for Goal 12googleanalytics;
goal12_last_touch_conversionsTEXTGoal 12 Last touch CompletionsThe total number of Last touch completions for Goal 12.googleanalytics;
goal12_last_touch_revenueTEXTGoal 12 Last touch valueThe total Last touch value for Goal 12googleanalytics;
goal12_linear_touch_conversionsTEXTGoal 12 Linear touch CompletionsThe total number of Linear touch completions for Goal 12.googleanalytics;
goal12_linear_touch_revenueTEXTGoal 12 Linear touch valueThe total Linear touch value for Goal 12googleanalytics;
goal12completionsNUMERICGoal 12 CompletionsThe total number of completions for Goal 12.googleanalytics;
goal12valueNUMERICGoal 12 ValueThe total numeric value for Goal 12.googleanalytics;
goal13_data_driven_conversionsTEXTGoal 13 Data driven CompletionsThe total number of Data driven completions for Goal 13.googleanalytics;
goal13_data_driven_revenueTEXTGoal 13 Data driven valueThe total Data driven value for Goal 13googleanalytics;
goal13_first_touch_conversionsTEXTGoal 13 First touch CompletionsThe total number of First touch completions for Goal 13.googleanalytics;
goal13_first_touch_revenueTEXTGoal 13 First touch valueThe total First touch value for Goal 13googleanalytics;
goal13_last_touch_conversionsTEXTGoal 13 Last touch CompletionsThe total number of Last touch completions for Goal 13.googleanalytics;
goal13_last_touch_revenueTEXTGoal 13 Last touch valueThe total Last touch value for Goal 13googleanalytics;
goal13_linear_touch_conversionsTEXTGoal 13 Linear touch CompletionsThe total number of Linear touch completions for Goal 13.googleanalytics;
goal13_linear_touch_revenueTEXTGoal 13 Linear touch valueThe total Linear touch value for Goal 13googleanalytics;
goal13completionsNUMERICGoal 13 CompletionsThe total number of completions for Goal 13.googleanalytics;
goal13valueNUMERICGoal 13 ValueThe total numeric value for Goal 13.googleanalytics;
goal14_data_driven_conversionsTEXTGoal 14 Data driven CompletionsThe total number of Data driven completions for Goal 14.googleanalytics;
goal14_data_driven_revenueTEXTGoal 14 Data driven valueThe total Data driven value for Goal 14googleanalytics;
goal14_first_touch_conversionsTEXTGoal 14 First touch CompletionsThe total number of First touch completions for Goal 14.googleanalytics;
goal14_first_touch_revenueTEXTGoal 14 First touch valueThe total First touch value for Goal 14googleanalytics;
goal14_last_touch_conversionsTEXTGoal 14 Last touch CompletionsThe total number of Last touch completions for Goal 14.googleanalytics;
goal14_last_touch_revenueTEXTGoal 14 Last touch valueThe total Last touch value for Goal 14googleanalytics;
goal14_linear_touch_conversionsTEXTGoal 14 Linear touch CompletionsThe total number of Linear touch completions for Goal 14.googleanalytics;
goal14_linear_touch_revenueTEXTGoal 14 Linear touch valueThe total Linear touch value for Goal 14googleanalytics;
goal14completionsNUMERICGoal 14 CompletionsThe total number of completions for Goal 14.googleanalytics;
goal14valueNUMERICGoal 14 ValueThe total numeric value for Goal 14.googleanalytics;
goal15_data_driven_conversionsTEXTGoal 15 Data driven CompletionsThe total number of Data driven completions for Goal 15.googleanalytics;
goal15_data_driven_revenueTEXTGoal 15 Data driven valueThe total Data driven value for Goal 15googleanalytics;
goal15_first_touch_conversionsTEXTGoal 15 First touch CompletionsThe total number of First touch completions for Goal 15.googleanalytics;
goal15_first_touch_revenueTEXTGoal 15 First touch valueThe total First touch value for Goal 15googleanalytics;
goal15_last_touch_conversionsTEXTGoal 15 Last touch CompletionsThe total number of Last touch completions for Goal 15.googleanalytics;
goal15_last_touch_revenueTEXTGoal 15 Last touch valueThe total Last touch value for Goal 15googleanalytics;
goal15_linear_touch_conversionsTEXTGoal 15 Linear touch CompletionsThe total number of Linear touch completions for Goal 15.googleanalytics;
goal15_linear_touch_revenueTEXTGoal 15 Linear touch valueThe total Linear touch value for Goal 15googleanalytics;
goal15completionsNUMERICGoal 15 CompletionsThe total number of completions for Goal 15.googleanalytics;
goal15valueNUMERICGoal 15 ValueThe total numeric value for Goal 15.googleanalytics;
goal16_data_driven_conversionsTEXTGoal 16 Data driven CompletionsThe total number of Data driven completions for Goal 16.googleanalytics;
goal16_data_driven_revenueTEXTGoal 16 Data driven valueThe total Data driven value for Goal 16googleanalytics;
goal16_first_touch_conversionsTEXTGoal 16 First touch CompletionsThe total number of First touch completions for Goal 16.googleanalytics;
goal16_first_touch_revenueTEXTGoal 16 First touch valueThe total First touch value for Goal 16googleanalytics;
goal16_last_touch_conversionsTEXTGoal 16 Last touch CompletionsThe total number of Last touch completions for Goal 16.googleanalytics;
goal16_last_touch_revenueTEXTGoal 16 Last touch valueThe total Last touch value for Goal 16googleanalytics;
goal16_linear_touch_conversionsTEXTGoal 16 Linear touch CompletionsThe total number of Linear touch completions for Goal 16.googleanalytics;
goal16_linear_touch_revenueTEXTGoal 16 Linear touch valueThe total Linear touch value for Goal 16googleanalytics;
goal16completionsNUMERICGoal 16 CompletionsThe total number of completions for Goal 16.googleanalytics;
goal16valueNUMERICGoal 16 ValueThe total numeric value for Goal 16.googleanalytics;
goal17_data_driven_conversionsTEXTGoal 17 Data driven CompletionsThe total number of Data driven completions for Goal 17.googleanalytics;
goal17_data_driven_revenueTEXTGoal 17 Data driven valueThe total Data driven value for Goal 17googleanalytics;
goal17_first_touch_conversionsTEXTGoal 17 First touch CompletionsThe total number of First touch completions for Goal 17.googleanalytics;
goal17_first_touch_revenueTEXTGoal 17 First touch valueThe total First touch value for Goal 17googleanalytics;
goal17_last_touch_conversionsTEXTGoal 17 Last touch CompletionsThe total number of Last touch completions for Goal 17.googleanalytics;
goal17_last_touch_revenueTEXTGoal 17 Last touch valueThe total Last touch value for Goal 17googleanalytics;
goal17_linear_touch_conversionsTEXTGoal 17 Linear touch CompletionsThe total number of Linear touch completions for Goal 17.googleanalytics;
goal17_linear_touch_revenueTEXTGoal 17 Linear touch valueThe total Linear touch value for Goal 17googleanalytics;
goal17completionsNUMERICGoal 17 CompletionsThe total number of completions for Goal 17.googleanalytics;
goal17valueNUMERICGoal 17 ValueThe total numeric value for Goal 17.googleanalytics;
goal18_data_driven_conversionsTEXTGoal 18 Data driven CompletionsThe total number of Data driven completions for Goal 18.googleanalytics;
goal18_data_driven_revenueTEXTGoal 18 Data driven valueThe total Data driven value for Goal 18googleanalytics;
goal18_first_touch_conversionsTEXTGoal 18 First touch CompletionsThe total number of First touch completions for Goal 18.googleanalytics;
goal18_first_touch_revenueTEXTGoal 18 First touch valueThe total First touch value for Goal 18googleanalytics;
goal18_last_touch_conversionsTEXTGoal 18 Last touch CompletionsThe total number of Last touch completions for Goal 18.googleanalytics;
goal18_last_touch_revenueTEXTGoal 18 Last touch valueThe total Last touch value for Goal 18googleanalytics;
goal18_linear_touch_conversionsTEXTGoal 18 Linear touch CompletionsThe total number of Linear touch completions for Goal 18.googleanalytics;
goal18_linear_touch_revenueTEXTGoal 18 Linear touch valueThe total Linear touch value for Goal 18googleanalytics;
goal18completionsNUMERICGoal 18 CompletionsThe total number of completions for Goal 18.googleanalytics;
goal18valueNUMERICGoal 18 ValueThe total numeric value for Goal 18.googleanalytics;
goal19_data_driven_conversionsTEXTGoal 19 Data driven CompletionsThe total number of Data driven completions for Goal 19.googleanalytics;
goal19_data_driven_revenueTEXTGoal 19 Data driven valueThe total Data driven value for Goal 19googleanalytics;
goal19_first_touch_conversionsTEXTGoal 19 First touch CompletionsThe total number of First touch completions for Goal 19.googleanalytics;
goal19_first_touch_revenueTEXTGoal 19 First touch valueThe total First touch value for Goal 19googleanalytics;
goal19_last_touch_conversionsTEXTGoal 19 Last touch CompletionsThe total number of Last touch completions for Goal 19.googleanalytics;
goal19_last_touch_revenueTEXTGoal 19 Last touch valueThe total Last touch value for Goal 19googleanalytics;
goal19_linear_touch_conversionsTEXTGoal 19 Linear touch CompletionsThe total number of Linear touch completions for Goal 19.googleanalytics;
goal19_linear_touch_revenueTEXTGoal 19 Linear touch valueThe total Linear touch value for Goal 19googleanalytics;
goal19completionsNUMERICGoal 19 CompletionsThe total number of completions for Goal 19.googleanalytics;
goal19valueNUMERICGoal 19 ValueThe total numeric value for Goal 19.googleanalytics;
goal1_data_driven_conversionsTEXTGoal 1 Data driven CompletionsThe total number of Data driven completions for Goal 1.googleanalytics;
goal1_data_driven_revenueTEXTGoal 1 Data driven valueThe total Data driven value for Goal 1googleanalytics;
goal1_first_touch_conversionsTEXTGoal 1 First touch CompletionsThe total number of First touch completions for Goal 1.googleanalytics;
goal1_first_touch_revenueTEXTGoal 1 First touch valueThe total First touch value for Goal 1googleanalytics;
goal1_last_touch_conversionsTEXTGoal 1 Last touch CompletionsThe total number of Last touch completions for Goal 1.googleanalytics;
goal1_last_touch_revenueTEXTGoal 1 Last touch valueThe total Last touch value for Goal 1googleanalytics;
goal1_linear_touch_conversionsTEXTGoal 1 Linear touch CompletionsThe total number of Linear touch completions for Goal 1.googleanalytics;
goal1_linear_touch_revenueTEXTGoal 1 Linear touch valueThe total Linear touch value for Goal 1googleanalytics;
goal1completionsNUMERICGoal 1 CompletionsThe total number of completions for Goal 1.googleanalytics;
goal1valueNUMERICGoal 1 ValueThe total numeric value for Goal 1.googleanalytics;
goal20_data_driven_conversionsTEXTGoal 20 Data driven CompletionsThe total number of Data driven completions for Goal 20.googleanalytics;
goal20_data_driven_revenueTEXTGoal 20 Data driven valueThe total Data driven value for Goal 20googleanalytics;
goal20_first_touch_conversionsTEXTGoal 20 First touch CompletionsThe total number of First touch completions for Goal 20.googleanalytics;
goal20_first_touch_revenueTEXTGoal 20 First touch valueThe total First touch value for Goal 20googleanalytics;
goal20_last_touch_conversionsTEXTGoal 20 Last touch CompletionsThe total number of Last touch completions for Goal 20.googleanalytics;
goal20_last_touch_revenueTEXTGoal 20 Last touch valueThe total Last touch value for Goal 20googleanalytics;
goal20_linear_touch_conversionsTEXTGoal 20 Linear touch CompletionsThe total number of Linear touch completions for Goal 20.googleanalytics;
goal20_linear_touch_revenueTEXTGoal 20 Linear touch valueThe total Linear touch value for Goal 20googleanalytics;
goal20completionsNUMERICGoal 20 CompletionsThe total number of completions for Goal 20.googleanalytics;
goal20valueNUMERICGoal 20 ValueThe total numeric value for Goal 20.googleanalytics;
goal2_data_driven_conversionsTEXTGoal 2 Data driven CompletionsThe total number of Data driven completions for Goal 2.googleanalytics;
goal2_data_driven_revenueTEXTGoal 2 Data driven valueThe total Data driven value for Goal 2googleanalytics;
goal2_first_touch_conversionsTEXTGoal 2 First touch CompletionsThe total number of First touch completions for Goal 2.googleanalytics;
goal2_first_touch_revenueTEXTGoal 2 First touch valueThe total First touch value for Goal 2googleanalytics;
goal2_last_touch_conversionsTEXTGoal 2 Last touch CompletionsThe total number of Last touch completions for Goal 2.googleanalytics;
goal2_last_touch_revenueTEXTGoal 2 Last touch valueThe total Last touch value for Goal 2googleanalytics;
goal2_linear_touch_conversionsTEXTGoal 2 Linear touch CompletionsThe total number of Linear touch completions for Goal 2.googleanalytics;
goal2_linear_touch_revenueTEXTGoal 2 Linear touch valueThe total Linear touch value for Goal 2googleanalytics;
goal2completionsNUMERICGoal 2 CompletionsThe total number of completions for Goal 2.googleanalytics;
goal2valueNUMERICGoal 2 ValueThe total numeric value for Goal 2.googleanalytics;
goal3_data_driven_conversionsTEXTGoal 3 Data driven CompletionsThe total number of Data driven completions for Goal 3.googleanalytics;
goal3_data_driven_revenueTEXTGoal 3 Data driven valueThe total Data driven value for Goal 3googleanalytics;
goal3_first_touch_conversionsTEXTGoal 3 First touch CompletionsThe total number of First touch completions for Goal 3.googleanalytics;
goal3_first_touch_revenueTEXTGoal 3 First touch valueThe total First touch value for Goal 3googleanalytics;
goal3_last_touch_conversionsTEXTGoal 3 Last touch CompletionsThe total number of Last touch completions for Goal 3.googleanalytics;
goal3_last_touch_revenueTEXTGoal 3 Last touch valueThe total Last touch value for Goal 3googleanalytics;
goal3_linear_touch_conversionsTEXTGoal 3 Linear touch CompletionsThe total number of Linear touch completions for Goal 3.googleanalytics;
goal3_linear_touch_revenueTEXTGoal 3 Linear touch valueThe total Linear touch value for Goal 3googleanalytics;
goal3completionsNUMERICGoal 3 CompletionsThe total number of completions for Goal 3.googleanalytics;
goal3valueNUMERICGoal 3 ValueThe total numeric value for Goal 3.googleanalytics;
goal4_data_driven_conversionsTEXTGoal 4 Data driven CompletionsThe total number of Data driven completions for Goal 4.googleanalytics;
goal4_data_driven_revenueTEXTGoal 4 Data driven valueThe total Data driven value for Goal 4googleanalytics;
goal4_first_touch_conversionsTEXTGoal 4 First touch CompletionsThe total number of First touch completions for Goal 4.googleanalytics;
goal4_first_touch_revenueTEXTGoal 4 First touch valueThe total First touch value for Goal 4googleanalytics;
goal4_last_touch_conversionsTEXTGoal 4 Last touch CompletionsThe total number of Last touch completions for Goal 4.googleanalytics;
goal4_last_touch_revenueTEXTGoal 4 Last touch valueThe total Last touch value for Goal 4googleanalytics;
goal4_linear_touch_conversionsTEXTGoal 4 Linear touch CompletionsThe total number of Linear touch completions for Goal 4.googleanalytics;
goal4_linear_touch_revenueTEXTGoal 4 Linear touch valueThe total Linear touch value for Goal 4googleanalytics;
goal4completionsNUMERICGoal 4 CompletionsThe total number of completions for Goal 4.googleanalytics;
goal4valueNUMERICGoal 4 ValueThe total numeric value for Goal 4.googleanalytics;
goal5_data_driven_conversionsTEXTGoal 5 Data driven CompletionsThe total number of Data driven completions for Goal 5.googleanalytics;
goal5_data_driven_revenueTEXTGoal 5 Data driven valueThe total Data driven value for Goal 5googleanalytics;
goal5_first_touch_conversionsTEXTGoal 5 First touch CompletionsThe total number of First touch completions for Goal 5.googleanalytics;
goal5_first_touch_revenueTEXTGoal 5 First touch valueThe total First touch value for Goal 5googleanalytics;
goal5_last_touch_conversionsTEXTGoal 5 Last touch CompletionsThe total number of Last touch completions for Goal 5.googleanalytics;
goal5_last_touch_revenueTEXTGoal 5 Last touch valueThe total Last touch value for Goal 5googleanalytics;
goal5_linear_touch_conversionsTEXTGoal 5 Linear touch CompletionsThe total number of Linear touch completions for Goal 5.googleanalytics;
goal5_linear_touch_revenueTEXTGoal 5 Linear touch valueThe total Linear touch value for Goal 5googleanalytics;
goal5completionsNUMERICGoal 5 CompletionsThe total number of completions for Goal 5.googleanalytics;
goal5valueNUMERICGoal 5 ValueThe total numeric value for Goal 5.googleanalytics;
goal6_data_driven_conversionsTEXTGoal 6 Data driven CompletionsThe total number of Data driven completions for Goal 6.googleanalytics;
goal6_data_driven_revenueTEXTGoal 6 Data driven valueThe total Data driven value for Goal 6googleanalytics;
goal6_first_touch_conversionsTEXTGoal 6 First touch CompletionsThe total number of First touch completions for Goal 6.googleanalytics;
goal6_first_touch_revenueTEXTGoal 6 First touch valueThe total First touch value for Goal 6googleanalytics;
goal6_last_touch_conversionsTEXTGoal 6 Last touch CompletionsThe total number of Last touch completions for Goal 6.googleanalytics;
goal6_last_touch_revenueTEXTGoal 6 Last touch valueThe total Last touch value for Goal 6googleanalytics;
goal6_linear_touch_conversionsTEXTGoal 6 Linear touch CompletionsThe total number of Linear touch completions for Goal 6.googleanalytics;
goal6_linear_touch_revenueTEXTGoal 6 Linear touch valueThe total Linear touch value for Goal 6googleanalytics;
goal6completionsNUMERICGoal 6 CompletionsThe total number of completions for Goal 6.googleanalytics;
goal6valueNUMERICGoal 6 ValueThe total numeric value for Goal 6.googleanalytics;
goal7_data_driven_conversionsTEXTGoal 7 Data driven CompletionsThe total number of Data driven completions for Goal 7.googleanalytics;
goal7_data_driven_revenueTEXTGoal 7 Data driven valueThe total Data driven value for Goal 7googleanalytics;
goal7_first_touch_conversionsTEXTGoal 7 First touch CompletionsThe total number of First touch completions for Goal 7.googleanalytics;
goal7_first_touch_revenueTEXTGoal 7 First touch valueThe total First touch value for Goal 7googleanalytics;
goal7_last_touch_conversionsTEXTGoal 7 Last touch CompletionsThe total number of Last touch completions for Goal 7.googleanalytics;
goal7_last_touch_revenueTEXTGoal 7 Last touch valueThe total Last touch value for Goal 7googleanalytics;
goal7_linear_touch_conversionsTEXTGoal 7 Linear touch CompletionsThe total number of Linear touch completions for Goal 7.googleanalytics;
goal7_linear_touch_revenueTEXTGoal 7 Linear touch valueThe total Linear touch value for Goal 7googleanalytics;
goal7completionsNUMERICGoal 7 CompletionsThe total number of completions for Goal 7.googleanalytics;
goal7valueNUMERICGoal 7 ValueThe total numeric value for Goal 7.googleanalytics;
goal8_data_driven_conversionsTEXTGoal 8 Data driven CompletionsThe total number of Data driven completions for Goal 8.googleanalytics;
goal8_data_driven_revenueTEXTGoal 8 Data driven valueThe total Data driven value for Goal 8googleanalytics;
goal8_first_touch_conversionsTEXTGoal 8 First touch CompletionsThe total number of First touch completions for Goal 8.googleanalytics;
goal8_first_touch_revenueTEXTGoal 8 First touch valueThe total First touch value for Goal 8googleanalytics;
goal8_last_touch_conversionsTEXTGoal 8 Last touch CompletionsThe total number of Last touch completions for Goal 8.googleanalytics;
goal8_last_touch_revenueTEXTGoal 8 Last touch valueThe total Last touch value for Goal 8googleanalytics;
goal8_linear_touch_conversionsTEXTGoal 8 Linear touch CompletionsThe total number of Linear touch completions for Goal 8.googleanalytics;
goal8_linear_touch_revenueTEXTGoal 8 Linear touch valueThe total Linear touch value for Goal 8googleanalytics;
goal8completionsNUMERICGoal 8 CompletionsThe total number of completions for Goal 8.googleanalytics;
goal8valueNUMERICGoal 8 ValueThe total numeric value for Goal 8.googleanalytics;
goal9_data_driven_conversionsTEXTGoal 9 Data driven CompletionsThe total number of Data driven completions for Goal 9.googleanalytics;
goal9_data_driven_revenueTEXTGoal 9 Data driven valueThe total Data driven value for Goal 9googleanalytics;
goal9_first_touch_conversionsTEXTGoal 9 First touch CompletionsThe total number of First touch completions for Goal 9.googleanalytics;
goal9_first_touch_revenueTEXTGoal 9 First touch valueThe total First touch value for Goal 9googleanalytics;
goal9_last_touch_conversionsTEXTGoal 9 Last touch CompletionsThe total number of Last touch completions for Goal 9.googleanalytics;
goal9_last_touch_revenueTEXTGoal 9 Last touch valueThe total Last touch value for Goal 9googleanalytics;
goal9_linear_touch_conversionsTEXTGoal 9 Linear touch CompletionsThe total number of Linear touch completions for Goal 9.googleanalytics;
goal9_linear_touch_revenueTEXTGoal 9 Linear touch valueThe total Linear touch value for Goal 9googleanalytics;
goal9completionsNUMERICGoal 9 CompletionsThe total number of completions for Goal 9.googleanalytics;
goal9valueNUMERICGoal 9 ValueThe total numeric value for Goal 9.googleanalytics;
goalabandonrateallPERCENTTotal Abandonment RateGoal abandonment rate.googleanalytics;
goalabandonsallNUMERICAbandoned FunnelsThe overall number of times users started goals without actually completing them.googleanalytics;
goalcompletionlocationTEXTGoal Completion LocationThe page path or screen name that matched any destination type goal completion.googleanalytics;
goalcompletionsallNUMERICGoal CompletionsTotal number of completions for all goals defined in the profile.googleanalytics;
goalconversionrateallPERCENTGoal Conversion RateThe percentage of sessions which resulted in a conversion to at least one of the goals.googleanalytics;
goalpreviousstep1TEXTGoal Previous Step - 1The page path or screen name that matched any destination type goal, one step prior to the goal completion location.googleanalytics;
goalpreviousstep2TEXTGoal Previous Step - 2The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.googleanalytics;
goalpreviousstep3TEXTGoal Previous Step - 3The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.googleanalytics;
goalstartsallNUMERICGoal StartsTotal number of starts for all goals defined in the profile.googleanalytics;
goalvalueallNUMERICGoal ValueTotal numeric value for all goals defined in the profile.googleanalytics;
goalvalueallpersearchNUMERICPer Search Goal ValueThe average goal value of a search.googleanalytics;
goalvaluepersessionNUMERICPer Session Goal ValueThe average goal value of a session.googleanalytics;
goalvaluepervisitNUMERICPer Session Goal Value (deprecated)The average goal value of a session.googleanalytics;
hassocialsourcereferralTEXTSocial Source ReferralA boolean, either Yes or No, indicates whether sessions to the property are from a social source.googleanalytics;
hitsNUMERICHitsTotal number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.googleanalytics;
hostnameTEXTHostnameThe hostname from which the tracking request was made.googleanalytics; googleanalytics4; searchconsole;
hourTEXTHourA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)googleanalytics; googleanalytics4; google_ads; adform; bing; yahoo_japan; teads;
impressionsNUMERICImpressionsTotal number of campaign impressions.googleanalytics; facebook; google_ads; adform; bing; adroll; dv360; cm360; instagram; adjust; google_ad_manager; pinterest; linkedin; tiktok; rakuten_advertising; reddit; searchconsole; taboola; twitter; appsflyer; google_my_business; yahoo_japan; outbrain; snapchat; quora; teads; awin; stackadapt; rtbhouse; appnexus; apple_search_ads; criteo; google_search_ads;
interestaffinitycategoryTEXTAffinity Category (reach)Indicates that users are more likely to be interested in learning about the specified category.googleanalytics;
interestinmarketcategoryTEXTIn-Market SegmentIndicates that users are more likely to be ready to purchase products or services in the specified category.googleanalytics;
interestothercategoryTEXTOther CategoryIndicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.googleanalytics;
internalpromotionclicksNUMERICInternal Promotion ClicksThe number of clicks on an internal promotion (Enhanced Ecommerce).googleanalytics;
internalpromotioncreativeTEXTInternal Promotion CreativeThe creative content designed for a promotion (Enhanced Ecommerce).googleanalytics;
internalpromotionctrPERCENTInternal Promotion CTRThe rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).googleanalytics;
internalpromotionidTEXTInternal Promotion IDThe ID of the promotion (Enhanced Ecommerce).googleanalytics;
internalpromotionnameTEXTInternal Promotion NameThe name of the promotion (Enhanced Ecommerce).googleanalytics;
internalpromotionpositionTEXTInternal Promotion PositionThe position of the promotion on the web page or application screen (Enhanced Ecommerce).googleanalytics;
internalpromotionviewsNUMERICInternal Promotion ViewsThe number of views of an internal promotion (Enhanced Ecommerce).googleanalytics;
isoweekTEXTISO Week of the YearISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.googleanalytics;
isoyearTEXTISO YearThe ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.googleanalytics;
isoyearisoweekTEXTISO Week of ISO YearCombined values of ga:isoYear and ga:isoWeek.googleanalytics;
istrueviewvideoadTEXTTrueView Video AdA boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.googleanalytics;
itemquantityNUMERICQuantityTotal number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.googleanalytics; rakuten_advertising;
itemrevenueNUMERICProduct RevenueThe total revenue from purchased product items.googleanalytics;
itemsperpurchaseNUMERICAvg. QTYThe average quantity of this item (or group of items) sold per purchase.googleanalytics;
javaenabledTEXTJava SupportA boolean, either Yes or No, indicating whether Java is enabled in users' browsers.googleanalytics;
keywordTEXTKeywordFor manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).googleanalytics; facebook; bing; pinterest; yahoo_japan; apple_search_ads;
landingpagepathTEXTLanding Page PathThe first page in users' sessions, or the landing page.googleanalytics;
languageTEXTLanguageThe language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.googleanalytics; googleanalytics4; bing; tiktok; appsflyer;
last_touch_conversionsNUMERICLast touch conversions (All goals)The total last touch conversions for all goals.googleanalytics;
last_touch_revenueNUMERICLast touch revenueThe total last touch revenue.googleanalytics;
latitudeTEXTLatitudeThe approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.googleanalytics; klaviyo;
linear_touch_conversionsNUMERICLinear touch conversions (All goals)The total linear touch conversions for all goals.googleanalytics;
linear_touch_revenueNUMERICLinear touch revenueThe total linear touch revenue.googleanalytics;
localitemrevenueNUMERICLocal Product RevenueProduct revenue in local currency.googleanalytics;
localproductrefundamountNUMERICLocal Product Refund AmountRefund amount in local currency for a given product (Enhanced Ecommerce).googleanalytics;
localrefundamountNUMERICLocal Refund AmountTotal refund amount in local currency for the transaction (Enhanced Ecommerce).googleanalytics;
localtransactionrevenueNUMERICLocal RevenueTransaction revenue in local currency.googleanalytics;
localtransactionshippingNUMERICLocal ShippingTransaction shipping cost in local currency.googleanalytics;
localtransactiontaxNUMERICLocal TaxTransaction tax in local currency.googleanalytics;
longitudeTEXTLongitudeThe approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.googleanalytics; klaviyo;
mediumTEXTMediumThe type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).googleanalytics; googleanalytics4;
metroTEXTMetroThe Designated Market Area (DMA) from where traffic arrived.googleanalytics; google_ads;
metroidTEXTMetro IdThe three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.googleanalytics;
minuteTEXTMinuteReturns the minutes, between 00 and 59, in the hour.googleanalytics; googleanalytics4;
mobiledevicebrandingTEXTMobile Device BrandingMobile manufacturer or branded name.googleanalytics;
mobiledeviceinfoTEXTMobile Device InfoThe branding, model, and marketing name used to identify the mobile device.googleanalytics;
mobiledevicemarketingnameTEXTMobile Device Marketing NameThe marketing name used for the mobile device.googleanalytics;
mobiledevicemodelTEXTMobile Device ModelMobile device model.googleanalytics;
mobileinputselectorTEXTMobile Input SelectorSelector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.googleanalytics;
monthTEXTMonth of the yearMonth of the session, a two digit integer from 01 to 12.googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
networkdomainTEXTNetwork DomainThe domain name of users' ISP, derived from the domain name registered to the ISP's IP address.googleanalytics;
networklocationTEXTService ProviderThe names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.googleanalytics;
newusersNUMERICNew UsersThe number of sessions marked as a user's first sessions.googleanalytics; googleanalytics4;
newvisitsNUMERICNew Users (deprecated)The number of sessions marked as a user's first sessions.googleanalytics;
nthdayTEXTDay IndexThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.googleanalytics;
nthhourTEXTHour IndexThe index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.googleanalytics;
nthminuteTEXTMinute IndexThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.googleanalytics;
nthmonthTEXTMonth IndexThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.googleanalytics;
nthweekTEXTWeek IndexThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.googleanalytics;
operatingsystemTEXTOperating SystemUsers' operating system, for example, Windows, Linux, Macintosh, or iOS.googleanalytics;
operatingsystemversionTEXTOperating System VersionThe version of users' operating system, i.e., XP for Windows, PPC for Macintosh.googleanalytics;
ordercouponcodeTEXTOrder Coupon CodeCode for the order-level coupon (Enhanced Ecommerce).googleanalytics; rakuten_advertising;
organicsearchesNUMERICOrganic SearchesThe number of organic searches happened in a session. This metric is search engine agnostic.googleanalytics;
pagedepthTEXTPage DepthThe number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.googleanalytics;
pagedownloadtimeNUMERICPage Download Time (ms)The total time (in milliseconds) to download this page among all samples.googleanalytics;
pageloadsampleNUMERICPage Load SampleThe sample set (or count) of pageviews used to calculate the average page load time.googleanalytics;
pageloadtimeNUMERICPage Load Time (ms)Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.googleanalytics;
pagepathTEXTPage PathA page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.googleanalytics; searchconsole;
pagepathlevel1TEXTPage path level 1This dimension rolls up all the page paths in the first hierarchical level in pagePath.googleanalytics;
pagepathlevel2TEXTPage path level 2This dimension rolls up all the page paths in the second hierarchical level in pagePath.googleanalytics;
pagepathlevel3TEXTPage path level 3This dimension rolls up all the page paths in the third hierarchical level in pagePath.googleanalytics;
pagepathlevel4TEXTPage path level 4This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.googleanalytics;
pagetitleTEXTPage TitleThe page's title. Multiple pages might have the same page title.googleanalytics; googleanalytics4;
pagevalueNUMERICPage ValueThe average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.googleanalytics;
pageviewsNUMERICPageviewsThe total number of pageviews for the property.googleanalytics;
pageviewspersessionNUMERICPages / SessionThe average number of pages viewed during a session, including repeated views of a single page.googleanalytics;
pageviewspervisitNUMERICPages / Session (deprecated)The average number of pages viewed during a session, including repeated views of a single page.googleanalytics;
percentnewsessionsPERCENT% New SessionsThe percentage of sessions by users who had never visited the property before.googleanalytics;
percentnewvisitsPERCENT% New Sessions (deprecated)The percentage of sessions by users who had never visited the property before.googleanalytics;
percentsearchrefinementsPERCENT% Search RefinementsThe percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.googleanalytics;
percentsessionswithsearchPERCENT% Sessions with SearchThe percentage of sessions with search.googleanalytics;
percentvisitswithsearchPERCENT% Sessions with Search (deprecated)The percentage of sessions with search.googleanalytics;
previouspagepathTEXTPrevious Page PathA page visited before another page on the same property, typically used with the pagePath dimension.googleanalytics;
productaddstocartNUMERICProduct Adds To CartNumber of times the product was added to the shopping cart (Enhanced Ecommerce).googleanalytics;
productcategoryTEXTProduct CategoryAny product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.googleanalytics; rakuten_advertising;
productcheckoutsNUMERICProduct CheckoutsNumber of times the product was included in the check-out process (Enhanced Ecommerce).googleanalytics;
productdetailviewsNUMERICProduct Detail ViewsNumber of times users viewed the product-detail page (Enhanced Ecommerce).googleanalytics;
productlistclicksNUMERICProduct List ClicksNumber of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).googleanalytics;
productlistctrPERCENTProduct List CTRThe rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).googleanalytics;
productlistviewsNUMERICProduct List ViewsNumber of times the product appeared in a product list (Enhanced Ecommerce).googleanalytics;
productnameTEXTProductThe product name, supplied by the ecommerce tracking application, for purchased items.googleanalytics;
productrefundamountNUMERICProduct Refund AmountTotal refund amount associated with the product (Enhanced Ecommerce).googleanalytics;
productrefundsNUMERICProduct RefundsNumber of times a refund was issued for the product (Enhanced Ecommerce).googleanalytics;
productremovesfromcartNUMERICProduct Removes From CartNumber of times the product was removed from the shopping cart (Enhanced Ecommerce).googleanalytics;
productrevenueperpurchaseNUMERICProduct Revenue per PurchaseAverage product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).googleanalytics;
productskuTEXTProduct SKUThe product SKU, defined in the ecommerce tracking application, for purchased items.googleanalytics;
profileidTEXTGoogle Analytics view (profile) ID (alias)Alias for Google Analytics view (profile) IDgoogleanalytics; amazon_ads; cm360;
profilenameTEXTGoogle Analytics view (profile) name (alias)Alias for Google Analytics view (profile) namegoogleanalytics; cm360;
quantityaddedtocartNUMERICQuantity Added To CartNumber of product units added to the shopping cart (Enhanced Ecommerce).googleanalytics;
quantitycheckedoutNUMERICQuantity Checked OutNumber of product units included in check out (Enhanced Ecommerce).googleanalytics;
quantityrefundedNUMERICQuantity RefundedNumber of product units refunded (Enhanced Ecommerce).googleanalytics;
quantityremovedfromcartNUMERICQuantity Removed From CartNumber of product units removed from a shopping cart (Enhanced Ecommerce).googleanalytics;
redirectiontimeNUMERICRedirection Time (ms)The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.googleanalytics;
referralpathTEXTReferral PathThe path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.googleanalytics;
refundamountNUMERICRefund AmountCurrency amount refunded for a transaction (Enhanced Ecommerce).googleanalytics;
regionREGIONRegionUsers' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.googleanalytics; googleanalytics4; facebook; google_ads; dv360; google_ad_manager; pinterest; klaviyo; snapchat; awin;
regionidTEXTRegion IDUsers' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics; dv360;
regionisocodeREGIONRegion ISO CodeUsers' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.googleanalytics;
revenueperitemNUMERICAvg. PriceThe average revenue per item.googleanalytics;
revenuepertransactionNUMERICAvg. Order ValueThe average revenue of an ecommerce transaction.googleanalytics;
revenueperuserNUMERICRevenue per UserThe total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.googleanalytics;
roasPERCENTROASReturn On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.googleanalytics; google_ads; adjust; pinterest; reddit; taboola; outbrain; rtbhouse;
rpcNUMERICRPCRPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.googleanalytics;
screencolorsTEXTScreen ColorsThe color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.googleanalytics;
screenresolutionTEXTScreen ResolutionResolution of users' screens, for example, 1024x738.googleanalytics;
searchdepthNUMERICSearch DepthThe total number of subsequent page views made after a use of the site's internal search feature.googleanalytics;
searchdestinationpageTEXTDestination PageThe page users immediately visited after performing an internal search on the site. This is usually the search results page.googleanalytics;
searchdurationNUMERICTime after SearchThe session duration when the site's internal search feature is used.googleanalytics;
searchexitratePERCENT% Search ExitsThe percentage of searches that resulted in an immediate exit from the property.googleanalytics;
searchexitsNUMERICSearch ExitsThe number of exits on the site that occurred following a search result from the site's internal search feature.googleanalytics;
searchgoalconversionrateallPERCENTSite Search Goal Conversion RateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.googleanalytics;
searchrefinementsNUMERICSearch RefinementsThe total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.googleanalytics;
searchresultviewsNUMERICResults PageviewsThe number of times a search result page was viewed.googleanalytics;
searchsessionsNUMERICSessions with SearchThe total number of sessions that included an internal search.googleanalytics;
searchuniquesNUMERICTotal Unique SearchesTotal number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.googleanalytics;
searchusedTEXTSite Search StatusA boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.googleanalytics;
searchvisitsNUMERICSessions with Search (deprecated)The total number of sessions that included an internal search.googleanalytics;
secondpagepathTEXTSecond PageThe second page in users' sessions.googleanalytics;
serverconnectiontimeNUMERICServer Connection Time (ms)Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.googleanalytics;
serverresponsetimeNUMERICServer Response Time (ms)The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.googleanalytics;
sessioncountTEXTCount of SessionsThe session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.googleanalytics;
sessiondurationNUMERICSession DurationTotal duration (in seconds) of users' sessions.googleanalytics;
sessiondurationbucketTEXTThe Length of SessionThe length (returned as a string) of a session measured in seconds and reported in second increments.googleanalytics;
sessionsNUMERICSessionsThe total number of sessions.googleanalytics; googleanalytics4; adjust; appsflyer;
sessionsperuserNUMERICNumber of Sessions per UserThe total number of sessions divided by the total number of users.googleanalytics;
sessionstotransactionTEXTSessions to TransactionThe number of sessions between users' purchases and the related campaigns that lead to the purchases.googleanalytics;
sessionswitheventNUMERICSessions with EventThe total number of sessions with events.googleanalytics;
shoppingstageTEXTShopping StageVarious stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).googleanalytics;
socialnetworkTEXTSocial NetworkThe social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.googleanalytics;
sourceTEXTSourceThe source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; activecampaign; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; zendesk; salesforce_marketing; adobe; googlesheets; criteo; mailchimp; apify_dataset; alpha_vantage; aha; callrail; braintree; cart; fastbill; coda; datadog; chartmogul; convertkit; lemlist; courier; freshsales; exchange_rates; rss; jira; emailoctopus; posthog; clockify; clickup_api; faker; bigcommerce; nasa; captain_data; yahoo_finance_price; gainsight_px; freshdesk; mailjet_mail; confluence; notion; instatus; everhour; mailerlite; prestashop; twilio; freshservice; amplitude; appfollow; monday; freshcaller; typeform; flexport; retently; braze; reply_io; pendo; mailgun; paypal_transaction; mailersend; sendgrid; hubplanner; workable; delighted; aircall; trello; plausible; harness; vantage; woocommerce; gitlab; quickbooks; metabase; twilio_taskrouter; toggl; partnerstack; pokeapi; insightly; google_search_ads; sendinblue;
sourcemediumTEXTSource / MediumCombined values of ga:source and ga:medium.googleanalytics;
speedmetricssampleNUMERICSpeed Metrics SampleThe sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.googleanalytics;
subcontinentTEXTSub ContinentUsers' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.googleanalytics;
subcontinentcodeTEXTSub Continent CodeUsers' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.googleanalytics;
timeonpageNUMERICTime on PageTime (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.googleanalytics;
todayDATETodayToday's dategoogleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; activecampaign; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; zendesk; salesforce_marketing; adobe; googlesheets; criteo; mailchimp; apify_dataset; alpha_vantage; aha; callrail; braintree; cart; fastbill; coda; datadog; chartmogul; convertkit; lemlist; courier; freshsales; exchange_rates; rss; jira; emailoctopus; posthog; clockify; clickup_api; faker; bigcommerce; nasa; captain_data; yahoo_finance_price; gainsight_px; freshdesk; mailjet_mail; confluence; notion; instatus; everhour; mailerlite; prestashop; twilio; freshservice; amplitude; appfollow; monday; freshcaller; typeform; flexport; retently; braze; reply_io; pendo; mailgun; paypal_transaction; mailersend; sendgrid; hubplanner; workable; delighted; aircall; trello; plausible; harness; vantage; woocommerce; gitlab; quickbooks; metabase; twilio_taskrouter; toggl; partnerstack; pokeapi; insightly; google_search_ads; sendinblue;
totaleventsNUMERICTotal EventsThe total number of events for the profile, across all categories.googleanalytics;
totalpublisherclicksNUMERICPublisher ClicksThe number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.googleanalytics;
totalpublishercoveragePERCENTPublisher CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100googleanalytics;
totalpublisherctrPERCENTPublisher CTRThe percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.googleanalytics;
totalpublisherecpmNUMERICPublisher eCPMThe effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.googleanalytics;
totalpublisherimpressionsNUMERICPublisher ImpressionsAn ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.googleanalytics;
totalpublisherimpressionspersessionNUMERICPublisher Impressions / SessionThe ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).googleanalytics;
totalpublishermonetizedpageviewsNUMERICPublisher Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.googleanalytics;
totalpublisherrevenueNUMERICPublisher RevenueThe total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.googleanalytics;
totalpublisherrevenueper1000sessionsNUMERICPublisher Revenue / 1000 SessionsThe total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.googleanalytics;
totalpublisherviewableimpressionspercentPERCENTPublisher Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.googleanalytics;
totalrefundsNUMERICRefundsNumber of refunds that have been issued (Enhanced Ecommerce).googleanalytics;
totalvalueNUMERICTotal ValueTotal value for the property (including total revenue and total goal value).googleanalytics;
transactionidTEXTTransaction IDThe transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.googleanalytics; googleanalytics4; stripe;
transactionrevenueNUMERICTransaction RevenueThe total sale revenue (excluding shipping and tax) of the transaction.googleanalytics; googleanalytics4; google_ads; bing; pinterest; linkedin; appsflyer; daisycon; snapchat; awin; criteo;
transactionrevenuepersessionNUMERICPer Session ValueAverage transaction revenue for a session.googleanalytics;
transactionrevenuepervisitNUMERICPer Session Value (deprecated)Average transaction revenue for a session.googleanalytics;
transactionsNUMERICTransactionsThe total number of transactions.googleanalytics; googleanalytics4; google_ads; pinterest; linkedin; appsflyer; snapchat; awin; criteo;
transactionshippingNUMERICShippingThe total cost of shipping.googleanalytics;
transactionspersessionPERCENTEcommerce Conversion RateThe average number of transactions in a session.googleanalytics;
transactionsperuserNUMERICTransactions per UserTotal number of transactions divided by total number of users.googleanalytics;
transactionspervisitPERCENTEcommerce Conversion Rate (deprecated)The average number of transactions in a session.googleanalytics;
transactiontaxNUMERICTaxTotal tax for the transaction.googleanalytics;
uniquedimensioncombinationsNUMERICUnique Dimension CombinationsUnique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.googleanalytics;
uniqueeventsNUMERICUnique EventsThe number of unique events. Events in different sessions are counted as separate events.googleanalytics;
uniquepageviewsNUMERICUnique PageviewsUnique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.googleanalytics;
uniquepurchasesNUMERICUnique PurchasesThe number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.googleanalytics;
useragebracketTEXTAge bracketAge bracket of users.googleanalytics;
userbucketTEXTUser BucketRandomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.googleanalytics;
userdefinedvalueTEXTUser Defined ValueThe value provided when defining custom user segments for the property.googleanalytics;
usersNUMERICUsersThe total number of users for the requested time period.googleanalytics; googleanalytics4;
usertypeTEXTUser TypeA boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.googleanalytics;
viewidTEXTGoogle Analytics view (profile) IDGoogle Analytics view (profile) IDgoogleanalytics;
viewnameTEXTGoogle Analytics view (profile) nameGoogle Analytics view (profile) namegoogleanalytics;
visitbounceratePERCENTBounce Rate (deprecated)The percentage of single-page session (i.e., session in which the person left the property from the first page).googleanalytics;
visitcountTEXTCount of Sessions (deprecated)The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.googleanalytics;
visitlengthTEXTSession Duration (deprecated)The length (returned as a string) of a session measured in seconds and reported in second increments.googleanalytics;
visitoragebracketTEXTAge (deprecated)Age bracket of users.googleanalytics;
visitorgenderTEXTGender (deprecated)Gender of users.googleanalytics;
visitorsNUMERICUsers (deprecated)The total number of users for the requested time period.googleanalytics; adform;
visitortypeTEXTUser Type (deprecated)A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.googleanalytics;
visitsNUMERICSessions (deprecated)The total number of sessions.googleanalytics; adform; google_search_ads;
visitswitheventNUMERICSessions with Event (deprecated)The total number of sessions with events.googleanalytics;
weekTEXTWeek of the YearThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
week_dayTEXTDay of week and day numberWeekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
week_day_isoTEXTDay of week and day number, ISOWeekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
week_isoTEXTWeek ISOWeek, ISO format (Mon-Sun).googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
yearTEXTYearThe year of the session, a four-digit year from 2005 to the current year.googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
year_monthTEXTYearmonthYear and month, e.g. 2024|3googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
year_of_weekTEXTYear of weekThe year that contains first day of the week (Sun-Sat).googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
year_of_week_isoTEXTYear of week, ISOThe year that contains first day of the ISO week (Mon-Sun).googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
year_weekTEXTYear weekYear and week for US weeks (Sun-Sat), e.g. 2024|15googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
year_week_isoTEXTYear week ISOYear and week for ISO weeks (Mon-Sun), e.g. 2024|20googleanalytics; googleanalytics4; facebook; google_ads; adform; bing; adroll; amazon_ads; dv360; adalyser; facebook_organic; cm360; instagram; adjust; google_ad_manager; hubspot; linkedin_organic; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; tiktok_organic; salesforce; searchconsole; youtube; shopify; stripe; taboola; twitter; twitter_organic; appsflyer; commissionfactory; daisycon; basis_dsp; amazon_sp; bling; cj; intercom; dragonmetrics; linkedin_business_manager; magento; idealo; google_pagespeed; google_my_business; klaviyo; pipedrive; pardot; zoho; spotify; pinterest_organic; profitwell; amazon_vendor; yahoo_japan; outbrain; snapchat; quora; teads; awin; shiphero; stackadapt; digistorm; facebook_leads; rtbhouse; appnexus; tradedesk; zendesk_support; line; apple_search_ads; salesforce_marketing; adobe; criteo; mailchimp; google_search_ads; sendinblue;
yearmonthTEXTMonth of YearCombined values of ga:year and ga:month.googleanalytics;
yearweekTEXTWeek of YearCombined values of ga:year and ga:week.googleanalytics;
achievement_idTEXTAchievement IDThe achievement ID in a game for an event. Populated by the event parameter `achievement_id`.googleanalytics4;
active1_day_usersNUMERIC1-day active usersThe number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.googleanalytics4;
active28_day_usersNUMERIC28-day active usersThe number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.googleanalytics4;
active7_day_usersNUMERIC7-day active usersThe number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.googleanalytics4;
active_usersNUMERICActive UsersPrimary user metric in GA4: The number of distinct users who visited your site or app.googleanalytics4;
ad_formatTEXTAd formatDescribes the way ads looked and where they were located. Typical formats include `Interstitial`, `Banner`, `Rewarded`, and `Native advanced`.googleanalytics4;
ad_source_nameTEXTAd sourceThe source network that served the ad. Typical sources include `AdMob Network`, `Liftoff`, `Facebook Audience Network`, and `Mediated house ads`.googleanalytics4;
ad_unit_exposureNUMERICAd unit exposureThe time that an ad unit was exposed to a user, in milliseconds.googleanalytics4;
ad_unit_nameTEXTAd unitThe name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.googleanalytics4; google_ad_manager;
add_to_cartsNUMERICAdd to cartsThe number of times users added items to their shopping carts.googleanalytics4;
advertiser_ad_clicksNUMERICAds clicksTotal number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.googleanalytics4;
advertiser_ad_costNUMERICAds costThe total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see [Import cost data](https://support.google.com/analytics/answer/10071305).googleanalytics4;
advertiser_ad_cost_per_clickNUMERICAds cost per clickAds cost per click is ad cost divided by ad clicks and is often abbreviated CPC.googleanalytics4;
advertiser_ad_impressionsNUMERICAds impressionsThe total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.googleanalytics4;
ageTEXTAgeUser age brackets.googleanalytics4; facebook; dv360; pinterest; tiktok; spotify; yahoo_japan; snapchat;
app_versionTEXTApp versionThe app's versionName (Android) or short bundle version (iOS).googleanalytics4; appsflyer;
audience_idTEXTAudience idThe numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.googleanalytics4; google_ads; bing;
audience_nameTEXTAudience nameThe given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.googleanalytics4; google_ads; bing; adalyser;
audience_resource_nameTEXTAudience resource nameThe resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see [Resource names](//google.aip.dev/122).googleanalytics4; google_ads;
average_purchase_revenueNUMERICAverage purchase revenueThe average purchase revenue in the transaction group of events.googleanalytics4;
average_purchase_revenue_per_paying_userNUMERICARPPUAverage revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.googleanalytics4;
average_purchase_revenue_per_userNUMERICAverage purchase revenue per userThe average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.googleanalytics4;
average_revenue_per_userNUMERICARPUAverage revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.googleanalytics4; appsflyer;
average_session_durationNUMERICAverage session durationThe average duration (in seconds) of users` sessions.googleanalytics4;
bounce_rateNUMERICBounce rateThe percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.googleanalytics4; google_ads;
branding_interestTEXTInterestsInterests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, `Shoppers`, `Lifestyles & Hobbies/Pet Lovers`, or `Travel/Travel Buffs/Beachbound Travelers`.googleanalytics4;
campaign_idTEXTCampaign IDThe identifier of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.googleanalytics4; facebook; google_ads; adform; bing; dv360; activecampaign; cm360; pinterest; linkedin; tiktok; reddit; salesforce; taboola; appsflyer; basis_dsp; dragonmetrics; klaviyo; pardot; yahoo_japan; outbrain; snapchat; stackadapt; facebook_leads; appnexus; tradedesk; apple_search_ads; salesforce_marketing; mailchimp; google_search_ads;
campaign_nameTEXTCampaign nameThe name of the marketing campaign. Present only for conversion events.googleanalytics4; google_ads; pinterest; tiktok; reddit; salesforce; basis_dsp; dragonmetrics; pardot; yahoo_japan; teads; stackadapt; salesforce_marketing;
cart_to_view_rateNUMERICCart-to-view rateThe number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.googleanalytics4;
characterTEXTCharacterThe player character in a game for an event. Populated by the event parameter `character`.googleanalytics4;
checkoutsNUMERICCheckoutsThe number of times users started the checkout process. This metric counts the occurrence of the `begin_checkout` event.googleanalytics4;
cm360_account_idTEXTCM360 account IDThe CM360 Account ID that led to the conversion event. Identifies the CM360 Account.googleanalytics4;
cm360_account_nameTEXTCM360 account nameThe CM360 Account Name that led to the conversion event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.googleanalytics4;
cm360_advertiser_idTEXTCM360 advertiser IDThe CM360 Advertiser ID that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.googleanalytics4;
cm360_advertiser_nameTEXTCM360 advertiser nameThe CM360 Advertiser Name that led to the conversion event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.googleanalytics4;
cm360_campaign_idTEXTCM360 campaign IDThe CM360 Campaign ID that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.googleanalytics4;
cm360_campaign_nameTEXTCM360 campaign nameThe CM360 Campaign Name that led to the conversion event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.googleanalytics4;
cm360_creative_formatTEXTCM360 creative formatThe CM360 Creative Format that led to the conversion event. CM360 creative formats are also referred to as creative types.googleanalytics4;
cm360_creative_idTEXTCM360 creative IDThe CM360 Creative ID that led to the conversion event. Identifies a CM360 creative.googleanalytics4;
cm360_creative_nameTEXTCM360 creative nameThe CM360 Creative Name that led to the conversion event. The name given to a CM360 creative.googleanalytics4;
cm360_creative_typeTEXTCM360 creative typeThe CM360 Creative Type that led to the conversion event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)googleanalytics4;
cm360_creative_type_idTEXTCM360 creative type IDThe CM360 Creative Type ID that led to the conversion event. Identifies a CM360 creative type.googleanalytics4;
cm360_creative_versionTEXTCM360 creative versionThe CM360 Creative Version that led to the conversion event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.googleanalytics4;
cm360_mediumTEXTCM360 mediumThe CM360 Medium that led to the conversion event. The CM360 medium is also referred to as the placement cost structure.googleanalytics4;
cm360_placement_cost_structureTEXTCM360 placement cost structureThe CM360 Placement Cost Structure that led to the conversion event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.googleanalytics4;
cm360_placement_idTEXTCM360 placement IDThe CM360 Placement ID that led to the conversion event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
cm360_placement_nameTEXTCM360 placement nameThe CM360 Placement Name that led to the conversion event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
cm360_rendering_idTEXTCM360 rendering IDThe CM360 Rendering ID that led to the conversion event. Identifies a CM360 creative.googleanalytics4;
cm360_site_idTEXTCM360 site IDThe CM360 Site ID that led to the conversion event. Identifies a CM360 site.googleanalytics4;
cm360_site_nameTEXTCM360 site nameThe CM360 Site Name that led to the conversion event. The CM360 Site name from which the ad space was purchased.googleanalytics4;
cm360_sourceTEXTCM360 sourceThe CM360 Source that led to the conversion event. The CM360 source is also referred to as the site name.googleanalytics4;
cm360_source_mediumTEXTCM360 source / mediumThe CM360 Source Medium that led to the conversion event. A combination of the source and medium.googleanalytics4;
cohortTEXTCohortThe cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive group of days. If a cohort name is not specified in the request, cohorts are named by their zero based index such as cohort_0 and cohort_1.googleanalytics4;
cohort_active_usersNUMERICCohort active usersThe number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example in the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.googleanalytics4;
cohort_nth_dayTEXTDaily cohortDay offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.googleanalytics4;
cohort_nth_monthTEXTMonthly cohortMonth offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.googleanalytics4;
cohort_nth_weekTEXTWeekly cohortWeek offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.googleanalytics4;
cohort_total_usersNUMERICCohort total usersThe total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cohort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.googleanalytics4;
content_groupTEXTContent groupA category that applies to items of published content. Populated by the event parameter `content_group`.googleanalytics4;
content_idTEXTContent IDThe identifier of the selected content. Populated by the event parameter `content_id`.googleanalytics4;
content_typeTEXTContent typeThe category of the selected content. Populated by the event parameter `content_type`.googleanalytics4;
conversionsNUMERICConversionsThe count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see [About conversions](https://support.google.com/analytics/answer/9267568).googleanalytics4; google_ads; adform; bing; adroll; dv360; cm360; linkedin; tiktok; klaviyo; yahoo_japan; outbrain; stackadapt;
cost_per_conversionNUMERICCost per conversionCost per conversion is ad cost divided by conversions.googleanalytics4; google_ads; bing; tiktok;
country_idCOUNTRYCountry IDThe geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.googleanalytics4; idealo;
crash_affected_usersNUMERICCrash-affected usersThe number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception".googleanalytics4;
crash_free_users_rateNUMERICCrash-free users rateThe number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.googleanalytics4;
currency_codeTEXTCurrency codeThe local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is specified in tagging by the `currency` parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179).googleanalytics4; google_ads; bing; adjust; daisycon;
date_hourTEXTDate + hour (YYYYMMDDHH)The combined values of date and hour formatted as YYYYMMDDHH.googleanalytics4;
date_hour_minuteTEXTDate hour and minuteThe combined values of date, hour, and minute formatted as YYYYMMDDHHMM.googleanalytics4;
dau_per_mauNUMERICDAU / MAUThe rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.googleanalytics4;
dau_per_wauNUMERICDAU / WAUThe rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.googleanalytics4;
day_of_weekTEXTDay of weekThe integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.googleanalytics4; google_ads; bing; yahoo_japan;
day_of_week_nameTEXTDay of week nameThe day of the week in English. This dimension has values such as Sunday or Monday.googleanalytics4;
default_channel_groupTEXTDefault channel groupThe conversion's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.googleanalytics4;
deviceTEXTDeviceThe branded device name (examples are Galaxy S10 or P30 Pro).googleanalytics4; google_ads; bing; dv360; rakuten_advertising; searchconsole; yahoo_japan; teads; rtbhouse; criteo;
device_modelTEXTDevice modelThe mobile device model (example: iPhone 10,6).googleanalytics4; dv360; appsflyer;
dv360_advertiser_idTEXTDV360 advertiser IDThe DV360 Advertiser ID that led to the conversion event. Identifies the DV360 advertiser.googleanalytics4;
dv360_advertiser_nameTEXTDV360 advertiser nameThe DV360 Advertiser Name that led to the conversion event. DV360 advertisers represent real-life businesses that run advertising campaigns.googleanalytics4;
dv360_campaign_idTEXTDV360 campaign IDThe DV360 Campaign ID that led to the conversion event. Identifies the DV360 campaign.googleanalytics4;
dv360_campaign_nameTEXTDV360 campaign nameThe DV360 Campaign Name that led to the conversion event. DV360 campaigns group together related insertion orders with a common business goal.googleanalytics4;
dv360_creative_formatTEXTDV360 creative formatThe DV360 Creative Format that led to the conversion event. Also referred to as the creative type. For example, expandable, video, or native.googleanalytics4;
dv360_creative_idTEXTDV360 creative IDThe DV360 Creative ID that led to the conversion event. Identifies the DV360 creative.googleanalytics4;
dv360_creative_nameTEXTDV360 creative nameThe DV360 Creative Name that led to the conversion event. The name given to a DV360 creative.googleanalytics4;
dv360_exchange_idTEXTDV360 exchange IDThe DV360 Exchange ID that led to the conversion event. Identifies the DV360 exchange.googleanalytics4;
dv360_exchange_nameTEXTDV360 exchange nameThe DV360 Exchange Name that led to the conversion event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).googleanalytics4;
dv360_insertion_order_idTEXTDV360 insertion order IDThe DV360 Insertion Order ID that led to the conversion event. Identifies the DV360 insertion order.googleanalytics4;
dv360_insertion_order_nameTEXTDV360 insertion order nameThe DV360 Insertion Order Name that led to the conversion event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.googleanalytics4;
dv360_line_item_idTEXTDV360 line item IDThe DV360 Line Item ID that led to the conversion event. Identifies the DV360 line item.googleanalytics4;
dv360_line_item_nameTEXTDV360 line item nameThe DV360 Line Item Name that led to the conversion event. A DV360 line item bids on impressions and serves creatives to inventory sources.googleanalytics4;
dv360_mediumTEXTDV360 mediumThe DV360 Medium that led to the conversion event. The billable outcome of the insertion order. For example, `cpm`.googleanalytics4;
dv360_partner_idTEXTDV360 partner IDThe DV360 Partner ID that led to the conversion event. Identifies the DV360 partner.googleanalytics4;
dv360_partner_nameTEXTDV360 partner nameThe DV360 Partner Name that led to the conversion event. DV360 partners represent agencies, trading desks, or large individual advertisers.googleanalytics4;
dv360_sourceTEXTDV360 sourceThe DV360 Source that led to the conversion event. The DV360 site name where your ad was displayed.googleanalytics4;
dv360_source_mediumTEXTDV360 source / mediumThe DV360 Source Medium that led to the conversion event. A combination of the source and medium.googleanalytics4;
ecommerce_purchasesNUMERICEcommerce purchasesThe number of times users completed a purchase. This metric counts `purchase` events; this metric does not count `in_app_purchase` and subscription events.googleanalytics4;
engaged_sessionsNUMERICEngaged sessionsThe number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.googleanalytics4;
engagement_ratePERCENTEngagement rateThe percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.googleanalytics4; google_ads; linkedin; tiktok;
event_campaignTEXTCampaign (Conversion event scope)The name of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.googleanalytics4;
event_countNUMERICEvent countThe count of events.googleanalytics4;
event_count_per_userNUMERICEvent count per userThe average number of events per user (Event count divided by Active users).googleanalytics4;
event_nameTEXTEvent nameThe name of the event.googleanalytics4; appsflyer;
event_valueNUMERICEvent valueThe sum of the event parameter named `value`.googleanalytics4;
events_per_sessionNUMERICEvents per sessionThe average number of events per session (Event count divided by Sessions).googleanalytics4;
file_extensionTEXTFile extensionThe extension of the downloaded file (for example, `pdf` or `txt`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_extension`.googleanalytics4;
file_nameTEXTFile nameThe page path of the downloaded file (for example, `/menus/dinner-menu.pdf`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_name`.googleanalytics4;
first_session_dateDATEFirst session dateThe date the user's first session occurred, formatted as YYYYMMDD.googleanalytics4;
first_time_purchaser_conversion_rateNUMERICFirst-time purchaser conversionThe percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.googleanalytics4;
first_time_purchasersNUMERICFirst time purchasersThe number of users that completed their first purchase event.googleanalytics4;
first_time_purchasers_per_new_userNUMERICFirst-time purchasers per new userThe average number of first time purchasers per new user.googleanalytics4;
first_user_campaign_idTEXTFirst user campaign IDIdentifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.googleanalytics4;
first_user_campaign_nameTEXTFirst user campaignName of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.googleanalytics4;
first_user_cm360_account_idTEXTFirst user CM360 account IDThe CM360 Account ID that originally acquired the user. Identifies the CM360 account.googleanalytics4;
first_user_cm360_account_nameTEXTFirst user CM360 account nameThe CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.googleanalytics4;
first_user_cm360_advertiser_idTEXTFirst user CM360 advertiser IDThe CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.googleanalytics4;
first_user_cm360_advertiser_nameTEXTFirst user CM360 advertiser nameThe CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.googleanalytics4;
first_user_cm360_campaign_idTEXTFirst user CM360 campaign IDThe CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.googleanalytics4;
first_user_cm360_campaign_nameTEXTFirst user CM360 campaign nameThe CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.googleanalytics4;
first_user_cm360_creative_formatTEXTFirst user CM360 creative formatThe CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.googleanalytics4;
first_user_cm360_creative_idTEXTFirst user CM360 creative IDThe CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.googleanalytics4;
first_user_cm360_creative_nameTEXTFirst user CM360 creative nameThe CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.googleanalytics4;
first_user_cm360_creative_typeTEXTFirst user CM360 creative typeThe CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)googleanalytics4;
first_user_cm360_creative_type_idTEXTFirst user CM360 creative type IDThe CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.googleanalytics4;
first_user_cm360_creative_versionTEXTFirst user CM360 creative versionThe CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.googleanalytics4;
first_user_cm360_mediumTEXTFirst user CM360 mediumThe CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.googleanalytics4;
first_user_cm360_placement_cost_structureTEXTFirst user CM360 placement cost structureThe CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.googleanalytics4;
first_user_cm360_placement_idTEXTFirst user CM360 placement IDThe CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
first_user_cm360_placement_nameTEXTFirst user CM360 placement nameThe CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
first_user_cm360_rendering_idTEXTFirst user CM360 rendering IDThe CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.googleanalytics4;
first_user_cm360_site_idTEXTFirst user CM360 site IDThe CM360 Site ID that originally acquired the user. Identifies a CM360 site.googleanalytics4;
first_user_cm360_site_nameTEXTFirst user CM360 site nameThe CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.googleanalytics4;
first_user_cm360_sourceTEXTFirst user CM360 sourceThe CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.googleanalytics4;
first_user_cm360_source_mediumTEXTFirst user CM360 source / mediumThe CM360 Source Medium that originally acquired the user. A combination of the source and medium.googleanalytics4;
first_user_default_channel_groupTEXTFirst user default channel groupThe default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.googleanalytics4;
first_user_dv360_advertiser_idTEXTFirst user DV360 advertiser IDThe DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.googleanalytics4;
first_user_dv360_advertiser_nameTEXTFirst user DV360 advertiser nameThe DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.googleanalytics4;
first_user_dv360_campaign_idTEXTFirst user DV360 campaign IDThe DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.googleanalytics4;
first_user_dv360_campaign_nameTEXTFirst user DV360 campaign nameThe DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal.googleanalytics4;
first_user_dv360_creative_formatTEXTFirst user DV360 creative formatThe DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native.googleanalytics4;
first_user_dv360_creative_idTEXTFirst user DV360 creative IDThe DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.googleanalytics4;
first_user_dv360_creative_nameTEXTFirst user DV360 creative nameThe DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.googleanalytics4;
first_user_dv360_exchange_idTEXTFirst user DV360 exchange IDThe DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.googleanalytics4;
first_user_dv360_exchange_nameTEXTFirst user DV360 exchange nameThe DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).googleanalytics4;
first_user_dv360_insertion_order_idTEXTFirst user DV360 insertion order IDThe DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.googleanalytics4;
first_user_dv360_insertion_order_nameTEXTFirst user DV360 insertion order nameThe DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.googleanalytics4;
first_user_dv360_line_item_idTEXTFirst user DV360 line item IDThe DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.googleanalytics4;
first_user_dv360_linte_item_nameTEXTFirst user DV360 line item nameThe DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources.googleanalytics4;
first_user_dv360_mediumTEXTFirst user DV360 mediumThe DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.googleanalytics4;
first_user_dv360_partner_idTEXTFirst user DV360 partner IDThe DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.googleanalytics4;
first_user_dv360_partner_nameTEXTFirst user DV360 partner nameThe DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.googleanalytics4;
first_user_dv360_sourceTEXTFirst user DV360 sourceThe DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.googleanalytics4;
first_user_dv360_source_mediumTEXTFirst user DV360 source / mediumThe DV360 Source Medium that originally acquired the user. A combination of the source and medium.googleanalytics4;
first_user_google_ads_account_nameTEXTFirst user Google Ads account nameThe Account name from Google Ads that first acquired the user.googleanalytics4;
first_user_google_ads_ad_group_idTEXTFirst user Google Ads ad group IDThe Ad Group Id in Google Ads that first acquired the user.googleanalytics4;
first_user_google_ads_ad_group_nameTEXTFirst user Google Ads ad group nameThe Ad Group Name in Google Ads that first acquired the user.googleanalytics4;
first_user_google_ads_ad_network_typeTEXTFirst user Google Ads ad network typeThe advertising network that first acquired the user. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.googleanalytics4;
first_user_google_ads_campaign_idTEXTFirst user Google Ads campaign IDIdentifier of the Google Ads marketing campaign that first acquired the user.googleanalytics4;
first_user_google_ads_campaign_nameTEXTFirst user Google Ads campaignName of the Google Ads marketing campaign that first acquired the user.googleanalytics4;
first_user_google_ads_campaign_typeTEXTFirst user Google Ads campaign typeThe campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).googleanalytics4;
first_user_google_ads_creative_idTEXTFirst user Google Ads creative IDThe ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.googleanalytics4;
first_user_google_ads_customer_idTEXTFirst user Google Ads customer IDThe Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.googleanalytics4;
first_user_google_ads_keywordTEXTFirst user Google Ads keyword textFirst user Google Ads keyword text | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).googleanalytics4;
first_user_google_ads_queryTEXTFirst user Google Ads queryThe search query that first acquired the user.googleanalytics4;
first_user_manual_ad_contentTEXTFirst user manual ad contentThe ad content that first acquired the user. Populated by the utm_content parameter.googleanalytics4;
first_user_manual_campaign_idTEXTFirst user manual campaign IDThe manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL parameter.googleanalytics4;
first_user_manual_campaign_nameTEXTFirst user manual campaign nameThe manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).googleanalytics4;
first_user_manual_creative_formatTEXTFirst user manual creative formatThe manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.googleanalytics4;
first_user_manual_marketing_tacticTEXTFirst user manual marketing tacticThe manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.googleanalytics4;
first_user_manual_mediumTEXTFirst user manual mediumThe manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.googleanalytics4;
first_user_manual_sourceTEXTFirst user manual sourceThe manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.googleanalytics4;
first_user_manual_source_mediumTEXTFirst user manual source / mediumThe manual Source Medium that originally acquired the user. A combination of the source and medium.googleanalytics4;
first_user_manual_source_platformTEXTFirst user manual source platformThe manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.googleanalytics4;
first_user_manual_termTEXTFirst user manual termThe term that first acquired the user. Populated by the utm_term parameter.googleanalytics4;
first_user_mediumTEXTFirst user mediumThe medium that first acquired the user to your website or app.googleanalytics4;
first_user_primary_channel_groupTEXTFirst user primary channel groupThe primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).googleanalytics4;
first_user_sa360_ad_group_idTEXTFirst user SA360 ad group IDThe SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.googleanalytics4;
first_user_sa360_ad_group_nameTEXTFirst user SA360 ad group nameThe SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.googleanalytics4;
first_user_sa360_campaign_idTEXTFirst user SA360 campaign IDThe SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.googleanalytics4;
first_user_sa360_campaign_nameTEXTFirst user SA360 campaignThe SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising.googleanalytics4;
first_user_sa360_creative_formatTEXTFirst user SA360 creative formatThe SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign.googleanalytics4;
first_user_sa360_engine_account_idTEXTFirst user SA360 engine account IDThe SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.googleanalytics4;
first_user_sa360_engine_account_nameTEXTFirst user SA360 engine account nameThe SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).googleanalytics4;
first_user_sa360_engine_account_typeTEXTFirst user SA360 engine account typeThe SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.googleanalytics4;
first_user_sa360_keyword_textTEXTFirst user SA360 keyword textThe SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.googleanalytics4;
first_user_sa360_manager_account_idTEXTFirst user SA360 manager account IDThe SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.googleanalytics4;
first_user_sa360_manager_account_nameTEXTFirst user SA360 manager account nameThe SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.googleanalytics4;
first_user_sa360_mediumTEXTFirst user SA360 mediumThe SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.googleanalytics4;
first_user_sa360_queryTEXTFirst user SA360 queryThe SA360 Query that originally acquired the user. The search query typed by the user.googleanalytics4;
first_user_sa360_sourceTEXTFirst user SA360 sourceThe SA360 Source that originally acquired the user. The search query happened on this site.googleanalytics4;
first_user_sa360_source_mediumTEXTFirst user SA360 source / mediumThe SA360 Source Medium that originally acquired the user. A combination of the source and medium.googleanalytics4;
first_user_sourceTEXTFirst user sourceThe source that first acquired the user to your website or app.googleanalytics4;
first_user_source_mediumTEXTFirst user source / mediumThe combined values of the dimensions `firstUserSource` and `firstUserMedium`.googleanalytics4;
first_user_source_platformTEXTFirst user source platformThe source platform that first acquired the user. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.googleanalytics4;
full_page_urlTEXTFull page URLThe hostname, page path, and query string for web pages visited; for example, the `fullPageUrl` portion of `https://www.example.com/store/contact-us?query_string=true` is `www.example.com/store/contact-us?query_string=true`.googleanalytics4;
TEXTGoogle Ads account nameThe Account name from Google Ads for the campaign that led to the conversion event. Corresponds to `customer.descriptive_name` in the Google Ads API.googleanalytics4;
TEXTGoogle Ads ad group IDThe Google Ads ad group ID attributed to the conversion event.googleanalytics4;
TEXTGoogle Ads ad group nameThe ad group name attributed to the conversion event.googleanalytics4;
TEXTGoogle Ads ad network typeThe advertising network type of the conversion. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.googleanalytics4;
TEXTGoogle Ads campaign IDThe campaign ID for the Google Ads campaign attributed to the conversion event.googleanalytics4;
TEXTGoogle Ads campaignThe campaign name for the Google Ads campaign attributed to the conversion event.googleanalytics4;
TEXTGoogle Ads campaign typeThe campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).googleanalytics4;
TEXTGoogle Ads creative IDThe ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads.googleanalytics4;
TEXTGoogle Ads customer IDThe Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.googleanalytics4;
TEXTGoogle Ads keyword textThe matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).googleanalytics4;
TEXTGoogle Ads queryThe search query that led to the conversion event.googleanalytics4;
gross_item_revenueNUMERICGross item revenueThe total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.googleanalytics4;
gross_purchase_revenueNUMERICGross purchase revenueThe sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.googleanalytics4;
group_idTEXTGroup IDThe player group ID in a game for an event. Populated by the event parameter `group_id`.googleanalytics4; zendesk_support;
is_conversion_eventTEXTIs conversion eventThe string `true` if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. `first_open`, `purchase`) are marked as conversions by default. To learn more, see [About conversions](https://support.google.com/analytics/answer/9267568).googleanalytics4;
iso_weekTEXTISO week of the yearISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53.googleanalytics4;
iso_yearTEXTISO yearThe ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.googleanalytics4;
iso_year_iso_weekTEXTISO week of ISO yearThe combined values of isoWeek and isoYear. Example values include 201652 & 201701.googleanalytics4;
item_affiliationTEXTItem affiliationThe name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the `affiliation` item parameter.googleanalytics4;
item_brandTEXTItem brandBrand name of the item.googleanalytics4;
item_categoryTEXTItem categoryThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.googleanalytics4;
item_category2TEXTItem category 2The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.googleanalytics4;
item_category3TEXTItem category 3The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.googleanalytics4;
item_category4TEXTItem category 4The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.googleanalytics4;
item_category5TEXTItem category 5The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.googleanalytics4;
item_discount_amountNUMERICItem discount amountThe monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter.googleanalytics4; rakuten_advertising;
item_idTEXTItem IDThe ID of the item.googleanalytics4;
item_list_click_eventsNUMERICItem-list click eventsThe number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event.googleanalytics4;
item_list_click_through_rateNUMERICItem list click through rateThe number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.googleanalytics4;
item_list_idTEXTItem list IDThe ID of the item list.googleanalytics4;
item_list_nameTEXTItem list nameThe name of the item list.googleanalytics4;
item_list_positionTEXTItem list positionThe position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array.googleanalytics4;
item_list_view_eventsNUMERICItem-list view eventsThe number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.googleanalytics4;
item_location_i_dTEXTItem location IDThe physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array.googleanalytics4;
item_nameTEXTItem nameThe name of the item.googleanalytics4;
item_promotion_click_through_rateNUMERICItem promotion click through rateThe number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.googleanalytics4;
item_promotion_creative_nameTEXTItem promotion creative nameThe name of the item-promotion creative.googleanalytics4;
item_promotion_creative_slotTEXTItem promotion creative slotThe name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the `creative_slot` parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used.googleanalytics4;
item_promotion_idTEXTItem promotion IDThe ID of the item promotion.googleanalytics4;
item_promotion_nameTEXTItem promotion nameThe name of the promotion for the item.googleanalytics4;
item_refund_amountNUMERICItem refund amountItem refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event.googleanalytics4;
item_revenueNUMERICItem revenueThe total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.googleanalytics4;
item_variantTEXTItem variantThe specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Populated by the `item_variant` parameter.googleanalytics4;
item_view_eventsNUMERICItem view eventsThe number of times the item details were viewed. The metric counts the occurrence of the `view_item` event.googleanalytics4;
items_added_to_cartNUMERICItems added to cartThe number of units added to cart for a single item. This metric counts the quantity of items in `add_to_cart` events.googleanalytics4;
items_checked_outNUMERICItems checked outThe number of units checked out for a single item. This metric counts the quantity of items in `begin_checkout` events.googleanalytics4;
items_clicked_in_listNUMERICItems clicked in listThe number of units clicked in list for a single item. This metric counts the quantity of items in `select_item` events.googleanalytics4;
items_clicked_in_promotionNUMERICItems clicked in promotionThe number of units clicked in promotion for a single item. This metric counts the quantity of items in `select_promotion` events.googleanalytics4;
items_purchasedNUMERICItems purchasedThe number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.googleanalytics4;
items_viewedNUMERICItems viewedThe number of units viewed for a single item. This metric counts the quantity of items in `view_item` events.googleanalytics4;
items_viewed_in_listNUMERICItems viewed in listThe number of units viewed in list for a single item. This metric counts the quantity of items in `view_item_list` events.googleanalytics4;
items_viewed_in_promotionNUMERICItems viewed in promotionThe number of units viewed in promotion for a single item. This metric counts the quantity of items in `view_promotion` events.googleanalytics4;
landing_pageTEXTLanding pageThe page path associated with the first pageview in a session.googleanalytics4; linkedin;
landing_page_plus_query_stringTEXTLanding page + query stringThe page path + query string associated with the first pageview in a session.googleanalytics4;
language_codeTEXTLanguage codeThe language setting (ISO 639) of the user's browser or device. For example, `en-us`.googleanalytics4;
levelTEXTLevelThe player's level in a game. Populated by the event parameter `level`.googleanalytics4;
TEXTLink classesThe HTML class attribute for an outbound link. For example if a user clicks a link ``, this dimension will return `center`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_classes`.googleanalytics4;
TEXTLink domainThe destination domain of the outbound link. For example if a user clicks a link ``, this dimension will return `youtube.com`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_domain`.googleanalytics4;
TEXTLink IDThe HTML ID attribute for an outbound link or file download. For example if a user clicks a link ``, this dimension will return `socialLinks`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_id`.googleanalytics4; rakuten_advertising; salesforce_marketing;
TEXTLink textThe link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_text`.googleanalytics4;
TEXTLink URLThe full URL for an outbound link or file download. For example if a user clicks a link ``, this dimension will return `https://www.youtube.com/results?search_query=analytics`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_url`.googleanalytics4; salesforce_marketing;
manual_ad_contentTEXTManual ad contentThe ad content attributed to the conversion event. Populated by the utm_content parameter.googleanalytics4;
manual_campaign_idTEXTManual campaign IDThe manual Campaign ID that led to the conversion event. Identifies the manual campaign. Populated by `utm_id` URL parameter.googleanalytics4;
manual_campaign_nameTEXTManual campaign nameThe manual Campaign Name that led to the conversion event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).googleanalytics4;
manual_creative_formatTEXTManual creative formatThe manual Creative Format that led to the conversion event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.googleanalytics4;
manual_marketing_tacticTEXTManual marketing tacticThe manual Marketing Tactic that led to the conversion event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.googleanalytics4;
manual_mediumTEXTManual mediumThe manual Medium that led to the conversion event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.googleanalytics4;
manual_sourceTEXTManual sourceThe manual Source that led to the conversion event. The referrer. Populated by `utm_source` URL parameter.googleanalytics4;
manual_source_mediumTEXTManual source / mediumThe manual Source Medium that led to the conversion event. A combination of the source and medium.googleanalytics4;
manual_source_platformTEXTManual source platformThe manual Source Platform that led to the conversion event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.googleanalytics4;
manual_termTEXTManual termThe term attributed to the conversion event. Populated by the utm_term parameter.googleanalytics4;
methodTEXTMethodThe method by which an event was triggered. Populated by the event parameter `method`.googleanalytics4;
mobile_device_brandingTEXTDevice brandManufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).googleanalytics4;
mobile_device_modelTEXTMobile modelThe mobile device model name (examples: iPhone X or SM-G950F).googleanalytics4;
new_vs_returningTEXTNew / returningNew users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: `new` or `returning`.googleanalytics4;
nth_dayTEXTNth dayThe number of days since the start of the date range.googleanalytics4;
nth_hourTEXTNth hourThe number of hours since the start of the date range. The starting hour is 0000.googleanalytics4;
nth_minuteTEXTNth minuteThe number of minutes since the start of the date range. The starting minute is 0000.googleanalytics4;
nth_monthTEXTNth monthThe number of months since the start of a date range. The starting month is 0000.googleanalytics4;
nth_weekTEXTNth weekA number representing the number of weeks since the start of a date range.googleanalytics4;
nth_yearTEXTNth yearThe number of years since the start of the date range. The starting year is 0000.googleanalytics4;
operating_systemTEXTOperating systemThe operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.googleanalytics4;
operating_system_versionTEXTOS versionThe operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.googleanalytics4;
operating_system_with_versionTEXTOperating system with versionThe operating system and version. For example, Android 10 or Windows 7.googleanalytics4;
order_couponTEXTOrder couponCode for the order-level coupon.googleanalytics4;
organic_google_search_average_positionNUMERICOrganic Google Search average positionThe average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link.googleanalytics4;
organic_google_search_click_through_rateNUMERICOrganic Google Search click through rateThe organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.googleanalytics4;
organic_google_search_clicksNUMERICOrganic Google Search clicksThe number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.googleanalytics4;
organic_google_search_impressionsNUMERICOrganic Google Search impressionsThe number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.googleanalytics4;
outboundTEXTOutboundReturns `true` if the link led to a site that is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `outbound`.googleanalytics4;
page_locationTEXTPage locationThe protocol, hostname, page path, and query string for web pages visited; for example, the `pageLocation` portion of `https://www.example.com/store/contact-us?query_string=true` is `https://www.example.com/store/contact-us?query_string=true`. Populated by the event parameter `page_location`.googleanalytics4;
page_pathTEXTPage pathThe portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us`.googleanalytics4;
page_path_plus_query_stringTEXTPage path + query stringThe portion of the URL following the hostname for web pages visited; for example, the `pagePathPlusQueryString` portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us?query_string=true`.googleanalytics4;
page_referrerTEXTPage referrerThe full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter `page_referrer`.googleanalytics4;
percent_scrolledTEXTPercent scrolledThe percentage down the page that the user has scrolled (for example, `90`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `percent_scrolled`.googleanalytics4;
platformTEXTPlatformThe platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.googleanalytics4; adalyser; adjust; tiktok; appsflyer; spotify;
platform_device_categoryTEXTPlatform / device categoryThe platform and type of device on which your website or mobile app ran. (example: Android / mobile)googleanalytics4;
primary_channel_groupTEXTPrimary channel groupThe primary channel group attributed to the conversion event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).googleanalytics4;
promotion_clicksNUMERICPromotion clicksThe number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.googleanalytics4;
promotion_viewsNUMERICPromotion viewsThe number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.googleanalytics4;
publisher_ad_clicksNUMERICPublisher ad clicksThe number of ad_click events.googleanalytics4;
publisher_ad_impressionsNUMERICPublisher ad impressionsThe number of ad_impression events.googleanalytics4;
purchase_revenueNUMERICPurchase revenueThe sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.googleanalytics4;
purchase_to_view_rateNUMERICPurchase-to-view rateThe number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).googleanalytics4;
purchaser_conversion_rateNUMERICPurchaser conversionThe percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.googleanalytics4;
refund_amountNUMERICTotal refund amountThe total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events.googleanalytics4;
return_on_ad_spendNUMERICReturn on ad spendReturn On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.googleanalytics4; basis_dsp;
sa360_ad_group_idTEXTSA360 ad group IDThe SA360 Ad Group ID that led to the conversion event. Identifies the SA360 ad group.googleanalytics4;
sa360_ad_group_nameTEXTSA360 ad group nameThe SA360 Ad Group Name that led to the conversion event. SA360 Ad groups contain ads and keywords that relate to each other.googleanalytics4;
sa360_campaign_idTEXTSA360 campaign IDThe SA360 Campaign ID that led to the conversion event. Identifies the SA360 campaign.googleanalytics4;
sa360_campaign_nameTEXTSA360 campaignThe SA360 Campaign Name that led to the conversion event. A SA360 campaign lets you organize your ads and define a goal for your advertising.googleanalytics4;
sa360_creative_formatTEXTSA360 creative formatThe SA360 Creative Format that led to the conversion event. The creative format is the specific layout or design of the advertisement used in a campaign.googleanalytics4;
sa360_engine_account_idTEXTSA360 engine account IDThe SA360 Engine Account ID that led to the conversion event. Identifies the SA360 engine account.googleanalytics4;
sa360_engine_account_nameTEXTSA360 engine account nameThe SA360 Engine Account Name that led to the conversion event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).googleanalytics4;
sa360_engine_account_typeTEXTSA360 engine account typeThe SA360 Engine Account Type that led to the conversion event. The type of engine used by the search engine account.googleanalytics4;
sa360_keyword_textTEXTSA360 keyword textThe SA360 Keyword Text that led to the conversion event. The keywords that matched the search query.googleanalytics4;
sa360_manager_account_idTEXTSA360 manager account IDThe SA360 Manager Account ID that led to the conversion event. Identifies the SA360 manager account.googleanalytics4;
sa360_manager_account_nameTEXTSA360 manager account nameThe SA360 Manager Account Name that led to the conversion event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.googleanalytics4;
sa360_mediumTEXTSA360 mediumThe SA360 Medium that led to the conversion event. The payment mode used in ad buying. For example, `cpc`.googleanalytics4;
sa360_queryTEXTSA360 queryThe SA360 Query that led to the conversion event. The search query typed by the user.googleanalytics4;
sa360_sourceTEXTSA360 sourceThe SA360 Source that led to the conversion event. The search query happened on this site.googleanalytics4;
sa360_source_mediumTEXTSA360 source / mediumThe SA360 Source Medium that led to the conversion event. A combination of the source and medium.googleanalytics4;
screen_page_viewsNUMERICViewsThe number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).googleanalytics4;
screen_page_views_per_sessionNUMERICViews per sessionThe number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.googleanalytics4;
screen_page_views_per_userNUMERICViews per userThe number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.googleanalytics4;
screen_resolutionTEXTScreen resolutionThe screen resolution of the user's monitor. For example, 1920x1080.googleanalytics4;
scrolled_usersNUMERICScrolled usersThe number of unique users who scrolled down at least 90% of the page.googleanalytics4;
search_termTEXTSearch termThe term searched by the user. For example if the user visits `/some-page.html?q=some-term`, this dimension returns `some-term`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `search_term`.googleanalytics4; google_ads;
session_campaign_idTEXTSession campaign IDThe marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.googleanalytics4;
session_cm360_account_idTEXTSession CM360 account IDThe CM360 Account ID that led to the session. Identifies the CM360 account.googleanalytics4;
session_cm360_account_nameTEXTSession CM360 account nameThe CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.googleanalytics4;
session_cm360_advertiser_idTEXTSession CM360 advertiser IDThe CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.googleanalytics4;
session_cm360_advertiser_nameTEXTSession CM360 advertiser nameThe CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.googleanalytics4;
session_cm360_campaign_idTEXTSession CM360 campaign IDThe CM360 Campaign ID that led to the session. Identifies the CM360 campaign.googleanalytics4;
session_cm360_campaign_nameTEXTSession CM360 campaign nameThe CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.googleanalytics4;
session_cm360_creative_formatTEXTSession CM360 creative formatThe CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.googleanalytics4;
session_cm360_creative_idTEXTSession CM360 creative IDThe CM360 Creative ID that led to the session. Identifies a CM360 creative.googleanalytics4;
session_cm360_creative_nameTEXTSession CM360 creative nameThe CM360 Creative Name that led to the session. The name given to a CM360 creative.googleanalytics4;
session_cm360_creative_typeTEXTSession CM360 creative typeThe CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)googleanalytics4;
session_cm360_creative_type_idTEXTSession CM360 creative type IDThe CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.googleanalytics4;
session_cm360_creative_versionTEXTSession CM360 creative versionThe CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.googleanalytics4;
session_cm360_mediumTEXTSession CM360 mediumThe CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.googleanalytics4;
session_cm360_placement_cost_structureTEXTSession CM360 placement cost structureThe CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.googleanalytics4;
session_cm360_placement_idTEXTSession CM360 placement IDThe CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
session_cm360_placement_nameTEXTSession CM360 placement nameThe CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
session_cm360_rendering_idTEXTSession CM360 rendering IDThe CM360 Rendering ID that led to the session. Identifies a CM360 creative.googleanalytics4;
session_cm360_site_idTEXTSession CM360 site IDThe CM360 Site ID that led to the session. Identifies a CM360 site.googleanalytics4;
session_cm360_site_nameTEXTSession CM360 site nameThe CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.googleanalytics4;
session_cm360_sourceTEXTSession CM360 sourceThe CM360 Source that led to the session. The CM360 source is also referred to as the site name.googleanalytics4;
session_cm360_source_mediumTEXTSession CM360 source / mediumThe CM360 Source Medium that led to the session. A combination of the source and medium.googleanalytics4;
session_conversion_rateNUMERICSession conversion rateThe percentage of sessions in which any conversion event was triggered.googleanalytics4;
session_default_channel_groupTEXTSession default channel groupThe session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.googleanalytics4;
session_dv360_advertiser_idTEXTSession DV360 advertiser IDThe DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.googleanalytics4;
session_dv360_advertiser_nameTEXTSession DV360 advertiser nameThe DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.googleanalytics4;
session_dv360_campaign_idTEXTSession DV360 campaign IDThe DV360 Campaign ID that led to the session. Identifies the DV360 campaign.googleanalytics4;
session_dv360_campaign_nameTEXTSession DV360 campaign nameThe DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.googleanalytics4;
session_dv360_creative_formatTEXTSession DV360 creative formatThe DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native.googleanalytics4;
session_dv360_creative_idTEXTSession DV360 creative IDThe DV360 Creative ID that led to the session. Identifies the DV360 creative.googleanalytics4;
session_dv360_creative_nameTEXTSession DV360 creative nameThe DV360 Creative Name that led to the session. The name given to a DV360 creative.googleanalytics4;
session_dv360_exchange_idTEXTSession DV360 exchange IDThe DV360 Exchange ID that led to the session. Identifies the DV360 exchange.googleanalytics4;
session_dv360_exchange_nameTEXTSession DV360 exchange nameThe DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).googleanalytics4;
session_dv360_insertion_order_idTEXTSession DV360 insertion order IDThe DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.googleanalytics4;
session_dv360_insertion_order_nameTEXTSession DV360 insertion order nameThe DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.googleanalytics4;
session_dv360_line_item_idTEXTSession DV360 line item IDThe DV360 Line Item ID that led to the session. Identifies the DV360 line item.googleanalytics4;
session_dv360_line_item_nameTEXTSession DV360 line item nameThe DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.googleanalytics4;
session_dv360_mediumTEXTSession DV360 mediumThe DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.googleanalytics4;
session_dv360_partner_idTEXTSession DV360 partner IDThe DV360 Partner ID that led to the session. Identifies the DV360 partner.googleanalytics4;
session_dv360_partner_nameTEXTSession DV360 partner nameThe DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers.googleanalytics4;
session_dv360_sourceTEXTSession DV360 sourceThe DV360 Source that led to the session. The DV360 site name where your ad was displayed.googleanalytics4;
session_dv360_source_mediumTEXTSession DV360 source / mediumThe DV360 Source Medium that led to the session. A combination of the source and medium.googleanalytics4;
session_google_ads_account_nameTEXTSession Google Ads account nameThe Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.googleanalytics4;
session_google_ads_ad_group_idTEXTSession Google Ads ad group IDThe Ad Group Id in Google Ads for a session.googleanalytics4;
session_google_ads_ad_group_nameTEXTSession Google Ads ad group nameThe Ad Group Name in Google Ads for a session.googleanalytics4;
session_google_ads_ad_network_typeTEXTSession Google Ads ad network typeThe advertising network that led to the session. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.googleanalytics4;
session_google_ads_campaign_idTEXTSession Google Ads campaign IDThe Campaign ID for the Google Ads Campaign that led to this session.googleanalytics4;
session_google_ads_campaign_nameTEXTSession Google Ads campaignThe Campaign name for the Google Ads Campaign that led to this session.googleanalytics4;
session_google_ads_campaign_typeTEXTSession Google Ads campaign typeThe campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).googleanalytics4;
session_google_ads_creative_idTEXTSession Google Ads creative IDThe ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads.googleanalytics4;
session_google_ads_customer_idTEXTSession Google Ads customer IDThe Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.googleanalytics4;
session_google_ads_keywordTEXTSession Google Ads keyword textThe matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).googleanalytics4;
session_google_ads_queryTEXTSession Google Ads queryThe search query that led to the session.googleanalytics4;
session_manual_ad_contentTEXTSession manual ad contentThe ad content that led to a session. Populated by the utm_content parameter.googleanalytics4;
session_manual_campaign_idTEXTSession manual campaign IDThe manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.googleanalytics4;
session_manual_campaign_nameTEXTSession manual campaign nameThe manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).googleanalytics4;
session_manual_creative_formatTEXTSession manual creative formatThe manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.googleanalytics4;
session_manual_marketing_tacticTEXTSession manual marketing tacticThe manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.googleanalytics4;
session_manual_mediumTEXTSession manual mediumThe manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.googleanalytics4;
session_manual_sourceTEXTSession manual sourceThe manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.googleanalytics4;
session_manual_source_mediumTEXTSession manual source / mediumThe manual Source Medium that led to the session. A combination of the source and medium.googleanalytics4;
session_manual_source_platformTEXTSession manual source platformThe manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.googleanalytics4;
session_manual_termTEXTSession manual termThe term that led to a session. Populated by the utm_term parameter.googleanalytics4;
session_primary_channel_groupTEXTSession primary channel groupThe primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).googleanalytics4;
session_sa360_ad_group_idTEXTSession SA360 ad group IDThe SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.googleanalytics4;
session_sa360_ad_group_nameTEXTSession SA360 ad group nameThe SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.googleanalytics4;
session_sa360_campaign_idTEXTSession SA360 campaign IDThe SA360 Campaign ID that led to the session. Identifies the SA360 campaign.googleanalytics4;
session_sa360_campaign_nameTEXTSession SA360 campaignThe SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.googleanalytics4;
session_sa360_creative_formatTEXTSession SA360 creative formatThe SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign.googleanalytics4;
session_sa360_engine_account_idTEXTSession SA360 engine account IDThe SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.googleanalytics4;
session_sa360_engine_account_nameTEXTSession SA360 engine account nameThe SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).googleanalytics4;
session_sa360_engine_account_typeTEXTSession SA360 engine account typeThe SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, `google ads`, `bing`, or `baidu`.googleanalytics4;
session_sa360_keywordTEXTSession SA360 keyword textThe SA360 Keyword Text that led to the session. The keywords that matched the search query.googleanalytics4;
session_sa360_manager_account_idTEXTSession SA360 manager account IDThe SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.googleanalytics4;
session_sa360_manager_account_nameTEXTSession SA360 manager account nameThe SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.googleanalytics4;
session_sa360_mediumTEXTSession SA360 mediumThe SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.googleanalytics4;
session_sa360_queryTEXTSession SA360 queryThe SA360 Query that led to the session. The search query typed by the user.googleanalytics4;
session_sa360_sourceTEXTSession SA360 sourceThe SA360 Source that led to the session. The search query happened on this site.googleanalytics4;
session_sa360_source_mediumTEXTSession SA360 source / mediumThe SA360 Source Medium that led to the session. A combination of the source and medium.googleanalytics4;
session_source_mediumTEXTSession source / mediumThe combined values of the dimensions `sessionSource` and `sessionMedium`.googleanalytics4;
session_source_platformTEXTSession source platformThe source platform of the session's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.googleanalytics4;
sessions_per_userNUMERICSessions per userThe average number of sessions per user (Sessions divided by Active Users).googleanalytics4;
shipping_amountNUMERICShipping amountShipping amount associated with a transaction. Populated by the `shipping` event parameter.googleanalytics4;
shipping_tierTEXTShipping tierThe shipping tier selected for delivery of the purchased item. For example, `Ground`, `Air`, or `Next-day`. Populated by the `shipping_tier` event parameter.googleanalytics4;
signed_in_with_user_idTEXTSigned in with user IDThe string `yes` if the user signed in with the User-ID feature. To learn more about User-ID, see [Measure activity across platforms with User-ID](https://support.google.com/analytics/answer/9213390).googleanalytics4;
source_mediumTEXTSource / mediumThe combined values of the dimensions `source` and `medium`.googleanalytics4;
source_platformTEXTSource platformThe source platform of the conversion event`s campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.googleanalytics4;
stream_idTEXTStream IDThe numeric data stream identifier for your app or website.googleanalytics4;
stream_nameTEXTStream nameThe data stream name for your app or website.googleanalytics4;
tax_amountNUMERICTax amountTax amount associated with a transaction. Populated by the `tax` event parameter.googleanalytics4;
test_data_filter_idTEXTTest data filter IDThe numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).googleanalytics4;
test_data_filter_nameTEXTTest data filter nameThe name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).googleanalytics4;
total_ad_revenueNUMERICTotal ad revenueThe total advertising revenue from both Admob and third-party sources.googleanalytics4;
total_purchasersNUMERICTotal purchasersThe number of users that logged purchase events for the time period selected.googleanalytics4;
totalrevenueNUMERICTotal revenueThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).googleanalytics4; appnexus;
totalusersNUMERICTotal usersThe number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.googleanalytics4;
transactions_per_purchaserNUMERICTransactions per purchaserThe average number of transactions per purchaser.googleanalytics4;
unified_page_path_screenTEXTPage path and screen classThe page path (web) or screen class (app) on which the event was logged.googleanalytics4;
unified_page_screenTEXTPage path + query string and screen classThe page path and query string (web) or screen class (app) on which the event was logged.googleanalytics4;
unified_screen_classTEXTPage title and screen classThe page title (web) or screen class (app) on which the event was logged.googleanalytics4;
unified_screen_nameTEXTPage title and screen nameThe page title (web) or screen name (app) on which the event was logged.googleanalytics4;
user_conversion_rateNUMERICUser conversion rateThe percentage of users who triggered any conversion event.googleanalytics4;
user_engagement_durationNUMERICUser engagementThe total amount of time (in seconds) your website or app was in the foreground of users` devices.googleanalytics4;
video_providerTEXTVideo providerThe source of the video (for example, `youtube`). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_provider`.googleanalytics4;
video_titleTEXTVideo titleThe title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_title`.googleanalytics4; google_ads; youtube;
video_urlTEXTVideo URLThe URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_url`.googleanalytics4;
virtual_currency_nameTEXTVirtual currency nameThe name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the `virtual_currency_name` event parameter.googleanalytics4;
visibleTEXTVisibleReturns `true` if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `visible`.googleanalytics4;
wau_per_mauNUMERICWAU / MAUThe rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.googleanalytics4;
account_currencyTEXTAccount currencyCurrency that is used by your ad account. (duplicate)facebook; reddit;
accountidTEXTAccount ID (Duplicate)The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate)facebook; google_ads; cm360; linkedin;
action_values_add_payment_infoNUMERICAdds of Payment Info Conversion ValueThe total value of adds of payment info tracked with the conversions objective.facebook;
action_values_add_to_cartNUMERICAdds to Cart Conversion ValueThe total value of adds to cart tracked with the conversions objective.facebook;
action_values_add_to_wishlistNUMERICAdds to Wishlist Conversion ValueThe total value of adds to wishlist tracked with the conversions objective.facebook;
action_values_app_custom_event_fb_mobile_add_to_cartNUMERICAction Values App Custom Event.Fb Mobile Add To Cartfacebook;
action_values_app_custom_event_fb_mobile_add_to_wishlistNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlistfacebook;
action_values_app_custom_event_fb_mobile_content_viewNUMERICAction Values App Custom Event.Fb Mobile Content Viewfacebook;
action_values_app_custom_event_fb_mobile_initiated_checkoutNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkoutfacebook;
action_values_app_custom_event_fb_mobile_purchaseNUMERICAction Values App Custom Event.Fb Mobile Purchasefacebook;
action_values_app_custom_event_otherNUMERICAction Values App Custom Event.Otherfacebook;
action_values_click_to_call_call_confirmNUMERICCall Confirmation Clicks Conversion ValueThe total value of call confirmation clicks conversions.facebook;
action_values_complete_registrationNUMERICRegistrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.facebook;
action_values_initiate_checkoutNUMERICCheckouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.facebook;
action_values_leadNUMERICLeads Conversion ValueThe total value of leads tracked with the conversions objective.facebook;
action_values_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Info Conversion ValueThe total value of website adds of payment info conversions.facebook;
action_values_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cart Conversion ValueThe total value of website add to cart conversions.facebook;
action_values_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlist Conversion ValueThe total value of all website add to wishlist conversions.facebook;
action_values_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completed Conversion ValueThe value of complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
action_values_offsite_conversion_fb_pixel_customNUMERICAction Values Offsite Conversion Fb Pixel CustomCustom pixel events defined by the advertiserfacebook;
action_values_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiated Conversion ValueThe total value of website checkout initiated conversions.facebook;
action_values_offsite_conversion_fb_pixel_leadNUMERICWebsite Leads Conversion ValueThe total value of website leads conversions.facebook;
action_values_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchases Conversion ValueThe total value of website purchase conversions.facebook;
NUMERICWebsite Searches Conversion ValueThe total value of website searches conversions.facebook;
action_values_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Views Conversion ValueThe total value of website content views conversions.facebook;
action_values_omni_add_to_cartNUMERICOmni Adds to Cart Conversion ValueThe total value of omni adds to cart tracked with the conversions objective.facebook;
action_values_omni_complete_registrationNUMERICOmni Registrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.facebook;
action_values_omni_customNUMERICAction Values Omni Customfacebook;
action_values_omni_initiated_checkoutNUMERICOmni Checkouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.facebook;
action_values_omni_purchaseNUMERICPurchases Conversion ValueThe total value of purchases tracked with the conversions objective.facebook;
NUMERICOmni Searches Conversion ValueThe total value of search conversions.facebook;
action_values_omni_spend_creditsNUMERICCredit Spends Conversion ValueThe total value of spend credits conversions.facebook;
action_values_omni_view_contentNUMERICContent Views Conversion ValueThe total value of content views tracked with the conversions objective.facebook;
action_values_onsite_conversion_lead_groupedNUMERICOn-Facebook Leads Conversion ValueThe total value of on-facebook leads conversions.facebook;
action_values_onsite_conversion_purchaseNUMERICAction Values Onsite Conversion.Purchasefacebook;
action_values_onsite_web_add_to_cartNUMERICAction Values Onsite Web Add To Cartfacebook;
action_values_onsite_web_app_add_to_cartNUMERICAction Values Onsite Web App Add To Cartfacebook;
action_values_onsite_web_app_purchaseNUMERICAction Values Onsite Web App Purchasefacebook;
action_values_onsite_web_purchaseNUMERICAction Values Onsite Web Purchasefacebook;
action_values_purchaseNUMERICAction Values Purchasefacebook;
NUMERICSearches Conversion ValueThe total value of search conversions.facebook;
action_values_signup_eventNUMERICAction Values Signup Eventfacebook;
action_values_subscription_eventNUMERICAction Values Subscription Eventfacebook;
actions_add_payment_infoNUMERICAdds of Payment InfoThe number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_add_to_cartNUMERICAdds to CartThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_add_to_wishlistNUMERICAdds to WishlistThe number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_app_custom_event_fb_mobile_activate_appNUMERICMobile App ActivactionsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_app_custom_event_fb_mobile_add_payment_infoNUMERICActions App Custom Event.Fb Mobile Add Payment Infofacebook;
actions_app_custom_event_fb_mobile_add_to_cartNUMERICActions App Custom Event.Fb Mobile Add To Cartfacebook;
actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICActions App Custom Event.Fb Mobile Add To Wishlistfacebook;
actions_app_custom_event_fb_mobile_complete_registrationNUMERICMobile App Registrations CompletedThe number of registrations in your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_app_custom_event_fb_mobile_content_viewNUMERICMobile Content ViewsThe number of content views in your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICActions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
actions_app_custom_event_fb_mobile_level_achievedNUMERICMobile App Levels CompletedThe number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_app_custom_event_fb_mobile_purchaseNUMERICActions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICActions App Custom Event.Fb Mobile Searchfacebook;
actions_app_custom_event_fb_mobile_tutorial_completionNUMERICActions App Custom Event.Fb Mobile Tutorial Completionfacebook;
actions_app_custom_event_otherNUMERICMobile App - Otherfacebook;
actions_app_installNUMERICDesktop App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_checkinNUMERICCheck-InsThe number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
actions_click_to_call_call_confirmNUMERICCall Confirmation ClicksThe number of call confirmation clicks attributed to your ads.facebook;
actions_commentNUMERICPost CommentsThe number of comments on your ads.facebook;
actions_complete_registrationNUMERICRegistrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_initiate_checkoutNUMERICCheckouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_landing_page_viewNUMERICLanding Page ViewsThe number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.facebook;
actions_leadNUMERICLeadsThe number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
actions_likeNUMERICPage LikesThe number of likes of your Facebook Page attributed to your ads.facebook;
NUMERICActions Link ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.facebook;
actions_mobile_app_installNUMERICMobile App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment InfoThe number of add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to CartThe number of add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to WishlistThe number of add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations CompletedThe number of complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_customNUMERICCustom EventsThe number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts InitiatedThe number of initiate checkout events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_leadNUMERICWebsite LeadsThe number of lead events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_purchaseNUMERICWebsite PurchasesThe number of purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICWebsite SearchesThe number of search events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content ViewsThe number of view content events tracked by the pixel on your website and attributed to your ads.facebook;
actions_omni_achievement_unlockedNUMERICAchievements UnlockedThe number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_activate_appNUMERICApp ActivationsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_add_to_cartNUMERICOmni Adds to CartThe number of add to cart omni events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_app_installNUMERICApp InstallsThe number of app installs that were recorded as app events and attributed to your ads.facebook;
actions_omni_complete_registrationNUMERICOmni Registrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_customNUMERICActions Omni Customfacebook;
actions_omni_initiated_checkoutNUMERICOmni checkouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_level_achievedNUMERICLevels AchievedThe number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_purchaseNUMERICPurchasesThe number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_rateNUMERICRatings SubmittedThe number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
NUMERICOmni SearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_spend_creditsNUMERICCredit SpendsThe number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.facebook;
actions_omni_tutorial_completionNUMERICTutorials CompletedThe number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_view_contentNUMERICOmni Content ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_onsite_conversion_flow_completeNUMERICOn-Facebook Workflow CompletionsThe number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
actions_onsite_conversion_lead_groupedNUMERICOn-Facebook LeadsThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
actions_onsite_conversion_messaging_blockNUMERICBlocked Messaging ConnectionsThe number of times that people blocked a messaging connection with your business, attributed to your ads.facebook;
actions_onsite_conversion_messaging_conversation_started_7dNUMERICNew Messaging ConnectionsThe number of people your business added as messaging connections, attributed to your ads.facebook;
actions_onsite_conversion_messaging_first_replyNUMERICAction Onsite Conversion Messaging First Replyfacebook;
actions_onsite_conversion_post_saveNUMERICPost SavesThe total number of times your ad has been saved.facebook;
actions_onsite_conversion_purchaseNUMERICOn-Facebook PurchasesThe number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
actions_onsite_conversion_total_messaging_connectionNUMERICAction Values Onsite Conversion Total Messaging Connectionfacebook;
actions_onsite_web_add_to_cartNUMERICActions Onsite Web Add To Cartfacebook;
actions_onsite_web_app_add_to_cartNUMERICActions Onsite Web App Add To Cartfacebook;
actions_onsite_web_app_purchaseNUMERICActions Onsite Web App Purchasefacebook;
actions_onsite_web_purchaseNUMERICActions Onsite Web Purchasefacebook;
actions_page_engagementNUMERICPage EngagementThe total number of actions that people took on your Facebook Page and its posts, attributed to your ads.facebook;
actions_photo_viewNUMERICPhoto ViewsThe number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
actions_postNUMERICPost SharesThe number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.facebook;
actions_post_engagementNUMERICPost EngagementThe total number of actions that people take involving your ads.facebook;
actions_post_reactionNUMERICPost ReactionsThe number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.facebook;
actions_purchaseNUMERICAction Purchasefacebook;
actions_rsvpNUMERICEvent ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICSearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_video_viewNUMERIC3-Second Video PlaysThe number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.facebook;
actions_view_contentNUMERICContent ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actor_idTEXTFacebook Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.facebook;
ad_format_assetTEXTID of ad format assetThe ID of the ad format asset involved in impression, click, or action.facebook;
ad_idTEXTAd IDUnique ID of the ad being viewed in reportingfacebook; google_ads; bing; cm360; pinterest; tiktok; reddit; appsflyer; yahoo_japan; snapchat; teads; google_search_ads;
ad_nameTEXTAd NameThe name of the ad being viewed in reportingfacebook; google_ads; cm360; linkedin; tiktok; reddit; twitter; yahoo_japan; snapchat; facebook_leads;
adgroupidTEXTAd Set ID (duplicate)The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)facebook;
adidTEXTAd ID (duplicate)Unique ID of the ad being viewed in reporting (duplicate)facebook;
adnetwork_conversionsNUMERIC(Deprecated) Ad Network ConversionsThe Ad Network Reported Conversions.facebook; google_ads; bing; adroll; pinterest; linkedin; taboola; outbrain; snapchat; awin; criteo;
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenuefacebook; google_ads; bing; adroll; pinterest; linkedin; taboola; outbrain; snapchat; awin; criteo;
adset_bid_strategyTEXTAd Set Bid StrategyLowest cost is one of Facebook's bid strategy options, meaning it tells us how to bid in the ad auction.facebook;
adset_daily_budgetNUMERICAd Set Daily BudgetThe daily budget of the set defined in minimum denomination level of your account currency (such as cents for USD).facebook;
adset_destination_typeTEXTAd Set Destination TypeDestination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT.facebook;
adset_effective_statusTEXTAdset Effective StatusThe effective status of the adset.The status could be effective either because of its own status, or the status of its parent campaign.facebook;
adset_end_timeTIMESTAMPAd Set End TimeEnd time, in UTC UNIX timestampfacebook;
adset_idTEXTAd Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.facebook; facebook_leads;
adset_lifetime_budgetNUMERICAd Set Lifetime BudgetThe lifetime budget of the set defined in minimum denomination level of your account currency (such as cents for USD).facebook;
adset_nameTEXTAd Set NameThe name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.facebook; facebook_leads;
adset_start_timeTIMESTAMPAd Set Start TimeStart time, in UTC UNIX timestampfacebook;
adset_statusTEXTAdset StatusThe status of the adset.facebook;
bodyTEXTBody of the adThe body of the ad. Not supported for video post creatives.facebook;
body_assetTEXTID of body assetThe ID of the body asset involved in impression, click or action.facebook;
buying_typeTEXTBuying TypeThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.facebook;
call_to_action_assetTEXTID of call to action assetThe ID of the call to action asset involved in impression, click, or action.facebook;
campaign_bid_strategyTEXTCampaign Bid StrategyBid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying typefacebook;
campaign_budget_remainingNUMERICCampaign Budget RemainingRemaining campaign budget defined in minimum denomination level of your account currency (such as cents for USD).facebook;
campaign_buying_typeTEXTCampaign Buying t ypeBuying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads.facebook; yahoo_japan;
campaign_created_timeTIMESTAMPCampaign Created TimeMerging of start_times for the ad sets belonging to this campaign.facebook;
campaign_daily_budgetNUMERICCampaign Daily BudgetDaily budget of this campaign defined in minimum denomination level of your account currency (such as cents for USD). All adsets under this campaign will share this budget.facebook; tradedesk;
campaign_effective_statusTEXTCampaign Effective StatusThe effective status of the campaign.The status could be effective either because of its own status, or the status of its parent campaign.facebook; reddit;
campaign_lifetime_budgetNUMERICCampaign Lifetime BudgetThe lifetime budget of the campaign defined in minimum denomination level of your account currency (such as cents for USD).facebook; yahoo_japan;
campaign_objectiveTEXTCampaign ObjectiveCampaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective.facebook; reddit; tradedesk;
campaign_special_ad_categoryTEXTCampaign Special Ad CategoryThe campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE.facebook;
campaign_spend_capTEXTCampaign Spend CapA spend cap for the campaign, such that it will not spend more than this cap.facebook;
campaign_start_timeTIMESTAMPCampaign Start TimeMerging of start_times for the ad sets belonging to this campaign.facebook;
campaign_statusTEXTCampaign StatusThe status of the campaign.facebook; google_ads; bing; activecampaign; pinterest; linkedin; tiktok; salesforce; twitter; basis_dsp; dragonmetrics; google_search_ads;
campaign_stop_timeTIMESTAMPCampaign Stop TimeMerging of stop_times for the ad sets belonging to this campaign.facebook;
campaignidTEXTCampaign ID (duplicate)The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate)facebook; cm360;
canvas_avg_view_percentPERCENTInstant Experience View PercentageThe average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.facebook;
canvas_avg_view_timeNUMERICInstant Experience View TimeThe average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.facebook;
catalog_segment_actions_add_to_cartNUMERICCatalog Segment Actions Add To Cartfacebook;
catalog_segment_actions_app_custom_event_fb_mobile_add_to_cartNUMERICCatalog Segment Actions App Custom Event.FB Mobile Add To Cartfacebook;
catalog_segment_actions_app_custom_event_fb_mobile_content_viewNUMERICCatalog Segment Actions App Custom Event.FB Mobile Content Viewfacebook;
catalog_segment_actions_app_custom_event_fb_mobile_purchaseNUMERICCatalog Segment Actions App Custom Event.FB Mobile Purchasefacebook;
catalog_segment_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICCatalog Segment Actions Offsite Conversion Fb Pixel Add To Cartfacebook;
catalog_segment_actions_offsite_conversion_fb_pixel_view_contentNUMERICCatalog Segment Actions Offsite Conversion Fb Pixel View Contentfacebook;
catalog_segment_actions_omni_add_to_cartNUMERICCatalog Segment Actions Omni Add To Cartfacebook;
catalog_segment_actions_omni_purchaseNUMERICCatalog Segment Actions Omni Purchasefacebook;
catalog_segment_actions_omni_view_contentNUMERICCatalog Segment Actions Omni View Contentfacebook;
catalog_segment_actions_purchaseNUMERICCatalog Segment Actions Purchasefacebook;
catalog_segment_actions_view_contentNUMERICCatalog Segment Actions View Contentfacebook;
catalog_segment_value_add_to_cartNUMERICCatalog Segment Value Add To Cartfacebook;
catalog_segment_value_app_custom_eventNUMERICCatalog Segment Value App Custom Eventfacebook;
catalog_segment_value_app_custom_event_fb_mobile_add_to_cartNUMERICCatalog Segment Value App Custom Event.FB Mobile Add To Cartfacebook;
catalog_segment_value_app_custom_event_fb_mobile_content_viewNUMERICCatalog Segment Value App Custom Event.FB Mobile Content Viewfacebook;
catalog_segment_value_app_custom_event_fb_mobile_purchaseNUMERICCatalog Segment Value App Custom Event.FB Mobile Purchasefacebook;
catalog_segment_value_mobile_purchase_roasNUMERICMobile purchase ROASValue from conversion events, including a breakdown of purchases, add-to-carts and view products for the catalog segment at each ad object level.facebook;
catalog_segment_value_offsite_conversionNUMERICCatalog Segment Value Offsite Conversionfacebook;
catalog_segment_value_offsite_conversion_fb_pixel_add_to_cartNUMERICCatalog Segment Value Offsite Conversion Fb Pixel Add To Cartfacebook;
catalog_segment_value_offsite_conversion_fb_pixel_view_contentNUMERICCatalog Segment Value Offsite Conversion Fb Pixel View Contentfacebook;
catalog_segment_value_omni_add_to_cartNUMERICCatalog Segment Value Omni Add To Cartfacebook;
catalog_segment_value_omni_purchaseNUMERICCatalog Segment Value Omni Purchasefacebook;
catalog_segment_value_omni_purchase_roasNUMERICTotal purchase ROASTotal return on ad spend (ROAS) from purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailer' connected Facebook Business Tools. The amount is attributed to your ads.facebook;
catalog_segment_value_omni_view_contentNUMERICCatalog Segment Value Omni View Contentfacebook;
catalog_segment_value_onsite_app_add_to_cartNUMERICCatalog Segment Value Onsite App Add To Cartfacebook;
catalog_segment_value_onsite_app_purchaseNUMERICCatalog Segment Value Onsite App Purchasefacebook;
catalog_segment_value_onsite_app_view_contentNUMERICCatalog Segment Value Onsite App View Contentfacebook;
catalog_segment_value_onsite_web_add_to_cartNUMERICCatalog Segment Value Onsite Web Add To Cartfacebook;
catalog_segment_value_onsite_web_app_add_to_cartNUMERICCatalog Segment Value Onsite Web App Add To Cartfacebook;
catalog_segment_value_onsite_web_app_purchaseNUMERICCatalog Segment Value Onsite Web App Purchasefacebook;
catalog_segment_value_onsite_web_app_view_contentNUMERICCatalog Segment Value Onsite Web App View Contentfacebook;
catalog_segment_value_onsite_web_view_contentNUMERICCatalog Segment Value Onsite Web View Contentfacebook;
catalog_segment_value_purchaseNUMERICCatalog Segment Value Purchasefacebook;
catalog_segment_value_view_contentNUMERICCatalog Segment Value View Contentfacebook;
catalog_segment_value_website_purchase_roasNUMERICWebsite purchase ROASTotal return on ad spend (ROAS) from website purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailers' connected Facebook Business Tools. The amount is attributed to your ads.facebook;
clicksNUMERICClicksThe number of clicks on your ads.facebook; google_ads; adform; bing; adroll; dv360; facebook_organic; cm360; instagram; adjust; google_ad_manager; pinterest; linkedin; aimwel; tiktok; rakuten_advertising; reddit; searchconsole; taboola; twitter; twitter_organic; appsflyer; basis_dsp; idealo; google_my_business; klaviyo; yahoo_japan; outbrain; snapchat; quora; teads; awin; stackadapt; rtbhouse; appnexus; apple_search_ads; criteo; google_search_ads;
conversions_ad_click_mobile_appNUMERICMobile app ad click conversionsThe number of Mobile app ad clickfacebook;
conversions_ad_impression_mobile_appNUMERICMobile app ad impression conversionsThe number of Mobile app ad clickfacebook;
conversions_cancel_subscription_mobile_appNUMERICMobile app cancel subscription conversionsThe number of mobile app canceled subscriptionsfacebook;
conversions_cancel_subscription_offlineNUMERICOffline cancel subscription conversionsThe number of offline canceled subscriptionsfacebook;
conversions_cancel_subscription_totalNUMERICCancel subscription conversionsThe total number of canceled subscriptionsfacebook;
conversions_cancel_subscription_websiteNUMERICWebsite cancel subscription conversionsThe number of website canceled subscriptionsfacebook;
conversions_contact_mobile_appNUMERICMobile app contact conversionsThe number of mobile app contactsfacebook;
conversions_contact_offlineNUMERICOffline contact conversionsThe number of offline contactsfacebook;
conversions_contact_totalNUMERICContact conversionsThe total number of contactsfacebook;
conversions_contact_websiteNUMERICWebsite contact conversionsThe number of website contactsfacebook;
conversions_customize_product_mobile_appNUMERICMobile app customize product conversionsThe number of mobile app products customizedfacebook;
conversions_customize_product_offlineNUMERICOffline customize product conversionsThe number of offline products customizedfacebook;
conversions_customize_product_totalNUMERICCustomize product conversionsThe total number of products customizedfacebook;
conversions_customize_product_websiteNUMERICWebsite customize product conversionsThe number of website products customizedfacebook;
conversions_donate_mobile_appNUMERICMobile app donate conversionsThe number of mobile app donationsfacebook;
conversions_donate_offlineNUMERICOffline donate conversionsThe number of offline donationsfacebook;
conversions_donate_on_facebookNUMERICDonate on facebook conversionsThe number of donations on facebookfacebook;
conversions_donate_totalNUMERICDonate conversionsThe total number of donationsfacebook;
conversions_donate_websiteNUMERICWebsite donate conversionsThe number of website donationsfacebook;
conversions_find_location_mobile_appNUMERICMobile app find location conversionsThe number of mobile app location searchesfacebook;
conversions_find_location_offlineNUMERICOffline find location conversionsThe number of offline app location searchesfacebook;
conversions_find_location_totalNUMERICFind location conversionsThe total number of location searchesfacebook;
conversions_find_location_websiteNUMERICWebsite find location conversionsThe number of website location searchesfacebook;
conversions_offsite_conversion_fb_pixel_custom_invitee_meeting_scheduledNUMERICAppointments ScheduledNumber of appointments scheduledfacebook;
conversions_recurring_subscription_payment_mobile_appNUMERICMobile app recurring subscription payment conversionsThe number of mobile app recurring subscription paymentsfacebook;
conversions_recurring_subscription_payment_offlineNUMERICOffline recurring subscription payment conversionsThe number of offline recurring subscription paymentsfacebook;
conversions_recurring_subscription_payment_totalNUMERICRecurring subscription payment conversionsThe total number of recurring subscription paymentsfacebook;
conversions_recurring_subscription_payment_websiteNUMERICWebsite recurring subscription payment conversionsThe number of website recurring subscription paymentsfacebook;
conversions_schedule_mobile_appNUMERICMobile app schedule conversionsThe number of mobile app appointments scheduledfacebook;
conversions_schedule_offlineNUMERICOffline schedule conversionsThe number of offline app appointments scheduledfacebook;
conversions_schedule_totalNUMERICSchedule conversionsThe total number of appointments scheduledfacebook;
conversions_schedule_websiteNUMERICWebsite schedule conversionsThe number of website appointments scheduledfacebook;
conversions_start_trial_mobile_appNUMERICMobile app start trial conversionsThe number of mobile app trials startedfacebook;
conversions_start_trial_offlineNUMERICOffline start trial conversionsThe number of offline trials startedfacebook;
conversions_start_trial_totalNUMERICStart trial conversionsThe total number of trials startedfacebook;
conversions_start_trial_websiteNUMERICWebsite start trial conversionsThe number of website trials startedfacebook;
conversions_submit_application_mobile_appNUMERICMobile app submit application conversionsThe number of mobile app applications submittedfacebook;
conversions_submit_application_offlineNUMERICOffline submit application conversionsThe number of offline applications submittedfacebook;
conversions_submit_application_on_facebookNUMERICSubmit application on facebook conversionsThe number of applications submitted on facebookfacebook;
conversions_submit_application_totalNUMERICSubmit application conversionsThe total number of applications submittedfacebook;
conversions_submit_application_websiteNUMERICWebsite submit application conversionsThe number of website applications submittedfacebook;
conversions_subscribe_mobile_appNUMERICMobile app subscribe conversionsThe number of mobile app subscriptionsfacebook;
conversions_subscribe_offlineNUMERICOffline subscribe conversionsThe number of offline subscriptionsfacebook;
conversions_subscribe_totalNUMERICSubscribe conversionsThe total number of subscriptionsfacebook;
conversions_subscribe_websiteNUMERICWebsite subscribe conversionsThe number of website subscriptionsfacebook;
converted_product_quantity_app_custom_eventNUMERICConverted Product Quantity App Custom Eventfacebook;
converted_product_quantity_app_custom_event_fb_mobile_add_to_cartNUMERICConverted Product Quantity App Custom Event.FB Mobile Add To Cartfacebook;
converted_product_quantity_app_custom_event_fb_mobile_content_viewNUMERICConverted Product Quantity App Custom Event.FB Mobile Content Viewfacebook;
converted_product_quantity_app_custom_event_fb_mobile_purchaseNUMERICConverted Product Quantity App Custom Event.FB Mobile Purchasefacebook;
converted_product_quantity_offsite_conversionNUMERICConverted Product Quantity Offsite Conversionfacebook;
converted_product_quantity_offsite_conversion_fb_pixel_view_contentNUMERICConverted Product Quantity Offsite Conversion Fb Pixel View Contentfacebook;
converted_product_quantity_omni_add_to_cartNUMERICConverted Product Quantity Omni Add To Cartfacebook;
converted_product_quantity_omni_purchaseNUMERICConverted Product Quantity Omni Purchasefacebook;
converted_product_quantity_omni_view_contentNUMERICConverted Product Quantity Omni View Contentfacebook;
converted_product_value_app_custom_eventNUMERICConverted Product Value App Custom Eventfacebook;
converted_product_value_app_custom_event_fb_mobile_add_to_cartNUMERICConverted Product Value App Custom Event.FB Mobile Add To Cartfacebook;
converted_product_value_app_custom_event_fb_mobile_content_viewNUMERICConverted Product Value App Custom Event.FB Mobile Content Viewfacebook;
converted_product_value_app_custom_event_fb_mobile_purchaseNUMERICConverted Product Value App Custom Event.FB Mobile Purchasefacebook;
converted_product_value_offsite_conversionNUMERICConverted Product Value Offsite Conversionfacebook;
converted_product_value_offsite_conversion_fb_pixel_view_contentNUMERICConverted Product Value Offsite Conversion Fb Pixel View Contentfacebook;
converted_product_value_omni_add_to_cartNUMERICConverted Product Value Omni Add To Cartfacebook;
converted_product_value_omni_purchaseNUMERICConverted Product Value Omni Purchasefacebook;
converted_product_value_omni_view_contentNUMERICConverted Product Value Omni View Contentfacebook;
cost_per_action_type_add_payment_infoNUMERICCost per Adds of Payment InfoCost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_add_to_cartNUMERICCost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_add_to_wishlistNUMERICCost per Adds to WishlistCost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Mobile App ActivactionsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Infofacebook;
cost_per_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cartfacebook;
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlistfacebook;
cost_per_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Mobile App Registrations CompletedCost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Mobile Content ViewsCost per The number of content views in your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
cost_per_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Mobile App Levels CompletedCost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Actions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICCost per Actions App Custom Event.Fb Mobile Searchfacebook;
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completionfacebook;
cost_per_action_type_app_custom_event_otherNUMERICCost per Mobile App - Otherfacebook;
cost_per_action_type_checkinNUMERICCost per Check-InsCost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
cost_per_action_type_click_to_call_call_confirmNUMERICCost per Call Confirmation ClicksCost per The number of call confirmation clicks attributed to your ads.facebook;
cost_per_action_type_commentNUMERICCost per Post CommentsCost per The number of comments on your ads.facebook;
cost_per_action_type_complete_registrationNUMERICCost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_initiate_checkoutNUMERICCost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_landing_page_viewNUMERICCost per Landing Page ViewsCost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.facebook;
cost_per_action_type_leadNUMERICCost per LeadsCost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_likeNUMERICCost per Page LikesCost per The number of likes of your Facebook Page attributed to your ads.facebook;
NUMERICCost per Link ClicksCost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.facebook;
cost_per_action_type_mobile_app_installNUMERICCost per Mobile App InstallsCost per The number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Website Adds of Payment InfoCost per The number of add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Website Adds to CartCost per The number of add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Website Adds to WishlistCost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Website Registrations CompletedCost per The number of complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_customNUMERICCost per Custom EventsCost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Website Checkouts InitiatedCost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Website LeadsCost per The number of lead events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Website PurchasesCost per The number of purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICCost per Website SearchesCost per The number of search events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Website Content ViewsCost per The number of view content events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_omni_achievement_unlockedNUMERICCost per Achievements UnlockedCost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_activate_appNUMERICCost per App ActivationsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_add_to_cartNUMERICOmni Cost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_app_installNUMERICCost per App InstallsCost per The number of app installs that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_omni_complete_registrationNUMERICOmni Cost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_customNUMERICCost per Actions Omni Customfacebook;
cost_per_action_type_omni_initiated_checkoutNUMERICOmni Cost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_level_achievedNUMERICCost per Levels AchievedCost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_purchaseNUMERICCost per PurchasesCost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_rateNUMERICCost per Ratings SubmittedCost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
NUMERICOmni Cost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_spend_creditsNUMERICCost per Credit SpendsCost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.facebook;
cost_per_action_type_omni_tutorial_completionNUMERICCost per Tutorials CompletedCost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_view_contentNUMERICOmni Cost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_onsite_conversion_flow_completeNUMERICCost per On-Facebook Workflow CompletionsCost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_lead_groupedNUMERICCost per On-Facebook LeadsCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_messaging_blockNUMERICCost per Blocked Messaging ConnectionsCost per The number of times that people blocked a messaging connection with your business, attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_messaging_conversation_started_7dNUMERICCost per New Messaging ConnectionsCost per The number of people your business added as messaging connections, attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_post_saveNUMERICCost per Post SavesCost per The total number of times your ad has been saved.facebook;
cost_per_action_type_onsite_conversion_purchaseNUMERICCost per On-Facebook PurchasesCost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
cost_per_action_type_onsite_web_add_to_cartNUMERICCost per Actions Onsite Web Add To Cartfacebook;
cost_per_action_type_onsite_web_app_add_to_cartNUMERICCost per Actions Onsite Web App Add To Cartfacebook;
cost_per_action_type_onsite_web_app_purchaseNUMERICCost per Actions Onsite Web App Purchasefacebook;
cost_per_action_type_onsite_web_purchaseNUMERICCost per Actions Onsite Web Purchasefacebook;
cost_per_action_type_page_engagementNUMERICCost per Page EngagementCost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.facebook;
cost_per_action_type_photo_viewNUMERICCost per Photo ViewsCost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
cost_per_action_type_postNUMERICCost per Post SharesCost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.facebook;
cost_per_action_type_post_engagementNUMERICCost per Post EngagementCost per The total number of actions that people take involving your ads.facebook;
cost_per_action_type_post_reactionNUMERICCost per Post ReactionsCost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.facebook;
cost_per_action_type_rsvpNUMERICCost per Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICCost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_video_viewNUMERICCost per 3-Second Video PlaysCost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.facebook;
cost_per_action_type_view_contentNUMERICCost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_conversion_ad_click_mobile_appNUMERICCost per mobile app ad click conversionCost per mobile app ad click conversionfacebook;
cost_per_conversion_ad_impression_mobile_appNUMERICCost per mobile app ad impression conversionCost per mobile app ad impression conversionfacebook;
cost_per_conversion_cancel_subscription_mobile_appNUMERICCost per mobile app cancel subscription conversionCost per mobile app cancel subscription conversionfacebook;
cost_per_conversion_cancel_subscription_offlineNUMERICCost per offline cancel subscription conversionCost per offline cancel subscription conversionfacebook;
cost_per_conversion_cancel_subscription_totalNUMERICCost per cancel subscription conversionCost per cancel subscription conversionfacebook;
cost_per_conversion_cancel_subscription_websiteNUMERICCost per website cancel subscription conversionCost per website cancel subscription conversionfacebook;
cost_per_conversion_contact_mobile_appNUMERICCost per mobile app contact conversionCost per mobile app contact conversionfacebook;
cost_per_conversion_contact_offlineNUMERICCost per offline contact conversionCost per offline contact conversionfacebook;
cost_per_conversion_contact_totalNUMERICCost per contact conversionCost per contact conversionfacebook;
cost_per_conversion_contact_websiteNUMERICCost per website contact conversionCost per website contact conversionfacebook;
cost_per_conversion_customize_product_mobile_appNUMERICCost per mobile app customize product conversionCost per mobile app customize product conversionfacebook;
cost_per_conversion_customize_product_offlineNUMERICCost per offline customize product conversionCost per offline customize product conversionfacebook;
cost_per_conversion_customize_product_totalNUMERICCost per customize product conversionCost per customize product conversionfacebook;
cost_per_conversion_customize_product_websiteNUMERICCost per website customize product conversionCost per website customize product conversionfacebook;
cost_per_conversion_donate_mobile_appNUMERICCost per mobile app donate conversionCost per mobile app donate conversionfacebook;
cost_per_conversion_donate_offlineNUMERICCost per offline donate conversionCost per offline donate conversionfacebook;
cost_per_conversion_donate_on_facebookNUMERICCost per donate on facebook conversionCost per donate on facebook conversionfacebook;
cost_per_conversion_donate_totalNUMERICCost per donate conversionCost per donate conversionfacebook;
cost_per_conversion_donate_websiteNUMERICCost per website donate conversionCost per website donate conversionfacebook;
cost_per_conversion_find_location_mobile_appNUMERICCost per mobile app find location conversionCost per mobile app find location conversionfacebook;
cost_per_conversion_find_location_offlineNUMERICCost per offline find location conversionCost per offline find location conversionfacebook;
cost_per_conversion_find_location_totalNUMERICCost per find location conversionCost per find location conversionfacebook;
cost_per_conversion_find_location_websiteNUMERICCost per website find location conversionCost per website find location conversionfacebook;
cost_per_conversion_recurring_subscription_payment_mobile_appNUMERICCost per mobile app recurring subscription payment conversionCost per mobile app recurring subscription payment conversionfacebook;
cost_per_conversion_recurring_subscription_payment_offlineNUMERICCost per offline recurring subscription payment conversionCost per offline recurring subscription payment conversionfacebook;
cost_per_conversion_recurring_subscription_payment_totalNUMERICCost per recurring subscription payment conversionCost per recurring subscription payment conversionfacebook;
cost_per_conversion_recurring_subscription_payment_websiteNUMERICCost per website recurring subscription payment conversionCost per website recurring subscription payment conversionfacebook;
cost_per_conversion_schedule_mobile_appNUMERICCost per mobile app schedule conversionCost per mobile app schedule conversionfacebook;
cost_per_conversion_schedule_offlineNUMERICCost per offline schedule conversionCost per offline schedule conversionfacebook;
cost_per_conversion_schedule_totalNUMERICCost per schedule conversionCost per schedule conversionfacebook;
cost_per_conversion_schedule_websiteNUMERICCost per website schedule conversionCost per website schedule conversionfacebook;
cost_per_conversion_start_trial_mobile_appNUMERICCost per mobile app start trial conversionCost per mobile app start trial conversionfacebook;
cost_per_conversion_start_trial_offlineNUMERICCost per offline start trial conversionCost per offline start trial conversionfacebook;
cost_per_conversion_start_trial_totalNUMERICCost per start trial conversionCost per start trial conversionfacebook;
cost_per_conversion_start_trial_websiteNUMERICCost per website start trial conversionCost per website start trial conversionfacebook;
cost_per_conversion_submit_application_mobile_appNUMERICCost per mobile app submit application conversionCost per mobile app submit application conversionfacebook;
cost_per_conversion_submit_application_offlineNUMERICCost per offline submit application conversionCost per offline submit application conversionfacebook;
cost_per_conversion_submit_application_on_facebookNUMERICCost per submit application on facebook conversionCost per submit application on facebook conversionfacebook;
cost_per_conversion_submit_application_totalNUMERICCost per submit application conversionCost per submit application conversionfacebook;
cost_per_conversion_submit_application_websiteNUMERICCost per website submit application conversionCost per website submit application conversionfacebook;
cost_per_conversion_subscribe_mobile_appNUMERICCost per mobile app subscribe conversionCost per mobile app subscribe conversionfacebook;
cost_per_conversion_subscribe_offlineNUMERICCost per offline subscribe conversionCost per offline subscribe conversionfacebook;
cost_per_conversion_subscribe_totalNUMERICCost per subscribe conversionCost per subscribe conversionfacebook;
cost_per_conversion_subscribe_websiteNUMERICCost per website subscribe conversionCost per website subscribe conversionfacebook;
cost_per_estimated_ad_recallersNUMERICCost per Estimated Ad Recall LiftCost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook;
cost_per_outbound_click_outbound_clickNUMERICCost per Outbound ClicksCost per The number of clicks on links that take people off Facebook-owned properties.facebook;
cost_per_thruplay_video_viewNUMERICCost per ThruPlaysCost per The number of times your video was played to completion, or for at least 15 seconds.facebook;
cost_per_unique_action_click_to_call_call_confirmNUMERICCost per Unique Call Confirmation ClicksCost per The number of call confirmation clicks attributed to your ads.facebook;
cost_per_unique_action_type_add_payment_infoNUMERICCost per Unique Adds of Payment InfoCost per The estimated number of people who submitted payment info.facebook;
cost_per_unique_action_type_add_to_cartNUMERICCost per Unique Actions Add To Cartfacebook;
cost_per_unique_action_type_add_to_wishlistNUMERICCost per Unique Adds to WishlistCost per The estimated number of people who added items to their wishlist.facebook;
cost_per_unique_action_type_app_custom_eventNUMERICCost per Unique Actions App Custom Eventfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate Appfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Infofacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cartfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registrationfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content Viewfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achievedfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICCost per Unique Actions App Custom Event.Fb Mobile Searchfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook;
cost_per_unique_action_type_app_custom_event_otherNUMERICCost per Unique Actions App Custom Event.Otherfacebook;
cost_per_unique_action_type_checkinNUMERICCost per Unique Check-InsCost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
cost_per_unique_action_type_commentNUMERICCost per Unique Post CommentsCost per The number of people with comments on your ads.facebook;
cost_per_unique_action_type_complete_registrationNUMERICCost per Unique Registrations CompletedCost per The estimated number of people who registered.facebook;
cost_per_unique_action_type_initiate_checkoutNUMERICCost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.facebook;
cost_per_unique_action_type_landing_page_viewNUMERICCost per Unique Landing Page ViewsCost per The number of people who caused a landing page view.facebook;
cost_per_unique_action_type_leadNUMERICCost per Unique LeadsCost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
cost_per_unique_action_type_likeNUMERICCost per Unique Page LikesCost per The number of people with likes of your Facebook Page attributed to your ads.facebook;
NUMERICCost per Unique Link ClicksCost per The number of people who performed a link click.facebook;
cost_per_unique_action_type_mobile_app_installNUMERICCost per Unique Mobile App InstallsCost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversionNUMERIC(Deprecated) Cost per Unique Website ConversionsCost per The number of unique people who with conversion events attributed to your ads (estimated)facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Unique Website Adds of Payment InfoCost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Unique Website Adds to CartCost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Unique Website Adds to WishlistCost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Unique Website Registrations CompletedCost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Unique Website Checkouts InitiatedCost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Unique Website LeadsCost per The number of people with lead events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Unique Website PurchasesCost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICCost per Unique Website SearchesCost per The number of people with search events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Unique Website Content ViewsCost per The number of people with view content events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_omni_achievement_unlockedNUMERICCost per Unique Achievements UnlockedCost per The estimated number of people who unlocked achievements.facebook;
cost_per_unique_action_type_omni_activate_appNUMERICCost per Unique App ActivationsCost per The estimated number of people who performed app activations.facebook;
cost_per_unique_action_type_omni_add_to_cartNUMERICCost per Unique Adds to CartCost per The estimated number of people who added items to their cart.facebook;
cost_per_unique_action_type_omni_app_installNUMERICCost per Unique App InstallsCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_omni_complete_registrationNUMERICOmni Cost per Unique Registrations CompletedCost per The estimated number of people who registered.facebook;
cost_per_unique_action_type_omni_customNUMERICCost per Unique Actions Omni Customfacebook;
cost_per_unique_action_type_omni_initiated_checkoutNUMERICOmni Cost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.facebook;
cost_per_unique_action_type_omni_level_achievedNUMERICCost per Unique Levels CompletedCost per The estimated number of people who achieved levels.facebook;
cost_per_unique_action_type_omni_purchaseNUMERICCost per Unique PurchasesCost per The estimated number of people who completed at least one purchase.facebook;
cost_per_unique_action_type_omni_rateNUMERICCost per Unique Ratings SubmittedCost per The estimated number of people who submitted ratings.facebook;
NUMERICCost per Unique SearchesCost per The estimated number of people who searched.facebook;
cost_per_unique_action_type_omni_spend_creditsNUMERICCost per Unique Credit SpendsCost per The estimated number of people who spent credits.facebook;
cost_per_unique_action_type_omni_tutorial_completionNUMERICCost per Unique Tutorials CompletedCost per The estimated number of people who completed tutorials.facebook;
cost_per_unique_action_type_omni_view_contentNUMERICOmni Cost per Unique Content ViewsCost per The estimated number of people who viewed content.facebook;
cost_per_unique_action_type_onsite_conversion_flow_completeNUMERICCost per Unique On-Facebook Workflow CompletionsCost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
cost_per_unique_action_type_onsite_conversion_lead_groupedNUMERICCost per Unique On-Facebook LeadsCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
cost_per_unique_action_type_onsite_conversion_messaging_blockNUMERICCost per Unique Blocked Messaging ConnectionsCost per The number of people that blocked a messaging connection with your business, attributed to your ads.facebook;
cost_per_unique_action_type_onsite_conversion_purchaseNUMERICCost per Unique On-Facebook PurchasesCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_onsite_web_add_to_cartNUMERICCost per Unique Actions Onsite Web Add To Cartfacebook;
cost_per_unique_action_type_onsite_web_app_add_to_cartNUMERICCost per Unique Actions Onsite Web App Add To Cartfacebook;
cost_per_unique_action_type_onsite_web_app_purchaseNUMERICCost per Unique Actions Onsite Web App Purchasefacebook;
cost_per_unique_action_type_onsite_web_purchaseNUMERICCost per Unique Actions Onsite Web Purchasefacebook;
cost_per_unique_action_type_page_engagementNUMERICCost per Unique Page EngagementCost per The number of people who took action on your Facebook Page and its posts, attributed to your ads.facebook;
cost_per_unique_action_type_photo_viewNUMERICCost per Unique Photo ViewsCost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
cost_per_unique_action_type_post_engagementNUMERICCost per Unique Post EngagementCost per The total number of people who took actions involving your ads.facebook;
cost_per_unique_action_type_post_reactionNUMERICCost per Unique Post ReactionsCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_purchaseNUMERICCost per Unique Actions Purchasefacebook;
cost_per_unique_action_type_rsvpNUMERICCost per Unique Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICCost per Unique Actions Searchfacebook;
cost_per_unique_action_type_video_viewNUMERICCost per Unique 3-Second Continuous Video PlaysCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_view_contentNUMERICCost per Unique Content ViewsCost per The estimated number of people who viewed content.facebook;
cost_per_unique_clickNUMERICCost per Unique ClicksCost per The number of people who performed a click (all).facebook;
cost_per_unique_outbound_click_outbound_clickNUMERICCost per Unique Outbound ClicksCost per The number of people who performed an outbound click.facebook;
cppNUMERICCost per 1,000 People ReachedThe average cost to reach 1,000 people.facebook;
currencyTEXTCurrencyCurrency that is used by your ad account.facebook; google_ads; bing; cm360; adjust; pinterest; linkedin; tiktok; rakuten_advertising; stripe; taboola; twitter; profitwell; snapchat; awin; apple_search_ads; criteo;
custom_conversion_action_countNUMERICCustom conversion action countThe number of custom conversion actionsfacebook;
custom_conversion_action_nameTEXTCustom conversion action nameThe name of the custom conversion actionfacebook;
date_startDATEReporting StartsThe start date for your data. This is controlled by the date range you've selected for your reporting view.facebook; facebook_leads;
date_stopDATEReporting EndsThe end date for your data. This is controlled by the date range you've selected for your reporting view.facebook; facebook_leads;
description_assetTEXTID of description assetThe ID of the description asset involved in impression, click or action.facebook;
desktop_feed_standard_preview_urlTEXTDesktop Feed Standard Preview URLURL to a preview of the ad, as seen in the desktop feed standard placementfacebook;
device_platformTEXTDevice platformThe type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.facebook;
dmaTEXTDesignated Market AreaDMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.facebook; appsflyer; snapchat;
effective_instagram_media_idTEXTInstagram Post IDThe ID of an Instagram post to use in an ad.facebook;
effective_instagram_story_idTEXTInstagram Story IDUsed for Instagram Ads. The ID of an Instagram post to display as an Instagram ad.facebook;
effective_object_story_idTEXTFacebook Post IDThe ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page postfacebook;
effective_statusTEXTEffective StatusThe effective status of the ad.The status could be effective either because of its own status, or the status of its parent campaign.facebook;
estimated_ad_recall_ratePERCENTEstimated Ad Recall Lift RateThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook;
estimated_ad_recallersNUMERICEstimated Ad Recall LiftAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook;
facebook_story_mobile_preview_urlTEXTFacebook Story Mobile Preview URLURL to a preview of the ad, as seen in the facebook story mobile placementfacebook;
frequencyNUMERICFrequencyThe average number of times each person saw your ad.facebook; pinterest; tiktok; snapchat;
frequency_valueTEXTNumber of frequencyThe number of times an ad in your Reach and Frequency campaign was served to each person.facebook;
hourly_stats_aggregated_by_advertiser_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the advertiser's time zone.Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM.facebook;
hourly_stats_aggregated_by_audience_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the audiences' time zone.Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM.facebook;
image_assetTEXTID of image assetThe ID of the image asset involved in impression, click or action.facebook;
image_urlIMAGE_URLAd Image URLA URL for the image for this creative. We save the image at this URL to the ad account's image library.facebook;
impression_deviceTEXTThe device where your last ad was served to someoneThe device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone.facebook;
instagram_actor_idTEXTInstagram Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.facebook;
TEXTInstagram Post URLURL for a post on Instagram you want to run as an ad. Also known as Instagram media.facebook;
instagram_standard_preview_urlTEXTInstagram Standard Preview URLURL to a preview of the ad, as seen in the instagram standard placementfacebook;
instagram_story_preview_urlTEXTInstagram Story Preview URLURL to a preview of the ad, as seen in the instagram story placementfacebook;
instant_article_standard_preview_urlTEXTInstant Article Standard Preview URLURL to a preview of the ad, as seen in the instant article standard placementfacebook;
instream_video_desktop_preview_urlTEXTInstream Video Desktop Preview URLURL to a preview of the ad, as seen in the instream video desktop placementfacebook;
instream_video_mobile_preview_urlTEXTInstream Video Mobile Preview URLURL to a preview of the ad, as seen in the instream video mobile placementfacebook;
TEXTAd LinkThe link where the user is taken to upon clicking on the ad.facebook;
NUMERICLink ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate)facebook;
TEXTID of the URL assetThe ID of the URL asset involved in impression, click or action.facebook;
TEXTWebsite URL of the URL assetThe website URL of the URL asset involved in impression, click or action.facebook;
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchaseNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchasefacebook;
mobile_feed_basic_preview_urlTEXTMobile Feed Basic Preview URLURL to a preview of the ad, as seen in the mobile feed basic placementfacebook;
mobile_feed_standard_preview_urlTEXTMobile Feed Standard Preview URLURL to a preview of the ad, as seen in the mobile feed standard placementfacebook;
objectiveTEXTObjectiveThe objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads.facebook; tiktok; twitter; snapchat;
outbound_clicks_ctr_outbound_clickPERCENTOutbound CTRThe percentage of times people saw your ad and performed an outbound click.facebook;
outbound_clicks_outbound_clickNUMERICOutbound ClicksThe number of clicks on links that take people off Facebook-owned properties.facebook;
place_page_idTEXTThe ID of the place pageThe ID of the place page involved in impression or click.facebook;
platform_positionTEXTWhere your ad was shown within a platformWhere your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed.facebook;
product_idTEXTThe ID and name of the productThe ID and name of the product involved in impression, click, or action.facebook; bing; shopify; bling; shiphero; google_search_ads;
publisher_platformTEXTPlatform your ad was shownWhich platform your ad was shown, for example on Facebook, Instagram, or Audience Network.facebook;
reachNUMERICReachThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.facebook; instagram; pinterest; tiktok; criteo;
spendNUMERICAmount SpentThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.facebook; google_ads; bing; adroll; dv360; cm360; adjust; google_ad_manager; pinterest; linkedin; tiktok; reddit; taboola; twitter; appsflyer; outbrain; snapchat; quora; awin; stackadapt; appnexus; apple_search_ads; criteo; google_search_ads;
statusTEXTStatusThe status of the ad.facebook; google_ads; adalyser; facebook_organic; stripe; klaviyo; profitwell; zendesk_support; zendesk; google_search_ads; sendinblue;
thumbnail_urlIMAGE_URLThumbnail URLURL for a thumbnail image for this ad creative.facebook;
titleTEXTLink Ad TitleTitle for link ad, which does not belong to a page.facebook; google_ads; facebook_organic; klaviyo;
title_assetTEXTID of the title assetThe ID of the title asset involved in impression, click or action.facebook;
totalcostNUMERICTotal CostThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate)facebook; google_ads; adform; bing; adroll; dv360; cm360; adjust; google_ad_manager; pinterest; linkedin; tiktok; reddit; taboola; twitter; appsflyer; yahoo_japan; outbrain; snapchat; quora; awin; stackadapt; rtbhouse; appnexus; apple_search_ads; criteo;
unique_actions_add_payment_infoNUMERICUnique Adds of Payment InfoThe estimated number of people who submitted payment info.facebook;
unique_actions_add_to_cartNUMERICUnique Actions Add To Cartfacebook;
unique_actions_add_to_wishlistNUMERICUnique Adds to WishlistThe estimated number of people who added items to their wishlist.facebook;
unique_actions_app_custom_eventNUMERICUnique Actions App Custom Eventfacebook;
unique_actions_app_custom_event_fb_mobile_activate_appNUMERICUnique Actions App Custom Event.Fb Mobile Activate Appfacebook;
unique_actions_app_custom_event_fb_mobile_add_payment_infoNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Infofacebook;
unique_actions_app_custom_event_fb_mobile_add_to_cartNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cartfacebook;
unique_actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook;
unique_actions_app_custom_event_fb_mobile_complete_registrationNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registrationfacebook;
unique_actions_app_custom_event_fb_mobile_content_viewNUMERICUnique Actions App Custom Event.Fb Mobile Content Viewfacebook;
unique_actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
unique_actions_app_custom_event_fb_mobile_level_achievedNUMERICUnique Actions App Custom Event.Fb Mobile Level Achievedfacebook;
unique_actions_app_custom_event_fb_mobile_purchaseNUMERICUnique Actions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICUnique Actions App Custom Event.Fb Mobile Searchfacebook;
unique_actions_app_custom_event_fb_mobile_tutorial_completionNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook;
unique_actions_app_custom_event_otherNUMERICUnique Actions App Custom Event.Otherfacebook;
unique_actions_checkinNUMERICUnique Check-InsThe number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
unique_actions_click_to_call_call_confirmNUMERICUnique Call Confirmation ClicksThe number of call confirmation clicks attributed to your ads.facebook;
unique_actions_commentNUMERICUnique Post CommentsThe number of people with comments on your ads.facebook;
unique_actions_complete_registrationNUMERICUnique Registrations CompletedThe estimated number of people who registered.facebook;
unique_actions_initiate_checkoutNUMERICUnique Checkouts InitiatedThe estimated number of people who initiated checkouts.facebook;
unique_actions_landing_page_viewNUMERICUnique Landing Page ViewsThe number of people who caused a landing page view.facebook;
unique_actions_leadNUMERICUnique LeadsThe number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
unique_actions_likeNUMERICUnique Page LikesThe number of people with likes of your Facebook Page attributed to your ads.facebook;
NUMERICUnique Link ClicksThe number of people who performed a link click.facebook;
unique_actions_mobile_app_installNUMERICUnique Mobile App InstallsThe number of people with installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
unique_actions_offsite_conversionNUMERIC(Deprecated) Unique Website ConversionsThe number of unique people who with conversion events attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICUnique Website Adds of Payment InfoThe number of people with add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICUnique Website Adds to CartThe number of people with add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICUnique Website Adds to WishlistThe number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_complete_registrationNUMERICUnique Website Registrations CompletedThe number of people with complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICUnique Website Checkouts InitiatedThe number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_leadNUMERICUnique Website LeadsThe number of people with lead events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_purchaseNUMERICUnique Website PurchasesThe number of people with purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICUnique Website SearchesThe number of people with search events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_view_contentNUMERICUnique Website Content ViewsThe number of people with view content events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_omni_achievement_unlockedNUMERICUnique Achievements UnlockedThe estimated number of people who unlocked achievements.facebook;
unique_actions_omni_activate_appNUMERICUnique App ActivationsThe estimated number of people who performed app activations.facebook;
unique_actions_omni_add_to_cartNUMERICUnique Adds to CartThe estimated number of people who added items to their cart.facebook;
unique_actions_omni_app_installNUMERICUnique App InstallsThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_omni_complete_registrationNUMERICOmni Unique Registrations CompletedThe estimated number of people who registered.facebook;
unique_actions_omni_customNUMERICUnique Actions Omni Customfacebook;
unique_actions_omni_initiated_checkoutNUMERICUnique Omni Checkouts InitiatedThe estimated number of people who initiated checkouts.facebook;
unique_actions_omni_level_achievedNUMERICUnique Levels CompletedThe estimated number of people who achieved levels.facebook;
unique_actions_omni_purchaseNUMERICOmni Unique PurchasesThe estimated number of people who completed at least one purchase.facebook;
unique_actions_omni_rateNUMERICUnique Ratings SubmittedThe estimated number of people who submitted ratings.facebook;
NUMERICUnique SearchesThe estimated number of people who searched.facebook;
unique_actions_omni_spend_creditsNUMERICUnique Credit SpendsThe estimated number of people who spent credits.facebook;
unique_actions_omni_tutorial_completionNUMERICUnique Tutorials CompletedThe estimated number of people who completed tutorials.facebook;
unique_actions_omni_view_contentNUMERICUnique Omni Content ViewsThe estimated number of people who viewed content.facebook;
unique_actions_onsite_conversion_flow_completeNUMERICUnique On-Facebook Workflow CompletionsThe number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
unique_actions_onsite_conversion_lead_groupedNUMERICUnique On-Facebook LeadsThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
unique_actions_onsite_conversion_messaging_blockNUMERICUnique Blocked Messaging ConnectionsThe number of people that blocked a messaging connection with your business, attributed to your ads.facebook;
unique_actions_onsite_conversion_purchaseNUMERICUnique On-Facebook PurchasesThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_onsite_web_add_to_cartNUMERICUnique Actions Onsite Web Add To Cartfacebook;
unique_actions_onsite_web_app_add_to_cartNUMERICUnique Actions Onsite Web App Add To Cartfacebook;
unique_actions_onsite_web_app_purchaseNUMERICUnique Actions Onsite Web App Purchasefacebook;
unique_actions_onsite_web_purchaseNUMERICUnique Actions Onsite Web Purchasefacebook;
unique_actions_page_engagementNUMERICUnique Page EngagementThe number of people who took action on your Facebook Page and its posts, attributed to your ads.facebook;
unique_actions_photo_viewNUMERICUnique Photo ViewsThe number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
unique_actions_post_engagementNUMERICUnique Post EngagementThe total number of people who took actions involving your ads.facebook;
unique_actions_post_reactionNUMERICUnique Post ReactionsThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_purchaseNUMERICUnique Actions Purchasefacebook;
unique_actions_rsvpNUMERICUnique Event ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICUnique Actions Searchfacebook;
unique_actions_video_viewNUMERICUnique 3-Second Continuous Video PlaysThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_view_contentNUMERICUnique Content ViewsThe estimated number of people who viewed content.facebook;
unique_clicksNUMERICUnique ClicksThe number of people who performed a click (all).facebook; mailchimp; sendinblue;
unique_ctrPERCENTUnique CTRThe percentage of people who saw your ad and performed a unique click (all).facebook;
PERCENTUnique Link Clicks CTRThe percentage of people who saw your ad and performed a link click.facebook;
unique_outbound_clicks_ctr_outbound_clickPERCENTUnique Outbound CTRThe percentage of people who saw your ad and performed an outbound click.facebook;
unique_outbound_clicks_outbound_clickNUMERICUnique Outbound ClicksThe number of people who performed an outbound click.facebook;
url_tagsTEXTURL TagsA set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only.facebook;
video_30_sec_watched_actions_video_viewNUMERICVideo 30 Sec Watched ActionsThe number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds.facebook;
video_avg_time_watched_actions_video_viewNUMERICVideo Average Play TimeThe average time a video was played, including any time spent replaying the video for a single impression.facebook;
video_p100_watched_actions_video_viewNUMERICVideo Watched at 100 percentThe number of times your video was played at 100% of its length, including plays that skipped to this point.facebook;
video_p25_watched_actions_video_viewNUMERICVideo Watched at 25 percentThe number of times your video was played at 25% of its length, including plays that skipped to this point.facebook;
video_p50_watched_actions_video_viewNUMERICVideo Watched at 50 percentThe number of times your video was played at 50% of its length, including plays that skipped to this point.facebook;
video_p75_watched_actions_video_viewNUMERICVideo Watched at 75 percentThe number of times your video was played at 75% of its length, including plays that skipped to this point.facebook;
video_p95_watched_actions_video_viewNUMERICVideo Plays at 95 percentThe number of times your video was played at 95% of its length, including plays that skipped to this point.facebook;
video_play_actions_video_viewNUMERICVideo PlaysThe number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.facebook;
video_thruplay_watched_actions_video_viewNUMERICThruPlay actionsThe number of times your video was played to completion, or for at least 15 seconds.facebook;
PERCENTWebsite CTR link clickThe percentage of times people saw your ad and performed a link click.facebook;
website_purchase_roas_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchase ROASThe total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.facebook;
absolute_top_impression_percentageNUMERICAbsolute top impression percentageSearch absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.google_ads; yahoo_japan; google_search_ads;
access_reasonTEXTAccess reasonIndicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only.google_ads;
accessible_bidding_strategyTEXTAccessible bidding strategyResource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.google_ads;
accessible_bidding_strategy_idNUMERICAccessible bidding strategy idThe ID of the bidding strategy.google_ads;
accessible_bidding_strategy_maximize_conversion_value_target_roasNUMERICAccessible bidding strategy maximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads;
accessible_bidding_strategy_maximize_conversions_target_cpa_microsNUMERICAccessible bidding strategy maximize conversions target cpa microsThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.google_ads;
accessible_bidding_strategy_nameTEXTAccessible bidding strategy nameThe name of the bidding strategy.google_ads;
accessible_bidding_strategy_owner_customer_idNUMERICAccessible bidding strategy owner customer idThe ID of the Customer which owns the bidding strategy.google_ads;
accessible_bidding_strategy_owner_descriptive_nameTEXTAccessible bidding strategy owner descriptive namedescriptive_name of the Customer which owns the bidding strategy.google_ads;
accessible_bidding_strategy_resource_nameTEXTAccessible bidding strategy resource nameThe resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}google_ads;
accessible_bidding_strategy_target_cpa_target_cpa_microsNUMERICAccessible bidding strategy target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads;
accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads;
accessible_bidding_strategy_target_impression_share_locationTEXTAccessible bidding strategy target impression share locationThe targeted location on the search results page.google_ads;
accessible_bidding_strategy_target_impression_share_location_fraction_microsNUMERICAccessible bidding strategy target impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads;
accessible_bidding_strategy_target_roas_target_roasNUMERICAccessible bidding strategy target roas target roasThe chosen revenue (based on conversion data) per unit of spend.google_ads;
accessible_bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads;
accessible_bidding_strategy_target_spend_target_spend_microsNUMERICAccessible bidding strategy target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads;
accessible_bidding_strategy_typeTEXTAccessible bidding strategy typeThe type of the bidding strategy.google_ads;
account_currency_codeTEXTAccount currency codeThe currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.google_ads; cm360; google_search_ads;
account_descriptive_nameTEXTAccount descriptive nameOptional, non-unique descriptive name of the customer.google_ads;
account_time_zoneTEXTAccount time zoneThe local timezone ID of the customer.google_ads; google_search_ads;
account_user_list_statusTEXTAccount user list statusIndicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED.google_ads;
action_itemsTEXTAction itemsA list of recommendations to improve the ad strength. For example, a recommendation could be "Try adding a few more unique headlines or unpinning some assets.".google_ads;
active_view_cpmNUMERICActive view cpmAverage cost of viewable impressions (active_view_impressions).google_ads;
active_view_ctrNUMERICActive view ctrActive view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network.google_ads;
active_view_impressionsNUMERICActive view impressionsA measurement of how often your ad has become viewable on a Display Network site.google_ads;
active_view_measurabilityNUMERICActive view measurabilityThe ratio of impressions that could be measured by Active View over the number of served impressions.google_ads;
active_view_measurable_costNUMERICActive view measurable costThe cost of the impressions you received that were measurable by Active View.google_ads;
active_view_measurable_cost_microsNUMERICActive view measurable cost microsThe cost of the impressions you received that were measurable by Active View.google_ads;
active_view_measurable_impressionsNUMERICActive view measurable impressionsThe number of times your ads are appearing on placements in positions where they can be seen.google_ads; cm360;
active_view_viewabilityNUMERICActive view viewabilityThe percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).google_ads;
activity_account_idNUMERICActivity account idActivity account ID.google_ads;
activity_ratingNUMERICActivity ratingActivity rating.google_ads;
BOOLEANAd added by google adsIndicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.google_ads;
ad_app_ad_descriptionsTEXTAd app ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_app_ad_headlinesTEXTAd app ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_app_ad_html5_media_bundlesTEXTAd app ad html5 media bundlesList of media bundle assets that may be used with the ad.google_ads;
ad_app_ad_html5_media_bundles_assetTEXTAd app ad html5 media bundles assetThe Asset resource name of this media bundle.google_ads;
ad_app_ad_imagesTEXTAd app ad imagesList of image assets that may be displayed with the ad.google_ads;
ad_app_ad_images_assetTEXTAd app ad images assetThe Asset resource name of this image.google_ads;
ad_app_ad_mandatory_ad_textTEXTAd app ad mandatory ad textMandatory ad text.google_ads;
ad_app_ad_youtube_videosTEXTAd app ad youtube videosList of YouTube video assets that may be displayed with the ad.google_ads;
ad_app_ad_youtube_videos_assetTEXTAd app ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_app_engagement_ad_descriptionsTEXTAd app engagement ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_app_engagement_ad_headlinesTEXTAd app engagement ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_app_engagement_ad_imagesTEXTAd app engagement ad imagesList of image assets that may be displayed with the ad.google_ads;
ad_app_engagement_ad_images_assetTEXTAd app engagement ad images assetThe Asset resource name of this image.google_ads;
ad_app_engagement_ad_videosTEXTAd app engagement ad videosList of video assets that may be displayed with the ad.google_ads;
ad_app_engagement_ad_videos_assetTEXTAd app engagement ad videos assetThe Asset resource name of this video.google_ads;
ad_app_pre_registration_ad_descriptionsTEXTAd app pre registration ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_app_pre_registration_ad_headlinesTEXTAd app pre registration ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_app_pre_registration_ad_imagesTEXTAd app pre registration ad imagesList of image asset IDs whose images may be displayed with the ad.google_ads;
ad_app_pre_registration_ad_images_assetTEXTAd app pre registration ad images assetThe Asset resource name of this image.google_ads;
ad_app_pre_registration_ad_youtube_videosTEXTAd app pre registration ad youtube videosList of YouTube video asset IDs whose videos may be displayed with the ad.google_ads;
ad_app_pre_registration_ad_youtube_videos_assetTEXTAd app pre registration ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_call_ad_business_nameTEXTAd call ad business nameThe business name in the ad.google_ads;
ad_call_ad_call_trackedBOOLEANAd call ad call trackedWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.google_ads;
ad_call_ad_conversion_actionTEXTAd call ad conversion actionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.google_ads;
ad_call_ad_conversion_reporting_stateTEXTAd call ad conversion reporting stateThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.google_ads;
ad_call_ad_country_codeCOUNTRYAd call ad country codeThe country code in the ad.google_ads;
ad_call_ad_description1TEXTAd call ad description1The first line of the ad's description.google_ads;
ad_call_ad_description2TEXTAd call ad description2The second line of the ad's description.google_ads;
ad_call_ad_disable_call_conversionBOOLEANAd call ad disable call conversionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.google_ads;
ad_call_ad_headline1TEXTAd call ad headline1First headline in the ad.google_ads;
ad_call_ad_headline2TEXTAd call ad headline2Second headline in the ad.google_ads;
ad_call_ad_path1TEXTAd call ad path1First part of text that can be appended to the URL in the ad. Optional.google_ads;
ad_call_ad_path2TEXTAd call ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.google_ads;
ad_call_ad_phone_numberTEXTAd call ad phone numberThe phone number in the ad.google_ads;
ad_call_ad_phone_number_verification_urlTEXTAd call ad phone number verification urlThe URL to be used for phone number verification.google_ads;
ad_destination_typeTEXTAd destination typeAd Destination type.google_ads;
ad_device_preferenceTEXTAd device preferenceThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.google_ads;
TEXTAd discovery carousel ad business nameRequired. The Advertiser/brand name.google_ads;
TEXTAd discovery carousel ad call to action textCall to action text.google_ads;
TEXTAd discovery carousel ad carousel cardsRequired. Carousel cards that will display with the ad. Min 2 max 10.google_ads;
TEXTAd discovery carousel ad carousel cards assetThe Asset resource name of this discovery carousel card.google_ads;
TEXTAd discovery carousel ad descriptionRequired. The descriptive text of the ad.google_ads;
TEXTAd discovery carousel ad headlineRequired. Headline of the ad.google_ads;
TEXTAd discovery carousel ad logo imageRequired. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).google_ads;
TEXTAd discovery carousel ad logo image assetThe Asset resource name of this image.google_ads;
ad_discovery_multi_asset_ad_business_nameTEXTAd discovery multi asset ad business nameThe Advertiser/brand name. Maximum display width is 25. Required.google_ads;
ad_discovery_multi_asset_ad_call_to_action_textTEXTAd discovery multi asset ad call to action textCall to action text.google_ads;
ad_discovery_multi_asset_ad_descriptionsTEXTAd discovery multi asset ad descriptionsThe descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.google_ads;
ad_discovery_multi_asset_ad_headlinesTEXTAd discovery multi asset ad headlinesHeadline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.google_ads;
ad_discovery_multi_asset_ad_lead_form_onlyBOOLEANAd discovery multi asset ad lead form onlyBoolean option that indicates if this ad must be served with lead form.google_ads;
ad_discovery_multi_asset_ad_logo_imagesTEXTAd discovery multi asset ad logo imagesLogo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). At least 1 and max 5 logo images can be specified.google_ads;
ad_discovery_multi_asset_ad_logo_images_assetTEXTAd discovery multi asset ad logo images assetThe Asset resource name of this image.google_ads;
ad_discovery_multi_asset_ad_marketing_imagesTEXTAd discovery multi asset ad marketing imagesMarketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20.google_ads;
ad_discovery_multi_asset_ad_marketing_images_assetTEXTAd discovery multi asset ad marketing images assetThe Asset resource name of this image.google_ads;
ad_discovery_multi_asset_ad_portrait_marketing_imagesTEXTAd discovery multi asset ad portrait marketing imagesPortrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20.google_ads;
ad_discovery_multi_asset_ad_portrait_marketing_images_assetTEXTAd discovery multi asset ad portrait marketing images assetThe Asset resource name of this image.google_ads;
ad_discovery_multi_asset_ad_square_marketing_imagesTEXTAd discovery multi asset ad square marketing imagesSquare marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20.google_ads;
ad_discovery_multi_asset_ad_square_marketing_images_assetTEXTAd discovery multi asset ad square marketing images assetThe Asset resource name of this image.google_ads;
ad_discovery_video_responsive_ad_breadcrumb1TEXTAd discovery video responsive ad breadcrumb1First part of text that appears in the ad with the displayed URL.google_ads;
ad_discovery_video_responsive_ad_breadcrumb2TEXTAd discovery video responsive ad breadcrumb2Second part of text that appears in the ad with the displayed URL.google_ads;
ad_discovery_video_responsive_ad_business_nameTEXTAd discovery video responsive ad business nameRequired. The advertiser/brand name.google_ads;
ad_discovery_video_responsive_ad_call_to_actionsTEXTAd discovery video responsive ad call to actionsAssets of type CallToActionAsset used for the "Call To Action" button.google_ads;
ad_discovery_video_responsive_ad_call_to_actions_assetTEXTAd discovery video responsive ad call to actions assetThe Asset resource name of this call to action asset.google_ads;
ad_discovery_video_responsive_ad_descriptionsTEXTAd discovery video responsive ad descriptionsList of text assets used for the description.google_ads;
ad_discovery_video_responsive_ad_headlinesTEXTAd discovery video responsive ad headlinesList of text assets used for the short headline.google_ads;
ad_discovery_video_responsive_ad_logo_imagesTEXTAd discovery video responsive ad logo imagesLogo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).google_ads;
ad_discovery_video_responsive_ad_logo_images_assetTEXTAd discovery video responsive ad logo images assetThe Asset resource name of this image.google_ads;
ad_discovery_video_responsive_ad_long_headlinesTEXTAd discovery video responsive ad long headlinesList of text assets used for the long headline.google_ads;
ad_discovery_video_responsive_ad_videosTEXTAd discovery video responsive ad videosList of YouTube video assets used for the ad.google_ads;
ad_discovery_video_responsive_ad_videos_assetTEXTAd discovery video responsive ad videos assetThe Asset resource name of this video.google_ads;
ad_display_upload_ad_display_upload_product_typeTEXTAd display upload ad display upload product typeThe product type of this ad. See comments on the enum for details.google_ads;
ad_display_upload_ad_media_bundleTEXTAd display upload ad media bundleA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.google_ads;
ad_display_upload_ad_media_bundle_assetTEXTAd display upload ad media bundle assetThe Asset resource name of this media bundle.google_ads;
ad_display_urlTEXTAd display urlThe URL that appears in the ad description for some ad formats.google_ads; google_search_ads;
ad_expanded_dynamic_search_ad_descriptionTEXTAd expanded dynamic search ad descriptionThe description of the ad.google_ads;
ad_expanded_dynamic_search_ad_description2TEXTAd expanded dynamic search ad description2The second description of the ad.google_ads;
ad_expanded_text_ad_descriptionTEXTAd expanded text ad descriptionThe description of the ad.google_ads;
ad_expanded_text_ad_description2TEXTAd expanded text ad description2The second description of the ad.google_ads;
ad_expanded_text_ad_headline_part1TEXTAd expanded text ad headline part1The first part of the ad's headline.google_ads;
ad_expanded_text_ad_headline_part2TEXTAd expanded text ad headline part2The second part of the ad's headline.google_ads;
ad_expanded_text_ad_headline_part3TEXTAd expanded text ad headline part3The third part of the ad's headline.google_ads;
ad_expanded_text_ad_path1TEXTAd expanded text ad path1The text that can appear alongside the ad's displayed URL.google_ads;
ad_expanded_text_ad_path2TEXTAd expanded text ad path2Additional text that can appear alongside the ad's displayed URL.google_ads;
ad_final_app_urlsTEXTAd final app urlsA list of final app URLs that will be used on mobile if the user has the specific app installed.google_ads;
ad_final_mobile_urlsTEXTAd final mobile urlsThe list of possible final mobile URLs after all cross-domain redirects for the ad.google_ads;
ad_final_url_suffixTEXTAd final url suffixThe suffix to use when constructing a final URL.google_ads;
ad_final_urlsTEXTAd final urlsThe list of possible final URLs after all cross-domain redirects for the ad.google_ads;
ad_groupTEXTAd group pathThe ad group to which the criterion belongs.google_ads; pinterest; google_search_ads;
ad_group_adTEXTAd group adThe ad group ad to which the asset is linked.google_ads;
ad_group_ad_action_itemsTEXTAd group ad action itemsA list of recommendations to improve the ad strength. For example, a recommendation could be "Try adding a few more unique headlines or unpinning some assets.".google_ads;
ad_group_ad_ad_added_by_google_adsBOOLEANAd group ad ad added by google adsIndicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.google_ads;
ad_group_ad_ad_app_ad_descriptionsTEXTAd group ad ad app ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_group_ad_ad_app_ad_headlinesTEXTAd group ad ad app ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_group_ad_ad_app_ad_html5_media_bundlesTEXTAd group ad ad app ad html5 media bundlesList of media bundle assets that may be used with the ad.google_ads;
ad_group_ad_ad_app_ad_html5_media_bundles_assetTEXTAd group ad ad app ad html5 media bundles assetThe Asset resource name of this media bundle.google_ads;
ad_group_ad_ad_app_ad_imagesTEXTAd group ad ad app ad imagesList of image assets that may be displayed with the ad.google_ads;
ad_group_ad_ad_app_ad_images_assetTEXTAd group ad ad app ad images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_app_ad_mandatory_ad_textTEXTAd group ad ad app ad mandatory ad textMandatory ad text.google_ads;
ad_group_ad_ad_app_ad_youtube_videosTEXTAd group ad ad app ad youtube videosList of YouTube video assets that may be displayed with the ad.google_ads;
ad_group_ad_ad_app_ad_youtube_videos_assetTEXTAd group ad ad app ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_app_engagement_ad_descriptionsTEXTAd group ad ad app engagement ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_group_ad_ad_app_engagement_ad_headlinesTEXTAd group ad ad app engagement ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_group_ad_ad_app_engagement_ad_imagesTEXTAd group ad ad app engagement ad imagesList of image assets that may be displayed with the ad.google_ads;
ad_group_ad_ad_app_engagement_ad_images_assetTEXTAd group ad ad app engagement ad images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_app_engagement_ad_videosTEXTAd group ad ad app engagement ad videosList of video assets that may be displayed with the ad.google_ads;
ad_group_ad_ad_app_engagement_ad_videos_assetTEXTAd group ad ad app engagement ad videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_app_pre_registration_ad_descriptionsTEXTAd group ad ad app pre registration ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_group_ad_ad_app_pre_registration_ad_headlinesTEXTAd group ad ad app pre registration ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_group_ad_ad_app_pre_registration_ad_imagesTEXTAd group ad ad app pre registration ad imagesList of image asset IDs whose images may be displayed with the ad.google_ads;
ad_group_ad_ad_app_pre_registration_ad_images_assetTEXTAd group ad ad app pre registration ad images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_app_pre_registration_ad_youtube_videosTEXTAd group ad ad app pre registration ad youtube videosList of YouTube video asset IDs whose videos may be displayed with the ad.google_ads;
ad_group_ad_ad_app_pre_registration_ad_youtube_videos_assetTEXTAd group ad ad app pre registration ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_call_ad_business_nameTEXTAd group ad ad call ad business nameThe business name in the ad.google_ads;
ad_group_ad_ad_call_ad_call_trackedBOOLEANAd group ad ad call ad call trackedWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.google_ads;
ad_group_ad_ad_call_ad_conversion_actionTEXTAd group ad ad call ad conversion actionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.google_ads;
ad_group_ad_ad_call_ad_conversion_reporting_stateTEXTAd group ad ad call ad conversion reporting stateThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.google_ads;
ad_group_ad_ad_call_ad_country_codeCOUNTRYAd group ad ad call ad country codeThe country code in the ad.google_ads;
ad_group_ad_ad_call_ad_description1TEXTAd group ad ad call ad description1The first line of the ad's description.google_ads;
ad_group_ad_ad_call_ad_description2TEXTAd group ad ad call ad description2The second line of the ad's description.google_ads;
ad_group_ad_ad_call_ad_disable_call_conversionBOOLEANAd group ad ad call ad disable call conversionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.google_ads;
ad_group_ad_ad_call_ad_headline1TEXTAd group ad ad call ad headline1First headline in the ad.google_ads;
ad_group_ad_ad_call_ad_headline2TEXTAd group ad ad call ad headline2Second headline in the ad.google_ads;
ad_group_ad_ad_call_ad_path1TEXTAd group ad ad call ad path1First part of text that can be appended to the URL in the ad. Optional.google_ads;
ad_group_ad_ad_call_ad_path2TEXTAd group ad ad call ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.google_ads;
ad_group_ad_ad_call_ad_phone_numberTEXTAd group ad ad call ad phone numberThe phone number in the ad.google_ads;
ad_group_ad_ad_call_ad_phone_number_verification_urlTEXTAd group ad ad call ad phone number verification urlThe URL to be used for phone number verification.google_ads;
ad_group_ad_ad_device_preferenceTEXTAd group ad ad device preferenceThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.google_ads;
TEXTAd group ad ad discovery carousel ad business nameRequired. The Advertiser/brand name.google_ads;
TEXTAd group ad ad discovery carousel ad call to action textCall to action text.google_ads;
TEXTAd group ad ad discovery carousel ad carousel cardsRequired. Carousel cards that will display with the ad. Min 2 max 10.google_ads;
TEXTAd group ad ad discovery carousel ad carousel cards assetThe Asset resource name of this discovery carousel card.google_ads;
TEXTAd group ad ad discovery carousel ad descriptionRequired. The descriptive text of the ad.google_ads;
TEXTAd group ad ad discovery carousel ad headlineRequired. Headline of the ad.google_ads;
TEXTAd group ad ad discovery carousel ad logo imageRequired. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).google_ads;
TEXTAd group ad ad discovery carousel ad logo image assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_business_nameTEXTAd group ad ad discovery multi asset ad business nameThe Advertiser/brand name. Maximum display width is 25. Required.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_call_to_action_textTEXTAd group ad ad discovery multi asset ad call to action textCall to action text.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_descriptionsTEXTAd group ad ad discovery multi asset ad descriptionsThe descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_headlinesTEXTAd group ad ad discovery multi asset ad headlinesHeadline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_lead_form_onlyBOOLEANAd group ad ad discovery multi asset ad lead form onlyBoolean option that indicates if this ad must be served with lead form.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_logo_imagesTEXTAd group ad ad discovery multi asset ad logo imagesLogo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). At least 1 and max 5 logo images can be specified.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_logo_images_assetTEXTAd group ad ad discovery multi asset ad logo images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_marketing_imagesTEXTAd group ad ad discovery multi asset ad marketing imagesMarketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_marketing_images_assetTEXTAd group ad ad discovery multi asset ad marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_portrait_marketing_imagesTEXTAd group ad ad discovery multi asset ad portrait marketing imagesPortrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_portrait_marketing_images_assetTEXTAd group ad ad discovery multi asset ad portrait marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_square_marketing_imagesTEXTAd group ad ad discovery multi asset ad square marketing imagesSquare marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20.google_ads;
ad_group_ad_ad_discovery_multi_asset_ad_square_marketing_images_assetTEXTAd group ad ad discovery multi asset ad square marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_breadcrumb1TEXTAd group ad ad discovery video responsive ad breadcrumb1First part of text that appears in the ad with the displayed URL.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_breadcrumb2TEXTAd group ad ad discovery video responsive ad breadcrumb2Second part of text that appears in the ad with the displayed URL.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_business_nameTEXTAd group ad ad discovery video responsive ad business nameRequired. The advertiser/brand name.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_call_to_actionsTEXTAd group ad ad discovery video responsive ad call to actionsAssets of type CallToActionAsset used for the "Call To Action" button.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_call_to_actions_assetTEXTAd group ad ad discovery video responsive ad call to actions assetThe Asset resource name of this call to action asset.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_descriptionsTEXTAd group ad ad discovery video responsive ad descriptionsList of text assets used for the description.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_headlinesTEXTAd group ad ad discovery video responsive ad headlinesList of text assets used for the short headline.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_logo_imagesTEXTAd group ad ad discovery video responsive ad logo imagesLogo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_logo_images_assetTEXTAd group ad ad discovery video responsive ad logo images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_long_headlinesTEXTAd group ad ad discovery video responsive ad long headlinesList of text assets used for the long headline.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_videosTEXTAd group ad ad discovery video responsive ad videosList of YouTube video assets used for the ad.google_ads;
ad_group_ad_ad_discovery_video_responsive_ad_videos_assetTEXTAd group ad ad discovery video responsive ad videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_display_upload_ad_display_upload_product_typeTEXTAd group ad ad display upload ad display upload product typeThe product type of this ad. See comments on the enum for details.google_ads;
ad_group_ad_ad_display_upload_ad_media_bundleTEXTAd group ad ad display upload ad media bundleA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.google_ads;
ad_group_ad_ad_display_upload_ad_media_bundle_assetTEXTAd group ad ad display upload ad media bundle assetThe Asset resource name of this media bundle.google_ads;
ad_group_ad_ad_display_urlTEXTAd group ad ad display urlThe URL that appears in the ad description for some ad formats.google_ads;
ad_group_ad_ad_expanded_dynamic_search_ad_descriptionTEXTAd group ad ad expanded dynamic search ad descriptionThe description of the ad.google_ads;
ad_group_ad_ad_expanded_dynamic_search_ad_description2TEXTAd group ad ad expanded dynamic search ad description2The second description of the ad.google_ads;
ad_group_ad_ad_expanded_text_ad_descriptionTEXTAd group ad ad expanded text ad descriptionThe description of the ad.google_ads;
ad_group_ad_ad_expanded_text_ad_description2TEXTAd group ad ad expanded text ad description2The second description of the ad.google_ads;
ad_group_ad_ad_expanded_text_ad_headline_part1TEXTAd group ad ad expanded text ad headline part1The first part of the ad's headline.google_ads;
ad_group_ad_ad_expanded_text_ad_headline_part2TEXTAd group ad ad expanded text ad headline part2The second part of the ad's headline.google_ads;
ad_group_ad_ad_expanded_text_ad_headline_part3TEXTAd group ad ad expanded text ad headline part3The third part of the ad's headline.google_ads;
ad_group_ad_ad_expanded_text_ad_path1TEXTAd group ad ad expanded text ad path1The text that can appear alongside the ad's displayed URL.google_ads;
ad_group_ad_ad_expanded_text_ad_path2TEXTAd group ad ad expanded text ad path2Additional text that can appear alongside the ad's displayed URL.google_ads;
ad_group_ad_ad_final_app_urlsTEXTAd group ad ad final app urlsA list of final app URLs that will be used on mobile if the user has the specific app installed.google_ads;
ad_group_ad_ad_final_mobile_urlsTEXTAd group ad ad final mobile urlsThe list of possible final mobile URLs after all cross-domain redirects for the ad.google_ads;
ad_group_ad_ad_final_url_suffixTEXTAd group ad ad final url suffixThe suffix to use when constructing a final URL.google_ads;
ad_group_ad_ad_final_urlsTEXTAd group ad ad final urlsThe list of possible final URLs after all cross-domain redirects for the ad.google_ads;
ad_group_ad_ad_groupTEXTAd group ad ad groupThe ad group to which the ad belongs.google_ads;
ad_group_ad_ad_hotel_adTEXTAd group ad ad hotel adDetails pertaining to a hotel ad.google_ads;
ad_group_ad_ad_idNUMERICAd group ad ad idThe ID of the ad.google_ads;
ad_group_ad_ad_image_ad_image_asset_assetTEXTAd group ad ad image ad image asset assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_image_ad_image_urlTEXTAd group ad ad image ad image urlURL of the full size image.google_ads;
ad_group_ad_ad_image_ad_mime_typeTEXTAd group ad ad image ad mime typeThe mime type of the image.google_ads;
ad_group_ad_ad_image_ad_nameTEXTAd group ad ad image ad nameThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.google_ads;
ad_group_ad_ad_image_ad_pixel_heightNUMERICAd group ad ad image ad pixel heightHeight in pixels of the full size image.google_ads;
ad_group_ad_ad_image_ad_pixel_widthNUMERICAd group ad ad image ad pixel widthWidth in pixels of the full size image.google_ads;
ad_group_ad_ad_image_ad_preview_image_urlTEXTAd group ad ad image ad preview image urlURL of the preview size image.google_ads;
ad_group_ad_ad_image_ad_preview_pixel_heightNUMERICAd group ad ad image ad preview pixel heightHeight in pixels of the preview size image.google_ads;
ad_group_ad_ad_image_ad_preview_pixel_widthNUMERICAd group ad ad image ad preview pixel widthWidth in pixels of the preview size image.google_ads;
ad_group_ad_ad_legacy_app_install_adTEXTAd group ad ad legacy app install adDetails pertaining to a legacy app install ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_accent_colorTEXTAd group ad ad legacy responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad legacy responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_business_nameTEXTAd group ad ad legacy responsive display ad business nameThe business name in the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_textTEXTAd group ad ad legacy responsive display ad call to action textThe call-to-action text for the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_descriptionTEXTAd group ad ad legacy responsive display ad descriptionThe description of the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_format_settingTEXTAd group ad ad legacy responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_logo_imageTEXTAd group ad ad legacy responsive display ad logo imageThe MediaFile resource name of the logo image used in the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_long_headlineTEXTAd group ad ad legacy responsive display ad long headlineThe long version of the ad's headline.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_main_colorTEXTAd group ad ad legacy responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_marketing_imageTEXTAd group ad ad legacy responsive display ad marketing imageThe MediaFile resource name of the marketing image used in the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_price_prefixTEXTAd group ad ad legacy responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_promo_textTEXTAd group ad ad legacy responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_short_headlineTEXTAd group ad ad legacy responsive display ad short headlineThe short version of the ad's headline.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_square_logo_imageTEXTAd group ad ad legacy responsive display ad square logo imageThe MediaFile resource name of the square logo image used in the ad.google_ads;
ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd group ad ad legacy responsive display ad square marketing imageThe MediaFile resource name of the square marketing image used in the ad.google_ads;
ad_group_ad_ad_local_ad_call_to_actionsTEXTAd group ad ad local ad call to actionsList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. At least 1 and at most 5 call-to-actions must be specified.google_ads;
ad_group_ad_ad_local_ad_descriptionsTEXTAd group ad ad local ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.google_ads;
ad_group_ad_ad_local_ad_headlinesTEXTAd group ad ad local ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.google_ads;
ad_group_ad_ad_local_ad_logo_imagesTEXTAd group ad ad local ad logo imagesList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.google_ads;
ad_group_ad_ad_local_ad_logo_images_assetTEXTAd group ad ad local ad logo images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_local_ad_marketing_imagesTEXTAd group ad ad local ad marketing imagesList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.google_ads;
ad_group_ad_ad_local_ad_marketing_images_assetTEXTAd group ad ad local ad marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_local_ad_path1TEXTAd group ad ad local ad path1First part of optional text that can be appended to the URL in the ad.google_ads;
ad_group_ad_ad_local_ad_path2TEXTAd group ad ad local ad path2Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads;
ad_group_ad_ad_local_ad_videosTEXTAd group ad ad local ad videosList of YouTube video assets that may be displayed with the ad. At least 1 and at most 20 video assets must be specified.google_ads;
ad_group_ad_ad_local_ad_videos_assetTEXTAd group ad ad local ad videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_nameTEXTAd group ad ad nameThe name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.google_ads;
ad_group_ad_ad_resource_nameTEXTAd group ad ad resource nameThe resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}google_ads;
ad_group_ad_ad_responsive_display_ad_accent_colorTEXTAd group ad ad responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_group_ad_ad_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads;
ad_group_ad_ad_responsive_display_ad_business_nameTEXTAd group ad ad responsive display ad business nameThe advertiser/brand name. Maximum display width is 25.google_ads;
ad_group_ad_ad_responsive_display_ad_call_to_action_textTEXTAd group ad ad responsive display ad call to action textThe call-to-action text for the ad. Maximum display width is 30.google_ads;
ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd group ad ad responsive display ad control spec enable asset enhancementsWhether the advertiser has opted into the asset enhancements feature.google_ads;
ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd group ad ad responsive display ad control spec enable autogen videoWhether the advertiser has opted into auto-gen video feature.google_ads;
ad_group_ad_ad_responsive_display_ad_descriptionsTEXTAd group ad ad responsive display ad descriptionsDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.google_ads;
ad_group_ad_ad_responsive_display_ad_format_settingTEXTAd group ad ad responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads;
ad_group_ad_ad_responsive_display_ad_headlinesTEXTAd group ad ad responsive display ad headlinesShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.google_ads;
ad_group_ad_ad_responsive_display_ad_logo_imagesTEXTAd group ad ad responsive display ad logo imagesLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads;
ad_group_ad_ad_responsive_display_ad_logo_images_assetTEXTAd group ad ad responsive display ad logo images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_responsive_display_ad_long_headlineTEXTAd group ad ad responsive display ad long headlineA required long format headline. The maximum length is 90 characters.google_ads;
ad_group_ad_ad_responsive_display_ad_main_colorTEXTAd group ad ad responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_group_ad_ad_responsive_display_ad_marketing_imagesTEXTAd group ad ad responsive display ad marketing imagesMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.google_ads;
ad_group_ad_ad_responsive_display_ad_marketing_images_assetTEXTAd group ad ad responsive display ad marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_responsive_display_ad_price_prefixTEXTAd group ad ad responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads;
ad_group_ad_ad_responsive_display_ad_promo_textTEXTAd group ad ad responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads;
ad_group_ad_ad_responsive_display_ad_square_logo_imagesTEXTAd group ad ad responsive display ad square logo imagesSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with logo_images, the maximum is 5.google_ads;
ad_group_ad_ad_responsive_display_ad_square_logo_images_assetTEXTAd group ad ad responsive display ad square logo images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_responsive_display_ad_square_marketing_imagesTEXTAd group ad ad responsive display ad square marketing imagesSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.google_ads;
ad_group_ad_ad_responsive_display_ad_square_marketing_images_assetTEXTAd group ad ad responsive display ad square marketing images assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_responsive_display_ad_youtube_videosTEXTAd group ad ad responsive display ad youtube videosOptional YouTube videos for the ad. A maximum of 5 videos can be specified.google_ads;
ad_group_ad_ad_responsive_display_ad_youtube_videos_assetTEXTAd group ad ad responsive display ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_responsive_search_ad_descriptionsTEXTAd group ad ad responsive search ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_group_ad_ad_responsive_search_ad_headlinesTEXTAd group ad ad responsive search ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_group_ad_ad_responsive_search_ad_path1TEXTAd group ad ad responsive search ad path1First part of text that can be appended to the URL in the ad.google_ads;
ad_group_ad_ad_responsive_search_ad_path2TEXTAd group ad ad responsive search ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads;
ad_group_ad_ad_shopping_comparison_listing_ad_headlineTEXTAd group ad ad shopping comparison listing ad headlineHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.google_ads;
ad_group_ad_ad_shopping_product_adTEXTAd group ad ad shopping product adDetails pertaining to a Shopping product ad.google_ads;
ad_group_ad_ad_shopping_smart_adTEXTAd group ad ad shopping smart adDetails pertaining to a Smart Shopping ad.google_ads;
ad_group_ad_ad_smart_campaign_ad_descriptionsTEXTAd group ad ad smart campaign ad descriptionsList of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets.google_ads;
ad_group_ad_ad_smart_campaign_ad_headlinesTEXTAd group ad ad smart campaign ad headlinesList of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets.google_ads;
ad_group_ad_ad_strengthTEXTAd group ad ad strengthOverall ad strength for this ad group ad.google_ads;
ad_group_ad_ad_system_managed_resource_sourceTEXTAd group ad ad system managed resource sourceIf this ad is system managed, then this field will indicate the source. This field is read-only.google_ads;
ad_group_ad_ad_text_ad_description1TEXTAd group ad ad text ad description1The first line of the ad's description.google_ads;
ad_group_ad_ad_text_ad_description2TEXTAd group ad ad text ad description2The second line of the ad's description.google_ads;
ad_group_ad_ad_text_ad_headlineTEXTAd group ad ad text ad headlineThe headline of the ad.google_ads;
ad_group_ad_ad_tracking_url_templateTEXTAd group ad ad tracking url templateThe URL template for constructing a tracking URL.google_ads;
ad_group_ad_ad_travel_adTEXTAd group ad ad travel adDetails pertaining to a travel ad.google_ads;
ad_group_ad_ad_typeTEXTAd group ad ad typeThe type of ad.google_ads;
ad_group_ad_ad_url_collectionsTEXTAd group ad ad url collectionsAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.google_ads;
ad_group_ad_ad_url_custom_parametersTEXTAd group ad ad url custom parametersThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations.google_ads;
ad_group_ad_ad_video_ad_bumper_action_button_labelTEXTAd group ad ad video ad bumper action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.google_ads;
ad_group_ad_ad_video_ad_bumper_action_headlineTEXTAd group ad ad video ad bumper action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.google_ads;
ad_group_ad_ad_video_ad_bumper_companion_banner_assetTEXTAd group ad ad video ad bumper companion banner assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_video_ad_in_feed_description1TEXTAd group ad ad video ad in feed description1First text line for the ad.google_ads;
ad_group_ad_ad_video_ad_in_feed_description2TEXTAd group ad ad video ad in feed description2Second text line for the ad.google_ads;
ad_group_ad_ad_video_ad_in_feed_headlineTEXTAd group ad ad video ad in feed headlineThe headline of the ad.google_ads;
ad_group_ad_ad_video_ad_in_feed_thumbnailTEXTAd group ad ad video ad in feed thumbnailVideo thumbnail image to use.google_ads;
ad_group_ad_ad_video_ad_in_stream_action_button_labelTEXTAd group ad ad video ad in stream action button labelLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.google_ads;
ad_group_ad_ad_video_ad_in_stream_action_headlineTEXTAd group ad ad video ad in stream action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.google_ads;
ad_group_ad_ad_video_ad_in_stream_companion_banner_assetTEXTAd group ad ad video ad in stream companion banner assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_video_ad_non_skippable_action_button_labelTEXTAd group ad ad video ad non skippable action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.google_ads;
ad_group_ad_ad_video_ad_non_skippable_action_headlineTEXTAd group ad ad video ad non skippable action headlineAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.google_ads;
ad_group_ad_ad_video_ad_non_skippable_companion_banner_assetTEXTAd group ad ad video ad non skippable companion banner assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_video_ad_out_stream_descriptionTEXTAd group ad ad video ad out stream descriptionThe description line.google_ads;
ad_group_ad_ad_video_ad_out_stream_headlineTEXTAd group ad ad video ad out stream headlineThe headline of the ad.google_ads;
ad_group_ad_ad_video_ad_video_assetTEXTAd group ad ad video ad video assetThe Asset resource name of this video.google_ads;
ad_group_ad_ad_video_responsive_ad_breadcrumb1TEXTAd group ad ad video responsive ad breadcrumb1First part of text that appears in the ad with the displayed URL.google_ads;
ad_group_ad_ad_video_responsive_ad_breadcrumb2TEXTAd group ad ad video responsive ad breadcrumb2Second part of text that appears in the ad with the displayed URL.google_ads;
ad_group_ad_ad_video_responsive_ad_call_to_actionsTEXTAd group ad ad video responsive ad call to actionsList of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_companion_bannersTEXTAd group ad ad video responsive ad companion bannersList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_companion_banners_assetTEXTAd group ad ad video responsive ad companion banners assetThe Asset resource name of this image.google_ads;
ad_group_ad_ad_video_responsive_ad_descriptionsTEXTAd group ad ad video responsive ad descriptionsList of text assets used for the description. Currently, only a single value for the description is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_headlinesTEXTAd group ad ad video responsive ad headlinesList of text assets used for the short headline. Currently, only a single value for the short headline is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_long_headlinesTEXTAd group ad ad video responsive ad long headlinesList of text assets used for the long headline. Currently, only a single value for the long headline is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_videosTEXTAd group ad ad video responsive ad videosList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.google_ads;
ad_group_ad_ad_video_responsive_ad_videos_assetTEXTAd group ad ad video responsive ad videos assetThe Asset resource name of this video.google_ads;
ad_group_ad_asset_view_ad_group_adTEXTAd group ad asset view ad group adThe ad group ad to which the asset is linked.google_ads;
ad_group_ad_asset_view_assetTEXTAd group ad asset view assetThe asset which is linked to the ad group ad.google_ads;
ad_group_ad_asset_view_enabledBOOLEANAd group ad asset view enabledThe status between the asset and the latest version of the ad. If true, the asset is linked to the latest version of the ad. If false, it means the link once existed but has been removed and is no longer present in the latest version of the ad.google_ads;
ad_group_ad_asset_view_field_typeTEXTAd group ad asset view field typeRole that the asset takes in the ad.google_ads;
ad_group_ad_asset_view_performance_labelTEXTAd group ad asset view performance labelPerformance of an asset linkage.google_ads;
ad_group_ad_asset_view_pinned_fieldTEXTAd group ad asset view pinned fieldPinned field.google_ads;
ad_group_ad_asset_view_policy_summaryTEXTAd group ad asset view policy summaryPolicy information for the ad group ad asset.google_ads;
ad_group_ad_asset_view_resource_nameTEXTAd group ad asset view resource nameThe resource name of the ad group ad asset view. Ad group ad asset view resource names have the form (Before V4): customers/{customer_id}/adGroupAdAssets/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type} Ad group ad asset view resource names have the form (Beginning from V4): customers/{customer_id}/adGroupAdAssetViews/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type}google_ads;
ad_group_ad_asset_view_sourceTEXTAd group ad asset view sourceSource of the ad group ad asset.google_ads;
ad_group_ad_asset_view_source_assetTEXTAd group ad asset view source assetSource of the ad group ad asset.google_ads;
ad_group_ad_labelsTEXTAd group ad labelsThe resource names of labels attached to this ad group ad.google_ads;
ad_group_ad_policy_summary_approval_statusTEXTAd group ad policy summary approval statusThe overall approval status of this ad, calculated based on the status of its individual policy topic entries.google_ads;
ad_group_ad_policy_summary_policy_topic_entriesTEXTAd group ad policy summary policy topic entriesThe list of policy findings for this ad.google_ads;
ad_group_ad_policy_summary_review_statusTEXTAd group ad policy summary review statusWhere in the review process this ad is.google_ads;
ad_group_ad_resource_nameTEXTAd group ad resource nameThe resource name of the ad. Ad group ad resource names have the form: customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}google_ads;
ad_group_ad_statusTEXTAd group ad statusThe status of the ad.google_ads;
ad_group_audience_setting_use_audience_groupedBOOLEANAd group audience setting use audience groupedIf true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.google_ads;
ad_group_criterion_ad_groupTEXTAd group criterion ad groupThe ad group to which the criterion belongs.google_ads;
ad_group_criterion_app_payment_model_typeTEXTAd group criterion app payment model typeType of the app payment model.google_ads;
ad_group_criterion_audience_audienceTEXTAd group criterion audience audienceThe Audience resource name.google_ads;
ad_group_criterion_combined_audience_combined_audienceTEXTAd group criterion combined audience combined audienceThe CombinedAudience resource name.google_ads;
ad_group_criterion_cpc_bid_microsNUMERICAd group criterion cpc bid microsThe CPC (cost-per-click) bid.google_ads;
ad_group_criterion_cpm_bid_microsNUMERICAd group criterion cpm bid microsThe CPM (cost-per-thousand viewable impressions) bid.google_ads;
ad_group_criterion_cpv_bid_microsNUMERICAd group criterion cpv bid microsThe CPV (cost-per-view) bid.google_ads;
ad_group_criterion_custom_affinity_custom_affinityTEXTAd group criterion custom affinity custom affinityThe CustomInterest resource name.google_ads;
ad_group_criterion_custom_audience_custom_audienceTEXTAd group criterion custom audience custom audienceThe CustomAudience resource name.google_ads;
ad_group_criterion_custom_intent_custom_intentTEXTAd group criterion custom intent custom intentThe CustomInterest resource name.google_ads;
ad_group_criterion_disapproval_reasonsTEXTAd group criterion disapproval reasonsList of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only.google_ads;
ad_group_criterion_display_nameTEXTAd group criterion display nameThe display name of the criterion. This field is ignored for mutates.google_ads;
ad_group_criterion_effective_cpv_bid_microsNUMERICAd group criterion effective cpv bid microsThe effective CPV (cost-per-view) bid.google_ads;
ad_group_criterion_effective_cpv_bid_sourceTEXTAd group criterion effective cpv bid sourceSource of the effective CPV bid.google_ads;
ad_group_criterion_effective_percent_cpc_bid_microsNUMERICAd group criterion effective percent cpc bid microsThe effective Percent CPC bid amount.google_ads;
ad_group_criterion_effective_percent_cpc_bid_sourceTEXTAd group criterion effective percent cpc bid sourceSource of the effective Percent CPC bid.google_ads;
ad_group_criterion_income_range_typeTEXTAd group criterion income range typeType of the income range.google_ads;
ad_group_criterion_labelsTEXTAd group criterion labelsThe resource names of labels attached to this ad group criterion.google_ads;
ad_group_criterion_language_language_constantTEXTAd group criterion language language constantThe language constant resource name.google_ads;
ad_group_criterion_listing_group_case_value_activity_country_valueCOUNTRYAd group criterion listing group case value activity country valueString value of the activity country. The Geo Target Constant resource name.google_ads;
ad_group_criterion_listing_group_case_value_activity_id_valueTEXTAd group criterion listing group case value activity id valueString value of the activity ID.google_ads;
ad_group_criterion_listing_group_case_value_activity_rating_valueNUMERICAd group criterion listing group case value activity rating valueLong value of the activity rating.google_ads;
ad_group_criterion_listing_group_case_value_hotel_city_city_criterionCITYAd group criterion listing group case value hotel city city criterionThe Geo Target Constant resource name.google_ads;
ad_group_criterion_listing_group_case_value_hotel_class_valueNUMERICAd group criterion listing group case value hotel class valueLong value of the hotel class.google_ads;
ad_group_criterion_listing_group_case_value_hotel_country_region_country_region_criterionREGIONAd group criterion listing group case value hotel country region country region criterionThe Geo Target Constant resource name.google_ads;
ad_group_criterion_listing_group_case_value_hotel_id_valueTEXTAd group criterion listing group case value hotel id valueString value of the hotel ID.google_ads;
ad_group_criterion_listing_group_case_value_hotel_state_state_criterionTEXTAd group criterion listing group case value hotel state state criterionThe Geo Target Constant resource name.google_ads;
ad_group_criterion_listing_group_case_value_product_brand_valueTEXTAd group criterion listing group case value product brand valueString value of the product brand.google_ads;
ad_group_criterion_listing_group_case_value_product_category_category_idNUMERICAd group criterion listing group case value product category category idID of the product category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436google_ads;
ad_group_criterion_listing_group_case_value_product_category_levelTEXTAd group criterion listing group case value product category levelLevel of the product category.google_ads;
ad_group_criterion_listing_group_case_value_product_channel_channelTEXTAd group criterion listing group case value product channel channelValue of the locality.google_ads;
ad_group_criterion_listing_group_case_value_product_channel_exclusivity_channel_exclusivityTEXTAd group criterion listing group case value product channel exclusivity channel exclusivityValue of the availability.google_ads;
ad_group_criterion_listing_group_case_value_product_condition_conditionTEXTAd group criterion listing group case value product condition conditionValue of the condition.google_ads;
ad_group_criterion_listing_group_case_value_product_custom_attribute_indexTEXTAd group criterion listing group case value product custom attribute indexIndicates the index of the custom attribute.google_ads;
ad_group_criterion_listing_group_case_value_product_custom_attribute_valueTEXTAd group criterion listing group case value product custom attribute valueString value of the product custom attribute.google_ads;
ad_group_criterion_listing_group_case_value_product_item_id_valueTEXTAd group criterion listing group case value product item id valueValue of the id.google_ads;
ad_group_criterion_listing_group_case_value_product_type_levelTEXTAd group criterion listing group case value product type levelLevel of the type.google_ads;
ad_group_criterion_listing_group_case_value_product_type_valueTEXTAd group criterion listing group case value product type valueValue of the type.google_ads;
ad_group_criterion_listing_group_parent_ad_group_criterionTEXTAd group criterion listing group parent ad group criterionResource name of ad group criterion which is the parent listing group subdivision. Null for the root group.google_ads;
ad_group_criterion_listing_group_pathTEXTAd group criterion listing group pathThe path of dimensions defining this listing group.google_ads;
ad_group_criterion_listing_group_typeTEXTAd group criterion listing group typeType of the listing group.google_ads;
ad_group_criterion_location_geo_target_constantTEXTAd group criterion location geo target constantThe geo target constant resource name.google_ads;
ad_group_criterion_mobile_app_category_mobile_app_category_constantTEXTAd group criterion mobile app category mobile app category constantThe mobile app category constant resource name.google_ads;
ad_group_criterion_mobile_application_app_idTEXTAd group criterion mobile application app idA string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.google_ads;
ad_group_criterion_mobile_application_nameTEXTAd group criterion mobile application nameName of this mobile application.google_ads;
ad_group_criterion_parental_status_typeTEXTAd group criterion parental status typeType of the parental status.google_ads;
ad_group_criterion_percent_cpc_bid_microsNUMERICAd group criterion percent cpc bid microsThe CPC bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].google_ads;
ad_group_criterion_placement_urlTEXTAd group criterion placement urlURL of the placement. For example, "http://www.domain.com".google_ads;
ad_group_criterion_resource_nameTEXTAd group criterion resource nameThe resource name of the ad group criterion. Ad group criterion resource names have the form: customers/{customer_id}/adGroupCriteria/{ad_group_id}~{criterion_id}google_ads;
ad_group_criterion_topic_pathTEXTAd group criterion topic pathThe category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.google_ads;
ad_group_criterion_typeTEXTAd group criterion typeThe type of the criterion.google_ads;
ad_group_criterion_user_interest_user_interest_categoryTEXTAd group criterion user interest user interest categoryThe UserInterest resource name.google_ads;
ad_group_criterion_user_list_user_listTEXTAd group criterion user list user listThe User List resource name.google_ads;
ad_group_criterion_webpage_conditionsTEXTAd group criterion webpage conditionsConditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_group_criterion_webpage_coverage_percentageNUMERICAd group criterion webpage coverage percentageWebsite criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.google_ads;
ad_group_criterion_webpage_criterion_nameTEXTAd group criterion webpage criterion nameThe name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_group_criterion_webpage_sample_sample_urlsTEXTAd group criterion webpage sample sample urlsWebpage sample urlsgoogle_ads;
ad_group_criterion_youtube_channel_channel_idTEXTAd group criterion youtube channel channel idThe YouTube uploader channel id or the channel code of a YouTube channel.google_ads;
ad_group_criterion_youtube_video_video_idTEXTAd group criterion youtube video video idYouTube video id as it appears on the YouTube watch page.google_ads;
ad_group_effective_cpc_bid_microsNUMERICAd group effective cpc bid microsValue will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null.google_ads;
ad_group_excluded_parent_asset_field_typesTEXTAd group excluded parent asset field typesThe asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels.google_ads;
ad_group_excluded_parent_asset_set_typesTEXTAd group excluded parent asset set typesThe asset set types that should be excluded from this ad group. Asset set links with these types will not be inherited by this ad group from the upper levels. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this ad group, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this ad group. Only LOCATION_SYNC is currently supported.google_ads;
ad_group_idTEXTAd group idThe ID of the ad group.google_ads; bing; pinterest; tiktok; reddit; apple_search_ads; google_search_ads;
ad_group_labelsTEXTAd group labelsThe resource names of labels attached to this ad group.google_ads; google_search_ads;
ad_group_nameTEXTAd group nameThe name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.google_ads; bing; pinterest; tiktok; reddit; apple_search_ads;
ad_group_optimized_targeting_enabledBOOLEANAd group optimized targeting enabledTrue if optimized targeting is enabled. Optimized Targeting is the replacement for Audience Expansion.google_ads;
ad_group_percent_cpc_bid_microsNUMERICAd group percent cpc bid microsThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].google_ads;
ad_group_resource_nameTEXTAd group resource nameThe resource name of the ad group. Ad group resource names have the form: customers/{customer_id}/adGroups/{ad_group_id}google_ads;
ad_group_statusTEXTAd group statusThe status of the ad group.google_ads; bing; pinterest; apple_search_ads; google_search_ads;
ad_group_target_cpa_microsNUMERICAd group target cpa microsThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads;
ad_group_target_cpm_microsNUMERICAd group target cpm microsAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.google_ads;
ad_group_target_roasNUMERICAd group target roasThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads;
ad_group_typeTEXTAd group typeThe type of the ad group.google_ads; bing; google_search_ads;
ad_hotel_adTEXTAd hotel adDetails pertaining to a hotel ad.google_ads;
ad_image_ad_image_asset_assetTEXTAd image ad image asset assetThe Asset resource name of this image.google_ads;
ad_image_ad_image_urlTEXTAd image ad image urlURL of the full size image.google_ads;
ad_image_ad_mime_typeTEXTAd image ad mime typeThe mime type of the image.google_ads;
ad_image_ad_nameTEXTAd image ad nameThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.google_ads;
ad_image_ad_pixel_heightNUMERICAd image ad pixel heightHeight in pixels of the full size image.google_ads;
ad_image_ad_pixel_widthNUMERICAd image ad pixel widthWidth in pixels of the full size image.google_ads;
ad_image_ad_preview_image_urlTEXTAd image ad preview image urlURL of the preview size image.google_ads;
ad_image_ad_preview_pixel_heightNUMERICAd image ad preview pixel heightHeight in pixels of the preview size image.google_ads;
ad_image_ad_preview_pixel_widthNUMERICAd image ad preview pixel widthWidth in pixels of the preview size image.google_ads;
ad_legacy_app_install_adTEXTAd legacy app install adDetails pertaining to a legacy app install ad.google_ads;
ad_legacy_responsive_display_ad_accent_colorTEXTAd legacy responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd legacy responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads;
ad_legacy_responsive_display_ad_business_nameTEXTAd legacy responsive display ad business nameThe business name in the ad.google_ads;
ad_legacy_responsive_display_ad_call_to_action_textTEXTAd legacy responsive display ad call to action textThe call-to-action text for the ad.google_ads;
ad_legacy_responsive_display_ad_descriptionTEXTAd legacy responsive display ad descriptionThe description of the ad.google_ads;
ad_legacy_responsive_display_ad_format_settingTEXTAd legacy responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads;
ad_legacy_responsive_display_ad_logo_imageTEXTAd legacy responsive display ad logo imageThe MediaFile resource name of the logo image used in the ad.google_ads;
ad_legacy_responsive_display_ad_long_headlineTEXTAd legacy responsive display ad long headlineThe long version of the ad's headline.google_ads;
ad_legacy_responsive_display_ad_main_colorTEXTAd legacy responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_legacy_responsive_display_ad_marketing_imageTEXTAd legacy responsive display ad marketing imageThe MediaFile resource name of the marketing image used in the ad.google_ads;
ad_legacy_responsive_display_ad_price_prefixTEXTAd legacy responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads;
ad_legacy_responsive_display_ad_promo_textTEXTAd legacy responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads;
ad_legacy_responsive_display_ad_short_headlineTEXTAd legacy responsive display ad short headlineThe short version of the ad's headline.google_ads;
ad_legacy_responsive_display_ad_square_logo_imageTEXTAd legacy responsive display ad square logo imageThe MediaFile resource name of the square logo image used in the ad.google_ads;
ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd legacy responsive display ad square marketing imageThe MediaFile resource name of the square marketing image used in the ad.google_ads;
ad_local_ad_call_to_actionsTEXTAd local ad call to actionsList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. At least 1 and at most 5 call-to-actions must be specified.google_ads;
ad_local_ad_descriptionsTEXTAd local ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.google_ads;
ad_local_ad_headlinesTEXTAd local ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.google_ads;
ad_local_ad_logo_imagesTEXTAd local ad logo imagesList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.google_ads;
ad_local_ad_logo_images_assetTEXTAd local ad logo images assetThe Asset resource name of this image.google_ads;
ad_local_ad_marketing_imagesTEXTAd local ad marketing imagesList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.google_ads;
ad_local_ad_marketing_images_assetTEXTAd local ad marketing images assetThe Asset resource name of this image.google_ads;
ad_local_ad_path1TEXTAd local ad path1First part of optional text that can be appended to the URL in the ad.google_ads;
ad_local_ad_path2TEXTAd local ad path2Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads;
ad_local_ad_videosTEXTAd local ad videosList of YouTube video assets that may be displayed with the ad. At least 1 and at most 20 video assets must be specified.google_ads;
ad_local_ad_videos_assetTEXTAd local ad videos assetThe Asset resource name of this video.google_ads;
ad_network_typeTEXTAd network typeAd network type.google_ads;
ad_network_type1TEXTAd network type1Ad network type.google_ads;
ad_network_type2TEXTAd network type2Ad network type.google_ads;
ad_resource_nameTEXTAd resource nameThe resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}google_ads;
ad_responsive_display_ad_accent_colorTEXTAd responsive display ad accent colorThe accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_responsive_display_ad_allow_flexible_colorBOOLEANAd responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads;
ad_responsive_display_ad_business_nameTEXTAd responsive display ad business nameThe advertiser/brand name. Maximum display width is 25.google_ads;
ad_responsive_display_ad_call_to_action_textTEXTAd responsive display ad call to action textThe call-to-action text for the ad. Maximum display width is 30.google_ads;
ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd responsive display ad control spec enable asset enhancementsWhether the advertiser has opted into the asset enhancements feature.google_ads;
ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd responsive display ad control spec enable autogen videoWhether the advertiser has opted into auto-gen video feature.google_ads;
ad_responsive_display_ad_descriptionsTEXTAd responsive display ad descriptionsDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.google_ads;
ad_responsive_display_ad_format_settingTEXTAd responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads;
ad_responsive_display_ad_headlinesTEXTAd responsive display ad headlinesShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.google_ads;
ad_responsive_display_ad_logo_imagesTEXTAd responsive display ad logo imagesLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads;
ad_responsive_display_ad_logo_images_assetTEXTAd responsive display ad logo images assetThe Asset resource name of this image.google_ads;
ad_responsive_display_ad_long_headlineTEXTAd responsive display ad long headlineA required long format headline. The maximum length is 90 characters.google_ads;
ad_responsive_display_ad_main_colorTEXTAd responsive display ad main colorThe main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads;
ad_responsive_display_ad_marketing_imagesTEXTAd responsive display ad marketing imagesMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.google_ads;
ad_responsive_display_ad_marketing_images_assetTEXTAd responsive display ad marketing images assetThe Asset resource name of this image.google_ads;
ad_responsive_display_ad_price_prefixTEXTAd responsive display ad price prefixPrefix before price. For example, 'as low as'.google_ads;
ad_responsive_display_ad_promo_textTEXTAd responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads;
ad_responsive_display_ad_square_logo_imagesTEXTAd responsive display ad square logo imagesSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with logo_images, the maximum is 5.google_ads;
ad_responsive_display_ad_square_logo_images_assetTEXTAd responsive display ad square logo images assetThe Asset resource name of this image.google_ads;
ad_responsive_display_ad_square_marketing_imagesTEXTAd responsive display ad square marketing imagesSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.google_ads;
ad_responsive_display_ad_square_marketing_images_assetTEXTAd responsive display ad square marketing images assetThe Asset resource name of this image.google_ads;
ad_responsive_display_ad_youtube_videosTEXTAd responsive display ad youtube videosOptional YouTube videos for the ad. A maximum of 5 videos can be specified.google_ads;
ad_responsive_display_ad_youtube_videos_assetTEXTAd responsive display ad youtube videos assetThe Asset resource name of this video.google_ads;
ad_responsive_search_ad_descriptionsTEXTAd responsive search ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads;
ad_responsive_search_ad_headlinesTEXTAd responsive search ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads;
ad_responsive_search_ad_path1TEXTAd responsive search ad path1First part of text that can be appended to the URL in the ad.google_ads;
ad_responsive_search_ad_path2TEXTAd responsive search ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads;
ad_rotation_modeTEXTAd rotation modeThe ad rotation mode of the ad group.google_ads;
ad_schedule_day_of_weekTEXTAd schedule day of weekDay of the week the schedule applies to. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_schedule_end_hourNUMERICAd schedule end hourEnding hour in 24 hour time; 24 signifies end of the day. This field must be between 0 and 24, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_schedule_end_minuteTEXTAd schedule end minuteMinutes after the end hour at which this schedule ends. The schedule is exclusive of the end minute. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_schedule_start_hourNUMERICAd schedule start hourStarting hour in 24 hour time. This field must be between 0 and 23, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_schedule_start_minuteTEXTAd schedule start minuteMinutes after the start hour at which this schedule starts. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
ad_serving_optimization_statusTEXTAd serving optimization statusThe ad serving optimization status of the campaign.google_ads;
ad_shopping_comparison_listing_ad_headlineTEXTAd shopping comparison listing ad headlineHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.google_ads;
ad_shopping_product_adTEXTAd shopping product adDetails pertaining to a Shopping product ad.google_ads;
ad_shopping_smart_adTEXTAd shopping smart adDetails pertaining to a Smart Shopping ad.google_ads;
ad_smart_campaign_ad_descriptionsTEXTAd smart campaign ad descriptionsList of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets.google_ads;
ad_smart_campaign_ad_headlinesTEXTAd smart campaign ad headlinesList of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets.google_ads;
ad_strengthTEXTAd strengthOverall ad strength for this ad group ad.google_ads;
ad_system_managed_resource_sourceTEXTAd system managed resource sourceIf this ad is system managed, then this field will indicate the source. This field is read-only.google_ads;
ad_text_ad_description1TEXTAd text ad description1The first line of the ad's description.google_ads;
ad_text_ad_description2TEXTAd text ad description2The second line of the ad's description.google_ads;
ad_text_ad_headlineTEXTAd text ad headlineThe headline of the ad.google_ads;
ad_tracking_url_templateTEXTAd tracking url templateThe URL template for constructing a tracking URL.google_ads;
ad_travel_adTEXTAd travel adDetails pertaining to a travel ad.google_ads;
ad_typeTEXTAd typeThe type of ad.google_ads; bing; amazon_ads; cm360; appsflyer; yahoo_japan; google_search_ads;
ad_url_collectionsTEXTAd url collectionsAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.google_ads;
ad_url_custom_parametersTEXTAd url custom parametersThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations.google_ads;
ad_video_ad_bumper_action_button_labelTEXTAd video ad bumper action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.google_ads;
ad_video_ad_bumper_action_headlineTEXTAd video ad bumper action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.google_ads;
ad_video_ad_bumper_companion_banner_assetTEXTAd video ad bumper companion banner assetThe Asset resource name of this image.google_ads;
ad_video_ad_in_feed_description1TEXTAd video ad in feed description1First text line for the ad.google_ads;
ad_video_ad_in_feed_description2TEXTAd video ad in feed description2Second text line for the ad.google_ads;
ad_video_ad_in_feed_headlineTEXTAd video ad in feed headlineThe headline of the ad.google_ads;
ad_video_ad_in_feed_thumbnailTEXTAd video ad in feed thumbnailVideo thumbnail image to use.google_ads;
ad_video_ad_in_stream_action_button_labelTEXTAd video ad in stream action button labelLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.google_ads;
ad_video_ad_in_stream_action_headlineTEXTAd video ad in stream action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.google_ads;
ad_video_ad_in_stream_companion_banner_assetTEXTAd video ad in stream companion banner assetThe Asset resource name of this image.google_ads;
ad_video_ad_non_skippable_action_button_labelTEXTAd video ad non skippable action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.google_ads;
ad_video_ad_non_skippable_action_headlineTEXTAd video ad non skippable action headlineAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.google_ads;
ad_video_ad_non_skippable_companion_banner_assetTEXTAd video ad non skippable companion banner assetThe Asset resource name of this image.google_ads;
ad_video_ad_out_stream_descriptionTEXTAd video ad out stream descriptionThe description line.google_ads;
ad_video_ad_out_stream_headlineTEXTAd video ad out stream headlineThe headline of the ad.google_ads;
ad_video_ad_video_assetTEXTAd video ad video assetThe Asset resource name of this video.google_ads;
ad_video_responsive_ad_breadcrumb1TEXTAd video responsive ad breadcrumb1First part of text that appears in the ad with the displayed URL.google_ads;
ad_video_responsive_ad_breadcrumb2TEXTAd video responsive ad breadcrumb2Second part of text that appears in the ad with the displayed URL.google_ads;
ad_video_responsive_ad_call_to_actionsTEXTAd video responsive ad call to actionsList of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported.google_ads;
ad_video_responsive_ad_companion_bannersTEXTAd video responsive ad companion bannersList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.google_ads;
ad_video_responsive_ad_companion_banners_assetTEXTAd video responsive ad companion banners assetThe Asset resource name of this image.google_ads;
ad_video_responsive_ad_descriptionsTEXTAd video responsive ad descriptionsList of text assets used for the description. Currently, only a single value for the description is supported.google_ads;
ad_video_responsive_ad_headlinesTEXTAd video responsive ad headlinesList of text assets used for the short headline. Currently, only a single value for the short headline is supported.google_ads;
ad_video_responsive_ad_long_headlinesTEXTAd video responsive ad long headlinesList of text assets used for the long headline. Currently, only a single value for the long headline is supported.google_ads;
ad_video_responsive_ad_videosTEXTAd video responsive ad videosList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.google_ads;
ad_video_responsive_ad_videos_assetTEXTAd video responsive ad videos assetThe Asset resource name of this video.google_ads;
advertising_channel_sub_typeTEXTAdvertising channel sub typeOptional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.google_ads;
advertising_channel_typeTEXTAdvertising channel typeThe primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.google_ads;
age_range_typeTEXTAge range typeType of the age range.google_ads;
age_range_view_resource_nameTEXTAge range view resource nameThe resource name of the age range view. Age range view resource names have the form: customers/{customer_id}/ageRangeViews/{ad_group_id}~{criterion_id}google_ads;
aggregator_idNUMERICAggregator idAggregator ID of the product.google_ads;
aligned_bidding_strategy_idNUMERICAligned bidding strategy idID of the portfolio bidding strategy that this shared campaign budget is aligned with. When a bidding strategy and a campaign budget are aligned, they are attached to the same set of campaigns. After a campaign budget is aligned with a bidding strategy, campaigns that are added to the campaign budget must also use the aligned bidding strategy.google_ads;
aligned_campaign_budget_idNUMERICAligned campaign budget idID of the campaign budget that this portfolio bidding strategy is aligned with. When a portfolio and a campaign budget are aligned, that means that they are attached to the same set of campaigns. After a bidding strategy is aligned with a campaign budget, campaigns that are added to the bidding strategy must also use the aligned campaign budget.google_ads;
all_conversion_ratePERCENTAll conversion rateAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.google_ads; bing;
all_conversion_valueNUMERICAll conversion valueThe value of all conversions.google_ads;
all_conversionsNUMERICAll conversionsThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.google_ads; bing;
all_conversions_by_conversion_dateNUMERICAll conversions by conversion dateThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads;
all_conversions_from_click_to_callNUMERICAll conversions from click to callThe number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.google_ads;
all_conversions_from_directionsNUMERICAll conversions from directionsThe number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only.google_ads;
all_conversions_from_interactions_rateNUMERICAll conversions from interactions rateAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.google_ads;
all_conversions_from_interactions_value_per_interactionNUMERICAll conversions from interactions value per interactionThe value of all conversions from interactions divided by the total number of interactions.google_ads;
all_conversions_from_location_asset_click_to_callNUMERICAll conversions from location asset click to callNumber of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_directionsNUMERICAll conversions from location asset directionsNumber of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_menuNUMERICAll conversions from location asset menuNumber of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_orderNUMERICAll conversions from location asset orderNumber of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_other_engagementNUMERICAll conversions from location asset other engagementNumber of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_store_visitsNUMERICAll conversions from location asset store visitsEstimated number of visits to the store after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_location_asset_websiteNUMERICAll conversions from location asset websiteNumber of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.google_ads;
all_conversions_from_menuNUMERICAll conversions from menuThe number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.google_ads;
all_conversions_from_orderNUMERICAll conversions from orderThe number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.google_ads;
all_conversions_from_other_engagementNUMERICAll conversions from other engagementThe number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.google_ads;
all_conversions_from_store_visitNUMERICAll conversions from store visitEstimated number of times people visited a store after clicking an ad. This metric applies to feed items only.google_ads;
all_conversions_from_store_websiteNUMERICAll conversions from store websiteThe number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.google_ads;
all_conversions_valueNUMERICAll conversions valueThe value of all conversions.google_ads;
all_conversions_value_by_conversion_dateNUMERICAll conversions value by conversion dateThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads;
all_conversions_value_per_costNUMERICAll conversions value per costThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).google_ads;
all_new_customer_lifetime_valueNUMERICAll new customer lifetime valueAll of new customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for both biddable and non-biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "all_conversions_value". See https://support.google.com/google-ads/answer/12080169 for more details.google_ads;
amountNUMERICAmountThe amount of the budget for the selected date range, in the local currency for the account.google_ads; stripe;
amount_microsNUMERICAmount microsThe amount of the budget for the selected date range, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.google_ads;
app_campaign_setting_app_idTEXTApp campaign setting app idA string that uniquely identifies a mobile application.google_ads;
app_campaign_setting_app_storeTEXTApp campaign setting app storeThe application store that distributes this specific app.google_ads;
app_campaign_setting_bidding_strategy_goal_typeTEXTApp campaign setting bidding strategy goal typeRepresents the goal which the bidding strategy of this app campaign should optimize towards.google_ads;
app_payment_model_typeTEXTApp payment model typeType of the app payment model.google_ads;
approval_statusTEXTApproval statusApproval status of the criterion.google_ads;
assetTEXTAsset IDThe asset which is linked to the ad group ad.google_ads;
asset_automation_settingsTEXTAsset automation settingsContains the opt-in/out status of each AssetAutomationType. See documentation of each asset automation type enum for default opt in/out behavior.google_ads;
asset_book_on_google_assetTEXTAsset book on google assetA book on google asset.google_ads;
asset_call_asset_ad_schedule_targetsTEXTAsset call asset ad schedule targetsList of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.google_ads;
asset_call_asset_call_conversion_actionTEXTAsset call asset call conversion actionThe conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.google_ads;
asset_call_asset_call_conversion_reporting_stateTEXTAsset call asset call conversion reporting stateIndicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion.google_ads;
asset_call_asset_country_codeTEXTAsset call asset country codeRequired. Two-letter country code of the phone number. Examples: 'US', 'us'.google_ads;
asset_call_asset_phone_numberTEXTAsset call asset phone numberRequired. The advertiser's raw phone number. Examples: '1234567890', '(123)456-7890'google_ads;
asset_call_to_action_asset_call_to_actionTEXTAsset call to action asset call to actionCall to action.google_ads;
asset_callout_asset_ad_schedule_targetsTEXTAsset callout asset ad schedule targetsList of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.google_ads;
asset_callout_asset_callout_textTEXTAsset callout asset callout textRequired. The callout text. The length of this string should be between 1 and 25, inclusive.google_ads;
asset_callout_asset_end_dateDATEAsset callout asset end dateLast date of when this asset is effective and still serving, in yyyy-MM-dd format.google_ads;
asset_callout_asset_start_dateDATEAsset callout asset start dateStart date of when this asset is effective and can begin serving, in yyyy-MM-dd format.google_ads;
TEXTAsset discovery carousel card asset call to action textCall to action text.google_ads;
TEXTAsset discovery carousel card asset headlineRequired. Headline of the carousel card.google_ads;
TEXTAsset discovery carousel card asset marketing image assetAsset resource name of the associated 1.91:1 marketing image. This and/or square marketing image asset is required.google_ads;
TEXTAsset discovery carousel card asset portrait marketing image assetAsset resource name of the associated 4:5 portrait marketing image.google_ads;
TEXTAsset discovery carousel card asset square marketing image assetAsset resource name of the associated square marketing image. This and/or a marketing image asset is required.google_ads;
TEXTAsset dynamic custom asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
asset_dynamic_custom_asset_contextual_keywordsTEXTAsset dynamic custom asset contextual keywordsContextual keywords, for example, Sedans, 4 door sedans.google_ads;
asset_dynamic_custom_asset_formatted_priceTEXTAsset dynamic custom asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $20,000.00.google_ads;
asset_dynamic_custom_asset_formatted_sale_priceTEXTAsset dynamic custom asset formatted sale priceFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $15,000.00.google_ads;
asset_dynamic_custom_asset_idTEXTAsset dynamic custom asset idRequired. ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag, for example, sedan. Required.google_ads;
asset_dynamic_custom_asset_id2TEXTAsset dynamic custom asset id2ID2 which can be any sequence of letters and digits, for example, red. ID sequence (ID + ID2) must be unique.google_ads;
asset_dynamic_custom_asset_image_urlTEXTAsset dynamic custom asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTAsset dynamic custom asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
asset_dynamic_custom_asset_ios_app_store_idNUMERICAsset dynamic custom asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
asset_dynamic_custom_asset_item_addressTEXTAsset dynamic custom asset item addressItem address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403google_ads;
asset_dynamic_custom_asset_item_categoryTEXTAsset dynamic custom asset item categoryItem category, for example, Sedans.google_ads;
asset_dynamic_custom_asset_item_descriptionTEXTAsset dynamic custom asset item descriptionItem description, for example, Best selling mid-size car.google_ads;
asset_dynamic_custom_asset_item_subtitleTEXTAsset dynamic custom asset item subtitleItem subtitle, for example, At your Mountain View dealership.google_ads;
asset_dynamic_custom_asset_item_titleTEXTAsset dynamic custom asset item titleRequired. Item title, for example, Mid-size sedan. Required.google_ads;
asset_dynamic_custom_asset_priceTEXTAsset dynamic custom asset pricePrice which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 20,000.00 USD.google_ads;
asset_dynamic_custom_asset_sale_priceTEXTAsset dynamic custom asset sale priceSale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 15,000.00 USD. Must be less than the 'price' field.google_ads;
asset_dynamic_custom_asset_similar_idsTEXTAsset dynamic custom asset similar idsSimilar IDs.google_ads;
asset_dynamic_education_asset_addressTEXTAsset dynamic education asset addressSchool address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403google_ads;
TEXTAsset dynamic education asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
asset_dynamic_education_asset_contextual_keywordsTEXTAsset dynamic education asset contextual keywordsContextual keywords, for example, Nursing certification, Health, Mountain View.google_ads;
asset_dynamic_education_asset_image_urlTEXTAsset dynamic education asset image urlImage url, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTAsset dynamic education asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
asset_dynamic_education_asset_ios_app_store_idNUMERICAsset dynamic education asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
asset_dynamic_education_asset_location_idTEXTAsset dynamic education asset location idLocation ID which can be any sequence of letters and digits and must be unique.google_ads;
asset_dynamic_education_asset_program_descriptionTEXTAsset dynamic education asset program descriptionProgram description, for example, Nursing Certification.google_ads;
asset_dynamic_education_asset_program_idTEXTAsset dynamic education asset program idRequired. Program ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
asset_dynamic_education_asset_program_nameTEXTAsset dynamic education asset program nameRequired. Program name, for example, Nursing. Required.google_ads;
asset_dynamic_education_asset_school_nameTEXTAsset dynamic education asset school nameSchool name, for example, Mountain View School of Nursing.google_ads;
asset_dynamic_education_asset_similar_program_idsTEXTAsset dynamic education asset similar program idsSimilar program IDs.google_ads;
asset_dynamic_education_asset_subjectTEXTAsset dynamic education asset subjectSubject of study, for example, Health.google_ads;
asset_dynamic_education_asset_thumbnail_image_urlTEXTAsset dynamic education asset thumbnail image urlThumbnail image url, for example, http://www.example.com/thumbnail.png. The thumbnail image will not be uploaded as image asset.google_ads;
TEXTAsset dynamic flights asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
asset_dynamic_flights_asset_custom_mappingTEXTAsset dynamic flights asset custom mappingA custom field which can be multiple key to values mapping separated by delimiters (",", "|" and ":"), in the forms of ": , , ... , | : , ... , | ... | : , ... ," for example, wifi: most | aircraft: 320, 77W | flights: 42 | legroom: 32".google_ads;
asset_dynamic_flights_asset_destination_idTEXTAsset dynamic flights asset destination idRequired. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
asset_dynamic_flights_asset_destination_nameTEXTAsset dynamic flights asset destination nameDestination name, for example, Paris.google_ads;
asset_dynamic_flights_asset_flight_descriptionTEXTAsset dynamic flights asset flight descriptionRequired. Flight description, for example, Book your ticket. Required.google_ads;
asset_dynamic_flights_asset_flight_priceTEXTAsset dynamic flights asset flight priceFlight price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.google_ads;
asset_dynamic_flights_asset_flight_sale_priceTEXTAsset dynamic flights asset flight sale priceFlight sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'flight_price' field.google_ads;
asset_dynamic_flights_asset_formatted_priceTEXTAsset dynamic flights asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.google_ads;
asset_dynamic_flights_asset_formatted_sale_priceTEXTAsset dynamic flights asset formatted sale priceFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.google_ads;
asset_dynamic_flights_asset_image_urlTEXTAsset dynamic flights asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTAsset dynamic flights asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
asset_dynamic_flights_asset_ios_app_store_idNUMERICAsset dynamic flights asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
asset_dynamic_flights_asset_origin_idTEXTAsset dynamic flights asset origin idOrigin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique.google_ads;
asset_dynamic_flights_asset_origin_nameTEXTAsset dynamic flights asset origin nameOrigin name, for example, London.google_ads;
asset_dynamic_flights_asset_similar_destination_idsTEXTAsset dynamic flights asset similar destination idsSimilar destination IDs, for example, PAR,LON.google_ads;
asset_dynamic_hotels_and_rentals_asset_addressTEXTAsset dynamic hotels and rentals asset addressAddress which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403google_ads;
TEXTAsset dynamic hotels and rentals asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
asset_dynamic_hotels_and_rentals_asset_categoryTEXTAsset dynamic hotels and rentals asset categoryCategory, for example, Hotel suite.google_ads;
asset_dynamic_hotels_and_rentals_asset_contextual_keywordsTEXTAsset dynamic hotels and rentals asset contextual keywordsContextual keywords, for example, Mountain View "Hotels", South Bay hotels.google_ads;
asset_dynamic_hotels_and_rentals_asset_descriptionTEXTAsset dynamic hotels and rentals asset descriptionDescription, for example, Close to SJC Airport.google_ads;
asset_dynamic_hotels_and_rentals_asset_destination_nameTEXTAsset dynamic hotels and rentals asset destination nameDestination name, for example, Downtown Mountain View.google_ads;
asset_dynamic_hotels_and_rentals_asset_formatted_priceTEXTAsset dynamic hotels and rentals asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.google_ads;
asset_dynamic_hotels_and_rentals_asset_formatted_sale_priceTEXTAsset dynamic hotels and rentals asset formatted sale priceFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.google_ads;
asset_dynamic_hotels_and_rentals_asset_image_urlTEXTAsset dynamic hotels and rentals asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTAsset dynamic hotels and rentals asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
asset_dynamic_hotels_and_rentals_asset_ios_app_store_idNUMERICAsset dynamic hotels and rentals asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
asset_dynamic_hotels_and_rentals_asset_priceTEXTAsset dynamic hotels and rentals asset pricePrice which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.google_ads;
asset_dynamic_hotels_and_rentals_asset_property_idTEXTAsset dynamic hotels and rentals asset property idRequired. Property ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
asset_dynamic_hotels_and_rentals_asset_property_nameTEXTAsset dynamic hotels and rentals asset property nameRequired. Property name, for example, Mountain View Hotel. Required.google_ads;
asset_dynamic_hotels_and_rentals_asset_sale_priceTEXTAsset dynamic hotels and rentals asset sale priceISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.google_ads;
asset_dynamic_hotels_and_rentals_asset_similar_property_idsTEXTAsset dynamic hotels and rentals asset similar property idsSimilar property IDs.google_ads;
asset_dynamic_hotels_and_rentals_asset_star_ratingNUMERICAsset dynamic hotels and rentals asset star ratingStar rating. Must be a number between 1 to 5, inclusive.google_ads;
asset_dynamic_jobs_asset_addressTEXTAsset dynamic jobs asset addressAddress which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.google_ads;
TEXTAsset dynamic jobs asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
asset_dynamic_jobs_asset_contextual_keywordsTEXTAsset dynamic jobs asset contextual keywordsContextual keywords, for example, Software engineering job.google_ads;
asset_dynamic_jobs_asset_descriptionTEXTAsset dynamic jobs asset descriptionDescription, for example, Apply your technical skills.google_ads;
asset_dynamic_jobs_asset_image_urlTEXTAsset dynamic jobs asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTAsset dynamic jobs asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
asset_dynamic_jobs_asset_ios_app_store_idNUMERICAsset dynamic jobs asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
asset_dynamic_jobs_asset_job_categoryTEXTAsset dynamic jobs asset job categoryJob category, for example, Technical.google_ads;
asset_dynamic_jobs_asset_job_idTEXTAsset dynamic jobs asset job idRequired. Job ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
asset_dynamic_jobs_asset_job_subtitleTEXTAsset dynamic jobs asset job subtitleJob subtitle, for example, Level II.google_ads;
asset_dynamic_jobs_asset_job_titleTEXTAsset dynamic jobs asset job titleRequired. Job title, for example, Software engineer. Required.google_ads;
asset_dynamic_jobs_asset_location_idTEXTAsset dynamic jobs asset location idLocation ID which can be any sequence of letters and digits. The ID sequence (job ID + location ID) must be unique.google_ads;
asset_dynamic_jobs_asset_salaryTEXTAsset dynamic jobs asset salarySalary, for example, $100,000.google_ads;
asset_dynamic_jobs_asset_similar_job_idsTEXTAsset dynamic jobs asset similar job idsSimilar job IDs, for example, 1275.google_ads;
asset_dynamic_local_asset_addressTEXTAsset dynamic local asset addressAddress which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.google_ads;
TEXTAsset dynamic local asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
asset_dynamic_local_asset_categoryTEXTAsset dynamic local asset categoryCategory, for example, Food.google_ads;
asset_dynamic_local_asset_contextual_keywordsTEXTAsset dynamic local asset contextual keywordsContextual keywords, for example, Save groceries coupons.google_ads;
asset_dynamic_local_asset_deal_idTEXTAsset dynamic local asset deal idRequired. Deal ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
asset_dynamic_local_asset_deal_nameTEXTAsset dynamic local asset deal nameRequired. Deal name, for example, 50% off at Mountain View Grocers. Required.google_ads;
asset_dynamic_local_asset_descriptionTEXTAsset dynamic local asset descriptionDescription, for example, Save on your weekly bill.google_ads;
asset_dynamic_local_asset_formatted_priceTEXTAsset dynamic local asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.google_ads;
asset_dynamic_local_asset_formatted_sale_priceTEXTAsset dynamic local asset formatted sale priceFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.google_ads;
asset_dynamic_local_asset_image_urlTEXTAsset dynamic local asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTAsset dynamic local asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
asset_dynamic_local_asset_ios_app_store_idNUMERICAsset dynamic local asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
asset_dynamic_local_asset_priceTEXTAsset dynamic local asset pricePrice which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.google_ads;
asset_dynamic_local_asset_sale_priceTEXTAsset dynamic local asset sale priceSale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.google_ads;
asset_dynamic_local_asset_similar_deal_idsTEXTAsset dynamic local asset similar deal idsSimilar deal IDs, for example, 1275.google_ads;
asset_dynamic_local_asset_subtitleTEXTAsset dynamic local asset subtitleSubtitle, for example, Groceries.google_ads;
asset_dynamic_real_estate_asset_addressTEXTAsset dynamic real estate asset addressAddress which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403google_ads;
TEXTAsset dynamic real estate asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
asset_dynamic_real_estate_asset_city_nameCITYAsset dynamic real estate asset city nameCity name, for example, Mountain View, California.google_ads;
asset_dynamic_real_estate_asset_contextual_keywordsTEXTAsset dynamic real estate asset contextual keywordsContextual keywords, for example, For sale; Houses for sale.google_ads;
asset_dynamic_real_estate_asset_descriptionTEXTAsset dynamic real estate asset descriptionDescription, for example, 3 beds, 2 baths, 1568 sq. ft.google_ads;
asset_dynamic_real_estate_asset_formatted_priceTEXTAsset dynamic real estate asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $200,000.00.google_ads;
asset_dynamic_real_estate_asset_image_urlTEXTAsset dynamic real estate asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTAsset dynamic real estate asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
asset_dynamic_real_estate_asset_ios_app_store_idNUMERICAsset dynamic real estate asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
asset_dynamic_real_estate_asset_listing_idTEXTAsset dynamic real estate asset listing idRequired. Listing ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
asset_dynamic_real_estate_asset_listing_nameTEXTAsset dynamic real estate asset listing nameRequired. Listing name, for example, Boulevard Bungalow. Required.google_ads;
asset_dynamic_real_estate_asset_listing_typeTEXTAsset dynamic real estate asset listing typeListing type, for example, For sale.google_ads;
asset_dynamic_real_estate_asset_priceTEXTAsset dynamic real estate asset pricePrice which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 200,000.00 USD.google_ads;
asset_dynamic_real_estate_asset_property_typeTEXTAsset dynamic real estate asset property typeProperty type, for example, House.google_ads;
asset_dynamic_real_estate_asset_similar_listing_idsTEXTAsset dynamic real estate asset similar listing idsSimilar listing IDs.google_ads;
TEXTAsset dynamic travel asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
asset_dynamic_travel_asset_categoryTEXTAsset dynamic travel asset categoryCategory, for example, Express.google_ads;
asset_dynamic_travel_asset_contextual_keywordsTEXTAsset dynamic travel asset contextual keywordsContextual keywords, for example, Paris trains.google_ads;
asset_dynamic_travel_asset_destination_addressTEXTAsset dynamic travel asset destination addressDestination address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.google_ads;
asset_dynamic_travel_asset_destination_idTEXTAsset dynamic travel asset destination idRequired. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
asset_dynamic_travel_asset_destination_nameTEXTAsset dynamic travel asset destination nameDestination name, for example, Paris.google_ads;
asset_dynamic_travel_asset_formatted_priceTEXTAsset dynamic travel asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.google_ads;
asset_dynamic_travel_asset_formatted_sale_priceTEXTAsset dynamic travel asset formatted sale priceFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.google_ads;
asset_dynamic_travel_asset_image_urlTEXTAsset dynamic travel asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTAsset dynamic travel asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
asset_dynamic_travel_asset_ios_app_store_idNUMERICAsset dynamic travel asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
asset_dynamic_travel_asset_origin_idTEXTAsset dynamic travel asset origin idOrigin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique.google_ads;
asset_dynamic_travel_asset_origin_nameTEXTAsset dynamic travel asset origin nameOrigin name, for example, London.google_ads;
asset_dynamic_travel_asset_priceTEXTAsset dynamic travel asset pricePrice which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.google_ads;
asset_dynamic_travel_asset_sale_priceTEXTAsset dynamic travel asset sale priceSale price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.google_ads;
asset_dynamic_travel_asset_similar_destination_idsTEXTAsset dynamic travel asset similar destination idsSimilar destination IDs, for example, NYC.google_ads;
asset_dynamic_travel_asset_titleTEXTAsset dynamic travel asset titleRequired. Title, for example, Book your train ticket. Required.google_ads;
asset_field_type_policy_summariesTEXTAsset field type policy summariesPolicy information for the asset for each FieldType.google_ads;
asset_final_mobile_urlsTEXTAsset final mobile urlsA list of possible final mobile URLs after all cross domain redirects.google_ads;
asset_final_url_suffixTEXTAsset final url suffixURL template for appending params to landing page URLs served with parallel tracking.google_ads;
asset_final_urlsTEXTAsset final urlsA list of possible final URLs after all cross domain redirects.google_ads;
asset_groupTEXTAsset groupThe asset group that this audience is scoped under. Must be set if and only if scope is ASSET_GROUP. Immutable after creation. If an audience with ASSET_GROUP scope is upgraded to CUSTOMER scope, this field will automatically be cleared.google_ads;
asset_group_ad_strengthTEXTAsset group ad strengthOverall ad strength of this asset group.google_ads;
asset_group_campaignTEXTAsset group campaignThe campaign with which this asset group is associated. The asset which is linked to the asset group.google_ads;
asset_group_final_mobile_urlsTEXTAsset group final mobile urlsA list of final mobile URLs after all cross domain redirects. In performance max, by default, the urls are eligible for expansion unless opted out.google_ads;
asset_group_final_urlsTEXTAsset group final urlsA list of final URLs after all cross domain redirects. In performance max, by default, the urls are eligible for expansion unless opted out.google_ads;
asset_group_idTEXTAsset group idThe ID of the asset group.google_ads; bing;
asset_group_nameTEXTAsset group nameRequired. Name of the asset group. Required. It must have a minimum length of 1 and maximum length of 128. It must be unique under a campaign.google_ads; bing;
asset_group_path1TEXTAsset group path1First part of text that may appear appended to the url displayed in the ad.google_ads;
asset_group_path2TEXTAsset group path2Second part of text that may appear appended to the url displayed in the ad. This field can only be set when path1 is set.google_ads;
asset_group_primary_statusTEXTAsset group primary statusThe primary status of the asset group. Provides insights into why an asset group is not serving or not serving optimally.google_ads;
asset_group_primary_status_reasonsTEXTAsset group primary status reasonsProvides reasons into why an asset group is not serving or not serving optimally. It will be empty when the asset group is serving without issues.google_ads;
asset_group_resource_nameTEXTAsset group resource nameThe resource name of the asset group. Asset group resource names have the form: customers/{customer_id}/assetGroups/{asset_group_id}google_ads;
asset_group_statusTEXTAsset group statusThe status of the asset group.google_ads; bing;
asset_hotel_callout_asset_language_codeTEXTAsset hotel callout asset language codeRequired. The language of the hotel callout. Represented as BCP 47 language tag.google_ads;
asset_hotel_callout_asset_textTEXTAsset hotel callout asset textRequired. The text of the hotel callout asset. The length of this string should be between 1 and 25, inclusive.google_ads;
asset_hotel_property_asset_hotel_addressTEXTAsset hotel property asset hotel addressAddress of the hotel. Read-only.google_ads;
asset_hotel_property_asset_hotel_nameTEXTAsset hotel property asset hotel nameName of the hotel. Read-only.google_ads;
asset_hotel_property_asset_place_idTEXTAsset hotel property asset place idPlace IDs uniquely identify a place in the Google Places database and on Google Maps. See https://developers.google.com/places/web-service/place-id to learn more.google_ads;
asset_idTEXTAsset idThe ID of the asset.google_ads; yahoo_japan;
asset_image_asset_file_sizeNUMERICAsset image asset file sizeFile size of the image asset in bytes.google_ads;
asset_image_asset_full_size_height_pixelsNUMERICAsset image asset full size height pixelsHeight of the image.google_ads;
asset_image_asset_full_size_urlIMAGE_URLAsset image asset full size urlA URL that returns the image with this height and width.google_ads;
asset_image_asset_full_size_width_pixelsNUMERICAsset image asset full size width pixelsWidth of the image.google_ads;
asset_image_asset_mime_typeTEXTAsset image asset mime typeMIME type of the image asset.google_ads;
asset_interaction_target_assetTEXTAsset interaction target assetThe asset resource name.google_ads;
asset_interaction_target_interaction_on_this_assetBOOLEANAsset interaction target interaction on this assetOnly used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.google_ads;
asset_lead_form_asset_background_image_assetTEXTAsset lead form asset background image assetAsset resource name of the background image. The image dimensions must be exactly 1200x628.google_ads;
asset_lead_form_asset_business_nameTEXTAsset lead form asset business nameRequired. The name of the business being advertised.google_ads;
asset_lead_form_asset_call_to_action_descriptionTEXTAsset lead form asset call to action descriptionRequired. Text giving a clear value proposition of what users expect once they expand the form.google_ads;
asset_lead_form_asset_call_to_action_typeTEXTAsset lead form asset call to action typeRequired. Pre-defined display text that encourages user to expand the form.google_ads;
asset_lead_form_asset_custom_disclosureTEXTAsset lead form asset custom disclosureCustom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only.google_ads;
asset_lead_form_asset_custom_question_fieldsTEXTAsset lead form asset custom question fieldsOrdered list of custom question fields. This field is subject to a limit of 5 qualifying questions per form.google_ads;
asset_lead_form_asset_delivery_methodsTEXTAsset lead form asset delivery methodsConfigured methods for collected lead data to be delivered to advertiser. Only one method typed as WebhookDelivery can be configured.google_ads;
asset_lead_form_asset_descriptionTEXTAsset lead form asset descriptionRequired. Detailed description of the expanded form to describe what the form is asking for or facilitating.google_ads;
asset_lead_form_asset_desired_intentTEXTAsset lead form asset desired intentChosen intent for the lead form, for example, more volume or more qualified.google_ads;
asset_lead_form_asset_fieldsTEXTAsset lead form asset fieldsOrdered list of input fields. This field can be updated by reordering questions, but not by adding or removing questions.google_ads;
asset_lead_form_asset_headlineTEXTAsset lead form asset headlineRequired. Headline of the expanded form to describe what the form is asking for or facilitating.google_ads;
asset_lead_form_asset_post_submit_call_to_action_typeTEXTAsset lead form asset post submit call to action typePre-defined display text that encourages user action after the form is submitted.google_ads;
asset_lead_form_asset_post_submit_descriptionTEXTAsset lead form asset post submit descriptionDetailed description shown after form submission that describes how the advertiser will follow up with the user.google_ads;
asset_lead_form_asset_post_submit_headlineTEXTAsset lead form asset post submit headlineHeadline of text shown after form submission that describes how the advertiser will follow up with the user.google_ads;
asset_lead_form_asset_privacy_policy_urlTEXTAsset lead form asset privacy policy urlRequired. Link to a page describing the policy on how the collected data is handled by the advertiser/business.google_ads;
asset_location_asset_business_profile_locationsTEXTAsset location asset business profile locationsThe list of business locations for the customer. This will only be returned if the Location Asset is syncing from the Business Profile account. It is possible to have multiple Business Profile listings under the same account that point to the same Place ID.google_ads;
asset_location_asset_location_ownership_typeTEXTAsset location asset location ownership typeThe type of location ownership. If the type is BUSINESS_OWNER, it will be served as a location extension. If the type is AFFILIATE, it will be served as an affiliate location.google_ads;
asset_location_asset_place_idTEXTAsset location asset place idPlace IDs uniquely identify a place in the Google Places database and on Google Maps. This field is unique for a given customer ID and asset type. See https://developers.google.com/places/web-service/place-id to learn more about Place ID.google_ads;
asset_mobile_app_asset_app_idTEXTAsset mobile app asset app idRequired. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS.google_ads;
asset_mobile_app_asset_app_storeTEXTAsset mobile app asset app storeRequired. The application store that distributes this specific app.google_ads;
asset_mobile_app_asset_end_dateDATEAsset mobile app asset end dateLast date of when this asset is effective and still serving, in yyyy-MM-dd format.google_ads;
TEXTAsset mobile app asset link textRequired. The visible text displayed when the link is rendered in an ad. The length of this string should be between 1 and 25, inclusive.google_ads;
asset_mobile_app_asset_start_dateDATEAsset mobile app asset start dateStart date of when this asset is effective and can begin serving, in yyyy-MM-dd format.google_ads;
asset_nameTEXTAsset nameOptional name of the asset.google_ads;
asset_page_feed_asset_labelsTEXTAsset page feed asset labelsLabels used to group the page urls.google_ads;
asset_page_feed_asset_page_urlTEXTAsset page feed asset page urlRequired. The webpage that advertisers want to target.google_ads;
asset_policy_summary_approval_statusTEXTAsset policy summary approval statusThe overall approval status of this asset, calculated based on the status of its individual policy topic entries.google_ads;
asset_policy_summary_policy_topic_entriesTEXTAsset policy summary policy topic entriesThe list of policy findings for this asset.google_ads;
asset_policy_summary_review_statusTEXTAsset policy summary review statusWhere in the review process this asset is.google_ads;
asset_price_asset_language_codeTEXTAsset price asset language codeRequired. The language of the price asset. Represented as BCP 47 language tag.google_ads;
asset_price_asset_price_offeringsTEXTAsset price asset price offeringsThe price offerings of the price asset. The size of this collection should be between 3 and 8, inclusive.google_ads;
asset_price_asset_price_qualifierTEXTAsset price asset price qualifierThe price qualifier of the price asset.google_ads;
asset_price_asset_typeTEXTAsset price asset typeRequired. The type of the price asset.google_ads;
asset_promotion_asset_ad_schedule_targetsTEXTAsset promotion asset ad schedule targetsList of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.google_ads;
asset_promotion_asset_discount_modifierTEXTAsset promotion asset discount modifierA modifier for qualification of the discount.google_ads;
asset_promotion_asset_end_dateDATEAsset promotion asset end dateLast date of when this asset is effective and still serving, in yyyy-MM-dd format.google_ads;
asset_promotion_asset_language_codeTEXTAsset promotion asset language codeThe language of the promotion. Represented as BCP 47 language tag.google_ads;
asset_promotion_asset_money_amount_off_amount_microsNUMERICAsset promotion asset money amount off amount microsAmount in micros. One million is equivalent to one unit.google_ads;
asset_promotion_asset_money_amount_off_currency_codeTEXTAsset promotion asset money amount off currency codeThree-character ISO 4217 currency code.google_ads;
asset_promotion_asset_occasionTEXTAsset promotion asset occasionThe occasion the promotion was intended for. If an occasion is set, the redemption window will need to fall within the date range associated with the occasion.google_ads;
asset_promotion_asset_orders_over_amount_amount_microsNUMERICAsset promotion asset orders over amount amount microsAmount in micros. One million is equivalent to one unit.google_ads;
asset_promotion_asset_orders_over_amount_currency_codeTEXTAsset promotion asset orders over amount currency codeThree-character ISO 4217 currency code.google_ads;
asset_promotion_asset_percent_offNUMERICAsset promotion asset percent offPercentage off discount in the promotion. 1,000,000 = 100%. Either this or money_amount_off is required.google_ads;
asset_promotion_asset_promotion_codeTEXTAsset promotion asset promotion codeA code the user should use in order to be eligible for the promotion.google_ads;
asset_promotion_asset_promotion_targetTEXTAsset promotion asset promotion targetRequired. A freeform description of what the promotion is targeting.google_ads;
asset_promotion_asset_redemption_end_dateDATEAsset promotion asset redemption end dateLast date of when the promotion is eligible to be redeemed, in yyyy-MM-dd format.google_ads;
asset_promotion_asset_redemption_start_dateDATEAsset promotion asset redemption start dateStart date of when the promotion is eligible to be redeemed, in yyyy-MM-dd format.google_ads;
asset_promotion_asset_start_dateDATEAsset promotion asset start dateStart date of when this asset is effective and can begin serving, in yyyy-MM-dd format.google_ads;
asset_resource_nameTEXTAsset resource nameThe resource name of the asset. Asset resource names have the form: customers/{customer_id}/assets/{asset_id}google_ads;
TEXTAsset sitelink asset ad schedule targetsList of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.google_ads;
TEXTAsset sitelink asset description1First line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description2 must also be set.google_ads;
TEXTAsset sitelink asset description2Second line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set.google_ads;
DATEAsset sitelink asset end dateLast date of when this asset is effective and still serving, in yyyy-MM-dd format.google_ads;
TEXTAsset sitelink asset link textRequired. URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive.google_ads;
DATEAsset sitelink asset start dateStart date of when this asset is effective and can begin serving, in yyyy-MM-dd format.google_ads;
asset_sourceTEXTAsset sourceSource of the asset.google_ads;
asset_structured_snippet_asset_headerTEXTAsset structured snippet asset headerRequired. The header of the snippet. This string should be one of the predefined values at https://developers.google.com/google-ads/api/reference/data/structured-snippet-headersgoogle_ads;
asset_structured_snippet_asset_valuesTEXTAsset structured snippet asset valuesRequired. The values in the snippet. The size of this collection should be between 3 and 10, inclusive. The length of each value should be between 1 and 25 characters, inclusive.google_ads;
asset_text_asset_textTEXTAsset text asset textText content of the text asset.google_ads;
asset_tracking_url_templateTEXTAsset tracking url templateURL template for constructing a tracking URL.google_ads;
asset_typeTEXTAsset typeType of the asset.google_ads; yahoo_japan;
asset_url_custom_parametersTEXTAsset url custom parametersA list of mappings to be used for substituting URL custom parameter tags in the tracking_url_template, final_urls, and/or final_mobile_urls.google_ads;
asset_youtube_video_asset_youtube_video_idTEXTAsset youtube video asset youtube video idYouTube video id. This is the 11 character string value used in the YouTube video URL.google_ads;
asset_youtube_video_asset_youtube_video_titleTEXTAsset youtube video asset youtube video titleYouTube video title.google_ads;
auction_insight_domainTEXTAuction insight domainDomain (visible URL) of a participant in the Auction Insights report.google_ads;
auction_insight_search_absolute_top_impression_percentageNUMERICAuction insight search absolute top impression percentageThis metric is part of the Auction Insights report, and tells how often the ads of another participant showed in the most prominent position on the search results page. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available.google_ads;
auction_insight_search_impression_shareNUMERICAuction insight search impression shareThis metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available.google_ads;
auction_insight_search_outranking_shareNUMERICAuction insight search outranking shareThis metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available.google_ads;
auction_insight_search_overlap_rateNUMERICAuction insight search overlap rateThis metric is part of the Auction Insights report, and tells how often another participant's ad received an impression when your ad also received an impression. This metric is not publicly available.google_ads;
auction_insight_search_position_above_rateNUMERICAuction insight search position above rateThis metric is part of the Auction Insights report, and tells how often another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available.google_ads;
auction_insight_search_top_impression_percentageNUMERICAuction insight search top impression percentageThis metric is part of the Auction Insights report, and tells how often the ads of another participant showed adjacent to the top organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available.google_ads;
audience_asset_groupTEXTAudience asset groupThe asset group that this audience is scoped under. Must be set if and only if scope is ASSET_GROUP. Immutable after creation. If an audience with ASSET_GROUP scope is upgraded to CUSTOMER scope, this field will automatically be cleared.google_ads;
audience_audienceTEXTAudience audienceThe Audience resource name.google_ads;
audience_descriptionTEXTAudience descriptionDescription of this audience.google_ads;
audience_dimensionsTEXTAudience dimensionsPositive dimensions specifying the audience composition.google_ads;
audience_dimensions_audience_segments_segments_custom_audience_custom_audienceTEXTAudience dimensions audience segments segments custom audience custom audienceThe custom audience resource.google_ads;
audience_dimensions_audience_segments_segments_detailed_demographic_detailed_demographicTEXTAudience dimensions audience segments segments detailed demographic detailed demographicThe detailed demographic resource.google_ads;
audience_dimensions_audience_segments_segments_life_event_life_eventTEXTAudience dimensions audience segments segments life event life eventThe life event resource.google_ads;
audience_dimensions_audience_segments_segments_user_interest_user_interest_categoryTEXTAudience dimensions audience segments segments user interest user interest categoryThe user interest resource.google_ads;
audience_dimensions_audience_segments_segments_user_list_user_listTEXTAudience dimensions audience segments segments user list user listThe user list resource.google_ads;
audience_exclusion_dimensionTEXTAudience exclusion dimensionNegative dimension specifying the audience composition.google_ads;
audience_exclusion_dimension_exclusions_user_list_user_listTEXTAudience exclusion dimension exclusions user list user listThe user list resource.google_ads;
audience_scopeTEXTAudience scopeDefines the scope this audience can be used in. By default, the scope is CUSTOMER. Audiences can be created with a scope of ASSET_GROUP for exclusive use by a single asset_group. Scope may change from ASSET_GROUP to CUSTOMER but not from CUSTOMER to ASSET_GROUP.google_ads;
audience_setting_use_audience_groupedBOOLEANAudience setting use audience groupedIf true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.google_ads;
audience_statusTEXTAudience statusStatus of this audience. Indicates whether the audience is enabled or removed.google_ads;
auto_tagging_enabledBOOLEANAuto tagging enabledWhether auto-tagging is enabled for the customer.google_ads;
availabilitiesTEXTAvailabilitiesAvailability information of the user interest.google_ads;
average_cart_sizeNUMERICAverage cart sizeAverage cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data.google_ads;
average_costNUMERICAverage costThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.google_ads;
average_cpcNUMERICAverage cpcThe total cost of all clicks divided by the total number of clicks received.google_ads; bing;
average_cpeNUMERICAverage cpeThe average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.google_ads;
average_cpmNUMERICAverage cpmAverage cost-per-thousand impressions (CPM).google_ads; bing;
average_cpvNUMERICAverage cpvThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.google_ads; bing;
average_impression_frequency_per_userNUMERICAverage impression frequency per userThe average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App.google_ads;
average_order_value_microsNUMERICAverage order value microsAverage order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data.google_ads;
average_page_viewsNUMERICAverage page viewsAverage number of pages viewed per session.google_ads;
average_pageviewsNUMERICAverage pageviewsAverage number of pages viewed per session.google_ads;
average_target_cpa_microsNUMERICAverage target cpa microsThe average Target CPA, or unset if not available (for example, for campaigns that had traffic from portfolio bidding strategies or non-tCPA).google_ads;
average_target_roasNUMERICAverage target roasThe average Target ROAS, or unset if not available (for example, for campaigns that had traffic from portfolio bidding strategies or non-tROAS).google_ads;
average_time_on_siteNUMERICAverage time on siteTotal duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.google_ads;
base_ad_groupTEXTBase ad groupFor draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.google_ads;
base_ad_group_idTEXTBase ad group idFor draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.google_ads;
base_campaignTEXTBase campaignThe resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.google_ads;
base_campaign_idTEXTBase campaign idThe resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.google_ads; bing;
basic_user_list_actionsTEXTBasic user list actionsActions associated with this user list.google_ads;
benchmark_average_max_cpcNUMERICBenchmark average max cpcAn indication of how other advertisers are bidding on similar products.google_ads;
bid_modifierNUMERICBid modifierThe modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.google_ads;
biddable_app_install_conversionsNUMERICBiddable app install conversionsNumber of app installs.google_ads;
biddable_app_post_install_conversionsNUMERICBiddable app post install conversionsNumber of in-app actions.google_ads;
bidding_strategyTEXTBidding strategyPortfolio bidding strategy used by campaign.google_ads;
bidding_strategy_aligned_campaign_budget_idNUMERICBidding strategy aligned campaign budget idID of the campaign budget that this portfolio bidding strategy is aligned with. When a portfolio and a campaign budget are aligned, that means that they are attached to the same set of campaigns. After a bidding strategy is aligned with a campaign budget, campaigns that are added to the bidding strategy must also use the aligned campaign budget.google_ads;
bidding_strategy_campaign_countNUMERICBidding strategy campaign countThe number of campaigns attached to this bidding strategy. This field is read-only.google_ads;
bidding_strategy_currency_codeTEXTBidding strategy currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy.google_ads;
bidding_strategy_effective_currency_codeTEXTBidding strategy effective currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.google_ads;
bidding_strategy_enhanced_cpcTEXTBidding strategy enhanced cpcA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.google_ads;
bidding_strategy_idTEXTBidding strategy idPortfolio bidding strategy used by campaign.google_ads;
bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversion value cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
bidding_strategy_maximize_conversion_value_cpc_bid_floor_microsNUMERICBidding strategy maximize conversion value cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
bidding_strategy_maximize_conversion_value_target_roasNUMERICBidding strategy maximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads;
bidding_strategy_maximize_conversions_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversions cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
bidding_strategy_maximize_conversions_cpc_bid_floor_microsNUMERICBidding strategy maximize conversions cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads;
bidding_strategy_maximize_conversions_target_cpa_microsNUMERICBidding strategy maximize conversions target cpa microsThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.google_ads;
bidding_strategy_nameTEXTBidding strategy nameThe name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).google_ads;
bidding_strategy_non_removed_campaign_countNUMERICBidding strategy non removed campaign countThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.google_ads;
bidding_strategy_resource_nameTEXTBidding strategy resource nameThe resource name of the bidding strategy. Bidding strategy resource names have the form: customers/{customer_id}/biddingStrategies/{bidding_strategy_id}google_ads;
bidding_strategy_sourceTEXTBidding strategy sourceThe type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.google_ads;
bidding_strategy_statusTEXTBidding strategy statusThe status of the bidding strategy. This field is read-only.google_ads;
bidding_strategy_system_statusTEXTBidding strategy system statusThe system status of the campaign's bidding strategy.google_ads;
bidding_strategy_target_cpa_cpc_bid_ceiling_microsNUMERICBidding strategy target cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
bidding_strategy_target_cpa_cpc_bid_floor_microsNUMERICBidding strategy target cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
bidding_strategy_target_cpa_target_cpa_microsNUMERICBidding strategy target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads;
bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICBidding strategy target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads;
bidding_strategy_target_impression_share_locationTEXTBidding strategy target impression share locationThe targeted location on the search results page.google_ads;
bidding_strategy_target_impression_share_location_fraction_microsNUMERICBidding strategy target impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads;
bidding_strategy_target_roas_cpc_bid_ceiling_microsNUMERICBidding strategy target roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
bidding_strategy_target_roas_cpc_bid_floor_microsNUMERICBidding strategy target roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
bidding_strategy_target_roas_target_roasNUMERICBidding strategy target roas target roasThe chosen revenue (based on conversion data) per unit of spend.google_ads;
bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICBidding strategy target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads;
bidding_strategy_target_spend_target_spend_microsNUMERICBidding strategy target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads;
bidding_strategy_typeTEXTBidding strategy typeThe type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.google_ads;
book_on_google_assetTEXTBook on google assetA book on google asset.google_ads;
brandTEXTBrandBrand of the product.google_ads; aimwel;
brand_list_shared_setTEXTBrand list shared setShared set resource name of the brand list.google_ads;
budget_amountNUMERICBudget amountThe amount of the budget for the selected date range, in the local currency for the account.google_ads;
budget_campaign_association_status_campaignTEXTBudget campaign association status campaignThe campaign resource name.google_ads;
budget_campaign_association_status_statusTEXTBudget campaign association status statusBudget campaign association status.google_ads;
budget_idTEXTBudget idThe budget of the campaign.google_ads;
call_asset_ad_schedule_targetsTEXTCall asset ad schedule targetsList of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.google_ads;
call_asset_call_conversion_actionTEXTCall asset call conversion actionThe conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.google_ads;
call_asset_call_conversion_reporting_stateTEXTCall asset call conversion reporting stateIndicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion.google_ads;
call_asset_country_codeTEXTCall asset country codeRequired. Two-letter country code of the phone number. Examples: 'US', 'us'.google_ads;
call_asset_phone_numberTEXTCall asset phone numberRequired. The advertiser's raw phone number. Examples: '1234567890', '(123)456-7890'google_ads;
call_reporting_setting_call_conversion_actionTEXTCall reporting setting call conversion actionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.google_ads;
call_reporting_setting_call_conversion_reporting_enabledBOOLEANCall reporting setting call conversion reporting enabledWhether to enable call conversion reporting.google_ads;
call_reporting_setting_call_reporting_enabledBOOLEANCall reporting setting call reporting enabledEnable reporting of phone call events by redirecting them through Google System.google_ads;
call_to_action_asset_call_to_actionTEXTCall to action asset call to actionCall to action.google_ads;
callout_asset_ad_schedule_targetsTEXTCallout asset ad schedule targetsList of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.google_ads;
callout_asset_callout_textTEXTCallout asset callout textRequired. The callout text. The length of this string should be between 1 and 25, inclusive.google_ads;
callout_asset_end_dateDATECallout asset end dateLast date of when this asset is effective and still serving, in yyyy-MM-dd format.google_ads;
callout_asset_start_dateDATECallout asset start dateStart date of when this asset is effective and can begin serving, in yyyy-MM-dd format.google_ads;
campaign_accessible_bidding_strategyTEXTCampaign accessible bidding strategyResource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.google_ads;
campaign_ad_serving_optimization_statusTEXTCampaign ad serving optimization statusThe ad serving optimization status of the campaign.google_ads;
campaign_app_campaign_setting_app_idTEXTCampaign app campaign setting app idA string that uniquely identifies a mobile application.google_ads;
campaign_app_campaign_setting_app_storeTEXTCampaign app campaign setting app storeThe application store that distributes this specific app.google_ads;
campaign_app_campaign_setting_bidding_strategy_goal_typeTEXTCampaign app campaign setting bidding strategy goal typeRepresents the goal which the bidding strategy of this app campaign should optimize towards.google_ads;
campaign_asset_automation_settingsTEXTCampaign asset automation settingsContains the opt-in/out status of each AssetAutomationType. See documentation of each asset automation type enum for default opt in/out behavior.google_ads;
campaign_audience_setting_use_audience_groupedBOOLEANCampaign audience setting use audience groupedIf true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.google_ads;
campaign_audience_view_resource_nameTEXTCampaign audience view resource nameThe resource name of the campaign audience view. Campaign audience view resource names have the form: customers/{customer_id}/campaignAudienceViews/{campaign_id}~{criterion_id}google_ads;
campaign_bidding_strategy_system_statusTEXTCampaign bidding strategy system statusThe system status of the campaign's bidding strategy.google_ads;
campaign_budgetNUMERICCampaign budgetThe budget of the campaign.google_ads; tiktok; stackadapt; tradedesk;
campaign_budget_aligned_bidding_strategy_idNUMERICCampaign budget aligned bidding strategy idID of the portfolio bidding strategy that this shared campaign budget is aligned with. When a bidding strategy and a campaign budget are aligned, they are attached to the same set of campaigns. After a campaign budget is aligned with a bidding strategy, campaigns that are added to the campaign budget must also use the aligned bidding strategy.google_ads;
campaign_budget_delivery_methodTEXTCampaign budget delivery methodThe delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.google_ads;
campaign_budget_idTEXTCampaign budget idThe ID of the campaign budget. A campaign budget is created using the CampaignBudgetService create operation and is assigned a budget ID. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results.google_ads; dv360;
campaign_budget_nameTEXTCampaign budget nameThe name of the campaign budget. When creating a campaign budget through CampaignBudgetService, every explicitly shared campaign budget must have a non-null, non-empty name. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name. The length of this string must be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).google_ads; dv360;
NUMERICCampaign budget recommended budget estimated change weekly clicksThe estimated change in weekly clicks if the recommended budget is applied. This field is read-only.google_ads;
NUMERICCampaign budget recommended budget estimated change weekly cost microsThe estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.google_ads;
NUMERICCampaign budget recommended budget estimated change weekly interactionsThe estimated change in weekly interactions if the recommended budget is applied. This field is read-only.google_ads;
NUMERICCampaign budget recommended budget estimated change weekly viewsThe estimated change in weekly views if the recommended budget is applied. This field is read-only.google_ads;
campaign_budget_reference_countNUMERICCampaign budget reference countThe number of campaigns actively using the budget. This field is read-only.google_ads;
campaign_budget_resource_nameTEXTCampaign budget resource nameThe resource name of the campaign budget. Campaign budget resource names have the form: customers/{customer_id}/campaignBudgets/{campaign_budget_id}google_ads;
campaign_budget_statusTEXTCampaign budget statusThe status of this campaign budget. This field is read-only.google_ads;
campaign_budget_typeTEXTCampaign budget typeThe type of the campaign budget.google_ads; tiktok;
campaign_campaign_groupTEXTCampaign campaign groupThe campaign group this campaign belongs to.google_ads;
campaign_commission_commission_rate_microsNUMERICCampaign commission commission rate microsCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).google_ads;
campaign_countNUMERICCampaign countThe number of campaigns attached to this bidding strategy. This field is read-only.google_ads; yahoo_japan;
campaign_criterion_ad_schedule_day_of_weekTEXTCampaign criterion ad schedule day of weekDay of the week the schedule applies to. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_ad_schedule_end_hourNUMERICCampaign criterion ad schedule end hourEnding hour in 24 hour time; 24 signifies end of the day. This field must be between 0 and 24, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_ad_schedule_end_minuteTEXTCampaign criterion ad schedule end minuteMinutes after the end hour at which this schedule ends. The schedule is exclusive of the end minute. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_ad_schedule_start_hourNUMERICCampaign criterion ad schedule start hourStarting hour in 24 hour time. This field must be between 0 and 23, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_ad_schedule_start_minuteTEXTCampaign criterion ad schedule start minuteMinutes after the start hour at which this schedule starts. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_age_range_typeTEXTCampaign criterion age range typeType of the age range.google_ads;
campaign_criterion_bid_modifierNUMERICCampaign criterion bid modifierThe modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.google_ads;
campaign_criterion_brand_list_shared_setTEXTCampaign criterion brand list shared setShared set resource name of the brand list.google_ads;
campaign_criterion_campaignTEXTCampaign criterion campaignThe campaign to which the criterion belongs.google_ads;
campaign_criterion_carrier_carrier_constantTEXTCampaign criterion carrier carrier constantThe Carrier constant resource name.google_ads;
campaign_criterion_combined_audience_combined_audienceTEXTCampaign criterion combined audience combined audienceThe CombinedAudience resource name.google_ads;
campaign_criterion_content_label_typeTEXTCampaign criterion content label typeContent label type, required for CREATE operations.google_ads;
campaign_criterion_custom_affinity_custom_affinityTEXTCampaign criterion custom affinity custom affinityThe CustomInterest resource name.google_ads;
campaign_criterion_custom_audience_custom_audienceTEXTCampaign criterion custom audience custom audienceThe CustomAudience resource name.google_ads;
campaign_criterion_device_typeTEXTCampaign criterion device typeType of the device.google_ads;
campaign_criterion_display_nameTEXTCampaign criterion display nameThe display name of the criterion. This field is ignored for mutates.google_ads;
campaign_criterion_gender_typeTEXTCampaign criterion gender typeType of the gender.google_ads;
campaign_criterion_income_range_typeTEXTCampaign criterion income range typeType of the income range.google_ads;
campaign_criterion_ip_block_ip_addressTEXTCampaign criterion ip block ip addressThe IP address of this IP block.google_ads;
campaign_criterion_keyword_match_typeTEXTCampaign criterion keyword match typeThe match type of the keyword.google_ads;
campaign_criterion_keyword_theme_free_form_keyword_themeTEXTCampaign criterion keyword theme free form keyword themeFree-form text to be matched to a Smart Campaign keyword theme constant on a best-effort basis.google_ads;
campaign_criterion_keyword_theme_keyword_theme_constantTEXTCampaign criterion keyword theme keyword theme constantThe resource name of a Smart Campaign keyword theme constant. keywordThemeConstants/{keyword_theme_id}~{sub_keyword_theme_id}google_ads;
campaign_criterion_language_language_constantTEXTCampaign criterion language language constantThe language constant resource name.google_ads;
campaign_criterion_listing_scope_dimensionsTEXTCampaign criterion listing scope dimensionsScope of the campaign criterion.google_ads;
campaign_criterion_listing_scope_dimensions_activity_country_valueCOUNTRYCampaign criterion listing scope dimensions activity country valueString value of the activity country. The Geo Target Constant resource name.google_ads;
campaign_criterion_listing_scope_dimensions_hotel_city_city_criterionCITYCampaign criterion listing scope dimensions hotel city city criterionThe Geo Target Constant resource name.google_ads;
campaign_criterion_listing_scope_dimensions_hotel_country_region_country_region_criterionREGIONCampaign criterion listing scope dimensions hotel country region country region criterionThe Geo Target Constant resource name.google_ads;
campaign_criterion_listing_scope_dimensions_hotel_state_state_criterionTEXTCampaign criterion listing scope dimensions hotel state state criterionThe Geo Target Constant resource name.google_ads;
campaign_criterion_local_service_id_service_idTEXTCampaign criterion local service id service idThe criterion resource name.google_ads;
campaign_criterion_location_geo_target_constantTEXTCampaign criterion location geo target constantThe geo target constant resource name.google_ads;
campaign_criterion_location_groupTEXTCampaign criterion location groupLocation Groupgoogle_ads;
campaign_criterion_location_group_enable_customer_level_location_asset_setBOOLEANCampaign criterion location group enable customer level location asset setDenotes that the latest customer level asset set is used for targeting. Used with radius and radius_units. Cannot be used with feed, geo target constants or feed item sets. When using asset sets, either this field or location_group_asset_sets should be specified. Both cannot be used at the same time. This can only be set in CREATE operations.google_ads;
campaign_criterion_location_group_feedTEXTCampaign criterion location group feedFeed specifying locations for targeting. Cannot be set with AssetSet fields. This is required and must be set in CREATE operations.google_ads;
campaign_criterion_location_group_geo_target_constantsTEXTCampaign criterion location group geo target constantsGeo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed. Cannot be set with AssetSet fields.google_ads;
campaign_criterion_mobile_app_category_mobile_app_category_constantTEXTCampaign criterion mobile app category mobile app category constantThe mobile app category constant resource name.google_ads;
campaign_criterion_mobile_application_app_idTEXTCampaign criterion mobile application app idA string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.google_ads;
campaign_criterion_mobile_application_nameTEXTCampaign criterion mobile application nameName of this mobile application.google_ads;
campaign_criterion_mobile_device_mobile_device_constantTEXTCampaign criterion mobile device mobile device constantThe mobile device constant resource name.google_ads;
campaign_criterion_operating_system_version_operating_system_version_constantTEXTCampaign criterion operating system version operating system version constantThe operating system version constant resource name.google_ads;
campaign_criterion_parental_status_typeTEXTCampaign criterion parental status typeType of the parental status.google_ads;
campaign_criterion_placement_urlTEXTCampaign criterion placement urlURL of the placement. For example, "http://www.domain.com".google_ads;
campaign_criterion_proximity_address_city_nameCITYCampaign criterion proximity address city nameName of the city.google_ads;
campaign_criterion_proximity_address_country_codeCOUNTRYCampaign criterion proximity address country codeCountry code.google_ads;
campaign_criterion_proximity_address_postal_codeTEXTCampaign criterion proximity address postal codePostal code.google_ads;
campaign_criterion_proximity_address_province_codeTEXTCampaign criterion proximity address province codeProvince or state code.google_ads;
campaign_criterion_proximity_address_province_nameTEXTCampaign criterion proximity address province nameProvince or state name.google_ads;
campaign_criterion_proximity_address_street_addressTEXTCampaign criterion proximity address street addressStreet address line 1.google_ads;
campaign_criterion_proximity_geo_point_latitude_in_micro_degreesNUMERICCampaign criterion proximity geo point latitude in micro degreesMicro degrees for the latitude.google_ads;
campaign_criterion_proximity_geo_point_longitude_in_micro_degreesNUMERICCampaign criterion proximity geo point longitude in micro degreesMicro degrees for the longitude.google_ads;
campaign_criterion_proximity_radiusNUMERICCampaign criterion proximity radiusThe radius of the proximity.google_ads;
campaign_criterion_proximity_radius_unitsTEXTCampaign criterion proximity radius unitsThe unit of measurement of the radius. Default is KILOMETERS.google_ads;
campaign_criterion_resource_nameTEXTCampaign criterion resource nameThe resource name of the campaign criterion. Campaign criterion resource names have the form: customers/{customer_id}/campaignCriteria/{campaign_id}~{criterion_id}google_ads;
campaign_criterion_statusTEXTCampaign criterion statusThe status of the criterion.google_ads;
campaign_criterion_topic_pathTEXTCampaign criterion topic pathThe category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.google_ads;
campaign_criterion_topic_topic_constantTEXTCampaign criterion topic topic constantThe Topic Constant resource name.google_ads;
campaign_criterion_user_interest_user_interest_categoryTEXTCampaign criterion user interest user interest categoryThe UserInterest resource name.google_ads;
campaign_criterion_user_list_user_listTEXTCampaign criterion user list user listThe User List resource name.google_ads;
campaign_criterion_webpage_conditionsTEXTCampaign criterion webpage conditionsConditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_webpage_coverage_percentageNUMERICCampaign criterion webpage coverage percentageWebsite criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.google_ads;
campaign_criterion_webpage_criterion_nameTEXTCampaign criterion webpage criterion nameThe name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.google_ads;
campaign_criterion_webpage_sample_sample_urlsTEXTCampaign criterion webpage sample sample urlsWebpage sample urlsgoogle_ads;
campaign_criterion_youtube_channel_channel_idTEXTCampaign criterion youtube channel channel idThe YouTube uploader channel id or the channel code of a YouTube channel.google_ads;
campaign_criterion_youtube_video_video_idTEXTCampaign criterion youtube video video idYouTube video id as it appears on the YouTube watch page.google_ads;
campaign_discovery_campaign_settings_upgraded_targetingBOOLEANCampaign discovery campaign settings upgraded targetingSpecifies whether this campaign uses upgraded targeting options. When this field is set to true, you can use location and language targeting at the ad group level as opposed to the standard campaign-level targeting. This field defaults to false, and can only be set when creating a campaign.google_ads;
campaign_dynamic_search_ads_setting_domain_nameTEXTCampaign dynamic search ads setting domain nameRequired. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com".google_ads;
campaign_dynamic_search_ads_setting_feedsTEXTCampaign dynamic search ads setting feedsThe list of page feeds associated with the campaign.google_ads;
campaign_dynamic_search_ads_setting_language_codeTEXTCampaign dynamic search ads setting language codeRequired. The language code specifying the language of the domain, for example, "en".google_ads;
campaign_dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANCampaign dynamic search ads setting use supplied urls onlyWhether the campaign uses advertiser supplied URLs exclusively.google_ads;
campaign_excluded_parent_asset_field_typesTEXTCampaign excluded parent asset field typesThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.google_ads;
campaign_excluded_parent_asset_set_typesTEXTCampaign excluded parent asset set typesThe asset set types that should be excluded from this campaign. Asset set links with these types will not be inherited by this campaign from the upper level. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this campaign, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this campaign. Only LOCATION_SYNC is currently supported.google_ads;
campaign_frequency_capsTEXTCampaign frequency capsA list that limits how often each user will see this campaign's ads.google_ads;
campaign_geo_target_type_setting_negative_geo_target_typeTEXTCampaign geo target type setting negative geo target typeThe setting used for negative geotargeting in this particular campaign.google_ads;
campaign_geo_target_type_setting_positive_geo_target_typeTEXTCampaign geo target type setting positive geo target typeThe setting used for positive geotargeting in this particular campaign.google_ads;
campaign_groupTEXTCampaign groupThe campaign group this campaign belongs to.google_ads;
campaign_hotel_property_asset_setTEXTCampaign hotel property asset setThe set of hotel properties for Performance Max for travel goals campaigns.google_ads;
campaign_hotel_setting_hotel_center_idNUMERICCampaign hotel setting hotel center idThe linked Hotel Center account.google_ads;
campaign_labelsTEXTCampaign labelsThe resource names of labels attached to this campaign.google_ads; bing; yahoo_japan; google_search_ads;
campaign_listing_typeTEXTCampaign listing typeListing type of ads served for this campaign. Field is restricted for usage with Performance Max campaigns.google_ads;
campaign_local_campaign_setting_location_source_typeTEXTCampaign local campaign setting location source typeThe location source type for this local campaign.google_ads;
campaign_local_services_campaign_settings_category_bidsTEXTCampaign local services campaign settings category bidsCategorical level bids associated with MANUAL_CPA bidding strategy.google_ads;
campaign_manual_cpaTEXTCampaign manual cpaStandard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns.google_ads;
campaign_manual_cpc_enhanced_cpc_enabledBOOLEANCampaign manual cpc enhanced cpc enabledWhether bids are to be enhanced based on conversion optimizer data.google_ads;
campaign_manual_cpmTEXTCampaign manual cpmStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.google_ads;
campaign_manual_cpvTEXTCampaign manual cpvA bidding strategy that pays a configurable amount per video view.google_ads;
campaign_maximize_conversions_target_cpa_microsNUMERICCampaign maximize conversions target cpa microsThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.google_ads;
campaign_network_settings_target_content_networkBOOLEANCampaign network settings target content networkWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.google_ads;
BOOLEANCampaign network settings target google searchWhether ads will be served with google.com search results.google_ads;
campaign_network_settings_target_google_tv_networkBOOLEANCampaign network settings target google tv networkWhether ads will be served on the Google TV network.google_ads;
campaign_network_settings_target_partner_search_networkBOOLEANCampaign network settings target partner search networkWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.google_ads;
campaign_network_settings_target_search_networkBOOLEANCampaign network settings target search networkWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).google_ads;
campaign_network_settings_target_youtubeBOOLEANCampaign network settings target youtubeWhether ads will be served on YouTube.google_ads;
campaign_optimization_goal_setting_optimization_goal_typesTEXTCampaign optimization goal setting optimization goal typesThe list of optimization goal types.google_ads;
campaign_optimization_scoreNUMERICCampaign optimization scoreOptimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads;
campaign_payment_modeTEXTCampaign payment modePayment mode for the campaign.google_ads;
campaign_percent_cpc_cpc_bid_ceiling_microsNUMERICCampaign percent cpc cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.google_ads;
campaign_percent_cpc_enhanced_cpc_enabledBOOLEANCampaign percent cpc enhanced cpc enabledAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.google_ads;
campaign_performance_max_upgrade_performance_max_campaignTEXTCampaign performance max upgrade performance max campaignIndicates which Performance Max campaign the campaign is upgraded to.google_ads;
campaign_performance_max_upgrade_pre_upgrade_campaignTEXTCampaign performance max upgrade pre upgrade campaignIndicates legacy campaign upgraded to Performance Max.google_ads;
campaign_performance_max_upgrade_statusTEXTCampaign performance max upgrade statusThe upgrade status of a campaign requested to be upgraded to Performance Max.google_ads;
campaign_primary_statusTEXTCampaign primary statusThe primary status of the campaign. Provides insight into why a campaign is not serving or not serving optimally. Modification to the campaign and its related entities might take a while to be reflected in this status.google_ads;
campaign_primary_status_reasonsTEXTCampaign primary status reasonsThe primary status reasons of the campaign. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall CampaignPrimaryStatus.google_ads;
campaign_real_time_bidding_setting_opt_inBOOLEANCampaign real time bidding setting opt inWhether the campaign is opted in to real-time bidding.google_ads;
campaign_resource_nameTEXTCampaign resource nameThe resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}google_ads;
campaign_selective_optimization_conversion_actionsTEXTCampaign selective optimization conversion actionsThe selected set of conversion actions for optimizing this campaign.google_ads;
campaign_shopping_setting_advertising_partner_idsNUMERICCampaign shopping setting advertising partner idsThe ads account IDs of advertising partners cooperating within the campaign.google_ads;
campaign_shopping_setting_campaign_priorityNUMERICCampaign shopping setting campaign priorityPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.google_ads;
campaign_shopping_setting_enable_localBOOLEANCampaign shopping setting enable localWhether to include local products.google_ads;
campaign_shopping_setting_feed_labelTEXTCampaign shopping setting feed labelFeed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center.google_ads;
campaign_shopping_setting_merchant_idNUMERICCampaign shopping setting merchant idID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.google_ads;
campaign_shopping_setting_use_vehicle_inventoryBOOLEANCampaign shopping setting use vehicle inventoryWhether to target Vehicle Listing inventory. This field is supported only in Smart Shopping Campaigns. For setting Vehicle Listing inventory in Performance Max campaigns, use listing_type instead.google_ads;
campaign_sub_typeTEXTCampaign sub typeOptional refinement to Campaign type. Alias for Advertising channel sub type.google_ads;
campaign_target_cpa_cpc_bid_ceiling_microsNUMERICCampaign target cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
campaign_target_cpa_cpc_bid_floor_microsNUMERICCampaign target cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
campaign_target_cpa_target_cpa_microsNUMERICCampaign target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads;
campaign_target_cpm_target_frequency_goal_target_countNUMERICCampaign target cpm target frequency goal target countTarget Frequency count representing how many times you want to reach a single user.google_ads;
campaign_target_cpm_target_frequency_goal_time_unitTEXTCampaign target cpm target frequency goal time unitTime window expressing the period over which you want to reach the specified target_count.google_ads;
campaign_target_impression_share_cpc_bid_ceiling_microsNUMERICCampaign target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads;
campaign_target_impression_share_locationTEXTCampaign target impression share locationThe targeted location on the search results page.google_ads;
campaign_target_impression_share_location_fraction_microsNUMERICCampaign target impression share location fraction microsThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.google_ads;
campaign_target_roas_cpc_bid_ceiling_microsNUMERICCampaign target roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
campaign_target_roas_cpc_bid_floor_microsNUMERICCampaign target roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads;
campaign_target_roas_target_roasNUMERICCampaign target roas target roasThe chosen revenue (based on conversion data) per unit of spend.google_ads;
campaign_target_spend_cpc_bid_ceiling_microsNUMERICCampaign target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads;
campaign_target_spend_target_spend_microsNUMERICCampaign target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads;
campaign_targeting_setting_target_restrictionsTEXTCampaign targeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.google_ads;
campaign_tracking_setting_tracking_urlTEXTCampaign tracking setting tracking urlThe url used for dynamic tracking.google_ads;
campaign_travel_campaign_settings_travel_account_idNUMERICCampaign travel campaign settings travel account idThe Travel account ID associated with the Travel campaign.google_ads;
campaign_trial_typeTEXTCampaign trial typeThe type of campaign: normal, draft, or experiment.google_ads;
campaign_typeTEXTCampaign typeThe primary serving target for ads within the campaign. Alias for Advertising channel type.google_ads; adform; bing; activecampaign; linkedin; aimwel; tiktok; salesforce; yahoo_japan; stackadapt; tradedesk; mailchimp; google_search_ads;
campaign_url_expansion_opt_outBOOLEANCampaign url expansion opt outRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.google_ads;
campaign_vanity_pharma_vanity_pharma_display_url_modeTEXTCampaign vanity pharma vanity pharma display url modeThe display mode for vanity pharma URLs.google_ads;
campaign_vanity_pharma_vanity_pharma_textTEXTCampaign vanity pharma vanity pharma textThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.google_ads;
campaign_video_brand_safety_suitabilityTEXTCampaign video brand safety suitability3-Tier Brand Safety setting for the campaign.google_ads;
carrier_carrier_constantTEXTCarrier carrier constantThe Carrier constant resource name.google_ads;
channelTEXTChannelChannel of the product.google_ads; adalyser; adjust; aimwel; appsflyer;
channel_exclusivityTEXTChannel exclusivityChannel exclusivity of the product.google_ads;
channel_idTEXTChannel idThe owner channel id of the video.google_ads; youtube; line;
click_typeTEXTClick typeClick type.google_ads; yahoo_japan;
closing_reasonTEXTClosing reasonIndicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open.google_ads;
combined_audience_combined_audienceTEXTCombined audience combined audienceThe CombinedAudience resource name.google_ads;
commission_commission_rate_microsNUMERICCommission commission rate microsCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).google_ads;
content_bid_criterion_type_groupTEXTContent bid criterion type groupAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.google_ads;
content_budget_lost_impression_shareNUMERICContent budget lost impression shareThe estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads;
content_impression_shareNUMERICContent impression shareThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads;
content_label_typeTEXTContent label typeContent label type, required for CREATE operations.google_ads;
content_rank_lost_impression_shareNUMERICContent rank lost impression shareThe estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads;
conversion_actionTEXTConversion actionResource name of the conversion action.google_ads;
conversion_action_categoryTEXTConversion action categoryConversion action category.google_ads;
conversion_action_nameTEXTConversion action nameConversion action name.google_ads;
conversion_adjustmentBOOLEANConversion adjustmentThis segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.google_ads;
conversion_adjustment_lag_bucketTEXTConversion adjustment lag bucketAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.google_ads;
conversion_attribution_event_typeTEXTConversion attribution event typeConversion attribution event type.google_ads;
conversion_category_nameTEXTConversion category nameConversion action category.google_ads;
conversion_lag_bucketTEXTConversion lag bucketAn enum value representing the number of days between the impression and the conversion.google_ads;
conversion_last_conversion_dateDATEConversion last conversion dateThe date of the most recent conversion for this conversion action. The date is in the customer's time zone.google_ads;
conversion_last_received_request_date_timeDATEConversion last received request date timeThe last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone.google_ads;
conversion_or_adjustment_lag_bucketTEXTConversion or adjustment lag bucketAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.google_ads;
conversion_ratePERCENTConversion rateConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads; bing; tiktok; outbrain; snapchat; appnexus; apple_search_ads;
conversion_tracker_idTEXTConversion tracker idResource name of the conversion action.google_ads; stackadapt;
conversion_tracking_setting_accepted_customer_data_termsBOOLEANConversion tracking setting accepted customer data termsWhether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709.google_ads;
conversion_tracking_setting_conversion_tracking_idNUMERICConversion tracking setting conversion tracking idThe conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only.google_ads;
conversion_tracking_setting_conversion_tracking_statusTEXTConversion tracking setting conversion tracking statusConversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.google_ads;
conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICConversion tracking setting cross account conversion tracking idThe conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.google_ads;
conversion_tracking_setting_enhanced_conversions_for_leads_enabledBOOLEANConversion tracking setting enhanced conversions for leads enabledWhether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only.google_ads;
conversion_tracking_setting_google_ads_conversion_customerTEXTConversion tracking setting google ads conversion customerThe resource name of the customer where conversions are created and managed. This field is read-only.google_ads;
conversion_type_nameTEXTConversion type nameConversion action name.google_ads;
conversion_valueNUMERICConversion valueThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads; rtbhouse;
conversion_value_rule_primary_dimensionTEXTConversion value rule primary dimensionPrimary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.google_ads;
conversions_by_conversion_dateNUMERICConversions by conversion dateThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads;
conversions_from_interactions_rateNUMERICConversions from interactions rateConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
conversions_from_interactions_value_per_interactionNUMERICConversions from interactions value per interactionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
conversions_valueNUMERICConversions valueThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads; taboola;
conversions_value_by_conversion_dateNUMERICConversions value by conversion dateThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads;
conversions_value_per_costNUMERICConversions value per costThe value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
costNUMERICCostThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.google_ads; adform; adjust; yahoo_japan; stackadapt; rtbhouse;
cost_microsNUMERICCost microsThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.google_ads;
cost_of_goods_sold_microsNUMERICCost of goods sold microsCost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data.google_ads;
cost_per_all_conversionNUMERICCost per all conversionThe cost of ad interactions divided by all conversions.google_ads;
cost_per_all_conversionsNUMERICCost per all conversionsThe cost of ad interactions divided by all conversions.google_ads;
cost_per_current_model_attributed_conversionNUMERICCost per current model attributed conversionThe cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
country_criteria_idCOUNTRYCountry criteria idResource name of the geo target constant for the country of sale of the product.google_ads;
country_criterion_idCOUNTRYCountry criterion idCriterion Id for the country.google_ads;
cpc_bidNUMERICCpc bidThe maximum CPC (cost-per-click) bid.google_ads;
cpc_bid_microsNUMERICCpc bid microsThe maximum CPC (cost-per-click) bid.google_ads;
cpc_bid_sourceTEXTCpc bid sourceSource of the effective CPC bid.google_ads;
cpm_bidNUMERICCpm bidThe maximum CPM (cost-per-thousand viewable impressions) bid.google_ads;
cpm_bid_microsNUMERICCpm bid microsThe maximum CPM (cost-per-thousand viewable impressions) bid.google_ads;
cpm_bid_sourceTEXTCpm bid sourceSource of the effective CPM bid.google_ads;
cpv_bidNUMERICCpv bidThe CPV (cost-per-view) bid.google_ads;
cpv_bid_microsNUMERICCpv bid microsThe CPV (cost-per-view) bid.google_ads;
creative_idTEXTCreative idThe ID of the ad.google_ads; dv360; cm360; google_ad_manager; linkedin; teads; appnexus;
creative_quality_scoreTEXTCreative quality scoreThe performance of the ad compared to other advertisers.google_ads; yahoo_japan;
creative_statusTEXTCreative statusThe status of the ad.google_ads; linkedin;
criteriaTEXTCriteriaType of the age range.google_ads;
criteria_typeTEXTCriteria typeThe type of the criterion.google_ads;
criterion_idNUMERICCriterion idThe ID of the criterion. This field is ignored for mutates.google_ads; yahoo_japan;
crm_based_user_list_app_idTEXTCrm based user list app idA string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs.google_ads;
crm_based_user_list_data_source_typeTEXTCrm based user list data source typeData source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists.google_ads;
crm_based_user_list_upload_key_typeTEXTCrm based user list upload key typeMatching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation.google_ads;
cross_device_conversionsNUMERICCross device conversionsConversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.google_ads; yahoo_japan; google_search_ads;
cross_device_conversions_value_microsNUMERICCross device conversions value microsThe sum of the value of cross-device conversions, in micros.google_ads;
cross_sell_cost_of_goods_sold_microsNUMERICCross sell cost of goods sold microsCross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data.google_ads;
cross_sell_gross_profit_microsNUMERICCross sell gross profit microsCross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data.google_ads;
cross_sell_revenue_microsNUMERICCross sell revenue microsCross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data.google_ads;
cross_sell_units_soldNUMERICCross sell units soldCross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data.google_ads; google_search_ads;
current_model_attributed_conversion_valueNUMERICCurrent model attributed conversion valueThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
current_model_attributed_conversionsNUMERICCurrent model attributed conversionsShows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
current_model_attributed_conversions_from_interactions_rateNUMERICCurrent model attributed conversions from interactions rateCurrent model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
current_model_attributed_conversions_from_interactions_value_per_interactionNUMERICCurrent model attributed conversions from interactions value per interactionThe value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
current_model_attributed_conversions_valueNUMERICCurrent model attributed conversions valueThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
current_model_attributed_conversions_value_per_costNUMERICCurrent model attributed conversions value per costThe value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads;
custom_affinity_custom_affinityTEXTCustom affinity custom affinityThe CustomInterest resource name.google_ads;
custom_attribute0TEXTCustom attribute0Custom attribute 0 of the product.google_ads;
custom_attribute1TEXTCustom attribute1Custom attribute 1 of the product.google_ads;
custom_attribute2TEXTCustom attribute2Custom attribute 2 of the product.google_ads;
custom_attribute3TEXTCustom attribute3Custom attribute 3 of the product.google_ads;
custom_attribute4TEXTCustom attribute4Custom attribute 4 of the product.google_ads;
custom_audience_custom_audienceTEXTCustom audience custom audienceThe CustomAudience resource name.google_ads;
custom_intent_custom_intentTEXTCustom intent custom intentThe CustomInterest resource name.google_ads;
customer_agreement_setting_accepted_lead_form_termsBOOLEANCustomer agreement setting accepted lead form termsWhether the customer has accepted lead form term of service.google_ads;
customer_auto_tagging_enabledBOOLEANCustomer auto tagging enabledWhether auto-tagging is enabled for the customer.google_ads;
customer_call_reporting_setting_call_conversion_actionTEXTCustomer call reporting setting call conversion actionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.google_ads;
customer_call_reporting_setting_call_conversion_reporting_enabledBOOLEANCustomer call reporting setting call conversion reporting enabledWhether to enable call conversion reporting.google_ads;
customer_call_reporting_setting_call_reporting_enabledBOOLEANCustomer call reporting setting call reporting enabledEnable reporting of phone call events by redirecting them through Google System.google_ads;
customer_conversion_tracking_setting_accepted_customer_data_termsBOOLEANCustomer conversion tracking setting accepted customer data termsWhether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709.google_ads;
customer_conversion_tracking_setting_conversion_tracking_idNUMERICCustomer conversion tracking setting conversion tracking idThe conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only.google_ads;
customer_conversion_tracking_setting_conversion_tracking_statusTEXTCustomer conversion tracking setting conversion tracking statusConversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.google_ads;
customer_conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICCustomer conversion tracking setting cross account conversion tracking idThe conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.google_ads;
customer_conversion_tracking_setting_enhanced_conversions_for_leads_enabledBOOLEANCustomer conversion tracking setting enhanced conversions for leads enabledWhether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only.google_ads;
customer_conversion_tracking_setting_google_ads_conversion_customerTEXTCustomer conversion tracking setting google ads conversion customerThe resource name of the customer where conversions are created and managed. This field is read-only.google_ads;
customer_customer_agreement_setting_accepted_lead_form_termsBOOLEANCustomer customer agreement setting accepted lead form termsWhether the customer has accepted lead form term of service.google_ads;
customer_descriptive_nameTEXTCustomer descriptive nameOptional, non-unique descriptive name of the customer.google_ads;
customer_final_url_suffixTEXTCustomer final url suffixThe URL template for appending params to the final URL. Only mutable in an update operation.google_ads;
customer_has_partners_badgeBOOLEANCustomer has partners badgeWhether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.google_ads;
customer_image_asset_auto_migration_doneBOOLEANCustomer image asset auto migration doneTrue if feed based image has been migrated to asset based image.google_ads;
customer_image_asset_auto_migration_done_date_timeDATECustomer image asset auto migration done date timeTimestamp of migration from feed based image to asset base image in yyyy-MM-dd HH:mm:ss format.google_ads;
customer_local_services_settings_granular_insurance_statusesTEXTCustomer local services settings granular insurance statusesA read-only list of geo vertical level insurance statuses.google_ads;
customer_local_services_settings_granular_license_statusesTEXTCustomer local services settings granular license statusesA read-only list of geo vertical level license statuses.google_ads;
customer_location_asset_auto_migration_doneBOOLEANCustomer location asset auto migration doneTrue if feed based location has been migrated to asset based location.google_ads;
customer_location_asset_auto_migration_done_date_timeDATECustomer location asset auto migration done date timeTimestamp of migration from feed based location to asset base location in yyyy-MM-dd HH:mm:ss format.google_ads;
customer_managerBOOLEANCustomer managerWhether the customer is a manager.google_ads;
customer_optimization_scoreNUMERICCustomer optimization scoreOptimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads;
customer_optimization_score_weightNUMERICCustomer optimization score weightOptimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.google_ads;
customer_pay_per_conversion_eligibility_failure_reasonsTEXTCustomer pay per conversion eligibility failure reasonsReasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.google_ads;
customer_remarketing_setting_google_global_site_tagTEXTCustomer remarketing setting google global site tagThe Google tag.google_ads;
customer_resource_nameTEXTCustomer resource nameThe resource name of the customer. Customer resource names have the form: customers/{customer_id}google_ads;
customer_statusTEXTCustomer statusThe status of the customer.google_ads; rakuten_advertising;
customer_test_accountBOOLEANCustomer test accountWhether the customer is a test account.google_ads;
customer_tracking_url_templateTEXTCustomer tracking url templateThe URL template for constructing a tracking URL out of parameters. Only mutable in an update operation.google_ads;
delivery_methodTEXTDelivery methodThe delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.google_ads; google_search_ads;
descriptionTEXTDescriptionDescription of this user list.google_ads; facebook_organic; stripe; zendesk_support;
descriptive_nameTEXTDescriptive nameOptional, non-unique descriptive name of the customer.google_ads;
detail_placement_view_display_nameTEXTDetail placement view display nameThe display name is URL name for websites, YouTube video name for YouTube videos, and translated mobile app name for mobile apps.google_ads;
detail_placement_view_group_placement_target_urlTEXTDetail placement view group placement target urlURL of the group placement, for example, domain, link to the mobile application in app store, or a YouTube channel URL.google_ads;
detail_placement_view_placementTEXTDetail placement view placementThe automatic placement string at detail level, e. g. website URL, mobile application ID, or a YouTube video ID.google_ads;
detail_placement_view_placement_typeTEXTDetail placement view placement typeType of the placement, for example, Website, YouTube Video, and Mobile Application.google_ads;
detail_placement_view_resource_nameTEXTDetail placement view resource nameThe resource name of the detail placement view. Detail placement view resource names have the form: customers/{customer_id}/detailPlacementViews/{ad_group_id}~{base64_placement}google_ads;
detail_placement_view_target_urlTEXTDetail placement view target urlURL of the placement, for example, website, link to the mobile application in app store, or a YouTube video URL.google_ads;
device_typeTEXTDevice typeType of the device.google_ads; adform; dv360; adjust; yahoo_japan;
dimensionsTEXTDimensionsPositive dimensions specifying the audience composition.google_ads; klaviyo;
dimensions_audience_segments_segments_custom_audience_custom_audienceTEXTDimensions audience segments segments custom audience custom audienceThe custom audience resource.google_ads;
dimensions_audience_segments_segments_detailed_demographic_detailed_demographicTEXTDimensions audience segments segments detailed demographic detailed demographicThe detailed demographic resource.google_ads;
dimensions_audience_segments_segments_life_event_life_eventTEXTDimensions audience segments segments life event life eventThe life event resource.google_ads;
dimensions_audience_segments_segments_user_interest_user_interest_categoryTEXTDimensions audience segments segments user interest user interest categoryThe user interest resource.google_ads;
dimensions_audience_segments_segments_user_list_user_listTEXTDimensions audience segments segments user list user listThe user list resource.google_ads;
disapproval_reasonsTEXTDisapproval reasonsList of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only.google_ads;
discovery_campaign_settings_upgraded_targetingBOOLEANDiscovery campaign settings upgraded targetingSpecifies whether this campaign uses upgraded targeting options. When this field is set to true, you can use location and language targeting at the ad group level as opposed to the standard campaign-level targeting. This field defaults to false, and can only be set when creating a campaign.google_ads;
TEXTDiscovery carousel card asset call to action textCall to action text.google_ads;
TEXTDiscovery carousel card asset headlineRequired. Headline of the carousel card.google_ads;
TEXTDiscovery carousel card asset marketing image assetAsset resource name of the associated 1.91:1 marketing image. This and/or square marketing image asset is required.google_ads;
TEXTDiscovery carousel card asset portrait marketing image assetAsset resource name of the associated 4:5 portrait marketing image.google_ads;
TEXTDiscovery carousel card asset square marketing image assetAsset resource name of the associated square marketing image. This and/or a marketing image asset is required.google_ads;
display_custom_bid_dimensionTEXTDisplay custom bid dimensionAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.google_ads;
display_nameTEXTDisplay nameThe display name of the criterion. This field is ignored for mutates.google_ads; tiktok_organic; line;
duration_millisNUMERICVideo duration millisThe duration of the video in milliseconds.google_ads;
TEXTDynamic custom asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
dynamic_custom_asset_contextual_keywordsTEXTDynamic custom asset contextual keywordsContextual keywords, for example, Sedans, 4 door sedans.google_ads;
dynamic_custom_asset_formatted_priceTEXTDynamic custom asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $20,000.00.google_ads;
dynamic_custom_asset_formatted_sale_priceTEXTDynamic custom asset formatted sale priceFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $15,000.00.google_ads;
dynamic_custom_asset_idTEXTDynamic custom asset idRequired. ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag, for example, sedan. Required.google_ads;
dynamic_custom_asset_id2TEXTDynamic custom asset id2ID2 which can be any sequence of letters and digits, for example, red. ID sequence (ID + ID2) must be unique.google_ads;
dynamic_custom_asset_image_urlTEXTDynamic custom asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTDynamic custom asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
dynamic_custom_asset_ios_app_store_idNUMERICDynamic custom asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
dynamic_custom_asset_item_addressTEXTDynamic custom asset item addressItem address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403google_ads;
dynamic_custom_asset_item_categoryTEXTDynamic custom asset item categoryItem category, for example, Sedans.google_ads;
dynamic_custom_asset_item_descriptionTEXTDynamic custom asset item descriptionItem description, for example, Best selling mid-size car.google_ads;
dynamic_custom_asset_item_subtitleTEXTDynamic custom asset item subtitleItem subtitle, for example, At your Mountain View dealership.google_ads;
dynamic_custom_asset_item_titleTEXTDynamic custom asset item titleRequired. Item title, for example, Mid-size sedan. Required.google_ads;
dynamic_custom_asset_priceTEXTDynamic custom asset pricePrice which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 20,000.00 USD.google_ads;
dynamic_custom_asset_sale_priceTEXTDynamic custom asset sale priceSale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 15,000.00 USD. Must be less than the 'price' field.google_ads;
dynamic_custom_asset_similar_idsTEXTDynamic custom asset similar idsSimilar IDs.google_ads;
dynamic_education_asset_addressTEXTDynamic education asset addressSchool address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403google_ads;
TEXTDynamic education asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
dynamic_education_asset_contextual_keywordsTEXTDynamic education asset contextual keywordsContextual keywords, for example, Nursing certification, Health, Mountain View.google_ads;
dynamic_education_asset_image_urlTEXTDynamic education asset image urlImage url, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTDynamic education asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
dynamic_education_asset_ios_app_store_idNUMERICDynamic education asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
dynamic_education_asset_location_idTEXTDynamic education asset location idLocation ID which can be any sequence of letters and digits and must be unique.google_ads;
dynamic_education_asset_program_descriptionTEXTDynamic education asset program descriptionProgram description, for example, Nursing Certification.google_ads;
dynamic_education_asset_program_idTEXTDynamic education asset program idRequired. Program ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
dynamic_education_asset_program_nameTEXTDynamic education asset program nameRequired. Program name, for example, Nursing. Required.google_ads;
dynamic_education_asset_school_nameTEXTDynamic education asset school nameSchool name, for example, Mountain View School of Nursing.google_ads;
dynamic_education_asset_similar_program_idsTEXTDynamic education asset similar program idsSimilar program IDs.google_ads;
dynamic_education_asset_subjectTEXTDynamic education asset subjectSubject of study, for example, Health.google_ads;
dynamic_education_asset_thumbnail_image_urlTEXTDynamic education asset thumbnail image urlThumbnail image url, for example, http://www.example.com/thumbnail.png. The thumbnail image will not be uploaded as image asset.google_ads;
TEXTDynamic flights asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
dynamic_flights_asset_custom_mappingTEXTDynamic flights asset custom mappingA custom field which can be multiple key to values mapping separated by delimiters (",", "|" and ":"), in the forms of ": , , ... , | : , ... , | ... | : , ... ," for example, wifi: most | aircraft: 320, 77W | flights: 42 | legroom: 32".google_ads;
dynamic_flights_asset_destination_idTEXTDynamic flights asset destination idRequired. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
dynamic_flights_asset_destination_nameTEXTDynamic flights asset destination nameDestination name, for example, Paris.google_ads;
dynamic_flights_asset_flight_descriptionTEXTDynamic flights asset flight descriptionRequired. Flight description, for example, Book your ticket. Required.google_ads;
dynamic_flights_asset_flight_priceTEXTDynamic flights asset flight priceFlight price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.google_ads;
dynamic_flights_asset_flight_sale_priceTEXTDynamic flights asset flight sale priceFlight sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'flight_price' field.google_ads;
dynamic_flights_asset_formatted_priceTEXTDynamic flights asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.google_ads;
dynamic_flights_asset_formatted_sale_priceTEXTDynamic flights asset formatted sale priceFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.google_ads;
dynamic_flights_asset_image_urlTEXTDynamic flights asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTDynamic flights asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
dynamic_flights_asset_ios_app_store_idNUMERICDynamic flights asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
dynamic_flights_asset_origin_idTEXTDynamic flights asset origin idOrigin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique.google_ads;
dynamic_flights_asset_origin_nameTEXTDynamic flights asset origin nameOrigin name, for example, London.google_ads;
dynamic_flights_asset_similar_destination_idsTEXTDynamic flights asset similar destination idsSimilar destination IDs, for example, PAR,LON.google_ads;
dynamic_hotels_and_rentals_asset_addressTEXTDynamic hotels and rentals asset addressAddress which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403google_ads;
TEXTDynamic hotels and rentals asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
dynamic_hotels_and_rentals_asset_categoryTEXTDynamic hotels and rentals asset categoryCategory, for example, Hotel suite.google_ads;
dynamic_hotels_and_rentals_asset_contextual_keywordsTEXTDynamic hotels and rentals asset contextual keywordsContextual keywords, for example, Mountain View "Hotels", South Bay hotels.google_ads;
dynamic_hotels_and_rentals_asset_descriptionTEXTDynamic hotels and rentals asset descriptionDescription, for example, Close to SJC Airport.google_ads;
dynamic_hotels_and_rentals_asset_destination_nameTEXTDynamic hotels and rentals asset destination nameDestination name, for example, Downtown Mountain View.google_ads;
dynamic_hotels_and_rentals_asset_formatted_priceTEXTDynamic hotels and rentals asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.google_ads;
dynamic_hotels_and_rentals_asset_formatted_sale_priceTEXTDynamic hotels and rentals asset formatted sale priceFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.google_ads;
dynamic_hotels_and_rentals_asset_image_urlTEXTDynamic hotels and rentals asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTDynamic hotels and rentals asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
dynamic_hotels_and_rentals_asset_ios_app_store_idNUMERICDynamic hotels and rentals asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
dynamic_hotels_and_rentals_asset_priceTEXTDynamic hotels and rentals asset pricePrice which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.google_ads;
dynamic_hotels_and_rentals_asset_property_idTEXTDynamic hotels and rentals asset property idRequired. Property ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
dynamic_hotels_and_rentals_asset_property_nameTEXTDynamic hotels and rentals asset property nameRequired. Property name, for example, Mountain View Hotel. Required.google_ads;
dynamic_hotels_and_rentals_asset_sale_priceTEXTDynamic hotels and rentals asset sale priceISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.google_ads;
dynamic_hotels_and_rentals_asset_similar_property_idsTEXTDynamic hotels and rentals asset similar property idsSimilar property IDs.google_ads;
dynamic_hotels_and_rentals_asset_star_ratingNUMERICDynamic hotels and rentals asset star ratingStar rating. Must be a number between 1 to 5, inclusive.google_ads;
dynamic_jobs_asset_addressTEXTDynamic jobs asset addressAddress which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.google_ads;
TEXTDynamic jobs asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
dynamic_jobs_asset_contextual_keywordsTEXTDynamic jobs asset contextual keywordsContextual keywords, for example, Software engineering job.google_ads;
dynamic_jobs_asset_descriptionTEXTDynamic jobs asset descriptionDescription, for example, Apply your technical skills.google_ads;
dynamic_jobs_asset_image_urlTEXTDynamic jobs asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTDynamic jobs asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
dynamic_jobs_asset_ios_app_store_idNUMERICDynamic jobs asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
dynamic_jobs_asset_job_categoryTEXTDynamic jobs asset job categoryJob category, for example, Technical.google_ads;
dynamic_jobs_asset_job_idTEXTDynamic jobs asset job idRequired. Job ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
dynamic_jobs_asset_job_subtitleTEXTDynamic jobs asset job subtitleJob subtitle, for example, Level II.google_ads;
dynamic_jobs_asset_job_titleTEXTDynamic jobs asset job titleRequired. Job title, for example, Software engineer. Required.google_ads;
dynamic_jobs_asset_location_idTEXTDynamic jobs asset location idLocation ID which can be any sequence of letters and digits. The ID sequence (job ID + location ID) must be unique.google_ads;
dynamic_jobs_asset_salaryTEXTDynamic jobs asset salarySalary, for example, $100,000.google_ads;
dynamic_jobs_asset_similar_job_idsTEXTDynamic jobs asset similar job idsSimilar job IDs, for example, 1275.google_ads;
dynamic_local_asset_addressTEXTDynamic local asset addressAddress which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.google_ads;
TEXTDynamic local asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
dynamic_local_asset_categoryTEXTDynamic local asset categoryCategory, for example, Food.google_ads;
dynamic_local_asset_contextual_keywordsTEXTDynamic local asset contextual keywordsContextual keywords, for example, Save groceries coupons.google_ads;
dynamic_local_asset_deal_idTEXTDynamic local asset deal idRequired. Deal ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.google_ads;
dynamic_local_asset_deal_nameTEXTDynamic local asset deal nameRequired. Deal name, for example, 50% off at Mountain View Grocers. Required.google_ads;
dynamic_local_asset_descriptionTEXTDynamic local asset descriptionDescription, for example, Save on your weekly bill.google_ads;
dynamic_local_asset_formatted_priceTEXTDynamic local asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.google_ads;
dynamic_local_asset_formatted_sale_priceTEXTDynamic local asset formatted sale priceFormatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.google_ads;
dynamic_local_asset_image_urlTEXTDynamic local asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTDynamic local asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
dynamic_local_asset_ios_app_store_idNUMERICDynamic local asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.google_ads;
dynamic_local_asset_priceTEXTDynamic local asset pricePrice which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.google_ads;
dynamic_local_asset_sale_priceTEXTDynamic local asset sale priceSale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.google_ads;
dynamic_local_asset_similar_deal_idsTEXTDynamic local asset similar deal idsSimilar deal IDs, for example, 1275.google_ads;
dynamic_local_asset_subtitleTEXTDynamic local asset subtitleSubtitle, for example, Groceries.google_ads;
dynamic_real_estate_asset_addressTEXTDynamic real estate asset addressAddress which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403google_ads;
TEXTDynamic real estate asset android app linkAndroid deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.google_ads;
dynamic_real_estate_asset_city_nameCITYDynamic real estate asset city nameCity name, for example, Mountain View, California.google_ads;
dynamic_real_estate_asset_contextual_keywordsTEXTDynamic real estate asset contextual keywordsContextual keywords, for example, For sale; Houses for sale.google_ads;
dynamic_real_estate_asset_descriptionTEXTDynamic real estate asset descriptionDescription, for example, 3 beds, 2 baths, 1568 sq. ft.google_ads;
dynamic_real_estate_asset_formatted_priceTEXTDynamic real estate asset formatted priceFormatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $200,000.00.google_ads;
dynamic_real_estate_asset_image_urlTEXTDynamic real estate asset image urlImage URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.google_ads;
TEXTDynamic real estate asset ios app linkiOS deep link, for example, exampleApp://content/page.google_ads;
dynamic_real_estate_asset_ios_app_store_idNUMERICDynamic real estate asset ios app store idiOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, th