| account_currency | TEXT | Account currency | Currency that is used by your ad account. (duplicate) | facebook; |
| account_id | TEXT | Account ID | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. | facebook; googleanalytics; google_ads; amazon_ads; amazon_sp; amazon_vendor; apple_search_ads; appsflyer; bing; cj; cm360; commissionfactory; criteo; daisycon; dragonmetrics; dv360; facebook_leads; facebook_organic; google_ad_manager; google_pagespeed; googleanalytics4; instagram; klaviyo; line; linkedin; linkedin_organic; pinterest; pinterest_organic; salesforce; search_ads; searchconsole; shopify; snapchat; tiktok; twitter; yahoo_japan; |
| account_name | TEXT | Account Name | The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. | facebook; googleanalytics; google_ads; amazon_ads; amazon_sp; amazon_vendor; apple_search_ads; appsflyer; bing; cj; cm360; commissionfactory; criteo; daisycon; dragonmetrics; dv360; facebook_leads; facebook_organic; google_ad_manager; google_pagespeed; googleanalytics4; instagram; line; linkedin; linkedin_organic; pinterest_organic; salesforce; searchconsole; shopify; snapchat; tiktok; twitter; yahoo_japan; |
| accountid | TEXT | Account ID (Duplicate) | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate) | facebook; google_ads; cm360; linkedin; |
| action_values_add_payment_info | NUMERIC | Adds of Payment Info Conversion Value | The total value of adds of payment info tracked with the conversions objective. | facebook; |
| action_values_add_to_cart | NUMERIC | Adds to Cart Conversion Value | The total value of adds to cart tracked with the conversions objective. | facebook; |
| action_values_add_to_wishlist | NUMERIC | Adds to Wishlist Conversion Value | The total value of adds to wishlist tracked with the conversions objective. | facebook; |
| action_values_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Action Values App Custom Event.Fb Mobile Add To Cart | | facebook; |
| action_values_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Action Values App Custom Event.Fb Mobile Add To Wishlist | | facebook; |
| action_values_app_custom_event_fb_mobile_content_view | NUMERIC | Action Values App Custom Event.Fb Mobile Content View | | facebook; |
| action_values_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Action Values App Custom Event.Fb Mobile Initiated Checkout | | facebook; |
| action_values_app_custom_event_fb_mobile_purchase | NUMERIC | Action Values App Custom Event.Fb Mobile Purchase | | facebook; |
| action_values_app_custom_event_other | NUMERIC | Action Values App Custom Event.Other | | facebook; |
| action_values_complete_registration | NUMERIC | Registrations Completed Conversion Value | The total value of registrations completed tracked with the conversions objective. | facebook; |
| action_values_initiate_checkout | NUMERIC | Checkouts Initiated Conversion Value | The total value of checkouts initiated tracked with the conversions objective. | facebook; |
| action_values_lead | NUMERIC | Leads Conversion Value | The total value of leads tracked with the conversions objective. | facebook; |
| action_values_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Website Adds of Payment Info Conversion Value | The total value of website adds of payment info conversions. | facebook; |
| action_values_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Website Adds to Cart Conversion Value | The total value of website add to cart conversions. | facebook; |
| action_values_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Website Adds to Wishlist Conversion Value | The total value of all website add to wishlist conversions. | facebook; |
| action_values_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Website Registrations Completed Conversion Value | The value of complete registration events tracked by the pixel on your website and attributed to your ads. | facebook; |
| action_values_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Website Checkouts Initiated Conversion Value | The total value of website checkout initiated conversions. | facebook; |
| action_values_offsite_conversion_fb_pixel_lead | NUMERIC | Website Leads Conversion Value | The total value of website leads conversions. | facebook; |
| action_values_offsite_conversion_fb_pixel_purchase | NUMERIC | Website Purchases Conversion Value | The total value of website purchase conversions. | facebook; |
| action_values_offsite_conversion_fb_pixel_search | NUMERIC | Website Searches Conversion Value | The total value of website searches conversions. | facebook; |
| action_values_offsite_conversion_fb_pixel_view_content | NUMERIC | Website Content Views Conversion Value | The total value of website content views conversions. | facebook; |
| action_values_omni_add_to_cart | NUMERIC | Omni Adds to Cart Conversion Value | The total value of omni adds to cart tracked with the conversions objective. | facebook; |
| action_values_omni_complete_registration | NUMERIC | Omni Registrations Completed Conversion Value | The total value of registrations completed tracked with the conversions objective. | facebook; |
| action_values_omni_custom | NUMERIC | Action Values Omni Custom | | facebook; |
| action_values_omni_initiated_checkout | NUMERIC | Omni Checkouts Initiated Conversion Value | The total value of checkouts initiated tracked with the conversions objective. | facebook; |
| action_values_omni_purchase | NUMERIC | Purchases Conversion Value | The total value of purchases tracked with the conversions objective. | facebook; |
| action_values_omni_search | NUMERIC | Omni Searches Conversion Value | The total value of search conversions. | facebook; |
| action_values_omni_spend_credits | NUMERIC | Credit Spends Conversion Value | The total value of spend credits conversions. | facebook; |
| action_values_omni_view_content | NUMERIC | Content Views Conversion Value | The total value of content views tracked with the conversions objective. | facebook; |
| action_values_onsite_conversion_purchase | NUMERIC | Action Values Onsite Conversion.Purchase | | facebook; |
| action_values_onsite_web_add_to_cart | NUMERIC | Action Values Onsite Web Add To Cart | | facebook; |
| action_values_onsite_web_app_add_to_cart | NUMERIC | Action Values Onsite Web App Add To Cart | | facebook; |
| action_values_onsite_web_app_purchase | NUMERIC | Action Values Onsite Web App Purchase | | facebook; |
| action_values_onsite_web_purchase | NUMERIC | Action Values Onsite Web Purchase | | facebook; |
| action_values_purchase | NUMERIC | Action Values Purchase | | facebook; |
| action_values_search | NUMERIC | Searches Conversion Value | The total value of search conversions. | facebook; |
| actions_add_payment_info | NUMERIC | Adds of Payment Info | The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_add_to_cart | NUMERIC | Adds to Cart | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_add_to_wishlist | NUMERIC | Adds to Wishlist | The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_app_custom_event_fb_mobile_activate_app | NUMERIC | Mobile App Activactions | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Actions App Custom Event.Fb Mobile Add Payment Info | | facebook; |
| actions_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Actions App Custom Event.Fb Mobile Add To Cart | | facebook; |
| actions_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Actions App Custom Event.Fb Mobile Add To Wishlist | | facebook; |
| actions_app_custom_event_fb_mobile_complete_registration | NUMERIC | Mobile App Registrations Completed | The number of registrations in your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| actions_app_custom_event_fb_mobile_content_view | NUMERIC | Mobile Content Views | The number of content views in your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| actions_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Actions App Custom Event.Fb Mobile Initiated Checkout | | facebook; |
| actions_app_custom_event_fb_mobile_level_achieved | NUMERIC | Mobile App Levels Completed | The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| actions_app_custom_event_fb_mobile_purchase | NUMERIC | Actions App Custom Event.Fb Mobile Purchase | | facebook; |
| actions_app_custom_event_fb_mobile_search | NUMERIC | Actions App Custom Event.Fb Mobile Search | | facebook; |
| actions_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Actions App Custom Event.Fb Mobile Tutorial Completion | | facebook; |
| actions_app_custom_event_other | NUMERIC | Mobile App - Other | | facebook; |
| actions_app_install | NUMERIC | Desktop App Installs | The number of installs of your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| actions_checkin | NUMERIC | Check-Ins | The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. | facebook; |
| NUMERIC | Post Comments | The number of comments on your ads. | facebook; |
| actions_complete_registration | NUMERIC | Registrations Completed | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_initiate_checkout | NUMERIC | Checkouts Initiated | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_landing_page_view | NUMERIC | Landing Page Views | The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel. | facebook; |
| actions_lead | NUMERIC | Leads | The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. | facebook; |
| actions_like | NUMERIC | Page Likes | The number of likes of your Facebook Page attributed to your ads. | facebook; |
| actions_link_click | NUMERIC | Actions Link Clicks | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. | facebook; |
| actions_mobile_app_install | NUMERIC | Mobile App Installs | The number of installs of your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| actions_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Website Adds of Payment Info | The number of add payment info events tracked by the pixel on your website and attributed to your ads. | facebook; |
| actions_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Website Adds to Cart | The number of add to cart events tracked by the pixel on your website and attributed to your ads. | facebook; |
| actions_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Website Adds to Wishlist | The number of add to wishlist events tracked by the pixel on your website and attributed to your ads. | facebook; |
| actions_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Website Registrations Completed | The number of complete registration events tracked by the pixel on your website and attributed to your ads. | facebook; |
| actions_offsite_conversion_fb_pixel_custom | NUMERIC | Custom Events | The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Website Checkouts Initiated | The number of initiate checkout events tracked by the pixel on your website and attributed to your ads. | facebook; |
| actions_offsite_conversion_fb_pixel_lead | NUMERIC | Website Leads | The number of lead events tracked by the pixel on your website and attributed to your ads. | facebook; |
| actions_offsite_conversion_fb_pixel_purchase | NUMERIC | Website Purchases | The number of purchase events tracked by the pixel on your website and attributed to your ads. | facebook; |
| actions_offsite_conversion_fb_pixel_search | NUMERIC | Website Searches | The number of search events tracked by the pixel on your website and attributed to your ads. | facebook; |
| actions_offsite_conversion_fb_pixel_view_content | NUMERIC | Website Content Views | The number of view content events tracked by the pixel on your website and attributed to your ads. | facebook; |
| actions_omni_achievement_unlocked | NUMERIC | Achievements Unlocked | The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_omni_activate_app | NUMERIC | App Activations | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_omni_add_to_cart | NUMERIC | Omni Adds to Cart | The number of add to cart omni events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_omni_app_install | NUMERIC | App Installs | The number of app installs that were recorded as app events and attributed to your ads. | facebook; |
| actions_omni_complete_registration | NUMERIC | Omni Registrations Completed | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_omni_custom | NUMERIC | Actions Omni Custom | | facebook; |
| actions_omni_initiated_checkout | NUMERIC | Omni checkouts Initiated | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_omni_level_achieved | NUMERIC | Levels Achieved | The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_omni_purchase | NUMERIC | Purchases | The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_omni_rate | NUMERIC | Ratings Submitted | The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_omni_search | NUMERIC | Omni Searches | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_omni_spend_credits | NUMERIC | Credit Spends | The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent. | facebook; |
| actions_omni_tutorial_completion | NUMERIC | Tutorials Completed | The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_omni_view_content | NUMERIC | Omni Content Views | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_onsite_conversion_flow_complete | NUMERIC | On-Facebook Workflow Completions | The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. | facebook; |
| actions_onsite_conversion_lead_grouped | NUMERIC | On-Facebook Leads Grouped | The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads. | facebook; |
| actions_onsite_conversion_messaging_block | NUMERIC | Blocked Messaging Connections | The number of times that people blocked a messaging connection with your business, attributed to your ads. | facebook; |
| actions_onsite_conversion_messaging_conversation_started_7d | NUMERIC | New Messaging Connections | The number of people your business added as messaging connections, attributed to your ads. | facebook; |
| actions_onsite_conversion_post_save | NUMERIC | Post Saves | The total number of times your ad has been saved. | facebook; |
| actions_onsite_conversion_purchase | NUMERIC | On-Facebook Purchases | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. | facebook; |
| actions_onsite_web_add_to_cart | NUMERIC | Actions Onsite Web Add To Cart | | facebook; |
| actions_onsite_web_app_add_to_cart | NUMERIC | Actions Onsite Web App Add To Cart | | facebook; |
| actions_onsite_web_app_purchase | NUMERIC | Actions Onsite Web App Purchase | | facebook; |
| actions_onsite_web_purchase | NUMERIC | Actions Onsite Web Purchase | | facebook; |
| actions_page_engagement | NUMERIC | Page Engagement | The total number of actions that people took on your Facebook Page and its posts, attributed to your ads. | facebook; |
| actions_photo_view | NUMERIC | Photo Views | The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. | facebook; |
| actions_post | NUMERIC | Post Shares | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. | facebook; |
| actions_post_engagement | NUMERIC | Post Engagement | The total number of actions that people take involving your ads. | facebook; |
| actions_post_reaction | NUMERIC | Post Reactions | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. | facebook; |
| actions_rsvp | NUMERIC | Event Responses | The number of people who responded Interested or Going to your Facebook event, attributed to your ads. | facebook; |
| actions_search | NUMERIC | Searches | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actions_video_view | NUMERIC | 3-Second Video Plays | The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. | facebook; |
| actions_view_content | NUMERIC | Content Views | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| actor_id | TEXT | Facebook Page ID | Used for Instagram Ads. Provide Instagram account ID used for running these ads. | facebook; |
| ad_format_asset | TEXT | ID of ad format asset | The ID of the ad format asset involved in impression, click, or action. | facebook; |
| ad_id | TEXT | Ad ID | Unique ID of the ad being viewed in reporting | facebook; google_ads; appsflyer; bing; cm360; pinterest; search_ads; teads; tiktok; yahoo_japan; |
| ad_name | TEXT | Ad Name | The name of the ad being viewed in reporting | facebook; google_ads; cm360; facebook_leads; linkedin; snapchat; tiktok; twitter; yahoo_japan; |
| adcontent | TEXT | Ad Set Name (duplicate) | The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate) | facebook; googleanalytics; |
| adgroupid | TEXT | Ad Set ID (duplicate) | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate) | facebook; |
| adid | TEXT | Ad ID (duplicate) | Unique ID of the ad being viewed in reporting (duplicate) | facebook; |
| adnetwork_conversions | NUMERIC | Ad Network Conversions | The Ad Network Reported Conversions | facebook; google_ads; adroll; amazon_ads; awin; bing; criteo; linkedin; outbrain; pinterest; snapchat; taboola; |
| adnetwork_revenue | NUMERIC | Ad Network Revenue | The Ad Network Reported Revenue | facebook; google_ads; adroll; amazon_ads; awin; bing; criteo; linkedin; outbrain; pinterest; snapchat; taboola; |
| adset_bid_strategy | TEXT | AdSet Bid Strategy | Lowest cost is one of Facebook's bid strategy options, meaning it tells us how to bid in the ad auction. | facebook; |
| adset_daily_budget | NUMERIC | AdSet Daily Budget | The daily budget of the set defined in minimum denomination level of your account currency (such as cents for USD). | facebook; |
| adset_destination_type | TEXT | AdSet Destination Type | Destination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT. | facebook; |
| adset_end_time | DATE | AdSet End Time | End time, in UTC UNIX timestamp | facebook; |
| adset_id | TEXT | Ad Set ID | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. | facebook; facebook_leads; |
| adset_lifetime_budget | NUMERIC | AdSet Lifetime Budget | The lifetime budget of the set defined in minimum denomination level of your account currency (such as cents for USD). | facebook; |
| adset_name | TEXT | Ad Set Name | The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. | facebook; facebook_leads; |
| adset_start_time | DATE | AdSet Start Time | Start time, in UTC UNIX timestamp | facebook; |
| age | TEXT | Age Range | The age range of the people you've reached. | facebook; googleanalytics4; tiktok; yahoo_japan; |
| body | TEXT | Body of the ad | The body of the ad. Not supported for video post creatives. | facebook; |
| body_asset | TEXT | ID of body asset | The ID of the body asset involved in impression, click or action. | facebook; |
| buying_type | TEXT | Buying Type | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns. | facebook; |
| call_to_action_asset | TEXT | ID of call to action asset | The ID of the call to action asset involved in impression, click, or action. | facebook; |
| campaign | TEXT | Campaign Name | The campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | facebook; googleanalytics; google_ads; activecampaign; adform; adjust; adroll; amazon_ads; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dragonmetrics; dv360; facebook_leads; google_ad_manager; googleanalytics4; klaviyo; linkedin; outbrain; pinterest; quora; reddit; rtbhouse; search_ads; snapchat; spotify; stackadapt; taboola; tiktok; trade_desk; twitter; yahoo_japan; |
| campaign_bid_strategy | TEXT | Campaign Bid Strategy | Bid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying type | facebook; |
| campaign_budget_remaining | NUMERIC | Campaign Budget Remaining | Remaining campaign budget defined in minimum denomination level of your account currency (such as cents for USD). | facebook; |
| campaign_buying_type | TEXT | Campaign Buying t ype | Buying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads. | facebook; yahoo_japan; |
| campaign_created_time | DATE | Campaign Created Time | Merging of start_times for the ad sets belonging to this campaign. | facebook; |
| campaign_daily_budget | NUMERIC | Campaign Daily Budget | Daily budget of this campaign defined in minimum denomination level of your account currency (such as cents for USD). All adsets under this campaign will share this budget. | facebook; trade_desk; |
| campaign_id | TEXT | Campaign ID | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | facebook; google_ads; activecampaign; adform; apple_search_ads; appnexus; appsflyer; bing; dragonmetrics; dv360; facebook_leads; googleanalytics4; klaviyo; linkedin; mailchimp; outbrain; pinterest; salesforce; salesforce_marketing; search_ads; stackadapt; taboola; tiktok; trade_desk; yahoo_japan; |
| campaign_lifetime_budget | NUMERIC | Campaign Lifetime Budget | The lifetime budget of the campaign defined in minimum denomination level of your account currency (such as cents for USD). | facebook; |
| campaign_objective | TEXT | Campaign Objective | Campaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective. | facebook; trade_desk; |
| campaign_special_ad_category | TEXT | Campaign Special Ad Category | The campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE. | facebook; |
| campaign_spend_cap | TEXT | Campaign Spend Cap | A spend cap for the campaign, such that it will not spend more than this cap. | facebook; |
| campaign_start_time | DATE | Campaign Start Time | Merging of start_times for the ad sets belonging to this campaign. | facebook; |
| campaign_stop_time | DATE | Campaign Stop Time | Merging of stop_times for the ad sets belonging to this campaign. | facebook; |
| campaignid | TEXT | Campaign ID (duplicate) | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate) | facebook; amazon_ads; cm360; |
| canvas_avg_view_percent | PERCENT | Instant Experience View Percentage | The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | facebook; |
| canvas_avg_view_time | NUMERIC | Instant Experience View Time | The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | facebook; |
| clicks | NUMERIC | Clicks | The number of clicks on your ads. | facebook; google_ads; adform; adjust; adroll; amazon_ads; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; facebook_organic; google_ad_manager; idealo; instagram; klaviyo; linkedin; outbrain; pinterest; quora; rakuten_advertising; reddit; rtbhouse; search_ads; searchconsole; snapchat; spotify; stackadapt; taboola; teads; tiktok; twitter; twitter_organic; yahoo_japan; |
| conversions_ad_click_mobile_app | NUMERIC | Mobile app ad click conversions | The number of Mobile app ad click | facebook; |
| conversions_ad_impression_mobile_app | NUMERIC | Mobile app ad impression conversions | The number of Mobile app ad click | facebook; |
| conversions_cancel_subscription_mobile_app | NUMERIC | Mobile app cancel subscription conversions | The number of mobile app canceled subscriptions | facebook; |
| conversions_cancel_subscription_offline | NUMERIC | Offline cancel subscription conversions | The number of offline canceled subscriptions | facebook; |
| conversions_cancel_subscription_total | NUMERIC | Cancel subscription conversions | The total number of canceled subscriptions | facebook; |
| conversions_cancel_subscription_website | NUMERIC | Website cancel subscription conversions | The number of website canceled subscriptions | facebook; |
| conversions_contact_mobile_app | NUMERIC | Mobile app contact conversions | The number of mobile app contacts | facebook; |
| conversions_contact_offline | NUMERIC | Offline contact conversions | The number of offline contacts | facebook; |
| conversions_contact_total | NUMERIC | Contact conversions | The total number of contacts | facebook; |
| conversions_contact_website | NUMERIC | Website contact conversions | The number of website contacts | facebook; |
| conversions_customize_product_mobile_app | NUMERIC | Mobile app customize product conversions | The number of mobile app products customized | facebook; |
| conversions_customize_product_offline | NUMERIC | Offline customize product conversions | The number of offline products customized | facebook; |
| conversions_customize_product_total | NUMERIC | Customize product conversions | The total number of products customized | facebook; |
| conversions_customize_product_website | NUMERIC | Website customize product conversions | The number of website products customized | facebook; |
| conversions_donate_mobile_app | NUMERIC | Mobile app donate conversions | The number of mobile app donations | facebook; |
| conversions_donate_offline | NUMERIC | Offline donate conversions | The number of offline donations | facebook; |
| conversions_donate_on_facebook | NUMERIC | Donate on facebook conversions | The number of donations on facebook | facebook; |
| conversions_donate_total | NUMERIC | Donate conversions | The total number of donations | facebook; |
| conversions_donate_website | NUMERIC | Website donate conversions | The number of website donations | facebook; |
| conversions_find_location_mobile_app | NUMERIC | Mobile app find location conversions | The number of mobile app location searches | facebook; |
| conversions_find_location_offline | NUMERIC | Offline find location conversions | The number of offline app location searches | facebook; |
| conversions_find_location_total | NUMERIC | Find location conversions | The total number of location searches | facebook; |
| conversions_find_location_website | NUMERIC | Website find location conversions | The number of website location searches | facebook; |
| conversions_offsite_conversion_fb_pixel_custom_invitee_meeting_scheduled | NUMERIC | Appointments Scheduled | Number of appointments scheduled | facebook; |
| conversions_recurring_subscription_payment_mobile_app | NUMERIC | Mobile app recurring subscription payment conversions | The number of mobile app recurring subscription payments | facebook; |
| conversions_recurring_subscription_payment_offline | NUMERIC | Offline recurring subscription payment conversions | The number of offline recurring subscription payments | facebook; |
| conversions_recurring_subscription_payment_total | NUMERIC | Recurring subscription payment conversions | The total number of recurring subscription payments | facebook; |
| conversions_recurring_subscription_payment_website | NUMERIC | Website recurring subscription payment conversions | The number of website recurring subscription payments | facebook; |
| conversions_schedule_mobile_app | NUMERIC | Mobile app schedule conversions | The number of mobile app appointments scheduled | facebook; |
| conversions_schedule_offline | NUMERIC | Offline schedule conversions | The number of offline app appointments scheduled | facebook; |
| conversions_schedule_total | NUMERIC | Schedule conversions | The total number of appointments scheduled | facebook; |
| conversions_schedule_website | NUMERIC | Website schedule conversions | The number of website appointments scheduled | facebook; |
| conversions_start_trial_mobile_app | NUMERIC | Mobile app start trial conversions | The number of mobile app trials started | facebook; |
| conversions_start_trial_offline | NUMERIC | Offline start trial conversions | The number of offline trials started | facebook; |
| conversions_start_trial_total | NUMERIC | Start trial conversions | The total number of trials started | facebook; |
| conversions_start_trial_website | NUMERIC | Website start trial conversions | The number of website trials started | facebook; |
| conversions_submit_application_mobile_app | NUMERIC | Mobile app submit application conversions | The number of mobile app applications submitted | facebook; |
| conversions_submit_application_offline | NUMERIC | Offline submit application conversions | The number of offline applications submitted | facebook; |
| conversions_submit_application_on_facebook | NUMERIC | Submit application on facebook conversions | The number of applications submitted on facebook | facebook; |
| conversions_submit_application_total | NUMERIC | Submit application conversions | The total number of applications submitted | facebook; |
| conversions_submit_application_website | NUMERIC | Website submit application conversions | The number of website applications submitted | facebook; |
| conversions_subscribe_mobile_app | NUMERIC | Mobile app subscribe conversions | The number of mobile app subscriptions | facebook; |
| conversions_subscribe_offline | NUMERIC | Offline subscribe conversions | The number of offline subscriptions | facebook; |
| conversions_subscribe_total | NUMERIC | Subscribe conversions | The total number of subscriptions | facebook; |
| conversions_subscribe_website | NUMERIC | Website subscribe conversions | The number of website subscriptions | facebook; |
| cost_per_action_type_add_payment_info | NUMERIC | Cost per Adds of Payment Info | Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_add_to_cart | NUMERIC | Cost per Adds to Cart | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_add_to_wishlist | NUMERIC | Cost per Adds to Wishlist | Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_activate_app | NUMERIC | Cost per Mobile App Activactions | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Add Payment Info | | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Add To Cart | | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Add To Wishlist | | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_complete_registration | NUMERIC | Cost per Mobile App Registrations Completed | Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_content_view | NUMERIC | Cost per Mobile Content Views | Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Initiated Checkout | | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_level_achieved | NUMERIC | Cost per Mobile App Levels Completed | Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_purchase | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Purchase | | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_search | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Search | | facebook; |
| cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Tutorial Completion | | facebook; |
| cost_per_action_type_app_custom_event_other | NUMERIC | Cost per Mobile App - Other | | facebook; |
| cost_per_action_type_checkin | NUMERIC | Cost per Check-Ins | Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. | facebook; |
| NUMERIC | Cost per Post Comments | Cost per The number of comments on your ads. | facebook; |
| cost_per_action_type_complete_registration | NUMERIC | Cost per Registrations Completed | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_initiate_checkout | NUMERIC | Cost per Checkouts Initiated | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_landing_page_view | NUMERIC | Cost per Landing Page Views | Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel. | facebook; |
| cost_per_action_type_lead | NUMERIC | Cost per Leads | Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_like | NUMERIC | Cost per Page Likes | Cost per The number of likes of your Facebook Page attributed to your ads. | facebook; |
| cost_per_action_type_link_click | NUMERIC | Cost per Link Clicks | Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. | facebook; |
| cost_per_action_type_mobile_app_install | NUMERIC | Cost per Mobile App Installs | Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Cost per Website Adds of Payment Info | Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Cost per Website Adds to Cart | Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Cost per Website Adds to Wishlist | Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_action_type_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Cost per Website Registrations Completed | Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_action_type_offsite_conversion_fb_pixel_custom | NUMERIC | Cost per Custom Events | Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Cost per Website Checkouts Initiated | Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_action_type_offsite_conversion_fb_pixel_lead | NUMERIC | Cost per Website Leads | Cost per The number of lead events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_action_type_offsite_conversion_fb_pixel_purchase | NUMERIC | Cost per Website Purchases | Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_action_type_offsite_conversion_fb_pixel_search | NUMERIC | Cost per Website Searches | Cost per The number of search events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_action_type_offsite_conversion_fb_pixel_view_content | NUMERIC | Cost per Website Content Views | Cost per The number of view content events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_action_type_omni_achievement_unlocked | NUMERIC | Cost per Achievements Unlocked | Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_omni_activate_app | NUMERIC | Cost per App Activations | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_omni_add_to_cart | NUMERIC | Omni Cost per Adds to Cart | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_omni_app_install | NUMERIC | Cost per App Installs | Cost per The number of app installs that were recorded as app events and attributed to your ads. | facebook; |
| cost_per_action_type_omni_complete_registration | NUMERIC | Omni Cost per Registrations Completed | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_omni_custom | NUMERIC | Cost per Actions Omni Custom | | facebook; |
| cost_per_action_type_omni_initiated_checkout | NUMERIC | Omni Cost per Checkouts Initiated | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_omni_level_achieved | NUMERIC | Cost per Levels Achieved | Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_omni_purchase | NUMERIC | Cost per Purchases | Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_omni_rate | NUMERIC | Cost per Ratings Submitted | Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_omni_search | NUMERIC | Omni Cost per Searches | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_omni_spend_credits | NUMERIC | Cost per Credit Spends | Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent. | facebook; |
| cost_per_action_type_omni_tutorial_completion | NUMERIC | Cost per Tutorials Completed | Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_omni_view_content | NUMERIC | Omni Cost per Content Views | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_onsite_conversion_flow_complete | NUMERIC | Cost per On-Facebook Workflow Completions | Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. | facebook; |
| cost_per_action_type_onsite_conversion_lead_grouped | NUMERIC | Cost per On-Facebook Leads Grouped | Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads. | facebook; |
| cost_per_action_type_onsite_conversion_messaging_block | NUMERIC | Cost per Blocked Messaging Connections | Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads. | facebook; |
| cost_per_action_type_onsite_conversion_messaging_conversation_started_7d | NUMERIC | Cost per New Messaging Connections | Cost per The number of people your business added as messaging connections, attributed to your ads. | facebook; |
| cost_per_action_type_onsite_conversion_post_save | NUMERIC | Cost per Post Saves | Cost per The total number of times your ad has been saved. | facebook; |
| cost_per_action_type_onsite_conversion_purchase | NUMERIC | Cost per On-Facebook Purchases | Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. | facebook; |
| cost_per_action_type_onsite_web_add_to_cart | NUMERIC | Cost per Actions Onsite Web Add To Cart | | facebook; |
| cost_per_action_type_onsite_web_app_add_to_cart | NUMERIC | Cost per Actions Onsite Web App Add To Cart | | facebook; |
| cost_per_action_type_onsite_web_app_purchase | NUMERIC | Cost per Actions Onsite Web App Purchase | | facebook; |
| cost_per_action_type_onsite_web_purchase | NUMERIC | Cost per Actions Onsite Web Purchase | | facebook; |
| cost_per_action_type_page_engagement | NUMERIC | Cost per Page Engagement | Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads. | facebook; |
| cost_per_action_type_photo_view | NUMERIC | Cost per Photo Views | Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. | facebook; |
| cost_per_action_type_post | NUMERIC | Cost per Post Shares | Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. | facebook; |
| cost_per_action_type_post_engagement | NUMERIC | Cost per Post Engagement | Cost per The total number of actions that people take involving your ads. | facebook; |
| cost_per_action_type_post_reaction | NUMERIC | Cost per Post Reactions | Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. | facebook; |
| cost_per_action_type_rsvp | NUMERIC | Cost per Event Responses | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads. | facebook; |
| cost_per_action_type_search | NUMERIC | Cost per Searches | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_action_type_video_view | NUMERIC | Cost per 3-Second Video Plays | Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. | facebook; |
| cost_per_action_type_view_content | NUMERIC | Cost per Content Views | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_conversion_ad_click_mobile_app | NUMERIC | Cost per mobile app ad click conversion | Cost per mobile app ad click conversion | facebook; |
| cost_per_conversion_ad_impression_mobile_app | NUMERIC | Cost per mobile app ad impression conversion | Cost per mobile app ad impression conversion | facebook; |
| cost_per_conversion_cancel_subscription_mobile_app | NUMERIC | Cost per mobile app cancel subscription conversion | Cost per mobile app cancel subscription conversion | facebook; |
| cost_per_conversion_cancel_subscription_offline | NUMERIC | Cost per offline cancel subscription conversion | Cost per offline cancel subscription conversion | facebook; |
| cost_per_conversion_cancel_subscription_total | NUMERIC | Cost per cancel subscription conversion | Cost per cancel subscription conversion | facebook; |
| cost_per_conversion_cancel_subscription_website | NUMERIC | Cost per website cancel subscription conversion | Cost per website cancel subscription conversion | facebook; |
| cost_per_conversion_contact_mobile_app | NUMERIC | Cost per mobile app contact conversion | Cost per mobile app contact conversion | facebook; |
| cost_per_conversion_contact_offline | NUMERIC | Cost per offline contact conversion | Cost per offline contact conversion | facebook; |
| cost_per_conversion_contact_total | NUMERIC | Cost per contact conversion | Cost per contact conversion | facebook; |
| cost_per_conversion_contact_website | NUMERIC | Cost per website contact conversion | Cost per website contact conversion | facebook; |
| cost_per_conversion_customize_product_mobile_app | NUMERIC | Cost per mobile app customize product conversion | Cost per mobile app customize product conversion | facebook; |
| cost_per_conversion_customize_product_offline | NUMERIC | Cost per offline customize product conversion | Cost per offline customize product conversion | facebook; |
| cost_per_conversion_customize_product_total | NUMERIC | Cost per customize product conversion | Cost per customize product conversion | facebook; |
| cost_per_conversion_customize_product_website | NUMERIC | Cost per website customize product conversion | Cost per website customize product conversion | facebook; |
| cost_per_conversion_donate_mobile_app | NUMERIC | Cost per mobile app donate conversion | Cost per mobile app donate conversion | facebook; |
| cost_per_conversion_donate_offline | NUMERIC | Cost per offline donate conversion | Cost per offline donate conversion | facebook; |
| cost_per_conversion_donate_on_facebook | NUMERIC | Cost per donate on facebook conversion | Cost per donate on facebook conversion | facebook; |
| cost_per_conversion_donate_total | NUMERIC | Cost per donate conversion | Cost per donate conversion | facebook; |
| cost_per_conversion_donate_website | NUMERIC | Cost per website donate conversion | Cost per website donate conversion | facebook; |
| cost_per_conversion_find_location_mobile_app | NUMERIC | Cost per mobile app find location conversion | Cost per mobile app find location conversion | facebook; |
| cost_per_conversion_find_location_offline | NUMERIC | Cost per offline find location conversion | Cost per offline find location conversion | facebook; |
| cost_per_conversion_find_location_total | NUMERIC | Cost per find location conversion | Cost per find location conversion | facebook; |
| cost_per_conversion_find_location_website | NUMERIC | Cost per website find location conversion | Cost per website find location conversion | facebook; |
| cost_per_conversion_recurring_subscription_payment_mobile_app | NUMERIC | Cost per mobile app recurring subscription payment conversion | Cost per mobile app recurring subscription payment conversion | facebook; |
| cost_per_conversion_recurring_subscription_payment_offline | NUMERIC | Cost per offline recurring subscription payment conversion | Cost per offline recurring subscription payment conversion | facebook; |
| cost_per_conversion_recurring_subscription_payment_total | NUMERIC | Cost per recurring subscription payment conversion | Cost per recurring subscription payment conversion | facebook; |
| cost_per_conversion_recurring_subscription_payment_website | NUMERIC | Cost per website recurring subscription payment conversion | Cost per website recurring subscription payment conversion | facebook; |
| cost_per_conversion_schedule_mobile_app | NUMERIC | Cost per mobile app schedule conversion | Cost per mobile app schedule conversion | facebook; |
| cost_per_conversion_schedule_offline | NUMERIC | Cost per offline schedule conversion | Cost per offline schedule conversion | facebook; |
| cost_per_conversion_schedule_total | NUMERIC | Cost per schedule conversion | Cost per schedule conversion | facebook; |
| cost_per_conversion_schedule_website | NUMERIC | Cost per website schedule conversion | Cost per website schedule conversion | facebook; |
| cost_per_conversion_start_trial_mobile_app | NUMERIC | Cost per mobile app start trial conversion | Cost per mobile app start trial conversion | facebook; |
| cost_per_conversion_start_trial_offline | NUMERIC | Cost per offline start trial conversion | Cost per offline start trial conversion | facebook; |
| cost_per_conversion_start_trial_total | NUMERIC | Cost per start trial conversion | Cost per start trial conversion | facebook; |
| cost_per_conversion_start_trial_website | NUMERIC | Cost per website start trial conversion | Cost per website start trial conversion | facebook; |
| cost_per_conversion_submit_application_mobile_app | NUMERIC | Cost per mobile app submit application conversion | Cost per mobile app submit application conversion | facebook; |
| cost_per_conversion_submit_application_offline | NUMERIC | Cost per offline submit application conversion | Cost per offline submit application conversion | facebook; |
| cost_per_conversion_submit_application_on_facebook | NUMERIC | Cost per submit application on facebook conversion | Cost per submit application on facebook conversion | facebook; |
| cost_per_conversion_submit_application_total | NUMERIC | Cost per submit application conversion | Cost per submit application conversion | facebook; |
| cost_per_conversion_submit_application_website | NUMERIC | Cost per website submit application conversion | Cost per website submit application conversion | facebook; |
| cost_per_conversion_subscribe_mobile_app | NUMERIC | Cost per mobile app subscribe conversion | Cost per mobile app subscribe conversion | facebook; |
| cost_per_conversion_subscribe_offline | NUMERIC | Cost per offline subscribe conversion | Cost per offline subscribe conversion | facebook; |
| cost_per_conversion_subscribe_total | NUMERIC | Cost per subscribe conversion | Cost per subscribe conversion | facebook; |
| cost_per_conversion_subscribe_website | NUMERIC | Cost per website subscribe conversion | Cost per website subscribe conversion | facebook; |
| cost_per_estimated_ad_recallers | NUMERIC | Cost per Estimated Ad Recall Lift | Cost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. | facebook; |
| cost_per_outbound_click_outbound_click | NUMERIC | Cost per Outbound Clicks | Cost per The number of clicks on links that take people off Facebook-owned properties. | facebook; |
| cost_per_thruplay_video_view | NUMERIC | Cost per ThruPlays | Cost per The number of times your video was played to completion, or for at least 15 seconds. | facebook; |
| cost_per_unique_action_type_add_payment_info | NUMERIC | Cost per Unique Adds of Payment Info | Cost per The estimated number of people who submitted payment info. | facebook; |
| cost_per_unique_action_type_add_to_cart | NUMERIC | Cost per Unique Actions Add To Cart | | facebook; |
| cost_per_unique_action_type_add_to_wishlist | NUMERIC | Cost per Unique Adds to Wishlist | Cost per The estimated number of people who added items to their wishlist. | facebook; |
| cost_per_unique_action_type_app_custom_event | NUMERIC | Cost per Unique Actions App Custom Event | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Activate App | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_content_view | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Content View | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_purchase | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Purchase | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_search | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Search | | facebook; |
| cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion | | facebook; |
| cost_per_unique_action_type_app_custom_event_other | NUMERIC | Cost per Unique Actions App Custom Event.Other | | facebook; |
| cost_per_unique_action_type_checkin | NUMERIC | Cost per Unique Check-Ins | Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. | facebook; |
| NUMERIC | Cost per Unique Post Comments | Cost per The number of people with comments on your ads. | facebook; |
| cost_per_unique_action_type_complete_registration | NUMERIC | Cost per Unique Registrations Completed | Cost per The estimated number of people who registered. | facebook; |
| cost_per_unique_action_type_initiate_checkout | NUMERIC | Cost per Unique Checkouts Initiated | Cost per The estimated number of people who initiated checkouts. | facebook; |
| cost_per_unique_action_type_landing_page_view | NUMERIC | Cost per Unique Landing Page Views | Cost per The number of people who caused a landing page view. | facebook; |
| cost_per_unique_action_type_lead | NUMERIC | Cost per Unique Leads | Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. | facebook; |
| cost_per_unique_action_type_like | NUMERIC | Cost per Unique Page Likes | Cost per The number of people with likes of your Facebook Page attributed to your ads. | facebook; |
| cost_per_unique_action_type_link_click | NUMERIC | Cost per Unique Link Clicks | Cost per The number of people who performed a link click. | facebook; |
| cost_per_unique_action_type_mobile_app_install | NUMERIC | Cost per Unique Mobile App Installs | Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| cost_per_unique_action_type_offsite_conversion | NUMERIC | Cost per Unique Website Conversions | Cost per The number of unique people who with conversion events attributed to your ads (estimated) | facebook; |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Cost per Unique Website Adds of Payment Info | Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Cost per Unique Website Adds to Cart | Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Cost per Unique Website Adds to Wishlist | Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Cost per Unique Website Registrations Completed | Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Cost per Unique Website Checkouts Initiated | Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_lead | NUMERIC | Cost per Unique Website Leads | Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase | NUMERIC | Cost per Unique Website Purchases | Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_search | NUMERIC | Cost per Unique Website Searches | Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content | NUMERIC | Cost per Unique Website Content Views | Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads. | facebook; |
| cost_per_unique_action_type_omni_achievement_unlocked | NUMERIC | Cost per Unique Achievements Unlocked | Cost per The estimated number of people who unlocked achievements. | facebook; |
| cost_per_unique_action_type_omni_activate_app | NUMERIC | Cost per Unique App Activations | Cost per The estimated number of people who performed app activations. | facebook; |
| cost_per_unique_action_type_omni_add_to_cart | NUMERIC | Cost per Unique Adds to Cart | Cost per The estimated number of people who added items to their cart. | facebook; |
| cost_per_unique_action_type_omni_app_install | NUMERIC | Cost per Unique App Installs | Cost per The number of unique people who took this action attributed to your ads (estimated) | facebook; |
| cost_per_unique_action_type_omni_complete_registration | NUMERIC | Omni Cost per Unique Registrations Completed | Cost per The estimated number of people who registered. | facebook; |
| cost_per_unique_action_type_omni_custom | NUMERIC | Cost per Unique Actions Omni Custom | | facebook; |
| cost_per_unique_action_type_omni_initiated_checkout | NUMERIC | Omni Cost per Unique Checkouts Initiated | Cost per The estimated number of people who initiated checkouts. | facebook; |
| cost_per_unique_action_type_omni_level_achieved | NUMERIC | Cost per Unique Levels Completed | Cost per The estimated number of people who achieved levels. | facebook; |
| cost_per_unique_action_type_omni_purchase | NUMERIC | Cost per Unique Purchases | Cost per The estimated number of people who completed at least one purchase. | facebook; |
| cost_per_unique_action_type_omni_rate | NUMERIC | Cost per Unique Ratings Submitted | Cost per The estimated number of people who submitted ratings. | facebook; |
| cost_per_unique_action_type_omni_search | NUMERIC | Cost per Unique Searches | Cost per The estimated number of people who searched. | facebook; |
| cost_per_unique_action_type_omni_spend_credits | NUMERIC | Cost per Unique Credit Spends | Cost per The estimated number of people who spent credits. | facebook; |
| cost_per_unique_action_type_omni_tutorial_completion | NUMERIC | Cost per Unique Tutorials Completed | Cost per The estimated number of people who completed tutorials. | facebook; |
| cost_per_unique_action_type_omni_view_content | NUMERIC | Omni Cost per Unique Content Views | Cost per The estimated number of people who viewed content. | facebook; |
| cost_per_unique_action_type_onsite_conversion_flow_complete | NUMERIC | Cost per Unique On-Facebook Workflow Completions | Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. | facebook; |
| cost_per_unique_action_type_onsite_conversion_messaging_block | NUMERIC | Cost per Unique Blocked Messaging Connections | Cost per The number of people that blocked a messaging connection with your business, attributed to your ads. | facebook; |
| cost_per_unique_action_type_onsite_conversion_purchase | NUMERIC | Cost per Unique On-Facebook Purchases | Cost per The number of unique people who took this action attributed to your ads (estimated) | facebook; |
| cost_per_unique_action_type_onsite_web_add_to_cart | NUMERIC | Cost per Unique Actions Onsite Web Add To Cart | | facebook; |
| cost_per_unique_action_type_onsite_web_app_add_to_cart | NUMERIC | Cost per Unique Actions Onsite Web App Add To Cart | | facebook; |
| cost_per_unique_action_type_onsite_web_app_purchase | NUMERIC | Cost per Unique Actions Onsite Web App Purchase | | facebook; |
| cost_per_unique_action_type_onsite_web_purchase | NUMERIC | Cost per Unique Actions Onsite Web Purchase | | facebook; |
| cost_per_unique_action_type_page_engagement | NUMERIC | Cost per Unique Page Engagement | Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads. | facebook; |
| cost_per_unique_action_type_photo_view | NUMERIC | Cost per Unique Photo Views | Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. | facebook; |
| cost_per_unique_action_type_post_engagement | NUMERIC | Cost per Unique Post Engagement | Cost per The total number of people who took actions involving your ads. | facebook; |
| cost_per_unique_action_type_post_reaction | NUMERIC | Cost per Unique Post Reactions | Cost per The number of unique people who took this action attributed to your ads (estimated) | facebook; |
| cost_per_unique_action_type_purchase | NUMERIC | Cost per Unique Actions Purchase | | facebook; |
| cost_per_unique_action_type_rsvp | NUMERIC | Cost per Unique Event Responses | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads. | facebook; |
| cost_per_unique_action_type_search | NUMERIC | Cost per Unique Actions Search | | facebook; |
| cost_per_unique_action_type_video_view | NUMERIC | Cost per Unique 3-Second Continuous Video Plays | Cost per The number of unique people who took this action attributed to your ads (estimated) | facebook; |
| cost_per_unique_action_type_view_content | NUMERIC | Cost per Unique Content Views | Cost per The estimated number of people who viewed content. | facebook; |
| cost_per_unique_click | NUMERIC | Cost per Unique Clicks | Cost per The number of people who performed a click (all). | facebook; |
| cost_per_unique_outbound_click_outbound_click | NUMERIC | Cost per Unique Outbound Clicks | Cost per The number of people who performed an outbound click. | facebook; |
| country | COUNTRY | Country | The countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. | facebook; googleanalytics; google_ads; adform; adjust; appsflyer; bing; cj; cm360; google_ad_manager; googleanalytics4; klaviyo; searchconsole; spotify; tiktok; zoho; |
| cpc | NUMERIC | CPC | The average cost for each click (all). | facebook; googleanalytics; adroll; amazon_ads; appnexus; cm360; linkedin; pinterest; reddit; taboola; tiktok; |
| cpm | NUMERIC | CPM | The average cost for 1,000 impressions. | facebook; googleanalytics; apple_search_ads; appnexus; cm360; linkedin; pinterest; reddit; taboola; |
| cpp | NUMERIC | Cost per 1,000 People Reached | The average cost to reach 1,000 people. | facebook; |
| ctr | PERCENT | CTR | The percentage of times people saw your ad and performed a click (all). | facebook; googleanalytics; google_ads; adform; adjust; adroll; amazon_ads; appnexus; appsflyer; bing; cm360; linkedin; linkedin_organic; outbrain; pinterest; reddit; rtbhouse; search_ads; searchconsole; spotify; stackadapt; taboola; tiktok; |
| currency | TEXT | Currency | Currency that is used by your ad account. | facebook; google_ads; adjust; amazon_ads; apple_search_ads; awin; bing; cm360; linkedin; pinterest; rakuten_advertising; snapchat; spotify; stripe; taboola; tiktok; twitter; |
| date | DATE | Date | The dimension that determines how date-based data in a chart is handled (the time dimension). | facebook; googleanalytics; google_ads; adalyser; adform; adjust; adroll; amazon_ads; amazon_sp; amazon_vendor; apple_search_ads; appnexus; appsflyer; awin; bing; cj; cm360; commissionfactory; criteo; daisycon; dragonmetrics; dv360; facebook_leads; facebook_organic; google_ad_manager; google_pagespeed; googleanalytics4; hubspot; idealo; instagram; klaviyo; line; linkedin; linkedin_organic; mailchimp; outbrain; pinterest; pinterest_organic; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; search_ads; searchconsole; sendinblue; shopify; snapchat; spotify; stackadapt; stripe; taboola; teads; tiktok; trade_desk; twitter; twitter_organic; yahoo_japan; youtube; zendesk_support; |
| date_start | DATE | Reporting Starts | The start date for your data. This is controlled by the date range you've selected for your reporting view. | facebook; facebook_leads; |
| date_stop | DATE | Reporting Ends | The end date for your data. This is controlled by the date range you've selected for your reporting view. | facebook; facebook_leads; |
| description_asset | TEXT | ID of description asset | The ID of the description asset involved in impression, click or action. | facebook; |
| desktop_feed_standard_preview_url | TEXT | Desktop Feed Standard Preview URL | URL to a preview of the ad, as seen in the desktop feed standard placement | facebook; |
| device_platform | TEXT | Device platform | The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting. | facebook; |
| dma | TEXT | Designated Market Area | DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company. | facebook; appsflyer; spotify; |
| effective_instagram_media_id | TEXT | Instagram Post ID | The ID of an Instagram post to use in an ad. | facebook; |
| effective_instagram_story_id | TEXT | Instagram Story ID | Used for Instagram Ads. The ID of an Instagram post to display as an Instagram ad. | facebook; |
| effective_object_story_id | TEXT | Facebook Post ID | The ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page post | facebook; |
| estimated_ad_recall_rate | NUMERIC | Estimated Ad Recall Lift Rate | The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. | facebook; |
| estimated_ad_recallers | NUMERIC | Estimated Ad Recall Lift | An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. | facebook; |
| facebook_story_mobile_preview_url | TEXT | Facebook Story Mobile Preview URL | URL to a preview of the ad, as seen in the facebook story mobile placement | facebook; |
| frequency | NUMERIC | Frequency | The average number of times each person saw your ad. | facebook; pinterest; rtbhouse; |
| frequency_value | TEXT | Number of frequency | The number of times an ad in your Reach and Frequency campaign was served to each person. | facebook; |
| gender | TEXT | Gender | Gender of people you've reached. People who don't list their gender are shown as 'not specified'. | facebook; googleanalytics; appnexus; googleanalytics4; tiktok; yahoo_japan; |
| hourly_stats_aggregated_by_advertiser_time_zone | TEXT | Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. | Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM. | facebook; |
| hourly_stats_aggregated_by_audience_time_zone | TEXT | Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. | Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM. | facebook; |
| image_asset | TEXT | ID of image asset | The ID of the image asset involved in impression, click or action. | facebook; |
| image_url | IMAGE_URL | Ad Image URL | A URL for the image for this creative. We save the image at this URL to the ad account's image library. | facebook; |
| impression_device | TEXT | The device where your last ad was served to someone | The device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone. | facebook; |
| impressions | NUMERIC | Impressions | The number of times your ads were on screen. | facebook; googleanalytics; google_ads; adform; adjust; adroll; amazon_ads; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; google_ad_manager; instagram; linkedin; outbrain; pinterest; quora; rakuten_advertising; reddit; rtbhouse; search_ads; searchconsole; snapchat; spotify; stackadapt; taboola; teads; tiktok; twitter; yahoo_japan; |
| instagram_actor_id | TEXT | Instagram Page ID | Used for Instagram Ads. Provide Instagram account ID used for running these ads. | facebook; |
| instagram_permalink_url | TEXT | Instagram Post URL | URL for a post on Instagram you want to run as an ad. Also known as Instagram media. | facebook; |
| instagram_standard_preview_url | TEXT | Instagram Standard Preview URL | URL to a preview of the ad, as seen in the instagram standard placement | facebook; |
| instagram_story_preview_url | TEXT | Instagram Story Preview URL | URL to a preview of the ad, as seen in the instagram story placement | facebook; |
| instant_article_standard_preview_url | TEXT | Instant Article Standard Preview URL | URL to a preview of the ad, as seen in the instant article standard placement | facebook; |
| instream_video_desktop_preview_url | TEXT | Instream Video Desktop Preview URL | URL to a preview of the ad, as seen in the instream video desktop placement | facebook; |
| instream_video_mobile_preview_url | TEXT | Instream Video Mobile Preview URL | URL to a preview of the ad, as seen in the instream video mobile placement | facebook; |
| keyword | TEXT | Keyword | The name of the ad being viewed in reporting (duplicate) | facebook; googleanalytics; apple_search_ads; bing; yahoo_japan; |
| link | TEXT | Ad Link | The link where the user is taken to upon clicking on the ad. | facebook; |
| link_clicks | NUMERIC | Link Clicks | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate) | facebook; |
| link_url_asset | TEXT | ID of the url asset | The ID of the URL asset involved in impression, click or action. | facebook; |
| link_url_asset_website_url | TEXT | Website URL of the url asset | The website URL of the URL asset involved in impression, click or action. | facebook; |
| mobile_app_purchase_roas_app_custom_event_fb_mobile_purchase | NUMERIC | Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase | | facebook; |
| mobile_feed_basic_preview_url | TEXT | Mobile Feed Basic Preview URL | URL to a preview of the ad, as seen in the mobile feed basic placement | facebook; |
| mobile_feed_standard_preview_url | TEXT | Mobile Feed Standard Preview URL | URL to a preview of the ad, as seen in the mobile feed standard placement | facebook; |
| objective | TEXT | Objective | The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads. | facebook; snapchat; tiktok; twitter; |
| outbound_clicks_ctr_outbound_click | PERCENT | Outbound CTR | The percentage of times people saw your ad and performed an outbound click. | facebook; |
| outbound_clicks_outbound_click | NUMERIC | Outbound Clicks | The number of clicks on links that take people off Facebook-owned properties. | facebook; |
| place_page_id | TEXT | The ID of the place page | The ID of the place page involved in impression or click. | facebook; |
| platform_position | TEXT | Where your ad was shown within a platform | Where your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed. | facebook; |
| product_id | TEXT | The ID and name of the product | The ID and name of the product involved in impression, click, or action. | facebook; search_ads; shopify; |
| publisher_platform | TEXT | Platform your ad was shown | Which platform your ad was shown, for example on Facebook, Instagram, or Audience Network. | facebook; |
| reach | NUMERIC | Reach | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. | facebook; criteo; instagram; pinterest; rtbhouse; tiktok; |
| region | TEXT | Regions where the people you've reached are located | The regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. | facebook; googleanalytics; google_ads; adjust; appsflyer; awin; google_ad_manager; googleanalytics4; klaviyo; spotify; |
| spend | NUMERIC | Amount Spent | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. | facebook; google_ads; adjust; adroll; amazon_ads; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; google_ad_manager; linkedin; outbrain; pinterest; quora; reddit; search_ads; snapchat; spotify; stackadapt; taboola; tiktok; twitter; |
| status | TEXT | Status | The status of the campaign, adset, ad or creative. | facebook; google_ads; adalyser; klaviyo; search_ads; sendinblue; stripe; zendesk; zendesk_support; |
| thumbnail_url | IMAGE_URL | Thumbnail URL | URL for a thumbnail image for this ad creative. | facebook; |
| title | TEXT | Link Ad Title | Title for link ad, which does not belong to a page. | facebook; klaviyo; |
| title_asset | TEXT | ID of the title asset | The ID of the title asset involved in impression, click or action. | facebook; |
| totalcost | NUMERIC | Total Cost | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate) | facebook; google_ads; adform; adjust; adroll; amazon_ads; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; google_ad_manager; linkedin; outbrain; pinterest; quora; reddit; rtbhouse; snapchat; stackadapt; taboola; tiktok; twitter; yahoo_japan; |
| unique_actions_add_payment_info | NUMERIC | Unique Adds of Payment Info | The estimated number of people who submitted payment info. | facebook; |
| unique_actions_add_to_cart | NUMERIC | Unique Actions Add To Cart | | facebook; |
| unique_actions_add_to_wishlist | NUMERIC | Unique Adds to Wishlist | The estimated number of people who added items to their wishlist. | facebook; |
| unique_actions_app_custom_event | NUMERIC | Unique Actions App Custom Event | | facebook; |
| unique_actions_app_custom_event_fb_mobile_activate_app | NUMERIC | Unique Actions App Custom Event.Fb Mobile Activate App | | facebook; |
| unique_actions_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Unique Actions App Custom Event.Fb Mobile Add Payment Info | | facebook; |
| unique_actions_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Unique Actions App Custom Event.Fb Mobile Add To Cart | | facebook; |
| unique_actions_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Unique Actions App Custom Event.Fb Mobile Add To Wishlist | | facebook; |
| unique_actions_app_custom_event_fb_mobile_complete_registration | NUMERIC | Unique Actions App Custom Event.Fb Mobile Complete Registration | | facebook; |
| unique_actions_app_custom_event_fb_mobile_content_view | NUMERIC | Unique Actions App Custom Event.Fb Mobile Content View | | facebook; |
| unique_actions_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Unique Actions App Custom Event.Fb Mobile Initiated Checkout | | facebook; |
| unique_actions_app_custom_event_fb_mobile_level_achieved | NUMERIC | Unique Actions App Custom Event.Fb Mobile Level Achieved | | facebook; |
| unique_actions_app_custom_event_fb_mobile_purchase | NUMERIC | Unique Actions App Custom Event.Fb Mobile Purchase | | facebook; |
| unique_actions_app_custom_event_fb_mobile_search | NUMERIC | Unique Actions App Custom Event.Fb Mobile Search | | facebook; |
| unique_actions_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Unique Actions App Custom Event.Fb Mobile Tutorial Completion | | facebook; |
| unique_actions_app_custom_event_other | NUMERIC | Unique Actions App Custom Event.Other | | facebook; |
| unique_actions_checkin | NUMERIC | Unique Check-Ins | The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. | facebook; |
| NUMERIC | Unique Post Comments | The number of people with comments on your ads. | facebook; |
| unique_actions_complete_registration | NUMERIC | Unique Registrations Completed | The estimated number of people who registered. | facebook; |
| unique_actions_initiate_checkout | NUMERIC | Unique Checkouts Initiated | The estimated number of people who initiated checkouts. | facebook; |
| unique_actions_landing_page_view | NUMERIC | Unique Landing Page Views | The number of people who caused a landing page view. | facebook; |
| unique_actions_lead | NUMERIC | Unique Leads | The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. | facebook; |
| unique_actions_like | NUMERIC | Unique Page Likes | The number of people with likes of your Facebook Page attributed to your ads. | facebook; |
| unique_actions_link_click | NUMERIC | Unique Link Clicks | The number of people who performed a link click. | facebook; |
| unique_actions_mobile_app_install | NUMERIC | Unique Mobile App Installs | The number of people with installs of your mobile app that were recorded as app events and attributed to your ads. | facebook; |
| unique_actions_offsite_conversion | NUMERIC | Unique Website Conversions | The number of unique people who with conversion events attributed to your ads (estimated) | facebook; |
| unique_actions_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Unique Website Adds of Payment Info | The number of people with add payment info events tracked by the pixel on your website and attributed to your ads. | facebook; |
| unique_actions_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Unique Website Adds to Cart | The number of people with add to cart events tracked by the pixel on your website and attributed to your ads. | facebook; |
| unique_actions_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Unique Website Adds to Wishlist | The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads. | facebook; |
| unique_actions_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Unique Website Registrations Completed | The number of people with complete registration events tracked by the pixel on your website and attributed to your ads. | facebook; |
| unique_actions_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Unique Website Checkouts Initiated | The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads. | facebook; |
| unique_actions_offsite_conversion_fb_pixel_lead | NUMERIC | Unique Website Leads | The number of people with lead events tracked by the pixel on your website and attributed to your ads. | facebook; |
| unique_actions_offsite_conversion_fb_pixel_purchase | NUMERIC | Unique Website Purchases | The number of people with purchase events tracked by the pixel on your website and attributed to your ads. | facebook; |
| unique_actions_offsite_conversion_fb_pixel_search | NUMERIC | Unique Website Searches | The number of people with search events tracked by the pixel on your website and attributed to your ads. | facebook; |
| unique_actions_offsite_conversion_fb_pixel_view_content | NUMERIC | Unique Website Content Views | The number of people with view content events tracked by the pixel on your website and attributed to your ads. | facebook; |
| unique_actions_omni_achievement_unlocked | NUMERIC | Unique Achievements Unlocked | The estimated number of people who unlocked achievements. | facebook; |
| unique_actions_omni_activate_app | NUMERIC | Unique App Activations | The estimated number of people who performed app activations. | facebook; |
| unique_actions_omni_add_to_cart | NUMERIC | Unique Adds to Cart | The estimated number of people who added items to their cart. | facebook; |
| unique_actions_omni_app_install | NUMERIC | Unique App Installs | The number of unique people who took this action attributed to your ads (estimated) | facebook; |
| unique_actions_omni_complete_registration | NUMERIC | Omni Unique Registrations Completed | The estimated number of people who registered. | facebook; |
| unique_actions_omni_custom | NUMERIC | Unique Actions Omni Custom | | facebook; |
| unique_actions_omni_initiated_checkout | NUMERIC | Unique Omni Checkouts Initiated | The estimated number of people who initiated checkouts. | facebook; |
| unique_actions_omni_level_achieved | NUMERIC | Unique Levels Completed | The estimated number of people who achieved levels. | facebook; |
| unique_actions_omni_purchase | NUMERIC | Omni Unique Purchases | The estimated number of people who completed at least one purchase. | facebook; |
| unique_actions_omni_rate | NUMERIC | Unique Ratings Submitted | The estimated number of people who submitted ratings. | facebook; |
| unique_actions_omni_search | NUMERIC | Unique Searches | The estimated number of people who searched. | facebook; |
| unique_actions_omni_spend_credits | NUMERIC | Unique Credit Spends | The estimated number of people who spent credits. | facebook; |
| unique_actions_omni_tutorial_completion | NUMERIC | Unique Tutorials Completed | The estimated number of people who completed tutorials. | facebook; |
| unique_actions_omni_view_content | NUMERIC | Unique Omni Content Views | The estimated number of people who viewed content. | facebook; |
| unique_actions_onsite_conversion_flow_complete | NUMERIC | Unique On-Facebook Workflow Completions | The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. | facebook; |
| unique_actions_onsite_conversion_messaging_block | NUMERIC | Unique Blocked Messaging Connections | The number of people that blocked a messaging connection with your business, attributed to your ads. | facebook; |
| unique_actions_onsite_conversion_purchase | NUMERIC | Unique On-Facebook Purchases | The number of unique people who took this action attributed to your ads (estimated) | facebook; |
| unique_actions_onsite_web_add_to_cart | NUMERIC | Unique Actions Onsite Web Add To Cart | | facebook; |
| unique_actions_onsite_web_app_add_to_cart | NUMERIC | Unique Actions Onsite Web App Add To Cart | | facebook; |
| unique_actions_onsite_web_app_purchase | NUMERIC | Unique Actions Onsite Web App Purchase | | facebook; |
| unique_actions_onsite_web_purchase | NUMERIC | Unique Actions Onsite Web Purchase | | facebook; |
| unique_actions_page_engagement | NUMERIC | Unique Page Engagement | The number of people who took action on your Facebook Page and its posts, attributed to your ads. | facebook; |
| unique_actions_photo_view | NUMERIC | Unique Photo Views | The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. | facebook; |
| unique_actions_post_engagement | NUMERIC | Unique Post Engagement | The total number of people who took actions involving your ads. | facebook; |
| unique_actions_post_reaction | NUMERIC | Unique Post Reactions | The number of unique people who took this action attributed to your ads (estimated) | facebook; |
| unique_actions_purchase | NUMERIC | Unique Actions Purchase | | facebook; |
| unique_actions_rsvp | NUMERIC | Unique Event Responses | The number of people who responded Interested or Going to your Facebook event, attributed to your ads. | facebook; |
| unique_actions_search | NUMERIC | Unique Actions Search | | facebook; |
| unique_actions_video_view | NUMERIC | Unique 3-Second Continuous Video Plays | The number of unique people who took this action attributed to your ads (estimated) | facebook; |
| unique_actions_view_content | NUMERIC | Unique Content Views | The estimated number of people who viewed content. | facebook; |
| unique_clicks | NUMERIC | Unique Clicks | The number of people who performed a click (all). | facebook; mailchimp; sendinblue; |
| unique_ctr | PERCENT | Unique CTR | The percentage of people who saw your ad and performed a unique click (all). | facebook; |
| unique_link_clicks_ctr | PERCENT | Unique Link Clicks CTR | The percentage of people who saw your ad and performed a link click. | facebook; |
| unique_outbound_clicks_ctr_outbound_click | PERCENT | Unique Outbound CTR | The percentage of people who saw your ad and performed an outbound click. | facebook; |
| unique_outbound_clicks_outbound_click | NUMERIC | Unique Outbound Clicks | The number of people who performed an outbound click. | facebook; |
| url_tags | TEXT | URL Tags | A set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only. | facebook; |
| video_30_sec_watched_actions_video_view | NUMERIC | Video 30 Sec Watched Actions | The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. | facebook; |
| video_avg_time_watched_actions_video_view | NUMERIC | Video Average Play Time | The average time a video was played, including any time spent replaying the video for a single impression. | facebook; |
| video_p100_watched_actions_video_view | NUMERIC | Video Watched at 100 percent | The number of times your video was played at 100% of its length, including plays that skipped to this point. | facebook; |
| video_p25_watched_actions_video_view | NUMERIC | Video Watched at 25 percent | The number of times your video was played at 25% of its length, including plays that skipped to this point. | facebook; |
| video_p50_watched_actions_video_view | NUMERIC | Video Watched at 50 percent | The number of times your video was played at 50% of its length, including plays that skipped to this point. | facebook; |
| video_p75_watched_actions_video_view | NUMERIC | Video Watched at 75 percent | The number of times your video was played at 75% of its length, including plays that skipped to this point. | facebook; |
| video_p95_watched_actions_video_view | NUMERIC | Video Plays at 95 percent | The number of times your video was played at 95% of its length, including plays that skipped to this point. | facebook; |
| video_play_actions_video_view | NUMERIC | Video Plays | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development. | facebook; |
| video_thruplay_watched_actions_video_view | NUMERIC | ThruPlay actions | The number of times your video was played to completion, or for at least 15 seconds. | facebook; |
| website_ctr_link_click | PERCENT | Website CTR link click | The percentage of times people saw your ad and performed a link click. | facebook; |
| website_purchase_roas_offsite_conversion_fb_pixel_purchase | NUMERIC | Website Purchase ROAS | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. | facebook; |
| 14dayusers | NUMERIC | 14 Day Active Users | Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date. | googleanalytics; |
| 1dayusers | NUMERIC | 1 Day Active Users | Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date. | googleanalytics; |
| 28dayusers | NUMERIC | 28 Day Active Users | Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date. | googleanalytics; |
| 30dayusers | NUMERIC | 30 Day Active Users | Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date. | googleanalytics; |
| 7dayusers | NUMERIC | 7 Day Active Users | Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date. | googleanalytics; |
| adclicks | NUMERIC | Ad Clicks | Total number of times users have clicked on an ad to reach the property. | googleanalytics; |
| adcost | NUMERIC | Ad Cost | Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account. | googleanalytics; |
| addestinationurl | TEXT | Destination URL | The URL to which the AdWords ads referred traffic. | googleanalytics; |
| addisplayurl | TEXT | Display URL | The URL the AdWords ads displayed. | googleanalytics; |
| addistributionnetwork | TEXT | Ad Distribution Network | The network (Content, Search, Search partners, etc.) used to deliver the ads. | googleanalytics; |
| adformat | TEXT | Ad Format | The AdWords ad format (Text, Image, Flash, Video, etc.). | googleanalytics; |
| adgroup | TEXT | Google Ads: Ad Group | The name of the AdWords ad group. | googleanalytics; adalyser; adjust; twitter; |
| adkeywordmatchtype | TEXT | Keyword Match Type | The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708. | googleanalytics; |
| admatchedquery | TEXT | Ad Matched Query | The search query that triggered impressions. | googleanalytics; |
| admatchtype | TEXT | Query Match Type | The match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en. | googleanalytics; |
| adplacementdomain | TEXT | Placement Domain | The domain where the ads on the content network were placed. | googleanalytics; |
| adplacementurl | TEXT | Placement URL | The URL where the ads were placed on the content network. | googleanalytics; |
| adquerywordcount | TEXT | Query Word Count | The number of words in the search query. | googleanalytics; |
| adslot | TEXT | Google Ads: Ad Slot | The location (Top, RHS, or not set) of the advertisement on the hosting page. | googleanalytics; |
| adtargetingoption | TEXT | Placement Type | It is Automatic placements or Managed placements, indicating how the ads were managed on the content network. | googleanalytics; |
| adtargetingtype | TEXT | Targeting Type | This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted. | googleanalytics; |
| adwordsadgroupid | TEXT | Google Ads Ad Group ID | AdWords API AdGroup.id. | googleanalytics; |
| adwordscampaignid | TEXT | Google Ads Campaign ID | AdWords API Campaign.id. | googleanalytics; |
| adwordscreativeid | TEXT | Google Ads Creative ID | AdWords API Ad.id. | googleanalytics; |
| adwordscriteriaid | TEXT | Google Ads Criteria ID | AdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid. | googleanalytics; |
| adwordscustomerid | TEXT | Google Ads Customer ID | Customer's AdWords ID, corresponding to AdWords API AccountInfo.customerId. | googleanalytics; |
| adxclicks | NUMERIC | AdX Clicks | The number of times AdX ads were clicked on the site. | googleanalytics; |
| adxcoverage | PERCENT | AdX Coverage | Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 | googleanalytics; |
| adxctr | PERCENT | AdX CTR | The percentage of pageviews that resulted in a click on an Ad Exchange ad. | googleanalytics; |
| adxecpm | NUMERIC | AdX eCPM | The effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews. | googleanalytics; |
| adximpressions | NUMERIC | AdX Impressions | An Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions. | googleanalytics; |
| adximpressionspersession | NUMERIC | AdX Impressions / Session | The ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). | googleanalytics; |
| adxmonetizedpageviews | NUMERIC | AdX Monetized Pageviews | This measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units. | googleanalytics; |
| adxrevenue | NUMERIC | AdX Revenue | The total estimated revenue from Ad Exchange ads. | googleanalytics; |
| adxrevenueper1000sessions | NUMERIC | AdX Revenue / 1000 Sessions | The total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions. | googleanalytics; |
| adxviewableimpressionspercent | PERCENT | AdX Viewable Impressions % | The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen. | googleanalytics; |
| affiliation | TEXT | Affiliation | A product affiliation to designate a supplying company or brick and mortar location. | googleanalytics; |
| avgdomainlookuptime | NUMERIC | Avg. Domain Lookup Time (sec) | The average time (in seconds) spent in DNS lookup for this page. | googleanalytics; |
| avgdomcontentloadedtime | NUMERIC | Avg. Document Content Loaded Time (sec) | The average time (in seconds) the browser takes to parse the document. | googleanalytics; |
| avgdominteractivetime | NUMERIC | Avg. Document Interactive Time (sec) | The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts. | googleanalytics; |
| avgeventvalue | NUMERIC | Avg. Value | The average value of an event. | googleanalytics; |
| avgpagedownloadtime | NUMERIC | Avg. Page Download Time (sec) | The average time (in seconds) to download this page. | googleanalytics; |
| avgpageloadtime | NUMERIC | Avg. Page Load Time (sec) | The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser. | googleanalytics; |
| avgredirectiontime | NUMERIC | Avg. Redirection Time (sec) | The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0. | googleanalytics; |
| avgsearchdepth | NUMERIC | Avg. Search Depth | The average number of pages people viewed after performing a search. | googleanalytics; |
| avgsearchduration | NUMERIC | Adverage Time after Search | The average time (in seconds) users, after searching, spent on the property. | googleanalytics; |
| avgsearchresultviews | NUMERIC | Results Pageviews / Search | The average number of times people viewed a page as a result of a search. | googleanalytics; |
| avgserverconnectiontime | NUMERIC | Avg. Server Connection Time (sec) | The average time (in seconds) spent in establishing a TCP connection to this page. | googleanalytics; |
| avgserverresponsetime | NUMERIC | Avg. Server Response Time (sec) | The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server. | googleanalytics; |
| avgsessionduration | NUMERIC | Avg. Session Duration | The average duration (in seconds) of users' sessions. | googleanalytics; |
| avgtimeonpage | NUMERIC | Avg. Time on Page | The average time users spent viewing this page or a set of pages. | googleanalytics; |
| bouncerate | PERCENT | Bounce Rate | The percentage of single-page session (i.e., session in which the person left the property from the first page). | googleanalytics; |
| bounces | NUMERIC | Bounces | The total number of single page (or single interaction hit) sessions for the property. | googleanalytics; |
| browser | TEXT | Browser | The name of users' browsers, for example, Internet Explorer or Firefox. | googleanalytics; googleanalytics4; rakuten_advertising; teads; |
| browsersize | TEXT | Browser Size | The viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960. | googleanalytics; |
| browserversion | TEXT | Browser Version | The version of users' browsers, for example, 2.0.0.14. | googleanalytics; rakuten_advertising; |
| buytodetailrate | PERCENT | Buy-to-Detail Rate | Unique purchases divided by views of product detail pages (Enhanced Ecommerce). | googleanalytics; |
| campaigncode | TEXT | Campaign Code | For manual campaign tracking, it is the value of the utm_id campaign tracking parameter. | googleanalytics; |
| carttodetailrate | PERCENT | Cart-to-Detail Rate | Product adds divided by views of product details (Enhanced Ecommerce). | googleanalytics; |
| channel_grouping | TEXT | Default Channel Grouping (duplicate) | The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings). | googleanalytics; |
| channelgrouping | TEXT | Default Channel Grouping | The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings). | googleanalytics; |
| checkoutoptions | TEXT | Checkout Options | User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce). | googleanalytics; |
| city | TEXT | City | Users' city, derived from their IP addresses or Geographical IDs. | googleanalytics; google_ads; appsflyer; bing; googleanalytics4; instagram; klaviyo; yahoo_japan; |
| cityid | TEXT | City ID | Users' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid. | googleanalytics; googleanalytics4; |
| clientid | TEXT | clientid from google analytics | clientid from google analytics. | googleanalytics; |
| continent | TEXT | Continent | Users' continent, derived from users' IP addresses or Geographical IDs. | googleanalytics; googleanalytics4; |
| continentid | TEXT | Continent ID | Users' continent ID, derived from users' IP addresses or Geographical IDs. | googleanalytics; googleanalytics4; |
| costperconversion | NUMERIC | Cost per Conversion | The cost per conversion (including ecommerce and goal conversions) for the property. | googleanalytics; |
| costpergoalconversion | NUMERIC | Cost per Goal Conversion | The cost per goal conversion for the property. | googleanalytics; |
| costpertransaction | NUMERIC | Cost per Transaction | The cost per transaction for the property. | googleanalytics; |
| countryisocode | TEXT | Country ISO Code | Users' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada. | googleanalytics; |
| currencycode | TEXT | Currency Code | The local currency code (based on ISO 4217 standard) of the transaction. | googleanalytics; |
| data_driven_conversions | NUMERIC | Data driven conversions (All goals) | The total data driven conversions for all goals. | googleanalytics; |
| data_driven_revenue | NUMERIC | Data driven revenue | The total data driven revenue. | googleanalytics; |
| datasource | TEXT | Data Source | The data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol. | googleanalytics; |
| datehour | TIMESTAMP | Hour of Day | Combined values of ga:date and ga:hour formated as YYYYMMDDHH. | googleanalytics; |
| datehourminute | TIMESTAMP | Date Hour and Minute | Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM. | googleanalytics; |
| day | TEXT | Day of the month | The day of the month, a two-digit number from 01 to 31. | googleanalytics; adalyser; googleanalytics4; teads; yahoo_japan; |
| dayofweek | TEXT | Day of Week | Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday). | googleanalytics; |
| dayofweekname | TEXT | Day of Week Name | Name (in English) of the day of the week. | googleanalytics; |
| dayssincelastsession | TEXT | Days Since Last Session | The number of days elapsed since users last visited the property, used to calculate user loyalty. | googleanalytics; |
| daystotransaction | TEXT | Days to Transaction | The number of days between users' purchases and the most recent campaign source prior to the purchase. | googleanalytics; |
| devicecategory | TEXT | Device Category | The type of device: desktop, tablet, or mobile. | googleanalytics; appsflyer; googleanalytics4; |
| dimension1 | TEXT | dimension1 | | googleanalytics; |
| dimension10 | TEXT | dimension10 | | googleanalytics; |
| dimension100 | TEXT | dimension100 | | googleanalytics; |
| dimension101 | TEXT | dimension101 | | googleanalytics; |
| dimension102 | TEXT | dimension102 | | googleanalytics; |
| dimension103 | TEXT | dimension103 | | googleanalytics; |
| dimension104 | TEXT | dimension104 | | googleanalytics; |
| dimension105 | TEXT | dimension105 | | googleanalytics; |
| dimension106 | TEXT | dimension106 | | googleanalytics; |
| dimension107 | TEXT | dimension107 | | googleanalytics; |
| dimension108 | TEXT | dimension108 | | googleanalytics; |
| dimension109 | TEXT | dimension109 | | googleanalytics; |
| dimension11 | TEXT | dimension11 | | googleanalytics; |
| dimension110 | TEXT | dimension110 | | googleanalytics; |
| dimension111 | TEXT | dimension111 | | googleanalytics; |
| dimension112 | TEXT | dimension112 | | googleanalytics; |
| dimension113 | TEXT | dimension113 | | googleanalytics; |
| dimension114 | TEXT | dimension114 | | googleanalytics; |
| dimension115 | TEXT | dimension115 | | googleanalytics; |
| dimension116 | TEXT | dimension116 | | googleanalytics; |
| dimension117 | TEXT | dimension117 | | googleanalytics; |
| dimension118 | TEXT | dimension118 | | googleanalytics; |
| dimension119 | TEXT | dimension119 | | googleanalytics; |
| dimension12 | TEXT | dimension12 | | googleanalytics; |
| dimension120 | TEXT | dimension120 | | googleanalytics; |
| dimension121 | TEXT | dimension121 | | googleanalytics; |
| dimension122 | TEXT | dimension122 | | googleanalytics; |
| dimension123 | TEXT | dimension123 | | googleanalytics; |
| dimension124 | TEXT | dimension124 | | googleanalytics; |
| dimension125 | TEXT | dimension125 | | googleanalytics; |
| dimension126 | TEXT | dimension126 | | googleanalytics; |
| dimension127 | TEXT | dimension127 | | googleanalytics; |
| dimension128 | TEXT | dimension128 | | googleanalytics; |
| dimension129 | TEXT | dimension129 | | googleanalytics; |
| dimension13 | TEXT | dimension13 | | googleanalytics; |
| dimension130 | TEXT | dimension130 | | googleanalytics; |
| dimension131 | TEXT | dimension131 | | googleanalytics; |
| dimension132 | TEXT | dimension132 | | googleanalytics; |
| dimension133 | TEXT | dimension133 | | googleanalytics; |
| dimension134 | TEXT | dimension134 | | googleanalytics; |
| dimension135 | TEXT | dimension135 | | googleanalytics; |
| dimension136 | TEXT | dimension136 | | googleanalytics; |
| dimension137 | TEXT | dimension137 | | googleanalytics; |
| dimension138 | TEXT | dimension138 | | googleanalytics; |
| dimension139 | TEXT | dimension139 | | googleanalytics; |
| dimension14 | TEXT | dimension14 | | googleanalytics; |
| dimension140 | TEXT | dimension140 | | googleanalytics; |
| dimension141 | TEXT | dimension141 | | googleanalytics; |
| dimension142 | TEXT | dimension142 | | googleanalytics; |
| dimension143 | TEXT | dimension143 | | googleanalytics; |
| dimension144 | TEXT | dimension144 | | googleanalytics; |
| dimension145 | TEXT | dimension145 | | googleanalytics; |
| dimension146 | TEXT | dimension146 | | googleanalytics; |
| dimension147 | TEXT | dimension147 | | googleanalytics; |
| dimension148 | TEXT | dimension148 | | googleanalytics; |
| dimension149 | TEXT | dimension149 | | googleanalytics; |
| dimension15 | TEXT | dimension15 | | googleanalytics; |
| dimension150 | TEXT | dimension150 | | googleanalytics; |
| dimension151 | TEXT | dimension151 | | googleanalytics; |
| dimension152 | TEXT | dimension152 | | googleanalytics; |
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| dimension16 | TEXT | dimension16 | | googleanalytics; |
| dimension160 | TEXT | dimension160 | | googleanalytics; |
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| dimension17 | TEXT | dimension17 | | googleanalytics; |
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| dimension2 | TEXT | dimension2 | | googleanalytics; |
| dimension20 | TEXT | dimension20 | | googleanalytics; |
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| dimension25 | TEXT | dimension25 | | googleanalytics; |
| dimension250 | TEXT | dimension250 | | googleanalytics; |
| dimension26 | TEXT | dimension26 | | googleanalytics; |
| dimension27 | TEXT | dimension27 | | googleanalytics; |
| dimension28 | TEXT | dimension28 | | googleanalytics; |
| dimension29 | TEXT | dimension29 | | googleanalytics; |
| dimension3 | TEXT | dimension3 | | googleanalytics; |
| dimension30 | TEXT | dimension30 | | googleanalytics; |
| dimension31 | TEXT | dimension31 | | googleanalytics; |
| dimension32 | TEXT | dimension32 | | googleanalytics; |
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| dimension39 | TEXT | dimension39 | | googleanalytics; |
| dimension4 | TEXT | dimension4 | | googleanalytics; |
| dimension40 | TEXT | dimension40 | | googleanalytics; |
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| dimension5 | TEXT | dimension5 | | googleanalytics; |
| dimension50 | TEXT | dimension50 | | googleanalytics; |
| dimension51 | TEXT | dimension51 | | googleanalytics; |
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| dimension56 | TEXT | dimension56 | | googleanalytics; |
| dimension57 | TEXT | dimension57 | | googleanalytics; |
| dimension58 | TEXT | dimension58 | | googleanalytics; |
| dimension59 | TEXT | dimension59 | | googleanalytics; |
| dimension6 | TEXT | dimension6 | | googleanalytics; |
| dimension60 | TEXT | dimension60 | | googleanalytics; |
| dimension61 | TEXT | dimension61 | | googleanalytics; |
| dimension62 | TEXT | dimension62 | | googleanalytics; |
| dimension63 | TEXT | dimension63 | | googleanalytics; |
| dimension64 | TEXT | dimension64 | | googleanalytics; |
| dimension65 | TEXT | dimension65 | | googleanalytics; |
| dimension66 | TEXT | dimension66 | | googleanalytics; |
| dimension67 | TEXT | dimension67 | | googleanalytics; |
| dimension68 | TEXT | dimension68 | | googleanalytics; |
| dimension69 | TEXT | dimension69 | | googleanalytics; |
| dimension7 | TEXT | dimension7 | | googleanalytics; |
| dimension70 | TEXT | dimension70 | | googleanalytics; |
| dimension71 | TEXT | dimension71 | | googleanalytics; |
| dimension72 | TEXT | dimension72 | | googleanalytics; |
| dimension73 | TEXT | dimension73 | | googleanalytics; |
| dimension74 | TEXT | dimension74 | | googleanalytics; |
| dimension75 | TEXT | dimension75 | | googleanalytics; |
| dimension76 | TEXT | dimension76 | | googleanalytics; |
| dimension77 | TEXT | dimension77 | | googleanalytics; |
| dimension78 | TEXT | dimension78 | | googleanalytics; |
| dimension79 | TEXT | dimension79 | | googleanalytics; |
| dimension8 | TEXT | dimension8 | | googleanalytics; |
| dimension80 | TEXT | dimension80 | | googleanalytics; |
| dimension81 | TEXT | dimension81 | | googleanalytics; |
| dimension82 | TEXT | dimension82 | | googleanalytics; |
| dimension83 | TEXT | dimension83 | | googleanalytics; |
| dimension84 | TEXT | dimension84 | | googleanalytics; |
| dimension85 | TEXT | dimension85 | | googleanalytics; |
| dimension86 | TEXT | dimension86 | | googleanalytics; |
| dimension87 | TEXT | dimension87 | | googleanalytics; |
| dimension88 | TEXT | dimension88 | | googleanalytics; |
| dimension89 | TEXT | dimension89 | | googleanalytics; |
| dimension9 | TEXT | dimension9 | | googleanalytics; |
| dimension90 | TEXT | dimension90 | | googleanalytics; |
| dimension91 | TEXT | dimension91 | | googleanalytics; |
| dimension92 | TEXT | dimension92 | | googleanalytics; |
| dimension93 | TEXT | dimension93 | | googleanalytics; |
| dimension94 | TEXT | dimension94 | | googleanalytics; |
| dimension95 | TEXT | dimension95 | | googleanalytics; |
| dimension96 | TEXT | dimension96 | | googleanalytics; |
| dimension97 | TEXT | dimension97 | | googleanalytics; |
| dimension98 | TEXT | dimension98 | | googleanalytics; |
| dimension99 | TEXT | dimension99 | | googleanalytics; |
| domainlookuptime | NUMERIC | Domain Lookup Time (ms) | The total time (in milliseconds) all samples spent in DNS lookup for this page. | googleanalytics; |
| domcontentloadedtime | NUMERIC | Document Content Loaded Time (ms) | The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback. | googleanalytics; |
| dominteractivetime | NUMERIC | Document Interactive Time (ms) | The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded. | googleanalytics; |
| domlatencymetricssample | NUMERIC | DOM Latency Metrics Sample | Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime. | googleanalytics; |
| entrancerate | PERCENT | Entrances / Pageviews | The percentage of pageviews in which this page was the entrance. | googleanalytics; |
| entrances | NUMERIC | Entrances | The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath. | googleanalytics; |
| eventaction | TEXT | Event Action | Event action. | googleanalytics; |
| eventcategory | TEXT | Event Category | The event category. | googleanalytics; |
| eventlabel | TEXT | Event Label | Event label. | googleanalytics; |
| eventspersessionwithevent | NUMERIC | Events / Session with Event | The average number of events per session with event. | googleanalytics; |
| eventspervisitwithevent | NUMERIC | Events / Session with Event (deprecated) | The average number of events per session with event. | googleanalytics; |
| eventvalue | NUMERIC | Event Value | Total value of events for the profile. | googleanalytics; |
| exitpagepath | TEXT | Exit Page | The last page or exit page in users' sessions. | googleanalytics; |
| exitrate | PERCENT | % Exit | The percentage of exits from the property that occurred out of the total pageviews. | googleanalytics; |
| exits | NUMERIC | Exits | The number of exits from the property. | googleanalytics; |
| first_touch_conversions | NUMERIC | First touch conversions (All goals) | The total first touch conversions for all goals. | googleanalytics; |
| first_touch_revenue | NUMERIC | First touch revenue | The total first touch revenue. | googleanalytics; |
| flashversion | TEXT | Flash Version | The version of Flash, including minor versions, supported by users' browsers. | googleanalytics; |
| fullreferrer | TEXT | Full Referrer | The full referring URL including the hostname and path. | googleanalytics; |
| goal10_data_driven_conversions | TEXT | Goal 10 Data driven Completions | The total number of Data driven completions for Goal 10. | googleanalytics; |
| goal10_data_driven_revenue | TEXT | Goal 10 Data driven value | The total Data driven value for Goal 10 | googleanalytics; |
| goal10_first_touch_conversions | TEXT | Goal 10 First touch Completions | The total number of First touch completions for Goal 10. | googleanalytics; |
| goal10_first_touch_revenue | TEXT | Goal 10 First touch value | The total First touch value for Goal 10 | googleanalytics; |
| goal10_last_touch_conversions | TEXT | Goal 10 Last touch Completions | The total number of Last touch completions for Goal 10. | googleanalytics; |
| goal10_last_touch_revenue | TEXT | Goal 10 Last touch value | The total Last touch value for Goal 10 | googleanalytics; |
| goal10_linear_touch_conversions | TEXT | Goal 10 Linear touch Completions | The total number of Linear touch completions for Goal 10. | googleanalytics; |
| goal10_linear_touch_revenue | TEXT | Goal 10 Linear touch value | The total Linear touch value for Goal 10 | googleanalytics; |
| goal10completions | NUMERIC | Goal 10 Completions | The total number of completions for Goal 10. | googleanalytics; |
| goal10value | NUMERIC | Goal 10 Value | The total numeric value for Goal 10. | googleanalytics; |
| goal11_data_driven_conversions | TEXT | Goal 11 Data driven Completions | The total number of Data driven completions for Goal 11. | googleanalytics; |
| goal11_data_driven_revenue | TEXT | Goal 11 Data driven value | The total Data driven value for Goal 11 | googleanalytics; |
| goal11_first_touch_conversions | TEXT | Goal 11 First touch Completions | The total number of First touch completions for Goal 11. | googleanalytics; |
| goal11_first_touch_revenue | TEXT | Goal 11 First touch value | The total First touch value for Goal 11 | googleanalytics; |
| goal11_last_touch_conversions | TEXT | Goal 11 Last touch Completions | The total number of Last touch completions for Goal 11. | googleanalytics; |
| goal11_last_touch_revenue | TEXT | Goal 11 Last touch value | The total Last touch value for Goal 11 | googleanalytics; |
| goal11_linear_touch_conversions | TEXT | Goal 11 Linear touch Completions | The total number of Linear touch completions for Goal 11. | googleanalytics; |
| goal11_linear_touch_revenue | TEXT | Goal 11 Linear touch value | The total Linear touch value for Goal 11 | googleanalytics; |
| goal11completions | NUMERIC | Goal 11 Completions | The total number of completions for Goal 11. | googleanalytics; |
| goal11value | NUMERIC | Goal 11 Value | The total numeric value for Goal 11. | googleanalytics; |
| goal12_data_driven_conversions | TEXT | Goal 12 Data driven Completions | The total number of Data driven completions for Goal 12. | googleanalytics; |
| goal12_data_driven_revenue | TEXT | Goal 12 Data driven value | The total Data driven value for Goal 12 | googleanalytics; |
| goal12_first_touch_conversions | TEXT | Goal 12 First touch Completions | The total number of First touch completions for Goal 12. | googleanalytics; |
| goal12_first_touch_revenue | TEXT | Goal 12 First touch value | The total First touch value for Goal 12 | googleanalytics; |
| goal12_last_touch_conversions | TEXT | Goal 12 Last touch Completions | The total number of Last touch completions for Goal 12. | googleanalytics; |
| goal12_last_touch_revenue | TEXT | Goal 12 Last touch value | The total Last touch value for Goal 12 | googleanalytics; |
| goal12_linear_touch_conversions | TEXT | Goal 12 Linear touch Completions | The total number of Linear touch completions for Goal 12. | googleanalytics; |
| goal12_linear_touch_revenue | TEXT | Goal 12 Linear touch value | The total Linear touch value for Goal 12 | googleanalytics; |
| goal12completions | NUMERIC | Goal 12 Completions | The total number of completions for Goal 12. | googleanalytics; |
| goal12value | NUMERIC | Goal 12 Value | The total numeric value for Goal 12. | googleanalytics; |
| goal13_data_driven_conversions | TEXT | Goal 13 Data driven Completions | The total number of Data driven completions for Goal 13. | googleanalytics; |
| goal13_data_driven_revenue | TEXT | Goal 13 Data driven value | The total Data driven value for Goal 13 | googleanalytics; |
| goal13_first_touch_conversions | TEXT | Goal 13 First touch Completions | The total number of First touch completions for Goal 13. | googleanalytics; |
| goal13_first_touch_revenue | TEXT | Goal 13 First touch value | The total First touch value for Goal 13 | googleanalytics; |
| goal13_last_touch_conversions | TEXT | Goal 13 Last touch Completions | The total number of Last touch completions for Goal 13. | googleanalytics; |
| goal13_last_touch_revenue | TEXT | Goal 13 Last touch value | The total Last touch value for Goal 13 | googleanalytics; |
| goal13_linear_touch_conversions | TEXT | Goal 13 Linear touch Completions | The total number of Linear touch completions for Goal 13. | googleanalytics; |
| goal13_linear_touch_revenue | TEXT | Goal 13 Linear touch value | The total Linear touch value for Goal 13 | googleanalytics; |
| goal13completions | NUMERIC | Goal 13 Completions | The total number of completions for Goal 13. | googleanalytics; |
| goal13value | NUMERIC | Goal 13 Value | The total numeric value for Goal 13. | googleanalytics; |
| goal14_data_driven_conversions | TEXT | Goal 14 Data driven Completions | The total number of Data driven completions for Goal 14. | googleanalytics; |
| goal14_data_driven_revenue | TEXT | Goal 14 Data driven value | The total Data driven value for Goal 14 | googleanalytics; |
| goal14_first_touch_conversions | TEXT | Goal 14 First touch Completions | The total number of First touch completions for Goal 14. | googleanalytics; |
| goal14_first_touch_revenue | TEXT | Goal 14 First touch value | The total First touch value for Goal 14 | googleanalytics; |
| goal14_last_touch_conversions | TEXT | Goal 14 Last touch Completions | The total number of Last touch completions for Goal 14. | googleanalytics; |
| goal14_last_touch_revenue | TEXT | Goal 14 Last touch value | The total Last touch value for Goal 14 | googleanalytics; |
| goal14_linear_touch_conversions | TEXT | Goal 14 Linear touch Completions | The total number of Linear touch completions for Goal 14. | googleanalytics; |
| goal14_linear_touch_revenue | TEXT | Goal 14 Linear touch value | The total Linear touch value for Goal 14 | googleanalytics; |
| goal14completions | NUMERIC | Goal 14 Completions | The total number of completions for Goal 14. | googleanalytics; |
| goal14value | NUMERIC | Goal 14 Value | The total numeric value for Goal 14. | googleanalytics; |
| goal15_data_driven_conversions | TEXT | Goal 15 Data driven Completions | The total number of Data driven completions for Goal 15. | googleanalytics; |
| goal15_data_driven_revenue | TEXT | Goal 15 Data driven value | The total Data driven value for Goal 15 | googleanalytics; |
| goal15_first_touch_conversions | TEXT | Goal 15 First touch Completions | The total number of First touch completions for Goal 15. | googleanalytics; |
| goal15_first_touch_revenue | TEXT | Goal 15 First touch value | The total First touch value for Goal 15 | googleanalytics; |
| goal15_last_touch_conversions | TEXT | Goal 15 Last touch Completions | The total number of Last touch completions for Goal 15. | googleanalytics; |
| goal15_last_touch_revenue | TEXT | Goal 15 Last touch value | The total Last touch value for Goal 15 | googleanalytics; |
| goal15_linear_touch_conversions | TEXT | Goal 15 Linear touch Completions | The total number of Linear touch completions for Goal 15. | googleanalytics; |
| goal15_linear_touch_revenue | TEXT | Goal 15 Linear touch value | The total Linear touch value for Goal 15 | googleanalytics; |
| goal15completions | NUMERIC | Goal 15 Completions | The total number of completions for Goal 15. | googleanalytics; |
| goal15value | NUMERIC | Goal 15 Value | The total numeric value for Goal 15. | googleanalytics; |
| goal16_data_driven_conversions | TEXT | Goal 16 Data driven Completions | The total number of Data driven completions for Goal 16. | googleanalytics; |
| goal16_data_driven_revenue | TEXT | Goal 16 Data driven value | The total Data driven value for Goal 16 | googleanalytics; |
| goal16_first_touch_conversions | TEXT | Goal 16 First touch Completions | The total number of First touch completions for Goal 16. | googleanalytics; |
| goal16_first_touch_revenue | TEXT | Goal 16 First touch value | The total First touch value for Goal 16 | googleanalytics; |
| goal16_last_touch_conversions | TEXT | Goal 16 Last touch Completions | The total number of Last touch completions for Goal 16. | googleanalytics; |
| goal16_last_touch_revenue | TEXT | Goal 16 Last touch value | The total Last touch value for Goal 16 | googleanalytics; |
| goal16_linear_touch_conversions | TEXT | Goal 16 Linear touch Completions | The total number of Linear touch completions for Goal 16. | googleanalytics; |
| goal16_linear_touch_revenue | TEXT | Goal 16 Linear touch value | The total Linear touch value for Goal 16 | googleanalytics; |
| goal16completions | NUMERIC | Goal 16 Completions | The total number of completions for Goal 16. | googleanalytics; |
| goal16value | NUMERIC | Goal 16 Value | The total numeric value for Goal 16. | googleanalytics; |
| goal17_data_driven_conversions | TEXT | Goal 17 Data driven Completions | The total number of Data driven completions for Goal 17. | googleanalytics; |
| goal17_data_driven_revenue | TEXT | Goal 17 Data driven value | The total Data driven value for Goal 17 | googleanalytics; |
| goal17_first_touch_conversions | TEXT | Goal 17 First touch Completions | The total number of First touch completions for Goal 17. | googleanalytics; |
| goal17_first_touch_revenue | TEXT | Goal 17 First touch value | The total First touch value for Goal 17 | googleanalytics; |
| goal17_last_touch_conversions | TEXT | Goal 17 Last touch Completions | The total number of Last touch completions for Goal 17. | googleanalytics; |
| goal17_last_touch_revenue | TEXT | Goal 17 Last touch value | The total Last touch value for Goal 17 | googleanalytics; |
| goal17_linear_touch_conversions | TEXT | Goal 17 Linear touch Completions | The total number of Linear touch completions for Goal 17. | googleanalytics; |
| goal17_linear_touch_revenue | TEXT | Goal 17 Linear touch value | The total Linear touch value for Goal 17 | googleanalytics; |
| goal17completions | NUMERIC | Goal 17 Completions | The total number of completions for Goal 17. | googleanalytics; |
| goal17value | NUMERIC | Goal 17 Value | The total numeric value for Goal 17. | googleanalytics; |
| goal18_data_driven_conversions | TEXT | Goal 18 Data driven Completions | The total number of Data driven completions for Goal 18. | googleanalytics; |
| goal18_data_driven_revenue | TEXT | Goal 18 Data driven value | The total Data driven value for Goal 18 | googleanalytics; |
| goal18_first_touch_conversions | TEXT | Goal 18 First touch Completions | The total number of First touch completions for Goal 18. | googleanalytics; |
| goal18_first_touch_revenue | TEXT | Goal 18 First touch value | The total First touch value for Goal 18 | googleanalytics; |
| goal18_last_touch_conversions | TEXT | Goal 18 Last touch Completions | The total number of Last touch completions for Goal 18. | googleanalytics; |
| goal18_last_touch_revenue | TEXT | Goal 18 Last touch value | The total Last touch value for Goal 18 | googleanalytics; |
| goal18_linear_touch_conversions | TEXT | Goal 18 Linear touch Completions | The total number of Linear touch completions for Goal 18. | googleanalytics; |
| goal18_linear_touch_revenue | TEXT | Goal 18 Linear touch value | The total Linear touch value for Goal 18 | googleanalytics; |
| goal18completions | NUMERIC | Goal 18 Completions | The total number of completions for Goal 18. | googleanalytics; |
| goal18value | NUMERIC | Goal 18 Value | The total numeric value for Goal 18. | googleanalytics; |
| goal19_data_driven_conversions | TEXT | Goal 19 Data driven Completions | The total number of Data driven completions for Goal 19. | googleanalytics; |
| goal19_data_driven_revenue | TEXT | Goal 19 Data driven value | The total Data driven value for Goal 19 | googleanalytics; |
| goal19_first_touch_conversions | TEXT | Goal 19 First touch Completions | The total number of First touch completions for Goal 19. | googleanalytics; |
| goal19_first_touch_revenue | TEXT | Goal 19 First touch value | The total First touch value for Goal 19 | googleanalytics; |
| goal19_last_touch_conversions | TEXT | Goal 19 Last touch Completions | The total number of Last touch completions for Goal 19. | googleanalytics; |
| goal19_last_touch_revenue | TEXT | Goal 19 Last touch value | The total Last touch value for Goal 19 | googleanalytics; |
| goal19_linear_touch_conversions | TEXT | Goal 19 Linear touch Completions | The total number of Linear touch completions for Goal 19. | googleanalytics; |
| goal19_linear_touch_revenue | TEXT | Goal 19 Linear touch value | The total Linear touch value for Goal 19 | googleanalytics; |
| goal19completions | NUMERIC | Goal 19 Completions | The total number of completions for Goal 19. | googleanalytics; |
| goal19value | NUMERIC | Goal 19 Value | The total numeric value for Goal 19. | googleanalytics; |
| goal1_data_driven_conversions | TEXT | Goal 1 Data driven Completions | The total number of Data driven completions for Goal 1. | googleanalytics; |
| goal1_data_driven_revenue | TEXT | Goal 1 Data driven value | The total Data driven value for Goal 1 | googleanalytics; |
| goal1_first_touch_conversions | TEXT | Goal 1 First touch Completions | The total number of First touch completions for Goal 1. | googleanalytics; |
| goal1_first_touch_revenue | TEXT | Goal 1 First touch value | The total First touch value for Goal 1 | googleanalytics; |
| goal1_last_touch_conversions | TEXT | Goal 1 Last touch Completions | The total number of Last touch completions for Goal 1. | googleanalytics; |
| goal1_last_touch_revenue | TEXT | Goal 1 Last touch value | The total Last touch value for Goal 1 | googleanalytics; |
| goal1_linear_touch_conversions | TEXT | Goal 1 Linear touch Completions | The total number of Linear touch completions for Goal 1. | googleanalytics; |
| goal1_linear_touch_revenue | TEXT | Goal 1 Linear touch value | The total Linear touch value for Goal 1 | googleanalytics; |
| goal1completions | NUMERIC | Goal 1 Completions | The total number of completions for Goal 1. | googleanalytics; |
| goal1value | NUMERIC | Goal 1 Value | The total numeric value for Goal 1. | googleanalytics; |
| goal20_data_driven_conversions | TEXT | Goal 20 Data driven Completions | The total number of Data driven completions for Goal 20. | googleanalytics; |
| goal20_data_driven_revenue | TEXT | Goal 20 Data driven value | The total Data driven value for Goal 20 | googleanalytics; |
| goal20_first_touch_conversions | TEXT | Goal 20 First touch Completions | The total number of First touch completions for Goal 20. | googleanalytics; |
| goal20_first_touch_revenue | TEXT | Goal 20 First touch value | The total First touch value for Goal 20 | googleanalytics; |
| goal20_last_touch_conversions | TEXT | Goal 20 Last touch Completions | The total number of Last touch completions for Goal 20. | googleanalytics; |
| goal20_last_touch_revenue | TEXT | Goal 20 Last touch value | The total Last touch value for Goal 20 | googleanalytics; |
| goal20_linear_touch_conversions | TEXT | Goal 20 Linear touch Completions | The total number of Linear touch completions for Goal 20. | googleanalytics; |
| goal20_linear_touch_revenue | TEXT | Goal 20 Linear touch value | The total Linear touch value for Goal 20 | googleanalytics; |
| goal20completions | NUMERIC | Goal 20 Completions | The total number of completions for Goal 20. | googleanalytics; |
| goal20value | NUMERIC | Goal 20 Value | The total numeric value for Goal 20. | googleanalytics; |
| goal2_data_driven_conversions | TEXT | Goal 2 Data driven Completions | The total number of Data driven completions for Goal 2. | googleanalytics; |
| goal2_data_driven_revenue | TEXT | Goal 2 Data driven value | The total Data driven value for Goal 2 | googleanalytics; |
| goal2_first_touch_conversions | TEXT | Goal 2 First touch Completions | The total number of First touch completions for Goal 2. | googleanalytics; |
| goal2_first_touch_revenue | TEXT | Goal 2 First touch value | The total First touch value for Goal 2 | googleanalytics; |
| goal2_last_touch_conversions | TEXT | Goal 2 Last touch Completions | The total number of Last touch completions for Goal 2. | googleanalytics; |
| goal2_last_touch_revenue | TEXT | Goal 2 Last touch value | The total Last touch value for Goal 2 | googleanalytics; |
| goal2_linear_touch_conversions | TEXT | Goal 2 Linear touch Completions | The total number of Linear touch completions for Goal 2. | googleanalytics; |
| goal2_linear_touch_revenue | TEXT | Goal 2 Linear touch value | The total Linear touch value for Goal 2 | googleanalytics; |
| goal2completions | NUMERIC | Goal 2 Completions | The total number of completions for Goal 2. | googleanalytics; |
| goal2value | NUMERIC | Goal 2 Value | The total numeric value for Goal 2. | googleanalytics; |
| goal3_data_driven_conversions | TEXT | Goal 3 Data driven Completions | The total number of Data driven completions for Goal 3. | googleanalytics; |
| goal3_data_driven_revenue | TEXT | Goal 3 Data driven value | The total Data driven value for Goal 3 | googleanalytics; |
| goal3_first_touch_conversions | TEXT | Goal 3 First touch Completions | The total number of First touch completions for Goal 3. | googleanalytics; |
| goal3_first_touch_revenue | TEXT | Goal 3 First touch value | The total First touch value for Goal 3 | googleanalytics; |
| goal3_last_touch_conversions | TEXT | Goal 3 Last touch Completions | The total number of Last touch completions for Goal 3. | googleanalytics; |
| goal3_last_touch_revenue | TEXT | Goal 3 Last touch value | The total Last touch value for Goal 3 | googleanalytics; |
| goal3_linear_touch_conversions | TEXT | Goal 3 Linear touch Completions | The total number of Linear touch completions for Goal 3. | googleanalytics; |
| goal3_linear_touch_revenue | TEXT | Goal 3 Linear touch value | The total Linear touch value for Goal 3 | googleanalytics; |
| goal3completions | NUMERIC | Goal 3 Completions | The total number of completions for Goal 3. | googleanalytics; |
| goal3value | NUMERIC | Goal 3 Value | The total numeric value for Goal 3. | googleanalytics; |
| goal4_data_driven_conversions | TEXT | Goal 4 Data driven Completions | The total number of Data driven completions for Goal 4. | googleanalytics; |
| goal4_data_driven_revenue | TEXT | Goal 4 Data driven value | The total Data driven value for Goal 4 | googleanalytics; |
| goal4_first_touch_conversions | TEXT | Goal 4 First touch Completions | The total number of First touch completions for Goal 4. | googleanalytics; |
| goal4_first_touch_revenue | TEXT | Goal 4 First touch value | The total First touch value for Goal 4 | googleanalytics; |
| goal4_last_touch_conversions | TEXT | Goal 4 Last touch Completions | The total number of Last touch completions for Goal 4. | googleanalytics; |
| goal4_last_touch_revenue | TEXT | Goal 4 Last touch value | The total Last touch value for Goal 4 | googleanalytics; |
| goal4_linear_touch_conversions | TEXT | Goal 4 Linear touch Completions | The total number of Linear touch completions for Goal 4. | googleanalytics; |
| goal4_linear_touch_revenue | TEXT | Goal 4 Linear touch value | The total Linear touch value for Goal 4 | googleanalytics; |
| goal4completions | NUMERIC | Goal 4 Completions | The total number of completions for Goal 4. | googleanalytics; |
| goal4value | NUMERIC | Goal 4 Value | The total numeric value for Goal 4. | googleanalytics; |
| goal5_data_driven_conversions | TEXT | Goal 5 Data driven Completions | The total number of Data driven completions for Goal 5. | googleanalytics; |
| goal5_data_driven_revenue | TEXT | Goal 5 Data driven value | The total Data driven value for Goal 5 | googleanalytics; |
| goal5_first_touch_conversions | TEXT | Goal 5 First touch Completions | The total number of First touch completions for Goal 5. | googleanalytics; |
| goal5_first_touch_revenue | TEXT | Goal 5 First touch value | The total First touch value for Goal 5 | googleanalytics; |
| goal5_last_touch_conversions | TEXT | Goal 5 Last touch Completions | The total number of Last touch completions for Goal 5. | googleanalytics; |
| goal5_last_touch_revenue | TEXT | Goal 5 Last touch value | The total Last touch value for Goal 5 | googleanalytics; |
| goal5_linear_touch_conversions | TEXT | Goal 5 Linear touch Completions | The total number of Linear touch completions for Goal 5. | googleanalytics; |
| goal5_linear_touch_revenue | TEXT | Goal 5 Linear touch value | The total Linear touch value for Goal 5 | googleanalytics; |
| goal5completions | NUMERIC | Goal 5 Completions | The total number of completions for Goal 5. | googleanalytics; |
| goal5value | NUMERIC | Goal 5 Value | The total numeric value for Goal 5. | googleanalytics; |
| goal6_data_driven_conversions | TEXT | Goal 6 Data driven Completions | The total number of Data driven completions for Goal 6. | googleanalytics; |
| goal6_data_driven_revenue | TEXT | Goal 6 Data driven value | The total Data driven value for Goal 6 | googleanalytics; |
| goal6_first_touch_conversions | TEXT | Goal 6 First touch Completions | The total number of First touch completions for Goal 6. | googleanalytics; |
| goal6_first_touch_revenue | TEXT | Goal 6 First touch value | The total First touch value for Goal 6 | googleanalytics; |
| goal6_last_touch_conversions | TEXT | Goal 6 Last touch Completions | The total number of Last touch completions for Goal 6. | googleanalytics; |
| goal6_last_touch_revenue | TEXT | Goal 6 Last touch value | The total Last touch value for Goal 6 | googleanalytics; |
| goal6_linear_touch_conversions | TEXT | Goal 6 Linear touch Completions | The total number of Linear touch completions for Goal 6. | googleanalytics; |
| goal6_linear_touch_revenue | TEXT | Goal 6 Linear touch value | The total Linear touch value for Goal 6 | googleanalytics; |
| goal6completions | NUMERIC | Goal 6 Completions | The total number of completions for Goal 6. | googleanalytics; |
| goal6value | NUMERIC | Goal 6 Value | The total numeric value for Goal 6. | googleanalytics; |
| goal7_data_driven_conversions | TEXT | Goal 7 Data driven Completions | The total number of Data driven completions for Goal 7. | googleanalytics; |
| goal7_data_driven_revenue | TEXT | Goal 7 Data driven value | The total Data driven value for Goal 7 | googleanalytics; |
| goal7_first_touch_conversions | TEXT | Goal 7 First touch Completions | The total number of First touch completions for Goal 7. | googleanalytics; |
| goal7_first_touch_revenue | TEXT | Goal 7 First touch value | The total First touch value for Goal 7 | googleanalytics; |
| goal7_last_touch_conversions | TEXT | Goal 7 Last touch Completions | The total number of Last touch completions for Goal 7. | googleanalytics; |
| goal7_last_touch_revenue | TEXT | Goal 7 Last touch value | The total Last touch value for Goal 7 | googleanalytics; |
| goal7_linear_touch_conversions | TEXT | Goal 7 Linear touch Completions | The total number of Linear touch completions for Goal 7. | googleanalytics; |
| goal7_linear_touch_revenue | TEXT | Goal 7 Linear touch value | The total Linear touch value for Goal 7 | googleanalytics; |
| goal7completions | NUMERIC | Goal 7 Completions | The total number of completions for Goal 7. | googleanalytics; |
| goal7value | NUMERIC | Goal 7 Value | The total numeric value for Goal 7. | googleanalytics; |
| goal8_data_driven_conversions | TEXT | Goal 8 Data driven Completions | The total number of Data driven completions for Goal 8. | googleanalytics; |
| goal8_data_driven_revenue | TEXT | Goal 8 Data driven value | The total Data driven value for Goal 8 | googleanalytics; |
| goal8_first_touch_conversions | TEXT | Goal 8 First touch Completions | The total number of First touch completions for Goal 8. | googleanalytics; |
| goal8_first_touch_revenue | TEXT | Goal 8 First touch value | The total First touch value for Goal 8 | googleanalytics; |
| goal8_last_touch_conversions | TEXT | Goal 8 Last touch Completions | The total number of Last touch completions for Goal 8. | googleanalytics; |
| goal8_last_touch_revenue | TEXT | Goal 8 Last touch value | The total Last touch value for Goal 8 | googleanalytics; |
| goal8_linear_touch_conversions | TEXT | Goal 8 Linear touch Completions | The total number of Linear touch completions for Goal 8. | googleanalytics; |
| goal8_linear_touch_revenue | TEXT | Goal 8 Linear touch value | The total Linear touch value for Goal 8 | googleanalytics; |
| goal8completions | NUMERIC | Goal 8 Completions | The total number of completions for Goal 8. | googleanalytics; |
| goal8value | NUMERIC | Goal 8 Value | The total numeric value for Goal 8. | googleanalytics; |
| goal9_data_driven_conversions | TEXT | Goal 9 Data driven Completions | The total number of Data driven completions for Goal 9. | googleanalytics; |
| goal9_data_driven_revenue | TEXT | Goal 9 Data driven value | The total Data driven value for Goal 9 | googleanalytics; |
| goal9_first_touch_conversions | TEXT | Goal 9 First touch Completions | The total number of First touch completions for Goal 9. | googleanalytics; |
| goal9_first_touch_revenue | TEXT | Goal 9 First touch value | The total First touch value for Goal 9 | googleanalytics; |
| goal9_last_touch_conversions | TEXT | Goal 9 Last touch Completions | The total number of Last touch completions for Goal 9. | googleanalytics; |
| goal9_last_touch_revenue | TEXT | Goal 9 Last touch value | The total Last touch value for Goal 9 | googleanalytics; |
| goal9_linear_touch_conversions | TEXT | Goal 9 Linear touch Completions | The total number of Linear touch completions for Goal 9. | googleanalytics; |
| goal9_linear_touch_revenue | TEXT | Goal 9 Linear touch value | The total Linear touch value for Goal 9 | googleanalytics; |
| goal9completions | NUMERIC | Goal 9 Completions | The total number of completions for Goal 9. | googleanalytics; |
| goal9value | NUMERIC | Goal 9 Value | The total numeric value for Goal 9. | googleanalytics; |
| goalabandonrateall | PERCENT | Total Abandonment Rate | Goal abandonment rate. | googleanalytics; |
| goalabandonsall | NUMERIC | Abandoned Funnels | The overall number of times users started goals without actually completing them. | googleanalytics; |
| goalcompletionlocation | TEXT | Goal Completion Location | The page path or screen name that matched any destination type goal completion. | googleanalytics; |
| goalcompletionsall | NUMERIC | Goal Completions | Total number of completions for all goals defined in the profile. | googleanalytics; |
| goalconversionrateall | PERCENT | Goal Conversion Rate | The percentage of sessions which resulted in a conversion to at least one of the goals. | googleanalytics; |
| goalpreviousstep1 | TEXT | Goal Previous Step - 1 | The page path or screen name that matched any destination type goal, one step prior to the goal completion location. | googleanalytics; |
| goalpreviousstep2 | TEXT | Goal Previous Step - 2 | The page path or screen name that matched any destination type goal, two steps prior to the goal completion location. | googleanalytics; |
| goalpreviousstep3 | TEXT | Goal Previous Step - 3 | The page path or screen name that matched any destination type goal, three steps prior to the goal completion location. | googleanalytics; |
| goalstartsall | NUMERIC | Goal Starts | Total number of starts for all goals defined in the profile. | googleanalytics; |
| goalvalueall | NUMERIC | Goal Value | Total numeric value for all goals defined in the profile. | googleanalytics; |
| goalvalueallpersearch | NUMERIC | Per Search Goal Value | The average goal value of a search. | googleanalytics; |
| goalvaluepersession | NUMERIC | Per Session Goal Value | The average goal value of a session. | googleanalytics; |
| goalvaluepervisit | NUMERIC | Per Session Goal Value (deprecated) | The average goal value of a session. | googleanalytics; |
| hassocialsourcereferral | TEXT | Social Source Referral | A boolean, either Yes or No, indicates whether sessions to the property are from a social source. | googleanalytics; |
| hits | NUMERIC | Hits | Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume. | googleanalytics; |
| hostname | TEXT | Hostname | The hostname from which the tracking request was made. | googleanalytics; googleanalytics4; searchconsole; |
| hour | TEXT | Hour | A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.) | googleanalytics; google_ads; adform; googleanalytics4; teads; yahoo_japan; |
| interestaffinitycategory | TEXT | Affinity Category (reach) | Indicates that users are more likely to be interested in learning about the specified category. | googleanalytics; |
| interestinmarketcategory | TEXT | In-Market Segment | Indicates that users are more likely to be ready to purchase products or services in the specified category. | googleanalytics; |
| interestothercategory | TEXT | Other Category | Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase. | googleanalytics; |
| internalpromotionclicks | NUMERIC | Internal Promotion Clicks | The number of clicks on an internal promotion (Enhanced Ecommerce). | googleanalytics; |
| internalpromotioncreative | TEXT | Internal Promotion Creative | The creative content designed for a promotion (Enhanced Ecommerce). | googleanalytics; |
| internalpromotionctr | PERCENT | Internal Promotion CTR | The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce). | googleanalytics; |
| internalpromotionid | TEXT | Internal Promotion ID | The ID of the promotion (Enhanced Ecommerce). | googleanalytics; |
| internalpromotionname | TEXT | Internal Promotion Name | The name of the promotion (Enhanced Ecommerce). | googleanalytics; |
| internalpromotionposition | TEXT | Internal Promotion Position | The position of the promotion on the web page or application screen (Enhanced Ecommerce). | googleanalytics; |
| internalpromotionviews | NUMERIC | Internal Promotion Views | The number of views of an internal promotion (Enhanced Ecommerce). | googleanalytics; |
| isoweek | TEXT | ISO Week of the Year | ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar. | googleanalytics; |
| isoyear | TEXT | ISO Year | The ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar. | googleanalytics; |
| isoyearisoweek | TEXT | ISO Week of ISO Year | Combined values of ga:isoYear and ga:isoWeek. | googleanalytics; |
| istrueviewvideoad | TEXT | TrueView Video Ad | A boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad. | googleanalytics; |
| itemquantity | NUMERIC | Quantity | Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7. | googleanalytics; rakuten_advertising; |
| itemrevenue | NUMERIC | Product Revenue | The total revenue from purchased product items. | googleanalytics; |
| itemsperpurchase | NUMERIC | Avg. QTY | The average quantity of this item (or group of items) sold per purchase. | googleanalytics; |
| javaenabled | TEXT | Java Support | A boolean, either Yes or No, indicating whether Java is enabled in users' browsers. | googleanalytics; |
| landingpagepath | TEXT | Landing Page | The first page in users' sessions, or the landing page. | googleanalytics; |
| language | TEXT | Language | The language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser. | googleanalytics; appsflyer; bing; googleanalytics4; tiktok; |
| last_touch_conversions | NUMERIC | Last touch conversions (All goals) | The total last touch conversions for all goals. | googleanalytics; |
| last_touch_revenue | NUMERIC | Last touch revenue | The total last touch revenue. | googleanalytics; |
| latitude | TEXT | Latitude | The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes. | googleanalytics; klaviyo; |
| linear_touch_conversions | NUMERIC | Linear touch conversions (All goals) | The total linear touch conversions for all goals. | googleanalytics; |
| linear_touch_revenue | NUMERIC | Linear touch revenue | The total linear touch revenue. | googleanalytics; |
| localitemrevenue | NUMERIC | Local Product Revenue | Product revenue in local currency. | googleanalytics; |
| localproductrefundamount | NUMERIC | Local Product Refund Amount | Refund amount in local currency for a given product (Enhanced Ecommerce). | googleanalytics; |
| localrefundamount | NUMERIC | Local Refund Amount | Total refund amount in local currency for the transaction (Enhanced Ecommerce). | googleanalytics; |
| localtransactionrevenue | NUMERIC | Local Revenue | Transaction revenue in local currency. | googleanalytics; |
| localtransactionshipping | NUMERIC | Local Shipping | Transaction shipping cost in local currency. | googleanalytics; |
| localtransactiontax | NUMERIC | Local Tax | Transaction tax in local currency. | googleanalytics; |
| longitude | TEXT | Longitude | The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes. | googleanalytics; klaviyo; |
| medium | TEXT | Medium | The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none). | googleanalytics; googleanalytics4; |
| metro | TEXT | Metro | The Designated Market Area (DMA) from where traffic arrived. | googleanalytics; google_ads; |
| metroid | TEXT | Metro Id | The three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs. | googleanalytics; |
| minute | TEXT | Minute | Returns the minutes, between 00 and 59, in the hour. | googleanalytics; googleanalytics4; |
| mobiledevicebranding | TEXT | Mobile Device Branding | Mobile manufacturer or branded name. | googleanalytics; |
| mobiledeviceinfo | TEXT | Mobile Device Info | The branding, model, and marketing name used to identify the mobile device. | googleanalytics; |
| mobiledevicemarketingname | TEXT | Mobile Device Marketing Name | The marketing name used for the mobile device. | googleanalytics; |
| mobiledevicemodel | TEXT | Mobile Device Model | Mobile device model. | googleanalytics; |
| mobileinputselector | TEXT | Mobile Input Selector | Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device. | googleanalytics; |
| month | TEXT | Month of the year | Month of the session, a two digit integer from 01 to 12. | googleanalytics; google_ads; googleanalytics4; spotify; teads; yahoo_japan; |
| networkdomain | TEXT | Network Domain | The domain name of users' ISP, derived from the domain name registered to the ISP's IP address. | googleanalytics; |
| networklocation | TEXT | Service Provider | The names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names. | googleanalytics; |
| newusers | NUMERIC | New Users | The number of sessions marked as a user's first sessions. | googleanalytics; googleanalytics4; |
| newvisits | NUMERIC | New Users (deprecated) | The number of sessions marked as a user's first sessions. | googleanalytics; |
| nthday | TEXT | Day Index | The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on. | googleanalytics; |
| nthhour | TEXT | Hour Index | The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on. | googleanalytics; |
| nthminute | TEXT | Minute Index | The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on. | googleanalytics; |
| nthmonth | TEXT | Month Index | The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on. | googleanalytics; |
| nthweek | TEXT | Week Index | The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries. | googleanalytics; |
| operatingsystem | TEXT | Operating System | Users' operating system, for example, Windows, Linux, Macintosh, or iOS. | googleanalytics; |
| operatingsystemversion | TEXT | Operating System Version | The version of users' operating system, i.e., XP for Windows, PPC for Macintosh. | googleanalytics; |
| ordercouponcode | TEXT | Order Coupon Code | Code for the order-level coupon (Enhanced Ecommerce). | googleanalytics; rakuten_advertising; |
| organicsearches | NUMERIC | Organic Searches | The number of organic searches happened in a session. This metric is search engine agnostic. | googleanalytics; |
| pagedepth | TEXT | Page Depth | The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more. | googleanalytics; |
| pagedownloadtime | NUMERIC | Page Download Time (ms) | The total time (in milliseconds) to download this page among all samples. | googleanalytics; |
| pageloadsample | NUMERIC | Page Load Sample | The sample set (or count) of pageviews used to calculate the average page load time. | googleanalytics; |
| pageloadtime | NUMERIC | Page Load Time (ms) | Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load. | googleanalytics; |
| pagepath | TEXT | Page Path | A page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL. | googleanalytics; searchconsole; |
| pagepathlevel1 | TEXT | Page path level 1 | This dimension rolls up all the page paths in the first hierarchical level in pagePath. | googleanalytics; |
| pagepathlevel2 | TEXT | Page path level 2 | This dimension rolls up all the page paths in the second hierarchical level in pagePath. | googleanalytics; |
| pagepathlevel3 | TEXT | Page path level 3 | This dimension rolls up all the page paths in the third hierarchical level in pagePath. | googleanalytics; |
| pagepathlevel4 | TEXT | Page path level 4 | This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension. | googleanalytics; |
| pagetitle | TEXT | Page Title | The page's title. Multiple pages might have the same page title. | googleanalytics; googleanalytics4; |
| pagevalue | NUMERIC | Page Value | The average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews. | googleanalytics; |
| pageviews | NUMERIC | Pageviews | The total number of pageviews for the property. | googleanalytics; |
| pageviewspersession | NUMERIC | Pages / Session | The average number of pages viewed during a session, including repeated views of a single page. | googleanalytics; |
| pageviewspervisit | NUMERIC | Pages / Session (deprecated) | The average number of pages viewed during a session, including repeated views of a single page. | googleanalytics; |
| percentnewsessions | PERCENT | % New Sessions | The percentage of sessions by users who had never visited the property before. | googleanalytics; |
| percentnewvisits | PERCENT | % New Sessions (deprecated) | The percentage of sessions by users who had never visited the property before. | googleanalytics; |
| percentsearchrefinements | PERCENT | % Search Refinements | The percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session. | googleanalytics; |
| percentsessionswithsearch | PERCENT | % Sessions with Search | The percentage of sessions with search. | googleanalytics; |
| percentvisitswithsearch | PERCENT | % Sessions with Search (deprecated) | The percentage of sessions with search. | googleanalytics; |
| previouspagepath | TEXT | Previous Page Path | A page visited before another page on the same property, typically used with the pagePath dimension. | googleanalytics; |
| productaddstocart | NUMERIC | Product Adds To Cart | Number of times the product was added to the shopping cart (Enhanced Ecommerce). | googleanalytics; |
| productcategory | TEXT | Product Category | Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce. | googleanalytics; rakuten_advertising; |
| productcheckouts | NUMERIC | Product Checkouts | Number of times the product was included in the check-out process (Enhanced Ecommerce). | googleanalytics; |
| productdetailviews | NUMERIC | Product Detail Views | Number of times users viewed the product-detail page (Enhanced Ecommerce). | googleanalytics; |
| productlistclicks | NUMERIC | Product List Clicks | Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce). | googleanalytics; |
| productlistctr | PERCENT | Product List CTR | The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce). | googleanalytics; |
| productlistviews | NUMERIC | Product List Views | Number of times the product appeared in a product list (Enhanced Ecommerce). | googleanalytics; |
| productname | TEXT | Product | The product name, supplied by the ecommerce tracking application, for purchased items. | googleanalytics; |
| productrefundamount | NUMERIC | Product Refund Amount | Total refund amount associated with the product (Enhanced Ecommerce). | googleanalytics; |
| productrefunds | NUMERIC | Product Refunds | Number of times a refund was issued for the product (Enhanced Ecommerce). | googleanalytics; |
| productremovesfromcart | NUMERIC | Product Removes From Cart | Number of times the product was removed from the shopping cart (Enhanced Ecommerce). | googleanalytics; |
| productrevenueperpurchase | NUMERIC | Product Revenue per Purchase | Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce). | googleanalytics; |
| productsku | TEXT | Product SKU | The product SKU, defined in the ecommerce tracking application, for purchased items. | googleanalytics; |
| profileid | TEXT | Google Analytics view (profile) ID (alias) | Alias for Google Analytics view (profile) ID | googleanalytics; amazon_ads; cm360; |
| profilename | TEXT | Google Analytics view (profile) name (alias) | Alias for Google Analytics view (profile) name | googleanalytics; cm360; |
| quantityaddedtocart | NUMERIC | Quantity Added To Cart | Number of product units added to the shopping cart (Enhanced Ecommerce). | googleanalytics; |
| quantitycheckedout | NUMERIC | Quantity Checked Out | Number of product units included in check out (Enhanced Ecommerce). | googleanalytics; |
| quantityrefunded | NUMERIC | Quantity Refunded | Number of product units refunded (Enhanced Ecommerce). | googleanalytics; |
| quantityremovedfromcart | NUMERIC | Quantity Removed From Cart | Number of product units removed from a shopping cart (Enhanced Ecommerce). | googleanalytics; |
| redirectiontime | NUMERIC | Redirection Time (ms) | The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0. | googleanalytics; |
| referralpath | TEXT | Referral Path | The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link. | googleanalytics; |
| refundamount | NUMERIC | Refund Amount | Currency amount refunded for a transaction (Enhanced Ecommerce). | googleanalytics; |
| regionid | TEXT | Region ID | Users' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid. | googleanalytics; |
| regionisocode | TEXT | Region ISO Code | Users' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs. | googleanalytics; |
| revenueperitem | NUMERIC | Avg. Price | The average revenue per item. | googleanalytics; |
| revenuepertransaction | NUMERIC | Avg. Order Value | The average revenue of an ecommerce transaction. | googleanalytics; |
| revenueperuser | NUMERIC | Revenue per User | The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users. | googleanalytics; |
| roas | PERCENT | ROAS | Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost. | googleanalytics; adjust; amazon_ads; outbrain; pinterest; reddit; rtbhouse; taboola; |
| rpc | NUMERIC | RPC | RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads. | googleanalytics; |
| screencolors | TEXT | Screen Colors | The color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit. | googleanalytics; |
| screenresolution | TEXT | Screen Resolution | Resolution of users' screens, for example, 1024x738. | googleanalytics; |
| searchdepth | NUMERIC | Search Depth | The total number of subsequent page views made after a use of the site's internal search feature. | googleanalytics; |
| searchdestinationpage | TEXT | Destination Page | The page users immediately visited after performing an internal search on the site. This is usually the search results page. | googleanalytics; |
| searchduration | NUMERIC | Time after Search | The session duration when the site's internal search feature is used. | googleanalytics; |
| searchexitrate | PERCENT | % Search Exits | The percentage of searches that resulted in an immediate exit from the property. | googleanalytics; |
| searchexits | NUMERIC | Search Exits | The number of exits on the site that occurred following a search result from the site's internal search feature. | googleanalytics; |
| searchgoalconversionrateall | PERCENT | Site Search Goal Conversion Rate | The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals. | googleanalytics; |
| searchrefinements | NUMERIC | Search Refinements | The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different. | googleanalytics; |
| searchresultviews | NUMERIC | Results Pageviews | The number of times a search result page was viewed. | googleanalytics; |
| searchsessions | NUMERIC | Sessions with Search | The total number of sessions that included an internal search. | googleanalytics; |
| searchuniques | NUMERIC | Total Unique Searches | Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once. | googleanalytics; |
| searchused | TEXT | Site Search Status | A boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session. | googleanalytics; |
| searchvisits | NUMERIC | Sessions with Search (deprecated) | The total number of sessions that included an internal search. | googleanalytics; |
| secondpagepath | TEXT | Second Page | The second page in users' sessions. | googleanalytics; |
| serverconnectiontime | NUMERIC | Server Connection Time (ms) | Total time (in milliseconds) all samples spent in establishing a TCP connection to this page. | googleanalytics; |
| serverresponsetime | NUMERIC | Server Response Time (ms) | The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server. | googleanalytics; |
| sessioncount | TEXT | Count of Sessions | The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'. | googleanalytics; |
| sessionduration | NUMERIC | Session Duration | Total duration (in seconds) of users' sessions. | googleanalytics; |
| sessiondurationbucket | TEXT | The Length of Session | The length (returned as a string) of a session measured in seconds and reported in second increments. | googleanalytics; |
| sessions | NUMERIC | Sessions | The total number of sessions. | googleanalytics; adjust; appsflyer; googleanalytics4; |
| sessionsperuser | NUMERIC | Number of Sessions per User | The total number of sessions divided by the total number of users. | googleanalytics; |
| sessionstotransaction | TEXT | Sessions to Transaction | The number of sessions between users' purchases and the related campaigns that lead to the purchases. | googleanalytics; |
| sessionswithevent | NUMERIC | Sessions with Event | The total number of sessions with events. | googleanalytics; |
| shoppingstage | TEXT | Shopping Stage | Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce). | googleanalytics; |
| socialnetwork | TEXT | Social Network | The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger. | googleanalytics; |
| source | TEXT | Source | The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct). | googleanalytics; google_ads; appsflyer; cj; cm360; googleanalytics4; twitter_organic; |
| sourcemedium | TEXT | Source / Medium | Combined values of ga:source and ga:medium. | googleanalytics; |
| speedmetricssample | NUMERIC | Speed Metrics Sample | The sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime. | googleanalytics; |
| subcontinent | TEXT | Sub Continent | Users' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe. | googleanalytics; |
| subcontinentcode | TEXT | Sub Continent Code | Users' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe. | googleanalytics; |
| timeonpage | NUMERIC | Time on Page | Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property. | googleanalytics; |
| totalevents | NUMERIC | Total Events | The total number of events for the profile, across all categories. | googleanalytics; |
| totalpublisherclicks | NUMERIC | Publisher Clicks | The number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site. | googleanalytics; |
| totalpublishercoverage | PERCENT | Publisher Coverage | Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 | googleanalytics; |
| totalpublisherctr | PERCENT | Publisher CTR | The percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad. | googleanalytics; |
| totalpublisherecpm | NUMERIC | Publisher eCPM | The effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews. | googleanalytics; |
| totalpublisherimpressions | NUMERIC | Publisher Impressions | An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions. | googleanalytics; |
| totalpublisherimpressionspersession | NUMERIC | Publisher Impressions / Session | The ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). | googleanalytics; |
| totalpublishermonetizedpageviews | NUMERIC | Publisher Monetized Pageviews | This measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units. | googleanalytics; |
| totalpublisherrevenue | NUMERIC | Publisher Revenue | The total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads. | googleanalytics; |
| totalpublisherrevenueper1000sessions | NUMERIC | Publisher Revenue / 1000 Sessions | The total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions. | googleanalytics; |
| totalpublisherviewableimpressionspercent | PERCENT | Publisher Viewable Impressions % | The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen. | googleanalytics; |
| totalrefunds | NUMERIC | Refunds | Number of refunds that have been issued (Enhanced Ecommerce). | googleanalytics; |
| totalvalue | NUMERIC | Total Value | Total value for the property (including total revenue and total goal value). | googleanalytics; |
| transactionid | TEXT | Transaction ID | The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart. | googleanalytics; googleanalytics4; stripe; |
| transactionrevenue | NUMERIC | Transaction Revenue | The total sale revenue (excluding shipping and tax) of the transaction. | googleanalytics; google_ads; appsflyer; awin; bing; criteo; daisycon; googleanalytics4; linkedin; pinterest; snapchat; |
| transactionrevenuepersession | NUMERIC | Per Session Value | Average transaction revenue for a session. | googleanalytics; |
| transactionrevenuepervisit | NUMERIC | Per Session Value (deprecated) | Average transaction revenue for a session. | googleanalytics; |
| transactions | NUMERIC | Transactions | The total number of transactions. | googleanalytics; google_ads; appsflyer; awin; criteo; googleanalytics4; linkedin; pinterest; snapchat; |
| transactionshipping | NUMERIC | Shipping | The total cost of shipping. | googleanalytics; |
| transactionspersession | PERCENT | Ecommerce Conversion Rate | The average number of transactions in a session. | googleanalytics; |
| transactionsperuser | NUMERIC | Transactions per User | Total number of transactions divided by total number of users. | googleanalytics; |
| transactionspervisit | PERCENT | Ecommerce Conversion Rate (deprecated) | The average number of transactions in a session. | googleanalytics; |
| transactiontax | NUMERIC | Tax | Total tax for the transaction. | googleanalytics; |
| uniquedimensioncombinations | NUMERIC | Unique Dimension Combinations | Unique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499. | googleanalytics; |
| uniqueevents | NUMERIC | Unique Events | The number of unique events. Events in different sessions are counted as separate events. | googleanalytics; |
| uniquepageviews | NUMERIC | Unique Pageviews | Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination. | googleanalytics; |
| uniquepurchases | NUMERIC | Unique Purchases | The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2. | googleanalytics; |
| useragebracket | TEXT | Age | Age bracket of users. | googleanalytics; |
| userbucket | TEXT | User Bucket | Randomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100. | googleanalytics; |
| userdefinedvalue | TEXT | User Defined Value | The value provided when defining custom user segments for the property. | googleanalytics; |
| users | NUMERIC | Users | The total number of users for the requested time period. | googleanalytics; |
| usertype | TEXT | User Type | A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning. | googleanalytics; |
| viewid | TEXT | Google Analytics view (profile) ID | Google Analytics view (profile) ID | googleanalytics; |
| viewname | TEXT | Google Analytics view (profile) name | Google Analytics view (profile) name | googleanalytics; |
| visitbouncerate | PERCENT | Bounce Rate (deprecated) | The percentage of single-page session (i.e., session in which the person left the property from the first page). | googleanalytics; |
| visitcount | TEXT | Count of Sessions (deprecated) | The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'. | googleanalytics; |
| visitlength | TEXT | Session Duration (deprecated) | The length (returned as a string) of a session measured in seconds and reported in second increments. | googleanalytics; |
| visitoragebracket | TEXT | Age (deprecated) | Age bracket of users. | googleanalytics; |
| visitorgender | TEXT | Gender (deprecated) | Gender of users. | googleanalytics; |
| visitors | NUMERIC | Users (deprecated) | The total number of users for the requested time period. | googleanalytics; adform; |
| visitortype | TEXT | User Type (deprecated) | A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning. | googleanalytics; |
| visits | NUMERIC | Sessions (deprecated) | The total number of sessions. | googleanalytics; adform; search_ads; |
| visitswithevent | NUMERIC | Sessions with Event (deprecated) | The total number of sessions with events. | googleanalytics; |
| week | TEXT | Week of the Year | The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday. | googleanalytics; google_ads; googleanalytics4; yahoo_japan; |
| year | TEXT | Year | The year of the session, a four-digit year from 2005 to the current year. | googleanalytics; google_ads; googleanalytics4; spotify; teads; yahoo_japan; |
| yearmonth | TEXT | Month of Year | Combined values of ga:year and ga:month. | googleanalytics; |
| yearweek | TEXT | Week of Year | Combined values of ga:year and ga:week. | googleanalytics; |
| absolute_top_impression_percentage | NUMERIC | Absolute top impression percentage | The percent of your ad impressions that are shown as the very first ad above the organic search results. | google_ads; search_ads; yahoo_japan; |
| access_reason | TEXT | Access reason | Indicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only. | google_ads; |
| accessible_bidding_strategy | TEXT | Accessible bidding strategy | Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource. | google_ads; |
| accessible_bidding_strategy_id | NUMERIC | Accessible bidding strategy id | The ID of the bidding strategy. | google_ads; |
| accessible_bidding_strategy_maximize_conversion_value_target_roas | NUMERIC | Accessible bidding strategy maximize conversion value target roas | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. | google_ads; |
| accessible_bidding_strategy_maximize_conversions_target_cpa_micros | NUMERIC | Accessible bidding strategy maximize conversions target cpa micros | The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget. | google_ads; |
| accessible_bidding_strategy_name | TEXT | Accessible bidding strategy name | The name of the bidding strategy. | google_ads; |
| accessible_bidding_strategy_owner_customer_id | NUMERIC | Accessible bidding strategy owner customer id | The ID of the Customer which owns the bidding strategy. | google_ads; |
| accessible_bidding_strategy_owner_descriptive_name | TEXT | Accessible bidding strategy owner descriptive name | descriptive_name of the Customer which owns the bidding strategy. | google_ads; |
| accessible_bidding_strategy_resource_name | TEXT | Accessible bidding strategy resource name | The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id} | google_ads; |
| accessible_bidding_strategy_target_cpa_target_cpa_micros | NUMERIC | Accessible bidding strategy target cpa target cpa micros | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. | google_ads; |
| accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Accessible bidding strategy target impression share cpc bid ceiling micros | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. | google_ads; |
| accessible_bidding_strategy_target_impression_share_location | TEXT | Accessible bidding strategy target impression share location | The targeted location on the search results page. | google_ads; |
| accessible_bidding_strategy_target_impression_share_location_fraction_micros | NUMERIC | Accessible bidding strategy target impression share location fraction micros | The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. | google_ads; |
| accessible_bidding_strategy_target_roas_target_roas | NUMERIC | Accessible bidding strategy target roas target roas | Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. | google_ads; |
| accessible_bidding_strategy_target_spend_cpc_bid_ceiling_micros | NUMERIC | Accessible bidding strategy target spend cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. | google_ads; |
| accessible_bidding_strategy_target_spend_target_spend_micros | NUMERIC | Accessible bidding strategy target spend target spend micros | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. | google_ads; |
| accessible_bidding_strategy_type | TEXT | Accessible bidding strategy type | The type of the bidding strategy. | google_ads; |
| account_currency_code | TEXT | Account currency code | The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported. | google_ads; cm360; search_ads; |
| account_descriptive_name | TEXT | Account descriptive name | Optional, non-unique descriptive name of the customer. | google_ads; |
| account_time_zone | TEXT | Account time zone | The local timezone ID of the customer. | google_ads; search_ads; |
| account_user_list_status | TEXT | Account user list status | Indicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED. | google_ads; |
| action_items | TEXT | Action items | A list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.". | google_ads; |
| active_view_cpm | NUMERIC | Active view cpm | Average cost of viewable impressions (active_view_impressions). | google_ads; |
| active_view_ctr | NUMERIC | Active view ctr | Active view measurable clicks divided by active view viewable impressions. This metric is reported only for display network. | google_ads; |
| active_view_impressions | NUMERIC | Active view impressions | A measurement of how often your ad has become viewable on a Display Network site. | google_ads; |
| active_view_measurability | NUMERIC | Active view measurability | The ratio of impressions that could be measured by Active View over the number of served impressions. | google_ads; |
| active_view_measurable_cost | NUMERIC | Active view measurable cost | The cost of the impressions you received that were measurable by Active View. | google_ads; |
| active_view_measurable_cost_micros | NUMERIC | Active view measurable cost micros | The cost of the impressions you received that were measurable by Active View. | google_ads; |
| active_view_measurable_impressions | NUMERIC | Active view measurable impressions | The number of times your ads are appearing on placements in positions where they can be seen. | google_ads; cm360; |
| active_view_viewability | NUMERIC | Active view viewability | The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). | google_ads; |
| ad_added_by_google_ads | BOOLEAN | Ad added by google ads | Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing. | google_ads; |
| ad_app_ad_descriptions | TEXT | Ad app ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. | google_ads; |
| ad_app_ad_headlines | TEXT | Ad app ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. | google_ads; |
| ad_app_ad_html5_media_bundles | TEXT | Ad app ad html5 media bundles | List of media bundle assets that may be used with the ad. | google_ads; |
| ad_app_ad_html5_media_bundles_asset | TEXT | Ad app ad html5 media bundles asset | The Asset resource name of this media bundle. | google_ads; |
| ad_app_ad_images | TEXT | Ad app ad images | List of image assets that may be displayed with the ad. | google_ads; |
| ad_app_ad_images_asset | TEXT | Ad app ad images asset | The Asset resource name of this image. | google_ads; |
| ad_app_ad_mandatory_ad_text | TEXT | Ad app ad mandatory ad text | Mandatory ad text. | google_ads; |
| ad_app_ad_youtube_videos | TEXT | Ad app ad youtube videos | List of YouTube video assets that may be displayed with the ad. | google_ads; |
| ad_app_ad_youtube_videos_asset | TEXT | Ad app ad youtube videos asset | The Asset resource name of this video. | google_ads; |
| ad_app_engagement_ad_descriptions | TEXT | Ad app engagement ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. | google_ads; |
| ad_app_engagement_ad_headlines | TEXT | Ad app engagement ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. | google_ads; |
| ad_app_engagement_ad_images | TEXT | Ad app engagement ad images | List of image assets that may be displayed with the ad. | google_ads; |
| ad_app_engagement_ad_images_asset | TEXT | Ad app engagement ad images asset | The Asset resource name of this image. | google_ads; |
| ad_app_engagement_ad_videos | TEXT | Ad app engagement ad videos | List of video assets that may be displayed with the ad. | google_ads; |
| ad_app_engagement_ad_videos_asset | TEXT | Ad app engagement ad videos asset | The Asset resource name of this video. | google_ads; |
| ad_app_pre_registration_ad_descriptions | TEXT | Ad app pre registration ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. | google_ads; |
| ad_app_pre_registration_ad_headlines | TEXT | Ad app pre registration ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. | google_ads; |
| ad_app_pre_registration_ad_images | TEXT | Ad app pre registration ad images | List of image asset IDs whose images may be displayed with the ad. | google_ads; |
| ad_app_pre_registration_ad_images_asset | TEXT | Ad app pre registration ad images asset | The Asset resource name of this image. | google_ads; |
| ad_app_pre_registration_ad_youtube_videos | TEXT | Ad app pre registration ad youtube videos | List of YouTube video asset IDs whose videos may be displayed with the ad. | google_ads; |
| ad_app_pre_registration_ad_youtube_videos_asset | TEXT | Ad app pre registration ad youtube videos asset | The Asset resource name of this video. | google_ads; |
| ad_call_ad_business_name | TEXT | Ad call ad business name | The business name in the ad. | google_ads; |
| ad_call_ad_call_tracked | BOOLEAN | Ad call ad call tracked | Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions. | google_ads; |
| ad_call_ad_conversion_action | TEXT | Ad call ad conversion action | The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored. | google_ads; |
| ad_call_ad_conversion_reporting_state | TEXT | Ad call ad conversion reporting state | The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled. | google_ads; |
| ad_call_ad_country_code | TEXT | Ad call ad country code | The country code in the ad. | google_ads; |
| ad_call_ad_description1 | TEXT | Ad call ad description1 | The first line of the ad's description. | google_ads; |
| ad_call_ad_description2 | TEXT | Ad call ad description2 | The second line of the ad's description. | google_ads; |
| ad_call_ad_disable_call_conversion | BOOLEAN | Ad call ad disable call conversion | Whether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored. | google_ads; |
| ad_call_ad_headline1 | TEXT | Ad call ad headline1 | First headline in the ad. | google_ads; |
| ad_call_ad_headline2 | TEXT | Ad call ad headline2 | Second headline in the ad. | google_ads; |
| ad_call_ad_path1 | TEXT | Ad call ad path1 | First part of text that can be appended to the URL in the ad. Optional. | google_ads; |
| ad_call_ad_path2 | TEXT | Ad call ad path2 | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional. | google_ads; |
| ad_call_ad_phone_number | TEXT | Ad call ad phone number | The phone number in the ad. | google_ads; |
| ad_call_ad_phone_number_verification_url | TEXT | Ad call ad phone number verification url | The URL to be used for phone number verification. | google_ads; |
| ad_destination_type | TEXT | Ad destination type | Ad Destination type. | google_ads; |
| ad_device_preference | TEXT | Ad device preference | The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types. | google_ads; |
| ad_discovery_carousel_ad_business_name | TEXT | Ad discovery carousel ad business name | Required. The Advertiser/brand name. | google_ads; |
| ad_discovery_carousel_ad_call_to_action_text | TEXT | Ad discovery carousel ad call to action text | Call to action text. | google_ads; |
| ad_discovery_carousel_ad_carousel_cards | TEXT | Ad discovery carousel ad carousel cards | Required. Carousel cards that will display with the ad. Min 2 max 10. | google_ads; |
| ad_discovery_carousel_ad_carousel_cards_asset | TEXT | Ad discovery carousel ad carousel cards asset | The Asset resource name of this discovery carousel card. | google_ads; |
| ad_discovery_carousel_ad_description | TEXT | Ad discovery carousel ad description | Required. The descriptive text of the ad. | google_ads; |
| ad_discovery_carousel_ad_headline | TEXT | Ad discovery carousel ad headline | Required. Headline of the ad. | google_ads; |
| ad_discovery_carousel_ad_logo_image | TEXT | Ad discovery carousel ad logo image | Required. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%). | google_ads; |
| ad_discovery_carousel_ad_logo_image_asset | TEXT | Ad discovery carousel ad logo image asset | The Asset resource name of this image. | google_ads; |
| ad_discovery_multi_asset_ad_business_name | TEXT | Ad discovery multi asset ad business name | The Advertiser/brand name. Maximum display width is 25. Required. | google_ads; |
| ad_discovery_multi_asset_ad_call_to_action_text | TEXT | Ad discovery multi asset ad call to action text | Call to action text. | google_ads; |
| ad_discovery_multi_asset_ad_descriptions | TEXT | Ad discovery multi asset ad descriptions | The descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified. | google_ads; |
| ad_discovery_multi_asset_ad_headlines | TEXT | Ad discovery multi asset ad headlines | Headline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified. | google_ads; |
| ad_discovery_multi_asset_ad_lead_form_only | BOOLEAN | Ad discovery multi asset ad lead form only | Boolean option that indicates if this ad must be served with lead form. | google_ads; |
| ad_discovery_multi_asset_ad_logo_images | TEXT | Ad discovery multi asset ad logo images | Logo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%). At least 1 and max 5 logo images can be specified. | google_ads; |
| ad_discovery_multi_asset_ad_logo_images_asset | TEXT | Ad discovery multi asset ad logo images asset | The Asset resource name of this image. | google_ads; |
| ad_discovery_multi_asset_ad_marketing_images | TEXT | Ad discovery multi asset ad marketing images | Marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20. | google_ads; |
| ad_discovery_multi_asset_ad_marketing_images_asset | TEXT | Ad discovery multi asset ad marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_discovery_multi_asset_ad_portrait_marketing_images | TEXT | Ad discovery multi asset ad portrait marketing images | Portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20. | google_ads; |
| ad_discovery_multi_asset_ad_portrait_marketing_images_asset | TEXT | Ad discovery multi asset ad portrait marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_discovery_multi_asset_ad_square_marketing_images | TEXT | Ad discovery multi asset ad square marketing images | Square marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20. | google_ads; |
| ad_discovery_multi_asset_ad_square_marketing_images_asset | TEXT | Ad discovery multi asset ad square marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_display_upload_ad_display_upload_product_type | TEXT | Ad display upload ad display upload product type | The product type of this ad. See comments on the enum for details. | google_ads; |
| ad_display_upload_ad_media_bundle | TEXT | Ad display upload ad media bundle | A media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information. | google_ads; |
| ad_display_upload_ad_media_bundle_asset | TEXT | Ad display upload ad media bundle asset | The Asset resource name of this media bundle. | google_ads; |
| ad_display_url | TEXT | Ad display url | The URL that appears in the ad description for some ad formats. | google_ads; search_ads; |
| ad_expanded_dynamic_search_ad_description | TEXT | Ad expanded dynamic search ad description | The description of the ad. | google_ads; |
| ad_expanded_dynamic_search_ad_description2 | TEXT | Ad expanded dynamic search ad description2 | The second description of the ad. | google_ads; |
| ad_expanded_text_ad_description | TEXT | Ad expanded text ad description | The description of the ad. | google_ads; |
| ad_expanded_text_ad_description2 | TEXT | Ad expanded text ad description2 | The second description of the ad. | google_ads; |
| ad_expanded_text_ad_headline_part1 | TEXT | Ad expanded text ad headline part1 | The first part of the ad's headline. | google_ads; |
| ad_expanded_text_ad_headline_part2 | TEXT | Ad expanded text ad headline part2 | The second part of the ad's headline. | google_ads; |
| ad_expanded_text_ad_headline_part3 | TEXT | Ad expanded text ad headline part3 | The third part of the ad's headline. | google_ads; |
| ad_expanded_text_ad_path1 | TEXT | Ad expanded text ad path1 | The text that can appear alongside the ad's displayed URL. | google_ads; |
| ad_expanded_text_ad_path2 | TEXT | Ad expanded text ad path2 | Additional text that can appear alongside the ad's displayed URL. | google_ads; |
| ad_final_app_urls | TEXT | Ad final app urls | A list of final app URLs that will be used on mobile if the user has the specific app installed. | google_ads; |
| ad_final_mobile_urls | TEXT | Ad final mobile urls | The list of possible final mobile URLs after all cross-domain redirects for the ad. | google_ads; |
| ad_final_url_suffix | TEXT | Ad final url suffix | The suffix to use when constructing a final URL. | google_ads; |
| ad_final_urls | TEXT | Ad final urls | The list of possible final URLs after all cross-domain redirects for the ad. | google_ads; |
| TEXT | Ad gmail ad header image | The MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%). | google_ads; |
| ad_gmail_ad_marketing_image | TEXT | Ad gmail ad marketing image | The MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%) | google_ads; |
| ad_gmail_ad_marketing_image_description | TEXT | Ad gmail ad marketing image description | Description of the marketing image. | google_ads; |
| ad_gmail_ad_marketing_image_display_call_to_action_text | TEXT | Ad gmail ad marketing image display call to action text | Text for the display-call-to-action. | google_ads; |
| ad_gmail_ad_marketing_image_display_call_to_action_text_color | TEXT | Ad gmail ad marketing image display call to action text color | Text color for the display-call-to-action in hexadecimal, for example, # ffffff for white. | google_ads; |
| ad_gmail_ad_marketing_image_display_call_to_action_url_collection_id | TEXT | Ad gmail ad marketing image display call to action url collection id | Identifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url. | google_ads; |
| ad_gmail_ad_marketing_image_headline | TEXT | Ad gmail ad marketing image headline | Headline of the marketing image. | google_ads; |
| ad_gmail_ad_product_images | TEXT | Ad gmail ad product images | Product images. Up to 15 images are supported. | google_ads; |
| ad_gmail_ad_product_images_product_image | TEXT | Ad gmail ad product images product image | The MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%). | google_ads; |
| ad_gmail_ad_product_videos | TEXT | Ad gmail ad product videos | Product videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified. | google_ads; |
| ad_gmail_ad_product_videos_product_video | TEXT | Ad gmail ad product videos product video | The MediaFile resource name of a video which must be hosted on YouTube. | google_ads; |
| ad_gmail_ad_teaser_business_name | TEXT | Ad gmail ad teaser business name | Business name of the advertiser. | google_ads; |
| ad_gmail_ad_teaser_description | TEXT | Ad gmail ad teaser description | Description of the teaser. | google_ads; |
| ad_gmail_ad_teaser_headline | TEXT | Ad gmail ad teaser headline | Headline of the teaser. | google_ads; |
| ad_gmail_ad_teaser_logo_image | TEXT | Ad gmail ad teaser logo image | The MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%). | google_ads; |
| ad_group | TEXT | Ad group path | The ad group to which the criterion belongs. | google_ads; pinterest; search_ads; |
| ad_group_ad_action_items | TEXT | Ad group ad action items | A list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.". | google_ads; |
| ad_group_ad_ad_added_by_google_ads | BOOLEAN | Ad group ad ad added by google ads | Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing. | google_ads; |
| ad_group_ad_ad_app_ad_descriptions | TEXT | Ad group ad ad app ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. | google_ads; |
| ad_group_ad_ad_app_ad_headlines | TEXT | Ad group ad ad app ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. | google_ads; |
| ad_group_ad_ad_app_ad_html5_media_bundles | TEXT | Ad group ad ad app ad html5 media bundles | List of media bundle assets that may be used with the ad. | google_ads; |
| ad_group_ad_ad_app_ad_html5_media_bundles_asset | TEXT | Ad group ad ad app ad html5 media bundles asset | The Asset resource name of this media bundle. | google_ads; |
| ad_group_ad_ad_app_ad_images | TEXT | Ad group ad ad app ad images | List of image assets that may be displayed with the ad. | google_ads; |
| ad_group_ad_ad_app_ad_images_asset | TEXT | Ad group ad ad app ad images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_app_ad_mandatory_ad_text | TEXT | Ad group ad ad app ad mandatory ad text | Mandatory ad text. | google_ads; |
| ad_group_ad_ad_app_ad_youtube_videos | TEXT | Ad group ad ad app ad youtube videos | List of YouTube video assets that may be displayed with the ad. | google_ads; |
| ad_group_ad_ad_app_ad_youtube_videos_asset | TEXT | Ad group ad ad app ad youtube videos asset | The Asset resource name of this video. | google_ads; |
| ad_group_ad_ad_app_engagement_ad_descriptions | TEXT | Ad group ad ad app engagement ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. | google_ads; |
| ad_group_ad_ad_app_engagement_ad_headlines | TEXT | Ad group ad ad app engagement ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. | google_ads; |
| ad_group_ad_ad_app_engagement_ad_images | TEXT | Ad group ad ad app engagement ad images | List of image assets that may be displayed with the ad. | google_ads; |
| ad_group_ad_ad_app_engagement_ad_images_asset | TEXT | Ad group ad ad app engagement ad images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_app_engagement_ad_videos | TEXT | Ad group ad ad app engagement ad videos | List of video assets that may be displayed with the ad. | google_ads; |
| ad_group_ad_ad_app_engagement_ad_videos_asset | TEXT | Ad group ad ad app engagement ad videos asset | The Asset resource name of this video. | google_ads; |
| ad_group_ad_ad_app_pre_registration_ad_descriptions | TEXT | Ad group ad ad app pre registration ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. | google_ads; |
| ad_group_ad_ad_app_pre_registration_ad_headlines | TEXT | Ad group ad ad app pre registration ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. | google_ads; |
| ad_group_ad_ad_app_pre_registration_ad_images | TEXT | Ad group ad ad app pre registration ad images | List of image asset IDs whose images may be displayed with the ad. | google_ads; |
| ad_group_ad_ad_app_pre_registration_ad_images_asset | TEXT | Ad group ad ad app pre registration ad images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_app_pre_registration_ad_youtube_videos | TEXT | Ad group ad ad app pre registration ad youtube videos | List of YouTube video asset IDs whose videos may be displayed with the ad. | google_ads; |
| ad_group_ad_ad_app_pre_registration_ad_youtube_videos_asset | TEXT | Ad group ad ad app pre registration ad youtube videos asset | The Asset resource name of this video. | google_ads; |
| ad_group_ad_ad_call_ad_business_name | TEXT | Ad group ad ad call ad business name | The business name in the ad. | google_ads; |
| ad_group_ad_ad_call_ad_call_tracked | BOOLEAN | Ad group ad ad call ad call tracked | Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions. | google_ads; |
| ad_group_ad_ad_call_ad_conversion_action | TEXT | Ad group ad ad call ad conversion action | The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored. | google_ads; |
| ad_group_ad_ad_call_ad_conversion_reporting_state | TEXT | Ad group ad ad call ad conversion reporting state | The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled. | google_ads; |
| ad_group_ad_ad_call_ad_country_code | TEXT | Ad group ad ad call ad country code | The country code in the ad. | google_ads; |
| ad_group_ad_ad_call_ad_description1 | TEXT | Ad group ad ad call ad description1 | The first line of the ad's description. | google_ads; |
| ad_group_ad_ad_call_ad_description2 | TEXT | Ad group ad ad call ad description2 | The second line of the ad's description. | google_ads; |
| ad_group_ad_ad_call_ad_disable_call_conversion | BOOLEAN | Ad group ad ad call ad disable call conversion | Whether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored. | google_ads; |
| ad_group_ad_ad_call_ad_headline1 | TEXT | Ad group ad ad call ad headline1 | First headline in the ad. | google_ads; |
| ad_group_ad_ad_call_ad_headline2 | TEXT | Ad group ad ad call ad headline2 | Second headline in the ad. | google_ads; |
| ad_group_ad_ad_call_ad_path1 | TEXT | Ad group ad ad call ad path1 | First part of text that can be appended to the URL in the ad. Optional. | google_ads; |
| ad_group_ad_ad_call_ad_path2 | TEXT | Ad group ad ad call ad path2 | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional. | google_ads; |
| ad_group_ad_ad_call_ad_phone_number | TEXT | Ad group ad ad call ad phone number | The phone number in the ad. | google_ads; |
| ad_group_ad_ad_call_ad_phone_number_verification_url | TEXT | Ad group ad ad call ad phone number verification url | The URL to be used for phone number verification. | google_ads; |
| ad_group_ad_ad_device_preference | TEXT | Ad group ad ad device preference | The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types. | google_ads; |
| ad_group_ad_ad_discovery_carousel_ad_business_name | TEXT | Ad group ad ad discovery carousel ad business name | Required. The Advertiser/brand name. | google_ads; |
| ad_group_ad_ad_discovery_carousel_ad_call_to_action_text | TEXT | Ad group ad ad discovery carousel ad call to action text | Call to action text. | google_ads; |
| ad_group_ad_ad_discovery_carousel_ad_carousel_cards | TEXT | Ad group ad ad discovery carousel ad carousel cards | Required. Carousel cards that will display with the ad. Min 2 max 10. | google_ads; |
| ad_group_ad_ad_discovery_carousel_ad_carousel_cards_asset | TEXT | Ad group ad ad discovery carousel ad carousel cards asset | The Asset resource name of this discovery carousel card. | google_ads; |
| ad_group_ad_ad_discovery_carousel_ad_description | TEXT | Ad group ad ad discovery carousel ad description | Required. The descriptive text of the ad. | google_ads; |
| ad_group_ad_ad_discovery_carousel_ad_headline | TEXT | Ad group ad ad discovery carousel ad headline | Required. Headline of the ad. | google_ads; |
| ad_group_ad_ad_discovery_carousel_ad_logo_image | TEXT | Ad group ad ad discovery carousel ad logo image | Required. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%). | google_ads; |
| ad_group_ad_ad_discovery_carousel_ad_logo_image_asset | TEXT | Ad group ad ad discovery carousel ad logo image asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_business_name | TEXT | Ad group ad ad discovery multi asset ad business name | The Advertiser/brand name. Maximum display width is 25. Required. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_call_to_action_text | TEXT | Ad group ad ad discovery multi asset ad call to action text | Call to action text. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_descriptions | TEXT | Ad group ad ad discovery multi asset ad descriptions | The descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_headlines | TEXT | Ad group ad ad discovery multi asset ad headlines | Headline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_lead_form_only | BOOLEAN | Ad group ad ad discovery multi asset ad lead form only | Boolean option that indicates if this ad must be served with lead form. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_logo_images | TEXT | Ad group ad ad discovery multi asset ad logo images | Logo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1(+-1%). At least 1 and max 5 logo images can be specified. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_logo_images_asset | TEXT | Ad group ad ad discovery multi asset ad logo images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_marketing_images | TEXT | Ad group ad ad discovery multi asset ad marketing images | Marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_marketing_images_asset | TEXT | Ad group ad ad discovery multi asset ad marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_portrait_marketing_images | TEXT | Ad group ad ad discovery multi asset ad portrait marketing images | Portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_portrait_marketing_images_asset | TEXT | Ad group ad ad discovery multi asset ad portrait marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_square_marketing_images | TEXT | Ad group ad ad discovery multi asset ad square marketing images | Square marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20. | google_ads; |
| ad_group_ad_ad_discovery_multi_asset_ad_square_marketing_images_asset | TEXT | Ad group ad ad discovery multi asset ad square marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_display_upload_ad_display_upload_product_type | TEXT | Ad group ad ad display upload ad display upload product type | The product type of this ad. See comments on the enum for details. | google_ads; |
| ad_group_ad_ad_display_upload_ad_media_bundle | TEXT | Ad group ad ad display upload ad media bundle | A media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information. | google_ads; |
| ad_group_ad_ad_display_upload_ad_media_bundle_asset | TEXT | Ad group ad ad display upload ad media bundle asset | The Asset resource name of this media bundle. | google_ads; |
| ad_group_ad_ad_display_url | TEXT | Ad group ad ad display url | The URL that appears in the ad description for some ad formats. | google_ads; |
| ad_group_ad_ad_expanded_dynamic_search_ad_description | TEXT | Ad group ad ad expanded dynamic search ad description | The description of the ad. | google_ads; |
| ad_group_ad_ad_expanded_dynamic_search_ad_description2 | TEXT | Ad group ad ad expanded dynamic search ad description2 | The second description of the ad. | google_ads; |
| ad_group_ad_ad_expanded_text_ad_description | TEXT | Ad group ad ad expanded text ad description | The description of the ad. | google_ads; |
| ad_group_ad_ad_expanded_text_ad_description2 | TEXT | Ad group ad ad expanded text ad description2 | The second description of the ad. | google_ads; |
| ad_group_ad_ad_expanded_text_ad_headline_part1 | TEXT | Ad group ad ad expanded text ad headline part1 | The first part of the ad's headline. | google_ads; |
| ad_group_ad_ad_expanded_text_ad_headline_part2 | TEXT | Ad group ad ad expanded text ad headline part2 | The second part of the ad's headline. | google_ads; |
| ad_group_ad_ad_expanded_text_ad_headline_part3 | TEXT | Ad group ad ad expanded text ad headline part3 | The third part of the ad's headline. | google_ads; |
| ad_group_ad_ad_expanded_text_ad_path1 | TEXT | Ad group ad ad expanded text ad path1 | The text that can appear alongside the ad's displayed URL. | google_ads; |
| ad_group_ad_ad_expanded_text_ad_path2 | TEXT | Ad group ad ad expanded text ad path2 | Additional text that can appear alongside the ad's displayed URL. | google_ads; |
| ad_group_ad_ad_final_app_urls | TEXT | Ad group ad ad final app urls | A list of final app URLs that will be used on mobile if the user has the specific app installed. | google_ads; |
| ad_group_ad_ad_final_mobile_urls | TEXT | Ad group ad ad final mobile urls | The list of possible final mobile URLs after all cross-domain redirects for the ad. | google_ads; |
| ad_group_ad_ad_final_url_suffix | TEXT | Ad group ad ad final url suffix | The suffix to use when constructing a final URL. | google_ads; |
| ad_group_ad_ad_final_urls | TEXT | Ad group ad ad final urls | The list of possible final URLs after all cross-domain redirects for the ad. | google_ads; |
| TEXT | Ad group ad ad gmail ad header image | The MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%). | google_ads; |
| ad_group_ad_ad_gmail_ad_marketing_image | TEXT | Ad group ad ad gmail ad marketing image | The MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%) | google_ads; |
| ad_group_ad_ad_gmail_ad_marketing_image_description | TEXT | Ad group ad ad gmail ad marketing image description | Description of the marketing image. | google_ads; |
| ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_text | TEXT | Ad group ad ad gmail ad marketing image display call to action text | Text for the display-call-to-action. | google_ads; |
| ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_text_color | TEXT | Ad group ad ad gmail ad marketing image display call to action text color | Text color for the display-call-to-action in hexadecimal, for example, # ffffff for white. | google_ads; |
| ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_url_collection_id | TEXT | Ad group ad ad gmail ad marketing image display call to action url collection id | Identifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url. | google_ads; |
| ad_group_ad_ad_gmail_ad_marketing_image_headline | TEXT | Ad group ad ad gmail ad marketing image headline | Headline of the marketing image. | google_ads; |
| ad_group_ad_ad_gmail_ad_product_images | TEXT | Ad group ad ad gmail ad product images | Product images. Up to 15 images are supported. | google_ads; |
| ad_group_ad_ad_gmail_ad_product_images_product_image | TEXT | Ad group ad ad gmail ad product images product image | The MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%). | google_ads; |
| ad_group_ad_ad_gmail_ad_product_videos | TEXT | Ad group ad ad gmail ad product videos | Product videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified. | google_ads; |
| ad_group_ad_ad_gmail_ad_product_videos_product_video | TEXT | Ad group ad ad gmail ad product videos product video | The MediaFile resource name of a video which must be hosted on YouTube. | google_ads; |
| ad_group_ad_ad_gmail_ad_teaser_business_name | TEXT | Ad group ad ad gmail ad teaser business name | Business name of the advertiser. | google_ads; |
| ad_group_ad_ad_gmail_ad_teaser_description | TEXT | Ad group ad ad gmail ad teaser description | Description of the teaser. | google_ads; |
| ad_group_ad_ad_gmail_ad_teaser_headline | TEXT | Ad group ad ad gmail ad teaser headline | Headline of the teaser. | google_ads; |
| ad_group_ad_ad_gmail_ad_teaser_logo_image | TEXT | Ad group ad ad gmail ad teaser logo image | The MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%). | google_ads; |
| ad_group_ad_ad_group | TEXT | Ad group ad ad group | The ad group to which the ad belongs. | google_ads; |
| ad_group_ad_ad_hotel_ad | TEXT | Ad group ad ad hotel ad | Details pertaining to a hotel ad. | google_ads; |
| ad_group_ad_ad_id | NUMERIC | Ad group ad ad id | The ID of the ad. | google_ads; |
| ad_group_ad_ad_image_ad_image_url | TEXT | Ad group ad ad image ad image url | URL of the full size image. | google_ads; |
| ad_group_ad_ad_image_ad_media_file | TEXT | Ad group ad ad image ad media file | The MediaFile resource to use for the image. | google_ads; |
| ad_group_ad_ad_image_ad_mime_type | TEXT | Ad group ad ad image ad mime type | The mime type of the image. | google_ads; |
| ad_group_ad_ad_image_ad_name | TEXT | Ad group ad ad image ad name | The name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty. | google_ads; |
| ad_group_ad_ad_image_ad_pixel_height | NUMERIC | Ad group ad ad image ad pixel height | Height in pixels of the full size image. | google_ads; |
| ad_group_ad_ad_image_ad_pixel_width | NUMERIC | Ad group ad ad image ad pixel width | Width in pixels of the full size image. | google_ads; |
| ad_group_ad_ad_image_ad_preview_image_url | TEXT | Ad group ad ad image ad preview image url | URL of the preview size image. | google_ads; |
| ad_group_ad_ad_image_ad_preview_pixel_height | NUMERIC | Ad group ad ad image ad preview pixel height | Height in pixels of the preview size image. | google_ads; |
| ad_group_ad_ad_image_ad_preview_pixel_width | NUMERIC | Ad group ad ad image ad preview pixel width | Width in pixels of the preview size image. | google_ads; |
| ad_group_ad_ad_legacy_app_install_ad | TEXT | Ad group ad ad legacy app install ad | Details pertaining to a legacy app install ad. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_accent_color | TEXT | Ad group ad ad legacy responsive display ad accent color | The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad group ad ad legacy responsive display ad allow flexible color | Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_business_name | TEXT | Ad group ad ad legacy responsive display ad business name | The business name in the ad. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_text | TEXT | Ad group ad ad legacy responsive display ad call to action text | The call-to-action text for the ad. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_description | TEXT | Ad group ad ad legacy responsive display ad description | The description of the ad. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_format_setting | TEXT | Ad group ad ad legacy responsive display ad format setting | Specifies which format the ad will be served in. Default is ALL_FORMATS. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_logo_image | TEXT | Ad group ad ad legacy responsive display ad logo image | The MediaFile resource name of the logo image used in the ad. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_long_headline | TEXT | Ad group ad ad legacy responsive display ad long headline | The long version of the ad's headline. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_main_color | TEXT | Ad group ad ad legacy responsive display ad main color | The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_marketing_image | TEXT | Ad group ad ad legacy responsive display ad marketing image | The MediaFile resource name of the marketing image used in the ad. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_price_prefix | TEXT | Ad group ad ad legacy responsive display ad price prefix | Prefix before price. For example, 'as low as'. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_promo_text | TEXT | Ad group ad ad legacy responsive display ad promo text | Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_short_headline | TEXT | Ad group ad ad legacy responsive display ad short headline | The short version of the ad's headline. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_square_logo_image | TEXT | Ad group ad ad legacy responsive display ad square logo image | The MediaFile resource name of the square logo image used in the ad. | google_ads; |
| ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_image | TEXT | Ad group ad ad legacy responsive display ad square marketing image | The MediaFile resource name of the square marketing image used in the ad. | google_ads; |
| ad_group_ad_ad_local_ad_call_to_actions | TEXT | Ad group ad ad local ad call to actions | List of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified. | google_ads; |
| ad_group_ad_ad_local_ad_descriptions | TEXT | Ad group ad ad local ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified. | google_ads; |
| ad_group_ad_ad_local_ad_headlines | TEXT | Ad group ad ad local ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified. | google_ads; |
| ad_group_ad_ad_local_ad_logo_images | TEXT | Ad group ad ad local ad logo images | List of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified. | google_ads; |
| ad_group_ad_ad_local_ad_logo_images_asset | TEXT | Ad group ad ad local ad logo images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_local_ad_marketing_images | TEXT | Ad group ad ad local ad marketing images | List of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified. | google_ads; |
| ad_group_ad_ad_local_ad_marketing_images_asset | TEXT | Ad group ad ad local ad marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_local_ad_path1 | TEXT | Ad group ad ad local ad path1 | First part of optional text that can be appended to the URL in the ad. | google_ads; |
| ad_group_ad_ad_local_ad_path2 | TEXT | Ad group ad ad local ad path2 | Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set. | google_ads; |
| ad_group_ad_ad_local_ad_videos | TEXT | Ad group ad ad local ad videos | List of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified. | google_ads; |
| ad_group_ad_ad_local_ad_videos_asset | TEXT | Ad group ad ad local ad videos asset | The Asset resource name of this video. | google_ads; |
| ad_group_ad_ad_name | TEXT | Ad group ad ad name | The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd. | google_ads; |
| ad_group_ad_ad_resource_name | TEXT | Ad group ad ad resource name | The resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id} | google_ads; |
| ad_group_ad_ad_responsive_display_ad_accent_color | TEXT | Ad group ad ad responsive display ad accent color | The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad group ad ad responsive display ad allow flexible color | Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_business_name | TEXT | Ad group ad ad responsive display ad business name | The advertiser/brand name. Maximum display width is 25. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_call_to_action_text | TEXT | Ad group ad ad responsive display ad call to action text | The call-to-action text for the ad. Maximum display width is 30. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancements | BOOLEAN | Ad group ad ad responsive display ad control spec enable asset enhancements | Whether the advertiser has opted into the asset enhancements feature. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_video | BOOLEAN | Ad group ad ad responsive display ad control spec enable autogen video | Whether the advertiser has opted into auto-gen video feature. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_descriptions | TEXT | Ad group ad ad responsive display ad descriptions | Descriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_format_setting | TEXT | Ad group ad ad responsive display ad format setting | Specifies which format the ad will be served in. Default is ALL_FORMATS. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_headlines | TEXT | Ad group ad ad responsive display ad headlines | Short format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_logo_images | TEXT | Ad group ad ad responsive display ad logo images | Logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_logo_images_asset | TEXT | Ad group ad ad responsive display ad logo images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_long_headline | TEXT | Ad group ad ad responsive display ad long headline | A required long format headline. The maximum length is 90 characters. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_main_color | TEXT | Ad group ad ad responsive display ad main color | The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_marketing_images | TEXT | Ad group ad ad responsive display ad marketing images | Marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_marketing_images_asset | TEXT | Ad group ad ad responsive display ad marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_price_prefix | TEXT | Ad group ad ad responsive display ad price prefix | Prefix before price. For example, 'as low as'. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_promo_text | TEXT | Ad group ad ad responsive display ad promo text | Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_square_logo_images | TEXT | Ad group ad ad responsive display ad square logo images | Square logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_square_logo_images_asset | TEXT | Ad group ad ad responsive display ad square logo images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_square_marketing_images | TEXT | Ad group ad ad responsive display ad square marketing images | Square marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_square_marketing_images_asset | TEXT | Ad group ad ad responsive display ad square marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_youtube_videos | TEXT | Ad group ad ad responsive display ad youtube videos | Optional YouTube videos for the ad. A maximum of 5 videos can be specified. | google_ads; |
| ad_group_ad_ad_responsive_display_ad_youtube_videos_asset | TEXT | Ad group ad ad responsive display ad youtube videos asset | The Asset resource name of this video. | google_ads; |
| ad_group_ad_ad_responsive_search_ad_descriptions | TEXT | Ad group ad ad responsive search ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. | google_ads; |
| ad_group_ad_ad_responsive_search_ad_headlines | TEXT | Ad group ad ad responsive search ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. | google_ads; |
| ad_group_ad_ad_responsive_search_ad_path1 | TEXT | Ad group ad ad responsive search ad path1 | First part of text that can be appended to the URL in the ad. | google_ads; |
| ad_group_ad_ad_responsive_search_ad_path2 | TEXT | Ad group ad ad responsive search ad path2 | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. | google_ads; |
| ad_group_ad_ad_shopping_comparison_listing_ad_headline | TEXT | Ad group ad ad shopping comparison listing ad headline | Headline of the ad. This field is required. Allowed length is between 25 and 45 characters. | google_ads; |
| ad_group_ad_ad_shopping_product_ad | TEXT | Ad group ad ad shopping product ad | Details pertaining to a Shopping product ad. | google_ads; |
| ad_group_ad_ad_shopping_smart_ad | TEXT | Ad group ad ad shopping smart ad | Details pertaining to a Smart Shopping ad. | google_ads; |
| ad_group_ad_ad_smart_campaign_ad_descriptions | TEXT | Ad group ad ad smart campaign ad descriptions | List of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets. | google_ads; |
| ad_group_ad_ad_smart_campaign_ad_headlines | TEXT | Ad group ad ad smart campaign ad headlines | List of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets. | google_ads; |
| ad_group_ad_ad_strength | TEXT | Ad group ad ad strength | Overall ad strength for this ad group ad. | google_ads; |
| ad_group_ad_ad_system_managed_resource_source | TEXT | Ad group ad ad system managed resource source | If this ad is system managed, then this field will indicate the source. This field is read-only. | google_ads; |
| ad_group_ad_ad_text_ad_description1 | TEXT | Ad group ad ad text ad description1 | The first line of the ad's description. | google_ads; |
| ad_group_ad_ad_text_ad_description2 | TEXT | Ad group ad ad text ad description2 | The second line of the ad's description. | google_ads; |
| ad_group_ad_ad_text_ad_headline | TEXT | Ad group ad ad text ad headline | The headline of the ad. | google_ads; |
| ad_group_ad_ad_tracking_url_template | TEXT | Ad group ad ad tracking url template | The URL template for constructing a tracking URL. | google_ads; |
| ad_group_ad_ad_type | TEXT | Ad group ad ad type | The type of ad. | google_ads; |
| ad_group_ad_ad_url_collections | TEXT | Ad group ad ad url collections | Additional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad. | google_ads; |
| ad_group_ad_ad_url_custom_parameters | TEXT | Ad group ad ad url custom parameters | The list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations. | google_ads; |
| ad_group_ad_ad_video_ad_bumper_companion_banner_asset | TEXT | Ad group ad ad video ad bumper companion banner asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_video_ad_in_feed_description1 | TEXT | Ad group ad ad video ad in feed description1 | First text line for the ad. | google_ads; |
| ad_group_ad_ad_video_ad_in_feed_description2 | TEXT | Ad group ad ad video ad in feed description2 | Second text line for the ad. | google_ads; |
| ad_group_ad_ad_video_ad_in_feed_headline | TEXT | Ad group ad ad video ad in feed headline | The headline of the ad. | google_ads; |
| ad_group_ad_ad_video_ad_in_feed_thumbnail | TEXT | Ad group ad ad video ad in feed thumbnail | Video thumbnail image to use. | google_ads; |
| ad_group_ad_ad_video_ad_in_stream_action_button_label | TEXT | Ad group ad ad video ad in stream action button label | Label on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise. | google_ads; |
| ad_group_ad_ad_video_ad_in_stream_action_headline | TEXT | Ad group ad ad video ad in stream action headline | Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button. | google_ads; |
| ad_group_ad_ad_video_ad_in_stream_companion_banner_asset | TEXT | Ad group ad ad video ad in stream companion banner asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_video_ad_non_skippable_action_button_label | TEXT | Ad group ad ad video ad non skippable action button label | Label on the "Call To Action" button taking the user to the video ad's final URL. | google_ads; |
| ad_group_ad_ad_video_ad_non_skippable_action_headline | TEXT | Ad group ad ad video ad non skippable action headline | Additional text displayed with the "Call To Action" button to give context and encourage clicking on the button. | google_ads; |
| ad_group_ad_ad_video_ad_non_skippable_companion_banner_asset | TEXT | Ad group ad ad video ad non skippable companion banner asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_video_ad_out_stream_description | TEXT | Ad group ad ad video ad out stream description | The description line. | google_ads; |
| ad_group_ad_ad_video_ad_out_stream_headline | TEXT | Ad group ad ad video ad out stream headline | The headline of the ad. | google_ads; |
| ad_group_ad_ad_video_ad_video_asset | TEXT | Ad group ad ad video ad video asset | The Asset resource name of this video. | google_ads; |
| ad_group_ad_ad_video_responsive_ad_breadcrumb1 | TEXT | Ad group ad ad video responsive ad breadcrumb1 | First part of text that appears in the ad with the displayed URL. | google_ads; |
| ad_group_ad_ad_video_responsive_ad_breadcrumb2 | TEXT | Ad group ad ad video responsive ad breadcrumb2 | Second part of text that appears in the ad with the displayed URL. | google_ads; |
| ad_group_ad_ad_video_responsive_ad_call_to_actions | TEXT | Ad group ad ad video responsive ad call to actions | List of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported. | google_ads; |
| ad_group_ad_ad_video_responsive_ad_companion_banners | TEXT | Ad group ad ad video responsive ad companion banners | List of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported. | google_ads; |
| ad_group_ad_ad_video_responsive_ad_companion_banners_asset | TEXT | Ad group ad ad video responsive ad companion banners asset | The Asset resource name of this image. | google_ads; |
| ad_group_ad_ad_video_responsive_ad_descriptions | TEXT | Ad group ad ad video responsive ad descriptions | List of text assets used for the description. Currently, only a single value for the description is supported. | google_ads; |
| ad_group_ad_ad_video_responsive_ad_headlines | TEXT | Ad group ad ad video responsive ad headlines | List of text assets used for the short headline, for example, the "Call To Action" banner. Currently, only a single value for the short headline is supported. | google_ads; |
| ad_group_ad_ad_video_responsive_ad_long_headlines | TEXT | Ad group ad ad video responsive ad long headlines | List of text assets used for the long headline. Currently, only a single value for the long headline is supported. | google_ads; |
| ad_group_ad_ad_video_responsive_ad_videos | TEXT | Ad group ad ad video responsive ad videos | List of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported. | google_ads; |
| ad_group_ad_ad_video_responsive_ad_videos_asset | TEXT | Ad group ad ad video responsive ad videos asset | The Asset resource name of this video. | google_ads; |
| ad_group_ad_labels | TEXT | Ad group ad labels | The resource names of labels attached to this ad group ad. | google_ads; |
| ad_group_ad_policy_summary_approval_status | TEXT | Ad group ad policy summary approval status | The overall approval status of this ad, calculated based on the status of its individual policy topic entries. | google_ads; |
| ad_group_ad_policy_summary_policy_topic_entries | TEXT | Ad group ad policy summary policy topic entries | The list of policy findings for this ad. | google_ads; |
| ad_group_ad_policy_summary_review_status | TEXT | Ad group ad policy summary review status | Where in the review process this ad is. | google_ads; |
| ad_group_ad_resource_name | TEXT | Ad group ad resource name | The resource name of the ad. Ad group ad resource names have the form: customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id} | google_ads; |
| ad_group_ad_status | TEXT | Ad group ad status | The status of the ad. | google_ads; |
| ad_group_audience_setting_use_audience_grouped | BOOLEAN | Ad group audience setting use audience grouped | If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead. | google_ads; |
| ad_group_criterion_ad_group | TEXT | Ad group criterion ad group | The ad group to which the criterion belongs. | google_ads; |
| ad_group_criterion_app_payment_model_type | TEXT | Ad group criterion app payment model type | Type of the app payment model. | google_ads; |
| ad_group_criterion_audience_audience | TEXT | Ad group criterion audience audience | The Audience resource name. | google_ads; |
| ad_group_criterion_combined_audience_combined_audience | TEXT | Ad group criterion combined audience combined audience | The CombinedAudience resource name. | google_ads; |
| ad_group_criterion_cpc_bid_micros | NUMERIC | Ad group criterion cpc bid micros | The CPC (cost-per-click) bid. | google_ads; |
| ad_group_criterion_cpm_bid_micros | NUMERIC | Ad group criterion cpm bid micros | The CPM (cost-per-thousand viewable impressions) bid. | google_ads; |
| ad_group_criterion_cpv_bid_micros | NUMERIC | Ad group criterion cpv bid micros | The CPV (cost-per-view) bid. | google_ads; |
| ad_group_criterion_custom_affinity_custom_affinity | TEXT | Ad group criterion custom affinity custom affinity | The CustomInterest resource name. | google_ads; |
| ad_group_criterion_custom_audience_custom_audience | TEXT | Ad group criterion custom audience custom audience | The CustomAudience resource name. | google_ads; |
| ad_group_criterion_custom_intent_custom_intent | TEXT | Ad group criterion custom intent custom intent | The CustomInterest resource name. | google_ads; |
| ad_group_criterion_disapproval_reasons | TEXT | Ad group criterion disapproval reasons | List of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only. | google_ads; |
| ad_group_criterion_display_name | TEXT | Ad group criterion display name | The display name of the criterion. This field is ignored for mutates. | google_ads; |
| ad_group_criterion_effective_cpv_bid_micros | NUMERIC | Ad group criterion effective cpv bid micros | The effective CPV (cost-per-view) bid. | google_ads; |
| ad_group_criterion_effective_cpv_bid_source | TEXT | Ad group criterion effective cpv bid source | Source of the effective CPV bid. | google_ads; |
| ad_group_criterion_effective_percent_cpc_bid_micros | NUMERIC | Ad group criterion effective percent cpc bid micros | The effective Percent CPC bid amount. | google_ads; |
| ad_group_criterion_effective_percent_cpc_bid_source | TEXT | Ad group criterion effective percent cpc bid source | Source of the effective Percent CPC bid. | google_ads; |
| ad_group_criterion_income_range_type | TEXT | Ad group criterion income range type | Type of the income range. | google_ads; |
| ad_group_criterion_labels | TEXT | Ad group criterion labels | The resource names of labels attached to this ad group criterion. | google_ads; |
| ad_group_criterion_listing_group_case_value_hotel_city_city_criterion | TEXT | Ad group criterion listing group case value hotel city city criterion | The Geo Target Constant resource name. | google_ads; |
| ad_group_criterion_listing_group_case_value_hotel_class_value | NUMERIC | Ad group criterion listing group case value hotel class value | Long value of the hotel class. | google_ads; |
| ad_group_criterion_listing_group_case_value_hotel_country_region_country_region_criterion | TEXT | Ad group criterion listing group case value hotel country region country region criterion | The Geo Target Constant resource name. | google_ads; |
| ad_group_criterion_listing_group_case_value_hotel_id_value | TEXT | Ad group criterion listing group case value hotel id value | String value of the hotel ID. | google_ads; |
| ad_group_criterion_listing_group_case_value_hotel_state_state_criterion | TEXT | Ad group criterion listing group case value hotel state state criterion | The Geo Target Constant resource name. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_bidding_category_country_code | TEXT | Ad group criterion listing group case value product bidding category country code | Two-letter upper-case country code of the product bidding category. It must match the campaign.shopping_setting.sales_country field. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_bidding_category_id | NUMERIC | Ad group criterion listing group case value product bidding category id | ID of the product bidding category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436 | google_ads; |
| ad_group_criterion_listing_group_case_value_product_bidding_category_level | TEXT | Ad group criterion listing group case value product bidding category level | Level of the product bidding category. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_brand_value | TEXT | Ad group criterion listing group case value product brand value | String value of the product brand. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_channel_channel | TEXT | Ad group criterion listing group case value product channel channel | Value of the locality. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_channel_exclusivity_channel_exclusivity | TEXT | Ad group criterion listing group case value product channel exclusivity channel exclusivity | Value of the availability. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_condition_condition | TEXT | Ad group criterion listing group case value product condition condition | Value of the condition. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_custom_attribute_index | TEXT | Ad group criterion listing group case value product custom attribute index | Indicates the index of the custom attribute. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_custom_attribute_value | TEXT | Ad group criterion listing group case value product custom attribute value | String value of the product custom attribute. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_item_id_value | TEXT | Ad group criterion listing group case value product item id value | Value of the id. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_type_level | TEXT | Ad group criterion listing group case value product type level | Level of the type. | google_ads; |
| ad_group_criterion_listing_group_case_value_product_type_value | TEXT | Ad group criterion listing group case value product type value | Value of the type. | google_ads; |
| ad_group_criterion_listing_group_parent_ad_group_criterion | TEXT | Ad group criterion listing group parent ad group criterion | Resource name of ad group criterion which is the parent listing group subdivision. Null for the root group. | google_ads; |
| ad_group_criterion_listing_group_type | TEXT | Ad group criterion listing group type | Type of the listing group. | google_ads; |
| ad_group_criterion_mobile_app_category_mobile_app_category_constant | TEXT | Ad group criterion mobile app category mobile app category constant | The mobile app category constant resource name. | google_ads; |
| ad_group_criterion_mobile_application_app_id | TEXT | Ad group criterion mobile application app id | A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations. | google_ads; |
| ad_group_criterion_mobile_application_name | TEXT | Ad group criterion mobile application name | Name of this mobile application. | google_ads; |
| ad_group_criterion_parental_status_type | TEXT | Ad group criterion parental status type | Type of the parental status. | google_ads; |
| ad_group_criterion_percent_cpc_bid_micros | NUMERIC | Ad group criterion percent cpc bid micros | The CPC bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction]. | google_ads; |
| ad_group_criterion_placement_url | TEXT | Ad group criterion placement url | URL of the placement. For example, "http://www.domain.com". | google_ads; |
| ad_group_criterion_resource_name | TEXT | Ad group criterion resource name | The resource name of the ad group criterion. Ad group criterion resource names have the form: customers/{customer_id}/adGroupCriteria/{ad_group_id}~{criterion_id} | google_ads; |
| ad_group_criterion_topic_path | TEXT | Ad group criterion topic path | The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category. | google_ads; |
| ad_group_criterion_type | TEXT | Ad group criterion type | The type of the criterion. | google_ads; |
| ad_group_criterion_user_interest_user_interest_category | TEXT | Ad group criterion user interest user interest category | The UserInterest resource name. | google_ads; |
| ad_group_criterion_user_list_user_list | TEXT | Ad group criterion user list user list | The User List resource name. | google_ads; |
| ad_group_criterion_webpage_conditions | TEXT | Ad group criterion webpage conditions | Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| ad_group_criterion_webpage_coverage_percentage | NUMERIC | Ad group criterion webpage coverage percentage | Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only. | google_ads; |
| ad_group_criterion_webpage_criterion_name | TEXT | Ad group criterion webpage criterion name | The name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| ad_group_criterion_webpage_sample_sample_urls | TEXT | Ad group criterion webpage sample sample urls | Webpage sample urls | google_ads; |
| ad_group_criterion_youtube_channel_channel_id | TEXT | Ad group criterion youtube channel channel id | The YouTube uploader channel id or the channel code of a YouTube channel. | google_ads; |
| ad_group_criterion_youtube_video_video_id | TEXT | Ad group criterion youtube video video id | YouTube video id as it appears on the YouTube watch page. | google_ads; |
| ad_group_effective_cpc_bid_micros | NUMERIC | Ad group effective cpc bid micros | Value will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null. | google_ads; |
| ad_group_excluded_parent_asset_field_types | TEXT | Ad group excluded parent asset field types | The asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels. | google_ads; |
| ad_group_explorer_auto_optimizer_setting_opt_in | BOOLEAN | Ad group explorer auto optimizer setting opt in | Indicates whether the optimizer is turned on. | google_ads; |
| ad_group_id | TEXT | Ad group id | The ID of the ad group. | google_ads; apple_search_ads; bing; pinterest; search_ads; tiktok; |
| ad_group_labels | TEXT | Ad group labels | The resource names of labels attached to this ad group. | google_ads; search_ads; |
| ad_group_name | TEXT | Ad group name | The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. | google_ads; apple_search_ads; bing; pinterest; tiktok; |
| ad_group_percent_cpc_bid_micros | NUMERIC | Ad group percent cpc bid micros | The percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction]. | google_ads; |
| ad_group_resource_name | TEXT | Ad group resource name | The resource name of the ad group. Ad group resource names have the form: customers/{customer_id}/adGroups/{ad_group_id} | google_ads; |
| ad_group_status | TEXT | Ad group status | The status of the ad group. | google_ads; apple_search_ads; pinterest; search_ads; |
| ad_group_target_cpa_micros | NUMERIC | Ad group target cpa micros | The target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored. | google_ads; |
| ad_group_target_cpm_micros | NUMERIC | Ad group target cpm micros | Average amount in micros that the advertiser is willing to pay for every thousand times the ad is shown. | google_ads; |
| ad_group_target_roas | NUMERIC | Ad group target roas | The target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored. | google_ads; |
| ad_group_type | TEXT | Ad group type | The type of the ad group. | google_ads; search_ads; |
| ad_hotel_ad | TEXT | Ad hotel ad | Details pertaining to a hotel ad. | google_ads; |
| ad_image_ad_image_url | TEXT | Ad image ad image url | URL of the full size image. | google_ads; |
| ad_image_ad_media_file | TEXT | Ad image ad media file | The MediaFile resource to use for the image. | google_ads; |
| ad_image_ad_mime_type | TEXT | Ad image ad mime type | The mime type of the image. | google_ads; |
| ad_image_ad_name | TEXT | Ad image ad name | The name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty. | google_ads; |
| ad_image_ad_pixel_height | NUMERIC | Ad image ad pixel height | Height in pixels of the full size image. | google_ads; |
| ad_image_ad_pixel_width | NUMERIC | Ad image ad pixel width | Width in pixels of the full size image. | google_ads; |
| ad_image_ad_preview_image_url | TEXT | Ad image ad preview image url | URL of the preview size image. | google_ads; |
| ad_image_ad_preview_pixel_height | NUMERIC | Ad image ad preview pixel height | Height in pixels of the preview size image. | google_ads; |
| ad_image_ad_preview_pixel_width | NUMERIC | Ad image ad preview pixel width | Width in pixels of the preview size image. | google_ads; |
| ad_legacy_app_install_ad | TEXT | Ad legacy app install ad | Details pertaining to a legacy app install ad. | google_ads; |
| ad_legacy_responsive_display_ad_accent_color | TEXT | Ad legacy responsive display ad accent color | The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. | google_ads; |
| ad_legacy_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad legacy responsive display ad allow flexible color | Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. | google_ads; |
| ad_legacy_responsive_display_ad_business_name | TEXT | Ad legacy responsive display ad business name | The business name in the ad. | google_ads; |
| ad_legacy_responsive_display_ad_call_to_action_text | TEXT | Ad legacy responsive display ad call to action text | The call-to-action text for the ad. | google_ads; |
| ad_legacy_responsive_display_ad_description | TEXT | Ad legacy responsive display ad description | The description of the ad. | google_ads; |
| ad_legacy_responsive_display_ad_format_setting | TEXT | Ad legacy responsive display ad format setting | Specifies which format the ad will be served in. Default is ALL_FORMATS. | google_ads; |
| ad_legacy_responsive_display_ad_logo_image | TEXT | Ad legacy responsive display ad logo image | The MediaFile resource name of the logo image used in the ad. | google_ads; |
| ad_legacy_responsive_display_ad_long_headline | TEXT | Ad legacy responsive display ad long headline | The long version of the ad's headline. | google_ads; |
| ad_legacy_responsive_display_ad_main_color | TEXT | Ad legacy responsive display ad main color | The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. | google_ads; |
| ad_legacy_responsive_display_ad_marketing_image | TEXT | Ad legacy responsive display ad marketing image | The MediaFile resource name of the marketing image used in the ad. | google_ads; |
| ad_legacy_responsive_display_ad_price_prefix | TEXT | Ad legacy responsive display ad price prefix | Prefix before price. For example, 'as low as'. | google_ads; |
| ad_legacy_responsive_display_ad_promo_text | TEXT | Ad legacy responsive display ad promo text | Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. | google_ads; |
| ad_legacy_responsive_display_ad_short_headline | TEXT | Ad legacy responsive display ad short headline | The short version of the ad's headline. | google_ads; |
| ad_legacy_responsive_display_ad_square_logo_image | TEXT | Ad legacy responsive display ad square logo image | The MediaFile resource name of the square logo image used in the ad. | google_ads; |
| ad_legacy_responsive_display_ad_square_marketing_image | TEXT | Ad legacy responsive display ad square marketing image | The MediaFile resource name of the square marketing image used in the ad. | google_ads; |
| ad_local_ad_call_to_actions | TEXT | Ad local ad call to actions | List of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified. | google_ads; |
| ad_local_ad_descriptions | TEXT | Ad local ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified. | google_ads; |
| ad_local_ad_headlines | TEXT | Ad local ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified. | google_ads; |
| ad_local_ad_logo_images | TEXT | Ad local ad logo images | List of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified. | google_ads; |
| ad_local_ad_logo_images_asset | TEXT | Ad local ad logo images asset | The Asset resource name of this image. | google_ads; |
| ad_local_ad_marketing_images | TEXT | Ad local ad marketing images | List of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified. | google_ads; |
| ad_local_ad_marketing_images_asset | TEXT | Ad local ad marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_local_ad_path1 | TEXT | Ad local ad path1 | First part of optional text that can be appended to the URL in the ad. | google_ads; |
| ad_local_ad_path2 | TEXT | Ad local ad path2 | Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set. | google_ads; |
| ad_local_ad_videos | TEXT | Ad local ad videos | List of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified. | google_ads; |
| ad_local_ad_videos_asset | TEXT | Ad local ad videos asset | The Asset resource name of this video. | google_ads; |
| ad_network_type | TEXT | Ad network type | Ad network type. | google_ads; |
| ad_network_type1 | TEXT | Ad network type1 | Ad network type. | google_ads; |
| ad_network_type2 | TEXT | Ad network type2 | Ad network type. | google_ads; |
| ad_resource_name | TEXT | Ad resource name | The resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id} | google_ads; |
| ad_responsive_display_ad_accent_color | TEXT | Ad responsive display ad accent color | The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. | google_ads; |
| ad_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad responsive display ad allow flexible color | Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. | google_ads; |
| ad_responsive_display_ad_business_name | TEXT | Ad responsive display ad business name | The advertiser/brand name. Maximum display width is 25. | google_ads; |
| ad_responsive_display_ad_call_to_action_text | TEXT | Ad responsive display ad call to action text | The call-to-action text for the ad. Maximum display width is 30. | google_ads; |
| ad_responsive_display_ad_control_spec_enable_asset_enhancements | BOOLEAN | Ad responsive display ad control spec enable asset enhancements | Whether the advertiser has opted into the asset enhancements feature. | google_ads; |
| ad_responsive_display_ad_control_spec_enable_autogen_video | BOOLEAN | Ad responsive display ad control spec enable autogen video | Whether the advertiser has opted into auto-gen video feature. | google_ads; |
| ad_responsive_display_ad_descriptions | TEXT | Ad responsive display ad descriptions | Descriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified. | google_ads; |
| ad_responsive_display_ad_format_setting | TEXT | Ad responsive display ad format setting | Specifies which format the ad will be served in. Default is ALL_FORMATS. | google_ads; |
| ad_responsive_display_ad_headlines | TEXT | Ad responsive display ad headlines | Short format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified. | google_ads; |
| ad_responsive_display_ad_logo_images | TEXT | Ad responsive display ad logo images | Logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5. | google_ads; |
| ad_responsive_display_ad_logo_images_asset | TEXT | Ad responsive display ad logo images asset | The Asset resource name of this image. | google_ads; |
| ad_responsive_display_ad_long_headline | TEXT | Ad responsive display ad long headline | A required long format headline. The maximum length is 90 characters. | google_ads; |
| ad_responsive_display_ad_main_color | TEXT | Ad responsive display ad main color | The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. | google_ads; |
| ad_responsive_display_ad_marketing_images | TEXT | Ad responsive display ad marketing images | Marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15. | google_ads; |
| ad_responsive_display_ad_marketing_images_asset | TEXT | Ad responsive display ad marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_responsive_display_ad_price_prefix | TEXT | Ad responsive display ad price prefix | Prefix before price. For example, 'as low as'. | google_ads; |
| ad_responsive_display_ad_promo_text | TEXT | Ad responsive display ad promo text | Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. | google_ads; |
| ad_responsive_display_ad_square_logo_images | TEXT | Ad responsive display ad square logo images | Square logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5. | google_ads; |
| ad_responsive_display_ad_square_logo_images_asset | TEXT | Ad responsive display ad square logo images asset | The Asset resource name of this image. | google_ads; |
| ad_responsive_display_ad_square_marketing_images | TEXT | Ad responsive display ad square marketing images | Square marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15. | google_ads; |
| ad_responsive_display_ad_square_marketing_images_asset | TEXT | Ad responsive display ad square marketing images asset | The Asset resource name of this image. | google_ads; |
| ad_responsive_display_ad_youtube_videos | TEXT | Ad responsive display ad youtube videos | Optional YouTube videos for the ad. A maximum of 5 videos can be specified. | google_ads; |
| ad_responsive_display_ad_youtube_videos_asset | TEXT | Ad responsive display ad youtube videos asset | The Asset resource name of this video. | google_ads; |
| ad_responsive_search_ad_descriptions | TEXT | Ad responsive search ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. | google_ads; |
| ad_responsive_search_ad_headlines | TEXT | Ad responsive search ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. | google_ads; |
| ad_responsive_search_ad_path1 | TEXT | Ad responsive search ad path1 | First part of text that can be appended to the URL in the ad. | google_ads; |
| ad_responsive_search_ad_path2 | TEXT | Ad responsive search ad path2 | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. | google_ads; |
| ad_rotation_mode | TEXT | Ad rotation mode | The ad rotation mode of the ad group. | google_ads; |
| ad_schedule_day_of_week | TEXT | Ad schedule day of week | Day of the week the schedule applies to. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| ad_schedule_end_hour | NUMERIC | Ad schedule end hour | Ending hour in 24 hour time; 24 signifies end of the day. This field must be between 0 and 24, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| ad_schedule_end_minute | TEXT | Ad schedule end minute | Minutes after the end hour at which this schedule ends. The schedule is exclusive of the end minute. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| ad_schedule_start_hour | NUMERIC | Ad schedule start hour | Starting hour in 24 hour time. This field must be between 0 and 23, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| ad_schedule_start_minute | TEXT | Ad schedule start minute | Minutes after the start hour at which this schedule starts. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| ad_serving_optimization_status | TEXT | Ad serving optimization status | The ad serving optimization status of the campaign. | google_ads; |
| ad_shopping_comparison_listing_ad_headline | TEXT | Ad shopping comparison listing ad headline | Headline of the ad. This field is required. Allowed length is between 25 and 45 characters. | google_ads; |
| ad_shopping_product_ad | TEXT | Ad shopping product ad | Details pertaining to a Shopping product ad. | google_ads; |
| ad_shopping_smart_ad | TEXT | Ad shopping smart ad | Details pertaining to a Smart Shopping ad. | google_ads; |
| ad_smart_campaign_ad_descriptions | TEXT | Ad smart campaign ad descriptions | List of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets. | google_ads; |
| ad_smart_campaign_ad_headlines | TEXT | Ad smart campaign ad headlines | List of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets. | google_ads; |
| ad_strength | TEXT | Ad strength | Overall ad strength for this ad group ad. | google_ads; |
| ad_system_managed_resource_source | TEXT | Ad system managed resource source | If this ad is system managed, then this field will indicate the source. This field is read-only. | google_ads; |
| ad_text_ad_description1 | TEXT | Ad text ad description1 | The first line of the ad's description. | google_ads; |
| ad_text_ad_description2 | TEXT | Ad text ad description2 | The second line of the ad's description. | google_ads; |
| ad_text_ad_headline | TEXT | Ad text ad headline | The headline of the ad. | google_ads; |
| ad_tracking_url_template | TEXT | Ad tracking url template | The URL template for constructing a tracking URL. | google_ads; |
| ad_type | TEXT | Ad type | The type of ad. | google_ads; appsflyer; cm360; search_ads; yahoo_japan; |
| ad_url_collections | TEXT | Ad url collections | Additional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad. | google_ads; |
| ad_url_custom_parameters | TEXT | Ad url custom parameters | The list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations. | google_ads; |
| ad_video_ad_bumper_companion_banner_asset | TEXT | Ad video ad bumper companion banner asset | The Asset resource name of this image. | google_ads; |
| ad_video_ad_in_feed_description1 | TEXT | Ad video ad in feed description1 | First text line for the ad. | google_ads; |
| ad_video_ad_in_feed_description2 | TEXT | Ad video ad in feed description2 | Second text line for the ad. | google_ads; |
| ad_video_ad_in_feed_headline | TEXT | Ad video ad in feed headline | The headline of the ad. | google_ads; |
| ad_video_ad_in_feed_thumbnail | TEXT | Ad video ad in feed thumbnail | Video thumbnail image to use. | google_ads; |
| ad_video_ad_in_stream_action_button_label | TEXT | Ad video ad in stream action button label | Label on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise. | google_ads; |
| ad_video_ad_in_stream_action_headline | TEXT | Ad video ad in stream action headline | Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button. | google_ads; |
| ad_video_ad_in_stream_companion_banner_asset | TEXT | Ad video ad in stream companion banner asset | The Asset resource name of this image. | google_ads; |
| ad_video_ad_non_skippable_action_button_label | TEXT | Ad video ad non skippable action button label | Label on the "Call To Action" button taking the user to the video ad's final URL. | google_ads; |
| ad_video_ad_non_skippable_action_headline | TEXT | Ad video ad non skippable action headline | Additional text displayed with the "Call To Action" button to give context and encourage clicking on the button. | google_ads; |
| ad_video_ad_non_skippable_companion_banner_asset | TEXT | Ad video ad non skippable companion banner asset | The Asset resource name of this image. | google_ads; |
| ad_video_ad_out_stream_description | TEXT | Ad video ad out stream description | The description line. | google_ads; |
| ad_video_ad_out_stream_headline | TEXT | Ad video ad out stream headline | The headline of the ad. | google_ads; |
| ad_video_ad_video_asset | TEXT | Ad video ad video asset | The Asset resource name of this video. | google_ads; |
| ad_video_responsive_ad_breadcrumb1 | TEXT | Ad video responsive ad breadcrumb1 | First part of text that appears in the ad with the displayed URL. | google_ads; |
| ad_video_responsive_ad_breadcrumb2 | TEXT | Ad video responsive ad breadcrumb2 | Second part of text that appears in the ad with the displayed URL. | google_ads; |
| ad_video_responsive_ad_call_to_actions | TEXT | Ad video responsive ad call to actions | List of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported. | google_ads; |
| ad_video_responsive_ad_companion_banners | TEXT | Ad video responsive ad companion banners | List of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported. | google_ads; |
| ad_video_responsive_ad_companion_banners_asset | TEXT | Ad video responsive ad companion banners asset | The Asset resource name of this image. | google_ads; |
| ad_video_responsive_ad_descriptions | TEXT | Ad video responsive ad descriptions | List of text assets used for the description. Currently, only a single value for the description is supported. | google_ads; |
| ad_video_responsive_ad_headlines | TEXT | Ad video responsive ad headlines | List of text assets used for the short headline, for example, the "Call To Action" banner. Currently, only a single value for the short headline is supported. | google_ads; |
| ad_video_responsive_ad_long_headlines | TEXT | Ad video responsive ad long headlines | List of text assets used for the long headline. Currently, only a single value for the long headline is supported. | google_ads; |
| ad_video_responsive_ad_videos | TEXT | Ad video responsive ad videos | List of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported. | google_ads; |
| ad_video_responsive_ad_videos_asset | TEXT | Ad video responsive ad videos asset | The Asset resource name of this video. | google_ads; |
| advertising_channel_sub_type | TEXT | Advertising channel sub type | Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed. | google_ads; |
| advertising_channel_type | TEXT | Advertising channel type | The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed. | google_ads; |
| age_range_type | TEXT | Age range type | Type of the age range. | google_ads; |
| age_range_view_resource_name | TEXT | Age range view resource name | The resource name of the age range view. Age range view resource names have the form: customers/{customer_id}/ageRangeViews/{ad_group_id}~{criterion_id} | google_ads; |
| aggregator_id | NUMERIC | Aggregator id | Aggregator ID of the product. | google_ads; |
| all_conversion_rate | NUMERIC | All conversion rate | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. | google_ads; bing; |
| all_conversion_value | NUMERIC | All conversion value | The value of all conversions. | google_ads; |
| all_conversions | NUMERIC | All conversions | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. | google_ads; bing; |
| all_conversions_by_conversion_date | NUMERIC | All conversions by conversion date | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. | google_ads; |
| all_conversions_from_click_to_call | NUMERIC | All conversions from click to call | The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. | google_ads; |
| all_conversions_from_directions | NUMERIC | All conversions from directions | The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only. | google_ads; |
| all_conversions_from_interactions_rate | NUMERIC | All conversions from interactions rate | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. | google_ads; |
| all_conversions_from_interactions_value_per_interaction | NUMERIC | All conversions from interactions value per interaction | The value of all conversions from interactions divided by the total number of interactions. | google_ads; |
| NUMERIC | All conversions from menu | The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only. | google_ads; |
| all_conversions_from_order | NUMERIC | All conversions from order | The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. | google_ads; |
| all_conversions_from_other_engagement | NUMERIC | All conversions from other engagement | The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. | google_ads; |
| all_conversions_from_store_visit | NUMERIC | All conversions from store visit | Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. | google_ads; |
| all_conversions_from_store_website | NUMERIC | All conversions from store website | The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only. | google_ads; |
| all_conversions_value | NUMERIC | All conversions value | The value of all conversions. | google_ads; |
| all_conversions_value_by_conversion_date | NUMERIC | All conversions value by conversion date | The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. | google_ads; |
| all_conversions_value_per_cost | NUMERIC | All conversions value per cost | The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). | google_ads; |
| amount | NUMERIC | Amount | The amount of the budget for the selected date range, in the local currency for the account. | google_ads; stripe; |
| amount_micros | NUMERIC | Amount micros | The amount of the budget for the selected date range, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. | google_ads; |
| app_campaign_setting_app_id | TEXT | App campaign setting app id | A string that uniquely identifies a mobile application. | google_ads; |
| app_campaign_setting_app_store | TEXT | App campaign setting app store | The application store that distributes this specific app. | google_ads; |
| app_campaign_setting_bidding_strategy_goal_type | TEXT | App campaign setting bidding strategy goal type | Represents the goal which the bidding strategy of this app campaign should optimize towards. | google_ads; |
| app_payment_model_type | TEXT | App payment model type | Type of the app payment model. | google_ads; |
| approval_status | TEXT | Approval status | Approval status of the criterion. | google_ads; |
| asset_interaction_target_asset | TEXT | Asset interaction target asset | The asset resource name. | google_ads; |
| asset_interaction_target_interaction_on_this_asset | BOOLEAN | Asset interaction target interaction on this asset | Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. | google_ads; |
| auction_insight_domain | TEXT | Auction insight domain | Domain (visible URL) of a participant in the Auction Insights report. | google_ads; |
| auction_insight_search_absolute_top_impression_percentage | NUMERIC | Auction insight search absolute top impression percentage | This metric is part of the Auction Insights report, and tells how often the ads of another participant showed as the very first ad above the organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. | google_ads; |
| auction_insight_search_impression_share | NUMERIC | Auction insight search impression share | This metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. | google_ads; |
| auction_insight_search_outranking_share | NUMERIC | Auction insight search outranking share | This metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. | google_ads; |
| auction_insight_search_overlap_rate | NUMERIC | Auction insight search overlap rate | This metric is part of the Auction Insights report, and tells how often another participant's ad received an impression when your ad also received an impression. This metric is not publicly available. | google_ads; |
| auction_insight_search_position_above_rate | NUMERIC | Auction insight search position above rate | This metric is part of the Auction Insights report, and tells how often another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available. | google_ads; |
| auction_insight_search_top_impression_percentage | NUMERIC | Auction insight search top impression percentage | This metric is part of the Auction Insights report, and tells how often the ads of another participant showed above the organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. | google_ads; |
| audience_audience | TEXT | Audience audience | The Audience resource name. | google_ads; |
| audience_description | TEXT | Audience description | Description of this audience. | google_ads; |
| audience_dimensions | TEXT | Audience dimensions | Positive dimensions specifying the audience composition. | google_ads; |
| audience_dimensions_audience_segments_segments_custom_audience_custom_audience | TEXT | Audience dimensions audience segments segments custom audience custom audience | The custom audience resource. | google_ads; |
| audience_dimensions_audience_segments_segments_detailed_demographic_detailed_demographic | TEXT | Audience dimensions audience segments segments detailed demographic detailed demographic | The detailed demographic resource. | google_ads; |
| audience_dimensions_audience_segments_segments_life_event_life_event | TEXT | Audience dimensions audience segments segments life event life event | The life event resource. | google_ads; |
| audience_dimensions_audience_segments_segments_user_interest_user_interest_category | TEXT | Audience dimensions audience segments segments user interest user interest category | The user interest resource. | google_ads; |
| audience_dimensions_audience_segments_segments_user_list_user_list | TEXT | Audience dimensions audience segments segments user list user list | The user list resource. | google_ads; |
| audience_exclusion_dimension | TEXT | Audience exclusion dimension | Negative dimension specifying the audience composition. | google_ads; |
| audience_exclusion_dimension_exclusions_user_list_user_list | TEXT | Audience exclusion dimension exclusions user list user list | The user list resource. | google_ads; |
| audience_id | TEXT | Audience id | ID of the audience. | google_ads; googleanalytics4; |
| audience_name | TEXT | Audience name | Required. Name of the audience. It should be unique across all audiences. It must have a minimum length of 1 and maximum length of 255. | google_ads; googleanalytics4; |
| audience_resource_name | TEXT | Audience resource name | The resource name of the audience. Audience names have the form: customers/{customer_id}/audiences/{audience_id} | google_ads; |
| audience_setting_use_audience_grouped | BOOLEAN | Audience setting use audience grouped | If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead. | google_ads; |
| audience_status | TEXT | Audience status | Status of this audience. Indicates whether the audience is enabled or removed. | google_ads; |
| auto_tagging_enabled | BOOLEAN | Auto tagging enabled | Whether auto-tagging is enabled for the customer. | google_ads; |
| availabilities | TEXT | Availabilities | Availability information of the user interest. | google_ads; |
| average_cost | NUMERIC | Average cost | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. | google_ads; |
| average_cpc | NUMERIC | Average cpc | The total cost of all clicks divided by the total number of clicks received. | google_ads; bing; |
| average_cpe | NUMERIC | Average cpe | The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. | google_ads; |
| average_cpm | NUMERIC | Average cpm | Average cost-per-thousand impressions (CPM). | google_ads; bing; |
| average_cpv | NUMERIC | Average cpv | The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. | google_ads; |
| average_page_views | NUMERIC | Average page views | Average number of pages viewed per session. | google_ads; |
| average_pageviews | NUMERIC | Average pageviews | Average number of pages viewed per session. | google_ads; |
| average_time_on_site | NUMERIC | Average time on site | Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics. | google_ads; |
| base_ad_group | TEXT | Base ad group | For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only. | google_ads; |
| base_ad_group_id | TEXT | Base ad group id | For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only. | google_ads; |
| base_campaign | TEXT | Base campaign | The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only. | google_ads; |
| base_campaign_id | TEXT | Base campaign id | The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only. | google_ads; |
| basic_user_list_actions | TEXT | Basic user list actions | Actions associated with this user list. | google_ads; |
| benchmark_average_max_cpc | NUMERIC | Benchmark average max cpc | An indication of how other advertisers are bidding on similar products. | google_ads; |
| bid_modifier | NUMERIC | Bid modifier | The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. | google_ads; |
| biddable_app_install_conversions | NUMERIC | Biddable app install conversions | Number of app installs. | google_ads; |
| biddable_app_post_install_conversions | NUMERIC | Biddable app post install conversions | Number of in-app actions. | google_ads; |
| bidding_strategy | TEXT | Bidding strategy | Portfolio bidding strategy used by campaign. | google_ads; |
| bidding_strategy_campaign_count | NUMERIC | Bidding strategy campaign count | The number of campaigns attached to this bidding strategy. This field is read-only. | google_ads; |
| bidding_strategy_currency_code | TEXT | Bidding strategy currency code | The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy. | google_ads; |
| bidding_strategy_effective_currency_code | TEXT | Bidding strategy effective currency code | The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only. | google_ads; |
| bidding_strategy_enhanced_cpc | TEXT | Bidding strategy enhanced cpc | A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. | google_ads; |
| bidding_strategy_id | TEXT | Bidding strategy id | Portfolio bidding strategy used by campaign. | google_ads; |
| bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy maximize conversion value cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. | google_ads; |
| bidding_strategy_maximize_conversion_value_cpc_bid_floor_micros | NUMERIC | Bidding strategy maximize conversion value cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. | google_ads; |
| bidding_strategy_maximize_conversion_value_target_roas | NUMERIC | Bidding strategy maximize conversion value target roas | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. | google_ads; |
| bidding_strategy_maximize_conversions_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy maximize conversions cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. | google_ads; |
| bidding_strategy_maximize_conversions_cpc_bid_floor_micros | NUMERIC | Bidding strategy maximize conversions cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. | google_ads; |
| bidding_strategy_maximize_conversions_target_cpa_micros | NUMERIC | Bidding strategy maximize conversions target cpa micros | The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget. | google_ads; |
| bidding_strategy_name | TEXT | Bidding strategy name | The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed). | google_ads; |
| bidding_strategy_non_removed_campaign_count | NUMERIC | Bidding strategy non removed campaign count | The number of non-removed campaigns attached to this bidding strategy. This field is read-only. | google_ads; |
| bidding_strategy_resource_name | TEXT | Bidding strategy resource name | The resource name of the bidding strategy. Bidding strategy resource names have the form: customers/{customer_id}/biddingStrategies/{bidding_strategy_id} | google_ads; |
| bidding_strategy_source | TEXT | Bidding strategy source | The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only. | google_ads; |
| bidding_strategy_status | TEXT | Bidding strategy status | The status of the bidding strategy. This field is read-only. | google_ads; |
| bidding_strategy_system_status | TEXT | Bidding strategy system status | The system status of the campaign's bidding strategy. | google_ads; |
| bidding_strategy_target_cpa_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target cpa cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| bidding_strategy_target_cpa_cpc_bid_floor_micros | NUMERIC | Bidding strategy target cpa cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| bidding_strategy_target_cpa_target_cpa_micros | NUMERIC | Bidding strategy target cpa target cpa micros | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. | google_ads; |
| bidding_strategy_target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target impression share cpc bid ceiling micros | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. | google_ads; |
| bidding_strategy_target_impression_share_location | TEXT | Bidding strategy target impression share location | The targeted location on the search results page. | google_ads; |
| bidding_strategy_target_impression_share_location_fraction_micros | NUMERIC | Bidding strategy target impression share location fraction micros | The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. | google_ads; |
| bidding_strategy_target_roas_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target roas cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| bidding_strategy_target_roas_cpc_bid_floor_micros | NUMERIC | Bidding strategy target roas cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| bidding_strategy_target_roas_target_roas | NUMERIC | Bidding strategy target roas target roas | Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. | google_ads; |
| bidding_strategy_target_spend_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target spend cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. | google_ads; |
| bidding_strategy_target_spend_target_spend_micros | NUMERIC | Bidding strategy target spend target spend micros | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. | google_ads; |
| bidding_strategy_type | TEXT | Bidding strategy type | The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only. | google_ads; |
| bounce_rate | NUMERIC | Bounce rate | Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics. | google_ads; googleanalytics4; |
| brand | TEXT | Brand | Brand of the product. | google_ads; |
| budget_amount | NUMERIC | Budget amount | The amount of the budget for the selected date range, in the local currency for the account. | google_ads; |
| budget_campaign_association_status_campaign | TEXT | Budget campaign association status campaign | The campaign resource name. | google_ads; |
| budget_campaign_association_status_status | TEXT | Budget campaign association status status | Budget campaign association status. | google_ads; |
| budget_id | TEXT | Budget id | The budget of the campaign. | google_ads; |
| call_reporting_setting_call_conversion_action | TEXT | Call reporting setting call conversion action | Customer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true. | google_ads; |
| call_reporting_setting_call_conversion_reporting_enabled | BOOLEAN | Call reporting setting call conversion reporting enabled | Whether to enable call conversion reporting. | google_ads; |
| call_reporting_setting_call_reporting_enabled | BOOLEAN | Call reporting setting call reporting enabled | Enable reporting of phone call events by redirecting them through Google System. | google_ads; |
| campaign_accessible_bidding_strategy | TEXT | Campaign accessible bidding strategy | Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource. | google_ads; |
| campaign_ad_serving_optimization_status | TEXT | Campaign ad serving optimization status | The ad serving optimization status of the campaign. | google_ads; |
| campaign_app_campaign_setting_app_id | TEXT | Campaign app campaign setting app id | A string that uniquely identifies a mobile application. | google_ads; |
| campaign_app_campaign_setting_app_store | TEXT | Campaign app campaign setting app store | The application store that distributes this specific app. | google_ads; |
| campaign_app_campaign_setting_bidding_strategy_goal_type | TEXT | Campaign app campaign setting bidding strategy goal type | Represents the goal which the bidding strategy of this app campaign should optimize towards. | google_ads; |
| campaign_audience_setting_use_audience_grouped | BOOLEAN | Campaign audience setting use audience grouped | If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead. | google_ads; |
| campaign_audience_view_resource_name | TEXT | Campaign audience view resource name | The resource name of the campaign audience view. Campaign audience view resource names have the form: customers/{customer_id}/campaignAudienceViews/{campaign_id}~{criterion_id} | google_ads; |
| campaign_bidding_strategy_system_status | TEXT | Campaign bidding strategy system status | The system status of the campaign's bidding strategy. | google_ads; |
| campaign_budget | NUMERIC | Campaign budget | The budget of the campaign. | google_ads; amazon_ads; stackadapt; tiktok; trade_desk; |
| campaign_budget_delivery_method | TEXT | Campaign budget delivery method | The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation. | google_ads; |
| campaign_budget_id | TEXT | Campaign budget id | The ID of the campaign budget. A campaign budget is created using the CampaignBudgetService create operation and is assigned a budget ID. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results. | google_ads; dv360; |
| campaign_budget_name | TEXT | Campaign budget name | The name of the campaign budget. When creating a campaign budget through CampaignBudgetService, every explicitly shared campaign budget must have a non-null, non-empty name. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name. The length of this string must be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed). | google_ads; dv360; |
| campaign_budget_recommended_budget_estimated_change_weekly_clicks | NUMERIC | Campaign budget recommended budget estimated change weekly clicks | The estimated change in weekly clicks if the recommended budget is applied. This field is read-only. | google_ads; |
| campaign_budget_recommended_budget_estimated_change_weekly_cost_micros | NUMERIC | Campaign budget recommended budget estimated change weekly cost micros | The estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only. | google_ads; |
| campaign_budget_recommended_budget_estimated_change_weekly_interactions | NUMERIC | Campaign budget recommended budget estimated change weekly interactions | The estimated change in weekly interactions if the recommended budget is applied. This field is read-only. | google_ads; |
| campaign_budget_recommended_budget_estimated_change_weekly_views | NUMERIC | Campaign budget recommended budget estimated change weekly views | The estimated change in weekly views if the recommended budget is applied. This field is read-only. | google_ads; |
| campaign_budget_reference_count | NUMERIC | Campaign budget reference count | The number of campaigns actively using the budget. This field is read-only. | google_ads; |
| campaign_budget_resource_name | TEXT | Campaign budget resource name | The resource name of the campaign budget. Campaign budget resource names have the form: customers/{customer_id}/campaignBudgets/{campaign_budget_id} | google_ads; |
| campaign_budget_status | TEXT | Campaign budget status | The status of this campaign budget. This field is read-only. | google_ads; |
| campaign_budget_type | TEXT | Campaign budget type | The type of the campaign budget. | google_ads; amazon_ads; tiktok; |
| campaign_campaign_group | TEXT | Campaign campaign group | The campaign group this campaign belongs to. | google_ads; |
| campaign_commission_commission_rate_micros | NUMERIC | Campaign commission commission rate micros | Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%). | google_ads; |
| campaign_count | NUMERIC | Campaign count | The number of campaigns attached to this bidding strategy. This field is read-only. | google_ads; yahoo_japan; |
| campaign_criterion_ad_schedule_day_of_week | TEXT | Campaign criterion ad schedule day of week | Day of the week the schedule applies to. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| campaign_criterion_ad_schedule_end_hour | NUMERIC | Campaign criterion ad schedule end hour | Ending hour in 24 hour time; 24 signifies end of the day. This field must be between 0 and 24, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| campaign_criterion_ad_schedule_end_minute | TEXT | Campaign criterion ad schedule end minute | Minutes after the end hour at which this schedule ends. The schedule is exclusive of the end minute. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| campaign_criterion_ad_schedule_start_hour | NUMERIC | Campaign criterion ad schedule start hour | Starting hour in 24 hour time. This field must be between 0 and 23, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| campaign_criterion_ad_schedule_start_minute | TEXT | Campaign criterion ad schedule start minute | Minutes after the start hour at which this schedule starts. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| campaign_criterion_age_range_type | TEXT | Campaign criterion age range type | Type of the age range. | google_ads; |
| campaign_criterion_bid_modifier | NUMERIC | Campaign criterion bid modifier | The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type. | google_ads; |
| campaign_criterion_campaign | TEXT | Campaign criterion campaign | The campaign to which the criterion belongs. | google_ads; |
| campaign_criterion_carrier_carrier_constant | TEXT | Campaign criterion carrier carrier constant | The Carrier constant resource name. | google_ads; |
| campaign_criterion_combined_audience_combined_audience | TEXT | Campaign criterion combined audience combined audience | The CombinedAudience resource name. | google_ads; |
| campaign_criterion_content_label_type | TEXT | Campaign criterion content label type | Content label type, required for CREATE operations. | google_ads; |
| campaign_criterion_custom_affinity_custom_affinity | TEXT | Campaign criterion custom affinity custom affinity | The CustomInterest resource name. | google_ads; |
| campaign_criterion_custom_audience_custom_audience | TEXT | Campaign criterion custom audience custom audience | The CustomAudience resource name. | google_ads; |
| campaign_criterion_device_type | TEXT | Campaign criterion device type | Type of the device. | google_ads; |
| campaign_criterion_display_name | TEXT | Campaign criterion display name | The display name of the criterion. This field is ignored for mutates. | google_ads; |
| campaign_criterion_gender_type | TEXT | Campaign criterion gender type | Type of the gender. | google_ads; |
| campaign_criterion_income_range_type | TEXT | Campaign criterion income range type | Type of the income range. | google_ads; |
| campaign_criterion_ip_block_ip_address | TEXT | Campaign criterion ip block ip address | The IP address of this IP block. | google_ads; |
| campaign_criterion_keyword_match_type | TEXT | Campaign criterion keyword match type | The match type of the keyword. | google_ads; |
| campaign_criterion_keyword_theme_free_form_keyword_theme | TEXT | Campaign criterion keyword theme free form keyword theme | Free-form text to be matched to a Smart Campaign keyword theme constant on a best-effort basis. | google_ads; |
| campaign_criterion_keyword_theme_keyword_theme_constant | TEXT | Campaign criterion keyword theme keyword theme constant | The resource name of a Smart Campaign keyword theme constant. keywordThemeConstants/{keyword_theme_id}~{sub_keyword_theme_id} | google_ads; |
| campaign_criterion_language_language_constant | TEXT | Campaign criterion language language constant | The language constant resource name. | google_ads; |
| campaign_criterion_listing_scope_dimensions | TEXT | Campaign criterion listing scope dimensions | Scope of the campaign criterion. | google_ads; |
| campaign_criterion_listing_scope_dimensions_hotel_city_city_criterion | TEXT | Campaign criterion listing scope dimensions hotel city city criterion | The Geo Target Constant resource name. | google_ads; |
| campaign_criterion_listing_scope_dimensions_hotel_country_region_country_region_criterion | TEXT | Campaign criterion listing scope dimensions hotel country region country region criterion | The Geo Target Constant resource name. | google_ads; |
| campaign_criterion_listing_scope_dimensions_hotel_state_state_criterion | TEXT | Campaign criterion listing scope dimensions hotel state state criterion | The Geo Target Constant resource name. | google_ads; |
| campaign_criterion_location_geo_target_constant | TEXT | Campaign criterion location geo target constant | The geo target constant resource name. | google_ads; |
| campaign_criterion_location_group | TEXT | Campaign criterion location group | Location Group | google_ads; |
| campaign_criterion_location_group_feed | TEXT | Campaign criterion location group feed | Feed specifying locations for targeting. This is required and must be set in CREATE operations. | google_ads; |
| campaign_criterion_location_group_geo_target_constants | TEXT | Campaign criterion location group geo target constants | Geo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed. | google_ads; |
| campaign_criterion_mobile_app_category_mobile_app_category_constant | TEXT | Campaign criterion mobile app category mobile app category constant | The mobile app category constant resource name. | google_ads; |
| campaign_criterion_mobile_application_app_id | TEXT | Campaign criterion mobile application app id | A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations. | google_ads; |
| campaign_criterion_mobile_application_name | TEXT | Campaign criterion mobile application name | Name of this mobile application. | google_ads; |
| campaign_criterion_mobile_device_mobile_device_constant | TEXT | Campaign criterion mobile device mobile device constant | The mobile device constant resource name. | google_ads; |
| campaign_criterion_operating_system_version_operating_system_version_constant | TEXT | Campaign criterion operating system version operating system version constant | The operating system version constant resource name. | google_ads; |
| campaign_criterion_parental_status_type | TEXT | Campaign criterion parental status type | Type of the parental status. | google_ads; |
| campaign_criterion_placement_url | TEXT | Campaign criterion placement url | URL of the placement. For example, "http://www.domain.com". | google_ads; |
| campaign_criterion_proximity_address_city_name | TEXT | Campaign criterion proximity address city name | Name of the city. | google_ads; |
| campaign_criterion_proximity_address_country_code | TEXT | Campaign criterion proximity address country code | Country code. | google_ads; |
| campaign_criterion_proximity_address_postal_code | TEXT | Campaign criterion proximity address postal code | Postal code. | google_ads; |
| campaign_criterion_proximity_address_province_code | TEXT | Campaign criterion proximity address province code | Province or state code. | google_ads; |
| campaign_criterion_proximity_address_province_name | TEXT | Campaign criterion proximity address province name | Province or state name. | google_ads; |
| campaign_criterion_proximity_address_street_address | TEXT | Campaign criterion proximity address street address | Street address line 1. | google_ads; |
| campaign_criterion_proximity_geo_point_latitude_in_micro_degrees | NUMERIC | Campaign criterion proximity geo point latitude in micro degrees | Micro degrees for the latitude. | google_ads; |
| campaign_criterion_proximity_geo_point_longitude_in_micro_degrees | NUMERIC | Campaign criterion proximity geo point longitude in micro degrees | Micro degrees for the longitude. | google_ads; |
| campaign_criterion_proximity_radius | NUMERIC | Campaign criterion proximity radius | The radius of the proximity. | google_ads; |
| campaign_criterion_proximity_radius_units | TEXT | Campaign criterion proximity radius units | The unit of measurement of the radius. Default is KILOMETERS. | google_ads; |
| campaign_criterion_resource_name | TEXT | Campaign criterion resource name | The resource name of the campaign criterion. Campaign criterion resource names have the form: customers/{customer_id}/campaignCriteria/{campaign_id}~{criterion_id} | google_ads; |
| campaign_criterion_status | TEXT | Campaign criterion status | The status of the criterion. | google_ads; |
| campaign_criterion_topic_path | TEXT | Campaign criterion topic path | The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category. | google_ads; |
| campaign_criterion_topic_topic_constant | TEXT | Campaign criterion topic topic constant | The Topic Constant resource name. | google_ads; |
| campaign_criterion_user_interest_user_interest_category | TEXT | Campaign criterion user interest user interest category | The UserInterest resource name. | google_ads; |
| campaign_criterion_user_list_user_list | TEXT | Campaign criterion user list user list | The User List resource name. | google_ads; |
| campaign_criterion_webpage_conditions | TEXT | Campaign criterion webpage conditions | Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| campaign_criterion_webpage_coverage_percentage | NUMERIC | Campaign criterion webpage coverage percentage | Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only. | google_ads; |
| campaign_criterion_webpage_criterion_name | TEXT | Campaign criterion webpage criterion name | The name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| campaign_criterion_webpage_sample_sample_urls | TEXT | Campaign criterion webpage sample sample urls | Webpage sample urls | google_ads; |
| campaign_criterion_youtube_channel_channel_id | TEXT | Campaign criterion youtube channel channel id | The YouTube uploader channel id or the channel code of a YouTube channel. | google_ads; |
| campaign_criterion_youtube_video_video_id | TEXT | Campaign criterion youtube video video id | YouTube video id as it appears on the YouTube watch page. | google_ads; |
| campaign_dynamic_search_ads_setting_domain_name | TEXT | Campaign dynamic search ads setting domain name | Required. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com". | google_ads; |
| campaign_dynamic_search_ads_setting_feeds | TEXT | Campaign dynamic search ads setting feeds | The list of page feeds associated with the campaign. | google_ads; |
| campaign_dynamic_search_ads_setting_language_code | TEXT | Campaign dynamic search ads setting language code | Required. The language code specifying the language of the domain, for example, "en". | google_ads; |
| campaign_dynamic_search_ads_setting_use_supplied_urls_only | BOOLEAN | Campaign dynamic search ads setting use supplied urls only | Whether the campaign uses advertiser supplied URLs exclusively. | google_ads; |
| campaign_excluded_parent_asset_field_types | TEXT | Campaign excluded parent asset field types | The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level. | google_ads; |
| campaign_frequency_caps | TEXT | Campaign frequency caps | A list that limits how often each user will see this campaign's ads. | google_ads; |
| campaign_geo_target_type_setting_negative_geo_target_type | TEXT | Campaign geo target type setting negative geo target type | The setting used for negative geotargeting in this particular campaign. | google_ads; |
| campaign_geo_target_type_setting_positive_geo_target_type | TEXT | Campaign geo target type setting positive geo target type | The setting used for positive geotargeting in this particular campaign. | google_ads; |
| campaign_group | TEXT | Campaign group | The campaign group this campaign belongs to. | google_ads; |
| campaign_hotel_setting_hotel_center_id | NUMERIC | Campaign hotel setting hotel center id | The linked Hotel Center account. | google_ads; |
| campaign_labels | TEXT | Campaign labels | The resource names of labels attached to this campaign. | google_ads; search_ads; yahoo_japan; |
| campaign_local_campaign_setting_location_source_type | TEXT | Campaign local campaign setting location source type | The location source type for this local campaign. | google_ads; |
| campaign_local_services_campaign_settings_category_bids | TEXT | Campaign local services campaign settings category bids | Categorical level bids associated with MANUAL_CPA bidding strategy. | google_ads; |
| campaign_manual_cpa | TEXT | Campaign manual cpa | Standard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns. | google_ads; |
| campaign_manual_cpc_enhanced_cpc_enabled | BOOLEAN | Campaign manual cpc enhanced cpc enabled | Whether bids are to be enhanced based on conversion optimizer data. | google_ads; |
| campaign_manual_cpm | TEXT | Campaign manual cpm | Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions. | google_ads; |
| campaign_manual_cpv | TEXT | Campaign manual cpv | A bidding strategy that pays a configurable amount per video view. | google_ads; |
| campaign_maximize_conversions_target_cpa_micros | NUMERIC | Campaign maximize conversions target cpa micros | The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget. | google_ads; |
| campaign_name | TEXT | Campaign name | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. | google_ads; dragonmetrics; googleanalytics4; pinterest; salesforce; salesforce_marketing; stackadapt; teads; yahoo_japan; |
| campaign_network_settings_target_content_network | BOOLEAN | Campaign network settings target content network | Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion. | google_ads; |
| campaign_network_settings_target_google_search | BOOLEAN | Campaign network settings target google search | Whether ads will be served with google.com search results. | google_ads; |
| campaign_network_settings_target_partner_search_network | BOOLEAN | Campaign network settings target partner search network | Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts. | google_ads; |
| campaign_network_settings_target_search_network | BOOLEAN | Campaign network settings target search network | Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true). | google_ads; |
| campaign_optimization_goal_setting_optimization_goal_types | TEXT | Campaign optimization goal setting optimization goal types | The list of optimization goal types. | google_ads; |
| campaign_optimization_score | NUMERIC | Campaign optimization score | Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only. | google_ads; |
| campaign_payment_mode | TEXT | Campaign payment mode | Payment mode for the campaign. | google_ads; |
| campaign_percent_cpc_cpc_bid_ceiling_micros | NUMERIC | Campaign percent cpc cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined. | google_ads; |
| campaign_percent_cpc_enhanced_cpc_enabled | BOOLEAN | Campaign percent cpc enhanced cpc enabled | Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not. | google_ads; |
| campaign_performance_max_upgrade_performance_max_campaign | TEXT | Campaign performance max upgrade performance max campaign | Indicates which Performance Max campaign the campaign is upgraded to. | google_ads; |
| campaign_performance_max_upgrade_pre_upgrade_campaign | TEXT | Campaign performance max upgrade pre upgrade campaign | Indicates legacy campaign upgraded to Performance Max. | google_ads; |
| campaign_performance_max_upgrade_status | TEXT | Campaign performance max upgrade status | The upgrade status of a campaign requested to be upgraded to Performance Max. | google_ads; |
| campaign_real_time_bidding_setting_opt_in | BOOLEAN | Campaign real time bidding setting opt in | Whether the campaign is opted in to real-time bidding. | google_ads; |
| campaign_resource_name | TEXT | Campaign resource name | The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id} | google_ads; |
| campaign_selective_optimization_conversion_actions | TEXT | Campaign selective optimization conversion actions | The selected set of conversion actions for optimizing this campaign. | google_ads; |
| campaign_shopping_setting_campaign_priority | NUMERIC | Campaign shopping setting campaign priority | Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. | google_ads; |
| campaign_shopping_setting_enable_local | BOOLEAN | Campaign shopping setting enable local | Whether to include local products. | google_ads; |
| campaign_shopping_setting_feed_label | TEXT | Campaign shopping setting feed label | Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center. | google_ads; |
| campaign_shopping_setting_merchant_id | NUMERIC | Campaign shopping setting merchant id | ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns. | google_ads; |
| campaign_shopping_setting_sales_country | TEXT | Campaign shopping setting sales country | Sales country of products to include in the campaign. Only one of feed_label or sales_country can be set. Field is immutable except for clearing. Once this field is cleared, you must use feed_label if you want to set the sales country. | google_ads; |
| campaign_shopping_setting_use_vehicle_inventory | BOOLEAN | Campaign shopping setting use vehicle inventory | Whether to target Vehicle Listing inventory. | google_ads; |
| campaign_status | TEXT | Campaign status | The status of the campaign. When a new campaign is added, the status defaults to ENABLED. | google_ads; activecampaign; amazon_ads; dragonmetrics; linkedin; pinterest; salesforce; search_ads; |
| campaign_target_cpa_cpc_bid_ceiling_micros | NUMERIC | Campaign target cpa cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| campaign_target_cpa_cpc_bid_floor_micros | NUMERIC | Campaign target cpa cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| campaign_target_cpa_target_cpa_micros | NUMERIC | Campaign target cpa target cpa micros | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. | google_ads; |
| campaign_target_cpm | TEXT | Campaign target cpm | A bidding strategy that automatically optimizes cost per thousand impressions. | google_ads; |
| campaign_target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Campaign target impression share cpc bid ceiling micros | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. | google_ads; |
| campaign_target_impression_share_location | TEXT | Campaign target impression share location | The targeted location on the search results page. | google_ads; |
| campaign_target_impression_share_location_fraction_micros | NUMERIC | Campaign target impression share location fraction micros | The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. | google_ads; |
| campaign_target_roas_cpc_bid_ceiling_micros | NUMERIC | Campaign target roas cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| campaign_target_roas_cpc_bid_floor_micros | NUMERIC | Campaign target roas cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| campaign_target_roas_target_roas | NUMERIC | Campaign target roas target roas | Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. | google_ads; |
| campaign_target_spend_cpc_bid_ceiling_micros | NUMERIC | Campaign target spend cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. | google_ads; |
| campaign_target_spend_target_spend_micros | NUMERIC | Campaign target spend target spend micros | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. | google_ads; |
| campaign_targeting_setting_target_restrictions | TEXT | Campaign targeting setting target restrictions | The per-targeting-dimension setting to restrict the reach of your campaign or ad group. | google_ads; |
| campaign_tracking_setting_tracking_url | TEXT | Campaign tracking setting tracking url | The url used for dynamic tracking. | google_ads; |
| campaign_trial_type | TEXT | Campaign trial type | The type of campaign: normal, draft, or experiment. | google_ads; |
| campaign_url_expansion_opt_out | BOOLEAN | Campaign url expansion opt out | Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false. | google_ads; |
| campaign_vanity_pharma_vanity_pharma_display_url_mode | TEXT | Campaign vanity pharma vanity pharma display url mode | The display mode for vanity pharma URLs. | google_ads; |
| campaign_vanity_pharma_vanity_pharma_text | TEXT | Campaign vanity pharma vanity pharma text | The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs. | google_ads; |
| campaign_video_brand_safety_suitability | TEXT | Campaign video brand safety suitability | 3-Tier Brand Safety setting for the campaign. | google_ads; |
| carrier_carrier_constant | TEXT | Carrier carrier constant | The Carrier constant resource name. | google_ads; |
| category_l1 | TEXT | Category l1 | Bidding category (level 1) of the product. | google_ads; |
| category_l2 | TEXT | Category l2 | Bidding category (level 2) of the product. | google_ads; |
| category_l3 | TEXT | Category l3 | Bidding category (level 3) of the product. | google_ads; |
| category_l4 | TEXT | Category l4 | Bidding category (level 4) of the product. | google_ads; |
| category_l5 | TEXT | Category l5 | Bidding category (level 5) of the product. | google_ads; |
| channel | TEXT | Channel | Channel of the product. | google_ads; adalyser; adjust; appsflyer; |
| channel_exclusivity | TEXT | Channel exclusivity | Channel exclusivity of the product. | google_ads; |
| click_type | TEXT | Click type | Click type. | google_ads; yahoo_japan; |
| closing_reason | TEXT | Closing reason | Indicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open. | google_ads; |
| combined_audience_combined_audience | TEXT | Combined audience combined audience | The CombinedAudience resource name. | google_ads; |
| commission_commission_rate_micros | NUMERIC | Commission commission rate micros | Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%). | google_ads; |
| content_bid_criterion_type_group | TEXT | Content bid criterion type group | Allows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search. | google_ads; |
| content_budget_lost_impression_share | NUMERIC | Content budget lost impression share | The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. | google_ads; |
| content_impression_share | NUMERIC | Content impression share | The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. | google_ads; |
| content_label_type | TEXT | Content label type | Content label type, required for CREATE operations. | google_ads; |
| content_rank_lost_impression_share | NUMERIC | Content rank lost impression share | The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. | google_ads; |
| conversion_action | TEXT | Conversion action | Resource name of the conversion action. | google_ads; |
| conversion_action_category | TEXT | Conversion action category | Conversion action category. | google_ads; |
| conversion_action_name | TEXT | Conversion action name | Conversion action name. | google_ads; |
| conversion_adjustment | BOOLEAN | Conversion adjustment | This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. | google_ads; |
| conversion_adjustment_lag_bucket | TEXT | Conversion adjustment lag bucket | An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. | google_ads; |
| conversion_attribution_event_type | TEXT | Conversion attribution event type | Conversion attribution event type. | google_ads; |
| conversion_category_name | TEXT | Conversion category name | Conversion action category. | google_ads; |
| conversion_lag_bucket | TEXT | Conversion lag bucket | An enum value representing the number of days between the impression and the conversion. | google_ads; |
| conversion_last_conversion_date | DATE | Conversion last conversion date | The date of the most recent conversion for this conversion action. The date is in the customer's time zone. | google_ads; |
| conversion_last_received_request_date_time | DATE | Conversion last received request date time | The last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone. | google_ads; |
| conversion_or_adjustment_lag_bucket | TEXT | Conversion or adjustment lag bucket | An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. | google_ads; |
| conversion_rate | PERCENT | Conversion rate | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; apple_search_ads; appnexus; bing; outbrain; snapchat; spotify; tiktok; |
| conversion_tracker_id | TEXT | Conversion tracker id | Resource name of the conversion action. | google_ads; |
| conversion_tracking_setting_accepted_customer_data_terms | BOOLEAN | Conversion tracking setting accepted customer data terms | Whether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709. | google_ads; |
| conversion_tracking_setting_conversion_tracking_id | NUMERIC | Conversion tracking setting conversion tracking id | The conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only. | google_ads; |
| conversion_tracking_setting_conversion_tracking_status | TEXT | Conversion tracking setting conversion tracking status | Conversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request. | google_ads; |
| conversion_tracking_setting_cross_account_conversion_tracking_id | NUMERIC | Conversion tracking setting cross account conversion tracking id | The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only. | google_ads; |
| conversion_tracking_setting_enhanced_conversions_for_leads_enabled | BOOLEAN | Conversion tracking setting enhanced conversions for leads enabled | Whether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. | google_ads; |
| conversion_tracking_setting_google_ads_conversion_customer | TEXT | Conversion tracking setting google ads conversion customer | The resource name of the customer where conversions are created and managed. This field is read-only. | google_ads; |
| conversion_type_name | TEXT | Conversion type name | Conversion action name. | google_ads; |
| conversion_value | NUMERIC | Conversion value | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; rtbhouse; |
| conversion_value_rule_primary_dimension | TEXT | Conversion value rule primary dimension | Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied. | google_ads; |
| conversions | NUMERIC | Conversions | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; adform; adroll; bing; cm360; dv360; googleanalytics4; klaviyo; linkedin; outbrain; stackadapt; tiktok; yahoo_japan; |
| conversions_by_conversion_date | NUMERIC | Conversions by conversion date | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. | google_ads; |
| conversions_from_interactions_rate | NUMERIC | Conversions from interactions rate | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| conversions_from_interactions_value_per_interaction | NUMERIC | Conversions from interactions value per interaction | The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| conversions_value | NUMERIC | Conversions value | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; taboola; |
| conversions_value_by_conversion_date | NUMERIC | Conversions value by conversion date | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. | google_ads; |
| conversions_value_per_cost | NUMERIC | Conversions value per cost | The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| cost | NUMERIC | Cost | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. | google_ads; adform; adjust; amazon_ads; rtbhouse; stackadapt; yahoo_japan; |
| cost_micros | NUMERIC | Cost micros | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. | google_ads; |
| cost_per_all_conversion | NUMERIC | Cost per all conversion | The cost of ad interactions divided by all conversions. | google_ads; |
| cost_per_all_conversions | NUMERIC | Cost per all conversions | The cost of ad interactions divided by all conversions. | google_ads; |
| cost_per_conversion | NUMERIC | Cost per conversion | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; bing; googleanalytics4; tiktok; |
| cost_per_current_model_attributed_conversion | NUMERIC | Cost per current model attributed conversion | The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| country_criteria_id | TEXT | Country criteria id | Resource name of the geo target constant for the country of sale of the product. | google_ads; |
| country_criterion_id | NUMERIC | Country criterion id | Criterion Id for the country. | google_ads; |
| cpc_bid | NUMERIC | Cpc bid | The maximum CPC (cost-per-click) bid. | google_ads; |
| cpc_bid_micros | NUMERIC | Cpc bid micros | The maximum CPC (cost-per-click) bid. | google_ads; |
| cpc_bid_source | TEXT | Cpc bid source | Source of the effective CPC bid. | google_ads; |
| cpm_bid | NUMERIC | Cpm bid | The maximum CPM (cost-per-thousand viewable impressions) bid. | google_ads; |
| cpm_bid_micros | NUMERIC | Cpm bid micros | The maximum CPM (cost-per-thousand viewable impressions) bid. | google_ads; |
| cpm_bid_source | TEXT | Cpm bid source | Source of the effective CPM bid. | google_ads; |
| cpv_bid | NUMERIC | Cpv bid | The CPV (cost-per-view) bid. | google_ads; |
| cpv_bid_micros | NUMERIC | Cpv bid micros | The CPV (cost-per-view) bid. | google_ads; |
| creative_quality_score | TEXT | Creative quality score | The performance of the ad compared to other advertisers. | google_ads; yahoo_japan; |
| criteria | TEXT | Criteria | Type of the age range. | google_ads; |
| criteria_type | TEXT | Criteria type | The type of the criterion. | google_ads; |
| criterion_id | NUMERIC | Criterion id | The ID of the criterion. This field is ignored for mutates. | google_ads; yahoo_japan; |
| crm_based_user_list_app_id | TEXT | Crm based user list app id | A string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs. | google_ads; |
| crm_based_user_list_data_source_type | TEXT | Crm based user list data source type | Data source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists. | google_ads; |
| crm_based_user_list_upload_key_type | TEXT | Crm based user list upload key type | Matching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation. | google_ads; |
| cross_device_conversions | NUMERIC | Cross device conversions | Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. | google_ads; yahoo_japan; |
| currency_code | TEXT | Currency code | The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported. | google_ads; adjust; bing; daisycon; |
| current_model_attributed_conversion_value | NUMERIC | Current model attributed conversion value | The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| current_model_attributed_conversions | NUMERIC | Current model attributed conversions | Shows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| current_model_attributed_conversions_from_interactions_rate | NUMERIC | Current model attributed conversions from interactions rate | Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| current_model_attributed_conversions_from_interactions_value_per_interaction | NUMERIC | Current model attributed conversions from interactions value per interaction | The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| current_model_attributed_conversions_value | NUMERIC | Current model attributed conversions value | The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| current_model_attributed_conversions_value_per_cost | NUMERIC | Current model attributed conversions value per cost | The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| custom_affinity_custom_affinity | TEXT | Custom affinity custom affinity | The CustomInterest resource name. | google_ads; |
| custom_attribute0 | TEXT | Custom attribute0 | Custom attribute 0 of the product. | google_ads; |
| custom_attribute1 | TEXT | Custom attribute1 | Custom attribute 1 of the product. | google_ads; |
| custom_attribute2 | TEXT | Custom attribute2 | Custom attribute 2 of the product. | google_ads; |
| custom_attribute3 | TEXT | Custom attribute3 | Custom attribute 3 of the product. | google_ads; |
| custom_attribute4 | TEXT | Custom attribute4 | Custom attribute 4 of the product. | google_ads; |
| custom_audience_custom_audience | TEXT | Custom audience custom audience | The CustomAudience resource name. | google_ads; |
| custom_intent_custom_intent | TEXT | Custom intent custom intent | The CustomInterest resource name. | google_ads; |
| customer_auto_tagging_enabled | BOOLEAN | Customer auto tagging enabled | Whether auto-tagging is enabled for the customer. | google_ads; |
| customer_call_reporting_setting_call_conversion_action | TEXT | Customer call reporting setting call conversion action | Customer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true. | google_ads; |
| customer_call_reporting_setting_call_conversion_reporting_enabled | BOOLEAN | Customer call reporting setting call conversion reporting enabled | Whether to enable call conversion reporting. | google_ads; |
| customer_call_reporting_setting_call_reporting_enabled | BOOLEAN | Customer call reporting setting call reporting enabled | Enable reporting of phone call events by redirecting them through Google System. | google_ads; |
| customer_conversion_tracking_setting_accepted_customer_data_terms | BOOLEAN | Customer conversion tracking setting accepted customer data terms | Whether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709. | google_ads; |
| customer_conversion_tracking_setting_conversion_tracking_id | NUMERIC | Customer conversion tracking setting conversion tracking id | The conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only. | google_ads; |
| customer_conversion_tracking_setting_conversion_tracking_status | TEXT | Customer conversion tracking setting conversion tracking status | Conversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request. | google_ads; |
| customer_conversion_tracking_setting_cross_account_conversion_tracking_id | NUMERIC | Customer conversion tracking setting cross account conversion tracking id | The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only. | google_ads; |
| customer_conversion_tracking_setting_enhanced_conversions_for_leads_enabled | BOOLEAN | Customer conversion tracking setting enhanced conversions for leads enabled | Whether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. | google_ads; |
| customer_conversion_tracking_setting_google_ads_conversion_customer | TEXT | Customer conversion tracking setting google ads conversion customer | The resource name of the customer where conversions are created and managed. This field is read-only. | google_ads; |
| customer_descriptive_name | TEXT | Customer descriptive name | Optional, non-unique descriptive name of the customer. | google_ads; |
| customer_final_url_suffix | TEXT | Customer final url suffix | The URL template for appending params to the final URL | google_ads; |
| customer_has_partners_badge | BOOLEAN | Customer has partners badge | Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774. | google_ads; |
| customer_manager | BOOLEAN | Customer manager | Whether the customer is a manager. | google_ads; |
| customer_optimization_score | NUMERIC | Customer optimization score | Optimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only. | google_ads; |
| customer_optimization_score_weight | NUMERIC | Customer optimization score weight | Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only. | google_ads; |
| customer_pay_per_conversion_eligibility_failure_reasons | TEXT | Customer pay per conversion eligibility failure reasons | Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only. | google_ads; |
| TEXT | Customer remarketing setting google global site tag | The Google tag. | google_ads; |
| customer_resource_name | TEXT | Customer resource name | The resource name of the customer. Customer resource names have the form: customers/{customer_id} | google_ads; |
| customer_status | TEXT | Customer status | The status of the customer. | google_ads; rakuten_advertising; |
| customer_test_account | BOOLEAN | Customer test account | Whether the customer is a test account. | google_ads; |
| customer_tracking_url_template | TEXT | Customer tracking url template | The URL template for constructing a tracking URL out of parameters. | google_ads; |
| day_of_week | TEXT | Day of week | Day of the week, for example, MONDAY. | google_ads; googleanalytics4; yahoo_japan; |
| delivery_method | TEXT | Delivery method | The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation. | google_ads; search_ads; |
| description | TEXT | Description | Description of this user list. | google_ads; stripe; zendesk_support; |
| descriptive_name | TEXT | Descriptive name | Optional, non-unique descriptive name of the customer. | google_ads; |
| detail_placement_view_display_name | TEXT | Detail placement view display name | The display name is URL name for websites, YouTube video name for YouTube videos, and translated mobile app name for mobile apps. | google_ads; |
| detail_placement_view_group_placement_target_url | TEXT | Detail placement view group placement target url | URL of the group placement, for example, domain, link to the mobile application in app store, or a YouTube channel URL. | google_ads; |
| detail_placement_view_placement | TEXT | Detail placement view placement | The automatic placement string at detail level, e. g. website URL, mobile application ID, or a YouTube video ID. | google_ads; |
| detail_placement_view_placement_type | TEXT | Detail placement view placement type | Type of the placement, for example, Website, YouTube Video, and Mobile Application. | google_ads; |
| detail_placement_view_resource_name | TEXT | Detail placement view resource name | The resource name of the detail placement view. Detail placement view resource names have the form: customers/{customer_id}/detailPlacementViews/{ad_group_id}~{base64_placement} | google_ads; |
| detail_placement_view_target_url | TEXT | Detail placement view target url | URL of the placement, for example, website, link to the mobile application in app store, or a YouTube video URL. | google_ads; |
| device | TEXT | Device | Device to which metrics apply. | google_ads; bing; criteo; googleanalytics4; rakuten_advertising; rtbhouse; searchconsole; teads; yahoo_japan; |
| device_type | TEXT | Device type | Type of the device. | google_ads; adform; adjust; yahoo_japan; |
| dimensions | TEXT | Dimensions | Positive dimensions specifying the audience composition. | google_ads; |
| dimensions_audience_segments_segments_custom_audience_custom_audience | TEXT | Dimensions audience segments segments custom audience custom audience | The custom audience resource. | google_ads; |
| dimensions_audience_segments_segments_detailed_demographic_detailed_demographic | TEXT | Dimensions audience segments segments detailed demographic detailed demographic | The detailed demographic resource. | google_ads; |
| dimensions_audience_segments_segments_life_event_life_event | TEXT | Dimensions audience segments segments life event life event | The life event resource. | google_ads; |
| dimensions_audience_segments_segments_user_interest_user_interest_category | TEXT | Dimensions audience segments segments user interest user interest category | The user interest resource. | google_ads; |
| dimensions_audience_segments_segments_user_list_user_list | TEXT | Dimensions audience segments segments user list user list | The user list resource. | google_ads; |
| disapproval_reasons | TEXT | Disapproval reasons | List of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only. | google_ads; |
| display_custom_bid_dimension | TEXT | Display custom bid dimension | Allows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search. | google_ads; |
| display_name | TEXT | Display name | The display name of the criterion. This field is ignored for mutates. | google_ads; line; |
| dynamic_search_ads_setting_domain_name | TEXT | Dynamic search ads setting domain name | Required. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com". | google_ads; |
| dynamic_search_ads_setting_feeds | TEXT | Dynamic search ads setting feeds | The list of page feeds associated with the campaign. | google_ads; |
| dynamic_search_ads_setting_language_code | TEXT | Dynamic search ads setting language code | Required. The language code specifying the language of the domain, for example, "en". | google_ads; |
| dynamic_search_ads_setting_use_supplied_urls_only | BOOLEAN | Dynamic search ads setting use supplied urls only | Whether the campaign uses advertiser supplied URLs exclusively. | google_ads; |
| effective_cpc_bid_micros | NUMERIC | Effective cpc bid micros | Value will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null. | google_ads; |
| effective_cpc_bid_source | TEXT | Effective cpc bid source | Source of the effective CPC bid. | google_ads; |
| effective_cpm_bid_micros | NUMERIC | Effective cpm bid micros | The effective CPM (cost-per-thousand viewable impressions) bid. | google_ads; |
| effective_cpm_bid_source | TEXT | Effective cpm bid source | Source of the effective CPM bid. | google_ads; |
| effective_cpv_bid_micros | NUMERIC | Effective cpv bid micros | The effective CPV (cost-per-view) bid. | google_ads; |
| effective_cpv_bid_source | TEXT | Effective cpv bid source | Source of the effective CPV bid. | google_ads; |
| effective_currency_code | TEXT | Effective currency code | The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only. | google_ads; |
| effective_percent_cpc_bid_micros | NUMERIC | Effective percent cpc bid micros | The effective Percent CPC bid amount. | google_ads; |
| effective_percent_cpc_bid_source | TEXT | Effective percent cpc bid source | Source of the effective Percent CPC bid. | google_ads; |
| effective_target_cpa_micros | NUMERIC | Effective target cpa micros | The effective target CPA (cost-per-acquisition). This field is read-only. | google_ads; |
| effective_target_cpa_source | TEXT | Effective target cpa source | Source of the effective target CPA. This field is read-only. | google_ads; |
| effective_target_roas | NUMERIC | Effective target roas | The effective target ROAS (return-on-ad-spend). This field is read-only. | google_ads; |
| effective_target_roas_source | TEXT | Effective target roas source | Source of the effective target ROAS. This field is read-only. | google_ads; |
| eligible_for_display | BOOLEAN | Eligible for display | Indicates this user list is eligible for Google Display Network. This field is read-only. | google_ads; |
| eligible_for_search | BOOLEAN | Eligible for search | Indicates if this user list is eligible for Google Search Network. | google_ads; |
| end_date | DATE | End date | The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. | google_ads; instagram; yahoo_japan; |
| engagement_rate | NUMERIC | Engagement rate | How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. | google_ads; googleanalytics4; linkedin; |
| engagements | NUMERIC | Engagements | The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. | google_ads; adform; cm360; linkedin; pinterest; twitter; |
| enhanced_cpc | TEXT | Enhanced cpc | A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. | google_ads; |
| estimated_add_clicks_at_first_position_cpc | NUMERIC | Estimated add clicks at first position cpc | Estimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros. | google_ads; |
| estimated_add_cost_at_first_position_cpc | NUMERIC | Estimated add cost at first position cpc | Estimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros. | google_ads; |
| excluded_parent_asset_field_types | TEXT | Excluded parent asset field types | The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level. | google_ads; |
| exclusion_dimension | TEXT | Exclusion dimension | Negative dimension specifying the audience composition. | google_ads; |
| exclusion_dimension_exclusions_user_list_user_list | TEXT | Exclusion dimension exclusions user list user list | The user list resource. | google_ads; |
| experiment_type | TEXT | Experiment type | The type of campaign: normal, draft, or experiment. | google_ads; |
| explicitly_shared | BOOLEAN | Explicitly shared | Specifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared. | google_ads; |
| explorer_auto_optimizer_setting_opt_in | BOOLEAN | Explorer auto optimizer setting opt in | Indicates whether the optimizer is turned on. | google_ads; |
| external_conversion_source | TEXT | External conversion source | External conversion source. | google_ads; |
| external_customer_id | NUMERIC | External customer id | The ID of the customer. | google_ads; |
| final_mobile_urls | TEXT | Final mobile urls | The list of possible final mobile URLs after all cross-domain redirects. | google_ads; |
| final_url | TEXT | Final url | The advertiser-specified final URL. | google_ads; bing; yahoo_japan; |
| final_url_suffix | TEXT | Final url suffix | Suffix used to append query parameters to landing pages that are served with parallel tracking. | google_ads; bing; |
| final_urls | TEXT | Final urls | The list of possible final URLs after all cross-domain redirects for the ad. | google_ads; |
| first_page_cpc | NUMERIC | First page cpc | The estimate of the CPC bid required for ad to be shown on first page of search results. | google_ads; |
| first_position_cpc | NUMERIC | First position cpc | The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results. | google_ads; |
| frequency_caps | TEXT | Frequency caps | A list that limits how often each user will see this campaign's ads. | google_ads; |
| gender_type | TEXT | Gender type | Type of the gender. | google_ads; |
| gender_view_resource_name | TEXT | Gender view resource name | The resource name of the gender view. Gender view resource names have the form: customers/{customer_id}/genderViews/{ad_group_id}~{criterion_id} | google_ads; |
| geo_target_airport | TEXT | Geo target airport | Resource name of the geo target constant that represents an airport. | google_ads; |
| geo_target_canton | TEXT | Geo target canton | Resource name of the geo target constant that represents a canton. | google_ads; |
| geo_target_city | TEXT | Geo target city | Resource name of the geo target constant that represents a city. | google_ads; |
| geo_target_country | TEXT | Geo target country | Resource name of the geo target constant that represents a country. | google_ads; |
| geo_target_county | TEXT | Geo target county | Resource name of the geo target constant that represents a county. | google_ads; |
| geo_target_district | TEXT | Geo target district | Resource name of the geo target constant that represents a district. | google_ads; |
| geo_target_metro | TEXT | Geo target metro | Resource name of the geo target constant that represents a metro. | google_ads; |
| geo_target_most_specific_location | TEXT | Geo target most specific location | Resource name of the geo target constant that represents the most specific location. | google_ads; |
| geo_target_postal_code | TEXT | Geo target postal code | Resource name of the geo target constant that represents a postal code. | google_ads; |
| geo_target_province | TEXT | Geo target province | Resource name of the geo target constant that represents a province. | google_ads; |
| geo_target_region | TEXT | Geo target region | Resource name of the geo target constant that represents a region. | google_ads; |
| geo_target_state | TEXT | Geo target state | Resource name of the geo target constant that represents a state. | google_ads; |
| geo_target_type_setting_negative_geo_target_type | TEXT | Geo target type setting negative geo target type | The setting used for negative geotargeting in this particular campaign. | google_ads; |
| geo_target_type_setting_positive_geo_target_type | TEXT | Geo target type setting positive geo target type | The setting used for positive geotargeting in this particular campaign. | google_ads; |
| geographic_view_country_criterion_id | NUMERIC | Geographic view country criterion id | Criterion Id for the country. | google_ads; |
| geographic_view_location_type | TEXT | Geographic view location type | Type of the geo targeting of the campaign. | google_ads; |
| geographic_view_resource_name | TEXT | Geographic view resource name | The resource name of the geographic view. Geographic view resource names have the form: customers/{customer_id}/geographicViews/{country_criterion_id}~{location_type} | google_ads; |
| gmail_forwards | NUMERIC | Gmail forwards | The number of times the ad was forwarded to someone else as a message. | google_ads; |
| gmail_saves | NUMERIC | Gmail saves | The number of times someone has saved your Gmail ad to their inbox as a message. | google_ads; |
| gmail_secondary_clicks | NUMERIC | Gmail secondary clicks | The number of clicks to the landing page on the expanded state of Gmail ads. | google_ads; |
| group_placement_target_url | TEXT | Group placement target url | URL of the group placement, for example, domain, link to the mobile application in app store, or a YouTube channel URL. | google_ads; |
| has_partners_badge | BOOLEAN | Has partners badge | Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774. | google_ads; |
| has_recommended_budget | BOOLEAN | Has recommended budget | Indicates whether there is a recommended budget for this campaign budget. This field is read-only. | google_ads; |
| historical_creative_quality_score | TEXT | Historical creative quality score | The creative historical quality score. | google_ads; yahoo_japan; |
| historical_landing_page_quality_score | TEXT | Historical landing page quality score | The quality of historical landing page experience. | google_ads; yahoo_japan; |
| historical_quality_score | NUMERIC | Historical quality score | The historical quality score. | google_ads; yahoo_japan; |
| historical_search_predicted_ctr | TEXT | Historical search predicted ctr | The historical search predicted click through rate (CTR). | google_ads; yahoo_japan; |
| hotel_average_lead_value_micros | NUMERIC | Hotel average lead value micros | Average lead value based on clicks. | google_ads; |
| hotel_booking_window_days | NUMERIC | Hotel booking window days | Hotel booking window in days. | google_ads; |
| hotel_center_id | NUMERIC | Hotel center id | Hotel center ID. | google_ads; |
| hotel_check_in_date | DATE | Hotel check in date | Hotel check-in date. Formatted as yyyy-MM-dd. | google_ads; |
| hotel_check_in_day_of_week | TEXT | Hotel check in day of week | Hotel check-in day of week. | google_ads; |
| hotel_city | TEXT | Hotel city | Hotel city. | google_ads; |
| hotel_class | NUMERIC | Hotel class | Hotel class. | google_ads; |
| hotel_country | TEXT | Hotel country | Hotel country. | google_ads; |
| hotel_date_selection_type | TEXT | Hotel date selection type | Hotel date selection type. | google_ads; |
| hotel_eligible_impressions | NUMERIC | Hotel eligible impressions | The number of impressions that hotel partners could have had given their feed performance. | google_ads; |
| hotel_length_of_stay | NUMERIC | Hotel length of stay | Hotel length of stay. | google_ads; |
| hotel_price_bucket | TEXT | Hotel price bucket | Hotel price bucket. | google_ads; |
| hotel_price_difference_percentage | NUMERIC | Hotel price difference percentage | The average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser. | google_ads; |
| hotel_rate_rule_id | TEXT | Hotel rate rule id | Hotel rate rule ID. | google_ads; |
| hotel_rate_type | TEXT | Hotel rate type | Hotel rate type. | google_ads; |
| hotel_setting_hotel_center_id | NUMERIC | Hotel setting hotel center id | The linked Hotel Center account. | google_ads; |
| hotel_state | TEXT | Hotel state | Hotel state. | google_ads; |
| hour_of_day | NUMERIC | Hour of day | Hour of day as a number between 0 and 23, inclusive. | google_ads; yahoo_japan; |
| id | TEXT | Id | The ID of the campaign. | google_ads; facebook_leads; klaviyo; zendesk; zendesk_support; |
| income_range_type | TEXT | Income range type | Type of the income range. | google_ads; |
| integration_code | TEXT | Integration code | An ID from external system. It is used by user list sellers to correlate IDs on their systems. | google_ads; |
| interaction_event_types | TEXT | Interaction event types | The types of payable and free interactions. | google_ads; |
| interaction_on_this_extension | BOOLEAN | Interaction on this extension | Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. | google_ads; |
| interaction_rate | NUMERIC | Interaction rate | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. | google_ads; |
| interaction_types | TEXT | Interaction types | The types of payable and free interactions. | google_ads; |
| interactions | NUMERIC | Interactions | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. | google_ads; |
| invalid_click_rate | NUMERIC | Invalid click rate | The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. | google_ads; yahoo_japan; |
| invalid_clicks | NUMERIC | Invalid clicks | Number of clicks Google considers illegitimate and doesn't charge you for. | google_ads; cm360; yahoo_japan; |
| ip_block_ip_address | TEXT | Ip block ip address | The IP address of this IP block. | google_ads; |
| is_budget_explicitly_shared | BOOLEAN | Is budget explicitly shared | Specifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared. | google_ads; |
| is_negative | BOOLEAN | Is negative | Whether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it. | google_ads; |
| is_restrict | TEXT | Is restrict | The per-targeting-dimension setting to restrict the reach of your campaign or ad group. | google_ads; |
| keyword_ad_group_criterion | TEXT | Keyword ad group criterion | The AdGroupCriterion resource name. | google_ads; |
| keyword_criterion_id | TEXT | Keyword Criterion ID | The Criterion ID for a keyword | google_ads; |
| keyword_info_match_type | TEXT | Keyword info match type | The match type of the keyword. | google_ads; |
| keyword_info_text | TEXT | Keyword info text | The text of the keyword (at most 80 characters and 10 words). | google_ads; |
| keyword_match_type | TEXT | Keyword match type | The match type of the keyword. | google_ads; search_ads; yahoo_japan; |
| keyword_text | TEXT | Keyword text | The text of the keyword (at most 80 characters and 10 words). | google_ads; search_ads; |
| keyword_theme_free_form_keyword_theme | TEXT | Keyword theme free form keyword theme | Free-form text to be matched to a Smart Campaign keyword theme constant on a best-effort basis. | google_ads; |
| keyword_theme_keyword_theme_constant | TEXT | Keyword theme keyword theme constant | The resource name of a Smart Campaign keyword theme constant. keywordThemeConstants/{keyword_theme_id}~{sub_keyword_theme_id} | google_ads; |
| keyword_view_resource_name | TEXT | Keyword view resource name | The resource name of the keyword view. Keyword view resource names have the form: customers/{customer_id}/keywordViews/{ad_group_id}~{criterion_id} | google_ads; |
| label_id | NUMERIC | Label id | ID of the label. Read only. | google_ads; |
| label_name | TEXT | Label name | The name of the label. This field is required and should not be empty when creating a new label. The length of this string should be between 1 and 80, inclusive. | google_ads; |
| label_resource_name | TEXT | Label resource name | Name of the resource. Label resource names have the form: customers/{customer_id}/labels/{label_id} | google_ads; |
| label_status | TEXT | Label status | Status of the label. Read only. | google_ads; |
| label_text_label_background_color | TEXT | Label text label background color | Background color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts. | google_ads; |
| label_text_label_description | TEXT | Label text label description | A short description of the label. The length must be no more than 200 characters. | google_ads; |
| labels | TEXT | Labels | The resource names of labels attached to this campaign. | google_ads; yahoo_japan; |
| landing_page_view_resource_name | TEXT | Landing page view resource name | The resource name of the landing page view. Landing page view resource names have the form: customers/{customer_id}/landingPageViews/{unexpanded_final_url_fingerprint} | google_ads; |
| language_criteria_id | TEXT | Language criteria id | Resource name of the language constant for the language of the product. | google_ads; |
| language_language_constant | TEXT | Language language constant | The language constant resource name. | google_ads; |
| launched_to_all | BOOLEAN | Launched to all | True if the user interest is launched to all channels and locales. | google_ads; |
| listing_group_case_value_hotel_city_city_criterion | TEXT | Listing group case value hotel city city criterion | The Geo Target Constant resource name. | google_ads; |
| listing_group_case_value_hotel_class_value | NUMERIC | Listing group case value hotel class value | Long value of the hotel class. | google_ads; |
| listing_group_case_value_hotel_country_region_country_region_criterion | TEXT | Listing group case value hotel country region country region criterion | The Geo Target Constant resource name. | google_ads; |
| listing_group_case_value_hotel_id_value | TEXT | Listing group case value hotel id value | String value of the hotel ID. | google_ads; |
| listing_group_case_value_hotel_state_state_criterion | TEXT | Listing group case value hotel state state criterion | The Geo Target Constant resource name. | google_ads; |
| listing_group_case_value_product_bidding_category_country_code | TEXT | Listing group case value product bidding category country code | Two-letter upper-case country code of the product bidding category. It must match the campaign.shopping_setting.sales_country field. | google_ads; |
| listing_group_case_value_product_bidding_category_id | NUMERIC | Listing group case value product bidding category id | ID of the product bidding category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436 | google_ads; |
| listing_group_case_value_product_bidding_category_level | TEXT | Listing group case value product bidding category level | Level of the product bidding category. | google_ads; |
| listing_group_case_value_product_brand_value | TEXT | Listing group case value product brand value | String value of the product brand. | google_ads; |
| listing_group_case_value_product_channel_channel | TEXT | Listing group case value product channel channel | Value of the locality. | google_ads; |
| listing_group_case_value_product_channel_exclusivity_channel_exclusivity | TEXT | Listing group case value product channel exclusivity channel exclusivity | Value of the availability. | google_ads; |
| listing_group_case_value_product_condition_condition | TEXT | Listing group case value product condition condition | Value of the condition. | google_ads; |
| listing_group_case_value_product_custom_attribute_index | TEXT | Listing group case value product custom attribute index | Indicates the index of the custom attribute. | google_ads; |
| listing_group_case_value_product_custom_attribute_value | TEXT | Listing group case value product custom attribute value | String value of the product custom attribute. | google_ads; |
| listing_group_case_value_product_item_id_value | TEXT | Listing group case value product item id value | Value of the id. | google_ads; |
| listing_group_case_value_product_type_level | TEXT | Listing group case value product type level | Level of the type. | google_ads; |
| listing_group_case_value_product_type_value | TEXT | Listing group case value product type value | Value of the type. | google_ads; |
| listing_group_parent_ad_group_criterion | TEXT | Listing group parent ad group criterion | Resource name of ad group criterion which is the parent listing group subdivision. Null for the root group. | google_ads; |
| listing_group_type | TEXT | Listing group type | Type of the listing group. | google_ads; |
| listing_scope_dimensions | TEXT | Listing scope dimensions | Scope of the campaign criterion. | google_ads; |
| listing_scope_dimensions_hotel_city_city_criterion | TEXT | Listing scope dimensions hotel city city criterion | The Geo Target Constant resource name. | google_ads; |
| listing_scope_dimensions_hotel_country_region_country_region_criterion | TEXT | Listing scope dimensions hotel country region country region criterion | The Geo Target Constant resource name. | google_ads; |
| listing_scope_dimensions_hotel_state_state_criterion | TEXT | Listing scope dimensions hotel state state criterion | The Geo Target Constant resource name. | google_ads; |
| local_campaign_setting_location_source_type | TEXT | Local campaign setting location source type | The location source type for this local campaign. | google_ads; |
| local_services_campaign_settings_category_bids | TEXT | Local services campaign settings category bids | Categorical level bids associated with MANUAL_CPA bidding strategy. | google_ads; |
| location_geo_target_constant | TEXT | Location geo target constant | The geo target constant resource name. | google_ads; |
| location_group | TEXT | Location group | Location Group | google_ads; |
| location_group_feed | TEXT | Location group feed | Feed specifying locations for targeting. This is required and must be set in CREATE operations. | google_ads; |
| location_group_geo_target_constants | TEXT | Location group geo target constants | Geo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed. | google_ads; |
| location_type | TEXT | Location type | Type of the geo targeting of the campaign. | google_ads; yahoo_japan; |
| logical_user_list_rules | TEXT | Logical user list rules | Logical list rules that define this user list. The rules are defined as a logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are ANDed when they are evaluated. Required for creating a logical user list. | google_ads; |
| manager | BOOLEAN | Manager | Whether the customer is a manager. | google_ads; |
| manual_cpa | TEXT | Manual cpa | Standard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns. | google_ads; |
| manual_cpc_enhanced_cpc_enabled | BOOLEAN | Manual cpc enhanced cpc enabled | Whether bids are to be enhanced based on conversion optimizer data. | google_ads; |
| manual_cpm | TEXT | Manual cpm | Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions. | google_ads; |
| manual_cpv | TEXT | Manual cpv | A bidding strategy that pays a configurable amount per video view. | google_ads; |
| match_rate_percentage | NUMERIC | Match rate percentage | Indicates match rate for Customer Match lists. The range of this field is [0-100]. This will be null for other list types or when it's not possible to calculate the match rate. This field is read-only. | google_ads; |
| maximize_conversion_value_cpc_bid_ceiling_micros | NUMERIC | Maximize conversion value cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. | google_ads; |
| maximize_conversion_value_cpc_bid_floor_micros | NUMERIC | Maximize conversion value cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. | google_ads; |
| maximize_conversion_value_target_roas | NUMERIC | Maximize conversion value target roas | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. | google_ads; |
| maximize_conversions_cpc_bid_ceiling_micros | NUMERIC | Maximize conversions cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. | google_ads; |
| maximize_conversions_cpc_bid_floor_micros | NUMERIC | Maximize conversions cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. | google_ads; |
| maximize_conversions_target_cpa_micros | NUMERIC | Maximize conversions target cpa micros | The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget. | google_ads; |
| membership_life_span | NUMERIC | Membership life span | Number of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. It'll be ignored for logical_user_list. | google_ads; |
| membership_status | TEXT | Membership status | Membership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to. | google_ads; |
| merchant_id | NUMERIC | Merchant id | Merchant ID of the product. | google_ads; |
| message_chat_rate | NUMERIC | Message chat rate | Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression. | google_ads; |
| message_chats | NUMERIC | Message chats | Number of message chats initiated for Click To Message impressions that were message tracking eligible. | google_ads; |
| message_impressions | NUMERIC | Message impressions | Number of Click To Message impressions that were message tracking eligible. | google_ads; |
| mobile_app_category_mobile_app_category_constant | TEXT | Mobile app category mobile app category constant | The mobile app category constant resource name. | google_ads; |
| mobile_application_app_id | TEXT | Mobile application app id | A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations. | google_ads; |
| mobile_application_name | TEXT | Mobile application name | Name of this mobile application. | google_ads; |
| mobile_device_mobile_device_constant | TEXT | Mobile device mobile device constant | The mobile device constant resource name. | google_ads; |
| mobile_friendly_clicks_percentage | NUMERIC | Mobile friendly clicks percentage | The percentage of mobile clicks that go to a mobile-friendly page. | google_ads; |
| month_of_year | TEXT | Month of year | Month of the year, for example, January. | google_ads; yahoo_japan; |
| name | TEXT | Name | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. | google_ads; instagram; sendinblue; zendesk; |
| negative | BOOLEAN | Negative | Whether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it. | google_ads; |
| network_settings_target_content_network | BOOLEAN | Network settings target content network | Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion. | google_ads; |
| network_settings_target_google_search | BOOLEAN | Network settings target google search | Whether ads will be served with google.com search results. | google_ads; |
| network_settings_target_partner_search_network | BOOLEAN | Network settings target partner search network | Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts. | google_ads; |
| network_settings_target_search_network | BOOLEAN | Network settings target search network | Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true). | google_ads; |
| non_removed_campaign_count | NUMERIC | Non removed campaign count | The number of non-removed campaigns attached to this bidding strategy. This field is read-only. | google_ads; |
| num_offline_impressions | NUMERIC | Num offline impressions | Number of offline phone impressions. | google_ads; |
| num_offline_interactions | NUMERIC | Num offline interactions | Number of offline phone calls. | google_ads; |
| offer_id | TEXT | Offer id | Item ID of the product. | google_ads; |
| offline_interaction_rate | NUMERIC | Offline interaction rate | Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). | google_ads; |
| operating_system_version_operating_system_version_constant | TEXT | Operating system version operating system version constant | The operating system version constant resource name. | google_ads; |
| optimization_goal_setting_optimization_goal_types | TEXT | Optimization goal setting optimization goal types | The list of optimization goal types. | google_ads; |
| optimization_score | NUMERIC | Optimization score | Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only. | google_ads; |
| optimization_score_uplift | NUMERIC | Optimization score uplift | Total optimization score uplift of all recommendations. | google_ads; |
| optimization_score_url | TEXT | Optimization score url | URL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination. | google_ads; |
| optimization_score_weight | NUMERIC | Optimization score weight | Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only. | google_ads; |
| owner_customer_id | NUMERIC | Owner customer id | The ID of the Customer which owns the bidding strategy. | google_ads; |
| owner_descriptive_name | TEXT | Owner descriptive name | descriptive_name of the Customer which owns the bidding strategy. | google_ads; |
| parental_status_type | TEXT | Parental status type | Type of the parental status. | google_ads; |
| partner_hotel_id | TEXT | Partner hotel id | Partner hotel ID. | google_ads; |
| pay_per_conversion_eligibility_failure_reasons | TEXT | Pay per conversion eligibility failure reasons | Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only. | google_ads; |
| payment_mode | TEXT | Payment mode | Payment mode for the campaign. | google_ads; |
| percent_cpc_bid_micros | NUMERIC | Percent cpc bid micros | The percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction]. | google_ads; |
| percent_cpc_cpc_bid_ceiling_micros | NUMERIC | Percent cpc cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined. | google_ads; |
| percent_cpc_enhanced_cpc_enabled | BOOLEAN | Percent cpc enhanced cpc enabled | Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not. | google_ads; |
| percent_new_visitors | NUMERIC | Percent new visitors | Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics. | google_ads; |
| performance_max_upgrade_performance_max_campaign | TEXT | Performance max upgrade performance max campaign | Indicates which Performance Max campaign the campaign is upgraded to. | google_ads; |
| performance_max_upgrade_pre_upgrade_campaign | TEXT | Performance max upgrade pre upgrade campaign | Indicates legacy campaign upgraded to Performance Max. | google_ads; |
| performance_max_upgrade_status | TEXT | Performance max upgrade status | The upgrade status of a campaign requested to be upgraded to Performance Max. | google_ads; |
| period | TEXT | Period | Period over which to spend the budget. Defaults to DAILY if not specified. | google_ads; |
| phone_calls | NUMERIC | Phone calls | Number of offline phone calls. | google_ads; |
| phone_impressions | NUMERIC | Phone impressions | Number of offline phone impressions. | google_ads; |
| phone_through_rate | NUMERIC | Phone through rate | Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). | google_ads; |
| placeholder_type | TEXT | Placeholder type | Placeholder type. This is only used with feed item metrics. | google_ads; yahoo_japan; |
| placement | TEXT | Placement | The automatic placement string at detail level, e. g. website URL, mobile application ID, or a YouTube video ID. | google_ads; cm360; tiktok; |
| placement_type | TEXT | Placement type | Type of the placement, for example, Website, YouTube Video, and Mobile Application. | google_ads; |
| placement_url | TEXT | Placement url | URL of the placement. For example, "http://www.domain.com". | google_ads; |
| policy_summary_approval_status | TEXT | Policy summary approval status | The overall approval status of this ad, calculated based on the status of its individual policy topic entries. | google_ads; |
| policy_summary_policy_topic_entries | TEXT | Policy summary policy topic entries | The list of policy findings for this ad. | google_ads; |
| policy_summary_review_status | TEXT | Policy summary review status | Where in the review process this ad is. | google_ads; |
| position_estimates_estimated_add_clicks_at_first_position_cpc | NUMERIC | Position estimates estimated add clicks at first position cpc | Estimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros. | google_ads; |
| position_estimates_estimated_add_cost_at_first_position_cpc | NUMERIC | Position estimates estimated add cost at first position cpc | Estimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros. | google_ads; |
| position_estimates_first_page_cpc_micros | NUMERIC | Position estimates first page cpc micros | The estimate of the CPC bid required for ad to be shown on first page of search results. | google_ads; |
| position_estimates_first_position_cpc_micros | NUMERIC | Position estimates first position cpc micros | The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results. | google_ads; |
| position_estimates_top_of_page_cpc_micros | NUMERIC | Position estimates top of page cpc micros | The estimate of the CPC bid required for ad to be displayed at the top of the first page of search results. | google_ads; |
| post_click_quality_score | TEXT | Post click quality score | The quality score of the landing page. | google_ads; yahoo_japan; |
| postal_code | TEXT | Geo target postal code numbers | Geo target postal code. | google_ads; appsflyer; bing; |
| product_aggregator_id | NUMERIC | Product aggregator id | Aggregator ID of the product. | google_ads; |
| product_bidding_category_level1 | TEXT | Product bidding category level1 | Bidding category (level 1) of the product. | google_ads; |
| product_bidding_category_level2 | TEXT | Product bidding category level2 | Bidding category (level 2) of the product. | google_ads; |
| product_bidding_category_level3 | TEXT | Product bidding category level3 | Bidding category (level 3) of the product. | google_ads; |
| product_bidding_category_level4 | TEXT | Product bidding category level4 | Bidding category (level 4) of the product. | google_ads; |
| product_bidding_category_level5 | TEXT | Product bidding category level5 | Bidding category (level 5) of the product. | google_ads; |
| product_brand | TEXT | Product brand | Brand of the product. | google_ads; rakuten_advertising; search_ads; |
| product_channel | TEXT | Product channel | Channel of the product. | google_ads; search_ads; |
| product_channel_exclusivity | TEXT | Product channel exclusivity | Channel exclusivity of the product. | google_ads; search_ads; |
| product_condition | TEXT | Product condition | Condition of the product. | google_ads; search_ads; |
| product_country | TEXT | Product country | Resource name of the geo target constant for the country of sale of the product. | google_ads; search_ads; |
| product_custom_attribute0 | TEXT | Product custom attribute0 | Custom attribute 0 of the product. | google_ads; |
| product_custom_attribute1 | TEXT | Product custom attribute1 | Custom attribute 1 of the product. | google_ads; |
| product_custom_attribute2 | TEXT | Product custom attribute2 | Custom attribute 2 of the product. | google_ads; |
| product_custom_attribute3 | TEXT | Product custom attribute3 | Custom attribute 3 of the product. | google_ads; |
| product_custom_attribute4 | TEXT | Product custom attribute4 | Custom attribute 4 of the product. | google_ads; |
| product_item_id | TEXT | Product item id | Item ID of the product. | google_ads; |
| product_language | TEXT | Product language | Resource name of the language constant for the language of the product. | google_ads; search_ads; |
| product_merchant_id | NUMERIC | Product merchant id | Merchant ID of the product. | google_ads; |
| product_store_id | TEXT | Product store id | Store ID of the product. | google_ads; search_ads; |
| product_title | TEXT | Product title | Title of the product. | google_ads; search_ads; shopify; |
| product_type_l1 | TEXT | Product type l1 | Type (level 1) of the product. | google_ads; |
| product_type_l2 | TEXT | Product type l2 | Type (level 2) of the product. | google_ads; |
| product_type_l3 | TEXT | Product type l3 | Type (level 3) of the product. | google_ads; |
| product_type_l4 | TEXT | Product type l4 | Type (level 4) of the product. | google_ads; |
| product_type_l5 | TEXT | Product type l5 | Type (level 5) of the product. | google_ads; |
| proximity_address_city_name | TEXT | Proximity address city name | Name of the city. | google_ads; |
| proximity_address_country_code | TEXT | Proximity address country code | Country code. | google_ads; |
| proximity_address_postal_code | TEXT | Proximity address postal code | Postal code. | google_ads; |
| proximity_address_province_code | TEXT | Proximity address province code | Province or state code. | google_ads; |
| proximity_address_province_name | TEXT | Proximity address province name | Province or state name. | google_ads; |
| proximity_address_street_address | TEXT | Proximity address street address | Street address line 1. | google_ads; |
| proximity_geo_point_latitude_in_micro_degrees | NUMERIC | Proximity geo point latitude in micro degrees | Micro degrees for the latitude. | google_ads; |
| proximity_geo_point_longitude_in_micro_degrees | NUMERIC | Proximity geo point longitude in micro degrees | Micro degrees for the longitude. | google_ads; |
| proximity_radius | NUMERIC | Proximity radius | The radius of the proximity. | google_ads; |
| proximity_radius_units | TEXT | Proximity radius units | The unit of measurement of the radius. Default is KILOMETERS. | google_ads; |
| quality_info_creative_quality_score | TEXT | Quality info creative quality score | The performance of the ad compared to other advertisers. | google_ads; |
| quality_info_post_click_quality_score | TEXT | Quality info post click quality score | The quality score of the landing page. | google_ads; |
| quality_info_quality_score | NUMERIC | Quality info quality score | The quality score. This field may not be populated if Google does not have enough information to determine a value. | google_ads; |
| quality_info_search_predicted_ctr | TEXT | Quality info search predicted ctr | The click-through rate compared to that of other advertisers. | google_ads; |
| quality_score | NUMERIC | Quality score | The quality score. This field may not be populated if Google does not have enough information to determine a value. | google_ads; |
| quarter | TEXT | Quarter | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. | google_ads; adjust; yahoo_japan; |
| read_only | BOOLEAN | Read only | An option that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only. | google_ads; |
| real_time_bidding_setting_opt_in | BOOLEAN | Real time bidding setting opt in | Whether the campaign is opted in to real-time bidding. | google_ads; |
| recommendation_type | TEXT | Recommendation type | Recommendation type. | google_ads; |
| recommended_budget_amount | NUMERIC | Recommended budget amount | The recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only. | google_ads; |
| recommended_budget_amount_micros | NUMERIC | Recommended budget amount micros | The recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only. | google_ads; |
| recommended_budget_estimated_change_weekly_clicks | NUMERIC | Recommended budget estimated change weekly clicks | The estimated change in weekly clicks if the recommended budget is applied. This field is read-only. | google_ads; |
| recommended_budget_estimated_change_weekly_cost_micros | NUMERIC | Recommended budget estimated change weekly cost micros | The estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only. | google_ads; |
| recommended_budget_estimated_change_weekly_interactions | NUMERIC | Recommended budget estimated change weekly interactions | The estimated change in weekly interactions if the recommended budget is applied. This field is read-only. | google_ads; |
| recommended_budget_estimated_change_weekly_views | NUMERIC | Recommended budget estimated change weekly views | The estimated change in weekly views if the recommended budget is applied. This field is read-only. | google_ads; |
| reference_count | NUMERIC | Reference count | The number of campaigns actively using the budget. This field is read-only. | google_ads; |
| relative_ctr | NUMERIC | Relative ctr | Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites. | google_ads; |
| TEXT | Remarketing setting google global site tag | The Google tag. | google_ads; |
| resource_name | TEXT | Resource name | The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id} | google_ads; |
| rule_based_user_list_combined_rule_user_list_left_operand_rule_item_groups | TEXT | Rule based user list combined rule user list left operand rule item groups | List of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type. | google_ads; |
| rule_based_user_list_combined_rule_user_list_left_operand_rule_type | TEXT | Rule based user list combined rule user list left operand rule type | Rule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList. | google_ads; |
| rule_based_user_list_combined_rule_user_list_right_operand_rule_item_groups | TEXT | Rule based user list combined rule user list right operand rule item groups | List of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type. | google_ads; |
| rule_based_user_list_combined_rule_user_list_right_operand_rule_type | TEXT | Rule based user list combined rule user list right operand rule type | Rule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList. | google_ads; |
| rule_based_user_list_combined_rule_user_list_rule_operator | TEXT | Rule based user list combined rule user list rule operator | Operator to connect the two operands. Required for creating a combined rule user list. | google_ads; |
| rule_based_user_list_expression_rule_user_list_rule_rule_item_groups | TEXT | Rule based user list expression rule user list rule rule item groups | List of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type. | google_ads; |
| rule_based_user_list_expression_rule_user_list_rule_rule_type | TEXT | Rule based user list expression rule user list rule rule type | Rule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList. | google_ads; |
| rule_based_user_list_flexible_rule_user_list_exclusive_operands | TEXT | Rule based user list flexible rule user list exclusive operands | Actions that are located on the exclusive side. These are joined together with OR. | google_ads; |
| rule_based_user_list_flexible_rule_user_list_inclusive_operands | TEXT | Rule based user list flexible rule user list inclusive operands | Actions that are located on the inclusive side. These are joined together by either AND/OR as specified by the inclusive_rule_operator. | google_ads; |
| rule_based_user_list_flexible_rule_user_list_inclusive_rule_operator | TEXT | Rule based user list flexible rule user list inclusive rule operator | Operator that defines how the inclusive operands are combined. | google_ads; |
| rule_based_user_list_prepopulation_status | TEXT | Rule based user list prepopulation status | The status of pre-population. The field is default to NONE if not set which means the previous users will not be considered. If set to REQUESTED, past site visitors or app users who match the list definition will be included in the list (works on the Display Network only). This will only add past users from within the last 30 days, depending on the list's membership duration and the date when the remarketing tag is added. The status will be updated to FINISHED once request is processed, or FAILED if the request fails. | google_ads; |
| search_absolute_top_impression_share | NUMERIC | Search absolute top impression share | The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999. | google_ads; search_ads; yahoo_japan; |
| search_budget_lost_absolute_top_impression_share | NUMERIC | Search budget lost absolute top impression share | The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. | google_ads; search_ads; yahoo_japan; |
| search_budget_lost_impression_share | NUMERIC | Search budget lost impression share | The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. | google_ads; search_ads; |
| search_budget_lost_top_impression_share | NUMERIC | Search budget lost top impression share | The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. | google_ads; search_ads; yahoo_japan; |
| search_click_share | NUMERIC | Search click share | The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. | google_ads; |
| search_engine_results_page_type | TEXT | Search engine results page type | Type of the search engine results page. | google_ads; |
| search_exact_match_impression_share | NUMERIC | Search exact match impression share | The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. | google_ads; |
| search_impression_share | NUMERIC | Search impression share | The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. | google_ads; search_ads; |
| search_predicted_ctr | TEXT | Search predicted ctr | The click-through rate compared to that of other advertisers. | google_ads; yahoo_japan; |
| search_rank_lost_absolute_top_impression_share | NUMERIC | Search rank lost absolute top impression share | The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. | google_ads; search_ads; yahoo_japan; |
| search_rank_lost_impression_share | NUMERIC | Search rank lost impression share | The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. | google_ads; search_ads; |
| search_rank_lost_top_impression_share | NUMERIC | Search rank lost top impression share | The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. | google_ads; search_ads; yahoo_japan; |
| search_term | TEXT | Search term | The search term. | google_ads; googleanalytics4; |
| search_term_match_type | TEXT | Search term match type | Match type of the keyword that triggered the ad, including variants. | google_ads; |
| search_term_view_ad_group | TEXT | Search term view ad group | The ad group the search term served in. | google_ads; |
| search_term_view_ad_group_id | TEXT | Search Term View Ad Group ID | The Ad Group ID for a search term | google_ads; |
| search_term_view_campaign_id | TEXT | Search Term View Campaign ID | The Campaign ID for a search term | google_ads; |
| search_term_view_keyword_id | TEXT | Search Term View Keyword ID | The Keyword ID for a search term | google_ads; |
| search_term_view_resource_name | TEXT | Search term view resource name | The resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term} | google_ads; |
| search_term_view_search_term | TEXT | Search term view search term | The search term. | google_ads; |
| search_term_view_status | TEXT | Search term view status | Indicates whether the search term is currently one of your targeted or excluded keywords. | google_ads; |
| search_top_impression_share | NUMERIC | Search top impression share | The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. | google_ads; search_ads; yahoo_japan; |
| selective_optimization_conversion_actions | TEXT | Selective optimization conversion actions | The selected set of conversion actions for optimizing this campaign. | google_ads; |
| serving_status | TEXT | Serving status | The ad serving status of the campaign. | google_ads; |
| shopping_performance_view_resource_name | TEXT | Shopping performance view resource name | The resource name of the Shopping performance view. Shopping performance view resource names have the form: customers/{customer_id}/shoppingPerformanceView | google_ads; |
| shopping_setting_campaign_priority | NUMERIC | Shopping setting campaign priority | Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. | google_ads; |
| shopping_setting_enable_local | BOOLEAN | Shopping setting enable local | Whether to include local products. | google_ads; |
| shopping_setting_feed_label | TEXT | Shopping setting feed label | Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center. | google_ads; |
| shopping_setting_merchant_id | NUMERIC | Shopping setting merchant id | ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns. | google_ads; |
| shopping_setting_sales_country | TEXT | Shopping setting sales country | Sales country of products to include in the campaign. Only one of feed_label or sales_country can be set. Field is immutable except for clearing. Once this field is cleared, you must use feed_label if you want to set the sales country. | google_ads; |
| shopping_setting_use_vehicle_inventory | BOOLEAN | Shopping setting use vehicle inventory | Whether to target Vehicle Listing inventory. | google_ads; |
| similar_user_list_seed_user_list | TEXT | Similar user list seed user list | Seed UserList from which this list is derived. | google_ads; |
| size_for_display | NUMERIC | Size for display | Estimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only. | google_ads; |
| size_for_search | NUMERIC | Size for search | Estimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only. | google_ads; |
| size_range_for_display | TEXT | Size range for display | Size range in terms of number of users of the UserList, on the Google Display Network. This field is read-only. | google_ads; |
| size_range_for_search | TEXT | Size range for search | Size range in terms of number of users of the UserList, for Search ads. This field is read-only. | google_ads; |
| sk_ad_network_ad_event_type | TEXT | Sk ad network ad event type | iOS Store Kit Ad Network ad event type. | google_ads; |
| sk_ad_network_attribution_credit | TEXT | Sk ad network attribution credit | iOS Store Kit Ad Network attribution credit | google_ads; |
| sk_ad_network_conversion_value | NUMERIC | Sk ad network conversion value | iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign. | google_ads; |
| sk_ad_network_conversions | NUMERIC | Sk ad network conversions | The number of iOS Store Kit Ad Network conversions. | google_ads; |
| sk_ad_network_source_app_sk_ad_network_source_app_id | TEXT | Sk ad network source app sk ad network source app id | App id where the ad that drove the iOS Store Kit Ad Network install was shown. | google_ads; |
| sk_ad_network_user_type | TEXT | Sk ad network user type | iOS Store Kit Ad Network user type. | google_ads; |
| slot | TEXT | Slot | Position of the ad. | google_ads; |
| speed_score | NUMERIC | Speed score | A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest. | google_ads; |
| start_date | DATE | Start date | The date when campaign started in serving customer's timezone in YYYY-MM-DD format. | google_ads; yahoo_japan; |
| state | TEXT | Geo target state name. | Geo target state name. | google_ads; appsflyer; bing; |
| store_id | TEXT | Store id | Store ID of the product. | google_ads; adjust; |
| system_serving_status | TEXT | System serving status | Serving status of the criterion. | google_ads; yahoo_japan; |
| target_cpa | NUMERIC | Target cpa | The effective target CPA (cost-per-acquisition). This field is read-only. | google_ads; yahoo_japan; |
| target_cpa_bid_source | TEXT | Target cpa bid source | Source of the effective target CPA. This field is read-only. | google_ads; |
| target_cpa_cpc_bid_ceiling_micros | NUMERIC | Target cpa cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| target_cpa_cpc_bid_floor_micros | NUMERIC | Target cpa cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| target_cpa_micros | NUMERIC | Target cpa micros | The target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored. | google_ads; |
| target_cpa_target_cpa_micros | NUMERIC | Target cpa target cpa micros | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. | google_ads; |
| target_cpm | TEXT | Target cpm | A bidding strategy that automatically optimizes cost per thousand impressions. | google_ads; |
| target_cpm_micros | NUMERIC | Target cpm micros | Average amount in micros that the advertiser is willing to pay for every thousand times the ad is shown. | google_ads; |
| target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Target impression share cpc bid ceiling micros | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. | google_ads; |
| target_impression_share_location | TEXT | Target impression share location | The targeted location on the search results page. | google_ads; |
| target_impression_share_location_fraction_micros | NUMERIC | Target impression share location fraction micros | The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. | google_ads; |
| target_roas | NUMERIC | Target roas | The target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored. | google_ads; yahoo_japan; |
| target_roas_cpc_bid_ceiling_micros | NUMERIC | Target roas cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| target_roas_cpc_bid_floor_micros | NUMERIC | Target roas cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. | google_ads; |
| target_roas_target_roas | NUMERIC | Target roas target roas | Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. | google_ads; |
| target_spend_cpc_bid_ceiling_micros | NUMERIC | Target spend cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. | google_ads; |
| target_spend_target_spend_micros | NUMERIC | Target spend target spend micros | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. | google_ads; |
| target_url | TEXT | Target url | URL of the placement, for example, website, link to the mobile application in app store, or a YouTube video URL. | google_ads; |
| targeting_setting_target_restrictions | TEXT | Targeting setting target restrictions | The per-targeting-dimension setting to restrict the reach of your campaign or ad group. | google_ads; |
| taxonomy_type | TEXT | Taxonomy type | Taxonomy type of the user interest. | google_ads; |
| test_account | BOOLEAN | Test account | Whether the customer is a test account. | google_ads; |
| text_label_background_color | TEXT | Text label background color | Background color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts. | google_ads; |
| text_label_description | TEXT | Text label description | A short description of the label. The length must be no more than 200 characters. | google_ads; |
| time_zone | TEXT | Time zone | The local timezone ID of the customer. | google_ads; |
| top_impression_percentage | NUMERIC | Top impression percentage | The percent of your ad impressions that are shown anywhere above the organic search results. | google_ads; search_ads; yahoo_japan; |
| top_of_page_cpc | NUMERIC | Top of page cpc | The estimate of the CPC bid required for ad to be displayed at the top of the first page of search results. | google_ads; |
| topic_path | TEXT | Topic path | The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category. | google_ads; |
| topic_topic_constant | TEXT | Topic topic constant | The Topic Constant resource name. | google_ads; |
| total_amount | NUMERIC | Total amount | The lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. | google_ads; |
| total_amount_micros | NUMERIC | Total amount micros | The lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. | google_ads; |
| tracking_setting_tracking_url | TEXT | Tracking setting tracking url | The url used for dynamic tracking. | google_ads; |
| tracking_url_template | TEXT | Tracking url template | The URL template for constructing a tracking URL. | google_ads; |
| type | TEXT | Type | The type of the ad group. | google_ads; adalyser; awin; facebook_organic; sendinblue; stripe; zendesk_support; |
| url_custom_parameters | TEXT | Url custom parameters | The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. | google_ads; |
| url_expansion_opt_out | BOOLEAN | Url expansion opt out | Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false. | google_ads; |
| user_interest_availabilities | TEXT | User interest availabilities | Availability information of the user interest. | google_ads; |
| user_interest_id | NUMERIC | User interest id | The ID of the user interest. | google_ads; |
| user_interest_launched_to_all | BOOLEAN | User interest launched to all | True if the user interest is launched to all channels and locales. | google_ads; |
| user_interest_name | TEXT | User interest name | The name of the user interest. | google_ads; |
| user_interest_parent | TEXT | User interest parent | The parent of the user interest. | google_ads; |
| user_interest_resource_name | TEXT | User interest resource name | The resource name of the user interest. User interest resource names have the form: customers/{customer_id}/userInterests/{user_interest_id} | google_ads; |
| user_interest_taxonomy_type | TEXT | User interest taxonomy type | Taxonomy type of the user interest. | google_ads; |
| user_interest_user_interest_category | TEXT | User interest user interest category | The UserInterest resource name. | google_ads; |
| user_interest_user_interest_id | NUMERIC | User interest user interest id | The ID of the user interest. | google_ads; |
| user_interest_user_interest_parent | TEXT | User interest user interest parent | The parent of the user interest. | google_ads; |
| user_list_access_reason | TEXT | User list access reason | Indicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only. | google_ads; |
| user_list_account_user_list_status | TEXT | User list account user list status | Indicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED. | google_ads; |
| user_list_basic_user_list_actions | TEXT | User list basic user list actions | Actions associated with this user list. | google_ads; |
| user_list_closing_reason | TEXT | User list closing reason | Indicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open. | google_ads; |
| user_list_crm_based_user_list_app_id | TEXT | User list crm based user list app id | A string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs. | google_ads; |
| user_list_crm_based_user_list_data_source_type | TEXT | User list crm based user list data source type | Data source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists. | google_ads; |
| user_list_crm_based_user_list_upload_key_type | TEXT | User list crm based user list upload key type | Matching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation. | google_ads; |
| user_list_description | TEXT | User list description | Description of this user list. | google_ads; |
| user_list_eligible_for_display | BOOLEAN | User list eligible for display | Indicates this user list is eligible for Google Display Network. This field is read-only. | google_ads; |
| user_list_eligible_for_search | BOOLEAN | User list eligible for search | Indicates if this user list is eligible for Google Search Network. | google_ads; |
| user_list_id | NUMERIC | User list id | Id of the user list. | google_ads; |
| user_list_integration_code | TEXT | User list integration code | An ID from external system. It is used by user list sellers to correlate IDs on their systems. | google_ads; |
| user_list_logical_user_list_rules | TEXT | User list logical user list rules | Logical list rules that define this user list. The rules are defined as a logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are ANDed when they are evaluated. Required for creating a logical user list. | google_ads; |
| user_list_match_rate_percentage | NUMERIC | User list match rate percentage | Indicates match rate for Customer Match lists. The range of this field is [0-100]. This will be null for other list types or when it's not possible to calculate the match rate. This field is read-only. | google_ads; |
| user_list_membership_life_span | NUMERIC | User list membership life span | Number of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. It'll be ignored for logical_user_list. | google_ads; |
| user_list_membership_status | TEXT | User list membership status | Membership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to. | google_ads; |
| user_list_name | TEXT | User list name | Name of this user list. Depending on its access_reason, the user list name may not be unique (for example, if access_reason=SHARED) | google_ads; |
| user_list_read_only | BOOLEAN | User list read only | An option that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only. | google_ads; |
| user_list_resource_name | TEXT | User list resource name | The resource name of the user list. User list resource names have the form: customers/{customer_id}/userLists/{user_list_id} | google_ads; |
| user_list_rule_based_user_list_combined_rule_user_list_left_operand_rule_item_groups | TEXT | User list rule based user list combined rule user list left operand rule item groups | List of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type. | google_ads; |
| user_list_rule_based_user_list_combined_rule_user_list_left_operand_rule_type | TEXT | User list rule based user list combined rule user list left operand rule type | Rule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList. | google_ads; |
| user_list_rule_based_user_list_combined_rule_user_list_right_operand_rule_item_groups | TEXT | User list rule based user list combined rule user list right operand rule item groups | List of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type. | google_ads; |
| user_list_rule_based_user_list_combined_rule_user_list_right_operand_rule_type | TEXT | User list rule based user list combined rule user list right operand rule type | Rule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList. | google_ads; |
| user_list_rule_based_user_list_combined_rule_user_list_rule_operator | TEXT | User list rule based user list combined rule user list rule operator | Operator to connect the two operands. Required for creating a combined rule user list. | google_ads; |
| user_list_rule_based_user_list_expression_rule_user_list_rule_rule_item_groups | TEXT | User list rule based user list expression rule user list rule rule item groups | List of rule item groups that defines this rule. Rule item groups are grouped together based on rule_type. | google_ads; |
| user_list_rule_based_user_list_expression_rule_user_list_rule_rule_type | TEXT | User list rule based user list expression rule user list rule rule type | Rule type is used to determine how to group rule items. The default is OR of ANDs (disjunctive normal form). That is, rule items will be ANDed together within rule item groups and the groups themselves will be ORed together. Currently AND of ORs (conjunctive normal form) is only supported for ExpressionRuleUserList. | google_ads; |
| user_list_rule_based_user_list_flexible_rule_user_list_exclusive_operands | TEXT | User list rule based user list flexible rule user list exclusive operands | Actions that are located on the exclusive side. These are joined together with OR. | google_ads; |
| user_list_rule_based_user_list_flexible_rule_user_list_inclusive_operands | TEXT | User list rule based user list flexible rule user list inclusive operands | Actions that are located on the inclusive side. These are joined together by either AND/OR as specified by the inclusive_rule_operator. | google_ads; |
| user_list_rule_based_user_list_flexible_rule_user_list_inclusive_rule_operator | TEXT | User list rule based user list flexible rule user list inclusive rule operator | Operator that defines how the inclusive operands are combined. | google_ads; |
| user_list_rule_based_user_list_prepopulation_status | TEXT | User list rule based user list prepopulation status | The status of pre-population. The field is default to NONE if not set which means the previous users will not be considered. If set to REQUESTED, past site visitors or app users who match the list definition will be included in the list (works on the Display Network only). This will only add past users from within the last 30 days, depending on the list's membership duration and the date when the remarketing tag is added. The status will be updated to FINISHED once request is processed, or FAILED if the request fails. | google_ads; |
| user_list_similar_user_list_seed_user_list | TEXT | User list similar user list seed user list | Seed UserList from which this list is derived. | google_ads; |
| user_list_size_for_display | NUMERIC | User list size for display | Estimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only. | google_ads; |
| user_list_size_for_search | NUMERIC | User list size for search | Estimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only. | google_ads; |
| user_list_size_range_for_display | TEXT | User list size range for display | Size range in terms of number of users of the UserList, on the Google Display Network. This field is read-only. | google_ads; |
| user_list_size_range_for_search | TEXT | User list size range for search | Size range in terms of number of users of the UserList, for Search ads. This field is read-only. | google_ads; |
| user_list_type | TEXT | User list type | Type of this list. This field is read-only. | google_ads; |
| user_list_user_list | TEXT | User list user list | The User List resource name. | google_ads; |
| valid_accelerated_mobile_pages_clicks_percentage | NUMERIC | Valid accelerated mobile pages clicks percentage | The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page. | google_ads; |
| value_per_all_conversion | NUMERIC | Value per all conversion | The value of all conversions divided by the number of all conversions. | google_ads; |
| value_per_all_conversions | NUMERIC | Value per all conversions | The value of all conversions divided by the number of all conversions. | google_ads; |
| value_per_all_conversions_by_conversion_date | NUMERIC | Value per all conversions by conversion date | The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. | google_ads; |
| value_per_conversion | NUMERIC | Value per conversion | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| value_per_conversions_by_conversion_date | NUMERIC | Value per conversions by conversion date | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. | google_ads; |
| value_per_current_model_attributed_conversion | NUMERIC | Value per current model attributed conversion | The value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | google_ads; |
| vanity_pharma_vanity_pharma_display_url_mode | TEXT | Vanity pharma vanity pharma display url mode | The display mode for vanity pharma URLs. | google_ads; |
| vanity_pharma_vanity_pharma_text | TEXT | Vanity pharma vanity pharma text | The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs. | google_ads; |
| vertical_id | TEXT | Vertical id | The Topic Constant resource name. | google_ads; |
| video_brand_safety_suitability | TEXT | Video brand safety suitability | 3-Tier Brand Safety setting for the campaign. | google_ads; |
| video_quartile100_rate | NUMERIC | Video quartile100 rate | Percentage of impressions where the viewer watched all of your video. | google_ads; |
| video_quartile25_rate | NUMERIC | Video quartile25 rate | Percentage of impressions where the viewer watched 25% of your video. | google_ads; |
| video_quartile50_rate | NUMERIC | Video quartile50 rate | Percentage of impressions where the viewer watched 50% of your video. | google_ads; |
| video_quartile75_rate | NUMERIC | Video quartile75 rate | Percentage of impressions where the viewer watched 75% of your video. | google_ads; |
| video_quartile_p100_rate | NUMERIC | Video quartile p100 rate | Percentage of impressions where the viewer watched all of your video. | google_ads; |
| video_quartile_p25_rate | NUMERIC | Video quartile p25 rate | Percentage of impressions where the viewer watched 25% of your video. | google_ads; |
| video_quartile_p50_rate | NUMERIC | Video quartile p50 rate | Percentage of impressions where the viewer watched 50% of your video. | google_ads; |
| video_quartile_p75_rate | NUMERIC | Video quartile p75 rate | Percentage of impressions where the viewer watched 75% of your video. | google_ads; |
| video_view_rate | NUMERIC | Video view rate | The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. | google_ads; |
| video_views | NUMERIC | Video views | The number of times your video ads were viewed. | google_ads; cm360; linkedin; snapchat; twitter_organic; yahoo_japan; |
| view_through_conversions | NUMERIC | View through conversions | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. | google_ads; |
| webpage_conditions | TEXT | Webpage conditions | Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| webpage_coverage_percentage | NUMERIC | Webpage coverage percentage | Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only. | google_ads; |
| webpage_criterion_name | TEXT | Webpage criterion name | The name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations. | google_ads; |
| webpage_sample_sample_urls | TEXT | Webpage sample sample urls | Webpage sample urls | google_ads; |
| youtube_channel_channel_id | TEXT | Youtube channel channel id | The YouTube uploader channel id or the channel code of a YouTube channel. | google_ads; |
| youtube_video_video_id | TEXT | Youtube video video id | YouTube video id as it appears on the YouTube watch page. | google_ads; |
| address_address1 | TEXT | Address address1 | Address address1 | activecampaign; |
| address_address2 | TEXT | Address address2 | Address address2 | activecampaign; |
| address_allgroup | TEXT | Address allgroup | Address allgroup | activecampaign; |
| address_city | TEXT | Address city | Address city | activecampaign; |
| address_company_name | TEXT | Address company name | Address company name | activecampaign; |
| address_country | TEXT | Address country | Address country | activecampaign; |
| address_district | TEXT | Address district | Address district | activecampaign; |
| address_id | TEXT | Address id | Address id | activecampaign; |
| address_is_default | TEXT | Address is default flag | Address is default flag | activecampaign; |
| address_state | TEXT | Address state | Address state | activecampaign; |
| address_zip | TEXT | Address zip | Address zip | activecampaign; |
| automation_cdate | DATE | Automation cdate | Automation creation date | activecampaign; |
| automation_defaultscreenshot | TEXT | Automation default screenshot | Automation default screenshot | activecampaign; |
| automation_entered | TEXT | Automation entered | Automation entered | activecampaign; |
| automation_exited | TEXT | Automation exited | Automation exited | activecampaign; |
| automation_hidden | TEXT | Automation hidden | Automation hidden | activecampaign; |
| automation_id | TEXT | Automation id | Automation id | activecampaign; |
| automation_mdate | DATE | Automation mdate | Automation modification date | activecampaign; |
| automation_name | TEXT | Automation name | Automation name | activecampaign; |
| automation_screenshot | TEXT | Automation screenshot | Automation screenshot | activecampaign; |
| automation_status | TEXT | Automation status | Automation status | activecampaign; |
| automation_userid | TEXT | Automation user id | Automation user id | activecampaign; |
| TEXT | Campaign activerss interval | Campaign activerss interval | activecampaign; |
| TEXT | Campaign activerss items | Campaign activerss items | activecampaign; |
| TEXT | Campaign activerss url | Campaign activerss url | activecampaign; |
| campaign_addressid | TEXT | Campaign address id | Campaign address id | activecampaign; |
| campaign_analytics_campaign_name | TEXT | Campaign analytics_campaign_name | Campaign analytics_campaign_name | activecampaign; |
| campaign_automation | TEXT | Campaign automation | Campaign automation | activecampaign; |
| campaign_basemessageid | TEXT | Campaign base message id | Campaign base message id | activecampaign; |
| campaign_basetemplateid | TEXT | Campaign basetemplate id | Campaign basetemplate id | activecampaign; |
| campaign_bounceid | TEXT | Campaign bounce id | Campaign bounce id | activecampaign; |
| campaign_cdate | DATE | Campaign cdate | Campaign creation date | activecampaign; |
| campaign_deletestamp | TEXT | Campaign deletestamp | Campaign deletestamp | activecampaign; |
| campaign_embed_images | TEXT | Campaign embed_images | Campaign embed_images | activecampaign; |
| campaign_facebook | TEXT | Campaign facebook | Campaign facebook | activecampaign; |
| campaign_formid | TEXT | Campaign form id | Campaign form id | activecampaign; |
| campaign_forwards | NUMERIC | Campaign forwards | Campaign forwards | activecampaign; |
| campaign_hardbounces | NUMERIC | Campaign hard bounces | Campaign hard bounces | activecampaign; |
| campaign_htmlunsub | NUMERIC | Campaign html unsub | Campaign html unsub | activecampaign; |
| campaign_htmlunsubdata | TEXT | Campaign html unsub data | Campaign html unsub data | activecampaign; |
| campaign_ip4 | TEXT | Campaign ip4 | Campaign ip4 | activecampaign; |
| campaign_laststep | TEXT | Campaign last step | Campaign last step | activecampaign; |
| campaign_ldate | DATE | Campaign ldate | Campaign ldate | activecampaign; |
| campaign_linkclicks | NUMERIC | Campaign link clicks | Campaign link clicks | activecampaign; |
| campaign_mail_cleanup | TEXT | Campaign mail_cleanup | Campaign mail_cleanup | activecampaign; |
| campaign_mail_send | TEXT | Campaign mail_send | Campaign mail_send | activecampaign; |
| campaign_mail_transfer | TEXT | Campaign mail transfer | Campaign mail transfer | activecampaign; |
| campaign_mailer_log_file | TEXT | Campaign mailer_log_file | Campaign mailer_log_file | activecampaign; |
| campaign_managetext | TEXT | Campaign manage text | Campaign manage text | activecampaign; |
| campaign_mdate | DATE | Campaign mdate | Campaign modification date | activecampaign; |
| campaign_opens | NUMERIC | Campaign opens | Campaign opens | activecampaign; |
| campaign_public | TEXT | Campaign public | Campaign public | activecampaign; |
| campaign_realcid | TEXT | Campaign realcid | Campaign realcid | activecampaign; |
| campaign_recurring | TEXT | Campaign recurring | Campaign recurring | activecampaign; |
| campaign_reminder_field | TEXT | Campaign reminder field | Campaign reminder field | activecampaign; |
| campaign_reminder_format | TEXT | Campaign reminder format | Campaign reminder format | activecampaign; |
| campaign_reminder_last_cron_run | TEXT | Campaign reminder last cron run | Campaign reminder last cron run | activecampaign; |
| campaign_reminder_offset | TEXT | Campaign reminder offset | Campaign reminder offset | activecampaign; |
| campaign_reminder_offset_sign | TEXT | Campaign reminder offset sign | Campaign reminder offset sign | activecampaign; |
| campaign_reminder_offset_type | TEXT | Campaign reminder offset type | Campaign reminder offset type | activecampaign; |
| campaign_reminder_type | TEXT | Campaign reminder type | Campaign reminder type | activecampaign; |
| campaign_replies | NUMERIC | Campaign replies | Campaign replies | activecampaign; |
| campaign_replysys | TEXT | Campaign replysys | Campaign replysys | activecampaign; |
| campaign_responder_existing | TEXT | Campaign responder existing | Campaign responder existing | activecampaign; |
| campaign_responder_offset | TEXT | Campaign responder offset | Campaign responder offset | activecampaign; |
| campaign_responder_type | TEXT | Campaign responder type | Campaign responder type | activecampaign; |
| campaign_schedule | TEXT | Campaign schedule | Campaign schedule | activecampaign; |
| campaign_scheduleddate | DATE | Campaign scheduled date | Campaign scheduled date | activecampaign; |
| campaign_sdate | DATE | Campaign sdate | Campaign sdate | activecampaign; |
| campaign_segmentid | TEXT | Campaign segment id | Campaign segment id | activecampaign; |
| campaign_send_amt | NUMERIC | Campaign send_amt | Campaign send_amt | activecampaign; |
| campaign_sendid | TEXT | Campaign send id | Campaign send id | activecampaign; |
| campaign_seriesid | TEXT | Campaign series id | Campaign series id | activecampaign; |
| campaign_socialshares | NUMERIC | Campaign social shares | Campaign social shares | activecampaign; |
| campaign_softbounces | NUMERIC | Campaign soft bounces | Campaign soft bounces | activecampaign; |
| campaign_source | TEXT | Campaign source | Campaign source | activecampaign; |
| campaign_split_content | TEXT | Campaign split content | Campaign split content | activecampaign; |
| campaign_split_offset | TEXT | Campaign split offset | Campaign split offset | activecampaign; |
| campaign_split_offset_type | TEXT | Campaign split offset type | Campaign split offset type | activecampaign; |
| campaign_split_type | TEXT | Campaign split type | Campaign split type | activecampaign; |
| campaign_split_winner_awaiting | TEXT | Campaign split winner awaiting | Campaign split winner awaiting | activecampaign; |
| campaign_split_winner_messageid | TEXT | Campaign split winner message id | Campaign split winner message id | activecampaign; |
| campaign_subscriberclicks | NUMERIC | Campaign subscriber clicks | Campaign subscriber clicks | activecampaign; |
| campaign_survey | TEXT | Campaign survey | Campaign survey | activecampaign; |
| campaign_textunsub | NUMERIC | Campaign text unsub | Campaign text unsub | activecampaign; |
| campaign_textunsubdata | TEXT | Campaign text unsub data | Campaign text unsub data | activecampaign; |
| campaign_threadid | TEXT | Campaign thread id | Campaign thread id | activecampaign; |
| campaign_total_amt | NUMERIC | Campaign total_amt | Campaign total_amt | activecampaign; |
| campaign_tracklinks | TEXT | Campaign track links | Campaign track links | activecampaign; |
| campaign_tracklinksanalytics | TEXT | Campaign track links analytics | Campaign track links analytics | activecampaign; |
| campaign_trackreads | TEXT | Campaign track reads | Campaign track reads | activecampaign; |
| campaign_trackreadsanalytics | TEXT | Campaign track reads analytics | Campaign track reads analytics | activecampaign; |
| TEXT | Campaign tweet | Campaign tweet | activecampaign; |
| campaign_type | TEXT | ActiveCampaign campaign type | ActiveCampaign campaign type | activecampaign; adform; linkedin; mailchimp; salesforce; search_ads; stackadapt; tiktok; trade_desk; yahoo_japan; |
| campaign_uniqueforwards | NUMERIC | Campaign unique forwards | Campaign unique forwards | activecampaign; |
| campaign_uniquelinkclicks | NUMERIC | Campaign unique link clicks | Campaign unique link clicks | activecampaign; |
| campaign_uniqueopens | NUMERIC | Campaign unique opens | Campaign unique opens | activecampaign; |
| campaign_uniquereplies | NUMERIC | Campaign unique replies | Campaign unique replies | activecampaign; |
| campaign_unsubreasons | NUMERIC | Campaign unsub reasons | Campaign unsub reasons | activecampaign; |
| campaign_unsubscribes | NUMERIC | Campaign unsubscribes | Campaign unsubscribes | activecampaign; |
| campaign_updates | DATE | Campaign updates | Campaign updates | activecampaign; |
| campaign_user | TEXT | Campaign user | Campaign user | activecampaign; |
| campaign_userid | TEXT | Campaign user id | Campaign user id | activecampaign; |
| campaign_waitpreview | TEXT | Campaign waitpreview | Campaign waitpreview | activecampaign; |
| campaign_willrecur | TEXT | Campaign willrecur | Campaign willrecur | activecampaign; |
| contact_adate | DATE | Contact adate | Contact adate | activecampaign; |
| contact_bounced_date | DATE | Contact bounced date | Contact bounced date | activecampaign; |
| contact_bounced_hard | TEXT | Contact bounced hard | Contact bounced hard | activecampaign; |
| contact_bounced_soft | TEXT | Contact bounced soft | Contact bounced soft | activecampaign; |
| contact_cdate | DATE | Contact cdate | Contact creation date | activecampaign; |
| contact_deleted | TEXT | Contact deleted | Contact deleted | activecampaign; |
| contact_edate | DATE | Contact edate | Contact edate | activecampaign; |
| contact_email | TEXT | Contact email | Contact email | activecampaign; hubspot; salesforce; |
| contact_email_domain | TEXT | Contact email domain | Contact email domain | activecampaign; |
| contact_email_local | TEXT | Contact email local | Contact email local | activecampaign; |
| contact_first_name | TEXT | Contact first name | Contact first name | activecampaign; |
| contact_gravatar | TEXT | Contact gravatar | Contact gravatar | activecampaign; |
| contact_hash | TEXT | Contact hash | Contact hash | activecampaign; |
| contact_id | TEXT | Contact id | Contact id | activecampaign; salesforce; |
| contact_ip | TEXT | Contact ip | Contact ip | activecampaign; |
| contact_last_name | TEXT | Contact last name | Contact last name | activecampaign; |
| contact_organization | TEXT | Contact organization | Contact organization | activecampaign; |
| contact_orgid | TEXT | Contact orgid | Contact orgid | activecampaign; |
| contact_phone | TEXT | Contact phone | Contact phone | activecampaign; hubspot; salesforce; |
| contact_rating_tstamp | TEXT | Contact rating_tstamp | Contact rating_tstamp | activecampaign; |
| contact_segmentio_id | TEXT | Contact segmentio_id | Contact segmentio_id | activecampaign; |
| contact_sentcnt | NUMERIC | Contact sentcnt | Contact sentcnt | activecampaign; |
| contact_socialdata_lastcheck | TEXT | Contact socialdata_lastcheck | Contact socialdata_lastcheck | activecampaign; |
| contact_ua | TEXT | Contact ua | Contact ua | activecampaign; |
| contact_udate | DATE | Contact udate | Contact update date | activecampaign; |
| deal_account | TEXT | Deal account | Deal account | activecampaign; |
| deal_activitycount | NUMERIC | Deal activity count | Deal activity count | activecampaign; |
| deal_cdate | DATE | Deal cdate | Deal creation date | activecampaign; |
| deal_contact | TEXT | Deal contact | Deal contact | activecampaign; |
| deal_currency | TEXT | Deal currency | Deal currency | activecampaign; |
| deal_customer_account | TEXT | Deal customer account | Deal customer account | activecampaign; |
| deal_description | TEXT | Deal description | Deal description | activecampaign; hubspot; |
| deal_edate | DATE | Deal edate | Deal edate | activecampaign; |
| deal_group | TEXT | Deal group | Deal group | activecampaign; |
| deal_id | TEXT | Deal id | Deal id | activecampaign; |
| deal_mdate | DATE | Deal mdate | Deal modification date | activecampaign; |
| deal_nextdate | DATE | Deal next date | Deal next date | activecampaign; |
| deal_nextdealid | TEXT | Deal next deal id | Deal next deal id | activecampaign; |
| deal_nexttaskid | TEXT | Deal next task id | Deal next task id | activecampaign; |
| deal_organization | TEXT | Deal organization | Deal organization | activecampaign; |
| deal_owner | TEXT | Deal owner | Deal owner | activecampaign; |
| deal_percent | PERCENT | Deal percent | Deal percent | activecampaign; |
| deal_stage | TEXT | Deal stage | Deal stage | activecampaign; |
| deal_status | TEXT | Deal status | Deal status | activecampaign; |
| deal_task_assignee | TEXT | Deal task assignee | Deal task assignee | activecampaign; |
| deal_task_automation | TEXT | Deal task automation | Deal task automation | activecampaign; |
| deal_task_cdate | DATE | Deal task cdate | Deal task creation date | activecampaign; |
| deal_task_deal_tasktype | TEXT | Deal task type | Deal task type | activecampaign; |
| deal_task_done_automation | TEXT | Deal task done automation | Deal task done automation | activecampaign; |
| deal_task_duedate | DATE | Deal task due date | Deal task due date | activecampaign; |
| deal_task_edate | DATE | Deal task edate | Deal task edate | activecampaign; |
| deal_task_id | TEXT | Deal task id | Deal task id | activecampaign; |
| deal_task_note | TEXT | Deal task note | Deal task note | activecampaign; |
| deal_task_outcome_info | TEXT | Deal task outcome info | Deal task outcome info | activecampaign; |
| deal_task_outcomeid | TEXT | Deal task outcome id | Deal task outcome id | activecampaign; |
| deal_task_relid | TEXT | Deal task relid | Deal task relid | activecampaign; |
| deal_task_reltype | TEXT | Deal task reltype | Deal task reltype | activecampaign; |
| deal_task_status | TEXT | Deal task status | Deal task status | activecampaign; |
| deal_task_title | TEXT | Deal task title | Deal task title | activecampaign; |
| deal_task_udate | DATE | Deal task udate | Deal task update date | activecampaign; |
| deal_task_user | TEXT | Deal task user | Deal task user | activecampaign; |
| deal_title | TEXT | Deal title | Deal title | activecampaign; |
| deal_value | NUMERIC | Deal value | Deal value | activecampaign; |
| deal_win_probability | NUMERIC | Deal win probability | Deal win probability | activecampaign; |
| deal_win_probability_mdate | DATE | Deal win probability mdate | Deal win probability mdate | activecampaign; |
| list_analytics_domains | TEXT | List analytics_domains | List analytics_domains | activecampaign; |
| list_analytics_source | TEXT | List analytics_source | List analytics_source | activecampaign; |
| list_analytics_ua | TEXT | List analytics_ua | List analytics_ua | activecampaign; |
| list_carboncopy | TEXT | List carboncopy | List carboncopy | activecampaign; |
| list_cdate | DATE | List cdate | List creation date | activecampaign; |
| list_deletestamp | TEXT | List deletestamp | List deletestamp | activecampaign; |
| list_facebook_session | TEXT | List facebook session | List facebook session | activecampaign; |
| list_fulladdress | TEXT | List full address | List full address | activecampaign; |
| list_get_unsubscribe_reason | TEXT | List get_unsubscribe_reason | List get_unsubscribe_reason | activecampaign; |
| list_id | TEXT | List id | List id | activecampaign; mailchimp; salesforce_marketing; |
| list_name | TEXT | List name | List name | activecampaign; mailchimp; salesforce_marketing; |
| list_optinmessageid | TEXT | List optinmessageid | List optinmessageid | activecampaign; |
| list_optinoptout | TEXT | List optin optout | List optin optout | activecampaign; |
| list_optoutconf | TEXT | List optout conf | List optout conf | activecampaign; |
| list_p_embed_image | TEXT | List p_embed_image | List p_embed_image | activecampaign; |
| list_p_use_analytics_link | TEXT | List p_use_analytics_link | List p_use_analytics_link | activecampaign; |
| list_p_use_analytics_read | TEXT | List p_use_analytics_read | List p_use_analytics_read | activecampaign; |
| list_p_use_captcha | TEXT | List p_use_captcha | List p_use_captcha | activecampaign; |
| list_p_use_facebook | TEXT | List p_use_facebook | List p_use_facebook | activecampaign; |
| list_p_use_tracking | TEXT | List p_use_tracking | List p_use_tracking | activecampaign; |
| TEXT | List p_use_twitter | List p_use_twitter | activecampaign; |
| list_private | TEXT | List private | List private | activecampaign; |
| list_require_name | TEXT | List require name | List require name | activecampaign; |
| list_send_last_broadcast | TEXT | List send_last_broadcast | List send_last_broadcast | activecampaign; |
| list_sender_addr1 | TEXT | List sender addr1 | List sender addr1 | activecampaign; |
| list_sender_addr2 | TEXT | List sender addr2 | List sender addr2 | activecampaign; |
| list_sender_city | TEXT | List sender city | List sender city | activecampaign; |
| list_sender_country | TEXT | List sender country | List sender country | activecampaign; |
| list_sender_name | TEXT | List sender name | List sender name | activecampaign; |
| list_sender_phone | TEXT | List sender phone | List sender phone | activecampaign; |
| list_sender_reminder | TEXT | List sender reminder | List sender reminder | activecampaign; |
| list_sender_state | TEXT | List sender state | List sender state | activecampaign; |
| list_sender_url | TEXT | List sender url | List sender url | activecampaign; |
| list_sender_zip | TEXT | List sender zip | List sender zip | activecampaign; |
| list_stringid | TEXT | List string id | List string id | activecampaign; |
| list_subscription_notify | TEXT | List subscription_notify | List subscription_notify | activecampaign; |
| list_to_name | TEXT | List to_name | List to_name | activecampaign; |
| TEXT | List twitter_token | List twitter_token | activecampaign; |
| TEXT | List twitter token secret | List twitter token secret | activecampaign; |
| list_udate | DATE | List update date | List update date | activecampaign; |
| list_unsubscription_notify | TEXT | List unsubscription notify | List unsubscription notify | activecampaign; |
| list_user | TEXT | List user | List user | activecampaign; |
| list_userid | TEXT | List user id | List user id | activecampaign; |
| message_cdate | DATE | Message cdate | Message creation date | activecampaign; |
| message_charset | TEXT | Message charset | Message charset | activecampaign; |
| message_ed_instanceid | TEXT | Message ed_instanceid | Message ed_instanceid | activecampaign; |
| message_ed_version | TEXT | Message ed_version | Message ed_version | activecampaign; |
| message_encoding | TEXT | Message encoding | Message encoding | activecampaign; |
| message_format | TEXT | Message format | Message format | activecampaign; |
| message_fromemail | TEXT | Message from email | Message from email | activecampaign; |
| message_fromname | TEXT | Message from name | Message from name | activecampaign; |
| message_hidden | TEXT | Message hidden | Message hidden | activecampaign; |
| message_html | TEXT | Message html | Message html | activecampaign; |
| message_htmlfetch | TEXT | Message html fetch | Message htmlfetch | activecampaign; |
| message_id | TEXT | Message id | Message id | activecampaign; |
| message_mdate | DATE | Message mdate | Message modification date | activecampaign; |
| message_name | TEXT | Message name | Message name | activecampaign; |
| TEXT | Message preheader text | Message preheader text | activecampaign; |
| message_preview_data | TEXT | Message preview data | Message preview data | activecampaign; |
| message_preview_mime | TEXT | Message preview mime | Message preview mime | activecampaign; |
| message_priority | TEXT | Message priority | Message priority | activecampaign; |
| message_reply2 | TEXT | Message reply2 | Message reply2 | activecampaign; |
| message_subject | TEXT | Message subject | Message subject | activecampaign; |
| message_text | TEXT | Message text | Message text | activecampaign; |
| message_textfetch | TEXT | Message text fetch | Message text fetch | activecampaign; |
| message_user | TEXT | Message user | Message user | activecampaign; |
| message_userid | TEXT | Message user id | Message user id | activecampaign; |
| appt_count | NUMERIC | Appt Count | The Appt Count | adalyser; |
| avg_sales_value | NUMERIC | Avg Sales Value | The Avg Sales Value | adalyser; |
| client_id | TEXT | Client ID | Client ID | adalyser; |
| client_name | TEXT | Client Name | Client Name | adalyser; |
| clientcost | TEXT | Client Cost | The Client Cost | adalyser; |
| cpa | NUMERIC | CPA | The CPA | adalyser; adroll; apple_search_ads; appnexus; cm360; outbrain; pinterest; taboola; |
| cpl | NUMERIC | CPL | The CPL | adalyser; |
| cpl_sources_desktop | TEXT | CPL Sources Desktop | The CPL Sources Desktop | adalyser; |
| cpl_sources_mobile | TEXT | CPL Sources Mobile | The CPL Sources Mobile | adalyser; |
| cps | NUMERIC | CPS | The CPS | adalyser; |
| cps_sources_desktop | TEXT | CPS Sources Desktop | The CPS Sources Desktop | adalyser; |
| cps_sources_mobile | TEXT | CPS Sources Mobile | The CPS Sources Mobile | adalyser; |
| cpt | NUMERIC | CPT | The CPT | adalyser; apple_search_ads; |
| creative | TEXT | Creative | The Creative | adalyser; adjust; cm360; dv360; |
| daypart | TEXT | Daypart | The Daypart | adalyser; |
| grosscost | TEXT | Gross Cost | The Gross Cost | adalyser; |
| impacts | NUMERIC | Impacts | The Impacts | adalyser; |
| ipa | NUMERIC | IPA | The IPA | adalyser; |
| ipl | NUMERIC | IPL | The IPL | adalyser; |
| ips | NUMERIC | IPS | The IPS | adalyser; |
| lead_actions_new | TEXT | Lead Actions New | The Lead Actions New | adalyser; |
| lead_actions_returning | TEXT | Lead Actions Returning | The Lead Actions Returning | adalyser; |
| lead_attribute_4 | TEXT | Lead Attribute 4 | The Lead Attribute 4 | adalyser; |
| lead_attribute_5 | TEXT | Lead Attribute 5 | The Lead Attribute 5 | adalyser; |
| lead_baseline | NUMERIC | Lead Baseline | The Lead Baseline | adalyser; |
| lead_origins_direct | TEXT | Lead Origins Direct | The Lead Origins Direct | adalyser; |
| lead_origins_organic_search | TEXT | Lead Origins Organic Search | The Lead Origins Organic Search | adalyser; |
| lead_origins_paid_search | TEXT | Lead Origins Paid Search | The Lead Origins Paid Search | adalyser; |
| lead_sale_conv_rate | TEXT | Lead Sale Conv Rate | The Lead Sale Conv Rate | adalyser; |
| lead_sources_desktop | TEXT | Lead Sources Desktop | The Lead Sources Desktop | adalyser; |
| lead_sources_mobile | TEXT | Lead Sources Mobile | The Lead Sources Mobile | adalyser; |
| lead_uplift | TEXT | Lead Uplift | The Lead Uplift | adalyser; |
| leadcount | NUMERIC | Lead Count | The Lead Count | adalyser; |
| length | TEXT | Length | The Length | adalyser; |
| linkkey | TEXT | Link Key | The Link Key | adalyser; |
| market | TEXT | Market | The Market | adalyser; |
| platform | TEXT | Platform | The Platform | adalyser; adjust; appsflyer; googleanalytics4; spotify; tiktok; |
| position | NUMERIC | Position | The Position | adalyser; searchconsole; |
| product | TEXT | Product name | The Product | adalyser; |
| programme | TEXT | Programme | The Programme | adalyser; |
| roi | NUMERIC | ROI | The ROI | adalyser; adform; appsflyer; |
| sale_attribute_4 | TEXT | Sale Attribute 4 | The Sale Attribute 4 | adalyser; |
| sale_attribute_5 | TEXT | Sale Attribute 5 | The Sale Attribute 5 | adalyser; |
| sale_count | NUMERIC | Sale Count | The Sale Count | adalyser; |
| sale_origins_direct | TEXT | Sale Origins Direct | The Sale Origins Direct | adalyser; |
| sale_origins_organic_search | TEXT | Sale Origins Organic Search | The Sale Origins Organic Search | adalyser; |
| sale_origins_paid_search | TEXT | Sale Origins Paid Search | The Sale Origins Paid Search | adalyser; |
| sale_sources_desktop | TEXT | Sale Sources Desktop | The Sale Sources Desktop | adalyser; |
| sale_sources_mobile | TEXT | Sale Sources Mobile | The Sale Sources Mobile | adalyser; |
| sale_value_actions_new | TEXT | Sale Value Actions New | The Sale Value Actions New | adalyser; |
| sale_value_actions_returning | TEXT | Sale Value Actions Returning | The Sale Value Actions Returning | adalyser; |
| sale_value_attribute_4 | TEXT | Sale Value Attribute 4 | The Sale Value Attribute 4 | adalyser; |
| sale_value_attribute_5 | TEXT | Sale Value Attribute 5 | The Sale Value Attribute 5 | adalyser; |
| sale_value_origins_direct | TEXT | Sale Value Origins Direct | The Sale Value Origins Direct | adalyser; |
| sale_value_origins_organic_search | TEXT | Sale Value Origins Organic Search | The Sale Value Origins Organic Search | adalyser; |
| sale_value_origins_paid_search | TEXT | Sale Value Origins Paid Search | The Sale Value Origins Paid Search | adalyser; |
| sale_value_sources_desktop | TEXT | Sale Value Sources Desktop | The Sale Value Sources Desktop | adalyser; |
| sale_value_sources_mobile | TEXT | Sale Value Sources Mobile | The Sale Value Sources Mobile | adalyser; |
| sales_value | NUMERIC | Sales Value | The Sales Value | adalyser; |
| saleshouse | TEXT | Sales House | The Sales House | adalyser; |
| time | TEXT | Time | The Time | adalyser; |
| timezone | TEXT | Timezone | The Timezone | adalyser; klaviyo; zendesk; |
| tvrs | NUMERIC | TVRS | The TVRs | adalyser; |
| weekstart | TEXT | Week Start | The Week Start | adalyser; |
| avgengagementtime | NUMERIC | Average Engagement Time | This metric shows the average engagement time of visible banners. A banner is visible when at least X % of its area is visible in user's screen. X parameter is collected from Campaign Details page. Three timed events are considered during calculation - mouse-over time, video play time, and expansion time. Measurement is based on sampled data. | adform; |
| avgviewabilitytime | NUMERIC | Average Viewability Time | This metric shows the average amount of time that users actually saw a viewable banner in their screen. TIP: A viewable impression is defined in the Ad Viewability settings, visible in the Campaign Details. | adform; |
| banner | TEXT | Banner | This dimension groups information by banner for Display campaigns, or by Adgroup for Search campaigns. Banner is an advertisement vehicle. The banner is displayed through different medias/publishers on different placements. Adgroup contains one or more keywords used in Search Engine campaigns. | adform; |
| banner_attribute1 | TEXT | Banner Attribute1 | This dimension groups information by Banner Attribute 1. Banner attribute is a user-defined property of a banner. Banner Attribute 1 is usually assigned to the banner batch column in Banner Overview page. | adform; |
| banner_size | TEXT | Banner Size | This dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250. | adform; |
| banner_type | TEXT | Banner Type | This dimension groups information by creative material type. Most common banner types include Flash, Image, Rich Media, Link, Keyword and other. | adform; |
| buy_type | TEXT | Buy Type | This dimension indicates the booking/buy types of the selected placement. Possible values - Impressions (CPM), Clicks (CPC), Viewable Impressions (vCPM), Days, Weeks, Months and Conversions. | adform; |
| clicks_to_landing_page | NUMERIC | Clicks To Landing Page | This metric shows the percentage of clicks ending up as visits on the landing page for the selected dimension. | adform; |
| clickscrossdevice | NUMERIC | Clicks Cross Device | This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination. When selecting uniqueness levels, a user is considered unique across all their devices and identifiers. TIP - User engagements with rich media banners, e.g., click on video play start button, are not taken into account. | adform; |
| client | TEXT | Client | Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc. | adform; |
| conversions_allcampaign | NUMERIC | Conversions for all Campaign interactions only | Display site tracking statistics for all Campaign ad interaction only | adform; |
| conversions_allnoncampaign | NUMERIC | Conversions for all Non Campaign interactions only | Display site tracking statistics for all Non Campaign ad interaction only | adform; |
| conversions_download | NUMERIC | Conversions for Download Pages | Display statistics for Download page category only | adform; |
| conversions_homepage | NUMERIC | Conversions for Home Pages | Display statistics for Home page category only | adform; |
| conversions_infopages | NUMERIC | Conversions for Info Pages | Display statistics for Info Pages page category only | adform; |
| conversions_landingpages | NUMERIC | Conversions for Landing Pages | Display statistics for Landing Pages page category only | adform; |
| conversions_nonepages | NUMERIC | Conversions for None defined category of Pages | Display statistics for None defined page category only | adform; |
| conversions_postclick | NUMERIC | Conversions for post Click interactions only | Display site tracking statistics for post Click ad interaction only | adform; |
| conversions_postimpression | NUMERIC | Conversions for post Impression interactions only | Display site tracking statistics for post Impression ad interaction only | adform; |
| conversions_productpage | NUMERIC | Conversions for Product Pages | Display statistics for Product page category only | adform; |
| conversions_recentclick | NUMERIC | Conversions for recent Click interactions only | Display site tracking statistics for recent Click ad interaction only | adform; |
| conversions_recentimpression | NUMERIC | Conversions for recent Impression interactions only | Display site tracking statistics for recent Impression ad interaction only | adform; |
| conversions_signuppages | NUMERIC | Conversions for Sign Up Pages | Display statistics for Sign Up page category only | adform; |
| conversions_thankyoupage | NUMERIC | Conversions for Thank you Pages | Display statistics for Thank you page category only | adform; |
| conversions_type1 | NUMERIC | Conversions Type 1 | | adform; |
| conversions_type2 | NUMERIC | Conversions Type 2 | | adform; |
| conversions_type3 | NUMERIC | Conversions Type 3 | | adform; |
| conversionsall | NUMERIC | Conversions (all) | A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded. | adform; |
| cost_by_sales | NUMERIC | Cost By Sales | This metric shows Cost value divided by Sales value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign. | adform; |
| cost_non_view | NUMERIC | Cost Non View | This metric shows the cost value taking into account the percentage of non-viewable and undetermined impressions. TIP - Check documentation for more details. | adform; |
| cost_post_click | NUMERIC | Cost Post Click | This metric shows the post click conversions cost. | adform; |
| cost_view | NUMERIC | Cost View | This metric shows the cost value taking into account the percentage of viewable impressions. TIP - Check documentation for more details. | adform; |
| cov | NUMERIC | Cov | This metric shows the conversion rate for the selected dimension. Calculated as conversions divided from clicks, in percent. | adform; |
| ctr_adjusted | NUMERIC | Ctr Adjusted | This metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent. This metric considers all tag serving types such as Impressions, Invisible, Offile, etc. except for Clicks in order to assure consistent metric values. | adform; |
| ctr_unique | NUMERIC | Ctr Unique | This metric shows unique click-through rate for the selected dimension. It is a percentage of unique users who have been exposed to an advertisement and then clicked. Calculated as campaign unique clicks divided from campaign impressions, in percent. | adform; |
| ctr_view | NUMERIC | Ctr View | This metric shows the percentage of impressions that resulted in a click, taking into account only those impressions that were actually in the users' screens. | adform; |
| ecpa | NUMERIC | Effective Cost per Action | This metric shows effective Cost per Conversion (ID Fusion) with the conversion pages listed as a sum. Here, the user may have interacted with the campaign and website on different devices. | adform; appnexus; rtbhouse; stackadapt; |
| ecpc | NUMERIC | Effective Cost per Click | This metric shows cost per click for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. | adform; adjust; appnexus; outbrain; rtbhouse; stackadapt; |
| ecpm | NUMERIC | Effective Cost per Thousand Impressions | This metric shows cost per mille (thousand impressions) for the selected dimension. TIP: to report on eCPM (Reach) metric set Uniqueness as “Campaign Unique” and Cost type as “RTB” in metric settings. | adform; adjust; appnexus; rtbhouse; spotify; stackadapt; |
| engaging_impressions | NUMERIC | EngagingImpressions | This metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc. | adform; |
| event | TEXT | Event | This dimension groups information by banner event name. Banner events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc. | adform; |
| events | NUMERIC | Events | This metric shows how many times an event has been invoked in a banner. Events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc. Tip - use with dimension Event Name if several different events are implemented. | adform; |
| line_item | TEXT | LineItem | This dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher. | adform; appnexus; dv360; |
| line_item_end_date | DATE | Line Item End Date | This dimension displays Line Item end date collected from Mediaplan scheduler. | adform; appnexus; |
| line_item_id | TEXT | Line Item ID | This dimension groups data by Adform Line Item ID. | adform; appnexus; dv360; google_ad_manager; |
| line_item_label1 | TEXT | Line Item Label 01 | This dimension groups data by Line Item Label 01 | adform; |
| line_item_label10 | TEXT | Line Item Label 1 | This dimension groups data by Line Item Label 10 | adform; |
| line_item_label11 | TEXT | Line Item Label 11 | This dimension groups data by Line Item Label 11 | adform; |
| line_item_label12 | TEXT | Line Item Label 12 | This dimension groups data by Line Item Label 12 | adform; |
| line_item_label13 | TEXT | Line Item Label 13 | This dimension groups data by Line Item Label 13 | adform; |
| line_item_label14 | TEXT | Line Item Label 14 | This dimension groups data by Line Item Label 14 | adform; |
| line_item_label15 | TEXT | Line Item Label 15 | This dimension groups data by Line Item Label 15 | adform; |
| line_item_label16 | TEXT | Line Item Label 16 | This dimension groups data by Line Item Label 16 | adform; |
| line_item_label17 | TEXT | Line Item Label 17 | This dimension groups data by Line Item Label 17 | adform; |
| line_item_label18 | TEXT | Line Item Label 18 | This dimension groups data by Line Item Label 18 | adform; |
| line_item_label19 | TEXT | Line Item Label 19 | This dimension groups data by Line Item Label 19 | adform; |
| line_item_label2 | TEXT | Line Item Label 02 | This dimension groups data by Line Item Label 02 | adform; |
| line_item_label20 | TEXT | Line Item Label 20 | This dimension groups data by Line Item Label 20 | adform; |
| line_item_label3 | TEXT | Line Item Label 03 | This dimension groups data by Line Item Label 03 | adform; |
| line_item_label4 | TEXT | Line Item Label 04 | This dimension groups data by Line Item Label 04 | adform; |
| line_item_label5 | TEXT | Line Item Label 05 | This dimension groups data by Line Item Label 05 | adform; |
| line_item_label6 | TEXT | Line Item Label 06 | This dimension groups data by Line Item Label 06 | adform; |
| line_item_label7 | TEXT | Line Item Label 07 | This dimension groups data by Line Item Label 07 | adform; |
| line_item_label8 | TEXT | Line Item Label 08 | This dimension groups data by Line Item Label 08 | adform; |
| line_item_label9 | TEXT | Line Item Label 09 | This dimension groups data by Line Item Label 09 | adform; |
| line_item_start_date | DATE | Line Item Start Date | This dimension displays Line Item start date collected from Mediaplan scheduler. | adform; appnexus; |
| measurable_impressions | NUMERIC | Measurable Impressions | This metric shows the part of measured impressions that were actually in the users' screens, calculated as the percentage of viewable impressions in relation to measurable impressions | adform; |
| media | TEXT | Media | Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other. | adform; |
| mpamount | NUMERIC | Media Plan Amount | This metric shows the spent amount visible in the Mediaplan. It can be set to show gross amount or net amount. Could be used to report on the cost and fee breakdown of a campaign. | adform; |
| mpnetamount | NUMERIC | Media Plan Net Amount | This metric shows the net spent amount visible in the Mediaplan. | adform; |
| pageviewsall | NUMERIC | Total Pageviews | This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. | adform; |
| rtb_domain | TEXT | Rtb Domain | This dimension groups data by RTB domain. RTB domains show 2nd level URLs of publisher sites (e.g. cnn.com), where a banner was displayed when impression was registered. RTB domain values are tracked and sent to Adform by AdExchanges. | adform; |
| rtb_inventory_source | TEXT | Rtb Inventory Source | Groups information by RTB Inventory Source. Inventory source is an ad exchange, which can be selected for running a Real Time Bidding campaign, e.g. Admeld, Microsoft Ad Exchange, etc. | adform; |
| rtbbids | NUMERIC | Real-Time Bidding Bids | This metric shows the number of offers done by Adform in attempt to win an impression on an ad exchange auction. | adform; |
| rtbwinrate | NUMERIC | Real-Time Bidding Win Rate | This metric shows the proportion of impressions (won bids) in total number of bids (attempts to win an impression). Calculated as Impressions / Bids in %. | adform; |
| sales | NUMERIC | Sales | This metric shows the sales value collected from all visits on tracked pages and is an Order level variable. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded. | adform; rakuten_advertising; |
| salesall | NUMERIC | Total Sales | This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. | adform; |
| tag | TEXT | Tag | Tag is a small piece of code used to track online advertisements. This dimension groups information in relations to tags, it could be used to show rotators information. | adform; sendinblue; |
| unique__impressions_percent | PERCENT | Unique Impressions Percent | This metric shows the percentage of unique tracked ads(formerly known as impressions) in relation to all registered tracked ads | adform; |
| video_views_100 | NUMERIC | Video views 100 | This metric shows 100% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reported | adform; twitter; |
| video_views_25 | NUMERIC | Video views 25 | This metric shows at least 25% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reported | adform; twitter; |
| video_views_50 | NUMERIC | Video views 50 | This metric shows at least 50% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reported | adform; twitter; |
| video_views_75 | NUMERIC | Video views 75 | This metric shows at least 75% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reported | adform; twitter; |
| viewimpressions | NUMERIC | Viewable Impressions | This metric shows the number of eligible impressions that were actually in the users' screens. According to IAB standards, an impression is counted as viewable when at least 50 % of the banner area is visible in the user's screen for at least 1 second; at least 30% of the large (greater than 242,000 pixels) banner area is visible in the user's screen for at least 1 second; at least 50% of the in-stream video is visible in the user's screen for at least 2 seconds. This metric is accredited by Media Rating Council (MRC) only when reported together with 'Ad Creative Type' dimension. | adform; |
| ad_impressions | NUMERIC | Ad Impressions | The total number of ads served to end-users. | adjust; |
| ad_revenue | NUMERIC | Ad Revenue | The total revenue generated by serving in-app ads. | adjust; |
| ad_rpm | NUMERIC | Ad RPM | Ad Revenue per Mille Impressions. Your ad revenue per thousand ad impressions. | adjust; |
| adgroup_id_network | TEXT | Adgroup ID Network | Adgroup ID from the network | adjust; |
| adgroup_network | TEXT | Adgroup Network | Adgroup name from the network | adjust; |
| adjust_cost | NUMERIC | Ad Spend (Attribution) | The amount of money spent on ads. Calculated using only data retrieved using Adjust’s cost-on-engagement method. | adjust; |
| all_revenue | NUMERIC | All Revenue | The amount of revenue, generated by an app, calculated using all revenue sources. | adjust; bing; |
| app | TEXT | App | Name of the app | adjust; apple_search_ads; |
| app_token | TEXT | App Token | App ID in the Adjust system | adjust; |
| arpdau | NUMERIC | ARPDAU (All) | Average revenue per daily active user, calculated using all sources of revenue. | adjust; |
| arpdau_ad | NUMERIC | ARPDAU (Ad) | Average revenue per daily active user, calculated using only revenue from serving ads. | adjust; |
| arpdau_iap | NUMERIC | ARPDAU (IAP) | Average revenue per daily active user, calculated using in-app purchase revenue. | adjust; |
| assisted_installs | NUMERIC | Assisted Installs | The number of app installs that qualified for attribution but were not selected. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install. | adjust; |
| assisted_reattributions | NUMERIC | Assisted Reattributions | The number of app installs that qualified for reattribution but were not selected. | adjust; |
| base_sessions | NUMERIC | Base Sessions | The number of user sessions, excluding installs and reattributions. | adjust; |
| campaign_id_network | TEXT | Campaign ID Network | Campaign ID from the network | adjust; |
| campaign_network | TEXT | Campaign Network | Campaign name from the network | adjust; |
| cancels | NUMERIC | Cancels | Transaction is not renewed at the end of the subscription period, because the user unsubscribes or the billing retry renewal fails. Only available with Subscription Tracking Growth Solution. | adjust; |
| click_based_qualifiers | NUMERIC | Assisting Clicks | All of the user clicks that were considered, but not awarded the attribution. | adjust; |
| click_based_qualifiers_per_assisted_installs | NUMERIC | Average Clicks per Assisted Install | The average number of clicks that assisted an install. | adjust; |
| click_based_reattribution_qualifiers | NUMERIC | Assisting Clicks for Reattributions | All of the user clicks that were considered, but not awarded the reattribution. | adjust; |
| click_conversion_rate | NUMERIC | Click Conversion Rate (CCR) | The average number of clicks it takes for a user to install your app. | adjust; |
| click_cost | NUMERIC | Click Cost | The costs of clicks. | adjust; |
| clicks_attribution | NUMERIC | Clicks (Attribution) | The number of times a user clicked on a creative. | adjust; |
| clicks_network | NUMERIC | Clicks (Network) | The number of clicks reported by the network. | adjust; |
| cohort_ad_revenue | NUMERIC | Ad Revenue (Cohort) | The total ad revenue generated within your selected timeframe up to the current date. calculated per period. It is cumulative and based on tracked ad revenue reported by the Adjust SDK or recorded server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st. | adjust; |
| cohort_all_revenue | NUMERIC | All Revenue (Cohort) | The total amount of in-app revenue and ad revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st. | adjust; |
| cohort_gross_profit | NUMERIC | Gross profit (Cohort) | The cohorted gross profit. | adjust; |
| cohort_revenue | NUMERIC | Revenue (Cohort) | The total in-app revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st. | adjust; |
| conversion_1 | NUMERIC | onversion Bit 1 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. | adjust; |
| conversion_2 | NUMERIC | onversion Bit 2 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. | adjust; |
| conversion_3 | NUMERIC | onversion Bit 3 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. | adjust; |
| conversion_4 | NUMERIC | onversion Bit 4 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. | adjust; |
| conversion_5 | NUMERIC | onversion Bit 5 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. | adjust; |
| conversion_6 | NUMERIC | onversion Bit 6 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. | adjust; |
| conversion_value_0 | NUMERIC | onversion Value 0 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks where the conversion value is equal to 0 (install). A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria. | adjust; |
| conversion_value_1 | NUMERIC | onversion Value 1 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_10 | NUMERIC | onversion Value 10 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_11 | NUMERIC | onversion Value 11 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_12 | NUMERIC | onversion Value 12 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_13 | NUMERIC | onversion Value 13 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_14 | NUMERIC | onversion Value 14 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_15 | NUMERIC | onversion Value 15 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_16 | NUMERIC | onversion Value 16 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_17 | NUMERIC | onversion Value 17 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_18 | NUMERIC | onversion Value 18 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_19 | NUMERIC | onversion Value 19 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_2 | NUMERIC | onversion Value 2 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_20 | NUMERIC | onversion Value 20 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_21 | NUMERIC | onversion Value 21 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_22 | NUMERIC | onversion Value 22 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_23 | NUMERIC | onversion Value 23 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_24 | NUMERIC | onversion Value 24 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_25 | NUMERIC | onversion Value 25 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_26 | NUMERIC | onversion Value 26 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_27 | NUMERIC | onversion Value 27 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_28 | NUMERIC | onversion Value 28 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_29 | NUMERIC | onversion Value 29 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_3 | NUMERIC | onversion Value 3 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_30 | NUMERIC | onversion Value 30 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_31 | NUMERIC | onversion Value 31 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_32 | NUMERIC | onversion Value 32 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_33 | NUMERIC | onversion Value 33 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_34 | NUMERIC | onversion Value 34 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_35 | NUMERIC | onversion Value 35 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_36 | NUMERIC | onversion Value 36 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_37 | NUMERIC | onversion Value 37 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_38 | NUMERIC | onversion Value 38 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_39 | NUMERIC | onversion Value 39 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_4 | NUMERIC | onversion Value 4 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_40 | NUMERIC | onversion Value 40 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_41 | NUMERIC | onversion Value 41 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_42 | NUMERIC | onversion Value 42 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_43 | NUMERIC | onversion Value 43 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_44 | NUMERIC | onversion Value 44 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_45 | NUMERIC | onversion Value 45 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_46 | NUMERIC | onversion Value 46 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_47 | NUMERIC | onversion Value 47 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_48 | NUMERIC | onversion Value 48 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_49 | NUMERIC | onversion Value 49 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_5 | NUMERIC | onversion Value 5 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_50 | NUMERIC | onversion Value 50 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_51 | NUMERIC | onversion Value 51 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_52 | NUMERIC | onversion Value 52 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_53 | NUMERIC | onversion Value 53 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_54 | NUMERIC | onversion Value 54 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_55 | NUMERIC | onversion Value 55 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_56 | NUMERIC | onversion Value 56 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_57 | NUMERIC | onversion Value 57 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_58 | NUMERIC | onversion Value 58 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_59 | NUMERIC | onversion Value 59 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_6 | NUMERIC | onversion Value 6 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_60 | NUMERIC | Conversion Value 60 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_61 | NUMERIC | Conversion Value 61 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_62 | NUMERIC | Conversion Value 62 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_63 | NUMERIC | Conversion Value 63 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_7 | NUMERIC | onversion Value 7 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_8 | NUMERIC | onversion Value 8 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_9 | NUMERIC | onversion Value 9 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. | adjust; |
| conversion_value_total | NUMERIC | Conversion Value Total (SKAdNetwork) | Returns the sum of all conversion values as a single integer. The count of each conversion value is multiplied by its conversion value. For example: for conversion value 40 the total number of recorded occurrences is multiplied by 40 to give the resulting total conversion value. | adjust; |
| country_code | TEXT | Country Code | 2-character value ISO 3166 | adjust; appsflyer; linkedin; teads; |
| creative_id_network | TEXT | Creative ID Network | Creative ID from the network | adjust; |
| creative_network | TEXT | Creative Network | Creative name from the network | adjust; |
| daus | NUMERIC | Avg. DAUs | The average number of unique daily active users (DAU) for your selected timeframe. | adjust; |
| deattributions | NUMERIC | Deattributions | The total number of users that are removed away from the first attribution source to a reattribution source. | adjust; |
| ecpi | NUMERIC | eCPI (Paid Installs) | Effect cost per install on paid installs. | adjust; |
| ecpi_all | NUMERIC | eCPI (All Installs) | Effective cost per install on all installs. | adjust; |
| event_cost | NUMERIC | Event Cost | The costs of events | adjust; |
| first_reinstalls | NUMERIC | First Reinstalls | The number of first time reinstalls per period of time. Only available with Uninstall and Reinstall Growth Solution. | adjust; |
| first_uninstalls | NUMERIC | First Uninstalls | The number of first time uninstalls per period of time. Only available with Uninstall and Reinstall Growth Solution. | adjust; |
| gdpr_forgets | NUMERIC | GDPR Forgets | The total number of users who have exercised their right to be forgotten under the EU's GDPR. Adjust permanently deletes the historical personal data for these users but retains their aggregated data for dashboard reporting. Read more about GDPR reporting. | adjust; |
| general_revenue_events_est | NUMERIC | Total Revenue Events (SKAdNetwork) - Average | Total revenue events include the following revenue event types: In-App purchases and Ad Revenue . This metric returns the average number of total revenue events triggered within your conversion value ranges. | adjust; |
| general_revenue_events_max | NUMERIC | Total Revenue Events (SKAdNetwork) - Max | Total revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the highest number of total revenue events triggered within your conversion value ranges. | adjust; |
| general_revenue_events_min | NUMERIC | Total Revenue Events (SKAdNetwork) - Min | Total revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the lowest number of total revenue events triggered within your conversion value ranges. | adjust; |
| general_revenue_revenue_est | NUMERIC | Total Revenue (SKAdNetwork) - Average | Total revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the average amount of total revenue earned from your conversion value ranges. | adjust; |
| general_revenue_revenue_max | NUMERIC | Total Revenue (SKAdNetwork) - Max | Total revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the highest amount of total revenue earned from your conversion value ranges. | adjust; |
| general_revenue_revenue_min | NUMERIC | Total Revenue (SKAdNetwork) - Min | Total revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the lowest amount of total revenue earned from your conversion value ranges. | adjust; |
| gross_profit | NUMERIC | Gross profit | Revenue minus ad spend. | adjust; |
| impression_based_qualifiers | NUMERIC | Assisting Impressions | All of the user impressions that were considered, but not awarded the attribution. | adjust; |
| impression_based_qualifiers_per_assisted_installs | NUMERIC | Average Impressions per Assisted Install | The average number of impressions that assisted an installs. | adjust; |
| impression_based_reattribution_qualifiers | NUMERIC | Assisting Impressions for Reattributions | All of the user impressions that were considered, but not awarded the reattribution. | adjust; |
| impression_conversion_rate | PERCENT | Impression Conversion Rate (ICR) | The percentage of app installs per ad impressions served. | adjust; |
| impression_cost | NUMERIC | Impression Cost | Cost of impressions. | adjust; |
| install_cost | NUMERIC | Install Cost | The costs of installs. | adjust; |
| installs | NUMERIC | Installs | The number of installs for your app. | adjust; apple_search_ads; appsflyer; |
| installs_per_mile | NUMERIC | Installs per Mile (IPM) | Installs per one thousand impressions. | adjust; |
| invalid_payloads | NUMERIC | Invalid Payloads (SKAdNetwork) | Counter of SKAdnetwork postbacks (install/reinstall), which are invalid based on the verification via the attribution-signature. | adjust; |
| limit_ad_tracking_install_rate | PERCENT | Limit Ad Tracking Rate | The percentage of your total installs coming from devices with LAT enabled. | adjust; |
| limit_ad_tracking_installs | NUMERIC | Limit Ad Tracking Installs | The total number of installs coming from devices with limit ad tracking (LAT) enabled. | adjust; |
| limit_ad_tracking_reattribution_rate | PERCENT | Limit Ad Tracking Reattribution Rate | The percentage of your total reattributions coming from devices with LAT enabled. | adjust; |
| limit_ad_tracking_reattributions | NUMERIC | Limit Ad Tracking Reattributions | The total number of reattributions coming from devices with LAT enabled. | adjust; |
| maus | NUMERIC | Avg. MAUs | The average number of unique monthly active users (MAU) for your selected timeframe. | adjust; |
| network | TEXT | Network | The name of the advertising network | adjust; rakuten_advertising; yahoo_japan; |
| network_ad_spend_skan | NUMERIC | Ad Spend (Network - SKAdNetwork) | The amount of ad spend related to SKAdNetwork campaigns, as reported by the network partner. | adjust; |
| network_cost | NUMERIC | Ad Spend (Network) | Shows ad spend data retrieved using the Network API. | adjust; |
| network_cost_diff | NUMERIC | Ad Spend Diff (Network) | Shows an absolute value with the difference between the Attribution and Network sources. | adjust; |
| network_ecpi | NUMERIC | eCPI (Network) | Effective cost per install reported by the Network API. | adjust; |
| network_ecpm | NUMERIC | eCPM (Network) | Effective cost per mille (one thousand impressions) reported by the Network API. | adjust; |
| network_impressions | NUMERIC | Impressions (Network) | Number of impressions reported by the network. | adjust; |
| network_installs | NUMERIC | Installs (Network) | The number of installs reported by the network. | adjust; |
| network_installs_diff | NUMERIC | Installs Diff (Network) | Shows an absolute value with the difference between the Attribution and Network sources. | adjust; |
| non_assisted_installs | NUMERIC | Non-Assisted Installs | The number of app installs that had no qualifying touchpoints within the attribution window prior to the attributed engagement. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install. | adjust; |
| non_organic_installs | NUMERIC | Non-Organic Installs | The number of Installs that are not attributed to an Organic source. | adjust; |
| organic_installs | NUMERIC | Organic Installs | The number of Installs that are attributed to an Organic source. | adjust; |
| os_name | TEXT | OS Name | Possible values: android, bada, blackberry, ios, linux, macos, server, symbian, unknown, webos, windows, windows-phone | adjust; |
| paid_clicks | NUMERIC | Clicks (Paid) | The number of clicks, for which there is cost data. | adjust; search_ads; |
| paid_impressions | NUMERIC | Impressions (Paid) | The number of impressions for which there is ad spend data. | adjust; search_ads; |
| paid_installs | NUMERIC | Installs (Paid) | The number of installs, for which there is ad spend data. | adjust; |
| partner_id | TEXT | Partner ID | Partner’s id in the Adjust system. | adjust; trade_desk; |
| partner_name | TEXT | Partner Name | Partner's name in the Adjust system. | adjust; |
| partner_slug | TEXT | Partner Slug | The unique slug of the partner. | adjust; |
| qualifiers | NUMERIC | Assisting Engagements | All of the user touchpoints that were considered, but not awarded the attribution. These can be clicks or impressions, but must fall within the link's attribution window. | adjust; |
| qualifiers_per_assisted_installs | NUMERIC | Average Engagements per Assisted Install | The average number of engagements that assisted an install. | adjust; |
| reattribution_qualifiers | NUMERIC | Assisting Engagements for Reattributions | All of the user touchpoints that were considered, but not awarded the reattribution. These can be clicks or impressions, but must fall within the link's reattribution window. | adjust; |
| reattribution_reinstalls | NUMERIC | Reattribution Reinstalls | The total number of reinstalls that occurred that also led to a reattribution. | adjust; |
| reattributions | NUMERIC | Reattribution | The total number of reattributions that have occurred. See reattribution tracking. | adjust; |
| reinstalls | NUMERIC | Reinstalls | The total number of reinstalls that have occurred. Only available with Uninstall and Reinstall Growth Solution. | adjust; |
| rejected_install_anon_ip_rate | PERCENT | Rejected Installs Anonymous IP Rate | The percentage of your total number of installs that Adjust has rejected because they came from an anonymous IP. | adjust; |
| rejected_install_click_injection_rate | PERCENT | Rejected Installs Click Injection Rate | The percentage of your total number of installs that Adjust rejected for falsified clicks sent between an app download and install. | adjust; |
| rejected_install_distribution_outlier_rate | PERCENT | Rejected Installs Distribution Outlier Rate | The percentage of your total number of installs that Adjust rejected for falling outside the threshold set by our distribution modeling analysis. | adjust; |
| rejected_install_invalid_signature_rate | NUMERIC | Invalid Signature Rejected Install Rate | Rate of rejected installs due to invalid Signature. | adjust; |
| rejected_install_malformed_advertising_id | NUMERIC | Rejected Installs Malformed Advertising ID | The total number of installs that Adjust rejected because they had a malformed advertising ID. | adjust; |
| rejected_install_malformed_advertising_id_rate | PERCENT | Rejected Installs Malformed Advertising ID Rate | The percentage of your total number of installs that Adjust rejected because of the malformed advertising ID. | adjust; |
| rejected_install_rate | PERCENT | Rejected Install Rate | The percentage of your total number of installs that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes Organic and Untrusted Devices trackers. | adjust; |
| rejected_install_too_many_engagements_rate | PERCENT | Rejected Installs Too Many Engagements Rate | The percentage of your total number of installs that Adjust rejected for registering too many engagements within the attribution window. | adjust; |
| rejected_installs | NUMERIC | Rejected Installs | The total number of installs that Adjust identified and rejected as fraudulent. | adjust; |
| rejected_installs_anon_ip | NUMERIC | Rejected Installs Anonymous IP | The total number of installs that Adjust rejected because they came from anonymous IPs. | adjust; |
| rejected_installs_click_injection | NUMERIC | Rejected Installs Click Injection | The total number of installs Adjust rejected for falsified clicks sent between an app download and install. | adjust; |
| rejected_installs_distribution_outlier | NUMERIC | Rejected Installs Distribution Outlier | The total number of installs Adjust rejected for falling outside the threshold set by our distribution modeling analysis. | adjust; |
| rejected_installs_invalid_signature | NUMERIC | Rejected Installs SDK Signature | The total number of installs Adjust rejected for containing an invalid or missing SDK Signature. | adjust; |
| rejected_installs_too_many_engagements | NUMERIC | Rejected Installs Too Many Engagements | The total number of installs that Adjust rejected for registering too many engagements within the attribution window. | adjust; |
| rejected_reattribution_anon_ip_rate | PERCENT | Rejected Reattributions Anonymous IP Rate | The percentage of your total number of reattributions that Adjust has rejected because they came from an anonymous IP. | adjust; |
| rejected_reattribution_distribution_outlier_rate | PERCENT | Rejected Reattributions Distribution Outlier Rate | The percentage of your total number of reattributions that Adjust has rejected for falling outside the threshold set by our distribution modeling analysis. | adjust; |
| rejected_reattribution_rate | PERCENT | Rejected Reattribution Rate | The percentage of your total number of reattributions that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes rejected installs from your Organic and Untrusted Devices trackers. | adjust; |
| rejected_reattribution_too_many_engagements_rate | PERCENT | Rejected Reattributions Too Many Engagements Rate | The percentage of your total number of reattributions that Adjust has rejected for registering too many engagements within the attribution window. | adjust; |
| rejected_reattributions | NUMERIC | Rejected Reattribution | The total number of reattributions Adjust identified and rejected as fraudulent. | adjust; |
| rejected_reattributions_anon_ip | NUMERIC | Rejected Reattributions Anonymous IP | The total number of reattributions that Adjust rejected because they came from an anonymous IP. | adjust; |
| rejected_reattributions_click_injection | NUMERIC | Rejected Reattributions Click Injection | The total number of reattributions rejected for falsified clicks between an app download and install for a user who previously had your app installed and had that install attributed within Adjust. | adjust; |
| rejected_reattributions_click_injection_rate | PERCENT | Rejected Reattributions Click Injection Rate | The percentage of your total number of reattributions that Adjust has rejected for falsified clicks sent between an app download and install for a user who previously had your app installed and had that install attributed within Adjust. | adjust; |
| rejected_reattributions_distribution_outlier | NUMERIC | Rejected Reattributions Distribution Outlier | The total number of reattributions rejected for falling outside the threshold set by our distribution modeling analysis. | adjust; |
| rejected_reattributions_too_many_engagements | NUMERIC | Rejected Reattributions Too Many Engagements | The total number of reattributions rejected for registering too many engagements within the reattribution window. | adjust; |
| renewals | NUMERIC | Renewals | Renewals | adjust; |
| return_on_investment | NUMERIC | Return On Investment (ROI) | The cohorted gross profit divided by ad spend. | adjust; |
| revenue | NUMERIC | Revenue | The total revenue your app has generated within a selected timeframe based on the tracked revenue events reported by the Adjust SDK or as recorded via server-to-server event tracking. | adjust; adroll; bing; cm360; |
| revenue_events | NUMERIC | Revenue Events | The total number of revenue events that have been triggered. | adjust; |
| revenue_to_cost | NUMERIC | Revenue To Cost Ratio (RCR) | The revenue-to-cost ratio. | adjust; |
| roas_ad | PERCENT | ROAS (Ad Revenue) | Return on ad spend, calculated using only ad revenue. | adjust; |
| roas_iap | PERCENT | ROAS (IAP Revenue) | Return on ad spend, calculated using only in-app revenue. | adjust; |
| skad_conversion_value_gt_0 | NUMERIC | Conversion Value greater than 0 (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks where the conversion value is greater than 0 (install). | adjust; |
| skad_conversion_value_null | NUMERIC | Conversion Value Null (SKAdNetwork) | Returns the count of all valid SKAdNetwork postbacks where the conversion value is null, or the count of all installs and reinstalls minus those with a conversion value not greater than or equal to 0. | adjust; |
| skad_ecpi | NUMERIC | eCPI (SKAdNetwork) | Effective cost per install on all installs through SKAdNetwork. | adjust; |
| skad_installs | NUMERIC | Installs (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks where redownload = false. SKAdNetwork postbacks are valid when the attribution signature is correct. | adjust; |
| skad_qualifiers | NUMERIC | Qualifiers (SKAdNetwork) | Returns the number of installs that had a touchpoint with the network, but did not win the final SKAdNetwork attribution. This means the SKAd postback returned a did-win: false flag. | adjust; |
| skad_reinstalls | NUMERIC | Reinstalls (SKAdNetwork) | Returns the count of valid SKAdNetwork postbacks where redownload = true. SKAdNetwork postbacks are valid when the attribution signature is correct. | adjust; |
| skad_revenue_est_roas | NUMERIC | ROAS (SKAN average) | Average return on ad spend, calculated using only revenue and spend data from SKAdNetwork. | adjust; |
| skad_revenue_est_roi | NUMERIC | ROI (SKAN average) | The average return on investment, calculated using only SKAdNetwork data. | adjust; |
| skad_revenue_max_roas | NUMERIC | ROAS (SKAN maximum) | Maximum return on ad spend, calculated using only revenue and spend data from SKAdNetwork. | adjust; |
| skad_revenue_max_roi | NUMERIC | ROI (SKAN maximum) | The maximum return on investment, calculated using only SKAdNetwork data. | adjust; |
| skad_revenue_min_roas | NUMERIC | ROAS (SKAN minimum) | Minimum return on ad spend, calculated using only revenue and spend data from SKAdNetwork. | adjust; |
| skad_revenue_min_roi | NUMERIC | ROI (SKAN minimum) | The minimum return on investment, calculated using only SKAdNetwork data. | adjust; |
| skad_total_installs | NUMERIC | Total Installs (SKAdNetwork) | Number of installs and reinstalls reported by SKAdNetwork. | adjust; |
| source_id_network | TEXT | Source ID Network | ID of the source network. | adjust; |
| source_network | TEXT | Source Network | Name of the source network. Optional value dependent on the network. | adjust; |
| store_type | TEXT | Store Type | Store from where the app was installed | adjust; |
| uninstall_cohort | NUMERIC | Uninstalls (Cohort) | The total number of uninstalls from users who installed your app within your selected timeframe. Only available with Uninstall and Reinstall Growth Solution. | adjust; |
| uninstalls | NUMERIC | Uninstalls | Number of uninstalls. Only available with Uninstall and Reinstall Growth Solution. | adjust; |
| valid_conversions | NUMERIC | Valid Conversions (SKAdNetwork) | Counter of SKAdN postbacks (install/reinstall) that have a valid conversion value (0-63) attached. It shows the number of postbacks where the conversion value was not null. | adjust; |
| waus | NUMERIC | Avg. WAUs | The average number of unique weekly active users (WAU) for your selected timeframe. | adjust; |
| acos | NUMERIC | Total advertising cost of sales (ACoS) | Total advertising cost of sales (cost divided by 14-day sales revenue) | amazon_ads; |
| attributedconversions14d | NUMERIC | Attributed conversions (14 days) | Total number of attributed conversion events occurring within 14 days of ad click | amazon_ads; |
| attributedconversions1d | NUMERIC | Attributed conversions (1 day) | Total number of attributed conversion events occurring within 24 hours of ad click | amazon_ads; |
| attributedconversions30d | NUMERIC | Attributed conversions (30 days) | Total number of attributed conversion events occurring within 30 days of ad click | amazon_ads; |
| attributedconversions7d | NUMERIC | Attributed conversions (7 days) | Total number of attributed conversion events occurring within 7 days of ad click | amazon_ads; |
| attributedorderratenewtobrand14d | NUMERIC | Attributed new-to-brand order rate (14 days) | The number of new-to-brand orders relative to the number of clicks (New-to-brand order rate = new-to-brand orders / clicks) | amazon_ads; |
| attributedordersnewtobrand14d | NUMERIC | Attributed new-to-brand orders (14 days) | The number of first-time orders for products within the brand over a one-year lookback window | amazon_ads; |
| attributedordersnewtobrandpercentage14d | NUMERIC | Attributed new-to-brand orders share (14 days) | The percentage of total orders that are new-to-brand orders | amazon_ads; |
| attributedsales14d | NUMERIC | Attributed sales (14 days) | Aggregate value of attributed sales occurring within 14 days of click on ad | amazon_ads; |
| attributedsales1d | NUMERIC | Attributed sales (1 day) | Aggregate value of attributed sales occurring within 24 hours of click on ad | amazon_ads; |
| attributedsales30d | NUMERIC | Attributed sales (30 days) | Aggregate value of attributed sales occurring within 30 days of click on ad | amazon_ads; |
| attributedsales7d | NUMERIC | Attributed sales (7 days) | Aggregate value of attributed sales occurring within 7 days of click on ad | amazon_ads; |
| attributedsalesnewtobrand14d | NUMERIC | Attributed new-to-brand sales (14 days) | Aggregate value of attributed sales of new-to-brand orders occurring within 7 days of click on ad | amazon_ads; |
| attributedsalesnewtobrandpercentage14d | NUMERIC | Attributed new-to-brand sales share (14 days) | The percentage of total sales of new-to-brand purchases | amazon_ads; |
| attributedunitsordered14d | NUMERIC | Attributed units ordered (14 days) | Total number of attributed units ordered within 14 days of ad click | amazon_ads; |
| attributedunitsordered1d | NUMERIC | Attributed units ordered (1 day) | Total number of attributed units ordered within 24 hours of ad click | amazon_ads; |
| attributedunitsordered30d | NUMERIC | Attributed units ordered (30 days) | Total number of attributed units ordered within 30 days of ad click | amazon_ads; |
| attributedunitsordered7d | NUMERIC | Attributed units ordered (7 days) | Total number of attributed units ordered within 7 days of ad click | amazon_ads; |
| attributedunitsorderednewtobrand14d | NUMERIC | Attributed new-to-brand units ordered (14 days) | The number of units from first-time orders for products within the brand over a one-year lookback window | amazon_ads; |
| attributedunitsorderednewtobrandpercentage14d | NUMERIC | Attributed new-to-brand units ordered share (14 days) | The percentage of total units that are units from new-to-brand orders | amazon_ads; |
| attributedunitssold14d | NUMERIC | Attributed units sold (14 days) | Number of attributed units sold occurring within 14 days of click on an ad | amazon_ads; |
| campaignadformat | TEXT | Campaign ad format | Campaign ad format (for Sponsored Brands) | amazon_ads; |
| campaignbiddingstrategy | TEXT | Campaign bidding strategy | Campaign bidding strategy (for Sponsored Products) | amazon_ads; |
| campaigndailybudget | NUMERIC | Campaign daily budget | Total daily budget for the campaign (for Sponsored Products) | amazon_ads; |
| campaigntactic | TEXT | Campaign tactic | Campaign tactic code (for Sponsored Display) | amazon_ads; |
| campaigntargetingtype | TEXT | Campaign targeting type | Campaign targeting type (for Sponsored Products) | amazon_ads; |
| campaigntype | TEXT | Campaign type | One of: Sponsored Brands, Sponsored Display, Sponsored Products | amazon_ads; |
| marketplace | TEXT | Marketplace | Amazon marketplace (country) name | amazon_ads; |
| amazon_fulfilled_shipments_data_general__amazon_order_id | TEXT | amazon-order-id (get_amazon_fulfilled_shipments_data_general) | amazon-order-id (get_amazon_fulfilled_shipments_data_general) Amazon's; unique, displayable identifier for an order.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__amazon_order_item_id | TEXT | amazon-order-item-id (get_amazon_fulfilled_shipments_data_general) | amazon-order-item-id (get_amazon_fulfilled_shipments_data_general); Amazon's unique, displayable identifier for an item within the order.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__bill_address_1 | TEXT | bill-address-1 (get_amazon_fulfilled_shipments_data_general) | bill-address-1 (get_amazon_fulfilled_shipments_data_general) The first; line of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__bill_address_2 | TEXT | bill-address-2 (get_amazon_fulfilled_shipments_data_general) | bill-address-2 (get_amazon_fulfilled_shipments_data_general) The; second line of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__bill_address_3 | TEXT | bill-address-3 (get_amazon_fulfilled_shipments_data_general) | bill-address-3 (get_amazon_fulfilled_shipments_data_general) The third; line of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__bill_city | TEXT | bill-city (get_amazon_fulfilled_shipments_data_general) | bill-city (get_amazon_fulfilled_shipments_data_general) The city of a; standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__bill_country | TEXT | bill-country (get_amazon_fulfilled_shipments_data_general) | bill-country (get_amazon_fulfilled_shipments_data_general) ISO 3166; standard two-letter country code.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__bill_postal_code | TEXT | bill-postal-code (get_amazon_fulfilled_shipments_data_general) | bill-postal-code (get_amazon_fulfilled_shipments_data_general) The; postal (zip) code of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__bill_state | TEXT | bill-state (get_amazon_fulfilled_shipments_data_general) | bill-state (get_amazon_fulfilled_shipments_data_general) The state or; region of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__buyer_email | TEXT | buyer-email (get_amazon_fulfilled_shipments_data_general) | buyer-email (get_amazon_fulfilled_shipments_data_general) The; encrypted email address of the buyer.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__buyer_name | TEXT | buyer-name (get_amazon_fulfilled_shipments_data_general) | buyer-name (get_amazon_fulfilled_shipments_data_general) The full name; of the buyer.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__buyer_phone_number | TEXT | buyer-phone-number (get_amazon_fulfilled_shipments_data_general) | buyer-phone-number (get_amazon_fulfilled_shipments_data_general) The; phone number of the buyer.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__carrier | TEXT | carrier (get_amazon_fulfilled_shipments_data_general) | carrier (get_amazon_fulfilled_shipments_data_general) The name of the; carrier the package was shipped with.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__currency | TEXT | currency (get_amazon_fulfilled_shipments_data_general) | currency (get_amazon_fulfilled_shipments_data_general) The currency; used for the purchase. Supported currencies include USD, CAD, GBP,; EUR, and JPY.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__estimated_arrival_date | TEXT | estimated-arrival-date (get_amazon_fulfilled_shipments_data_general) | estimated-arrival-date (get_amazon_fulfilled_shipments_data_general); The estimated date of delivery to the customer.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__fulfillment_center_id | TEXT | fulfillment-center-id (get_amazon_fulfilled_shipments_data_general) | fulfillment-center-id (get_amazon_fulfilled_shipments_data_general); The unique identifier from which fulfillment center the order was; shipped.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__fulfillment_channel | TEXT | fulfillment-channel (get_amazon_fulfilled_shipments_data_general) | fulfillment-channel (get_amazon_fulfilled_shipments_data_general); Indicates how the order was fulfilled, via Amazon (AFN) or Merchant; (MFN); | amazon_sp; |
| amazon_fulfilled_shipments_data_general__gift_wrap_price | NUMERIC | gift-wrap-price (get_amazon_fulfilled_shipments_data_general) | gift-wrap-price (get_amazon_fulfilled_shipments_data_general) The; amount that the buyer paid for gift wrap. Amount is aggregate of the; quantity, not unit price.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__gift_wrap_tax | NUMERIC | gift-wrap-tax (get_amazon_fulfilled_shipments_data_general) | gift-wrap-tax (get_amazon_fulfilled_shipments_data_general) The amount; that the buyer paid for gift wrap tax. Amount is aggregate of the; quantity, not unit price.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__item_price | NUMERIC | item-price (get_amazon_fulfilled_shipments_data_general) | item-price (get_amazon_fulfilled_shipments_data_general) The amount; that the buyer paid for the item. Amount is aggregate of the quantity,; not unit price.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__item_promotion_discount | NUMERIC | item-promotion-discount (get_amazon_fulfilled_shipments_data_general) | item-promotion-discount (get_amazon_fulfilled_shipments_data_general); Promotion discount applied to the order item.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__item_tax | NUMERIC | item-tax (get_amazon_fulfilled_shipments_data_general) | item-tax (get_amazon_fulfilled_shipments_data_general) The amount that; the buyer paid for item tax. Amount is aggregate of the quantity, not; unit price.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__merchant_order_id | TEXT | merchant-order-id (get_amazon_fulfilled_shipments_data_general) | merchant-order-id (get_amazon_fulfilled_shipments_data_general) A; unique identifier optionally supplied for the order by the Merchant.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__merchant_order_item_id | TEXT | merchant-order-item-id (get_amazon_fulfilled_shipments_data_general) | merchant-order-item-id (get_amazon_fulfilled_shipments_data_general) A; unique identifier for an item within the order.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__payments_date | DATE | payments-date (get_amazon_fulfilled_shipments_data_general) | payments-date (get_amazon_fulfilled_shipments_data_general) The date; the buyer's credit card was charged and order processing was; completed.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__product_name | TEXT | product-name (get_amazon_fulfilled_shipments_data_general) | product-name (get_amazon_fulfilled_shipments_data_general) The short; title for the product, displayed in bold on the detail web page and in; the title bar of the browser window.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__purchase_date | DATE | purchase-date (get_amazon_fulfilled_shipments_data_general) | purchase-date (get_amazon_fulfilled_shipments_data_general) The date; the order was placed.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__quantity_shipped | NUMERIC | quantity-shipped (get_amazon_fulfilled_shipments_data_general) | quantity-shipped (get_amazon_fulfilled_shipments_data_general) The; number of this item that were shipped.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__recipient_name | TEXT | recipient-name (get_amazon_fulfilled_shipments_data_general) | recipient-name (get_amazon_fulfilled_shipments_data_general) Name; field of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__reporting_date | DATE | reporting-date (get_amazon_fulfilled_shipments_data_general) | reporting-date (get_amazon_fulfilled_shipments_data_general) The date; the data for this report became available in the FBA data store.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__sales_channel | TEXT | sales-channel (get_amazon_fulfilled_shipments_data_general) | sales-channel (get_amazon_fulfilled_shipments_data_general) The source; of the order.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__ship_address_1 | TEXT | ship-address-1 (get_amazon_fulfilled_shipments_data_general) | ship-address-1 (get_amazon_fulfilled_shipments_data_general) The first; line of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__ship_address_2 | TEXT | ship-address-2 (get_amazon_fulfilled_shipments_data_general) | ship-address-2 (get_amazon_fulfilled_shipments_data_general) The; second line of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__ship_address_3 | TEXT | ship-address-3 (get_amazon_fulfilled_shipments_data_general) | ship-address-3 (get_amazon_fulfilled_shipments_data_general) The third; line of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__ship_city | TEXT | ship-city (get_amazon_fulfilled_shipments_data_general) | ship-city (get_amazon_fulfilled_shipments_data_general) The city of a; standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__ship_country | TEXT | ship-country (get_amazon_fulfilled_shipments_data_general) | ship-country (get_amazon_fulfilled_shipments_data_general) ISO 3166; standard two-letter country code.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__ship_phone_number | TEXT | ship-phone-number (get_amazon_fulfilled_shipments_data_general) | ship-phone-number (get_amazon_fulfilled_shipments_data_general) The; phone number associated with the ship-to address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__ship_postal_code | TEXT | ship-postal-code (get_amazon_fulfilled_shipments_data_general) | ship-postal-code (get_amazon_fulfilled_shipments_data_general) The; postal (ZIP) code of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__ship_promotion_discount | NUMERIC | ship-promotion-discount (get_amazon_fulfilled_shipments_data_general) | ship-promotion-discount (get_amazon_fulfilled_shipments_data_general); Promotion discount applied to shipping.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__ship_service_level | TEXT | ship-service-level (get_amazon_fulfilled_shipments_data_general) | ship-service-level (get_amazon_fulfilled_shipments_data_general) An; enumerated value that determines the type of fulfillment service that; the buyer expects the merchant to use (e.g., Standard v. Expedited); | amazon_sp; |
| amazon_fulfilled_shipments_data_general__ship_state | TEXT | ship-state (get_amazon_fulfilled_shipments_data_general) | ship-state (get_amazon_fulfilled_shipments_data_general) The state or; region of a standard address.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__shipment_date | DATE | shipment-date (get_amazon_fulfilled_shipments_data_general) | shipment-date (get_amazon_fulfilled_shipments_data_general) The date; the shipment was completed (shipped) by the fulfillment center; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__shipment_id | TEXT | shipment-id (get_amazon_fulfilled_shipments_data_general) | shipment-id (get_amazon_fulfilled_shipments_data_general) Encrypted; Amazon shipment id; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__shipment_item_id | TEXT | shipment-item-id (get_amazon_fulfilled_shipments_data_general) | shipment-item-id (get_amazon_fulfilled_shipments_data_general); Encrypted Amazon shipment item id; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__shipping_price | NUMERIC | shipping-price (get_amazon_fulfilled_shipments_data_general) | shipping-price (get_amazon_fulfilled_shipments_data_general) The; amount that the buyer paid for shipping. Amount is aggregate of the; quantity, not unit price.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__shipping_tax | NUMERIC | shipping-tax (get_amazon_fulfilled_shipments_data_general) | shipping-tax (get_amazon_fulfilled_shipments_data_general) The amount; that the buyer paid for shipping tax. Amount is aggregate of the; quantity, not unit price.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__sku | TEXT | sku (get_amazon_fulfilled_shipments_data_general) | sku (get_amazon_fulfilled_shipments_data_general) A merchant-defined; unique identifier for a product.; | amazon_sp; |
| amazon_fulfilled_shipments_data_general__tracking_number | TEXT | tracking-number (get_amazon_fulfilled_shipments_data_general) | tracking-number (get_amazon_fulfilled_shipments_data_general) The; carrier's tracking number for the package.; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__asin | TEXT | asin (get_fba_estimated_fba_fees_txt_data) | asin (get_fba_estimated_fba_fees_txt_data) Amazon Standard; Identification Numbers (ASINs) are unique blocks of 10 letters or; numbers that identify products. ASINs are assigned by Amazon. You can; find the ASIN on the product detail page.; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__brand | TEXT | brand (get_fba_estimated_fba_fees_txt_data) | brand (get_fba_estimated_fba_fees_txt_data) The brand of your product; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__currency | TEXT | currency (get_fba_estimated_fba_fees_txt_data) | currency (get_fba_estimated_fba_fees_txt_data) The currency in which; the fee is calculated; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__estimated_fee_total | NUMERIC | estimated-fee-total (get_fba_estimated_fba_fees_txt_data) | estimated-fee-total (get_fba_estimated_fba_fees_txt_data) The; estimated fulfillment and selling on Amazon fee; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__estimated_order_handling_fee_per_order | NUMERIC | estimated-order-handling-fee-per-order (get_fba_estimated_fba_fees_txt_data) | estimated-order-handling-fee-per-order; (get_fba_estimated_fba_fees_txt_data) The estimated order handling fee; per order; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__estimated_pick_pack_fee_per_unit | TEXT | estimated-pick-pack-fee-per-unit (get_fba_estimated_fba_fees_txt_data) | estimated-pick-pack-fee-per-unit (get_fba_estimated_fba_fees_txt_data); | amazon_sp; |
| fba_estimated_fba_fees_txt_data__estimated_referral_fee_per_unit | NUMERIC | estimated-referral-fee-per-unit (get_fba_estimated_fba_fees_txt_data) | estimated-referral-fee-per-unit (get_fba_estimated_fba_fees_txt_data); The estimated selling on Amazon referral fee; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__estimated_variable_closing_fee | NUMERIC | estimated-variable-closing-fee (get_fba_estimated_fba_fees_txt_data) | estimated-variable-closing-fee (get_fba_estimated_fba_fees_txt_data); The estimated variable closing fee for your product; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__estimated_weight_handling_fee_per_unit | NUMERIC | estimated-weight-handling-fee-per-unit (get_fba_estimated_fba_fees_txt_data) | estimated-weight-handling-fee-per-unit; (get_fba_estimated_fba_fees_txt_data) The estimated weight handling; fee for your product based on the outbound shipping weight; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__expected_fulfillment_fee_per_unit | NUMERIC | expected-fulfillment-fee-per-unit (get_fba_estimated_fba_fees_txt_data) | expected-fulfillment-fee-per-unit; (get_fba_estimated_fba_fees_txt_data); | amazon_sp; |
| fba_estimated_fba_fees_txt_data__fnsku | TEXT | fnsku (get_fba_estimated_fba_fees_txt_data) | fnsku (get_fba_estimated_fba_fees_txt_data) Unique identifier assigned; by Amazon to products stored in and fulfilled from an Amazon; fulfillment center; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__fulfilled_by | TEXT | fulfilled-by (get_fba_estimated_fba_fees_txt_data) | fulfilled-by (get_fba_estimated_fba_fees_txt_data) The entity that; fulfilled the item; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__item_package_weight | NUMERIC | item-package-weight (get_fba_estimated_fba_fees_txt_data) | item-package-weight (get_fba_estimated_fba_fees_txt_data) | amazon_sp; |
| fba_estimated_fba_fees_txt_data__length_and_girth | NUMERIC | length-and-girth (get_fba_estimated_fba_fees_txt_data) | length-and-girth (get_fba_estimated_fba_fees_txt_data) The longest; side of your product, including its packaging, plus the girth, a unit; measure, equivalent to 2 x (median side + shortest side); | amazon_sp; |
| fba_estimated_fba_fees_txt_data__longest_side | NUMERIC | longest-side (get_fba_estimated_fba_fees_txt_data) | longest-side (get_fba_estimated_fba_fees_txt_data) Measurement of the; longest side of your product including its packaging; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__median_side | NUMERIC | median-side (get_fba_estimated_fba_fees_txt_data) | median-side (get_fba_estimated_fba_fees_txt_data) Measurement of the; side that is neither the longest nor the shortest side of your product; including its packaging; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__product_group | TEXT | product-group (get_fba_estimated_fba_fees_txt_data) | product-group (get_fba_estimated_fba_fees_txt_data) The Amazon; department or category; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__product_name | TEXT | product-name (get_fba_estimated_fba_fees_txt_data) | product-name (get_fba_estimated_fba_fees_txt_data) The title of your; product; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__product_size_tier | TEXT | product-size-tier (get_fba_estimated_fba_fees_txt_data) | product-size-tier (get_fba_estimated_fba_fees_txt_data) The size tier; assigned to your product by FBA based on its dimensions and weight; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__sales_price | NUMERIC | sales-price (get_fba_estimated_fba_fees_txt_data) | sales-price (get_fba_estimated_fba_fees_txt_data) Your current; promotional price; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__shortest_side | NUMERIC | shortest-side (get_fba_estimated_fba_fees_txt_data) | shortest-side (get_fba_estimated_fba_fees_txt_data) Measurement of the; shortest side of your product including its packaging; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__sku | TEXT | sku (get_fba_estimated_fba_fees_txt_data) | sku (get_fba_estimated_fba_fees_txt_data) Stock Keeping Units (SKUs); are unique blocks of letters or numbers that identify your products.; SKUs are assigned by you as the seller.; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__unit_of_dimension | TEXT | unit-of-dimension (get_fba_estimated_fba_fees_txt_data) | unit-of-dimension (get_fba_estimated_fba_fees_txt_data) | amazon_sp; |
| fba_estimated_fba_fees_txt_data__unit_of_weight | TEXT | unit-of-weight (get_fba_estimated_fba_fees_txt_data) | unit-of-weight (get_fba_estimated_fba_fees_txt_data) The unit of; weight used in weight measurement; | amazon_sp; |
| fba_estimated_fba_fees_txt_data__your_price | NUMERIC | your-price (get_fba_estimated_fba_fees_txt_data) | your-price (get_fba_estimated_fba_fees_txt_data) Your current selling; price; | amazon_sp; |
| fba_fulfillment_customer_returns_data__asin | TEXT | asin (get_fba_fulfillment_customer_returns_data) | asin (get_fba_fulfillment_customer_returns_data) Amazon standard item; number; | amazon_sp; |
| TEXT | customer-comments (get_fba_fulfillment_customer_returns_data) | customer-comments (get_fba_fulfillment_customer_returns_data) When; available, comments submitted by customers regarding the reason for; the return are provided.; | amazon_sp; |
| fba_fulfillment_customer_returns_data__detailed_disposition | TEXT | detailed-disposition (get_fba_fulfillment_customer_returns_data) | detailed-disposition (get_fba_fulfillment_customer_returns_data); Condition of the returned item: see Condition Codes below for; explanation; | amazon_sp; |
| fba_fulfillment_customer_returns_data__fnsku | TEXT | fnsku (get_fba_fulfillment_customer_returns_data) | fnsku (get_fba_fulfillment_customer_returns_data) Fulfillment network; SKU; | amazon_sp; |
| fba_fulfillment_customer_returns_data__fulfillment_center_id | TEXT | fulfillment-center-id (get_fba_fulfillment_customer_returns_data) | fulfillment-center-id (get_fba_fulfillment_customer_returns_data); Fulfillment center where the returned merchandise was processed; | amazon_sp; |
| fba_fulfillment_customer_returns_data__license_plate_number | TEXT | license-plate-number (get_fba_fulfillment_customer_returns_data) | license-plate-number (get_fba_fulfillment_customer_returns_data); | amazon_sp; |
| fba_fulfillment_customer_returns_data__order_id | TEXT | order-id (get_fba_fulfillment_customer_returns_data) | order-id (get_fba_fulfillment_customer_returns_data) | amazon_sp; |
| fba_fulfillment_customer_returns_data__product_name | TEXT | product-name (get_fba_fulfillment_customer_returns_data) | product-name (get_fba_fulfillment_customer_returns_data) The name of; the product as it appears on Amazon; | amazon_sp; |
| fba_fulfillment_customer_returns_data__quantity | NUMERIC | quantity (get_fba_fulfillment_customer_returns_data) | quantity (get_fba_fulfillment_customer_returns_data) Number of units; of this item returned; | amazon_sp; |
| fba_fulfillment_customer_returns_data__reason | TEXT | reason (get_fba_fulfillment_customer_returns_data) | reason (get_fba_fulfillment_customer_returns_data) A short description; of reason for return as indicated by the customer.; See Customer Reason below for explanation; | amazon_sp; |
| fba_fulfillment_customer_returns_data__return_date | DATE | return-date (get_fba_fulfillment_customer_returns_data) | return-date (get_fba_fulfillment_customer_returns_data) Date returned; merchandise was processed at the fulfillment center.; DD-MM-YYYY.; | amazon_sp; |
| fba_fulfillment_customer_returns_data__sku | TEXT | sku (get_fba_fulfillment_customer_returns_data) | sku (get_fba_fulfillment_customer_returns_data) Seller's item; identifier; | amazon_sp; |
| fba_fulfillment_customer_returns_data__status | TEXT | status (get_fba_fulfillment_customer_returns_data) | status (get_fba_fulfillment_customer_returns_data) A short description; of the status of the customer return. Please see; Return Status below for explanation.; | amazon_sp; |
| fba_fulfillment_inventory_health_data__asin | TEXT | asin (get_fba_inventory_planning_data) | asin (get_fba_inventory_planning_data) Unique blocks of 10 letters or; numbers that Amazon assigns to the products that are sold through; Amazon; | amazon_sp; |
| fba_fulfillment_inventory |
