Windsor brings all your Attribution Connector data into Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, Azure, PostgreSQL, MySQL, Python, Amazon S3, Azure, Azure MS SQL

Attribution Connector Field Reference

Sample

https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2020-10-19&fields=source,medium,campaign,clicks,impressions,spend,date


Fields

IDTypeNameDescriptionAvailable in connectors
account_currencyTEXTAccount currencyCurrency that is used by your ad account. (duplicate)facebook; reddit;
account_idTEXTAccount IDThe ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.facebook; adobe; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; googlesheets; hubspot; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; pardot; pinterest; pinterest_organic; pipedrive; profitwell; reddit; salesforce; searchconsole; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; tiktok; tiktok_organic; twitter_organic; twitter; yahoo_japan;
account_nameTEXTAccount NameThe name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.facebook; adobe; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appsflyer; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; hubspot; instagram; intercom; linkedin; linkedin_business_manager; line; linkedin_organic; magento; pinterest_organic; pipedrive; profitwell; reddit; salesforce; searchconsole; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; tiktok; tiktok_organic; twitter; yahoo_japan;
accountidTEXTAccount ID (Duplicate)The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate)facebook; google_ads; cm360; linkedin;
action_values_add_payment_infoNUMERICAdds of Payment Info Conversion ValueThe total value of adds of payment info tracked with the conversions objective.facebook;
action_values_add_to_cartNUMERICAdds to Cart Conversion ValueThe total value of adds to cart tracked with the conversions objective.facebook;
action_values_add_to_wishlistNUMERICAdds to Wishlist Conversion ValueThe total value of adds to wishlist tracked with the conversions objective.facebook;
action_values_app_custom_event_fb_mobile_add_to_cartNUMERICAction Values App Custom Event.Fb Mobile Add To Cartfacebook;
action_values_app_custom_event_fb_mobile_add_to_wishlistNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlistfacebook;
action_values_app_custom_event_fb_mobile_content_viewNUMERICAction Values App Custom Event.Fb Mobile Content Viewfacebook;
action_values_app_custom_event_fb_mobile_initiated_checkoutNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkoutfacebook;
action_values_app_custom_event_fb_mobile_purchaseNUMERICAction Values App Custom Event.Fb Mobile Purchasefacebook;
action_values_app_custom_event_otherNUMERICAction Values App Custom Event.Otherfacebook;
action_values_click_to_call_call_confirmNUMERICCall Confirmation Clicks Conversion ValueThe total value of call confirmation clicks conversions.facebook;
action_values_complete_registrationNUMERICRegistrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.facebook;
action_values_initiate_checkoutNUMERICCheckouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.facebook;
action_values_leadNUMERICLeads Conversion ValueThe total value of leads tracked with the conversions objective.facebook;
action_values_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Info Conversion ValueThe total value of website adds of payment info conversions.facebook;
action_values_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cart Conversion ValueThe total value of website add to cart conversions.facebook;
action_values_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlist Conversion ValueThe total value of all website add to wishlist conversions.facebook;
action_values_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completed Conversion ValueThe value of complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
action_values_offsite_conversion_fb_pixel_customNUMERICAction Values Offsite Conversion Fb Pixel CustomCustom pixel events defined by the advertiserfacebook;
action_values_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiated Conversion ValueThe total value of website checkout initiated conversions.facebook;
action_values_offsite_conversion_fb_pixel_leadNUMERICWebsite Leads Conversion ValueThe total value of website leads conversions.facebook;
action_values_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchases Conversion ValueThe total value of website purchase conversions.facebook;
NUMERICWebsite Searches Conversion ValueThe total value of website searches conversions.facebook;
action_values_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Views Conversion ValueThe total value of website content views conversions.facebook;
action_values_omni_add_to_cartNUMERICOmni Adds to Cart Conversion ValueThe total value of omni adds to cart tracked with the conversions objective.facebook;
action_values_omni_complete_registrationNUMERICOmni Registrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.facebook;
action_values_omni_customNUMERICAction Values Omni Customfacebook;
action_values_omni_initiated_checkoutNUMERICOmni Checkouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.facebook;
action_values_omni_purchaseNUMERICPurchases Conversion ValueThe total value of purchases tracked with the conversions objective.facebook;
NUMERICOmni Searches Conversion ValueThe total value of search conversions.facebook;
action_values_omni_spend_creditsNUMERICCredit Spends Conversion ValueThe total value of spend credits conversions.facebook;
action_values_omni_view_contentNUMERICContent Views Conversion ValueThe total value of content views tracked with the conversions objective.facebook;
action_values_onsite_conversion_lead_groupedNUMERICOn-Facebook Leads Conversion ValueThe total value of on-facebook leads conversions.facebook;
action_values_onsite_conversion_purchaseNUMERICAction Values Onsite Conversion.Purchasefacebook;
action_values_onsite_web_add_to_cartNUMERICAction Values Onsite Web Add To Cartfacebook;
action_values_onsite_web_app_add_to_cartNUMERICAction Values Onsite Web App Add To Cartfacebook;
action_values_onsite_web_app_purchaseNUMERICAction Values Onsite Web App Purchasefacebook;
action_values_onsite_web_purchaseNUMERICAction Values Onsite Web Purchasefacebook;
action_values_purchaseNUMERICAction Values Purchasefacebook;
NUMERICSearches Conversion ValueThe total value of search conversions.facebook;
action_values_signup_eventNUMERICAction Values Signup Eventfacebook;
action_values_subscription_eventNUMERICAction Values Subscription Eventfacebook;
actions_add_payment_infoNUMERICAdds of Payment InfoThe number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_add_to_cartNUMERICAdds to CartThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_add_to_wishlistNUMERICAdds to WishlistThe number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_app_custom_event_fb_mobile_activate_appNUMERICMobile App ActivactionsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_app_custom_event_fb_mobile_add_payment_infoNUMERICActions App Custom Event.Fb Mobile Add Payment Infofacebook;
actions_app_custom_event_fb_mobile_add_to_cartNUMERICActions App Custom Event.Fb Mobile Add To Cartfacebook;
actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICActions App Custom Event.Fb Mobile Add To Wishlistfacebook;
actions_app_custom_event_fb_mobile_complete_registrationNUMERICMobile App Registrations CompletedThe number of registrations in your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_app_custom_event_fb_mobile_content_viewNUMERICMobile Content ViewsThe number of content views in your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICActions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
actions_app_custom_event_fb_mobile_level_achievedNUMERICMobile App Levels CompletedThe number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_app_custom_event_fb_mobile_purchaseNUMERICActions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICActions App Custom Event.Fb Mobile Searchfacebook;
actions_app_custom_event_fb_mobile_tutorial_completionNUMERICActions App Custom Event.Fb Mobile Tutorial Completionfacebook;
actions_app_custom_event_otherNUMERICMobile App - Otherfacebook;
actions_app_installNUMERICDesktop App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_checkinNUMERICCheck-InsThe number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
actions_click_to_call_call_confirmNUMERICCall Confirmation ClicksThe number of call confirmation clicks attributed to your ads.facebook;
actions_commentNUMERICPost CommentsThe number of comments on your ads.facebook;
actions_complete_registrationNUMERICRegistrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_initiate_checkoutNUMERICCheckouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_landing_page_viewNUMERICLanding Page ViewsThe number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.facebook;
actions_leadNUMERICLeadsThe number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
actions_likeNUMERICPage LikesThe number of likes of your Facebook Page attributed to your ads.facebook;
NUMERICActions Link ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.facebook;
actions_mobile_app_installNUMERICMobile App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment InfoThe number of add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to CartThe number of add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to WishlistThe number of add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations CompletedThe number of complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_customNUMERICCustom EventsThe number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts InitiatedThe number of initiate checkout events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_leadNUMERICWebsite LeadsThe number of lead events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_purchaseNUMERICWebsite PurchasesThe number of purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICWebsite SearchesThe number of search events tracked by the pixel on your website and attributed to your ads.facebook;
actions_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content ViewsThe number of view content events tracked by the pixel on your website and attributed to your ads.facebook;
actions_omni_achievement_unlockedNUMERICAchievements UnlockedThe number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_activate_appNUMERICApp ActivationsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_add_to_cartNUMERICOmni Adds to CartThe number of add to cart omni events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_app_installNUMERICApp InstallsThe number of app installs that were recorded as app events and attributed to your ads.facebook;
actions_omni_complete_registrationNUMERICOmni Registrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_customNUMERICActions Omni Customfacebook;
actions_omni_initiated_checkoutNUMERICOmni checkouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_level_achievedNUMERICLevels AchievedThe number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_purchaseNUMERICPurchasesThe number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_rateNUMERICRatings SubmittedThe number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
NUMERICOmni SearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_spend_creditsNUMERICCredit SpendsThe number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.facebook;
actions_omni_tutorial_completionNUMERICTutorials CompletedThe number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_omni_view_contentNUMERICOmni Content ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_onsite_conversion_flow_completeNUMERICOn-Facebook Workflow CompletionsThe number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
actions_onsite_conversion_lead_groupedNUMERICOn-Facebook LeadsThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
actions_onsite_conversion_messaging_blockNUMERICBlocked Messaging ConnectionsThe number of times that people blocked a messaging connection with your business, attributed to your ads.facebook;
actions_onsite_conversion_messaging_conversation_started_7dNUMERICNew Messaging ConnectionsThe number of people your business added as messaging connections, attributed to your ads.facebook;
actions_onsite_conversion_messaging_first_replyNUMERICAction Onsite Conversion Messaging First Replyfacebook;
actions_onsite_conversion_post_saveNUMERICPost SavesThe total number of times your ad has been saved.facebook;
actions_onsite_conversion_purchaseNUMERICOn-Facebook PurchasesThe number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
actions_onsite_conversion_total_messaging_connectionNUMERICAction Values Onsite Conversion Total Messaging Connectionfacebook;
actions_onsite_web_add_to_cartNUMERICActions Onsite Web Add To Cartfacebook;
actions_onsite_web_app_add_to_cartNUMERICActions Onsite Web App Add To Cartfacebook;
actions_onsite_web_app_purchaseNUMERICActions Onsite Web App Purchasefacebook;
actions_onsite_web_purchaseNUMERICActions Onsite Web Purchasefacebook;
actions_page_engagementNUMERICPage EngagementThe total number of actions that people took on your Facebook Page and its posts, attributed to your ads.facebook;
actions_photo_viewNUMERICPhoto ViewsThe number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
actions_postNUMERICPost SharesThe number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.facebook;
actions_post_engagementNUMERICPost EngagementThe total number of actions that people take involving your ads.facebook;
actions_post_reactionNUMERICPost ReactionsThe number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.facebook;
actions_purchaseNUMERICAction Purchasefacebook;
actions_rsvpNUMERICEvent ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICSearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actions_video_viewNUMERIC3-Second Video PlaysThe number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.facebook;
actions_view_contentNUMERICContent ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
actor_idTEXTFacebook Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.facebook;
ad_format_assetTEXTID of ad format assetThe ID of the ad format asset involved in impression, click, or action.facebook;
ad_idTEXTAd IDUnique ID of the ad being viewed in reportingfacebook; google_ads; appsflyer; bing; cm360; google_search_ads; pinterest; reddit; snapchat; teads; tiktok; yahoo_japan;
ad_nameTEXTAd NameThe name of the ad being viewed in reportingfacebook; google_ads; cm360; facebook_leads; linkedin; reddit; snapchat; tiktok; twitter; yahoo_japan;
adcontentTEXTAd ContentThe name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)facebook; googleanalytics;
adgroupidTEXTAd Set ID (duplicate)The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)facebook;
adidTEXTAd ID (duplicate)Unique ID of the ad being viewed in reporting (duplicate)facebook;
adnetwork_conversionsNUMERIC(Deprecated) Ad Network ConversionsThe Ad Network Reported Conversions.facebook; adroll; google_ads; awin; bing; criteo; linkedin; outbrain; pinterest; snapchat; taboola;
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenuefacebook; adroll; google_ads; awin; bing; criteo; linkedin; outbrain; pinterest; snapchat; taboola;
adset_bid_strategyTEXTAd Set Bid StrategyLowest cost is one of Facebook's bid strategy options, meaning it tells us how to bid in the ad auction.facebook;
adset_daily_budgetNUMERICAd Set Daily BudgetThe daily budget of the set defined in minimum denomination level of your account currency (such as cents for USD).facebook;
adset_destination_typeTEXTAd Set Destination TypeDestination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT.facebook;
adset_effective_statusTEXTAdset Effective StatusThe effective status of the adset.The status could be effective either because of its own status, or the status of its parent campaign.facebook;
adset_end_timeTIMESTAMPAd Set End TimeEnd time, in UTC UNIX timestampfacebook;
adset_idTEXTAd Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.facebook; facebook_leads;
adset_lifetime_budgetNUMERICAd Set Lifetime BudgetThe lifetime budget of the set defined in minimum denomination level of your account currency (such as cents for USD).facebook;
adset_nameTEXTAd Set NameThe name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.facebook; facebook_leads;
adset_start_timeTIMESTAMPAd Set Start TimeStart time, in UTC UNIX timestampfacebook;
adset_statusTEXTAdset StatusThe status of the adset.facebook;
ageTEXTAge RangeThe age range of the people you've reached.facebook; googleanalytics4; dv360; pinterest; snapchat; spotify; tiktok; yahoo_japan;
bodyTEXTBody of the adThe body of the ad. Not supported for video post creatives.facebook;
body_assetTEXTID of body assetThe ID of the body asset involved in impression, click or action.facebook;
buying_typeTEXTBuying TypeThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.facebook;
call_to_action_assetTEXTID of call to action assetThe ID of the call to action asset involved in impression, click, or action.facebook;
campaignTEXTCampaignThe campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.facebook; activecampaign; adform; adjust; adroll; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; cm360; criteo; dragonmetrics; dv360; dynamics365; facebook_leads; google_ad_manager; google_search_ads; klaviyo; linkedin; mntn; outbrain; pardot; pinterest; quora; reddit; rtbhouse; sendinblue; shareasale; snapchat; spotify; stackadapt; taboola; tiktok; tradedesk; twitter; yahoo_japan;
campaign_bid_strategyTEXTCampaign Bid StrategyBid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying typefacebook;
campaign_budget_remainingNUMERICCampaign Budget RemainingRemaining campaign budget defined in minimum denomination level of your account currency (such as cents for USD).facebook;
campaign_buying_typeTEXTCampaign Buying t ypeBuying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads.facebook; yahoo_japan;
campaign_created_timeTIMESTAMPCampaign Created TimeMerging of start_times for the ad sets belonging to this campaign.facebook;
campaign_daily_budgetNUMERICCampaign Daily BudgetDaily budget of this campaign defined in minimum denomination level of your account currency (such as cents for USD). All adsets under this campaign will share this budget.facebook; tradedesk;
campaign_effective_statusTEXTCampaign Effective StatusThe effective status of the campaign.The status could be effective either because of its own status, or the status of its parent campaign.facebook; reddit;
campaign_idTEXTCampaign IDThe unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.facebook; activecampaign; adform; googleanalytics4; google_ads; apple_search_ads; appnexus; appsflyer; basis_dsp; bing; cm360; dragonmetrics; dv360; facebook_leads; google_search_ads; klaviyo; linkedin; mailchimp; outbrain; pardot; pinterest; reddit; salesforce; salesforce_marketing; snapchat; stackadapt; taboola; tiktok; tradedesk; yahoo_japan;
campaign_lifetime_budgetNUMERICCampaign Lifetime BudgetThe lifetime budget of the campaign defined in minimum denomination level of your account currency (such as cents for USD).facebook; yahoo_japan;
campaign_objectiveTEXTCampaign ObjectiveCampaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective.facebook; reddit; tradedesk;
campaign_special_ad_categoryTEXTCampaign Special Ad CategoryThe campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE.facebook;
campaign_spend_capTEXTCampaign Spend CapA spend cap for the campaign, such that it will not spend more than this cap.facebook;
campaign_start_timeTIMESTAMPCampaign Start TimeMerging of start_times for the ad sets belonging to this campaign.facebook;
campaign_statusTEXTCampaign StatusThe status of the campaign.facebook; activecampaign; google_ads; basis_dsp; bing; dragonmetrics; google_search_ads; linkedin; pinterest; salesforce; tiktok; twitter;
campaign_stop_timeTIMESTAMPCampaign Stop TimeMerging of stop_times for the ad sets belonging to this campaign.facebook;
campaignidTEXTCampaign ID (duplicate)The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate)facebook; cm360;
canvas_avg_view_percentPERCENTInstant Experience View PercentageThe average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.facebook;
canvas_avg_view_timeNUMERICInstant Experience View TimeThe average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.facebook;
catalog_segment_actions_add_to_cartNUMERICCatalog Segment Actions Add To Cartfacebook;
catalog_segment_actions_app_custom_event_fb_mobile_add_to_cartNUMERICCatalog Segment Actions App Custom Event.FB Mobile Add To Cartfacebook;
catalog_segment_actions_app_custom_event_fb_mobile_content_viewNUMERICCatalog Segment Actions App Custom Event.FB Mobile Content Viewfacebook;
catalog_segment_actions_app_custom_event_fb_mobile_purchaseNUMERICCatalog Segment Actions App Custom Event.FB Mobile Purchasefacebook;
catalog_segment_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICCatalog Segment Actions Offsite Conversion Fb Pixel Add To Cartfacebook;
catalog_segment_actions_offsite_conversion_fb_pixel_view_contentNUMERICCatalog Segment Actions Offsite Conversion Fb Pixel View Contentfacebook;
catalog_segment_actions_omni_add_to_cartNUMERICCatalog Segment Actions Omni Add To Cartfacebook;
catalog_segment_actions_omni_purchaseNUMERICCatalog Segment Actions Omni Purchasefacebook;
catalog_segment_actions_omni_view_contentNUMERICCatalog Segment Actions Omni View Contentfacebook;
catalog_segment_actions_purchaseNUMERICCatalog Segment Actions Purchasefacebook;
catalog_segment_actions_view_contentNUMERICCatalog Segment Actions View Contentfacebook;
catalog_segment_value_add_to_cartNUMERICCatalog Segment Value Add To Cartfacebook;
catalog_segment_value_app_custom_eventNUMERICCatalog Segment Value App Custom Eventfacebook;
catalog_segment_value_app_custom_event_fb_mobile_add_to_cartNUMERICCatalog Segment Value App Custom Event.FB Mobile Add To Cartfacebook;
catalog_segment_value_app_custom_event_fb_mobile_content_viewNUMERICCatalog Segment Value App Custom Event.FB Mobile Content Viewfacebook;
catalog_segment_value_app_custom_event_fb_mobile_purchaseNUMERICCatalog Segment Value App Custom Event.FB Mobile Purchasefacebook;
catalog_segment_value_mobile_purchase_roasNUMERICMobile purchase ROASValue from conversion events, including a breakdown of purchases, add-to-carts and view products for the catalog segment at each ad object level.facebook;
catalog_segment_value_offsite_conversionNUMERICCatalog Segment Value Offsite Conversionfacebook;
catalog_segment_value_offsite_conversion_fb_pixel_add_to_cartNUMERICCatalog Segment Value Offsite Conversion Fb Pixel Add To Cartfacebook;
catalog_segment_value_offsite_conversion_fb_pixel_view_contentNUMERICCatalog Segment Value Offsite Conversion Fb Pixel View Contentfacebook;
catalog_segment_value_omni_add_to_cartNUMERICCatalog Segment Value Omni Add To Cartfacebook;
catalog_segment_value_omni_purchaseNUMERICCatalog Segment Value Omni Purchasefacebook;
catalog_segment_value_omni_purchase_roasNUMERICTotal purchase ROASTotal return on ad spend (ROAS) from purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailer' connected Facebook Business Tools. The amount is attributed to your ads.facebook;
catalog_segment_value_omni_view_contentNUMERICCatalog Segment Value Omni View Contentfacebook;
catalog_segment_value_onsite_app_add_to_cartNUMERICCatalog Segment Value Onsite App Add To Cartfacebook;
catalog_segment_value_onsite_app_purchaseNUMERICCatalog Segment Value Onsite App Purchasefacebook;
catalog_segment_value_onsite_app_view_contentNUMERICCatalog Segment Value Onsite App View Contentfacebook;
catalog_segment_value_onsite_web_add_to_cartNUMERICCatalog Segment Value Onsite Web Add To Cartfacebook;
catalog_segment_value_onsite_web_app_add_to_cartNUMERICCatalog Segment Value Onsite Web App Add To Cartfacebook;
catalog_segment_value_onsite_web_app_purchaseNUMERICCatalog Segment Value Onsite Web App Purchasefacebook;
catalog_segment_value_onsite_web_app_view_contentNUMERICCatalog Segment Value Onsite Web App View Contentfacebook;
catalog_segment_value_onsite_web_view_contentNUMERICCatalog Segment Value Onsite Web View Contentfacebook;
catalog_segment_value_purchaseNUMERICCatalog Segment Value Purchasefacebook;
catalog_segment_value_view_contentNUMERICCatalog Segment Value View Contentfacebook;
catalog_segment_value_website_purchase_roasNUMERICWebsite purchase ROASTotal return on ad spend (ROAS) from website purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailers' connected Facebook Business Tools. The amount is attributed to your ads.facebook;
clicksNUMERICClicksThe number of clicks on your ads.facebook; adform; adjust; adroll; aimwel; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; cm360; criteo; dv360; facebook_organic; google_my_business; google_ad_manager; google_search_ads; idealo; instagram; klaviyo; linkedin; outbrain; pinterest; quora; rakuten_advertising; reddit; rtbhouse; searchconsole; shareasale; snapchat; stackadapt; taboola; teads; tiktok; twitter_organic; twitter; yahoo_japan;
conversions_ad_click_mobile_appNUMERICMobile app ad click conversionsThe number of Mobile app ad clickfacebook;
conversions_ad_impression_mobile_appNUMERICMobile app ad impression conversionsThe number of Mobile app ad clickfacebook;
conversions_cancel_subscription_mobile_appNUMERICMobile app cancel subscription conversionsThe number of mobile app canceled subscriptionsfacebook;
conversions_cancel_subscription_offlineNUMERICOffline cancel subscription conversionsThe number of offline canceled subscriptionsfacebook;
conversions_cancel_subscription_totalNUMERICCancel subscription conversionsThe total number of canceled subscriptionsfacebook;
conversions_cancel_subscription_websiteNUMERICWebsite cancel subscription conversionsThe number of website canceled subscriptionsfacebook;
conversions_contact_mobile_appNUMERICMobile app contact conversionsThe number of mobile app contactsfacebook;
conversions_contact_offlineNUMERICOffline contact conversionsThe number of offline contactsfacebook;
conversions_contact_totalNUMERICContact conversionsThe total number of contactsfacebook;
conversions_contact_websiteNUMERICWebsite contact conversionsThe number of website contactsfacebook;
conversions_customize_product_mobile_appNUMERICMobile app customize product conversionsThe number of mobile app products customizedfacebook;
conversions_customize_product_offlineNUMERICOffline customize product conversionsThe number of offline products customizedfacebook;
conversions_customize_product_totalNUMERICCustomize product conversionsThe total number of products customizedfacebook;
conversions_customize_product_websiteNUMERICWebsite customize product conversionsThe number of website products customizedfacebook;
conversions_donate_mobile_appNUMERICMobile app donate conversionsThe number of mobile app donationsfacebook;
conversions_donate_offlineNUMERICOffline donate conversionsThe number of offline donationsfacebook;
conversions_donate_on_facebookNUMERICDonate on facebook conversionsThe number of donations on facebookfacebook;
conversions_donate_totalNUMERICDonate conversionsThe total number of donationsfacebook;
conversions_donate_websiteNUMERICWebsite donate conversionsThe number of website donationsfacebook;
conversions_find_location_mobile_appNUMERICMobile app find location conversionsThe number of mobile app location searchesfacebook;
conversions_find_location_offlineNUMERICOffline find location conversionsThe number of offline app location searchesfacebook;
conversions_find_location_totalNUMERICFind location conversionsThe total number of location searchesfacebook;
conversions_find_location_websiteNUMERICWebsite find location conversionsThe number of website location searchesfacebook;
conversions_offsite_conversion_fb_pixel_custom_invitee_meeting_scheduledNUMERICAppointments ScheduledNumber of appointments scheduledfacebook;
conversions_recurring_subscription_payment_mobile_appNUMERICMobile app recurring subscription payment conversionsThe number of mobile app recurring subscription paymentsfacebook;
conversions_recurring_subscription_payment_offlineNUMERICOffline recurring subscription payment conversionsThe number of offline recurring subscription paymentsfacebook;
conversions_recurring_subscription_payment_totalNUMERICRecurring subscription payment conversionsThe total number of recurring subscription paymentsfacebook;
conversions_recurring_subscription_payment_websiteNUMERICWebsite recurring subscription payment conversionsThe number of website recurring subscription paymentsfacebook;
conversions_schedule_mobile_appNUMERICMobile app schedule conversionsThe number of mobile app appointments scheduledfacebook;
conversions_schedule_offlineNUMERICOffline schedule conversionsThe number of offline app appointments scheduledfacebook;
conversions_schedule_totalNUMERICSchedule conversionsThe total number of appointments scheduledfacebook;
conversions_schedule_websiteNUMERICWebsite schedule conversionsThe number of website appointments scheduledfacebook;
conversions_start_trial_mobile_appNUMERICMobile app start trial conversionsThe number of mobile app trials startedfacebook;
conversions_start_trial_offlineNUMERICOffline start trial conversionsThe number of offline trials startedfacebook;
conversions_start_trial_totalNUMERICStart trial conversionsThe total number of trials startedfacebook;
conversions_start_trial_websiteNUMERICWebsite start trial conversionsThe number of website trials startedfacebook;
conversions_submit_application_mobile_appNUMERICMobile app submit application conversionsThe number of mobile app applications submittedfacebook;
conversions_submit_application_offlineNUMERICOffline submit application conversionsThe number of offline applications submittedfacebook;
conversions_submit_application_on_facebookNUMERICSubmit application on facebook conversionsThe number of applications submitted on facebookfacebook;
conversions_submit_application_totalNUMERICSubmit application conversionsThe total number of applications submittedfacebook;
conversions_submit_application_websiteNUMERICWebsite submit application conversionsThe number of website applications submittedfacebook;
conversions_subscribe_mobile_appNUMERICMobile app subscribe conversionsThe number of mobile app subscriptionsfacebook;
conversions_subscribe_offlineNUMERICOffline subscribe conversionsThe number of offline subscriptionsfacebook;
conversions_subscribe_totalNUMERICSubscribe conversionsThe total number of subscriptionsfacebook;
conversions_subscribe_websiteNUMERICWebsite subscribe conversionsThe number of website subscriptionsfacebook;
converted_product_quantity_app_custom_eventNUMERICConverted Product Quantity App Custom Eventfacebook;
converted_product_quantity_app_custom_event_fb_mobile_add_to_cartNUMERICConverted Product Quantity App Custom Event.FB Mobile Add To Cartfacebook;
converted_product_quantity_app_custom_event_fb_mobile_content_viewNUMERICConverted Product Quantity App Custom Event.FB Mobile Content Viewfacebook;
converted_product_quantity_app_custom_event_fb_mobile_purchaseNUMERICConverted Product Quantity App Custom Event.FB Mobile Purchasefacebook;
converted_product_quantity_offsite_conversionNUMERICConverted Product Quantity Offsite Conversionfacebook;
converted_product_quantity_offsite_conversion_fb_pixel_view_contentNUMERICConverted Product Quantity Offsite Conversion Fb Pixel View Contentfacebook;
converted_product_quantity_omni_add_to_cartNUMERICConverted Product Quantity Omni Add To Cartfacebook;
converted_product_quantity_omni_purchaseNUMERICConverted Product Quantity Omni Purchasefacebook;
converted_product_quantity_omni_view_contentNUMERICConverted Product Quantity Omni View Contentfacebook;
converted_product_value_app_custom_eventNUMERICConverted Product Value App Custom Eventfacebook;
converted_product_value_app_custom_event_fb_mobile_add_to_cartNUMERICConverted Product Value App Custom Event.FB Mobile Add To Cartfacebook;
converted_product_value_app_custom_event_fb_mobile_content_viewNUMERICConverted Product Value App Custom Event.FB Mobile Content Viewfacebook;
converted_product_value_app_custom_event_fb_mobile_purchaseNUMERICConverted Product Value App Custom Event.FB Mobile Purchasefacebook;
converted_product_value_offsite_conversionNUMERICConverted Product Value Offsite Conversionfacebook;
converted_product_value_offsite_conversion_fb_pixel_view_contentNUMERICConverted Product Value Offsite Conversion Fb Pixel View Contentfacebook;
converted_product_value_omni_add_to_cartNUMERICConverted Product Value Omni Add To Cartfacebook;
converted_product_value_omni_purchaseNUMERICConverted Product Value Omni Purchasefacebook;
converted_product_value_omni_view_contentNUMERICConverted Product Value Omni View Contentfacebook;
cost_per_action_type_add_payment_infoNUMERICCost per Adds of Payment InfoCost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_add_to_cartNUMERICCost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_add_to_wishlistNUMERICCost per Adds to WishlistCost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Mobile App ActivactionsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Infofacebook;
cost_per_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cartfacebook;
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlistfacebook;
cost_per_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Mobile App Registrations CompletedCost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Mobile Content ViewsCost per The number of content views in your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
cost_per_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Mobile App Levels CompletedCost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Actions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICCost per Actions App Custom Event.Fb Mobile Searchfacebook;
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completionfacebook;
cost_per_action_type_app_custom_event_otherNUMERICCost per Mobile App - Otherfacebook;
cost_per_action_type_checkinNUMERICCost per Check-InsCost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
cost_per_action_type_click_to_call_call_confirmNUMERICCost per Call Confirmation ClicksCost per The number of call confirmation clicks attributed to your ads.facebook;
cost_per_action_type_commentNUMERICCost per Post CommentsCost per The number of comments on your ads.facebook;
cost_per_action_type_complete_registrationNUMERICCost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_initiate_checkoutNUMERICCost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_landing_page_viewNUMERICCost per Landing Page ViewsCost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.facebook;
cost_per_action_type_leadNUMERICCost per LeadsCost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_likeNUMERICCost per Page LikesCost per The number of likes of your Facebook Page attributed to your ads.facebook;
NUMERICCost per Link ClicksCost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.facebook;
cost_per_action_type_mobile_app_installNUMERICCost per Mobile App InstallsCost per The number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Website Adds of Payment InfoCost per The number of add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Website Adds to CartCost per The number of add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Website Adds to WishlistCost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Website Registrations CompletedCost per The number of complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_customNUMERICCost per Custom EventsCost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Website Checkouts InitiatedCost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Website LeadsCost per The number of lead events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Website PurchasesCost per The number of purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICCost per Website SearchesCost per The number of search events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Website Content ViewsCost per The number of view content events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_action_type_omni_achievement_unlockedNUMERICCost per Achievements UnlockedCost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_activate_appNUMERICCost per App ActivationsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_add_to_cartNUMERICOmni Cost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_app_installNUMERICCost per App InstallsCost per The number of app installs that were recorded as app events and attributed to your ads.facebook;
cost_per_action_type_omni_complete_registrationNUMERICOmni Cost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_customNUMERICCost per Actions Omni Customfacebook;
cost_per_action_type_omni_initiated_checkoutNUMERICOmni Cost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_level_achievedNUMERICCost per Levels AchievedCost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_purchaseNUMERICCost per PurchasesCost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_rateNUMERICCost per Ratings SubmittedCost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
NUMERICOmni Cost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_spend_creditsNUMERICCost per Credit SpendsCost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.facebook;
cost_per_action_type_omni_tutorial_completionNUMERICCost per Tutorials CompletedCost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_omni_view_contentNUMERICOmni Cost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_onsite_conversion_flow_completeNUMERICCost per On-Facebook Workflow CompletionsCost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_lead_groupedNUMERICCost per On-Facebook LeadsCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_messaging_blockNUMERICCost per Blocked Messaging ConnectionsCost per The number of times that people blocked a messaging connection with your business, attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_messaging_conversation_started_7dNUMERICCost per New Messaging ConnectionsCost per The number of people your business added as messaging connections, attributed to your ads.facebook;
cost_per_action_type_onsite_conversion_post_saveNUMERICCost per Post SavesCost per The total number of times your ad has been saved.facebook;
cost_per_action_type_onsite_conversion_purchaseNUMERICCost per On-Facebook PurchasesCost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
cost_per_action_type_onsite_web_add_to_cartNUMERICCost per Actions Onsite Web Add To Cartfacebook;
cost_per_action_type_onsite_web_app_add_to_cartNUMERICCost per Actions Onsite Web App Add To Cartfacebook;
cost_per_action_type_onsite_web_app_purchaseNUMERICCost per Actions Onsite Web App Purchasefacebook;
cost_per_action_type_onsite_web_purchaseNUMERICCost per Actions Onsite Web Purchasefacebook;
cost_per_action_type_page_engagementNUMERICCost per Page EngagementCost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.facebook;
cost_per_action_type_photo_viewNUMERICCost per Photo ViewsCost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
cost_per_action_type_postNUMERICCost per Post SharesCost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.facebook;
cost_per_action_type_post_engagementNUMERICCost per Post EngagementCost per The total number of actions that people take involving your ads.facebook;
cost_per_action_type_post_reactionNUMERICCost per Post ReactionsCost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.facebook;
cost_per_action_type_rsvpNUMERICCost per Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICCost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_action_type_video_viewNUMERICCost per 3-Second Video PlaysCost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.facebook;
cost_per_action_type_view_contentNUMERICCost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook;
cost_per_conversion_ad_click_mobile_appNUMERICCost per mobile app ad click conversionCost per mobile app ad click conversionfacebook;
cost_per_conversion_ad_impression_mobile_appNUMERICCost per mobile app ad impression conversionCost per mobile app ad impression conversionfacebook;
cost_per_conversion_cancel_subscription_mobile_appNUMERICCost per mobile app cancel subscription conversionCost per mobile app cancel subscription conversionfacebook;
cost_per_conversion_cancel_subscription_offlineNUMERICCost per offline cancel subscription conversionCost per offline cancel subscription conversionfacebook;
cost_per_conversion_cancel_subscription_totalNUMERICCost per cancel subscription conversionCost per cancel subscription conversionfacebook;
cost_per_conversion_cancel_subscription_websiteNUMERICCost per website cancel subscription conversionCost per website cancel subscription conversionfacebook;
cost_per_conversion_contact_mobile_appNUMERICCost per mobile app contact conversionCost per mobile app contact conversionfacebook;
cost_per_conversion_contact_offlineNUMERICCost per offline contact conversionCost per offline contact conversionfacebook;
cost_per_conversion_contact_totalNUMERICCost per contact conversionCost per contact conversionfacebook;
cost_per_conversion_contact_websiteNUMERICCost per website contact conversionCost per website contact conversionfacebook;
cost_per_conversion_customize_product_mobile_appNUMERICCost per mobile app customize product conversionCost per mobile app customize product conversionfacebook;
cost_per_conversion_customize_product_offlineNUMERICCost per offline customize product conversionCost per offline customize product conversionfacebook;
cost_per_conversion_customize_product_totalNUMERICCost per customize product conversionCost per customize product conversionfacebook;
cost_per_conversion_customize_product_websiteNUMERICCost per website customize product conversionCost per website customize product conversionfacebook;
cost_per_conversion_donate_mobile_appNUMERICCost per mobile app donate conversionCost per mobile app donate conversionfacebook;
cost_per_conversion_donate_offlineNUMERICCost per offline donate conversionCost per offline donate conversionfacebook;
cost_per_conversion_donate_on_facebookNUMERICCost per donate on facebook conversionCost per donate on facebook conversionfacebook;
cost_per_conversion_donate_totalNUMERICCost per donate conversionCost per donate conversionfacebook;
cost_per_conversion_donate_websiteNUMERICCost per website donate conversionCost per website donate conversionfacebook;
cost_per_conversion_find_location_mobile_appNUMERICCost per mobile app find location conversionCost per mobile app find location conversionfacebook;
cost_per_conversion_find_location_offlineNUMERICCost per offline find location conversionCost per offline find location conversionfacebook;
cost_per_conversion_find_location_totalNUMERICCost per find location conversionCost per find location conversionfacebook;
cost_per_conversion_find_location_websiteNUMERICCost per website find location conversionCost per website find location conversionfacebook;
cost_per_conversion_recurring_subscription_payment_mobile_appNUMERICCost per mobile app recurring subscription payment conversionCost per mobile app recurring subscription payment conversionfacebook;
cost_per_conversion_recurring_subscription_payment_offlineNUMERICCost per offline recurring subscription payment conversionCost per offline recurring subscription payment conversionfacebook;
cost_per_conversion_recurring_subscription_payment_totalNUMERICCost per recurring subscription payment conversionCost per recurring subscription payment conversionfacebook;
cost_per_conversion_recurring_subscription_payment_websiteNUMERICCost per website recurring subscription payment conversionCost per website recurring subscription payment conversionfacebook;
cost_per_conversion_schedule_mobile_appNUMERICCost per mobile app schedule conversionCost per mobile app schedule conversionfacebook;
cost_per_conversion_schedule_offlineNUMERICCost per offline schedule conversionCost per offline schedule conversionfacebook;
cost_per_conversion_schedule_totalNUMERICCost per schedule conversionCost per schedule conversionfacebook;
cost_per_conversion_schedule_websiteNUMERICCost per website schedule conversionCost per website schedule conversionfacebook;
cost_per_conversion_start_trial_mobile_appNUMERICCost per mobile app start trial conversionCost per mobile app start trial conversionfacebook;
cost_per_conversion_start_trial_offlineNUMERICCost per offline start trial conversionCost per offline start trial conversionfacebook;
cost_per_conversion_start_trial_totalNUMERICCost per start trial conversionCost per start trial conversionfacebook;
cost_per_conversion_start_trial_websiteNUMERICCost per website start trial conversionCost per website start trial conversionfacebook;
cost_per_conversion_submit_application_mobile_appNUMERICCost per mobile app submit application conversionCost per mobile app submit application conversionfacebook;
cost_per_conversion_submit_application_offlineNUMERICCost per offline submit application conversionCost per offline submit application conversionfacebook;
cost_per_conversion_submit_application_on_facebookNUMERICCost per submit application on facebook conversionCost per submit application on facebook conversionfacebook;
cost_per_conversion_submit_application_totalNUMERICCost per submit application conversionCost per submit application conversionfacebook;
cost_per_conversion_submit_application_websiteNUMERICCost per website submit application conversionCost per website submit application conversionfacebook;
cost_per_conversion_subscribe_mobile_appNUMERICCost per mobile app subscribe conversionCost per mobile app subscribe conversionfacebook;
cost_per_conversion_subscribe_offlineNUMERICCost per offline subscribe conversionCost per offline subscribe conversionfacebook;
cost_per_conversion_subscribe_totalNUMERICCost per subscribe conversionCost per subscribe conversionfacebook;
cost_per_conversion_subscribe_websiteNUMERICCost per website subscribe conversionCost per website subscribe conversionfacebook;
cost_per_estimated_ad_recallersNUMERICCost per Estimated Ad Recall LiftCost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook;
cost_per_outbound_click_outbound_clickNUMERICCost per Outbound ClicksCost per The number of clicks on links that take people off Facebook-owned properties.facebook;
cost_per_thruplay_video_viewNUMERICCost per ThruPlaysCost per The number of times your video was played to completion, or for at least 15 seconds.facebook;
cost_per_unique_action_click_to_call_call_confirmNUMERICCost per Unique Call Confirmation ClicksCost per The number of call confirmation clicks attributed to your ads.facebook;
cost_per_unique_action_type_add_payment_infoNUMERICCost per Unique Adds of Payment InfoCost per The estimated number of people who submitted payment info.facebook;
cost_per_unique_action_type_add_to_cartNUMERICCost per Unique Actions Add To Cartfacebook;
cost_per_unique_action_type_add_to_wishlistNUMERICCost per Unique Adds to WishlistCost per The estimated number of people who added items to their wishlist.facebook;
cost_per_unique_action_type_app_custom_eventNUMERICCost per Unique Actions App Custom Eventfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate Appfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Infofacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cartfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registrationfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content Viewfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achievedfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICCost per Unique Actions App Custom Event.Fb Mobile Searchfacebook;
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook;
cost_per_unique_action_type_app_custom_event_otherNUMERICCost per Unique Actions App Custom Event.Otherfacebook;
cost_per_unique_action_type_checkinNUMERICCost per Unique Check-InsCost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
cost_per_unique_action_type_commentNUMERICCost per Unique Post CommentsCost per The number of people with comments on your ads.facebook;
cost_per_unique_action_type_complete_registrationNUMERICCost per Unique Registrations CompletedCost per The estimated number of people who registered.facebook;
cost_per_unique_action_type_initiate_checkoutNUMERICCost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.facebook;
cost_per_unique_action_type_landing_page_viewNUMERICCost per Unique Landing Page ViewsCost per The number of people who caused a landing page view.facebook;
cost_per_unique_action_type_leadNUMERICCost per Unique LeadsCost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
cost_per_unique_action_type_likeNUMERICCost per Unique Page LikesCost per The number of people with likes of your Facebook Page attributed to your ads.facebook;
NUMERICCost per Unique Link ClicksCost per The number of people who performed a link click.facebook;
cost_per_unique_action_type_mobile_app_installNUMERICCost per Unique Mobile App InstallsCost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversionNUMERIC(Deprecated) Cost per Unique Website ConversionsCost per The number of unique people who with conversion events attributed to your ads (estimated)facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Unique Website Adds of Payment InfoCost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Unique Website Adds to CartCost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Unique Website Adds to WishlistCost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Unique Website Registrations CompletedCost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Unique Website Checkouts InitiatedCost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Unique Website LeadsCost per The number of people with lead events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Unique Website PurchasesCost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICCost per Unique Website SearchesCost per The number of people with search events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Unique Website Content ViewsCost per The number of people with view content events tracked by the pixel on your website and attributed to your ads.facebook;
cost_per_unique_action_type_omni_achievement_unlockedNUMERICCost per Unique Achievements UnlockedCost per The estimated number of people who unlocked achievements.facebook;
cost_per_unique_action_type_omni_activate_appNUMERICCost per Unique App ActivationsCost per The estimated number of people who performed app activations.facebook;
cost_per_unique_action_type_omni_add_to_cartNUMERICCost per Unique Adds to CartCost per The estimated number of people who added items to their cart.facebook;
cost_per_unique_action_type_omni_app_installNUMERICCost per Unique App InstallsCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_omni_complete_registrationNUMERICOmni Cost per Unique Registrations CompletedCost per The estimated number of people who registered.facebook;
cost_per_unique_action_type_omni_customNUMERICCost per Unique Actions Omni Customfacebook;
cost_per_unique_action_type_omni_initiated_checkoutNUMERICOmni Cost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.facebook;
cost_per_unique_action_type_omni_level_achievedNUMERICCost per Unique Levels CompletedCost per The estimated number of people who achieved levels.facebook;
cost_per_unique_action_type_omni_purchaseNUMERICCost per Unique PurchasesCost per The estimated number of people who completed at least one purchase.facebook;
cost_per_unique_action_type_omni_rateNUMERICCost per Unique Ratings SubmittedCost per The estimated number of people who submitted ratings.facebook;
NUMERICCost per Unique SearchesCost per The estimated number of people who searched.facebook;
cost_per_unique_action_type_omni_spend_creditsNUMERICCost per Unique Credit SpendsCost per The estimated number of people who spent credits.facebook;
cost_per_unique_action_type_omni_tutorial_completionNUMERICCost per Unique Tutorials CompletedCost per The estimated number of people who completed tutorials.facebook;
cost_per_unique_action_type_omni_view_contentNUMERICOmni Cost per Unique Content ViewsCost per The estimated number of people who viewed content.facebook;
cost_per_unique_action_type_onsite_conversion_flow_completeNUMERICCost per Unique On-Facebook Workflow CompletionsCost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
cost_per_unique_action_type_onsite_conversion_lead_groupedNUMERICCost per Unique On-Facebook LeadsCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
cost_per_unique_action_type_onsite_conversion_messaging_blockNUMERICCost per Unique Blocked Messaging ConnectionsCost per The number of people that blocked a messaging connection with your business, attributed to your ads.facebook;
cost_per_unique_action_type_onsite_conversion_purchaseNUMERICCost per Unique On-Facebook PurchasesCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_onsite_web_add_to_cartNUMERICCost per Unique Actions Onsite Web Add To Cartfacebook;
cost_per_unique_action_type_onsite_web_app_add_to_cartNUMERICCost per Unique Actions Onsite Web App Add To Cartfacebook;
cost_per_unique_action_type_onsite_web_app_purchaseNUMERICCost per Unique Actions Onsite Web App Purchasefacebook;
cost_per_unique_action_type_onsite_web_purchaseNUMERICCost per Unique Actions Onsite Web Purchasefacebook;
cost_per_unique_action_type_page_engagementNUMERICCost per Unique Page EngagementCost per The number of people who took action on your Facebook Page and its posts, attributed to your ads.facebook;
cost_per_unique_action_type_photo_viewNUMERICCost per Unique Photo ViewsCost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
cost_per_unique_action_type_post_engagementNUMERICCost per Unique Post EngagementCost per The total number of people who took actions involving your ads.facebook;
cost_per_unique_action_type_post_reactionNUMERICCost per Unique Post ReactionsCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_purchaseNUMERICCost per Unique Actions Purchasefacebook;
cost_per_unique_action_type_rsvpNUMERICCost per Unique Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICCost per Unique Actions Searchfacebook;
cost_per_unique_action_type_video_viewNUMERICCost per Unique 3-Second Continuous Video PlaysCost per The number of unique people who took this action attributed to your ads (estimated)facebook;
cost_per_unique_action_type_view_contentNUMERICCost per Unique Content ViewsCost per The estimated number of people who viewed content.facebook;
cost_per_unique_clickNUMERICCost per Unique ClicksCost per The number of people who performed a click (all).facebook;
cost_per_unique_outbound_click_outbound_clickNUMERICCost per Unique Outbound ClicksCost per The number of people who performed an outbound click.facebook;
countryCOUNTRYCountryThe countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.facebook; adform; adjust; googleanalytics4; googleanalytics; google_ads; appsflyer; bing; cj; cm360; dv360; google_ad_manager; klaviyo; pinterest; searchconsole; snapchat; spotify; tiktok; zoho;
cpcNUMERICCPCThe average cost for each click (all).facebook; adroll; googleanalytics; appnexus; cm360; linkedin; pinterest; reddit; taboola; tiktok; twitter;
cpmNUMERICCPMThe average cost for 1,000 impressions.facebook; googleanalytics; apple_search_ads; appnexus; cm360; linkedin; pinterest; reddit; taboola; twitter;
cppNUMERICCost per 1,000 People ReachedThe average cost to reach 1,000 people.facebook;
ctrPERCENTCTRThe percentage of times people saw your ad and performed a click (all).facebook; adform; adjust; adroll; googleanalytics; google_ads; appnexus; appsflyer; bing; cm360; google_search_ads; linkedin; linkedin_organic; outbrain; pinterest; reddit; rtbhouse; searchconsole; stackadapt; taboola; tiktok;
currencyTEXTCurrencyCurrency that is used by your ad account.facebook; adjust; google_ads; apple_search_ads; awin; bing; cm360; criteo; linkedin; pinterest; profitwell; rakuten_advertising; snapchat; stripe; taboola; tiktok; twitter;
custom_conversion_action_countNUMERICCustom conversion action countThe number of custom conversion actionsfacebook;
custom_conversion_action_nameTEXTCustom conversion action nameThe name of the custom conversion actionfacebook;
datasourceTEXTData SourceThe name of the Windsor connector returning the rowfacebook; activecampaign; adalyser; adform; adjust; adobe; adroll; aha; aimwel; aircall; alpha_vantage; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; amplitude; googleanalytics; google_ads; apify_dataset; appfollow; apple_search_ads; appnexus; appsflyer; awin; big_query; basis_dsp; bigcommerce; bamboo_hr; bing; bling; braintree; braze; callrail; cart; chargebee; captain_data; cj; clickup_api; clockify; chartmogul; cm360; coda; coinmarketcap; commissionfactory; confluence; convertkit; courier; datadog; daisycon; criteo; datamediq; digistorm; delighted; dragonmetrics; dv360; dynamics365; emailoctopus; everhour; exchange_rates; faker; facebook_leads; facebook_organic; fastbill; flexport; freshcaller; freshsales; freshservice; freshdesk; gainsight_px; gitlab; github; google_my_business; google_ad_manager; google_pagespeed; google_webfonts; google_search_ads; googlesheets; harness; hubplanner; hubspot; idealo; insightly; instagram; intercom; instatus; jira; klaviyo; lemlist; linkedin; linkedin_business_manager; line; linkedin_organic; linnworks; magento; mailchimp; mailerlite; mailersend; mailjet_mail; mailgun; metabase; mntn; monday; nasa; notion; okta; omnisend; oura; outbrain; partnerstack; pardot; paypal_transaction; pendo; pinterest; pinterest_organic; pipedrive; pokeapi; plausible; posthog; prestashop; profitwell; pypi; quickbooks; quora; rakuten_advertising; recharge; reddit; reply_io; retently; rss; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendgrid; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; surveymonkey; stripe; taboola; teads; tiktok; tiktok_organic; toggl; tradedesk; trello; twilio_taskrouter; twilio; twitter_organic; twitter; typeform; vantage; wikipedia_pageviews; workable; wrike; workramp; woocommerce; yahoo_finance_price; yahoo_japan; youtube; zendesk; zendesk_support; zoho; zoom;
dateDATEDateThe dimension that determines how date-based data in a chart is handled (the time dimension).facebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
date_startDATEReporting StartsThe start date for your data. This is controlled by the date range you've selected for your reporting view.facebook; facebook_leads;
date_stopDATEReporting EndsThe end date for your data. This is controlled by the date range you've selected for your reporting view.facebook; facebook_leads;
day_of_monthTEXTDay of monthDay of the monthfacebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
description_assetTEXTID of description assetThe ID of the description asset involved in impression, click or action.facebook;
desktop_feed_standard_preview_urlTEXTDesktop Feed Standard Preview URLURL to a preview of the ad, as seen in the desktop feed standard placementfacebook;
device_platformTEXTDevice platformThe type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.facebook;
dmaTEXTDesignated Market AreaDMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.facebook; appsflyer; snapchat;
effective_instagram_media_idTEXTInstagram Post IDThe ID of an Instagram post to use in an ad.facebook;
effective_instagram_story_idTEXTInstagram Story IDUsed for Instagram Ads. The ID of an Instagram post to display as an Instagram ad.facebook;
effective_object_story_idTEXTFacebook Post IDThe ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page postfacebook;
effective_statusTEXTEffective StatusThe effective status of the ad.The status could be effective either because of its own status, or the status of its parent campaign.facebook;
estimated_ad_recall_ratePERCENTEstimated Ad Recall Lift RateThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook;
estimated_ad_recallersNUMERICEstimated Ad Recall LiftAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook;
facebook_story_mobile_preview_urlTEXTFacebook Story Mobile Preview URLURL to a preview of the ad, as seen in the facebook story mobile placementfacebook;
frequencyNUMERICFrequencyThe average number of times each person saw your ad.facebook; pinterest; snapchat; tiktok;
frequency_valueTEXTNumber of frequencyThe number of times an ad in your Reach and Frequency campaign was served to each person.facebook;
genderTEXTGenderGender of people you've reached. People who don't list their gender are shown as 'not specified'.facebook; googleanalytics4; googleanalytics; appnexus; bing; dv360; pinterest; snapchat; spotify; tiktok; yahoo_japan;
hourly_stats_aggregated_by_advertiser_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the advertiser's time zone.Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM.facebook;
hourly_stats_aggregated_by_audience_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the audiences' time zone.Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM.facebook;
image_assetTEXTID of image assetThe ID of the image asset involved in impression, click or action.facebook;
image_urlIMAGE_URLAd Image URLA URL for the image for this creative. We save the image at this URL to the ad account's image library.facebook;
impression_deviceTEXTThe device where your last ad was served to someoneThe device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone.facebook;
impressionsNUMERICImpressionsThe number of times your ads were on screen.facebook; adform; adjust; adroll; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; google_my_business; google_ad_manager; google_search_ads; instagram; linkedin; mntn; outbrain; pinterest; quora; rakuten_advertising; reddit; rtbhouse; searchconsole; shareasale; snapchat; stackadapt; taboola; teads; tiktok; twitter; yahoo_japan;
instagram_actor_idTEXTInstagram Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.facebook;
TEXTInstagram Post URLURL for a post on Instagram you want to run as an ad. Also known as Instagram media.facebook;
instagram_standard_preview_urlTEXTInstagram Standard Preview URLURL to a preview of the ad, as seen in the instagram standard placementfacebook;
instagram_story_preview_urlTEXTInstagram Story Preview URLURL to a preview of the ad, as seen in the instagram story placementfacebook;
instant_article_standard_preview_urlTEXTInstant Article Standard Preview URLURL to a preview of the ad, as seen in the instant article standard placementfacebook;
instream_video_desktop_preview_urlTEXTInstream Video Desktop Preview URLURL to a preview of the ad, as seen in the instream video desktop placementfacebook;
instream_video_mobile_preview_urlTEXTInstream Video Mobile Preview URLURL to a preview of the ad, as seen in the instream video mobile placementfacebook;
keywordTEXTKeywordThe name of the ad being viewed in reporting (duplicate)facebook; googleanalytics; apple_search_ads; bing; pinterest; yahoo_japan;
TEXTAd LinkThe link where the user is taken to upon clicking on the ad.facebook;
NUMERICLink ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate)facebook;
TEXTID of the URL assetThe ID of the URL asset involved in impression, click or action.facebook;
TEXTWebsite URL of the URL assetThe website URL of the URL asset involved in impression, click or action.facebook;
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchaseNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchasefacebook;
mobile_feed_basic_preview_urlTEXTMobile Feed Basic Preview URLURL to a preview of the ad, as seen in the mobile feed basic placementfacebook;
mobile_feed_standard_preview_urlTEXTMobile Feed Standard Preview URLURL to a preview of the ad, as seen in the mobile feed standard placementfacebook;
monthTEXTMonthNumber of the monthfacebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
objectiveTEXTObjectiveThe objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads.facebook; snapchat; tiktok; twitter;
outbound_clicks_ctr_outbound_clickPERCENTOutbound CTRThe percentage of times people saw your ad and performed an outbound click.facebook;
outbound_clicks_outbound_clickNUMERICOutbound ClicksThe number of clicks on links that take people off Facebook-owned properties.facebook;
place_page_idTEXTThe ID of the place pageThe ID of the place page involved in impression or click.facebook;
platform_positionTEXTWhere your ad was shown within a platformWhere your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed.facebook;
product_idTEXTThe ID and name of the productThe ID and name of the product involved in impression, click, or action.facebook; bing; bling; google_search_ads; shopify; shiphero;
publisher_platformTEXTPlatform your ad was shownWhich platform your ad was shown, for example on Facebook, Instagram, or Audience Network.facebook;
reachNUMERICReachThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.facebook; criteo; instagram; pinterest; tiktok;
regionREGIONRegionThe regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.facebook; googleanalytics4; googleanalytics; google_ads; awin; dv360; google_ad_manager; klaviyo; pinterest; snapchat;
sourceTEXTSourceThe name of the Windsor connector returning the rowfacebook; activecampaign; adalyser; adform; adjust; adobe; adroll; aha; aimwel; aircall; alpha_vantage; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; amplitude; googleanalytics; google_ads; apify_dataset; appfollow; apple_search_ads; appnexus; appsflyer; awin; big_query; basis_dsp; bigcommerce; bamboo_hr; bing; bling; braintree; braze; callrail; cart; chargebee; captain_data; cj; clickup_api; clockify; chartmogul; cm360; coda; coinmarketcap; commissionfactory; confluence; convertkit; courier; datadog; daisycon; criteo; datamediq; digistorm; delighted; dragonmetrics; dv360; dynamics365; emailoctopus; everhour; exchange_rates; faker; facebook_leads; facebook_organic; fastbill; flexport; freshcaller; freshsales; freshservice; freshdesk; gainsight_px; gitlab; github; google_my_business; google_ad_manager; google_pagespeed; google_webfonts; google_search_ads; googlesheets; harness; hubplanner; hubspot; idealo; insightly; instagram; intercom; instatus; jira; klaviyo; lemlist; linkedin; linkedin_business_manager; line; linkedin_organic; linnworks; magento; mailchimp; mailerlite; mailersend; mailjet_mail; mailgun; metabase; mntn; monday; nasa; notion; okta; omnisend; oura; outbrain; partnerstack; pardot; paypal_transaction; pendo; pinterest; pinterest_organic; pipedrive; pokeapi; plausible; posthog; prestashop; profitwell; pypi; quickbooks; quora; rakuten_advertising; recharge; reddit; reply_io; retently; rss; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendgrid; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; surveymonkey; stripe; taboola; teads; tiktok; tiktok_organic; toggl; tradedesk; trello; twilio_taskrouter; twilio; twitter_organic; twitter; typeform; vantage; wikipedia_pageviews; workable; wrike; workramp; woocommerce; yahoo_finance_price; yahoo_japan; youtube; zendesk; zendesk_support; zoho; zoom;
source_instagram_media_idTEXTInstagram Source Media IDInstagram Media ID of post for creative that was set up using an Instagram post.facebook;
spendNUMERICAmount SpentThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.facebook; adjust; adroll; google_ads; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; google_ad_manager; google_search_ads; linkedin; mntn; outbrain; pinterest; quora; reddit; shareasale; snapchat; stackadapt; taboola; tiktok; twitter;
statusTEXTStatusThe status of the ad.facebook; adalyser; google_ads; facebook_organic; google_search_ads; klaviyo; profitwell; sendinblue; stripe; zendesk; zendesk_support;
thumbnail_urlIMAGE_URLThumbnail URLURL for a thumbnail image for this ad creative.facebook;
titleTEXTLink Ad TitleTitle for link ad, which does not belong to a page.facebook; google_ads; facebook_organic; klaviyo;
title_assetTEXTID of the title assetThe ID of the title asset involved in impression, click or action.facebook;
todayDATETodayToday's datefacebook; activecampaign; adalyser; adform; adjust; adobe; adroll; aha; aimwel; aircall; alpha_vantage; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; amplitude; googleanalytics; google_ads; apify_dataset; appfollow; apple_search_ads; appnexus; appsflyer; awin; big_query; basis_dsp; bigcommerce; bamboo_hr; bing; bling; braintree; braze; callrail; cart; chargebee; captain_data; cj; clickup_api; clockify; chartmogul; cm360; coda; coinmarketcap; commissionfactory; confluence; convertkit; courier; datadog; daisycon; criteo; datamediq; digistorm; delighted; dragonmetrics; dv360; dynamics365; emailoctopus; everhour; exchange_rates; faker; facebook_leads; facebook_organic; fastbill; flexport; freshcaller; freshsales; freshservice; freshdesk; gainsight_px; gitlab; github; google_my_business; google_ad_manager; google_pagespeed; google_webfonts; google_search_ads; googlesheets; harness; hubplanner; hubspot; idealo; insightly; instagram; intercom; instatus; jira; klaviyo; lemlist; linkedin; linkedin_business_manager; line; linkedin_organic; linnworks; magento; mailchimp; mailerlite; mailersend; mailjet_mail; mailgun; metabase; mntn; monday; nasa; notion; okta; omnisend; oura; outbrain; partnerstack; pardot; paypal_transaction; pendo; pinterest; pinterest_organic; pipedrive; pokeapi; plausible; posthog; prestashop; profitwell; pypi; quickbooks; quora; rakuten_advertising; recharge; reddit; reply_io; retently; rss; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendgrid; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; surveymonkey; stripe; taboola; teads; tiktok; tiktok_organic; toggl; tradedesk; trello; twilio_taskrouter; twilio; twitter_organic; twitter; typeform; vantage; wikipedia_pageviews; workable; wrike; workramp; woocommerce; yahoo_finance_price; yahoo_japan; youtube; zendesk; zendesk_support; zoho; zoom;
totalcostNUMERICTotal CostThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate)facebook; adform; adjust; adroll; google_ads; apple_search_ads; appnexus; appsflyer; awin; bing; cm360; criteo; dv360; google_ad_manager; linkedin; mntn; outbrain; pinterest; quora; reddit; rtbhouse; shareasale; snapchat; stackadapt; taboola; tiktok; twitter; yahoo_japan;
unique_actions_add_payment_infoNUMERICUnique Adds of Payment InfoThe estimated number of people who submitted payment info.facebook;
unique_actions_add_to_cartNUMERICUnique Actions Add To Cartfacebook;
unique_actions_add_to_wishlistNUMERICUnique Adds to WishlistThe estimated number of people who added items to their wishlist.facebook;
unique_actions_app_custom_eventNUMERICUnique Actions App Custom Eventfacebook;
unique_actions_app_custom_event_fb_mobile_activate_appNUMERICUnique Actions App Custom Event.Fb Mobile Activate Appfacebook;
unique_actions_app_custom_event_fb_mobile_add_payment_infoNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Infofacebook;
unique_actions_app_custom_event_fb_mobile_add_to_cartNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cartfacebook;
unique_actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook;
unique_actions_app_custom_event_fb_mobile_complete_registrationNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registrationfacebook;
unique_actions_app_custom_event_fb_mobile_content_viewNUMERICUnique Actions App Custom Event.Fb Mobile Content Viewfacebook;
unique_actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook;
unique_actions_app_custom_event_fb_mobile_level_achievedNUMERICUnique Actions App Custom Event.Fb Mobile Level Achievedfacebook;
unique_actions_app_custom_event_fb_mobile_purchaseNUMERICUnique Actions App Custom Event.Fb Mobile Purchasefacebook;
NUMERICUnique Actions App Custom Event.Fb Mobile Searchfacebook;
unique_actions_app_custom_event_fb_mobile_tutorial_completionNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook;
unique_actions_app_custom_event_otherNUMERICUnique Actions App Custom Event.Otherfacebook;
unique_actions_checkinNUMERICUnique Check-InsThe number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook;
unique_actions_click_to_call_call_confirmNUMERICUnique Call Confirmation ClicksThe number of call confirmation clicks attributed to your ads.facebook;
unique_actions_commentNUMERICUnique Post CommentsThe number of people with comments on your ads.facebook;
unique_actions_complete_registrationNUMERICUnique Registrations CompletedThe estimated number of people who registered.facebook;
unique_actions_initiate_checkoutNUMERICUnique Checkouts InitiatedThe estimated number of people who initiated checkouts.facebook;
unique_actions_landing_page_viewNUMERICUnique Landing Page ViewsThe number of people who caused a landing page view.facebook;
unique_actions_leadNUMERICUnique LeadsThe number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook;
unique_actions_likeNUMERICUnique Page LikesThe number of people with likes of your Facebook Page attributed to your ads.facebook;
NUMERICUnique Link ClicksThe number of people who performed a link click.facebook;
unique_actions_mobile_app_installNUMERICUnique Mobile App InstallsThe number of people with installs of your mobile app that were recorded as app events and attributed to your ads.facebook;
unique_actions_offsite_conversionNUMERIC(Deprecated) Unique Website ConversionsThe number of unique people who with conversion events attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICUnique Website Adds of Payment InfoThe number of people with add payment info events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICUnique Website Adds to CartThe number of people with add to cart events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICUnique Website Adds to WishlistThe number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_complete_registrationNUMERICUnique Website Registrations CompletedThe number of people with complete registration events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICUnique Website Checkouts InitiatedThe number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_leadNUMERICUnique Website LeadsThe number of people with lead events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_purchaseNUMERICUnique Website PurchasesThe number of people with purchase events tracked by the pixel on your website and attributed to your ads.facebook;
NUMERICUnique Website SearchesThe number of people with search events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_offsite_conversion_fb_pixel_view_contentNUMERICUnique Website Content ViewsThe number of people with view content events tracked by the pixel on your website and attributed to your ads.facebook;
unique_actions_omni_achievement_unlockedNUMERICUnique Achievements UnlockedThe estimated number of people who unlocked achievements.facebook;
unique_actions_omni_activate_appNUMERICUnique App ActivationsThe estimated number of people who performed app activations.facebook;
unique_actions_omni_add_to_cartNUMERICUnique Adds to CartThe estimated number of people who added items to their cart.facebook;
unique_actions_omni_app_installNUMERICUnique App InstallsThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_omni_complete_registrationNUMERICOmni Unique Registrations CompletedThe estimated number of people who registered.facebook;
unique_actions_omni_customNUMERICUnique Actions Omni Customfacebook;
unique_actions_omni_initiated_checkoutNUMERICUnique Omni Checkouts InitiatedThe estimated number of people who initiated checkouts.facebook;
unique_actions_omni_level_achievedNUMERICUnique Levels CompletedThe estimated number of people who achieved levels.facebook;
unique_actions_omni_purchaseNUMERICOmni Unique PurchasesThe estimated number of people who completed at least one purchase.facebook;
unique_actions_omni_rateNUMERICUnique Ratings SubmittedThe estimated number of people who submitted ratings.facebook;
NUMERICUnique SearchesThe estimated number of people who searched.facebook;
unique_actions_omni_spend_creditsNUMERICUnique Credit SpendsThe estimated number of people who spent credits.facebook;
unique_actions_omni_tutorial_completionNUMERICUnique Tutorials CompletedThe estimated number of people who completed tutorials.facebook;
unique_actions_omni_view_contentNUMERICUnique Omni Content ViewsThe estimated number of people who viewed content.facebook;
unique_actions_onsite_conversion_flow_completeNUMERICUnique On-Facebook Workflow CompletionsThe number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook;
unique_actions_onsite_conversion_lead_groupedNUMERICUnique On-Facebook LeadsThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook;
unique_actions_onsite_conversion_messaging_blockNUMERICUnique Blocked Messaging ConnectionsThe number of people that blocked a messaging connection with your business, attributed to your ads.facebook;
unique_actions_onsite_conversion_purchaseNUMERICUnique On-Facebook PurchasesThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_onsite_web_add_to_cartNUMERICUnique Actions Onsite Web Add To Cartfacebook;
unique_actions_onsite_web_app_add_to_cartNUMERICUnique Actions Onsite Web App Add To Cartfacebook;
unique_actions_onsite_web_app_purchaseNUMERICUnique Actions Onsite Web App Purchasefacebook;
unique_actions_onsite_web_purchaseNUMERICUnique Actions Onsite Web Purchasefacebook;
unique_actions_page_engagementNUMERICUnique Page EngagementThe number of people who took action on your Facebook Page and its posts, attributed to your ads.facebook;
unique_actions_photo_viewNUMERICUnique Photo ViewsThe number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook;
unique_actions_post_engagementNUMERICUnique Post EngagementThe total number of people who took actions involving your ads.facebook;
unique_actions_post_reactionNUMERICUnique Post ReactionsThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_purchaseNUMERICUnique Actions Purchasefacebook;
unique_actions_rsvpNUMERICUnique Event ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook;
NUMERICUnique Actions Searchfacebook;
unique_actions_video_viewNUMERICUnique 3-Second Continuous Video PlaysThe number of unique people who took this action attributed to your ads (estimated)facebook;
unique_actions_view_contentNUMERICUnique Content ViewsThe estimated number of people who viewed content.facebook;
unique_clicksNUMERICUnique ClicksThe number of people who performed a click (all).facebook; mailchimp; sendinblue;
unique_ctrPERCENTUnique CTRThe percentage of people who saw your ad and performed a unique click (all).facebook;
PERCENTUnique Link Clicks CTRThe percentage of people who saw your ad and performed a link click.facebook;
unique_outbound_clicks_ctr_outbound_clickPERCENTUnique Outbound CTRThe percentage of people who saw your ad and performed an outbound click.facebook;
unique_outbound_clicks_outbound_clickNUMERICUnique Outbound ClicksThe number of people who performed an outbound click.facebook;
url_tagsTEXTURL TagsA set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only.facebook;
video_30_sec_watched_actions_video_viewNUMERICVideo 30 Sec Watched ActionsThe number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds.facebook;
video_avg_time_watched_actions_video_viewNUMERICVideo Average Play TimeThe average time a video was played, including any time spent replaying the video for a single impression.facebook;
video_p100_watched_actions_video_viewNUMERICVideo Watched at 100 percentThe number of times your video was played at 100% of its length, including plays that skipped to this point.facebook;
video_p25_watched_actions_video_viewNUMERICVideo Watched at 25 percentThe number of times your video was played at 25% of its length, including plays that skipped to this point.facebook;
video_p50_watched_actions_video_viewNUMERICVideo Watched at 50 percentThe number of times your video was played at 50% of its length, including plays that skipped to this point.facebook;
video_p75_watched_actions_video_viewNUMERICVideo Watched at 75 percentThe number of times your video was played at 75% of its length, including plays that skipped to this point.facebook;
video_p95_watched_actions_video_viewNUMERICVideo Plays at 95 percentThe number of times your video was played at 95% of its length, including plays that skipped to this point.facebook;
video_play_actions_video_viewNUMERICVideo PlaysThe number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.facebook;
video_thruplay_watched_actions_video_viewNUMERICThruPlay actionsThe number of times your video was played to completion, or for at least 15 seconds.facebook;
PERCENTWebsite CTR link clickThe percentage of times people saw your ad and performed a link click.facebook;
website_purchase_roas_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchase ROASThe total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.facebook;
weekTEXTWeekWeek (Sun-Sat).facebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
week_dayTEXTDay of week and day numberWeekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.facebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
week_day_isoTEXTDay of week and day number, ISOWeekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7facebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
week_isoTEXTWeek ISOWeek, ISO format (Mon-Sun).facebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
yearTEXTYearYearfacebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
year_monthTEXTYearmonthYear and month, e.g. 2024|3facebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
year_of_weekTEXTYear of weekThe year that contains first day of the week (Sun-Sat).facebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
year_of_week_isoTEXTYear of week, ISOThe year that contains first day of the ISO week (Mon-Sun).facebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
year_weekTEXTYear weekYear and week for US weeks (Sun-Sat), e.g. 2024|15facebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
year_week_isoTEXTYear week ISOYear and week for ISO weeks (Mon-Sun), e.g. 2024|20facebook; adalyser; adform; adjust; adobe; adroll; aimwel; amazon_ads; amazon_sp; amazon_vendor; googleanalytics4; googleanalytics; google_ads; apple_search_ads; appnexus; appsflyer; awin; basis_dsp; bing; bling; cj; cm360; commissionfactory; daisycon; criteo; datamediq; digistorm; dragonmetrics; dv360; dynamics365; facebook_leads; facebook_organic; google_my_business; google_ad_manager; google_pagespeed; google_search_ads; hubspot; idealo; instagram; intercom; klaviyo; linkedin; linkedin_business_manager; line; linkedin_organic; magento; mailchimp; mntn; outbrain; pardot; pinterest; pinterest_organic; pipedrive; profitwell; quora; rakuten_advertising; reddit; rtbhouse; salesforce; salesforce_marketing; searchconsole; sendinblue; shareasale; snapchat; shopify; shiphero; spotify; stackadapt; stripe; taboola; teads; tiktok; tiktok_organic; tradedesk; twitter_organic; twitter; yahoo_japan; youtube; zendesk_support; zoho;
address_address1TEXTAddress address1Address address1activecampaign;
address_address2TEXTAddress address2Address address2activecampaign;
address_allgroupTEXTAddress allgroupAddress allgroupactivecampaign;
address_cityCITYAddress cityAddress cityactivecampaign;
address_company_nameTEXTAddress company nameAddress company nameactivecampaign;
address_countryCOUNTRYAddress countryAddress countryactivecampaign;
address_districtTEXTAddress districtAddress districtactivecampaign;
address_idTEXTAddress IDAddress IDactivecampaign;
address_is_defaultTEXTAddress is default flagAddress is default flagactivecampaign;
address_stateTEXTAddress stateAddress stateactivecampaign;
address_zipTEXTAddress zipAddress zipactivecampaign;
automation_cdateDATEAutomation creation dateAutomation creation dateactivecampaign;
automation_defaultscreenshotTEXTAutomation default screenshotAutomation default screenshotactivecampaign;
automation_enteredTEXTAutomation enteredAutomation enteredactivecampaign;
automation_exitedTEXTAutomation exitedAutomation exitedactivecampaign;
automation_hiddenTEXTAutomation hiddenAutomation hiddenactivecampaign;
automation_idTEXTAutomation IDAutomation IDactivecampaign;
automation_mdateDATEAutomation modification dateAutomation modification dateactivecampaign;
automation_nameTEXTAutomation nameAutomation nameactivecampaign;
automation_screenshotTEXTAutomation screenshotAutomation screenshotactivecampaign;
automation_statusTEXTAutomation statusAutomation statusactivecampaign;
automation_useridTEXTAutomation user IDAutomation user IDactivecampaign;
campaign_activerss_intervalTEXTCampaign activerss intervalCampaign activerss intervalactivecampaign;
campaign_activerss_itemsTEXTCampaign activerss itemsCampaign activerss itemsactivecampaign;
campaign_activerss_urlTEXTCampaign activerss URLCampaign activerss URLactivecampaign;
campaign_addressidTEXTCampaign address IDCampaign address IDactivecampaign;
campaign_analytics_campaign_nameTEXTCampaign analytics_campaign_nameCampaign analytics_campaign_nameactivecampaign;
campaign_automationTEXTCampaign automationCampaign automationactivecampaign;
campaign_basemessageidTEXTCampaign base message IDCampaign base message IDactivecampaign;
campaign_basetemplateidTEXTCampaign basetemplate IDCampaign basetemplate IDactivecampaign;
campaign_bounceidTEXTCampaign bounce IDCampaign bounce IDactivecampaign;
campaign_cdateDATECampaign creation dateCampaign creation dateactivecampaign;
campaign_deletestampTEXTCampaign deletestampCampaign deletestampactivecampaign;
campaign_embed_imagesTEXTCampaign embed_imagesCampaign embed_imagesactivecampaign;
campaign_facebookTEXTCampaign facebookCampaign facebookactivecampaign;
campaign_formidTEXTCampaign form IDCampaign form IDactivecampaign;
campaign_forwardsNUMERICCampaign forwardsCampaign forwardsactivecampaign;
campaign_hardbouncesNUMERICCampaign hard bouncesCampaign hard bouncesactivecampaign;
campaign_htmlunsubNUMERICCampaign html unsubCampaign html unsubactivecampaign;
campaign_htmlunsubdataTEXTCampaign html unsub dataCampaign html unsub dataactivecampaign;
campaign_ip4TEXTCampaign ip4Campaign ip4activecampaign;
campaign_laststepTEXTCampaign last stepCampaign last stepactivecampaign;
campaign_ldateDATECampaign date last sent to contactDate the campaign last sent to a contactactivecampaign;
campaign_linkclicksNUMERICCampaign link clicksCampaign link clicksactivecampaign;
campaign_mail_cleanupTEXTCampaign mail_cleanupCampaign mail_cleanupactivecampaign;
campaign_mail_sendTEXTCampaign mail_sendCampaign mail_sendactivecampaign;
campaign_mail_transferTEXTCampaign mail transferCampaign mail transferactivecampaign;
campaign_mailer_log_fileTEXTCampaign mailer_log_fileCampaign mailer_log_fileactivecampaign;
campaign_managetextTEXTCampaign manage textCampaign manage textactivecampaign;
campaign_mdateDATECampaign modification dateCampaign modification dateactivecampaign;
campaign_opensNUMERICCampaign opensCampaign opensactivecampaign;
campaign_publicTEXTCampaign publicCampaign publicactivecampaign;
campaign_realcidTEXTCampaign realcidCampaign realcidactivecampaign;
campaign_recurringTEXTCampaign recurringCampaign recurringactivecampaign;
campaign_reminder_fieldTEXTCampaign reminder fieldCampaign reminder fieldactivecampaign;
campaign_reminder_formatTEXTCampaign reminder formatCampaign reminder formatactivecampaign;
campaign_reminder_last_cron_runTEXTCampaign reminder last cron runCampaign reminder last cron runactivecampaign;
campaign_reminder_offsetTEXTCampaign reminder offsetCampaign reminder offsetactivecampaign;
campaign_reminder_offset_signTEXTCampaign reminder offset signCampaign reminder offset signactivecampaign;
campaign_reminder_offset_typeTEXTCampaign reminder offset typeCampaign reminder offset typeactivecampaign;
campaign_reminder_typeTEXTCampaign reminder typeCampaign reminder typeactivecampaign;
campaign_repliesNUMERICCampaign repliesCampaign repliesactivecampaign;
campaign_replysysTEXTCampaign replysysCampaign replysysactivecampaign;
campaign_responder_existingTEXTCampaign responder existingCampaign responder existingactivecampaign;
campaign_responder_offsetTEXTCampaign responder offsetCampaign responder offsetactivecampaign;
campaign_responder_typeTEXTCampaign responder typeCampaign responder typeactivecampaign;
campaign_scheduleTEXTCampaign scheduleCampaign scheduleactivecampaign;
campaign_scheduleddateDATECampaign scheduled dateCampaign scheduled dateactivecampaign;
campaign_sdateDATECampaign start sending dateDate the campaign started sendingactivecampaign;
campaign_segmentidTEXTCampaign segment IDCampaign segment IDactivecampaign;
campaign_send_amtNUMERICCampaign total contacts sentTotal amount of contacts actually sent this campaignactivecampaign;
campaign_sendidTEXTCampaign send IDCampaign send IDactivecampaign;
campaign_seriesidTEXTCampaign series IDCampaign series IDactivecampaign;
campaign_socialsharesNUMERICCampaign social sharesCampaign social sharesactivecampaign;
campaign_softbouncesNUMERICCampaign soft bouncesCampaign soft bouncesactivecampaign;
campaign_sourceTEXTCampaign sourceCampaign sourceactivecampaign;
campaign_split_contentTEXTCampaign split contentCampaign split contentactivecampaign;
campaign_split_offsetTEXTCampaign split offsetCampaign split offsetactivecampaign;
campaign_split_offset_typeTEXTCampaign split offset typeCampaign split offset typeactivecampaign;
campaign_split_typeTEXTCampaign split typeCampaign split typeactivecampaign;
campaign_split_winner_awaitingTEXTCampaign split winner awaitingCampaign split winner awaitingactivecampaign;
campaign_split_winner_messageidTEXTCampaign split winner message IDCampaign split winner message IDactivecampaign;
campaign_subscriberclicksNUMERICCampaign subscriber clicksCampaign subscriber clicksactivecampaign;
campaign_surveyTEXTCampaign surveyCampaign surveyactivecampaign;
campaign_textunsubNUMERICCampaign text unsubCampaign text unsubactivecampaign;
campaign_textunsubdataTEXTCampaign text unsub dataCampaign text unsub dataactivecampaign;
campaign_threadidTEXTCampaign thread IDCampaign thread IDactivecampaign;
campaign_total_amtNUMERICCampaign determined total contactsTotal amount of contacts determined to receive this campaignactivecampaign;
TEXTCampaign track linksCampaign track linksactivecampaign;
campaign_tracklinksanalyticsTEXTCampaign track links analyticsCampaign track links analyticsactivecampaign;
campaign_trackreadsTEXTCampaign track readsCampaign track readsactivecampaign;
campaign_trackreadsanalyticsTEXTCampaign track reads analyticsCampaign track reads analyticsactivecampaign;
campaign_tweetTEXTCampaign tweetCampaign tweetactivecampaign;
campaign_typeTEXTActiveCampaign campaign typeActiveCampaign campaign typeactivecampaign; adform; aimwel; google_ads; bing; google_search_ads; linkedin; mailchimp; salesforce; stackadapt; tiktok; tradedesk; yahoo_japan;
campaign_uniqueforwardsNUMERICCampaign unique forwardsCampaign unique forwardsactivecampaign;
campaign_uniquelinkclicksNUMERICCampaign unique link clicksCampaign unique link clicksactivecampaign;
campaign_uniqueopensNUMERICCampaign unique opensCampaign unique opensactivecampaign;
campaign_uniquerepliesNUMERICCampaign unique repliesCampaign unique repliesactivecampaign;
campaign_unsubreasonsNUMERICCampaign unsub reasonsCampaign unsub reasonsactivecampaign;
campaign_unsubscribesNUMERICCampaign unsubscribesCampaign unsubscribesactivecampaign;
campaign_updatesDATECampaign updatesCampaign updatesactivecampaign;
campaign_userTEXTCampaign userCampaign useractivecampaign;
campaign_useridTEXTCampaign user IDCampaign user IDactivecampaign;
campaign_waitpreviewTEXTCampaign waitpreviewCampaign waitpreviewactivecampaign;
campaign_willrecurTEXTCampaign willrecurCampaign willrecuractivecampaign;
contact_adateDATEContact adateContact adateactivecampaign;
contact_bounced_dateDATEContact bounced dateContact bounced dateactivecampaign;
contact_bounced_hardTEXTContact bounced hardContact bounced hardactivecampaign;
contact_bounced_softTEXTContact bounced softContact bounced softactivecampaign;
contact_cdateDATEContact creation dateContact creation dateactivecampaign;
contact_deletedTEXTContact deletedContact deletedactivecampaign;
contact_edateDATEContact edateContact edateactivecampaign;
contact_emailTEXTContact emailContact emailactivecampaign; hubspot; salesforce;
contact_email_domainTEXTContact email domainContact email domainactivecampaign;
contact_email_localTEXTContact email localContact email localactivecampaign;
contact_first_nameTEXTContact first nameContact first nameactivecampaign;
contact_gravatarTEXTContact gravatarContact gravataractivecampaign;
contact_hashTEXTContact hashContact hashactivecampaign;
contact_idTEXTContact IDContact IDactivecampaign; salesforce; sendinblue;
contact_ipTEXTContact ipContact ipactivecampaign;
contact_last_nameTEXTContact last nameContact last nameactivecampaign;
contact_organizationTEXTContact organizationContact organizationactivecampaign;
contact_orgidTEXTContact orgidContact orgidactivecampaign;
contact_phoneTEXTContact phoneContact phoneactivecampaign; hubspot; salesforce;
contact_rating_tstampTEXTContact rating_tstampContact rating_tstampactivecampaign;
contact_segmentio_idTEXTContact segmentio_idContact segmentio_idactivecampaign;
contact_sentcntNUMERICContact sentcntContact sentcntactivecampaign;
contact_socialdata_lastcheckTEXTContact socialdata_lastcheckContact socialdata_lastcheckactivecampaign;
contact_uaTEXTContact uaContact uaactivecampaign;
contact_udateDATEContact update dateContact update dateactivecampaign;
deal_accountTEXTDeal accountDeal accountactivecampaign;
deal_activitycountNUMERICDeal activity countDeal activity countactivecampaign;
deal_cdateDATEDeal creation dateDeal creation dateactivecampaign;
deal_contactTEXTDeal contactDeal contactactivecampaign;
deal_currencyTEXTDeal currencyDeal currencyactivecampaign; pipedrive;
deal_customer_accountTEXTDeal customer accountDeal customer accountactivecampaign;
deal_descriptionTEXTDeal descriptionDeal descriptionactivecampaign; hubspot;
deal_edateDATEDeal edateDeal edateactivecampaign;
deal_groupTEXTDeal groupDeal groupactivecampaign;
deal_idTEXTDeal IDDeal IDactivecampaign; pipedrive;
deal_mdateDATEDeal modification dateDeal modification dateactivecampaign;
deal_nextdateDATEDeal next dateDeal next dateactivecampaign;
deal_nextdealidTEXTDeal next deal IDDeal next deal IDactivecampaign;
deal_nexttaskidTEXTDeal next task IDDeal next task IDactivecampaign;
deal_organizationTEXTDeal organizationDeal organizationactivecampaign;
deal_ownerTEXTDeal ownerDeal owneractivecampaign;
deal_percentPERCENTDeal percentDeal percentactivecampaign;
deal_stageTEXTDeal stageDeal stageactivecampaign;
deal_statusTEXTDeal statusDeal statusactivecampaign; pipedrive;
deal_task_assigneeTEXTDeal task assigneeDeal task assigneeactivecampaign;
deal_task_automationTEXTDeal task automationDeal task automationactivecampaign;
deal_task_cdateDATEDeal task creation dateDeal task creation dateactivecampaign;
deal_task_deal_tasktypeTEXTDeal task typeDeal task typeactivecampaign;
deal_task_done_automationTEXTDeal task done automationDeal task done automationactivecampaign;
deal_task_duedateDATEDeal task due dateDeal task due dateactivecampaign;
deal_task_edateDATEDeal task edateDeal task edateactivecampaign;
deal_task_idTEXTDeal task IDDeal task IDactivecampaign;
deal_task_noteTEXTDeal task noteDeal task noteactivecampaign;
deal_task_outcome_infoTEXTDeal task outcome infoDeal task outcome infoactivecampaign;
deal_task_outcomeidTEXTDeal task outcome IDDeal task outcome IDactivecampaign;
deal_task_relidTEXTDeal task relidDeal task relidactivecampaign;
deal_task_reltypeTEXTDeal task reltypeDeal task reltypeactivecampaign;
deal_task_statusTEXTDeal task statusDeal task statusactivecampaign;
deal_task_titleTEXTDeal task titleDeal task titleactivecampaign;
deal_task_udateDATEDeal task update dateDeal task update dateactivecampaign;
deal_task_userTEXTDeal task userDeal task useractivecampaign;
deal_titleTEXTDeal titleDeal titleactivecampaign; pipedrive;
deal_valueNUMERICDeal valueDeal valueactivecampaign; pipedrive;
deal_win_probabilityNUMERICDeal win probabilityDeal win probabilityactivecampaign;
deal_win_probability_mdateDATEDeal win probability modification dateDeal win probability modification dateactivecampaign;
list_analytics_domainsTEXTList analytics_domainsList analytics_domainsactivecampaign;
list_analytics_sourceTEXTList analytics_sourceList analytics_sourceactivecampaign;
list_analytics_uaTEXTList analytics_uaList analytics_uaactivecampaign;
list_carboncopyTEXTList carboncopyList carboncopyactivecampaign;
list_cdateDATEList creation dateList creation dateactivecampaign;
list_deletestampTEXTList deletestampList deletestampactivecampaign;
list_facebook_sessionTEXTList facebook sessionList facebook sessionactivecampaign;
list_fulladdressTEXTList full addressList full addressactivecampaign;
list_get_unsubscribe_reasonTEXTList get_unsubscribe_reasonList get_unsubscribe_reasonactivecampaign;
list_idTEXTList IDList IDactivecampaign; mailchimp; salesforce_marketing; sendinblue;
list_nameTEXTList nameList nameactivecampaign; mailchimp; salesforce_marketing; sendinblue;
list_optinmessageidTEXTList optinmessageidList optinmessageidactivecampaign;
list_optinoptoutTEXTList optin optoutList optin optoutactivecampaign;
list_optoutconfTEXTList optout confList optout confactivecampaign;
list_p_embed_imageTEXTList p_embed_imageList p_embed_imageactivecampaign;
TEXTList p_use_analytics_linkList p_use_analytics_linkactivecampaign;
list_p_use_analytics_readTEXTList p_use_analytics_readList p_use_analytics_readactivecampaign;
list_p_use_captchaTEXTList p_use_captchaList p_use_captchaactivecampaign;
list_p_use_facebookTEXTList p_use_facebookList p_use_facebookactivecampaign;
list_p_use_trackingTEXTList p_use_trackingList p_use_trackingactivecampaign;
list_p_use_twitterTEXTList p_use_twitterList p_use_twitteractivecampaign;
list_privateTEXTList privateList privateactivecampaign;
list_require_nameTEXTList require nameList require nameactivecampaign;
list_send_last_broadcastTEXTList send_last_broadcastList send_last_broadcastactivecampaign;
list_sender_addr1TEXTList sender addr1List sender addr1activecampaign;
list_sender_addr2TEXTList sender addr2List sender addr2activecampaign;
list_sender_cityCITYList sender cityList sender cityactivecampaign;
list_sender_countryCOUNTRYList sender countryList sender countryactivecampaign;
list_sender_nameTEXTList sender nameList sender nameactivecampaign;
list_sender_phoneTEXTList sender phoneList sender phoneactivecampaign;
list_sender_reminderTEXTList sender reminderList sender reminderactivecampaign;
list_sender_stateTEXTList sender stateList sender stateactivecampaign;
list_sender_urlTEXTList sender URLList sender URLactivecampaign;
list_sender_zipTEXTList sender zipList sender zipactivecampaign;
list_stringidTEXTList string IDList string IDactivecampaign;
list_subscription_notifyTEXTList subscription_notifyList subscription_notifyactivecampaign;
list_to_nameTEXTList to_nameList to_nameactivecampaign;
list_twitter_tokenTEXTList twitter_tokenList twitter_tokenactivecampaign;
list_twitter_token_secretTEXTList twitter token secretList twitter token secretactivecampaign;
list_udateDATEList update dateList update dateactivecampaign;
list_unsubscription_notifyTEXTList unsubscription notifyList unsubscription notifyactivecampaign;
list_userTEXTList userList useractivecampaign;
list_useridTEXTList user IDList user IDactivecampaign;
message_cdateDATEMessage creation dateMessage creation dateactivecampaign;
message_charsetTEXTMessage charsetMessage charsetactivecampaign;
message_ed_instanceidTEXTMessage ed_instanceidMessage ed_instanceidactivecampaign;
message_ed_versionTEXTMessage ed_versionMessage ed_versionactivecampaign;
message_encodingTEXTMessage encodingMessage encodingactivecampaign;
message_formatTEXTMessage formatMessage formatactivecampaign;
message_fromemailTEXTMessage from emailMessage from emailactivecampaign;
message_fromnameTEXTMessage from nameMessage from nameactivecampaign;
message_hiddenTEXTMessage hiddenMessage hiddenactivecampaign;
message_htmlTEXTMessage htmlMessage htmlactivecampaign;
message_htmlfetchTEXTMessage html fetchMessage htmlfetchactivecampaign;
message_idTEXTMessage IDMessage IDactivecampaign;
message_mdateDATEMessage modification dateMessage modification dateactivecampaign;
message_nameTEXTMessage nameMessage nameactivecampaign;
message_preheader_textTEXTMessage preheader textMessage preheader textactivecampaign;
message_preview_dataTEXTMessage preview dataMessage preview dataactivecampaign;
message_preview_mimeTEXTMessage preview mimeMessage preview mimeactivecampaign;
message_priorityTEXTMessage priorityMessage priorityactivecampaign;
message_reply2TEXTMessage reply2Message reply2activecampaign;
message_subjectTEXTMessage subjectMessage subjectactivecampaign;
message_textTEXTMessage textMessage textactivecampaign;
message_textfetchTEXTMessage text fetchMessage text fetchactivecampaign;
message_userTEXTMessage userMessage useractivecampaign;
message_useridTEXTMessage user IDMessage user IDactivecampaign;
adgroupTEXTAd GroupThe Ad Groupadalyser; adjust; googleanalytics; twitter;
appt_countNUMERICAppt CountThe Appt Countadalyser;
audience_nameTEXTAudience NameThe Audience Nameadalyser; googleanalytics4; google_ads; bing;
avg_sales_valueNUMERICAvg Sales ValueThe Avg Sales Valueadalyser;
channelTEXTChannelThe Channeladalyser; adjust; aimwel; google_ads; appsflyer;
client_idTEXTClient IDClient IDadalyser;
client_nameTEXTClient NameClient Nameadalyser;
clientcostNUMERICClient CostThe Client Costadalyser;
cpaNUMERICCPAThe CPAadalyser; adroll; apple_search_ads; appnexus; bing; cm360; outbrain; pinterest; taboola;
cplNUMERICCPLThe CPLadalyser;
cpl_sources_desktopTEXTCPL Sources DesktopThe CPL Sources Desktopadalyser;
cpl_sources_mobileTEXTCPL Sources MobileThe CPL Sources Mobileadalyser;
cpsNUMERICCPSThe CPSadalyser;
cps_sources_desktopTEXTCPS Sources DesktopThe CPS Sources Desktopadalyser;
cps_sources_mobileTEXTCPS Sources MobileThe CPS Sources Mobileadalyser;
cptNUMERICCPTThe CPTadalyser; apple_search_ads;
creativeTEXTCreativeThe Creativeadalyser; adjust; cm360; dv360;
dayTEXTDayThe Dayadalyser; googleanalytics4; googleanalytics; bing; teads; yahoo_japan;
daypartTEXTDaypartThe Daypartadalyser;
grosscostNUMERICGross CostThe Gross Costadalyser;
impactsNUMERICImpactsThe Impactsadalyser;
ipaNUMERICIPAThe IPAadalyser;
iplNUMERICIPLThe IPLadalyser;
ipsNUMERICIPSThe IPSadalyser;
lead_actions_newTEXTLead Actions NewThe Lead Actions Newadalyser;
lead_actions_returningTEXTLead Actions ReturningThe Lead Actions Returningadalyser;
lead_attribute_4TEXTLead Attribute 4The Lead Attribute 4adalyser;
lead_attribute_5TEXTLead Attribute 5The Lead Attribute 5adalyser;
lead_baselineNUMERICLead BaselineThe Lead Baselineadalyser;
lead_origins_directTEXTLead Origins DirectThe Lead Origins Directadalyser;
TEXTLead Origins Organic SearchThe Lead Origins Organic Searchadalyser;
TEXTLead Origins Paid SearchThe Lead Origins Paid Searchadalyser;
lead_sale_conv_ratePERCENTLead Sale Conv RateThe Lead Sale Conv Rateadalyser;
lead_sources_desktopTEXTLead Sources DesktopThe Lead Sources Desktopadalyser;
lead_sources_mobileTEXTLead Sources MobileThe Lead Sources Mobileadalyser;
lead_upliftTEXTLead UpliftThe Lead Upliftadalyser;
leadcountNUMERICLead CountThe Lead Countadalyser;
lengthTEXTLengthThe Lengthadalyser; facebook_organic;
linkkeyTEXTLink KeyThe Link Keyadalyser;
marketTEXTMarketThe Marketadalyser;
platformTEXTPlatformThe Platformadalyser; adjust; googleanalytics4; appsflyer; spotify; tiktok;
position_textTEXTPosition (text)The Positionadalyser;
productTEXTProduct nameThe Productadalyser;
programmeTEXTProgrammeThe Programmeadalyser;
roi_ratePERCENTROI (adalyser)The ROIadalyser;
sale_attribute_4TEXTSale Attribute 4The Sale Attribute 4adalyser;
sale_attribute_5TEXTSale Attribute 5The Sale Attribute 5adalyser;
sale_countNUMERICSale CountThe Sale Countadalyser;
sale_origins_directTEXTSale Origins DirectThe Sale Origins Directadalyser;
TEXTSale Origins Organic SearchThe Sale Origins Organic Searchadalyser;
TEXTSale Origins Paid SearchThe Sale Origins Paid Searchadalyser;
sale_sources_desktopTEXTSale Sources DesktopThe Sale Sources Desktopadalyser;
sale_sources_mobileTEXTSale Sources MobileThe Sale Sources Mobileadalyser;
sale_value_actions_newTEXTSale Value Actions NewThe Sale Value Actions Newadalyser;
sale_value_actions_returningTEXTSale Value Actions ReturningThe Sale Value Actions Returningadalyser;
sale_value_attribute_4TEXTSale Value Attribute 4The Sale Value Attribute 4adalyser;
sale_value_attribute_5TEXTSale Value Attribute 5The Sale Value Attribute 5adalyser;
sale_value_origins_directTEXTSale Value Origins DirectThe Sale Value Origins Directadalyser;
TEXTSale Value Origins Organic SearchThe Sale Value Origins Organic Searchadalyser;
TEXTSale Value Origins Paid SearchThe Sale Value Origins Paid Searchadalyser;
sale_value_sources_desktopTEXTSale Value Sources DesktopThe Sale Value Sources Desktopadalyser;
sale_value_sources_mobileTEXTSale Value Sources MobileThe Sale Value Sources Mobileadalyser;
sales_valueNUMERICSales ValueThe Sales Valueadalyser;
saleshouseTEXTSales HouseThe Sales Houseadalyser;
timeTEXTTimeThe Timeadalyser;
timezoneTEXTTimezoneThe Timezoneadalyser; klaviyo; profitwell; zendesk;
tvrsNUMERICTVRSThe TVRsadalyser;
typeTEXTTypeThe Typeadalyser; google_ads; awin; facebook_organic; intercom; sendinblue; stripe; zendesk_support;
weekstartTEXTWeek StartThe Week Startadalyser;
avgengagementtimeNUMERICAverage Engagement TimeThis metric shows the average engagement time of visible banners. A banner is visible when at least X % of its area is visible in user's screen. X parameter is collected from Campaign Details page. Three timed events are considered during calculation - mouse-over time, video play time, and expansion time. Measurement is based on sampled data.adform;
avgviewabilitytimeNUMERICAverage Viewability TimeThis metric shows the average amount of time that users actually saw a viewable banner in their screen. TIP: A viewable impression is defined in the Ad Viewability settings, visible in the Campaign Details.adform;
TEXTBannerThis dimension groups information by banner for Display campaigns, or by Adgroup for Search campaigns. Banner is an advertisement vehicle. The banner is displayed through different medias/publishers on different placements. Adgroup contains one or more keywords used in Search Engine campaigns.adform;
TEXTBanner Attribute1This dimension groups information by Banner Attribute 1. Banner attribute is a user-defined property of a banner. Banner Attribute 1 is usually assigned to the banner batch column in Banner Overview page.adform;
TEXTBanner SizeThis dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250.adform;
TEXTBanner TypeThis dimension groups information by creative material type. Most common banner types include Flash, Image, Rich Media, Link, Keyword and other.adform;
buy_typeTEXTBuy TypeThis dimension indicates the booking/buy types of the selected placement. Possible values - Impressions (CPM), Clicks (CPC), Viewable Impressions (vCPM), Days, Weeks, Months and Conversions.adform;
clicks_to_landing_pagePERCENTClicks To Landing PageThis metric shows the percentage of clicks ending up as visits on the landing page for the selected dimension.adform;
clickscrossdeviceNUMERICClicks Cross DeviceThis metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination. When selecting uniqueness levels, a user is considered unique across all their devices and identifiers. TIP - User engagements with rich media banners, e.g., click on video play start button, are not taken into account.adform;
clientTEXTClientDisplays client/advertiser information. Used to group campaigns, in benchmarking reports etc.adform;
conversionsNUMERICConversionsA tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews displayed as a sum for all tracked conversion pages.adform; adroll; googleanalytics4; google_ads; bing; cm360; dv360; klaviyo; linkedin; outbrain; stackadapt; tiktok; yahoo_japan;
conversions_allcampaignNUMERICConversions for all Campaign interactions onlyDisplay site tracking statistics for all Campaign ad interaction onlyadform;
conversions_allnoncampaignNUMERICConversions for all Non Campaign interactions onlyDisplay site tracking statistics for all Non Campaign ad interaction onlyadform;
conversions_downloadNUMERICConversions for Download PagesDisplay statistics for Download page category only adform;
conversions_homepageNUMERICConversions for Home PagesDisplay statistics for Home page category only adform;
conversions_infopagesNUMERICConversions for Info PagesDisplay statistics for Info Pages page category only adform;
conversions_landingpagesNUMERICConversions for Landing PagesDisplay statistics for Landing Pages page category only adform;
conversions_nonepagesNUMERICConversions for None defined category of PagesDisplay statistics for None defined page category only adform;
conversions_postclickNUMERICConversions for post Click interactions onlyDisplay site tracking statistics for post Click ad interaction onlyadform;
conversions_postimpressionNUMERICConversions for post Impression interactions onlyDisplay site tracking statistics for post Impression ad interaction onlyadform;
conversions_productpageNUMERICConversions for Product PagesDisplay statistics for Product page category only adform;
conversions_recentclickNUMERICConversions for recent Click interactions onlyDisplay site tracking statistics for recent Click ad interaction onlyadform;
conversions_recentimpressionNUMERICConversions for recent Impression interactions onlyDisplay site tracking statistics for recent Impression ad interaction onlyadform;
conversions_signuppagesNUMERICConversions for Sign Up PagesDisplay statistics for Sign Up page category only adform;
conversions_thankyoupageNUMERICConversions for Thank you PagesDisplay statistics for Thank you page category only adform;
conversions_type1NUMERICConversions Type 1adform;
conversions_type2NUMERICConversions Type 2adform;
conversions_type3NUMERICConversions Type 3adform;
conversionsallNUMERICConversions (all)A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded.adform;
costNUMERICCostThis metric shows the cost value for the selected dimension (usually on a media, placement (line item) level). Please check documentation for more details.adform; adjust; google_ads; rtbhouse; stackadapt; yahoo_japan;
cost_by_salesNUMERICCost By SalesThis metric shows Cost value divided by Sales value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign.adform;
cost_non_viewNUMERICCost Non ViewThis metric shows the cost value taking into account the percentage of non-viewable and undetermined impressions. TIP - Check documentation for more details.adform;
cost_post_clickNUMERICCost Post ClickThis metric shows the post click conversions cost.adform;
cost_viewNUMERICCost ViewThis metric shows the cost value taking into account the percentage of viewable impressions. TIP - Check documentation for more details.adform;
covNUMERICCovThis metric shows the conversion rate for the selected dimension. Calculated as conversions divided from clicks, in percent.adform;
ctr_adjustedPERCENTCTR AdjustedThis metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent. This metric considers all tag serving types such as Impressions, Invisible, Offile, etc. except for Clicks in order to assure consistent metric values.adform;
ctr_uniquePERCENTCTR UniqueThis metric shows unique click-through rate for the selected dimension. It is a percentage of unique users who have been exposed to an advertisement and then clicked. Calculated as campaign unique clicks divided from campaign impressions, in percent.adform;
ctr_viewPERCENTCTR ViewThis metric shows the percentage of impressions that resulted in a click, taking into account only those impressions that were actually in the users' screens.adform;
device_typeTEXTDevice typeTechnical dimension, groups data by device type, which can be - Desktop and Laptop, Small Screen Phone, Smart Phone, Tablet, Other Mobile, Media Hub, Console, TV, eReader, Smart Watch, Smart Speaker. It shows what share of traffic comes from different device types.adform; adjust; google_ads; dv360; yahoo_japan;
ecpaNUMERICEffective Cost per ActionThis metric shows effective Cost per Conversion (ID Fusion) with the conversion pages listed as a sum. Here, the user may have interacted with the campaign and website on different devices.adform; appnexus; rtbhouse; stackadapt;
ecpcNUMERICEffective Cost per ClickThis metric shows cost per click for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign.adform; adjust; appnexus; outbrain; rtbhouse; stackadapt;
ecpmNUMERICEffective Cost per Thousand ImpressionsThis metric shows cost per mille (thousand impressions) for the selected dimension. TIP: to report on eCPM (Reach) metric set Uniqueness as “Campaign Unique” and Cost type as “RTB” in metric settings.adform; adjust; appnexus; reddit; rtbhouse; stackadapt;
engagementsNUMERICEngagementsThis metric shows the count of user interactions with a banner. User interactions are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc. Not user-initiated banner events are not included into this metric, except for auto-expand event. Examples of not user-initiated banner event are Floating Banner Shown, 25% of Video Play, etc.adform; google_ads; cm360; linkedin; pinterest; tiktok; twitter;
engaging_impressionsNUMERICEngagingImpressionsThis metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc.adform;
eventTEXTEventThis dimension groups information by banner event name. Banner events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc.adform; facebook_organic;
eventsNUMERICEventsThis metric shows how many times an event has been invoked in a banner. Events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc. Tip - use with dimension Event Name if several different events are implemented.adform;
hourTEXTHourTime dimension, groups information by hour of the day (values from 0 to 23).adform; googleanalytics4; googleanalytics; google_ads; bing; teads; yahoo_japan;
line_itemTEXTLineItemThis dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher.adform; appnexus; dv360;
line_item_end_dateDATELine Item End DateThis dimension displays Line Item end date collected from Mediaplan scheduler.adform; appnexus; dv360;
line_item_idTEXTLine Item IDThis dimension groups data by Adform Line Item ID.adform; appnexus; dv360; google_ad_manager;
line_item_label1TEXTLine Item Label 01This dimension groups data by Line Item Label 01adform;
line_item_label10TEXTLine Item Label 1This dimension groups data by Line Item Label 10adform;
line_item_label11TEXTLine Item Label 11This dimension groups data by Line Item Label 11adform;
line_item_label12TEXTLine Item Label 12This dimension groups data by Line Item Label 12adform;
line_item_label13TEXTLine Item Label 13This dimension groups data by Line Item Label 13adform;
line_item_label14TEXTLine Item Label 14This dimension groups data by Line Item Label 14adform;
line_item_label15TEXTLine Item Label 15This dimension groups data by Line Item Label 15adform;
line_item_label16TEXTLine Item Label 16This dimension groups data by Line Item Label 16adform;
line_item_label17TEXTLine Item Label 17This dimension groups data by Line Item Label 17adform;
line_item_label18TEXTLine Item Label 18This dimension groups data by Line Item Label 18adform;
line_item_label19TEXTLine Item Label 19This dimension groups data by Line Item Label 19adform;
line_item_label2TEXTLine Item Label 02This dimension groups data by Line Item Label 02adform;
line_item_label20TEXTLine Item Label 20This dimension groups data by Line Item Label 20adform;
line_item_label3TEXTLine Item Label 03This dimension groups data by Line Item Label 03adform;
line_item_label4TEXTLine Item Label 04This dimension groups data by Line Item Label 04adform;
line_item_label5TEXTLine Item Label 05This dimension groups data by Line Item Label 05adform;
line_item_label6TEXTLine Item Label 06This dimension groups data by Line Item Label 06adform;
line_item_label7TEXTLine Item Label 07This dimension groups data by Line Item Label 07adform;
line_item_label8TEXTLine Item Label 08This dimension groups data by Line Item Label 08adform;
line_item_label9TEXTLine Item Label 09This dimension groups data by Line Item Label 09adform;
line_item_start_dateDATELine Item Start DateThis dimension displays Line Item start date collected from Mediaplan scheduler.adform; appnexus; dv360;
measurable_impressionsNUMERICMeasurable ImpressionsThis metric shows the part of measured impressions that were actually in the users' screens, calculated as the percentage of viewable impressions in relation to measurable impressionsadform;
mediaTEXTMediaMedia/publisher is the provider of online advertising space, such as an online newspaper, social network site or other.adform;
mpamountNUMERICMedia Plan AmountThis metric shows the spent amount visible in the Mediaplan. It can be set to show gross amount or net amount. Could be used to report on the cost and fee breakdown of a campaign.adform;
mpnetamountNUMERICMedia Plan Net AmountThis metric shows the net spent amount visible in the Mediaplan.adform;
pageviewsallNUMERICTotal PageviewsThis metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages.adform;
roiPERCENTROIThis metric shows the return of investment. A positive value corresponds to capital growth, a negative value corresponds to capital decay, and a value of 0% corresponds to no change. It is calculated as (Sales - Cost) / Cost * 100%, or as (Sales - RTB Budget Spent) / RTB Budget Spent * 100% in case of Real Time Bidding campaign.adform; appsflyer;
rtb_domainTEXTRtb DomainThis dimension groups data by RTB domain. RTB domains show 2nd level URLs of publisher sites (e.g. cnn.com), where a banner was displayed when impression was registered. RTB domain values are tracked and sent to Adform by AdExchanges.adform;
rtb_inventory_sourceTEXTRtb Inventory SourceGroups information by RTB Inventory Source. Inventory source is an ad exchange, which can be selected for running a Real Time Bidding campaign, e.g. Admeld, Microsoft Ad Exchange, etc.adform;
rtbbidsNUMERICReal-Time Bidding BidsThis metric shows the number of offers done by Adform in attempt to win an impression on an ad exchange auction.adform;
rtbwinratePERCENTReal-Time Bidding Win RateThis metric shows the proportion of impressions (won bids) in total number of bids (attempts to win an impression). Calculated as Impressions / Bids in %.adform;
salesNUMERICSalesThis metric shows the sales value collected from all visits on tracked pages and is an Order level variable. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded.adform; bing; datamediq; rakuten_advertising;
salesallNUMERICTotal SalesThis metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points.adform;
tagTEXTTagTag is a small piece of code used to track online advertisements. This dimension groups information in relations to tags, it could be used to show rotators information.adform; sendinblue;
unique__impressions_percentPERCENTUnique Impressions PercentThis metric shows the percentage of unique tracked ads(formerly known as impressions) in relation to all registered tracked adsadform;
video_views_100NUMERICVideo views 100This metric shows 100% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform; bing; twitter;
video_views_25NUMERICVideo views 25This metric shows at least 25% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform; bing; twitter;
video_views_50NUMERICVideo views 50This metric shows at least 50% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform; bing; twitter;
video_views_75NUMERICVideo views 75This metric shows at least 75% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform; bing; twitter;
viewimpressionsNUMERICViewable ImpressionsThis metric shows the number of eligible impressions that were actually in the users' screens. According to IAB standards, an impression is counted as viewable when at least 50 % of the banner area is visible in the user's screen for at least 1 second; at least 30% of the large (greater than 242,000 pixels) banner area is visible in the user's screen for at least 1 second; at least 50% of the in-stream video is visible in the user's screen for at least 2 seconds. This metric is accredited by Media Rating Council (MRC) only when reported together with 'Ad Creative Type' dimension.adform;
visitorsNUMERICVisitorsShows the number of unique visitors in advertiser's website for the selected tracking setup.adform; googleanalytics;
visitsNUMERICVisitsShows the number of visits in advertiser's website for the selected tracking setup.adform; googleanalytics; google_search_ads;
ad_impressionsNUMERICAd ImpressionsThe total number of ads served to end-users.adjust; spotify;
ad_revenueNUMERICAd RevenueThe total revenue generated by serving in-app ads.adjust;
ad_rpmNUMERICAd RPMAd Revenue per Mille Impressions. Your ad revenue per thousand ad impressions.adjust;
adgroup_id_networkTEXTAdgroup ID NetworkAdgroup ID from the networkadjust;
adgroup_networkTEXTAdgroup NetworkAdgroup name from the networkadjust;
adjust_costNUMERICAd Spend (Attribution)The amount of money spent on ads. Calculated using only data retrieved using Adjust’s cost-on-engagement method.adjust;
all_revenueNUMERICAll RevenueThe amount of revenue, generated by an app, calculated using all revenue sources.adjust; bing;
appTEXTAppName of the appadjust; apple_search_ads;
app_tokenTEXTApp TokenApp ID in the Adjust systemadjust;
arpdauNUMERICARPDAU (All)Average revenue per daily active user, calculated using all sources of revenue.adjust;
arpdau_adNUMERICARPDAU (Ad)Average revenue per daily active user, calculated using only revenue from serving ads.adjust;
arpdau_iapNUMERICARPDAU (IAP)Average revenue per daily active user, calculated using in-app purchase revenue.adjust;
assisted_installsNUMERICAssisted InstallsThe number of app installs that qualified for attribution but were not selected. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install.adjust;
assisted_reattributionsNUMERICAssisted ReattributionsThe number of app installs that qualified for reattribution but were not selected.adjust;
base_sessionsNUMERICBase SessionsThe number of user sessions, excluding installs and reattributions.adjust;
business_regionREGIONBusiness RegionBusiness region.adjust;
campaign_id_networkTEXTCampaign ID NetworkCampaign ID from the networkadjust;
campaign_networkTEXTCampaign NetworkCampaign name from the networkadjust;
cancelsNUMERICCancelsTransaction is not renewed at the end of the subscription period, because the user unsubscribes or the billing retry renewal fails. Only available with Subscription Tracking Growth Solution.adjust;
click_based_qualifiersNUMERICAssisting ClicksAll of the user clicks that were considered, but not awarded the attribution.adjust;
click_based_qualifiers_per_assisted_installsNUMERICAverage Clicks per Assisted InstallThe average number of clicks that assisted an install.adjust;
click_based_reattribution_qualifiersNUMERICAssisting Clicks for ReattributionsAll of the user clicks that were considered, but not awarded the reattribution.adjust;
click_conversion_rateNUMERICClick Conversion Rate (CCR)The average number of clicks it takes for a user to install your app.adjust;
click_costNUMERICClick CostThe costs of clicks.adjust;
clicks_attributionNUMERICClicks (Attribution)The number of times a user clicked on a creative.adjust;
clicks_networkNUMERICClicks (Network)The number of clicks reported by the network.adjust;
cohort_ad_revenueNUMERICAd Revenue (Cohort)The total ad revenue generated within your selected timeframe up to the current date. calculated per period. It is cumulative and based on tracked ad revenue reported by the Adjust SDK or recorded server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st.adjust;
cohort_all_revenueNUMERICAll Revenue (Cohort)The total amount of in-app revenue and ad revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st.adjust;
cohort_gross_profitNUMERICGross profit (Cohort)The cohorted gross profit.adjust;
cohort_revenueNUMERICRevenue (Cohort)The total in-app revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st.adjust;
conversion_1NUMERIConversion Bit 1 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_2NUMERIConversion Bit 2 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_3NUMERIConversion Bit 3 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_4NUMERIConversion Bit 4 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_5NUMERIConversion Bit 5 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_6NUMERIConversion Bit 6 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.adjust;
conversion_value_0NUMERICConversion Value 0 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the conversion value is equal to 0 (install). A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria.adjust;
conversion_value_1NUMERICConversion Value 1 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_10NUMERICConversion Value 10 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_11NUMERICConversion Value 11 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_12NUMERICConversion Value 12 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_13NUMERICConversion Value 13 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_14NUMERICConversion Value 14 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_15NUMERICConversion Value 15 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_16NUMERICConversion Value 16 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_17NUMERICConversion Value 17 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_18NUMERICConversion Value 18 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_19NUMERICConversion Value 19 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_2NUMERICConversion Value 2 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_20NUMERICConversion Value 20 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_21NUMERICConversion Value 21 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_22NUMERICConversion Value 22 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_23NUMERICConversion Value 23 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_24NUMERICConversion Value 24 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_25NUMERICConversion Value 25 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_26NUMERICConversion Value 26 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_27NUMERICConversion Value 27 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_28NUMERICConversion Value 28 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_29NUMERICConversion Value 29 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_3NUMERICConversion Value 3 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_30NUMERICConversion Value 30 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_31NUMERICConversion Value 31 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_32NUMERICConversion Value 32 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_33NUMERICConversion Value 33 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_34NUMERICConversion Value 34 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_35NUMERICConversion Value 35 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_36NUMERICConversion Value 36 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_37NUMERICConversion Value 37 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_38NUMERICConversion Value 38 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_39NUMERICConversion Value 39 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_4NUMERICConversion Value 4 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_40NUMERICConversion Value 40 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_41NUMERICConversion Value 41 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_42NUMERICConversion Value 42 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_43NUMERICConversion Value 43 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_44NUMERICConversion Value 44 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_45NUMERICConversion Value 45 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_46NUMERICConversion Value 46 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_47NUMERICConversion Value 47 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_48NUMERICConversion Value 48 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_49NUMERICConversion Value 49 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_5NUMERICConversion Value 5 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_50NUMERICConversion Value 50 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_51NUMERICConversion Value 51 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_52NUMERICConversion Value 52 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_53NUMERICConversion Value 53 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_54NUMERICConversion Value 54 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_55NUMERICConversion Value 55 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_56NUMERICConversion Value 56 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_57NUMERICConversion Value 57 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_58NUMERICConversion Value 58 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_59NUMERICConversion Value 59 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_6NUMERICConversion Value 6 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_60NUMERICConversion Value 60 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_61NUMERICConversion Value 61 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_62NUMERICConversion Value 62 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_63NUMERICConversion Value 63 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_7NUMERICConversion Value 7 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_8NUMERICConversion Value 8 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_9NUMERICConversion Value 9 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value.adjust;
conversion_value_totalNUMERICConversion Value Total (SKAdNetwork)Returns the sum of all conversion values as a single integer. The count of each conversion value is multiplied by its conversion value. For example: for conversion value 40 the total number of recorded occurrences is multiplied by 40 to give the resulting total conversion value.adjust;
country_codeCOUNTRYCountry Code2-character value ISO 3166adjust; appsflyer; linkedin; teads; tiktok;
creative_id_networkTEXTCreative ID NetworkCreative ID from the networkadjust;
creative_networkTEXTCreative NetworkCreative name from the networkadjust;
currency_codeTEXTCurrency Code3-character value ISO 4217adjust; googleanalytics4; google_ads; bing; daisycon;
dausNUMERICAvg. DAUsThe average number of unique daily active users (DAU) for your selected timeframe.adjust;
deattributionsNUMERICDeattributionsThe total number of users that are removed away from the first attribution source to a reattribution source.adjust;
ecpiNUMERICeCPI (Paid Installs)Effect cost per install on paid installs.adjust;
ecpi_allNUMERICeCPI (All Installs)Effective cost per install on all installs.adjust;
event_costNUMERICEvent CostThe costs of eventsadjust;
first_reinstallsNUMERICFirst ReinstallsThe number of first time reinstalls per period of time. Only available with Uninstall and Reinstall Growth Solution.adjust;
first_uninstallsNUMERICFirst UninstallsThe number of first time uninstalls per period of time. Only available with Uninstall and Reinstall Growth Solution.adjust;
gdpr_forgetsNUMERICGDPR ForgetsThe total number of users who have exercised their right to be forgotten under the EU's GDPR. Adjust permanently deletes the historical personal data for these users but retains their aggregated data for dashboard reporting. Read more about GDPR reporting.adjust;
general_revenue_events_estNUMERICTotal Revenue Events (SKAdNetwork) - AverageTotal revenue events include the following revenue event types: In-App purchases and Ad Revenue . This metric returns the average number of total revenue events triggered within your conversion value ranges.adjust;
general_revenue_events_maxNUMERICTotal Revenue Events (SKAdNetwork) - MaxTotal revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the highest number of total revenue events triggered within your conversion value ranges.adjust;
general_revenue_events_minNUMERICTotal Revenue Events (SKAdNetwork) - MinTotal revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the lowest number of total revenue events triggered within your conversion value ranges.adjust;
general_revenue_revenue_estNUMERICTotal Revenue (SKAdNetwork) - AverageTotal revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the average amount of total revenue earned from your conversion value ranges.adjust;
general_revenue_revenue_maxNUMERICTotal Revenue (SKAdNetwork) - MaxTotal revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the highest amount of total revenue earned from your conversion value ranges.adjust;
general_revenue_revenue_minNUMERICTotal Revenue (SKAdNetwork) - MinTotal revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the lowest amount of total revenue earned from your conversion value ranges.adjust;
gross_profitNUMERICGross profitRevenue minus ad spend.adjust;
impression_based_qualifiersNUMERICAssisting ImpressionsAll of the user impressions that were considered, but not awarded the attribution.adjust;
impression_based_qualifiers_per_assisted_installsNUMERICAverage Impressions per Assisted InstallThe average number of impressions that assisted an installs.adjust;
impression_based_reattribution_qualifiersNUMERICAssisting Impressions for ReattributionsAll of the user impressions that were considered, but not awarded the reattribution.adjust;
impression_conversion_ratePERCENTImpression Conversion Rate (ICR)The percentage of app installs per ad impressions served.adjust;
impression_costNUMERICImpression CostCost of impressions.adjust;
install_costNUMERICInstall CostThe costs of installs.adjust;
installsNUMERICInstallsThe number of installs for your app.adjust; apple_search_ads; appsflyer; bing;
installs_per_mileNUMERICInstalls per Mile (IPM)Installs per one thousand impressions.adjust;
invalid_payloadsNUMERICInvalid Payloads (SKAdNetwork)Counter of SKAdnetwork postbacks (install/reinstall), which are invalid based on the verification via the attribution-signature.adjust;
limit_ad_tracking_install_ratePERCENTLimit Ad Tracking RateThe percentage of your total installs coming from devices with LAT enabled.adjust;
limit_ad_tracking_installsNUMERICLimit Ad Tracking InstallsThe total number of installs coming from devices with limit ad tracking (LAT) enabled.adjust;
limit_ad_tracking_reattribution_ratePERCENTLimit Ad Tracking Reattribution RateThe percentage of your total reattributions coming from devices with LAT enabled.adjust;
limit_ad_tracking_reattributionsNUMERICLimit Ad Tracking ReattributionsThe total number of reattributions coming from devices with LAT enabled.adjust;
mausNUMERICAvg. MAUsThe average number of unique monthly active users (MAU) for your selected timeframe.adjust;
networkTEXTNetworkThe name of the advertising networkadjust; bing; rakuten_advertising; yahoo_japan;
network_ad_spend_skanNUMERICAd Spend (Network - SKAdNetwork)The amount of ad spend related to SKAdNetwork campaigns, as reported by the network partner.adjust;
network_costNUMERICAd Spend (Network)Shows ad spend data retrieved using the Network API.adjust;
network_cost_diffNUMERICAd Spend Diff (Network)Shows an absolute value with the difference between the Attribution and Network sources.adjust;
network_ecpiNUMERICeCPI (Network)Effective cost per install reported by the Network API.adjust;
network_ecpmNUMERICeCPM (Network)Effective cost per mille (one thousand impressions) reported by the Network API.adjust;
network_impressionsNUMERICImpressions (Network)Number of impressions reported by the network.adjust;
network_installsNUMERICInstalls (Network)The number of installs reported by the network.adjust;
network_installs_diffNUMERICInstalls Diff (Network)Shows an absolute value with the difference between the Attribution and Network sources.adjust;
non_assisted_installsNUMERICNon-Assisted InstallsThe number of app installs that had no qualifying touchpoints within the attribution window prior to the attributed engagement. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install.adjust;
non_organic_installsNUMERICNon-Organic InstallsThe number of Installs that are not attributed to an Organic source.adjust;
organic_installsNUMERICOrganic InstallsThe number of Installs that are attributed to an Organic source.adjust;
os_nameTEXTOS NamePossible values: android, bada, blackberry, ios, linux, macos, server, symbian, unknown, webos, windows, windows-phoneadjust;
NUMERICClicks (Paid)The number of clicks, for which there is cost data.adjust;
NUMERICImpressions (Paid)The number of impressions for which there is ad spend data.adjust; snapchat;
NUMERICInstalls (Paid)The number of installs, for which there is ad spend data.adjust;
partner_idTEXTPartner IDPartner’s id in the Adjust system.adjust; dv360; tradedesk;
partner_nameTEXTPartner NamePartner's name in the Adjust system.adjust; tradedesk;
partner_slugTEXTPartner SlugThe unique slug of the partner.adjust;
qualifiersNUMERICAssisting EngagementsAll of the user touchpoints that were considered, but not awarded the attribution. These can be clicks or impressions, but must fall within the link's attribution window.adjust;
qualifiers_per_assisted_installsNUMERICAverage Engagements per Assisted InstallThe average number of engagements that assisted an install.adjust;
quarterTEXTQuarterQ YYYYadjust; google_ads; yahoo_japan;
reattribution_qualifiersNUMERICAssisting Engagements for ReattributionsAll of the user touchpoints that were considered, but not awarded the reattribution. These can be clicks or impressions, but must fall within the link's reattribution window.adjust;
reattribution_reinstallsNUMERICReattribution ReinstallsThe total number of reinstalls that occurred that also led to a reattribution.adjust;
reattributionsNUMERICReattributionThe total number of reattributions that have occurred. See reattribution tracking.adjust;
reinstallsNUMERICReinstallsThe total number of reinstalls that have occurred. Only available with Uninstall and Reinstall Growth Solution.adjust;
rejected_install_anon_ip_ratePERCENTRejected Installs Anonymous IP RateThe percentage of your total number of installs that Adjust has rejected because they came from an anonymous IP.adjust;
rejected_install_click_injection_ratePERCENTRejected Installs Click Injection RateThe percentage of your total number of installs that Adjust rejected for falsified clicks sent between an app download and install.adjust;
rejected_install_distribution_outlier_ratePERCENTRejected Installs Distribution Outlier RateThe percentage of your total number of installs that Adjust rejected for falling outside the threshold set by our distribution modeling analysis.adjust;
rejected_install_invalid_signature_ratePERCENTInvalid Signature Rejected Install RateRate of rejected installs due to invalid Signature.adjust;
rejected_install_malformed_advertising_idNUMERICRejected Installs Malformed Advertising IDThe total number of installs that Adjust rejected because they had a malformed advertising ID.adjust;
rejected_install_malformed_advertising_id_ratePERCENTRejected Installs Malformed Advertising ID RateThe percentage of your total number of installs that Adjust rejected because of the malformed advertising ID.adjust;
rejected_install_ratePERCENTRejected Install RateThe percentage of your total number of installs that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes Organic and Untrusted Devices trackers.adjust;
rejected_install_too_many_engagements_ratePERCENTRejected Installs Too Many Engagements RateThe percentage of your total number of installs that Adjust rejected for registering too many engagements within the attribution window.adjust;
rejected_installsNUMERICRejected InstallsThe total number of installs that Adjust identified and rejected as fraudulent.adjust;
rejected_installs_anon_ipNUMERICRejected Installs Anonymous IPThe total number of installs that Adjust rejected because they came from anonymous IPs.adjust;
rejected_installs_click_injectionNUMERICRejected Installs Click InjectionThe total number of installs Adjust rejected for falsified clicks sent between an app download and install.adjust;
rejected_installs_distribution_outlierNUMERICRejected Installs Distribution OutlierThe total number of installs Adjust rejected for falling outside the threshold set by our distribution modeling analysis.adjust;
rejected_installs_invalid_signatureNUMERICRejected Installs SDK SignatureThe total number of installs Adjust rejected for containing an invalid or missing SDK Signature.adjust;
rejected_installs_too_many_engagementsNUMERICRejected Installs Too Many EngagementsThe total number of installs that Adjust rejected for registering too many engagements within the attribution window.adjust;
rejected_reattribution_anon_ip_ratePERCENTRejected Reattributions Anonymous IP RateThe percentage of your total number of reattributions that Adjust has rejected because they came from an anonymous IP.adjust;
rejected_reattribution_distribution_outlier_ratePERCENTRejected Reattributions Distribution Outlier RateThe percentage of your total number of reattributions that Adjust has rejected for falling outside the threshold set by our distribution modeling analysis.adjust;
rejected_reattribution_ratePERCENTRejected Reattribution RateThe percentage of your total number of reattributions that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes rejected installs from your Organic and Untrusted Devices trackers.adjust;
rejected_reattribution_too_many_engagements_ratePERCENTRejected Reattributions Too Many Engagements RateThe percentage of your total number of reattributions that Adjust has rejected for registering too many engagements within the attribution window.adjust;
rejected_reattributionsNUMERICRejected ReattributionThe total number of reattributions Adjust identified and rejected as fraudulent.adjust;
rejected_reattributions_anon_ipNUMERICRejected Reattributions Anonymous IPThe total number of reattributions that Adjust rejected because they came from an anonymous IP.adjust;
rejected_reattributions_click_injectionNUMERICRejected Reattributions Click InjectionThe total number of reattributions rejected for falsified clicks between an app download and install for a user who previously had your app installed and had that install attributed within Adjust.adjust;
rejected_reattributions_click_injection_ratePERCENTRejected Reattributions Click Injection RateThe percentage of your total number of reattributions that Adjust has rejected for falsified clicks sent between an app download and install for a user who previously had your app installed and had that install attributed within Adjust.adjust;
rejected_reattributions_distribution_outlierNUMERICRejected Reattributions Distribution OutlierThe total number of reattributions rejected for falling outside the threshold set by our distribution modeling analysis.adjust;
rejected_reattributions_too_many_engagementsNUMERICRejected Reattributions Too Many EngagementsThe total number of reattributions rejected for registering too many engagements within the reattribution window.adjust;
renewalsNUMERICRenewalsRenewalsadjust;
return_on_investmentNUMERICReturn On Investment (ROI)The cohorted gross profit divided by ad spend.adjust;
revenueNUMERICRevenueThe total revenue your app has generated within a selected timeframe based on the tracked revenue events reported by the Adjust SDK or as recorded via server-to-server event tracking.adjust; adroll; basis_dsp; bing; cm360; klaviyo;
revenue_eventsNUMERICRevenue EventsThe total number of revenue events that have been triggered.adjust;
revenue_to_costNUMERICRevenue To Cost Ratio (RCR)The revenue-to-cost ratio.adjust;
roasPERCENTROAS (All Revenue)Return on ad spend, calculated using all sources of revenue.adjust; googleanalytics; google_ads; outbrain; pinterest; reddit; rtbhouse; taboola;
roas_adPERCENTROAS (Ad Revenue)Return on ad spend, calculated using only ad revenue.adjust;
roas_iapPERCENTROAS (IAP Revenue)Return on ad spend, calculated using only in-app revenue.adjust;
sessionsNUMERICSessionsThe total number of sessions, including installs (first sessions), reinstalls, reattributions, and reattribution reinstalls that have occurred.adjust; googleanalytics4; googleanalytics; appsflyer;
skad_conversion_value_gt_0NUMERICConversion Value greater than 0 (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where the conversion value is greater than 0 (install).adjust;
skad_conversion_value_nullNUMERICConversion Value Null (SKAdNetwork)Returns the count of all valid SKAdNetwork postbacks where the conversion value is null, or the count of all installs and reinstalls minus those with a conversion value not greater than or equal to 0.adjust;
skad_ecpiNUMERICeCPI (SKAdNetwork)Effective cost per install on all installs through SKAdNetwork.adjust;
skad_installsNUMERICInstalls (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where redownload = false. SKAdNetwork postbacks are valid when the attribution signature is correct.adjust;
skad_qualifiersNUMERICQualifiers (SKAdNetwork)Returns the number of installs that had a touchpoint with the network, but did not win the final SKAdNetwork attribution. This means the SKAd postback returned a did-win: false flag.adjust;
skad_reinstallsNUMERICReinstalls (SKAdNetwork)Returns the count of valid SKAdNetwork postbacks where redownload = true. SKAdNetwork postbacks are valid when the attribution signature is correct.adjust;
skad_revenue_est_roasNUMERICROAS (SKAN average)Average return on ad spend, calculated using only revenue and spend data from SKAdNetwork.adjust;
skad_revenue_est_roiNUMERICROI (SKAN average)The average return on investment, calculated using only SKAdNetwork data.adjust;
skad_revenue_max_roasNUMERICROAS (SKAN maximum)Maximum return on ad spend, calculated using only revenue and spend data from SKAdNetwork.adjust;
skad_revenue_max_roiNUMERICROI (SKAN maximum)The maximum return on investment, calculated using only SKAdNetwork data.adjust;
skad_revenue_min_roasNUMERICROAS (SKAN minimum)Minimum return on ad spend, calculated using only revenue and spend data from SKAdNetwork.adjust;
skad_revenue_min_roiNUMERICROI (SKAN minimum)The minimum return on investment, calculated using only SKAdNetwork data.adjust;
skad_total_installsNUMERICTotal Installs (SKAdNetwork)Number of installs and reinstalls reported by SKAdNetwork.adjust;
source_id_networkTEXTSource ID NetworkID of the source network.adjust;
source_networkTEXTSource NetworkName of the source network. Optional value dependent on the network.adjust;
store_idTEXTStore IDStore App IDadjust; google_ads;
store_typeTEXTStore TypeStore from where the app was installedadjust;
uninstall_cohortNUMERICUninstalls (Cohort)The total number of uninstalls from users who installed your app within your selected timeframe. Only available with Uninstall and Reinstall Growth Solution.adjust;
uninstallsNUMERICUninstallsNumber of uninstalls. Only available with Uninstall and Reinstall Growth Solution.adjust;
valid_conversionsNUMERICValid Conversions (SKAdNetwork)Counter of SKAdN postbacks (install/reinstall) that have a valid conversion value (0-63) attached. It shows the number of postbacks where the conversion value was not null.adjust;
wausNUMERICAvg. WAUsThe average number of unique weekly active users (WAU) for your selected timeframe.adjust;
ordersNUMERICOrdersOrdersadobe; google_ads; rakuten_advertising;
segment_idTEXTSegment IdSegment Idadobe;
segment_tagsTEXTSegment TagsSegment Tagsadobe;
site_segmentTEXTSegment NameSegment nameadobe;
suite_idTEXTSuite IDSuite IDadobe;
suite_nameTEXTSuite NameSuite Nameadobe;
suite_typeTEXTSuite TypeSuite Typeadobe;
features__created_atTEXTfeatures.created_atfeatures.created_ataha;
features__idTEXTfeatures.idfeatures.idaha;
features__nameTEXTfeatures.namefeatures.nameaha;
features__product_idTEXTfeatures.product_idfeatures.product_idaha;
features__reference_numTEXTfeatures.reference_numfeatures.reference_numaha;
features__resourceTEXTfeatures.resourcefeatures.resourceaha;
features__urlTEXTfeatures.urlfeatures.urlaha;
goals__comments_countNUMERICgoals.comments_countgoals.comments_countaha;
goals__created_atTEXTgoals.created_atgoals.created_ataha;
goals__custom_fieldsOBJECTgoals.custom_fieldsgoals.custom_fieldsaha;
goals__descriptionOBJECTgoals.descriptiongoals.descriptionaha;
goals__effortNUMERICgoals.effortgoals.effortaha;
goals__featuresOBJECTgoals.featuresgoals.featuresaha;
goals__idTEXTgoals.idgoals.idaha;
goals__initiativesOBJECTgoals.initiativesgoals.initiativesaha;
goals__nameTEXTgoals.namegoals.nameaha;
goals__parentOBJECTgoals.parentgoals.parentaha;
goals__parentsOBJECTgoals.parentsgoals.parentsaha;
goals__positionNUMERICgoals.positiongoals.positionaha;
goals__product_idTEXTgoals.product_idgoals.product_idaha;
goals__progressNUMERICgoals.progressgoals.progressaha;
goals__progress_sourceTEXTgoals.progress_sourcegoals.progress_sourceaha;
goals__projectOBJECTgoals.projectgoals.projectaha;
goals__reference_numTEXTgoals.reference_numgoals.reference_numaha;
goals__releasesOBJECTgoals.releasesgoals.releasesaha;
goals__resourceTEXTgoals.resourcegoals.resourceaha;
goals__success_metricOBJECTgoals.success_metricgoals.success_metricaha;
goals__timeframeOBJECTgoals.timeframegoals.timeframeaha;
goals__updated_atTEXTgoals.updated_atgoals.updated_ataha;
goals__urlTEXTgoals.urlgoals.urlaha;
goals__valueNUMERICgoals.valuegoals.valueaha;
idea_categories__created_atTEXTidea_categories.created_atidea_categories.created_ataha;
idea_categories__idTEXTidea_categories.ididea_categories.idaha;
idea_categories__nameTEXTidea_categories.nameidea_categories.nameaha;
idea_categories__parent_idTEXTidea_categories.parent_ididea_categories.parent_idaha;
idea_comments__attachmentsOBJECTidea_comments.attachmentsidea_comments.attachmentsaha;
idea_comments__bodyTEXTidea_comments.bodyidea_comments.bodyaha;
idea_comments__created_atTEXTidea_comments.created_atidea_comments.created_ataha;
idea_comments__idTEXTidea_comments.ididea_comments.idaha;
idea_comments__ideaOBJECTidea_comments.ideaidea_comments.ideaaha;
idea_comments__idea_commenter_userOBJECTidea_comments.idea_commenter_useridea_comments.idea_commenter_useraha;
idea_comments__idea_idTEXTidea_comments.idea_ididea_comments.idea_idaha;
idea_comments__parent_idea_comment_idTEXTidea_comments.parent_idea_comment_ididea_comments.parent_idea_comment_idaha;
idea_comments__visibilityTEXTidea_comments.visibilityidea_comments.visibilityaha;
idea_endorsements__created_atTEXTidea_endorsements.created_atidea_endorsements.created_ataha;
idea_endorsements__endorsed_by_idea_organizationOBJECTidea_endorsements.endorsed_by_idea_organizationidea_endorsements.endorsed_by_idea_organizationaha;
idea_endorsements__endorsed_by_idea_userOBJECTidea_endorsements.endorsed_by_idea_useridea_endorsements.endorsed_by_idea_useraha;
idea_endorsements__endorsed_by_portal_userOBJECTidea_endorsements.endorsed_by_portal_useridea_endorsements.endorsed_by_portal_useraha;
idea_endorsements__endorsed_by_userOBJECTidea_endorsements.endorsed_by_useridea_endorsements.endorsed_by_useraha;
idea_endorsements__idTEXTidea_endorsements.ididea_endorsements.idaha;
idea_endorsements__idea_idTEXTidea_endorsements.idea_ididea_endorsements.idea_idaha;
TEXTidea_endorsements.linkidea_endorsements.linkaha;
idea_endorsements__updated_atTEXTidea_endorsements.updated_atidea_endorsements.updated_ataha;
idea_endorsements__valueTEXTidea_endorsements.valueidea_endorsements.valueaha;
idea_endorsements__weightNUMERICidea_endorsements.weightidea_endorsements.weightaha;
ideas__created_atTEXTideas.created_atideas.created_ataha;
ideas__descriptionOBJECTideas.descriptionideas.descriptionaha;
ideas__idTEXTideas.idideas.idaha;
ideas__nameTEXTideas.nameideas.nameaha;
ideas__reference_numTEXTideas.reference_numideas.reference_numaha;
ideas__resourceTEXTideas.resourceideas.resourceaha;
ideas__updated_atTEXTideas.updated_atideas.updated_ataha;
ideas__urlTEXTideas.urlideas.urlaha;
ideas__workflow_statusOBJECTideas.workflow_statusideas.workflow_statusaha;
products__created_atTEXTproducts.created_atproducts.created_ataha; cart; faker; freshservice; freshdesk; recharge;
products__idTEXTproducts.idproducts.idaha; bigcommerce; cart; faker; flexport; freshservice; freshdesk; prestashop; recharge; vantage; woocommerce;
products__nameTEXTproducts.nameproducts.nameaha; bigcommerce; flexport; freshservice; freshdesk; prestashop; vantage; woocommerce;
products__product_lineBOOLEANproducts.product_lineproducts.product_lineaha;
products__reference_prefixTEXTproducts.reference_prefixproducts.reference_prefixaha;
products__workspace_typeTEXTproducts.workspace_typeproducts.workspace_typeaha;
users__accessed_atTEXTusers.accessed_atusers.accessed_ataha;
users__administratorBOOLEANusers.administratorusers.administratoraha; insightly;
users__administrator_rolesOBJECTusers.administrator_rolesusers.administrator_rolesaha;
users__created_atTEXTusers.created_atusers.created_ataha; aircall; callrail; faker; monday; workramp; zoom;
users__emailTEXTusers.emailusers.emailaha; aircall; appfollow; callrail; clockify; everhour; faker; freshcaller; gainsight_px; metabase; monday; workramp; zoom;
users__enabledBOOLEANusers.enabledusers.enabledaha; monday;
users__idTEXTusers.idusers.idaha; aircall; appfollow; callrail; clockify; datadog; everhour; faker; freshcaller; gainsight_px; gitlab; github; metabase; monday; notion; okta; trello; workramp; zoom;
users__identity_providerOBJECTusers.identity_providerusers.identity_provideraha;
users__nameTEXTusers.nameusers.nameaha; aircall; appfollow; callrail; clockify; everhour; faker; freshcaller; gitlab; jira; monday; notion;
users__paid_seatBOOLEANusers.paid_seatusers.paid_seataha;
users__product_rolesOBJECTusers.product_rolesusers.product_rolesaha;
users__updated_atTEXTusers.updated_atusers.updated_ataha; faker;
apply_clicksNUMERICApply ClicksApply Clicksaimwel;
brandTEXTBrandBrandaimwel; google_ads; datamediq;
f_appliesNUMERICF AppliesF Appliesaimwel;
job_idTEXTJob IDJob IDaimwel;
job_viewsNUMERICJob ViewsJob Viewsaimwel;
spentNUMERICSpentSpentaimwel; taboola;
timestamp_hourDATETimestamp hourThe date in datetime format.aimwel;
calls__answered_atNUMERICcalls.answered_atcalls.answered_ataircall;
calls__archivedBOOLEANcalls.archivedcalls.archivedaircall;
calls__assetTEXTcalls.assetcalls.assetaircall;
calls__assigned_toTEXTcalls.assigned_tocalls.assigned_toaircall;
calls__commentsOBJECTcalls.commentscalls.commentsaircall;
calls__contactTEXTcalls.contactcalls.contactaircall;
calls__costTEXTcalls.costcalls.costaircall;
calls__country_code_a2TEXTcalls.country_code_a2calls.country_code_a2aircall;
TEXTcalls.direct_linkcalls.direct_linkaircall;
calls__directionTEXTcalls.directioncalls.directionaircall; callrail; freshcaller; twilio;
calls__durationNUMERICcalls.durationcalls.durationaircall; callrail; twilio;
calls__ended_atNUMERICcalls.ended_atcalls.ended_ataircall;
calls__idNUMERICcalls.idcalls.idaircall; callrail; freshcaller;
calls__missed_call_reasonTEXTcalls.missed_call_reasoncalls.missed_call_reasonaircall;
calls__numberOBJECTcalls.numbercalls.numberaircall;
calls__pricing_typeTEXTcalls.pricing_typecalls.pricing_typeaircall;
calls__raw_digitsTEXTcalls.raw_digitscalls.raw_digitsaircall;
calls__recordingTEXTcalls.recordingcalls.recordingaircall; callrail; freshcaller;
calls__started_atNUMERICcalls.started_atcalls.started_ataircall;
calls__statusTEXTcalls.statuscalls.statusaircall; twilio;
calls__tagsOBJECTcalls.tagscalls.tagsaircall; callrail;
calls__teamsOBJECTcalls.teamscalls.teamsaircall;
calls__transferred_byTEXTcalls.transferred_bycalls.transferred_byaircall;
calls__transferred_toTEXTcalls.transferred_tocalls.transferred_toaircall;
calls__userOBJECTcalls.usercalls.useraircall;
calls__voicemailTEXTcalls.voicemailcalls.voicemailaircall; callrail;
company__nameTEXTcompany.namecompany.nameaircall;
company__numbers_countNUMERICcompany.numbers_countcompany.numbers_countaircall;
company__users_countNUMERICcompany.users_countcompany.users_countaircall;
contacts__company_nameTEXTcontacts.company_namecontacts.company_nameaircall;
contacts__created_atNUMERICcontacts.created_atcontacts.created_ataircall; freshsales; freshdesk; sendgrid;
TEXTcontacts.direct_linkcontacts.direct_linkaircall;
contacts__emailsOBJECTcontacts.emailscontacts.emailsaircall; freshsales;
contacts__first_nameTEXTcontacts.first_namecontacts.first_nameaircall; freshsales; insightly; sendgrid;
contacts__idNUMERICcontacts.idcontacts.idaircall; freshsales; freshdesk; prestashop; wrike;
contacts__informationTEXTcontacts.informationcontacts.informationaircall;
contacts__is_sharedBOOLEANcontacts.is_sharedcontacts.is_sharedaircall;
contacts__last_nameTEXTcontacts.last_namecontacts.last_nameaircall; freshsales; insightly; sendgrid;
contacts__phone_numbersOBJECTcontacts.phone_numberscontacts.phone_numbersaircall; freshsales;
contacts__updated_atNUMERICcontacts.updated_atcontacts.updated_ataircall; freshsales; freshdesk; sendgrid;
numbers__availability_statusTEXTnumbers.availability_statusnumbers.availability_statusaircall;
numbers__availableBOOLEANnumbers.availablenumbers.availableaircall;
numbers__countryTEXTnumbers.countrynumbers.countryaircall;
numbers__created_atTEXTnumbers.created_atnumbers.created_ataircall;
numbers__digitsTEXTnumbers.digitsnumbers.digitsaircall;
TEXTnumbers.direct_linknumbers.direct_linkaircall;
numbers__emailTEXTnumbers.emailnumbers.emailaircall;
numbers__idNUMERICnumbers.idnumbers.idaircall;
numbers__is_ivrBOOLEANnumbers.is_ivrnumbers.is_ivraircall;
numbers__languageTEXTnumbers.languagenumbers.languageaircall;
numbers__live_recording_activatedBOOLEANnumbers.live_recording_activatednumbers.live_recording_activatedaircall;
numbers__messagesOBJECTnumbers.messagesnumbers.messagesaircall;
numbers__nameTEXTnumbers.namenumbers.nameaircall;
numbers__openBOOLEANnumbers.opennumbers.openaircall;
numbers__priorityTEXTnumbers.prioritynumbers.priorityaircall;
numbers__time_zoneTEXTnumbers.time_zonenumbers.time_zoneaircall;
numbers__wrap_up_timeNUMERICnumbers.wrap_up_timenumbers.wrap_up_timeaircall;
tags__colorTEXTtags.colortags.coloraircall; monday;
tags__descriptionTEXTtags.descriptiontags.descriptionaircall;
tags__idNUMERICtags.idtags.idaircall; clockify; convertkit; monday; prestashop;
tags__nameTEXTtags.nametags.nameaircall; clockify; convertkit; gitlab; github; monday; prestashop;
teams__created_atTEXTteams.created_atteams.created_ataircall;
TEXTteams.direct_linkteams.direct_linkaircall;
teams__idNUMERICteams.idteams.idaircall; freshcaller; github; monday;
teams__nameTEXTteams.nameteams.nameaircall; freshcaller; github; monday;
teams__usersOBJECTteams.usersteams.usersaircall; freshcaller; monday;
users__availability_statusTEXTusers.availability_statususers.availability_statusaircall;
users__availableBOOLEANusers.availableusers.availableaircall;
TEXTusers.direct_linkusers.direct_linkaircall;
users__languageTEXTusers.languageusers.languageaircall; faker; freshcaller; zoom;
users__time_zoneTEXTusers.time_zoneusers.time_zoneaircall; freshcaller;
users__wrap_up_timeNUMERICusers.wrap_up_timeusers.wrap_up_timeaircall;
webhooks__activeBOOLEANwebhooks.activewebhooks.activeaircall;
webhooks__created_atTEXTwebhooks.created_atwebhooks.created_ataircall; typeform;
TEXTwebhooks.direct_linkwebhooks.direct_linkaircall;
webhooks__eventsOBJECTwebhooks.eventswebhooks.eventsaircall;
webhooks__idNUMERICwebhooks.idwebhooks.idaircall; typeform;
webhooks__tokenTEXTwebhooks.tokenwebhooks.tokenaircall;
webhooks__urlTEXTwebhooks.urlwebhooks.urlaircall; typeform;
quote__globalquoteTEXTquote.Global Quotequote.Global Quotealpha_vantage;
time_series_daily__1_openTEXTtime_series_daily.1. opentime_series_daily.1. openalpha_vantage;
time_series_daily__2_highTEXTtime_series_daily.2. hightime_series_daily.2. highalpha_vantage;
time_series_daily__3_lowTEXTtime_series_daily.3. lowtime_series_daily.3. lowalpha_vantage;
time_series_daily__4_closeTEXTtime_series_daily.4. closetime_series_daily.4. closealpha_vantage;
time_series_daily__5_volumeTEXTtime_series_daily.5. volumetime_series_daily.5. volumealpha_vantage;
time_series_daily_adjusted__1_openTEXTtime_series_daily_adjusted.1. opentime_series_daily_adjusted.1. openalpha_vantage;
time_series_daily_adjusted__2_highTEXTtime_series_daily_adjusted.2. hightime_series_daily_adjusted.2. highalpha_vantage;
time_series_daily_adjusted__3_lowTEXTtime_series_daily_adjusted.3. lowtime_series_daily_adjusted.3. lowalpha_vantage;
time_series_daily_adjusted__4_closeTEXTtime_series_daily_adjusted.4. closetime_series_daily_adjusted.4. closealpha_vantage;
time_series_daily_adjusted__5_adjusted closeTEXTtime_series_daily_adjusted.5. adjusted closetime_series_daily_adjusted.5. adjusted closealpha_vantage;
time_series_daily_adjusted__6_volumeTEXTtime_series_daily_adjusted.6. volumetime_series_daily_adjusted.6. volumealpha_vantage;
time_series_daily_adjusted__7_dividend amountTEXTtime_series_daily_adjusted.7. dividend amounttime_series_daily_adjusted.7. dividend amountalpha_vantage;
time_series_daily_adjusted__8_split coefficientTEXTtime_series_daily_adjusted.8. split coefficienttime_series_daily_adjusted.8. split coefficientalpha_vantage;
time_series_intraday__1_openTEXTtime_series_intraday.1. opentime_series_intraday.1. openalpha_vantage;
time_series_intraday__2_highTEXTtime_series_intraday.2. hightime_series_intraday.2. highalpha_vantage;
time_series_intraday__3_lowTEXTtime_series_intraday.3. lowtime_series_intraday.3. lowalpha_vantage;
time_series_intraday__4_closeTEXTtime_series_intraday.4. closetime_series_intraday.4. closealpha_vantage;
time_series_intraday__5_volumeTEXTtime_series_intraday.5. volumetime_series_intraday.5. volumealpha_vantage;
time_series_monthly__1_openTEXTtime_series_monthly.1. opentime_series_monthly.1. openalpha_vantage;
time_series_monthly__2_highTEXTtime_series_monthly.2. hightime_series_monthly.2. highalpha_vantage;
time_series_monthly__3_lowTEXTtime_series_monthly.3. lowtime_series_monthly.3. lowalpha_vantage;
time_series_monthly__4_closeTEXTtime_series_monthly.4. closetime_series_monthly.4. closealpha_vantage;
time_series_monthly__5_volumeTEXTtime_series_monthly.5. volumetime_series_monthly.5. volumealpha_vantage;
time_series_monthly_adjusted__1_openTEXTtime_series_monthly_adjusted.1. opentime_series_monthly_adjusted.1. openalpha_vantage;
time_series_monthly_adjusted__2_highTEXTtime_series_monthly_adjusted.2. hightime_series_monthly_adjusted.2. highalpha_vantage;
time_series_monthly_adjusted__3_lowTEXTtime_series_monthly_adjusted.3. lowtime_series_monthly_adjusted.3. lowalpha_vantage;
time_series_monthly_adjusted__4_closeTEXTtime_series_monthly_adjusted.4. closetime_series_monthly_adjusted.4. closealpha_vantage;
time_series_monthly_adjusted__5_adjusted closeTEXTtime_series_monthly_adjusted.5. adjusted closetime_series_monthly_adjusted.5. adjusted closealpha_vantage;
time_series_monthly_adjusted__6_volumeTEXTtime_series_monthly_adjusted.6. volumetime_series_monthly_adjusted.6. volumealpha_vantage;
time_series_monthly_adjusted__7_dividend amountTEXTtime_series_monthly_adjusted.7. dividend amounttime_series_monthly_adjusted.7. dividend amountalpha_vantage;
time_series_weekly__1_openTEXTtime_series_weekly.1. opentime_series_weekly.1. openalpha_vantage;
time_series_weekly__2_highTEXTtime_series_weekly.2. hightime_series_weekly.2. highalpha_vantage;
time_series_weekly__3_lowTEXTtime_series_weekly.3. lowtime_series_weekly.3. lowalpha_vantage;
time_series_weekly__4_closeTEXTtime_series_weekly.4. closetime_series_weekly.4. closealpha_vantage;
time_series_weekly__5_volumeTEXTtime_series_weekly.5. volumetime_series_weekly.5. volumealpha_vantage;
time_series_weekly_adjusted__1_openTEXTtime_series_weekly_adjusted.1. opentime_series_weekly_adjusted.1. openalpha_vantage;
time_series_weekly_adjusted__2_highTEXTtime_series_weekly_adjusted.2. hightime_series_weekly_adjusted.2. highalpha_vantage;
time_series_weekly_adjusted__3_lowTEXTtime_series_weekly_adjusted.3. lowtime_series_weekly_adjusted.3. lowalpha_vantage;
time_series_weekly_adjusted__4_closeTEXTtime_series_weekly_adjusted.4. closetime_series_weekly_adjusted.4. closealpha_vantage;
time_series_weekly_adjusted__5_adjusted closeTEXTtime_series_weekly_adjusted.5. adjusted closetime_series_weekly_adjusted.5. adjusted closealpha_vantage;
time_series_weekly_adjusted__6_volumeTEXTtime_series_weekly_adjusted.6. volumetime_series_weekly_adjusted.6. volumealpha_vantage;
time_series_weekly_adjusted__7_dividend amountTEXTtime_series_weekly_adjusted.7. dividend amounttime_series_weekly_adjusted.7. dividend amountalpha_vantage;
ad_typeTEXTAd typeOne of: Sponsored Brands, Sponsored Display, Sponsored Productsamazon_ads; google_ads; appsflyer; bing; cm360; google_search_ads; yahoo_japan;
marketplaceTEXTMarketplaceAmazon marketplace (country) nameamazon_ads;
profileidTEXTProfile IDAmazon Advertising profile IDamazon_ads; googleanalytics; cm360;
NUMERICSponsored Brands Campaign Non Video: Total advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)amazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad clickamazon_ads;
PERCENTSponsored Brands Campaign Non Video: Attributed new-to-brand order rate (14 days)The number of new-to-brand orders relative to the number of clicks (New-to-brand order rate = new-to-brand orders / clicks)amazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed new-to-brand orders (14 days)The number of first-time orders for products within the brand over a one-year lookback windowamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed new-to-brand orders share (14 days)The percentage of total orders that are new-to-brand ordersamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on adamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed new-to-brand sales (14 days)Aggregate value of attributed sales of new-to-brand orders occurring within 7 days of click on adamazon_ads;
PERCENTSponsored Brands Campaign Non Video: Attributed new-to-brand sales share (14 days)The percentage of total sales of new-to-brand purchasesamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed new-to-brand units ordered (14 days)The number of units from first-time orders for products within the brand over a one-year lookback windowamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed new-to-brand units ordered share (14 days)The percentage of total units that are units from new-to-brand ordersamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Attributed units sold (14 days)Number of attributed units sold occurring within 14 days of click on an adamazon_ads;
TEXTSponsored Brands Campaign Non Video: CampaignThe name of the campaignamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Campaign budgetTotal budget allotted to the campaignamazon_ads;
TEXTSponsored Brands Campaign Non Video: Campaign budget typeOne of: daily or lifetimeamazon_ads;
TEXTSponsored Brands Campaign Non Video: Campaign statusThe current status of the campaignamazon_ads;
TEXTSponsored Brands Campaign Non Video: Campaign ad formatCampaign ad formatamazon_ads;
TEXTSponsored Brands Campaign Non Video: Campaign ID (duplicate)The unique identifier of the campaign. (duplicate)amazon_ads;
NUMERICSponsored Brands Campaign Non Video: ClicksTotal number of ad clicksamazon_ads;
NUMERICSponsored Brands Campaign Non Video: CostTotal cost of all ad clicksamazon_ads;
NUMERICSponsored Brands Campaign Non Video: CPCCost-per-click (CPC)amazon_ads;
PERCENTSponsored Brands Campaign Non Video: CTRClick-through rate (CTR)amazon_ads;
NUMERICSponsored Brands Campaign Non Video: ImpressionsTotal number of ad impressionsamazon_ads;
PERCENTSponsored Brands Campaign Non Video: Total return on advertising spend (RoAS)Total return on advertising spend (14-day sales revenue divided by cost)amazon_ads;
NUMERICSponsored Brands Campaign Non Video: Spend (alias for Cost)Alias for Costamazon_ads;
NUMERICSponsored Brands Campaign Non Video: Total CostAlias for Costamazon_ads;
NUMERIC(Deprecated) Sponsored Brands Campaign Video: Total advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)amazon_ads;
NUMERIC(Deprecated) Sponsored Brands Campaign Video: Attributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad clickamazon_ads;
NUMERIC(Deprecated) Sponsored Brands Campaign Video: Attributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on adamazon_ads;
TEXTSponsored Brands Campaign Video: CampaignThe name of the campaignamazon_ads;
NUMERIC(Deprecated) Sponsored Brands Campaign Video: Campaign budgetTotal budget allotted to the campaignamazon_ads;
NUMERICSponsored Brands Campaign Video: Campaign budget AmountTotal budget allotted to the campaignamazon_ads;
TEXTSponsored Brands Campaign Video: Campaign budget currency codeThe currency code associated with the campaign.amazon_ads;
TEXTSponsored Brands Campaign Video: Campaign budget typeOne of: daily or lifetimeamazon_ads;
TEXTSponsored Brands Campaign Video: Campaign statusThe current status of the campaignamazon_ads;
TEXTSponsored Brands Campaign Video: Campaign ad formatCampaign ad formatamazon_ads;
TEXTSponsored Brands Campaign Video: Campaign ID (duplicate)The unique identifier of the campaign. (duplicate)amazon_ads;
NUMERICSponsored Brands Campaign Video: ClicksTotal number of ad clicksamazon_ads;
NUMERICSponsored Brands Campaign Video: CostTotal cost of all ad clicksamazon_ads;
NUMERICSponsored Brands Campaign Video: CPCCost-per-click (CPC)amazon_ads;
PERCENTSponsored Brands Campaign Video: CTRClick-through rate (CTR)amazon_ads;
NUMERICSponsored Brands Campaign Video: ImpressionsTotal number of ad impressionsamazon_ads;
PERCENT(Deprecated) Sponsored Brands Campaign Video: Total return on advertising spend (RoAS)Total return on advertising spend (14-day sales revenue divided by cost)amazon_ads;
NUMERICSponsored Brands Campaign Video: Spend (alias for Cost)Alias for Costamazon_ads;
NUMERICSponsored Brands Campaign Video: Total CostAlias for Costamazon_ads;
NUMERICSponsored Display Campaign T00020: Total advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)amazon_ads;
NUMERICSponsored Display Campaign T00020: Ad Network ConversionsThe Ad Network Reported Conversions (alias for Attributed conversions for 1 day)amazon_ads;
NUMERICSponsored Display Campaign T00020: Ad Network RevenueThe Ad Network Reported Revenue (alias for Attributed sales for 1 day)amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed Branded Searches (14 days)The number of searches that included the name of your brand occurring within 14 days of an ad click.amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed Conversions Same SKU (14 days)Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed Conversions Same SKU (1 day)Number of attributed conversion events occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed Conversions Same SKU (30 days)Number of attributed conversion events occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed Conversions Same SKU (7 days)Number of attributed conversion events occurring within seven days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed Detail Page View (14 days)This metric is in beta. For Sponsored Display vCPM campaigns, the total number of attributed detail page views occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedDetailPageView14d.amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed Sales Same SKU (14 days)Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed Sales Same SKU (1 day)Total value of sales occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed Sales Same SKU (30 days)Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed Sales Same SKU (7 days)Total value of sales occurring within seven days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed conversions (1 day)Total number of attributed conversion events occurring within 24 hours of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed conversions (30 days)Total number of attributed conversion events occurring within 30 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed conversions (7 days)Total number of attributed conversion events occurring within 7 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed new-to-brand orders (14 days)The number of first-time orders for products within the brand over a one-year lookback windowamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on adamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed sales (1 day)Aggregate value of attributed sales occurring within 24 hours of click on adamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed sales (30 days)Aggregate value of attributed sales occurring within 30 days of click on adamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed sales (7 days)Aggregate value of attributed sales occurring within 7 days of click on adamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed new-to-brand sales (14 days)Aggregate value of attributed sales of new-to-brand orders occurring within 7 days of click on adamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed units ordered (14 days)Total number of attributed units ordered within 14 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed units ordered (1 day)Total number of attributed units ordered within 24 hours of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed units ordered (30 days)Total number of attributed units ordered within 30 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed units ordered (7 days)Total number of attributed units ordered within 7 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00020: Attributed new-to-brand units ordered (14 days)The number of units from first-time orders for products within the brand over a one-year lookback windowamazon_ads;
TEXTSponsored Display Campaign T00020: CampaignThe name of the campaignamazon_ads;
NUMERICSponsored Display Campaign T00020: Campaign BudgetTotal budget allocated to the campaign.amazon_ads;
TEXTSponsored Display Campaign T00020: Campaign StatusCurrent status of the campaign. One of active, paused, or archived.amazon_ads;
TEXTSponsored Display Campaign T00020: Campaign ID (duplicate)The unique identifier of the campaign. (duplicate)amazon_ads;
TEXTSponsored Display Campaign T00020: Campaign tacticCampaign tactic codeamazon_ads;
NUMERICSponsored Display Campaign T00020: ClicksTotal number of ad clicksamazon_ads;
NUMERICSponsored Display Campaign T00020: CostTotal cost of all ad clicksamazon_ads;
TEXTSponsored Display Campaign T00020: Cost TypeDetermines how the campaign will bid and charge. One of vCPM (cost per thousand viewable impressions) or CPC (cost per click).amazon_ads;
NUMERICSponsored Display Campaign T00020: CPCCost-per-click (CPC)amazon_ads;
PERCENTSponsored Display Campaign T00020: CTRClick-through rate (CTR)amazon_ads;
NUMERICSponsored Display Campaign T00020: Cumulative ReachTotal number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily.amazon_ads;
TEXTSponsored Display Campaign T00020: CurrencyThe currency code associated with the campaignamazon_ads;
NUMERICSponsored Display Campaign T00020: ImpressionsTotal number of ad impressionsamazon_ads;
PERCENTSponsored Display Campaign T00020: Total return on advertising spend (RoAS)Total return on advertising spend (14-day sales revenue divided by cost)amazon_ads;
NUMERICSponsored Display Campaign T00020: Spend (alias for Cost)Alias for Costamazon_ads;
NUMERICSponsored Display Campaign T00020: Total CostAlias for Costamazon_ads;
NUMERICSponsored Display Campaign T00020: VCTRClick-through rate for views (clicks divided by views)amazon_ads;
NUMERICSponsored Display Campaign T00020: Video Complete ViewsThe number of impressions where the video was viewed to 100%.amazon_ads;
NUMERICSponsored Display Campaign T00020: Video First Quartile ViewsThe number of impressions where the video was viewed to 25%.amazon_ads;
NUMERICSponsored Display Campaign T00020: Video Midpoint ViewsThe number of impressions where the video was viewed to 50%.amazon_ads;
NUMERICSponsored Display Campaign T00020: Video Third Quartile ViewsThe number of impressions where the video was viewed to 75%.amazon_ads;
NUMERICSponsored Display Campaign T00020: Video UnmutesThe number of impressions where a customer unmuted the video.amazon_ads;
NUMERICSponsored Display Campaign T00020: View Attributed Branded Searches (14 days)For Sponsored Display vCPM campaigns, this is the number of searches that included the name of your brand occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedBrandedSearches14d.amazon_ads;
NUMERICSponsored Display Campaign T00020: View Attributed Conversions (14 days)For Sponsored Display vCPM campaigns, the total number of attributed conversion events occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedConversions14d.amazon_ads;
NUMERICSponsored Display Campaign T00020: View Attributed Detail Page View (14 days)This metric is in beta. For Sponsored Display vCPM campaigns, the total number of attributed detail page views occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedDetailPageView14d.amazon_ads;
NUMERICSponsored Display Campaign T00020: View Attributed Orders New To Brand (14 days)For Sponsored Display vCPM campaigns, the number of first-time orders for brand products over a one-year lookback window. Not available for book vendors. For CPC campaigns, this value is equal to attributedOrdersNewToBrand14d.amazon_ads;
NUMERICSponsored Display Campaign T00020: View Attributed Sales (14 days)For Sponsored Display vCPM campaigns, the total value of sales occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedSales14d.amazon_ads;
NUMERICSponsored Display Campaign T00020: View Attributed Sales New To Brand (14 days)For Sponsored Display vCPM campaigns, the total value of new-to-brand sales occurring within 14 days of an ad click or view. Not available for book vendors. For CPC campaigns, this value is equal to attributedSalesNewToBrand14d.amazon_ads;
NUMERICSponsored Display Campaign T00020: View Attributed Units Ordered (14 days)For Sponsored Display vCPM campaigns, the total number of units ordered within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedUnitsOrdered14d.amazon_ads;
NUMERICSponsored Display Campaign T00020: View Attributed Units Ordered New To Brand (14 days)For Sponsored Display vCPM campaigns, the total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click or view. Not available for book vendors. For CPC campaigns, this value is equal to attributedUnitsOrderedNewToBrand14d.amazon_ads;
NUMERICSponsored Display Campaign T00020: View ImpressionsThe total number of viewable impressions. Only relevant for Sponsored Display vCPM campaigns.amazon_ads;
NUMERICSponsored Display Campaign T00020: TODOTODoamazon_ads;
NUMERICSponsored Display Campaign T00030: Total advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)amazon_ads;
NUMERICSponsored Display Campaign T00030: Ad Network ConversionsThe Ad Network Reported Conversions (alias for Attributed conversions for 1 day)amazon_ads;
NUMERICSponsored Display Campaign T00030: Ad Network RevenueThe Ad Network Reported Revenue (alias for Attributed sales for 1 day)amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed Branded Searches (14 days)The number of searches that included the name of your brand occurring within 14 days of an ad click.amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed Conversions Same SKU (14 days)Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed Conversions Same SKU (1 day)Number of attributed conversion events occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed Conversions Same SKU (30 days)Number of attributed conversion events occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed Conversions Same SKU (7 days)Number of attributed conversion events occurring within seven days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed Detail Page View (14 days)This metric is in beta. For Sponsored Display vCPM campaigns, the total number of attributed detail page views occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedDetailPageView14d.amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed Sales Same SKU (14 days)Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed Sales Same SKU (1 day)Total value of sales occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed Sales Same SKU (30 days)Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed Sales Same SKU (7 days)Total value of sales occurring within seven days of ad click where the purchased SKU was the same as the SKU advertised.amazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed conversions (1 day)Total number of attributed conversion events occurring within 24 hours of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed conversions (30 days)Total number of attributed conversion events occurring within 30 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed conversions (7 days)Total number of attributed conversion events occurring within 7 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed new-to-brand orders (14 days)The number of first-time orders for products within the brand over a one-year lookback windowamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on adamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed sales (1 day)Aggregate value of attributed sales occurring within 24 hours of click on adamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed sales (30 days)Aggregate value of attributed sales occurring within 30 days of click on adamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed sales (7 days)Aggregate value of attributed sales occurring within 7 days of click on adamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed new-to-brand sales (14 days)Aggregate value of attributed sales of new-to-brand orders occurring within 7 days of click on adamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed units ordered (14 days)Total number of attributed units ordered within 14 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed units ordered (1 day)Total number of attributed units ordered within 24 hours of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed units ordered (30 days)Total number of attributed units ordered within 30 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed units ordered (7 days)Total number of attributed units ordered within 7 days of ad clickamazon_ads;
NUMERICSponsored Display Campaign T00030: Attributed new-to-brand units ordered (14 days)The number of units from first-time orders for products within the brand over a one-year lookback windowamazon_ads;
TEXTSponsored Display Campaign T00030: CampaignThe name of the campaignamazon_ads;
NUMERICSponsored Display Campaign T00030: Campaign BudgetTotal budget allocated to the campaign.amazon_ads;
TEXTSponsored Display Campaign T00030: Campaign StatusCurrent status of the campaign. One of active, paused, or archived.amazon_ads;
TEXTSponsored Display Campaign T00030: Campaign ID (duplicate)The unique identifier of the campaign. (duplicate)amazon_ads;
TEXTSponsored Display Campaign T00030: Campaign tacticCampaign tactic codeamazon_ads;
NUMERICSponsored Display Campaign T00030: ClicksTotal number of ad clicksamazon_ads;
NUMERICSponsored Display Campaign T00030: CostTotal cost of all ad clicksamazon_ads;
TEXTSponsored Display Campaign T00030: Cost TypeDetermines how the campaign will bid and charge. One of vCPM (cost per thousand viewable impressions) or CPC (cost per click).amazon_ads;
NUMERICSponsored Display Campaign T00030: CPCCost-per-click (CPC)amazon_ads;
PERCENTSponsored Display Campaign T00030: CTRClick-through rate (CTR)amazon_ads;
NUMERICSponsored Display Campaign T00030: Cumulative ReachTotal number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily.amazon_ads;
TEXTSponsored Display Campaign T00030: CurrencyThe currency code associated with the campaignamazon_ads;
NUMERICSponsored Display Campaign T00030: ImpressionsTotal number of ad impressionsamazon_ads;
PERCENTSponsored Display Campaign T00030: Total return on advertising spend (RoAS)Total return on advertising spend (14-day sales revenue divided by cost)amazon_ads;
NUMERICSponsored Display Campaign T00030: Spend (alias for Cost)Alias for Costamazon_ads;
NUMERICSponsored Display Campaign T00030: Total CostAlias for Costamazon_ads;
NUMERICSponsored Display Campaign T00030: VCTRClick-through rate for views (clicks divided by views)amazon_ads;
NUMERICSponsored Display Campaign T00030: Video Complete ViewsThe number of impressions where the video was viewed to 100%.amazon_ads;
NUMERICSponsored Display Campaign T00030: Video First Quartile ViewsThe number of impressions where the video was viewed to 25%.amazon_ads;
NUMERICSponsored Display Campaign T00030: Video Midpoint ViewsThe number of impressions where the video was viewed to 50%.amazon_ads;
NUMERICSponsored Display Campaign T00030: Video Third Quartile ViewsThe number of impressions where the video was viewed to 75%.amazon_ads;
NUMERICSponsored Display Campaign T00030: Video UnmutesThe number of impressions where a customer unmuted the video.amazon_ads;
NUMERICSponsored Display Campaign T00030: View Attributed Branded Searches (14 days)For Sponsored Display vCPM campaigns, this is the number of searches that included the name of your brand occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedBrandedSearches14d.amazon_ads;
NUMERICSponsored Display Campaign T00030: View Attributed Conversions (14 days)For Sponsored Display vCPM campaigns, the total number of attributed conversion events occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedConversions14d.amazon_ads;
NUMERICSponsored Display Campaign T00030: View Attributed Detail Page View (14 days)This metric is in beta. For Sponsored Display vCPM campaigns, the total number of attributed detail page views occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedDetailPageView14d.amazon_ads;
NUMERICSponsored Display Campaign T00030: View Attributed Orders New To Brand (14 days)For Sponsored Display vCPM campaigns, the number of first-time orders for brand products over a one-year lookback window. Not available for book vendors. For CPC campaigns, this value is equal to attributedOrdersNewToBrand14d.amazon_ads;
NUMERICSponsored Display Campaign T00030: View Attributed Sales (14 days)For Sponsored Display vCPM campaigns, the total value of sales occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedSales14d.amazon_ads;
NUMERICSponsored Display Campaign T00030: View Attributed Sales New To Brand (14 days)For Sponsored Display vCPM campaigns, the total value of new-to-brand sales occurring within 14 days of an ad click or view. Not available for book vendors. For CPC campaigns, this value is equal to attributedSalesNewToBrand14d.amazon_ads;
NUMERICSponsored Display Campaign T00030: View Attributed Units Ordered (14 days)For Sponsored Display vCPM campaigns, the total number of units ordered within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedUnitsOrdered14d.amazon_ads;
NUMERICSponsored Display Campaign T00030: View Attributed Units Ordered New To Brand (14 days)For Sponsored Display vCPM campaigns, the total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click or view. Not available for book vendors. For CPC campaigns, this value is equal to attributedUnitsOrderedNewToBrand14d.amazon_ads;
NUMERICSponsored Display Campaign T00030: View ImpressionsThe total number of viewable impressions. Only relevant for Sponsored Display vCPM campaigns.amazon_ads;
NUMERICSponsored Display Campaign T00030: TODOTODoamazon_ads;
NUMERICSponsored Products Campaign: Total advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)amazon_ads;
NUMERICSponsored Products Campaign: Ad Network ConversionsThe Ad Network Reported Conversions (alias for Attributed conversions for 1 day)amazon_ads;
NUMERICSponsored Products Campaign: Ad Network RevenueThe Ad Network Reported Revenue (alias for Attributed sales for 1 day)amazon_ads;
NUMERICSponsored Products Campaign: Attributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad clickamazon_ads;
NUMERICSponsored Products Campaign: Attributed conversions (1 day)Total number of attributed conversion events occurring within 24 hours of ad clickamazon_ads;
NUMERICSponsored Products Campaign: Attributed conversions (30 days)Total number of attributed conversion events occurring within 30 days of ad clickamazon_ads;
NUMERICSponsored Products Campaign: Attributed conversions (7 days)Total number of attributed conversion events occurring within 7 days of ad clickamazon_ads;
NUMERICSponsored Products Campaign: Attributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on adamazon_ads;
NUMERICSponsored Products Campaign: Attributed sales (1 day)Aggregate value of attributed sales occurring within 24 hours of click on adamazon_ads;
NUMERICSponsored Products Campaign: Attributed sales (30 days)Aggregate value of attributed sales occurring within 30 days of click on adamazon_ads;
NUMERICSponsored Products Campaign: Attributed sales (7 days)Aggregate value of attributed sales occurring within 7 days of click on adamazon_ads;
NUMERICSponsored Products Campaign: Attributed units ordered (14 days)Total number of attributed units ordered within 14 days of ad clickamazon_ads;
NUMERICSponsored Products Campaign: Attributed units ordered (1 day)Total number of attributed units ordered within 24 hours of ad clickamazon_ads;
NUMERICSponsored Products Campaign: Attributed units ordered (30 days)Total number of attributed units ordered within 30 days of ad clickamazon_ads;
NUMERICSponsored Products Campaign: Attributed units ordered (7 days)Total number of attributed units ordered within 7 days of ad clickamazon_ads;
TEXTSponsored Products Campaign: CampaignThe name of the campaignamazon_ads;
NUMERICSponsored Products Campaign: Campaign budgetTotal budget allotted to the campaignamazon_ads;
TEXTSponsored Products Campaign: Campaign statusThe current status of the campaignamazon_ads;
TEXTSponsored Products Campaign: Campaign bidding strategyCampaign bidding strategyamazon_ads;
NUMERICSponsored Products Campaign: Campaign daily budgetTotal daily budget for the campaignamazon_ads;
TEXTSponsored Products Campaign: Campaign ID (duplicate)The unique identifier of the campaign. (duplicate)amazon_ads;
TEXTSponsored Products Campaign: Campaign targeting typeCampaign targeting typeamazon_ads;
NUMERICSponsored Products Campaign: ClicksTotal number of ad clicksamazon_ads;
NUMERICSponsored Products Campaign: CostTotal cost of all ad clicksamazon_ads;
NUMERICSponsored Products Campaign: CPCCost-per-click (CPC)amazon_ads;
PERCENTSponsored Products Campaign: CTRClick-through rate (CTR)amazon_ads;
NUMERICSponsored Products Campaign: ImpressionsTotal number of ad impressionsamazon_ads;
PERCENTSponsored Products Campaign: Total return on advertising spend (RoAS)Total return on advertising spend (14-day sales revenue divided by cost)amazon_ads;
NUMERICSponsored Products Campaign: Spend (alias for Cost)Alias for Costamazon_ads;
NUMERICSponsored Products Campaign: Total CostAlias for Costamazon_ads;
amazon_fulfilled_shipments_data_general__amazon_order_idTEXTamazon-order-id (get_amazon_fulfilled_shipments_data_general)amazon-order-id (get_amazon_fulfilled_shipments_data_general) Amazon's; unique, displayable identifier for an order.; amazon_sp;
amazon_fulfilled_shipments_data_general__amazon_order_item_idTEXTamazon-order-item-id (get_amazon_fulfilled_shipments_data_general)amazon-order-item-id (get_amazon_fulfilled_shipments_data_general); Amazon's unique, displayable identifier for an item within the order.; amazon_sp;
amazon_fulfilled_shipments_data_general__bill_address_1TEXTbill-address-1 (get_amazon_fulfilled_shipments_data_general)bill-address-1 (get_amazon_fulfilled_shipments_data_general) The first; line of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__bill_address_2TEXTbill-address-2 (get_amazon_fulfilled_shipments_data_general)bill-address-2 (get_amazon_fulfilled_shipments_data_general) The; second line of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__bill_address_3TEXTbill-address-3 (get_amazon_fulfilled_shipments_data_general)bill-address-3 (get_amazon_fulfilled_shipments_data_general) The third; line of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__bill_cityCITYbill-city (get_amazon_fulfilled_shipments_data_general)bill-city (get_amazon_fulfilled_shipments_data_general) The city of a; standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__bill_countryCOUNTRYbill-country (get_amazon_fulfilled_shipments_data_general)bill-country (get_amazon_fulfilled_shipments_data_general) ISO 3166; standard two-letter country code.; amazon_sp;
amazon_fulfilled_shipments_data_general__bill_postal_codeTEXTbill-postal-code (get_amazon_fulfilled_shipments_data_general)bill-postal-code (get_amazon_fulfilled_shipments_data_general) The; postal (zip) code of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__bill_stateTEXTbill-state (get_amazon_fulfilled_shipments_data_general)bill-state (get_amazon_fulfilled_shipments_data_general) The state or; region of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__buyer_emailTEXTbuyer-email (get_amazon_fulfilled_shipments_data_general)buyer-email (get_amazon_fulfilled_shipments_data_general) The; encrypted email address of the buyer.; amazon_sp;
amazon_fulfilled_shipments_data_general__buyer_nameTEXTbuyer-name (get_amazon_fulfilled_shipments_data_general)buyer-name (get_amazon_fulfilled_shipments_data_general) The full name; of the buyer.; amazon_sp;
amazon_fulfilled_shipments_data_general__buyer_phone_numberTEXTbuyer-phone-number (get_amazon_fulfilled_shipments_data_general)buyer-phone-number (get_amazon_fulfilled_shipments_data_general) The; phone number of the buyer.; amazon_sp;
amazon_fulfilled_shipments_data_general__carrierTEXTcarrier (get_amazon_fulfilled_shipments_data_general)carrier (get_amazon_fulfilled_shipments_data_general) The name of the; carrier the package was shipped with.; amazon_sp;
amazon_fulfilled_shipments_data_general__currencyTEXTcurrency (get_amazon_fulfilled_shipments_data_general)currency (get_amazon_fulfilled_shipments_data_general) The currency; used for the purchase. Supported currencies include USD, CAD, GBP,; EUR, and JPY.; amazon_sp;
amazon_fulfilled_shipments_data_general__estimated_arrival_dateDATEestimated-arrival-date (get_amazon_fulfilled_shipments_data_general)estimated-arrival-date (get_amazon_fulfilled_shipments_data_general); The estimated date of delivery to the customer.; amazon_sp;
amazon_fulfilled_shipments_data_general__fulfillment_center_idTEXTfulfillment-center-id (get_amazon_fulfilled_shipments_data_general)fulfillment-center-id (get_amazon_fulfilled_shipments_data_general); The unique identifier from which fulfillment center the order was; shipped.; amazon_sp;
amazon_fulfilled_shipments_data_general__fulfillment_channelTEXTfulfillment-channel (get_amazon_fulfilled_shipments_data_general)fulfillment-channel (get_amazon_fulfilled_shipments_data_general); Indicates how the order was fulfilled, via Amazon (AFN) or Merchant; (MFN); amazon_sp;
amazon_fulfilled_shipments_data_general__gift_wrap_priceNUMERICgift-wrap-price (get_amazon_fulfilled_shipments_data_general)gift-wrap-price (get_amazon_fulfilled_shipments_data_general) The; amount that the buyer paid for gift wrap. Amount is aggregate of the; quantity, not unit price.; amazon_sp;
amazon_fulfilled_shipments_data_general__gift_wrap_taxNUMERICgift-wrap-tax (get_amazon_fulfilled_shipments_data_general)gift-wrap-tax (get_amazon_fulfilled_shipments_data_general) The amount; that the buyer paid for gift wrap tax. Amount is aggregate of the; quantity, not unit price.; amazon_sp;
amazon_fulfilled_shipments_data_general__item_priceNUMERICitem-price (get_amazon_fulfilled_shipments_data_general)item-price (get_amazon_fulfilled_shipments_data_general) The amount; that the buyer paid for the item. Amount is aggregate of the quantity,; not unit price.; amazon_sp;
amazon_fulfilled_shipments_data_general__item_promotion_discountNUMERICitem-promotion-discount (get_amazon_fulfilled_shipments_data_general)item-promotion-discount (get_amazon_fulfilled_shipments_data_general); Promotion discount applied to the order item.; amazon_sp;
amazon_fulfilled_shipments_data_general__item_taxNUMERICitem-tax (get_amazon_fulfilled_shipments_data_general)item-tax (get_amazon_fulfilled_shipments_data_general) The amount that; the buyer paid for item tax. Amount is aggregate of the quantity, not; unit price.; amazon_sp;
amazon_fulfilled_shipments_data_general__merchant_order_idTEXTmerchant-order-id (get_amazon_fulfilled_shipments_data_general)merchant-order-id (get_amazon_fulfilled_shipments_data_general) A; unique identifier optionally supplied for the order by the Merchant.; amazon_sp;
amazon_fulfilled_shipments_data_general__merchant_order_item_idTEXTmerchant-order-item-id (get_amazon_fulfilled_shipments_data_general)merchant-order-item-id (get_amazon_fulfilled_shipments_data_general) A; unique identifier for an item within the order.; amazon_sp;
amazon_fulfilled_shipments_data_general__payments_dateDATEpayments-date (get_amazon_fulfilled_shipments_data_general)payments-date (get_amazon_fulfilled_shipments_data_general) The date; the buyer's credit card was charged and order processing was; completed.; amazon_sp;
amazon_fulfilled_shipments_data_general__product_nameTEXTproduct-name (get_amazon_fulfilled_shipments_data_general)product-name (get_amazon_fulfilled_shipments_data_general) The short; title for the product, displayed in bold on the detail web page and in; the title bar of the browser window.; amazon_sp;
amazon_fulfilled_shipments_data_general__purchase_dateDATEpurchase-date (get_amazon_fulfilled_shipments_data_general)purchase-date (get_amazon_fulfilled_shipments_data_general) The date; the order was placed.; amazon_sp;
amazon_fulfilled_shipments_data_general__quantity_shippedNUMERICquantity-shipped (get_amazon_fulfilled_shipments_data_general)quantity-shipped (get_amazon_fulfilled_shipments_data_general) The; number of this item that were shipped.; amazon_sp;
amazon_fulfilled_shipments_data_general__recipient_nameTEXTrecipient-name (get_amazon_fulfilled_shipments_data_general)recipient-name (get_amazon_fulfilled_shipments_data_general) Name; field of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__reporting_dateDATEreporting-date (get_amazon_fulfilled_shipments_data_general)reporting-date (get_amazon_fulfilled_shipments_data_general) The date; the data for this report became available in the FBA data store.; amazon_sp;
amazon_fulfilled_shipments_data_general__sales_channelTEXTsales-channel (get_amazon_fulfilled_shipments_data_general)sales-channel (get_amazon_fulfilled_shipments_data_general) The source; of the order.; amazon_sp;
amazon_fulfilled_shipments_data_general__ship_address_1TEXTship-address-1 (get_amazon_fulfilled_shipments_data_general)ship-address-1 (get_amazon_fulfilled_shipments_data_general) The first; line of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__ship_address_2TEXTship-address-2 (get_amazon_fulfilled_shipments_data_general)ship-address-2 (get_amazon_fulfilled_shipments_data_general) The; second line of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__ship_address_3TEXTship-address-3 (get_amazon_fulfilled_shipments_data_general)ship-address-3 (get_amazon_fulfilled_shipments_data_general) The third; line of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__ship_cityCITYship-city (get_amazon_fulfilled_shipments_data_general)ship-city (get_amazon_fulfilled_shipments_data_general) The city of a; standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__ship_countryCOUNTRYship-country (get_amazon_fulfilled_shipments_data_general)ship-country (get_amazon_fulfilled_shipments_data_general) ISO 3166; standard two-letter country code.; amazon_sp;
amazon_fulfilled_shipments_data_general__ship_phone_numberTEXTship-phone-number (get_amazon_fulfilled_shipments_data_general)ship-phone-number (get_amazon_fulfilled_shipments_data_general) The; phone number associated with the ship-to address.; amazon_sp;
amazon_fulfilled_shipments_data_general__ship_postal_codeTEXTship-postal-code (get_amazon_fulfilled_shipments_data_general)ship-postal-code (get_amazon_fulfilled_shipments_data_general) The; postal (ZIP) code of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__ship_promotion_discountNUMERICship-promotion-discount (get_amazon_fulfilled_shipments_data_general)ship-promotion-discount (get_amazon_fulfilled_shipments_data_general); Promotion discount applied to shipping.; amazon_sp;
amazon_fulfilled_shipments_data_general__ship_service_levelTEXTship-service-level (get_amazon_fulfilled_shipments_data_general)ship-service-level (get_amazon_fulfilled_shipments_data_general) An; enumerated value that determines the type of fulfillment service that; the buyer expects the merchant to use (e.g., Standard v. Expedited); amazon_sp;
amazon_fulfilled_shipments_data_general__ship_stateTEXTship-state (get_amazon_fulfilled_shipments_data_general)ship-state (get_amazon_fulfilled_shipments_data_general) The state or; region of a standard address.; amazon_sp;
amazon_fulfilled_shipments_data_general__shipment_dateDATEshipment-date (get_amazon_fulfilled_shipments_data_general)shipment-date (get_amazon_fulfilled_shipments_data_general) The date; the shipment was completed (shipped) by the fulfillment center; amazon_sp;
amazon_fulfilled_shipments_data_general__shipment_idTEXTshipment-id (get_amazon_fulfilled_shipments_data_general)shipment-id (get_amazon_fulfilled_shipments_data_general) Encrypted; Amazon shipment id; amazon_sp;
amazon_fulfilled_shipments_data_general__shipment_item_idTEXTshipment-item-id (get_amazon_fulfilled_shipments_data_general)shipment-item-id (get_amazon_fulfilled_shipments_data_general); Encrypted Amazon shipment item id; amazon_sp;
amazon_fulfilled_shipments_data_general__shipping_priceNUMERICshipping-price (get_amazon_fulfilled_shipments_data_general)shipping-price (get_amazon_fulfilled_shipments_data_general) The; amount that the buyer paid for shipping. Amount is aggregate of the; quantity, not unit price.; amazon_sp;
amazon_fulfilled_shipments_data_general__shipping_taxNUMERICshipping-tax (get_amazon_fulfilled_shipments_data_general)shipping-tax (get_amazon_fulfilled_shipments_data_general) The amount; that the buyer paid for shipping tax. Amount is aggregate of the; quantity, not unit price.; amazon_sp;
amazon_fulfilled_shipments_data_general__skuTEXTsku (get_amazon_fulfilled_shipments_data_general)sku (get_amazon_fulfilled_shipments_data_general) A merchant-defined; unique identifier for a product.; amazon_sp;
amazon_fulfilled_shipments_data_general__tracking_numberTEXTtracking-number (get_amazon_fulfilled_shipments_data_general)tracking-number (get_amazon_fulfilled_shipments_data_general) The; carrier's tracking number for the package.; amazon_sp;
fba_estimated_fba_fees_txt_data__asinTEXTasin (get_fba_estimated_fba_fees_txt_data)asin (get_fba_estimated_fba_fees_txt_data) Amazon Standard; Identification Numbers (ASINs) are unique blocks of 10 letters or; numbers that identify products. ASINs are assigned by Amazon. You can; find the ASIN on the product detail page.; amazon_sp;
fba_estimated_fba_fees_txt_data__brandTEXTbrand (get_fba_estimated_fba_fees_txt_data)brand (get_fba_estimated_fba_fees_txt_data) The brand of your product; amazon_sp;
fba_estimated_fba_fees_txt_data__currencyTEXTcurrency (get_fba_estimated_fba_fees_txt_data)currency (get_fba_estimated_fba_fees_txt_data) The currency in which; the fee is calculated; amazon_sp;
fba_estimated_fba_fees_txt_data__estimated_fee_totalNUMERICestimated-fee-total (get_fba_estimated_fba_fees_txt_data)estimated-fee-total (get_fba_estimated_fba_fees_txt_data) The; estimated fulfillment and selling on Amazon fee; amazon_sp;
fba_estimated_fba_fees_txt_data__estimated_order_handling_fee_per_orderNUMERICestimated-order-handling-fee-per-order (get_fba_estimated_fba_fees_txt_data)estimated-order-handling-fee-per-order; (get_fba_estimated_fba_fees_txt_data) The estimated order handling fee; per order; amazon_sp;
fba_estimated_fba_fees_txt_data__estimated_pick_pack_fee_per_unitTEXTestimated-pick-pack-fee-per-unit (get_fba_estimated_fba_fees_txt_data)estimated-pick-pack-fee-per-unit (get_fba_estimated_fba_fees_txt_data); amazon_sp;
fba_estimated_fba_fees_txt_data__estimated_referral_fee_per_unitNUMERICestimated-referral-fee-per-unit (get_fba_estimated_fba_fees_txt_data)estimated-referral-fee-per-unit (get_fba_estimated_fba_fees_txt_data); The estimated selling on Amazon referral fee; amazon_sp;
fba_estimated_fba_fees_txt_data__estimated_variable_closing_feeNUMERICestimated-variable-closing-fee (get_fba_estimated_fba_fees_txt_data)estimated-variable-closing-fee (get_fba_estimated_fba_fees_txt_data); The estimated variable closing fee for your product; amazon_sp;
fba_estimated_fba_fees_txt_data__estimated_weight_handling_fee_per_unitNUMERICestimated-weight-handling-fee-per-unit (get_fba_estimated_fba_fees_txt_data)estimated-weight-handling-fee-per-unit; (get_fba_estimated_fba_fees_txt_data) The estimated weight handling; fee for your product based on the outbound shipping weight; amazon_sp;
fba_estimated_fba_fees_txt_data__expected_fulfillment_fee_per_unitNUMERICexpected-fulfillment-fee-per-unit (get_fba_estimated_fba_fees_txt_data)expected-fulfillment-fee-per-unit; (get_fba_estimated_fba_fees_txt_data); amazon_sp;
fba_estimated_fba_fees_txt_data__fnskuTEXTfnsku (get_fba_estimated_fba_fees_txt_data)fnsku (get_fba_estimated_fba_fees_txt_data) Unique identifier assigned; by Amazon to products stored in and fulfilled from an Amazon; fulfillment center; amazon_sp;
fba_estimated_fba_fees_txt_data__fulfilled_byTEXTfulfilled-by (get_fba_estimated_fba_fees_txt_data)fulfilled-by (get_fba_estimated_fba_fees_txt_data) The entity that; fulfilled the item; amazon_sp;
fba_estimated_fba_fees_txt_data__item_package_weightNUMERICitem-package-weight (get_fba_estimated_fba_fees_txt_data)item-package-weight (get_fba_estimated_fba_fees_txt_data)amazon_sp;
fba_estimated_fba_fees_txt_data__length_and_girthNUMERIClength-and-girth (get_fba_estimated_fba_fees_txt_data)length-and-girth (get_fba_estimated_fba_fees_txt_data) The longest; side of your product, including its packaging, plus the girth, a unit; measure, equivalent to 2 x (median side + shortest side); amazon_sp;
fba_estimated_fba_fees_txt_data__longest_sideNUMERIClongest-side (get_fba_estimated_fba_fees_txt_data)longest-side (get_fba_estimated_fba_fees_txt_data) Measurement of the; longest side of your product including its packaging; amazon_sp;
fba_estimated_fba_fees_txt_data__median_sideNUMERICmedian-side (get_fba_estimated_fba_fees_txt_data)median-side (get_fba_estimated_fba_fees_txt_data) Measurement of the; side that is neither the longest nor the shortest side of your product; including its packaging; amazon_sp;
fba_estimated_fba_fees_txt_data__product_groupTEXTproduct-group (get_fba_estimated_fba_fees_txt_data)product-group (get_fba_estimated_fba_fees_txt_data) The Amazon; department or category; amazon_sp;
fba_estimated_fba_fees_txt_data__product_nameTEXTproduct-name (get_fba_estimated_fba_fees_txt_data)product-name (get_fba_estimated_fba_fees_txt_data) The title of your; product; amazon_sp;
fba_estimated_fba_fees_txt_data__product_size_tierTEXTproduct-size-tier (get_fba_estimated_fba_fees_txt_data)product-size-tier (get_fba_estimated_fba_fees_txt_data) The size tier; assigned to your product by FBA based on its dimensions and weight; amazon_sp;
fba_estimated_fba_fees_txt_data__sales_priceNUMERICsales-price (get_fba_estimated_fba_fees_txt_data)sales-price (get_fba_estimated_fba_fees_txt_data) Your current; promotional price; amazon_sp;
fba_estimated_fba_fees_txt_data__shortest_sideNUMERICshortest-side (get_fba_estimated_fba_fees_txt_data)shortest-side (get_fba_estimated_fba_fees_txt_data) Measurement of the; shortest side of your product including its packaging; amazon_sp;
fba_estimated_fba_fees_txt_data__skuTEXTsku (get_fba_estimated_fba_fees_txt_data)sku (get_fba_estimated_fba_fees_txt_data) Stock Keeping Units (SKUs); are unique blocks of letters or numbers that identify your products.; SKUs are assigned by you as the seller.; amazon_sp;
fba_estimated_fba_fees_txt_data__unit_of_dimensionTEXTunit-of-dimension (get_fba_estimated_fba_fees_txt_data)unit-of-dimension (get_fba_estimated_fba_fees_txt_data)amazon_sp;
fba_estimated_fba_fees_txt_data__unit_of_weightTEXTunit-of-weight (get_fba_estimated_fba_fees_txt_data)unit-of-weight (get_fba_estimated_fba_fees_txt_data) The unit of; weight used in weight measurement; amazon_sp;
fba_estimated_fba_fees_txt_data__your_priceNUMERICyour-price (get_fba_estimated_fba_fees_txt_data)your-price (get_fba_estimated_fba_fees_txt_data) Your current selling; price; amazon_sp;
fba_fulfillment_customer_returns_data__asinTEXTasin (get_fba_fulfillment_customer_returns_data)asin (get_fba_fulfillment_customer_returns_data) Amazon standard item; number; amazon_sp;
fba_fulfillment_customer_returns_data__customer_commentsTEXTcustomer-comments (get_fba_fulfillment_customer_returns_data)customer-comments (get_fba_fulfillment_customer_returns_data) When; available, comments submitted by customers regarding the reason for; the return are provided.; amazon_sp;
fba_fulfillment_customer_returns_data__detailed_dispositionTEXTdetailed-disposition (get_fba_fulfillment_customer_returns_data)detailed-disposition (get_fba_fulfillment_customer_returns_data); Condition of the returned item: see Condition Codes below for; explanation; amazon_sp;
fba_fulfillment_customer_returns_data__fnskuTEXTfnsku (get_fba_fulfillment_customer_returns_data)fnsku (get_fba_fulfillment_customer_returns_data) Fulfillment network; SKU; amazon_sp;
fba_fulfillment_customer_returns_data__fulfillment_center_idTEXTfulfillment-center-id (get_fba_fulfillment_customer_returns_data)fulfillment-center-id (get_fba_fulfillment_customer_returns_data); Fulfillment center where the returned merchandise was processed; amazon_sp;
fba_fulfillment_customer_returns_data__license_plate_numberTEXTlicense-plate-number (get_fba_fulfillment_customer_returns_data)license-plate-number (get_fba_fulfillment_customer_returns_data); amazon_sp;
fba_fulfillment_customer_returns_data__order_idTEXTorder-id (get_fba_fulfillment_customer_returns_data)order-id (get_fba_fulfillment_customer_returns_data)amazon_sp;
fba_fulfillment_customer_returns_data__product_nameTEXTproduct-name (get_fba_fulfillment_customer_returns_data)product-name (get_fba_fulfillment_customer_returns_data) The name of; the product as it appears on Amazon; amazon_sp;
fba_fulfillment_customer_returns_data__quantityNUMERICquantity (get_fba_fulfillment_customer_returns_data)quantity (get_fba_fulfillment_customer_returns_data) Number of units; of this item returned; amazon_sp;
fba_fulfillment_customer_returns_data__reasonTEXTreason (get_fba_fulfillment_customer_returns_data)reason (get_fba_fulfillment_customer_returns_data) A short description; of reason for return as indicated by the customer.; See Customer Reason below for explanation; amazon_sp;
fba_fulfillment_customer_returns_data__return_dateDATEreturn-date (get_fba_fulfillment_customer_returns_data)return-date (get_fba_fulfillment_customer_returns_data) Date returned; merchandise was processed at the fulfillment center.; DD-MM-YYYY.; amazon_sp;
fba_fulfillment_customer_returns_data__skuTEXTsku (get_fba_fulfillment_customer_returns_data)sku (get_fba_fulfillment_customer_returns_data) Seller's item; identifier; amazon_sp;
fba_fulfillment_customer_returns_data__statusTEXTstatus (get_fba_fulfillment_customer_returns_data)status (get_fba_fulfillment_customer_returns_data) A short description; of the status of the customer return. Please see; Return Status below for explanation.; amazon_sp;
fba_fulfillment_inventory_health_data__asinTEXTasin (get_fba_inventory_planning_data)asin (get_fba_inventory_planning_data) Unique blocks of 10 letters or; numbers that Amazon assigns to the products that are sold through; Amazon; amazon_sp;
fba_fulfillment_inventory_health_data__asin_limitNUMERICasin-limit (get_fba_inventory_planning_data)asin-limit (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__conditionTEXTcondition (get_fba_inventory_planning_data)condition (get_fba_inventory_planning_data) The condition of the unit; (for example, new or used); amazon_sp;
fba_fulfillment_inventory_health_data__currencyTEXTcurrency (get_fba_inventory_planning_data)currency (get_fba_inventory_planning_data) The currency for the; estimated long-term storage fee charge; amazon_sp;
fba_fulfillment_inventory_health_data__fnskuTEXTfnsku (get_fba_inventory_planning_data)fnsku (get_fba_inventory_planning_data) Unique blocks of letters and; numbers that Amazon assigns to products that are stored in and; fulfilled from an Amazon fulfillment center; amazon_sp;
fba_fulfillment_inventory_health_data__in_bound_quantityNUMERICin-bound-quantity (get_fba_inventory_planning_data)in-bound-quantity (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__inbound_recommend_quantityNUMERICinbound-recommend-quantity (get_fba_inventory_planning_data)inbound-recommend-quantity (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__inv_age_0_to_90_daysNUMERICinv-age-0-to-90-days (get_fba_inventory_planning_data)inv-age-0-to-90-days (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__inv_age_181_to_270_daysNUMERICinv-age-181-to-270-days (get_fba_inventory_planning_data)inv-age-181-to-270-days (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__inv_age_271_to_365_daysNUMERICinv-age-271-to-365-days (get_fba_inventory_planning_data)inv-age-271-to-365-days (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__inv_age_365_plus_daysNUMERICinv-age-365-plus-days (get_fba_inventory_planning_data)inv-age-365-plus-days (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__inv_age_91_to_180_daysNUMERICinv-age-91-to-180-days (get_fba_inventory_planning_data)inv-age-91-to-180-days (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__is_hazmatTEXTis-hazmat (get_fba_inventory_planning_data)is-hazmat (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__lowest_afn_new_priceNUMERIClowest-afn-new-price (get_fba_inventory_planning_data)lowest-afn-new-price (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__lowest_afn_used_priceNUMERIClowest-afn-used-price (get_fba_inventory_planning_data)lowest-afn-used-price (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__lowest_mfn_new_priceNUMERIClowest-mfn-new-price (get_fba_inventory_planning_data)lowest-mfn-new-price (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__lowest_mfn_used_priceNUMERIClowest-mfn-used-price (get_fba_inventory_planning_data)lowest-mfn-used-price (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__num_afn_new_sellersNUMERICnum-afn-new-sellers (get_fba_inventory_planning_data)num-afn-new-sellers (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__num_afn_used_sellersNUMERICnum-afn-used-sellers (get_fba_inventory_planning_data)num-afn-used-sellers (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__per_unit_volumeNUMERICper-unit-volume (get_fba_inventory_planning_data)per-unit-volume (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__product_groupTEXTproduct-group (get_fba_inventory_planning_data)product-group (get_fba_inventory_planning_data) Distinct product; grouping distinguishing products like books, from watches or video; games; amazon_sp;
fba_fulfillment_inventory_health_data__product_nameTEXTproduct-name (get_fba_inventory_planning_data)product-name (get_fba_inventory_planning_data) The name of your; product; amazon_sp;
fba_fulfillment_inventory_health_data__projected_ltsf_12_moNUMERICprojected-ltsf-12-mo (get_fba_inventory_planning_data)projected-ltsf-12-mo (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__projected_ltsf_6_moNUMERICprojected-ltsf-6-mo (get_fba_inventory_planning_data)projected-ltsf-6-mo (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__qty_in_long_term_storage_programNUMERICqty-in-long-term-storage-program (get_fba_inventory_planning_data)qty-in-long-term-storage-program (get_fba_inventory_planning_data); amazon_sp;
fba_fulfillment_inventory_health_data__qty_to_be_charged_ltsf_12_moNUMERICqty-to-be-charged-ltsf-12-mo (get_fba_inventory_planning_data)qty-to-be-charged-ltsf-12-mo (get_fba_inventory_planning_data); amazon_sp;
fba_fulfillment_inventory_health_data__qty_to_be_charged_ltsf_6_moNUMERICqty-to-be-charged-ltsf-6-mo (get_fba_inventory_planning_data)qty-to-be-charged-ltsf-6-mo (get_fba_inventory_planning_data); amazon_sp;
fba_fulfillment_inventory_health_data__qty_with_removals_in_progressTEXTqty-with-removals-in-progress (get_fba_inventory_planning_data)qty-with-removals-in-progress (get_fba_inventory_planning_data); amazon_sp;
fba_fulfillment_inventory_health_data__sales_priceNUMERICsales-price (get_fba_inventory_planning_data)sales-price (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__sales_rankNUMERICsales-rank (get_fba_inventory_planning_data)sales-rank (get_fba_inventory_planning_data) The current rank for your; product. The change in sales rank value is the plus or minus change in; the past 7 days.; amazon_sp;
fba_fulfillment_inventory_health_data__sellable_quantityNUMERICsellable-quantity (get_fba_inventory_planning_data)sellable-quantity (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__skuTEXTsku (get_fba_inventory_planning_data)sku (get_fba_inventory_planning_data) Unique blocks of letters and; numbers that you assign to the products that you are selling; amazon_sp;
fba_fulfillment_inventory_health_data__snapshot_dateDATEsnapshot-date (get_fba_inventory_planning_data)snapshot-date (get_fba_inventory_planning_data) The date the report; was generated; amazon_sp;
fba_fulfillment_inventory_health_data__total_quantityNUMERICtotal-quantity (get_fba_inventory_planning_data)total-quantity (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__units_shipped_last_180_daysNUMERICunits-shipped-last-180-days (get_fba_inventory_planning_data)units-shipped-last-180-days (get_fba_inventory_planning_data); amazon_sp;
fba_fulfillment_inventory_health_data__units_shipped_last_24_hrsNUMERICunits-shipped-last-24-hrs (get_fba_inventory_planning_data)units-shipped-last-24-hrs (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__units_shipped_last_30_daysNUMERICunits-shipped-last-30-days (get_fba_inventory_planning_data)units-shipped-last-30-days (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__units_shipped_last_365_daysNUMERICunits-shipped-last-365-days (get_fba_inventory_planning_data)units-shipped-last-365-days (get_fba_inventory_planning_data); amazon_sp;
fba_fulfillment_inventory_health_data__units_shipped_last_7_daysNUMERICunits-shipped-last-7-days (get_fba_inventory_planning_data)units-shipped-last-7-days (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__units_shipped_last_90_daysNUMERICunits-shipped-last-90-days (get_fba_inventory_planning_data)units-shipped-last-90-days (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__unsellable_quantityNUMERICunsellable-quantity (get_fba_inventory_planning_data)unsellable-quantity (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__weeks_of_cover_t180TEXTweeks-of-cover-t180 (get_fba_inventory_planning_data)weeks-of-cover-t180 (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__weeks_of_cover_t30TEXTweeks-of-cover-t30 (get_fba_inventory_planning_data)weeks-of-cover-t30 (get_fba_inventory_planning_data) Your historical; trailing 30-day on-hand inventory average divided by your units sold; over the same time period divided by 4 weeks. If you sold 400 units of; a given item in the last 30 days (4 weeks) and had 100 sellable units; in fulfillment centers, your weeks of cover last 30 days would be 1.; amazon_sp;
fba_fulfillment_inventory_health_data__weeks_of_cover_t365TEXTweeks-of-cover-t365 (get_fba_inventory_planning_data)weeks-of-cover-t365 (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__weeks_of_cover_t7TEXTweeks-of-cover-t7 (get_fba_inventory_planning_data)weeks-of-cover-t7 (get_fba_inventory_planning_data)amazon_sp;
fba_fulfillment_inventory_health_data__weeks_of_cover_t90TEXTweeks-of-cover-t90 (get_fba_inventory_planning_data)weeks-of-cover-t90 (get_fba_inventory_planning_data) Your historical; trailing 90-day on-hand inventory average divided by your units sold; over the same time period divided by 12 weeks. If you sold 400 units; of a given item in the last 90 days (12 weeks) and had an average of; 10 sellable units in fulfillment centers, your weeks of cover last 90; days would be 3.33.; amazon_sp;
fba_fulfillment_inventory_health_data__your_priceNUMERICyour-price (get_fba_inventory_planning_data)your-price (get_fba_inventory_planning_data) Your listed price; amazon_sp;
fba_inventory_planning_data__alertTEXTalert (get_fba_inventory_planning_data)alert (get_fba_inventory_planning_data) This is displayed when an item; has a low-traffic or low-conversion alert. Low traffic indicates; that a low number of potential buyers have seen the listing. Low; conversion indicates that potential buyers are viewing the listing but; aren’t following through to buy the product.; amazon_sp;
fba_inventory_planning_data__availableNUMERICavailable (get_fba_inventory_planning_data)available (get_fba_inventory_planning_data) Available (sellable; inventory) quantity; amazon_sp;
fba_inventory_planning_data__days_of_supplyNUMERICdays-of-supply (get_fba_inventory_planning_data)days-of-supply (get_fba_inventory_planning_data) The estimated number; of days that your current inventory supply will last based on the; projected demand for your product; amazon_sp;
NUMERICestimated-cost-savings-of-recommended-actions (get_fba_inventory_planning_data)estimated-cost-savings-of-recommended-actions; (get_fba_inventory_planning_data) Estimated cost savings between; taking the recommended action versus the storage fees you would incur; on that inventory by taking no action; amazon_sp;
fba_inventory_planning_data__estimated_excess_quantityNUMERICestimated-excess-quantity (get_fba_inventory_planning_data)estimated-excess-quantity (get_fba_inventory_planning_data) Estimated; excess units are overstocked units based on your current sales; velocity and customer demand forecast. It’s costing you more to keep; these units on hand and pay storage fees than to reduce the number of; units through a price reduction or removal.; amazon_sp;
fba_inventory_planning_data__estimated_ltsf_next_chargeTEXTestimated-ltsf-next-charge (get_fba_inventory_planning_data)estimated-ltsf-next-charge (get_fba_inventory_planning_data)amazon_sp;
fba_inventory_planning_data__estimated_storage_cost_next_monthNUMERICestimated-storage-cost-next-month (get_fba_inventory_planning_data)estimated-storage-cost-next-month (get_fba_inventory_planning_data); Estimated storage fees (monthly storage + long-term storage) that you; would incur 30 days from today, based on your current sales rate.; Note: Inventory costs are based on quantities in the latest daily; snapshot and may differ from your actual inventory quantities.; amazon_sp;
fba_inventory_planning_data__featuredoffer_priceNUMERICfeaturedoffer-price (get_fba_inventory_planning_data)featuredoffer-price (get_fba_inventory_planning_data) Offer displayed; on a product detail page with an Add to Cart button; amazon_sp;
fba_inventory_planning_data__healthy_inventory_levelNUMERIChealthy-inventory-level (get_fba_inventory_planning_data)healthy-inventory-level (get_fba_inventory_planning_data) Quantity of; inventory that is not considered excess based on product demand and; your costs. Our recommendations are based on helping you reach this; level of inventory.; amazon_sp;
fba_inventory_planning_data__inbound_quantityNUMERICinbound-quantity (get_fba_inventory_planning_data)inbound-quantity (get_fba_inventory_planning_data) Inbound quantity =; inbound-working + inbound-shipped + inbound receiving; amazon_sp;
fba_inventory_planning_data__inbound_receivedNUMERICinbound-received (get_fba_inventory_planning_data)inbound-received (get_fba_inventory_planning_data) Shipments in; receiving status; amazon_sp;
fba_inventory_planning_data__inbound_shippedNUMERICinbound-shipped (get_fba_inventory_planning_data)inbound-shipped (get_fba_inventory_planning_data) Shipments in shipped; status; amazon_sp;
fba_inventory_planning_data__inbound_workingNUMERICinbound-working (get_fba_inventory_planning_data)inbound-working (get_fba_inventory_planning_data) Shipments in working; status; amazon_sp;
fba_inventory_planning_data__inv_age_0_to_30_daysTEXTinv-age-0-to-30-days (get_fba_inventory_planning_data)inv-age-0-to-30-days (get_fba_inventory_planning_data)amazon_sp;
fba_inventory_planning_data__inv_age_181_to_330_daysTEXTinv-age-181-to-330-days (get_fba_inventory_planning_data)inv-age-181-to-330-days (get_fba_inventory_planning_data)amazon_sp;
fba_inventory_planning_data__inv_age_31_to_60_daysTEXTinv-age-31-to-60-days (get_fba_inventory_planning_data)inv-age-31-to-60-days (get_fba_inventory_planning_data)amazon_sp;
fba_inventory_planning_data__inv_age_331_to_365_daysTEXTinv-age-331-to-365-days (get_fba_inventory_planning_data)inv-age-331-to-365-days (get_fba_inventory_planning_data)amazon_sp;
fba_inventory_planning_data__inv_age_61_to_90_daysTEXTinv-age-61-to-90-days (get_fba_inventory_planning_data)inv-age-61-to-90-days (get_fba_inventory_planning_data)amazon_sp;
fba_inventory_planning_data__item_volumeNUMERICitem-volume (get_fba_inventory_planning_data)item-volume (get_fba_inventory_planning_data) The volume of the item,; which is calculated by multiplying the longest side, median side, and; shortest side together. These measurements generally correspond to the; length, width, and height of the item.; amazon_sp;
fba_inventory_planning_data__lowest_price_new_plus_shippingTEXTlowest-price-new-plus-shipping (get_fba_inventory_planning_data)lowest-price-new-plus-shipping (get_fba_inventory_planning_data); amazon_sp;
fba_inventory_planning_data__lowest_price_usedTEXTlowest-price-used (get_fba_inventory_planning_data)lowest-price-used (get_fba_inventory_planning_data)amazon_sp;
fba_inventory_planning_data__marketplaceTEXTmarketplace (get_fba_inventory_planning_data)marketplace (get_fba_inventory_planning_data) The Amazon store where; the product is located; amazon_sp;
fba_inventory_planning_data__no_sale_last_6_monthsNUMERICno-sale-last-6-months (get_fba_inventory_planning_data)no-sale-last-6-months (get_fba_inventory_planning_data) Inventory that; has not sold in six or more consecutive months and that have been in; fulfillment centers for more than 180 days. These units will be; automatically removed during the next removal cycle if you are opted; in to automated fulfillable inventory removals.; amazon_sp;
fba_inventory_planning_data__pending_removal_quantityNUMERICpending-removal-quantity (get_fba_inventory_planning_data)pending-removal-quantity (get_fba_inventory_planning_data) The number; of units that you have asked to be returned to you or disposed of; amazon_sp;
fba_inventory_planning_data__projected_ltsf_9_moTEXTprojected-ltsf-9-mo (get_fba_inventory_planning_data)projected-ltsf-9-mo (get_fba_inventory_planning_data)amazon_sp;
fba_inventory_planning_data__qty_to_be_charged_ltsf_9_moTEXTqty-to-be-charged-ltsf-9-mo (get_fba_inventory_planning_data)qty-to-be-charged-ltsf-9-mo (get_fba_inventory_planning_data); amazon_sp;
TEXTrecommended-action (get_fba_inventory_planning_data)recommended-action (get_fba_inventory_planning_data) The action; recommended for your inventory. Recommendations are based on your; current customer demand and on whether it would cost you less to take; an action than to do nothing.; amazon_sp;
NUMERICrecommended-removal-quantity (get_fba_inventory_planning_data)recommended-removal-quantity (get_fba_inventory_planning_data); Estimated number of units that would likely benefit from removal; instead of being charged storage fees; amazon_sp;
NUMERICrecommended-sale-duration-days (get_fba_inventory_planning_data)recommended-sale-duration-days (get_fba_inventory_planning_data) If a; sale is recommended, this is the estimated sale duration in days that; would likely help you sell through your excess inventory.; amazon_sp;
NUMERICrecommended-sales-price (get_fba_inventory_planning_data)recommended-sales-price (get_fba_inventory_planning_data) Sales price; recommended to help you sell through your inventory based on your; current inventory settings. This value may be different from the; lowest price or Featured Offer price. We recommend that you keep your; product at this price until you have sold through your excess; inventory.; amazon_sp;
fba_inventory_planning_data__sales_shipped_last_30_daysNUMERICsales-shipped-last-30-days (get_fba_inventory_planning_data)sales-shipped-last-30-days (get_fba_inventory_planning_data) Shipped-; unit sales in the last 30 days; amazon_sp;
fba_inventory_planning_data__sales_shipped_last_60_daysNUMERICsales-shipped-last-60-days (get_fba_inventory_planning_data)sales-shipped-last-60-days (get_fba_inventory_planning_data) Shipped-; unit sales in the last 60 days; amazon_sp;
fba_inventory_planning_data__sales_shipped_last_7_daysNUMERICsales-shipped-last-7-days (get_fba_inventory_planning_data)sales-shipped-last-7-days (get_fba_inventory_planning_data) Shipped-; unit sales in the last 7 days; amazon_sp;
fba_inventory_planning_data__sales_shipped_last_90_daysNUMERICsales-shipped-last-90-days (get_fba_inventory_planning_data)sales-shipped-last-90-days (get_fba_inventory_planning_data) Shipped-; unit sales in the last 90 days; amazon_sp;
fba_inventory_planning_data__sell_throughNUMERICsell-through (get_fba_inventory_planning_data)sell-through (get_fba_inventory_planning_data) The rate at which your; units sold and shipped over the past 90 days divided by the average; inventory available at fulfillment centers during that time. Tracking; your sell-through rate can help you determine whether you need to take; action to improve traffic or conversion for your products.; amazon_sp;
fba_inventory_planning_data__storage_typeTEXTstorage-type (get_fba_inventory_planning_data)storage-type (get_fba_inventory_planning_data) Storage-type category; of the product for which storage limits are set. Note: Standard size; includes small and standard types.; amazon_sp;
fba_inventory_planning_data__storage_volumeNUMERICstorage-volume (get_fba_inventory_planning_data)storage-volume (get_fba_inventory_planning_data) Storage volume is the; total usage for this product in our fulfillment centers minus; inventory that is pending removal; amazon_sp;
fba_inventory_planning_data__units_shipped_t30NUMERICunits-shipped-t30 (get_fba_inventory_planning_data)units-shipped-t30 (get_fba_inventory_planning_data) Units shipped in; the last 30 days; amazon_sp;
fba_inventory_planning_data__units_shipped_t60NUMERICunits-shipped-t60 (get_fba_inventory_planning_data)units-shipped-t60 (get_fba_inventory_planning_data) Units shipped in; the last 60 days; amazon_sp;
fba_inventory_planning_data__units_shipped_t7NUMERICunits-shipped-t7 (get_fba_inventory_planning_data)units-shipped-t7 (get_fba_inventory_planning_data) Units shipped in; the last 7 days; amazon_sp;
fba_inventory_planning_data__units_shipped_t90NUMERICunits-shipped-t90 (get_fba_inventory_planning_data)units-shipped-t90 (get_fba_inventory_planning_data) Units shipped in; the last 90 days; amazon_sp;
fba_inventory_planning_data__volume_unit_measurementTEXTvolume-unit-measurement (get_fba_inventory_planning_data)volume-unit-measurement (get_fba_inventory_planning_data) Unit of; measurement for the volume of the item; amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_fulfillable_quantityNUMERICafn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data)afn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data) The; number of units you have for a SKU in Amazon fulfillment centers; that can be picked, packed, and shipped.; amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_future_supply_buyableNUMERICafn-future-supply-buyable (get_fba_myi_unsuppressed_inventory_data)afn-future-supply-buyable (get_fba_myi_unsuppressed_inventory_data); The number of units available for customers to find and buy while; inventory is on its way to an Amazon fulfillment center through In-; Stock Head Start.; amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_inbound_receiving_quantityNUMERICafn-inbound-receiving-quantity (get_fba_myi_unsuppressed_inventory_data)afn-inbound-receiving-quantity; (get_fba_myi_unsuppressed_inventory_data) The number of units you have; for a SKU that have not yet been received at; an Amazon fulfillment center for processing, but are part of an; inbound shipment with some units that have; already been received and processed.; amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_inbound_shipped_quantityNUMERICafn-inbound-shipped-quantity (get_fba_myi_unsuppressed_inventory_data)afn-inbound-shipped-quantity (get_fba_myi_unsuppressed_inventory_data); The number of units you have for a SKU in an inbound shipment that you; have notified Amazon about and provided a tracking number.; amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_inbound_working_quantityNUMERICafn-inbound-working-quantity (get_fba_myi_unsuppressed_inventory_data)afn-inbound-working-quantity (get_fba_myi_unsuppressed_inventory_data); The number of units you have for a SKU in an inbound shipment that you; have notified Amazon about.; amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_listing_existsTEXTafn-listing-exists (get_fba_myi_unsuppressed_inventory_data)afn-listing-exists (get_fba_myi_unsuppressed_inventory_data) "Yes"; indicates that the item is listed for Fulfillment by; Amazon.; amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_researching_quantityNUMERICafn-researching-quantity (get_fba_myi_unsuppressed_inventory_data)afn-researching-quantity (get_fba_myi_unsuppressed_inventory_data); amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_reserved_future_supplyNUMERICafn-reserved-future-supply (get_fba_myi_unsuppressed_inventory_data)afn-reserved-future-supply (get_fba_myi_unsuppressed_inventory_data); The number of units that customers have purchased while inventory is; on its way to an Amazon fulfillment center; through In-Stock Head Start.; amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_reserved_quantityNUMERICafn-reserved-quantity (get_fba_myi_unsuppressed_inventory_data)afn-reserved-quantity (get_fba_myi_unsuppressed_inventory_data) The; number of units you have for a SKU in Amazon fulfillment centers; that are currently being picked, packed, and shipped or are sidelined; for measurement, sampling, or other internal; processes.; amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_total_quantityNUMERICafn-total-quantity (get_fba_myi_unsuppressed_inventory_data)afn-total-quantity (get_fba_myi_unsuppressed_inventory_data) The total; number of units you have for a SKU in an inbound shipment or; in Amazon fulfillment centers: (afn-total-quantity) =; (afn-warehouse-quantity) + (afn-inbound-working-quantity) +; (afn-inbound-shipped-quantity) + (afn-inbound-receiving-quantity); amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_unsellable_quantityNUMERICafn-unsellable-quantity (get_fba_myi_unsuppressed_inventory_data)afn-unsellable-quantity (get_fba_myi_unsuppressed_inventory_data) The; number of units you have for a SKU in Amazon fulfillment centers in; unsellable condition.; amazon_sp;
fba_myi_unsuppressed_inventory_data__afn_warehouse_quantityNUMERICafn-warehouse-quantity (get_fba_myi_unsuppressed_inventory_data)afn-warehouse-quantity (get_fba_myi_unsuppressed_inventory_data) The; number of units you have for an SKU in Amazon fulfillment centers; that have been processed: (afn-warehouse-quantity) =; (afn-fulfillable-quantity) + (afn-unsellable-quantity) +; (afn-reserved-quantity).; amazon_sp;
fba_myi_unsuppressed_inventory_data__asinTEXTasin (get_fba_myi_unsuppressed_inventory_data)asin (get_fba_myi_unsuppressed_inventory_data) Amazon Standard; Identification Numbers (ASINs) are unique blocks of 10; letters or numbers that identify items. ASINs are assigned by Amazon.; You can find the ASIN on the product detail; page.; amazon_sp;
fba_myi_unsuppressed_inventory_data__conditionTEXTcondition (get_fba_myi_unsuppressed_inventory_data)condition (get_fba_myi_unsuppressed_inventory_data) The condition of; your product.; amazon_sp;
fba_myi_unsuppressed_inventory_data__fnskuTEXTfnsku (get_fba_myi_unsuppressed_inventory_data)fnsku (get_fba_myi_unsuppressed_inventory_data) Fulfillment Network; Stock Keeping Units (FNSKUs) are unique identifiers; assigned by Amazon to products stored in and fulfilled from Amazon; fulfillment centers.; amazon_sp;
fba_myi_unsuppressed_inventory_data__mfn_fulfillable_quantityTEXTmfn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data)mfn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data) The; quantity in your fulfillment network that can be picked, packed, and; shipped.; amazon_sp;
fba_myi_unsuppressed_inventory_data__mfn_listing_existsTEXTmfn-listing-exists (get_fba_myi_unsuppressed_inventory_data)mfn-listing-exists (get_fba_myi_unsuppressed_inventory_data) "Yes"; indicates that the product is listed for fulfillment by you as the; seller.; amazon_sp;
fba_myi_unsuppressed_inventory_data__per_unit_volumeNUMERICper-unit-volume (get_fba_myi_unsuppressed_inventory_data)per-unit-volume (get_fba_myi_unsuppressed_inventory_data) The volume; in cubic feet of one unit (to the nearest; 1/100 of an inch).; amazon_sp;
fba_myi_unsuppressed_inventory_data__product_nameTEXTproduct-name (get_fba_myi_unsuppressed_inventory_data)product-name (get_fba_myi_unsuppressed_inventory_data) The title of; your product.; amazon_sp;
fba_myi_unsuppressed_inventory_data__skuTEXTsku (get_fba_myi_unsuppressed_inventory_data)sku (get_fba_myi_unsuppressed_inventory_data) Stock Keeping Units; (SKUs) are unique blocks of letters or numbers that; identify your products.; amazon_sp;
fba_myi_unsuppressed_inventory_data__your_priceNUMERICyour-price (get_fba_myi_unsuppressed_inventory_data)your-price (get_fba_myi_unsuppressed_inventory_data) Your current; selling price.; amazon_sp;
fba_reimbursements_data__amazon_order_idTEXTamazon-order-id (get_fba_reimbursements_data)amazon-order-id (get_fba_reimbursements_data) The unique identifier; assigned to the customer order. This field is; empty if the reimbursement is not associated with an order.; amazon_sp;
fba_reimbursements_data__amount_per_unitNUMERICamount-per-unit (get_fba_reimbursements_data)amount-per-unit (get_fba_reimbursements_data) The per-unit; reimbursement amount for this line item.; amazon_sp;
fba_reimbursements_data__amount_totalNUMERICamount-total (get_fba_reimbursements_data)amount-total (get_fba_reimbursements_data) The total amount of the; cash reimbursement for this line item.; amazon_sp;
fba_reimbursements_data__approval_dateDATEapproval-date (get_fba_reimbursements_data)approval-date (get_fba_reimbursements_data) The date the reimbursement; was approved.; amazon_sp;
fba_reimbursements_data__asinTEXTasin (get_fba_reimbursements_data)asin (get_fba_reimbursements_data) An ASIN (Amazon Standard; Identification Numbers) is a unique identifier; assigned by Amazon to products in the Amazon product catalog. The ASIN; can be found on the product detail page.; amazon_sp;
fba_reimbursements_data__case_idTEXTcase-id (get_fba_reimbursements_data)case-id (get_fba_reimbursements_data) The unique identifier assigned; to the case when you request a reimbursement.; amazon_sp;
fba_reimbursements_data__conditionTEXTcondition (get_fba_reimbursements_data)condition (get_fba_reimbursements_data) The condition of your item; (for example, New).; amazon_sp;
fba_reimbursements_data__currency_unitTEXTcurrency-unit (get_fba_reimbursements_data)currency-unit (get_fba_reimbursements_data) The currency for the; applicable marketplace.; amazon_sp;
fba_reimbursements_data__fnskuTEXTfnsku (get_fba_reimbursements_data)fnsku (get_fba_reimbursements_data) The fulfillment network SKU (stock; keeping unit) is the unique identifier; Fulfillment by Amazon assigned to your product.; amazon_sp;
fba_reimbursements_data__original_reimbursement_idTEXToriginal-reimbursement-id (get_fba_reimbursements_data)original-reimbursement-id (get_fba_reimbursements_data)amazon_sp;
fba_reimbursements_data__original_reimbursement_typeTEXToriginal-reimbursement-type (get_fba_reimbursements_data)original-reimbursement-type (get_fba_reimbursements_data)amazon_sp;
fba_reimbursements_data__product_nameTEXTproduct-name (get_fba_reimbursements_data)product-name (get_fba_reimbursements_data) The name of your product.; amazon_sp;
fba_reimbursements_data__quantity_reimbursed_cashNUMERICquantity-reimbursed-cash (get_fba_reimbursements_data)quantity-reimbursed-cash (get_fba_reimbursements_data) The total; number of units reimbursed with cash.; amazon_sp;
fba_reimbursements_data__quantity_reimbursed_inventoryNUMERICquantity-reimbursed-inventory (get_fba_reimbursements_data)quantity-reimbursed-inventory (get_fba_reimbursements_data) The number; of units reimbursed with inventory.; amazon_sp;
fba_reimbursements_data__quantity_reimbursed_totalNUMERICquantity-reimbursed-total (get_fba_reimbursements_data)quantity-reimbursed-total (get_fba_reimbursements_data) The total; number of units reimbursed with either cash or inventory; (Quantity Reimbursed [Cash] + Quantity Reimbursed [Inventory]).; amazon_sp;
fba_reimbursements_data__reasonTEXTreason (get_fba_reimbursements_data)reason (get_fba_reimbursements_data) The reason for the reimbursement; (for example, Damaged: Warehouse).; amazon_sp;
fba_reimbursements_data__reimbursement_idTEXTreimbursement-id (get_fba_reimbursements_data)reimbursement-id (get_fba_reimbursements_data) The unique identifier; for this reimbursement. Each reimbursement may; include multiple line items.; amazon_sp;
fba_reimbursements_data__skuTEXTsku (get_fba_reimbursements_data)sku (get_fba_reimbursements_data)amazon_sp;
fba_uno_inventory_data__asinTEXTasin (get_fba_uno_inventory_data)asin (get_fba_uno_inventory_data)amazon_sp;
fba_uno_inventory_data__priceNUMERICprice (get_fba_uno_inventory_data)price (get_fba_uno_inventory_data)amazon_sp;
fba_uno_inventory_data__quantityNUMERICquantity (get_fba_uno_inventory_data)quantity (get_fba_uno_inventory_data)amazon_sp;
fba_uno_inventory_data__skuTEXTsku (get_fba_uno_inventory_data)sku (get_fba_uno_inventory_data)amazon_sp;
flat_file_all_orders_data_by_last_update_general__amazon_order_idTEXTamazon-order-id (get_flat_file_all_orders_data_by_last_update_general)amazon-order-id (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__asinTEXTasin (get_flat_file_all_orders_data_by_last_update_general)asin (get_flat_file_all_orders_data_by_last_update_general)amazon_sp;
flat_file_all_orders_data_by_last_update_general__currencyTEXTcurrency (get_flat_file_all_orders_data_by_last_update_general)currency (get_flat_file_all_orders_data_by_last_update_general); Currency type Example: USD; amazon_sp;
flat_file_all_orders_data_by_last_update_general__fulfillment_channelTEXTfulfillment-channel (get_flat_file_all_orders_data_by_last_update_general)fulfillment-channel; (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__gift_wrap_priceNUMERICgift-wrap-price (get_flat_file_all_orders_data_by_last_update_general)gift-wrap-price (get_flat_file_all_orders_data_by_last_update_general); The price of the gift wrap selected by the buyer.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__gift_wrap_taxNUMERICgift-wrap-tax (get_flat_file_all_orders_data_by_last_update_general)gift-wrap-tax (get_flat_file_all_orders_data_by_last_update_general); The amount of tax paid on the gift wrap.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__is_business_orderTEXTis-business-order (get_flat_file_all_orders_data_by_last_update_general)is-business-order; (get_flat_file_all_orders_data_by_last_update_general) Indicates if; the order is from an Amazon Business customer.Example: true, false; amazon_sp;
flat_file_all_orders_data_by_last_update_general__item_priceNUMERICitem-price (get_flat_file_all_orders_data_by_last_update_general)item-price (get_flat_file_all_orders_data_by_last_update_general); Price a buyer paid for the item(s). All amounts are aggregates of the; quantity, not unit prices.Example: Item Price = $10 Quantity = 2 Item; price displayed = $20; amazon_sp;
flat_file_all_orders_data_by_last_update_general__item_promotion_discountTEXTitem-promotion-discount (get_flat_file_all_orders_data_by_last_update_general)item-promotion-discount; (get_flat_file_all_orders_data_by_last_update_general) Amount; discounted from orders that qualify for either a money-off or a; percent-off promotion.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__item_statusTEXTitem-status (get_flat_file_all_orders_data_by_last_update_general)item-status (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__item_taxNUMERICitem-tax (get_flat_file_all_orders_data_by_last_update_general)item-tax (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__last_updated_dateDATElast-updated-date (get_flat_file_all_orders_data_by_last_update_general)last-updated-date; (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__merchant_order_idTEXTmerchant-order-id (get_flat_file_all_orders_data_by_last_update_general)merchant-order-id; (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__order_channelTEXTorder-channel (get_flat_file_all_orders_data_by_last_update_general)order-channel (get_flat_file_all_orders_data_by_last_update_general); Information about how an order was placed.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__order_statusTEXTorder-status (get_flat_file_all_orders_data_by_last_update_general)order-status (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__price_designationTEXTprice-designation (get_flat_file_all_orders_data_by_last_update_general)price-designation; (get_flat_file_all_orders_data_by_last_update_general) Indicates the; type of business price that the buyer used. Learn more about business; prices. (Amazon Business Seller Program only.); amazon_sp;
flat_file_all_orders_data_by_last_update_general__product_nameTEXTproduct-name (get_flat_file_all_orders_data_by_last_update_general)product-name (get_flat_file_all_orders_data_by_last_update_general); Short title for the product, displayed on the product detail page and; in the browser title bar.Example: Snowboard; amazon_sp;
flat_file_all_orders_data_by_last_update_general__promotion_idsTEXTpromotion-ids (get_flat_file_all_orders_data_by_last_update_general)promotion-ids (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__purchase_dateDATEpurchase-date (get_flat_file_all_orders_data_by_last_update_general)purchase-date (get_flat_file_all_orders_data_by_last_update_general); Date the order was placed, in yyyy-mm-dd format. Note: Unless you; specify a different shipping lead time, you have agreed to ship the; order within two business days of this date.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__purchase_order_numberTEXTpurchase-order-number (get_flat_file_all_orders_data_by_last_update_general)purchase-order-number; (get_flat_file_all_orders_data_by_last_update_general) The buyer's; purchase order number (for orders from Amazon Business customers).; This must be included on the customer package packing slip or on the; package shipping label. For more information on packing slips and; purchase order numbers, click here.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__quantityTEXTquantity (get_flat_file_all_orders_data_by_last_update_general)quantity (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__sales_channelTEXTsales-channel (get_flat_file_all_orders_data_by_last_update_general)sales-channel (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__ship_cityCITYship-city (get_flat_file_all_orders_data_by_last_update_general)ship-city (get_flat_file_all_orders_data_by_last_update_general) City; of "Ship To" address.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__ship_countryCOUNTRYship-country (get_flat_file_all_orders_data_by_last_update_general)ship-country (get_flat_file_all_orders_data_by_last_update_general); International Standards Organization two-letter country code (ISO; 3166-2 compliant).Example: US; amazon_sp;
flat_file_all_orders_data_by_last_update_general__ship_postal_codeTEXTship-postal-code (get_flat_file_all_orders_data_by_last_update_general)ship-postal-code; (get_flat_file_all_orders_data_by_last_update_general) ZIP code or; postal code of "Ship To" address. Value format depends on destination; country.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__ship_promotion_discountTEXTship-promotion-discount (get_flat_file_all_orders_data_by_last_update_general)ship-promotion-discount; (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__ship_service_levelTEXTship-service-level (get_flat_file_all_orders_data_by_last_update_general)ship-service-level; (get_flat_file_all_orders_data_by_last_update_general) Type of; shipping selected by the buyer when ordering the item; for example,; standard, expedited.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__ship_stateTEXTship-state (get_flat_file_all_orders_data_by_last_update_general)ship-state (get_flat_file_all_orders_data_by_last_update_general); State, province, or region of "Ship To" address. Varies with country; of origin. Note: Abbreviations can vary depending on how it was; entered by the buyer.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__shipping_priceNUMERICshipping-price (get_flat_file_all_orders_data_by_last_update_general)shipping-price (get_flat_file_all_orders_data_by_last_update_general); Price a buyer paid for shipping. All amounts are aggregates of the; quantity, not unit prices.; amazon_sp;
flat_file_all_orders_data_by_last_update_general__shipping_taxTEXTshipping-tax (get_flat_file_all_orders_data_by_last_update_general)shipping-tax (get_flat_file_all_orders_data_by_last_update_general); amazon_sp;
flat_file_all_orders_data_by_last_update_general__skuTEXTsku (get_flat_file_all_orders_data_by_last_update_general)sku (get_flat_file_all_orders_data_by_last_update_general) Stock; Keeping Unit. The seller-defined unique identifier for a product.; Example: AA786936215595; amazon_sp;
flat_file_all_orders_data_by_order_date_general__amazon_order_idTEXTamazon-order-id (get_flat_file_all_orders_data_by_order_date_general)amazon-order-id (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__asinTEXTasin (get_flat_file_all_orders_data_by_order_date_general)asin (get_flat_file_all_orders_data_by_order_date_general)amazon_sp;
flat_file_all_orders_data_by_order_date_general__currencyTEXTcurrency (get_flat_file_all_orders_data_by_order_date_general)currency (get_flat_file_all_orders_data_by_order_date_general); Currency type Example: USD; amazon_sp;
flat_file_all_orders_data_by_order_date_general__fulfillment_channelTEXTfulfillment-channel (get_flat_file_all_orders_data_by_order_date_general)fulfillment-channel; (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__gift_wrap_priceNUMERICgift-wrap-price (get_flat_file_all_orders_data_by_order_date_general)gift-wrap-price (get_flat_file_all_orders_data_by_order_date_general); The price of the gift wrap selected by the buyer.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__gift_wrap_taxNUMERICgift-wrap-tax (get_flat_file_all_orders_data_by_order_date_general)gift-wrap-tax (get_flat_file_all_orders_data_by_order_date_general); The amount of tax paid on the gift wrap.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__is_business_orderTEXTis-business-order (get_flat_file_all_orders_data_by_order_date_general)is-business-order; (get_flat_file_all_orders_data_by_order_date_general) Indicates if the; order is from an Amazon Business customer.Example: true, false; amazon_sp;
flat_file_all_orders_data_by_order_date_general__item_priceNUMERICitem-price (get_flat_file_all_orders_data_by_order_date_general)item-price (get_flat_file_all_orders_data_by_order_date_general) Price; a buyer paid for the item(s). All amounts are aggregates of the; quantity, not unit prices.Example: Item Price = $10 Quantity = 2 Item; price displayed = $20; amazon_sp;
flat_file_all_orders_data_by_order_date_general__item_promotion_discountTEXTitem-promotion-discount (get_flat_file_all_orders_data_by_order_date_general)item-promotion-discount; (get_flat_file_all_orders_data_by_order_date_general) Amount; discounted from orders that qualify for either a money-off or a; percent-off promotion.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__item_statusTEXTitem-status (get_flat_file_all_orders_data_by_order_date_general)item-status (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__item_taxNUMERICitem-tax (get_flat_file_all_orders_data_by_order_date_general)item-tax (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__last_updated_dateDATElast-updated-date (get_flat_file_all_orders_data_by_order_date_general)last-updated-date; (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__merchant_order_idTEXTmerchant-order-id (get_flat_file_all_orders_data_by_order_date_general)merchant-order-id; (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__order_channelTEXTorder-channel (get_flat_file_all_orders_data_by_order_date_general)order-channel (get_flat_file_all_orders_data_by_order_date_general); Information about how an order was placed.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__order_statusTEXTorder-status (get_flat_file_all_orders_data_by_order_date_general)order-status (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__price_designationTEXTprice-designation (get_flat_file_all_orders_data_by_order_date_general)price-designation; (get_flat_file_all_orders_data_by_order_date_general) Indicates the; type of business price that the buyer used. Learn more about business; prices. (Amazon Business Seller Program only.); amazon_sp;
flat_file_all_orders_data_by_order_date_general__product_nameTEXTproduct-name (get_flat_file_all_orders_data_by_order_date_general)product-name (get_flat_file_all_orders_data_by_order_date_general); Short title for the product, displayed on the product detail page and; in the browser title bar.Example: Snowboard; amazon_sp;
flat_file_all_orders_data_by_order_date_general__promotion_idsTEXTpromotion-ids (get_flat_file_all_orders_data_by_order_date_general)promotion-ids (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__purchase_dateTIMESTAMPpurchase-date (get_flat_file_all_orders_data_by_order_date_general)purchase-date (get_flat_file_all_orders_data_by_order_date_general); Date the order was placed, in yyyy-mm-dd format. Note: Unless you; specify a different shipping lead time, you have agreed to ship the; order within two business days of this date.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__purchase_order_numberTEXTpurchase-order-number (get_flat_file_all_orders_data_by_order_date_general)purchase-order-number; (get_flat_file_all_orders_data_by_order_date_general) The buyer's; purchase order number (for orders from Amazon Business customers).; This must be included on the customer package packing slip or on the; package shipping label. For more information on packing slips and; purchase order numbers, click here.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__quantityTEXTquantity (get_flat_file_all_orders_data_by_order_date_general)quantity (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__sales_channelTEXTsales-channel (get_flat_file_all_orders_data_by_order_date_general)sales-channel (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__ship_cityCITYship-city (get_flat_file_all_orders_data_by_order_date_general)ship-city (get_flat_file_all_orders_data_by_order_date_general) City; of "Ship To" address.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__ship_countryCOUNTRYship-country (get_flat_file_all_orders_data_by_order_date_general)ship-country (get_flat_file_all_orders_data_by_order_date_general); International Standards Organization two-letter country code (ISO; 3166-2 compliant).Example: US; amazon_sp;
flat_file_all_orders_data_by_order_date_general__ship_postal_codeTEXTship-postal-code (get_flat_file_all_orders_data_by_order_date_general)ship-postal-code (get_flat_file_all_orders_data_by_order_date_general); ZIP code or postal code of "Ship To" address. Value format depends on; destination country.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__ship_promotion_discountTEXTship-promotion-discount (get_flat_file_all_orders_data_by_order_date_general)ship-promotion-discount; (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__ship_service_levelTEXTship-service-level (get_flat_file_all_orders_data_by_order_date_general)ship-service-level; (get_flat_file_all_orders_data_by_order_date_general) Type of shipping; selected by the buyer when ordering the item; for example, standard,; expedited.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__ship_stateTEXTship-state (get_flat_file_all_orders_data_by_order_date_general)ship-state (get_flat_file_all_orders_data_by_order_date_general); State, province, or region of "Ship To" address. Varies with country; of origin. Note: Abbreviations can vary depending on how it was; entered by the buyer.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__shipping_priceNUMERICshipping-price (get_flat_file_all_orders_data_by_order_date_general)shipping-price (get_flat_file_all_orders_data_by_order_date_general); Price a buyer paid for shipping. All amounts are aggregates of the; quantity, not unit prices.; amazon_sp;
flat_file_all_orders_data_by_order_date_general__shipping_taxTEXTshipping-tax (get_flat_file_all_orders_data_by_order_date_general)shipping-tax (get_flat_file_all_orders_data_by_order_date_general); amazon_sp;
flat_file_all_orders_data_by_order_date_general__skuTEXTsku (get_flat_file_all_orders_data_by_order_date_general)sku (get_flat_file_all_orders_data_by_order_date_general) Stock; Keeping Unit. The seller-defined unique identifier for a product.; Example: AA786936215595; amazon_sp;
flat_file_open_listings_data__asinTEXTasin (get_flat_file_open_listings_data)asin (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__business_priceTEXTBusiness Price (get_flat_file_open_listings_data)Business Price (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__priceNUMERICprice (get_flat_file_open_listings_data)price (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__progressive_lower_bound_1TEXTProgressive Lower Bound 1 (get_flat_file_open_listings_data)Progressive Lower Bound 1 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__progressive_lower_bound_2TEXTProgressive Lower Bound 2 (get_flat_file_open_listings_data)Progressive Lower Bound 2 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__progressive_lower_bound_3TEXTProgressive Lower Bound 3 (get_flat_file_open_listings_data)Progressive Lower Bound 3 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__progressive_price_1TEXTProgressive Price 1 (get_flat_file_open_listings_data)Progressive Price 1 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__progressive_price_2TEXTProgressive Price 2 (get_flat_file_open_listings_data)Progressive Price 2 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__progressive_price_3TEXTProgressive Price 3 (get_flat_file_open_listings_data)Progressive Price 3 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__progressive_price_typeTEXTProgressive Price Type (get_flat_file_open_listings_data)Progressive Price Type (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantityNUMERICquantity (get_flat_file_open_listings_data)quantity (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_lower_bound_1TEXTQuantity Lower Bound 1 (get_flat_file_open_listings_data)Quantity Lower Bound 1 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_lower_bound_2TEXTQuantity Lower Bound 2 (get_flat_file_open_listings_data)Quantity Lower Bound 2 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_lower_bound_3TEXTQuantity Lower Bound 3 (get_flat_file_open_listings_data)Quantity Lower Bound 3 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_lower_bound_4TEXTQuantity Lower Bound 4 (get_flat_file_open_listings_data)Quantity Lower Bound 4 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_lower_bound_5TEXTQuantity Lower Bound 5 (get_flat_file_open_listings_data)Quantity Lower Bound 5 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_price_1TEXTQuantity Price 1 (get_flat_file_open_listings_data)Quantity Price 1 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_price_2TEXTQuantity Price 2 (get_flat_file_open_listings_data)Quantity Price 2 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_price_3TEXTQuantity Price 3 (get_flat_file_open_listings_data)Quantity Price 3 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_price_4TEXTQuantity Price 4 (get_flat_file_open_listings_data)Quantity Price 4 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_price_5TEXTQuantity Price 5 (get_flat_file_open_listings_data)Quantity Price 5 (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__quantity_price_typeTEXTQuantity Price Type (get_flat_file_open_listings_data)Quantity Price Type (get_flat_file_open_listings_data)amazon_sp;
flat_file_open_listings_data__skuTEXTsku (get_flat_file_open_listings_data)sku (get_flat_file_open_listings_data)amazon_sp;
marketplace_countryCOUNTRYMarketplace CountryThe Marketplace Countryamazon_sp; amazon_vendor;
merchant_listings_all_data__add_deleteTEXTadd-delete (get_merchant_listings_all_data)add-delete (get_merchant_listings_all_data) This field will be empty; in the report; it enables you to use an open listings report to update; online inventory.; amazon_sp;
merchant_listings_all_data__asin1TEXTasin1 (get_merchant_listings_all_data)asin1 (get_merchant_listings_all_data) This is not used. The field is; populated with the product-id.; amazon_sp;
merchant_listings_all_data__asin2TEXTasin2 (get_merchant_listings_all_data)asin2 (get_merchant_listings_all_data) This is used for backwards; compatibility only.; amazon_sp;
merchant_listings_all_data__asin3TEXTasin3 (get_merchant_listings_all_data)asin3 (get_merchant_listings_all_data) This is used for backwards; compatibility only.; amazon_sp;
TEXTbid-for-featured-placement (get_merchant_listings_all_data)bid-for-featured-placement (get_merchant_listings_all_data) This is; used for backwards compatibility only.; amazon_sp;
merchant_listings_all_data__expedited_shippingTEXTexpedited-shipping (get_merchant_listings_all_data)expedited-shipping (get_merchant_listings_all_data) Second = listings; that are available for second day shipping to U.S. domestic addresses; Next = listings that are available for next day shipping to U.S.; domestic addresses Same = listings that are available for same day; shipping to U.S. domestic addresses n = not offered; amazon_sp;
merchant_listings_all_data__fulfillment_channelTEXTfulfillment-channel (get_merchant_listings_all_data)fulfillment-channel (get_merchant_listings_all_data) This will; indicate for FBA sellers if the listing is set for seller fulfilment; or fulfilment by Amazon.; amazon_sp;
merchant_listings_all_data__image_urlTEXTimage-url (get_merchant_listings_all_data)image-url (get_merchant_listings_all_data)amazon_sp;
merchant_listings_all_data__item_conditionNUMERICitem-condition (get_merchant_listings_all_data)item-condition (get_merchant_listings_all_data) This is your condition; code for the listing.1 = Used; Like New 2 = Used; Very Good 3 = Used;; Good 4 = Used; Acceptable 5 = Collectible; Like New 6 = Collectible;; Very Good 7 = Collectible; Good 8 = Collectible; Acceptable 10 =; Refurbished 11 = New; amazon_sp;
merchant_listings_all_data__item_descriptionTEXTitem-description (get_merchant_listings_all_data)item-description (get_merchant_listings_all_data) This is used for; backwards compatibility only.; amazon_sp;
merchant_listings_all_data__item_is_marketplaceTEXTitem-is-marketplace (get_merchant_listings_all_data)item-is-marketplace (get_merchant_listings_all_data) This will always; be y.; amazon_sp;
merchant_listings_all_data__item_nameTEXTitem-name (get_merchant_listings_all_data)item-name (get_merchant_listings_all_data) The title of the item; listed. This will be populated with Amazon catalog data.; amazon_sp;
merchant_listings_all_data__item_noteTEXTitem-note (get_merchant_listings_all_data)item-note (get_merchant_listings_all_data) Your description of the; listing.; amazon_sp;
merchant_listings_all_data__listing_idTEXTlisting-id (get_merchant_listings_all_data)listing-id (get_merchant_listings_all_data) An identifier created by; Amazon when you create a listing. Consists of 4 digits, a capital; letter, and 6 more digits.; amazon_sp;
merchant_listings_all_data__merchant_shipping_groupTEXTmerchant-shipping-group (get_merchant_listings_all_data)merchant-shipping-group (get_merchant_listings_all_data)amazon_sp;
merchant_listings_all_data__open_dateDATEopen-date (get_merchant_listings_all_data)open-date (get_merchant_listings_all_data) The date the listing was; created.; amazon_sp;
merchant_listings_all_data__pending_quantityTEXTpending-quantity (get_merchant_listings_all_data)pending-quantity (get_merchant_listings_all_data) This is the quantity; of the item that is pending purchase at the time of the report.; amazon_sp;
merchant_listings_all_data__priceNUMERICprice (get_merchant_listings_all_data)price (get_merchant_listings_all_data) The price you are asking for; the product.; amazon_sp;
merchant_listings_all_data__product_idTEXTproduct-id (get_merchant_listings_all_data)product-id (get_merchant_listings_all_data) ASIN, ISBN, UPC, or EAN; for the item; amazon_sp;
merchant_listings_all_data__product_id_typeNUMERICproduct-id-type (get_merchant_listings_all_data)product-id-type (get_merchant_listings_all_data) A numeric entry that; indicates if the product-id is an ASIN, ISBN, UPC, or EAN code/number.; When uploading files in Standard Book format, this field value will; default to 2 (ISBN) unless otherwise specified.1 = ASIN 2 = ISBN 3 =; UPC 4 = EAN; amazon_sp;
merchant_listings_all_data__quantityTEXTquantity (get_merchant_listings_all_data)quantity (get_merchant_listings_all_data) The quantity of the product; available for purchase.; amazon_sp;
merchant_listings_all_data__seller_skuTEXTseller-sku (get_merchant_listings_all_data)seller-sku (get_merchant_listings_all_data) Stock Keeping Units (SKUs); are unique blocks of letters and/or numbers that identify your; products. SKUs are assigned by you as the seller.; amazon_sp;
merchant_listings_all_data__statusTEXTstatus (get_merchant_listings_all_data)status (get_merchant_listings_all_data)amazon_sp;
merchant_listings_all_data__will_ship_internationallyTEXTwill-ship-internationally (get_merchant_listings_all_data)will-ship-internationally (get_merchant_listings_all_data) 2 =; listings that are available to customers outside the U.S.1 = listings; that are available only to customers in the U.S.; amazon_sp;
merchant_listings_all_data__zshop_boldfaceTEXTzshop-boldface (get_merchant_listings_all_data)zshop-boldface (get_merchant_listings_all_data) This is used for; backwards compatibility only.; amazon_sp;
merchant_listings_all_data__zshop_browse_pathTEXTzshop-browse-path (get_merchant_listings_all_data)zshop-browse-path (get_merchant_listings_all_data) This is used for; backwards compatibility only.; amazon_sp;
merchant_listings_all_data__zshop_category1TEXTzshop-category1 (get_merchant_listings_all_data)zshop-category1 (get_merchant_listings_all_data) This is used for; backwards compatibility only.; amazon_sp;
merchant_listings_all_data__zshop_shipping_feeTEXTzshop-shipping-fee (get_merchant_listings_all_data)zshop-shipping-fee (get_merchant_listings_all_data) This is used for; backwards compatibility only.; amazon_sp;
merchant_listings_all_data__zshop_storefront_featureTEXTzshop-storefront-feature (get_merchant_listings_all_data)zshop-storefront-feature (get_merchant_listings_all_data) This is used; for backwards compatibility only.; amazon_sp;
restock_inventory_recommendations_report__alertTEXTAlert (get_restock_inventory_recommendations_report)Alert (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__asinTEXTASIN (get_restock_inventory_recommendations_report)ASIN (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__availableNUMERICAvailable (get_restock_inventory_recommendations_report)Available (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__conditionTEXTCondition (get_restock_inventory_recommendations_report)Condition (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__countryCOUNTRYCountry (get_restock_inventory_recommendations_report)Country (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__currency_codeTEXTCurrency code (get_restock_inventory_recommendations_report)Currency code (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__customer_orderNUMERICCustomer Order (get_restock_inventory_recommendations_report)Customer Order (get_restock_inventory_recommendations_report); amazon_sp;
restock_inventory_recommendations_report__days_of_supply_at_amazon_fulfillment_networkTEXTDays of Supply at Amazon Fulfillment Network (get_restock_inventory_recommendations_report)Days of Supply at Amazon Fulfillment Network; (get_restock_inventory_recommendations_report); amazon_sp;
restock_inventory_recommendations_report__fc_processingNUMERICFC Processing (get_restock_inventory_recommendations_report)FC Processing (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__fc_transferNUMERICFC transfer (get_restock_inventory_recommendations_report)FC transfer (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__fnskuTEXTFNSKU (get_restock_inventory_recommendations_report)FNSKU (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__fulfilled_byTEXTFulfilled by (get_restock_inventory_recommendations_report)Fulfilled by (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__inboundNUMERICInbound (get_restock_inventory_recommendations_report)Inbound (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__merchant_skuTEXTMerchant SKU (get_restock_inventory_recommendations_report)Merchant SKU (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__priceNUMERICPrice (get_restock_inventory_recommendations_report)Price (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__product_nameTEXTProduct Name (get_restock_inventory_recommendations_report)Product Name (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__receivingNUMERICReceiving (get_restock_inventory_recommendations_report)Receiving (get_restock_inventory_recommendations_report)amazon_sp;
TEXTRecommended action (get_restock_inventory_recommendations_report)Recommended action (get_restock_inventory_recommendations_report); amazon_sp;
NUMERICRecommended replenishment qty (get_restock_inventory_recommendations_report)Recommended replenishment qty; (get_restock_inventory_recommendations_report); amazon_sp;
DATERecommended ship date (get_restock_inventory_recommendations_report)Recommended ship date (get_restock_inventory_recommendations_report); amazon_sp;
restock_inventory_recommendations_report__sales_last_30_daysNUMERICSales last 30 days (get_restock_inventory_recommendations_report)Sales last 30 days (get_restock_inventory_recommendations_report); amazon_sp;
restock_inventory_recommendations_report__shippedNUMERICShipped (get_restock_inventory_recommendations_report)Shipped (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__supplierTEXTSupplier (get_restock_inventory_recommendations_report)Supplier (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__supplier_part_no.TEXTSupplier part no. (get_restock_inventory_recommendations_report)Supplier part no. (get_restock_inventory_recommendations_report); amazon_sp;
restock_inventory_recommendations_report__total_days_of_supply_(including_units_from_open_shipments)TEXTTotal Days of Supply (including units from open shipments) (get_restock_inventory_recommendations_report)Total Days of Supply (including units from open shipments); (get_restock_inventory_recommendations_report); amazon_sp;
restock_inventory_recommendations_report__total_unitsNUMERICTotal Units (get_restock_inventory_recommendations_report)Total Units (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__unfulfillableNUMERICUnfulfillable (get_restock_inventory_recommendations_report)Unfulfillable (get_restock_inventory_recommendations_report)amazon_sp;
restock_inventory_recommendations_report__units_sold_last_30_daysNUMERICUnits Sold Last 30 Days (get_restock_inventory_recommendations_report)Units Sold Last 30 Days (get_restock_inventory_recommendations_report); amazon_sp;
restock_inventory_recommendations_report__workingNUMERICWorking (get_restock_inventory_recommendations_report)Working (get_restock_inventory_recommendations_report)amazon_sp;
sales_and_traffic_report_by_date__childasinTEXTchildAsin (get_sales_and_traffic_report)childAsin (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__dateDATEdate (get_sales_and_traffic_report)date (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__parentasinTEXTparentAsin (get_sales_and_traffic_report)parentAsin (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_averagesalesperorderitem_amountNUMERICsalesByAsin-averageSalesPerOrderItem-amount (get_sales_and_traffic_report)salesByAsin-averageSalesPerOrderItem-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_averagesalesperorderitem_currencycodeTEXTsalesByAsin-averageSalesPerOrderItem-currencyCode (get_sales_and_traffic_report)salesByAsin-averageSalesPerOrderItem-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_averagesalesperorderitemb2b_amountNUMERICsalesByAsin-averageSalesPerOrderItemB2B-amount (get_sales_and_traffic_report)salesByAsin-averageSalesPerOrderItemB2B-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_averagesalesperorderitemb2b_currencycodeTEXTsalesByAsin-averageSalesPerOrderItemB2B-currencyCode (get_sales_and_traffic_report)salesByAsin-averageSalesPerOrderItemB2B-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_averagesellingprice_amountNUMERICsalesByAsin-averageSellingPrice-amount (get_sales_and_traffic_report)salesByAsin-averageSellingPrice-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_averagesellingprice_currencycodeTEXTsalesByAsin-averageSellingPrice-currencyCode (get_sales_and_traffic_report)salesByAsin-averageSellingPrice-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_averagesellingpriceb2b_amountNUMERICsalesByAsin-averageSellingPriceB2B-amount (get_sales_and_traffic_report)salesByAsin-averageSellingPriceB2B-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_averagesellingpriceb2b_currencycodeTEXTsalesByAsin-averageSellingPriceB2B-currencyCode (get_sales_and_traffic_report)salesByAsin-averageSellingPriceB2B-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_averageunitsperorderitemNUMERICsalesByAsin-averageUnitsPerOrderItem (get_sales_and_traffic_report)salesByAsin-averageUnitsPerOrderItem (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_averageunitsperorderitemb2bNUMERICsalesByAsin-averageUnitsPerOrderItemB2B (get_sales_and_traffic_report)salesByAsin-averageUnitsPerOrderItemB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_claimsamount_amountTEXTsalesByAsin-claimsAmount-amount (get_sales_and_traffic_report)salesByAsin-claimsAmount-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_claimsamount_currencycodeTEXTsalesByAsin-claimsAmount-currencyCode (get_sales_and_traffic_report)salesByAsin-claimsAmount-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_claimsgrantedTEXTsalesByAsin-claimsGranted (get_sales_and_traffic_report)salesByAsin-claimsGranted (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_orderedproductsales_amountNUMERICsalesByAsin-orderedProductSales-amount (get_sales_and_traffic_report)salesByAsin-orderedProductSales-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_orderedproductsales_currencycodeTEXTsalesByAsin-orderedProductSales-currencyCode (get_sales_and_traffic_report)salesByAsin-orderedProductSales-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_orderedproductsalesb2b_amountNUMERICsalesByAsin-orderedProductSalesB2B-amount (get_sales_and_traffic_report)salesByAsin-orderedProductSalesB2B-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_orderedproductsalesb2b_currencycodeTEXTsalesByAsin-orderedProductSalesB2B-currencyCode (get_sales_and_traffic_report)salesByAsin-orderedProductSalesB2B-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_ordersshippedNUMERICsalesByAsin-ordersShipped (get_sales_and_traffic_report)salesByAsin-ordersShipped (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_refundrateNUMERICsalesByAsin-refundRate (get_sales_and_traffic_report)salesByAsin-refundRate (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_shippedproductsales_amountNUMERICsalesByAsin-shippedProductSales-amount (get_sales_and_traffic_report)salesByAsin-shippedProductSales-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_shippedproductsales_currencycodeTEXTsalesByAsin-shippedProductSales-currencyCode (get_sales_and_traffic_report)salesByAsin-shippedProductSales-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_totalorderitemsNUMERICsalesByAsin-totalOrderItems (get_sales_and_traffic_report)salesByAsin-totalOrderItems (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_totalorderitemsb2bNUMERICsalesByAsin-totalOrderItemsB2B (get_sales_and_traffic_report)salesByAsin-totalOrderItemsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_unitsorderedNUMERICsalesByAsin-unitsOrdered (get_sales_and_traffic_report)salesByAsin-unitsOrdered (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_unitsorderedb2bNUMERICsalesByAsin-unitsOrderedB2B (get_sales_and_traffic_report)salesByAsin-unitsOrderedB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_unitsrefundedNUMERICsalesByAsin-unitsRefunded (get_sales_and_traffic_report)salesByAsin-unitsRefunded (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbyasin_unitsshippedNUMERICsalesByAsin-unitsShipped (get_sales_and_traffic_report)salesByAsin-unitsShipped (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_averagesalesperorderitem_amountNUMERICsalesByDate-averageSalesPerOrderItem-amount (get_sales_and_traffic_report)salesByDate-averageSalesPerOrderItem-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_averagesalesperorderitem_currencycodeTEXTsalesByDate-averageSalesPerOrderItem-currencyCode (get_sales_and_traffic_report)salesByDate-averageSalesPerOrderItem-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_averagesalesperorderitemb2b_amountNUMERICsalesByDate-averageSalesPerOrderItemB2B-amount (get_sales_and_traffic_report)salesByDate-averageSalesPerOrderItemB2B-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_averagesalesperorderitemb2b_currencycodeTEXTsalesByDate-averageSalesPerOrderItemB2B-currencyCode (get_sales_and_traffic_report)salesByDate-averageSalesPerOrderItemB2B-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_averagesellingprice_amountNUMERICsalesByDate-averageSellingPrice-amount (get_sales_and_traffic_report)salesByDate-averageSellingPrice-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_averagesellingprice_currencycodeTEXTsalesByDate-averageSellingPrice-currencyCode (get_sales_and_traffic_report)salesByDate-averageSellingPrice-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_averagesellingpriceb2b_amountNUMERICsalesByDate-averageSellingPriceB2B-amount (get_sales_and_traffic_report)salesByDate-averageSellingPriceB2B-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_averagesellingpriceb2b_currencycodeTEXTsalesByDate-averageSellingPriceB2B-currencyCode (get_sales_and_traffic_report)salesByDate-averageSellingPriceB2B-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_averageunitsperorderitemNUMERICsalesByDate-averageUnitsPerOrderItem (get_sales_and_traffic_report)salesByDate-averageUnitsPerOrderItem (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_averageunitsperorderitemb2bNUMERICsalesByDate-averageUnitsPerOrderItemB2B (get_sales_and_traffic_report)salesByDate-averageUnitsPerOrderItemB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_claimsamount_amountTEXTsalesByDate-claimsAmount-amount (get_sales_and_traffic_report)salesByDate-claimsAmount-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_claimsamount_currencycodeTEXTsalesByDate-claimsAmount-currencyCode (get_sales_and_traffic_report)salesByDate-claimsAmount-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_claimsgrantedTEXTsalesByDate-claimsGranted (get_sales_and_traffic_report)salesByDate-claimsGranted (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_orderedproductsales_amountNUMERICsalesByDate-orderedProductSales-amount (get_sales_and_traffic_report)salesByDate-orderedProductSales-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_orderedproductsales_currencycodeTEXTsalesByDate-orderedProductSales-currencyCode (get_sales_and_traffic_report)salesByDate-orderedProductSales-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_orderedproductsalesb2b_amountNUMERICsalesByDate-orderedProductSalesB2B-amount (get_sales_and_traffic_report)salesByDate-orderedProductSalesB2B-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_orderedproductsalesb2b_currencycodeTEXTsalesByDate-orderedProductSalesB2B-currencyCode (get_sales_and_traffic_report)salesByDate-orderedProductSalesB2B-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_ordersshippedNUMERICsalesByDate-ordersShipped (get_sales_and_traffic_report)salesByDate-ordersShipped (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_refundrateNUMERICsalesByDate-refundRate (get_sales_and_traffic_report)salesByDate-refundRate (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_shippedproductsales_amountNUMERICsalesByDate-shippedProductSales-amount (get_sales_and_traffic_report)salesByDate-shippedProductSales-amount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_shippedproductsales_currencycodeTEXTsalesByDate-shippedProductSales-currencyCode (get_sales_and_traffic_report)salesByDate-shippedProductSales-currencyCode (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_totalorderitemsNUMERICsalesByDate-totalOrderItems (get_sales_and_traffic_report)salesByDate-totalOrderItems (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_totalorderitemsb2bNUMERICsalesByDate-totalOrderItemsB2B (get_sales_and_traffic_report)salesByDate-totalOrderItemsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_unitsorderedNUMERICsalesByDate-unitsOrdered (get_sales_and_traffic_report)salesByDate-unitsOrdered (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_unitsorderedb2bNUMERICsalesByDate-unitsOrderedB2B (get_sales_and_traffic_report)salesByDate-unitsOrderedB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_unitsrefundedNUMERICsalesByDate-unitsRefunded (get_sales_and_traffic_report)salesByDate-unitsRefunded (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__salesbydate_unitsshippedNUMERICsalesByDate-unitsShipped (get_sales_and_traffic_report)salesByDate-unitsShipped (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_averageoffercountNUMERICtrafficByAsin-averageOfferCount (get_sales_and_traffic_report)trafficByAsin-averageOfferCount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_averageparentitemsNUMERICtrafficByAsin-averageParentItems (get_sales_and_traffic_report)trafficByAsin-averageParentItems (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_browserpageviewsNUMERICtrafficByAsin-browserPageViews (get_sales_and_traffic_report)trafficByAsin-browserPageViews (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_browserpageviewsb2bNUMERICtrafficByAsin-browserPageViewsB2B (get_sales_and_traffic_report)trafficByAsin-browserPageViewsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_browsersessionsNUMERICtrafficByAsin-browserSessions (get_sales_and_traffic_report)trafficByAsin-browserSessions (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_browsersessionsb2bNUMERICtrafficByAsin-browserSessionsB2B (get_sales_and_traffic_report)trafficByAsin-browserSessionsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_buyboxpercentageNUMERICtrafficByAsin-buyBoxPercentage (get_sales_and_traffic_report)trafficByAsin-buyBoxPercentage (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_buyboxpercentageb2bNUMERICtrafficByAsin-buyBoxPercentageB2B (get_sales_and_traffic_report)trafficByAsin-buyBoxPercentageB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_feedbackreceivedTEXTtrafficByAsin-feedbackReceived (get_sales_and_traffic_report)trafficByAsin-feedbackReceived (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_mobileapppageviewsNUMERICtrafficByAsin-mobileAppPageViews (get_sales_and_traffic_report)trafficByAsin-mobileAppPageViews (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_mobileapppageviewsb2bNUMERICtrafficByAsin-mobileAppPageViewsB2B (get_sales_and_traffic_report)trafficByAsin-mobileAppPageViewsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_mobileappsessionsNUMERICtrafficByAsin-mobileAppSessions (get_sales_and_traffic_report)trafficByAsin-mobileAppSessions (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_mobileappsessionsb2bNUMERICtrafficByAsin-mobileAppSessionsB2B (get_sales_and_traffic_report)trafficByAsin-mobileAppSessionsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_negativefeedbackreceivedTEXTtrafficByAsin-negativeFeedbackReceived (get_sales_and_traffic_report)trafficByAsin-negativeFeedbackReceived (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_orderitemsessionpercentageNUMERICtrafficByAsin-orderItemSessionPercentage (get_sales_and_traffic_report)trafficByAsin-orderItemSessionPercentage (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_orderitemsessionpercentageb2bNUMERICtrafficByAsin-orderItemSessionPercentageB2B (get_sales_and_traffic_report)trafficByAsin-orderItemSessionPercentageB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_pageviewsNUMERICtrafficByAsin-pageViews (get_sales_and_traffic_report)trafficByAsin-pageViews (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_pageviewsb2bNUMERICtrafficByAsin-pageViewsB2B (get_sales_and_traffic_report)trafficByAsin-pageViewsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_receivednegativefeedbackrateTEXTtrafficByAsin-receivedNegativeFeedbackRate (get_sales_and_traffic_report)trafficByAsin-receivedNegativeFeedbackRate (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_sessionsNUMERICtrafficByAsin-sessions (get_sales_and_traffic_report)trafficByAsin-sessions (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_sessionsb2bNUMERICtrafficByAsin-sessionsB2B (get_sales_and_traffic_report)trafficByAsin-sessionsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_unitsessionpercentageNUMERICtrafficByAsin-unitSessionPercentage (get_sales_and_traffic_report)trafficByAsin-unitSessionPercentage (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbyasin_unitsessionpercentageb2bNUMERICtrafficByAsin-unitSessionPercentageB2B (get_sales_and_traffic_report)trafficByAsin-unitSessionPercentageB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_averageoffercountNUMERICtrafficByDate-averageOfferCount (get_sales_and_traffic_report)trafficByDate-averageOfferCount (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_averageparentitemsNUMERICtrafficByDate-averageParentItems (get_sales_and_traffic_report)trafficByDate-averageParentItems (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_browserpageviewsNUMERICtrafficByDate-browserPageViews (get_sales_and_traffic_report)trafficByDate-browserPageViews (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_browserpageviewsb2bNUMERICtrafficByDate-browserPageViewsB2B (get_sales_and_traffic_report)trafficByDate-browserPageViewsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_browsersessionsNUMERICtrafficByDate-browserSessions (get_sales_and_traffic_report)trafficByDate-browserSessions (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_browsersessionsb2bNUMERICtrafficByDate-browserSessionsB2B (get_sales_and_traffic_report)trafficByDate-browserSessionsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_buyboxpercentageNUMERICtrafficByDate-buyBoxPercentage (get_sales_and_traffic_report)trafficByDate-buyBoxPercentage (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_buyboxpercentageb2bNUMERICtrafficByDate-buyBoxPercentageB2B (get_sales_and_traffic_report)trafficByDate-buyBoxPercentageB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_feedbackreceivedTEXTtrafficByDate-feedbackReceived (get_sales_and_traffic_report)trafficByDate-feedbackReceived (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_mobileapppageviewsNUMERICtrafficByDate-mobileAppPageViews (get_sales_and_traffic_report)trafficByDate-mobileAppPageViews (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_mobileapppageviewsb2bNUMERICtrafficByDate-mobileAppPageViewsB2B (get_sales_and_traffic_report)trafficByDate-mobileAppPageViewsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_mobileappsessionsNUMERICtrafficByDate-mobileAppSessions (get_sales_and_traffic_report)trafficByDate-mobileAppSessions (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_mobileappsessionsb2bNUMERICtrafficByDate-mobileAppSessionsB2B (get_sales_and_traffic_report)trafficByDate-mobileAppSessionsB2B (get_sales_and_traffic_report); amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_negativefeedbackreceivedTEXTtrafficByDate-negativeFeedbackReceived (get_sales_and_traffic_report)trafficByDate-negativeFeedbackReceived (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_orderitemsessionpercentageNUMERICtrafficByDate-orderItemSessionPercentage (get_sales_and_traffic_report)trafficByDate-orderItemSessionPercentage (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_orderitemsessionpercentageb2bNUMERICtrafficByDate-orderItemSessionPercentageB2B (get_sales_and_traffic_report)trafficByDate-orderItemSessionPercentageB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_pageviewsNUMERICtrafficByDate-pageViews (get_sales_and_traffic_report)trafficByDate-pageViews (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_pageviewsb2bNUMERICtrafficByDate-pageViewsB2B (get_sales_and_traffic_report)trafficByDate-pageViewsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_receivednegativefeedbackrateTEXTtrafficByDate-receivedNegativeFeedbackRate (get_sales_and_traffic_report)trafficByDate-receivedNegativeFeedbackRate (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_sessionsNUMERICtrafficByDate-sessions (get_sales_and_traffic_report)trafficByDate-sessions (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_sessionsb2bNUMERICtrafficByDate-sessionsB2B (get_sales_and_traffic_report)trafficByDate-sessionsB2B (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_unitsessionpercentageNUMERICtrafficByDate-unitSessionPercentage (get_sales_and_traffic_report)trafficByDate-unitSessionPercentage (get_sales_and_traffic_report)amazon_sp;
sales_and_traffic_report_by_date__trafficbydate_unitsessionpercentageb2bNUMERICtrafficByDate-unitSessionPercentageB2B (get_sales_and_traffic_report)trafficByDate-unitSessionPercentageB2B (get_sales_and_traffic_report)amazon_sp;
v2_settlement_report_data_flat_file_v2__adjustment_idTEXTadjustment-id (get_v2_settlement_report_data_flat_file_v2)adjustment-id (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__amountNUMERICamount (get_v2_settlement_report_data_flat_file_v2)amount (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__amount_descriptionTEXTamount-description (get_v2_settlement_report_data_flat_file_v2)amount-description (get_v2_settlement_report_data_flat_file_v2); amazon_sp;
v2_settlement_report_data_flat_file_v2__amount_typeTEXTamount-type (get_v2_settlement_report_data_flat_file_v2)amount-type (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__currencyTEXTcurrency (get_v2_settlement_report_data_flat_file_v2)currency (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__deposit_dateDATEdeposit-date (get_v2_settlement_report_data_flat_file_v2)deposit-date (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__fulfillment_idTEXTfulfillment-id (get_v2_settlement_report_data_flat_file_v2)fulfillment-id (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__marketplace_nameTEXTmarketplace-name (get_v2_settlement_report_data_flat_file_v2)marketplace-name (get_v2_settlement_report_data_flat_file_v2); amazon_sp;
v2_settlement_report_data_flat_file_v2__merchant_adjustment_item_idTEXTmerchant-adjustment-item-id (get_v2_settlement_report_data_flat_file_v2)merchant-adjustment-item-id; (get_v2_settlement_report_data_flat_file_v2); amazon_sp;
v2_settlement_report_data_flat_file_v2__merchant_order_idTEXTmerchant-order-id (get_v2_settlement_report_data_flat_file_v2)merchant-order-id (get_v2_settlement_report_data_flat_file_v2); amazon_sp;
v2_settlement_report_data_flat_file_v2__merchant_order_item_idTEXTmerchant-order-item-id (get_v2_settlement_report_data_flat_file_v2)merchant-order-item-id (get_v2_settlement_report_data_flat_file_v2); amazon_sp;
v2_settlement_report_data_flat_file_v2__order_idTEXTorder-id (get_v2_settlement_report_data_flat_file_v2)order-id (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__order_item_codeTEXTorder-item-code (get_v2_settlement_report_data_flat_file_v2)order-item-code (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__posted_dateDATEposted-date (get_v2_settlement_report_data_flat_file_v2)posted-date (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__posted_date_timeTEXTposted-date-time (get_v2_settlement_report_data_flat_file_v2)posted-date-time (get_v2_settlement_report_data_flat_file_v2); amazon_sp;
v2_settlement_report_data_flat_file_v2__promotion_idTEXTpromotion-id (get_v2_settlement_report_data_flat_file_v2)promotion-id (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__quantity_purchasedNUMERICquantity-purchased (get_v2_settlement_report_data_flat_file_v2)quantity-purchased (get_v2_settlement_report_data_flat_file_v2); amazon_sp;
v2_settlement_report_data_flat_file_v2__settlement_end_dateDATEsettlement-end-date (get_v2_settlement_report_data_flat_file_v2)settlement-end-date (get_v2_settlement_report_data_flat_file_v2); amazon_sp;
v2_settlement_report_data_flat_file_v2__settlement_idTEXTsettlement-id (get_v2_settlement_report_data_flat_file_v2)settlement-id (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__settlement_start_dateDATEsettlement-start-date (get_v2_settlement_report_data_flat_file_v2)settlement-start-date (get_v2_settlement_report_data_flat_file_v2); amazon_sp;
v2_settlement_report_data_flat_file_v2__shipment_idTEXTshipment-id (get_v2_settlement_report_data_flat_file_v2)shipment-id (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__skuTEXTsku (get_v2_settlement_report_data_flat_file_v2)sku (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__total_amountNUMERICtotal-amount (get_v2_settlement_report_data_flat_file_v2)total-amount (get_v2_settlement_report_data_flat_file_v2)amazon_sp;
v2_settlement_report_data_flat_file_v2__transaction_typeTEXTtransaction-type (get_v2_settlement_report_data_flat_file_v2)transaction-type (get_v2_settlement_report_data_flat_file_v2); amazon_sp;
vendor_forecasting_report__asinTEXTasin (get_vendor_forecasting_report)asin (get_vendor_forecasting_report)amazon_vendor;
vendor_forecasting_report__enddateDATEendDate (get_vendor_forecasting_report)endDate (get_vendor_forecasting_report)amazon_vendor;
vendor_forecasting_report__forecastgenerationdateTEXTforecastGenerationDate (get_vendor_forecasting_report)forecastGenerationDate (get_vendor_forecasting_report)amazon_vendor;
vendor_forecasting_report__meanforecastunitsNUMERICmeanForecastUnits (get_vendor_forecasting_report)meanForecastUnits (get_vendor_forecasting_report)amazon_vendor;
vendor_forecasting_report__p70forecastunitsNUMERICp70ForecastUnits (get_vendor_forecasting_report)p70ForecastUnits (get_vendor_forecasting_report)amazon_vendor;
vendor_forecasting_report__p80forecastunitsNUMERICp80ForecastUnits (get_vendor_forecasting_report)p80ForecastUnits (get_vendor_forecasting_report)amazon_vendor;
vendor_forecasting_report__p90forecastunitsNUMERICp90ForecastUnits (get_vendor_forecasting_report)p90ForecastUnits (get_vendor_forecasting_report)amazon_vendor;
vendor_forecasting_report__startdateDATEstartDate (get_vendor_forecasting_report)startDate (get_vendor_forecasting_report)amazon_vendor;
vendor_inventory_report__aged90plusdayssellableinventorycost_amountNUMERICaged90PlusDaysSellableInventoryCost-amount (get_vendor_inventory_report)aged90PlusDaysSellableInventoryCost-amount (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__aged90plusdayssellableinventorycost_currencycodeTEXTaged90PlusDaysSellableInventoryCost-currencyCode (get_vendor_inventory_report)aged90PlusDaysSellableInventoryCost-currencyCode (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__aged90plusdayssellableinventoryunitsNUMERICaged90PlusDaysSellableInventoryUnits (get_vendor_inventory_report)aged90PlusDaysSellableInventoryUnits (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__asinTEXTasin (get_vendor_inventory_report)asin (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__averagevendorleadtimedaysNUMERICaverageVendorLeadTimeDays (get_vendor_inventory_report)averageVendorLeadTimeDays (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__enddateDATEendDate (get_vendor_inventory_report)endDate (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__netreceivedinventorycost_amountNUMERICnetReceivedInventoryCost-amount (get_vendor_inventory_report)netReceivedInventoryCost-amount (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__netreceivedinventorycost_currencycodeTEXTnetReceivedInventoryCost-currencyCode (get_vendor_inventory_report)netReceivedInventoryCost-currencyCode (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__netreceivedinventoryunitsNUMERICnetReceivedInventoryUnits (get_vendor_inventory_report)netReceivedInventoryUnits (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__openpurchaseorderunitsNUMERICopenPurchaseOrderUnits (get_vendor_inventory_report)openPurchaseOrderUnits (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__procurableproductoutofstockrateNUMERICprocurableProductOutOfStockRate (get_vendor_inventory_report)procurableProductOutOfStockRate (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__receivefillrateNUMERICreceiveFillRate (get_vendor_inventory_report)receiveFillRate (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__sellableonhandinventorycost_amountNUMERICsellableOnHandInventoryCost-amount (get_vendor_inventory_report)sellableOnHandInventoryCost-amount (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__sellableonhandinventorycost_currencycodeTEXTsellableOnHandInventoryCost-currencyCode (get_vendor_inventory_report)sellableOnHandInventoryCost-currencyCode (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__sellableonhandinventoryunitsNUMERICsellableOnHandInventoryUnits (get_vendor_inventory_report)sellableOnHandInventoryUnits (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__sellthroughrateNUMERICsellThroughRate (get_vendor_inventory_report)sellThroughRate (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__startdateDATEstartDate (get_vendor_inventory_report)startDate (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__uftNUMERICuft (get_vendor_inventory_report)uft (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__unfilledcustomerorderedunitsNUMERICunfilledCustomerOrderedUnits (get_vendor_inventory_report)unfilledCustomerOrderedUnits (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__unhealthyinventorycost_amountNUMERICunhealthyInventoryCost-amount (get_vendor_inventory_report)unhealthyInventoryCost-amount (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__unhealthyinventorycost_currencycodeTEXTunhealthyInventoryCost-currencyCode (get_vendor_inventory_report)unhealthyInventoryCost-currencyCode (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__unhealthyinventoryunitsNUMERICunhealthyInventoryUnits (get_vendor_inventory_report)unhealthyInventoryUnits (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__unsellableonhandinventorycost_amountNUMERICunsellableOnHandInventoryCost-amount (get_vendor_inventory_report)unsellableOnHandInventoryCost-amount (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__unsellableonhandinventorycost_currencycodeTEXTunsellableOnHandInventoryCost-currencyCode (get_vendor_inventory_report)unsellableOnHandInventoryCost-currencyCode (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__unsellableonhandinventoryunitsNUMERICunsellableOnHandInventoryUnits (get_vendor_inventory_report)unsellableOnHandInventoryUnits (get_vendor_inventory_report)amazon_vendor;
vendor_inventory_report__vendorconfirmationrateNUMERICvendorConfirmationRate (get_vendor_inventory_report)vendorConfirmationRate (get_vendor_inventory_report)amazon_vendor;
vendor_net_pure_product_margin_report__asinTEXTasin (get_vendor_net_pure_product_margin_report)asin (get_vendor_net_pure_product_margin_report)amazon_vendor;
vendor_net_pure_product_margin_report__enddateDATEendDate (get_vendor_net_pure_product_margin_report)endDate (get_vendor_net_pure_product_margin_report)amazon_vendor;
vendor_net_pure_product_margin_report__netpureproductmarginNUMERICnetPureProductMargin (get_vendor_net_pure_product_margin_report)netPureProductMargin (get_vendor_net_pure_product_margin_report)amazon_vendor;
vendor_net_pure_product_margin_report__startdateDATEstartDate (get_vendor_net_pure_product_margin_report)startDate (get_vendor_net_pure_product_margin_report)amazon_vendor;
vendor_real_time_sales_report__asinTEXTasin (get_vendor_real_time_sales_report)asin (get_vendor_real_time_sales_report)amazon_vendor;
vendor_real_time_sales_report__endtimeTIMESTAMPendTime (get_vendor_real_time_sales_report)endTime (get_vendor_real_time_sales_report)amazon_vendor;
vendor_real_time_sales_report__orderedrevenueNUMERICorderedRevenue (get_vendor_real_time_sales)orderedRevenue (get_vendor_real_time_sales)amazon_vendor;
vendor_real_time_sales_report__orderedunitsNUMERICorderedUnits (get_vendor_real_time_sales_report)orderedUnits (get_vendor_real_time_sales_report)amazon_vendor;
vendor_real_time_sales_report__starttimeTIMESTAMPstartTime (get_vendor_real_time_sales_report)startTime (get_vendor_real_time_sales_report)amazon_vendor;
vendor_sales_report__asinTEXTasin (get_vendor_sales_report)asin (get_vendor_sales_report)amazon_vendor;
vendor_sales_report__customerreturnsNUMERICcustomerReturns (get_vendor_sales_report)customerReturns (get_vendor_sales_report)amazon_vendor;
vendor_sales_report__enddateDATEendDate (get_vendor_sales_report)endDate (get_vendor_sales_report)amazon_vendor;
vendor_sales_report__orderedrevenue_amountNUMERICorderedRevenue-amount (get_vendor_sales_report)orderedRevenue-amount (get_vendor_sales_report) (Manufacturing)amazon_vendor;
vendor_sales_report__orderedrevenue_currencycodeTEXTorderedRevenue-currencyCode (get_vendor_sales_report)orderedRevenue-currencyCode (get_vendor_sales_report) (Manufacturing)amazon_vendor;
vendor_sales_report__orderedunitsNUMERICorderedUnits (get_vendor_sales_report)orderedUnits (get_vendor_sales_report) (Manufacturing)amazon_vendor;
vendor_sales_report__shippedcogs_amountNUMERICshippedCogs-amount (get_vendor_sales_report)shippedCogs-amount (get_vendor_sales_report)amazon_vendor;
vendor_sales_report__shippedcogs_currencycodeTEXTshippedCogs-currencyCode (get_vendor_sales_report)shippedCogs-currencyCode (get_vendor_sales_report)amazon_vendor;
vendor_sales_report__shippedrevenue_amountNUMERICshippedRevenue-amount (get_vendor_sales_report)shippedRevenue-amount (get_vendor_sales_report)amazon_vendor;
vendor_sales_report__shippedrevenue_currencycodeTEXTshippedRevenue-currencyCode (get_vendor_sales_report)shippedRevenue-currencyCode (get_vendor_sales_report)amazon_vendor;
vendor_sales_report__shippedunitsNUMERICshippedUnits (get_vendor_sales_report)shippedUnits (get_vendor_sales_report)amazon_vendor;
vendor_sales_report__startdateDATEstartDate (get_vendor_sales_report)startDate (get_vendor_sales_report)amazon_vendor;
vendor_traffic_report__asinTEXTasin (get_vendor_traffic_report)asin (get_vendor_traffic_report)amazon_vendor;
vendor_traffic_report__enddateDATEendDate (get_vendor_traffic_report)endDate (get_vendor_traffic_report)amazon_vendor;
vendor_traffic_report__glanceviewsNUMERICglanceViews (get_vendor_traffic_report)glanceViews (get_vendor_traffic_report)amazon_vendor;
vendor_traffic_report__startdateDATEstartDate (get_vendor_traffic_report)startDate (get_vendor_traffic_report)amazon_vendor;
achievement_idTEXTAchievement IDThe achievement ID in a game for an event. Populated by the event parameter `achievement_id`.googleanalytics4;
active1_day_usersNUMERIC1-day active usersThe number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.googleanalytics4;
active28_day_usersNUMERIC28-day active usersThe number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.googleanalytics4;
active7_day_usersNUMERIC7-day active usersThe number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.googleanalytics4;
active_usersNUMERICActive UsersPrimary user metric in GA4: The number of distinct users who visited your site or app.googleanalytics4;
ad_formatTEXTAd formatDescribes the way ads looked and where they were located. Typical formats include `Interstitial`, `Banner`, `Rewarded`, and `Native advanced`.googleanalytics4;
ad_source_nameTEXTAd sourceThe source network that served the ad. Typical sources include `AdMob Network`, `Liftoff`, `Facebook Audience Network`, and `Mediated house ads`.googleanalytics4;
ad_unit_exposureNUMERICAd unit exposureThe time that an ad unit was exposed to a user, in milliseconds.googleanalytics4;
ad_unit_nameTEXTAd unitThe name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.googleanalytics4; google_ad_manager;
add_to_cartsNUMERICAdd to cartsThe number of times users added items to their shopping carts.googleanalytics4;
advertiser_ad_clicksNUMERICAds clicksTotal number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.googleanalytics4;
advertiser_ad_costNUMERICAds costThe total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see [Import cost data](https://support.google.com/analytics/answer/10071305).googleanalytics4;
advertiser_ad_cost_per_clickNUMERICAds cost per clickAds cost per click is ad cost divided by ad clicks and is often abbreviated CPC.googleanalytics4;
advertiser_ad_cost_per_key_eventNUMERICCost per key eventCost per key event is ad cost divided by key events.googleanalytics4;
advertiser_ad_impressionsNUMERICAds impressionsThe total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.googleanalytics4;
app_versionTEXTApp versionThe app's versionName (Android) or short bundle version (iOS).googleanalytics4; appsflyer;
audience_idTEXTAudience idThe numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.googleanalytics4; google_ads; bing;
audience_resource_nameTEXTAudience resource nameThe resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see [Resource names](//google.aip.dev/122).googleanalytics4; google_ads;
average_purchase_revenueNUMERICAverage purchase revenueThe average purchase revenue in the transaction group of events.googleanalytics4;
average_purchase_revenue_per_paying_userNUMERICARPPUAverage revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.googleanalytics4;
average_purchase_revenue_per_userNUMERICAverage purchase revenue per userThe average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.googleanalytics4;
average_revenue_per_userNUMERICARPUAverage revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.googleanalytics4; appsflyer;
average_session_durationNUMERICAverage session durationThe average duration (in seconds) of users` sessions.googleanalytics4;
bounce_rateNUMERICBounce rateThe percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.googleanalytics4; google_ads;
branding_interestTEXTInterestsInterests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, `Shoppers`, `Lifestyles & Hobbies/Pet Lovers`, or `Travel/Travel Buffs/Beachbound Travelers`.googleanalytics4;
browserTEXTBrowserThe browsers used to view your website.googleanalytics4; googleanalytics; intercom; rakuten_advertising; teads;
campaign_nameTEXTCampaign nameThe name of the marketing campaign. Present only for conversion events.googleanalytics4; google_ads; basis_dsp; dragonmetrics; pardot; pinterest; reddit; salesforce; salesforce_marketing; stackadapt; teads; tiktok; yahoo_japan;
cart_to_view_rateNUMERICCart-to-view rateThe number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.googleanalytics4;
characterTEXTCharacterThe player character in a game for an event. Populated by the event parameter `character`.googleanalytics4;
checkoutsNUMERICCheckoutsThe number of times users started the checkout process. This metric counts the occurrence of the `begin_checkout` event.googleanalytics4;
cityCITYCityThe city from which the user activity originated.googleanalytics4; googleanalytics; google_ads; appsflyer; bing; dv360; instagram; klaviyo; yahoo_japan;
cityidTEXTCity IDThe geographic ID of the city from which the user activity originated, derived from their IP address.googleanalytics4; googleanalytics; dv360;
cm360_account_idTEXTCM360 account IDThe CM360 Account ID that led to the key event. Identifies the CM360 Account.googleanalytics4;
cm360_account_nameTEXTCM360 account nameThe CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.googleanalytics4;
cm360_advertiser_idTEXTCM360 advertiser IDThe CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.googleanalytics4;
cm360_advertiser_nameTEXTCM360 advertiser nameThe CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.googleanalytics4;
cm360_campaign_idTEXTCM360 campaign IDThe CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.googleanalytics4;
cm360_campaign_nameTEXTCM360 campaign nameThe CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.googleanalytics4;
cm360_creative_formatTEXTCM360 creative formatThe CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types.googleanalytics4;
cm360_creative_idTEXTCM360 creative IDThe CM360 Creative ID that led to the key event. Identifies a CM360 creative.googleanalytics4;
cm360_creative_nameTEXTCM360 creative nameThe CM360 Creative Name that led to the key event. The name given to a CM360 creative.googleanalytics4;
cm360_creative_typeTEXTCM360 creative typeThe CM360 Creative Type that led to the key event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)googleanalytics4;
cm360_creative_type_idTEXTCM360 creative type IDThe CM360 Creative Type ID that led to the key event. Identifies a CM360 creative type.googleanalytics4;
cm360_creative_versionTEXTCM360 creative versionThe CM360 Creative Version that led to the key event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.googleanalytics4;
cm360_mediumTEXTCM360 mediumThe CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure.googleanalytics4;
cm360_placement_cost_structureTEXTCM360 placement cost structureThe CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.googleanalytics4;
cm360_placement_idTEXTCM360 placement IDThe CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
cm360_placement_nameTEXTCM360 placement nameThe CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
cm360_rendering_idTEXTCM360 rendering IDThe CM360 Rendering ID that led to the key event. Identifies a CM360 creative.googleanalytics4;
cm360_site_idTEXTCM360 site IDThe CM360 Site ID that led to the key event. Identifies a CM360 site.googleanalytics4;
cm360_site_nameTEXTCM360 site nameThe CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased.googleanalytics4;
cm360_sourceTEXTCM360 sourceThe CM360 Source that led to the key event. The CM360 source is also referred to as the site name.googleanalytics4;
cm360_source_mediumTEXTCM360 source / mediumThe CM360 Source Medium that led to the key event. A combination of the source and medium.googleanalytics4;
cohortTEXTCohortThe cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive group of days. If a cohort name is not specified in the request, cohorts are named by their zero based index such as cohort_0 and cohort_1.googleanalytics4;
cohort_active_usersNUMERICCohort active usersThe number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example in the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.googleanalytics4;
cohort_nth_dayTEXTDaily cohortDay offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.googleanalytics4;
cohort_nth_monthTEXTMonthly cohortMonth offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.googleanalytics4;
cohort_nth_weekTEXTWeekly cohortWeek offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.googleanalytics4;
cohort_total_usersNUMERICCohort total usersThe total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cohort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.googleanalytics4;
content_groupTEXTContent groupA category that applies to items of published content. Populated by the event parameter `content_group`.googleanalytics4;
content_idTEXTContent IDThe identifier of the selected content. Populated by the event parameter `content_id`.googleanalytics4;
content_typeTEXTContent typeThe category of the selected content. Populated by the event parameter `content_type`.googleanalytics4;
continentTEXTContinentThe continent from which the user activity originated. For example, `Americas` or `Asia`.googleanalytics4; googleanalytics;
continentidTEXTContinent IDThe geographic ID of the continent from which the user activity originated, derived from their IP address.googleanalytics4; googleanalytics;
cost_per_conversionNUMERICCost per conversionCost per conversion is ad cost divided by conversions.googleanalytics4; google_ads; bing; tiktok;
country_idCOUNTRYCountry IDThe geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.googleanalytics4; idealo;
crash_affected_usersNUMERICCrash-affected usersThe number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception".googleanalytics4;
crash_free_users_rateNUMERICCrash-free users rateThe number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.googleanalytics4;
date_hourTEXTDate + hour (YYYYMMDDHH)The combined values of date and hour formatted as YYYYMMDDHH.googleanalytics4;
date_hour_minuteTEXTDate hour and minuteThe combined values of date, hour, and minute formatted as YYYYMMDDHHMM.googleanalytics4;
dau_per_mauNUMERICDAU / MAUThe rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.googleanalytics4;
dau_per_wauNUMERICDAU / WAUThe rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.googleanalytics4;
day_of_weekTEXTDay of weekThe integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.googleanalytics4; google_ads; bing; yahoo_japan;
day_of_week_nameTEXTDay of week nameThe day of the week in English. This dimension has values such as Sunday or Monday.googleanalytics4;
default_channel_groupTEXTDefault channel groupThe key event's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.googleanalytics4;
deviceTEXTDeviceThe branded device name (examples are Galaxy S10 or P30 Pro).googleanalytics4; google_ads; bing; criteo; dv360; rakuten_advertising; rtbhouse; searchconsole; teads; yahoo_japan;
device_modelTEXTDevice modelThe mobile device model (example: iPhone 10,6).googleanalytics4; appsflyer; dv360;
devicecategoryTEXTDevice categoryThe type of device - Desktop, Tablet, or Mobile.googleanalytics4; googleanalytics; appsflyer;
dv360_advertiser_idTEXTDV360 advertiser IDThe DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser.googleanalytics4;
dv360_advertiser_nameTEXTDV360 advertiser nameThe DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertising campaigns.googleanalytics4;
dv360_campaign_idTEXTDV360 campaign IDThe DV360 Campaign ID that led to the key event. Identifies the DV360 campaign.googleanalytics4;
dv360_campaign_nameTEXTDV360 campaign nameThe DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common business goal.googleanalytics4;
dv360_creative_formatTEXTDV360 creative formatThe DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, video, or native.googleanalytics4;
dv360_creative_idTEXTDV360 creative IDThe DV360 Creative ID that led to the key event. Identifies the DV360 creative.googleanalytics4;
dv360_creative_nameTEXTDV360 creative nameThe DV360 Creative Name that led to the key event. The name given to a DV360 creative.googleanalytics4;
dv360_exchange_idTEXTDV360 exchange IDThe DV360 Exchange ID that led to the key event. Identifies the DV360 exchange.googleanalytics4;
dv360_exchange_nameTEXTDV360 exchange nameThe DV360 Exchange Name that led to the key event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).googleanalytics4;
dv360_insertion_order_idTEXTDV360 insertion order IDThe DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order.googleanalytics4;
dv360_insertion_order_nameTEXTDV360 insertion order nameThe DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.googleanalytics4;
dv360_line_item_idTEXTDV360 line item IDThe DV360 Line Item ID that led to the key event. Identifies the DV360 line item.googleanalytics4;
dv360_line_item_nameTEXTDV360 line item nameThe DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to inventory sources.googleanalytics4;
dv360_mediumTEXTDV360 mediumThe DV360 Medium that led to the key event. The billable outcome of the insertion order. For example, `cpm`.googleanalytics4;
dv360_partner_idTEXTDV360 partner IDThe DV360 Partner ID that led to the key event. Identifies the DV360 partner.googleanalytics4;
dv360_partner_nameTEXTDV360 partner nameThe DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual advertisers.googleanalytics4;
dv360_sourceTEXTDV360 sourceThe DV360 Source that led to the key event. The DV360 site name where your ad was displayed.googleanalytics4;
dv360_source_mediumTEXTDV360 source / mediumThe DV360 Source Medium that led to the key event. A combination of the source and medium.googleanalytics4;
ecommerce_purchasesNUMERICEcommerce purchasesThe number of times users completed a purchase. This metric counts `purchase` events; this metric does not count `in_app_purchase` and subscription events.googleanalytics4;
engaged_sessionsNUMERICEngaged sessionsThe number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.googleanalytics4;
engagement_ratePERCENTEngagement rateThe percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.googleanalytics4; google_ads; linkedin; tiktok;
event_campaignTEXTCampaign (Conversion event scope)The name of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.googleanalytics4;
event_countNUMERICEvent countThe count of events.googleanalytics4;
event_count_per_userNUMERICEvent count per userThe average number of events per user (Event count divided by Active users).googleanalytics4;
event_nameTEXTEvent nameThe name of the event.googleanalytics4; appsflyer;
event_valueNUMERICEvent valueThe sum of the event parameter named `value`.googleanalytics4;
events_per_sessionNUMERICEvents per sessionThe average number of events per session (Event count divided by Sessions).googleanalytics4;
file_extensionTEXTFile extensionThe extension of the downloaded file (for example, `pdf` or `txt`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_extension`.googleanalytics4;
file_nameTEXTFile nameThe page path of the downloaded file (for example, `/menus/dinner-menu.pdf`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_name`.googleanalytics4;
first_session_dateDATEFirst session dateThe date the user's first session occurred, formatted as YYYYMMDD.googleanalytics4;
first_time_purchaser_conversion_rateNUMERICFirst-time purchaser rateThe percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.googleanalytics4;
first_time_purchasersNUMERICFirst time purchasersThe number of users that completed their first purchase event.googleanalytics4;
first_time_purchasers_per_new_userNUMERICFirst-time purchasers per new userThe average number of first time purchasers per new user.googleanalytics4;
first_user_campaign_idTEXTFirst user campaign IDIdentifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.googleanalytics4;
first_user_campaign_nameTEXTFirst user campaignName of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.googleanalytics4;
first_user_cm360_account_idTEXTFirst user CM360 account IDThe CM360 Account ID that originally acquired the user. Identifies the CM360 account.googleanalytics4;
first_user_cm360_account_nameTEXTFirst user CM360 account nameThe CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.googleanalytics4;
first_user_cm360_advertiser_idTEXTFirst user CM360 advertiser IDThe CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.googleanalytics4;
first_user_cm360_advertiser_nameTEXTFirst user CM360 advertiser nameThe CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.googleanalytics4;
first_user_cm360_campaign_idTEXTFirst user CM360 campaign IDThe CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.googleanalytics4;
first_user_cm360_campaign_nameTEXTFirst user CM360 campaign nameThe CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.googleanalytics4;
first_user_cm360_creative_formatTEXTFirst user CM360 creative formatThe CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.googleanalytics4;
first_user_cm360_creative_idTEXTFirst user CM360 creative IDThe CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.googleanalytics4;
first_user_cm360_creative_nameTEXTFirst user CM360 creative nameThe CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.googleanalytics4;
first_user_cm360_creative_typeTEXTFirst user CM360 creative typeThe CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)googleanalytics4;
first_user_cm360_creative_type_idTEXTFirst user CM360 creative type IDThe CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.googleanalytics4;
first_user_cm360_creative_versionTEXTFirst user CM360 creative versionThe CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.googleanalytics4;
first_user_cm360_mediumTEXTFirst user CM360 mediumThe CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.googleanalytics4;
first_user_cm360_placement_cost_structureTEXTFirst user CM360 placement cost structureThe CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.googleanalytics4;
first_user_cm360_placement_idTEXTFirst user CM360 placement IDThe CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
first_user_cm360_placement_nameTEXTFirst user CM360 placement nameThe CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
first_user_cm360_rendering_idTEXTFirst user CM360 rendering IDThe CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.googleanalytics4;
first_user_cm360_site_idTEXTFirst user CM360 site IDThe CM360 Site ID that originally acquired the user. Identifies a CM360 site.googleanalytics4;
first_user_cm360_site_nameTEXTFirst user CM360 site nameThe CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.googleanalytics4;
first_user_cm360_sourceTEXTFirst user CM360 sourceThe CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.googleanalytics4;
first_user_cm360_source_mediumTEXTFirst user CM360 source / mediumThe CM360 Source Medium that originally acquired the user. A combination of the source and medium.googleanalytics4;
first_user_default_channel_groupTEXTFirst user default channel groupThe default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.googleanalytics4;
first_user_dv360_advertiser_idTEXTFirst user DV360 advertiser IDThe DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.googleanalytics4;
first_user_dv360_advertiser_nameTEXTFirst user DV360 advertiser nameThe DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.googleanalytics4;
first_user_dv360_campaign_idTEXTFirst user DV360 campaign IDThe DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.googleanalytics4;
first_user_dv360_campaign_nameTEXTFirst user DV360 campaign nameThe DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal.googleanalytics4;
first_user_dv360_creative_formatTEXTFirst user DV360 creative formatThe DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native.googleanalytics4;
first_user_dv360_creative_idTEXTFirst user DV360 creative IDThe DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.googleanalytics4;
first_user_dv360_creative_nameTEXTFirst user DV360 creative nameThe DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.googleanalytics4;
first_user_dv360_exchange_idTEXTFirst user DV360 exchange IDThe DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.googleanalytics4;
first_user_dv360_exchange_nameTEXTFirst user DV360 exchange nameThe DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).googleanalytics4;
first_user_dv360_insertion_order_idTEXTFirst user DV360 insertion order IDThe DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.googleanalytics4;
first_user_dv360_insertion_order_nameTEXTFirst user DV360 insertion order nameThe DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.googleanalytics4;
first_user_dv360_line_item_idTEXTFirst user DV360 line item IDThe DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.googleanalytics4;
first_user_dv360_line_item_nameTEXTFirst user DV360 line item nameThe DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources.googleanalytics4;
first_user_dv360_mediumTEXTFirst user DV360 mediumThe DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.googleanalytics4;
first_user_dv360_partner_idTEXTFirst user DV360 partner IDThe DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.googleanalytics4;
first_user_dv360_partner_nameTEXTFirst user DV360 partner nameThe DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.googleanalytics4;
first_user_dv360_sourceTEXTFirst user DV360 sourceThe DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.googleanalytics4;
first_user_dv360_source_mediumTEXTFirst user DV360 source / mediumThe DV360 Source Medium that originally acquired the user. A combination of the source and medium.googleanalytics4;
first_user_google_ads_account_nameTEXTFirst user Google Ads account nameThe Account name from Google Ads that first acquired the user.googleanalytics4;
first_user_google_ads_ad_group_idTEXTFirst user Google Ads ad group IDThe Ad Group Id in Google Ads that first acquired the user.googleanalytics4;
first_user_google_ads_ad_group_nameTEXTFirst user Google Ads ad group nameThe Ad Group Name in Google Ads that first acquired the user.googleanalytics4;
first_user_google_ads_ad_network_typeTEXTFirst user Google Ads ad network typeThe advertising network that first acquired the user. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.googleanalytics4;
first_user_google_ads_campaign_idTEXTFirst user Google Ads campaign IDIdentifier of the Google Ads marketing campaign that first acquired the user.googleanalytics4;
first_user_google_ads_campaign_nameTEXTFirst user Google Ads campaignName of the Google Ads marketing campaign that first acquired the user.googleanalytics4;
first_user_google_ads_campaign_typeTEXTFirst user Google Ads campaign typeThe campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).googleanalytics4;
first_user_google_ads_creative_idTEXTFirst user Google Ads creative IDThe ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.googleanalytics4;
first_user_google_ads_customer_idTEXTFirst user Google Ads customer IDThe Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.googleanalytics4;
first_user_google_ads_keywordTEXTFirst user Google Ads keyword textFirst user Google Ads keyword text | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).googleanalytics4;
first_user_google_ads_queryTEXTFirst user Google Ads queryThe search query that first acquired the user.googleanalytics4;
first_user_manual_ad_contentTEXTFirst user manual ad contentThe ad content that first acquired the user. Populated by the utm_content parameter.googleanalytics4;
first_user_manual_campaign_idTEXTFirst user manual campaign IDThe manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL parameter.googleanalytics4;
first_user_manual_campaign_nameTEXTFirst user manual campaign nameThe manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).googleanalytics4;
first_user_manual_creative_formatTEXTFirst user manual creative formatThe manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.googleanalytics4;
first_user_manual_marketing_tacticTEXTFirst user manual marketing tacticThe manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.googleanalytics4;
first_user_manual_mediumTEXTFirst user manual mediumThe manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.googleanalytics4;
first_user_manual_sourceTEXTFirst user manual sourceThe manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.googleanalytics4;
first_user_manual_source_mediumTEXTFirst user manual source / mediumThe manual Source Medium that originally acquired the user. A combination of the source and medium.googleanalytics4;
first_user_manual_source_platformTEXTFirst user manual source platformThe manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.googleanalytics4;
first_user_manual_termTEXTFirst user manual termThe term that first acquired the user. Populated by the utm_term parameter.googleanalytics4;
first_user_mediumTEXTFirst user mediumThe medium that first acquired the user to your website or app.googleanalytics4;
first_user_primary_channel_groupTEXTFirst user primary channel groupThe primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).googleanalytics4;
first_user_sa360_ad_group_idTEXTFirst user SA360 ad group IDThe SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.googleanalytics4;
first_user_sa360_ad_group_nameTEXTFirst user SA360 ad group nameThe SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.googleanalytics4;
first_user_sa360_campaign_idTEXTFirst user SA360 campaign IDThe SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.googleanalytics4;
first_user_sa360_campaign_nameTEXTFirst user SA360 campaignThe SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising.googleanalytics4;
first_user_sa360_creative_formatTEXTFirst user SA360 creative formatThe SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign.googleanalytics4;
first_user_sa360_engine_account_idTEXTFirst user SA360 engine account IDThe SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.googleanalytics4;
first_user_sa360_engine_account_nameTEXTFirst user SA360 engine account nameThe SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).googleanalytics4;
first_user_sa360_engine_account_typeTEXTFirst user SA360 engine account typeThe SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.googleanalytics4;
first_user_sa360_keyword_textTEXTFirst user SA360 keyword textThe SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.googleanalytics4;
first_user_sa360_manager_account_idTEXTFirst user SA360 manager account IDThe SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.googleanalytics4;
first_user_sa360_manager_account_nameTEXTFirst user SA360 manager account nameThe SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.googleanalytics4;
first_user_sa360_mediumTEXTFirst user SA360 mediumThe SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.googleanalytics4;
first_user_sa360_queryTEXTFirst user SA360 queryThe SA360 Query that originally acquired the user. The search query typed by the user.googleanalytics4;
first_user_sa360_sourceTEXTFirst user SA360 sourceThe SA360 Source that originally acquired the user. The search query happened on this site.googleanalytics4;
first_user_sa360_source_mediumTEXTFirst user SA360 source / mediumThe SA360 Source Medium that originally acquired the user. A combination of the source and medium.googleanalytics4;
first_user_sourceTEXTFirst user sourceThe source that first acquired the user to your website or app.googleanalytics4;
first_user_source_mediumTEXTFirst user source / mediumThe combined values of the dimensions `firstUserSource` and `firstUserMedium`.googleanalytics4;
first_user_source_platformTEXTFirst user source platformThe source platform that first acquired the user. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.googleanalytics4;
full_page_urlTEXTFull page URLThe hostname, page path, and query string for web pages visited; for example, the `fullPageUrl` portion of `https://www.example.com/store/contact-us?query_string=true` is `www.example.com/store/contact-us?query_string=true`.googleanalytics4;
TEXTGoogle Ads account nameThe Account name from Google Ads for the campaign that led to the key event. Corresponds to `customer.descriptive_name` in the Google Ads API.googleanalytics4;
TEXTGoogle Ads ad group IDThe Google Ads ad group ID attributed to the key event.googleanalytics4;
TEXTGoogle Ads ad group nameThe ad group name attributed to the key event.googleanalytics4;
TEXTGoogle Ads ad network typeThe advertising network type of the key event. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.googleanalytics4;
TEXTGoogle Ads campaign IDThe campaign ID for the Google Ads campaign attributed to the key event.googleanalytics4;
TEXTGoogle Ads campaignThe campaign name for the Google Ads campaign attributed to the key event.googleanalytics4;
TEXTGoogle Ads campaign typeThe campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).googleanalytics4;
TEXTGoogle Ads creative IDThe ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads.googleanalytics4;
TEXTGoogle Ads customer IDThe Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Google Ads accounts.googleanalytics4;
TEXTGoogle Ads keyword textThe matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).googleanalytics4;
TEXTGoogle Ads queryThe search query that led to the key event.googleanalytics4;
gross_item_revenueNUMERICGross item revenueThe total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.googleanalytics4;
gross_purchase_revenueNUMERICGross purchase revenueThe sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.googleanalytics4;
group_idTEXTGroup IDThe player group ID in a game for an event. Populated by the event parameter `group_id`.googleanalytics4; zendesk_support;
hostnameTEXTHostnameIncludes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.googleanalytics4; googleanalytics; searchconsole;
is_conversion_eventTEXTIs key eventThe string `true` if the event is a key event. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.googleanalytics4;
iso_weekTEXTISO week of the yearISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53.googleanalytics4;
iso_yearTEXTISO yearThe ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.googleanalytics4;
iso_year_iso_weekTEXTISO week of ISO yearThe combined values of isoWeek and isoYear. Example values include 201652 & 201701.googleanalytics4;
item_affiliationTEXTItem affiliationThe name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the `affiliation` item parameter.googleanalytics4;
item_brandTEXTItem brandBrand name of the item.googleanalytics4;
item_categoryTEXTItem categoryThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.googleanalytics4;
item_category2TEXTItem category 2The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.googleanalytics4;
item_category3TEXTItem category 3The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.googleanalytics4;
item_category4TEXTItem category 4The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.googleanalytics4;
item_category5TEXTItem category 5The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.googleanalytics4;
item_discount_amountNUMERICItem discount amountThe monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter.googleanalytics4; rakuten_advertising;
item_idTEXTItem IDThe ID of the item.googleanalytics4;
item_list_click_eventsNUMERICItem-list click eventsThe number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event.googleanalytics4;
item_list_click_through_rateNUMERICItem list click through rateThe number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.googleanalytics4;
item_list_idTEXTItem list IDThe ID of the item list.googleanalytics4;
item_list_nameTEXTItem list nameThe name of the item list.googleanalytics4;
item_list_positionTEXTItem list positionThe position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array.googleanalytics4;
item_list_view_eventsNUMERICItem-list view eventsThe number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.googleanalytics4;
item_location_i_dTEXTItem location IDThe physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array.googleanalytics4;
item_nameTEXTItem nameThe name of the item.googleanalytics4;
item_promotion_click_through_rateNUMERICItem promotion click through rateThe number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.googleanalytics4;
item_promotion_creative_nameTEXTItem promotion creative nameThe name of the item-promotion creative.googleanalytics4;
item_promotion_creative_slotTEXTItem promotion creative slotThe name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the `creative_slot` parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used.googleanalytics4;
item_promotion_idTEXTItem promotion IDThe ID of the item promotion.googleanalytics4;
item_promotion_nameTEXTItem promotion nameThe name of the promotion for the item.googleanalytics4;
item_refund_amountNUMERICItem refund amountItem refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event.googleanalytics4;
item_revenueNUMERICItem revenueThe total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.googleanalytics4;
item_variantTEXTItem variantThe specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Populated by the `item_variant` parameter.googleanalytics4;
item_view_eventsNUMERICItem view eventsThe number of times the item details were viewed. The metric counts the occurrence of the `view_item` event.googleanalytics4;
items_added_to_cartNUMERICItems added to cartThe number of units added to cart for a single item. This metric counts the quantity of items in `add_to_cart` events.googleanalytics4;
items_checked_outNUMERICItems checked outThe number of units checked out for a single item. This metric counts the quantity of items in `begin_checkout` events.googleanalytics4;
items_clicked_in_listNUMERICItems clicked in listThe number of units clicked in list for a single item. This metric counts the quantity of items in `select_item` events.googleanalytics4;
items_clicked_in_promotionNUMERICItems clicked in promotionThe number of units clicked in promotion for a single item. This metric counts the quantity of items in `select_promotion` events.googleanalytics4;
items_purchasedNUMERICItems purchasedThe number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.googleanalytics4;
items_viewedNUMERICItems viewedThe number of units viewed for a single item. This metric counts the quantity of items in `view_item` events.googleanalytics4;
items_viewed_in_listNUMERICItems viewed in listThe number of units viewed in list for a single item. This metric counts the quantity of items in `view_item_list` events.googleanalytics4;
items_viewed_in_promotionNUMERICItems viewed in promotionThe number of units viewed in promotion for a single item. This metric counts the quantity of items in `view_promotion` events.googleanalytics4;
landing_pageTEXTLanding pageThe page path associated with the first pageview in a session.googleanalytics4; linkedin;
landing_page_plus_query_stringTEXTLanding page + query stringThe page path + query string associated with the first pageview in a session.googleanalytics4;
languageTEXTLanguageThe language setting of the user's browser or device. For example, `English`.googleanalytics4; googleanalytics; appsflyer; bing; tiktok;
language_codeTEXTLanguage codeThe language setting (ISO 639) of the user's browser or device. For example, `en-us`.googleanalytics4;
levelTEXTLevelThe player's level in a game. Populated by the event parameter `level`.googleanalytics4;
TEXTLink classesThe HTML class attribute for an outbound link. For example if a user clicks a link ``, this dimension will return `center`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_classes`.googleanalytics4;
TEXTLink domainThe destination domain of the outbound link. For example if a user clicks a link ``, this dimension will return `youtube.com`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_domain`.googleanalytics4;
TEXTLink IDThe HTML ID attribute for an outbound link or file download. For example if a user clicks a link ``, this dimension will return `socialLinks`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_id`.googleanalytics4; rakuten_advertising; salesforce_marketing;
TEXTLink textThe link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_text`.googleanalytics4;
TEXTLink URLThe full URL for an outbound link or file download. For example if a user clicks a link ``, this dimension will return `https://www.youtube.com/results?search_query=analytics`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_url`.googleanalytics4; salesforce_marketing;
manual_ad_contentTEXTManual ad contentThe ad content attributed to the key event. Populated by the utm_content parameter.googleanalytics4;
manual_campaign_idTEXTManual campaign IDThe manual Campaign ID that led to the key event. Identifies the manual campaign. Populated by `utm_id` URL parameter.googleanalytics4;
manual_campaign_nameTEXTManual campaign nameThe manual Campaign Name that led to the key event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).googleanalytics4;
manual_creative_formatTEXTManual creative formatThe manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.googleanalytics4;
manual_marketing_tacticTEXTManual marketing tacticThe manual Marketing Tactic that led to the key event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.googleanalytics4;
manual_mediumTEXTManual mediumThe manual Medium that led to the key event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.googleanalytics4;
manual_sourceTEXTManual sourceThe manual Source that led to the key event. The referrer. Populated by `utm_source` URL parameter.googleanalytics4;
manual_source_mediumTEXTManual source / mediumThe manual Source Medium that led to the key event. A combination of the source and medium.googleanalytics4;
manual_source_platformTEXTManual source platformThe manual Source Platform that led to the key event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.googleanalytics4;
manual_termTEXTManual termThe term attributed to the key event. Populated by the utm_term parameter.googleanalytics4;
mediumTEXTMediumThe medium attributed to the session.googleanalytics4; googleanalytics;
methodTEXTMethodThe method by which an event was triggered. Populated by the event parameter `method`.googleanalytics4;
minuteTEXTMinuteThe two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.googleanalytics4; googleanalytics;
mobile_device_brandingTEXTDevice brandManufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).googleanalytics4;
mobile_device_modelTEXTMobile modelThe mobile device model name (examples: iPhone X or SM-G950F).googleanalytics4;
new_vs_returningTEXTNew / returningNew users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: `new` or `returning`.googleanalytics4;
newusersNUMERICNew usersThe web page titles used on your site.googleanalytics4; googleanalytics;
nth_dayTEXTNth dayThe number of days since the start of the date range.googleanalytics4;
nth_hourTEXTNth hourThe number of hours since the start of the date range. The starting hour is 0000.googleanalytics4;
nth_minuteTEXTNth minuteThe number of minutes since the start of the date range. The starting minute is 0000.googleanalytics4;
nth_monthTEXTNth monthThe number of months since the start of a date range. The starting month is 0000.googleanalytics4;
nth_weekTEXTNth weekA number representing the number of weeks since the start of a date range.googleanalytics4;
nth_yearTEXTNth yearThe number of years since the start of the date range. The starting year is 0000.googleanalytics4;
operating_systemTEXTOperating systemThe operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.googleanalytics4;
operating_system_versionTEXTOS versionThe operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.googleanalytics4;
operating_system_with_versionTEXTOperating system with versionThe operating system and version. For example, Android 10 or Windows 7.googleanalytics4;
order_couponTEXTOrder couponCode for the order-level coupon.googleanalytics4;
organic_google_search_average_positionNUMERICOrganic Google Search average positionThe average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link.googleanalytics4;
organic_google_search_click_through_rateNUMERICOrganic Google Search click through rateThe organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.googleanalytics4;
organic_google_search_clicksNUMERICOrganic Google Search clicksThe number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.googleanalytics4;
organic_google_search_impressionsNUMERICOrganic Google Search impressionsThe number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.googleanalytics4;
outboundTEXTOutboundReturns `true` if the link led to a site that is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `outbound`.googleanalytics4;
page_locationTEXTPage locationThe protocol, hostname, page path, and query string for web pages visited; for example, the `pageLocation` portion of `https://www.example.com/store/contact-us?query_string=true` is `https://www.example.com/store/contact-us?query_string=true`. Populated by the event parameter `page_location`.googleanalytics4;
page_pathTEXTPage pathThe portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us`.googleanalytics4;
page_path_plus_query_stringTEXTPage path + query stringThe portion of the URL following the hostname for web pages visited; for example, the `pagePathPlusQueryString` portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us?query_string=true`.googleanalytics4;
page_referrerTEXTPage referrerThe full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter `page_referrer`.googleanalytics4;
pagetitleTEXTPage titleThe web page titles used on your site.googleanalytics4; googleanalytics;
percent_scrolledTEXTPercent scrolledThe percentage down the page that the user has scrolled (for example, `90`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `percent_scrolled`.googleanalytics4;
platform_device_categoryTEXTPlatform / device categoryThe platform and type of device on which your website or mobile app ran. (example: Android / mobile)googleanalytics4;
primary_channel_groupTEXTPrimary channel groupThe primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).googleanalytics4;
promotion_clicksNUMERICPromotion clicksThe number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.googleanalytics4;
promotion_viewsNUMERICPromotion viewsThe number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.googleanalytics4;
publisher_ad_clicksNUMERICPublisher ad clicksThe number of ad_click events.googleanalytics4;
publisher_ad_impressionsNUMERICPublisher ad impressionsThe number of ad_impression events.googleanalytics4;
purchase_revenueNUMERICPurchase revenueThe sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.googleanalytics4;
purchase_to_view_rateNUMERICPurchase-to-view rateThe number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).googleanalytics4;
purchaser_conversion_rateNUMERICPurchaser rateThe percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.googleanalytics4;
refund_amountNUMERICTotal refund amountThe total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events.googleanalytics4;
return_on_ad_spendNUMERICReturn on ad spendReturn On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.googleanalytics4; basis_dsp;
sa360_ad_group_idTEXTSA360 ad group IDThe SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group.googleanalytics4;
sa360_ad_group_nameTEXTSA360 ad group nameThe SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other.googleanalytics4;
sa360_campaign_idTEXTSA360 campaign IDThe SA360 Campaign ID that led to the key event. Identifies the SA360 campaign.googleanalytics4;
sa360_campaign_nameTEXTSA360 campaignThe SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for your advertising.googleanalytics4;
sa360_creative_formatTEXTSA360 creative formatThe SA360 Creative Format that led to the key event. The creative format is the specific layout or design of the advertisement used in a campaign.googleanalytics4;
sa360_engine_account_idTEXTSA360 engine account IDThe SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account.googleanalytics4;
sa360_engine_account_nameTEXTSA360 engine account nameThe SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).googleanalytics4;
sa360_engine_account_typeTEXTSA360 engine account typeThe SA360 Engine Account Type that led to the key event. The type of engine used by the search engine account.googleanalytics4;
sa360_keyword_textTEXTSA360 keyword textThe SA360 Keyword Text that led to the key event. The keywords that matched the search query.googleanalytics4;
sa360_manager_account_idTEXTSA360 manager account IDThe SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account.googleanalytics4;
sa360_manager_account_nameTEXTSA360 manager account nameThe SA360 Manager Account Name that led to the key event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.googleanalytics4;
sa360_mediumTEXTSA360 mediumThe SA360 Medium that led to the key event. The payment mode used in ad buying. For example, `cpc`.googleanalytics4;
sa360_queryTEXTSA360 queryThe SA360 Query that led to the key event. The search query typed by the user.googleanalytics4;
sa360_sourceTEXTSA360 sourceThe SA360 Source that led to the key event. The search query happened on this site.googleanalytics4;
sa360_source_mediumTEXTSA360 source / mediumThe SA360 Source Medium that led to the key event. A combination of the source and medium.googleanalytics4;
screen_page_viewsNUMERICViewsThe number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).googleanalytics4;
screen_page_views_per_sessionNUMERICViews per sessionThe number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.googleanalytics4;
screen_page_views_per_userNUMERICViews per userThe number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.googleanalytics4;
screen_resolutionTEXTScreen resolutionThe screen resolution of the user's monitor. For example, 1920x1080.googleanalytics4;
scrolled_usersNUMERICScrolled usersThe number of unique users who scrolled down at least 90% of the page.googleanalytics4;
search_termTEXTSearch termThe term searched by the user. For example if the user visits `/some-page.html?q=some-term`, this dimension returns `some-term`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `search_term`.googleanalytics4; google_ads;
session_campaign_idTEXTSession campaign IDThe marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.googleanalytics4;
session_cm360_account_idTEXTSession CM360 account IDThe CM360 Account ID that led to the session. Identifies the CM360 account.googleanalytics4;
session_cm360_account_nameTEXTSession CM360 account nameThe CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.googleanalytics4;
session_cm360_advertiser_idTEXTSession CM360 advertiser IDThe CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.googleanalytics4;
session_cm360_advertiser_nameTEXTSession CM360 advertiser nameThe CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.googleanalytics4;
session_cm360_campaign_idTEXTSession CM360 campaign IDThe CM360 Campaign ID that led to the session. Identifies the CM360 campaign.googleanalytics4;
session_cm360_campaign_nameTEXTSession CM360 campaign nameThe CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.googleanalytics4;
session_cm360_creative_formatTEXTSession CM360 creative formatThe CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.googleanalytics4;
session_cm360_creative_idTEXTSession CM360 creative IDThe CM360 Creative ID that led to the session. Identifies a CM360 creative.googleanalytics4;
session_cm360_creative_nameTEXTSession CM360 creative nameThe CM360 Creative Name that led to the session. The name given to a CM360 creative.googleanalytics4;
session_cm360_creative_typeTEXTSession CM360 creative typeThe CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)googleanalytics4;
session_cm360_creative_type_idTEXTSession CM360 creative type IDThe CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.googleanalytics4;
session_cm360_creative_versionTEXTSession CM360 creative versionThe CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.googleanalytics4;
session_cm360_mediumTEXTSession CM360 mediumThe CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.googleanalytics4;
session_cm360_placement_cost_structureTEXTSession CM360 placement cost structureThe CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.googleanalytics4;
session_cm360_placement_idTEXTSession CM360 placement IDThe CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
session_cm360_placement_nameTEXTSession CM360 placement nameThe CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.googleanalytics4;
session_cm360_rendering_idTEXTSession CM360 rendering IDThe CM360 Rendering ID that led to the session. Identifies a CM360 creative.googleanalytics4;
session_cm360_site_idTEXTSession CM360 site IDThe CM360 Site ID that led to the session. Identifies a CM360 site.googleanalytics4;
session_cm360_site_nameTEXTSession CM360 site nameThe CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.googleanalytics4;
session_cm360_sourceTEXTSession CM360 sourceThe CM360 Source that led to the session. The CM360 source is also referred to as the site name.googleanalytics4;
session_cm360_source_mediumTEXTSession CM360 source / mediumThe CM360 Source Medium that led to the session. A combination of the source and medium.googleanalytics4;
session_conversion_rateNUMERICSession key event rateThe percentage of sessions in which any key event was triggered.googleanalytics4;
session_default_channel_groupTEXTSession default channel groupThe session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.googleanalytics4;
session_dv360_advertiser_idTEXTSession DV360 advertiser IDThe DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.googleanalytics4;
session_dv360_advertiser_nameTEXTSession DV360 advertiser nameThe DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.googleanalytics4;
session_dv360_campaign_idTEXTSession DV360 campaign IDThe DV360 Campaign ID that led to the session. Identifies the DV360 campaign.googleanalytics4;
session_dv360_campaign_nameTEXTSession DV360 campaign nameThe DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.googleanalytics4;
session_dv360_creative_formatTEXTSession DV360 creative formatThe DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native.googleanalytics4;
session_dv360_creative_idTEXTSession DV360 creative IDThe DV360 Creative ID that led to the session. Identifies the DV360 creative.googleanalytics4;
session_dv360_creative_nameTEXTSession DV360 creative nameThe DV360 Creative Name that led to the session. The name given to a DV360 creative.googleanalytics4;
session_dv360_exchange_idTEXTSession DV360 exchange IDThe DV360 Exchange ID that led to the session. Identifies the DV360 exchange.googleanalytics4;
session_dv360_exchange_nameTEXTSession DV360 exchange nameThe DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).googleanalytics4;
session_dv360_insertion_order_idTEXTSession DV360 insertion order IDThe DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.googleanalytics4;
session_dv360_insertion_order_nameTEXTSession DV360 insertion order nameThe DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.googleanalytics4;
session_dv360_line_item_idTEXTSession DV360 line item IDThe DV360 Line Item ID that led to the session. Identifies the DV360 line item.googleanalytics4;
session_dv360_line_item_nameTEXTSession DV360 line item nameThe DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.googleanalytics4;
session_dv360_mediumTEXTSession DV360 mediumThe DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.googleanalytics4;
session_dv360_partner_idTEXTSession DV360 partner IDThe DV360 Partner ID that led to the session. Identifies the DV360 partner.googleanalytics4;
session_dv360_partner_nameTEXTSession DV360 partner nameThe DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers.googleanalytics4;
session_dv360_sourceTEXTSession DV360 sourceThe DV360 Source that led to the session. The DV360 site name where your ad was displayed.googleanalytics4;
session_dv360_source_mediumTEXTSession DV360 source / mediumThe DV360 Source Medium that led to the session. A combination of the source and medium.googleanalytics4;
session_google_ads_account_nameTEXTSession Google Ads account nameThe Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.googleanalytics4;
session_google_ads_ad_group_idTEXTSession Google Ads ad group IDThe Ad Group Id in Google Ads for a session.googleanalytics4;
session_google_ads_ad_group_nameTEXTSession Google Ads ad group nameThe Ad Group Name in Google Ads for a session.googleanalytics4;
session_google_ads_ad_network_typeTEXTSession Google Ads ad network typeThe advertising network that led to the session. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.googleanalytics4;
session_google_ads_campaign_idTEXTSession Google Ads campaign IDThe Campaign ID for the Google Ads Campaign that led to this session.googleanalytics4;
session_google_ads_campaign_nameTEXTSession Google Ads campaignThe Campaign name for the Google Ads Campaign that led to this session.googleanalytics4;
session_google_ads_campaign_typeTEXTSession Google Ads campaign typeThe campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).googleanalytics4;
session_google_ads_creative_idTEXTSession Google Ads creative IDThe ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads.googleanalytics4;
session_google_ads_customer_idTEXTSession Google Ads customer IDThe Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.googleanalytics4;
session_google_ads_keywordTEXTSession Google Ads keyword textThe matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).googleanalytics4;
session_google_ads_queryTEXTSession Google Ads queryThe search query that led to the session.googleanalytics4;
session_manual_ad_contentTEXTSession manual ad contentThe ad content that led to a session. Populated by the utm_content parameter.googleanalytics4;
session_manual_campaign_idTEXTSession manual campaign IDThe manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.googleanalytics4;
session_manual_campaign_nameTEXTSession manual campaign nameThe manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).googleanalytics4;
session_manual_creative_formatTEXTSession manual creative formatThe manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.googleanalytics4;
session_manual_marketing_tacticTEXTSession manual marketing tacticThe manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.googleanalytics4;
session_manual_mediumTEXTSession manual mediumThe manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.googleanalytics4;
session_manual_sourceTEXTSession manual sourceThe manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.googleanalytics4;
session_manual_source_mediumTEXTSession manual source / mediumThe manual Source Medium that led to the session. A combination of the source and medium.googleanalytics4;
session_manual_source_platformTEXTSession manual source platformThe manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.googleanalytics4;
session_manual_termTEXTSession manual termThe term that led to a session. Populated by the utm_term parameter.googleanalytics4;
session_primary_channel_groupTEXTSession primary channel groupThe primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).googleanalytics4;
session_sa360_ad_group_idTEXTSession SA360 ad group IDThe SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.googleanalytics4;
session_sa360_ad_group_nameTEXTSession SA360 ad group nameThe SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.googleanalytics4;
session_sa360_campaign_idTEXTSession SA360 campaign IDThe SA360 Campaign ID that led to the session. Identifies the SA360 campaign.googleanalytics4;
session_sa360_campaign_nameTEXTSession SA360 campaignThe SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.googleanalytics4;
session_sa360_creative_formatTEXTSession SA360 creative formatThe SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign.googleanalytics4;
session_sa360_engine_account_idTEXTSession SA360 engine account IDThe SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.googleanalytics4;
session_sa360_engine_account_nameTEXTSession SA360 engine account nameThe SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).googleanalytics4;
session_sa360_engine_account_typeTEXTSession SA360 engine account typeThe SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, `google ads`, `bing`, or `baidu`.googleanalytics4;
session_sa360_keywordTEXTSession SA360 keyword textThe SA360 Keyword Text that led to the session. The keywords that matched the search query.googleanalytics4;
session_sa360_manager_account_idTEXTSession SA360 manager account IDThe SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.googleanalytics4;
session_sa360_manager_account_nameTEXTSession SA360 manager account nameThe SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.googleanalytics4;
session_sa360_mediumTEXTSession SA360 mediumThe SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.googleanalytics4;
session_sa360_queryTEXTSession SA360 queryThe SA360 Query that led to the session. The search query typed by the user.googleanalytics4;
session_sa360_sourceTEXTSession SA360 sourceThe SA360 Source that led to the session. The search query happened on this site.googleanalytics4;
session_sa360_source_mediumTEXTSession SA360 source / mediumThe SA360 Source Medium that led to the session. A combination of the source and medium.googleanalytics4;
session_source_mediumTEXTSession source / mediumThe combined values of the dimensions `sessionSource` and `sessionMedium`.googleanalytics4;
session_source_platformTEXTSession source platformThe source platform of the session's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.googleanalytics4;
sessions_per_userNUMERICSessions per userThe average number of sessions per user (Sessions divided by Active Users).googleanalytics4;
shipping_amountNUMERICShipping amountShipping amount associated with a transaction. Populated by the `shipping` event parameter.googleanalytics4;
shipping_tierTEXTShipping tierThe shipping tier selected for delivery of the purchased item. For example, `Ground`, `Air`, or `Next-day`. Populated by the `shipping_tier` event parameter.googleanalytics4;
signed_in_with_user_idTEXTSigned in with user IDThe string `yes` if the user signed in with the User-ID feature. To learn more about User-ID, see [Measure activity across platforms with User-ID](https://support.google.com/analytics/answer/9213390).googleanalytics4;
source_mediumTEXTSource / mediumThe combined values of the dimensions `source` and `medium`.googleanalytics4;
source_platformTEXTSource platformThe source platform of the key event's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.googleanalytics4;
stream_idTEXTStream IDThe numeric data stream identifier for your app or website.googleanalytics4;
stream_nameTEXTStream nameThe data stream name for your app or website.googleanalytics4;
tax_amountNUMERICTax amountTax amount associated with a transaction. Populated by the `tax` event parameter.googleanalytics4;
test_data_filter_idTEXTTest data filter IDThe numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).googleanalytics4;
test_data_filter_nameTEXTTest data filter nameThe name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).googleanalytics4;
total_ad_revenueNUMERICTotal ad revenueThe total advertising revenue from both Admob and third-party sources.googleanalytics4;
total_purchasersNUMERICTotal purchasersThe number of users that logged purchase events for the time period selected.googleanalytics4;
totalrevenueNUMERICTotal revenueThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).googleanalytics4; appnexus;
totalusersNUMERICTotal usersThe number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.googleanalytics4;
transactionidTEXTTransaction IDThe ID of the ecommerce transaction.googleanalytics4; googleanalytics; stripe;
transactionrevenueNUMERICTransaction revenue (alias for Total revenue)The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).googleanalytics4; googleanalytics; google_ads; appsflyer; awin; bing; daisycon; criteo; linkedin; pinterest; snapchat;
transactionsNUMERICTransactionsThe count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.googleanalytics4; googleanalytics; google_ads; appsflyer; awin; criteo; linkedin; pinterest; snapchat;
transactions_per_purchaserNUMERICTransactions per purchaserThe average number of transactions per purchaser.googleanalytics4;
unified_page_path_screenTEXTPage path and screen classThe page path (web) or screen class (app) on which the event was logged.googleanalytics4;
unified_page_screenTEXTPage path + query string and screen classThe page path and query string (web) or screen class (app) on which the event was logged.googleanalytics4;
unified_screen_classTEXTPage title and screen classThe page title (web) or screen class (app) on which the event was logged.googleanalytics4;
unified_screen_nameTEXTPage title and screen nameThe page title (web) or screen name (app) on which the event was logged.googleanalytics4;
user_conversion_rateNUMERICUser key event rateThe percentage of users who triggered any key event.googleanalytics4;
user_engagement_durationNUMERICUser engagementThe total amount of time (in seconds) your website or app was in the foreground of users` devices.googleanalytics4;
usersNUMERICUsersAlias for active_users.googleanalytics4; googleanalytics;
video_providerTEXTVideo providerThe source of the video (for example, `youtube`). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_provider`.googleanalytics4;
video_titleTEXTVideo titleThe title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_title`.googleanalytics4; google_ads; youtube;
video_urlTEXTVideo URLThe URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_url`.googleanalytics4;
virtual_currency_nameTEXTVirtual currency nameThe name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Populated by the `virtual_currency_name` event parameter.googleanalytics4;
visibleTEXTVisibleReturns `true` if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `visible`.googleanalytics4;
wau_per_mauNUMERICWAU / MAUThe rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.googleanalytics4;
active_users__dateTEXTactive_users.dateactive_users.dateamplitude;
active_users__statisticsOBJECTactive_users.statisticsactive_users.statisticsamplitude;
annotations__dateTEXTannotations.dateannotations.dateamplitude;
annotations__detailsTEXTannotations.detailsannotations.detailsamplitude;
annotations__idNUMERICannotations.idannotations.idamplitude; posthog;
annotations__labelTEXTannotations.labelannotations.labelamplitude;
average_session_length__dateTEXTaverage_session_length.dateaverage_session_length.dateamplitude;
average_session_length__lengthNUMERICaverage_session_length.lengthaverage_session_length.lengthamplitude;
cohorts__appIdNUMERICcohorts.appIdcohorts.appIdamplitude;
cohorts__archivedBOOLEANcohorts.archivedcohorts.archivedamplitude;
cohorts__chart_idTEXTcohorts.chart_idcohorts.chart_idamplitude;
cohorts__createdAtNUMERICcohorts.createdAtcohorts.createdAtamplitude;
cohorts__definitionOBJECTcohorts.definitioncohorts.definitionamplitude;
cohorts__descriptionTEXTcohorts.descriptioncohorts.descriptionamplitude;
cohorts__edit_idTEXTcohorts.edit_idcohorts.edit_idamplitude;
cohorts__finishedBOOLEANcohorts.finishedcohorts.finishedamplitude;
cohorts__hiddenBOOLEANcohorts.hiddencohorts.hiddenamplitude;
cohorts__idTEXTcohorts.idcohorts.idamplitude; posthog;
cohorts__is_official_contentBOOLEANcohorts.is_official_contentcohorts.is_official_contentamplitude;
cohorts__is_predictiveBOOLEANcohorts.is_predictivecohorts.is_predictiveamplitude;
cohorts__lastComputedNUMERICcohorts.lastComputedcohorts.lastComputedamplitude;
cohorts__lastModNUMERICcohorts.lastModcohorts.lastModamplitude;
cohorts__last_viewedNUMERICcohorts.last_viewedcohorts.last_viewedamplitude;
cohorts__location_idTEXTcohorts.location_idcohorts.location_idamplitude;
cohorts__metadataOBJECTcohorts.metadatacohorts.metadataamplitude;
cohorts__nameTEXTcohorts.namecohorts.nameamplitude; posthog;
cohorts__ownersOBJECTcohorts.ownerscohorts.ownersamplitude;
cohorts__popularityNUMERICcohorts.popularitycohorts.popularityamplitude;
cohorts__publishedBOOLEANcohorts.publishedcohorts.publishedamplitude;
cohorts__shortcut_idsOBJECTcohorts.shortcut_idscohorts.shortcut_idsamplitude;
cohorts__sizeNUMERICcohorts.sizecohorts.sizeamplitude;
cohorts__typeTEXTcohorts.typecohorts.typeamplitude;
cohorts__view_countNUMERICcohorts.view_countcohorts.view_countamplitude;
cohorts__viewersOBJECTcohorts.viewerscohorts.viewersamplitude;
events__$insert_idTEXTevents.$insert_idevents.$insert_idamplitude;
events__$insert_keyTEXTevents.$insert_keyevents.$insert_keyamplitude;
events__$schemaNUMERICevents.$schemaevents.$schemaamplitude;
events__adidTEXTevents.adidevents.adidamplitude;
events__amplitude_attribution_idsTEXTevents.amplitude_attribution_idsevents.amplitude_attribution_idsamplitude;
events__amplitude_event_typeTEXTevents.amplitude_event_typeevents.amplitude_event_typeamplitude;
events__amplitude_idNUMERICevents.amplitude_idevents.amplitude_idamplitude;
events__appNUMERICevents.appevents.appamplitude;
events__cityTEXTevents.cityevents.cityamplitude;
events__client_event_timeTEXTevents.client_event_timeevents.client_event_timeamplitude;
events__client_upload_timeTEXTevents.client_upload_timeevents.client_upload_timeamplitude;
events__countryTEXTevents.countryevents.countryamplitude;
events__dataOBJECTevents.dataevents.dataamplitude;
events__data_typeTEXTevents.data_typeevents.data_typeamplitude;
events__device_brandTEXTevents.device_brandevents.device_brandamplitude;
events__device_carrierTEXTevents.device_carrierevents.device_carrieramplitude;
events__device_familyTEXTevents.device_familyevents.device_familyamplitude;
events__device_idTEXTevents.device_idevents.device_idamplitude;
events__device_manufacturerTEXTevents.device_manufacturerevents.device_manufactureramplitude;
events__device_modelTEXTevents.device_modelevents.device_modelamplitude;
events__device_typeTEXTevents.device_typeevents.device_typeamplitude;
events__dmaTEXTevents.dmaevents.dmaamplitude;
events__event_idNUMERICevents.event_idevents.event_idamplitude; insightly;
events__event_propertiesOBJECTevents.event_propertiesevents.event_propertiesamplitude;
events__event_timeTEXTevents.event_timeevents.event_timeamplitude;
events__event_typeTEXTevents.event_typeevents.event_typeamplitude;
events__global_user_propertiesOBJECTevents.global_user_propertiesevents.global_user_propertiesamplitude;
events__group_propertiesOBJECTevents.group_propertiesevents.group_propertiesamplitude;
events__groupsOBJECTevents.groupsevents.groupsamplitude;
events__idfaTEXTevents.idfaevents.idfaamplitude;
events__ip_addressTEXTevents.ip_addressevents.ip_addressamplitude;
events__is_attribution_eventBOOLEANevents.is_attribution_eventevents.is_attribution_eventamplitude;
events__languageTEXTevents.languageevents.languageamplitude;
events__libraryTEXTevents.libraryevents.libraryamplitude;
events__location_latNUMERICevents.location_latevents.location_latamplitude;
events__location_lngNUMERICevents.location_lngevents.location_lngamplitude;
events__os_nameTEXTevents.os_nameevents.os_nameamplitude;
events__os_versionTEXTevents.os_versionevents.os_versionamplitude;
events__partner_idTEXTevents.partner_idevents.partner_idamplitude;
events__payingBOOLEANevents.payingevents.payingamplitude;
events__planOBJECTevents.planevents.planamplitude;
events__platformTEXTevents.platformevents.platformamplitude;
events__processed_timeTEXTevents.processed_timeevents.processed_timeamplitude;
events__regionTEXTevents.regionevents.regionamplitude;
events__sample_rateNUMERICevents.sample_rateevents.sample_rateamplitude;
events__server_received_timeTEXTevents.server_received_timeevents.server_received_timeamplitude;
events__server_upload_timeTEXTevents.server_upload_timeevents.server_upload_timeamplitude;
events__session_idNUMERICevents.session_idevents.session_idamplitude;
events__source_idTEXTevents.source_idevents.source_idamplitude;
events__start_versionTEXTevents.start_versionevents.start_versionamplitude;
events__user_creation_timeTEXTevents.user_creation_timeevents.user_creation_timeamplitude;
events__user_idTEXTevents.user_idevents.user_idamplitude;
events__user_propertiesOBJECTevents.user_propertiesevents.user_propertiesamplitude;
events__uuidTEXTevents.uuidevents.uuidamplitude;
events__version_nameTEXTevents.version_nameevents.version_nameamplitude;
14dayusersNUMERIC14 Day Active UsersTotal number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.googleanalytics;
1dayusersNUMERIC1 Day Active UsersTotal number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.googleanalytics;
28dayusersNUMERIC28 Day Active UsersTotal number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.googleanalytics;
30dayusersNUMERIC30 Day Active UsersTotal number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.googleanalytics;
7dayusersNUMERIC7 Day Active UsersTotal number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.googleanalytics;
adclicksNUMERICAd ClicksTotal number of times users have clicked on an ad to reach the property.googleanalytics;
adcostNUMERICAd CostDerived cost for the advertising campaign. Its currency is the one you set in the AdWords account.googleanalytics;
addestinationurlTEXTDestination URLThe URL to which the AdWords ads referred traffic.googleanalytics;
addisplayurlTEXTDisplay URLThe URL the AdWords ads displayed.googleanalytics;
addistributionnetworkTEXTAd Distribution NetworkThe network (Content, Search, Search partners, etc.) used to deliver the ads.googleanalytics;
adformatTEXTAd FormatThe AdWords ad format (Text, Image, Flash, Video, etc.).googleanalytics;
adkeywordmatchtypeTEXTKeyword Match TypeThe match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.googleanalytics;
admatchedqueryTEXTAd Matched QueryThe search query that triggered impressions.googleanalytics;
admatchtypeTEXTQuery Match TypeThe match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.googleanalytics;
adplacementdomainTEXTPlacement DomainThe domain where the ads on the content network were placed.googleanalytics;
adplacementurlTEXTPlacement URLThe URL where the ads were placed on the content network.googleanalytics;
adquerywordcountTEXTQuery Word CountThe number of words in the search query.googleanalytics;
adslotTEXTGoogle Ads: Ad SlotThe location (Top, RHS, or not set) of the advertisement on the hosting page.googleanalytics;
adtargetingoptionTEXTPlacement TypeIt is Automatic placements or Managed placements, indicating how the ads were managed on the content network.googleanalytics;
adtargetingtypeTEXTTargeting TypeThis (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.googleanalytics;
adwordsadgroupidTEXTGoogle Ads Ad Group IDAdWords API AdGroup.id.googleanalytics;
adwordscampaignidTEXTGoogle Ads Campaign IDAdWords API Campaign.id.googleanalytics;
adwordscreativeidTEXTGoogle Ads Creative IDAdWords API Ad.id.googleanalytics;
adwordscriteriaidTEXTGoogle Ads Criteria IDAdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics;
adwordscustomeridTEXTGoogle Ads Customer IDCustomer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.googleanalytics;
adxclicksNUMERICAdX ClicksThe number of times AdX ads were clicked on the site.googleanalytics;
adxcoveragePERCENTAdX CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100googleanalytics;
adxctrPERCENTAdX CTRThe percentage of pageviews that resulted in a click on an Ad Exchange ad.googleanalytics;
adxecpmNUMERICAdX eCPMThe effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.googleanalytics;
adximpressionsNUMERICAdX ImpressionsAn Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.googleanalytics;
adximpressionspersessionNUMERICAdX Impressions / SessionThe ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).googleanalytics;
adxmonetizedpageviewsNUMERICAdX Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.googleanalytics;
adxrevenueNUMERICAdX RevenueThe total estimated revenue from Ad Exchange ads.googleanalytics;
adxrevenueper1000sessionsNUMERICAdX Revenue / 1000 SessionsThe total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.googleanalytics;
adxviewableimpressionspercentPERCENTAdX Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.googleanalytics;
affiliationTEXTAffiliationA product affiliation to designate a supplying company or brick and mortar location.googleanalytics;
avgdomainlookuptimeNUMERICAvg. Domain Lookup Time (sec)The average time (in seconds) spent in DNS lookup for this page.googleanalytics;
avgdomcontentloadedtimeNUMERICAvg. Document Content Loaded Time (sec)The average time (in seconds) the browser takes to parse the document.googleanalytics;
avgdominteractivetimeNUMERICAvg. Document Interactive Time (sec)The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.googleanalytics;
avgeventvalueNUMERICAvg. ValueThe average value of an event.googleanalytics;
avgpagedownloadtimeNUMERICAvg. Page Download Time (sec)The average time (in seconds) to download this page.googleanalytics;
avgpageloadtimeNUMERICAvg. Page Load Time (sec)The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.googleanalytics;
avgredirectiontimeNUMERICAvg. Redirection Time (sec)The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.googleanalytics;
avgsearchdepthNUMERICAvg. Search DepthThe average number of pages people viewed after performing a search.googleanalytics;
avgsearchdurationNUMERICAdverage Time after SearchThe average time (in seconds) users, after searching, spent on the property.googleanalytics;
avgsearchresultviewsNUMERICResults Pageviews / SearchThe average number of times people viewed a page as a result of a search.googleanalytics;
avgserverconnectiontimeNUMERICAvg. Server Connection Time (sec)The average time (in seconds) spent in establishing a TCP connection to this page.googleanalytics;
avgserverresponsetimeNUMERICAvg. Server Response Time (sec)The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.googleanalytics;
avgsessiondurationNUMERICAvg. Session DurationThe average duration (in seconds) of users' sessions.googleanalytics;
avgtimeonpageNUMERICAvg. Time on PageThe average time users spent viewing this page or a set of pages.googleanalytics;
bounceratePERCENTBounce RateThe percentage of single-page session (i.e., session in which the person left the property from the first page).googleanalytics;
bouncesNUMERICBouncesThe total number of single page (or single interaction hit) sessions for the property.googleanalytics;
browsersizeTEXTBrowser SizeThe viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.googleanalytics;
browserversionTEXTBrowser VersionThe version of users' browsers, for example, 2.0.0.14.googleanalytics; rakuten_advertising;
buytodetailratePERCENTBuy-to-Detail RateUnique purchases divided by views of product detail pages (Enhanced Ecommerce).googleanalytics;
campaigncodeTEXTCampaign CodeFor manual campaign tracking, it is the value of the utm_id campaign tracking parameter.googleanalytics;
carttodetailratePERCENTCart-to-Detail RateProduct adds divided by views of product details (Enhanced Ecommerce).googleanalytics;
channel_groupingTEXTDefault Channel Grouping (duplicate)The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).googleanalytics;
channelgroupingTEXTDefault Channel GroupingThe Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).googleanalytics;
checkoutoptionsTEXTCheckout OptionsUser options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).googleanalytics;
clientidTEXTclientid from google analyticsclientid from google analytics.googleanalytics;
costperconversionNUMERICCost per ConversionThe cost per conversion (including ecommerce and goal conversions) for the property.googleanalytics;
costpergoalconversionNUMERICCost per Goal ConversionThe cost per goal conversion for the property.googleanalytics;
costpertransactionNUMERICCost per TransactionThe cost per transaction for the property.googleanalytics;
countryisocodeCOUNTRYCountry ISO CodeUsers' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.googleanalytics;
currencycodeTEXTCurrency Code (googleanalytics)The local currency code (based on ISO 4217 standard) of the transaction.googleanalytics;
data_driven_conversionsNUMERICData driven conversions (All goals)The total data driven conversions for all goals.googleanalytics;
data_driven_revenueNUMERICData driven revenueThe total data driven revenue.googleanalytics;
datehourTIMESTAMPHour of DayCombined values of ga:date and ga:hour formated as YYYYMMDDHH.googleanalytics;
datehourminuteTIMESTAMPDate Hour and MinuteCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.googleanalytics;
dayofweekTEXTDay of WeekDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).googleanalytics;
dayofweeknameTEXTDay of Week NameName (in English) of the day of the week.googleanalytics;
dayssincelastsessionTEXTDays Since Last SessionThe number of days elapsed since users last visited the property, used to calculate user loyalty.googleanalytics;
daystotransactionTEXTDays to TransactionThe number of days between users' purchases and the most recent campaign source prior to the purchase.googleanalytics;
dimension1TEXTdimension1googleanalytics;
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domainlookuptimeNUMERICDomain Lookup Time (ms)The total time (in milliseconds) all samples spent in DNS lookup for this page.googleanalytics;
domcontentloadedtimeNUMERICDocument Content Loaded Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.googleanalytics;
dominteractivetimeNUMERICDocument Interactive Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.googleanalytics;
domlatencymetricssampleNUMERICDOM Latency Metrics SampleSample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.googleanalytics;
entranceratePERCENTEntrances / PageviewsThe percentage of pageviews in which this page was the entrance.googleanalytics;
entrancesNUMERICEntrancesThe number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.googleanalytics;
eventactionTEXTEvent ActionEvent action.googleanalytics;
eventcategoryTEXTEvent CategoryThe event category.googleanalytics;
eventlabelTEXTEvent LabelEvent label.googleanalytics;
eventspersessionwitheventNUMERICEvents / Session with EventThe average number of events per session with event.googleanalytics;
eventspervisitwitheventNUMERICEvents / Session with Event (deprecated)The average number of events per session with event.googleanalytics;
eventvalueNUMERICEvent ValueTotal value of events for the profile.googleanalytics;
exitpagepathTEXTExit PageThe last page or exit page in users' sessions.googleanalytics;
exitratePERCENT% ExitThe percentage of exits from the property that occurred out of the total pageviews.googleanalytics;
exitsNUMERICExitsThe number of exits from the property.googleanalytics;
first_touch_conversionsNUMERICFirst touch conversions (All goals)The total first touch conversions for all goals.googleanalytics;
first_touch_revenueNUMERICFirst touch revenueThe total first touch revenue.googleanalytics;
flashversionTEXTFlash VersionThe version of Flash, including minor versions, supported by users' browsers.googleanalytics;
fullreferrerTEXTFull ReferrerThe full referring URL including the hostname and path.googleanalytics;
goal10_data_driven_conversionsTEXTGoal 10 Data driven CompletionsThe total number of Data driven completions for Goal 10.googleanalytics;
goal10_data_driven_revenueTEXTGoal 10 Data driven valueThe total Data driven value for Goal 10googleanalytics;
goal10_first_touch_conversionsTEXTGoal 10 First touch CompletionsThe total number of First touch completions for Goal 10.googleanalytics;
goal10_first_touch_revenueTEXTGoal 10 First touch valueThe total First touch value for Goal 10googleanalytics;
goal10_last_touch_conversionsTEXTGoal 10 Last touch CompletionsThe total number of Last touch completions for Goal 10.googleanalytics;
goal10_last_touch_revenueTEXTGoal 10 Last touch valueThe total Last touch value for Goal 10googleanalytics;
goal10_linear_touch_conversionsTEXTGoal 10 Linear touch CompletionsThe total number of Linear touch completions for Goal 10.googleanalytics;
goal10_linear_touch_revenueTEXTGoal 10 Linear touch valueThe total Linear touch value for Goal 10googleanalytics;
goal10completionsNUMERICGoal 10 CompletionsThe total number of completions for Goal 10.googleanalytics;
goal10valueNUMERICGoal 10 ValueThe total numeric value for Goal 10.googleanalytics;
goal11_data_driven_conversionsTEXTGoal 11 Data driven CompletionsThe total number of Data driven completions for Goal 11.googleanalytics;
goal11_data_driven_revenueTEXTGoal 11 Data driven valueThe total Data driven value for Goal 11googleanalytics;
goal11_first_touch_conversionsTEXTGoal 11 First touch CompletionsThe total number of First touch completions for Goal 11.googleanalytics;
goal11_first_touch_revenueTEXTGoal 11 First touch valueThe total First touch value for Goal 11googleanalytics;
goal11_last_touch_conversionsTEXTGoal 11 Last touch CompletionsThe total number of Last touch completions for Goal 11.googleanalytics;
goal11_last_touch_revenueTEXTGoal 11 Last touch valueThe total Last touch value for Goal 11googleanalytics;
goal11_linear_touch_conversionsTEXTGoal 11 Linear touch CompletionsThe total number of Linear touch completions for Goal 11.googleanalytics;
goal11_linear_touch_revenueTEXTGoal 11 Linear touch valueThe total Linear touch value for Goal 11googleanalytics;
goal11completionsNUMERICGoal 11 CompletionsThe total number of completions for Goal 11.googleanalytics;
goal11valueNUMERICGoal 11 ValueThe total numeric value for Goal 11.googleanalytics;
goal12_data_driven_conversionsTEXTGoal 12 Data driven CompletionsThe total number of Data driven completions for Goal 12.googleanalytics;
goal12_data_driven_revenueTEXTGoal 12 Data driven valueThe total Data driven value for Goal 12googleanalytics;
goal12_first_touch_conversionsTEXTGoal 12 First touch CompletionsThe total number of First touch completions for Goal 12.googleanalytics;
goal12_first_touch_revenueTEXTGoal 12 First touch valueThe total First touch value for Goal 12googleanalytics;
goal12_last_touch_conversionsTEXTGoal 12 Last touch CompletionsThe total number of Last touch completions for Goal 12.googleanalytics;
goal12_last_touch_revenueTEXTGoal 12 Last touch valueThe total Last touch value for Goal 12googleanalytics;
goal12_linear_touch_conversionsTEXTGoal 12 Linear touch CompletionsThe total number of Linear touch completions for Goal 12.googleanalytics;
goal12_linear_touch_revenueTEXTGoal 12 Linear touch valueThe total Linear touch value for Goal 12googleanalytics;
goal12completionsNUMERICGoal 12 CompletionsThe total number of completions for Goal 12.googleanalytics;
goal12valueNUMERICGoal 12 ValueThe total numeric value for Goal 12.googleanalytics;
goal13_data_driven_conversionsTEXTGoal 13 Data driven CompletionsThe total number of Data driven completions for Goal 13.googleanalytics;
goal13_data_driven_revenueTEXTGoal 13 Data driven valueThe total Data driven value for Goal 13googleanalytics;
goal13_first_touch_conversionsTEXTGoal 13 First touch CompletionsThe total number of First touch completions for Goal 13.googleanalytics;
goal13_first_touch_revenueTEXTGoal 13 First touch valueThe total First touch value for Goal 13googleanalytics;
goal13_last_touch_conversionsTEXTGoal 13 Last touch CompletionsThe total number of Last touch completions for Goal 13.googleanalytics;
goal13_last_touch_revenueTEXTGoal 13 Last touch valueThe total Last touch value for Goal 13googleanalytics;
goal13_linear_touch_conversionsTEXTGoal 13 Linear touch CompletionsThe total number of Linear touch completions for Goal 13.googleanalytics;
goal13_linear_touch_revenueTEXTGoal 13 Linear touch valueThe total Linear touch value for Goal 13googleanalytics;
goal13completionsNUMERICGoal 13 CompletionsThe total number of completions for Goal 13.googleanalytics;
goal13valueNUMERICGoal 13 ValueThe total numeric value for Goal 13.googleanalytics;
goal14_data_driven_conversionsTEXTGoal 14 Data driven CompletionsThe total number of Data driven completions for Goal 14.googleanalytics;
goal14_data_driven_revenueTEXTGoal 14 Data driven valueThe total Data driven value for Goal 14googleanalytics;
goal14_first_touch_conversionsTEXTGoal 14 First touch CompletionsThe total number of First touch completions for Goal 14.googleanalytics;
goal14_first_touch_revenueTEXTGoal 14 First touch valueThe total First touch value for Goal 14googleanalytics;
goal14_last_touch_conversionsTEXTGoal 14 Last touch CompletionsThe total number of Last touch completions for Goal 14.googleanalytics;
goal14_last_touch_revenueTEXTGoal 14 Last touch valueThe total Last touch value for Goal 14googleanalytics;
goal14_linear_touch_conversionsTEXTGoal 14 Linear touch CompletionsThe total number of Linear touch completions for Goal 14.googleanalytics;
goal14_linear_touch_revenueTEXTGoal 14 Linear touch valueThe total Linear touch value for Goal 14googleanalytics;
goal14completionsNUMERICGoal 14 CompletionsThe total number of completions for Goal 14.googleanalytics;
goal14valueNUMERICGoal 14 ValueThe total numeric value for Goal 14.googleanalytics;
goal15_data_driven_conversionsTEXTGoal 15 Data driven CompletionsThe total number of Data driven completions for Goal 15.googleanalytics;
goal15_data_driven_revenueTEXTGoal 15 Data driven valueThe total Data driven value for Goal 15googleanalytics;
goal15_first_touch_conversionsTEXTGoal 15 First touch CompletionsThe total number of First touch completions for Goal 15.googleanalytics;
goal15_first_touch_revenueTEXTGoal 15 First touch valueThe total First touch value for Goal 15googleanalytics;
goal15_last_touch_conversionsTEXTGoal 15 Last touch CompletionsThe total number of Last touch completions for Goal 15.googleanalytics;
goal15_last_touch_revenueTEXTGoal 15 Last touch valueThe total Last touch value for Goal 15googleanalytics;
goal15_linear_touch_conversionsTEXTGoal 15 Linear touch CompletionsThe total number of Linear touch completions for Goal 15.googleanalytics;
goal15_linear_touch_revenueTEXTGoal 15 Linear touch valueThe total Linear touch value for Goal 15googleanalytics;
goal15completionsNUMERICGoal 15 CompletionsThe total number of completions for Goal 15.googleanalytics;
goal15valueNUMERICGoal 15 ValueThe total numeric value for Goal 15.googleanalytics;
goal16_data_driven_conversionsTEXTGoal 16 Data driven CompletionsThe total number of Data driven completions for Goal 16.googleanalytics;
goal16_data_driven_revenueTEXTGoal 16 Data driven valueThe total Data driven value for Goal 16googleanalytics;
goal16_first_touch_conversionsTEXTGoal 16 First touch CompletionsThe total number of First touch completions for Goal 16.googleanalytics;
goal16_first_touch_revenueTEXTGoal 16 First touch valueThe total First touch value for Goal 16googleanalytics;
goal16_last_touch_conversionsTEXTGoal 16 Last touch CompletionsThe total number of Last touch completions for Goal 16.googleanalytics;
goal16_last_touch_revenueTEXTGoal 16 Last touch valueThe total Last touch value for Goal 16googleanalytics;
goal16_linear_touch_conversionsTEXTGoal 16 Linear touch CompletionsThe total number of Linear touch completions for Goal 16.googleanalytics;
goal16_linear_touch_revenueTEXTGoal 16 Linear touch valueThe total Linear touch value for Goal 16googleanalytics;
goal16completionsNUMERICGoal 16 CompletionsThe total number of completions for Goal 16.googleanalytics;
goal16valueNUMERICGoal 16 ValueThe total numeric value for Goal 16.googleanalytics;
goal17_data_driven_conversionsTEXTGoal 17 Data driven CompletionsThe total number of Data driven completions for Goal 17.googleanalytics;
goal17_data_driven_revenueTEXTGoal 17 Data driven valueThe total Data driven value for Goal 17googleanalytics;
goal17_first_touch_conversionsTEXTGoal 17 First touch CompletionsThe total number of First touch completions for Goal 17.googleanalytics;
goal17_first_touch_revenueTEXTGoal 17 First touch valueThe total First touch value for Goal 17googleanalytics;
goal17_last_touch_conversionsTEXTGoal 17 Last touch CompletionsThe total number of Last touch completions for Goal 17.googleanalytics;
goal17_last_touch_revenueTEXTGoal 17 Last touch valueThe total Last touch value for Goal 17googleanalytics;
goal17_linear_touch_conversionsTEXTGoal 17 Linear touch CompletionsThe total number of Linear touch completions for Goal 17.googleanalytics;
goal17_linear_touch_revenueTEXTGoal 17 Linear touch valueThe total Linear touch value for Goal 17googleanalytics;
goal17completionsNUMERICGoal 17 CompletionsThe total number of completions for Goal 17.googleanalytics;
goal17valueNUMERICGoal 17 ValueThe total numeric value for Goal 17.googleanalytics;
goal18_data_driven_conversionsTEXTGoal 18 Data driven CompletionsThe total number of Data driven completions for Goal 18.googleanalytics;
goal18_data_driven_revenueTEXTGoal 18 Data driven valueThe total Data driven value for Goal 18googleanalytics;
goal18_first_touch_conversionsTEXTGoal 18 First touch CompletionsThe total number of First touch completions for Goal 18.googleanalytics;
goal18_first_touch_revenueTEXTGoal 18 First touch valueThe total First touch value for Goal 18googleanalytics;
goal18_last_touch_conversionsTEXTGoal 18 Last touch CompletionsThe total number of Last touch completions for Goal 18.googleanalytics;
goal18_last_touch_revenueTEXTGoal 18 Last touch valueThe total Last touch value for Goal 18googleanalytics;
goal18_linear_touch_conversionsTEXTGoal 18 Linear touch CompletionsThe total number of Linear touch completions for Goal 18.googleanalytics;
goal18_linear_touch_revenueTEXTGoal 18 Linear touch valueThe total Linear touch value for Goal 18googleanalytics;
goal18completionsNUMERICGoal 18 CompletionsThe total number of completions for Goal 18.googleanalytics;
goal18valueNUMERICGoal 18 ValueThe total numeric value for Goal 18.googleanalytics;
goal19_data_driven_conversionsTEXTGoal 19 Data driven CompletionsThe total number of Data driven completions for Goal 19.googleanalytics;
goal19_data_driven_revenueTEXTGoal 19 Data driven valueThe total Data driven value for Goal 19googleanalytics;
goal19_first_touch_conversionsTEXTGoal 19 First touch CompletionsThe total number of First touch completions for Goal 19.googleanalytics;
goal19_first_touch_revenueTEXTGoal 19 First touch valueThe total First touch value for Goal 19googleanalytics;
goal19_last_touch_conversionsTEXTGoal 19 Last touch CompletionsThe total number of Last touch completions for Goal 19.googleanalytics;
goal19_last_touch_revenueTEXTGoal 19 Last touch valueThe total Last touch value for Goal 19googleanalytics;
goal19_linear_touch_conversionsTEXTGoal 19 Linear touch CompletionsThe total number of Linear touch completions for Goal 19.googleanalytics;
goal19_linear_touch_revenueTEXTGoal 19 Linear touch valueThe total Linear touch value for Goal 19googleanalytics;
goal19completionsNUMERICGoal 19 CompletionsThe total number of completions for Goal 19.googleanalytics;
goal19valueNUMERICGoal 19 ValueThe total numeric value for Goal 19.googleanalytics;
goal1_data_driven_conversionsTEXTGoal 1 Data driven CompletionsThe total number of Data driven completions for Goal 1.googleanalytics;
goal1_data_driven_revenueTEXTGoal 1 Data driven valueThe total Data driven value for Goal 1googleanalytics;
goal1_first_touch_conversionsTEXTGoal 1 First touch CompletionsThe total number of First touch completions for Goal 1.googleanalytics;
goal1_first_touch_revenueTEXTGoal 1 First touch valueThe total First touch value for Goal 1googleanalytics;
goal1_last_touch_conversionsTEXTGoal 1 Last touch CompletionsThe total number of Last touch completions for Goal 1.googleanalytics;
goal1_last_touch_revenueTEXTGoal 1 Last touch valueThe total Last touch value for Goal 1googleanalytics;
goal1_linear_touch_conversionsTEXTGoal 1 Linear touch CompletionsThe total number of Linear touch completions for Goal 1.googleanalytics;
goal1_linear_touch_revenueTEXTGoal 1 Linear touch valueThe total Linear touch value for Goal 1googleanalytics;
goal1completionsNUMERICGoal 1 CompletionsThe total number of completions for Goal 1.googleanalytics;
goal1valueNUMERICGoal 1 ValueThe total numeric value for Goal 1.googleanalytics;
goal20_data_driven_conversionsTEXTGoal 20 Data driven CompletionsThe total number of Data driven completions for Goal 20.googleanalytics;
goal20_data_driven_revenueTEXTGoal 20 Data driven valueThe total Data driven value for Goal 20googleanalytics;
goal20_first_touch_conversionsTEXTGoal 20 First touch CompletionsThe total number of First touch completions for Goal 20.googleanalytics;
goal20_first_touch_revenueTEXTGoal 20 First touch valueThe total First touch value for Goal 20googleanalytics;
goal20_last_touch_conversionsTEXTGoal 20 Last touch CompletionsThe total number of Last touch completions for Goal 20.googleanalytics;
goal20_last_touch_revenueTEXTGoal 20 Last touch valueThe total Last touch value for Goal 20googleanalytics;
goal20_linear_touch_conversionsTEXTGoal 20 Linear touch CompletionsThe total number of Linear touch completions for Goal 20.googleanalytics;
goal20_linear_touch_revenueTEXTGoal 20 Linear touch valueThe total Linear touch value for Goal 20googleanalytics;
goal20completionsNUMERICGoal 20 CompletionsThe total number of completions for Goal 20.googleanalytics;
goal20valueNUMERICGoal 20 ValueThe total numeric value for Goal 20.googleanalytics;
goal2_data_driven_conversionsTEXTGoal 2 Data driven CompletionsThe total number of Data driven completions for Goal 2.googleanalytics;
goal2_data_driven_revenueTEXTGoal 2 Data driven valueThe total Data driven value for Goal 2googleanalytics;
goal2_first_touch_conversionsTEXTGoal 2 First touch CompletionsThe total number of First touch completions for Goal 2.googleanalytics;
goal2_first_touch_revenueTEXTGoal 2 First touch valueThe total First touch value for Goal 2googleanalytics;
goal2_last_touch_conversionsTEXTGoal 2 Last touch CompletionsThe total number of Last touch completions for Goal 2.googleanalytics;
goal2_last_touch_revenueTEXTGoal 2 Last touch valueThe total Last touch value for Goal 2googleanalytics;
goal2_linear_touch_conversionsTEXTGoal 2 Linear touch CompletionsThe total number of Linear touch completions for Goal 2.googleanalytics;
goal2_linear_touch_revenueTEXTGoal 2 Linear touch valueThe total Linear touch value for Goal 2googleanalytics;
goal2completionsNUMERICGoal 2 CompletionsThe total number of completions for Goal 2.googleanalytics;
goal2valueNUMERICGoal 2 ValueThe total numeric value for Goal 2.googleanalytics;
goal3_data_driven_conversionsTEXTGoal 3 Data driven CompletionsThe total number of Data driven completions for Goal 3.googleanalytics;
goal3_data_driven_revenueTEXTGoal 3 Data driven valueThe total Data driven value for Goal 3googleanalytics;
goal3_first_touch_conversionsTEXTGoal 3 First touch CompletionsThe total number of First touch completions for Goal 3.googleanalytics;
goal3_first_touch_revenueTEXTGoal 3 First touch valueThe total First touch value for Goal 3googleanalytics;
goal3_last_touch_conversionsTEXTGoal 3 Last touch CompletionsThe total number of Last touch completions for Goal 3.googleanalytics;
goal3_last_touch_revenueTEXTGoal 3 Last touch valueThe total Last touch value for Goal 3googleanalytics;
goal3_linear_touch_conversionsTEXTGoal 3 Linear touch CompletionsThe total number of Linear touch completions for Goal 3.googleanalytics;
goal3_linear_touch_revenueTEXTGoal 3 Linear touch valueThe total Linear touch value for Goal 3googleanalytics;
goal3completionsNUMERICGoal 3 CompletionsThe total number of completions for Goal 3.googleanalytics;
goal3valueNUMERICGoal 3 ValueThe total numeric value for Goal 3.googleanalytics;
goal4_data_driven_conversionsTEXTGoal 4 Data driven CompletionsThe total number of Data driven completions for Goal 4.googleanalytics;
goal4_data_driven_revenueTEXTGoal 4 Data driven valueThe total Data driven value for Goal 4googleanalytics;
goal4_first_touch_conversionsTEXTGoal 4 First touch CompletionsThe total number of First touch completions for Goal 4.googleanalytics;
goal4_first_touch_revenueTEXTGoal 4 First touch valueThe total First touch value for Goal 4googleanalytics;
goal4_last_touch_conversionsTEXTGoal 4 Last touch CompletionsThe total number of Last touch completions for Goal 4.googleanalytics;
goal4_last_touch_revenueTEXTGoal 4 Last touch valueThe total Last touch value for Goal 4googleanalytics;
goal4_linear_touch_conversionsTEXTGoal 4 Linear touch CompletionsThe total number of Linear touch completions for Goal 4.googleanalytics;
goal4_linear_touch_revenueTEXTGoal 4 Linear touch valueThe total Linear touch value for Goal 4googleanalytics;
goal4completionsNUMERICGoal 4 CompletionsThe total number of completions for Goal 4.googleanalytics;
goal4valueNUMERICGoal 4 ValueThe total numeric value for Goal 4.googleanalytics;
goal5_data_driven_conversionsTEXTGoal 5 Data driven CompletionsThe total number of Data driven completions for Goal 5.googleanalytics;
goal5_data_driven_revenueTEXTGoal 5 Data driven valueThe total Data driven value for Goal 5googleanalytics;
goal5_first_touch_conversionsTEXTGoal 5 First touch CompletionsThe total number of First touch completions for Goal 5.googleanalytics;
goal5_first_touch_revenueTEXTGoal 5 First touch valueThe total First touch value for Goal 5googleanalytics;
goal5_last_touch_conversionsTEXTGoal 5 Last touch CompletionsThe total number of Last touch completions for Goal 5.googleanalytics;
goal5_last_touch_revenueTEXTGoal 5 Last touch valueThe total Last touch value for Goal 5googleanalytics;
goal5_linear_touch_conversionsTEXTGoal 5 Linear touch CompletionsThe total number of Linear touch completions for Goal 5.googleanalytics;
goal5_linear_touch_revenueTEXTGoal 5 Linear touch valueThe total Linear touch value for Goal 5googleanalytics;
goal5completionsNUMERICGoal 5 CompletionsThe total number of completions for Goal 5.googleanalytics;
goal5valueNUMERICGoal 5 ValueThe total numeric value for Goal 5.googleanalytics;
goal6_data_driven_conversionsTEXTGoal 6 Data driven CompletionsThe total number of Data driven completions for Goal 6.googleanalytics;
goal6_data_driven_revenueTEXTGoal 6 Data driven valueThe total Data driven value for Goal 6googleanalytics;
goal6_first_touch_conversionsTEXTGoal 6 First touch CompletionsThe total number of First touch completions for Goal 6.googleanalytics;
goal6_first_touch_revenueTEXTGoal 6 First touch valueThe total First touch value for Goal 6googleanalytics;
goal6_last_touch_conversionsTEXTGoal 6 Last touch CompletionsThe total number of Last touch completions for Goal 6.googleanalytics;
goal6_last_touch_revenueTEXTGoal 6 Last touch valueThe total Last touch value for Goal 6googleanalytics;
goal6_linear_touch_conversionsTEXTGoal 6 Linear touch CompletionsThe total number of Linear touch completions for Goal 6.googleanalytics;
goal6_linear_touch_revenueTEXTGoal 6 Linear touch valueThe total Linear touch value for Goal 6googleanalytics;
goal6completionsNUMERICGoal 6 CompletionsThe total number of completions for Goal 6.googleanalytics;
goal6valueNUMERICGoal 6 ValueThe total numeric value for Goal 6.googleanalytics;
goal7_data_driven_conversionsTEXTGoal 7 Data driven CompletionsThe total number of Data driven completions for Goal 7.googleanalytics;
goal7_data_driven_revenueTEXTGoal 7 Data driven valueThe total Data driven value for Goal 7googleanalytics;
goal7_first_touch_conversionsTEXTGoal 7 First touch CompletionsThe total number of First touch completions for Goal 7.googleanalytics;
goal7_first_touch_revenueTEXTGoal 7 First touch valueThe total First touch value for Goal 7googleanalytics;
goal7_last_touch_conversionsTEXTGoal 7 Last touch CompletionsThe total number of Last touch completions for Goal 7.googleanalytics;
goal7_last_touch_revenueTEXTGoal 7 Last touch valueThe total Last touch value for Goal 7googleanalytics;
goal7_linear_touch_conversionsTEXTGoal 7 Linear touch CompletionsThe total number of Linear touch completions for Goal 7.googleanalytics;
goal7_linear_touch_revenueTEXTGoal 7 Linear touch valueThe total Linear touch value for Goal 7googleanalytics;
goal7completionsNUMERICGoal 7 CompletionsThe total number of completions for Goal 7.googleanalytics;
goal7valueNUMERICGoal 7 ValueThe total numeric value for Goal 7.googleanalytics;
goal8_data_driven_conversionsTEXTGoal 8 Data driven CompletionsThe total number of Data driven completions for Goal 8.googleanalytics;
goal8_data_driven_revenueTEXTGoal 8 Data driven valueThe total Data driven value for Goal 8googleanalytics;
goal8_first_touch_conversionsTEXTGoal 8 First touch CompletionsThe total number of First touch completions for Goal 8.googleanalytics;
goal8_first_touch_revenueTEXTGoal 8 First touch valueThe total First touch value for Goal 8googleanalytics;
goal8_last_touch_conversionsTEXTGoal 8 Last touch CompletionsThe total number of Last touch completions for Goal 8.googleanalytics;
goal8_last_touch_revenueTEXTGoal 8 Last touch valueThe total Last touch value for Goal 8googleanalytics;
goal8_linear_touch_conversionsTEXTGoal 8 Linear touch CompletionsThe total number of Linear touch completions for Goal 8.googleanalytics;
goal8_linear_touch_revenueTEXTGoal 8 Linear touch valueThe total Linear touch value for Goal 8googleanalytics;
goal8completionsNUMERICGoal 8 CompletionsThe total number of completions for Goal 8.googleanalytics;
goal8valueNUMERICGoal 8 ValueThe total numeric value for Goal 8.googleanalytics;
goal9_data_driven_conversionsTEXTGoal 9 Data driven CompletionsThe total number of Data driven completions for Goal 9.googleanalytics;
goal9_data_driven_revenueTEXTGoal 9 Data driven valueThe total Data driven value for Goal 9googleanalytics;
goal9_first_touch_conversionsTEXTGoal 9 First touch CompletionsThe total number of First touch completions for Goal 9.googleanalytics;
goal9_first_touch_revenueTEXTGoal 9 First touch valueThe total First touch value for Goal 9googleanalytics;
goal9_last_touch_conversionsTEXTGoal 9 Last touch CompletionsThe total number of Last touch completions for Goal 9.googleanalytics;
goal9_last_touch_revenueTEXTGoal 9 Last touch valueThe total Last touch value for Goal 9googleanalytics;
goal9_linear_touch_conversionsTEXTGoal 9 Linear touch CompletionsThe total number of Linear touch completions for Goal 9.googleanalytics;
goal9_linear_touch_revenueTEXTGoal 9 Linear touch valueThe total Linear touch value for Goal 9googleanalytics;
goal9completionsNUMERICGoal 9 CompletionsThe total number of completions for Goal 9.googleanalytics;
goal9valueNUMERICGoal 9 ValueThe total numeric value for Goal 9.googleanalytics;
goalabandonrateallPERCENTTotal Abandonment RateGoal abandonment rate.googleanalytics;
goalabandonsallNUMERICAbandoned FunnelsThe overall number of times users started goals without actually completing them.googleanalytics;
goalcompletionlocationTEXTGoal Completion LocationThe page path or screen name that matched any destination type goal completion.googleanalytics;
goalcompletionsallNUMERICGoal CompletionsTotal number of completions for all goals defined in the profile.googleanalytics;
goalconversionrateallPERCENTGoal Conversion RateThe percentage of sessions which resulted in a conversion to at least one of the goals.googleanalytics;
goalpreviousstep1TEXTGoal Previous Step - 1The page path or screen name that matched any destination type goal, one step prior to the goal completion location.googleanalytics;
goalpreviousstep2TEXTGoal Previous Step - 2The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.googleanalytics;
goalpreviousstep3TEXTGoal Previous Step - 3The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.googleanalytics;
goalstartsallNUMERICGoal StartsTotal number of starts for all goals defined in the profile.googleanalytics;
goalvalueallNUMERICGoal ValueTotal numeric value for all goals defined in the profile.googleanalytics;
goalvalueallpersearchNUMERICPer Search Goal ValueThe average goal value of a search.googleanalytics;
goalvaluepersessionNUMERICPer Session Goal ValueThe average goal value of a session.googleanalytics;
goalvaluepervisitNUMERICPer Session Goal Value (deprecated)The average goal value of a session.googleanalytics;
hassocialsourcereferralTEXTSocial Source ReferralA boolean, either Yes or No, indicates whether sessions to the property are from a social source.googleanalytics;
hitsNUMERICHitsTotal number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.googleanalytics;
interestaffinitycategoryTEXTAffinity Category (reach)Indicates that users are more likely to be interested in learning about the specified category.googleanalytics;
interestinmarketcategoryTEXTIn-Market SegmentIndicates that users are more likely to be ready to purchase products or services in the specified category.googleanalytics;
interestothercategoryTEXTOther CategoryIndicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.googleanalytics;
internalpromotionclicksNUMERICInternal Promotion ClicksThe number of clicks on an internal promotion (Enhanced Ecommerce).googleanalytics;
internalpromotioncreativeTEXTInternal Promotion CreativeThe creative content designed for a promotion (Enhanced Ecommerce).googleanalytics;
internalpromotionctrPERCENTInternal Promotion CTRThe rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).googleanalytics;
internalpromotionidTEXTInternal Promotion IDThe ID of the promotion (Enhanced Ecommerce).googleanalytics;
internalpromotionnameTEXTInternal Promotion NameThe name of the promotion (Enhanced Ecommerce).googleanalytics;