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Send your Reddit Ads data to
Reddit Ads Connector Reference
162 metrics56 dimensions
https://connectors.windsor.ai/reddit?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
The Reddit Ads connector exposes 218 fields (162 metrics, 56 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.
Reddit Ads Fields
Reddit Ads Account fields
The Account report of the Reddit Ads connector includes 6 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| account_attribution_type | TEXT | Account Attribution Type | The Account Attribution Type |
| account_click_attribution_window | TEXT | Account Click Attribution Window | The Account Click Attribution Window |
| account_currency | TEXT | Account currency | The currency this account uses (ISO-4217) |
| account_id | TEXT | Account ID | The Account ID |
| account_name | TEXT | Account Name | The Account Name |
| account_view_attribution_window | TEXT | Account View Attribution Window | The Account View Attribution Window |
Reddit Ads Ad fields
The Ad report of the Reddit Ads connector includes 6 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| ad_click_url | TEXT | Ad Click URL | The Ad's click URL |
| ad_configured_status | TEXT | Ad Configured Status | The status that the user has configured this ad to have. Can differ from the effective status depending on the context such as pending billing information. |
| ad_effective_status | TEXT | Ad Effective Status | The calculated status determining the real status of this ad. |
| ad_name | TEXT | Ad Name | The name of the Ad |
| ad_rejection_reason | TEXT | Ad Rejection Reason | The reason why the ad was rejected |
| ad_search_term | TEXT | Ad Search Term | The 'Search Term' that is displayed on a promoted trend |
Reddit Ads AdGroup fields
The AdGroup report of the Reddit Ads connector includes 8 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| ad_group_budget | NUMERIC | Ad Group Budget (Currency) | Ad group-level budget in account currency (ad_group_goal_value divided by 1,000,000). The goal type (see Ad Group Goal Type) determines whether this is a daily or lifetime budget. |
| ad_group_configured_status | TEXT | Ad Group Configured Status | The status of the ad group configured by the account owner. |
| ad_group_effective_status | TEXT | Ad Group Effective Status | The calculated status determining the real status of this ad group. |
| ad_group_goal_type | TEXT | Ad Group Goal Type | The type of goal for the ad group |
| ad_group_goal_value | NUMERIC | Ad Group Goal Value | The value used to determine the goal has been met. This is measured in microcurrency for monetary goals types |
| ad_group_id | TEXT | Ad Group ID | Ad Group ID |
| ad_group_name | TEXT | Ad Group Name | Ad group name |
| ad_group_targeting_devices | TEXT | Ad Group Targeting Devices | A list of devices to target. |
Reddit Ads Campaign fields
The Campaign report of the Reddit Ads connector includes 26 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| campaign | TEXT | Campaign | The Campaign Name |
| campaign_configured_status | TEXT | Campaign Configured Status | The status that the user has configured this campaign to have. Can differ from the effective status depending on the context such as pending billing information. |
| campaign_effective_status | TEXT | Campaign Effective Status | The calculated status determining the real status of this campaign. |
| campaign_goal_type | TEXT | Campaign Budget Type | The campaign budget type. Only works when is_campaign_budget_optimization is true |
| campaign_goal_value | NUMERIC | Campaign Budget | Campaign level budget value in micros. Only works when is_campaign_budget_optimization is true |
| campaign_id | TEXT | Campaign ID | The ID of the Campaign |
| campaign_is_campaign_budget_optimization | BOOLEAN | Is Campaign Budget optimization | Indicates whether the campaign will have campaign budget optimization or not. |
| campaign_name | TEXT | Campaign Name | The Campaign Name |
| campaign_objective | TEXT | Campaign Objective | The calculated status determining the real status of this campaign. |
| campaign_spend_cap | NUMERIC | Campaign Spend Cap | Lifetime spend cap for the campaign in account currency. |
| campaign_status | TEXT | Campaign Status | The status of the campaign. |
| clicks | NUMERIC | Clicks | The Number of Clicks |
| cpc | NUMERIC | CPC | The Cost-per-click |
| cpm | NUMERIC | CPM | The Cost per thousand impressions |
| ctr | PERCENT | CTR | The Click-through rate |
| date | DATE | Date | The Date |
| impressions | NUMERIC | impressions | The Number of Impressions Served |
| lead_total_value | NUMERIC | Total Value (Lead) | Total Value (Lead) |
| purchase_average | NUMERIC | Average Value of purchases | Average Value of purchases |
| purchase_total_items | NUMERIC | Total size of the purchase | Total size of the purchase |
| purchase_total_value | NUMERIC | Total Value (Purchase) | Total Value (Purchase) |
| reach | NUMERIC | Reach | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. |
| roas | PERCENT | ROAS | Purchase ROAS (Return On Ad Spend) |
| signup_total_value | NUMERIC | Total Value (Signup) | Total Value (Signup) |
| spend | NUMERIC | Spend | The Media Spend in USD |
| totalcost | NUMERIC | Total Cost | The Media Spend in USD |
Reddit Ads Report Metrics fields
The Report Metrics report of the Reddit Ads connector includes 153 fields.
Reddit Ads Report Metrics fields (app_install_add_payment_info_count to app_install_mmp_reinstall_count)
| ID | Type | Name | Description |
|---|---|---|---|
| app_install_add_payment_info_count | NUMERIC | App install add payment info count | App install add payment info count |
| app_install_add_payment_info_cvr | NUMERIC | App install add payment info cvr | App install add payment info cvr |
| app_install_add_payment_info_ecpa | NUMERIC | App install add payment info ecpa | App install add payment info ecpa |
| app_install_add_to_cart_count | NUMERIC | App install add to cart count | App install add to cart count |
| app_install_add_to_cart_cvr | NUMERIC | App install add to cart cvr | App install add to cart cvr |
| app_install_add_to_cart_ecpa | NUMERIC | App install add to cart ecpa | App install add to cart ecpa |
| app_install_app_launch_count | NUMERIC | App install app launch count | App install app launch count |
| app_install_app_launch_cvr | NUMERIC | App install app launch cvr | App install app launch cvr |
| app_install_app_launch_ecpa | NUMERIC | App install app launch ecpa | App install app launch ecpa |
| app_install_completed_tutorial_count | NUMERIC | App install completed tutorial count | App install completed tutorial count |
| app_install_completed_tutorial_cvr | NUMERIC | App install completed tutorial cvr | App install completed tutorial cvr |
| app_install_completed_tutorial_ecpa | NUMERIC | App install completed tutorial ecpa | App install completed tutorial ecpa |
| app_install_install_count | NUMERIC | App install install count | App install install count |
| app_install_install_cvr | NUMERIC | App install install cvr | App install install cvr |
| app_install_install_ecpa | NUMERIC | App install install ecpa | App install install ecpa |
| app_install_level_achieved_count | NUMERIC | App install level achieved count | App install level achieved count |
| app_install_level_achieved_cvr | NUMERIC | App install level achieved cvr | App install level achieved cvr |
| app_install_level_achieved_ecpa | NUMERIC | App install level achieved ecpa | App install level achieved ecpa |
| app_install_mmp_add_payment_info_count | NUMERIC | App install mmp add payment info count | App install mmp add payment info count |
| app_install_mmp_add_payment_info_cvr | NUMERIC | App install mmp add payment info cvr | App install mmp add payment info cvr |
| app_install_mmp_add_payment_info_ecpa | NUMERIC | App install mmp add payment info ecpa | App install mmp add payment info ecpa |
| app_install_mmp_add_to_cart_count | NUMERIC | App install mmp add to cart count | App install mmp add to cart count |
| app_install_mmp_add_to_cart_cvr | NUMERIC | App install mmp add to cart cvr | App install mmp add to cart cvr |
| app_install_mmp_add_to_cart_ecpa | NUMERIC | App install mmp add to cart ecpa | App install mmp add to cart ecpa |
| app_install_mmp_app_launch_count | NUMERIC | App install mmp app launch count | App install mmp app launch count |
| app_install_mmp_app_launch_cvr | NUMERIC | App install mmp app launch cvr | App install mmp app launch cvr |
| app_install_mmp_app_launch_ecpa | NUMERIC | App install mmp app launch ecpa | App install mmp app launch ecpa |
| app_install_mmp_completed_tutorial_count | NUMERIC | App install mmp completed tutorial count | App install mmp completed tutorial count |
| app_install_mmp_completed_tutorial_cvr | NUMERIC | App install mmp completed tutorial cvr | App install mmp completed tutorial cvr |
| app_install_mmp_completed_tutorial_ecpa | NUMERIC | App install mmp completed tutorial ecpa | App install mmp completed tutorial ecpa |
| app_install_mmp_install_count | NUMERIC | App install mmp install count | App install mmp install count |
| app_install_mmp_install_cvr | NUMERIC | App install mmp install cvr | App install mmp install cvr |
| app_install_mmp_install_ecpa | NUMERIC | App install mmp install ecpa | App install mmp install ecpa |
| app_install_mmp_level_achieved_count | NUMERIC | App install mmp level achieved count | App install mmp level achieved count |
| app_install_mmp_level_achieved_cvr | NUMERIC | App install mmp level achieved cvr | App install mmp level achieved cvr |
| app_install_mmp_level_achieved_ecpa | NUMERIC | App install mmp level achieved ecpa | App install mmp level achieved ecpa |
| app_install_mmp_purchase_count | NUMERIC | App install mmp purchase count | App install mmp purchase count |
| app_install_mmp_purchase_cvr | NUMERIC | App install mmp purchase cvr | App install mmp purchase cvr |
| app_install_mmp_purchase_ecpa | NUMERIC | App install mmp purchase ecpa | App install mmp purchase ecpa |
| app_install_mmp_reinstall_count | NUMERIC | App install mmp reinstall count | App install mmp reinstall count |
Reddit Ads Report Metrics fields (app_install_mmp_reinstall_cvr to app_install_spend_credits_ecpa)
| ID | Type | Name | Description |
|---|---|---|---|
| app_install_mmp_reinstall_cvr | NUMERIC | App install mmp reinstall cvr | App install mmp reinstall cvr |
| app_install_mmp_reinstall_ecpa | NUMERIC | App install mmp reinstall ecpa | App install mmp reinstall ecpa |
| app_install_mmp_roas | NUMERIC | App install mmp roas | App install mmp roas |
| app_install_mmp_search_count | NUMERIC | App install mmp search count | App install mmp search count |
| app_install_mmp_search_cvr | NUMERIC | App install mmp search cvr | App install mmp search cvr |
| app_install_mmp_search_ecpa | NUMERIC | App install mmp search ecpa | App install mmp search ecpa |
| app_install_mmp_sign_up_count | NUMERIC | App install mmp sign up count | App install mmp sign up count |
| app_install_mmp_sign_up_cvr | NUMERIC | App install mmp sign up cvr | App install mmp sign up cvr |
| app_install_mmp_sign_up_ecpa | NUMERIC | App install mmp sign up ecpa | App install mmp sign up ecpa |
| app_install_mmp_spend_credits_cvr | NUMERIC | App install mmp spend credits cvr | App install mmp spend credits cvr |
| app_install_mmp_spend_credits_ecpa | NUMERIC | App install mmp spend credits ecpa | App install mmp spend credits ecpa |
| app_install_mmp_total_install_count | NUMERIC | App install mmp total install count | App install mmp total install count |
| app_install_mmp_total_install_cvr | NUMERIC | App install mmp total install cvr | App install mmp total install cvr |
| app_install_mmp_total_install_ecpa | NUMERIC | App install mmp total install ecpa | App install mmp total install ecpa |
| app_install_mmp_view_content_count | NUMERIC | App install mmp view content count | App install mmp view content count |
| app_install_mmp_view_content_cvr | NUMERIC | App install mmp view content cvr | App install mmp view content cvr |
| app_install_mmp_view_content_ecpa | NUMERIC | App install mmp view content ecpa | App install mmp view content ecpa |
| app_install_purchase_count | NUMERIC | App install purchase count | App install purchase count |
| app_install_purchase_cvr | NUMERIC | App install purchase cvr | App install purchase cvr |
| app_install_purchase_ecpa | NUMERIC | App install purchase ecpa | App install purchase ecpa |
| app_install_revenue | NUMERIC | App install revenue | App install revenue |
| app_install_roas_double | NUMERIC | App install roas double | App install roas double |
| app_install_search_count | NUMERIC | App install search count | App install search count |
| app_install_search_cvr | NUMERIC | App install search cvr | App install search cvr |
| app_install_search_ecpa | NUMERIC | App install search ecpa | App install search ecpa |
| app_install_sign_up_count | NUMERIC | App install sign up count | App install sign up count |
| app_install_sign_up_cvr | NUMERIC | App install sign up cvr | App install sign up cvr |
| app_install_sign_up_ecpa | NUMERIC | App install sign up ecpa | App install sign up ecpa |
| app_install_skan_install_count | NUMERIC | App install skan install count | App install skan install count |
| app_install_skan_install_cvr | NUMERIC | App install skan install cvr | App install skan install cvr |
| app_install_skan_install_ecpa | NUMERIC | App install skan install ecpa | App install skan install ecpa |
| app_install_skan_reinstall_count | NUMERIC | App install skan reinstall count | App install skan reinstall count |
| app_install_skan_reinstall_cvr | NUMERIC | App install skan reinstall cvr | App install skan reinstall cvr |
| app_install_skan_reinstall_ecpa | NUMERIC | App install skan reinstall ecpa | App install skan reinstall ecpa |
| app_install_skan_total_install_count | NUMERIC | App install skan total install count | App install skan total install count |
| app_install_skan_total_install_cvr | NUMERIC | App install skan total install cvr | App install skan total install cvr |
| app_install_skan_total_install_ecpa | NUMERIC | App install skan total install ecpa | App install skan total install ecpa |
| app_install_spend_credits_count | NUMERIC | App install spend credits count | App install spend credits count |
| app_install_spend_credits_cvr | NUMERIC | App install spend credits cvr | App install spend credits cvr |
| app_install_spend_credits_ecpa | NUMERIC | App install spend credits ecpa | App install spend credits ecpa |
Reddit Ads Report Metrics fields (app_install_total_conversions to conversion_signup_avg_value)
| ID | Type | Name | Description |
|---|---|---|---|
| app_install_total_conversions | NUMERIC | App install total conversions | App install total conversions |
| app_install_view_content_count | NUMERIC | App install view content count | App install view content count |
| app_install_view_content_cvr | NUMERIC | App install view content cvr | App install view content cvr |
| app_install_view_content_ecpa | NUMERIC | App install view content ecpa | App install view content ecpa |
| comment_downvotes | NUMERIC | Comment downvotes | Comment downvotes |
| comment_page_views | NUMERIC | Comment page views | Comment page views |
| comment_submissions | NUMERIC | Comment submissions | Comment submissions |
| comment_upvotes | NUMERIC | Comment upvotes | Comment upvotes |
| community | TEXT | Community | The community (subreddit) the ad was served in. |
| conversion_add_to_cart_avg_value | NUMERIC | Conversion add to cart avg value | Conversion add to cart avg value |
| conversion_add_to_cart_clicks | NUMERIC | Conversion add to cart clicks | Conversion add to cart clicks |
| conversion_add_to_cart_ecpa | NUMERIC | Conversion add to cart ecpa | Conversion add to cart ecpa |
| conversion_add_to_cart_total_items | NUMERIC | Conversion add to cart total items | Conversion add to cart total items |
| conversion_add_to_cart_total_value | NUMERIC | Conversion add to cart total value | Conversion add to cart total value |
| conversion_add_to_cart_views | NUMERIC | Conversion add to cart views | Conversion add to cart views |
| conversion_add_to_wishlist_avg_value | NUMERIC | Conversion add to wishlist avg value | Conversion add to wishlist avg value |
| conversion_add_to_wishlist_clicks | NUMERIC | Conversion add to wishlist clicks | Conversion add to wishlist clicks |
| conversion_add_to_wishlist_ecpa | NUMERIC | Conversion add to wishlist ecpa | Conversion add to wishlist ecpa |
| conversion_add_to_wishlist_total_items | NUMERIC | Conversion add to wishlist total items | Conversion add to wishlist total items |
| conversion_add_to_wishlist_total_value | NUMERIC | Conversion add to wishlist total value | Conversion add to wishlist total value |
| conversion_add_to_wishlist_views | NUMERIC | Conversion add to wishlist views | Conversion add to wishlist views |
| conversion_lead_avg_value | NUMERIC | Conversion lead avg value | Conversion lead avg value |
| conversion_lead_clicks | NUMERIC | Conversion lead clicks | Conversion lead clicks |
| conversion_lead_ecpa | NUMERIC | Conversion lead ecpa | Conversion lead ecpa |
| conversion_lead_views | NUMERIC | Conversion lead views | Conversion lead views |
| conversion_page_visit_clicks | NUMERIC | Conversion page visit clicks | Conversion page visit clicks |
| conversion_page_visit_ecpa | NUMERIC | Conversion page visit ecpa | Conversion page visit ecpa |
| conversion_page_visit_views | NUMERIC | Conversion page visit views | Conversion page visit views |
| conversion_purchase_avg_value | NUMERIC | Conversion purchase avg value | Conversion purchase avg value |
| conversion_purchase_clicks | NUMERIC | Conversion purchase clicks | Conversion purchase clicks |
| conversion_purchase_ecpa | NUMERIC | Conversion purchase ecpa | Conversion purchase ecpa |
| conversion_purchase_views | NUMERIC | Conversion purchase views | Conversion purchase views |
| conversion_roas | NUMERIC | Conversion roas | Conversion roas |
| conversion_search_clicks | NUMERIC | Conversion search clicks | Conversion search clicks |
| conversion_search_ecpa | NUMERIC | Conversion search ecpa | Conversion search ecpa |
| conversion_search_views | NUMERIC | Conversion search views | Conversion search views |
| conversion_sign_up_clicks | NUMERIC | Conversion sign up clicks | Conversion sign up clicks |
| conversion_sign_up_ecpa | NUMERIC | Conversion sign up ecpa | Conversion sign up ecpa |
| conversion_sign_up_views | NUMERIC | Conversion sign up views | Conversion sign up views |
| conversion_signup_avg_value | NUMERIC | Conversion signup avg value | Conversion signup avg value |
Reddit Ads Report Metrics fields (conversion_view_content_clicks to viewable_impressions)
| ID | Type | Name | Description |
|---|---|---|---|
| conversion_view_content_clicks | NUMERIC | Conversion view content clicks | Conversion view content clicks |
| conversion_view_content_ecpa | NUMERIC | Conversion view content ecpa | Conversion view content ecpa |
| conversion_view_content_views | NUMERIC | Conversion view content views | Conversion view content views |
| country | COUNTRY | Country | The country the ad was served in. |
| cpv | NUMERIC | Cpv | Cpv |
| device | TEXT | Device | The operating system of the device on which the ad was shown (e.g. ANDROID, IOS, MACOS, WINDOWS). |
| dma | TEXT | DMA | The Designated Market Area the ad was served in. |
| downvotes | NUMERIC | Downvotes | Downvotes |
| ecpm | NUMERIC | Ecpm | Ecpm |
| frequency | NUMERIC | Frequency | The average number of times each user saw your ad. |
| gender | TEXT | Gender | The gender the ad was served to. |
| interest | TEXT | Interest segment | The interest category the ad was served against. |
| keyword | TEXT | Keyword | The keyword the ad was served against. |
| pacing | NUMERIC | Pacing | Pacing |
| placement | TEXT | Placement | The placement where the ad was served (e.g. feed, conversation). |
| region | REGION | Region | The region (e.g. state or province) the ad was served in. |
| upvotes | NUMERIC | Upvotes | Upvotes |
| video_completion_rate | NUMERIC | Video completion rate | Video completion rate |
| video_fully_viewable_impressions | NUMERIC | Video fully viewable impressions | Video fully viewable impressions |
| video_plays_expanded | NUMERIC | Video plays expanded | Video plays expanded |
| video_plays_with_sound | NUMERIC | Video plays with sound | Video plays with sound |
| video_started | NUMERIC | Video started | Video started |
| video_view_rate | PERCENT | Video view rate | Video view rate |
| video_viewable_impressions | NUMERIC | Video viewable impressions | Video viewable impressions |
| video_watched_100_percent | NUMERIC | Video watched 100 percent | Video watched 100 percent |
| video_watched_10_seconds | NUMERIC | Video watched 10 seconds | Video watched 10 seconds |
| video_watched_25_percent | NUMERIC | Video watched 25 percent | Video watched 25 percent |
| video_watched_3_seconds | NUMERIC | Video watched 3 seconds | Video watched 3 seconds |
| video_watched_50_percent | NUMERIC | Video watched 50 percent | Video watched 50 percent |
| video_watched_5_seconds | NUMERIC | Video watched 5 seconds | Video watched 5 seconds |
| video_watched_75_percent | NUMERIC | Video watched 75 percent | Video watched 75 percent |
| video_watched_95_percent | NUMERIC | Video watched 95 percent | Video watched 95 percent |
| viewable_impressions | NUMERIC | Viewable impressions | Viewable impressions |
Reddit Ads other fields
The Reddit Ads connector has 19 fields that do not belong to a named report, or belong to a report with only one or two fields.
| ID | Type | Name | Description |
|---|---|---|---|
| ad_id | TEXT | Ad ID | The id of the Ad |
| data_fetched_at | Data fetched at | UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed. | |
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row |
| day_of_month | TEXT | Day of month | Day of the month |
| month | TEXT | Month | Number of the month |
| now | Now | Current timestamp | |
| source | TEXT | Source | The name of the Windsor connector returning the row |
| today | DATE | Today | Today's date |
| week | TEXT | Week | Week (Sun-Sat). |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). |
| year | TEXT | Year | Year |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 |
| year_month_name | TEXT | Year month name | Year and month with the month name written out, e.g. "Jan 2025". |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |