Windsor brings all your Simpli.fi data into Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, Azure, PostgreSQL, MySQL, Python, Amazon S3, Azure, Azure MS SQL
Simpli.fi Field Reference
Fields
ID | Type | Name | Description |
---|---|---|---|
account_id | TEXT | Account ID | Account ID. |
account_name | TEXT | Account Name | Account Name. |
ad_id | TEXT | Ad ID | Ad Ad ID |
ad_name | TEXT | Ad Name | Ad Ad Name |
behavioral_cpm | NUMERIC | Behavioral CPM | Margins by CPM Behavioral CPM |
clicks | NUMERIC | Clicks | Performance Clicks |
clickthrough_leads | NUMERIC | Clickthrough Leads | Conversions Clickthrough Leads |
clickthrough_other | NUMERIC | Clickthrough Other | Conversions Clickthrough Other |
clickthrough_sales | NUMERIC | Clickthrough Sales | Conversions Clickthrough Sales |
clickthrough_signups | NUMERIC | Clickthrough Signups | Conversions Clickthrough Signups |
context_cpm | NUMERIC | Contextual CPM | Margins by CPM Contextual CPM |
cpa | NUMERIC | CPA | Conversions CPA |
ctr | PERCENT | CTR | Performance CTR |
datasource | TEXT | Data Source | The name of the Windsor connector returning the row |
date | DATE | Date | Date. |
day_of_month | TEXT | Day of month | Day of the month |
demographic_cpm | NUMERIC | Demographic CPM | Margins by CPM Demographic CPM |
ecpc | NUMERIC | eCPC | Performance eCPC |
ecpm | NUMERIC | eCPM | Performance eCPM |
geo_cpm | NUMERIC | Geographic CPM | Margins by CPM Geographic CPM |
impressions | NUMERIC | Impressions | Performance Impressions |
media_cpm | NUMERIC | Media CPM | Margins by CPM Media CPM |
month | TEXT | Month | Number of the month |
platform_cpm | NUMERIC | Platform CPM | Margins by CPM Platform CPM |
search_term_cpm | NUMERIC | Search CPM | Margins by CPM Search CPM |
segment_cpm | NUMERIC | Segment CPM | Margins by CPM Segment CPM |
source | TEXT | Source | The name of the Windsor connector returning the row |
today | DATE | Today | Today's date |
total_spend | NUMERIC | Total Spend | Performance Total Spend |
viewthrough_leads | NUMERIC | Viewthrough Leads | Conversions Viewthrough Leads |
viewthrough_other | NUMERIC | Viewthrough Other | Conversions Viewthrough Other |
viewthrough_sales | NUMERIC | Viewthrough Sales | Conversions Viewthrough Sales |
viewthrough_signups | NUMERIC | Viewthrough Signups | Conversions Viewthrough Signups |
week | TEXT | Week | Week (Sun-Sat). |
week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. |
week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 |
week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). |
weighted_actions | NUMERIC | Weighted Actions | Conversions Weighted Actions |
year | TEXT | Year | Year |
year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 |
year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). |
year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). |
year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 |
year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |