Simpli.fi Connector Reference

518 metrics340 dimensions

Fields

The Simpli.fi connector exposes 858 fields (518 metrics, 340 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.

Simpli.fi Fields

Simpli.fi audio fields

The audio report of the Simpli.fi connector includes 104 fields.

Simpli.fi audio fields (audio_ad_count to audio_context_cpm)

ID	Type	Name	Description
audio_ad_count	NUMERIC	Audio Ad Count	Ad Ad Count (audio report)
audio_ad_file_reporting_type	TEXT	Audio Ad File Type	Ad Ad File Type (audio report)
audio_ad_id	TEXT	Audio Ad ID	Ad Ad ID (audio report)
audio_ad_name	TEXT	Audio Ad Name	Ad Ad Name (audio report)
audio_ad_size	TEXT	Audio Ad Size	Ad Ad Size (audio report)
audio_advertiser_name	TEXT	Audio Advertiser Name	Campaign Advertiser Name (audio report)
audio_behavioral_cost	NUMERIC	Audio Behavioral Cost	Margins by Spend Behavioral Cost (audio report)
audio_behavioral_cpm	NUMERIC	Audio Behavioral CPM	Margins by CPM Behavioral CPM (audio report)
audio_billing_organization	TEXT	Audio Billing Organization	Companies Billing Organization (audio report)
audio_billing_organization_id	TEXT	Audio Billing Organization ID	Companies Billing Organization ID (audio report)
audio_budget_plan_end_date	DATE	Audio Budget Plan End Date	Campaign Budget Plan End Date (audio report)
audio_budget_plan_id	TEXT	Audio Budget Plan ID	Campaign Budget Plan ID (audio report)
audio_budget_plan_start_date	DATE	Audio Budget Plan Start Date	Campaign Budget Plan Start Date (audio report)
audio_budget_plan_total_budget	NUMERIC	Audio Plan Budget	Campaign Plan Budget (audio report)
audio_budget_plan_total_impressions	NUMERIC	Audio Plan Impressions	Campaign Plan Impressions (audio report)
audio_campaign_count	NUMERIC	Audio Campaign Count	Campaign Campaign Count (audio report)
audio_campaign_custom_id	TEXT	Audio Campaign Custom ID	Campaign Campaign Custom ID (audio report)
audio_campaign_group_id	TEXT	Audio Campaign Group ID	Campaign Campaign Group ID (audio report)
audio_campaign_id	TEXT	Audio Campaign ID	Campaign Campaign ID (audio report)
audio_campaign_key	NUMERIC	Audio Campaign Key	Summary Video Events Campaign Key (audio report)
audio_campaign_max_bid	NUMERIC	Audio Max Bid	Campaign Max Bid (audio report)
audio_campaign_media_type	TEXT	Audio Media Type	Campaign Media Type (audio report)
audio_campaign_name	TEXT	Audio Campaign Name	Campaign Campaign Name (audio report)
audio_campaign_status	TEXT	Audio Campaign Status	Campaign Campaign Status (audio report)
audio_campaign_total_impression_cap	NUMERIC	Audio Total Impression Cap	Campaign Total Impression Cap (audio report)
audio_campaign_type	TEXT	Audio Campaign Type	Campaign Campaign Type (audio report)
audio_cart_value	NUMERIC	Audio Transaction Value	Performance Transaction Value (audio report)
audio_clickthrough_leads	NUMERIC	Audio Clickthrough Leads	Conversions Clickthrough Leads (audio report)
audio_clickthrough_other	NUMERIC	Audio Clickthrough Other	Conversions Clickthrough Other (audio report)
audio_clickthrough_sales	NUMERIC	Audio Clickthrough Sales	Conversions Clickthrough Sales (audio report)
audio_clickthrough_signups	NUMERIC	Audio Clickthrough Signups	Conversions Clickthrough Signups (audio report)
audio_clickthrough_total	NUMERIC	Audio Clickthrough Total	Conversions Clickthrough Total (audio report)
audio_clickthrough_visits	NUMERIC	Audio Clickthrough Visits	Conversions Clickthrough Visits (audio report)
audio_client_id	TEXT	Audio Client ID	Companies Client ID (audio report)
audio_client_name	TEXT	Audio Client Name	Companies Client Name (audio report)
audio_company_count	NUMERIC	Audio Company Count	Companies Company Count (audio report)
audio_company_id	TEXT	Audio Company ID	Companies Company ID (audio report)
audio_company_name	TEXT	Audio Company Name	Companies Company Name (audio report)
audio_context_cost	NUMERIC	Audio Context Cost	Margins by Spend Context Cost (audio report)
audio_context_cpm	NUMERIC	Audio Contextual CPM	Margins by CPM Contextual CPM (audio report)

Simpli.fi audio fields (audio_cpa to audio_search_term_cpm)

ID	Type	Name	Description
audio_cpa	NUMERIC	Audio CPA	Conversions CPA (audio report)
audio_custom_id	TEXT	Audio Custom ID	Companies Custom ID (audio report)
audio_daily_estimated_budget	NUMERIC	Audio Daily Estimated Budget	Campaign Daily Estimated Budget (audio report)
audio_deal_id	TEXT	Audio Deal ID	Details Deal ID (audio report)
audio_deal_name	TEXT	Audio Deal Name	Details Deal Name (audio report)
audio_demographic_cost	NUMERIC	Audio Demographic Cost	Margins by Spend Demographic Cost (audio report)
audio_demographic_cpm	NUMERIC	Audio Demographic CPM	Margins by CPM Demographic CPM (audio report)
audio_duration	TEXT	Audio Duration	Ad Duration (audio report)
audio_ecpc	NUMERIC	Audio eCPC	Performance eCPC (audio report)
audio_ecpm	NUMERIC	Audio eCPM	Performance eCPM (audio report)
audio_end_date	DATE	Audio End Date	Campaign End Date (audio report)
audio_event_month	TEXT	Audio Event Month	Time Event Month (audio report)
audio_event_quarter	TEXT	Audio Event Quarter	Time Event Quarter (audio report)
audio_event_week	TEXT	Audio Event Week	Time Event Week (audio report)
audio_events_complete	NUMERIC	Audio Events Complete	Audio Events Complete (audio report)
audio_events_first_quartile	NUMERIC	Audio Events First Quartile	Audio Events First Quartile (audio report)
audio_events_midpoint	NUMERIC	Audio Events Midpoint	Audio Events Midpoint (audio report)
audio_events_third_quartile	NUMERIC	Audio Events Third Quartile	Audio Events Quartile (audio report)
audio_first_quartile_rate	NUMERIC	Audio First Quartile Rate	Audio Events First Quartile Rate (audio report)
audio_geo_cost	NUMERIC	Audio Geo Cost	Margins by Spend Geo Cost (audio report)
audio_geo_cpm	NUMERIC	Audio Geographic CPM	Margins by CPM Geographic CPM (audio report)
audio_is_cross_device	TEXT	Audio Is Cross Device (Yes / No)	Conversions Is Cross Device (Yes / No) (audio report)
audio_is_ctv	TEXT	Audio Is CTV (Yes / No)	Details Is CTV (Yes / No) (audio report)
audio_media_cost	NUMERIC	Audio Media Cost	Margins by Spend Media Cost (audio report)
audio_media_cpm	NUMERIC	Audio Media CPM	Margins by CPM Media CPM (audio report)
audio_midpoint_rate	NUMERIC	Audio Midpoint Rate	Audio Events Midpoint Rate (audio report)
audio_monthly_budget	NUMERIC	Audio Monthly Budget	Campaign Monthly Budget (audio report)
audio_organization_id	TEXT	Audio Organization ID	Companies Organization ID (audio report)
audio_platform_cost	NUMERIC	Audio Platform Cost	Margins by Spend Platform Cost (audio report)
audio_platform_cpm	NUMERIC	Audio Platform CPM	Margins by CPM Platform CPM (audio report)
audio_platform_id	TEXT	Audio Platform ID	Companies Platform ID (audio report)
audio_platform_name	TEXT	Audio Platform Name	Companies Platform Name (audio report)
audio_retail_cpa	NUMERIC	Audio Retail CPA	Retail Markup Retail CPA (audio report)
audio_retail_cpc	NUMERIC	Audio Retail CPC	Retail Markup Retail CPC (audio report)
audio_retail_markup	NUMERIC	Audio Retail Markup	Retail Markup Retail Markup (audio report)
audio_retail_markup_cpm	NUMERIC	Audio Retail Markup CPM	Retail Markup Retail Markup CPM (audio report)
audio_retail_total	NUMERIC	Audio Total Retail Cost	Retail Markup Total Retail Cost (audio report)
audio_retail_total_ecpm	NUMERIC	Audio Total Retail CPM	Retail Markup Total Retail CPM (audio report)
audio_search_term_cost	NUMERIC	Audio Search Term Cost	Margins by Spend Search Term Cost (audio report)
audio_search_term_cpm	NUMERIC	Audio Search CPM	Margins by CPM Search CPM (audio report)

Simpli.fi audio fields (audio_segment_cost to audio_weighted_actions)

ID	Type	Name	Description
audio_segment_cost	NUMERIC	Audio Segment Cost	Margins by Spend Segment Cost (audio report)
audio_segment_cpm	NUMERIC	Audio Segment CPM	Margins by CPM Segment CPM (audio report)
audio_sifi_cost	NUMERIC	Audio Sifi Cost	Margins by Spend Sifi Cost (audio report)
audio_start_date	DATE	Audio Start Date	Campaign Start Date (audio report)
audio_third_party_retail_markup	NUMERIC	Audio Third Party Markup	Retail Markup Third Party Markup (audio report)
audio_third_party_retail_markup_cpm	NUMERIC	Audio Third Party Markup CPM	Retail Markup Third Party Markup CPM (audio report)
audio_third_quartile_rate	NUMERIC	Audio Third Quartile Rate	Audio Events Third Quartile Rate (audio report)
audio_total_budget	NUMERIC	Audio Total Budget	Campaign Total Budget (audio report)
audio_total_cust	NUMERIC	Audio Total Spend	Performance Total Spend (audio report)
audio_total_leads	NUMERIC	Audio Total Leads	Conversions Total Leads (audio report)
audio_total_other	NUMERIC	Audio Total Other	Conversions Total Other (audio report)
audio_total_sales	NUMERIC	Audio Total Sales	Conversions Total Sales (audio report)
audio_total_sifi	NUMERIC	Audio Total Sifi	Margins by Spend Total Sifi (audio report)
audio_total_signups	NUMERIC	Audio Total Signups	Conversions Total Signups (audio report)
audio_total_visits	NUMERIC	Audio Total Visits	Conversions Total Visits (audio report)
audio_viewability_cost	NUMERIC	Audio Viewability Cost	Margins by Spend Viewability Cost (audio report)
audio_viewability_cpm	NUMERIC	Audio Viewability CPM	Margins by CPM Viewability CPM (audio report)
audio_viewthrough_leads	NUMERIC	Audio Viewthrough Leads	Conversions Viewthrough Leads (audio report)
audio_viewthrough_other	NUMERIC	Audio Viewthrough Other	Conversions Viewthrough Other (audio report)
audio_viewthrough_sales	NUMERIC	Audio Viewthrough Sales	Conversions Viewthrough Sales (audio report)
audio_viewthrough_signups	NUMERIC	Audio Viewthrough Signups	Conversions Viewthrough Signups (audio report)
audio_viewthrough_total	NUMERIC	Audio Viewthrough Total	Conversions Viewthrough Total (audio report)
audio_viewthrough_visits	NUMERIC	Audio Viewthrough Visits	Conversions Viewthrough Visits (audio report)
audio_weighted_actions	NUMERIC	Audio Weighted Actions	Conversions Weighted Actions (audio report)

Simpli.fi basic fields

The basic report of the Simpli.fi connector includes 112 fields.

Simpli.fi basic fields (ad_count to clickthrough_leads)

ID	Type	Name	Description
ad_count	NUMERIC	Ad Count	Ad Ad Count
ad_file_reporting_type	TEXT	Ad File Type	Ad Ad File Type
ad_id	TEXT	Ad ID	Ad Ad ID
ad_key	TEXT	Ad Key	Ad Ad Key
ad_name	TEXT	Ad Name	Ad Ad Name
ad_size	TEXT	Ad Size	Ad Ad Size
advertiser_name	TEXT	Advertiser Name	Campaign Advertiser Name
behavioral_cost	NUMERIC	Behavioral Cost	Margins by Spend Behavioral Cost
behavioral_cpm	NUMERIC	Behavioral CPM	Margins by CPM Behavioral CPM
billing_organization	TEXT	Billing Organization	Companies Billing Organization
billing_organization_id	TEXT	Billing Organization ID	Companies Billing Organization ID
budget_plan_end_date	DATE	Budget Plan End Date	Campaign Budget Plan End Date
budget_plan_id	TEXT	Budget Plan ID	Campaign Budget Plan ID
budget_plan_start_date	DATE	Budget Plan Start Date	Campaign Budget Plan Start Date
budget_plan_total_budget	NUMERIC	Plan Budget	Campaign Plan Budget
budget_plan_total_impressions	NUMERIC	Plan Impressions	Campaign Plan Impressions
campaign_count	NUMERIC	Campaign Count	Campaign Campaign Count
campaign_custom_id	TEXT	Campaign Custom ID	Campaign Campaign Custom ID
campaign_daily_budget	NUMERIC	Campaign Daily Budget	Campaign Daily Budget
campaign_daily_estimated_budget	NUMERIC	Campaign Daily Estimated Budget	Campaign Daily Estimated Budget
campaign_daily_impression_cap	NUMERIC	Campaign Daily Impression Cap	Campaign Daily Impression Cap
campaign_end_date	DATE	Campaign End Date	Campaign End Date
campaign_goal_type	TEXT	Campaign Goal Type	Campaign Goal Type
campaign_goal_value	NUMERIC	Campaign Goal Value	Campaign Goal Value
campaign_group_id	TEXT	Campaign Group ID	Campaign Campaign Group ID
campaign_group_name	TEXT	Campaign Group Name	Campaign Campaign Group Name
campaign_id	TEXT	Campaign ID	Campaign Campaign ID
campaign_key	TEXT	Campaign Key	Performance Trending Campaign Key
campaign_max_bid	NUMERIC	Campaign Max Bid	Campaign Max Bid
campaign_media_type	TEXT	Campaign Media Type	Campaign Media Type
campaign_monthly_budget	NUMERIC	Campaign Monthly Budget	Campaign Monthly Budget
campaign_monthly_impression_cap	NUMERIC	Campaign Monthly Impression Cap	Campaign Monthly Impression Cap
campaign_name	TEXT	Campaign Name	Campaign Campaign Name
campaign_status	TEXT	Campaign Status	Campaign Campaign Status
campaign_total_budget	NUMERIC	Campaign Total Budget	Campaign Total Budget
campaign_total_impression_cap	NUMERIC	Campaign Total Impression Cap	Campaign Total Impression Cap
campaign_type	TEXT	Campaign Type	Campaign Campaign Type
cart_value	NUMERIC	Transaction Value	Performance Transaction Value
clicks	NUMERIC	Clicks	Performance Clicks
clickthrough_leads	NUMERIC	Clickthrough Leads	Conversions Clickthrough Leads

Simpli.fi basic fields (clickthrough_other to retail_cpa)

ID	Type	Name	Description
clickthrough_other	NUMERIC	Clickthrough Other	Conversions Clickthrough Other
clickthrough_sales	NUMERIC	Clickthrough Sales	Conversions Clickthrough Sales
clickthrough_signups	NUMERIC	Clickthrough Signups	Conversions Clickthrough Signups
clickthrough_total	NUMERIC	Clickthrough Total	Conversions Clickthrough Total
clickthrough_visits	NUMERIC	Clickthrough Visits	Conversions Clickthrough Visits
client_id	TEXT	Client ID	Companies Client ID
client_logo	TEXT	Client Logo	Companies Client Logo
client_name	TEXT	Client Name	Companies Client Name
company_count	NUMERIC	Company Count	Companies Company Count
company_id	TEXT	Company ID	Companies Company ID
company_logo	TEXT	Company Logo	Companies Company Logo
company_name	TEXT	Company Name	Companies Company Name
context_cost	NUMERIC	Context Cost	Margins by Spend Context Cost
context_cpm	NUMERIC	Contextual CPM	Margins by CPM Contextual CPM
conversion_segment_name	TEXT	Conversion Segment Name	Conversions Conversion Segment Name
cpa	NUMERIC	CPA	Conversions CPA
ctr	PERCENT	CTR	Performance CTR
custom_id	TEXT	Custom ID	Companies Custom ID
daily_impression_cap	NUMERIC	Daily Impression Cap	Campaign Daily Impression Cap
demographic_cost	NUMERIC	Demographic Cost	Margins by Spend Demographic Cost
demographic_cpm	NUMERIC	Demographic CPM	Margins by CPM Demographic CPM
ecpc	NUMERIC	eCPC	Performance eCPC
ecpm	NUMERIC	eCPM	Performance eCPM
event_month	TEXT	Event Month	Time Event Month
event_quarter	TEXT	Event Quarter	Time Event Quarter
event_week	TEXT	Event Week	Time Event Week
geo_cost	NUMERIC	Geo Cost	Margins by Spend Geo Cost
geo_cpm	NUMERIC	Geographic CPM	Margins by CPM Geographic CPM
impressions	NUMERIC	Impressions	Performance Impressions
is_ctv	BOOLEAN	Is CTV	Details Is CTV (true / false)
media_cost	NUMERIC	Media Cost	Margins by Spend Media Cost
media_cpm	NUMERIC	Media CPM	Margins by CPM Media CPM
order_id	TEXT	Order ID	Conversions Order ID
organization_id	TEXT	Organization ID	Companies Organization ID
platform_cost	NUMERIC	Platform Cost	Margins by Spend Platform Cost
platform_cpm	NUMERIC	Platform CPM	Margins by CPM Platform CPM
platform_id	TEXT	Platform ID	Companies Platform ID
platform_logo	TEXT	Platform Logo	Companies Platform Logo
platform_name	TEXT	Platform Name	Companies Platform Name
retail_cpa	NUMERIC	Retail CPA	Retail Markup Retail CPA

Simpli.fi basic fields (retail_cpc to white_label_platform_logo_path)

ID	Type	Name	Description
retail_cpc	NUMERIC	Retail CPC	Retail Markup Retail CPC
retail_markup	NUMERIC	Retail Markup	Retail Markup Retail Markup
retail_markup_cpm	NUMERIC	Retail Markup CPM	Retail Markup Retail Markup CPM
retail_total	NUMERIC	Total Retail Cost	Retail Markup Total Retail Cost
retail_total_ecpm	NUMERIC	Total Retail CPM	Retail Markup Total Retail CPM
salesall	NUMERIC	Total Sales	Conversions Total Sales
search_term_cost	NUMERIC	Search Term Cost	Margins by Spend Search Term Cost
search_term_cpm	NUMERIC	Search CPM	Margins by CPM Search CPM
segment_cost	NUMERIC	Segment Cost	Margins by Spend Segment Cost
segment_cpm	NUMERIC	Segment CPM	Margins by CPM Segment CPM
sifi_cost	NUMERIC	Sifi Cost	Margins by Spend Sifi Cost
start_date	DATE	Start Date	Campaign Start Date
third_party_retail_markup	NUMERIC	Third Party Markup	Retail Markup Third Party Markup
third_party_retail_markup_cpm	NUMERIC	Third Party Markup CPM	Retail Markup Third Party Markup CPM
total_leads	NUMERIC	Total Leads	Conversions Total Leads
total_other	NUMERIC	Total Other	Conversions Total Other
total_sifi	NUMERIC	Total Sifi	Margins by Spend Total Sifi
total_signups	NUMERIC	Total Signups	Conversions Total Signups
total_spend	NUMERIC	Total Spend	Performance Total Spend
total_visits	NUMERIC	Total Visits	Conversions Total Visits
viewability_cost	NUMERIC	Viewability Cost	Margins by Spend Viewability Cost
viewability_cpm	NUMERIC	Viewability CPM	Margins by CPM Viewability CPM
viewthrough_leads	NUMERIC	Viewthrough Leads	Conversions Viewthrough Leads
viewthrough_other	NUMERIC	Viewthrough Other	Conversions Viewthrough Other
viewthrough_sales	NUMERIC	Viewthrough Sales	Conversions Viewthrough Sales
viewthrough_signups	NUMERIC	Viewthrough Signups	Conversions Viewthrough Signups
viewthrough_total	NUMERIC	Viewthrough Total	Conversions Viewthrough Total
viewthrough_visits	NUMERIC	Viewthrough Visits	Conversions Viewthrough Visits
weighted_actions	NUMERIC	Weighted Actions	Conversions Weighted Actions
white_label_client_logo_path	TEXT	White Label Client Logo Path	Companies White Label Client Logo Path
white_label_company_logo_path	TEXT	White Label Company Logo Path	Companies White Label Company Logo Path
white_label_platform_logo_path	TEXT	White Label Platform Logo Path	Companies White Label Platform Logo Path

Simpli.fi domain fields

The domain report of the Simpli.fi connector includes 100 fields.

Simpli.fi domain fields (domain_ad_count to domain_client_id)

ID	Type	Name	Description
domain_ad_count	NUMERIC	Domain Ad Count	Ad Ad Count (domain report)
domain_ad_file_reporting_type	TEXT	Domain Ad File Type	Ad Ad File Type (domain report)
domain_ad_key	NUMERIC	Domain Ad Key	Ad Ad Key (domain report)
domain_ad_size	TEXT	Domain Ad Size	Ad Ad Size (domain report)
domain_advertiser_name	TEXT	Domain Advertiser Name	Campaign Advertiser Name (domain report)
domain_app_name	TEXT	Domain App Name	App App Name (domain report)
domain_app_url	TEXT	Domain App URL	App App URL (domain report)
domain_behavioral_cost	NUMERIC	Domain Behavioral Cost	Margins by Spend Behavioral Cost (domain report)
domain_billing_organization	TEXT	Domain Billing Organization	Companies Billing Organization (domain report)
domain_billing_organization_id	TEXT	Domain Billing Organization ID	Companies Billing Organization ID (domain report)
domain_budget_plan_end_date	DATE	Domain Budget Plan End Date	Campaign Budget Plan End Date (domain report)
domain_budget_plan_id	TEXT	Domain Budget Plan ID	Campaign Budget Plan ID (domain report)
domain_budget_plan_start_date	DATE	Domain Budget Plan Start Date	Campaign Budget Plan Start Date (domain report)
domain_budget_plan_total_budget	NUMERIC	Domain Plan Budget	Campaign Plan Budget (domain report)
domain_budget_plan_total_impressions	NUMERIC	Domain Plan Impressions	Campaign Plan Impressions (domain report)
domain_campaign_count	NUMERIC	Domain Campaign Count	Campaign Campaign Count (domain report)
domain_campaign_custom_id	TEXT	Domain Campaign Custom ID	Campaign Campaign Custom ID (domain report)
domain_campaign_daily_budget	NUMERIC	Domain Daily Budget	Campaign Daily Budget (domain report)
domain_campaign_daily_impression_cap	NUMERIC	Domain Campaign Daily Impression Cap	Campaign Daily Impression Cap (domain report)
domain_campaign_goal_type	TEXT	Domain Goal Type	Campaign Goal Type (domain report)
domain_campaign_goal_value	NUMERIC	Domain Goal Value	Campaign Goal Value (domain report)
domain_campaign_group_id	TEXT	Domain Campaign Group ID	Campaign Campaign Group ID (domain report)
domain_campaign_group_name	TEXT	Domain Campaign Group Name	Campaign Campaign Group Name (domain report)
domain_campaign_id	TEXT	Domain Campaign ID	Campaign Campaign ID (domain report)
domain_campaign_key	NUMERIC	Domain Campaign Key	Performance Trending Campaign Key (domain report)
domain_campaign_max_bid	NUMERIC	Domain Max Bid	Campaign Max Bid (domain report)
domain_campaign_media_type	TEXT	Domain Media Type	Campaign Media Type (domain report)
domain_campaign_monthly_impression_cap	NUMERIC	Domain Monthly Impression Cap	Campaign Monthly Impression Cap (domain report)
domain_campaign_name	TEXT	Domain Campaign Name	Campaign Campaign Name (domain report)
domain_campaign_status	TEXT	Domain Campaign Status	Campaign Campaign Status (domain report)
domain_campaign_total_impression_cap	NUMERIC	Domain Total Impression Cap	Campaign Total Impression Cap (domain report)
domain_campaign_type	TEXT	Domain Campaign Type	Campaign Campaign Type (domain report)
domain_cart_value	NUMERIC	Domain Transaction Value	Performance Transaction Value (domain report)
domain_clickthrough_leads	NUMERIC	Domain Clickthrough Leads	Conversions Clickthrough Leads (domain report)
domain_clickthrough_other	NUMERIC	Domain Clickthrough Other	Conversions Clickthrough Other (domain report)
domain_clickthrough_sales	NUMERIC	Domain Clickthrough Sales	Conversions Clickthrough Sales (domain report)
domain_clickthrough_signups	NUMERIC	Domain Clickthrough Signups	Conversions Clickthrough Signups (domain report)
domain_clickthrough_total	NUMERIC	Domain Clickthrough Total	Conversions Clickthrough Total (domain report)
domain_clickthrough_visits	NUMERIC	Domain Clickthrough Visits	Conversions Clickthrough Visits (domain report)
domain_client_id	TEXT	Domain Client ID	Companies Client ID (domain report)

Simpli.fi domain fields (domain_client_logo to domain_third_party_retail_markup)

ID	Type	Name	Description
domain_client_logo	TEXT	Domain Client Logo	Companies Client Logo (domain report)
domain_client_name	TEXT	Domain Client Name	Companies Client Name (domain report)
domain_company_count	NUMERIC	Domain Company Count	Companies Company Count (domain report)
domain_company_id	TEXT	Domain Company ID	Companies Company ID (domain report)
domain_company_logo	TEXT	Domain Company Logo	Companies Company Logo (domain report)
domain_company_name	TEXT	Domain Company Name	Companies Company Name (domain report)
domain_context_cost	NUMERIC	Domain Context Cost	Margins by Spend Context Cost (domain report)
domain_conversion_segment_name	TEXT	Domain Conversion Segment Name	Conversions Conversion Segment Name (domain report)
domain_cpa	NUMERIC	Domain CPA	Conversions CPA (domain report)
domain_custom_id	TEXT	Domain Custom ID	Companies Custom ID (domain report)
domain_daily_estimated_budget	NUMERIC	Domain Daily Estimated Budget	Campaign Daily Estimated Budget (domain report)
domain_daily_impression_cap	NUMERIC	Domain Daily Impression Cap	Campaign Daily Impression Cap (domain report)
domain_demographic_cost	NUMERIC	Domain Demographic Cost	Margins by Spend Demographic Cost (domain report)
domain_domain_reporting_name	TEXT	Domain Domain Reporting Name	Domain Domain Reporting Name (domain report)
domain_end_date	DATE	Domain End Date	Campaign End Date (domain report)
domain_event_month	TEXT	Domain Event Month	Time Event Month (domain report)
domain_event_quarter	TEXT	Domain Event Quarter	Time Event Quarter (domain report)
domain_event_week	TEXT	Domain Event Week	Time Event Week (domain report)
domain_external_conversions	NUMERIC	Domain External Conversions	Conversions External Conversions (domain report)
domain_geo_cost	NUMERIC	Domain Geo Cost	Margins by Spend Geo Cost (domain report)
domain_is_ctv	TEXT	Domain Is CTV (Yes / No)	Details Is CTV (Yes / No) (domain report)
domain_media_cost	NUMERIC	Domain Media Cost	Margins by Spend Media Cost (domain report)
domain_monthly_budget	NUMERIC	Domain Monthly Budget	Campaign Monthly Budget (domain report)
domain_order_id	TEXT	Domain Order ID	Conversions Order ID (domain report)
domain_organization_id	TEXT	Domain Organization ID	Companies Organization ID (domain report)
domain_platform_cost	NUMERIC	Domain Platform Cost	Margins by Spend Platform Cost (domain report)
domain_platform_id	TEXT	Domain Platform ID	Companies Platform ID (domain report)
domain_platform_logo	TEXT	Domain Platform Logo	Companies Platform Logo (domain report)
domain_platform_name	TEXT	Domain Platform Name	Companies Platform Name (domain report)
domain_retail_cpa	NUMERIC	Domain Retail CPA	Retail Markup Retail CPA (domain report)
domain_retail_cpc	NUMERIC	Domain Retail CPC	Retail Markup Retail CPC (domain report)
domain_retail_markup	NUMERIC	Domain Retail Markup	Retail Markup Retail Markup (domain report)
domain_retail_markup_cpm	NUMERIC	Domain Retail Markup CPM	Retail Markup Retail Markup CPM (domain report)
domain_retail_total	NUMERIC	Domain Total Retail Cost	Retail Markup Total Retail Cost (domain report)
domain_retail_total_ecpm	NUMERIC	Domain Total Retail CPM	Retail Markup Total Retail CPM (domain report)
domain_search_term_cost	NUMERIC	Domain Search Term Cost	Margins by Spend Search Term Cost (domain report)
domain_segment_cost	NUMERIC	Domain Segment Cost	Margins by Spend Segment Cost (domain report)
domain_sifi_cost	NUMERIC	Domain Sifi Cost	Margins by Spend Sifi Cost (domain report)
domain_start_date	DATE	Domain Start Date	Campaign Start Date (domain report)
domain_third_party_retail_markup	NUMERIC	Domain Third Party Markup	Retail Markup Third Party Markup (domain report)

Simpli.fi domain fields (domain_third_party_retail_markup_cpm to domain_white_label_platform_logo_path)

ID	Type	Name	Description
domain_third_party_retail_markup_cpm	NUMERIC	Domain Third Party Markup CPM	Retail Markup Third Party Markup CPM (domain report)
domain_total_budget	NUMERIC	Domain Total Budget	Campaign Total Budget (domain report)
domain_total_leads	NUMERIC	Domain Total Leads	Conversions Total Leads (domain report)
domain_total_other	NUMERIC	Domain Total Other	Conversions Total Other (domain report)
domain_total_sales	NUMERIC	Domain Total Sales	Conversions Total Sales (domain report)
domain_total_sifi	NUMERIC	Domain Total Sifi	Margins by Spend Total Sifi (domain report)
domain_total_signups	NUMERIC	Domain Total Signups	Conversions Total Signups (domain report)
domain_total_visits	NUMERIC	Domain Total Visits	Conversions Total Visits (domain report)
domain_viewability_cost	NUMERIC	Domain Viewability Cost	Margins by Spend Viewability Cost (domain report)
domain_viewability_cpm	NUMERIC	Domain Viewability CPM	Margins by CPM Viewability CPM (domain report)
domain_viewthrough_leads	NUMERIC	Domain Viewthrough Leads	Conversions Viewthrough Leads (domain report)
domain_viewthrough_other	NUMERIC	Domain Viewthrough Other	Conversions Viewthrough Other (domain report)
domain_viewthrough_sales	NUMERIC	Domain Viewthrough Sales	Conversions Viewthrough Sales (domain report)
domain_viewthrough_signups	NUMERIC	Domain Viewthrough Signups	Conversions Viewthrough Signups (domain report)
domain_viewthrough_total	NUMERIC	Domain Viewthrough Total	Conversions Viewthrough Total (domain report)
domain_viewthrough_visits	NUMERIC	Domain Viewthrough Visits	Conversions Viewthrough Visits (domain report)
domain_weighted_actions	NUMERIC	Domain Weighted Actions	Conversions Weighted Actions (domain report)
domain_white_label_client_logo_path	TEXT	Domain White Label Client Logo Path	Companies White Label Client Logo Path (domain report)
domain_white_label_company_logo_path	TEXT	Domain White Label Company Logo Path	Companies White Label Company Logo Path (domain report)
domain_white_label_platform_logo_path	TEXT	Domain White Label Platform Logo Path	Companies White Label Platform Logo Path (domain report)

Simpli.fi geo_fence fields

The geo_fence report of the Simpli.fi connector includes 106 fields.

Simpli.fi geo_fence fields (geo_fence_ad_count to geo_fence_congressional_district)

ID	Type	Name	Description
geo_fence_ad_count	NUMERIC	Geo_fence Ad Count	Ad Ad Count (geo_fence report)
geo_fence_ad_file_reporting_type	TEXT	Geo_fence Ad File Type	Ad Ad File Type (geo_fence report)
geo_fence_ad_key	NUMERIC	Geo_fence Ad Key	Ad Ad Key (geo_fence report)
geo_fence_ad_size	TEXT	Geo_fence Ad Size	Ad Ad Size (geo_fence report)
geo_fence_advertiser_name	TEXT	Geo_fence Advertiser Name	Campaign Advertiser Name (geo_fence report)
geo_fence_behavioral_cost	NUMERIC	Geo_fence Behavioral Cost	Margins by Spend Behavioral Cost (geo_fence report)
geo_fence_behavioral_cpm	NUMERIC	Geo_fence Behavioral CPM	Margins by CPM Behavioral CPM (geo_fence report)
geo_fence_billing_organization	TEXT	Geo_fence Billing Organization	Companies Billing Organization (geo_fence report)
geo_fence_billing_organization_id	TEXT	Geo_fence Billing Organization ID	Companies Billing Organization ID (geo_fence report)
geo_fence_budget_plan_end_date	DATE	Geo_fence Budget Plan End Date	Campaign Budget Plan End Date (geo_fence report)
geo_fence_budget_plan_id	TEXT	Geo_fence Budget Plan ID	Campaign Budget Plan ID (geo_fence report)
geo_fence_budget_plan_start_date	DATE	Geo_fence Budget Plan Start Date	Campaign Budget Plan Start Date (geo_fence report)
geo_fence_budget_plan_total_budget	NUMERIC	Geo_fence Plan Budget	Campaign Plan Budget (geo_fence report)
geo_fence_budget_plan_total_impressions	NUMERIC	Geo_fence Plan Impressions	Campaign Plan Impressions (geo_fence report)
geo_fence_campaign_count	NUMERIC	Geo_fence Campaign Count	Campaign Campaign Count (geo_fence report)
geo_fence_campaign_custom_id	TEXT	Geo_fence Campaign Custom ID	Campaign Campaign Custom ID (geo_fence report)
geo_fence_campaign_daily_budget	NUMERIC	Geo_fence Daily Budget	Campaign Daily Budget (geo_fence report)
geo_fence_campaign_daily_impression_cap	NUMERIC	Geo_fence Campaign Daily Impression Cap	Campaign Daily Impression Cap (geo_fence report)
geo_fence_campaign_goal_type	TEXT	Geo_fence Goal Type	Campaign Goal Type (geo_fence report)
geo_fence_campaign_goal_value	NUMERIC	Geo_fence Goal Value	Campaign Goal Value (geo_fence report)
geo_fence_campaign_group_id	TEXT	Geo_fence Campaign Group ID	Campaign Campaign Group ID (geo_fence report)
geo_fence_campaign_group_name	TEXT	Geo_fence Campaign Group Name	Campaign Campaign Group Name (geo_fence report)
geo_fence_campaign_key	NUMERIC	Geo_fence Campaign Key	Performance Trending Campaign Key (geo_fence report)
geo_fence_campaign_max_bid	NUMERIC	Geo_fence Max Bid	Campaign Max Bid (geo_fence report)
geo_fence_campaign_media_type	TEXT	Geo_fence Media Type	Campaign Media Type (geo_fence report)
geo_fence_campaign_monthly_impression_cap	NUMERIC	Geo_fence Monthly Impression Cap	Campaign Monthly Impression Cap (geo_fence report)
geo_fence_campaign_status	TEXT	Geo_fence Campaign Status	Campaign Campaign Status (geo_fence report)
geo_fence_campaign_total_impression_cap	NUMERIC	Geo_fence Total Impression Cap	Campaign Total Impression Cap (geo_fence report)
geo_fence_campaign_type	TEXT	Geo_fence Campaign Type	Campaign Campaign Type (geo_fence report)
geo_fence_cart_value	NUMERIC	Geo_fence Transaction Value	Performance Transaction Value (geo_fence report)
geo_fence_clickthrough_leads	NUMERIC	Geo_fence Clickthrough Leads	Conversions Clickthrough Leads (geo_fence report)
geo_fence_clickthrough_other	NUMERIC	Geo_fence Clickthrough Other	Conversions Clickthrough Other (geo_fence report)
geo_fence_clickthrough_sales	NUMERIC	Geo_fence Clickthrough Sales	Conversions Clickthrough Sales (geo_fence report)
geo_fence_clickthrough_signups	NUMERIC	Geo_fence Clickthrough Signups	Conversions Clickthrough Signups (geo_fence report)
geo_fence_clickthrough_total	NUMERIC	Geo_fence Clickthrough Total	Conversions Clickthrough Total (geo_fence report)
geo_fence_clickthrough_visits	NUMERIC	Geo_fence Clickthrough Visits	Conversions Clickthrough Visits (geo_fence report)
geo_fence_client_logo	TEXT	Geo_fence Client Logo	Companies Client Logo (geo_fence report)
geo_fence_company_count	NUMERIC	Geo_fence Company Count	Companies Company Count (geo_fence report)
geo_fence_company_logo	TEXT	Geo_fence Company Logo	Companies Company Logo (geo_fence report)
geo_fence_congressional_district	TEXT	Geo_fence Plat Congressional District	Plat Plat Congressional District (geo_fence report)

Simpli.fi geo_fence fields (geo_fence_context_cost to geo_fence_retail_total_ecpm)

ID	Type	Name	Description
geo_fence_context_cost	NUMERIC	Geo_fence Context Cost	Margins by Spend Context Cost (geo_fence report)
geo_fence_context_cpm	NUMERIC	Geo_fence Contextual CPM	Margins by CPM Contextual CPM (geo_fence report)
geo_fence_conversion_distinct_geo_fences	NUMERIC	Geo_fence Distinct Conversion Geo Fence Count	Geography Distinct Conversion Geo Fence Count (geo_fence report)
geo_fence_conversion_geo_fence_id	TEXT	Geo_fence Conversion Geo Fence ID	Geography Conversion Geo Fence ID (geo_fence report)
geo_fence_conversion_geo_fence_name	TEXT	Geo_fence Conversion Geo Fence Name	Geography Conversion Geo Fence Name (geo_fence report)
geo_fence_conversion_segment_name	TEXT	Geo_fence Conversion Segment Name	Conversions Conversion Segment Name (geo_fence report)
geo_fence_cpa	NUMERIC	Geo_fence CPA	Conversions CPA (geo_fence report)
geo_fence_custom_id	TEXT	Geo_fence Custom ID	Companies Custom ID (geo_fence report)
geo_fence_daily_impression_cap	NUMERIC	Geo_fence Daily Impression Cap	Campaign Daily Impression Cap (geo_fence report)
geo_fence_demographic_cost	NUMERIC	Geo_fence Demographic Cost	Margins by Spend Demographic Cost (geo_fence report)
geo_fence_demographic_cpm	NUMERIC	Geo_fence Demographic CPM	Margins by CPM Demographic CPM (geo_fence report)
geo_fence_distinct_geo_fences	NUMERIC	Geo_fence Distinct Target Geo Fence Count	Geography Distinct Target Geo Fence Count (geo_fence report)
geo_fence_ecpc	NUMERIC	Geo_fence eCPC	Performance eCPC (geo_fence report)
geo_fence_ecpm	NUMERIC	Geo_fence eCPM	Performance eCPM (geo_fence report)
geo_fence_event_month	TEXT	Geo_fence Event Month	Time Event Month (geo_fence report)
geo_fence_event_quarter	TEXT	Geo_fence Event Quarter	Time Event Quarter (geo_fence report)
geo_fence_event_week	TEXT	Geo_fence Event Week	Time Event Week (geo_fence report)
geo_fence_external_conversions	NUMERIC	Geo_fence External Conversions	Conversions External Conversions (geo_fence report)
geo_fence_geo_cost	NUMERIC	Geo_fence Geo Cost	Margins by Spend Geo Cost (geo_fence report)
geo_fence_geo_cpm	NUMERIC	Geo_fence Geographic CPM	Margins by CPM Geographic CPM (geo_fence report)
geo_fence_geo_fence_type	TEXT	Geo_fence Geo Fence Type	Geography Geo Fence Type (geo_fence report)
geo_fence_geography_geo_fence_name	TEXT	Geography Geo Fence Name	Geography Geo Fence Name (geo_fence report)
geo_fence_is_ctv	TEXT	Geo_fence Is CTV (Yes / No)	Details Is CTV (Yes / No) (geo_fence report)
geo_fence_is_geo_fence	TEXT	Geo_fence Is Geo Fence	Geography Is Geo Fence (geo_fence report)
geo_fence_media_cost	NUMERIC	Geo_fence Media Cost	Margins by Spend Media Cost (geo_fence report)
geo_fence_media_cpm	NUMERIC	Geo_fence Media CPM	Margins by CPM Media CPM (geo_fence report)
geo_fence_monthly_budget	NUMERIC	Geo_fence Monthly Budget	Campaign Monthly Budget (geo_fence report)
geo_fence_order_id	TEXT	Geo_fence Order ID	Conversions Order ID (geo_fence report)
geo_fence_organization_id	TEXT	Geo_fence Organization ID	Companies Organization ID (geo_fence report)
geo_fence_platform_cost	NUMERIC	Geo_fence Platform Cost	Margins by Spend Platform Cost (geo_fence report)
geo_fence_platform_cpm	NUMERIC	Geo_fence Platform CPM	Margins by CPM Platform CPM (geo_fence report)
geo_fence_platform_id	TEXT	Geo_fence Platform ID	Companies Platform ID (geo_fence report)
geo_fence_platform_logo	TEXT	Geo_fence Platform Logo	Companies Platform Logo (geo_fence report)
geo_fence_platform_name	TEXT	Geo_fence Platform Name	Companies Platform Name (geo_fence report)
geo_fence_retail_cpa	NUMERIC	Geo_fence Retail CPA	Retail Markup Retail CPA (geo_fence report)
geo_fence_retail_cpc	NUMERIC	Geo_fence Retail CPC	Retail Markup Retail CPC (geo_fence report)
geo_fence_retail_markup	NUMERIC	Geo_fence Retail Markup	Retail Markup Retail Markup (geo_fence report)
geo_fence_retail_markup_cpm	NUMERIC	Geo_fence Retail Markup CPM	Retail Markup Retail Markup CPM (geo_fence report)
geo_fence_retail_total	NUMERIC	Geo_fence Total Retail Cost	Retail Markup Total Retail Cost (geo_fence report)
geo_fence_retail_total_ecpm	NUMERIC	Geo_fence Total Retail CPM	Retail Markup Total Retail CPM (geo_fence report)

Simpli.fi geo_fence fields (geo_fence_search_term_cost to geo_fence_white_label_platform_logo_path)

ID	Type	Name	Description
geo_fence_search_term_cost	NUMERIC	Geo_fence Search Term Cost	Margins by Spend Search Term Cost (geo_fence report)
geo_fence_search_term_cpm	NUMERIC	Geo_fence Search CPM	Margins by CPM Search CPM (geo_fence report)
geo_fence_segment_cost	NUMERIC	Geo_fence Segment Cost	Margins by Spend Segment Cost (geo_fence report)
geo_fence_segment_cpm	NUMERIC	Geo_fence Segment CPM	Margins by CPM Segment CPM (geo_fence report)
geo_fence_sifi_cost	NUMERIC	Geo_fence Sifi Cost	Margins by Spend Sifi Cost (geo_fence report)
geo_fence_target_geo_fence_id	TEXT	Geo_fence Geo Fence ID	Geography Geo Fence ID (geo_fence report)
geo_fence_third_party_retail_markup	NUMERIC	Geo_fence Third Party Markup	Retail Markup Third Party Markup (geo_fence report)
geo_fence_third_party_retail_markup_cpm	NUMERIC	Geo_fence Third Party Markup CPM	Retail Markup Third Party Markup CPM (geo_fence report)
geo_fence_total_leads	NUMERIC	Geo_fence Total Leads	Conversions Total Leads (geo_fence report)
geo_fence_total_other	NUMERIC	Geo_fence Total Other	Conversions Total Other (geo_fence report)
geo_fence_total_sales	NUMERIC	Geo_fence Total Sales	Conversions Total Sales (geo_fence report)
geo_fence_total_sifi	NUMERIC	Geo_fence Total Sifi	Margins by Spend Total Sifi (geo_fence report)
geo_fence_total_signups	NUMERIC	Geo_fence Total Signups	Conversions Total Signups (geo_fence report)
geo_fence_total_visits	NUMERIC	Geo_fence Total Visits	Conversions Total Visits (geo_fence report)
geo_fence_viewability_cost	NUMERIC	Geo_fence Viewability Cost	Margins by Spend Viewability Cost (geo_fence report)
geo_fence_viewability_cpm	NUMERIC	Geo_fence Viewability CPM	Margins by CPM Viewability CPM (geo_fence report)
geo_fence_viewthrough_leads	NUMERIC	Geo_fence Viewthrough Leads	Conversions Viewthrough Leads (geo_fence report)
geo_fence_viewthrough_other	NUMERIC	Geo_fence Viewthrough Other	Conversions Viewthrough Other (geo_fence report)
geo_fence_viewthrough_sales	NUMERIC	Geo_fence Viewthrough Sales	Conversions Viewthrough Sales (geo_fence report)
geo_fence_viewthrough_signups	NUMERIC	Geo_fence Viewthrough Signups	Conversions Viewthrough Signups (geo_fence report)
geo_fence_viewthrough_total	NUMERIC	Geo_fence Viewthrough Total	Conversions Viewthrough Total (geo_fence report)
geo_fence_viewthrough_visits	NUMERIC	Geo_fence Viewthrough Visits	Conversions Viewthrough Visits (geo_fence report)
geo_fence_weighted_actions	NUMERIC	Geo_fence Weighted Actions	Conversions Weighted Actions (geo_fence report)
geo_fence_white_label_client_logo_path	TEXT	Geo_fence White Label Client Logo Path	Companies White Label Client Logo Path (geo_fence report)
geo_fence_white_label_company_logo_path	TEXT	Geo_fence White Label Company Logo Path	Companies White Label Company Logo Path (geo_fence report)
geo_fence_white_label_platform_logo_path	TEXT	Geo_fence White Label Platform Logo Path	Companies White Label Platform Logo Path (geo_fence report)

Simpli.fi keyword fields

The keyword report of the Simpli.fi connector includes 98 fields.

Simpli.fi keyword fields (keyword_ad_count to keyword_client_name)

ID	Type	Name	Description
keyword_ad_count	NUMERIC	Keyword Ad Count	Ad Ad Count (keyword report)
keyword_ad_file_reporting_type	TEXT	Keyword Ad File Type	Ad Ad File Type (keyword report)
keyword_ad_key	NUMERIC	Keyword Ad Key	Ad Ad Key (keyword report)
keyword_ad_size	TEXT	Keyword Ad Size	Ad Ad Size (keyword report)
keyword_advertiser_name	TEXT	Keyword Advertiser Name	Campaign Advertiser Name (keyword report)
keyword_behavioral_cost	NUMERIC	Keyword Behavioral Cost	Margins by Spend Behavioral Cost (keyword report)
keyword_billing_organization	TEXT	Keyword Billing Organization	Companies Billing Organization (keyword report)
keyword_billing_organization_id	TEXT	Keyword Billing Organization ID	Companies Billing Organization ID (keyword report)
keyword_budget_plan_end_date	DATE	Keyword Budget Plan End Date	Campaign Budget Plan End Date (keyword report)
keyword_budget_plan_id	TEXT	Keyword Budget Plan ID	Campaign Budget Plan ID (keyword report)
keyword_budget_plan_start_date	DATE	Keyword Budget Plan Start Date	Campaign Budget Plan Start Date (keyword report)
keyword_budget_plan_total_budget	NUMERIC	Keyword Plan Budget	Campaign Plan Budget (keyword report)
keyword_budget_plan_total_impressions	NUMERIC	Keyword Plan Impressions	Campaign Plan Impressions (keyword report)
keyword_campaign_count	NUMERIC	Keyword Campaign Count	Campaign Campaign Count (keyword report)
keyword_campaign_custom_id	TEXT	Keyword Campaign Custom ID	Campaign Campaign Custom ID (keyword report)
keyword_campaign_daily_budget	NUMERIC	Keyword Daily Budget	Campaign Daily Budget (keyword report)
keyword_campaign_daily_impression_cap	NUMERIC	Keyword Campaign Daily Impression Cap	Campaign Daily Impression Cap (keyword report)
keyword_campaign_goal_type	TEXT	Keyword Goal Type	Campaign Goal Type (keyword report)
keyword_campaign_goal_value	NUMERIC	Keyword Goal Value	Campaign Goal Value (keyword report)
keyword_campaign_group_id	TEXT	Keyword Campaign Group ID	Campaign Campaign Group ID (keyword report)
keyword_campaign_group_name	TEXT	Keyword Campaign Group Name	Campaign Campaign Group Name (keyword report)
keyword_campaign_id	TEXT	Keyword Campaign ID	Campaign Campaign ID (keyword report)
keyword_campaign_key	NUMERIC	Keyword Campaign Key	Performance Trending Campaign Key (keyword report)
keyword_campaign_max_bid	NUMERIC	Keyword Max Bid	Campaign Max Bid (keyword report)
keyword_campaign_media_type	TEXT	Keyword Media Type	Campaign Media Type (keyword report)
keyword_campaign_monthly_impression_cap	NUMERIC	Keyword Monthly Impression Cap	Campaign Monthly Impression Cap (keyword report)
keyword_campaign_name	TEXT	Keyword Campaign Name	Campaign Campaign Name (keyword report)
keyword_campaign_status	TEXT	Keyword Campaign Status	Campaign Campaign Status (keyword report)
keyword_campaign_total_impression_cap	NUMERIC	Keyword Total Impression Cap	Campaign Total Impression Cap (keyword report)
keyword_campaign_type	TEXT	Keyword Campaign Type	Campaign Campaign Type (keyword report)
keyword_cart_value	NUMERIC	Keyword Transaction Value	Performance Transaction Value (keyword report)
keyword_clickthrough_leads	NUMERIC	Keyword Clickthrough Leads	Conversions Clickthrough Leads (keyword report)
keyword_clickthrough_other	NUMERIC	Keyword Clickthrough Other	Conversions Clickthrough Other (keyword report)
keyword_clickthrough_sales	NUMERIC	Keyword Clickthrough Sales	Conversions Clickthrough Sales (keyword report)
keyword_clickthrough_signups	NUMERIC	Keyword Clickthrough Signups	Conversions Clickthrough Signups (keyword report)
keyword_clickthrough_total	NUMERIC	Keyword Clickthrough Total	Conversions Clickthrough Total (keyword report)
keyword_clickthrough_visits	NUMERIC	Keyword Clickthrough Visits	Conversions Clickthrough Visits (keyword report)
keyword_client_id	TEXT	Keyword Client ID	Companies Client ID (keyword report)
keyword_client_logo	TEXT	Keyword Client Logo	Companies Client Logo (keyword report)
keyword_client_name	TEXT	Keyword Client Name	Companies Client Name (keyword report)

Simpli.fi keyword fields (keyword_company_count to keyword_total_budget)

ID	Type	Name	Description
keyword_company_count	NUMERIC	Keyword Company Count	Companies Company Count (keyword report)
keyword_company_id	TEXT	Keyword Company ID	Companies Company ID (keyword report)
keyword_company_logo	TEXT	Keyword Company Logo	Companies Company Logo (keyword report)
keyword_company_name	TEXT	Keyword Company Name	Companies Company Name (keyword report)
keyword_context_cost	NUMERIC	Keyword Context Cost	Margins by Spend Context Cost (keyword report)
keyword_conversion_segment_name	TEXT	Keyword Conversion Segment Name	Conversions Conversion Segment Name (keyword report)
keyword_cpa	NUMERIC	Keyword CPA	Conversions CPA (keyword report)
keyword_custom_id	TEXT	Keyword Custom ID	Companies Custom ID (keyword report)
keyword_daily_estimated_budget	NUMERIC	Keyword Daily Estimated Budget	Campaign Daily Estimated Budget (keyword report)
keyword_daily_impression_cap	NUMERIC	Keyword Daily Impression Cap	Campaign Daily Impression Cap (keyword report)
keyword_demographic_cost	NUMERIC	Keyword Demographic Cost	Margins by Spend Demographic Cost (keyword report)
keyword_end_date	DATE	Keyword End Date	Campaign End Date (keyword report)
keyword_event_month	TEXT	Keyword Event Month	Time Event Month (keyword report)
keyword_event_quarter	TEXT	Keyword Event Quarter	Time Event Quarter (keyword report)
keyword_event_week	TEXT	Keyword Event Week	Time Event Week (keyword report)
keyword_external_conversions	NUMERIC	Keyword External Conversions	Conversions External Conversions (keyword report)
keyword_geo_cost	NUMERIC	Keyword Geo Cost	Margins by Spend Geo Cost (keyword report)
keyword_is_ctv	TEXT	Keyword Is CTV (Yes / No)	Details Is CTV (Yes / No) (keyword report)
keyword_media_cost	NUMERIC	Keyword Media Cost	Margins by Spend Media Cost (keyword report)
keyword_monthly_budget	NUMERIC	Keyword Monthly Budget	Campaign Monthly Budget (keyword report)
keyword_name	TEXT	Keyword Name	Keyword Name (keyword report)
keyword_order_id	TEXT	Keyword Order ID	Conversions Order ID (keyword report)
keyword_organization_id	TEXT	Keyword Organization ID	Companies Organization ID (keyword report)
keyword_platform_cost	NUMERIC	Keyword Platform Cost	Margins by Spend Platform Cost (keyword report)
keyword_platform_id	TEXT	Keyword Platform ID	Companies Platform ID (keyword report)
keyword_platform_logo	TEXT	Keyword Platform Logo	Companies Platform Logo (keyword report)
keyword_platform_name	TEXT	Keyword Platform Name	Companies Platform Name (keyword report)
keyword_retail_cpa	NUMERIC	Keyword Retail CPA	Retail Markup Retail CPA (keyword report)
keyword_retail_cpc	NUMERIC	Keyword Retail CPC	Retail Markup Retail CPC (keyword report)
keyword_retail_markup	NUMERIC	Keyword Retail Markup	Retail Markup Retail Markup (keyword report)
keyword_retail_markup_cpm	NUMERIC	Keyword Retail Markup CPM	Retail Markup Retail Markup CPM (keyword report)
keyword_retail_total	NUMERIC	Keyword Total Retail Cost	Retail Markup Total Retail Cost (keyword report)
keyword_retail_total_ecpm	NUMERIC	Keyword Total Retail CPM	Retail Markup Total Retail CPM (keyword report)
keyword_search_term_cost	NUMERIC	Keyword Search Term Cost	Margins by Spend Search Term Cost (keyword report)
keyword_segment_cost	NUMERIC	Keyword Segment Cost	Margins by Spend Segment Cost (keyword report)
keyword_sifi_cost	NUMERIC	Keyword Sifi Cost	Margins by Spend Sifi Cost (keyword report)
keyword_start_date	DATE	Keyword Start Date	Campaign Start Date (keyword report)
keyword_third_party_retail_markup	NUMERIC	Keyword Third Party Markup	Retail Markup Third Party Markup (keyword report)
keyword_third_party_retail_markup_cpm	NUMERIC	Keyword Third Party Markup CPM	Retail Markup Third Party Markup CPM (keyword report)
keyword_total_budget	NUMERIC	Keyword Total Budget	Campaign Total Budget (keyword report)

Simpli.fi keyword fields (keyword_total_leads to keyword_white_label_platform_logo_path)

ID	Type	Name	Description
keyword_total_leads	NUMERIC	Keyword Total Leads	Conversions Total Leads (keyword report)
keyword_total_other	NUMERIC	Keyword Total Other	Conversions Total Other (keyword report)
keyword_total_sales	NUMERIC	Keyword Total Sales	Conversions Total Sales (keyword report)
keyword_total_sifi	NUMERIC	Keyword Total Sifi	Margins by Spend Total Sifi (keyword report)
keyword_total_signups	NUMERIC	Keyword Total Signups	Conversions Total Signups (keyword report)
keyword_total_visits	NUMERIC	Keyword Total Visits	Conversions Total Visits (keyword report)
keyword_viewability_cost	NUMERIC	Keyword Viewability Cost	Margins by Spend Viewability Cost (keyword report)
keyword_viewability_cpm	NUMERIC	Keyword Viewability CPM	Margins by CPM Viewability CPM (keyword report)
keyword_viewthrough_leads	NUMERIC	Keyword Viewthrough Leads	Conversions Viewthrough Leads (keyword report)
keyword_viewthrough_other	NUMERIC	Keyword Viewthrough Other	Conversions Viewthrough Other (keyword report)
keyword_viewthrough_sales	NUMERIC	Keyword Viewthrough Sales	Conversions Viewthrough Sales (keyword report)
keyword_viewthrough_signups	NUMERIC	Keyword Viewthrough Signups	Conversions Viewthrough Signups (keyword report)
keyword_viewthrough_total	NUMERIC	Keyword Viewthrough Total	Conversions Viewthrough Total (keyword report)
keyword_viewthrough_visits	NUMERIC	Keyword Viewthrough Visits	Conversions Viewthrough Visits (keyword report)
keyword_weighted_actions	NUMERIC	Keyword Weighted Actions	Conversions Weighted Actions (keyword report)
keyword_white_label_client_logo_path	TEXT	Keyword White Label Client Logo Path	Companies White Label Client Logo Path (keyword report)
keyword_white_label_company_logo_path	TEXT	Keyword White Label Company Logo Path	Companies White Label Company Logo Path (keyword report)
keyword_white_label_platform_logo_path	TEXT	Keyword White Label Platform Logo Path	Companies White Label Platform Logo Path (keyword report)

Simpli.fi location fields

The location report of the Simpli.fi connector includes 104 fields.

Simpli.fi location fields (location_ad_count to location_client_logo)

ID	Type	Name	Description
location_ad_count	NUMERIC	Location Ad Count	Ad Ad Count (location report)
location_ad_file_reporting_type	TEXT	Location Ad File Type	Ad Ad File Type (location report)
location_ad_key	NUMERIC	Location Ad Key	Ad Ad Key (location report)
location_ad_size	TEXT	Location Ad Size	Ad Ad Size (location report)
location_advertiser_name	TEXT	Location Advertiser Name	Campaign Advertiser Name (location report)
location_behavioral_cost	NUMERIC	Location Behavioral Cost	Margins by Spend Behavioral Cost (location report)
location_billing_organization	TEXT	Location Billing Organization	Companies Billing Organization (location report)
location_billing_organization_id	TEXT	Location Billing Organization ID	Companies Billing Organization ID (location report)
location_budget_plan_end_date	DATE	Location Budget Plan End Date	Campaign Budget Plan End Date (location report)
location_budget_plan_id	TEXT	Location Budget Plan ID	Campaign Budget Plan ID (location report)
location_budget_plan_start_date	DATE	Location Budget Plan Start Date	Campaign Budget Plan Start Date (location report)
location_budget_plan_total_budget	NUMERIC	Location Plan Budget	Campaign Plan Budget (location report)
location_budget_plan_total_impressions	NUMERIC	Location Plan Impressions	Campaign Plan Impressions (location report)
location_campaign_count	NUMERIC	Location Campaign Count	Campaign Campaign Count (location report)
location_campaign_custom_id	TEXT	Location Campaign Custom ID	Campaign Campaign Custom ID (location report)
location_campaign_daily_budget	NUMERIC	Location Daily Budget	Campaign Daily Budget (location report)
location_campaign_daily_impression_cap	NUMERIC	Location Campaign Daily Impression Cap	Campaign Daily Impression Cap (location report)
location_campaign_goal_type	TEXT	Location Goal Type	Campaign Goal Type (location report)
location_campaign_goal_value	NUMERIC	Location Goal Value	Campaign Goal Value (location report)
location_campaign_group_id	TEXT	Location Campaign Group ID	Campaign Campaign Group ID (location report)
location_campaign_group_name	TEXT	Location Campaign Group Name	Campaign Campaign Group Name (location report)
location_campaign_id	TEXT	Location Campaign ID	Campaign Campaign ID (location report)
location_campaign_key	NUMERIC	Location Campaign Key	Performance Trending Campaign Key (location report)
location_campaign_max_bid	NUMERIC	Location Max Bid	Campaign Max Bid (location report)
location_campaign_media_type	TEXT	Location Media Type	Campaign Media Type (location report)
location_campaign_monthly_impression_cap	NUMERIC	Location Monthly Impression Cap	Campaign Monthly Impression Cap (location report)
location_campaign_name	TEXT	Location Campaign Name	Campaign Campaign Name (location report)
location_campaign_status	TEXT	Location Campaign Status	Campaign Campaign Status (location report)
location_campaign_total_impression_cap	NUMERIC	Location Total Impression Cap	Campaign Total Impression Cap (location report)
location_campaign_type	TEXT	Location Campaign Type	Campaign Campaign Type (location report)
location_cart_value	NUMERIC	Location Transaction Value	Performance Transaction Value (location report)
location_city	CITY	Location Geography City	Location Geography City (location report)
location_clickthrough_leads	NUMERIC	Location Clickthrough Leads	Conversions Clickthrough Leads (location report)
location_clickthrough_other	NUMERIC	Location Clickthrough Other	Conversions Clickthrough Other (location report)
location_clickthrough_sales	NUMERIC	Location Clickthrough Sales	Conversions Clickthrough Sales (location report)
location_clickthrough_signups	NUMERIC	Location Clickthrough Signups	Conversions Clickthrough Signups (location report)
location_clickthrough_total	NUMERIC	Location Clickthrough Total	Conversions Clickthrough Total (location report)
location_clickthrough_visits	NUMERIC	Location Clickthrough Visits	Conversions Clickthrough Visits (location report)
location_client_id	TEXT	Location Client ID	Companies Client ID (location report)
location_client_logo	TEXT	Location Client Logo	Companies Client Logo (location report)

Simpli.fi location fields (location_client_name to location_search_term_cost)

ID	Type	Name	Description
location_client_name	TEXT	Location Client Name	Companies Client Name (location report)
location_company_count	NUMERIC	Location Company Count	Companies Company Count (location report)
location_company_id	TEXT	Location Company ID	Companies Company ID (location report)
location_company_logo	TEXT	Location Company Logo	Companies Company Logo (location report)
location_company_name	TEXT	Location Company Name	Companies Company Name (location report)
location_congressional_district	TEXT	Location Plat Congressional District	Plat Plat Congressional District (location report)
location_context_cost	NUMERIC	Location Context Cost	Margins by Spend Context Cost (location report)
location_conversion_segment_name	TEXT	Location Conversion Segment Name	Conversions Conversion Segment Name (location report)
location_country	COUNTRY	Location Geography Country	Location Geography Country (location report)
location_cpa	NUMERIC	Location CPA	Conversions CPA (location report)
location_custom_id	TEXT	Location Custom ID	Companies Custom ID (location report)
location_daily_estimated_budget	NUMERIC	Location Daily Estimated Budget	Campaign Daily Estimated Budget (location report)
location_daily_impression_cap	NUMERIC	Location Daily Impression Cap	Campaign Daily Impression Cap (location report)
location_demographic_cost	NUMERIC	Location Demographic Cost	Margins by Spend Demographic Cost (location report)
location_end_date	DATE	Location End Date	Campaign End Date (location report)
location_event_month	TEXT	Location Event Month	Time Event Month (location report)
location_event_quarter	TEXT	Location Event Quarter	Time Event Quarter (location report)
location_event_week	TEXT	Location Event Week	Time Event Week (location report)
location_external_conversions	NUMERIC	Location External Conversions	Conversions External Conversions (location report)
location_geo_cost	NUMERIC	Location Geo Cost	Margins by Spend Geo Cost (location report)
location_is_cross_device	TEXT	Location Is Cross Device (Yes / No)	Conversions Is Cross Device (Yes / No) (location report)
location_is_ctv	TEXT	Location Is CTV (Yes / No)	Details Is CTV (Yes / No) (location report)
location_media_cost	NUMERIC	Location Media Cost	Margins by Spend Media Cost (location report)
location_metro	TEXT	Location Geography Metro	Location Geography Metro (location report)
location_monthly_budget	NUMERIC	Location Monthly Budget	Campaign Monthly Budget (location report)
location_order_id	TEXT	Location Order ID	Conversions Order ID (location report)
location_organization_id	TEXT	Location Organization ID	Companies Organization ID (location report)
location_platform_cost	NUMERIC	Location Platform Cost	Margins by Spend Platform Cost (location report)
location_platform_id	TEXT	Location Platform ID	Companies Platform ID (location report)
location_platform_logo	TEXT	Location Platform Logo	Companies Platform Logo (location report)
location_platform_name	TEXT	Location Platform Name	Companies Platform Name (location report)
location_postal_code	TEXT	Location Postal Code	Geography Postal Code (location report)
location_region	REGION	Location Geography Region	Location Geography Region (location report)
location_retail_cpa	NUMERIC	Location Retail CPA	Retail Markup Retail CPA (location report)
location_retail_cpc	NUMERIC	Location Retail CPC	Retail Markup Retail CPC (location report)
location_retail_markup	NUMERIC	Location Retail Markup	Retail Markup Retail Markup (location report)
location_retail_markup_cpm	NUMERIC	Location Retail Markup CPM	Retail Markup Retail Markup CPM (location report)
location_retail_total	NUMERIC	Location Total Retail Cost	Retail Markup Total Retail Cost (location report)
location_retail_total_ecpm	NUMERIC	Location Total Retail CPM	Retail Markup Total Retail CPM (location report)
location_search_term_cost	NUMERIC	Location Search Term Cost	Margins by Spend Search Term Cost (location report)

Simpli.fi location fields (location_segment_cost to location_white_label_platform_logo_path)

ID	Type	Name	Description
location_segment_cost	NUMERIC	Location Segment Cost	Margins by Spend Segment Cost (location report)
location_sifi_cost	NUMERIC	Location Sifi Cost	Margins by Spend Sifi Cost (location report)
location_start_date	DATE	Location Start Date	Campaign Start Date (location report)
location_third_party_retail_markup	NUMERIC	Location Third Party Markup	Retail Markup Third Party Markup (location report)
location_third_party_retail_markup_cpm	NUMERIC	Location Third Party Markup CPM	Retail Markup Third Party Markup CPM (location report)
location_total_budget	NUMERIC	Location Total Budget	Campaign Total Budget (location report)
location_total_leads	NUMERIC	Location Total Leads	Conversions Total Leads (location report)
location_total_other	NUMERIC	Location Total Other	Conversions Total Other (location report)
location_total_sales	NUMERIC	Location Total Sales	Conversions Total Sales (location report)
location_total_sifi	NUMERIC	Location Total Sifi	Margins by Spend Total Sifi (location report)
location_total_signups	NUMERIC	Location Total Signups	Conversions Total Signups (location report)
location_total_visits	NUMERIC	Location Total Visits	Conversions Total Visits (location report)
location_viewability_cost	NUMERIC	Location Viewability Cost	Margins by Spend Viewability Cost (location report)
location_viewability_cpm	NUMERIC	Location Viewability CPM	Margins by CPM Viewability CPM (location report)
location_viewthrough_leads	NUMERIC	Location Viewthrough Leads	Conversions Viewthrough Leads (location report)
location_viewthrough_other	NUMERIC	Location Viewthrough Other	Conversions Viewthrough Other (location report)
location_viewthrough_sales	NUMERIC	Location Viewthrough Sales	Conversions Viewthrough Sales (location report)
location_viewthrough_signups	NUMERIC	Location Viewthrough Signups	Conversions Viewthrough Signups (location report)
location_viewthrough_total	NUMERIC	Location Viewthrough Total	Conversions Viewthrough Total (location report)
location_viewthrough_visits	NUMERIC	Location Viewthrough Visits	Conversions Viewthrough Visits (location report)
location_weighted_actions	NUMERIC	Location Weighted Actions	Conversions Weighted Actions (location report)
location_white_label_client_logo_path	TEXT	Location White Label Client Logo Path	Companies White Label Client Logo Path (location report)
location_white_label_company_logo_path	TEXT	Location White Label Company Logo Path	Companies White Label Company Logo Path (location report)
location_white_label_platform_logo_path	TEXT	Location White Label Platform Logo Path	Companies White Label Platform Logo Path (location report)

Simpli.fi reach fields

The reach report of the Simpli.fi connector includes 52 fields.

Simpli.fi reach fields (reach_ad_id to reach_total_cust)

ID	Type	Name	Description
reach_ad_id	TEXT	Reach Ad ID	Ad Ad ID (reach report)
reach_ad_name	TEXT	Reach Ad Name	Ad Ad Name (reach report)
reach_advertiser_name	TEXT	Reach Advertiser Name	Campaign Advertiser Name (reach report)
reach_avg_days_to_convert	NUMERIC	Reach Average Days to Convert	Conversions Average Days to Convert (reach report)
reach_billing_organization	TEXT	Reach Billing Organization	Companies Billing Organization (reach report)
reach_billing_organization_id	TEXT	Reach Billing Organization ID	Companies Billing Organization ID (reach report)
reach_campaign_custom_id	TEXT	Reach Campaign Custom ID	Campaign Campaign Custom ID (reach report)
reach_campaign_goal_type	TEXT	Reach Goal Type	Campaign Goal Type (reach report)
reach_campaign_group_id	TEXT	Reach Campaign Group ID	Campaign Campaign Group ID (reach report)
reach_campaign_key	NUMERIC	Reach Campaign Key	Campaign Campaign Key (reach report)
reach_campaign_media_type	TEXT	Reach Media Type	Campaign Media Type (reach report)
reach_campaign_status	TEXT	Reach Campaign Status	Campaign Campaign Status (reach report)
reach_campaign_type	TEXT	Reach Campaign Type	Campaign Campaign Type (reach report)
reach_cart_value	NUMERIC	Reach Transaction Value	Performance Transaction Value (reach report)
reach_clicks	NUMERIC	Reach Clicks	Performance Clicks (reach report)
reach_clickthrough_leads	NUMERIC	Reach Clickthrough Leads	Conversions Clickthrough Leads (reach report)
reach_clickthrough_other	NUMERIC	Reach Clickthrough Other	Conversions Clickthrough Other (reach report)
reach_clickthrough_sales	NUMERIC	Reach Clickthrough Sales	Conversions Clickthrough Sales (reach report)
reach_clickthrough_signups	NUMERIC	Reach Clickthrough Signups	Conversions Clickthrough Signups (reach report)
reach_clickthrough_total	NUMERIC	Reach Clickthrough Total	Conversions Clickthrough Total (reach report)
reach_clickthrough_visits	NUMERIC	Reach Clickthrough Visits	Conversions Clickthrough Visits (reach report)
reach_cpa	NUMERIC	Reach CPA	Conversions CPA (reach report)
reach_ctr	NUMERIC	Reach CTR	Performance CTR (reach report)
reach_custom_id	TEXT	Reach Custom ID	Companies Custom ID (reach report)
reach_days_to_convert	NUMERIC	Reach Days to Convert	Conversions Days to Convert (reach report)
reach_days_to_convert_window	TEXT	Reach Days to Convert Window	Conversions Days to Convert Window (reach report)
reach_ecpm	NUMERIC	Reach eCPM	Performance eCPM (reach report)
reach_end_date	DATE	Reach End Date	Campaign End Date (reach report)
reach_event_date	DATE	Reach Event Date	Time Event Date (reach report)
reach_event_month	TEXT	Reach Event Month	Time Event Month (reach report)
reach_event_quarter	TEXT	Reach Event Quarter	Time Event Quarter (reach report)
reach_event_week	TEXT	Reach Event Week	Time Event Week (reach report)
reach_external_conversions	NUMERIC	Reach External Conversions	Conversions External Conversions (reach report)
reach_impressions	NUMERIC	Reach Impressions	Performance Impressions (reach report)
reach_organization_id	TEXT	Reach Organization ID	Companies Organization ID (reach report)
reach_performance_frequency	NUMERIC	Reach Performance Frequency	Reach Performance Frequency (reach report)
reach_performance_reach	NUMERIC	Reach Performance Reach	Reach Performance Reach (reach report)
reach_start_date	DATE	Reach Start Date	Campaign Start Date (reach report)
reach_time_period_selected	TEXT	Reach Time Period Selected	Time Time Period Selected (reach report)
reach_total_cust	NUMERIC	Reach Total Spend	Performance Total Spend (reach report)

Simpli.fi reach fields (reach_total_leads to reach_weighted_actions)

ID	Type	Name	Description
reach_total_leads	NUMERIC	Reach Total Leads	Conversions Total Leads (reach report)
reach_total_other	NUMERIC	Reach Total Other	Conversions Total Other (reach report)
reach_total_sales	NUMERIC	Reach Total Sales	Conversions Total Sales (reach report)
reach_total_signups	NUMERIC	Reach Total Signups	Conversions Total Signups (reach report)
reach_total_visits	NUMERIC	Reach Total Visits	Conversions Total Visits (reach report)
reach_viewthrough_leads	NUMERIC	Reach Viewthrough Leads	Conversions Viewthrough Leads (reach report)
reach_viewthrough_other	NUMERIC	Reach Viewthrough Other	Conversions Viewthrough Other (reach report)
reach_viewthrough_sales	NUMERIC	Reach Viewthrough Sales	Conversions Viewthrough Sales (reach report)
reach_viewthrough_signups	NUMERIC	Reach Viewthrough Signups	Conversions Viewthrough Signups (reach report)
reach_viewthrough_total	NUMERIC	Reach Viewthrough Total	Conversions Viewthrough Total (reach report)
reach_viewthrough_visits	NUMERIC	Reach Viewthrough Visits	Conversions Viewthrough Visits (reach report)
reach_weighted_actions	NUMERIC	Reach Weighted Actions	Conversions Weighted Actions (reach report)

Simpli.fi segments fields

The segments report of the Simpli.fi connector includes 66 fields.

Simpli.fi segments fields (segments_ad_file_reporting_type to segments_platform_id)

ID	Type	Name	Description
segments_ad_file_reporting_type	TEXT	Segments Ad File Type	Ad Ad File Type (segments report)
segments_ad_id	TEXT	Segments Ad ID	Ad Ad ID (segments report)
segments_ad_name	TEXT	Segments Ad Name	Ad Ad Name (segments report)
segments_ad_size	TEXT	Segments Ad Size	Ad Ad Size (segments report)
segments_advertiser_name	TEXT	Segments Advertiser Name	Campaign Advertiser Name (segments report)
segments_behavioral_cost	NUMERIC	Segments Behavioral Cost	Margins by Spend Behavioral Cost (segments report)
segments_behavioral_cpm	NUMERIC	Segments Behavioral CPM	Margins by CPM Behavioral CPM (segments report)
segments_billing_organization	TEXT	Segments Billing Organization	Companies Billing Organization (segments report)
segments_billing_organization_id	TEXT	Segments Billing Organization ID	Companies Billing Organization ID (segments report)
segments_campaign_custom_id	TEXT	Segments Campaign Custom ID	Campaign Campaign Custom ID (segments report)
segments_campaign_key	NUMERIC	Segments Campaign Key	Performance Trending Campaign Key (segments report)
segments_campaign_type	TEXT	Segments Campaign Type	Campaign Campaign Type (segments report)
segments_cart_value	NUMERIC	Segments Cart Value	Performance Cart Value (segments report)
segments_clickthrough_leads	NUMERIC	Segments Clickthrough Leads	Conversions Clickthrough Leads (segments report)
segments_clickthrough_other	NUMERIC	Segments Clickthrough Other	Conversions Clickthrough Other (segments report)
segments_clickthrough_sales	NUMERIC	Segments Clickthrough Sales	Conversions Clickthrough Sales (segments report)
segments_clickthrough_signups	NUMERIC	Segments Clickthrough Signups	Conversions Clickthrough Signups (segments report)
segments_clickthrough_total	NUMERIC	Segments Clickthrough Total	Conversions Clickthrough Total (segments report)
segments_clickthrough_visits	NUMERIC	Segments Clickthrough Visits	Conversions Clickthrough Visits (segments report)
segments_context_cost	NUMERIC	Segments Context Cost	Margins by Spend Context Cost (segments report)
segments_context_cpm	NUMERIC	Segments Contextual CPM	Margins by CPM Contextual CPM (segments report)
segments_conversion_segment_name	TEXT	Segments Conversion Segment Name	Conversion Segment Conversion Segment Name (segments report)
segments_cpa	NUMERIC	Segments CPA	Conversions CPA (segments report)
segments_demographic_cost	NUMERIC	Segments Demographic Cost	Margins by Spend Demographic Cost (segments report)
segments_demographic_cpm	NUMERIC	Segments Demographic CPM	Margins by CPM Demographic CPM (segments report)
segments_ecpc	NUMERIC	Segments eCPC	Performance eCPC (segments report)
segments_ecpm	NUMERIC	Segments eCPM	Performance eCPM (segments report)
segments_end_date	DATE	Segments End Date	Campaign End Date (segments report)
segments_event_month	TEXT	Segments Event Month	Time Event Month (segments report)
segments_event_quarter	TEXT	Segments Event Quarter	Time Event Quarter (segments report)
segments_external_conversions	NUMERIC	Segments External Conversions	Conversions External Conversions (segments report)
segments_geo_cost	NUMERIC	Segments Geo Cost	Margins by Spend Geo Cost (segments report)
segments_geo_cpm	NUMERIC	Segments Geographic CPM	Margins by CPM Geographic CPM (segments report)
segments_media_cost	NUMERIC	Segments Media Cost	Margins by Spend Media Cost (segments report)
segments_media_cpm	NUMERIC	Segments Media CPM	Margins by CPM Media CPM (segments report)
segments_order_id	TEXT	Segments Transaction Order ID	Details Transaction Order ID (segments report)
segments_organization_id	TEXT	Segments Organization ID	Companies Organization ID (segments report)
segments_platform_cost	NUMERIC	Segments Platform Cost	Margins by Spend Platform Cost (segments report)
segments_platform_cpm	NUMERIC	Segments Platform CPM	Margins by CPM Platform CPM (segments report)
segments_platform_id	TEXT	Segments Platform ID	Companies Platform ID (segments report)

Simpli.fi segments fields (segments_platform_name to segments_weighted_actions)

ID	Type	Name	Description
segments_platform_name	TEXT	Segments Platform Name	Companies Platform Name (segments report)
segments_providers_segment_id	TEXT	Segments Providers Segment ID	Segment Providers Segment ID (segments report)
segments_retail_cpa	NUMERIC	Segments Retail CPA	Retail Markup Retail CPA (segments report)
segments_search_term_cost	NUMERIC	Segments Search Term Cost	Margins by Spend Search Term Cost (segments report)
segments_search_term_cpm	NUMERIC	Segments Search CPM	Margins by CPM Search CPM (segments report)
segments_segment_cost	NUMERIC	Segments Segment Cost	Margins by Spend Segment Cost (segments report)
segments_segment_cpm	NUMERIC	Segments Segment CPM	Margins by CPM Segment CPM (segments report)
segments_segment_data_source	TEXT	Segments First Party Segment Type	Segment First Party Segment Type (segments report)
segments_segment_id	TEXT	Segments Segment ID	Segment Segment ID (segments report)
segments_sifi_cost	NUMERIC	Segments Sifi Cost	Margins by Spend Sifi Cost (segments report)
segments_start_date	DATE	Segments Start Date	Campaign Start Date (segments report)
segments_total_leads	NUMERIC	Segments Total Leads	Conversions Total Leads (segments report)
segments_total_other	NUMERIC	Segments Total Other	Conversions Total Other (segments report)
segments_total_sales	NUMERIC	Segments Total Sales	Conversions Total Sales (segments report)
segments_total_sifi	NUMERIC	Segments Total Sifi	Margins by Spend Total Sifi (segments report)
segments_total_signups	NUMERIC	Segments Total Signups	Conversions Total Signups (segments report)
segments_total_visits	NUMERIC	Segments Total Visits	Conversions Total Visits (segments report)
segments_viewability_cost	NUMERIC	Segments Viewability Cost	Margins by Spend Viewability Cost (segments report)
segments_viewability_cpm	NUMERIC	Segments Viewability CPM	Margins by CPM Viewability CPM (segments report)
segments_viewthrough_leads	NUMERIC	Segments Viewthrough Leads	Conversions Viewthrough Leads (segments report)
segments_viewthrough_other	NUMERIC	Segments Viewthrough Other	Conversions Viewthrough Other (segments report)
segments_viewthrough_sales	NUMERIC	Segments Viewthrough Sales	Conversions Viewthrough Sales (segments report)
segments_viewthrough_signups	NUMERIC	Segments Viewthrough Signups	Conversions Viewthrough Signups (segments report)
segments_viewthrough_total	NUMERIC	Segments Viewthrough Total	Conversions Viewthrough Total (segments report)
segments_viewthrough_visits	NUMERIC	Segments Viewthrough Visits	Conversions Viewthrough Visits (segments report)
segments_weighted_actions	NUMERIC	Segments Weighted Actions	Conversions Weighted Actions (segments report)

Simpli.fi video fields

The video report of the Simpli.fi connector includes 95 fields.

Simpli.fi video fields (video_ad_file_reporting_type to video_ecpm)

ID	Type	Name	Description
video_ad_file_reporting_type	TEXT	Video Ad File Type	Ad Ad File Type (video report)
video_ad_size	TEXT	Video Ad Size	Ad Ad Size (video report)
video_behavioral_cost	NUMERIC	Video Behavioral Cost	Margins by Spend Behavioral Cost (video report)
video_behavioral_cpm	NUMERIC	Video Behavioral CPM	Margins by CPM Behavioral CPM (video report)
video_billing_organization_id	TEXT	Video Billing Organization ID	Companies Billing Organization ID (video report)
video_budget_plan_end_date	DATE	Video Budget Plan End Date	Campaign Budget Plan End Date (video report)
video_budget_plan_id	TEXT	Video Budget Plan ID	Campaign Budget Plan ID (video report)
video_budget_plan_start_date	DATE	Video Budget Plan Start Date	Campaign Budget Plan Start Date (video report)
video_budget_plan_total_budget	NUMERIC	Video Plan Budget	Campaign Plan Budget (video report)
video_budget_plan_total_impressions	NUMERIC	Video Plan Impressions	Campaign Plan Impressions (video report)
video_campaign_custom_id	TEXT	Video Campaign Custom ID	Campaign Campaign Custom ID (video report)
video_campaign_group_id	TEXT	Video Campaign Group ID	Campaign Campaign Group ID (video report)
video_campaign_group_name	TEXT	Video Campaign Group Name	Campaign Campaign Group Name (video report)
video_campaign_id	TEXT	Video Campaign ID	Campaign Campaign ID (video report)
video_campaign_max_bid	NUMERIC	Video Max Bid	Campaign Max Bid (video report)
video_campaign_media_type	TEXT	Video Media Type	Campaign Media Type (video report)
video_campaign_name	TEXT	Video Campaign Name	Campaign Campaign Name (video report)
video_campaign_status	TEXT	Video Campaign Status	Campaign Campaign Status (video report)
video_campaign_type	TEXT	Video Campaign Type	Campaign Campaign Type (video report)
video_clickthrough_leads	NUMERIC	Video Clickthrough Leads	Conversions Clickthrough Leads (video report)
video_clickthrough_other	NUMERIC	Video Clickthrough Other	Conversions Clickthrough Other (video report)
video_clickthrough_sales	NUMERIC	Video Clickthrough Sales	Conversions Clickthrough Sales (video report)
video_clickthrough_signups	NUMERIC	Video Clickthrough Signups	Conversions Clickthrough Signups (video report)
video_clickthrough_total	NUMERIC	Video Clickthrough Total	Conversions Clickthrough Total (video report)
video_clickthrough_visits	NUMERIC	Video Clickthrough Visits	Conversions Clickthrough Visits (video report)
video_client_id	TEXT	Video Client ID	Companies Client ID (video report)
video_client_name	TEXT	Video Client Name	Companies Client Name (video report)
video_companion_creative_views	NUMERIC	Video Companion Ad Impressions	Video Events Companion Ad Impressions (video report)
video_company_id	TEXT	Video Company ID	Companies Company ID (video report)
video_company_name	TEXT	Video Company Name	Companies Company Name (video report)
video_context_cost	NUMERIC	Video Context Cost	Margins by Spend Context Cost (video report)
video_context_cpm	NUMERIC	Video Contextual CPM	Margins by CPM Contextual CPM (video report)
video_cpa	NUMERIC	Video CPA	Conversions CPA (video report)
video_current_period_vcr	NUMERIC	Video Current Period VCR	Video Events Current Period VCR (video report)
video_custom_id	TEXT	Video Custom ID	Companies Custom ID (video report)
video_demographic_cost	NUMERIC	Video Demographic Cost	Margins by Spend Demographic Cost (video report)
video_demographic_cpm	NUMERIC	Video Demographic CPM	Margins by CPM Demographic CPM (video report)
video_duration	NUMERIC	Video Duration	Ad Duration (video report)
video_ecpc	NUMERIC	Video eCPC	Performance eCPC (video report)
video_ecpm	NUMERIC	Video eCPM	Performance eCPM (video report)

Simpli.fi video fields (video_end_date to video_total_leads)

ID	Type	Name	Description
video_end_date	DATE	Video End Date	Campaign End Date (video report)
video_event_day_of_month	TEXT	Video Event Day of Month	Time Event Day of Month (video report)
video_event_day_of_week	TEXT	Video Event Day of Week	Time Event Day of Week (video report)
video_event_month	TEXT	Video Event Month	Time Event Month (video report)
video_event_month_num	TEXT	Video Event Month Num	Time Event Month Num (video report)
video_event_quarter	TEXT	Video Event Quarter	Time Event Quarter (video report)
video_event_quarter_of_year	TEXT	Video Event Quarter of Year	Time Event Quarter of Year (video report)
video_event_week	TEXT	Video Event Week	Time Event Week (video report)
video_event_week_of_year	TEXT	Video Event Week of Year	Time Event Week of Year (video report)
video_event_year	TEXT	Video Event Year	Time Event Year (video report)
video_events_complete	NUMERIC	Video Events Complete	Video Events Complete (video report)
video_external_conversions	NUMERIC	Video External Conversions	Conversions External Conversions (video report)
video_first_quartile_rate	NUMERIC	Video First Quartile Rate	Video Events First Quartile Rate (video report)
video_geo_cost	NUMERIC	Video Geo Cost	Margins by Spend Geo Cost (video report)
video_geo_cpm	NUMERIC	Video Geographic CPM	Margins by CPM Geographic CPM (video report)
video_media_cost	NUMERIC	Video Media Cost	Margins by Spend Media Cost (video report)
video_media_cpm	NUMERIC	Video Media CPM	Margins by CPM Media CPM (video report)
video_midpoint_rate	NUMERIC	Video Midpoint Rate	Video Events Midpoint Rate (video report)
video_organization_id	TEXT	Video Organization ID	Companies Organization ID (video report)
video_platform_cost	NUMERIC	Video Platform Cost	Margins by Spend Platform Cost (video report)
video_platform_cpm	NUMERIC	Video Platform CPM	Margins by CPM Platform CPM (video report)
video_platform_id	TEXT	Video Platform ID	Companies Platform ID (video report)
video_platform_name	TEXT	Video Platform Name	Companies Platform Name (video report)
video_retail_cpa	NUMERIC	Video Retail CPA	Retail Markup Retail CPA (video report)
video_retail_cpc	NUMERIC	Video Retail CPC	Retail Markup Retail CPC (video report)
video_retail_markup	NUMERIC	Video Retail Markup	Retail Markup Retail Markup (video report)
video_retail_markup_cpm	NUMERIC	Video Retail Markup CPM	Retail Markup Retail Markup CPM (video report)
video_retail_total	NUMERIC	Video Total Retail Cost	Retail Markup Total Retail Cost (video report)
video_retail_total_ecpm	NUMERIC	Video Total Retail CPM	Retail Markup Total Retail CPM (video report)
video_search_term_cost	NUMERIC	Video Search Term Cost	Margins by Spend Search Term Cost (video report)
video_search_term_cpm	NUMERIC	Video Search CPM	Margins by CPM Search CPM (video report)
video_segment_cost	NUMERIC	Video Segment Cost	Margins by Spend Segment Cost (video report)
video_segment_cpm	NUMERIC	Video Segment CPM	Margins by CPM Segment CPM (video report)
video_sifi_cost	NUMERIC	Video Sifi Cost	Margins by Spend Sifi Cost (video report)
video_start_date	DATE	Video Start Date	Campaign Start Date (video report)
video_third_party_retail_markup	NUMERIC	Video Third Party Markup	Retail Markup Third Party Markup (video report)
video_third_party_retail_markup_cpm	NUMERIC	Video Third Party Markup CPM	Retail Markup Third Party Markup CPM (video report)
video_third_quartile_rate	NUMERIC	Video Third Quartile Rate	Video Events Third Quartile Rate (video report)
video_total_cust	NUMERIC	Video Total Spend	Performance Total Spend (video report)
video_total_leads	NUMERIC	Video Total Leads	Conversions Total Leads (video report)

Simpli.fi video fields (video_total_other to video_weighted_actions)

ID	Type	Name	Description
video_total_other	NUMERIC	Video Total Other	Conversions Total Other (video report)
video_total_sales	NUMERIC	Video Total Sales	Conversions Total Sales (video report)
video_total_sifi	NUMERIC	Video Total Sifi	Margins by Spend Total Sifi (video report)
video_total_signups	NUMERIC	Video Total Signups	Conversions Total Signups (video report)
video_total_visits	NUMERIC	Video Total Visits	Conversions Total Visits (video report)
video_vcr_trend	NUMERIC	Video VCR Trend	Video Events VCR Trend (video report)
video_viewability_cost	NUMERIC	Video Viewability Cost	Margins by Spend Viewability Cost (video report)
video_viewability_cpm	NUMERIC	Video Viewability CPM	Margins by CPM Viewability CPM (video report)
video_viewthrough_leads	NUMERIC	Video Viewthrough Leads	Conversions Viewthrough Leads (video report)
video_viewthrough_other	NUMERIC	Video Viewthrough Other	Conversions Viewthrough Other (video report)
video_viewthrough_sales	NUMERIC	Video Viewthrough Sales	Conversions Viewthrough Sales (video report)
video_viewthrough_signups	NUMERIC	Video Viewthrough Signups	Conversions Viewthrough Signups (video report)
video_viewthrough_total	NUMERIC	Video Viewthrough Total	Conversions Viewthrough Total (video report)
video_viewthrough_visits	NUMERIC	Video Viewthrough Visits	Conversions Viewthrough Visits (video report)
video_weighted_actions	NUMERIC	Video Weighted Actions	Conversions Weighted Actions (video report)

Simpli.fi other fields

The Simpli.fi connector has 21 fields that do not belong to a named report, or belong to a report with only one or two fields.

ID	Type	Name	Description
account_id	TEXT	Account ID	Account ID.
account_name	TEXT	Account Name	Account Name.
data_fetched_at	TIMESTAMP	Data fetched at	UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource	TEXT	Data Source	The name of the Windsor connector returning the row
date	DATE	Date	Date.
day_of_month	TEXT	Day of month	Day of the month
month	TEXT	Month	Number of the month
now	TIMESTAMP	Now	Current timestamp
source	TEXT	Source	The name of the Windsor connector returning the row
today	DATE	Today	Today's date
week	TEXT	Week	Week (Sun-Sat).
week_day	TEXT	Day of week and day number	Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso	TEXT	Day of week and day number, ISO	Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso	TEXT	Week ISO	Week, ISO format (Mon-Sun).
year	TEXT	Year	Year
year_month	TEXT	Yearmonth	Year and month, e.g. 2024\|3
year_month_name	TEXT	Year month name	Year and month with the month name written out, e.g. "Jan 2025".
year_of_week	TEXT	Year of week	The year that contains first day of the week (Sun-Sat).
year_of_week_iso	TEXT	Year of week, ISO	The year that contains first day of the ISO week (Mon-Sun).
year_week	TEXT	Year week	Year and week for US weeks (Sun-Sat), e.g. 2024\|15
year_week_iso	TEXT	Year week ISO	Year and week for ISO weeks (Mon-Sun), e.g. 2024\|20

API Connectors