| account_id | TEXT | Account ID | Snapchat Ads advertiser ID. |
| account_name | TEXT | Account Name | Snapchat Ads advertiser name. |
| ad_name | TEXT | Ad Name | Ad name |
| ad_squad_daily_budget | NUMERIC | Ad Squad Daily Budget | Ad squad daily budget |
| ad_squad_id | TEXT | Ad Squad ID | Ad squad ID |
| ad_squad_lifetime_budget | NUMERIC | Ad Squad Lifetime Budget | Ad squad lifetime budget |
| ad_squad_name | TEXT | Ad Squad Name | Ad squad name |
| ad_squad_optimization_goal | TEXT | Ad Squad Optimization Goal | Ad squad optimization goal |
| ad_squad_status | TEXT | Ad Squad Status | Ad squad status |
| ad_squad_type | TEXT | Ad Squad Type | Ad squad type |
| adnetwork_conversions | NUMERIC | Ad Network Conversions | Ad network reported conversions (alias for Purchases) |
| adnetwork_revenue | NUMERIC | Ad Network Revenue | Ad network reported revenue (alias for Purchase Value) |
| campaign | TEXT | Campaign | Campaign name |
| clicks | NUMERIC | Clicks | Number of ad clicks (alias for Ad Click) |
| conversion_achievement_unlocked | NUMERIC | Achievement Unlocked (Conversion Event) | Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events |
| conversion_ad_click | NUMERIC | Ad Click (Conversion Event) | Number of attributed "AD_CLICK" conversion events |
| conversion_ad_view | NUMERIC | Ad View (Conversion Event) | Number of attributed "AD_VIEW" conversion events |
| conversion_add_billing | NUMERIC | Add Billing (Conversion Event) | Number of attributed "ADD_BILLING" conversion events |
| conversion_add_cart | NUMERIC | Add to Cart (Conversion Event) | Number of attributed "ADD_CART" conversion events |
| conversion_add_to_wishlist | NUMERIC | Add to Wishlist (Conversion Event) | Number of attributed "ADD_TO_WISHLIST" conversion events |
| conversion_app_opens | NUMERIC | App Open (Conversion Event) | Number of attributed "APP_OPEN" conversion events |
| conversion_complete_tutorial | NUMERIC | Complete Tutorial (Conversion Event) | Number of attributed "COMPLETE_TUTORIAL" conversion events |
| conversion_invite | NUMERIC | Invite (Conversion Event) | Number of attributed "INVITE" conversion events |
| conversion_level_completes | NUMERIC | Level Complete (Conversion Event) | Number of attributed "LEVEL_COMPLETE" conversion events |
| conversion_list_view | NUMERIC | List View (Conversion Event) | Number of attributed "LIST_VIEW" conversion events |
| conversion_login | NUMERIC | Login (Conversion Event) | Number of attributed "LOGIN" conversion events |
| conversion_page_views | NUMERIC | Page View (Conversion Event) | Number of attributed "PAGE_VIEW" conversion events |
| conversion_purchases | NUMERIC | Purchases (Conversion Event) | Number of attributed "PURCHASE" conversion events |
| conversion_purchases_value | NUMERIC | Purchase Value | Value of attributed "PURCHASE" conversion events (in Ad Account’s currency) |
| conversion_rate | PERCENT | Rate (Conversion Event) | Number of attributed "RATE" conversion events |
| conversion_reserve | NUMERIC | Reserve (Conversion Event) | Number of attributed "RESERVE" conversion events |
| conversion_save | NUMERIC | Save (Conversion Event) | Number of attributed "SAVE" conversion events |
| conversion_searches | NUMERIC | Search (Conversion Event) | Number of attributed "SEARCH" conversion events |
| conversion_share | NUMERIC | Share (Conversion Event) | Number of attributed "SHARE" conversion events |
| conversion_sign_ups | NUMERIC | Sign Up (Conversion Event) | Number of attributed "SIGN_UP" conversion events |
| conversion_spend_credits | NUMERIC | Spent Credits (Conversion Event) | Number of attributed "SPENT_CREDITS" conversion events |
| conversion_start_checkout | NUMERIC | Start Checkout (Conversion Event) | Number of attributed "START_CHECKOUT" conversion events |
| conversion_start_trial | NUMERIC | Start Trial (Conversion Event) | Number of attributed "START_TRIAL" conversion events |
| conversion_subscribe | NUMERIC | Subscribe(Conversion Event) | Number of attributed "SUBSCRIBE" conversion events |
| conversion_view_content | NUMERIC | View Content (Conversion Event) | Number of attributed "VIEW_CONTENT" conversion events |
| conversion_visit | NUMERIC | Visit (Conversion Event) | Number of attributed "VISIT" conversion events |
| currency | TEXT | Currency | Ad Account currency |
| custom_event_1 | NUMERIC | Custom Event 1 (Conversion Event) | Number of attributed "CUSTOM_EVENT_1" conversion events |
| custom_event_2 | NUMERIC | Custom Event 2 (Conversion Event) | Number of attributed "CUSTOM_EVENT_2" conversion events |
| custom_event_3 | NUMERIC | Custom Event 3 (Conversion Event) | Number of attributed "CUSTOM_EVENT_3" conversion events |
| custom_event_4 | NUMERIC | Custom Event 4 (Conversion Event) | Number of attributed "CUSTOM_EVENT_4" conversion events |
| custom_event_5 | NUMERIC | Custom Event 5 (Conversion Event) | Number of attributed "CUSTOM_EVENT_5" conversion events |
| date | DATE | Date | Date |
| impressions | NUMERIC | Impressions | Number of impressions |
| objective | TEXT | Objective | The Objective of the campaign |
| quartile_1 | NUMERIC | Video Views to 25% | Video views to 25% |
| quartile_2 | NUMERIC | Video Views to 50% | Video views to 50% |
| quartile_3 | NUMERIC | Video Views to 75% | Video views to 75% |
| screen_time_millis | NUMERIC | Time Spent (milliseconds) | Total time spent on top Snap ad (milliseconds) |
| spend | NUMERIC | Spend | Amount of money spent |
| swipe_up_percent | NUMERIC | Swipe Up Rate | The Swipe Up Rate |
| swipes | NUMERIC | Swipe Ups | Number of swipes |
| totalcost | NUMERIC | Total Cost | Amount of money spent (alias for Spend) |
| transactionrevenue | NUMERIC | Transaction Revenue | Transaction revenue (alias for Purchase Value) |
| transactions | NUMERIC | Transactions | Number of transactions (alias for Purchases) |
| video_views | NUMERIC | Video Views | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
| video_views_time_based | NUMERIC | Video Views (View Time Only) | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups |
| view_completion | NUMERIC | Video Views to Completion | Video views to completion |
