Matomo Connector Reference

The Matomo connector exposes 233 fields (124 metrics, 109 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.

Matomo Fields

Matomo abandoned_carts fields

The abandoned_carts report of the Matomo connector includes 3 fields.

ID	Type	Name	Description
total_abandoned_carts	NUMERIC	Total Abandoned Carts	Total number of abandoned carts for the period
total_abandoned_carts_items	NUMERIC	Total Abandoned Carts Items	Total number of items in abandoned carts for the period
total_abandoned_carts_revenue	NUMERIC	Total Abandoned Carts Revenue	Total revenue from abandoned carts for the period

Matomo action_page_titles fields

The action_page_titles report of the Matomo connector includes 45 fields.

Matomo action_page_titles fields (page_avg_page_load_time to page_nb_visits)

ID	Type	Name	Description
page_avg_page_load_time	NUMERIC	Page Average Load Time	Average time taken to load the page
page_avg_time_dom_completion	NUMERIC	Page Average DOM Completion Time	Average DOM completion time
page_avg_time_dom_processing	NUMERIC	Page Average DOM Processing Time	Average DOM processing time
page_avg_time_network	NUMERIC	Page Average Network Time	Average network time
page_avg_time_on_load	NUMERIC	Page Average On Load Time	Average on load time
page_avg_time_on_page	NUMERIC	Page Average Time on Page	Average time spent on the page
page_avg_time_server	NUMERIC	Page Average Server Time	Average server time
page_avg_time_transfer	NUMERIC	Page Average Transfer Time	Average transfer time
page_bounce_rate	PERCENT	Page Bounce Rate	Rate of bounces for this page
page_entry_bounce_count	NUMERIC	Page Entry Bounce Count	Number of bounces from entries through this page
page_entry_nb_actions	NUMERIC	Page Entry Actions	Number of actions from entries through this page
page_entry_nb_uniq_visitors	NUMERIC	Page Entry Unique Visitors	Number of unique visitors who entered through this page
page_entry_nb_visits	NUMERIC	Page Entry Visits	Number of visits that entered through this page
page_entry_sum_visit_length	NUMERIC	Page Entry Total Visit Length	Total length of visits that entered through this page
page_exit_nb_uniq_visitors	NUMERIC	Page Exit Unique Visitors	Number of unique visitors who exited through this page
page_exit_nb_visits	NUMERIC	Page Exit Visits	Number of visits that exited through this page
page_exit_rate	PERCENT	Page Exit Rate	Rate of exits from this page
page_label	TEXT	Page Label	Label of the page
page_max_time_dom_completion	NUMERIC	Page Maximum DOM Completion Time	Maximum DOM completion time recorded
page_max_time_dom_processing	NUMERIC	Page Maximum DOM Processing Time	Maximum DOM processing time recorded
page_max_time_network	NUMERIC	Page Maximum Network Time	Maximum network time recorded
page_max_time_on_load	NUMERIC	Page Maximum On Load Time	Maximum on load time recorded
page_max_time_server	NUMERIC	Page Maximum Server Time	Maximum server time recorded
page_max_time_transfer	NUMERIC	Page Maximum Transfer Time	Maximum transfer time recorded
page_min_time_dom_completion	NUMERIC	Page Minimum DOM Completion Time	Minimum DOM completion time recorded
page_min_time_dom_processing	NUMERIC	Page Minimum DOM Processing Time	Minimum DOM processing time recorded
page_min_time_network	NUMERIC	Page Minimum Network Time	Minimum network time recorded
page_min_time_on_load	NUMERIC	Page Minimum On Load Time	Minimum on load time recorded
page_min_time_server	NUMERIC	Page Minimum Server Time	Minimum server time recorded
page_min_time_transfer	NUMERIC	Page Minimum Transfer Time	Minimum transfer time recorded
page_nb_hits	NUMERIC	Page Number of Hits	Number of hits on the page
page_nb_hits_following_search	NUMERIC	Page Hits Following Search	Number of hits following a search
page_nb_hits_with_time_dom_completion	NUMERIC	Page Hits with DOM Completion Time	Number of hits with DOM completion time recorded
page_nb_hits_with_time_dom_processing	NUMERIC	Page Hits with DOM Processing Time	Number of hits with DOM processing time recorded
page_nb_hits_with_time_network	NUMERIC	Page Hits with Network Time	Number of hits with network time recorded
page_nb_hits_with_time_on_load	NUMERIC	Page Hits with On Load Time	Number of hits with on load time recorded
page_nb_hits_with_time_server	NUMERIC	Page Hits with Server Time	Number of hits with server time recorded
page_nb_hits_with_time_transfer	NUMERIC	Page Hits with Transfer Time	Number of hits with transfer time recorded
page_nb_uniq_visitors	NUMERIC	Page Number of Unique Visitors	Number of unique visitors to the page
page_nb_visits	NUMERIC	Page Number of Visits	Number of visits to the page

Matomo action_page_titles fields (page_segment to page_sum_time_spent)

ID	Type	Name	Description
page_segment	TEXT	Page Segment	Segment information for the page
page_sum_daily_entry_nb_uniq_visitors	NUMERIC	Page Daily Entry Unique Visitors Sum	Sum of daily unique visitors who entered through this page
page_sum_daily_exit_nb_uniq_visitors	NUMERIC	Page Daily Exit Unique Visitors Sum	Sum of daily unique visitors who exited through this page
page_sum_daily_nb_uniq_visitors	NUMERIC	Page Daily Unique Visitors Sum	Sum of daily unique visitors
page_sum_time_spent	NUMERIC	Page Total Time Spent	Total time spent on the page

Matomo action_page_urls fields

The action_page_urls report of the Matomo connector includes 46 fields.

Matomo action_page_urls fields (page_url to page_url_nb_uniq_visitors)

ID	Type	Name	Description
page_url	TEXT	Page URL	Full URL of the page
page_url_avg_page_load_time	NUMERIC	Page URL Average Load Time	Average time taken to load the page URL
page_url_avg_time_dom_completion	NUMERIC	Page URL Average DOM Completion Time	Average DOM completion time
page_url_avg_time_dom_processing	NUMERIC	Page URL Average DOM Processing Time	Average DOM processing time
page_url_avg_time_network	NUMERIC	Page URL Average Network Time	Average network time
page_url_avg_time_on_load	NUMERIC	Page URL Average On Load Time	Average on load time
page_url_avg_time_on_page	NUMERIC	Page URL Average Time on Page	Average time spent on the page URL
page_url_avg_time_server	NUMERIC	Page URL Average Server Time	Average server time
page_url_avg_time_transfer	NUMERIC	Page URL Average Transfer Time	Average transfer time
page_url_bounce_rate	PERCENT	Page URL Bounce Rate	Rate of bounces for this page URL
page_url_entry_bounce_count	NUMERIC	Page URL Entry Bounce Count	Number of bounces from entries through this page URL
page_url_entry_nb_actions	NUMERIC	Page URL Entry Actions	Number of actions from entries through this page URL
page_url_entry_nb_uniq_visitors	NUMERIC	Page URL Entry Unique Visitors	Number of unique visitors who entered through this page URL
page_url_entry_nb_visits	NUMERIC	Page URL Entry Visits	Number of visits that entered through this page URL
page_url_entry_sum_visit_length	NUMERIC	Page URL Entry Total Visit Length	Total length of visits that entered through this page URL
page_url_exit_nb_uniq_visitors	NUMERIC	Page URL Exit Unique Visitors	Number of unique visitors who exited through this page URL
page_url_exit_nb_visits	NUMERIC	Page URL Exit Visits	Number of visits that exited through this page URL
page_url_exit_rate	PERCENT	Page URL Exit Rate	Rate of exits from this page URL
page_url_label	TEXT	Page URL Label	Label of the page URL
page_url_max_time_dom_completion	NUMERIC	Page URL Maximum DOM Completion Time	Maximum DOM completion time recorded
page_url_max_time_dom_processing	NUMERIC	Page URL Maximum DOM Processing Time	Maximum DOM processing time recorded
page_url_max_time_network	NUMERIC	Page URL Maximum Network Time	Maximum network time recorded
page_url_max_time_on_load	NUMERIC	Page URL Maximum On Load Time	Maximum on load time recorded
page_url_max_time_server	NUMERIC	Page URL Maximum Server Time	Maximum server time recorded
page_url_max_time_transfer	NUMERIC	Page URL Maximum Transfer Time	Maximum transfer time recorded
page_url_min_time_dom_completion	NUMERIC	Page URL Minimum DOM Completion Time	Minimum DOM completion time recorded
page_url_min_time_dom_processing	NUMERIC	Page URL Minimum DOM Processing Time	Minimum DOM processing time recorded
page_url_min_time_network	NUMERIC	Page URL Minimum Network Time	Minimum network time recorded
page_url_min_time_on_load	NUMERIC	Page URL Minimum On Load Time	Minimum on load time recorded
page_url_min_time_server	NUMERIC	Page URL Minimum Server Time	Minimum server time recorded
page_url_min_time_transfer	NUMERIC	Page URL Minimum Transfer Time	Minimum transfer time recorded
page_url_nb_hits	NUMERIC	Page URL Number of Hits	Number of hits on the page URL
page_url_nb_hits_following_search	NUMERIC	Page URL Hits Following Search	Number of hits following a search
page_url_nb_hits_with_time_dom_completion	NUMERIC	Page URL Hits with DOM Completion Time	Number of hits with DOM completion time recorded
page_url_nb_hits_with_time_dom_processing	NUMERIC	Page URL Hits with DOM Processing Time	Number of hits with DOM processing time recorded
page_url_nb_hits_with_time_network	NUMERIC	Page URL Hits with Network Time	Number of hits with network time recorded
page_url_nb_hits_with_time_on_load	NUMERIC	Page URL Hits with On Load Time	Number of hits with on load time recorded
page_url_nb_hits_with_time_server	NUMERIC	Page URL Hits with Server Time	Number of hits with server time recorded
page_url_nb_hits_with_time_transfer	NUMERIC	Page URL Hits with Transfer Time	Number of hits with transfer time recorded
page_url_nb_uniq_visitors	NUMERIC	Page URL Number of Unique Visitors	Number of unique visitors to the page URL

Matomo action_page_urls fields (page_url_nb_visits to page_url_sum_time_spent)

ID	Type	Name	Description
page_url_nb_visits	NUMERIC	Page URL Number of Visits	Number of visits to the page URL
page_url_segment	TEXT	Page URL Segment	Segment information for the page URL
page_url_sum_daily_entry_nb_uniq_visitors	NUMERIC	Page URL Daily Entry Unique Visitors Sum	Sum of daily unique visitors who entered through this page URL
page_url_sum_daily_exit_nb_uniq_visitors	NUMERIC	Page URL Daily Exit Unique Visitors Sum	Sum of daily unique visitors who exited through this page URL
page_url_sum_daily_nb_uniq_visitors	NUMERIC	Page URL Daily Unique Visitors Sum	Sum of daily unique visitors
page_url_sum_time_spent	NUMERIC	Page URL Total Time Spent	Total time spent on the page URL

Matomo ecommerce fields

The ecommerce report of the Matomo connector includes 3 fields.

ID	Type	Name	Description
total_ecommerce_conversions	NUMERIC	Total Ecommerce Conversions	Total number of ecommerce orders for the period
total_ecommerce_items	NUMERIC	Total Ecommerce Items	Total number of items in ecommerce orders for the period
total_ecommerce_revenue	NUMERIC	Total Ecommerce Revenue	Total ecommerce order revenue for the period

Matomo General fields

The General report of the Matomo connector includes 4 fields.

ID	Type	Name	Description
account_id	TEXT	Account ID	Account ID for matomo
account_name	TEXT	Account Name	Account name for matomo
date	DATE	Date	Date
site_id	TEXT	Site ID	Unique identifier for the Matomo site

Matomo last_visit_details fields

The last_visit_details report of the Matomo connector includes 92 fields.

Matomo last_visit_details fields (action_details to last_action_timestamp)

ID	Type	Name	Description
action_details	TEXT	Action Details	Details of actions performed during the visit
actions	NUMERIC	Actions	Number of actions performed during the visit
browser	TEXT	Browser	Browser used by the visitor
browser_code	TEXT	Browser Code	Code of the browser
browser_family	TEXT	Browser Family	Family of the browser used
browser_family_description	TEXT	Browser Family Description	Description of the browser family
browser_icon	TEXT	Browser Icon	Icon representing the browser
browser_name	TEXT	Browser Name	Name of the browser
browser_version	TEXT	Browser Version	Version of the browser
campaign_content	TEXT	Campaign Content	Content of the marketing campaign
campaign_group	TEXT	Campaign Group	Group of the marketing campaign
campaign_id	TEXT	Campaign ID	ID of the marketing campaign
campaign_keyword	TEXT	Campaign Keyword	Keyword used in the campaign
campaign_medium	TEXT	Campaign Medium	Medium of the marketing campaign
campaign_name	TEXT	Campaign Name	Name of the marketing campaign
campaign_placement	TEXT	Campaign Placement	Placement of the marketing campaign
campaign_source	TEXT	Campaign Source	Source of the marketing campaign
city	CITY	City	City of the visitor\'s location
continent	TEXT	Continent	Continent of the visitor\'s location
continent_code	TEXT	Continent Code	Code of the continent
country	COUNTRY	Country	Country of the visitor\'s location
country_code	COUNTRY	Country Code	Code of the country
country_flag	TEXT	Country Flag	Icon representing the country flag
days_since_first_visit	NUMERIC	Days Since First Visit	Number of days since visitor\'s first visit
days_since_last_ecommerce_order	NUMERIC	Days Since Last Ecommerce Order	Number of days since visitor\'s last ecommerce order
days_since_last_visit	NUMERIC	Days Since Last Visit	Number of days since visitor\'s last visit
device_brand	TEXT	Device Brand	Brand of the device used by the visitor
device_model	TEXT	Device Model	Model of the device used by the visitor
device_type	TEXT	Device Type	Type of device used by the visitor
device_type_icon	TEXT	Device Type Icon	Icon representing the device type
events	NUMERIC	Events	Number of events tracked during the visit
experiments	TEXT	Experiments	List of experiments associated with the visit
fingerprint	TEXT	Fingerprint	Browser fingerprint of the visitor
first_action_timestamp	TIMESTAMP	First Action Timestamp	Unix timestamp of the first action
goal_conversions	NUMERIC	Goal Conversions	Number of goal conversions during the visit
interactions	NUMERIC	Interactions	Number of interactions during the visit
language	TEXT	Language	Language name of the visitor\'s browser
language_code	TEXT	Language Code	Language code of the visitor\'s browser
last_action_date_time	TEXT	Last Action Date Time	Formatted date and time of the last action
last_action_timestamp	TIMESTAMP	Last Action Timestamp	Unix timestamp of the last action

Matomo last_visit_details fields (latitude to visit_count)

ID	Type	Name	Description
latitude	TEXT	Latitude	Latitude of the visitor\'s location
location	TEXT	Location	Full location string of the visitor
longitude	TEXT	Longitude	Longitude of the visitor\'s location
operating_system	TEXT	Operating System	Operating system used by the visitor
operating_system_code	TEXT	Operating System Code	Code of the operating system
operating_system_icon	TEXT	Operating System Icon	Icon representing the operating system
operating_system_name	TEXT	Operating System Name	Name of the operating system
operating_system_version	TEXT	Operating System Version	Version of the operating system
plugins	TEXT	Plugins	List of plugins detected in the browser
plugins_icons	TEXT	Plugins Icons	Icons of plugins detected in the browser
referrer_keyword	TEXT	Referrer Keyword	Keyword used in the referrer search
referrer_keyword_position	TEXT	Referrer Keyword Position	Position of the keyword in the referrer search
referrer_name	TEXT	Referrer Name	Name of the referrer
referrer_search_engine_icon	TEXT	Referrer Search Engine Icon	Icon of the search engine referrer
referrer_search_engine_url	TEXT	Referrer Search Engine URL	URL of the search engine referrer
referrer_social_network_icon	TEXT	Referrer Social Network Icon	Icon of the social network referrer
referrer_social_network_url	TEXT	Referrer Social Network URL	URL of the social network referrer
referrer_type	TEXT	Referrer Type	Type of referrer
referrer_type_name	TEXT	Referrer Type Name	Name of the referrer type
referrer_url	TEXT	Referrer URL	URL of the referrer
region	REGION	Region	Region of the visitor\'s location
region_code	REGION	Region Code	Code of the region
screenresolution	TEXT	Screen Resolution	Screen resolution of the visitor\'s device
searches	NUMERIC	Searches	Number of searches performed during the visit
seconds_since_first_visit	NUMERIC	Seconds Since First Visit	Number of seconds since visitor\'s first visit
seconds_since_last_ecommerce_order	NUMERIC	Seconds Since Last Ecommerce Order	Number of seconds since visitor\'s last ecommerce order
seconds_since_last_visit	NUMERIC	Seconds Since Last Visit	Number of seconds since visitor\'s last visit
server_date	DATE	Server Date	Date on the server when the visit occurred
server_date_pretty	TEXT	Server Date Pretty	Formatted server date
server_date_pretty_first_action	TEXT	Server Date Pretty First Action	Formatted server date of first action
server_time_pretty	TEXT	Server Time Pretty	Formatted server time
server_time_pretty_first_action	TEXT	Server Time Pretty First Action	Formatted server time of first action
server_timestamp	TIMESTAMP	Server Timestamp	Unix timestamp on the server
session_replay_url	TEXT	Session Replay URL	URL to access the session replay
site_currency	TEXT	Site Currency	Currency used on the site
site_currency_symbol	TEXT	Site Currency Symbol	Currency symbol used on the site
user_id	TEXT	User ID	ID of the logged-in user
visit_converted	NUMERIC	Visit Converted	Whether the visit resulted in a conversion
visit_converted_icon	TEXT	Visit Converted Icon	Icon indicating if the visit was converted
visit_count	NUMERIC	Visit Count	Number of visits by this visitor

Matomo last_visit_details fields (visit_duration to visitor_type_icon)

ID	Type	Name	Description
visit_duration	NUMERIC	Visit Duration	Duration of the visit in seconds
visit_duration_pretty	TEXT	Visit Duration Pretty	Human-readable duration of the visit
visit_ecommerce_status	TEXT	Visit Ecommerce Status	Status of ecommerce activity during the visit
visit_ecommerce_status_icon	TEXT	Visit Ecommerce Status Icon	Icon representing the ecommerce status of the visit
visit_id	TEXT	Visit ID	Unique identifier for the visit
visit_ip	TEXT	Visit IP	IP address of the visitor
visit_local_hour	TEXT	Visit Local Hour	Local hour of the visit
visit_local_time	TEXT	Visit Local Time	Local time of the visit
visit_server_hour	TEXT	Visit Server Hour	Hour of the visit on server time
visitor_id	TEXT	Visitor ID	Unique identifier for the visitor
visitor_type	TEXT	Visitor Type	Type of visitor (new or returning)
visitor_type_icon	TEXT	Visitor Type Icon	Icon representing the visitor type

Matomo referrers_campaigns fields

The referrers_campaigns report of the Matomo connector includes 12 fields.

ID	Type	Name	Description
campaign	TEXT	Campaign	Name of the campaign from the Referrers Campaigns report
campaign_bounce_count	NUMERIC	Campaign Bounce Count	Number of bounced visits from the campaign
campaign_nb_actions	NUMERIC	Campaign Actions	Number of actions from the campaign
campaign_nb_conversions	NUMERIC	Campaign Conversions	Total goal conversions from the campaign across all goals
campaign_nb_visits	NUMERIC	Campaign Visits	Number of visits from the campaign
campaign_nb_visits_converted	NUMERIC	Campaign Converted Visits	Number of visits from the campaign that converted a goal
campaign_revenue	NUMERIC	Campaign Revenue	Total goal revenue from the campaign across all goals
goal_id	TEXT	Goal ID	Identifier of the goal the campaign conversions are attributed to
goal_name	TEXT	Goal Name	Name of the goal the campaign conversions are attributed to
goal_nb_conversions	NUMERIC	Campaign Goal Conversions	Number of conversions of this goal driven by the campaign
goal_nb_visits_converted	NUMERIC	Goal Converted Visits	Number of visits converting this goal driven by the campaign
goal_revenue	NUMERIC	Goal Revenue	Revenue of this goal driven by the campaign

Matomo visits_summary fields

The visits_summary report of the Matomo connector includes 9 fields.

ID	Type	Name	Description
avg_time_on_site	NUMERIC	Average Time on Site	Average time spent on the site
bounce_count	NUMERIC	Bounce Count	Total number of bounces
bounce_rate	PERCENT	Bounce Rate	Rate of bounces
max_actions	NUMERIC	Max Actions	Maximum number of actions in a visit
nb_actions	NUMERIC	Number of Actions	Total number of actions
nb_actions_per_visit	NUMERIC	Actions per Visit	Average number of actions per visit
nb_visits	NUMERIC	Number of Visits	Total number of visits
nb_visits_converted	NUMERIC	Number of Converted Visits	Total number of converted visits
sum_visit_length	NUMERIC	Total Visit Length	Total length of visits

Matomo other fields

The Matomo connector has 19 fields that do not belong to a named report, or belong to a report with only one or two fields.

ID	Type	Name	Description	Report
data_fetched_at	TIMESTAMP	Data fetched at	UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource	TEXT	Data Source	The name of the Windsor connector returning the row
day_of_month	TEXT	Day of month	Day of the month
month	TEXT	Month	Number of the month
now	TIMESTAMP	Now	Current timestamp
site_name	TEXT	Site Name	Name of the Matomo site	sites_manager
source	TEXT	Source	The name of the Windsor connector returning the row
today	DATE	Today	Today's date
week	TEXT	Week	Week (Sun-Sat).
week_day	TEXT	Day of week and day number	Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso	TEXT	Day of week and day number, ISO	Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso	TEXT	Week ISO	Week, ISO format (Mon-Sun).
year	TEXT	Year	Year
year_month	TEXT	Yearmonth	Year and month, e.g. 2024|3
year_month_name	TEXT	Year month name	Year and month with the month name written out, e.g. "Jan 2025".
year_of_week	TEXT	Year of week	The year that contains first day of the week (Sun-Sat).
year_of_week_iso	TEXT	Year of week, ISO	The year that contains first day of the ISO week (Mon-Sun).
year_week	TEXT	Year week	Year and week for US weeks (Sun-Sat), e.g. 2024|15
year_week_iso	TEXT	Year week ISO	Year and week for ISO weeks (Mon-Sun), e.g. 2024|20