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Google Ads Field Reference

Sample

https://connectors.windsor.ai/google_ads?api_key=[your API key]&date_preset=last_7d&fields=source,campaign,spend,date&_renderer=csv

Frequently asked support questions for the Google Ads connector can be found here.

Fields

ID	Type	Name	Description
absolute_top_impression_percentage	PERCENT	Absolute top impression percentage	Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
access_reason	TEXT	Access reason	Indicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only.
accessible_bidding_strategy	TEXT	Accessible bidding strategy	Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
accessible_bidding_strategy_id	NUMERIC	Accessible bidding strategy id	The ID of the bidding strategy.
accessible_bidding_strategy_maximize_conversion_value_target_roas	NUMERIC	Accessible bidding strategy maximize conversion value target roas	The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
accessible_bidding_strategy_maximize_conversions_target_cpa_micros	NUMERIC	Accessible bidding strategy maximize conversions target cpa micros	The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
accessible_bidding_strategy_name	TEXT	Accessible bidding strategy name	The name of the bidding strategy.
accessible_bidding_strategy_owner_customer_id	NUMERIC	Accessible bidding strategy owner customer id	The ID of the Customer which owns the bidding strategy.
accessible_bidding_strategy_owner_descriptive_name	TEXT	Accessible bidding strategy owner descriptive name	descriptive_name of the Customer which owns the bidding strategy.
accessible_bidding_strategy_resource_name	TEXT	Accessible bidding strategy resource name	The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}
accessible_bidding_strategy_target_cpa_target_cpa_micros	NUMERIC	Accessible bidding strategy target cpa target cpa micros	Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_micros	NUMERIC	Accessible bidding strategy target impression share cpc bid ceiling micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
accessible_bidding_strategy_target_impression_share_location	TEXT	Accessible bidding strategy target impression share location	The targeted location on the search results page.
accessible_bidding_strategy_target_impression_share_location_fraction_micros	NUMERIC	Accessible bidding strategy target impression share location fraction micros	The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
accessible_bidding_strategy_target_roas_target_roas	NUMERIC	Accessible bidding strategy target roas target roas	The chosen revenue (based on conversion data) per unit of spend.
accessible_bidding_strategy_target_spend_cpc_bid_ceiling_micros	NUMERIC	Accessible bidding strategy target spend cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
accessible_bidding_strategy_target_spend_target_spend_micros	NUMERIC	Accessible bidding strategy target spend target spend micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
accessible_bidding_strategy_type	TEXT	Accessible bidding strategy type	The type of the bidding strategy.
account_currency_code	TEXT	Account currency code	The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
account_descriptive_name	TEXT	Account descriptive name	Optional, non-unique descriptive name of the customer.
account_id	TEXT	Account ID	The Google Ads account ID.
account_name	TEXT	Account Name	Optional, non-unique descriptive name of the customer.
account_time_zone	TEXT	Account time zone	The local timezone ID of the customer.
account_user_list_status	TEXT	Account user list status	Indicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED.
action_items	TEXT	Action items	A list of recommendations to improve the ad strength. For example, a recommendation could be "Try adding a few more unique headlines or unpinning some assets.".
active_view_cpm	NUMERIC	Active view cpm	Average cost of viewable impressions (active_view_impressions).
active_view_ctr	NUMERIC	Active view ctr	Active view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network.
active_view_impressions	NUMERIC	Active view impressions	A measurement of how often your ad has become viewable on a Display Network site.
active_view_measurability	NUMERIC	Active view measurability	The ratio of impressions that could be measured by Active View over the number of served impressions.
active_view_measurable_cost	NUMERIC	Active view measurable cost	The cost of the impressions you received that were measurable by Active View.
active_view_measurable_cost_micros	NUMERIC	Active view measurable cost micros	The cost of the impressions you received that were measurable by Active View.
active_view_measurable_impressions	NUMERIC	Active view measurable impressions	The number of times your ads are appearing on placements in positions where they can be seen.
active_view_viewability	NUMERIC	Active view viewability	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
activity_account_id	NUMERIC	Activity account id	Activity account ID.
activity_city	CITY	Activity city	The city where the travel activity is available.
activity_country	COUNTRY	Activity country	The country where the travel activity is available.
activity_rating	NUMERIC	Activity rating	Activity rating.
activity_state	TEXT	Activity state	The state where the travel activity is available.
ad_added_by_google_ads	BOOLEAN	Ad added by google ads	Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.
ad_app_ad_descriptions	TEXT	Ad app ad descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_app_ad_headlines	TEXT	Ad app ad headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_app_ad_html5_media_bundles	TEXT	Ad app ad html5 media bundles	List of media bundle assets that may be used with the ad.
ad_app_ad_html5_media_bundles_asset	TEXT	Ad app ad html5 media bundles asset	The Asset resource name of this media bundle.
ad_app_ad_images	TEXT	Ad app ad images	List of image assets that may be displayed with the ad.
ad_app_ad_images_asset	TEXT	Ad app ad images asset	The Asset resource name of this image.
ad_app_ad_mandatory_ad_text	TEXT	Ad app ad mandatory ad text	Mandatory ad text.
ad_app_ad_youtube_videos	TEXT	Ad app ad youtube videos	List of YouTube video assets that may be displayed with the ad.
ad_app_ad_youtube_videos_asset	TEXT	Ad app ad youtube videos asset	The Asset resource name of this video.
ad_app_engagement_ad_descriptions	TEXT	Ad app engagement ad descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_app_engagement_ad_headlines	TEXT	Ad app engagement ad headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_app_engagement_ad_images	TEXT	Ad app engagement ad images	List of image assets that may be displayed with the ad.
ad_app_engagement_ad_images_asset	TEXT	Ad app engagement ad images asset	The Asset resource name of this image.
ad_app_engagement_ad_videos	TEXT	Ad app engagement ad videos	List of video assets that may be displayed with the ad.
ad_app_engagement_ad_videos_asset	TEXT	Ad app engagement ad videos asset	The Asset resource name of this video.
ad_app_pre_registration_ad_descriptions	TEXT	Ad app pre registration ad descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_app_pre_registration_ad_headlines	TEXT	Ad app pre registration ad headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_app_pre_registration_ad_images	TEXT	Ad app pre registration ad images	List of image asset IDs whose images may be displayed with the ad.
ad_app_pre_registration_ad_images_asset	TEXT	Ad app pre registration ad images asset	The Asset resource name of this image.
ad_app_pre_registration_ad_youtube_videos	TEXT	Ad app pre registration ad youtube videos	List of YouTube video asset IDs whose videos may be displayed with the ad.
ad_app_pre_registration_ad_youtube_videos_asset	TEXT	Ad app pre registration ad youtube videos asset	The Asset resource name of this video.
ad_call_ad_business_name	TEXT	Ad call ad business name	The business name in the ad.
ad_call_ad_call_tracked	BOOLEAN	Ad call ad call tracked	Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions.
ad_call_ad_conversion_action	TEXT	Ad call ad conversion action	The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.
ad_call_ad_conversion_reporting_state	TEXT	Ad call ad conversion reporting state	The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.
ad_call_ad_country_code	COUNTRY	Ad call ad country code	The country code in the ad.
ad_call_ad_description1	TEXT	Ad call ad description1	The first line of the ad's description.
ad_call_ad_description2	TEXT	Ad call ad description2	The second line of the ad's description.
ad_call_ad_disable_call_conversion	BOOLEAN	Ad call ad disable call conversion	Whether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.
ad_call_ad_headline1	TEXT	Ad call ad headline1	First headline in the ad.
ad_call_ad_headline2	TEXT	Ad call ad headline2	Second headline in the ad.
ad_call_ad_path1	TEXT	Ad call ad path1	First part of text that can be appended to the URL in the ad. Optional.
ad_call_ad_path2	TEXT	Ad call ad path2	Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.
ad_call_ad_phone_number	TEXT	Ad call ad phone number	The phone number in the ad.
ad_call_ad_phone_number_verification_url	TEXT	Ad call ad phone number verification url	The URL to be used for phone number verification.
ad_demand_gen_carousel_ad_business_name	TEXT	Ad demand gen carousel ad business name	Required. The Advertiser/brand name.
ad_demand_gen_carousel_ad_call_to_action_text	TEXT	Ad demand gen carousel ad call to action text	Call to action text.
ad_demand_gen_carousel_ad_carousel_cards	TEXT	Ad demand gen carousel ad carousel cards	Required. Carousel cards that will display with the ad. Min 2 max 10.
ad_demand_gen_carousel_ad_carousel_cards_asset	TEXT	Ad demand gen carousel ad carousel cards asset	The Asset resource name of this discovery carousel card.
ad_demand_gen_carousel_ad_description	TEXT	Ad demand gen carousel ad description	Required. The descriptive text of the ad.
ad_demand_gen_carousel_ad_headline	TEXT	Ad demand gen carousel ad headline	Required. Headline of the ad.
ad_demand_gen_carousel_ad_logo_image	TEXT	Ad demand gen carousel ad logo image	Required. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).
ad_demand_gen_carousel_ad_logo_image_asset	TEXT	Ad demand gen carousel ad logo image asset	The Asset resource name of this image.
ad_demand_gen_multi_asset_ad_business_name	TEXT	Ad demand gen multi asset ad business name	The Advertiser/brand name. Maximum display width is 25. Required.
ad_demand_gen_multi_asset_ad_call_to_action_text	TEXT	Ad demand gen multi asset ad call to action text	Call to action text.
ad_demand_gen_multi_asset_ad_descriptions	TEXT	Ad demand gen multi asset ad descriptions	The descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.
ad_demand_gen_multi_asset_ad_headlines	TEXT	Ad demand gen multi asset ad headlines	Headline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.
ad_demand_gen_multi_asset_ad_lead_form_only	BOOLEAN	Ad demand gen multi asset ad lead form only	Boolean option that indicates if this ad must be served with lead form.
ad_demand_gen_multi_asset_ad_logo_images	TEXT	Ad demand gen multi asset ad logo images	Logo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). At least 1 and max 5 logo images can be specified.
ad_demand_gen_multi_asset_ad_logo_images_asset	TEXT	Ad demand gen multi asset ad logo images asset	The Asset resource name of this image.
ad_demand_gen_multi_asset_ad_marketing_images	TEXT	Ad demand gen multi asset ad marketing images	Marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20.
ad_demand_gen_multi_asset_ad_marketing_images_asset	TEXT	Ad demand gen multi asset ad marketing images asset	The Asset resource name of this image.
ad_demand_gen_multi_asset_ad_portrait_marketing_images	TEXT	Ad demand gen multi asset ad portrait marketing images	Portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20.
ad_demand_gen_multi_asset_ad_portrait_marketing_images_asset	TEXT	Ad demand gen multi asset ad portrait marketing images asset	The Asset resource name of this image.
ad_demand_gen_multi_asset_ad_square_marketing_images	TEXT	Ad demand gen multi asset ad square marketing images	Square marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20.
ad_demand_gen_multi_asset_ad_square_marketing_images_asset	TEXT	Ad demand gen multi asset ad square marketing images asset	The Asset resource name of this image.
ad_demand_gen_product_ad_breadcrumb1	TEXT	Ad demand gen product ad breadcrumb1	First part of text that appears in the ad with the displayed URL.
ad_demand_gen_product_ad_breadcrumb2	TEXT	Ad demand gen product ad breadcrumb2	Second part of text that appears in the ad with the displayed URL.
ad_demand_gen_product_ad_business_name	TEXT	Ad demand gen product ad business name	Required. The advertiser/brand name.
ad_demand_gen_product_ad_call_to_action	TEXT	Ad demand gen product ad call to action	Asset of type CallToActionAsset used for the "Call To Action" button.
ad_demand_gen_product_ad_call_to_action_asset	TEXT	Ad demand gen product ad call to action asset	The Asset resource name of this call to action asset.
ad_demand_gen_product_ad_description	TEXT	Ad demand gen product ad description	Required. Text asset used for the description.
ad_demand_gen_product_ad_headline	TEXT	Ad demand gen product ad headline	Required. Text asset used for the short headline.
ad_demand_gen_product_ad_logo_image	TEXT	Ad demand gen product ad logo image	Required. Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).
ad_demand_gen_product_ad_logo_image_asset	TEXT	Ad demand gen product ad logo image asset	The Asset resource name of this image.
ad_demand_gen_video_responsive_ad_breadcrumb1	TEXT	Ad demand gen video responsive ad breadcrumb1	First part of text that appears in the ad with the displayed URL.
ad_demand_gen_video_responsive_ad_breadcrumb2	TEXT	Ad demand gen video responsive ad breadcrumb2	Second part of text that appears in the ad with the displayed URL.
ad_demand_gen_video_responsive_ad_business_name	TEXT	Ad demand gen video responsive ad business name	Required. The advertiser/brand name.
ad_demand_gen_video_responsive_ad_call_to_actions	TEXT	Ad demand gen video responsive ad call to actions	Assets of type CallToActionAsset used for the "Call To Action" button.
ad_demand_gen_video_responsive_ad_call_to_actions_asset	TEXT	Ad demand gen video responsive ad call to actions asset	The Asset resource name of this call to action asset.
ad_demand_gen_video_responsive_ad_descriptions	TEXT	Ad demand gen video responsive ad descriptions	List of text assets used for the description.
ad_demand_gen_video_responsive_ad_headlines	TEXT	Ad demand gen video responsive ad headlines	List of text assets used for the short headline.
ad_demand_gen_video_responsive_ad_logo_images	TEXT	Ad demand gen video responsive ad logo images	Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).
ad_demand_gen_video_responsive_ad_logo_images_asset	TEXT	Ad demand gen video responsive ad logo images asset	The Asset resource name of this image.
ad_demand_gen_video_responsive_ad_long_headlines	TEXT	Ad demand gen video responsive ad long headlines	List of text assets used for the long headline.
ad_demand_gen_video_responsive_ad_videos	TEXT	Ad demand gen video responsive ad videos	List of YouTube video assets used for the ad.
ad_demand_gen_video_responsive_ad_videos_asset	TEXT	Ad demand gen video responsive ad videos asset	The Asset resource name of this video.
ad_destination_type	TEXT	Ad destination type	Ad Destination type.
ad_device_preference	TEXT	Ad device preference	The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.
ad_display_upload_ad_display_upload_product_type	TEXT	Ad display upload ad display upload product type	The product type of this ad. See comments on the enum for details.
ad_display_upload_ad_media_bundle	TEXT	Ad display upload ad media bundle	A media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.
ad_display_upload_ad_media_bundle_asset	TEXT	Ad display upload ad media bundle asset	The Asset resource name of this media bundle.
ad_display_url	TEXT	Ad display url	The URL that appears in the ad description for some ad formats.
ad_expanded_dynamic_search_ad_description	TEXT	Ad expanded dynamic search ad description	The description of the ad.
ad_expanded_dynamic_search_ad_description2	TEXT	Ad expanded dynamic search ad description2	The second description of the ad.
ad_expanded_text_ad_description	TEXT	Ad expanded text ad description	The description of the ad.
ad_expanded_text_ad_description2	TEXT	Ad expanded text ad description2	The second description of the ad.
ad_expanded_text_ad_headline_part1	TEXT	Ad expanded text ad headline part1	The first part of the ad's headline.
ad_expanded_text_ad_headline_part2	TEXT	Ad expanded text ad headline part2	The second part of the ad's headline.
ad_expanded_text_ad_headline_part3	TEXT	Ad expanded text ad headline part3	The third part of the ad's headline.
ad_expanded_text_ad_path1	TEXT	Ad expanded text ad path1	The text that can appear alongside the ad's displayed URL.
ad_expanded_text_ad_path2	TEXT	Ad expanded text ad path2	Additional text that can appear alongside the ad's displayed URL.
ad_final_app_urls	TEXT	Ad final app urls	A list of final app URLs that will be used on mobile if the user has the specific app installed.
ad_final_mobile_urls	TEXT	Ad final mobile urls	The list of possible final mobile URLs after all cross-domain redirects for the ad.
ad_final_url_suffix	TEXT	Ad final url suffix	The suffix to use when constructing a final URL.
ad_final_urls	TEXT	Ad final urls	The list of possible final URLs after all cross-domain redirects for the ad.
ad_format_type	TEXT	Ad format type	Ad Format type.
ad_group	TEXT	Ad group path	The ad group to which the criterion belongs.
ad_group_ad	TEXT	Ad group ad	The ad group ad to which the asset is linked.
ad_group_ad_action_items	TEXT	Ad group ad action items	A list of recommendations to improve the ad strength. For example, a recommendation could be "Try adding a few more unique headlines or unpinning some assets.".
ad_group_ad_ad_added_by_google_ads	BOOLEAN	Ad group ad ad added by google ads	Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.
ad_group_ad_ad_app_ad_descriptions	TEXT	Ad group ad ad app ad descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_group_ad_ad_app_ad_headlines	TEXT	Ad group ad ad app ad headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_group_ad_ad_app_ad_html5_media_bundles	TEXT	Ad group ad ad app ad html5 media bundles	List of media bundle assets that may be used with the ad.
ad_group_ad_ad_app_ad_html5_media_bundles_asset	TEXT	Ad group ad ad app ad html5 media bundles asset	The Asset resource name of this media bundle.
ad_group_ad_ad_app_ad_images	TEXT	Ad group ad ad app ad images	List of image assets that may be displayed with the ad.
ad_group_ad_ad_app_ad_images_asset	TEXT	Ad group ad ad app ad images asset	The Asset resource name of this image.
ad_group_ad_ad_app_ad_mandatory_ad_text	TEXT	Ad group ad ad app ad mandatory ad text	Mandatory ad text.
ad_group_ad_ad_app_ad_youtube_videos	TEXT	Ad group ad ad app ad youtube videos	List of YouTube video assets that may be displayed with the ad.
ad_group_ad_ad_app_ad_youtube_videos_asset	TEXT	Ad group ad ad app ad youtube videos asset	The Asset resource name of this video.
ad_group_ad_ad_app_engagement_ad_descriptions	TEXT	Ad group ad ad app engagement ad descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_group_ad_ad_app_engagement_ad_headlines	TEXT	Ad group ad ad app engagement ad headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_group_ad_ad_app_engagement_ad_images	TEXT	Ad group ad ad app engagement ad images	List of image assets that may be displayed with the ad.
ad_group_ad_ad_app_engagement_ad_images_asset	TEXT	Ad group ad ad app engagement ad images asset	The Asset resource name of this image.
ad_group_ad_ad_app_engagement_ad_videos	TEXT	Ad group ad ad app engagement ad videos	List of video assets that may be displayed with the ad.
ad_group_ad_ad_app_engagement_ad_videos_asset	TEXT	Ad group ad ad app engagement ad videos asset	The Asset resource name of this video.
ad_group_ad_ad_app_pre_registration_ad_descriptions	TEXT	Ad group ad ad app pre registration ad descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_group_ad_ad_app_pre_registration_ad_headlines	TEXT	Ad group ad ad app pre registration ad headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_group_ad_ad_app_pre_registration_ad_images	TEXT	Ad group ad ad app pre registration ad images	List of image asset IDs whose images may be displayed with the ad.
ad_group_ad_ad_app_pre_registration_ad_images_asset	TEXT	Ad group ad ad app pre registration ad images asset	The Asset resource name of this image.
ad_group_ad_ad_app_pre_registration_ad_youtube_videos	TEXT	Ad group ad ad app pre registration ad youtube videos	List of YouTube video asset IDs whose videos may be displayed with the ad.
ad_group_ad_ad_app_pre_registration_ad_youtube_videos_asset	TEXT	Ad group ad ad app pre registration ad youtube videos asset	The Asset resource name of this video.
ad_group_ad_ad_call_ad_business_name	TEXT	Ad group ad ad call ad business name	The business name in the ad.
ad_group_ad_ad_call_ad_call_tracked	BOOLEAN	Ad group ad ad call ad call tracked	Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions.
ad_group_ad_ad_call_ad_conversion_action	TEXT	Ad group ad ad call ad conversion action	The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.
ad_group_ad_ad_call_ad_conversion_reporting_state	TEXT	Ad group ad ad call ad conversion reporting state	The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.
ad_group_ad_ad_call_ad_country_code	COUNTRY	Ad group ad ad call ad country code	The country code in the ad.
ad_group_ad_ad_call_ad_description1	TEXT	Ad group ad ad call ad description1	The first line of the ad's description.
ad_group_ad_ad_call_ad_description2	TEXT	Ad group ad ad call ad description2	The second line of the ad's description.
ad_group_ad_ad_call_ad_disable_call_conversion	BOOLEAN	Ad group ad ad call ad disable call conversion	Whether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.
ad_group_ad_ad_call_ad_headline1	TEXT	Ad group ad ad call ad headline1	First headline in the ad.
ad_group_ad_ad_call_ad_headline2	TEXT	Ad group ad ad call ad headline2	Second headline in the ad.
ad_group_ad_ad_call_ad_path1	TEXT	Ad group ad ad call ad path1	First part of text that can be appended to the URL in the ad. Optional.
ad_group_ad_ad_call_ad_path2	TEXT	Ad group ad ad call ad path2	Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.
ad_group_ad_ad_call_ad_phone_number	TEXT	Ad group ad ad call ad phone number	The phone number in the ad.
ad_group_ad_ad_call_ad_phone_number_verification_url	TEXT	Ad group ad ad call ad phone number verification url	The URL to be used for phone number verification.
ad_group_ad_ad_demand_gen_carousel_ad_business_name	TEXT	Ad group ad ad demand gen carousel ad business name	Required. The Advertiser/brand name.
ad_group_ad_ad_demand_gen_carousel_ad_call_to_action_text	TEXT	Ad group ad ad demand gen carousel ad call to action text	Call to action text.
ad_group_ad_ad_demand_gen_carousel_ad_carousel_cards	TEXT	Ad group ad ad demand gen carousel ad carousel cards	Required. Carousel cards that will display with the ad. Min 2 max 10.
ad_group_ad_ad_demand_gen_carousel_ad_carousel_cards_asset	TEXT	Ad group ad ad demand gen carousel ad carousel cards asset	The Asset resource name of this discovery carousel card.
ad_group_ad_ad_demand_gen_carousel_ad_description	TEXT	Ad group ad ad demand gen carousel ad description	Required. The descriptive text of the ad.
ad_group_ad_ad_demand_gen_carousel_ad_headline	TEXT	Ad group ad ad demand gen carousel ad headline	Required. Headline of the ad.
ad_group_ad_ad_demand_gen_carousel_ad_logo_image	TEXT	Ad group ad ad demand gen carousel ad logo image	Required. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).
ad_group_ad_ad_demand_gen_carousel_ad_logo_image_asset	TEXT	Ad group ad ad demand gen carousel ad logo image asset	The Asset resource name of this image.
ad_group_ad_ad_demand_gen_multi_asset_ad_business_name	TEXT	Ad group ad ad demand gen multi asset ad business name	The Advertiser/brand name. Maximum display width is 25. Required.
ad_group_ad_ad_demand_gen_multi_asset_ad_call_to_action_text	TEXT	Ad group ad ad demand gen multi asset ad call to action text	Call to action text.
ad_group_ad_ad_demand_gen_multi_asset_ad_descriptions	TEXT	Ad group ad ad demand gen multi asset ad descriptions	The descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified.
ad_group_ad_ad_demand_gen_multi_asset_ad_headlines	TEXT	Ad group ad ad demand gen multi asset ad headlines	Headline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified.
ad_group_ad_ad_demand_gen_multi_asset_ad_lead_form_only	BOOLEAN	Ad group ad ad demand gen multi asset ad lead form only	Boolean option that indicates if this ad must be served with lead form.
ad_group_ad_ad_demand_gen_multi_asset_ad_logo_images	TEXT	Ad group ad ad demand gen multi asset ad logo images	Logo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). At least 1 and max 5 logo images can be specified.
ad_group_ad_ad_demand_gen_multi_asset_ad_logo_images_asset	TEXT	Ad group ad ad demand gen multi asset ad logo images asset	The Asset resource name of this image.
ad_group_ad_ad_demand_gen_multi_asset_ad_marketing_images	TEXT	Ad group ad ad demand gen multi asset ad marketing images	Marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images and portrait_marketing_images the maximum is 20.
ad_group_ad_ad_demand_gen_multi_asset_ad_marketing_images_asset	TEXT	Ad group ad ad demand gen multi asset ad marketing images asset	The Asset resource name of this image.
ad_group_ad_ad_demand_gen_multi_asset_ad_portrait_marketing_images	TEXT	Ad group ad ad demand gen multi asset ad portrait marketing images	Portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images and square_marketing_images the maximum is 20.
ad_group_ad_ad_demand_gen_multi_asset_ad_portrait_marketing_images_asset	TEXT	Ad group ad ad demand gen multi asset ad portrait marketing images asset	The Asset resource name of this image.
ad_group_ad_ad_demand_gen_multi_asset_ad_square_marketing_images	TEXT	Ad group ad ad demand gen multi asset ad square marketing images	Square marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images and portrait_marketing_images the maximum is 20.
ad_group_ad_ad_demand_gen_multi_asset_ad_square_marketing_images_asset	TEXT	Ad group ad ad demand gen multi asset ad square marketing images asset	The Asset resource name of this image.
ad_group_ad_ad_demand_gen_product_ad_breadcrumb1	TEXT	Ad group ad ad demand gen product ad breadcrumb1	First part of text that appears in the ad with the displayed URL.
ad_group_ad_ad_demand_gen_product_ad_breadcrumb2	TEXT	Ad group ad ad demand gen product ad breadcrumb2	Second part of text that appears in the ad with the displayed URL.
ad_group_ad_ad_demand_gen_product_ad_business_name	TEXT	Ad group ad ad demand gen product ad business name	Required. The advertiser/brand name.
ad_group_ad_ad_demand_gen_product_ad_call_to_action	TEXT	Ad group ad ad demand gen product ad call to action	Asset of type CallToActionAsset used for the "Call To Action" button.
ad_group_ad_ad_demand_gen_product_ad_call_to_action_asset	TEXT	Ad group ad ad demand gen product ad call to action asset	The Asset resource name of this call to action asset.
ad_group_ad_ad_demand_gen_product_ad_description	TEXT	Ad group ad ad demand gen product ad description	Required. Text asset used for the description.
ad_group_ad_ad_demand_gen_product_ad_headline	TEXT	Ad group ad ad demand gen product ad headline	Required. Text asset used for the short headline.
ad_group_ad_ad_demand_gen_product_ad_logo_image	TEXT	Ad group ad ad demand gen product ad logo image	Required. Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).
ad_group_ad_ad_demand_gen_product_ad_logo_image_asset	TEXT	Ad group ad ad demand gen product ad logo image asset	The Asset resource name of this image.
ad_group_ad_ad_demand_gen_video_responsive_ad_breadcrumb1	TEXT	Ad group ad ad demand gen video responsive ad breadcrumb1	First part of text that appears in the ad with the displayed URL.
ad_group_ad_ad_demand_gen_video_responsive_ad_breadcrumb2	TEXT	Ad group ad ad demand gen video responsive ad breadcrumb2	Second part of text that appears in the ad with the displayed URL.
ad_group_ad_ad_demand_gen_video_responsive_ad_business_name	TEXT	Ad group ad ad demand gen video responsive ad business name	Required. The advertiser/brand name.
ad_group_ad_ad_demand_gen_video_responsive_ad_call_to_actions	TEXT	Ad group ad ad demand gen video responsive ad call to actions	Assets of type CallToActionAsset used for the "Call To Action" button.
ad_group_ad_ad_demand_gen_video_responsive_ad_call_to_actions_asset	TEXT	Ad group ad ad demand gen video responsive ad call to actions asset	The Asset resource name of this call to action asset.
ad_group_ad_ad_demand_gen_video_responsive_ad_descriptions	TEXT	Ad group ad ad demand gen video responsive ad descriptions	List of text assets used for the description.
ad_group_ad_ad_demand_gen_video_responsive_ad_headlines	TEXT	Ad group ad ad demand gen video responsive ad headlines	List of text assets used for the short headline.
ad_group_ad_ad_demand_gen_video_responsive_ad_logo_images	TEXT	Ad group ad ad demand gen video responsive ad logo images	Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%).
ad_group_ad_ad_demand_gen_video_responsive_ad_logo_images_asset	TEXT	Ad group ad ad demand gen video responsive ad logo images asset	The Asset resource name of this image.
ad_group_ad_ad_demand_gen_video_responsive_ad_long_headlines	TEXT	Ad group ad ad demand gen video responsive ad long headlines	List of text assets used for the long headline.
ad_group_ad_ad_demand_gen_video_responsive_ad_videos	TEXT	Ad group ad ad demand gen video responsive ad videos	List of YouTube video assets used for the ad.
ad_group_ad_ad_demand_gen_video_responsive_ad_videos_asset	TEXT	Ad group ad ad demand gen video responsive ad videos asset	The Asset resource name of this video.
ad_group_ad_ad_device_preference	TEXT	Ad group ad ad device preference	The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.
ad_group_ad_ad_display_upload_ad_display_upload_product_type	TEXT	Ad group ad ad display upload ad display upload product type	The product type of this ad. See comments on the enum for details.
ad_group_ad_ad_display_upload_ad_media_bundle	TEXT	Ad group ad ad display upload ad media bundle	A media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.
ad_group_ad_ad_display_upload_ad_media_bundle_asset	TEXT	Ad group ad ad display upload ad media bundle asset	The Asset resource name of this media bundle.
ad_group_ad_ad_display_url	TEXT	Ad group ad ad display url	The URL that appears in the ad description for some ad formats.
ad_group_ad_ad_expanded_dynamic_search_ad_description	TEXT	Ad group ad ad expanded dynamic search ad description	The description of the ad.
ad_group_ad_ad_expanded_dynamic_search_ad_description2	TEXT	Ad group ad ad expanded dynamic search ad description2	The second description of the ad.
ad_group_ad_ad_expanded_text_ad_description	TEXT	Ad group ad ad expanded text ad description	The description of the ad.
ad_group_ad_ad_expanded_text_ad_description2	TEXT	Ad group ad ad expanded text ad description2	The second description of the ad.
ad_group_ad_ad_expanded_text_ad_headline_part1	TEXT	Ad group ad ad expanded text ad headline part1	The first part of the ad's headline.
ad_group_ad_ad_expanded_text_ad_headline_part2	TEXT	Ad group ad ad expanded text ad headline part2	The second part of the ad's headline.
ad_group_ad_ad_expanded_text_ad_headline_part3	TEXT	Ad group ad ad expanded text ad headline part3	The third part of the ad's headline.
ad_group_ad_ad_expanded_text_ad_path1	TEXT	Ad group ad ad expanded text ad path1	The text that can appear alongside the ad's displayed URL.
ad_group_ad_ad_expanded_text_ad_path2	TEXT	Ad group ad ad expanded text ad path2	Additional text that can appear alongside the ad's displayed URL.
ad_group_ad_ad_final_app_urls	TEXT	Ad group ad ad final app urls	A list of final app URLs that will be used on mobile if the user has the specific app installed.
ad_group_ad_ad_final_mobile_urls	TEXT	Ad group ad ad final mobile urls	The list of possible final mobile URLs after all cross-domain redirects for the ad.
ad_group_ad_ad_final_url_suffix	TEXT	Ad group ad ad final url suffix	The suffix to use when constructing a final URL.
ad_group_ad_ad_final_urls	TEXT	Ad group ad ad final urls	The list of possible final URLs after all cross-domain redirects for the ad.
ad_group_ad_ad_group	TEXT	Ad group ad ad group	The ad group to which the ad belongs.
ad_group_ad_ad_hotel_ad	TEXT	Ad group ad ad hotel ad	Details pertaining to a hotel ad.
ad_group_ad_ad_id	TEXT	Ad group ad ad id	The ID of the ad.
ad_group_ad_ad_image_ad_image_asset_asset	TEXT	Ad group ad ad image ad image asset asset	The Asset resource name of this image.
ad_group_ad_ad_image_ad_image_url	TEXT	Ad group ad ad image ad image url	URL of the full size image.
ad_group_ad_ad_image_ad_mime_type	TEXT	Ad group ad ad image ad mime type	The mime type of the image.
ad_group_ad_ad_image_ad_name	TEXT	Ad group ad ad image ad name	The name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.
ad_group_ad_ad_image_ad_pixel_height	NUMERIC	Ad group ad ad image ad pixel height	Height in pixels of the full size image.
ad_group_ad_ad_image_ad_pixel_width	NUMERIC	Ad group ad ad image ad pixel width	Width in pixels of the full size image.
ad_group_ad_ad_image_ad_preview_image_url	TEXT	Ad group ad ad image ad preview image url	URL of the preview size image.
ad_group_ad_ad_image_ad_preview_pixel_height	NUMERIC	Ad group ad ad image ad preview pixel height	Height in pixels of the preview size image.
ad_group_ad_ad_image_ad_preview_pixel_width	NUMERIC	Ad group ad ad image ad preview pixel width	Width in pixels of the preview size image.
ad_group_ad_ad_legacy_app_install_ad	TEXT	Ad group ad ad legacy app install ad	Details pertaining to a legacy app install ad.
ad_group_ad_ad_legacy_responsive_display_ad_accent_color	TEXT	Ad group ad ad legacy responsive display ad accent color	The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_color	BOOLEAN	Ad group ad ad legacy responsive display ad allow flexible color	Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
ad_group_ad_ad_legacy_responsive_display_ad_business_name	TEXT	Ad group ad ad legacy responsive display ad business name	The business name in the ad.
ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_text	TEXT	Ad group ad ad legacy responsive display ad call to action text	The call-to-action text for the ad.
ad_group_ad_ad_legacy_responsive_display_ad_description	TEXT	Ad group ad ad legacy responsive display ad description	The description of the ad.
ad_group_ad_ad_legacy_responsive_display_ad_format_setting	TEXT	Ad group ad ad legacy responsive display ad format setting	Specifies which format the ad will be served in. Default is ALL_FORMATS.
ad_group_ad_ad_legacy_responsive_display_ad_logo_image	TEXT	Ad group ad ad legacy responsive display ad logo image	The MediaFile resource name of the logo image used in the ad.
ad_group_ad_ad_legacy_responsive_display_ad_long_headline	TEXT	Ad group ad ad legacy responsive display ad long headline	The long version of the ad's headline.
ad_group_ad_ad_legacy_responsive_display_ad_main_color	TEXT	Ad group ad ad legacy responsive display ad main color	The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_group_ad_ad_legacy_responsive_display_ad_marketing_image	TEXT	Ad group ad ad legacy responsive display ad marketing image	The MediaFile resource name of the marketing image used in the ad.
ad_group_ad_ad_legacy_responsive_display_ad_price_prefix	TEXT	Ad group ad ad legacy responsive display ad price prefix	Prefix before price. For example, 'as low as'.
ad_group_ad_ad_legacy_responsive_display_ad_promo_text	TEXT	Ad group ad ad legacy responsive display ad promo text	Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
ad_group_ad_ad_legacy_responsive_display_ad_short_headline	TEXT	Ad group ad ad legacy responsive display ad short headline	The short version of the ad's headline.
ad_group_ad_ad_legacy_responsive_display_ad_square_logo_image	TEXT	Ad group ad ad legacy responsive display ad square logo image	The MediaFile resource name of the square logo image used in the ad.
ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_image	TEXT	Ad group ad ad legacy responsive display ad square marketing image	The MediaFile resource name of the square marketing image used in the ad.
ad_group_ad_ad_local_ad_call_to_actions	TEXT	Ad group ad ad local ad call to actions	List of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. At least 1 and at most 5 call-to-actions must be specified.
ad_group_ad_ad_local_ad_descriptions	TEXT	Ad group ad ad local ad descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.
ad_group_ad_ad_local_ad_headlines	TEXT	Ad group ad ad local ad headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.
ad_group_ad_ad_local_ad_logo_images	TEXT	Ad group ad ad local ad logo images	List of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.
ad_group_ad_ad_local_ad_logo_images_asset	TEXT	Ad group ad ad local ad logo images asset	The Asset resource name of this image.
ad_group_ad_ad_local_ad_marketing_images	TEXT	Ad group ad ad local ad marketing images	List of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.
ad_group_ad_ad_local_ad_marketing_images_asset	TEXT	Ad group ad ad local ad marketing images asset	The Asset resource name of this image.
ad_group_ad_ad_local_ad_path1	TEXT	Ad group ad ad local ad path1	First part of optional text that can be appended to the URL in the ad.
ad_group_ad_ad_local_ad_path2	TEXT	Ad group ad ad local ad path2	Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
ad_group_ad_ad_local_ad_videos	TEXT	Ad group ad ad local ad videos	List of YouTube video assets that may be displayed with the ad. At least 1 and at most 20 video assets must be specified.
ad_group_ad_ad_local_ad_videos_asset	TEXT	Ad group ad ad local ad videos asset	The Asset resource name of this video.
ad_group_ad_ad_name	TEXT	Ad group ad ad name	The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.
ad_group_ad_ad_resource_name	TEXT	Ad group ad ad resource name	The resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}
ad_group_ad_ad_responsive_display_ad_accent_color	TEXT	Ad group ad ad responsive display ad accent color	The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_group_ad_ad_responsive_display_ad_allow_flexible_color	BOOLEAN	Ad group ad ad responsive display ad allow flexible color	Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
ad_group_ad_ad_responsive_display_ad_business_name	TEXT	Ad group ad ad responsive display ad business name	The advertiser/brand name. Maximum display width is 25.
ad_group_ad_ad_responsive_display_ad_call_to_action_text	TEXT	Ad group ad ad responsive display ad call to action text	The call-to-action text for the ad. Maximum display width is 30.
ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancements	BOOLEAN	Ad group ad ad responsive display ad control spec enable asset enhancements	Whether the advertiser has opted into the asset enhancements feature.
ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_video	BOOLEAN	Ad group ad ad responsive display ad control spec enable autogen video	Whether the advertiser has opted into auto-gen video feature.
ad_group_ad_ad_responsive_display_ad_descriptions	TEXT	Ad group ad ad responsive display ad descriptions	Descriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.
ad_group_ad_ad_responsive_display_ad_format_setting	TEXT	Ad group ad ad responsive display ad format setting	Specifies which format the ad will be served in. Default is ALL_FORMATS.
ad_group_ad_ad_responsive_display_ad_headlines	TEXT	Ad group ad ad responsive display ad headlines	Short format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.
ad_group_ad_ad_responsive_display_ad_logo_images	TEXT	Ad group ad ad responsive display ad logo images	Logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.
ad_group_ad_ad_responsive_display_ad_logo_images_asset	TEXT	Ad group ad ad responsive display ad logo images asset	The Asset resource name of this image.
ad_group_ad_ad_responsive_display_ad_long_headline	TEXT	Ad group ad ad responsive display ad long headline	A required long format headline. The maximum length is 90 characters.
ad_group_ad_ad_responsive_display_ad_main_color	TEXT	Ad group ad ad responsive display ad main color	The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_group_ad_ad_responsive_display_ad_marketing_images	TEXT	Ad group ad ad responsive display ad marketing images	Marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.
ad_group_ad_ad_responsive_display_ad_marketing_images_asset	TEXT	Ad group ad ad responsive display ad marketing images asset	The Asset resource name of this image.
ad_group_ad_ad_responsive_display_ad_price_prefix	TEXT	Ad group ad ad responsive display ad price prefix	Prefix before price. For example, 'as low as'.
ad_group_ad_ad_responsive_display_ad_promo_text	TEXT	Ad group ad ad responsive display ad promo text	Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
ad_group_ad_ad_responsive_display_ad_square_logo_images	TEXT	Ad group ad ad responsive display ad square logo images	Square logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with logo_images, the maximum is 5.
ad_group_ad_ad_responsive_display_ad_square_logo_images_asset	TEXT	Ad group ad ad responsive display ad square logo images asset	The Asset resource name of this image.
ad_group_ad_ad_responsive_display_ad_square_marketing_images	TEXT	Ad group ad ad responsive display ad square marketing images	Square marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.
ad_group_ad_ad_responsive_display_ad_square_marketing_images_asset	TEXT	Ad group ad ad responsive display ad square marketing images asset	The Asset resource name of this image.
ad_group_ad_ad_responsive_display_ad_youtube_videos	TEXT	Ad group ad ad responsive display ad youtube videos	Optional YouTube videos for the ad. A maximum of 5 videos can be specified.
ad_group_ad_ad_responsive_display_ad_youtube_videos_asset	TEXT	Ad group ad ad responsive display ad youtube videos asset	The Asset resource name of this video.
ad_group_ad_ad_responsive_search_ad_descriptions	TEXT	Ad group ad ad responsive search ad descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_group_ad_ad_responsive_search_ad_headlines	TEXT	Ad group ad ad responsive search ad headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_group_ad_ad_responsive_search_ad_path1	TEXT	Ad group ad ad responsive search ad path1	First part of text that can be appended to the URL in the ad.
ad_group_ad_ad_responsive_search_ad_path2	TEXT	Ad group ad ad responsive search ad path2	Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
ad_group_ad_ad_shopping_comparison_listing_ad_headline	TEXT	Ad group ad ad shopping comparison listing ad headline	Headline of the ad. This field is required. Allowed length is between 25 and 45 characters.
ad_group_ad_ad_shopping_product_ad	TEXT	Ad group ad ad shopping product ad	Details pertaining to a Shopping product ad.
ad_group_ad_ad_shopping_smart_ad	TEXT	Ad group ad ad shopping smart ad	Details pertaining to a Smart Shopping ad.
ad_group_ad_ad_smart_campaign_ad_descriptions	TEXT	Ad group ad ad smart campaign ad descriptions	List of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets.
ad_group_ad_ad_smart_campaign_ad_headlines	TEXT	Ad group ad ad smart campaign ad headlines	List of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets.
ad_group_ad_ad_strength	TEXT	Ad group ad ad strength	Overall ad strength for this ad group ad.
ad_group_ad_ad_system_managed_resource_source	TEXT	Ad group ad ad system managed resource source	If this ad is system managed, then this field will indicate the source. This field is read-only.
ad_group_ad_ad_text_ad_description1	TEXT	Ad group ad ad text ad description1	The first line of the ad's description.
ad_group_ad_ad_text_ad_description2	TEXT	Ad group ad ad text ad description2	The second line of the ad's description.
ad_group_ad_ad_text_ad_headline	TEXT	Ad group ad ad text ad headline	The headline of the ad.
ad_group_ad_ad_tracking_url_template	TEXT	Ad group ad ad tracking url template	The URL template for constructing a tracking URL.
ad_group_ad_ad_travel_ad	TEXT	Ad group ad ad travel ad	Details pertaining to a travel ad.
ad_group_ad_ad_type	TEXT	Ad group ad ad type	The type of ad.
ad_group_ad_ad_url_collections	TEXT	Ad group ad ad url collections	Additional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.
ad_group_ad_ad_url_custom_parameters	TEXT	Ad group ad ad url custom parameters	The list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations.
ad_group_ad_ad_video_ad_bumper_action_button_label	TEXT	Ad group ad ad video ad bumper action button label	Label on the "Call To Action" button taking the user to the video ad's final URL.
ad_group_ad_ad_video_ad_bumper_action_headline	TEXT	Ad group ad ad video ad bumper action headline	Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.
ad_group_ad_ad_video_ad_bumper_companion_banner_asset	TEXT	Ad group ad ad video ad bumper companion banner asset	The Asset resource name of this image.
ad_group_ad_ad_video_ad_in_feed_description1	TEXT	Ad group ad ad video ad in feed description1	First text line for the ad.
ad_group_ad_ad_video_ad_in_feed_description2	TEXT	Ad group ad ad video ad in feed description2	Second text line for the ad.
ad_group_ad_ad_video_ad_in_feed_headline	TEXT	Ad group ad ad video ad in feed headline	The headline of the ad.
ad_group_ad_ad_video_ad_in_feed_thumbnail	TEXT	Ad group ad ad video ad in feed thumbnail	Video thumbnail image to use.
ad_group_ad_ad_video_ad_in_stream_action_button_label	TEXT	Ad group ad ad video ad in stream action button label	Label on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.
ad_group_ad_ad_video_ad_in_stream_action_headline	TEXT	Ad group ad ad video ad in stream action headline	Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.
ad_group_ad_ad_video_ad_in_stream_companion_banner_asset	TEXT	Ad group ad ad video ad in stream companion banner asset	The Asset resource name of this image.
ad_group_ad_ad_video_ad_non_skippable_action_button_label	TEXT	Ad group ad ad video ad non skippable action button label	Label on the "Call To Action" button taking the user to the video ad's final URL.
ad_group_ad_ad_video_ad_non_skippable_action_headline	TEXT	Ad group ad ad video ad non skippable action headline	Additional text displayed with the "Call To Action" button to give context and encourage clicking on the button.
ad_group_ad_ad_video_ad_non_skippable_companion_banner_asset	TEXT	Ad group ad ad video ad non skippable companion banner asset	The Asset resource name of this image.
ad_group_ad_ad_video_ad_out_stream_description	TEXT	Ad group ad ad video ad out stream description	The description line.
ad_group_ad_ad_video_ad_out_stream_headline	TEXT	Ad group ad ad video ad out stream headline	The headline of the ad.
ad_group_ad_ad_video_ad_video_asset	TEXT	Ad group ad ad video ad video asset	The Asset resource name of this video.
ad_group_ad_ad_video_responsive_ad_breadcrumb1	TEXT	Ad group ad ad video responsive ad breadcrumb1	First part of text that appears in the ad with the displayed URL.
ad_group_ad_ad_video_responsive_ad_breadcrumb2	TEXT	Ad group ad ad video responsive ad breadcrumb2	Second part of text that appears in the ad with the displayed URL.
ad_group_ad_ad_video_responsive_ad_call_to_actions	TEXT	Ad group ad ad video responsive ad call to actions	List of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported.
ad_group_ad_ad_video_responsive_ad_companion_banners	TEXT	Ad group ad ad video responsive ad companion banners	List of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.
ad_group_ad_ad_video_responsive_ad_companion_banners_asset	TEXT	Ad group ad ad video responsive ad companion banners asset	The Asset resource name of this image.
ad_group_ad_ad_video_responsive_ad_descriptions	TEXT	Ad group ad ad video responsive ad descriptions	List of text assets used for the description. Currently, only a single value for the description is supported.
ad_group_ad_ad_video_responsive_ad_headlines	TEXT	Ad group ad ad video responsive ad headlines	List of text assets used for the short headline. Currently, only a single value for the short headline is supported.
ad_group_ad_ad_video_responsive_ad_long_headlines	TEXT	Ad group ad ad video responsive ad long headlines	List of text assets used for the long headline. Currently, only a single value for the long headline is supported.
ad_group_ad_ad_video_responsive_ad_videos	TEXT	Ad group ad ad video responsive ad videos	List of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.
ad_group_ad_ad_video_responsive_ad_videos_asset	TEXT	Ad group ad ad video responsive ad videos asset	The Asset resource name of this video.
ad_group_ad_asset_view_ad_group_ad	TEXT	Ad group ad asset view ad group ad	The ad group ad to which the asset is linked.
ad_group_ad_asset_view_asset	TEXT	Ad group ad asset view asset	The asset which is linked to the ad group ad.
ad_group_ad_asset_view_enabled	BOOLEAN	Ad group ad asset view enabled	The status between the asset and the latest version of the ad. If true, the asset is linked to the latest version of the ad. If false, it means the link once existed but has been removed and is no longer present in the latest version of the ad.
ad_group_ad_asset_view_field_type	TEXT	Ad group ad asset view field type	Role that the asset takes in the ad.
ad_group_ad_asset_view_performance_label	TEXT	Ad group ad asset view performance label	Performance of an asset linkage.
ad_group_ad_asset_view_pinned_field	TEXT	Ad group ad asset view pinned field	Pinned field.
ad_group_ad_asset_view_policy_summary	TEXT	Ad group ad asset view policy summary	Policy information for the ad group ad asset.
ad_group_ad_asset_view_resource_name	TEXT	Ad group ad asset view resource name	The resource name of the ad group ad asset view. Ad group ad asset view resource names have the form (Before V4): customers/{customer_id}/adGroupAdAssets/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type} Ad group ad asset view resource names have the form (Beginning from V4): customers/{customer_id}/adGroupAdAssetViews/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type}
ad_group_ad_asset_view_source	TEXT	Ad group ad asset view source	Source of the ad group ad asset.
ad_group_ad_asset_view_source_asset	TEXT	Ad group ad asset view source asset	Source of the ad group ad asset.
ad_group_ad_labels	TEXT	Ad group ad labels	The resource names of labels attached to this ad group ad.
ad_group_ad_policy_summary_approval_status	TEXT	Ad group ad policy summary approval status	The overall approval status of this ad, calculated based on the status of its individual policy topic entries.
ad_group_ad_policy_summary_policy_topic_entries	TEXT	Ad group ad policy summary policy topic entries	The list of policy findings for this ad.
ad_group_ad_policy_summary_review_status	TEXT	Ad group ad policy summary review status	Where in the review process this ad is.
ad_group_ad_primary_status	TEXT	Ad group ad primary status	Provides aggregated view into why an ad group ad is not serving or not serving optimally.
ad_group_ad_primary_status_reasons	TEXT	Ad group ad primary status reasons	Provides reasons for why an ad group ad is not serving or not serving optimally.
ad_group_ad_resource_name	TEXT	Ad group ad resource name	The resource name of the ad. Ad group ad resource names have the form: customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}
ad_group_ad_status	TEXT	Ad group ad status	The status of the ad.
ad_group_audience_setting_use_audience_grouped	BOOLEAN	Ad group audience setting use audience grouped	If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
ad_group_criterion_ad_group	TEXT	Ad group criterion ad group	The ad group to which the criterion belongs.
ad_group_criterion_app_payment_model_type	TEXT	Ad group criterion app payment model type	Type of the app payment model.
ad_group_criterion_audience_audience	TEXT	Ad group criterion audience audience	The Audience resource name.
ad_group_criterion_combined_audience_combined_audience	TEXT	Ad group criterion combined audience combined audience	The CombinedAudience resource name.
ad_group_criterion_cpc_bid_micros	NUMERIC	Ad group criterion cpc bid micros	The CPC (cost-per-click) bid.
ad_group_criterion_cpm_bid_micros	NUMERIC	Ad group criterion cpm bid micros	The CPM (cost-per-thousand viewable impressions) bid.
ad_group_criterion_cpv_bid_micros	NUMERIC	Ad group criterion cpv bid micros	The CPV (cost-per-view) bid.
ad_group_criterion_custom_affinity_custom_affinity	TEXT	Ad group criterion custom affinity custom affinity	The CustomInterest resource name.
ad_group_criterion_custom_audience_custom_audience	TEXT	Ad group criterion custom audience custom audience	The CustomAudience resource name.
ad_group_criterion_custom_intent_custom_intent	TEXT	Ad group criterion custom intent custom intent	The CustomInterest resource name.
ad_group_criterion_disapproval_reasons	TEXT	Ad group criterion disapproval reasons	List of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only.
ad_group_criterion_display_name	TEXT	Ad group criterion display name	The display name of the criterion. This field is ignored for mutates.
ad_group_criterion_effective_cpv_bid_micros	NUMERIC	Ad group criterion effective cpv bid micros	The effective CPV (cost-per-view) bid.
ad_group_criterion_effective_cpv_bid_source	TEXT	Ad group criterion effective cpv bid source	Source of the effective CPV bid.
ad_group_criterion_effective_percent_cpc_bid_micros	NUMERIC	Ad group criterion effective percent cpc bid micros	The effective Percent CPC bid amount.
ad_group_criterion_effective_percent_cpc_bid_source	TEXT	Ad group criterion effective percent cpc bid source	Source of the effective Percent CPC bid.
ad_group_criterion_income_range_type	TEXT	Ad group criterion income range type	Type of the income range.
ad_group_criterion_labels	TEXT	Ad group criterion labels	The resource names of labels attached to this ad group criterion.
ad_group_criterion_language_language_constant	TEXT	Ad group criterion language language constant	The language constant resource name.
ad_group_criterion_listing_group_case_value_activity_city_value	TEXT	Ad group criterion listing group case value activity city value	String value of the activity city. The Geo Target Constant resource name.
ad_group_criterion_listing_group_case_value_activity_country_value	COUNTRY	Ad group criterion listing group case value activity country value	String value of the activity country. The Geo Target Constant resource name.
ad_group_criterion_listing_group_case_value_activity_id_value	TEXT	Ad group criterion listing group case value activity id value	String value of the activity ID.
ad_group_criterion_listing_group_case_value_activity_rating_value	NUMERIC	Ad group criterion listing group case value activity rating value	Long value of the activity rating.
ad_group_criterion_listing_group_case_value_activity_state_value	TEXT	Ad group criterion listing group case value activity state value	String value of the activity state. The Geo Target Constant resource name.
ad_group_criterion_listing_group_case_value_hotel_city_city_criterion	CITY	Ad group criterion listing group case value hotel city city criterion	The Geo Target Constant resource name.
ad_group_criterion_listing_group_case_value_hotel_class_value	NUMERIC	Ad group criterion listing group case value hotel class value	Long value of the hotel class.
ad_group_criterion_listing_group_case_value_hotel_country_region_country_region_criterion	REGION	Ad group criterion listing group case value hotel country region country region criterion	The Geo Target Constant resource name.
ad_group_criterion_listing_group_case_value_hotel_id_value	TEXT	Ad group criterion listing group case value hotel id value	String value of the hotel ID.
ad_group_criterion_listing_group_case_value_hotel_state_state_criterion	TEXT	Ad group criterion listing group case value hotel state state criterion	The Geo Target Constant resource name.
ad_group_criterion_listing_group_case_value_product_brand_value	TEXT	Ad group criterion listing group case value product brand value	String value of the product brand.
ad_group_criterion_listing_group_case_value_product_category_category_id	NUMERIC	Ad group criterion listing group case value product category category id	ID of the product category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436
ad_group_criterion_listing_group_case_value_product_category_level	TEXT	Ad group criterion listing group case value product category level	Level of the product category.
ad_group_criterion_listing_group_case_value_product_channel_channel	TEXT	Ad group criterion listing group case value product channel channel	Value of the locality.
ad_group_criterion_listing_group_case_value_product_channel_exclusivity_channel_exclusivity	TEXT	Ad group criterion listing group case value product channel exclusivity channel exclusivity	Value of the availability.
ad_group_criterion_listing_group_case_value_product_condition_condition	TEXT	Ad group criterion listing group case value product condition condition	Value of the condition.
ad_group_criterion_listing_group_case_value_product_custom_attribute_index	TEXT	Ad group criterion listing group case value product custom attribute index	Indicates the index of the custom attribute.
ad_group_criterion_listing_group_case_value_product_custom_attribute_value	TEXT	Ad group criterion listing group case value product custom attribute value	String value of the product custom attribute.
ad_group_criterion_listing_group_case_value_product_item_id_value	TEXT	Ad group criterion listing group case value product item id value	Value of the id.
ad_group_criterion_listing_group_case_value_product_type_level	TEXT	Ad group criterion listing group case value product type level	Level of the type.
ad_group_criterion_listing_group_case_value_product_type_value	TEXT	Ad group criterion listing group case value product type value	Value of the type.
ad_group_criterion_listing_group_parent_ad_group_criterion	TEXT	Ad group criterion listing group parent ad group criterion	Resource name of ad group criterion which is the parent listing group subdivision. Null for the root group.
ad_group_criterion_listing_group_path	TEXT	Ad group criterion listing group path	The path of dimensions defining this listing group.
ad_group_criterion_listing_group_type	TEXT	Ad group criterion listing group type	Type of the listing group.
ad_group_criterion_location_geo_target_constant	TEXT	Ad group criterion location geo target constant	The geo target constant resource name.
ad_group_criterion_mobile_app_category_mobile_app_category_constant	TEXT	Ad group criterion mobile app category mobile app category constant	The mobile app category constant resource name.
ad_group_criterion_mobile_application_app_id	TEXT	Ad group criterion mobile application app id	A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.
ad_group_criterion_mobile_application_name	TEXT	Ad group criterion mobile application name	Name of this mobile application.
ad_group_criterion_parental_status_type	TEXT	Ad group criterion parental status type	Type of the parental status.
ad_group_criterion_percent_cpc_bid_micros	NUMERIC	Ad group criterion percent cpc bid micros	The CPC bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
ad_group_criterion_placement_url	TEXT	Ad group criterion placement url	URL of the placement. For example, "http://www.domain.com".
ad_group_criterion_primary_status	TEXT	Ad group criterion primary status	The primary status for the ad group criterion.
ad_group_criterion_primary_status_reasons	TEXT	Ad group criterion primary status reasons	The primary status reasons for the ad group criterion.
ad_group_criterion_resource_name	TEXT	Ad group criterion resource name	The resource name of the ad group criterion. Ad group criterion resource names have the form: customers/{customer_id}/adGroupCriteria/{ad_group_id}~{criterion_id}
ad_group_criterion_topic_path	TEXT	Ad group criterion topic path	The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.
ad_group_criterion_type	TEXT	Ad group criterion type	The type of the criterion.
ad_group_criterion_user_interest_user_interest_category	TEXT	Ad group criterion user interest user interest category	The UserInterest resource name.
ad_group_criterion_user_list_user_list	TEXT	Ad group criterion user list user list	The User List resource name.
ad_group_criterion_webpage_conditions	TEXT	Ad group criterion webpage conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_coverage_percentage	PERCENT	Ad group criterion webpage coverage percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.
ad_group_criterion_webpage_criterion_name	TEXT	Ad group criterion webpage criterion name	The name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_group_criterion_webpage_sample_sample_urls	TEXT	Ad group criterion webpage sample sample urls	Webpage sample urls
ad_group_criterion_youtube_channel_channel_id	TEXT	Ad group criterion youtube channel channel id	The YouTube uploader channel id or the channel code of a YouTube channel.
ad_group_criterion_youtube_video_video_id	TEXT	Ad group criterion youtube video video id	YouTube video id as it appears on the YouTube watch page.
ad_group_effective_cpc_bid_micros	NUMERIC	Ad group effective cpc bid micros	Value will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null.
ad_group_excluded_parent_asset_field_types	TEXT	Ad group excluded parent asset field types	The asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels.
ad_group_excluded_parent_asset_set_types	TEXT	Ad group excluded parent asset set types	The asset set types that should be excluded from this ad group. Asset set links with these types will not be inherited by this ad group from the upper levels. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this ad group, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this ad group. Only LOCATION_SYNC is currently supported.
ad_group_fixed_cpm_micros	NUMERIC	Ad group fixed cpm micros	The fixed amount in micros that the advertiser pays for every thousand impressions of the ad.
ad_group_id	TEXT	Ad group id	The ID of the ad group.
ad_group_labels	TEXT	Ad group labels	The resource names of labels attached to this ad group.
ad_group_name	TEXT	Ad group name	The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
ad_group_optimized_targeting_enabled	BOOLEAN	Ad group optimized targeting enabled	True if optimized targeting is enabled. Optimized Targeting is the replacement for Audience Expansion.
ad_group_percent_cpc_bid_micros	NUMERIC	Ad group percent cpc bid micros	The percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
ad_group_primary_status	TEXT	Ad group primary status	Provides aggregated view into why an ad group is not serving or not serving optimally.
ad_group_primary_status_reasons	TEXT	Ad group primary status reasons	Provides reasons for why an ad group is not serving or not serving optimally.
ad_group_resource_name	TEXT	Ad group resource name	The resource name of the ad group. Ad group resource names have the form: customers/{customer_id}/adGroups/{ad_group_id}
ad_group_status	TEXT	Ad group status	The status of the ad group.
ad_group_target_cpa_micros	NUMERIC	Ad group target cpa micros	The target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.
ad_group_target_cpm_micros	NUMERIC	Ad group target cpm micros	Average amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.
ad_group_target_cpv_micros	NUMERIC	Ad group target cpv micros	Average amount in micros that the advertiser is willing to pay for every ad view.
ad_group_target_roas	NUMERIC	Ad group target roas	The target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.
ad_group_type	TEXT	Ad group type	The type of the ad group.
ad_hotel_ad	TEXT	Ad hotel ad	Details pertaining to a hotel ad.
ad_id	TEXT	Ad id	The ID of the ad.
ad_image_ad_image_asset_asset	TEXT	Ad image ad image asset asset	The Asset resource name of this image.
ad_image_ad_image_url	TEXT	Ad image ad image url	URL of the full size image.
ad_image_ad_mime_type	TEXT	Ad image ad mime type	The mime type of the image.
ad_image_ad_name	TEXT	Ad image ad name	The name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.
ad_image_ad_pixel_height	NUMERIC	Ad image ad pixel height	Height in pixels of the full size image.
ad_image_ad_pixel_width	NUMERIC	Ad image ad pixel width	Width in pixels of the full size image.
ad_image_ad_preview_image_url	TEXT	Ad image ad preview image url	URL of the preview size image.
ad_image_ad_preview_pixel_height	NUMERIC	Ad image ad preview pixel height	Height in pixels of the preview size image.
ad_image_ad_preview_pixel_width	NUMERIC	Ad image ad preview pixel width	Width in pixels of the preview size image.
ad_legacy_app_install_ad	TEXT	Ad legacy app install ad	Details pertaining to a legacy app install ad.
ad_legacy_responsive_display_ad_accent_color	TEXT	Ad legacy responsive display ad accent color	The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_legacy_responsive_display_ad_allow_flexible_color	BOOLEAN	Ad legacy responsive display ad allow flexible color	Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
ad_legacy_responsive_display_ad_business_name	TEXT	Ad legacy responsive display ad business name	The business name in the ad.
ad_legacy_responsive_display_ad_call_to_action_text	TEXT	Ad legacy responsive display ad call to action text	The call-to-action text for the ad.
ad_legacy_responsive_display_ad_description	TEXT	Ad legacy responsive display ad description	The description of the ad.
ad_legacy_responsive_display_ad_format_setting	TEXT	Ad legacy responsive display ad format setting	Specifies which format the ad will be served in. Default is ALL_FORMATS.
ad_legacy_responsive_display_ad_logo_image	TEXT	Ad legacy responsive display ad logo image	The MediaFile resource name of the logo image used in the ad.
ad_legacy_responsive_display_ad_long_headline	TEXT	Ad legacy responsive display ad long headline	The long version of the ad's headline.
ad_legacy_responsive_display_ad_main_color	TEXT	Ad legacy responsive display ad main color	The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_legacy_responsive_display_ad_marketing_image	TEXT	Ad legacy responsive display ad marketing image	The MediaFile resource name of the marketing image used in the ad.
ad_legacy_responsive_display_ad_price_prefix	TEXT	Ad legacy responsive display ad price prefix	Prefix before price. For example, 'as low as'.
ad_legacy_responsive_display_ad_promo_text	TEXT	Ad legacy responsive display ad promo text	Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
ad_legacy_responsive_display_ad_short_headline	TEXT	Ad legacy responsive display ad short headline	The short version of the ad's headline.
ad_legacy_responsive_display_ad_square_logo_image	TEXT	Ad legacy responsive display ad square logo image	The MediaFile resource name of the square logo image used in the ad.
ad_legacy_responsive_display_ad_square_marketing_image	TEXT	Ad legacy responsive display ad square marketing image	The MediaFile resource name of the square marketing image used in the ad.
ad_local_ad_call_to_actions	TEXT	Ad local ad call to actions	List of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. At least 1 and at most 5 call-to-actions must be specified.
ad_local_ad_descriptions	TEXT	Ad local ad descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.
ad_local_ad_headlines	TEXT	Ad local ad headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.
ad_local_ad_logo_images	TEXT	Ad local ad logo images	List of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.
ad_local_ad_logo_images_asset	TEXT	Ad local ad logo images asset	The Asset resource name of this image.
ad_local_ad_marketing_images	TEXT	Ad local ad marketing images	List of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.
ad_local_ad_marketing_images_asset	TEXT	Ad local ad marketing images asset	The Asset resource name of this image.
ad_local_ad_path1	TEXT	Ad local ad path1	First part of optional text that can be appended to the URL in the ad.
ad_local_ad_path2	TEXT	Ad local ad path2	Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
ad_local_ad_videos	TEXT	Ad local ad videos	List of YouTube video assets that may be displayed with the ad. At least 1 and at most 20 video assets must be specified.
ad_local_ad_videos_asset	TEXT	Ad local ad videos asset	The Asset resource name of this video.
ad_multi_asset_ad_marketing_images_1	IMAGE_URL	Multi Asset Ad Marketing Image 1	Image URL 1 (multi asset ad)
ad_multi_asset_ad_marketing_images_10	IMAGE_URL	Multi Asset Ad Marketing Image 10	Image URL 10 (multi asset ad)
ad_multi_asset_ad_marketing_images_11	IMAGE_URL	Multi Asset Ad Marketing Image 11	Image URL 11 (multi asset ad)
ad_multi_asset_ad_marketing_images_12	IMAGE_URL	Multi Asset Ad Marketing Image 12	Image URL 12 (multi asset ad)
ad_multi_asset_ad_marketing_images_13	IMAGE_URL	Multi Asset Ad Marketing Image 13	Image URL 13 (multi asset ad)
ad_multi_asset_ad_marketing_images_14	IMAGE_URL	Multi Asset Ad Marketing Image 14	Image URL 14 (multi asset ad)
ad_multi_asset_ad_marketing_images_15	IMAGE_URL	Multi Asset Ad Marketing Image 15	Image URL 15 (multi asset ad)
ad_multi_asset_ad_marketing_images_2	IMAGE_URL	Multi Asset Ad Marketing Image 2	Image URL 2 (multi asset ad)
ad_multi_asset_ad_marketing_images_3	IMAGE_URL	Multi Asset Ad Marketing Image 3	Image URL 3 (multi asset ad)
ad_multi_asset_ad_marketing_images_4	IMAGE_URL	Multi Asset Ad Marketing Image 4	Image URL 4 (multi asset ad)
ad_multi_asset_ad_marketing_images_5	IMAGE_URL	Multi Asset Ad Marketing Image 5	Image URL 5 (multi asset ad)
ad_multi_asset_ad_marketing_images_6	IMAGE_URL	Multi Asset Ad Marketing Image 6	Image URL 6 (multi asset ad)
ad_multi_asset_ad_marketing_images_7	IMAGE_URL	Multi Asset Ad Marketing Image 7	Image URL 7 (multi asset ad)
ad_multi_asset_ad_marketing_images_8	IMAGE_URL	Multi Asset Ad Marketing Image 8	Image URL 8 (multi asset ad)
ad_multi_asset_ad_marketing_images_9	IMAGE_URL	Multi Asset Ad Marketing Image 9	Image URL 9 (multi asset ad)
ad_name	TEXT	Ad name	The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.
ad_network_type	TEXT	Ad network type	Ad network type.
ad_network_type1	TEXT	Ad network type1	Ad network type.
ad_network_type2	TEXT	Ad network type2	Ad network type.
ad_resource_name	TEXT	Ad resource name	The resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}
ad_responsive_display_ad_accent_color	TEXT	Ad responsive display ad accent color	The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_responsive_display_ad_allow_flexible_color	BOOLEAN	Ad responsive display ad allow flexible color	Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
ad_responsive_display_ad_business_name	TEXT	Ad responsive display ad business name	The advertiser/brand name. Maximum display width is 25.
ad_responsive_display_ad_call_to_action_text	TEXT	Ad responsive display ad call to action text	The call-to-action text for the ad. Maximum display width is 30.
ad_responsive_display_ad_control_spec_enable_asset_enhancements	BOOLEAN	Ad responsive display ad control spec enable asset enhancements	Whether the advertiser has opted into the asset enhancements feature.
ad_responsive_display_ad_control_spec_enable_autogen_video	BOOLEAN	Ad responsive display ad control spec enable autogen video	Whether the advertiser has opted into auto-gen video feature.
ad_responsive_display_ad_descriptions	TEXT	Ad responsive display ad descriptions	Descriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.
ad_responsive_display_ad_format_setting	TEXT	Ad responsive display ad format setting	Specifies which format the ad will be served in. Default is ALL_FORMATS.
ad_responsive_display_ad_headlines	TEXT	Ad responsive display ad headlines	Short format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.
ad_responsive_display_ad_logo_images	TEXT	Ad responsive display ad logo images	Logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.
ad_responsive_display_ad_logo_images_asset	TEXT	Ad responsive display ad logo images asset	The Asset resource name of this image.
ad_responsive_display_ad_long_headline	TEXT	Ad responsive display ad long headline	A required long format headline. The maximum length is 90 characters.
ad_responsive_display_ad_main_color	TEXT	Ad responsive display ad main color	The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_responsive_display_ad_marketing_images	TEXT	Ad responsive display ad marketing images	Marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.
ad_responsive_display_ad_marketing_images_1	IMAGE_URL	Responsive Display Ad Marketing Image 1	Image URL 1 (responsive display)
ad_responsive_display_ad_marketing_images_10	IMAGE_URL	Responsive Display Ad Marketing Image 10	Image URL 10 (responsive display)
ad_responsive_display_ad_marketing_images_11	IMAGE_URL	Responsive Display Ad Marketing Image 11	Image URL 11 (responsive display)
ad_responsive_display_ad_marketing_images_12	IMAGE_URL	Responsive Display Ad Marketing Image 12	Image URL 12 (responsive display)
ad_responsive_display_ad_marketing_images_13	IMAGE_URL	Responsive Display Ad Marketing Image 13	Image URL 13 (responsive display)
ad_responsive_display_ad_marketing_images_14	IMAGE_URL	Responsive Display Ad Marketing Image 14	Image URL 14 (responsive display)
ad_responsive_display_ad_marketing_images_15	IMAGE_URL	Responsive Display Ad Marketing Image 15	Image URL 15 (responsive display)
ad_responsive_display_ad_marketing_images_2	IMAGE_URL	Responsive Display Ad Marketing Image 2	Image URL 2 (responsive display)
ad_responsive_display_ad_marketing_images_3	IMAGE_URL	Responsive Display Ad Marketing Image 3	Image URL 3 (responsive display)
ad_responsive_display_ad_marketing_images_4	IMAGE_URL	Responsive Display Ad Marketing Image 4	Image URL 4 (responsive display)
ad_responsive_display_ad_marketing_images_5	IMAGE_URL	Responsive Display Ad Marketing Image 5	Image URL 5 (responsive display)
ad_responsive_display_ad_marketing_images_6	IMAGE_URL	Responsive Display Ad Marketing Image 6	Image URL 6 (responsive display)
ad_responsive_display_ad_marketing_images_7	IMAGE_URL	Responsive Display Ad Marketing Image 7	Image URL 7 (responsive display)
ad_responsive_display_ad_marketing_images_8	IMAGE_URL	Responsive Display Ad Marketing Image 8	Image URL 8 (responsive display)
ad_responsive_display_ad_marketing_images_9	IMAGE_URL	Responsive Display Ad Marketing Image 9	Image URL 9 (responsive display)
ad_responsive_display_ad_marketing_images_asset	TEXT	Ad responsive display ad marketing images asset	The Asset resource name of this image.
ad_responsive_display_ad_price_prefix	TEXT	Ad responsive display ad price prefix	Prefix before price. For example, 'as low as'.
ad_responsive_display_ad_promo_text	TEXT	Ad responsive display ad promo text	Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
ad_responsive_display_ad_square_logo_images	TEXT	Ad responsive display ad square logo images	Square logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with logo_images, the maximum is 5.
ad_responsive_display_ad_square_logo_images_asset	TEXT	Ad responsive display ad square logo images asset	The Asset resource name of this image.
ad_responsive_display_ad_square_marketing_images	TEXT	Ad responsive display ad square marketing images	Square marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.
ad_responsive_display_ad_square_marketing_images_asset	TEXT	Ad responsive display ad square marketing images asset	The Asset resource name of this image.
ad_responsive_display_ad_youtube_videos	TEXT	Ad responsive display ad youtube videos	Optional YouTube videos for the ad. A maximum of 5 videos can be specified.
ad_responsive_display_ad_youtube_videos_asset	TEXT	Ad responsive display ad youtube videos asset	The Asset resource name of this video.
ad_responsive_search_ad_descriptions	TEXT	Ad responsive search ad descriptions	List of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_responsive_search_ad_descriptions_1_text	TEXT	Ad responsive search ad description 1	Ad responsive search ad description 1
ad_responsive_search_ad_descriptions_2_text	TEXT	Ad responsive search ad description 2	Ad responsive search ad description 2
ad_responsive_search_ad_descriptions_3_text	TEXT	Ad responsive search ad description 3	Ad responsive search ad description 3
ad_responsive_search_ad_descriptions_4_text	TEXT	Ad responsive search ad description 4	Ad responsive search ad description 4
ad_responsive_search_ad_descriptions_5_text	TEXT	Ad responsive search ad description 5	Ad responsive search ad description 5
ad_responsive_search_ad_headlines	TEXT	Ad responsive search ad headlines	List of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_responsive_search_ad_headlines_11_text	TEXT	Ad responsive search ad headline 11	Ad responsive search ad headline 11
ad_responsive_search_ad_headlines_12_text	TEXT	Ad responsive search ad headline 12	Ad responsive search ad headline 12
ad_responsive_search_ad_headlines_13_text	TEXT	Ad responsive search ad headline 13	Ad responsive search ad headline 13
ad_responsive_search_ad_headlines_14_text	TEXT	Ad responsive search ad headline 14	Ad responsive search ad headline 14
ad_responsive_search_ad_headlines_15_text	TEXT	Ad responsive search ad headline 15	Ad responsive search ad headline 15
ad_responsive_search_ad_headlines_1_text	TEXT	Ad responsive search ad headline 1	Ad responsive search ad headline 1
ad_responsive_search_ad_headlines_2_text	TEXT	Ad responsive search ad headline 2	Ad responsive search ad headline 2
ad_responsive_search_ad_headlines_3_text	TEXT	Ad responsive search ad headline 3	Ad responsive search ad headline 3
ad_responsive_search_ad_headlines_4_text	TEXT	Ad responsive search ad headline 4	Ad responsive search ad headline 4
ad_responsive_search_ad_headlines_5_text	TEXT	Ad responsive search ad headline 5	Ad responsive search ad headline 5
ad_responsive_search_ad_headlines_6_text	TEXT	Ad responsive search ad headline 6	Ad responsive search ad headline 6
ad_responsive_search_ad_headlines_7_text	TEXT	Ad responsive search ad headline 7	Ad responsive search ad headline 7
ad_responsive_search_ad_headlines_8_text	TEXT	Ad responsive search ad headline 8	Ad responsive search ad headline 8
ad_responsive_search_ad_headlines_9_text	TEXT	Ad responsive search ad headline 9	Ad responsive search ad headline 9
ad_responsive_search_ad_path1	TEXT	Ad responsive search ad path1	First part of text that can be appended to the URL in the ad.
ad_responsive_search_ad_path2	TEXT	Ad responsive search ad path2	Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
ad_rotation_mode	TEXT	Ad rotation mode	The ad rotation mode of the ad group.
ad_schedule_day_of_week	TEXT	Ad schedule day of week	Day of the week the schedule applies to. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_schedule_end_hour	NUMERIC	Ad schedule end hour	Ending hour in 24 hour time; 24 signifies end of the day. This field must be between 0 and 24, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_schedule_end_minute	TEXT	Ad schedule end minute	Minutes after the end hour at which this schedule ends. The schedule is exclusive of the end minute. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_schedule_start_hour	NUMERIC	Ad schedule start hour	Starting hour in 24 hour time. This field must be between 0 and 23, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_schedule_start_minute	TEXT	Ad schedule start minute	Minutes after the start hour at which this schedule starts. This field is required for CREATE operations and is prohibited on UPDATE operations.
ad_serving_optimization_status	TEXT	Ad serving optimization status	The ad serving optimization status of the campaign.
ad_shopping_comparison_listing_ad_headline	TEXT	Ad shopping comparison listing ad headline	Headline of the ad. This field is required. Allowed length is between 25 and 45 characters.
ad_shopping_product_ad	TEXT	Ad shopping product ad	Details pertaining to a Shopping product ad.
ad_shopping_smart_ad	TEXT	Ad shopping smart ad	Details pertaining to a Smart Shopping ad.
ad_smart_campaign_ad_descriptions	TEXT	Ad smart campaign ad descriptions	List of text assets, each of which corresponds to a description when the ad serves. This list consists of a minimum of 2 and up to 4 text assets.
ad_smart_campaign_ad_headlines	TEXT	Ad smart campaign ad headlines	List of text assets, each of which corresponds to a headline when the ad serves. This list consists of a minimum of 3 and up to 15 text assets.
ad_strength	TEXT	Ad strength	Overall ad strength for this ad group ad.
ad_system_managed_resource_source	TEXT	Ad system managed resource source	If this ad is system managed, then this field will indicate the source. This field is read-only.
ad_text_ad_description1	TEXT	Ad text ad description1	The first line of the ad's description.
ad_text_ad_description2	TEXT	Ad text ad description2	The second line of the ad's description.
ad_text_ad_headline	TEXT	Ad text ad headline	The headline of the ad.
ad_tracking_url_template	TEXT	Ad tracking url template	The URL template for constructing a tracking URL.
ad_travel_ad	TEXT	Ad travel ad	Details pertaining to a travel ad.
ad_type	TEXT	Ad type	The type of ad.
ad_url_collections	TEXT	Ad url collections	Additional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.
ad_url_custom_parameters	TEXT	Ad url custom parameters	The list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, use url custom parameter operations.
ad_video_ad_bumper_action_button_label	TEXT	Ad video ad bumper action button label	Label on the "Call To Action" button taking the user to the video ad's final URL.
ad_video_ad_bumper_action_headline	TEXT	Ad video ad bumper action headline	Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.
ad_video_ad_bumper_companion_banner_asset	TEXT	Ad video ad bumper companion banner asset	The Asset resource name of this image.
ad_video_ad_in_feed_description1	TEXT	Ad video ad in feed description1	First text line for the ad.
ad_video_ad_in_feed_description2	TEXT	Ad video ad in feed description2	Second text line for the ad.
ad_video_ad_in_feed_headline	TEXT	Ad video ad in feed headline	The headline of the ad.
ad_video_ad_in_feed_thumbnail	TEXT	Ad video ad in feed thumbnail	Video thumbnail image to use.
ad_video_ad_in_stream_action_button_label	TEXT	Ad video ad in stream action button label	Label on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.
ad_video_ad_in_stream_action_headline	TEXT	Ad video ad in stream action headline	Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.
ad_video_ad_in_stream_companion_banner_asset	TEXT	Ad video ad in stream companion banner asset	The Asset resource name of this image.
ad_video_ad_non_skippable_action_button_label	TEXT	Ad video ad non skippable action button label	Label on the "Call To Action" button taking the user to the video ad's final URL.
ad_video_ad_non_skippable_action_headline	TEXT	Ad video ad non skippable action headline	Additional text displayed with the "Call To Action" button to give context and encourage clicking on the button.
ad_video_ad_non_skippable_companion_banner_asset	TEXT	Ad video ad non skippable companion banner asset	The Asset resource name of this image.
ad_video_ad_out_stream_description	TEXT	Ad video ad out stream description	The description line.
ad_video_ad_out_stream_headline	TEXT	Ad video ad out stream headline	The headline of the ad.
ad_video_ad_video_asset	TEXT	Ad video ad video asset	The Asset resource name of this video.
ad_video_responsive_ad_breadcrumb1	TEXT	Ad video responsive ad breadcrumb1	First part of text that appears in the ad with the displayed URL.
ad_video_responsive_ad_breadcrumb2	TEXT	Ad video responsive ad breadcrumb2	Second part of text that appears in the ad with the displayed URL.
ad_video_responsive_ad_call_to_actions	TEXT	Ad video responsive ad call to actions	List of text assets used for the button, for example, the "Call To Action" button. Currently, only a single value for the button is supported.
ad_video_responsive_ad_companion_banners	TEXT	Ad video responsive ad companion banners	List of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.
ad_video_responsive_ad_companion_banners_asset	TEXT	Ad video responsive ad companion banners asset	The Asset resource name of this image.
ad_video_responsive_ad_descriptions	TEXT	Ad video responsive ad descriptions	List of text assets used for the description. Currently, only a single value for the description is supported.
ad_video_responsive_ad_headlines	TEXT	Ad video responsive ad headlines	List of text assets used for the short headline. Currently, only a single value for the short headline is supported.
ad_video_responsive_ad_long_headlines	TEXT	Ad video responsive ad long headlines	List of text assets used for the long headline. Currently, only a single value for the long headline is supported.
ad_video_responsive_ad_videos	TEXT	Ad video responsive ad videos	List of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.
ad_video_responsive_ad_videos_asset	TEXT	Ad video responsive ad videos asset	The Asset resource name of this video.
adnetwork_conversions	NUMERIC	Adnetwork conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
adnetwork_revenue	NUMERIC	Adnetwork revenue	The value of all conversions.
advertising_channel_sub_type	TEXT	Advertising channel sub type	Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
advertising_channel_type	TEXT	Advertising channel type	The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
age_range_type	TEXT	Age range type	Type of the age range.
age_range_view_resource_name	TEXT	Age range view resource name	The resource name of the age range view. Age range view resource names have the form: customers/{customer_id}/ageRangeViews/{ad_group_id}~{criterion_id}
aggregator_id	NUMERIC	Aggregator id	Aggregator ID of the product.
aligned_bidding_strategy_id	NUMERIC	Aligned bidding strategy id	ID of the portfolio bidding strategy that this shared campaign budget is aligned with. When a bidding strategy and a campaign budget are aligned, they are attached to the same set of campaigns. After a campaign budget is aligned with a bidding strategy, campaigns that are added to the campaign budget must also use the aligned bidding strategy.
aligned_campaign_budget_id	NUMERIC	Aligned campaign budget id	ID of the campaign budget that this portfolio bidding strategy is aligned with. When a portfolio and a campaign budget are aligned, that means that they are attached to the same set of campaigns. After a bidding strategy is aligned with a campaign budget, campaigns that are added to the bidding strategy must also use the aligned campaign budget.
all_conversion_rate	PERCENT	All conversion rate	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
all_conversion_value	NUMERIC	All conversion value	The value of all conversions.
all_conversions	NUMERIC	All conversions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
all_conversions_by_conversion_date	NUMERIC	All conversions by conversion date	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
all_conversions_from_click_to_call	NUMERIC	All conversions from click to call	The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.
all_conversions_from_directions	NUMERIC	All conversions from directions	The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only.
all_conversions_from_interactions_rate	PERCENT	All conversions from interactions rate	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
all_conversions_from_interactions_value_per_interaction	NUMERIC	All conversions from interactions value per interaction	The value of all conversions from interactions divided by the total number of interactions.
all_conversions_from_location_asset_click_to_call	NUMERIC	All conversions from location asset click to call	Number of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
all_conversions_from_location_asset_directions	NUMERIC	All conversions from location asset directions	Number of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
all_conversions_from_location_asset_menu	NUMERIC	All conversions from location asset menu	Number of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
all_conversions_from_location_asset_order	NUMERIC	All conversions from location asset order	Number of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
all_conversions_from_location_asset_other_engagement	NUMERIC	All conversions from location asset other engagement	Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
all_conversions_from_location_asset_store_visits	NUMERIC	All conversions from location asset store visits	Estimated number of visits to the store after a chargeable ad event (click or impression). This measure is coming from Asset based location.
all_conversions_from_location_asset_website	NUMERIC	All conversions from location asset website	Number of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
all_conversions_from_menu	NUMERIC	All conversions from menu	The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.
all_conversions_from_order	NUMERIC	All conversions from order	The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.
all_conversions_from_other_engagement	NUMERIC	All conversions from other engagement	The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.
all_conversions_from_store_visit	NUMERIC	All conversions from store visit	Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only.
all_conversions_from_store_website	NUMERIC	All conversions from store website	The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.
all_conversions_value	NUMERIC	All conversions value	The value of all conversions.
all_conversions_value_by_conversion_date	NUMERIC	All conversions value by conversion date	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
all_conversions_value_per_cost	NUMERIC	All conversions value per cost	The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
all_new_customer_lifetime_value	NUMERIC	All new customer lifetime value	All of new customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for both biddable and non-biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "all_conversions_value". See https://support.google.com/google-ads/answer/12080169 for more details.
amount	NUMERIC	Amount	The amount of the budget for the selected date range, in the local currency for the account.
amount_micros	NUMERIC	Amount micros	The amount of the budget for the selected date range, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.
app_campaign_setting_app_id	TEXT	App campaign setting app id	A string that uniquely identifies a mobile application.
app_campaign_setting_app_store	TEXT	App campaign setting app store	The application store that distributes this specific app.
app_campaign_setting_bidding_strategy_goal_type	TEXT	App campaign setting bidding strategy goal type	Represents the goal which the bidding strategy of this app campaign should optimize towards.
app_payment_model_type	TEXT	App payment model type	Type of the app payment model.
approval_status	TEXT	Approval status	Approval status of the criterion.
asset	TEXT	Asset ID	The asset which is linked to the ad group ad.
asset_automation_settings	TEXT	Asset automation settings	Contains the opt-in/out status of each AssetAutomationType. See documentation of each asset automation type enum for default opt in/out behavior.
asset_book_on_google_asset	TEXT	Asset book on google asset	A book on google asset.
asset_call_asset_ad_schedule_targets	TEXT	Asset call asset ad schedule targets	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
asset_call_asset_call_conversion_action	TEXT	Asset call asset call conversion action	The conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.
asset_call_asset_call_conversion_reporting_state	TEXT	Asset call asset call conversion reporting state	Indicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion.
asset_call_asset_country_code	TEXT	Asset call asset country code	Required. Two-letter country code of the phone number. Examples: 'US', 'us'.
asset_call_asset_phone_number	TEXT	Asset call asset phone number	Required. The advertiser's raw phone number. Examples: '1234567890', '(123)456-7890'
asset_call_to_action_asset_call_to_action	TEXT	Asset call to action asset call to action	Call to action.
asset_callout_asset_ad_schedule_targets	TEXT	Asset callout asset ad schedule targets	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
asset_callout_asset_callout_text	TEXT	Asset callout asset callout text	Required. The callout text. The length of this string should be between 1 and 25, inclusive.
asset_callout_asset_end_date	DATE	Asset callout asset end date	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
asset_callout_asset_start_date	DATE	Asset callout asset start date	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
asset_demand_gen_carousel_card_asset_call_to_action_text	TEXT	Asset demand gen carousel card asset call to action text	Call to action text.
asset_demand_gen_carousel_card_asset_headline	TEXT	Asset demand gen carousel card asset headline	Required. Headline of the carousel card.
asset_demand_gen_carousel_card_asset_marketing_image_asset	TEXT	Asset demand gen carousel card asset marketing image asset	Asset resource name of the associated 1.91:1 marketing image. This and/or square marketing image asset is required.
asset_demand_gen_carousel_card_asset_portrait_marketing_image_asset	TEXT	Asset demand gen carousel card asset portrait marketing image asset	Asset resource name of the associated 4:5 portrait marketing image.
asset_demand_gen_carousel_card_asset_square_marketing_image_asset	TEXT	Asset demand gen carousel card asset square marketing image asset	Asset resource name of the associated square marketing image. This and/or a marketing image asset is required.
asset_dynamic_custom_asset_android_app_link	TEXT	Asset dynamic custom asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
asset_dynamic_custom_asset_contextual_keywords	TEXT	Asset dynamic custom asset contextual keywords	Contextual keywords, for example, Sedans, 4 door sedans.
asset_dynamic_custom_asset_formatted_price	TEXT	Asset dynamic custom asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $20,000.00.
asset_dynamic_custom_asset_formatted_sale_price	TEXT	Asset dynamic custom asset formatted sale price	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $15,000.00.
asset_dynamic_custom_asset_id	TEXT	Asset dynamic custom asset id	Required. ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag, for example, sedan. Required.
asset_dynamic_custom_asset_id2	TEXT	Asset dynamic custom asset id2	ID2 which can be any sequence of letters and digits, for example, red. ID sequence (ID + ID2) must be unique.
asset_dynamic_custom_asset_image_url	TEXT	Asset dynamic custom asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
asset_dynamic_custom_asset_ios_app_link	TEXT	Asset dynamic custom asset ios app link	iOS deep link, for example, exampleApp://content/page.
asset_dynamic_custom_asset_ios_app_store_id	NUMERIC	Asset dynamic custom asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
asset_dynamic_custom_asset_item_address	TEXT	Asset dynamic custom asset item address	Item address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
asset_dynamic_custom_asset_item_category	TEXT	Asset dynamic custom asset item category	Item category, for example, Sedans.
asset_dynamic_custom_asset_item_description	TEXT	Asset dynamic custom asset item description	Item description, for example, Best selling mid-size car.
asset_dynamic_custom_asset_item_subtitle	TEXT	Asset dynamic custom asset item subtitle	Item subtitle, for example, At your Mountain View dealership.
asset_dynamic_custom_asset_item_title	TEXT	Asset dynamic custom asset item title	Required. Item title, for example, Mid-size sedan. Required.
asset_dynamic_custom_asset_price	TEXT	Asset dynamic custom asset price	Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 20,000.00 USD.
asset_dynamic_custom_asset_sale_price	TEXT	Asset dynamic custom asset sale price	Sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 15,000.00 USD. Must be less than the 'price' field.
asset_dynamic_custom_asset_similar_ids	TEXT	Asset dynamic custom asset similar ids	Similar IDs.
asset_dynamic_education_asset_address	TEXT	Asset dynamic education asset address	School address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
asset_dynamic_education_asset_android_app_link	TEXT	Asset dynamic education asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
asset_dynamic_education_asset_contextual_keywords	TEXT	Asset dynamic education asset contextual keywords	Contextual keywords, for example, Nursing certification, Health, Mountain View.
asset_dynamic_education_asset_image_url	TEXT	Asset dynamic education asset image url	Image url, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
asset_dynamic_education_asset_ios_app_link	TEXT	Asset dynamic education asset ios app link	iOS deep link, for example, exampleApp://content/page.
asset_dynamic_education_asset_ios_app_store_id	NUMERIC	Asset dynamic education asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
asset_dynamic_education_asset_location_id	TEXT	Asset dynamic education asset location id	Location ID which can be any sequence of letters and digits and must be unique.
asset_dynamic_education_asset_program_description	TEXT	Asset dynamic education asset program description	Program description, for example, Nursing Certification.
asset_dynamic_education_asset_program_id	TEXT	Asset dynamic education asset program id	Required. Program ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
asset_dynamic_education_asset_program_name	TEXT	Asset dynamic education asset program name	Required. Program name, for example, Nursing. Required.
asset_dynamic_education_asset_school_name	TEXT	Asset dynamic education asset school name	School name, for example, Mountain View School of Nursing.
asset_dynamic_education_asset_similar_program_ids	TEXT	Asset dynamic education asset similar program ids	Similar program IDs.
asset_dynamic_education_asset_subject	TEXT	Asset dynamic education asset subject	Subject of study, for example, Health.
asset_dynamic_education_asset_thumbnail_image_url	TEXT	Asset dynamic education asset thumbnail image url	Thumbnail image url, for example, http://www.example.com/thumbnail.png. The thumbnail image will not be uploaded as image asset.
asset_dynamic_flights_asset_android_app_link	TEXT	Asset dynamic flights asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
asset_dynamic_flights_asset_custom_mapping	TEXT	Asset dynamic flights asset custom mapping	A custom field which can be multiple key to values mapping separated by delimiters (",", "\|" and ":"), in the forms of ": , , ... , \| : , ... , \| ... \| : , ... ," for example, wifi: most \| aircraft: 320, 77W \| flights: 42 \| legroom: 32".
asset_dynamic_flights_asset_destination_id	TEXT	Asset dynamic flights asset destination id	Required. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
asset_dynamic_flights_asset_destination_name	TEXT	Asset dynamic flights asset destination name	Destination name, for example, Paris.
asset_dynamic_flights_asset_flight_description	TEXT	Asset dynamic flights asset flight description	Required. Flight description, for example, Book your ticket. Required.
asset_dynamic_flights_asset_flight_price	TEXT	Asset dynamic flights asset flight price	Flight price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.
asset_dynamic_flights_asset_flight_sale_price	TEXT	Asset dynamic flights asset flight sale price	Flight sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'flight_price' field.
asset_dynamic_flights_asset_formatted_price	TEXT	Asset dynamic flights asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.
asset_dynamic_flights_asset_formatted_sale_price	TEXT	Asset dynamic flights asset formatted sale price	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.
asset_dynamic_flights_asset_image_url	TEXT	Asset dynamic flights asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
asset_dynamic_flights_asset_ios_app_link	TEXT	Asset dynamic flights asset ios app link	iOS deep link, for example, exampleApp://content/page.
asset_dynamic_flights_asset_ios_app_store_id	NUMERIC	Asset dynamic flights asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
asset_dynamic_flights_asset_origin_id	TEXT	Asset dynamic flights asset origin id	Origin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique.
asset_dynamic_flights_asset_origin_name	TEXT	Asset dynamic flights asset origin name	Origin name, for example, London.
asset_dynamic_flights_asset_similar_destination_ids	TEXT	Asset dynamic flights asset similar destination ids	Similar destination IDs, for example, PAR,LON.
asset_dynamic_hotels_and_rentals_asset_address	TEXT	Asset dynamic hotels and rentals asset address	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
asset_dynamic_hotels_and_rentals_asset_android_app_link	TEXT	Asset dynamic hotels and rentals asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
asset_dynamic_hotels_and_rentals_asset_category	TEXT	Asset dynamic hotels and rentals asset category	Category, for example, Hotel suite.
asset_dynamic_hotels_and_rentals_asset_contextual_keywords	TEXT	Asset dynamic hotels and rentals asset contextual keywords	Contextual keywords, for example, Mountain View "Hotels", South Bay hotels.
asset_dynamic_hotels_and_rentals_asset_description	TEXT	Asset dynamic hotels and rentals asset description	Description, for example, Close to SJC Airport.
asset_dynamic_hotels_and_rentals_asset_destination_name	TEXT	Asset dynamic hotels and rentals asset destination name	Destination name, for example, Downtown Mountain View.
asset_dynamic_hotels_and_rentals_asset_formatted_price	TEXT	Asset dynamic hotels and rentals asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.
asset_dynamic_hotels_and_rentals_asset_formatted_sale_price	TEXT	Asset dynamic hotels and rentals asset formatted sale price	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.
asset_dynamic_hotels_and_rentals_asset_image_url	TEXT	Asset dynamic hotels and rentals asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
asset_dynamic_hotels_and_rentals_asset_ios_app_link	TEXT	Asset dynamic hotels and rentals asset ios app link	iOS deep link, for example, exampleApp://content/page.
asset_dynamic_hotels_and_rentals_asset_ios_app_store_id	NUMERIC	Asset dynamic hotels and rentals asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
asset_dynamic_hotels_and_rentals_asset_price	TEXT	Asset dynamic hotels and rentals asset price	Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.
asset_dynamic_hotels_and_rentals_asset_property_id	TEXT	Asset dynamic hotels and rentals asset property id	Required. Property ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
asset_dynamic_hotels_and_rentals_asset_property_name	TEXT	Asset dynamic hotels and rentals asset property name	Required. Property name, for example, Mountain View Hotel. Required.
asset_dynamic_hotels_and_rentals_asset_sale_price	TEXT	Asset dynamic hotels and rentals asset sale price	ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.
asset_dynamic_hotels_and_rentals_asset_similar_property_ids	TEXT	Asset dynamic hotels and rentals asset similar property ids	Similar property IDs.
asset_dynamic_hotels_and_rentals_asset_star_rating	NUMERIC	Asset dynamic hotels and rentals asset star rating	Star rating. Must be a number between 1 to 5, inclusive.
asset_dynamic_jobs_asset_address	TEXT	Asset dynamic jobs asset address	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.
asset_dynamic_jobs_asset_android_app_link	TEXT	Asset dynamic jobs asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
asset_dynamic_jobs_asset_contextual_keywords	TEXT	Asset dynamic jobs asset contextual keywords	Contextual keywords, for example, Software engineering job.
asset_dynamic_jobs_asset_description	TEXT	Asset dynamic jobs asset description	Description, for example, Apply your technical skills.
asset_dynamic_jobs_asset_image_url	TEXT	Asset dynamic jobs asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
asset_dynamic_jobs_asset_ios_app_link	TEXT	Asset dynamic jobs asset ios app link	iOS deep link, for example, exampleApp://content/page.
asset_dynamic_jobs_asset_ios_app_store_id	NUMERIC	Asset dynamic jobs asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
asset_dynamic_jobs_asset_job_category	TEXT	Asset dynamic jobs asset job category	Job category, for example, Technical.
asset_dynamic_jobs_asset_job_id	TEXT	Asset dynamic jobs asset job id	Required. Job ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
asset_dynamic_jobs_asset_job_subtitle	TEXT	Asset dynamic jobs asset job subtitle	Job subtitle, for example, Level II.
asset_dynamic_jobs_asset_job_title	TEXT	Asset dynamic jobs asset job title	Required. Job title, for example, Software engineer. Required.
asset_dynamic_jobs_asset_location_id	TEXT	Asset dynamic jobs asset location id	Location ID which can be any sequence of letters and digits. The ID sequence (job ID + location ID) must be unique.
asset_dynamic_jobs_asset_salary	TEXT	Asset dynamic jobs asset salary	Salary, for example, $100,000.
asset_dynamic_jobs_asset_similar_job_ids	TEXT	Asset dynamic jobs asset similar job ids	Similar job IDs, for example, 1275.
asset_dynamic_local_asset_address	TEXT	Asset dynamic local asset address	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.
asset_dynamic_local_asset_android_app_link	TEXT	Asset dynamic local asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
asset_dynamic_local_asset_category	TEXT	Asset dynamic local asset category	Category, for example, Food.
asset_dynamic_local_asset_contextual_keywords	TEXT	Asset dynamic local asset contextual keywords	Contextual keywords, for example, Save groceries coupons.
asset_dynamic_local_asset_deal_id	TEXT	Asset dynamic local asset deal id	Required. Deal ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
asset_dynamic_local_asset_deal_name	TEXT	Asset dynamic local asset deal name	Required. Deal name, for example, 50% off at Mountain View Grocers. Required.
asset_dynamic_local_asset_description	TEXT	Asset dynamic local asset description	Description, for example, Save on your weekly bill.
asset_dynamic_local_asset_formatted_price	TEXT	Asset dynamic local asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.
asset_dynamic_local_asset_formatted_sale_price	TEXT	Asset dynamic local asset formatted sale price	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.
asset_dynamic_local_asset_image_url	TEXT	Asset dynamic local asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
asset_dynamic_local_asset_ios_app_link	TEXT	Asset dynamic local asset ios app link	iOS deep link, for example, exampleApp://content/page.
asset_dynamic_local_asset_ios_app_store_id	NUMERIC	Asset dynamic local asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
asset_dynamic_local_asset_price	TEXT	Asset dynamic local asset price	Price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.
asset_dynamic_local_asset_sale_price	TEXT	Asset dynamic local asset sale price	Sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.
asset_dynamic_local_asset_similar_deal_ids	TEXT	Asset dynamic local asset similar deal ids	Similar deal IDs, for example, 1275.
asset_dynamic_local_asset_subtitle	TEXT	Asset dynamic local asset subtitle	Subtitle, for example, Groceries.
asset_dynamic_real_estate_asset_address	TEXT	Asset dynamic real estate asset address	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
asset_dynamic_real_estate_asset_android_app_link	TEXT	Asset dynamic real estate asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
asset_dynamic_real_estate_asset_city_name	CITY	Asset dynamic real estate asset city name	City name, for example, Mountain View, California.
asset_dynamic_real_estate_asset_contextual_keywords	TEXT	Asset dynamic real estate asset contextual keywords	Contextual keywords, for example, For sale; Houses for sale.
asset_dynamic_real_estate_asset_description	TEXT	Asset dynamic real estate asset description	Description, for example, 3 beds, 2 baths, 1568 sq. ft.
asset_dynamic_real_estate_asset_formatted_price	TEXT	Asset dynamic real estate asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $200,000.00.
asset_dynamic_real_estate_asset_image_url	TEXT	Asset dynamic real estate asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
asset_dynamic_real_estate_asset_ios_app_link	TEXT	Asset dynamic real estate asset ios app link	iOS deep link, for example, exampleApp://content/page.
asset_dynamic_real_estate_asset_ios_app_store_id	NUMERIC	Asset dynamic real estate asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
asset_dynamic_real_estate_asset_listing_id	TEXT	Asset dynamic real estate asset listing id	Required. Listing ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
asset_dynamic_real_estate_asset_listing_name	TEXT	Asset dynamic real estate asset listing name	Required. Listing name, for example, Boulevard Bungalow. Required.
asset_dynamic_real_estate_asset_listing_type	TEXT	Asset dynamic real estate asset listing type	Listing type, for example, For sale.
asset_dynamic_real_estate_asset_price	TEXT	Asset dynamic real estate asset price	Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 200,000.00 USD.
asset_dynamic_real_estate_asset_property_type	TEXT	Asset dynamic real estate asset property type	Property type, for example, House.
asset_dynamic_real_estate_asset_similar_listing_ids	TEXT	Asset dynamic real estate asset similar listing ids	Similar listing IDs.
asset_dynamic_travel_asset_android_app_link	TEXT	Asset dynamic travel asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
asset_dynamic_travel_asset_category	TEXT	Asset dynamic travel asset category	Category, for example, Express.
asset_dynamic_travel_asset_contextual_keywords	TEXT	Asset dynamic travel asset contextual keywords	Contextual keywords, for example, Paris trains.
asset_dynamic_travel_asset_destination_address	TEXT	Asset dynamic travel asset destination address	Destination address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.
asset_dynamic_travel_asset_destination_id	TEXT	Asset dynamic travel asset destination id	Required. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
asset_dynamic_travel_asset_destination_name	TEXT	Asset dynamic travel asset destination name	Destination name, for example, Paris.
asset_dynamic_travel_asset_formatted_price	TEXT	Asset dynamic travel asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.
asset_dynamic_travel_asset_formatted_sale_price	TEXT	Asset dynamic travel asset formatted sale price	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.
asset_dynamic_travel_asset_image_url	TEXT	Asset dynamic travel asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
asset_dynamic_travel_asset_ios_app_link	TEXT	Asset dynamic travel asset ios app link	iOS deep link, for example, exampleApp://content/page.
asset_dynamic_travel_asset_ios_app_store_id	NUMERIC	Asset dynamic travel asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
asset_dynamic_travel_asset_origin_id	TEXT	Asset dynamic travel asset origin id	Origin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique.
asset_dynamic_travel_asset_origin_name	TEXT	Asset dynamic travel asset origin name	Origin name, for example, London.
asset_dynamic_travel_asset_price	TEXT	Asset dynamic travel asset price	Price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.
asset_dynamic_travel_asset_sale_price	TEXT	Asset dynamic travel asset sale price	Sale price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.
asset_dynamic_travel_asset_similar_destination_ids	TEXT	Asset dynamic travel asset similar destination ids	Similar destination IDs, for example, NYC.
asset_dynamic_travel_asset_title	TEXT	Asset dynamic travel asset title	Required. Title, for example, Book your train ticket. Required.
asset_field_type_policy_summaries	TEXT	Asset field type policy summaries	Policy information for the asset for each FieldType.
asset_final_mobile_urls	TEXT	Asset final mobile urls	A list of possible final mobile URLs after all cross domain redirects.
asset_final_url_suffix	TEXT	Asset final url suffix	URL template for appending params to landing page URLs served with parallel tracking.
asset_final_urls	TEXT	Asset final urls	A list of possible final URLs after all cross domain redirects.
asset_group	TEXT	Asset group	The asset group that this audience is scoped under. Must be set if and only if scope is ASSET_GROUP. Immutable after creation. If an audience with ASSET_GROUP scope is upgraded to CUSTOMER scope, this field will automatically be cleared.
asset_group_ad_strength	TEXT	Asset group ad strength	Overall ad strength of this asset group.
asset_group_campaign	TEXT	Asset group campaign	The campaign with which this asset group is associated. The asset which is linked to the asset group.
asset_group_final_mobile_urls	TEXT	Asset group final mobile urls	A list of final mobile URLs after all cross domain redirects. In performance max, by default, the urls are eligible for expansion unless opted out.
asset_group_final_urls	TEXT	Asset group final urls	A list of final URLs after all cross domain redirects. In performance max, by default, the urls are eligible for expansion unless opted out.
asset_group_id	TEXT	Asset group id	The ID of the asset group.
asset_group_name	TEXT	Asset group name	Required. Name of the asset group. Required. It must have a minimum length of 1 and maximum length of 128. It must be unique under a campaign.
asset_group_path1	TEXT	Asset group path1	First part of text that may appear appended to the url displayed in the ad.
asset_group_path2	TEXT	Asset group path2	Second part of text that may appear appended to the url displayed in the ad. This field can only be set when path1 is set.
asset_group_primary_status	TEXT	Asset group primary status	The primary status of the asset group. Provides insights into why an asset group is not serving or not serving optimally.
asset_group_primary_status_reasons	TEXT	Asset group primary status reasons	Provides reasons into why an asset group is not serving or not serving optimally. It will be empty when the asset group is serving without issues.
asset_group_resource_name	TEXT	Asset group resource name	The resource name of the asset group. Asset group resource names have the form: customers/{customer_id}/assetGroups/{asset_group_id}
asset_group_status	TEXT	Asset group status	The status of the asset group.
asset_hotel_callout_asset_language_code	TEXT	Asset hotel callout asset language code	Required. The language of the hotel callout. Represented as BCP 47 language tag.
asset_hotel_callout_asset_text	TEXT	Asset hotel callout asset text	Required. The text of the hotel callout asset. The length of this string should be between 1 and 25, inclusive.
asset_hotel_property_asset_hotel_address	TEXT	Asset hotel property asset hotel address	Address of the hotel. Read-only.
asset_hotel_property_asset_hotel_name	TEXT	Asset hotel property asset hotel name	Name of the hotel. Read-only.
asset_hotel_property_asset_place_id	TEXT	Asset hotel property asset place id	Place IDs uniquely identify a place in the Google Places database and on Google Maps. See https://developers.google.com/places/web-service/place-id to learn more.
asset_id	TEXT	Asset id	The ID of the asset.
asset_image_asset_file_size	NUMERIC	Asset image asset file size	File size of the image asset in bytes.
asset_image_asset_full_size_height_pixels	NUMERIC	Asset image asset full size height pixels	Height of the image.
asset_image_asset_full_size_url	IMAGE_URL	Asset image asset full size url	A URL that returns the image with this height and width.
asset_image_asset_full_size_width_pixels	NUMERIC	Asset image asset full size width pixels	Width of the image.
asset_image_asset_mime_type	TEXT	Asset image asset mime type	MIME type of the image asset.
asset_interaction_target_asset	TEXT	Asset interaction target asset	The asset resource name.
asset_interaction_target_interaction_on_this_asset	BOOLEAN	Asset interaction target interaction on this asset	Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.
asset_lead_form_asset_background_image_asset	TEXT	Asset lead form asset background image asset	Asset resource name of the background image. The image dimensions must be exactly 1200x628.
asset_lead_form_asset_business_name	TEXT	Asset lead form asset business name	Required. The name of the business being advertised.
asset_lead_form_asset_call_to_action_description	TEXT	Asset lead form asset call to action description	Required. Text giving a clear value proposition of what users expect once they expand the form.
asset_lead_form_asset_call_to_action_type	TEXT	Asset lead form asset call to action type	Required. Pre-defined display text that encourages user to expand the form.
asset_lead_form_asset_custom_disclosure	TEXT	Asset lead form asset custom disclosure	Custom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only.
asset_lead_form_asset_custom_question_fields	TEXT	Asset lead form asset custom question fields	Ordered list of custom question fields. This field is subject to a limit of 5 qualifying questions per form.
asset_lead_form_asset_delivery_methods	TEXT	Asset lead form asset delivery methods	Configured methods for collected lead data to be delivered to advertiser. Only one method typed as WebhookDelivery can be configured.
asset_lead_form_asset_description	TEXT	Asset lead form asset description	Required. Detailed description of the expanded form to describe what the form is asking for or facilitating.
asset_lead_form_asset_desired_intent	TEXT	Asset lead form asset desired intent	Chosen intent for the lead form, for example, more volume or more qualified.
asset_lead_form_asset_fields	TEXT	Asset lead form asset fields	Ordered list of input fields. This field can be updated by reordering questions, but not by adding or removing questions.
asset_lead_form_asset_headline	TEXT	Asset lead form asset headline	Required. Headline of the expanded form to describe what the form is asking for or facilitating.
asset_lead_form_asset_post_submit_call_to_action_type	TEXT	Asset lead form asset post submit call to action type	Pre-defined display text that encourages user action after the form is submitted.
asset_lead_form_asset_post_submit_description	TEXT	Asset lead form asset post submit description	Detailed description shown after form submission that describes how the advertiser will follow up with the user.
asset_lead_form_asset_post_submit_headline	TEXT	Asset lead form asset post submit headline	Headline of text shown after form submission that describes how the advertiser will follow up with the user.
asset_lead_form_asset_privacy_policy_url	TEXT	Asset lead form asset privacy policy url	Required. Link to a page describing the policy on how the collected data is handled by the advertiser/business.
asset_location_asset_business_profile_locations	TEXT	Asset location asset business profile locations	The list of business locations for the customer. This will only be returned if the Location Asset is syncing from the Business Profile account. It is possible to have multiple Business Profile listings under the same account that point to the same Place ID.
asset_location_asset_location_ownership_type	TEXT	Asset location asset location ownership type	The type of location ownership. If the type is BUSINESS_OWNER, it will be served as a location extension. If the type is AFFILIATE, it will be served as an affiliate location.
asset_location_asset_place_id	TEXT	Asset location asset place id	Place IDs uniquely identify a place in the Google Places database and on Google Maps. This field is unique for a given customer ID and asset type. See https://developers.google.com/places/web-service/place-id to learn more about Place ID.
asset_mobile_app_asset_app_id	TEXT	Asset mobile app asset app id	Required. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS.
asset_mobile_app_asset_app_store	TEXT	Asset mobile app asset app store	Required. The application store that distributes this specific app.
asset_mobile_app_asset_end_date	DATE	Asset mobile app asset end date	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
asset_mobile_app_asset_link_text	TEXT	Asset mobile app asset link text	Required. The visible text displayed when the link is rendered in an ad. The length of this string should be between 1 and 25, inclusive.
asset_mobile_app_asset_start_date	DATE	Asset mobile app asset start date	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
asset_name	TEXT	Asset name	Optional name of the asset.
asset_page_feed_asset_labels	TEXT	Asset page feed asset labels	Labels used to group the page urls.
asset_page_feed_asset_page_url	TEXT	Asset page feed asset page url	Required. The webpage that advertisers want to target.
asset_policy_summary_approval_status	TEXT	Asset policy summary approval status	The overall approval status of this asset, calculated based on the status of its individual policy topic entries.
asset_policy_summary_policy_topic_entries	TEXT	Asset policy summary policy topic entries	The list of policy findings for this asset.
asset_policy_summary_review_status	TEXT	Asset policy summary review status	Where in the review process this asset is.
asset_price_asset_language_code	TEXT	Asset price asset language code	Required. The language of the price asset. Represented as BCP 47 language tag.
asset_price_asset_price_offerings	TEXT	Asset price asset price offerings	The price offerings of the price asset. The size of this collection should be between 3 and 8, inclusive.
asset_price_asset_price_qualifier	TEXT	Asset price asset price qualifier	The price qualifier of the price asset.
asset_price_asset_type	TEXT	Asset price asset type	Required. The type of the price asset.
asset_promotion_asset_ad_schedule_targets	TEXT	Asset promotion asset ad schedule targets	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
asset_promotion_asset_discount_modifier	TEXT	Asset promotion asset discount modifier	A modifier for qualification of the discount.
asset_promotion_asset_end_date	DATE	Asset promotion asset end date	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
asset_promotion_asset_language_code	TEXT	Asset promotion asset language code	The language of the promotion. Represented as BCP 47 language tag.
asset_promotion_asset_money_amount_off_amount_micros	NUMERIC	Asset promotion asset money amount off amount micros	Amount in micros. One million is equivalent to one unit.
asset_promotion_asset_money_amount_off_currency_code	TEXT	Asset promotion asset money amount off currency code	Three-character ISO 4217 currency code.
asset_promotion_asset_occasion	TEXT	Asset promotion asset occasion	The occasion the promotion was intended for. If an occasion is set, the redemption window will need to fall within the date range associated with the occasion.
asset_promotion_asset_orders_over_amount_amount_micros	NUMERIC	Asset promotion asset orders over amount amount micros	Amount in micros. One million is equivalent to one unit.
asset_promotion_asset_orders_over_amount_currency_code	TEXT	Asset promotion asset orders over amount currency code	Three-character ISO 4217 currency code.
asset_promotion_asset_percent_off	NUMERIC	Asset promotion asset percent off	Percentage off discount in the promotion. 1,000,000 = 100%. Either this or money_amount_off is required.
asset_promotion_asset_promotion_code	TEXT	Asset promotion asset promotion code	A code the user should use in order to be eligible for the promotion.
asset_promotion_asset_promotion_target	TEXT	Asset promotion asset promotion target	Required. A freeform description of what the promotion is targeting.
asset_promotion_asset_redemption_end_date	DATE	Asset promotion asset redemption end date	Last date of when the promotion is eligible to be redeemed, in yyyy-MM-dd format.
asset_promotion_asset_redemption_start_date	DATE	Asset promotion asset redemption start date	Start date of when the promotion is eligible to be redeemed, in yyyy-MM-dd format.
asset_promotion_asset_start_date	DATE	Asset promotion asset start date	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
asset_resource_name	TEXT	Asset resource name	The resource name of the asset. Asset resource names have the form: customers/{customer_id}/assets/{asset_id}
asset_sitelink_asset_ad_schedule_targets	TEXT	Asset sitelink asset ad schedule targets	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
asset_sitelink_asset_description1	TEXT	Asset sitelink asset description1	First line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description2 must also be set.
asset_sitelink_asset_description2	TEXT	Asset sitelink asset description2	Second line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set.
asset_sitelink_asset_end_date	DATE	Asset sitelink asset end date	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
asset_sitelink_asset_link_text	TEXT	Asset sitelink asset link text	Required. URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive.
asset_sitelink_asset_start_date	DATE	Asset sitelink asset start date	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
asset_source	TEXT	Asset source	Source of the asset.
asset_structured_snippet_asset_header	TEXT	Asset structured snippet asset header	Required. The header of the snippet. This string should be one of the predefined values at https://developers.google.com/google-ads/api/reference/data/structured-snippet-headers
asset_structured_snippet_asset_values	TEXT	Asset structured snippet asset values	Required. The values in the snippet. The size of this collection should be between 3 and 10, inclusive. The length of each value should be between 1 and 25 characters, inclusive.
asset_text_asset_text	TEXT	Asset text asset text	Text content of the text asset.
asset_tracking_url_template	TEXT	Asset tracking url template	URL template for constructing a tracking URL.
asset_type	TEXT	Asset type	Type of the asset.
asset_url_custom_parameters	TEXT	Asset url custom parameters	A list of mappings to be used for substituting URL custom parameter tags in the tracking_url_template, final_urls, and/or final_mobile_urls.
asset_youtube_video_asset_youtube_video_id	TEXT	Asset youtube video asset youtube video id	YouTube video id. This is the 11 character string value used in the YouTube video URL.
asset_youtube_video_asset_youtube_video_title	TEXT	Asset youtube video asset youtube video title	YouTube video title.
auction_insight_domain	TEXT	Auction insight domain	Domain (visible URL) of a participant in the Auction Insights report.
auction_insight_search_absolute_top_impression_percentage	PERCENT	Auction insight search absolute top impression percentage	This metric is part of the Auction Insights report, and tells how often the ads of another participant showed in the most prominent position on the search results page. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available.
auction_insight_search_impression_share	NUMERIC	Auction insight search impression share	This metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available.
auction_insight_search_outranking_share	NUMERIC	Auction insight search outranking share	This metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available.
auction_insight_search_overlap_rate	PERCENT	Auction insight search overlap rate	This metric is part of the Auction Insights report, and tells how often another participant's ad received an impression when your ad also received an impression. This metric is not publicly available.
auction_insight_search_position_above_rate	PERCENT	Auction insight search position above rate	This metric is part of the Auction Insights report, and tells how often another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available.
auction_insight_search_top_impression_percentage	PERCENT	Auction insight search top impression percentage	This metric is part of the Auction Insights report, and tells how often the ads of another participant showed adjacent to the top organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available.
audience_asset_group	TEXT	Audience asset group	The asset group that this audience is scoped under. Must be set if and only if scope is ASSET_GROUP. Immutable after creation. If an audience with ASSET_GROUP scope is upgraded to CUSTOMER scope, this field will automatically be cleared.
audience_audience	TEXT	Audience audience	The Audience resource name.
audience_description	TEXT	Audience description	Description of this audience.
audience_dimensions	TEXT	Audience dimensions	Positive dimensions specifying the audience composition.
audience_dimensions_audience_segments_segments_custom_audience_custom_audience	TEXT	Audience dimensions audience segments segments custom audience custom audience	The custom audience resource.
audience_dimensions_audience_segments_segments_detailed_demographic_detailed_demographic	TEXT	Audience dimensions audience segments segments detailed demographic detailed demographic	The detailed demographic resource.
audience_dimensions_audience_segments_segments_life_event_life_event	TEXT	Audience dimensions audience segments segments life event life event	The life event resource.
audience_dimensions_audience_segments_segments_user_interest_user_interest_category	TEXT	Audience dimensions audience segments segments user interest user interest category	The user interest resource.
audience_dimensions_audience_segments_segments_user_list_user_list	TEXT	Audience dimensions audience segments segments user list user list	The user list resource.
audience_exclusion_dimension	TEXT	Audience exclusion dimension	Negative dimension specifying the audience composition.
audience_exclusion_dimension_exclusions_user_list_user_list	TEXT	Audience exclusion dimension exclusions user list user list	The user list resource.
audience_id	TEXT	Audience id	ID of the audience.
audience_name	TEXT	Audience name	Name of the audience. It should be unique across all audiences within the account. It must have a minimum length of 1 and maximum length of 255. Required when scope is not set or is set to CUSTOMER. Cannot be set or updated when scope is ASSET_GROUP.
audience_resource_name	TEXT	Audience resource name	The resource name of the audience. Audience names have the form: customers/{customer_id}/audiences/{audience_id}
audience_scope	TEXT	Audience scope	Defines the scope this audience can be used in. By default, the scope is CUSTOMER. Audiences can be created with a scope of ASSET_GROUP for exclusive use by a single asset_group. Scope may change from ASSET_GROUP to CUSTOMER but not from CUSTOMER to ASSET_GROUP.
audience_setting_use_audience_grouped	BOOLEAN	Audience setting use audience grouped	If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
audience_status	TEXT	Audience status	Status of this audience. Indicates whether the audience is enabled or removed.
auto_tagging_enabled	BOOLEAN	Auto tagging enabled	Whether auto-tagging is enabled for the customer.
availabilities	TEXT	Availabilities	Availability information of the user interest.
average_cart_size	NUMERIC	Average cart size	Average cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data.
average_cost	NUMERIC	Average cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
average_cpc	NUMERIC	Average cpc	The total cost of all clicks divided by the total number of clicks received.
average_cpe	NUMERIC	Average cpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
average_cpm	NUMERIC	Average cpm	Average cost-per-thousand impressions (CPM).
average_cpv	NUMERIC	Average cpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
average_impression_frequency_per_user	NUMERIC	Average impression frequency per user	The average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App.
average_order_value_micros	NUMERIC	Average order value micros	Average order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data.
average_page_views	NUMERIC	Average page views	Average number of pages viewed per session.
average_pageviews	NUMERIC	Average pageviews	Average number of pages viewed per session.
average_target_cpa_micros	NUMERIC	Average target cpa micros	The average Target CPA, or unset if not available (for example, for campaigns that had traffic from portfolio bidding strategies or non-tCPA).
average_target_roas	NUMERIC	Average target roas	The average Target ROAS, or unset if not available (for example, for campaigns that had traffic from portfolio bidding strategies or non-tROAS).
average_time_on_site	NUMERIC	Average time on site	Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
base_ad_group	TEXT	Base ad group	For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.
base_ad_group_id	TEXT	Base ad group id	For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.
base_campaign	TEXT	Base campaign	The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
base_campaign_id	TEXT	Base campaign id	The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
basic_user_list_actions	TEXT	Basic user list actions	Actions associated with this user list.
benchmark_average_max_cpc	NUMERIC	Benchmark average max cpc	An indication of how other advertisers are bidding on similar products.
bid_modifier	NUMERIC	Bid modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
biddable_app_install_conversions	NUMERIC	Biddable app install conversions	Number of app installs.
biddable_app_post_install_conversions	NUMERIC	Biddable app post install conversions	Number of in-app actions.
bidding_strategy	TEXT	Bidding strategy	Portfolio bidding strategy used by campaign.
bidding_strategy_aligned_campaign_budget_id	NUMERIC	Bidding strategy aligned campaign budget id	ID of the campaign budget that this portfolio bidding strategy is aligned with. When a portfolio and a campaign budget are aligned, that means that they are attached to the same set of campaigns. After a bidding strategy is aligned with a campaign budget, campaigns that are added to the bidding strategy must also use the aligned campaign budget.
bidding_strategy_campaign_count	NUMERIC	Bidding strategy campaign count	The number of campaigns attached to this bidding strategy. This field is read-only.
bidding_strategy_currency_code	TEXT	Bidding strategy currency code	The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy.
bidding_strategy_effective_currency_code	TEXT	Bidding strategy effective currency code	The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.
bidding_strategy_enhanced_cpc	TEXT	Bidding strategy enhanced cpc	A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
bidding_strategy_id	TEXT	Bidding strategy id	Portfolio bidding strategy used by campaign.
bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_micros	NUMERIC	Bidding strategy maximize conversion value cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
bidding_strategy_maximize_conversion_value_cpc_bid_floor_micros	NUMERIC	Bidding strategy maximize conversion value cpc bid floor micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
bidding_strategy_maximize_conversion_value_target_roas	NUMERIC	Bidding strategy maximize conversion value target roas	The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
bidding_strategy_maximize_conversions_cpc_bid_ceiling_micros	NUMERIC	Bidding strategy maximize conversions cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
bidding_strategy_maximize_conversions_cpc_bid_floor_micros	NUMERIC	Bidding strategy maximize conversions cpc bid floor micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
bidding_strategy_maximize_conversions_target_cpa_micros	NUMERIC	Bidding strategy maximize conversions target cpa micros	The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
bidding_strategy_name	TEXT	Bidding strategy name	The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
bidding_strategy_non_removed_campaign_count	NUMERIC	Bidding strategy non removed campaign count	The number of non-removed campaigns attached to this bidding strategy. This field is read-only.
bidding_strategy_resource_name	TEXT	Bidding strategy resource name	The resource name of the bidding strategy. Bidding strategy resource names have the form: customers/{customer_id}/biddingStrategies/{bidding_strategy_id}
bidding_strategy_source	TEXT	Bidding strategy source	The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
bidding_strategy_status	TEXT	Bidding strategy status	The status of the bidding strategy. This field is read-only.
bidding_strategy_system_status	TEXT	Bidding strategy system status	The system status of the campaign's bidding strategy.
bidding_strategy_target_cpa_cpc_bid_ceiling_micros	NUMERIC	Bidding strategy target cpa cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_cpa_cpc_bid_floor_micros	NUMERIC	Bidding strategy target cpa cpc bid floor micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_cpa_target_cpa_micros	NUMERIC	Bidding strategy target cpa target cpa micros	Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
bidding_strategy_target_impression_share_cpc_bid_ceiling_micros	NUMERIC	Bidding strategy target impression share cpc bid ceiling micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
bidding_strategy_target_impression_share_location	TEXT	Bidding strategy target impression share location	The targeted location on the search results page.
bidding_strategy_target_impression_share_location_fraction_micros	NUMERIC	Bidding strategy target impression share location fraction micros	The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
bidding_strategy_target_roas_cpc_bid_ceiling_micros	NUMERIC	Bidding strategy target roas cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_roas_cpc_bid_floor_micros	NUMERIC	Bidding strategy target roas cpc bid floor micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_roas_target_roas	NUMERIC	Bidding strategy target roas target roas	The chosen revenue (based on conversion data) per unit of spend.
bidding_strategy_target_spend_cpc_bid_ceiling_micros	NUMERIC	Bidding strategy target spend cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
bidding_strategy_target_spend_target_spend_micros	NUMERIC	Bidding strategy target spend target spend micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
bidding_strategy_type	TEXT	Bidding strategy type	The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
book_on_google_asset	TEXT	Book on google asset	A book on google asset.
bounce_rate	PERCENT	Bounce rate	Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.
brand	TEXT	Brand	Brand of the product.
brand_list_shared_set	TEXT	Brand list shared set	Shared set resource name of the brand list.
budget_amount	NUMERIC	Budget amount	The amount of the budget for the selected date range, in the local currency for the account.
budget_campaign_association_status_campaign	TEXT	Budget campaign association status campaign	The campaign resource name.
budget_campaign_association_status_status	TEXT	Budget campaign association status status	Budget campaign association status.
budget_id	TEXT	Budget id	The budget of the campaign.
call_asset_ad_schedule_targets	TEXT	Call asset ad schedule targets	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
call_asset_call_conversion_action	TEXT	Call asset call conversion action	The conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.
call_asset_call_conversion_reporting_state	TEXT	Call asset call conversion reporting state	Indicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion.
call_asset_country_code	TEXT	Call asset country code	Required. Two-letter country code of the phone number. Examples: 'US', 'us'.
call_asset_phone_number	TEXT	Call asset phone number	Required. The advertiser's raw phone number. Examples: '1234567890', '(123)456-7890'
call_reporting_setting_call_conversion_action	TEXT	Call reporting setting call conversion action	Customer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.
call_reporting_setting_call_conversion_reporting_enabled	BOOLEAN	Call reporting setting call conversion reporting enabled	Whether to enable call conversion reporting.
call_reporting_setting_call_reporting_enabled	BOOLEAN	Call reporting setting call reporting enabled	Enable reporting of phone call events by redirecting them through Google System.
call_to_action_asset_call_to_action	TEXT	Call to action asset call to action	Call to action.
callout_asset_ad_schedule_targets	TEXT	Callout asset ad schedule targets	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
callout_asset_callout_text	TEXT	Callout asset callout text	Required. The callout text. The length of this string should be between 1 and 25, inclusive.
callout_asset_end_date	DATE	Callout asset end date	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
callout_asset_start_date	DATE	Callout asset start date	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
campaign	TEXT	Campaign	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
campaign_accessible_bidding_strategy	TEXT	Campaign accessible bidding strategy	Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
campaign_ad_serving_optimization_status	TEXT	Campaign ad serving optimization status	The ad serving optimization status of the campaign.
campaign_app_campaign_setting_app_id	TEXT	Campaign app campaign setting app id	A string that uniquely identifies a mobile application.
campaign_app_campaign_setting_app_store	TEXT	Campaign app campaign setting app store	The application store that distributes this specific app.
campaign_app_campaign_setting_bidding_strategy_goal_type	TEXT	Campaign app campaign setting bidding strategy goal type	Represents the goal which the bidding strategy of this app campaign should optimize towards.
campaign_asset_automation_settings	TEXT	Campaign asset automation settings	Contains the opt-in/out status of each AssetAutomationType. See documentation of each asset automation type enum for default opt in/out behavior.
campaign_audience_setting_use_audience_grouped	BOOLEAN	Campaign audience setting use audience grouped	If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead.
campaign_audience_view_resource_name	TEXT	Campaign audience view resource name	The resource name of the campaign audience view. Campaign audience view resource names have the form: customers/{customer_id}/campaignAudienceViews/{campaign_id}~{criterion_id}
campaign_bidding_strategy_system_status	TEXT	Campaign bidding strategy system status	The system status of the campaign's bidding strategy.
campaign_budget	NUMERIC	Campaign budget	The budget of the campaign.
campaign_budget_aligned_bidding_strategy_id	NUMERIC	Campaign budget aligned bidding strategy id	ID of the portfolio bidding strategy that this shared campaign budget is aligned with. When a bidding strategy and a campaign budget are aligned, they are attached to the same set of campaigns. After a campaign budget is aligned with a bidding strategy, campaigns that are added to the campaign budget must also use the aligned bidding strategy.
campaign_budget_delivery_method	TEXT	Campaign budget delivery method	The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.
campaign_budget_id	TEXT	Campaign budget id	The ID of the campaign budget. A campaign budget is created using the CampaignBudgetService create operation and is assigned a budget ID. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results.
campaign_budget_name	TEXT	Campaign budget name	The name of the campaign budget. When creating a campaign budget through CampaignBudgetService, every explicitly shared campaign budget must have a non-null, non-empty name. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name. The length of this string must be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
campaign_budget_recommended_budget_estimated_change_weekly_clicks	NUMERIC	Campaign budget recommended budget estimated change weekly clicks	The estimated change in weekly clicks if the recommended budget is applied. This field is read-only.
campaign_budget_recommended_budget_estimated_change_weekly_cost_micros	NUMERIC	Campaign budget recommended budget estimated change weekly cost micros	The estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.
campaign_budget_recommended_budget_estimated_change_weekly_interactions	NUMERIC	Campaign budget recommended budget estimated change weekly interactions	The estimated change in weekly interactions if the recommended budget is applied. This field is read-only.
campaign_budget_recommended_budget_estimated_change_weekly_views	NUMERIC	Campaign budget recommended budget estimated change weekly views	The estimated change in weekly views if the recommended budget is applied. This field is read-only.
campaign_budget_reference_count	NUMERIC	Campaign budget reference count	The number of campaigns actively using the budget. This field is read-only.
campaign_budget_resource_name	TEXT	Campaign budget resource name	The resource name of the campaign budget. Campaign budget resource names have the form: customers/{customer_id}/campaignBudgets/{campaign_budget_id}
campaign_budget_status	TEXT	Campaign budget status	The status of this campaign budget. This field is read-only.
campaign_budget_type	TEXT	Campaign budget type	The type of the campaign budget.
campaign_campaign_group	TEXT	Campaign campaign group	The campaign group this campaign belongs to.
campaign_commission_commission_rate_micros	NUMERIC	Campaign commission commission rate micros	Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
campaign_count	NUMERIC	Campaign count	The number of campaigns attached to this bidding strategy. This field is read-only.
campaign_criterion_ad_schedule_day_of_week	TEXT	Campaign criterion ad schedule day of week	Day of the week the schedule applies to. This field is required for CREATE operations and is prohibited on UPDATE operations.
campaign_criterion_ad_schedule_end_hour	NUMERIC	Campaign criterion ad schedule end hour	Ending hour in 24 hour time; 24 signifies end of the day. This field must be between 0 and 24, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.
campaign_criterion_ad_schedule_end_minute	TEXT	Campaign criterion ad schedule end minute	Minutes after the end hour at which this schedule ends. The schedule is exclusive of the end minute. This field is required for CREATE operations and is prohibited on UPDATE operations.
campaign_criterion_ad_schedule_start_hour	NUMERIC	Campaign criterion ad schedule start hour	Starting hour in 24 hour time. This field must be between 0 and 23, inclusive. This field is required for CREATE operations and is prohibited on UPDATE operations.
campaign_criterion_ad_schedule_start_minute	TEXT	Campaign criterion ad schedule start minute	Minutes after the start hour at which this schedule starts. This field is required for CREATE operations and is prohibited on UPDATE operations.
campaign_criterion_age_range_type	TEXT	Campaign criterion age range type	Type of the age range.
campaign_criterion_bid_modifier	NUMERIC	Campaign criterion bid modifier	The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.
campaign_criterion_brand_list_shared_set	TEXT	Campaign criterion brand list shared set	Shared set resource name of the brand list.
campaign_criterion_campaign	TEXT	Campaign criterion campaign	The campaign to which the criterion belongs.
campaign_criterion_carrier_carrier_constant	TEXT	Campaign criterion carrier carrier constant	The Carrier constant resource name.
campaign_criterion_combined_audience_combined_audience	TEXT	Campaign criterion combined audience combined audience	The CombinedAudience resource name.
campaign_criterion_content_label_type	TEXT	Campaign criterion content label type	Content label type, required for CREATE operations.
campaign_criterion_custom_affinity_custom_affinity	TEXT	Campaign criterion custom affinity custom affinity	The CustomInterest resource name.
campaign_criterion_custom_audience_custom_audience	TEXT	Campaign criterion custom audience custom audience	The CustomAudience resource name.
campaign_criterion_device_type	TEXT	Campaign criterion device type	Type of the device.
campaign_criterion_display_name	TEXT	Campaign criterion display name	The display name of the criterion. This field is ignored for mutates.
campaign_criterion_gender_type	TEXT	Campaign criterion gender type	Type of the gender.
campaign_criterion_income_range_type	TEXT	Campaign criterion income range type	Type of the income range.
campaign_criterion_ip_block_ip_address	TEXT	Campaign criterion ip block ip address	The IP address of this IP block.
campaign_criterion_keyword_match_type	TEXT	Campaign criterion keyword match type	The match type of the keyword.
campaign_criterion_keyword_theme_free_form_keyword_theme	TEXT	Campaign criterion keyword theme free form keyword theme	Free-form text to be matched to a Smart Campaign keyword theme constant on a best-effort basis.
campaign_criterion_keyword_theme_keyword_theme_constant	TEXT	Campaign criterion keyword theme keyword theme constant	The resource name of a Smart Campaign keyword theme constant. keywordThemeConstants/{keyword_theme_id}~{sub_keyword_theme_id}
campaign_criterion_language_language_constant	TEXT	Campaign criterion language language constant	The language constant resource name.
campaign_criterion_listing_scope_dimensions	TEXT	Campaign criterion listing scope dimensions	Scope of the campaign criterion.
campaign_criterion_listing_scope_dimensions_activity_city_value	TEXT	Campaign criterion listing scope dimensions activity city value	String value of the activity city. The Geo Target Constant resource name.
campaign_criterion_listing_scope_dimensions_activity_country_value	COUNTRY	Campaign criterion listing scope dimensions activity country value	String value of the activity country. The Geo Target Constant resource name.
campaign_criterion_listing_scope_dimensions_activity_state_value	TEXT	Campaign criterion listing scope dimensions activity state value	String value of the activity state. The Geo Target Constant resource name.
campaign_criterion_listing_scope_dimensions_hotel_city_city_criterion	CITY	Campaign criterion listing scope dimensions hotel city city criterion	The Geo Target Constant resource name.
campaign_criterion_listing_scope_dimensions_hotel_country_region_country_region_criterion	REGION	Campaign criterion listing scope dimensions hotel country region country region criterion	The Geo Target Constant resource name.
campaign_criterion_listing_scope_dimensions_hotel_state_state_criterion	TEXT	Campaign criterion listing scope dimensions hotel state state criterion	The Geo Target Constant resource name.
campaign_criterion_local_service_id_service_id	TEXT	Campaign criterion local service id service id	The criterion resource name.
campaign_criterion_location_geo_target_constant	TEXT	Campaign criterion location geo target constant	The geo target constant resource name.
campaign_criterion_location_group	TEXT	Campaign criterion location group	Location Group
campaign_criterion_location_group_enable_customer_level_location_asset_set	BOOLEAN	Campaign criterion location group enable customer level location asset set	Denotes that the latest customer level asset set is used for targeting. Used with radius and radius_units. Cannot be used with feed, geo target constants or feed item sets. When using asset sets, either this field or location_group_asset_sets should be specified. Both cannot be used at the same time. This can only be set in CREATE operations.
campaign_criterion_location_group_feed	TEXT	Campaign criterion location group feed	Feed specifying locations for targeting. Cannot be set with AssetSet fields. This is required and must be set in CREATE operations.
campaign_criterion_location_group_geo_target_constants	TEXT	Campaign criterion location group geo target constants	Geo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed. Cannot be set with AssetSet fields.
campaign_criterion_mobile_app_category_mobile_app_category_constant	TEXT	Campaign criterion mobile app category mobile app category constant	The mobile app category constant resource name.
campaign_criterion_mobile_application_app_id	TEXT	Campaign criterion mobile application app id	A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.
campaign_criterion_mobile_application_name	TEXT	Campaign criterion mobile application name	Name of this mobile application.
campaign_criterion_mobile_device_mobile_device_constant	TEXT	Campaign criterion mobile device mobile device constant	The mobile device constant resource name.
campaign_criterion_operating_system_version_operating_system_version_constant	TEXT	Campaign criterion operating system version operating system version constant	The operating system version constant resource name.
campaign_criterion_parental_status_type	TEXT	Campaign criterion parental status type	Type of the parental status.
campaign_criterion_placement_url	TEXT	Campaign criterion placement url	URL of the placement. For example, "http://www.domain.com".
campaign_criterion_proximity_address_city_name	CITY	Campaign criterion proximity address city name	Name of the city.
campaign_criterion_proximity_address_country_code	COUNTRY	Campaign criterion proximity address country code	Country code.
campaign_criterion_proximity_address_postal_code	TEXT	Campaign criterion proximity address postal code	Postal code.
campaign_criterion_proximity_address_province_code	TEXT	Campaign criterion proximity address province code	Province or state code.
campaign_criterion_proximity_address_province_name	TEXT	Campaign criterion proximity address province name	Province or state name.
campaign_criterion_proximity_address_street_address	TEXT	Campaign criterion proximity address street address	Street address line 1.
campaign_criterion_proximity_geo_point_latitude_in_micro_degrees	NUMERIC	Campaign criterion proximity geo point latitude in micro degrees	Micro degrees for the latitude.
campaign_criterion_proximity_geo_point_longitude_in_micro_degrees	NUMERIC	Campaign criterion proximity geo point longitude in micro degrees	Micro degrees for the longitude.
campaign_criterion_proximity_radius	NUMERIC	Campaign criterion proximity radius	The radius of the proximity.
campaign_criterion_proximity_radius_units	TEXT	Campaign criterion proximity radius units	The unit of measurement of the radius. Default is KILOMETERS.
campaign_criterion_resource_name	TEXT	Campaign criterion resource name	The resource name of the campaign criterion. Campaign criterion resource names have the form: customers/{customer_id}/campaignCriteria/{campaign_id}~{criterion_id}
campaign_criterion_status	TEXT	Campaign criterion status	The status of the criterion.
campaign_criterion_topic_path	TEXT	Campaign criterion topic path	The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.
campaign_criterion_topic_topic_constant	TEXT	Campaign criterion topic topic constant	The Topic Constant resource name.
campaign_criterion_user_interest_user_interest_category	TEXT	Campaign criterion user interest user interest category	The UserInterest resource name.
campaign_criterion_user_list_user_list	TEXT	Campaign criterion user list user list	The User List resource name.
campaign_criterion_webpage_conditions	TEXT	Campaign criterion webpage conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
campaign_criterion_webpage_coverage_percentage	PERCENT	Campaign criterion webpage coverage percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.
campaign_criterion_webpage_criterion_name	TEXT	Campaign criterion webpage criterion name	The name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.
campaign_criterion_webpage_sample_sample_urls	TEXT	Campaign criterion webpage sample sample urls	Webpage sample urls
campaign_criterion_youtube_channel_channel_id	TEXT	Campaign criterion youtube channel channel id	The YouTube uploader channel id or the channel code of a YouTube channel.
campaign_criterion_youtube_video_video_id	TEXT	Campaign criterion youtube video video id	YouTube video id as it appears on the YouTube watch page.
campaign_demand_gen_campaign_settings_upgraded_targeting	BOOLEAN	Campaign demand gen campaign settings upgraded targeting	Specifies whether this campaign uses upgraded targeting options. When this field is set to true, you can use location and language targeting at the ad group level as opposed to the standard campaign-level targeting. This field defaults to false, and can only be set when creating a campaign.
campaign_dynamic_search_ads_setting_domain_name	TEXT	Campaign dynamic search ads setting domain name	Required. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com".
campaign_dynamic_search_ads_setting_feeds	TEXT	Campaign dynamic search ads setting feeds	The list of page feeds associated with the campaign.
campaign_dynamic_search_ads_setting_language_code	TEXT	Campaign dynamic search ads setting language code	Required. The language code specifying the language of the domain, for example, "en".
campaign_dynamic_search_ads_setting_use_supplied_urls_only	BOOLEAN	Campaign dynamic search ads setting use supplied urls only	Whether the campaign uses advertiser supplied URLs exclusively.
campaign_excluded_parent_asset_field_types	TEXT	Campaign excluded parent asset field types	The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
campaign_excluded_parent_asset_set_types	TEXT	Campaign excluded parent asset set types	The asset set types that should be excluded from this campaign. Asset set links with these types will not be inherited by this campaign from the upper level. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this campaign, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this campaign. Only LOCATION_SYNC is currently supported.
campaign_fixed_cpm_goal	TEXT	Campaign fixed cpm goal	Fixed CPM bidding goal. Determines the exact bidding optimization parameters.
campaign_fixed_cpm_target_frequency_info_target_count	NUMERIC	Campaign fixed cpm target frequency info target count	Target frequency count represents the number of times an advertiser wants to show the ad to target a single user.
campaign_fixed_cpm_target_frequency_info_time_unit	TEXT	Campaign fixed cpm target frequency info time unit	Time window expressing the period over which you want to reach the specified target_count.
campaign_frequency_caps	TEXT	Campaign frequency caps	A list that limits how often each user will see this campaign's ads.
campaign_geo_target_type_setting_negative_geo_target_type	TEXT	Campaign geo target type setting negative geo target type	The setting used for negative geotargeting in this particular campaign.
campaign_geo_target_type_setting_positive_geo_target_type	TEXT	Campaign geo target type setting positive geo target type	The setting used for positive geotargeting in this particular campaign.
campaign_group	TEXT	Campaign group	The campaign group this campaign belongs to.
campaign_hotel_property_asset_set	TEXT	Campaign hotel property asset set	The set of hotel properties for Performance Max for travel goals campaigns.
campaign_hotel_setting_hotel_center_id	NUMERIC	Campaign hotel setting hotel center id	The linked Hotel Center account.
campaign_id	TEXT	Campaign id	The ID of the campaign.
campaign_keyword_match_type	TEXT	Campaign keyword match type	Keyword match type of Campaign. Set to BROAD to set broad matching for all keywords in a campaign.
campaign_labels	TEXT	Campaign labels	The resource names of labels attached to this campaign.
campaign_listing_type	TEXT	Campaign listing type	Listing type of ads served for this campaign. Field is restricted for usage with Performance Max campaigns.
campaign_local_campaign_setting_location_source_type	TEXT	Campaign local campaign setting location source type	The location source type for this local campaign.
campaign_local_services_campaign_settings_category_bids	TEXT	Campaign local services campaign settings category bids	Categorical level bids associated with MANUAL_CPA bidding strategy.
campaign_manual_cpa	TEXT	Campaign manual cpa	Standard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns.
campaign_manual_cpc_enhanced_cpc_enabled	BOOLEAN	Campaign manual cpc enhanced cpc enabled	Whether bids are to be enhanced based on conversion optimizer data.
campaign_manual_cpm	TEXT	Campaign manual cpm	Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
campaign_manual_cpv	TEXT	Campaign manual cpv	A bidding strategy that pays a configurable amount per video view.
campaign_maximize_conversions_target_cpa_micros	NUMERIC	Campaign maximize conversions target cpa micros	The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
campaign_name	TEXT	Campaign name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
campaign_network_settings_target_content_network	BOOLEAN	Campaign network settings target content network	Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
campaign_network_settings_target_google_search	BOOLEAN	Campaign network settings target google search	Whether ads will be served with google.com search results.
campaign_network_settings_target_google_tv_network	BOOLEAN	Campaign network settings target google tv network	Whether ads will be served on the Google TV network.
campaign_network_settings_target_partner_search_network	BOOLEAN	Campaign network settings target partner search network	Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
campaign_network_settings_target_search_network	BOOLEAN	Campaign network settings target search network	Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
campaign_network_settings_target_youtube	BOOLEAN	Campaign network settings target youtube	Whether ads will be served on YouTube.
campaign_optimization_goal_setting_optimization_goal_types	TEXT	Campaign optimization goal setting optimization goal types	The list of optimization goal types.
campaign_optimization_score	NUMERIC	Campaign optimization score	Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
campaign_payment_mode	TEXT	Campaign payment mode	Payment mode for the campaign.
campaign_percent_cpc_cpc_bid_ceiling_micros	NUMERIC	Campaign percent cpc cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
campaign_percent_cpc_enhanced_cpc_enabled	BOOLEAN	Campaign percent cpc enhanced cpc enabled	Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
campaign_performance_max_upgrade_performance_max_campaign	TEXT	Campaign performance max upgrade performance max campaign	Indicates which Performance Max campaign the campaign is upgraded to.
campaign_performance_max_upgrade_pre_upgrade_campaign	TEXT	Campaign performance max upgrade pre upgrade campaign	Indicates legacy campaign upgraded to Performance Max.
campaign_performance_max_upgrade_status	TEXT	Campaign performance max upgrade status	The upgrade status of a campaign requested to be upgraded to Performance Max.
campaign_primary_status	TEXT	Campaign primary status	The primary status of the campaign. Provides insight into why a campaign is not serving or not serving optimally. Modification to the campaign and its related entities might take a while to be reflected in this status.
campaign_primary_status_reasons	TEXT	Campaign primary status reasons	The primary status reasons of the campaign. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall CampaignPrimaryStatus.
campaign_real_time_bidding_setting_opt_in	BOOLEAN	Campaign real time bidding setting opt in	Whether the campaign is opted in to real-time bidding.
campaign_resource_name	TEXT	Campaign resource name	The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
campaign_selective_optimization_conversion_actions	TEXT	Campaign selective optimization conversion actions	The selected set of conversion actions for optimizing this campaign.
campaign_shopping_setting_advertising_partner_ids	NUMERIC	Campaign shopping setting advertising partner ids	The ads account IDs of advertising partners cooperating within the campaign.
campaign_shopping_setting_campaign_priority	NUMERIC	Campaign shopping setting campaign priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
campaign_shopping_setting_disable_product_feed	BOOLEAN	Campaign shopping setting disable product feed	Disable the optional product feed. This field is currently supported only for Demand Gen campaigns. See https://support.google.com/google-ads/answer/13721750 to learn more about this feature.
campaign_shopping_setting_enable_local	BOOLEAN	Campaign shopping setting enable local	Whether to include local products.
campaign_shopping_setting_feed_label	TEXT	Campaign shopping setting feed label	Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center.
campaign_shopping_setting_merchant_id	NUMERIC	Campaign shopping setting merchant id	ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
campaign_shopping_setting_use_vehicle_inventory	BOOLEAN	Campaign shopping setting use vehicle inventory	Whether to target Vehicle Listing inventory. This field is supported only in Smart Shopping Campaigns. For setting Vehicle Listing inventory in Performance Max campaigns, use listing_type instead.
campaign_status	TEXT	Campaign status	The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
campaign_sub_type	TEXT	Campaign sub type	Optional refinement to Campaign type. Alias for Advertising channel sub type.
campaign_target_cpa_cpc_bid_ceiling_micros	NUMERIC	Campaign target cpa cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
campaign_target_cpa_cpc_bid_floor_micros	NUMERIC	Campaign target cpa cpc bid floor micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
campaign_target_cpa_target_cpa_micros	NUMERIC	Campaign target cpa target cpa micros	Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
campaign_target_cpm_target_frequency_goal_target_count	NUMERIC	Campaign target cpm target frequency goal target count	Target Frequency count representing how many times you want to reach a single user.
campaign_target_cpm_target_frequency_goal_time_unit	TEXT	Campaign target cpm target frequency goal time unit	Time window expressing the period over which you want to reach the specified target_count.
campaign_target_cpv	TEXT	Campaign target cpv	An automated bidding strategy that sets bids to optimize performance given the target CPV you set.
campaign_target_impression_share_cpc_bid_ceiling_micros	NUMERIC	Campaign target impression share cpc bid ceiling micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
campaign_target_impression_share_location	TEXT	Campaign target impression share location	The targeted location on the search results page.
campaign_target_impression_share_location_fraction_micros	NUMERIC	Campaign target impression share location fraction micros	The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
campaign_target_roas_cpc_bid_ceiling_micros	NUMERIC	Campaign target roas cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
campaign_target_roas_cpc_bid_floor_micros	NUMERIC	Campaign target roas cpc bid floor micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
campaign_target_roas_target_roas	NUMERIC	Campaign target roas target roas	The chosen revenue (based on conversion data) per unit of spend.
campaign_target_spend_cpc_bid_ceiling_micros	NUMERIC	Campaign target spend cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
campaign_target_spend_target_spend_micros	NUMERIC	Campaign target spend target spend micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
campaign_targeting_setting_target_restrictions	TEXT	Campaign targeting setting target restrictions	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
campaign_tracking_setting_tracking_url	TEXT	Campaign tracking setting tracking url	The url used for dynamic tracking.
campaign_travel_campaign_settings_travel_account_id	NUMERIC	Campaign travel campaign settings travel account id	The Travel account ID associated with the Travel campaign.
campaign_trial_type	TEXT	Campaign trial type	The type of campaign: normal, draft, or experiment.
campaign_type	TEXT	Campaign type	The primary serving target for ads within the campaign. Alias for Advertising channel type.
campaign_url_expansion_opt_out	BOOLEAN	Campaign url expansion opt out	Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
campaign_vanity_pharma_vanity_pharma_display_url_mode	TEXT	Campaign vanity pharma vanity pharma display url mode	The display mode for vanity pharma URLs.
campaign_vanity_pharma_vanity_pharma_text	TEXT	Campaign vanity pharma vanity pharma text	The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
campaign_video_brand_safety_suitability	TEXT	Campaign video brand safety suitability	Brand Safety setting at the individual campaign level. Allows for selecting an inventory type to show your ads on content that is the right fit for your brand. See https://support.google.com/google-ads/answer/7515513.
campaign_video_campaign_settings_video_ad_inventory_control_allow_in_feed	BOOLEAN	Campaign video campaign settings video ad inventory control allow in feed	Determine if VideoResponsiveAds can be used for in-feed video ads.
campaign_video_campaign_settings_video_ad_inventory_control_allow_in_stream	BOOLEAN	Campaign video campaign settings video ad inventory control allow in stream	Determine if VideoResponsiveAds can be used for in-stream video ads.
campaign_video_campaign_settings_video_ad_inventory_control_allow_shorts	BOOLEAN	Campaign video campaign settings video ad inventory control allow shorts	Determine if VideoResponsiveAds can be used as shorts format.
carrier_carrier_constant	TEXT	Carrier carrier constant	The Carrier constant resource name.
channel	TEXT	Channel	Channel of the product.
channel_exclusivity	TEXT	Channel exclusivity	Channel exclusivity of the product.
channel_id	TEXT	Channel id	The owner channel id of the video.
city	CITY	Geo target city	Geo target city name.
click_type	TEXT	Click type	Click type.
clicks	NUMERIC	Clicks	The number of clicks.
closing_reason	TEXT	Closing reason	Indicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open.
combined_audience_combined_audience	TEXT	Combined audience combined audience	The CombinedAudience resource name.
commission_commission_rate_micros	NUMERIC	Commission commission rate micros	Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
content_bid_criterion_type_group	TEXT	Content bid criterion type group	Allows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.
content_budget_lost_impression_share	NUMERIC	Content budget lost impression share	The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
content_impression_share	NUMERIC	Content impression share	The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
content_label_type	TEXT	Content label type	Content label type, required for CREATE operations.
content_rank_lost_impression_share	NUMERIC	Content rank lost impression share	The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
conversion_action	TEXT	Conversion action	Resource name of the conversion action.
conversion_action_category	TEXT	Conversion action category	Conversion action category.
conversion_action_name	TEXT	Conversion action name	Conversion action name.
conversion_adjustment	BOOLEAN	Conversion adjustment	This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
conversion_adjustment_lag_bucket	TEXT	Conversion adjustment lag bucket	An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
conversion_attribution_event_type	TEXT	Conversion attribution event type	Conversion attribution event type.
conversion_category_name	TEXT	Conversion category name	Conversion action category.
conversion_lag_bucket	TEXT	Conversion lag bucket	An enum value representing the number of days between the impression and the conversion.
conversion_last_conversion_date	DATE	Conversion last conversion date	The date of the most recent conversion for this conversion action. The date is in the customer's time zone.
conversion_last_received_request_date_time	DATE	Conversion last received request date time	The last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone.
conversion_or_adjustment_lag_bucket	TEXT	Conversion or adjustment lag bucket	An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
conversion_rate	PERCENT	Conversion rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversion_tracker_id	TEXT	Conversion tracker id	Resource name of the conversion action.
conversion_tracking_setting_accepted_customer_data_terms	BOOLEAN	Conversion tracking setting accepted customer data terms	Whether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709.
conversion_tracking_setting_conversion_tracking_id	NUMERIC	Conversion tracking setting conversion tracking id	The conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only.
conversion_tracking_setting_conversion_tracking_status	TEXT	Conversion tracking setting conversion tracking status	Conversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.
conversion_tracking_setting_cross_account_conversion_tracking_id	NUMERIC	Conversion tracking setting cross account conversion tracking id	The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.
conversion_tracking_setting_enhanced_conversions_for_leads_enabled	BOOLEAN	Conversion tracking setting enhanced conversions for leads enabled	Whether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only.
conversion_tracking_setting_google_ads_conversion_customer	TEXT	Conversion tracking setting google ads conversion customer	The resource name of the customer where conversions are created and managed. This field is read-only.
conversion_type_name	TEXT	Conversion type name	Conversion action name.
conversion_value	NUMERIC	Conversion value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversion_value_rule_primary_dimension	TEXT	Conversion value rule primary dimension	Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.
conversions	NUMERIC	Conversions	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_by_conversion_date	NUMERIC	Conversions by conversion date	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
conversions_from_interactions_rate	PERCENT	Conversions from interactions rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_from_interactions_value_per_interaction	NUMERIC	Conversions from interactions value per interaction	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_value	NUMERIC	Conversions value	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_value_by_conversion_date	NUMERIC	Conversions value by conversion date	The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
conversions_value_per_cost	NUMERIC	Conversions value per cost	The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
cost	NUMERIC	Cost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
cost_micros	NUMERIC	Cost micros	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
cost_of_goods_sold_micros	NUMERIC	Cost of goods sold micros	Cost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data.
cost_per_all_conversion	NUMERIC	Cost per all conversion	The cost of ad interactions divided by all conversions.
cost_per_all_conversions	NUMERIC	Cost per all conversions	The cost of ad interactions divided by all conversions.
cost_per_conversion	NUMERIC	Cost per conversion	The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
cost_per_current_model_attributed_conversion	NUMERIC	Cost per current model attributed conversion	The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
country	COUNTRY	Geo target country code	Geo target country code.
country_criteria_id	COUNTRY	Country criteria id	Resource name of the geo target constant for the country of sale of the product.
country_criterion_id	COUNTRY	Country criterion id	Criterion Id for the country.
cpc_bid	NUMERIC	Cpc bid	The maximum CPC (cost-per-click) bid.
cpc_bid_micros	NUMERIC	Cpc bid micros	The maximum CPC (cost-per-click) bid.
cpc_bid_source	TEXT	Cpc bid source	Source of the effective CPC bid.
cpm_bid	NUMERIC	Cpm bid	The maximum CPM (cost-per-thousand viewable impressions) bid.
cpm_bid_micros	NUMERIC	Cpm bid micros	The maximum CPM (cost-per-thousand viewable impressions) bid.
cpm_bid_source	TEXT	Cpm bid source	Source of the effective CPM bid.
cpv_bid	NUMERIC	Cpv bid	The CPV (cost-per-view) bid.
cpv_bid_micros	NUMERIC	Cpv bid micros	The CPV (cost-per-view) bid.
creative_id	TEXT	Creative id	The ID of the ad.
creative_quality_score	TEXT	Creative quality score	The performance of the ad compared to other advertisers.
creative_status	TEXT	Creative status	The status of the ad.
criteria	TEXT	Criteria	Type of the age range.
criteria_type	TEXT	Criteria type	The type of the criterion.
criterion_id	NUMERIC	Criterion id	The ID of the criterion. This field is ignored for mutates.
crm_based_user_list_app_id	TEXT	Crm based user list app id	A string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs.
crm_based_user_list_data_source_type	TEXT	Crm based user list data source type	Data source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists.
crm_based_user_list_upload_key_type	TEXT	Crm based user list upload key type	Matching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation.
cross_device_conversions	NUMERIC	Cross device conversions	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
cross_device_conversions_value_micros	NUMERIC	Cross device conversions value micros	The sum of the value of cross-device conversions, in micros.
cross_sell_cost_of_goods_sold_micros	NUMERIC	Cross sell cost of goods sold micros	Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data.
cross_sell_gross_profit_micros	NUMERIC	Cross sell gross profit micros	Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data.
cross_sell_revenue_micros	NUMERIC	Cross sell revenue micros	Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data.
cross_sell_units_sold	NUMERIC	Cross sell units sold	Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data.
ctr	PERCENT	Ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
currency	TEXT	Currency	The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
currency_code	TEXT	Currency code	The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
current_model_attributed_conversion_value	NUMERIC	Current model attributed conversion value	The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions	NUMERIC	Current model attributed conversions	Shows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_from_interactions_rate	PERCENT	Current model attributed conversions from interactions rate	Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_from_interactions_value_per_interaction	NUMERIC	Current model attributed conversions from interactions value per interaction	The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_value	NUMERIC	Current model attributed conversions value	The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_value_per_cost	NUMERIC	Current model attributed conversions value per cost	The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
custom_affinity_custom_affinity	TEXT	Custom affinity custom affinity	The CustomInterest resource name.
custom_attribute0	TEXT	Custom attribute0	Custom attribute 0 of the product.
custom_attribute1	TEXT	Custom attribute1	Custom attribute 1 of the product.
custom_attribute2	TEXT	Custom attribute2	Custom attribute 2 of the product.
custom_attribute3	TEXT	Custom attribute3	Custom attribute 3 of the product.
custom_attribute4	TEXT	Custom attribute4	Custom attribute 4 of the product.
custom_audience_custom_audience	TEXT	Custom audience custom audience	The CustomAudience resource name.
custom_intent_custom_intent	TEXT	Custom intent custom intent	The CustomInterest resource name.
customer_agreement_setting_accepted_lead_form_terms	BOOLEAN	Customer agreement setting accepted lead form terms	Whether the customer has accepted lead form term of service.
customer_auto_tagging_enabled	BOOLEAN	Customer auto tagging enabled	Whether auto-tagging is enabled for the customer.
customer_call_reporting_setting_call_conversion_action	TEXT	Customer call reporting setting call conversion action	Customer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.
customer_call_reporting_setting_call_conversion_reporting_enabled	BOOLEAN	Customer call reporting setting call conversion reporting enabled	Whether to enable call conversion reporting.
customer_call_reporting_setting_call_reporting_enabled	BOOLEAN	Customer call reporting setting call reporting enabled	Enable reporting of phone call events by redirecting them through Google System.
customer_conversion_tracking_setting_accepted_customer_data_terms	BOOLEAN	Customer conversion tracking setting accepted customer data terms	Whether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709.
customer_conversion_tracking_setting_conversion_tracking_id	NUMERIC	Customer conversion tracking setting conversion tracking id	The conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only.
customer_conversion_tracking_setting_conversion_tracking_status	TEXT	Customer conversion tracking setting conversion tracking status	Conversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.
customer_conversion_tracking_setting_cross_account_conversion_tracking_id	NUMERIC	Customer conversion tracking setting cross account conversion tracking id	The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.
customer_conversion_tracking_setting_enhanced_conversions_for_leads_enabled	BOOLEAN	Customer conversion tracking setting enhanced conversions for leads enabled	Whether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only.
customer_conversion_tracking_setting_google_ads_conversion_customer	TEXT	Customer conversion tracking setting google ads conversion customer	The resource name of the customer where conversions are created and managed. This field is read-only.
customer_customer_agreement_setting_accepted_lead_form_terms	BOOLEAN	Customer customer agreement setting accepted lead form terms	Whether the customer has accepted lead form term of service.
customer_descriptive_name	TEXT	Customer descriptive name	Optional, non-unique descriptive name of the customer.
customer_final_url_suffix	TEXT	Customer final url suffix	The URL template for appending params to the final URL. Only mutable in an update operation.
customer_has_partners_badge	BOOLEAN	Customer has partners badge	Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.
customer_image_asset_auto_migration_done	BOOLEAN	Customer image asset auto migration done	True if feed based image has been migrated to asset based image.
customer_image_asset_auto_migration_done_date_time	DATE	Customer image asset auto migration done date time	Timestamp of migration from feed based image to asset base image in yyyy-MM-dd HH:mm:ss format.
customer_local_services_settings_granular_insurance_statuses	TEXT	Customer local services settings granular insurance statuses	A read-only list of geo vertical level insurance statuses.
customer_local_services_settings_granular_license_statuses	TEXT	Customer local services settings granular license statuses	A read-only list of geo vertical level license statuses.
customer_location_asset_auto_migration_done	BOOLEAN	Customer location asset auto migration done	True if feed based location has been migrated to asset based location.
customer_location_asset_auto_migration_done_date_time	DATE	Customer location asset auto migration done date time	Timestamp of migration from feed based location to asset base location in yyyy-MM-dd HH:mm:ss format.
customer_manager	BOOLEAN	Customer manager	Whether the customer is a manager.
customer_optimization_score	NUMERIC	Customer optimization score	Optimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
customer_optimization_score_weight	NUMERIC	Customer optimization score weight	Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.
customer_pay_per_conversion_eligibility_failure_reasons	TEXT	Customer pay per conversion eligibility failure reasons	Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.
customer_remarketing_setting_google_global_site_tag	TEXT	Customer remarketing setting google global site tag	The Google tag.
customer_resource_name	TEXT	Customer resource name	The resource name of the customer. Customer resource names have the form: customers/{customer_id}
customer_status	TEXT	Customer status	The status of the customer.
customer_test_account	BOOLEAN	Customer test account	Whether the customer is a test account.
customer_tracking_url_template	TEXT	Customer tracking url template	The URL template for constructing a tracking URL out of parameters. Only mutable in an update operation.
customer_video_brand_safety_suitability	TEXT	Customer video brand safety suitability	Brand Safety setting at the account level. Allows for selecting an inventory type to show your ads on content that is the right fit for your brand. See https://support.google.com/google-ads/answer/7515513.
datasource	TEXT	Data Source	The name of the Windsor connector returning the row
date	DATE	Date	Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
day_of_month	TEXT	Day of month	Day of the month
day_of_week	TEXT	Day of week	Day of the week, for example, MONDAY.
delivery_method	TEXT	Delivery method	The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.
demand_gen_campaign_settings_upgraded_targeting	BOOLEAN	Demand gen campaign settings upgraded targeting	Specifies whether this campaign uses upgraded targeting options. When this field is set to true, you can use location and language targeting at the ad group level as opposed to the standard campaign-level targeting. This field defaults to false, and can only be set when creating a campaign.
demand_gen_carousel_card_asset_call_to_action_text	TEXT	Demand gen carousel card asset call to action text	Call to action text.
demand_gen_carousel_card_asset_headline	TEXT	Demand gen carousel card asset headline	Required. Headline of the carousel card.
demand_gen_carousel_card_asset_marketing_image_asset	TEXT	Demand gen carousel card asset marketing image asset	Asset resource name of the associated 1.91:1 marketing image. This and/or square marketing image asset is required.
demand_gen_carousel_card_asset_portrait_marketing_image_asset	TEXT	Demand gen carousel card asset portrait marketing image asset	Asset resource name of the associated 4:5 portrait marketing image.
demand_gen_carousel_card_asset_square_marketing_image_asset	TEXT	Demand gen carousel card asset square marketing image asset	Asset resource name of the associated square marketing image. This and/or a marketing image asset is required.
description	TEXT	Description	Description of this user list.
descriptive_name	TEXT	Descriptive name	Optional, non-unique descriptive name of the customer.
detail_placement_view_display_name	TEXT	Detail placement view display name	The display name is URL name for websites, YouTube video name for YouTube videos, and translated mobile app name for mobile apps.
detail_placement_view_group_placement_target_url	TEXT	Detail placement view group placement target url	URL of the group placement, for example, domain, link to the mobile application in app store, or a YouTube channel URL.
detail_placement_view_placement	TEXT	Detail placement view placement	The automatic placement string at detail level, e. g. website URL, mobile application ID, or a YouTube video ID.
detail_placement_view_placement_type	TEXT	Detail placement view placement type	Type of the placement, for example, Website, YouTube Video, and Mobile Application.
detail_placement_view_resource_name	TEXT	Detail placement view resource name	The resource name of the detail placement view. Detail placement view resource names have the form: customers/{customer_id}/detailPlacementViews/{ad_group_id}~{base64_placement}
detail_placement_view_target_url	TEXT	Detail placement view target url	URL of the placement, for example, website, link to the mobile application in app store, or a YouTube video URL.
device	TEXT	Device	Device to which metrics apply.
device_type	TEXT	Device type	Type of the device.
dimensions	TEXT	Dimensions	Positive dimensions specifying the audience composition.
dimensions_audience_segments_segments_custom_audience_custom_audience	TEXT	Dimensions audience segments segments custom audience custom audience	The custom audience resource.
dimensions_audience_segments_segments_detailed_demographic_detailed_demographic	TEXT	Dimensions audience segments segments detailed demographic detailed demographic	The detailed demographic resource.
dimensions_audience_segments_segments_life_event_life_event	TEXT	Dimensions audience segments segments life event life event	The life event resource.
dimensions_audience_segments_segments_user_interest_user_interest_category	TEXT	Dimensions audience segments segments user interest user interest category	The user interest resource.
dimensions_audience_segments_segments_user_list_user_list	TEXT	Dimensions audience segments segments user list user list	The user list resource.
disapproval_reasons	TEXT	Disapproval reasons	List of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only.
display_custom_bid_dimension	TEXT	Display custom bid dimension	Allows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.
display_name	TEXT	Display name	The display name of the criterion. This field is ignored for mutates.
duration_millis	NUMERIC	Video duration millis	The duration of the video in milliseconds.
dynamic_custom_asset_android_app_link	TEXT	Dynamic custom asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
dynamic_custom_asset_contextual_keywords	TEXT	Dynamic custom asset contextual keywords	Contextual keywords, for example, Sedans, 4 door sedans.
dynamic_custom_asset_formatted_price	TEXT	Dynamic custom asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $20,000.00.
dynamic_custom_asset_formatted_sale_price	TEXT	Dynamic custom asset formatted sale price	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $15,000.00.
dynamic_custom_asset_id	TEXT	Dynamic custom asset id	Required. ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag, for example, sedan. Required.
dynamic_custom_asset_id2	TEXT	Dynamic custom asset id2	ID2 which can be any sequence of letters and digits, for example, red. ID sequence (ID + ID2) must be unique.
dynamic_custom_asset_image_url	TEXT	Dynamic custom asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
dynamic_custom_asset_ios_app_link	TEXT	Dynamic custom asset ios app link	iOS deep link, for example, exampleApp://content/page.
dynamic_custom_asset_ios_app_store_id	NUMERIC	Dynamic custom asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
dynamic_custom_asset_item_address	TEXT	Dynamic custom asset item address	Item address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
dynamic_custom_asset_item_category	TEXT	Dynamic custom asset item category	Item category, for example, Sedans.
dynamic_custom_asset_item_description	TEXT	Dynamic custom asset item description	Item description, for example, Best selling mid-size car.
dynamic_custom_asset_item_subtitle	TEXT	Dynamic custom asset item subtitle	Item subtitle, for example, At your Mountain View dealership.
dynamic_custom_asset_item_title	TEXT	Dynamic custom asset item title	Required. Item title, for example, Mid-size sedan. Required.
dynamic_custom_asset_price	TEXT	Dynamic custom asset price	Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 20,000.00 USD.
dynamic_custom_asset_sale_price	TEXT	Dynamic custom asset sale price	Sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 15,000.00 USD. Must be less than the 'price' field.
dynamic_custom_asset_similar_ids	TEXT	Dynamic custom asset similar ids	Similar IDs.
dynamic_education_asset_address	TEXT	Dynamic education asset address	School address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
dynamic_education_asset_android_app_link	TEXT	Dynamic education asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
dynamic_education_asset_contextual_keywords	TEXT	Dynamic education asset contextual keywords	Contextual keywords, for example, Nursing certification, Health, Mountain View.
dynamic_education_asset_image_url	TEXT	Dynamic education asset image url	Image url, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
dynamic_education_asset_ios_app_link	TEXT	Dynamic education asset ios app link	iOS deep link, for example, exampleApp://content/page.
dynamic_education_asset_ios_app_store_id	NUMERIC	Dynamic education asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
dynamic_education_asset_location_id	TEXT	Dynamic education asset location id	Location ID which can be any sequence of letters and digits and must be unique.
dynamic_education_asset_program_description	TEXT	Dynamic education asset program description	Program description, for example, Nursing Certification.
dynamic_education_asset_program_id	TEXT	Dynamic education asset program id	Required. Program ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
dynamic_education_asset_program_name	TEXT	Dynamic education asset program name	Required. Program name, for example, Nursing. Required.
dynamic_education_asset_school_name	TEXT	Dynamic education asset school name	School name, for example, Mountain View School of Nursing.
dynamic_education_asset_similar_program_ids	TEXT	Dynamic education asset similar program ids	Similar program IDs.
dynamic_education_asset_subject	TEXT	Dynamic education asset subject	Subject of study, for example, Health.
dynamic_education_asset_thumbnail_image_url	TEXT	Dynamic education asset thumbnail image url	Thumbnail image url, for example, http://www.example.com/thumbnail.png. The thumbnail image will not be uploaded as image asset.
dynamic_flights_asset_android_app_link	TEXT	Dynamic flights asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
dynamic_flights_asset_custom_mapping	TEXT	Dynamic flights asset custom mapping	A custom field which can be multiple key to values mapping separated by delimiters (",", "\|" and ":"), in the forms of ": , , ... , \| : , ... , \| ... \| : , ... ," for example, wifi: most \| aircraft: 320, 77W \| flights: 42 \| legroom: 32".
dynamic_flights_asset_destination_id	TEXT	Dynamic flights asset destination id	Required. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
dynamic_flights_asset_destination_name	TEXT	Dynamic flights asset destination name	Destination name, for example, Paris.
dynamic_flights_asset_flight_description	TEXT	Dynamic flights asset flight description	Required. Flight description, for example, Book your ticket. Required.
dynamic_flights_asset_flight_price	TEXT	Dynamic flights asset flight price	Flight price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.
dynamic_flights_asset_flight_sale_price	TEXT	Dynamic flights asset flight sale price	Flight sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'flight_price' field.
dynamic_flights_asset_formatted_price	TEXT	Dynamic flights asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.
dynamic_flights_asset_formatted_sale_price	TEXT	Dynamic flights asset formatted sale price	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.
dynamic_flights_asset_image_url	TEXT	Dynamic flights asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
dynamic_flights_asset_ios_app_link	TEXT	Dynamic flights asset ios app link	iOS deep link, for example, exampleApp://content/page.
dynamic_flights_asset_ios_app_store_id	NUMERIC	Dynamic flights asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
dynamic_flights_asset_origin_id	TEXT	Dynamic flights asset origin id	Origin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique.
dynamic_flights_asset_origin_name	TEXT	Dynamic flights asset origin name	Origin name, for example, London.
dynamic_flights_asset_similar_destination_ids	TEXT	Dynamic flights asset similar destination ids	Similar destination IDs, for example, PAR,LON.
dynamic_hotels_and_rentals_asset_address	TEXT	Dynamic hotels and rentals asset address	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
dynamic_hotels_and_rentals_asset_android_app_link	TEXT	Dynamic hotels and rentals asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
dynamic_hotels_and_rentals_asset_category	TEXT	Dynamic hotels and rentals asset category	Category, for example, Hotel suite.
dynamic_hotels_and_rentals_asset_contextual_keywords	TEXT	Dynamic hotels and rentals asset contextual keywords	Contextual keywords, for example, Mountain View "Hotels", South Bay hotels.
dynamic_hotels_and_rentals_asset_description	TEXT	Dynamic hotels and rentals asset description	Description, for example, Close to SJC Airport.
dynamic_hotels_and_rentals_asset_destination_name	TEXT	Dynamic hotels and rentals asset destination name	Destination name, for example, Downtown Mountain View.
dynamic_hotels_and_rentals_asset_formatted_price	TEXT	Dynamic hotels and rentals asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.
dynamic_hotels_and_rentals_asset_formatted_sale_price	TEXT	Dynamic hotels and rentals asset formatted sale price	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.
dynamic_hotels_and_rentals_asset_image_url	TEXT	Dynamic hotels and rentals asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
dynamic_hotels_and_rentals_asset_ios_app_link	TEXT	Dynamic hotels and rentals asset ios app link	iOS deep link, for example, exampleApp://content/page.
dynamic_hotels_and_rentals_asset_ios_app_store_id	NUMERIC	Dynamic hotels and rentals asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
dynamic_hotels_and_rentals_asset_price	TEXT	Dynamic hotels and rentals asset price	Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.
dynamic_hotels_and_rentals_asset_property_id	TEXT	Dynamic hotels and rentals asset property id	Required. Property ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
dynamic_hotels_and_rentals_asset_property_name	TEXT	Dynamic hotels and rentals asset property name	Required. Property name, for example, Mountain View Hotel. Required.
dynamic_hotels_and_rentals_asset_sale_price	TEXT	Dynamic hotels and rentals asset sale price	ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.
dynamic_hotels_and_rentals_asset_similar_property_ids	TEXT	Dynamic hotels and rentals asset similar property ids	Similar property IDs.
dynamic_hotels_and_rentals_asset_star_rating	NUMERIC	Dynamic hotels and rentals asset star rating	Star rating. Must be a number between 1 to 5, inclusive.
dynamic_jobs_asset_address	TEXT	Dynamic jobs asset address	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.
dynamic_jobs_asset_android_app_link	TEXT	Dynamic jobs asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
dynamic_jobs_asset_contextual_keywords	TEXT	Dynamic jobs asset contextual keywords	Contextual keywords, for example, Software engineering job.
dynamic_jobs_asset_description	TEXT	Dynamic jobs asset description	Description, for example, Apply your technical skills.
dynamic_jobs_asset_image_url	TEXT	Dynamic jobs asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
dynamic_jobs_asset_ios_app_link	TEXT	Dynamic jobs asset ios app link	iOS deep link, for example, exampleApp://content/page.
dynamic_jobs_asset_ios_app_store_id	NUMERIC	Dynamic jobs asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
dynamic_jobs_asset_job_category	TEXT	Dynamic jobs asset job category	Job category, for example, Technical.
dynamic_jobs_asset_job_id	TEXT	Dynamic jobs asset job id	Required. Job ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
dynamic_jobs_asset_job_subtitle	TEXT	Dynamic jobs asset job subtitle	Job subtitle, for example, Level II.
dynamic_jobs_asset_job_title	TEXT	Dynamic jobs asset job title	Required. Job title, for example, Software engineer. Required.
dynamic_jobs_asset_location_id	TEXT	Dynamic jobs asset location id	Location ID which can be any sequence of letters and digits. The ID sequence (job ID + location ID) must be unique.
dynamic_jobs_asset_salary	TEXT	Dynamic jobs asset salary	Salary, for example, $100,000.
dynamic_jobs_asset_similar_job_ids	TEXT	Dynamic jobs asset similar job ids	Similar job IDs, for example, 1275.
dynamic_local_asset_address	TEXT	Dynamic local asset address	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.
dynamic_local_asset_android_app_link	TEXT	Dynamic local asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
dynamic_local_asset_category	TEXT	Dynamic local asset category	Category, for example, Food.
dynamic_local_asset_contextual_keywords	TEXT	Dynamic local asset contextual keywords	Contextual keywords, for example, Save groceries coupons.
dynamic_local_asset_deal_id	TEXT	Dynamic local asset deal id	Required. Deal ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
dynamic_local_asset_deal_name	TEXT	Dynamic local asset deal name	Required. Deal name, for example, 50% off at Mountain View Grocers. Required.
dynamic_local_asset_description	TEXT	Dynamic local asset description	Description, for example, Save on your weekly bill.
dynamic_local_asset_formatted_price	TEXT	Dynamic local asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.
dynamic_local_asset_formatted_sale_price	TEXT	Dynamic local asset formatted sale price	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.
dynamic_local_asset_image_url	TEXT	Dynamic local asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
dynamic_local_asset_ios_app_link	TEXT	Dynamic local asset ios app link	iOS deep link, for example, exampleApp://content/page.
dynamic_local_asset_ios_app_store_id	NUMERIC	Dynamic local asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
dynamic_local_asset_price	TEXT	Dynamic local asset price	Price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.
dynamic_local_asset_sale_price	TEXT	Dynamic local asset sale price	Sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.
dynamic_local_asset_similar_deal_ids	TEXT	Dynamic local asset similar deal ids	Similar deal IDs, for example, 1275.
dynamic_local_asset_subtitle	TEXT	Dynamic local asset subtitle	Subtitle, for example, Groceries.
dynamic_real_estate_asset_address	TEXT	Dynamic real estate asset address	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
dynamic_real_estate_asset_android_app_link	TEXT	Dynamic real estate asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
dynamic_real_estate_asset_city_name	CITY	Dynamic real estate asset city name	City name, for example, Mountain View, California.
dynamic_real_estate_asset_contextual_keywords	TEXT	Dynamic real estate asset contextual keywords	Contextual keywords, for example, For sale; Houses for sale.
dynamic_real_estate_asset_description	TEXT	Dynamic real estate asset description	Description, for example, 3 beds, 2 baths, 1568 sq. ft.
dynamic_real_estate_asset_formatted_price	TEXT	Dynamic real estate asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $200,000.00.
dynamic_real_estate_asset_image_url	TEXT	Dynamic real estate asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
dynamic_real_estate_asset_ios_app_link	TEXT	Dynamic real estate asset ios app link	iOS deep link, for example, exampleApp://content/page.
dynamic_real_estate_asset_ios_app_store_id	NUMERIC	Dynamic real estate asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
dynamic_real_estate_asset_listing_id	TEXT	Dynamic real estate asset listing id	Required. Listing ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
dynamic_real_estate_asset_listing_name	TEXT	Dynamic real estate asset listing name	Required. Listing name, for example, Boulevard Bungalow. Required.
dynamic_real_estate_asset_listing_type	TEXT	Dynamic real estate asset listing type	Listing type, for example, For sale.
dynamic_real_estate_asset_price	TEXT	Dynamic real estate asset price	Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 200,000.00 USD.
dynamic_real_estate_asset_property_type	TEXT	Dynamic real estate asset property type	Property type, for example, House.
dynamic_real_estate_asset_similar_listing_ids	TEXT	Dynamic real estate asset similar listing ids	Similar listing IDs.
dynamic_search_ads_setting_domain_name	TEXT	Dynamic search ads setting domain name	Required. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com".
dynamic_search_ads_setting_feeds	TEXT	Dynamic search ads setting feeds	The list of page feeds associated with the campaign.
dynamic_search_ads_setting_language_code	TEXT	Dynamic search ads setting language code	Required. The language code specifying the language of the domain, for example, "en".
dynamic_search_ads_setting_use_supplied_urls_only	BOOLEAN	Dynamic search ads setting use supplied urls only	Whether the campaign uses advertiser supplied URLs exclusively.
dynamic_travel_asset_android_app_link	TEXT	Dynamic travel asset android app link	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234.
dynamic_travel_asset_category	TEXT	Dynamic travel asset category	Category, for example, Express.
dynamic_travel_asset_contextual_keywords	TEXT	Dynamic travel asset contextual keywords	Contextual keywords, for example, Paris trains.
dynamic_travel_asset_destination_address	TEXT	Dynamic travel asset destination address	Destination address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403.
dynamic_travel_asset_destination_id	TEXT	Dynamic travel asset destination id	Required. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required.
dynamic_travel_asset_destination_name	TEXT	Dynamic travel asset destination name	Destination name, for example, Paris.
dynamic_travel_asset_formatted_price	TEXT	Dynamic travel asset formatted price	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00.
dynamic_travel_asset_formatted_sale_price	TEXT	Dynamic travel asset formatted sale price	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00.
dynamic_travel_asset_image_url	TEXT	Dynamic travel asset image url	Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset.
dynamic_travel_asset_ios_app_link	TEXT	Dynamic travel asset ios app link	iOS deep link, for example, exampleApp://content/page.
dynamic_travel_asset_ios_app_store_id	NUMERIC	Dynamic travel asset ios app store id	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present.
dynamic_travel_asset_origin_id	TEXT	Dynamic travel asset origin id	Origin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique.
dynamic_travel_asset_origin_name	TEXT	Dynamic travel asset origin name	Origin name, for example, London.
dynamic_travel_asset_price	TEXT	Dynamic travel asset price	Price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD.
dynamic_travel_asset_sale_price	TEXT	Dynamic travel asset sale price	Sale price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field.
dynamic_travel_asset_similar_destination_ids	TEXT	Dynamic travel asset similar destination ids	Similar destination IDs, for example, NYC.
dynamic_travel_asset_title	TEXT	Dynamic travel asset title	Required. Title, for example, Book your train ticket. Required.
effective_cpc_bid_micros	NUMERIC	Effective cpc bid micros	Value will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null.
effective_cpc_bid_source	TEXT	Effective cpc bid source	Source of the effective CPC bid.
effective_cpm_bid_micros	NUMERIC	Effective cpm bid micros	The effective CPM (cost-per-thousand viewable impressions) bid.
effective_cpm_bid_source	TEXT	Effective cpm bid source	Source of the effective CPM bid.
effective_cpv_bid_micros	NUMERIC	Effective cpv bid micros	The effective CPV (cost-per-view) bid.
effective_cpv_bid_source	TEXT	Effective cpv bid source	Source of the effective CPV bid.
effective_currency_code	TEXT	Effective currency code	The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.
effective_percent_cpc_bid_micros	NUMERIC	Effective percent cpc bid micros	The effective Percent CPC bid amount.
effective_percent_cpc_bid_source	TEXT	Effective percent cpc bid source	Source of the effective Percent CPC bid.
effective_target_cpa_micros	NUMERIC	Effective target cpa micros	The effective target CPA (cost-per-acquisition). This field is read-only.
effective_target_cpa_source	TEXT	Effective target cpa source	Source of the effective target CPA. This field is read-only.
effective_target_roas	NUMERIC	Effective target roas	The effective target ROAS (return-on-ad-spend). This field is read-only.
effective_target_roas_source	TEXT	Effective target roas source	Source of the effective target ROAS. This field is read-only.
eligible_for_display	BOOLEAN	Eligible for display	Indicates this user list is eligible for Google Display Network. This field is read-only.
eligible_for_search	BOOLEAN	Eligible for search	Indicates if this user list is eligible for Google Search Network.
eligible_impressions_from_location_asset_store_reach	NUMERIC	Eligible impressions from location asset store reach	Number of impressions in which the store location was shown or the location was used for targeting. This measure is coming from Asset based location.
enabled	BOOLEAN	Enabled	The status between the asset and the latest version of the ad. If true, the asset is linked to the latest version of the ad. If false, it means the link once existed but has been removed and is no longer present in the latest version of the ad.
end_date	DATE	End date	The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30.
engagement_rate	PERCENT	Engagement rate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
engagements	NUMERIC	Engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
enhanced_cpc	TEXT	Enhanced cpc	A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
estimated_add_clicks_at_first_position_cpc	NUMERIC	Estimated add clicks at first position cpc	Estimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros.
estimated_add_cost_at_first_position_cpc	NUMERIC	Estimated add cost at first position cpc	Estimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros.
excluded_parent_asset_field_types	TEXT	Excluded parent asset field types	The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
excluded_parent_asset_set_types	TEXT	Excluded parent asset set types	The asset set types that should be excluded from this campaign. Asset set links with these types will not be inherited by this campaign from the upper level. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this campaign, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this campaign. Only LOCATION_SYNC is currently supported.
exclusion_dimension	TEXT	Exclusion dimension	Negative dimension specifying the audience composition.
exclusion_dimension_exclusions_user_list_user_list	TEXT	Exclusion dimension exclusions user list user list	The user list resource.
experiment_type	TEXT	Experiment type	The type of campaign: normal, draft, or experiment.
explicitly_shared	BOOLEAN	Explicitly shared	Specifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.
external_activity_id	TEXT	External activity id	Advertiser supplied activity ID.
external_conversion_source	TEXT	External conversion source	External conversion source.
external_customer_id	NUMERIC	External customer id	The ID of the customer.
field_type	TEXT	Field type	Role that the asset takes in the ad.
field_type_policy_summaries	TEXT	Field type policy summaries	Policy information for the asset for each FieldType.
final_mobile_urls	TEXT	Final mobile urls	The list of possible final mobile URLs after all cross-domain redirects.
final_url	TEXT	Final url	The advertiser-specified final URL.
final_url_suffix	TEXT	Final url suffix	Suffix used to append query parameters to landing pages that are served with parallel tracking.
final_urls	TEXT	Final urls	The list of possible final URLs after all cross-domain redirects for the ad.
first_page_cpc	NUMERIC	First page cpc	The estimate of the CPC bid required for ad to be shown on first page of search results.
first_position_cpc	NUMERIC	First position cpc	The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.
fixed_cpm_goal	TEXT	Fixed cpm goal	Fixed CPM bidding goal. Determines the exact bidding optimization parameters.
fixed_cpm_micros	NUMERIC	Fixed cpm micros	The fixed amount in micros that the advertiser pays for every thousand impressions of the ad.
fixed_cpm_target_frequency_info_target_count	NUMERIC	Fixed cpm target frequency info target count	Target frequency count represents the number of times an advertiser wants to show the ad to target a single user.
fixed_cpm_target_frequency_info_time_unit	TEXT	Fixed cpm target frequency info time unit	Time window expressing the period over which you want to reach the specified target_count.
frequency_caps	TEXT	Frequency caps	A list that limits how often each user will see this campaign's ads.
gender_type	TEXT	Gender type	Type of the gender.
gender_view_resource_name	TEXT	Gender view resource name	The resource name of the gender view. Gender view resource names have the form: customers/{customer_id}/genderViews/{ad_group_id}~{criterion_id}
geo_target_airport	TEXT	Geo target airport	Resource name of the geo target constant that represents an airport.
geo_target_canton	TEXT	Geo target canton	Resource name of the geo target constant that represents a canton.
geo_target_city	CITY	Geo target city (Alias)	Resource name of the geo target constant that represents a city.
geo_target_country	COUNTRY	Geo target country (Geographic View)	The country of the user's actual physical location or an area of interest (Geographic View).
geo_target_county	TEXT	Geo target county	Resource name of the geo target constant that represents a county.
geo_target_district	TEXT	Geo target district	Resource name of the geo target constant that represents a district.
geo_target_metro	TEXT	Geo target metro	Resource name of the geo target constant that represents a metro.
geo_target_most_specific_location	TEXT	Geo target most specific location	Resource name of the geo target constant that represents the most specific location.
geo_target_postal_code	TEXT	Geo target postal code	Resource name of the geo target constant that represents a postal code.
geo_target_province	TEXT	Geo target province	Resource name of the geo target constant that represents a province.
geo_target_region	REGION	Geo target region	Resource name of the geo target constant that represents a region.
geo_target_state	TEXT	Geo target state	Resource name of the geo target constant that represents a state.
geo_target_type_setting_negative_geo_target_type	TEXT	Geo target type setting negative geo target type	The setting used for negative geotargeting in this particular campaign.
geo_target_type_setting_positive_geo_target_type	TEXT	Geo target type setting positive geo target type	The setting used for positive geotargeting in this particular campaign.
geographic_view_country_criterion_id	COUNTRY	Geographic view country criterion id	Criterion Id for the country.
geographic_view_location_type	TEXT	Geographic view location type	Type of the geo targeting of the campaign.
geographic_view_resource_name	TEXT	Geographic view resource name	The resource name of the geographic view. Geographic view resource names have the form: customers/{customer_id}/geographicViews/{country_criterion_id}~{location_type}
gmail_forwards	NUMERIC	Gmail forwards	The number of times the ad was forwarded to someone else as a message.
gmail_saves	NUMERIC	Gmail saves	The number of times someone has saved your Gmail ad to their inbox as a message.
gmail_secondary_clicks	NUMERIC	Gmail secondary clicks	The number of clicks to the landing page on the expanded state of Gmail ads.
gross_profit_margin	NUMERIC	Gross profit margin	Gross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. Gross profit margin is the gross profit you made divided by your total revenue and multiplied by 100%. Gross profit margin calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone bought a hat and a shirt in an order on your website. The hat is priced $10 and has a cost of goods sold value of $3. The shirt is priced $20 but has no cost of goods sold value. Gross profit margin for this order will only take into account the hat because it has a cost of goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. This metric is only available if you report conversions with cart data.
gross_profit_micros	NUMERIC	Gross profit micros	Gross profit is the profit you made from orders attributed to your ads minus the cost of goods sold (COGS). How it works: Gross profit is the revenue you made from sales attributed to your ads minus cost of goods sold. Gross profit calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The hat has a cost of goods sold value of $3, but the shirt has no cost of goods sold value. Gross profit for this order will only take into account the hat, so it's $7 = $10 - $3. This metric is only available if you report conversions with cart data.
group_placement_target_url	TEXT	Group placement target url	URL of the group placement, for example, domain, link to the mobile application in app store, or a YouTube channel URL.
group_placement_view_display_name	TEXT	Group placement view display name	Domain name for websites and YouTube channel name for YouTube channels.
group_placement_view_placement	TEXT	Group placement view placement	The automatic placement string at group level, e. g. web domain, mobile app ID, or a YouTube channel ID.
group_placement_view_placement_type	TEXT	Group placement view placement type	Type of the placement, for example, Website, YouTube Channel, Mobile Application.
group_placement_view_resource_name	TEXT	Group placement view resource name	The resource name of the group placement view. Group placement view resource names have the form: customers/{customer_id}/groupPlacementViews/{ad_group_id}~{base64_placement}
group_placement_view_target_url	TEXT	Group placement view target url	URL of the group placement, for example, domain, link to the mobile application in app store, or a YouTube channel URL.
has_partners_badge	BOOLEAN	Has partners badge	Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.
has_recommended_budget	BOOLEAN	Has recommended budget	Indicates whether there is a recommended budget for this campaign budget. This field is read-only.
historical_creative_quality_score	TEXT	Historical creative quality score	The creative historical quality score.
historical_landing_page_quality_score	TEXT	Historical landing page quality score	The quality of historical landing page experience.
historical_quality_score	NUMERIC	Historical quality score	The historical quality score.
historical_search_predicted_ctr	TEXT	Historical search predicted ctr	The historical search predicted click through rate (CTR).
hotel_average_lead_value_micros	NUMERIC	Hotel average lead value micros	Average lead value based on clicks.
hotel_booking_window_days	NUMERIC	Hotel booking window days	Hotel booking window in days.
hotel_callout_asset_language_code	TEXT	Hotel callout asset language code	Required. The language of the hotel callout. Represented as BCP 47 language tag.
hotel_callout_asset_text	TEXT	Hotel callout asset text	Required. The text of the hotel callout asset. The length of this string should be between 1 and 25, inclusive.
hotel_center_id	NUMERIC	Hotel center id	Hotel center ID.
hotel_check_in_date	DATE	Hotel check in date	Hotel check-in date. Formatted as yyyy-MM-dd.
hotel_check_in_day_of_week	TEXT	Hotel check in day of week	Hotel check-in day of week.
hotel_city	CITY	Hotel city	Hotel city.
hotel_class	NUMERIC	Hotel class	Hotel class.
hotel_country	COUNTRY	Hotel country	Hotel country.
hotel_date_selection_type	TEXT	Hotel date selection type	Hotel date selection type.
hotel_eligible_impressions	NUMERIC	Hotel eligible impressions	The number of impressions that hotel partners could have had given their feed performance.
hotel_length_of_stay	NUMERIC	Hotel length of stay	Hotel length of stay.
hotel_price_bucket	TEXT	Hotel price bucket	Hotel price bucket.
hotel_price_difference_percentage	PERCENT	Hotel price difference percentage	The average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser.
hotel_property_asset_hotel_address	TEXT	Hotel property asset hotel address	Address of the hotel. Read-only.
hotel_property_asset_hotel_name	TEXT	Hotel property asset hotel name	Name of the hotel. Read-only.
hotel_property_asset_place_id	TEXT	Hotel property asset place id	Place IDs uniquely identify a place in the Google Places database and on Google Maps. See https://developers.google.com/places/web-service/place-id to learn more.
hotel_property_asset_set	TEXT	Hotel property asset set	The set of hotel properties for Performance Max for travel goals campaigns.
hotel_rate_rule_id	TEXT	Hotel rate rule id	Hotel rate rule ID.
hotel_rate_type	TEXT	Hotel rate type	Hotel rate type.
hotel_setting_hotel_center_id	NUMERIC	Hotel setting hotel center id	The linked Hotel Center account.
hotel_state	TEXT	Hotel state	Hotel state.
hour	TEXT	Hour	Hour of day as a number between 0 and 23, inclusive.
hour_of_day	NUMERIC	Hour of day	Hour of day as a number between 0 and 23, inclusive.
id	TEXT	Id	The ID of the campaign.
image_asset_auto_migration_done	BOOLEAN	Image asset auto migration done	True if feed based image has been migrated to asset based image.
image_asset_auto_migration_done_date_time	DATE	Image asset auto migration done date time	Timestamp of migration from feed based image to asset base image in yyyy-MM-dd HH:mm:ss format.
image_asset_file_size	NUMERIC	Image asset file size	File size of the image asset in bytes.
image_asset_full_size_height_pixels	NUMERIC	Image asset full size height pixels	Height of the image.
image_asset_full_size_url	TEXT	Image asset full size url	A URL that returns the image with this height and width.
image_asset_full_size_width_pixels	NUMERIC	Image asset full size width pixels	Width of the image.
image_asset_mime_type	TEXT	Image asset mime type	MIME type of the image asset.
image_url	IMAGE_URL	Ad Image URL	Image URL from Multi asset ad or Responsive Display Ad, first non-null match.
impressions	NUMERIC	Impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.
income_range_type	TEXT	Income range type	Type of the income range.
integration_code	TEXT	Integration code	An ID from external system. It is used by user list sellers to correlate IDs on their systems.
interaction_event_types	TEXT	Interaction event types	The types of payable and free interactions.
interaction_on_this_extension	BOOLEAN	Interaction on this extension	Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.
interaction_rate	PERCENT	Interaction rate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
interaction_types	TEXT	Interaction types	The types of payable and free interactions.
interactions	NUMERIC	Interactions	The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
invalid_click_rate	PERCENT	Invalid click rate	The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
invalid_clicks	NUMERIC	Invalid clicks	Number of clicks Google considers illegitimate and doesn't charge you for.
ip_block_ip_address	TEXT	Ip block ip address	The IP address of this IP block.
is_budget_explicitly_shared	BOOLEAN	Is budget explicitly shared	Specifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.
is_negative	BOOLEAN	Is negative	Whether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.
is_restrict	TEXT	Is restrict	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
keyword_ad_group_criterion	TEXT	Keyword ad group criterion	The AdGroupCriterion resource name.
keyword_criterion_id	TEXT	Keyword Criterion ID	The Criterion ID for a keyword
keyword_info_match_type	TEXT	Keyword info match type	The match type of the keyword.
keyword_info_text	TEXT	Keyword info text	The text of the keyword (at most 80 characters and 10 words).
keyword_match_type	TEXT	Keyword match type	Keyword match type of Campaign. Set to BROAD to set broad matching for all keywords in a campaign.
keyword_text	TEXT	Keyword text	The text of the keyword (at most 80 characters and 10 words).
keyword_theme_free_form_keyword_theme	TEXT	Keyword theme free form keyword theme	Free-form text to be matched to a Smart Campaign keyword theme constant on a best-effort basis.
keyword_theme_keyword_theme_constant	TEXT	Keyword theme keyword theme constant	The resource name of a Smart Campaign keyword theme constant. keywordThemeConstants/{keyword_theme_id}~{sub_keyword_theme_id}
keyword_view_resource_name	TEXT	Keyword view resource name	The resource name of the keyword view. Keyword view resource names have the form: customers/{customer_id}/keywordViews/{ad_group_id}~{criterion_id}
label_id	NUMERIC	Label id	ID of the label. Read only.
label_name	TEXT	Label name	The name of the label. This field is required and should not be empty when creating a new label. The length of this string should be between 1 and 80, inclusive.
label_resource_name	TEXT	Label resource name	Name of the resource. Label resource names have the form: customers/{customer_id}/labels/{label_id}
label_status	TEXT	Label status	Status of the label. Read only.
label_text_label_background_color	TEXT	Label text label background color	Background color of the label in HEX format. This string must match the regular expression '^\#([a-fA-F0-9]{6}\|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts.
label_text_label_description	TEXT	Label text label description	A short description of the label. The length must be no more than 200 characters.
labels	TEXT	Labels	The resource names of labels attached to this campaign.
landing_page_view_resource_name	TEXT	Landing page view resource name	The resource name of the landing page view. Landing page view resource names have the form: customers/{customer_id}/landingPageViews/{unexpanded_final_url_fingerprint}
language_criteria_id	TEXT	Language criteria id	Resource name of the language constant for the language of the product.
language_language_constant	TEXT	Language language constant	The language constant resource name.
launched_to_all	BOOLEAN	Launched to all	True if the user interest is launched to all channels and locales.
lead_cost_of_goods_sold_micros	NUMERIC	Lead cost of goods sold micros	Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data.
lead_form_asset_background_image_asset	TEXT	Lead form asset background image asset	Asset resource name of the background image. The image dimensions must be exactly 1200x628.
lead_form_asset_business_name	TEXT	Lead form asset business name	Required. The name of the business being advertised.
lead_form_asset_call_to_action_description	TEXT	Lead form asset call to action description	Required. Text giving a clear value proposition of what users expect once they expand the form.
lead_form_asset_call_to_action_type	TEXT	Lead form asset call to action type	Required. Pre-defined display text that encourages user to expand the form.
lead_form_asset_custom_disclosure	TEXT	Lead form asset custom disclosure	Custom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only.
lead_form_asset_custom_question_fields	TEXT	Lead form asset custom question fields	Ordered list of custom question fields. This field is subject to a limit of 5 qualifying questions per form.
lead_form_asset_delivery_methods	TEXT	Lead form asset delivery methods	Configured methods for collected lead data to be delivered to advertiser. Only one method typed as WebhookDelivery can be configured.
lead_form_asset_description	TEXT	Lead form asset description	Required. Detailed description of the expanded form to describe what the form is asking for or facilitating.
lead_form_asset_desired_intent	TEXT	Lead form asset desired intent	Chosen intent for the lead form, for example, more volume or more qualified.
lead_form_asset_fields	TEXT	Lead form asset fields	Ordered list of input fields. This field can be updated by reordering questions, but not by adding or removing questions.
lead_form_asset_headline	TEXT	Lead form asset headline	Required. Headline of the expanded form to describe what the form is asking for or facilitating.
lead_form_asset_post_submit_call_to_action_type	TEXT	Lead form asset post submit call to action type	Pre-defined display text that encourages user action after the form is submitted.
lead_form_asset_post_submit_description	TEXT	Lead form asset post submit description	Detailed description shown after form submission that describes how the advertiser will follow up with the user.
lead_form_asset_post_submit_headline	TEXT	Lead form asset post submit headline	Headline of text shown after form submission that describes how the advertiser will follow up with the user.
lead_form_asset_privacy_policy_url	TEXT	Lead form asset privacy policy url	Required. Link to a page describing the policy on how the collected data is handled by the advertiser/business.
lead_gross_profit_micros	NUMERIC	Lead gross profit micros	Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data.
lead_revenue_micros	NUMERIC	Lead revenue micros	Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data.
lead_units_sold	NUMERIC	Lead units sold	Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data.
listing_group_case_value_activity_city_value	TEXT	Listing group case value activity city value	String value of the activity city. The Geo Target Constant resource name.
listing_group_case_value_activity_country_value	COUNTRY	Listing group case value activity country value	String value of the activity country. The Geo Target Constant resource name.
listing_group_case_value_activity_id_value	TEXT	Listing group case value activity id value	String value of the activity ID.
listing_group_case_value_activity_rating_value	NUMERIC	Listing group case value activity rating value	Long value of the activity rating.
listing_group_case_value_activity_state_value	TEXT	Listing group case value activity state value	String value of the activity state. The Geo Target Constant resource name.
listing_group_case_value_hotel_city_city_criterion	CITY	Listing group case value hotel city city criterion	The Geo Target Constant resource name.
listing_group_case_value_hotel_class_value	NUMERIC	Listing group case value hotel class value	Long value of the hotel class.
listing_group_case_value_hotel_country_region_country_region_criterion	REGION	Listing group case value hotel country region country region criterion	The Geo Target Constant resource name.
listing_group_case_value_hotel_id_value	TEXT	Listing group case value hotel id value	String value of the hotel ID.
listing_group_case_value_hotel_state_state_criterion	TEXT	Listing group case value hotel state state criterion	The Geo Target Constant resource name.
listing_group_case_value_product_brand_value	TEXT	Listing group case value product brand value	String value of the product brand.
listing_group_case_value_product_category_category_id	NUMERIC	Listing group case value product category category id	ID of the product category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436
listing_group_case_value_product_category_level	TEXT	Listing group case value product category level	Level of the product category.
listing_group_case_value_product_channel_channel	TEXT	Listing group case value product channel channel	Value of the locality.
listing_group_case_value_product_channel_exclusivity_channel_exclusivity	TEXT	Listing group case value product channel exclusivity channel exclusivity	Value of the availability.
listing_group_case_value_product_condition_condition	TEXT	Listing group case value product condition condition	Value of the condition.
listing_group_case_value_product_custom_attribute_index	TEXT	Listing group case value product custom attribute index	Indicates the index of the custom attribute.
listing_group_case_value_product_custom_attribute_value	TEXT	Listing group case value product custom attribute value	String value of the product custom attribute.
listing_group_case_value_product_item_id_value	TEXT	Listing group case value product item id value	Value of the id.
listing_group_case_value_product_type_level	TEXT	Listing group case value product type level	Level of the type.
listing_group_case_value_product_type_value	TEXT	Listing group case value product type value	Value of the type.
listing_group_parent_ad_group_criterion	TEXT	Listing group parent ad group criterion	Resource name of ad group criterion which is the parent listing group subdivision. Null for the root group.
listing_group_path	TEXT	Listing group path	The path of dimensions defining this listing group.
listing_group_type	TEXT	Listing group type	Type of the listing group.
listing_scope_dimensions	TEXT	Listing scope dimensions	Scope of the campaign criterion.
listing_scope_dimensions_activity_city_value	TEXT	Listing scope dimensions activity city value	String value of the activity city. The Geo Target Constant resource name.
listing_scope_dimensions_activity_country_value	COUNTRY	Listing scope dimensions activity country value	String value of the activity country. The Geo Target Constant resource name.
listing_scope_dimensions_activity_state_value	TEXT	Listing scope dimensions activity state value	String value of the activity state. The Geo Target Constant resource name.
listing_scope_dimensions_hotel_city_city_criterion	CITY	Listing scope dimensions hotel city city criterion	The Geo Target Constant resource name.
listing_scope_dimensions_hotel_country_region_country_region_criterion	REGION	Listing scope dimensions hotel country region country region criterion	The Geo Target Constant resource name.
listing_scope_dimensions_hotel_state_state_criterion	TEXT	Listing scope dimensions hotel state state criterion	The Geo Target Constant resource name.
listing_type	TEXT	Listing type	Listing type of ads served for this campaign. Field is restricted for usage with Performance Max campaigns.
local_campaign_setting_location_source_type	TEXT	Local campaign setting location source type	The location source type for this local campaign.
local_service_id_service_id	TEXT	Local service id service id	The criterion resource name.
local_services_campaign_settings_category_bids	TEXT	Local services campaign settings category bids	Categorical level bids associated with MANUAL_CPA bidding strategy.
local_services_settings_granular_insurance_statuses	TEXT	Local services settings granular insurance statuses	A read-only list of geo vertical level insurance statuses.
local_services_settings_granular_license_statuses	TEXT	Local services settings granular license statuses	A read-only list of geo vertical level license statuses.
location_asset_auto_migration_done	BOOLEAN	Location asset auto migration done	True if feed based location has been migrated to asset based location.
location_asset_auto_migration_done_date_time	DATE	Location asset auto migration done date time	Timestamp of migration from feed based location to asset base location in yyyy-MM-dd HH:mm:ss format.
location_asset_business_profile_locations	TEXT	Location asset business profile locations	The list of business locations for the customer. This will only be returned if the Location Asset is syncing from the Business Profile account. It is possible to have multiple Business Profile listings under the same account that point to the same Place ID.
location_asset_location_ownership_type	TEXT	Location asset location ownership type	The type of location ownership. If the type is BUSINESS_OWNER, it will be served as a location extension. If the type is AFFILIATE, it will be served as an affiliate location.
location_asset_place_id	TEXT	Location asset place id	Place IDs uniquely identify a place in the Google Places database and on Google Maps. This field is unique for a given customer ID and asset type. See https://developers.google.com/places/web-service/place-id to learn more about Place ID.
location_geo_target_constant	TEXT	Location geo target constant	The geo target constant resource name.
location_group	TEXT	Location group	Location Group
location_group_enable_customer_level_location_asset_set	BOOLEAN	Location group enable customer level location asset set	Denotes that the latest customer level asset set is used for targeting. Used with radius and radius_units. Cannot be used with feed, geo target constants or feed item sets. When using asset sets, either this field or location_group_asset_sets should be specified. Both cannot be used at the same time. This can only be set in CREATE operations.
location_group_feed	TEXT	Location group feed	Feed specifying locations for targeting. Cannot be set with AssetSet fields. This is required and must be set in CREATE operations.
location_group_geo_target_constants	TEXT	Location group geo target constants	Geo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed. Cannot be set with AssetSet fields.
location_type	TEXT	Location type	Type of the geo targeting of the campaign.
logical_user_list_rules	TEXT	Logical user list rules	Logical list rules that define this user list. The rules are defined as a logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are ANDed when they are evaluated. Required for creating a logical user list.
lookalike_user_list_country_codes	TEXT	Lookalike user list country codes	Countries targeted by the Lookalike. Two-letter country code as defined by ISO-3166
lookalike_user_list_expansion_level	TEXT	Lookalike user list expansion level	Expansion level, reflecting the size of the lookalike audience
lookalike_user_list_seed_user_list_ids	NUMERIC	Lookalike user list seed user list ids	Seed UserList ID from which this list is derived, provided by user.
manager	BOOLEAN	Manager	Whether the customer is a manager.
manual_cpa	TEXT	Manual cpa	Standard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns.
manual_cpc_enhanced_cpc_enabled	BOOLEAN	Manual cpc enhanced cpc enabled	Whether bids are to be enhanced based on conversion optimizer data.
manual_cpm	TEXT	Manual cpm	Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
manual_cpv	TEXT	Manual cpv	A bidding strategy that pays a configurable amount per video view.
match_rate_percentage	NUMERIC	Match rate percentage	Indicates match rate for Customer Match lists. The range of this field is [0-100]. This will be null for other list types or when it's not possible to calculate the match rate. This field is read-only.
maximize_conversion_value_cpc_bid_ceiling_micros	NUMERIC	Maximize conversion value cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
maximize_conversion_value_cpc_bid_floor_micros	NUMERIC	Maximize conversion value cpc bid floor micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
maximize_conversion_value_target_roas	NUMERIC	Maximize conversion value target roas	The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
maximize_conversions_cpc_bid_ceiling_micros	NUMERIC	Maximize conversions cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
maximize_conversions_cpc_bid_floor_micros	NUMERIC	Maximize conversions cpc bid floor micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
maximize_conversions_target_cpa_micros	NUMERIC	Maximize conversions target cpa micros	The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
membership_life_span	NUMERIC	Membership life span	Number of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. This field is ignored for logical_user_list and rule_based_user_list types. Membership to lists of these types depends on the rules defined by the lists.
membership_status	TEXT	Membership status	Membership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to.
merchant_id	NUMERIC	Merchant id	Merchant ID of the product.
message_chat_rate	PERCENT	Message chat rate	Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression.
message_chats	NUMERIC	Message chats	Number of message chats initiated for Click To Message impressions that were message tracking eligible.
message_impressions	NUMERIC	Message impressions	Number of Click To Message impressions that were message tracking eligible.
metro	TEXT	Geo target metro area	Geo target metro area.
mobile_app_asset_app_id	TEXT	Mobile app asset app id	Required. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS.
mobile_app_asset_app_store	TEXT	Mobile app asset app store	Required. The application store that distributes this specific app.
mobile_app_asset_end_date	DATE	Mobile app asset end date	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
mobile_app_asset_link_text	TEXT	Mobile app asset link text	Required. The visible text displayed when the link is rendered in an ad. The length of this string should be between 1 and 25, inclusive.
mobile_app_asset_start_date	DATE	Mobile app asset start date	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
mobile_app_category_mobile_app_category_constant	TEXT	Mobile app category mobile app category constant	The mobile app category constant resource name.
mobile_application_app_id	TEXT	Mobile application app id	A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.
mobile_application_name	TEXT	Mobile application name	Name of this mobile application.
mobile_device_mobile_device_constant	TEXT	Mobile device mobile device constant	The mobile device constant resource name.
mobile_friendly_clicks_percentage	PERCENT	Mobile friendly clicks percentage	The percentage of mobile clicks that go to a mobile-friendly page.
month	TEXT	Month	Number of the month
month_first_day	DATE	Month first day	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
month_of_year	TEXT	Month of year	Month of the year, for example, January.
name	TEXT	Name	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
negative	BOOLEAN	Negative	Whether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.
network_settings_target_content_network	BOOLEAN	Network settings target content network	Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
network_settings_target_google_search	BOOLEAN	Network settings target google search	Whether ads will be served with google.com search results.
network_settings_target_google_tv_network	BOOLEAN	Network settings target google tv network	Whether ads will be served on the Google TV network.
network_settings_target_partner_search_network	BOOLEAN	Network settings target partner search network	Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
network_settings_target_search_network	BOOLEAN	Network settings target search network	Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
network_settings_target_youtube	BOOLEAN	Network settings target youtube	Whether ads will be served on YouTube.
new_customer_lifetime_value	NUMERIC	New customer lifetime value	New customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "conversions_value" for optimization. See https://support.google.com/google-ads/answer/12080169 for more details.
new_versus_returning_customers	TEXT	New versus returning customers	This is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal.
non_removed_campaign_count	NUMERIC	Non removed campaign count	The number of non-removed campaigns attached to this bidding strategy. This field is read-only.
num_offline_impressions	NUMERIC	Num offline impressions	Number of offline phone impressions.
num_offline_interactions	NUMERIC	Num offline interactions	Number of offline phone calls.
offer_id	TEXT	Offer id	Item ID of the product.
offline_interaction_rate	PERCENT	Offline interaction rate	Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
operating_system_version_operating_system_version_constant	TEXT	Operating system version operating system version constant	The operating system version constant resource name.
optimization_goal_setting_optimization_goal_types	TEXT	Optimization goal setting optimization goal types	The list of optimization goal types.
optimization_score	NUMERIC	Optimization score	Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
optimization_score_uplift	NUMERIC	Optimization score uplift	Total optimization score uplift of all recommendations.
optimization_score_url	TEXT	Optimization score url	URL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination.
optimization_score_weight	NUMERIC	Optimization score weight	Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.
optimized_targeting_enabled	BOOLEAN	Optimized targeting enabled	True if optimized targeting is enabled. Optimized Targeting is the replacement for Audience Expansion.
orders	NUMERIC	Orders	Orders is the total number of purchase conversions you received attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. If a conversion is attributed to previous interactions with your ads (clicks for text or Shopping ads, views for video ads etc.) it's counted as an order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order on your website. Even though they bought 2 products, this would count as 1 order. This metric is only available if you report conversions with cart data.
owner_customer_id	NUMERIC	Owner customer id	The ID of the Customer which owns the bidding strategy.
owner_descriptive_name	TEXT	Owner descriptive name	descriptive_name of the Customer which owns the bidding strategy.
page_feed_asset_labels	TEXT	Page feed asset labels	Labels used to group the page urls.
page_feed_asset_page_url	TEXT	Page feed asset page url	Required. The webpage that advertisers want to target.
parental_status_type	TEXT	Parental status type	Type of the parental status.
partner_hotel_id	TEXT	Partner hotel id	Partner hotel ID.
path1	TEXT	Path1	First part of text that may appear appended to the url displayed in the ad.
path2	TEXT	Path2	Second part of text that may appear appended to the url displayed in the ad. This field can only be set when path1 is set.
pay_per_conversion_eligibility_failure_reasons	TEXT	Pay per conversion eligibility failure reasons	Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.
payment_mode	TEXT	Payment mode	Payment mode for the campaign.
percent_cpc_bid_micros	NUMERIC	Percent cpc bid micros	The percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
percent_cpc_cpc_bid_ceiling_micros	NUMERIC	Percent cpc cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
percent_cpc_enhanced_cpc_enabled	BOOLEAN	Percent cpc enhanced cpc enabled	Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
percent_new_visitors	NUMERIC	Percent new visitors	Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.
performance_label	TEXT	Performance label	Performance of an asset linkage.
performance_max_upgrade_performance_max_campaign	TEXT	Performance max upgrade performance max campaign	Indicates which Performance Max campaign the campaign is upgraded to.
performance_max_upgrade_pre_upgrade_campaign	TEXT	Performance max upgrade pre upgrade campaign	Indicates legacy campaign upgraded to Performance Max.
performance_max_upgrade_status	TEXT	Performance max upgrade status	The upgrade status of a campaign requested to be upgraded to Performance Max.
period	TEXT	Period	Period over which to spend the budget. Defaults to DAILY if not specified.
phone_calls	NUMERIC	Phone calls	Number of offline phone calls.
phone_impressions	NUMERIC	Phone impressions	Number of offline phone impressions.
phone_through_rate	PERCENT	Phone through rate	Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
pinned_field	TEXT	Pinned field	Pinned field.
placeholder_type	TEXT	Placeholder type	Placeholder type. This is only used with feed item metrics.
placement	TEXT	Placement	The automatic placement string at detail level, e. g. website URL, mobile application ID, or a YouTube video ID.
placement_type	TEXT	Placement type	Type of the placement, for example, Website, YouTube Video, and Mobile Application.
placement_url	TEXT	Placement url	URL of the placement. For example, "http://www.domain.com".
policy_summary	TEXT	Policy summary	Policy information for the ad group ad asset.
policy_summary_approval_status	TEXT	Policy summary approval status	The overall approval status of this ad, calculated based on the status of its individual policy topic entries.
policy_summary_policy_topic_entries	TEXT	Policy summary policy topic entries	The list of policy findings for this ad.
policy_summary_review_status	TEXT	Policy summary review status	Where in the review process this ad is.
position_estimates_estimated_add_clicks_at_first_position_cpc	NUMERIC	Position estimates estimated add clicks at first position cpc	Estimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros.
position_estimates_estimated_add_cost_at_first_position_cpc	NUMERIC	Position estimates estimated add cost at first position cpc	Estimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros.
position_estimates_first_page_cpc_micros	NUMERIC	Position estimates first page cpc micros	The estimate of the CPC bid required for ad to be shown on first page of search results.
position_estimates_first_position_cpc_micros	NUMERIC	Position estimates first position cpc micros	The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.
position_estimates_top_of_page_cpc_micros	NUMERIC	Position estimates top of page cpc micros	The estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.
post_click_quality_score	TEXT	Post click quality score	The quality score of the landing page.
postal_code	TEXT	Geo target postal code numbers	Geo target postal code.
price_asset_language_code	TEXT	Price asset language code	Required. The language of the price asset. Represented as BCP 47 language tag.
price_asset_price_offerings	TEXT	Price asset price offerings	The price offerings of the price asset. The size of this collection should be between 3 and 8, inclusive.
price_asset_price_qualifier	TEXT	Price asset price qualifier	The price qualifier of the price asset.
price_asset_type	TEXT	Price asset type	Required. The type of the price asset.
primary_status	TEXT	Primary status	The primary status of the campaign. Provides insight into why a campaign is not serving or not serving optimally. Modification to the campaign and its related entities might take a while to be reflected in this status.
primary_status_reasons	TEXT	Primary status reasons	The primary status reasons of the campaign. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall CampaignPrimaryStatus.
product_aggregator_id	NUMERIC	Product aggregator id	Aggregator ID of the product.
product_brand	TEXT	Product brand	Brand of the product.
product_category_level1	TEXT	Product category level1	Category (level 1) of the product.
product_category_level2	TEXT	Product category level2	Category (level 2) of the product.
product_category_level3	TEXT	Product category level3	Category (level 3) of the product.
product_category_level4	TEXT	Product category level4	Category (level 4) of the product.
product_category_level5	TEXT	Product category level5	Category (level 5) of the product.
product_channel	TEXT	Product channel	Channel of the product.
product_channel_exclusivity	TEXT	Product channel exclusivity	Channel exclusivity of the product.
product_condition	TEXT	Product condition	Condition of the product.
product_country	COUNTRY	Product country	Resource name of the geo target constant for the country of sale of the product.
product_custom_attribute0	TEXT	Product custom attribute0	Custom attribute 0 of the product.
product_custom_attribute1	TEXT	Product custom attribute1	Custom attribute 1 of the product.
product_custom_attribute2	TEXT	Product custom attribute2	Custom attribute 2 of the product.
product_custom_attribute3	TEXT	Product custom attribute3	Custom attribute 3 of the product.
product_custom_attribute4	TEXT	Product custom attribute4	Custom attribute 4 of the product.
product_feed_label	TEXT	Product feed label	Feed label of the product.
product_item_id	TEXT	Product item id	Item ID of the product.
product_language	TEXT	Product language	Resource name of the language constant for the language of the product.
product_merchant_id	NUMERIC	Product merchant id	Merchant ID of the product.
product_store_id	TEXT	Product store id	Store ID of the product.
product_title	TEXT	Product title	Title of the product.
product_type_l1	TEXT	Product type l1	Type (level 1) of the product.
product_type_l2	TEXT	Product type l2	Type (level 2) of the product.
product_type_l3	TEXT	Product type l3	Type (level 3) of the product.
product_type_l4	TEXT	Product type l4	Type (level 4) of the product.
product_type_l5	TEXT	Product type l5	Type (level 5) of the product.
promotion_asset_ad_schedule_targets	TEXT	Promotion asset ad schedule targets	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
promotion_asset_discount_modifier	TEXT	Promotion asset discount modifier	A modifier for qualification of the discount.
promotion_asset_end_date	DATE	Promotion asset end date	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
promotion_asset_language_code	TEXT	Promotion asset language code	The language of the promotion. Represented as BCP 47 language tag.
promotion_asset_money_amount_off_amount_micros	NUMERIC	Promotion asset money amount off amount micros	Amount in micros. One million is equivalent to one unit.
promotion_asset_money_amount_off_currency_code	TEXT	Promotion asset money amount off currency code	Three-character ISO 4217 currency code.
promotion_asset_occasion	TEXT	Promotion asset occasion	The occasion the promotion was intended for. If an occasion is set, the redemption window will need to fall within the date range associated with the occasion.
promotion_asset_orders_over_amount_amount_micros	NUMERIC	Promotion asset orders over amount amount micros	Amount in micros. One million is equivalent to one unit.
promotion_asset_orders_over_amount_currency_code	TEXT	Promotion asset orders over amount currency code	Three-character ISO 4217 currency code.
promotion_asset_percent_off	NUMERIC	Promotion asset percent off	Percentage off discount in the promotion. 1,000,000 = 100%. Either this or money_amount_off is required.
promotion_asset_promotion_code	TEXT	Promotion asset promotion code	A code the user should use in order to be eligible for the promotion.
promotion_asset_promotion_target	TEXT	Promotion asset promotion target	Required. A freeform description of what the promotion is targeting.
promotion_asset_redemption_end_date	DATE	Promotion asset redemption end date	Last date of when the promotion is eligible to be redeemed, in yyyy-MM-dd format.
promotion_asset_redemption_start_date	DATE	Promotion asset redemption start date	Start date of when the promotion is eligible to be redeemed, in yyyy-MM-dd format.
promotion_asset_start_date	DATE	Promotion asset start date	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
proximity_address_city_name	CITY	Proximity address city name	Name of the city.
proximity_address_country_code	COUNTRY	Proximity address country code	Country code.
proximity_address_postal_code	TEXT	Proximity address postal code	Postal code.
proximity_address_province_code	TEXT	Proximity address province code	Province or state code.
proximity_address_province_name	TEXT	Proximity address province name	Province or state name.
proximity_address_street_address	TEXT	Proximity address street address	Street address line 1.
proximity_geo_point_latitude_in_micro_degrees	NUMERIC	Proximity geo point latitude in micro degrees	Micro degrees for the latitude.
proximity_geo_point_longitude_in_micro_degrees	NUMERIC	Proximity geo point longitude in micro degrees	Micro degrees for the longitude.
proximity_radius	NUMERIC	Proximity radius	The radius of the proximity.
proximity_radius_units	TEXT	Proximity radius units	The unit of measurement of the radius. Default is KILOMETERS.
publisher_organic_clicks	NUMERIC	Publisher organic clicks	Clicks from properties for which the traffic the publisher has not paid for or acquired through incentivized activity
publisher_purchased_clicks	NUMERIC	Publisher purchased clicks	Clicks from properties not owned by the publisher for which the traffic the publisher has paid for or acquired through incentivized activity
publisher_unknown_clicks	NUMERIC	Publisher unknown clicks	Clicks from traffic which is not identified as "Publisher Purchased" or "Publisher Organic"
quality_info_creative_quality_score	TEXT	Quality info creative quality score	The performance of the ad compared to other advertisers.
quality_info_post_click_quality_score	TEXT	Quality info post click quality score	The quality score of the landing page.
quality_info_quality_score	NUMERIC	Quality info quality score	The quality score. This field may not be populated if Google does not have enough information to determine a value.
quality_info_search_predicted_ctr	TEXT	Quality info search predicted ctr	The click-through rate compared to that of other advertisers.
quality_score	NUMERIC	Quality score	The quality score. This field may not be populated if Google does not have enough information to determine a value.
quarter	TEXT	Quarter	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
read_only	BOOLEAN	Read only	An option that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only.
real_time_bidding_setting_opt_in	BOOLEAN	Real time bidding setting opt in	Whether the campaign is opted in to real-time bidding.
recommendation_type	TEXT	Recommendation type	Recommendation type.
recommended_budget_amount	NUMERIC	Recommended budget amount	The recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.
recommended_budget_amount_micros	NUMERIC	Recommended budget amount micros	The recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.
recommended_budget_estimated_change_weekly_clicks	NUMERIC	Recommended budget estimated change weekly clicks	The estimated change in weekly clicks if the recommended budget is applied. This field is read-only.
recommended_budget_estimated_change_weekly_cost_micros	NUMERIC	Recommended budget estimated change weekly cost micros	The estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.
recommended_budget_estimated_change_weekly_interactions	NUMERIC	Recommended budget estimated change weekly interactions	The estimated change in weekly interactions if the recommended budget is applied. This field is read-only.
recommended_budget_estimated_change_weekly_views	NUMERIC	Recommended budget estimated change weekly views	The estimated change in weekly views if the recommended budget is applied. This field is read-only.
reference_count	NUMERIC	Reference count	The number of campaigns actively using the budget. This field is read-only.
region	REGION	Geo target region	Geo target region name.
relative_ctr	NUMERIC	Relative ctr	Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.
remarketing_setting_google_global_site_tag	TEXT	Remarketing setting google global site tag	The Google tag.
resource_name	TEXT	Resource name	The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
revenue_micros	NUMERIC	Revenue micros	Revenue is the total amount you made from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Revenue is the total value of all the orders you received attributed to your ads, minus any discount. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The entire order has a $5 discount. The revenue from this order is $25 = ($10 + $20) - $5. This metric is only available if you report conversions with cart data.
roas	PERCENT	ROAS	Return on Spend
rule_based_user_list_flexible_rule_user_list_exclusive_operands	TEXT	Rule based user list flexible rule user list exclusive operands	Rules representing users that should be excluded from the user list. These are located on the right side of the AND_NOT operator, and joined together by OR.
rule_based_user_list_flexible_rule_user_list_inclusive_operands	TEXT	Rule based user list flexible rule user list inclusive operands	Rules representing users that should be included in the user list. These are located on the left side of the AND_NOT operator, and joined together by either AND/OR as specified by the inclusive_rule_operator.
rule_based_user_list_flexible_rule_user_list_inclusive_rule_operator	TEXT	Rule based user list flexible rule user list inclusive rule operator	Operator that defines how the inclusive operands are combined.
rule_based_user_list_prepopulation_status	TEXT	Rule based user list prepopulation status	The status of pre-population. The field is default to NONE if not set which means the previous users will not be considered. If set to REQUESTED, past site visitors or app users who match the list definition will be included in the list (works on the Display Network only). This will only add past users from within the last 30 days, depending on the list's membership duration and the date when the remarketing tag is added. The status will be updated to FINISHED once request is processed, or FAILED if the request fails.
scope	TEXT	Scope	Defines the scope this audience can be used in. By default, the scope is CUSTOMER. Audiences can be created with a scope of ASSET_GROUP for exclusive use by a single asset_group. Scope may change from ASSET_GROUP to CUSTOMER but not from CUSTOMER to ASSET_GROUP.
search_absolute_top_impression_share	NUMERIC	Search absolute top impression share	The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.
search_budget_lost_absolute_top_impression_share	NUMERIC	Search budget lost absolute top impression share	The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_budget_lost_impression_share	NUMERIC	Search budget lost impression share	The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_budget_lost_top_impression_share	NUMERIC	Search budget lost top impression share	The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_click_share	NUMERIC	Search click share	The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
search_eligible_clicks	NUMERIC	Eligible Clicks on Search Network	Estimated number of clicks you are eligible to receive on the Search Network, calculated based on the reported value of Search Click Share metric.
search_eligible_impressions	NUMERIC	Eligible Impressions on Search Network	Estimated number of impressions you are eligible to receive on the Search Network, calculated based on the reported value of Search Impression Share metric.
search_engine_results_page_type	TEXT	Search engine results page type	Type of the search engine results page.
search_exact_match_impression_share	NUMERIC	Search exact match impression share	The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
search_impression_share	NUMERIC	Search impression share	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
search_predicted_ctr	TEXT	Search predicted ctr	The click-through rate compared to that of other advertisers.
search_rank_lost_absolute_top_impression_share	NUMERIC	Search rank lost absolute top impression share	The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_rank_lost_impression_share	NUMERIC	Search rank lost impression share	The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_rank_lost_top_impression_share	NUMERIC	Search rank lost top impression share	The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_term	TEXT	Search term	The search term.
search_term_match_type	TEXT	Search term match type	Match type of the keyword that triggered the ad, including variants.
search_term_view_ad_group	TEXT	Search term view ad group	The ad group the search term served in.
search_term_view_ad_group_id	TEXT	Search Term View Ad Group ID	The Ad Group ID for a search term
search_term_view_campaign_id	TEXT	Search Term View Campaign ID	The Campaign ID for a search term
search_term_view_keyword_id	TEXT	Search Term View Keyword ID	The Keyword ID for a search term
search_term_view_resource_name	TEXT	Search term view resource name	The resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}
search_term_view_search_term	TEXT	Search term view search term	The search term.
search_term_view_status	TEXT	Search term view status	Indicates whether the search term is currently one of your targeted or excluded keywords.
search_top_impression_share	NUMERIC	Search top impression share	The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries.
selective_optimization_conversion_actions	TEXT	Selective optimization conversion actions	The selected set of conversion actions for optimizing this campaign.
serving_status	TEXT	Serving status	The ad serving status of the campaign.
shopping_performance_view_resource_name	TEXT	Shopping performance view resource name	The resource name of the Shopping performance view. Shopping performance view resource names have the form: customers/{customer_id}/shoppingPerformanceView
shopping_setting_advertising_partner_ids	NUMERIC	Shopping setting advertising partner ids	The ads account IDs of advertising partners cooperating within the campaign.
shopping_setting_campaign_priority	NUMERIC	Shopping setting campaign priority	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
shopping_setting_disable_product_feed	BOOLEAN	Shopping setting disable product feed	Disable the optional product feed. This field is currently supported only for Demand Gen campaigns. See https://support.google.com/google-ads/answer/13721750 to learn more about this feature.
shopping_setting_enable_local	BOOLEAN	Shopping setting enable local	Whether to include local products.
shopping_setting_feed_label	TEXT	Shopping setting feed label	Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center.
shopping_setting_merchant_id	NUMERIC	Shopping setting merchant id	ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
shopping_setting_use_vehicle_inventory	BOOLEAN	Shopping setting use vehicle inventory	Whether to target Vehicle Listing inventory. This field is supported only in Smart Shopping Campaigns. For setting Vehicle Listing inventory in Performance Max campaigns, use listing_type instead.
similar_user_list_seed_user_list	TEXT	Similar user list seed user list	Seed UserList from which this list is derived.
sitelink_asset_ad_schedule_targets	TEXT	Sitelink asset ad schedule targets	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
sitelink_asset_description1	TEXT	Sitelink asset description1	First line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description2 must also be set.
sitelink_asset_description2	TEXT	Sitelink asset description2	Second line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set.
sitelink_asset_end_date	DATE	Sitelink asset end date	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
sitelink_asset_link_text	TEXT	Sitelink asset link text	Required. URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive.
sitelink_asset_start_date	DATE	Sitelink asset start date	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
size_for_display	NUMERIC	Size for display	Estimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only.
size_for_search	NUMERIC	Size for search	Estimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only.
size_range_for_display	TEXT	Size range for display	Size range in terms of number of users of the UserList, on the Google Display Network. This field is read-only.
size_range_for_search	TEXT	Size range for search	Size range in terms of number of users of the UserList, for Search ads. This field is read-only.
sk_ad_network_ad_event_type	TEXT	Sk ad network ad event type	iOS Store Kit Ad Network ad event type.
sk_ad_network_attribution_credit	TEXT	Sk ad network attribution credit	iOS Store Kit Ad Network attribution credit
sk_ad_network_coarse_conversion_value	TEXT	Sk ad network coarse conversion value	iOS Store Kit Ad Network coarse conversion value.
sk_ad_network_fine_conversion_value	NUMERIC	Sk ad network fine conversion value	iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign.
sk_ad_network_installs	NUMERIC	Sk ad network installs	The number of iOS Store Kit Ad Network conversions.
sk_ad_network_postback_sequence_index	NUMERIC	Sk ad network postback sequence index	iOS Store Kit Ad Network postback sequence index.
sk_ad_network_redistributed_fine_conversion_value	NUMERIC	Sk ad network redistributed fine conversion value	iOS Store Kit Ad Network redistributed fine conversion value. Google uses modeling on observed conversion values(obtained from Apple) to calculate conversions from SKAN postbacks where NULLs are returned. This column represents the sum of the modeled conversion values and the observed conversion values. See https://support.google.com/google-ads/answer/14892597 to lean more.
sk_ad_network_source_app_sk_ad_network_source_app_id	TEXT	Sk ad network source app sk ad network source app id	App id where the ad that drove the iOS Store Kit Ad Network install was shown.
sk_ad_network_source_domain	TEXT	Sk ad network source domain	Website where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.
sk_ad_network_source_type	TEXT	Sk ad network source type	The source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple.
sk_ad_network_total_conversions	NUMERIC	Sk ad network total conversions	The total number of iOS Store Kit Ad Network conversions.
sk_ad_network_user_type	TEXT	Sk ad network user type	iOS Store Kit Ad Network user type.
sk_ad_network_version	TEXT	Sk ad network version	The version of the SKAdNetwork API used.
slot	TEXT	Slot	Position of the ad.
source	TEXT	Source	The text "google"
speed_score	NUMERIC	Speed score	A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest.
spend	NUMERIC	Spend	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
start_date	DATE	Start date	The date when campaign started in serving customer's timezone in YYYY-MM-DD format.
state	TEXT	Geo target state name.	Geo target state name.
status	TEXT	Status	The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
store_id	TEXT	Store id	Store ID of the product.
structured_snippet_asset_header	TEXT	Structured snippet asset header	Required. The header of the snippet. This string should be one of the predefined values at https://developers.google.com/google-ads/api/reference/data/structured-snippet-headers
structured_snippet_asset_values	TEXT	Structured snippet asset values	Required. The values in the snippet. The size of this collection should be between 3 and 10, inclusive. The length of each value should be between 1 and 25 characters, inclusive.
system_serving_status	TEXT	System serving status	Serving status of the criterion.
target_cpa	NUMERIC	Target cpa	The effective target CPA (cost-per-acquisition). This field is read-only.
target_cpa_bid_source	TEXT	Target cpa bid source	Source of the effective target CPA. This field is read-only.
target_cpa_cpc_bid_ceiling_micros	NUMERIC	Target cpa cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
target_cpa_cpc_bid_floor_micros	NUMERIC	Target cpa cpc bid floor micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
target_cpa_micros	NUMERIC	Target cpa micros	The target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.
target_cpa_target_cpa_micros	NUMERIC	Target cpa target cpa micros	Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
target_cpm_micros	NUMERIC	Target cpm micros	Average amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.
target_cpm_target_frequency_goal_target_count	NUMERIC	Target cpm target frequency goal target count	Target Frequency count representing how many times you want to reach a single user.
target_cpm_target_frequency_goal_time_unit	TEXT	Target cpm target frequency goal time unit	Time window expressing the period over which you want to reach the specified target_count.
target_cpv	TEXT	Target cpv	An automated bidding strategy that sets bids to optimize performance given the target CPV you set.
target_cpv_micros	NUMERIC	Target cpv micros	Average amount in micros that the advertiser is willing to pay for every ad view.
target_impression_share_cpc_bid_ceiling_micros	NUMERIC	Target impression share cpc bid ceiling micros	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
target_impression_share_location	TEXT	Target impression share location	The targeted location on the search results page.
target_impression_share_location_fraction_micros	NUMERIC	Target impression share location fraction micros	The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
target_roas	NUMERIC	Target roas	The target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.
target_roas_cpc_bid_ceiling_micros	NUMERIC	Target roas cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
target_roas_cpc_bid_floor_micros	NUMERIC	Target roas cpc bid floor micros	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
target_roas_target_roas	NUMERIC	Target roas target roas	The chosen revenue (based on conversion data) per unit of spend.
target_spend_cpc_bid_ceiling_micros	NUMERIC	Target spend cpc bid ceiling micros	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
target_spend_target_spend_micros	NUMERIC	Target spend target spend micros	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
target_url	TEXT	Target url	URL of the placement, for example, website, link to the mobile application in app store, or a YouTube video URL.
targeting_location	BOOLEAN	Targeting location	Indicates whether location was targeted or not.
targeting_setting_target_restrictions	TEXT	Targeting setting target restrictions	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.
taxonomy_type	TEXT	Taxonomy type	Taxonomy type of the user interest.
test_account	BOOLEAN	Test account	Whether the customer is a test account.
text_asset_text	TEXT	Text asset text	Text content of the text asset.
text_label_background_color	TEXT	Text label background color	Background color of the label in HEX format. This string must match the regular expression '^\#([a-fA-F0-9]{6}\|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts.
text_label_description	TEXT	Text label description	A short description of the label. The length must be no more than 200 characters.
time_zone	TEXT	Time zone	The local timezone ID of the customer.
title	TEXT	Title	The title of the video.
today	DATE	Today	Today's date
top_impression_percentage	PERCENT	Top impression percentage	The percent of your ad impressions that are shown adjacent to the top organic search results.
top_of_page_cpc	NUMERIC	Top of page cpc	The estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.
topic_path	TEXT	Topic path	The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.
topic_topic_constant	TEXT	Topic topic constant	The Topic Constant resource name.
total_amount	NUMERIC	Total amount	The lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.
total_amount_micros	NUMERIC	Total amount micros	The lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.
totalcost	NUMERIC	Total Cost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
tracking_setting_tracking_url	TEXT	Tracking setting tracking url	The url used for dynamic tracking.
tracking_url_template	TEXT	Tracking url template	The URL template for constructing a tracking URL.
transactionrevenue	NUMERIC	Transactionrevenue	The value of all conversions.
transactions	NUMERIC	Transactions	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
travel_campaign_settings_travel_account_id	NUMERIC	Travel campaign settings travel account id	The Travel account ID associated with the Travel campaign.
type	TEXT	Type	The type of the ad group.
unique_users	NUMERIC	Unique users	The number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery and App.
units_sold	NUMERIC	Units sold	Units sold is the total number of products sold from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Units sold is the total number of products sold from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The units sold in this order is 3. This metric is only available if you report conversions with cart data.
url_custom_parameters	TEXT	Url custom parameters	The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
url_expansion_opt_out	BOOLEAN	Url expansion opt out	Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
user_interest_availabilities	TEXT	User interest availabilities	Availability information of the user interest.
user_interest_id	NUMERIC	User interest id	The ID of the user interest.
user_interest_launched_to_all	BOOLEAN	User interest launched to all	True if the user interest is launched to all channels and locales.
user_interest_name	TEXT	User interest name	The name of the user interest.
user_interest_parent	TEXT	User interest parent	The parent of the user interest.
user_interest_resource_name	TEXT	User interest resource name	The resource name of the user interest. User interest resource names have the form: customers/{customer_id}/userInterests/{user_interest_id}
user_interest_taxonomy_type	TEXT	User interest taxonomy type	Taxonomy type of the user interest.
user_interest_user_interest_category	TEXT	User interest user interest category	The UserInterest resource name.
user_interest_user_interest_id	NUMERIC	User interest user interest id	The ID of the user interest.
user_interest_user_interest_parent	TEXT	User interest user interest parent	The parent of the user interest.
user_list_access_reason	TEXT	User list access reason	Indicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only.
user_list_account_user_list_status	TEXT	User list account user list status	Indicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED.
user_list_basic_user_list_actions	TEXT	User list basic user list actions	Actions associated with this user list.
user_list_closing_reason	TEXT	User list closing reason	Indicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open.
user_list_crm_based_user_list_app_id	TEXT	User list crm based user list app id	A string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs.
user_list_crm_based_user_list_data_source_type	TEXT	User list crm based user list data source type	Data source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists.
user_list_crm_based_user_list_upload_key_type	TEXT	User list crm based user list upload key type	Matching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation.
user_list_description	TEXT	User list description	Description of this user list.
user_list_eligible_for_display	BOOLEAN	User list eligible for display	Indicates this user list is eligible for Google Display Network. This field is read-only.
user_list_eligible_for_search	BOOLEAN	User list eligible for search	Indicates if this user list is eligible for Google Search Network.
user_list_id	NUMERIC	User list id	Id of the user list.
user_list_integration_code	TEXT	User list integration code	An ID from external system. It is used by user list sellers to correlate IDs on their systems.
user_list_logical_user_list_rules	TEXT	User list logical user list rules	Logical list rules that define this user list. The rules are defined as a logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are ANDed when they are evaluated. Required for creating a logical user list.
user_list_lookalike_user_list_country_codes	TEXT	User list lookalike user list country codes	Countries targeted by the Lookalike. Two-letter country code as defined by ISO-3166
user_list_lookalike_user_list_expansion_level	TEXT	User list lookalike user list expansion level	Expansion level, reflecting the size of the lookalike audience
user_list_lookalike_user_list_seed_user_list_ids	NUMERIC	User list lookalike user list seed user list ids	Seed UserList ID from which this list is derived, provided by user.
user_list_match_rate_percentage	NUMERIC	User list match rate percentage	Indicates match rate for Customer Match lists. The range of this field is [0-100]. This will be null for other list types or when it's not possible to calculate the match rate. This field is read-only.
user_list_membership_life_span	NUMERIC	User list membership life span	Number of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. This field is ignored for logical_user_list and rule_based_user_list types. Membership to lists of these types depends on the rules defined by the lists.
user_list_membership_status	TEXT	User list membership status	Membership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to.
user_list_name	TEXT	User list name	Name of this user list. Depending on its access_reason, the user list name may not be unique (for example, if access_reason=SHARED)
user_list_read_only	BOOLEAN	User list read only	An option that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only.
user_list_resource_name	TEXT	User list resource name	The resource name of the user list. User list resource names have the form: customers/{customer_id}/userLists/{user_list_id}
user_list_rule_based_user_list_flexible_rule_user_list_exclusive_operands	TEXT	User list rule based user list flexible rule user list exclusive operands	Rules representing users that should be excluded from the user list. These are located on the right side of the AND_NOT operator, and joined together by OR.
user_list_rule_based_user_list_flexible_rule_user_list_inclusive_operands	TEXT	User list rule based user list flexible rule user list inclusive operands	Rules representing users that should be included in the user list. These are located on the left side of the AND_NOT operator, and joined together by either AND/OR as specified by the inclusive_rule_operator.
user_list_rule_based_user_list_flexible_rule_user_list_inclusive_rule_operator	TEXT	User list rule based user list flexible rule user list inclusive rule operator	Operator that defines how the inclusive operands are combined.
user_list_rule_based_user_list_prepopulation_status	TEXT	User list rule based user list prepopulation status	The status of pre-population. The field is default to NONE if not set which means the previous users will not be considered. If set to REQUESTED, past site visitors or app users who match the list definition will be included in the list (works on the Display Network only). This will only add past users from within the last 30 days, depending on the list's membership duration and the date when the remarketing tag is added. The status will be updated to FINISHED once request is processed, or FAILED if the request fails.
user_list_similar_user_list_seed_user_list	TEXT	User list similar user list seed user list	Seed UserList from which this list is derived.
user_list_size_for_display	NUMERIC	User list size for display	Estimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only.
user_list_size_for_search	NUMERIC	User list size for search	Estimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only.
user_list_size_range_for_display	TEXT	User list size range for display	Size range in terms of number of users of the UserList, on the Google Display Network. This field is read-only.
user_list_size_range_for_search	TEXT	User list size range for search	Size range in terms of number of users of the UserList, for Search ads. This field is read-only.
user_list_type	TEXT	User list type	Type of this list. This field is read-only.
user_list_user_list	TEXT	User list user list	The User List resource name.
user_location_view_country_criterion_id	COUNTRY	User location view country criterion id	Criterion Id for the country.
user_location_view_geo_target_country	COUNTRY	Geo target country (User Location View)	The country of the user's actual physical location by targeted or not targeted location (User Location View).
user_location_view_targeting_location	BOOLEAN	User location view targeting location	Indicates whether location was targeted or not.
valid_accelerated_mobile_pages_clicks_percentage	PERCENT	Valid accelerated mobile pages clicks percentage	The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page.
value_per_all_conversion	NUMERIC	Value per all conversion	The value of all conversions divided by the number of all conversions.
value_per_all_conversions	NUMERIC	Value per all conversions	The value of all conversions divided by the number of all conversions.
value_per_all_conversions_by_conversion_date	NUMERIC	Value per all conversions by conversion date	The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
value_per_conversion	NUMERIC	Value per conversion	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
value_per_conversions_by_conversion_date	NUMERIC	Value per conversions by conversion date	The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
value_per_current_model_attributed_conversion	NUMERIC	Value per current model attributed conversion	The value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
vanity_pharma_vanity_pharma_display_url_mode	TEXT	Vanity pharma vanity pharma display url mode	The display mode for vanity pharma URLs.
vanity_pharma_vanity_pharma_text	TEXT	Vanity pharma vanity pharma text	The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
vertical_id	TEXT	Vertical id	The Topic Constant resource name.
video_brand_safety_suitability	TEXT	Video brand safety suitability	Brand Safety setting at the individual campaign level. Allows for selecting an inventory type to show your ads on content that is the right fit for your brand. See https://support.google.com/google-ads/answer/7515513.
video_campaign_settings_video_ad_inventory_control_allow_in_feed	BOOLEAN	Video campaign settings video ad inventory control allow in feed	Determine if VideoResponsiveAds can be used for in-feed video ads.
video_campaign_settings_video_ad_inventory_control_allow_in_stream	BOOLEAN	Video campaign settings video ad inventory control allow in stream	Determine if VideoResponsiveAds can be used for in-stream video ads.
video_campaign_settings_video_ad_inventory_control_allow_shorts	BOOLEAN	Video campaign settings video ad inventory control allow shorts	Determine if VideoResponsiveAds can be used as shorts format.
video_channel_id	TEXT	Video channel id	The owner channel id of the video.
video_channel_name	TEXT	Video channel name	Video channel name
video_duration	NUMERIC	Video duration	The duration of the video in milliseconds.
video_id	TEXT	Video id	The ID of the video.
video_quartile100_rate	PERCENT	Video quartile100 rate	Percentage of impressions where the viewer watched all of your video.
video_quartile25_rate	PERCENT	Video quartile25 rate	Percentage of impressions where the viewer watched 25% of your video.
video_quartile50_rate	PERCENT	Video quartile50 rate	Percentage of impressions where the viewer watched 50% of your video.
video_quartile75_rate	PERCENT	Video quartile75 rate	Percentage of impressions where the viewer watched 75% of your video.
video_quartile_p100_rate	PERCENT	Video quartile p100 rate	Percentage of impressions where the viewer watched all of your video.
video_quartile_p25_rate	PERCENT	Video quartile p25 rate	Percentage of impressions where the viewer watched 25% of your video.
video_quartile_p50_rate	PERCENT	Video quartile p50 rate	Percentage of impressions where the viewer watched 50% of your video.
video_quartile_p75_rate	PERCENT	Video quartile p75 rate	Percentage of impressions where the viewer watched 75% of your video.
video_resource_name	TEXT	Video resource name	The resource name of the video. Video resource names have the form: customers/{customer_id}/videos/{video_id}
video_title	TEXT	Video title	The title of the video.
video_view_rate	PERCENT	Video view rate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
video_views	NUMERIC	Video views	The number of times your video ads were viewed.
view_through_conversions	NUMERIC	View through conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
view_through_conversions_from_location_asset_click_to_call	NUMERIC	View through conversions from location asset click to call	Number of call button clicks on any location surface after an impression. This measure is coming from Asset based location.
view_through_conversions_from_location_asset_directions	NUMERIC	View through conversions from location asset directions	Number of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location.
view_through_conversions_from_location_asset_menu	NUMERIC	View through conversions from location asset menu	Number of menu link clicks on any location surface after an impression. This measure is coming from Asset based location.
view_through_conversions_from_location_asset_order	NUMERIC	View through conversions from location asset order	Number of order clicks on any location surface after an impression. This measure is coming from Asset based location.
view_through_conversions_from_location_asset_other_engagement	NUMERIC	View through conversions from location asset other engagement	Number of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location.
view_through_conversions_from_location_asset_store_visits	NUMERIC	View through conversions from location asset store visits	Estimated number of visits to the store after an impression. This measure is coming from Asset based location.
view_through_conversions_from_location_asset_website	NUMERIC	View through conversions from location asset website	Number of website URL clicks on any location surface after an impression. This measure is coming from Asset based location.
webpage_conditions	TEXT	Webpage conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.
webpage_coverage_percentage	PERCENT	Webpage coverage percentage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.
webpage_criterion_name	TEXT	Webpage criterion name	The name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.
webpage_sample_sample_urls	TEXT	Webpage sample sample urls	Webpage sample urls
week	TEXT	Week	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
week_day	TEXT	Day of week and day number	Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso	TEXT	Day of week and day number, ISO	Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso	TEXT	Week ISO	Week, ISO format (Mon-Sun).
year	TEXT	Year	Year, formatted as yyyy.
year_month	TEXT	Yearmonth	Year and month, e.g. 2024\|3
year_of_week	TEXT	Year of week	The year that contains first day of the week (Sun-Sat).
year_of_week_iso	TEXT	Year of week, ISO	The year that contains first day of the ISO week (Mon-Sun).
year_week	TEXT	Year week	Year and week for US weeks (Sun-Sat), e.g. 2024\|15
year_week_iso	TEXT	Year week ISO	Year and week for ISO weeks (Mon-Sun), e.g. 2024\|20
youtube_channel_channel_id	TEXT	Youtube channel channel id	The YouTube uploader channel id or the channel code of a YouTube channel.
youtube_video_asset_youtube_video_id	TEXT	Youtube video asset youtube video id	YouTube video id. This is the 11 character string value used in the YouTube video URL.
youtube_video_asset_youtube_video_title	TEXT	Youtube video asset youtube video title	YouTube video title.
youtube_video_video_id	TEXT	Youtube video video id	YouTube video id as it appears on the YouTube watch page.