Everflow Connector Reference

32 metrics92 dimensions

Fields

The Everflow connector exposes 124 fields (32 metrics, 92 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.

Everflow Fields

The Everflow connector includes 124 fields.

Everflow fields (account_executive to cpa)

ID	Type	Name	Description
account_executive	TEXT	Account Executive Name	Name of the account executive.
account_executive_id	TEXT	Account Executive ID	ID of the account executive.
account_id	TEXT	Account ID	ID of the Everflow network.
account_manager	TEXT	Account Manager Name	Name of the account manager.
account_manager_id	TEXT	Account Manager ID	ID of the account manager.
account_name	TEXT	Account Name	Name of the Everflow network.
adv1	TEXT	Adv1	Adv1.
adv2	TEXT	Adv2	Adv2.
adv3	TEXT	Adv3	Adv3.
adv4	TEXT	Adv4	Adv4.
adv5	TEXT	Adv5	Adv5.
advertiser	TEXT	Advertiser Name	Name of the advertiser.
advertiser_event	TEXT	Advertiser Event Name	Name of the advertiser global event.
advertiser_event_id	TEXT	Advertiser Event ID	ID of the advertiser global event.
advertiser_id	TEXT	Advertiser ID	ID of the advertiser.
affiliate	TEXT	Affiliate Name	Name of the affiliate.
affiliate_id	TEXT	Affiliate ID	ID of the affiliate.
affiliate_manager	TEXT	Affiliate Manager Name	Name of the affiliate manager.
affiliate_manager_id	TEXT	Affiliate Manager ID	ID of the affiliate manager.
affiliate_status	TEXT	Affiliate Status	Status of the affiliate.
affiliate_status_id	TEXT	Affiliate Status ID	ID of the affiliate status.
app_identifier	TEXT	App Identifier	Identifier of the app.
avg_sale_value	NUMERIC	Average Sale Value	Average sale value.
browser	TEXT	Browser	Name of the browser.
bundle	TEXT	Bundle Name	Name of the bundle.
bundle_id	TEXT	Bundle ID	ID of the bundle.
campaign	TEXT	Campaign Name	Name of the campaign.
campaign_id	TEXT	Campaign ID	ID of the campaign.
carrier	TEXT	Carrier	Name of the carrier.
category	TEXT	Category Name	Name of the category.
category_id	TEXT	Category ID	ID of the category.
city	CITY	City	Name of the city.
clicks	NUMERIC	Clicks	Number of clicks.
connection_type	TEXT	Connection Type	Type of the connection.
connection_type_id	TEXT	Connection Type ID	ID of the connection type.
conversions	NUMERIC	Conversions	Number of base conversions.
country	COUNTRY	Country	Country.
country_code	COUNTRY	Country Code	Code of the country.
coupon_code	TEXT	Coupon Code	Code of the coupon.
cpa	NUMERIC	CPA	Cost per action.

Everflow fields (cpc to offer_url)

ID	Type	Name	Description
cpc	NUMERIC	CPC	Cost per click.
cpm	NUMERIC	CPM	Cost per mille.
creative	TEXT	Creative Name	Name of the creative.
creative_id	TEXT	Creative ID	ID of the creative.
ctr	PERCENT	CTR	Click-through rate.
currency	TEXT	Currency Name	Name of the currency.
currency_id	TEXT	Currency ID	ID of the currency.
cvr	PERCENT	CVR	Conversion rate.
data_fetched_at	TIMESTAMP	Data fetched at	UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource	TEXT	Data Source	The name of the Windsor connector returning the row
date	DATE	Date	Date.
day_of_month	TEXT	Day of month	Day of the month
device_brand	TEXT	Device Brand	Brand of the device.
device_model	TEXT	Device Model	Model of the device.
device_type	TEXT	Device Type	Type of the device.
dma	TEXT	DMA	Code of the Designated Market Area.
duplicate_clicks	NUMERIC	Duplicate Clicks	Number of duplicate clicks.
epc	NUMERIC	EPC	Earnings per click.
event	TEXT	Event Name	Name of the event.
event_id	TEXT	Event ID	ID of the event.
event_revenue	NUMERIC	Event Revenue	Amount of the event revenue.
events	NUMERIC	Events	Number of events.
evr	PERCENT	EVR	Event rate.
gross_clicks	NUMERIC	Gross Clicks	Number of all clicks.
gross_sales	NUMERIC	Gross Sales	Amount of the gross sales.
impressions	NUMERIC	Impressions	Number of impressions.
invalid_clicks	NUMERIC	Invalid Clicks	Number of invalid clicks.
invalid_conversions_scrub	NUMERIC	Invalid Conversions Scrub	Number of invalid conversions scrub.
isp	TEXT	ISP	Name of the Internet Service Provider.
language	TEXT	Language	Name of the language.
margin	NUMERIC	Margin	Margin.
media_buying_cost	NUMERIC	Media Buying Cost	Cost of the media buying.
month	TEXT	Month	Number of the month
now	TIMESTAMP	Now	Current timestamp
offer_group	TEXT	Offer Group Name	Name of the offer group.
offer_group_id	TEXT	Offer Group ID	ID of the offer group.
offer_id	TEXT	Offer ID	ID of the offer.
offer_name	TEXT	Offer Name	Name of the offer.
offer_status	TEXT	Offer Status	Status of the offer.
offer_url	TEXT	Offer URL	URL of the offer.

Everflow fields (offer_url_id to year_month_name)

ID	Type	Name	Description
offer_url_id	TEXT	Offer URL ID	ID of the offer URL.
os_version	TEXT	OS Version	Version of the OS.
payout	NUMERIC	Payout	Amount of the payout.
payout_amount	NUMERIC	Payout Amount	Amount of the payout.
payout_type	TEXT	Payout Type	Type of the payout.
platform	TEXT	Platform	Name of the platform.
profit	NUMERIC	Profit	Amount of the profit.
project	TEXT	Project Name	Name of the project.
project_id	TEXT	Project ID	ID of the project.
referer	TEXT	Referer	Name of the referer.
region	REGION	Region	Name of the region.
revenue	NUMERIC	Revenue	Amount of the revenue.
revenue_amount	NUMERIC	Revenue Amount	Amount of the revenue.
revenue_type	TEXT	Revenue Type	Type of the revenue.
roas	PERCENT	ROAS	Return on ad spend.
rpa	NUMERIC	RPA	Revenue per action.
rpc	NUMERIC	RPC	Revenue per click.
rpm	NUMERIC	RPM	Revenue per mille.
sales_manager	TEXT	Sales Manager Name	Name of the sales manager.
sales_manager_id	TEXT	Sales Manager ID	ID of the sales manager.
source	TEXT	Source	The name of the Windsor connector returning the row
source_name	TEXT	Source Name	Name of the source.
sub1	TEXT	Sub1	Sub1.
sub2	TEXT	Sub2	Sub2.
sub3	TEXT	Sub3	Sub3.
sub4	TEXT	Sub4	Sub4.
sub5	TEXT	Sub5	Sub5.
today	DATE	Today	Today's date
total_conversions	NUMERIC	Total Conversions	Number of all conversions.
tracking_domain	TEXT	Tracking Domain	Name of the tracking domain.
tracking_domain_id	TEXT	Tracking Domain ID	ID of the tracking domain.
unique_clicks	NUMERIC	Unique Clicks	Number of unique clicks.
view_through_conversions	NUMERIC	View Through Conversions	Number of view through conversions.
week	TEXT	Week	Week (Sun-Sat).
week_day	TEXT	Day of week and day number	Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso	TEXT	Day of week and day number, ISO	Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso	TEXT	Week ISO	Week, ISO format (Mon-Sun).
year	TEXT	Year	Year
year_month	TEXT	Yearmonth	Year and month, e.g. 2024\|3
year_month_name	TEXT	Year month name	Year and month with the month name written out, e.g. "Jan 2025".

Everflow fields (year_of_week to year_week_iso)

ID	Type	Name	Description
year_of_week	TEXT	Year of week	The year that contains first day of the week (Sun-Sat).
year_of_week_iso	TEXT	Year of week, ISO	The year that contains first day of the ISO week (Mon-Sun).
year_week	TEXT	Year week	Year and week for US weeks (Sun-Sat), e.g. 2024\|15
year_week_iso	TEXT	Year week ISO	Year and week for ISO weeks (Mon-Sun), e.g. 2024\|20