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Windsor vs SupermetricsWhy marketing and data teams are switching from Supermetrics to Windsor.ai
Why Windsor.ai is the top Supermetrics alternative: feature comparison
$19/month (All data sources and destinations included)€29/month(Starter, low value; Growth €159+)325+176+✅ Yes, unlimited connectors(We offer all connectors in every plan with no extra cost)❌ No, there are premium connectors(Some premium connectors are only at higher tiers)✅ Free Windsor MCP: connect data to ChatGPT, Claude, and other LLMs (Get AI-powered answers, visual summaries, and reports )❌ Not available20+(BI tools, spreadsheets, databases, data warehouses, MCP; all available in all plans)15+(BI tools, spreadsheets, data warehouses)✅ All included from $19/month❌ For Enterprise only from $500/month✅ Yes, in all paid plans❌ Limited per plan✅ Yes, add as many accounts as you need for each data source❌ Limited to 10 accounts per data source (Even at the Pro plan)✅ Yes, after 30-day free trial❌ No, only 14-day trial⭐ 4.6⭐ 4.4
Solo Project
- 1 destination (Looker Studio)
- 3 data sources (Instagram, Facebook Ads, TikTok Organic)
- 2 users
- Daily refresh
- Data blending
You choose...
Windsor.ai
Supermetrics
Key benefitWhy overpay for data freshness and unification? Windsor provides daily refreshes and data blending at a minimal rate.
Marketing agency
- 2 destinations (Looker Studio, BigQuery)
- 7 data sources
- 5 users
- 70 accounts
- Hourly refresh
You choose...
Windsor.ai
Supermetrics
Key benefitWindsor lets you serve more clients in any destination at 5x lower cost.
Enterprise
- Multiple destinations (BigQuery, Snowflake, Redshift...)
- 10+ data sources
- 10+ users
- 300+ accounts
- Near real-time refresh
You choose...
Windsor.ai
Supermetrics
Key benefitWindsor gives you enterprise-level features at startup-level pricing, with no user or destination limits.
What customers say about their switch from Supermetrics to Windsor:
Prices scale fast
You pay even for one extra data source, destination, or user
Poor value
Starter plan (€29) offers only 3 data sources and 1 destination
Limited features
DWH destinations and many popular connectors are Enterprise-only
Lack of AI insights
With no MCP server, Superemetrics doesn’t let you send data to LLMs
Low quality support
Not responsive, and the issues remain unresolved for weeks
About Windsor
Windsor.ai provides no-code ELT/ETL connectors that automatically pull data from 325+ marketing, sales, CRM, e-commerce, and accounting apps.
Stream your data to spreadsheets, BI tools, data warehouses, and databases without writing a single line of code.
Build fully automated pipelines with schema matching, scheduled refreshes, incremental loading, and simple in-app transformations.
Over 300,000 data professionals in 134 countries use Windsor.ai to create a single source of truth.
Forget CSVs. Stop copy-pasting. Sync your data in 2 minutes.
Our customer success stories
How Kueski replaced fragmented, manual reporting with Windsor.ai’s automated data integration into BigQuery and improved attribution accuracy with algorithmic MTA.
Hours saved per week from manual data gathering and reporting
15+Created a single source of truth in BigQuery for all marketing channels
14+
How Omnicom Media Group Hong Kong fast-tracks omnichannel reporting with Windsor.ai’s Google-native data pipelines.
Implemented full version control and auto-detection of schema changes across a vast number of ad accounts
1.9KHours saved per week from manual CSV exports and App Script maintenance
40+
How kreativkarussell replaced fragmented, manual reporting processes with a scalable, automated data pipeline by implementing Windsor.ai's native Looker Studio connectors.
Hours saved per week from manual data aggregation, transformation, and reporting
25+Data is automatically ingested from multiple platforms and fed into Looker Studio dashboards that refresh every
12 hrs
How a Finnish digital agency connected all its marketing and CRM data into a single BigQuery warehouse and real-time Tableau dashboards with Windsor.ai.
Connected several data sources in a single BigQuery project
5Reduced reporting time through a fully automated ELT pipeline by
80%
How a renowned resort company in the Asia Pacific region boosted ROI by uncovering the hidden power of upper-funnel media channels with Windsor.ai.
Data-backed media allocation increased ROI by
28%Ad channels connected for cross-platform insights
5+
How a global retail giant centralized web and app data across all stores to automate reporting, boost productivity, and enhance campaign performance.
Unified distributed marketing data from global stores
1647Hours of manual work saved every week
40+
How a Danish engineering giant boosted marketing ROI by unifying media, analytics, and CRM touchpoints in a centralized BigQuery data warehouse and Power BI dashboards using Windsor.ai ELT platform.
Understanding CRM revenue contribution down to a keyword and ad level helped to increase the ROI by
35%Aggregated data from multiple marketing channels and business tools
5+
How a British loudspeaker manufacturer boosted ROI by aligning media costs with revenue across all channels using Windsor.ai data integration software.
Connecting marketing costs to attributed revenue across channels helped boost ROAS by
32%Identifying ineffective campaigns and reallocating budgets to high-performing channels reduced waste by
79%
How an Australian Google Premier Partner integrated performance marketing and CRM data using Windsor.ai to cut cost per opportunity and drive more qualified leads for clients.
Decreased the CPA of clients’ campaigns by
19%Cut time spent on media reporting and optimization by
50%
How iProspect connected CRM and analytics data with Windsor.ai to unlock full-funnel attribution and cut reporting time in half.
Got operational savings just two weeks after deployment, equal to
1 FTEReduced manual data aggregation, transformation, and reporting tasks by over
50%
How one of Indonesia’s top coffee e-commerce brands unified all marketing data using Windsor.ai to achieve complete transparency into ad spend and performance.
Reduced time spent on manual data integration and reporting by over
50%Improved conversion tracking accuracy by
85%
How the global leader in creative media education used Windsor.ai to connect analytics and CRM data to map the full customer journey — reducing cost per enrollment and boosting lead volume.
Reduced cost per enrolment by
22%Increased lead volume by
25%
How a popular Swiss credit card issuer unified siloed marketing data and cut the cost per lead by half with Windsor.ai data connectors.
Optimized cost per lead by
47%Unified all marketing spend and performance data
100%
How a leading Singaporean ISP maximized ROI by accurately evaluating channel efficiency and reallocating budget to top-performing campaigns with Windsor.ai.
Increased the number of signups by more than
45%Reduced the overall cost per signup by
48%
How the maker of the original Swiss Army Knife connected all their marketing data with Windsor.ai—cutting wasted spend and boosting global sales.
Gained full ROI visibility across multiple channels
5+Return on ad spend has increased by
67%
How a global school brand connected cross-channel data using Windsor.ai and more than doubled student online applications in just one year.
The quality of leads increased in the range of
21-28%The annual number of student applications grew
2x
How a popular German home improvement online shop used Windsor.ai to integrate multi-channel data for product-level ROAS measurement and data-driven budget optimization across EU markets.
Unified ROAS view across multiple marketing channels
6+Reduced manual time spent calculating true ROAS by
25%
How Windsor.ai helped a global investment firm unify cross-channel data, eliminate attribution bias, and reduce cost per acquisition through centralized, real-time marketing analytics.
Reduced overall marketing CPA by
41%Automated data refresh latency minimized to
1 hr
How comprehensive data integration through Windsor.ai empowered a top Swiss culinary brand to optimize marketing ROI by over 16%.
Data-driven insights increased ROI by
16%End-to-end ELT pipeline that automatically syncs cross-channel data every
12 hrs
How a top Swiss car importer unified CRM and web analytics data with Windsor.ai, eliminating data silos and unlocking cross-channel insights.
Unified fragmented data from multiple platforms
5+Cut attribution reporting time by
60%
How a global online travel agency group unified affiliate marketing data streams and streamlined financial reporting using Windsor.ai data integration platform.
Unified all affiliate data sources
100%Reduced reporting workload by
60%
FAQs
Does Windsor.ai support AI-powered insights?
Yes. Windsor offers a free MCP server that connects your marketing data to LLMs like ChatGPT, Claude, Gemini, and other AI chats, allowing you to generate instant reports, summaries, and insights from your integrated data. Supermetrics doesn’t provide AI integrations.
Can I send data to data warehouses and BI tools with Windsor.ai?
Yes. Windsor supports 20+ destinations, including Looker Studio, Power BI, Snowflake, BigQuery, Google Sheets, and other popular tools, all available in every plan without upgrade requirements.
How does Windsor.ai pricing compare to Supermetrics?
Windsor starts at $19/month, offering all connectors, all destinations, and unlimited users. Supermetrics’ comparable functionality typically starts at €159/month or higher, with restrictions on users, data sources, and refresh frequency.
Can multiple users access the same Windsor.ai account?
Yes. Windsor allows unlimited users and shared access across your organization at no additional cost. Supermetrics limits user seats depending on the plan level.
Is there a free trial for Windsor.ai?
Yes. You can try Windsor for free with a 30-day trial, after which you can continue with the Free Forever plan or upgrade to the paid plan as your needs scale.
What types of businesses use Windsor.ai?
Over 300,000 marketers and data professionals, from freelance marketers and digital agencies to data teams and enterprises, use Windsor.ai to centralize their marketing, sales, CRM, and e-commerce data for advanced analytics and AI workflows.
Stop overpaying for Supermetrics data connectors. Try Windsor.ai today with a 30-day free trial
