Rakuten Advertising Field Reference

Sample

The Rakuten Advertising connector retrieves Rakuten Advertising data from the following report types:

- Gross Sales and Commissions Report
- Individual Item Report
- Link Type Report
- Media Optimization Report
- Multi-Touch Commissioning Report
- Non-Commissionable Sales Report
- Product Success Report
- Sales and Activity Report
- Signature Activity Report
- Signature Orders Report

A sample URL on how to query data:

https://connectors.windsor.ai/rakuten_advertising?=[API_KEY]&date_preset=last_7d&fields=impressions,publishername,transaction_date,clicks,orders,sales,link_name,total_commission

Fields

ID	Type	Name	Description
adjusted_commission	NUMERIC	Adjusted Commission	For tiered commission structures, this is the commission that is added to the baseline commission when a publisher reaches a certain level of sales. For example, an advertiser will set an offer that is 3% from $0-$100 in sales but will be 6% for any sales over $100. Cumulative sales are calculated on a per-month basis and the additional commission is added (the difference between 3% and 6%) in the Adjusted Commission field. This value is populated only at the end of the month when the Publisher Invoices are generated.
advertisername	TEXT	Advertiser Name	Select this column when running a report for more than one advertiser to see which row of data pertains to which advertiser.
average_item_value	TEXT	Average Item Value	The sum of your sales divided by the total number of items sold.
average_order_value	NUMERIC	Average Order Value	Total sales divided by the number of orders.
baseline_commission	TEXT	Baseline Commission	The commission amount that is calculated before adjustments are made at the end of the month for tiered offers.
booking_consumed_date	DATE	Booking Consumed Date	Often associated with the Travel vertical, this date is provided by the advertiser indicating when a reservation was fulfilled.
browser	TEXT	Browser	The browser a consumer used when clicking your link.
browser_major_version	TEXT	Browser Major Version	The major version of the browser a consumer used when clicking one of your links. For instance, if the browser is Firefox 20.0.1, this column will show 20.
browser_name	TEXT	Browser Name	The name of the browser a consumer used when clicking your link. For instance, if the browser is Firefox 20.0.1, this column will show Firefox.
browserversion	TEXT	Browser Version	The version of the browser a consumer used when clicking your link. For instance, if the browser is Firefox 20.0.1, this column will show 20.0.1.
canceled_items	TEXT	Canceled Items	The number of items canceled or returned in the selected date range.
category_id	TEXT	Category ID	The ID value of a particular category or service.
click_date	DATE	Click Date	This is the date that the first click or last click was recorded.
click_ip_address	TEXT	Click IP Address	The IP address of the customer who clicked your link.
click_position	TEXT	Click Position	This reflects the point in the timeline that is credited with the commission.
click_through_rate_ctr	TEXT	Click-Through Rate (CTR)	The number of clicks divided by the number of impressions.
clicks	NUMERIC	Clicks	The total number of clicks in the selected date range.
commission_status	TEXT	Commission Status	The status indicates whether the commission for an order is approved, pending, or canceled. (Note: This is currently only used by the Brazil network.)
commission_type	TEXT	Commission Type	This correlates with the advertiser's selection on the Create Offer form. The options are: % of Sale, $ per Action or Item, $ per Click, $ per 1,000 Impressions.
commissioning_list_id	TEXT	Commissioning List ID	This is the alphanumeric ID associated with a Dynamic Commissioning list. The Commissioning List ID is created by our system. This field will be blank for advertisers not using Dynamic Commissioning.
commissioning_list_name	TEXT	Commissioning List Name	This is the Dynamic Commissioning List applied to a transaction as part of the commissioning rules. Using the Commissioning List Name column allows for greater transparency into the status of Dynamic Commissioning offers. This field will be blank for advertisers not using Dynamic Commissioning.
consumer_city	TEXT	Consumer City	The city that the consumer was in when they clicked your link.
consumer_connection_speed	TEXT	Consumer Connection Speed	The consumer’s connection speed when they clicked your link.
consumer_country	TEXT	Consumer Country	The country the consumer was in when they clicked your link.
consumer_region	TEXT	Consumer Region	The region or state the consumer was in when they clicked your link.
converting_site_name	TEXT	Converting Site Name	Advertisers may have one or more websites. This value is the site name identified by the advertiser as the site where the conversion took place.
currency	TEXT	Currency	The currency that the reported transaction was in.
customer_score	TEXT	Customer Score	The value, provided by the advertiser, that represents their rank of the customer.
customer_status	TEXT	Customer Status	The status assigned by the advertiser to the consumer for a specific order. This is based on the customer's order history with the advertiser.
date	DATE	Date	Alias for Transaction Date.
device	TEXT	Device	The device a consumer used when clicking your link. For example, PC, Tablet, Phone.
earnings_per_click_epc	TEXT	Earnings Per Click (EPC)	The total commissions generated divided by the number of clicks. Values multiplied by 100 for display purposes.
gross_commissions	TEXT	Gross Commissions	This column gives you a total of all commissions (not including CPC commissions) without taking cancellations into account. It is calculated by adding the sum of all commissions with values greater than 0.
gross_sales	NUMERIC	Gross Sales	This column gives you a total of all sales without taking cancellations into account. It is calculated by adding the sum of all sales with values greater than 0, plus any sales marked as "Discounts." Note that Discounts have a value that is less than 0 but is considered to be part of Gross Sales because they are taken into account as part of the total sale price at checkout.
gross_total_commissions	TEXT	Gross Total Commissions	This column gives you a total of all commissions (including CPC commissions) without taking cancellations into account. It is calculated by adding the sum of all commissions with values greater than 0.
group_offer_id	TEXT	Group Offer ID	The Group Offer ID is a single number assigned by our system that connects the base commission, SKU lists, and commissioning rules for more complex offers.
impressions	NUMERIC	Impressions	The number of times an ad was served to customers from a publisher’s site.
in_store_address	TEXT	In-Store Address	An address provided by the advertiser for the in-store location of the purchase.
in_store_city	TEXT	In-Store City	The city, provided by the advertiser, for the in-store location of the purchase.
in_store_country	TEXT	In-Store Country	The country, provided by the advertiser, for the in-store location of the purchase.
in_store_id	TEXT	In-Store ID	An identifier assigned by the advertiser to the in-store location of the purchase.
in_store_name	TEXT	In-Store Name	The name assigned by the advertiser to the in-store location of the purchase.
in_store_state	TEXT	In-Store State	The state, or province provided by the advertiser, for the in-store location of the purchase.
in_store_zip_code	TEXT	In-Store Zip Code	The zip code, provided by the advertiser, for the in-store location of the purchase.
item_coupon_code	TEXT	Item Coupon Code	The coupon code applied to an item, as defined by the advertiser. Multiple codes are separated by commas.
item_coupon_codes	TEXT	Item Coupon Code(s)	The coupon code applied to an item, as defined by the advertiser. Multiple codes are separated by commas.
item_discount_amount	TEXT	Item Discount Amount	The amount discounted by the advertiser for an item in an order.
itemquantity	NUMERIC	Quantity	Similar to the # of Items column, Quantity is the number of items sold, excluding canceled items.
items	TEXT	Items	The number of items sold, including canceled items, in the selected date range.
landing_url	TEXT	Landing URL	This is the URL of the page on the advertiser's site where the consumer lands after clicking the affiliate link on the publisher's site.
link_id	TEXT	Link ID	The unique ID number for a link.
link_name	TEXT	Link Name	The name assigned to a link by the advertiser.
link_size	TEXT	Link Size	The size of a banner, DRM, Flex Link, or other creative types. This does not apply to text links.
link_type	TEXT	Link Type	The creative type: Banner, Text, Flex Link, and more.
member_id_u1	TEXT	Member ID (u1)	A field the publisher appends to the Rakuten Advertising affiliate link codes. For instance, a rewards or loyalty publisher can use this field to capture member information.
mid	TEXT	MID	The identification number associated with an advertiser's account. Select this column when running a report for more than one advertiser to see which row of data pertains to which MID.
mobile_operating_system	TEXT	Mobile Operating System	The operating system of the device a consumer used when clicking your link. For instance, iOS or Android.
net_items	TEXT	Net Items	The number of items you sold after canceled items are subtracted from the gross number of items.
net_items_per_order	TEXT	Net Items Per Order	The number of items you sold divided by the number of orders that were placed.
network	TEXT	Network	The Rakuten Advertising network the advertiser/transaction is part of.
network_id	TEXT	Network ID	The identification number of the advertiser network the advertiser/transaction is part of.
non_commissionable_items	NUMERIC	Non-Commissionable Items	The number of items referred by a publisher that was deemed as non-commissionable based on the terms of the offer.
non_commissionable_order_id	TEXT	Non-Commissionable Order ID	The Order ID for a non-commissionable transaction.
non_commissionable_reason	TEXT	Non-Commissionable Reason	The reason a transaction was non-commissionable. It may be that the product was not part of an offer, the return days were exceeded, or some other circumstance.
non_commissionable_sales	TEXT	Non-Commissionable Sales	The sale amount referred by a publisher that was deemed as non-commissionable based on the terms of the offer.
offer_name	TEXT	Offer Name	The name given to an offer by an advertiser.
offer_number	TEXT	Offer Number	The Offer Number is a sequential number assigned by our system to each base commission, SKU list, and commissioning rule.
order_coupon_codes	TEXT	Order Coupon Code(s)	The coupon code applied to an order, as defined by the advertiser. Multiple codes are separated by commas.
order_discount_amount	TEXT	Order Discount Amount	The amount discounted by an advertiser for an order.
order_id	TEXT	Order ID	The ID of the order as reported by the advertiser.
order_ship_date	DATE	Order Ship Date	Advertiser-defined value that would hold a date. Represents when the item is shipped (or expected to ship).
order_status	TEXT	Order Status	The status of the order, as defined by the advertiser.
ordercouponcode	TEXT	Order Coupon Code	The coupon code applied to an order by the advertiser. Multiple codes are separated by commas.
orders	NUMERIC	Orders	The number of orders reported to Rakuten Advertising in the selected date range.
orders/click	TEXT	Orders/Click	The number of orders divided by the number of clicks.
orders/clicks	NUMERIC	Orders/Clicks	The number of orders divided by the number of clicks.
process_date	DATE	Process Date	The date the advertiser reported a transaction to us.
process_day_of_week	TEXT	Process Day of Week	The day of the week the advertiser reported a transaction to us.
process_month	TEXT	Process Month	The month the advertiser reported a transaction to us.
process_month_and_year	TEXT	Process Month and Year	The month and year the advertiser reported a transaction to us.
process_month_day	TEXT	Process Month-Day	The month and date the advertiser reported a transaction to us.
process_time	TEXT	Process Time	The time the advertiser reported a transaction to us.
process_week_begin_date	DATE	Process Week Begin Date	The date for the beginning of the week, always a Sunday, that the advertiser reported a transaction to us.
process_week_end_date	DATE	Process Week End Date	The date for the end of the week, always a Saturday, that the advertiser reported a transaction to us.
process_year	TEXT	Process Year	The year the advertiser reported a transaction to us.
product_brand	TEXT	Product Brand	The brand associated with the product or service, as defined by the advertiser.
product_category_2	TEXT	Product Category 2	The second category of the product or service, as defined by the advertiser.
product_category_3	TEXT	Product Category 3	The third category of the product or service, as defined by the advertiser.
product_category_4	TEXT	Product Category 4	The fourth category of the product or service, as defined by the advertiser.
product_category_5	TEXT	Product Category 5	The fifth category of the product or service, as defined by the advertiser.
product_category_id	TEXT	Product Category ID	The category ID of the product or service, as defined by the advertiser.
product_category_id_2	TEXT	Product Category ID 2	The second category level ID of the product or service, as defined by the advertiser.
product_category_id_3	TEXT	Product Category ID 3	The third category level ID of the product or service, as defined by the advertiser.
product_category_id_4	TEXT	Product Category ID 4	The fourth category level ID of the product or service, as defined by the advertiser.
product_category_id_5	TEXT	Product Category ID 5	The fifth category level ID of the product or service, as defined by the advertiser.
product_name	TEXT	Product Name	The name of the product sold.
productcategory	TEXT	Product Category	The category of the product or service, as defined by the advertiser.
publishername	TEXT	Publisher Name	Publisher Name.
referrer_url	TEXT	Referrer URL	The URL of the publisher's site that referred a customer to the advertiser's site. This field is useful for investigating the source of traffic.
sales	NUMERIC	Sales	Total sales in the selected period.
ship_to_country	TEXT	Ship-To Country	The country, provided by the advertiser, for where the order will be shipped.
signature_match_date	DATE	Signature Match Date	The date that our system matched the referring Signature information to a transaction.
signature_match_time	TEXT	Signature Match Time	The time our system matched the referring Signature information to a transaction.
sku	TEXT	SKU	The stock-keeping unit (SKU) number of the product sold.
tax_exempt	TEXT	Tax Exempt	Some advertisers include tax within the Sales value. The Item Tax Exempt flag will be set to 'Y' by the advertiser to identify if the item is tax-exempt. The flag will be set to 'N' by the advertiser if the item is not tax-exempt.
total_commission	TEXT	Total Commission	The sum of the baseline commission and adjusted commission.
transaction_created_on_date	DATE	Transaction Created On Date	The date of the referring clickthrough for a transaction. This date is reported by the advertiser.
transaction_created_on_time	TEXT	Transaction Created On Time	The time of the referring clickthrough for a transaction. This timestamp is reported by the advertiser.
transaction_date	DATE	Transaction Date	The date that a consumer completed a transaction.
transaction_day_of_week	TEXT	Transaction Day of Week	The day of the week a consumer completed a transaction.
transaction_id	TEXT	Transaction ID	A unique ID assigned to a transaction.
transaction_month	TEXT	Transaction Month	The month that a consumer created a transaction.
transaction_month_and_year	TEXT	Transaction Month and Year	The month and year when a consumer created a transaction.
transaction_month_day	TEXT	Transaction Month-Day	The month and date when a consumer created a transaction.
transaction_time	TEXT	Transaction Time	The time of day that a consumer completed a transaction.
transaction_week_begin_date	DATE	Transaction Week Begin Date	The date of the beginning of the week, always a Sunday, that a consumer completed a transaction.
transaction_week_end_date	DATE	Transaction Week End Date	The date for the end of the week, always a Saturday, that a consumer completed a transaction.
transaction_year	TEXT	Transaction Year	The year that a consumer completed a transaction.