Appnexus Field Reference Sample https://connectors.windsor.ai/appnexus?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
Fields ID Type Name Description advertiser TEXT Advertiser name The unique identification number for each advertiser. advertiser_id TEXT Advertiser id The unique identification number for each advertiser. campaign TEXT Campaign The Campaign Name campaign_id TEXT Campaign ID The Campaign ID clicks NUMERIC Clicks The Number of Clicks completion_rate NUMERIC Video completion rate The ratio of video completions to impressions, expressed as a percentage. conversion_rate PERCENT Conversion rate The rate of conversions to impressions. cpa NUMERIC cpa The cost per acquisition. cpc NUMERIC cpc The cost per click. cpm NUMERIC cpm The cost per 1,000 impressions. creative_id TEXT Creative ID The unique identification number of the creative. creative_media_url TEXT Creative media URL The URL of the creative - can be image, flash, HTML, javascript (see format). creative_name TEXT Creative name The display name of the creative. ctr PERCENT Ctr The rate of clicks to impressions. date DATE Date The Date deal_name TEXT Deal name The name of the deal. ecpa NUMERIC Ecpa The effective advertiser spend per conversion/acquisition. ecpc NUMERIC Ecpc The effective advertiser spend per click. ecpm NUMERIC Ecpm The effective advertiser spend per 1000 impressions. gender TEXT Gender The gender of the user. For impressions older than 100 days, the gender will be 'u'. impressions NUMERIC Impressions The Number of Impressions Served insertion_order TEXT Insertion order The name of the insertion order. insertion_order_id TEXT Insertion order ID The unique identification number of the insertion order. insertion_order_name TEXT Insertion order name The name of the insertion order. line_item TEXT Line item name The name of the line item. line_item_end_date DATE Line item start The date and time when the non-seamless line item should stop serving. This value reflects the Advertiser's time zone. line_item_id TEXT Line item ID The unique identification number of the line item. line_item_start_date DATE Line item start The date and time when the non-seamless line item should start serving. This value reflects the Advertiser's time zone. media_cost NUMERIC Media cost The total amount spent to purchase all impressions. pixel_id NUMERIC Pixel ID The ID of the conversion pixel. pixel_name TEXT Pixel Name The name of the conversion pixel. placement_id TEXT Placement ID Placement ID placement_name TEXT Placement Name The name of the placement post_click_or_post_view_conv TEXT Post Click or Post View Conversion The type of conversion. If 'Post Click', the conversion is attributed to a user clicking a creative.If 'Post View', the conversion is attributed to a user viewing a creative.. post_click_or_post_view_revenue NUMERIC Post Click or Post View Revenue The revenue optionally passed in the conversion pixel using the 'value' parameter. spend NUMERIC Spend The Media Spend spend_advertiser NUMERIC Spend for advertiser The total amount spent by the advertiser in the advertiser's preferred currency. supply_type TEXT Type of app The type of inventory. total_conversions NUMERIC Total conversions The total number of post view and post click conversions. total_convs NUMERIC Total conversion The total number of post view and post click conversions. totalcost NUMERIC Total Cost The Media Spend (Duplicate) totalrevenue NUMERIC Total revenue The total amount of post view and post click revenue. view_impressions NUMERIC Viewable impressions The number of measured impressions that were viewable view_impressions_rate NUMERIC Viewability rate The percentage of impressions that were viewable out of the total number of impressions. view_measurement_rate NUMERIC View measuremen rate The percentage of impressions measured for viewability out of the total number of impressions.
