Outbrain Field Reference

Sample
https://connectors.windsor.ai/klaviyo?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,impressions,spend,total_conversions,ctr&_renderer=csv
Fields
ID | Type | Name | Description |
---|---|---|---|
adnetwork_conversions | NUMERIC | Ad Network Conversions | The Ad Network Reported Conversions |
adnetwork_revenue | NUMERIC | Ad Network Revenue | The Ad Network Reported Revenue |
average_value | NUMERIC | Average Value | The average amount of money reported for conversions from clicks: sum_value / conversions |
campaign | TEXT | Campaign | The Campaign Name |
campaign_id | TEXT | Campaign ID | The ID number of the campaign |
clicks | NUMERIC | Clicks | The Number of Clicks |
conversion_rate | PERCENT | Conversion Rate from Clicks | The average rate of conversions from clicks per click (percentage): (conversions / clicks) / 100 |
conversions | NUMERIC | Conversions | The number of conversions from clicks |
cpa | NUMERIC | Cost Per Acquisition | The average CPA (Cost Per Acquisition) for conversions from clicks: spend / conversions |
ctr | PERCENT | Click Through Rate | The average CTR (Click Through Rate) percentage: (clicks / impressions) / 100 |
date | DATE | Date | The Date |
ecpc | NUMERIC | Effective Cost Per Click | The effective (calculated) average CPC (Cost Per Click): spend / clicks |
impressions | NUMERIC | Impressions | The Number of Impressions |
roas | PERCENT | Return on Ad Spend | Total conversion value attributed to clicks, divided by spend: sum_value / spend |
spend | NUMERIC | Spend | The Media Spend |
sum_value | NUMERIC | Sum Value | The total amount of money reported for conversions from clicks |
total_average_value | NUMERIC | Total Average Value | The average amount of money reported for all conversions: total_sum_value / total_conversions |
total_conversions | NUMERIC | Total Conversions | The total number of conversions |
total_cpa | NUMERIC | Total Cost Per Acquisition | The average CPA (Cost Per Acquisition) for all conversions: spend / total_conversions |
total_roas | NUMERIC | Total Return on Ad Spend | Total conversion value attributed to clicks or views, divided by spend: total_sum_value / spend |
total_sum_value | NUMERIC | Total Sum Value | The total amount of money reported for all conversions |
totalcost | NUMERIC | Total Cost | The Media Spend |
view_average_value | NUMERIC | View Average Value | The average amount of money reported for view-through conversions: view_sum_value / view_conversions |
view_conversion_rate | NUMERIC | View-Through Conversion Rate | The average rate of view-through conversions per viewable impression (percentage) |
view_conversions | NUMERIC | View-Through Conversions | The number of view-through conversions |
view_sum_value | NUMERIC | View Sum Value | The total amount of money reported for view-through conversions |