Outbrain Field Reference Sample
https://connectors.windsor.ai/klaviyo?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,impressions,spend,total_conversions,ctr&_renderer=csv
Fields ID Type Name Description adnetwork_conversions NUMERIC Ad Network Conversions The Ad Network Reported Conversions adnetwork_revenue NUMERIC Ad Network Revenue The Ad Network Reported Revenue average_value NUMERIC Average Value The average amount of money reported for conversions from clicks: sum_value / conversions campaign TEXT Campaign The Campaign Name campaign_id TEXT Campaign ID The ID number of the campaign clicks NUMERIC Clicks The Number of Clicks conversion_rate PERCENT Conversion Rate from Clicks The average rate of conversions from clicks per click (percentage): (conversions / clicks) / 100 conversions NUMERIC Conversions The number of conversions from clicks cpa NUMERIC Cost Per Acquisition The average CPA (Cost Per Acquisition) for conversions from clicks: spend / conversions ctr PERCENT Click Through Rate The average CTR (Click Through Rate) percentage: (clicks / impressions) / 100 date DATE Date The Date ecpc NUMERIC Effective Cost Per Click The effective (calculated) average CPC (Cost Per Click): spend / clicks impressions NUMERIC Impressions The Number of Impressions roas PERCENT Return on Ad Spend Total conversion value attributed to clicks, divided by spend: sum_value / spend spend NUMERIC Spend The Media Spend sum_value NUMERIC Sum Value The total amount of money reported for conversions from clicks total_average_value NUMERIC Total Average Value The average amount of money reported for all conversions: total_sum_value / total_conversions total_conversions NUMERIC Total Conversions The total number of conversions total_cpa NUMERIC Total Cost Per Acquisition The average CPA (Cost Per Acquisition) for all conversions: spend / total_conversions total_roas NUMERIC Total Return on Ad Spend Total conversion value attributed to clicks or views, divided by spend: total_sum_value / spend total_sum_value NUMERIC Total Sum Value The total amount of money reported for all conversions totalcost NUMERIC Total Cost The Media Spend view_average_value NUMERIC View Average Value The average amount of money reported for view-through conversions: view_sum_value / view_conversions view_conversion_rate NUMERIC View-Through Conversion Rate The average rate of view-through conversions per viewable impression (percentage) view_conversions NUMERIC View-Through Conversions The number of view-through conversions view_sum_value NUMERIC View Sum Value The total amount of money reported for view-through conversions
