Outbrain Connector Reference

The Outbrain connector exposes 51 fields (23 metrics, 28 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.

Outbrain Fields

Outbrain Campaign fields

The Campaign report of the Outbrain connector includes 26 fields.

ID	Type	Name	Description
adnetwork_conversions	NUMERIC	Ad Network Conversions	The Ad Network Reported Conversions
adnetwork_revenue	NUMERIC	Ad Network Revenue	The Ad Network Reported Revenue
average_value	NUMERIC	Average Value	The average amount of money reported for conversions from clicks: sum_value / conversions
campaign	TEXT	Campaign	The Campaign Name
campaign_id	TEXT	Campaign ID	The ID number of the campaign
clicks	NUMERIC	Clicks	The Number of Clicks
conversion_rate	PERCENT	Conversion Rate from Clicks	The average rate of conversions from clicks per click (percentage): (conversions / clicks) / 100
conversions	NUMERIC	Conversions	The number of conversions from clicks
cpa	NUMERIC	Cost Per Acquisition	The average CPA (Cost Per Acquisition) for conversions from clicks: spend / conversions
ctr	PERCENT	Click Through Rate	The average CTR (Click Through Rate) percentage: (clicks / impressions) / 100
date	DATE	Date	The Date
ecpc	NUMERIC	Effective Cost Per Click	The effective (calculated) average CPC (Cost Per Click): spend / clicks
impressions	NUMERIC	Impressions	The Number of Impressions
roas	PERCENT	Return on Ad Spend	Total conversion value attributed to clicks, divided by spend: sum_value / spend
spend	NUMERIC	Spend	The Media Spend
sum_value	NUMERIC	Sum Value	The total amount of money reported for conversions from clicks
total_average_value	NUMERIC	Total Average Value	The average amount of money reported for all conversions: total_sum_value / total_conversions
total_conversions	NUMERIC	Total Conversions	The total number of conversions
total_cpa	NUMERIC	Total Cost Per Acquisition	The average CPA (Cost Per Acquisition) for all conversions: spend / total_conversions
total_roas	NUMERIC	Total Return on Ad Spend	Total conversion value attributed to clicks or views, divided by spend: total_sum_value / spend
total_sum_value	NUMERIC	Total Sum Value	The total amount of money reported for all conversions
totalcost	NUMERIC	Total Cost	The Media Spend
view_average_value	NUMERIC	View Average Value	The average amount of money reported for view-through conversions: view_sum_value / view_conversions
view_conversion_rate	NUMERIC	View-Through Conversion Rate	The average rate of view-through conversions per viewable impression (percentage)
view_conversions	NUMERIC	View-Through Conversions	The number of view-through conversions
view_sum_value	NUMERIC	View Sum Value	The total amount of money reported for view-through conversions

Outbrain Section fields

The Section report of the Outbrain connector includes 6 fields.

ID	Type	Name	Description
publisher_id	TEXT	Publisher ID	The alphanumeric ID of the Publisher related to the Section
publisher_identifier	TEXT	Publisher Identifier	The numeric identifier of the Publisher related to the Section
publisher_name	TEXT	Publisher Name	The Name of the Publisher related to the Section
section_id	TEXT	Section ID	The alphanumeric ID of the Section
section_identifier	TEXT	Section Identifier	The numeric identifier of the Section
section_name	TEXT	Section Name	The Name of the Section

Outbrain other fields

The Outbrain connector has 19 fields that do not belong to a named report, or belong to a report with only one or two fields.

ID	Type	Name	Description
data_fetched_at	TIMESTAMP	Data fetched at	UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource	TEXT	Data Source	The name of the Windsor connector returning the row
day_of_month	TEXT	Day of month	Day of the month
month	TEXT	Month	Number of the month
now	TIMESTAMP	Now	Current timestamp
promoted_link_id	TEXT	PromotedLink ID	The ID of the PromotedLink
source	TEXT	Source	The name of the Windsor connector returning the row
today	DATE	Today	Today's date
week	TEXT	Week	Week (Sun-Sat).
week_day	TEXT	Day of week and day number	Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso	TEXT	Day of week and day number, ISO	Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso	TEXT	Week ISO	Week, ISO format (Mon-Sun).
year	TEXT	Year	Year
year_month	TEXT	Yearmonth	Year and month, e.g. 2024|3
year_month_name	TEXT	Year month name	Year and month with the month name written out, e.g. "Jan 2025".
year_of_week	TEXT	Year of week	The year that contains first day of the week (Sun-Sat).
year_of_week_iso	TEXT	Year of week, ISO	The year that contains first day of the ISO week (Mon-Sun).
year_week	TEXT	Year week	Year and week for US weeks (Sun-Sat), e.g. 2024|15
year_week_iso	TEXT	Year week ISO	Year and week for ISO weeks (Mon-Sun), e.g. 2024|20