Outbrain Field Reference

Sample

 

https://connectors.windsor.ai/klaviyo?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,impressions,spend,total_conversions,ctr&_renderer=csv


Fields

IDTypeNameDescription
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversions
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenue
average_valueNUMERICAverage ValueThe average amount of money reported for conversions from clicks: sum_value / conversions
campaignTEXTCampaignThe Campaign Name
campaign_idTEXTCampaign IDThe ID number of the campaign
clicksNUMERICClicksThe Number of Clicks
conversion_ratePERCENTConversion Rate from ClicksThe average rate of conversions from clicks per click (percentage): (conversions / clicks) / 100
conversionsNUMERICConversionsThe number of conversions from clicks
cpaNUMERICCost Per AcquisitionThe average CPA (Cost Per Acquisition) for conversions from clicks: spend / conversions
ctrPERCENTClick Through RateThe average CTR (Click Through Rate) percentage: (clicks / impressions) / 100
dateDATEDateThe Date
ecpcNUMERICEffective Cost Per ClickThe effective (calculated) average CPC (Cost Per Click): spend / clicks
impressionsNUMERICImpressionsThe Number of Impressions
roasPERCENTReturn on Ad SpendTotal conversion value attributed to clicks, divided by spend: sum_value / spend
spendNUMERICSpendThe Media Spend
sum_valueNUMERICSum ValueThe total amount of money reported for conversions from clicks
total_average_valueNUMERICTotal Average ValueThe average amount of money reported for all conversions: total_sum_value / total_conversions
total_conversionsNUMERICTotal ConversionsThe total number of conversions
total_cpaNUMERICTotal Cost Per AcquisitionThe average CPA (Cost Per Acquisition) for all conversions: spend / total_conversions
total_roasNUMERICTotal Return on Ad SpendTotal conversion value attributed to clicks or views, divided by spend: total_sum_value / spend
total_sum_valueNUMERICTotal Sum ValueThe total amount of money reported for all conversions
totalcostNUMERICTotal CostThe Media Spend
view_average_valueNUMERICView Average ValueThe average amount of money reported for view-through conversions: view_sum_value / view_conversions
view_conversion_rateNUMERICView-Through Conversion RateThe average rate of view-through conversions per viewable impression (percentage)
view_conversionsNUMERICView-Through ConversionsThe number of view-through conversions
view_sum_valueNUMERICView Sum ValueThe total amount of money reported for view-through conversions