Similarweb Connector Reference

65 metrics57 dimensions

Fields

The Similarweb connector exposes 122 fields (65 metrics, 57 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.

Similarweb Fields

Similarweb Account fields

The Account report of the Similarweb connector includes 3 fields.

ID	Type	Name	Description
account_id	TEXT	Account ID	The unique identifier for the account.
account_name	TEXT	Account Name	The name of the account.
device_type	TEXT	Device Type	The device type used for the query (total, desktop, or mobile_web).

Similarweb Ad Networks fields

The Ad Networks report of the Similarweb connector includes 3 fields.

ID	Type	Name	Description
ad_networks__ad_network	TEXT	Ad Network Name	Name of the ad network.
ad_networks__change	NUMERIC	Ad Network Change	Percentage point change of ad network traffic share compared to the previous month.
ad_networks__share	PERCENT	Ad Network Share	Percentage of ad traffic share for this ad network.

Similarweb Audience Interests fields

The Audience Interests report of the Similarweb connector includes 5 fields.

ID	Type	Name	Description
audience_interests__affinity	NUMERIC	Audience Interest Affinity	Similarity score between the analyzed website and the related domain.
audience_interests__domain	TEXT	Audience Interest Domain	Related website frequently visited by the same audience as the analyzed site.
audience_interests__has_adsense	BOOLEAN	Audience Interest Has Adsense	Indicates whether the related domain runs Google AdSense.
audience_interests__overlap	PERCENT	Audience Interest Overlap	Percentage of visitors shared between the analyzed website and the related domain.
audience_interests__pop_change	PERCENT	Audience Interest Pop Change	Monthly change in overlap percentage points.

Similarweb Deduplicated Audience fields

The Deduplicated Audience report of the Similarweb connector includes 7 fields.

ID	Type	Name	Description
deduplicated_audience__desktop_and_mobile_web_audience_share	PERCENT	Desktop And Mobile Audience Share	The share of users out of the total deduplicated audience that visit a website on both desktop and mobile web.
deduplicated_audience__desktop_and_mobile_web_audience_visitors	NUMERIC	Desktop And Mobile Web Audience Visitors	The number of users that visit a website on both desktop and mobile web.
deduplicated_audience__desktop_only_audience_share	PERCENT	Desktop Only Audience Share	The share of users out of the total deduplicated audience that visit a website on desktop only.
deduplicated_audience__desktop_only_audience_visitors	NUMERIC	Desktop Only Audience Visitors	The number of users that visit a website on desktop only.
deduplicated_audience__mobile_web_only_audience_share	PERCENT	Mobile Web Only Audience Share	The share of users out of the total deduplicated audience that visit a website on mobile web only.
deduplicated_audience__mobile_web_only_audience_visitors	NUMERIC	Mobile Web Only Audience Visitors	The number of users that visit a website on mobile web only.
deduplicated_audience__total_deduplicated_audience	NUMERIC	Total Deduplicated Audience	The average number of individuals who visited a website across desktop and mobile web (deduplicated across devices).

Similarweb Demographics fields

The Demographics report of the Similarweb connector includes 8 fields.

ID	Type	Name	Description
demographics__age_18_to_24_share	PERCENT	Demographics Age 18-24 Share	Share of visitors aged 18-24.
demographics__age_25_to_34_share	PERCENT	Demographics Age 25-34 Share	Share of visitors aged 25-34.
demographics__age_35_to_44_share	PERCENT	Demographics Age 35-44 Share	Share of visitors aged 35-44.
demographics__age_45_to_54_share	PERCENT	Demographics Age 45-54 Share	Share of visitors aged 45-54.
demographics__age_55_to_64_share	PERCENT	Demographics Age 55-64 Share	Share of visitors aged 55-64.
demographics__age_65_plus_share	PERCENT	Demographics Age 65+ Share	Share of visitors aged 64 and above.
demographics__female_share	PERCENT	Demographics Female Share	The share of the female visitors to the website.
demographics__male_share	PERCENT	Demographics Male Share	The share of the male visitors to the website.

Similarweb Folders fields

The Folders report of the Similarweb connector includes 3 fields.

ID	Type	Name	Description
folders__change	NUMERIC	Folder Change	Percentage point change of folder traffic share compared to the previous month.
folders__folder	TEXT	Folder Path	Folder path (top-level directory).
folders__share	PERCENT	Folder Share	The estimated traffic share percentage for this folder.

Similarweb Geography fields

The Geography report of the Similarweb connector includes 9 fields.

ID	Type	Name	Description
geography__average_visit_duration	NUMERIC	Geography Average Visit Duration	Average time on website (in seconds).
geography__bounce_rate	PERCENT	Geography Bounce Rate	Percentage of visits that view only one page on the website.
geography__country	COUNTRY	Geography Country	Two-letter country code (e.g., 'us', 'gb', 'ww').
geography__country_name	TEXT	Geography Country Name	Full name of the country.
geography__country_numeric	NUMERIC	Geography Country Numeric	Numeric code of the country (e.g., '840', '376').
geography__pages_per_visit	NUMERIC	Geography Pages Per Visit	Average number of pages viewed per visit.
geography__rank	NUMERIC	Geography Rank	Global rank of the website in the specified country.
geography__share	PERCENT	Geography Share	Percentage of total site traffic that comes from this country.
geography__visits	NUMERIC	Geography Visits	Estimated number of visits to the website.

Similarweb Keyword Competitors fields

The Keyword Competitors report of the Similarweb connector includes 3 fields.

ID	Type	Name	Description
keyword_competitors__score	NUMERIC	Keyword Competitor Score	Affinity score indicating similarity in keyword targeting. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources.
keyword_competitors__shared_keywords	NUMERIC	Keyword Competitor Shared Keywords	Number of shared keywords with the target domain. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources.
keyword_competitors__url	TEXT	Competitor Domain URL	Competitor domain URL. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources.

Similarweb Keywords fields

The Keywords report of the Similarweb connector includes 10 fields.

ID	Type	Name	Description
keywords__clicks	NUMERIC	Keyword Clicks	The number of keyword search clicks to the website
keywords__competition	TEXT	Keyword Competition	Competition level for ad placement on the keyword.
keywords__keyword	TEXT	Keyword or Keyword Group	A single keyword or name of a keyword group to analyze
keywords__position	NUMERIC	Keyword Position	The latest ranking position for this keyword.
keywords__primary_intent	TEXT	Primary Intent	An estimation of what people searching for this keywords are trying to achieve.
keywords__secondary_intent	TEXT	Secondary Intent	Secondary intent for keyword search.
keywords__serp_features	OBJECT	Keyword SERP Features	SERP features the domains rank for on the analyzed keyword.
keywords__top_url	TEXT	Top URL	The site url with the highest organic position that ranks for the analyzed keyword
keywords__traffic_share	PERCENT	Traffic Share	The share of the traffic to the website
keywords__url_count	NUMERIC	URL Count	The number of URLs ranking for this keyword.

Similarweb Landing Pages fields

The Landing Pages report of the Similarweb connector includes 10 fields.

ID	Type	Name	Description
landing_pages__ads	NUMERIC	Landing Page Ads	Number of unique ad creatives/variations observed for this URL. Only populated when traffic_source=paid.
landing_pages__clicks	NUMERIC	Landing Page Search Clicks	Estimated number of search clicks landing on this URL during the period.
landing_pages__desktop_share	PERCENT	Landing Page Desktop Share	Percentage of clicks to this URL coming from desktop devices.
landing_pages__keywords	NUMERIC	Landing Page Keywords Count	Count of unique keywords driving traffic to this specific URL. High counts indicate broad SEO coverage; low counts suggest focused/branded traffic.
landing_pages__mobile_share	PERCENT	Landing Page Mobile Share	Percentage of clicks to this URL coming from mobile devices.
landing_pages__serp_features	OBJECT	Landing Page SERP Features	SERP features where this URL appears. Values include: organic, paid, organic_sitelinks, paid_sitelinks, organic_expanded_sitelinks, organic_inline_sitelinks, related_questions, local_pack, images, news.
landing_pages__spend	NUMERIC	Landing Page Spend	Estimated PPC spend (USD) for this landing page.
landing_pages__top_keyword	TEXT	Landing Page Top Keyword	The single keyword driving the most traffic to this URL.
landing_pages__traffic_share	PERCENT	Landing Page Traffic Share	Proportion of the domain's total search traffic (organic or paid, based on filter) landing on this URL.
landing_pages__url	TEXT	Landing Page URL (search traffic)	The landing page URL receiving search traffic. Can be the root domain or subdomains.

Similarweb Marketing Channels fields

The Marketing Channels report of the Similarweb connector includes 5 fields.

ID	Type	Name	Description
marketing_channels__average_visit_duration	NUMERIC	Marketing Channel Average Visit Duration	Average time on website (in seconds).
marketing_channels__bounce_rate	PERCENT	Marketing Channel Bounce Rate	Percentage of visits that view only one page on the website.
marketing_channels__pages_per_visit	NUMERIC	Marketing Channel Pages Per Visit	Average number of pages viewed per visit.
marketing_channels__source_type	TEXT	Marketing Channel	The marketing channel name (direct, referrals, organic search, paid search, display ads, mail, and social).
marketing_channels__visits	NUMERIC	Marketing Channel Visits	Estimated number of visits to the website.

Similarweb Marketing Channels Share (New) fields

The Marketing Channels Share (New) report of the Similarweb connector includes 3 fields.

ID	Type	Name	Description
marketing_channels_share_new__domain	TEXT	Marketing Channels Share (New) Source Domain	The traffic source sending visits to the analyzed website (e.g. 'Google Search', 'Gmail', 'chatgpt.com').
marketing_channels_share_new__share	PERCENT	Marketing Channels Share (New) Share	Share of the website's total traffic coming from this traffic source.
marketing_channels_share_new__source_type	TEXT	Marketing Channels Share (New) Source Type	The marketing channel the traffic source belongs to (e.g. Direct, Search - Organic, Search - Paid, Social - Organic, Email, Affiliates, Referrals, Gen AI).

Similarweb Prompt Tracking fields

The Prompt Tracking report of the Similarweb connector includes 7 fields.

ID	Type	Name	Description
prompt_tracking__brands_mentioned	OBJECT	Brands Mentioned	List of brand names identified within the AI Platform response.
prompt_tracking__citations	OBJECT	Citations	URLs that the AI Platform cited when generating the response.
prompt_tracking__llm	TEXT	LLM	The specific AI platform that generated the response (e.g., ChatGPT, AI Mode, Perplexity, Gemini).
prompt_tracking__prompt	TEXT	Prompt	The tracked search query submitted to the AI Platform.
prompt_tracking__response	TEXT	Prompt Response	The full text of the AI-generated answer returned by the AI Platform for the given prompt.
prompt_tracking__sentiment	TEXT	Sentiment	Classification of how your brand is portrayed in the response (Positive, Negative, Neutral or Not Mentioned).
prompt_tracking__topics	OBJECT	Topics	Topic categories of the prompt.

Similarweb Ranking fields

The Ranking report of the Similarweb connector includes 3 fields.

ID	Type	Name	Description
ranking__category	TEXT	Ranking Category	Website industry category identifier.
ranking__category_rank	NUMERIC	Category Rank	Rank of the website within its industry category (1 is best).
ranking__country_rank	NUMERIC	Country Rank	Rank of the website in the specified country (1 is best).

Similarweb Referrals fields

The Referrals report of the Similarweb connector includes 4 fields.

ID	Type	Name	Description
referrals__change	NUMERIC	Referral Change	Percentage point change of referral traffic share compared to the previous month.
referrals__domain	TEXT	Referral Domain	The website that either sends traffic to or receives traffic from the analyzed site.
referrals__share	PERCENT	Referral Share	Percentage of total referral traffic to or from the analyzed website that comes from this domain.
referrals__visits	NUMERIC	Referral Visits	Estimated number of visits to the website.

Similarweb Similar Sites fields

The Similar Sites report of the Similarweb connector includes 5 fields.

ID	Type	Name	Description
similar_sites__affinity	NUMERIC	Similar Sites Affinity	Similarity score between the analyzed website and the related domain. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources.
similar_sites__category	TEXT	Similar Sites Category	Website industry category identifier. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources.
similar_sites__domain	TEXT	Similar Sites Domain	The domain of a website similar to the requested domain. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources.
similar_sites__has_adsense	BOOLEAN	Similar Sites Has Adsense	Indicates whether the related domain runs Google AdSense. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources.
similar_sites__rank	NUMERIC	Similar Sites Rank	Similarity rank of the domain (higher means more similar). Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources.

Similarweb Traffic and Engagement fields

The Traffic and Engagement report of the Similarweb connector includes 8 fields.

ID	Type	Name	Description
traffic_and_engagement__average_visit_duration	NUMERIC	Average Visit Duration	Average time on website (in seconds).
traffic_and_engagement__bounce_rate	PERCENT	Website Bounce Rate	Percentage of visits that view only one page on the website.
traffic_and_engagement__new_users	NUMERIC	New Website Users	Estimated number of new users to the website.
traffic_and_engagement__page_views	NUMERIC	Traffic and Engagement Page Views	Estimated number of pages viewed on the website.
traffic_and_engagement__pages_per_visit	NUMERIC	Pages Per Visit	Average number of pages viewed per visit.
traffic_and_engagement__returning_users	NUMERIC	Returning Users	Estimated number of returning users to the website.
traffic_and_engagement__unique_visitors	NUMERIC	Unique Visitors	Estimated number of unique visitors (not deduplicated across devices) to the website.
traffic_and_engagement__visits	NUMERIC	Traffic and Engagement Visits	Estimated number of visits to the website.

Similarweb other fields

The Similarweb connector has 26 fields that do not belong to a named report, or belong to a report with only one or two fields.

ID	Type	Name	Description	Report
data_fetched_at	TIMESTAMP	Data fetched at	UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource	TEXT	Data Source	The name of the Windsor connector returning the row
date	DATE	Date	The date of the data point.
day_of_month	TEXT	Day of month	Day of the month
domain	TEXT	Domain	The website domain being analyzed.
marketing_channels_new__source_type	TEXT	Marketing Channels (New) Source Type	The marketing channel the visits are attributed to (e.g. Direct, Organic Search, Paid Search, Organic Social, Paid Social, Referrals, Affiliates, Display Ads, Mail, Gen AI).	Marketing Channels (New)
marketing_channels_new__visits	NUMERIC	Marketing Channels (New) Visits	Estimated number of visits to the website from this marketing channel.	Marketing Channels (New)
month	TEXT	Month	Number of the month
now	TIMESTAMP	Now	Current timestamp
ppc_spend__currency	TEXT	PPC Currency	The currency of the PPC spend value.	PPC Spend
ppc_spend__ppc_spend	NUMERIC	PPC Spend	Estimated spend in the selected currency.	PPC Spend
source	TEXT	Source	The name of the Windsor connector returning the row
subdomains__share	PERCENT	Subdomain Share	The estimated traffic share percentage for this subdomain.	Subdomains
subdomains__subdomain	TEXT	Subdomain	The full subdomain of the website.	Subdomains
today	DATE	Today	Today's date
week	TEXT	Week	Week (Sun-Sat).
week_day	TEXT	Day of week and day number	Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso	TEXT	Day of week and day number, ISO	Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso	TEXT	Week ISO	Week, ISO format (Mon-Sun).
year	TEXT	Year	Year
year_month	TEXT	Yearmonth	Year and month, e.g. 2024\|3
year_month_name	TEXT	Year month name	Year and month with the month name written out, e.g. "Jan 2025".
year_of_week	TEXT	Year of week	The year that contains first day of the week (Sun-Sat).
year_of_week_iso	TEXT	Year of week, ISO	The year that contains first day of the ISO week (Mon-Sun).
year_week	TEXT	Year week	Year and week for US weeks (Sun-Sat), e.g. 2024\|15
year_week_iso	TEXT	Year week ISO	Year and week for ISO weeks (Mon-Sun), e.g. 2024\|20

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