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Send your Similarweb data to
Similarweb Connector Reference
65 metrics57 dimensions
The Similarweb connector exposes 122 fields (65 metrics, 57 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.
Similarweb Fields
Similarweb Account fields
The Account report of the Similarweb connector includes 3 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| account_id | TEXT | Account ID | The unique identifier for the account. |
| account_name | TEXT | Account Name | The name of the account. |
| device_type | TEXT | Device Type | The device type used for the query (total, desktop, or mobile_web). |
Similarweb Ad Networks fields
The Ad Networks report of the Similarweb connector includes 3 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| ad_networks__ad_network | TEXT | Ad Network Name | Name of the ad network. |
| ad_networks__change | NUMERIC | Ad Network Change | Percentage point change of ad network traffic share compared to the previous month. |
| ad_networks__share | PERCENT | Ad Network Share | Percentage of ad traffic share for this ad network. |
Similarweb Audience Interests fields
The Audience Interests report of the Similarweb connector includes 5 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| audience_interests__affinity | NUMERIC | Audience Interest Affinity | Similarity score between the analyzed website and the related domain. |
| audience_interests__domain | TEXT | Audience Interest Domain | Related website frequently visited by the same audience as the analyzed site. |
| audience_interests__has_adsense | BOOLEAN | Audience Interest Has Adsense | Indicates whether the related domain runs Google AdSense. |
| audience_interests__overlap | PERCENT | Audience Interest Overlap | Percentage of visitors shared between the analyzed website and the related domain. |
| audience_interests__pop_change | PERCENT | Audience Interest Pop Change | Monthly change in overlap percentage points. |
Similarweb Deduplicated Audience fields
The Deduplicated Audience report of the Similarweb connector includes 7 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| deduplicated_audience__desktop_and_mobile_web_audience_share | PERCENT | Desktop And Mobile Audience Share | The share of users out of the total deduplicated audience that visit a website on both desktop and mobile web. |
| deduplicated_audience__desktop_and_mobile_web_audience_visitors | NUMERIC | Desktop And Mobile Web Audience Visitors | The number of users that visit a website on both desktop and mobile web. |
| deduplicated_audience__desktop_only_audience_share | PERCENT | Desktop Only Audience Share | The share of users out of the total deduplicated audience that visit a website on desktop only. |
| deduplicated_audience__desktop_only_audience_visitors | NUMERIC | Desktop Only Audience Visitors | The number of users that visit a website on desktop only. |
| deduplicated_audience__mobile_web_only_audience_share | PERCENT | Mobile Web Only Audience Share | The share of users out of the total deduplicated audience that visit a website on mobile web only. |
| deduplicated_audience__mobile_web_only_audience_visitors | NUMERIC | Mobile Web Only Audience Visitors | The number of users that visit a website on mobile web only. |
| deduplicated_audience__total_deduplicated_audience | NUMERIC | Total Deduplicated Audience | The average number of individuals who visited a website across desktop and mobile web (deduplicated across devices). |
Similarweb Demographics fields
The Demographics report of the Similarweb connector includes 8 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| demographics__age_18_to_24_share | PERCENT | Demographics Age 18-24 Share | Share of visitors aged 18-24. |
| demographics__age_25_to_34_share | PERCENT | Demographics Age 25-34 Share | Share of visitors aged 25-34. |
| demographics__age_35_to_44_share | PERCENT | Demographics Age 35-44 Share | Share of visitors aged 35-44. |
| demographics__age_45_to_54_share | PERCENT | Demographics Age 45-54 Share | Share of visitors aged 45-54. |
| demographics__age_55_to_64_share | PERCENT | Demographics Age 55-64 Share | Share of visitors aged 55-64. |
| demographics__age_65_plus_share | PERCENT | Demographics Age 65+ Share | Share of visitors aged 64 and above. |
| demographics__female_share | PERCENT | Demographics Female Share | The share of the female visitors to the website. |
| demographics__male_share | PERCENT | Demographics Male Share | The share of the male visitors to the website. |
Similarweb Folders fields
The Folders report of the Similarweb connector includes 3 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| folders__change | NUMERIC | Folder Change | Percentage point change of folder traffic share compared to the previous month. |
| folders__folder | TEXT | Folder Path | Folder path (top-level directory). |
| folders__share | PERCENT | Folder Share | The estimated traffic share percentage for this folder. |
Similarweb Geography fields
The Geography report of the Similarweb connector includes 9 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| geography__average_visit_duration | NUMERIC | Geography Average Visit Duration | Average time on website (in seconds). |
| geography__bounce_rate | PERCENT | Geography Bounce Rate | Percentage of visits that view only one page on the website. |
| geography__country | COUNTRY | Geography Country | Two-letter country code (e.g., 'us', 'gb', 'ww'). |
| geography__country_name | TEXT | Geography Country Name | Full name of the country. |
| geography__country_numeric | NUMERIC | Geography Country Numeric | Numeric code of the country (e.g., '840', '376'). |
| geography__pages_per_visit | NUMERIC | Geography Pages Per Visit | Average number of pages viewed per visit. |
| geography__rank | NUMERIC | Geography Rank | Global rank of the website in the specified country. |
| geography__share | PERCENT | Geography Share | Percentage of total site traffic that comes from this country. |
| geography__visits | NUMERIC | Geography Visits | Estimated number of visits to the website. |
Similarweb Keyword Competitors fields
The Keyword Competitors report of the Similarweb connector includes 3 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| keyword_competitors__score | NUMERIC | Keyword Competitor Score | Affinity score indicating similarity in keyword targeting. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources. |
| keyword_competitors__shared_keywords | NUMERIC | Keyword Competitor Shared Keywords | Number of shared keywords with the target domain. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources. |
| keyword_competitors__url | TEXT | Competitor Domain URL | Competitor domain URL. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources. |
Similarweb Keywords fields
The Keywords report of the Similarweb connector includes 10 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| keywords__clicks | NUMERIC | Keyword Clicks | The number of keyword search clicks to the website |
| keywords__competition | TEXT | Keyword Competition | Competition level for ad placement on the keyword. |
| keywords__keyword | TEXT | Keyword or Keyword Group | A single keyword or name of a keyword group to analyze |
| keywords__position | NUMERIC | Keyword Position | The latest ranking position for this keyword. |
| keywords__primary_intent | TEXT | Primary Intent | An estimation of what people searching for this keywords are trying to achieve. |
| keywords__secondary_intent | TEXT | Secondary Intent | Secondary intent for keyword search. |
| keywords__serp_features | OBJECT | Keyword SERP Features | SERP features the domains rank for on the analyzed keyword. |
| keywords__top_url | TEXT | Top URL | The site url with the highest organic position that ranks for the analyzed keyword |
| keywords__traffic_share | PERCENT | Traffic Share | The share of the traffic to the website |
| keywords__url_count | NUMERIC | URL Count | The number of URLs ranking for this keyword. |
Similarweb Landing Pages fields
The Landing Pages report of the Similarweb connector includes 10 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| landing_pages__ads | NUMERIC | Landing Page Ads | Number of unique ad creatives/variations observed for this URL. Only populated when traffic_source=paid. |
| landing_pages__clicks | NUMERIC | Landing Page Search Clicks | Estimated number of search clicks landing on this URL during the period. |
| landing_pages__desktop_share | PERCENT | Landing Page Desktop Share | Percentage of clicks to this URL coming from desktop devices. |
| landing_pages__keywords | NUMERIC | Landing Page Keywords Count | Count of unique keywords driving traffic to this specific URL. High counts indicate broad SEO coverage; low counts suggest focused/branded traffic. |
| landing_pages__mobile_share | PERCENT | Landing Page Mobile Share | Percentage of clicks to this URL coming from mobile devices. |
| landing_pages__serp_features | OBJECT | Landing Page SERP Features | SERP features where this URL appears. Values include: organic, paid, organic_sitelinks, paid_sitelinks, organic_expanded_sitelinks, organic_inline_sitelinks, related_questions, local_pack, images, news. |
| landing_pages__spend | NUMERIC | Landing Page Spend | Estimated PPC spend (USD) for this landing page. |
| landing_pages__top_keyword | TEXT | Landing Page Top Keyword | The single keyword driving the most traffic to this URL. |
| landing_pages__traffic_share | PERCENT | Landing Page Traffic Share | Proportion of the domain's total search traffic (organic or paid, based on filter) landing on this URL. |
| landing_pages__url | TEXT | Landing Page URL (search traffic) | The landing page URL receiving search traffic. Can be the root domain or subdomains. |
Similarweb Marketing Channels fields
The Marketing Channels report of the Similarweb connector includes 5 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| marketing_channels__average_visit_duration | NUMERIC | Marketing Channel Average Visit Duration | Average time on website (in seconds). |
| marketing_channels__bounce_rate | PERCENT | Marketing Channel Bounce Rate | Percentage of visits that view only one page on the website. |
| marketing_channels__pages_per_visit | NUMERIC | Marketing Channel Pages Per Visit | Average number of pages viewed per visit. |
| marketing_channels__source_type | TEXT | Marketing Channel | The marketing channel name (direct, referrals, organic search, paid search, display ads, mail, and social). |
| marketing_channels__visits | NUMERIC | Marketing Channel Visits | Estimated number of visits to the website. |
Similarweb Prompt Tracking fields
The Prompt Tracking report of the Similarweb connector includes 7 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| prompt_tracking__brands_mentioned | OBJECT | Brands Mentioned | List of brand names identified within the AI Platform response. |
| prompt_tracking__citations | OBJECT | Citations | URLs that the AI Platform cited when generating the response. |
| prompt_tracking__llm | TEXT | LLM | The specific AI platform that generated the response (e.g., ChatGPT, AI Mode, Perplexity, Gemini). |
| prompt_tracking__prompt | TEXT | Prompt | The tracked search query submitted to the AI Platform. |
| prompt_tracking__response | TEXT | Prompt Response | The full text of the AI-generated answer returned by the AI Platform for the given prompt. |
| prompt_tracking__sentiment | TEXT | Sentiment | Classification of how your brand is portrayed in the response (Positive, Negative, Neutral or Not Mentioned). |
| prompt_tracking__topics | OBJECT | Topics | Topic categories of the prompt. |
Similarweb Ranking fields
The Ranking report of the Similarweb connector includes 3 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| ranking__category | TEXT | Ranking Category | Website industry category identifier. |
| ranking__category_rank | NUMERIC | Category Rank | Rank of the website within its industry category (1 is best). |
| ranking__country_rank | NUMERIC | Country Rank | Rank of the website in the specified country (1 is best). |
Similarweb Referrals fields
The Referrals report of the Similarweb connector includes 4 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| referrals__change | NUMERIC | Referral Change | Percentage point change of referral traffic share compared to the previous month. |
| referrals__domain | TEXT | Referral Domain | The website that either sends traffic to or receives traffic from the analyzed site. |
| referrals__share | PERCENT | Referral Share | Percentage of total referral traffic to or from the analyzed website that comes from this domain. |
| referrals__visits | NUMERIC | Referral Visits | Estimated number of visits to the website. |
Similarweb Similar Sites fields
The Similar Sites report of the Similarweb connector includes 5 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| similar_sites__affinity | NUMERIC | Similar Sites Affinity | Similarity score between the analyzed website and the related domain. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources. |
| similar_sites__category | TEXT | Similar Sites Category | Website industry category identifier. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources. |
| similar_sites__domain | TEXT | Similar Sites Domain | The domain of a website similar to the requested domain. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources. |
| similar_sites__has_adsense | BOOLEAN | Similar Sites Has Adsense | Indicates whether the related domain runs Google AdSense. Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources. |
| similar_sites__rank | NUMERIC | Similar Sites Rank | Similarity rank of the domain (higher means more similar). Always returns last 3 months of data; date filters are ignored. Must be queried separately from other resources. |
Similarweb Traffic and Engagement fields
The Traffic and Engagement report of the Similarweb connector includes 8 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| traffic_and_engagement__average_visit_duration | NUMERIC | Average Visit Duration | Average time on website (in seconds). |
| traffic_and_engagement__bounce_rate | PERCENT | Website Bounce Rate | Percentage of visits that view only one page on the website. |
| traffic_and_engagement__new_users | NUMERIC | New Website Users | Estimated number of new users to the website. |
| traffic_and_engagement__page_views | NUMERIC | Traffic and Engagement Page Views | Estimated number of pages viewed on the website. |
| traffic_and_engagement__pages_per_visit | NUMERIC | Pages Per Visit | Average number of pages viewed per visit. |
| traffic_and_engagement__returning_users | NUMERIC | Returning Users | Estimated number of returning users to the website. |
| traffic_and_engagement__unique_visitors | NUMERIC | Unique Visitors | Estimated number of unique visitors (not deduplicated across devices) to the website. |
| traffic_and_engagement__visits | NUMERIC | Traffic and Engagement Visits | Estimated number of visits to the website. |
Similarweb other fields
The Similarweb connector has 26 fields that do not belong to a named report, or belong to a report with only one or two fields.
| ID | Type | Name | Description | Report |
|---|---|---|---|---|
| data_fetched_at | Data fetched at | UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed. | ||
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
| date | DATE | Date | The date of the data point. | |
| day_of_month | TEXT | Day of month | Day of the month | |
| domain | TEXT | Domain | The website domain being analyzed. | |
| marketing_channels_new__source_type | TEXT | Marketing Channels (New) Source Type | The marketing channel the visits are attributed to (e.g. Direct, Organic Search, Paid Search, Organic Social, Paid Social, Referrals, Affiliates, Display Ads, Mail, Gen AI). | Marketing Channels (New) |
| marketing_channels_new__visits | NUMERIC | Marketing Channels (New) Visits | Estimated number of visits to the website from this marketing channel. | Marketing Channels (New) |
| month | TEXT | Month | Number of the month | |
| now | Now | Current timestamp | ||
| ppc_spend__currency | TEXT | PPC Currency | The currency of the PPC spend value. | PPC Spend |
| ppc_spend__ppc_spend | NUMERIC | PPC Spend | Estimated spend in the selected currency. | PPC Spend |
| source | TEXT | Source | The name of the Windsor connector returning the row | |
| subdomains__share | PERCENT | Subdomain Share | The estimated traffic share percentage for this subdomain. | Subdomains |
| subdomains__subdomain | TEXT | Subdomain | The full subdomain of the website. | Subdomains |
| today | DATE | Today | Today's date | |
| week | TEXT | Week | Week (Sun-Sat). | |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
| year | TEXT | Year | Year | |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
| year_month_name | TEXT | Year month name | Year and month with the month name written out, e.g. "Jan 2025". | |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |