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Semrush Connector Reference
172 metrics28 dimensions
The Semrush connector exposes 200 fields (172 metrics, 28 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.
Available options
database Database
Regional database to query. Mobile and extended databases aren’t available for any requests in the Keyword reports. If All is selected, all databases you have access to will be queried which may result in high API units usage. All isn’t available for the Keyword and history reports. Defaults to United States.
Possible values (147)
United StatesdefaultUnited KingdomCanadaRussiaGermanyFranceSpainItalyBrazilAustraliaArgentinaBelgiumSwitzerlandDenmarkFinlandHong KongIrelandIsraelMexicoNetherlandsNorwayPolandSwedenSingaporeTurkeyJapanIndiaHungaryAfghanistanAlbaniaAlgeriaAngolaArmeniaAustriaAzerbaijanBahrainBangladeshBelarusBelizeBoliviaBosnia and HerzegovinaBotswanaBruneiBulgariaCabo VerdeCambodiaCameroonChileColombiaCosta RicaCroatiaCyprusCzech RepublicCongoDominican RepublicEcuadorEgyptEl SalvadorEstoniaEthiopiaGeorgiaGhanaGreeceGuatemalaGuyanaHaitiHondurasIcelandIndonesiaJamaicaJordanKazakhstanKuwaitLatviaLebanonLithuaniaLuxembourgMadagascarMalaysiaMaltaMauritiusMoldovaMongoliaMontenegroMoroccoMozambiqueNamibiaNepalNew ZealandNicaraguaNigeriaOmanParaguayPeruPhilippinesPortugalRomaniaSaudi ArabiaSenegalSerbiaSlovakiaSloveniaSouth AfricaSouth KoreaSri LankaThailandBahamasTrinidad and TobagoTunisiaUkraineUnited Arab EmiratesUruguayVenezuelaVietnamZambiaZimbabweLibyaPanamaPakistanTaiwanQatarUnited States (Mobile)United Kingdom (Mobile)Canada (Mobile)Germany (Mobile)France (Mobile)Spain (Mobile)Italy (Mobile)Brazil (Mobile)Australia (Mobile)Denmark (Mobile)Mexico (Mobile)Netherlands (Mobile)Sweden (Mobile)Turkey (Mobile)India (Mobile)Indonesia (Mobile)Israel (Mobile)Israel (Extended)Turkey (Extended)Denmark (Extended)Norway (Extended)Sweden (Extended)Finland (Extended)Switzerland (Extended)Israel (Mobile, Extended)All
Semrush Fields
Semrush Backlinks fields
The Backlinks report of the Semrush connector includes 17 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| ascore | NUMERIC | Authority Score | Authority Score is a Semrush proprietary metric used to measure the overall quality of the domain/URL and its influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data. |
| backlinks_lost_num | NUMERIC | Backlinks Lost | Number of lost backlinks. Requires a Semrush API v4 key. |
| backlinks_new_num | NUMERIC | Backlinks New | Number of new backlinks first seen within the last 30 days. Requires a Semrush API v4 key. |
| domains_num | NUMERIC | Referring Domains | Total number of domains, including common referring domains, linking to a given domain. |
| follows_num | NUMERIC | Follow Backlinks | Number of follow backlinks. |
| forms_num | NUMERIC | Form Backlinks | Number of backlinks from forms. |
| frames_num | NUMERIC | Frame Backlinks | Number of backlinks from inside the <iframe> attribute. |
| images_num | NUMERIC | Image Backlinks | Number of backlinks from images. |
| ipclassc_num | NUMERIC | Class C IPs | Number of unique IP addresses of referring domains belonging to class C. Class C networks range from 192.0.0.0 through 223.255.255.0, with the network number contained in the first three octets. |
| ips_num | NUMERIC | Referring IPs | Number of unique IP addresses hosting referring domains. |
| nofollows_num | NUMERIC | Nofollow Backlinks | Number of nofollow backlinks. |
| sponsored_num | NUMERIC | Sponsored Backlinks | Number of sponsored backlinks. |
| texts_num | NUMERIC | Text Backlinks | Number of text backlinks. |
| total | NUMERIC | Total Backlinks | Total number of backlinks leading to the analyzed domain/URL. |
| trust_score | NUMERIC | (Deprecated) Trust Score | A metric estimating the trustworthiness of a domain. Deprecated: not provided by the Semrush API v4, so only available for accounts connected with a Semrush API v3 key and no v4 key. |
| ugc_num | NUMERIC | UGC Backlinks | Number of backlinks identified as User Generated Content (UGC). |
| urls_num | NUMERIC | Referring URLs | Number of referring URLs. |
Semrush Domains fields
The Domains report of the Semrush connector includes 5 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| organic_positions_declined | NUMERIC | Organic Positions Declined | Results that have decreased in ranking, yet still remain in the top 100. |
| organic_positions_improved | NUMERIC | Organic Positions Improved | Keywords that the domain is still ranking for within the top 100 positions for, but has moved up in ranking since their previous position. |
| organic_positions_lost | NUMERIC | Organic Positions Lost | Keywords that the domain was previously ranking for within the top 100 positions, but isn't any longer. |
| organic_positions_new | NUMERIC | Organic Positions New | New keywords that the domain is ranking for within the top 100 organic results based on the chosen time period. |
| rank | NUMERIC | Rank | Semrush rating of the website's popularity based on organic traffic coming from Google's top 100 organic search results. |
Semrush Keywords fields
The Keywords report of the Semrush connector includes 9 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| competition | NUMERIC | Competition | Competitive density of advertisers using the given term for their ads. Possible values: 0-1, where 1 means the highest competition. |
| cpc | NUMERIC | CPC | Average price in USD advertisers pay for a user's click on an ad containing a particular keyword (Google Ads). |
| intents | TEXT | Intents | Keyword intents. Possible values: 0-3, where 0 - Commercial, 1 - Informational, 2 - Navigational, 3 - Transactional. |
| keyword | TEXT | Keyword | Keyword bringing users to the website via Google's top 100 organic search results. |
| keyword_difficulty_index | NUMERIC | Keyword Difficulty Index | Estimate of how difficult it would be to rank well in organic search results for a particular keyword. The higher the percentage, the harder it is to achieve high rankings for the given keyword. Possible values: 0-100, where higher is harder. |
| number_of_results | NUMERIC | Number of Results | Total number of organic results returned for a given keyword at the last date of collection. |
| search_volume | NUMERIC | Search Volume | Average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months. |
| serp_features | TEXT | SERP Features | Comma-separated list of all SERP features triggered by the keyword, e.g. FEATURED_SNIPPET, PEOPLE_ALSO_ASK, AI_OVERVIEW. Requires a Semrush API v4 key. |
| trends | TEXT | Trends | Interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month. |
Semrush Overview fields
The Overview report of the Semrush connector includes 145 fields.
Semrush Overview fields (adwords_cost to keywords_triggering_flights)
| ID | Type | Name | Description |
|---|---|---|---|
| adwords_cost | NUMERIC | Adwords Cost | Estimated budget spent buying keywords in Google Ads for ads that appear in paid search results (monthly estimation). |
| adwords_keywords | NUMERIC | Adwords Keywords | Keywords a website is buying in Google Ads for ads that appear in paid search results. |
| adwords_traffic | NUMERIC | Adwords Traffic | Traffic brought to the website via paid search results. |
| database | TEXT | Database | Regional database. Possible values: US, UK, Italy, etc. |
| domain | TEXT | Domain | Domain name. |
| intent_commercial_positions | NUMERIC | Intent Commercial Positions | Total number of positions with the Commercial intent. |
| intent_commercial_traffic | NUMERIC | Intent Commercial Traffic | Total amount of traffic with the Commercial intent. |
| intent_commercial_traffic_cost | NUMERIC | Intent Commercial Traffic Cost | Total cost of traffic with the Commercial intent. |
| intent_informational_positions | NUMERIC | Intent Informational Positions | Total number of positions with the Informational intent. |
| intent_informational_traffic | NUMERIC | Intent Informational Traffic | Total amount of traffic with the Informational intent. |
| intent_informational_traffic_cost | NUMERIC | Intent Informational Traffic Cost | Total cost of traffic with the Informational intent. |
| intent_navigational_positions | NUMERIC | Intent Navigational Positions | Total number of positions with the Navigational intent. |
| intent_navigational_traffic | NUMERIC | Intent Navigational Traffic | Total amount of traffic with the Navigational intent. |
| intent_navigational_traffic_cost | NUMERIC | Intent Navigational Traffic Cost | Total cost of traffic with the Navigational intent. |
| intent_transactional_positions | NUMERIC | Intent Transactional Positions | Total number of positions with the Transactional intent. |
| intent_transactional_traffic | NUMERIC | Intent Transactional Traffic | Total amount of traffic with the Transactional intent. |
| intent_transactional_traffic_cost | NUMERIC | Intent Transactional Traffic Cost | Total cost of traffic with the Transactional intent. |
| intent_unknown_positions | NUMERIC | Intent Unknown Positions | Total number of positions with unknown intent. |
| intent_unknown_traffic | NUMERIC | Intent Unknown Traffic | Total amount of traffic with unknown intent. |
| intent_unknown_traffic_cost | NUMERIC | Intent Unknown Traffic Cost | Total cost of traffic with unknown intent. |
| keywords_triggering_address_pack | NUMERIC | Keywords Triggering Address Pack | Number of keywords the domain ranks for that trigger the Address Pack SERP Feature. |
| keywords_triggering_ads_bottom | NUMERIC | Keywords Triggering Ads Bottom | Number of keywords the domain ranks for that trigger the Ads Bottom SERP Feature. |
| keywords_triggering_ads_middle | NUMERIC | Keywords Triggering Ads Middle | Number of keywords the domain ranks for that trigger the Ads Middle SERP Feature. |
| keywords_triggering_ads_top | NUMERIC | Keywords Triggering Ads Top | Number of keywords the domain ranks for that trigger the Ads Top SERP Feature. |
| keywords_triggering_ai_overview | NUMERIC | Keywords Triggering AI Overview | Number of keywords the domain ranks for that trigger the AI Overview SERP Feature. |
| keywords_triggering_amp | NUMERIC | Keywords Triggering AMP | Number of keywords the domain ranks for that trigger the AMP SERP Feature. |
| keywords_triggering_application | NUMERIC | Keywords Triggering Application | Number of keywords the domain ranks for that trigger the Application SERP Feature. |
| keywords_triggering_application_list | NUMERIC | Keywords Triggering Application List | Number of keywords the domain ranks for that trigger the Application List SERP Feature. |
| keywords_triggering_buying_guide | NUMERIC | Keywords Triggering Buying Guide | Number of keywords the domain ranks for that trigger the Buying Guide SERP Feature. |
| keywords_triggering_carousel | NUMERIC | Keywords Triggering Carousel | Number of keywords the domain ranks for that trigger the Carousel SERP Feature. |
| keywords_triggering_datasets | NUMERIC | Keywords Triggering Datasets | Number of keywords the domain ranks for that trigger the Datasets SERP Feature. |
| keywords_triggering_discussions_and_forums | NUMERIC | Keywords Triggering Discussions and Forums | Number of keywords the domain ranks for that trigger the Discussions and Forums SERP Feature. |
| keywords_triggering_events | NUMERIC | Keywords Triggering Events | Number of keywords the domain ranks for that trigger the Events SERP Feature. |
| keywords_triggering_explore_brands | NUMERIC | Keywords Triggering Explore Brands | Number of keywords the domain ranks for that trigger the Explore Brands SERP Feature. |
| keywords_triggering_faq | NUMERIC | Keywords Triggering FAQ | Number of keywords the domain ranks for that trigger the FAQ SERP Feature. |
| keywords_triggering_featured_images | NUMERIC | Keywords Triggering Featured Images | Number of keywords the domain ranks for that trigger the Featured Images SERP Feature. |
| keywords_triggering_featured_snippet | NUMERIC | Keywords Triggering Featured Snippet | Number of keywords the domain ranks for that trigger the Featured Snippet SERP Feature. |
| keywords_triggering_featured_video | NUMERIC | Keywords Triggering Featured Video | Number of keywords the domain ranks for that trigger the Featured Video SERP Feature. |
| keywords_triggering_find_results_on | NUMERIC | Keywords Triggering Find Results On | Number of keywords the domain ranks for that trigger the Find Results On SERP Feature. |
| keywords_triggering_flights | NUMERIC | Keywords Triggering Flights | Number of keywords the domain ranks for that trigger the Flights SERP Feature. |
Semrush Overview fields (keywords_triggering_hotels_pack to organic_positions_4_10)
| ID | Type | Name | Description |
|---|---|---|---|
| keywords_triggering_hotels_pack | NUMERIC | Keywords Triggering Hotels Pack | Number of keywords the domain ranks for that trigger the Hotels Pack SERP Feature. |
| keywords_triggering_image | NUMERIC | Keywords Triggering Image | Number of keywords the domain ranks for that trigger the Image SERP Feature. |
| keywords_triggering_image_pack | NUMERIC | Keywords Triggering Image Pack | Number of keywords the domain ranks for that trigger the Image Pack SERP Feature. |
| keywords_triggering_indented | NUMERIC | Keywords Triggering Indented | Number of keywords the domain ranks for that trigger the Indented SERP Feature. |
| keywords_triggering_instant_answer | NUMERIC | Keywords Triggering Instant Answer | Number of keywords the domain ranks for that trigger the Instant Answer SERP Feature. |
| keywords_triggering_jobs_search | NUMERIC | Keywords Triggering Jobs Search | Number of keywords the domain ranks for that trigger the Jobs Search SERP Feature. |
| keywords_triggering_knowledge_panel | NUMERIC | Keywords Triggering Knowledge Panel | Number of keywords the domain ranks for that trigger the Knowledge Panel SERP Feature. |
| keywords_triggering_local_pack | NUMERIC | Keywords Triggering Local Pack | Number of keywords the domain ranks for that trigger the Local Pack SERP Feature. |
| keywords_triggering_news | NUMERIC | Keywords Triggering News | Number of keywords the domain ranks for that trigger the News SERP Feature. |
| keywords_triggering_organic_carousel | NUMERIC | Keywords Triggering Organic Carousel | Number of keywords the domain ranks for that trigger the Organic Carousel SERP Feature. |
| keywords_triggering_people_also_ask | NUMERIC | Keywords Triggering People Also Ask | Number of keywords the domain ranks for that trigger the People Also Ask SERP Feature. |
| keywords_triggering_people_also_search | NUMERIC | Keywords Triggering People Also Search | Number of keywords the domain ranks for that trigger the People Also Search SERP Feature. |
| keywords_triggering_popular_products | NUMERIC | Keywords Triggering Popular Products | Number of keywords the domain ranks for that trigger the Popular Products SERP Feature. |
| keywords_triggering_popular_stores | NUMERIC | Keywords Triggering Popular Stores | Number of keywords the domain ranks for that trigger the Popular Stores SERP Feature. |
| keywords_triggering_questions_and_answers | NUMERIC | Keywords Triggering Questions and Answers | Number of keywords the domain ranks for that trigger the Questions and Answers SERP Feature. |
| keywords_triggering_recipes | NUMERIC | Keywords Triggering Recipes | Number of keywords the domain ranks for that trigger the Recipes SERP Feature. |
| keywords_triggering_refine | NUMERIC | Keywords Triggering Refine | Number of keywords the domain ranks for that trigger the Refine SERP Feature. |
| keywords_triggering_related_products | NUMERIC | Keywords Triggering Related Products | Number of keywords the domain ranks for that trigger the Related Products SERP Feature. |
| keywords_triggering_related_searches | NUMERIC | Keywords Triggering Related Searches | Number of keywords the domain ranks for that trigger the Related Searches SERP Feature. |
| keywords_triggering_related_topics | NUMERIC | Keywords Triggering Related Topics | Number of keywords the domain ranks for that trigger the Related Topics SERP Feature. |
| keywords_triggering_reviews | NUMERIC | Keywords Triggering Reviews | Number of keywords the domain ranks for that trigger the Reviews SERP Feature. |
| keywords_triggering_see_results_about | NUMERIC | Keywords Triggering See Results About | Number of keywords the domain ranks for that trigger the See Results About SERP Feature. |
| keywords_triggering_shopping_ads | NUMERIC | Keywords Triggering Shopping Ads | Number of keywords the domain ranks for that trigger the Shopping Ads SERP Feature. |
| keywords_triggering_short_videos | NUMERIC | Keywords Triggering Short Videos | Number of keywords the domain ranks for that trigger the Short Videos SERP Feature. |
| keywords_triggering_sitelinks | NUMERIC | Keywords Triggering Sitelinks | Number of keywords the domain ranks for that trigger the Sitelinks SERP Feature. |
| keywords_triggering_things_to_know | NUMERIC | Keywords Triggering Things to Know | Number of keywords the domain ranks for that trigger the Things to Know SERP Feature. |
| keywords_triggering_top_stories | NUMERIC | Keywords Triggering Top Stories | Number of keywords the domain ranks for that trigger the Top Stories SERP Feature. |
| keywords_triggering_tweet | NUMERIC | Keywords Triggering Tweet | Number of keywords the domain ranks for that trigger the Tweet SERP Feature. |
| keywords_triggering_twitter_carousel | NUMERIC | Keywords Triggering Twitter Carousel | Number of keywords the domain ranks for that trigger the Twitter Carousel SERP Feature. |
| keywords_triggering_video | NUMERIC | Keywords Triggering Video | Number of keywords the domain ranks for that trigger the Video SERP Feature. |
| keywords_triggering_video_carousel | NUMERIC | Keywords Triggering Video Carousel | Number of keywords the domain ranks for that trigger the Video Carousel SERP Feature. |
| keywords_triggering_web_stories | NUMERIC | Keywords Triggering Web Stories | Number of keywords the domain ranks for that trigger the Web Stories SERP Feature. |
| organic_cost | NUMERIC | Organic Cost | Estimated price of organic keywords in Google Ads. |
| organic_keywords | NUMERIC | Organic Keywords | Keywords that bring users to a website via Google's top 100 organic search results. |
| organic_positions_11_20 | NUMERIC | Organic Positions 11-20 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 11 and 20. |
| organic_positions_1_3 | NUMERIC | Organic Positions 1-3 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 1 and 3. |
| organic_positions_21_30 | NUMERIC | Organic Positions 21-30 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 21 and 30. |
| organic_positions_31_40 | NUMERIC | Organic Positions 31-40 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 31 and 40. |
| organic_positions_41_50 | NUMERIC | Organic Positions 41-50 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 41 and 50. |
| organic_positions_4_10 | NUMERIC | Organic Positions 4-10 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 4 and 10. |
Semrush Overview fields (organic_positions_51_60 to positions_in_popular_stores)
| ID | Type | Name | Description |
|---|---|---|---|
| organic_positions_51_60 | NUMERIC | Organic Positions 51-60 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 51 and 60. |
| organic_positions_61_70 | NUMERIC | Organic Positions 61-70 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 61 and 70. |
| organic_positions_71_80 | NUMERIC | Organic Positions 71-80 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 71 and 80. |
| organic_positions_81_90 | NUMERIC | Organic Positions 81-90 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 81 and 90. |
| organic_positions_91_100 | NUMERIC | Organic Positions 91-100 | Organic Position Distribution. Number of keywords bringing users to the website via Google's top 100 organic search results with a ranking between positions 91 and 100. |
| organic_traffic | NUMERIC | Organic Traffic | Traffic brought to a website via Google's top 100 organic search results. |
| positions_in_address_pack | NUMERIC | Positions in Address Pack | Number of positions the domain holds in the Address Pack SERP Feature. |
| positions_in_ads_bottom | NUMERIC | Positions in Ads Bottom | Number of positions the domain holds in the Ads Bottom SERP Feature. |
| positions_in_ads_middle | NUMERIC | Positions in Ads Middle | Number of positions the domain holds in the Ads Middle SERP Feature. |
| positions_in_ads_top | NUMERIC | Positions in Ads Top | Number of positions the domain holds in the Ads Top SERP Feature. |
| positions_in_ai_overview | NUMERIC | Positions in AI Overview | Number of positions the domain holds in the AI Overview SERP Feature. |
| positions_in_amp | NUMERIC | Positions in AMP | Number of positions the domain holds in the AMP SERP Feature. |
| positions_in_application | NUMERIC | Positions in Application | Number of positions the domain holds in the Application SERP Feature. |
| positions_in_application_list | NUMERIC | Positions in Application List | Number of positions the domain holds in the Application List SERP Feature. |
| positions_in_buying_guide | NUMERIC | Positions in Buying Guide | Number of positions the domain holds in the Buying Guide SERP Feature. |
| positions_in_carousel | NUMERIC | Positions in Carousel | Number of positions the domain holds in the Carousel SERP Feature. |
| positions_in_datasets | NUMERIC | Positions in Datasets | Number of positions the domain holds in the Datasets SERP Feature. |
| positions_in_discussions_and_forums | NUMERIC | Positions in Discussions and Forums | Number of positions the domain holds in the Discussions and Forums SERP Feature. |
| positions_in_events | NUMERIC | Positions in Events | Number of positions the domain holds in the Events SERP Feature. |
| positions_in_explore_brands | NUMERIC | Positions in Explore Brands | Number of positions the domain holds in the Explore Brands SERP Feature. |
| positions_in_faq | NUMERIC | Positions in FAQ | Number of positions the domain holds in the FAQ SERP Feature. |
| positions_in_featured_images | NUMERIC | Positions in Featured Images | Number of positions the domain holds in the Featured Images SERP Feature. |
| positions_in_featured_snippet | NUMERIC | Positions in Featured Snippet | Number of positions the domain holds in the Featured Snippet SERP Feature. |
| positions_in_featured_video | NUMERIC | Positions in Featured Video | Number of positions the domain holds in the Featured Video SERP Feature. |
| positions_in_find_results_on | NUMERIC | Positions in Find Results On | Number of positions the domain holds in the Find Results On SERP Feature. |
| positions_in_flights | NUMERIC | Positions in Flights | Number of positions the domain holds in the Flights SERP Feature. |
| positions_in_hotels_pack | NUMERIC | Positions in Hotels Pack | Number of positions the domain holds in the Hotels Pack SERP Feature. |
| positions_in_image | NUMERIC | Positions in Image | Number of positions the domain holds in the Image SERP Feature. |
| positions_in_image_pack | NUMERIC | Positions in Image Pack | Number of positions the domain holds in the Image Pack SERP Feature. |
| positions_in_indented | NUMERIC | Positions in Indented | Number of positions the domain holds in the Indented SERP Feature. |
| positions_in_instant_answer | NUMERIC | Positions in Instant Answer | Number of positions the domain holds in the Instant Answer SERP Feature. |
| positions_in_jobs_search | NUMERIC | Positions in Jobs Search | Number of positions the domain holds in the Jobs Search SERP Feature. |
| positions_in_knowledge_panel | NUMERIC | Positions in Knowledge Panel | Number of positions the domain holds in the Knowledge Panel SERP Feature. |
| positions_in_local_pack | NUMERIC | Positions in Local Pack | Number of positions the domain holds in the Local Pack SERP Feature. |
| positions_in_news | NUMERIC | Positions in News | Number of positions the domain holds in the News SERP Feature. |
| positions_in_organic_carousel | NUMERIC | Positions in Organic Carousel | Number of positions the domain holds in the Organic Carousel SERP Feature. |
| positions_in_people_also_ask | NUMERIC | Positions in People Also Ask | Number of positions the domain holds in the People Also Ask SERP Feature. |
| positions_in_people_also_search | NUMERIC | Positions in People Also Search | Number of positions the domain holds in the People Also Search SERP Feature. |
| positions_in_popular_products | NUMERIC | Positions in Popular Products | Number of positions the domain holds in the Popular Products SERP Feature. |
| positions_in_popular_stores | NUMERIC | Positions in Popular Stores | Number of positions the domain holds in the Popular Stores SERP Feature. |
Semrush Overview fields (positions_in_questions_and_answers to serp_features_traffic_cost)
| ID | Type | Name | Description |
|---|---|---|---|
| positions_in_questions_and_answers | NUMERIC | Positions in Questions and Answers | Number of positions the domain holds in the Questions and Answers SERP Feature. |
| positions_in_recipes | NUMERIC | Positions in Recipes | Number of positions the domain holds in the Recipes SERP Feature. |
| positions_in_refine | NUMERIC | Positions in Refine | Number of positions the domain holds in the Refine SERP Feature. |
| positions_in_related_products | NUMERIC | Positions in Related Products | Number of positions the domain holds in the Related Products SERP Feature. |
| positions_in_related_searches | NUMERIC | Positions in Related Searches | Number of positions the domain holds in the Related Searches SERP Feature. |
| positions_in_related_topics | NUMERIC | Positions in Related Topics | Number of positions the domain holds in the Related Topics SERP Feature. |
| positions_in_reviews | NUMERIC | Positions in Reviews | Number of positions the domain holds in the Reviews SERP Feature. |
| positions_in_see_results_about | NUMERIC | Positions in See Results About | Number of positions the domain holds in the See Results About SERP Feature. |
| positions_in_shopping_ads | NUMERIC | Positions in Shopping Ads | Number of positions the domain holds in the Shopping Ads SERP Feature. |
| positions_in_short_videos | NUMERIC | Positions in Short Videos | Number of positions the domain holds in the Short Videos SERP Feature. |
| positions_in_sitelinks | NUMERIC | Positions in Sitelinks | Number of positions the domain holds in the Sitelinks SERP Feature. |
| positions_in_things_to_know | NUMERIC | Positions in Things to Know | Number of positions the domain holds in the Things to Know SERP Feature. |
| positions_in_top_stories | NUMERIC | Positions in Top Stories | Number of positions the domain holds in the Top Stories SERP Feature. |
| positions_in_tweet | NUMERIC | Positions in Tweet | Number of positions the domain holds in the Tweet SERP Feature. |
| positions_in_twitter_carousel | NUMERIC | Positions in Twitter Carousel | Number of positions the domain holds in the Twitter Carousel SERP Feature. |
| positions_in_video | NUMERIC | Positions in Video | Number of positions the domain holds in the Video SERP Feature. |
| positions_in_video_carousel | NUMERIC | Positions in Video Carousel | Number of positions the domain holds in the Video Carousel SERP Feature. |
| positions_in_web_stories | NUMERIC | Positions in Web Stories | Number of positions the domain holds in the Web Stories SERP Feature. |
| serp_features_positions | NUMERIC | SERP Features Positions | Number of keywords where the domain ranks in SERP Features. |
| serp_features_positions_branded | NUMERIC | SERP Features Positions Branded | Number of branded keywords where the domain ranks in SERP Features. |
| serp_features_positions_lost | NUMERIC | SERP Features Positions Lost | Keywords that the domain was previously ranking for in SERP Features, but isn't any longer. |
| serp_features_positions_new | NUMERIC | SERP Features Positions New | New keywords that the domain is ranking for in SERP Features based on the chosen time period. |
| serp_features_traffic | NUMERIC | SERP Features Traffic | Amount of estimated organic traffic driven to an analyzed domain from a SERP Feature position over a specific period of time. |
| serp_features_traffic_branded | NUMERIC | SERP Features Traffic Branded | Amount of estimated organic traffic driven to an analyzed domain from a SERP Feature position on a branded keyword over a specific period of time. |
| serp_features_traffic_cost | NUMERIC | SERP Features Traffic Cost | Estimated price to pay for the PPC ads to rank for the keywords where the domain is ranking in the SERP Features. |
Semrush other fields
The Semrush connector has 24 fields that do not belong to a named report, or belong to a report with only one or two fields.
| ID | Type | Name | Description | Report |
|---|---|---|---|---|
| account_id | TEXT | Account ID | Account ID in Windsor.ai. | |
| account_name | TEXT | Account Name | Account name in Windsor.ai. | |
| account_type | TEXT | Account Type | Account type. Possible values: domain, subdomain, subfolder, url, keyword. | |
| data_fetched_at | Data fetched at | UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed. | ||
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
| date | DATE | Date | Date of the record. For monthly history reports it's the first day of the month. | |
| day_of_month | TEXT | Day of month | Day of the month | |
| month | TEXT | Month | Number of the month | |
| now | Now | Current timestamp | ||
| pla_keywords | NUMERIC | PLA Keywords | Number of keywords the website is using for product listing ads. | |
| pla_uniques | NUMERIC | PLA Uniques | Number of unique product listing ads (PLA Copies). | |
| source | TEXT | Source | The name of the Windsor connector returning the row | |
| today | DATE | Today | Today's date | |
| week | TEXT | Week | Week (Sun-Sat). | |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
| year | TEXT | Year | Year | |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
| year_month_name | TEXT | Year month name | Year and month with the month name written out, e.g. "Jan 2025". | |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |