Google Campaign Manager 360 (CM360) Field Reference

Sample

https://connectors.windsor.ai/cm360?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

Fields

ID	Type	Name	Description	Report
account_country_id	TEXT	Account Country ID	Account country ID.	account
account_country_name	TEXT	Account Country Name	Account country name.	account
account_currency_code	TEXT	Account Currency Code	Account currency code.	account
account_currency_id	TEXT	Account Currency Id	Account currency id	account
account_id	TEXT	Account ID	Campaign Manager 360 account ID.
account_name	TEXT	Account Name	An organization that creates and distributes a commercial message.
accountid	TEXT	Account ID (Duplicate)	Campaign Manager 360 account ID.
active_view_15scap_measurable_impressions	NUMERIC	Active View 15sec Measurable Impressions	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions
active_view_15scap_viewable_impressions	NUMERIC	Active View 15sec Viewable Impressions	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions
active_view_avg_view_time_sec	NUMERIC	Active View Avg View Time Seconds	Active View: Average Viewable Time (Seconds)
active_view_cust_metric_measurable_impressions	NUMERIC	Active View: Custom Metric Measurable Impressions	Active View: Custom Metric Measurable Impressions
active_view_cust_metric_viewable_impressions	NUMERIC	Active View: Custom Metric Viewable Impressions	Active View: Custom Metric Viewable Impressions
active_view_cust_metric_viewable_rate	NUMERIC	Active View: Custom Metric Viewable Rate	Active View: Custom Metric Viewable Rate
active_view_eligible_impressions	NUMERIC	Active View: Eligible Impressions	Active View: Eligible Impressions
active_view_impression_dist_not_measurable	NUMERIC	Active View Impression Distribution Not Mesurable	Active View: Impression Distribution (Not Measurable)
active_view_impression_dist_not_viewable	NUMERIC	Active View: Impression Distribution (Not Viewable)	Active View: Impression Distribution (Not Viewable)
active_view_impression_dist_viewable	NUMERIC	Active View: Impression Distribution (Viewable)	Active View: Impression Distribution (Viewable)
active_view_impressions_audible_and_visible_100p	NUMERIC	Active View: Impressions Audible and Visible at Completion	Active View: Impressions Audible and Visible at Completion
active_view_impressions_visible_10s	NUMERIC	Active View: Impressions Visible 10 Seconds	Active View: Impressions Visible 10 Seconds
active_view_measurable_impressions	NUMERIC	Active View: Measurable Impressions	Active View: Measurable Impressions
active_view_not_measurable_impressions	NUMERIC	Active View: Not Measurable Impressions	Active View: Not Measurable Impressions
active_view_not_viewable_impressions	NUMERIC	Active View: Not Viewable Impressions	Active View: Not Viewable Impressions
active_view_perc_audible_and_visible_100p	NUMERIC	Active View: % Audible and Visible at Completion	Active View: % Audible and Visible at Completion
active_view_perc_audible_and_visible_25p	NUMERIC	Active View: % Audible and Visible at First Quartile	Active View: % Audible and Visible at First Quartile
active_view_perc_audible_and_visible_50p	NUMERIC	Active View: % Audible and Visible at Midpoint	Active View: % Audible and Visible at Midpoint
active_view_perc_audible_and_visible_75p	NUMERIC	Active View: % Audible and Visible at Third Quartile	Active View: % Audible and Visible at Third Quartile
active_view_perc_audible_and_visible_start	NUMERIC	Active View: % Audible and Visible at Start	Active View: % Audible and Visible at Start
active_view_perc_audible_impressions	NUMERIC	Active View: % Audible Impressions	Active View: % Audible Impressionse
active_view_perc_audible_play_time	NUMERIC	Active View: % Play Time Audible	Active View: % Play Time Audible
active_view_perc_audible_visible_play_time	NUMERIC	Active View: % Play Time Audible and Visible	Active View: % Play Time Audible and Visible
active_view_perc_background	NUMERIC	Active View: % In Background	Active View: % In Background
active_view_perc_fullscreen	NUMERIC	Active View: % Full-Screen	Active View: % Full-Screen
active_view_perc_impression_audible_and_fully_screen	NUMERIC	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate
active_view_perc_impression_audible_and_fully_screen_half_duration	NUMERIC	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate
active_view_perc_impressions_audible_and_visible_100p	NUMERIC	Active View: % of Completed Impressions Audible and Visible	Active View: % of Completed Impressions Audible and Visible
active_view_perc_impressions_audible_and_visible_25p	NUMERIC	Active View: % of First Quartile Impressions Audible and Visible	Active View: % of First Quartile Impressions Audible and Visible
active_view_perc_impressions_audible_and_visible_50p	NUMERIC	Active View: % of Midpoint Impressions Audible and Visible	Active View: % of Midpoint Impressions Audible and Visible
active_view_perc_impressions_audible_and_visible_75p	NUMERIC	Active View: % of Third Quartile Impressions Audible and Visible	Active View: % of Third Quartile Impressions Audible and Visible
active_view_perc_impressions_visible_100p	NUMERIC	Active View: % of Completed Impressions Visible	Active View: % of Completed Impressions Visible
active_view_perc_impressions_visible_25p	NUMERIC	Active View: % of First Quartile Impressions Visible	Active View: % of First Quartile Impressions Visible
active_view_perc_impressions_visible_50p	NUMERIC	Active View: % of Midpoint Impressions Visible	Active View: % of Midpoint Impressions Visible
active_view_perc_impressions_visible_75p	NUMERIC	Active View: % of Third Quartile Impressions Visible	Active View: % of Third Quartile Impressions Visible
active_view_perc_measurable_impressions	NUMERIC	Active View: % Measurable Impressions	Active View: % Measurable Impressions
active_view_perc_played	NUMERIC	Active View Pecentage Played	Active View: % of Ad Played
active_view_perc_viewable_impressions	NUMERIC	Active View: % Viewable Impressions	Active View: % Viewable Impressions
active_view_perc_visible_100p	NUMERIC	Active View: % Visible at Completion	Active View: % Visible at Completion
active_view_perc_visible_10s	NUMERIC	Active View: % Visible 10 Seconds	Active View: % Visible 10 Seconds
active_view_perc_visible_25p	NUMERIC	Active View: % Visible at First Quartile	Active View: % Visible at First Quartile
active_view_perc_visible_50p	NUMERIC	Active View: % Visible at Midpoint	Active View: % Visible at Midpoint
active_view_perc_visible_75p	NUMERIC	Active View: % Visible at Third Quartile	Active View: % Visible at Third Quartile
active_view_perc_visible_play_time	NUMERIC	Active View: % Play Time Visible	Active View: % Play Time Visible
active_view_perc_visible_start	NUMERIC	Active View: % Visible at Start	Active View: % Visible at Start
active_view_tv_measurable_impressions	NUMERIC	Active View TV Measurable Impressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
active_view_tv_viewable_impressions	NUMERIC	Active View TV Viewable Impressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
active_view_viewable_impressions_cookie_reach	NUMERIC	Active View: Viewable Impression Cookie Reach	Active View: Viewable Impression Cookie Reach
activeviewviewableimpressions	NUMERIC	Active View: Viewable Impressions	The number of impressions on the site that were viewable out of all measurable impressions.
activity	TEXT	Activity	A single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad.
activity_click_through_conversions	NUMERIC	Activity Click-through Conversions	Click-through Conversions	Activity
activity_click_through_revenue	NUMERIC	Activity Click-through Revenue	Click-through Revenue	Activity
activity_view_through_conversions	NUMERIC	Activity View-through Conversions	View-through Conversions	Activity
activity_view_through_revenue	NUMERIC	Activity View-through Revenue	View-through Revenue	Activity
activityid	TEXT	Activity ID	The ID associated with an activity.
ad_browser_major_version_targeting	TEXT	Ad Browser Targeting Major Version	Major version number of browsers targeted by this ad	ad
ad_browser_minor_version_targeting	TEXT	Ad Browser Targeting Minor Version	Minor version number of browsers targeted by this ad	ad
ad_browser_targeting	TEXT	Ad Browser Targeting	Browser names to target by the ad	ad
ad_compatibility	TEXT	Ad Compatibility	Compatibility of this ad.	ad
ad_connection_type_targeting	TEXT	Ad Targeting Connection Type	Contains information about an internet connection type that can be targeted by ads.	ad
ad_creative_rotation_type	TEXT	Ad Creative Rotation Type	Type of creative rotation. Can be used to specify whether to use sequential or random rotation.	ad
ad_creative_rotation_weight_strategy	TEXT	Ad Creative Rotation Weight Startegy	Strategy for calculating weights. Used with CREATIVE_ROTATION_TYPE_RANDOM	ad
ad_days_scheduling	TEXT	Ad Days Scheduling	Days of the week when the ad will serve.	ad
ad_end_time	DATE	Ad End Time	Date and time that this ad should stop serving. Must be later than the start time.	ad
ad_freq_duration	NUMERIC	Ad Frequency Cap Duration	Duration of time, in seconds, for this frequency cap. The maximum duration is 90 days	ad
ad_freq_impressions	NUMERIC	Ad Frequency Cap Impressions	Number of times an individual user can be served the ad within the specified duration.	ad
ad_id	TEXT	Ad ID	The ID associated with an ad.
ad_impressions_ratio	NUMERIC	Ad Impressions Ratio	Impression ratio for this ad. This ratio determines how often each ad is served relative to the others.	ad
ad_is_dynamic_click_tracker	TEXT	Ad Is Dynamic Click Tracker	Whether this ad is a dynamic click tracker. Applicable when type is Ad_SERVING_CLICK_TRACKER.	ad
ad_mobile_carrier_targeting	TEXT	Ad Targeting Mobile Carrier	Mobile carriers that this ad targets	ad
ad_mobile_carrier_targeting_country	TEXT	Ad Targeting Mobile Carrier Country	Country code of the country to which this mobile carrier belongs.	ad
ad_name	TEXT	Ad name	A commercial message that's delivered to a user. In Campaign Manager 360, an ad generally contains one or more creatives and is where you set the run dates and targeting criteria. To run, an ad must be assigned to a placement.
ad_os_major_version_targeting	TEXT	Ad Targeting OS Major Version	Operating system major version that this ad targets.	ad
ad_os_minor_version_targeting	TEXT	Ad Targeting OS Minor Version	Operating system minor version that this ad targets.	ad
ad_os_targeting	TEXT	Ad Targeting OS	Operating systems that this ad targets. Applicable when type is Ad_SERVING_STANDARD_Ad.	ad
ad_os_targeting_is_desktop	TEXT	Ad Targeting OS is Desktop	Whether this operating system is for desktop.	ad
ad_os_targeting_is_mobile	TEXT	Ad Targeting OS is Mobile	Whether this operating system is for mobile.	ad
ad_platform_targeting	TEXT	Ad Platform Targeting	The hardware platform to which ads were delivered or on which a conversion took place (desktop, tablet, or smartphone).	ad
ad_priority	TEXT	Ad Priority	Serving priority of an ad, with respect to other ads. The lower the priority number, the greater the priority with which it is served.	ad
ad_start_time	DATE	Ad Start Time	Date and time that this ad should start serving. If creating an ad, this field must be a time in the future.	ad
ad_time_scheduling	TEXT	Ad Time Scheduling	Hours of the day when the ad will serve.	ad
ad_type	TEXT	Ad Type	The type of ad
advertiser	TEXT	Advertiser	An organization that creates and distributes a commercial message.
advertiser_group_id	TEXT	Advertiser Group ID	The group ID associated with an advertiser.
advertiser_group_name	TEXT	Advertiser Group Name	The group name associated with an advertiser.
advertiserid	TEXT	Advertiser ID	The ID associated with an advertiser.
attribution_model	TEXT	Attribution Model	Attribution Model
audio_avg_display_time	NUMERIC	Average Display Time	The average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range.
audio_completions	NUMERIC	Audio Completions	The number of impressions for which an audio clip played to completion.
audio_mutes	NUMERIC	Audio Mutes	The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted.
audio_pauses	NUMERIC	Audio Pauses	The number of impressions for which the user paused the audio clip in the ad.
audio_played_p25	NUMERIC	Audio First Quartile Completions	In-stream audio. The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length.
audio_played_p50	NUMERIC	Audio Midpoints	In-stream audio. The number of impressions for which an ad clip played to the midpoint of the audio content’s total length.
audio_played_p75	NUMERIC	Audio Third Quartile Completions	The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length
audio_plays	NUMERIC	Audio Plays	The number of served audio impressions, counted when the audio clip was played or started by the user.
audio_replays	NUMERIC	Audio Replays	The number of impressions for which a user restarted an audio clip after it was stopped or paused.
audio_unmutes	NUMERIC	Audio Unutes	The number of impressions for which mute was turned off to allow the audio’s sound to be played.
avg_interaction_time	NUMERIC	Average Interaction Time	The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted.
campaign	TEXT	Campaign	Associated with an advertiser, a campaign is a basic framework for managing your advertising.
campaign_end_date	DATE	Campaign End Date	The end date of a campaign.
campaign_optimization_model	TEXT	Campaign Optimization Model	Optimization model for this configuration. Possible values: CLICK, POST_CLICK, POST_IMPRESSION, POST_CLICK_AND_IMPRESSION, VIDEO_COMPLETION.	campaign
campaign_start_date	DATE	Campaign Start Date	The start date of a campaign.
campaignid	TEXT	Campaign ID (duplicate)	The ID associated with a campaign. (duplicate)
clicks	NUMERIC	Clicks	The number of times that users clicked on a creative during the specified date range.
conversions	NUMERIC	Total Conversions	The number of conversions
cookie_unconsented_impressions	NUMERIC	Cookie Unconsented Impressions	The number of impressions that didn't have consent for the use of cookies or other local identifiers and were therefore served by the publisher as limited ads.
country	COUNTRY	Country	A geographical area, used for targeting and geographic reporting.
cpa	NUMERIC	Cost Per Activity	For each Floodlight activity, the media cost per user activity (conversion)
cpc	NUMERIC	CPC	The media cost per user click.
cpm	NUMERIC	CPM	The amount of revenue per 1000 impressions that is generated by your ads
cpr	NUMERIC	Cost Per Activity	Media Cost The media cost for each unit of revenue recorded
creative	TEXT	Creative	The media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset, such as an image file.
creative_background_color	TEXT	Creative Background color	The 6-character HTML color code, beginning with `#`, for the background of the window area where the Flash file is displayed. Default is white.	creative
creative_backup_image_window	TEXT	Creative Backup Image Window Type	Type of browser window for which the backup image of the flash creative can be displayed.	creative
creative_height	NUMERIC	Creative Height	Creative height	creative
creative_id	TEXT	Creative ID	The ID associated with a creative.
creative_last_modified	DATE	Creative Last Modified Time	Timestamp of the last change	creative
creative_media_desc	TEXT	Creative Media Description	Description of the audio or video ad.	creative
creative_media_duration	NUMERIC	Creative Media Duration	Creative audio or video duration in seconds.	creative
creative_min_flash_version	TEXT	Creative Min Flash Version	The minimum required Flash plugin version for this creative. For example, 11.2.202.235.	creative
creative_redirect_url	TEXT	Creative Redicrect URL	URL of hosted image or hosted video or another ad ta	creative
creative_skippable	TEXT	Creative Skippable	Whether the user can choose to skip the creative.	creative
creative_video_skip_offset_perc	TEXT	Creative Video Skip Offset Percentage	Amount of time (in percentage) to play the video before the skip button appears.	creative
creative_video_skip_offset_sec	TEXT	Creative Video Skip Offset Sec	Amount of time (in seconds) to play the video before the skip button appears.	creative
creative_video_view_offset_perc	TEXT	Creative Video View Offset (In Percentage)	Amount of time (in percentage) to play the video before counting a view.	creative
creative_video_view_offset_sec	TEXT	Creative Video View Offset (In Seconds)	Amount of time (in seconds) to play the video before counting a view.	creative
creative_width	NUMERIC	Creative Width	Creative width	creative
creativetype	TEXT	Creative Type	The type of creative that was delivered, such as Display, In-stream video, rich media, and so on.
cross_click_through_conv	NUMERIC	Click-through Conversions + Cross-Environment	Click-through Conversions + Cross-Environment
cross_click_through_conv_events	NUMERIC	Click-through Conversion Events + Cross-Environment	Click-through Conversion Events + Cross-Environment
cross_click_through_revenue	NUMERIC	Click-through Revenue + Cross-Environment	Click-through Revenue + Cross-Environment
cross_total_conv	NUMERIC	Total Conversions + Cross-Environment	Total Conversions + Cross-Environment
cross_total_conv_events	NUMERIC	Total Conversion Events + Cross-Environment	Total Conversion Events + Cross-Environment
cross_total_revenue	NUMERIC	Total Revenue + Cross-Environment	Total Revenue + Cross-Environment
ctr	PERCENT	CTR	The percentage of impressions that result in users clicking an ad.
currency	TEXT	Account Currency Code	Account currency code.	account
date	DATE	Date	The date when the reported events took place.
engagements	NUMERIC	Engagements	The number of times that users engaged with an interactive element in a rich media creative.
feed1reportinglabel	TEXT	Feed 1 Reporting Label	One of the possible options in a feed.
floodlight_attribution_type	TEXT	Floodlight Attribution Type	Floodlight Attribution Type.
floodlight_config_id	TEXT	Floodlight Config ID	Floodlight Configuration.
floodlight_impressions	NUMERIC	Floodlight Impressions	Floodlight Impressions
impressions	NUMERIC	Impressions	The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range.
invalid_clicks	NUMERIC	Invalid Clicks	The number of clicks that were proactively removed by traffic quality filtering.
invalid_clicks_perc	NUMERIC	Invalid Clicks %	The percent of total clicks that were proactively removed by traffic quality filtering.
invalid_impressions	NUMERIC	Invalid Impressions	The number of impressions that were proactively removed by traffic quality filtering.
invalid_impressions_perc	NUMERIC	Invalid Impressions %	The percent of total impressions that were proactively removed by traffic quality filtering.
landing_page_url	TEXT	Landing Page URL	The URL a user is sent to when they click on an ad. Usually the landing page URL points to a webpage in the advertiser’s website. If the creative served has multiple exits, each exit will be displayed as its own row.
mediacost	NUMERIC	Media Cost	The cost of all impressions, clicks, and activities during the specified date range, based on the schedule and pricing information that was entered for each placement.
natural_search_actions	NUMERIC	Natural Search Actions	Natural search actions
natural_search_clicks	NUMERIC	Natural Search Clicks	Natural search clicks
natural_search_revenue	NUMERIC	Natural Search Revenue	Natural search revenue
natural_search_transactions	NUMERIC	Natural Search Transactions	Natural search transactions
other_advertiser	TEXT	Other Advertiser	Other Advertiser
paid_search_avg_cm360_transaction_amt	NUMERIC	Paid Search Average CM360 Transaction Amount	The average amount of money per transaction (that is, conversion) that is recorded by a Floodlight sales activity and attributed to a paid search click.
paid_search_avg_cost_per_transaction	NUMERIC	Paid Search Average Cost Per Transaction	The average cost per transaction (CPT) of paid search, which is the amount you spend on paid search clicks per transaction that a customer performs.
paid_search_avg_position	NUMERIC	Paid Search Average Position	The average position (or rank) of a paid search ad, which describes how the ad ranks against other ads in terms of where they appear on the search results page.
paid_search_conversion_percentage	NUMERIC	Paid Search Action Conversion Percentage	The number of actions divided by the number of paid search clicks.
paid_search_cost	NUMERIC	Paid Search Cost	The total fees for clicks on paid search ads during the specified date range.
paid_search_ctr	NUMERIC	Paid Search Click Rate	The percentage of paid search impressions that result in users clicking an ad.
paid_search_impressions	NUMERIC	Paid Search Impressions	The number of times a paid search ad was shown.
paid_search_revenue	NUMERIC	Paid Search Revenue	The amount of revenue recorded from Floodlight conversions attributed to paid search ads.
paid_search_spend_per_transaction_rev	NUMERIC	Paid Search Spend Per Transaction Revenue	The ratio of paid search cost to paid search revenue
paid_search_transaction_conv_perc	NUMERIC	Paid Search Transaction Conversion Percentage	The number of transactions (conversions) recorded by Floodlight sales activities divided by paid search clicks.
paid_search_transaction_rev_per_spend	NUMERIC	Paid Search Transaction Revenue Per Spend	The ratio of paid search revenue to paid search cost
paid_search_transactions	NUMERIC	Paid Search Transactions	The number of sales conversions attributed to paid search ads, as recorded by Floodlight sales activities.
paid_search_visits	NUMERIC	Paid Search Visits	Paid search visits
paid_social_clicks	NUMERIC	Paid Social Clicks	Paid social clicks
paid_social_cost	NUMERIC	Paid Social Cost	Paid social cost
paid_social_impressions	NUMERIC	Paid Social Impressions	Paid social impressions
placement	TEXT	Placement	A Placement resource represents a fixed block of ad space on a site. It defines where an advertisement can serve, its physical dimensions, pricing information, and other key properties. One or more ads are linked to each placement.
placement_compatibility	TEXT	Placement Compatibility	Compatibility of this placement.	placement
placement_content_category_id	TEXT	Placement Conetnt Category ID	The ID of this content category	placement
placement_content_category_name	TEXT	Placement Conetnt Category Name	Name of this content category.	placement
placement_group_id	TEXT	Placement Group ID	The ID associated with a placement group.	placement
placement_group_name	TEXT	Placement Group Name	The placement group name.	placement
placement_group_type	TEXT	Placement Group Type	Type of this placement group. A package is a simple group of placements that acts as a single pricing point for a group of tags.	placement
placement_id	TEXT	Placement ID	The ID associated with a placement.
placement_strategy_id	TEXT	Placement Strategy ID	The placement stragedy ID.	placement
planned_media_cost	NUMERIC	Planned Media Cost	The sum of the cost of all pricing flights over the entire lifetime of a placement.
profile_id	TEXT	Profile ID	ID of CM360 user that provides access to the account.
profile_name	TEXT	Profile name	Name of CM360 user that provides access to the account..
profileid	TEXT	Profile ID (alias)	ID of CM360 user that provides access to the account.
profilename	TEXT	Profile name (alias)	Name of CM360 user that provides access to the account..
revenue	NUMERIC	Revenue	The total amount of revenue
revenue_per_click	NUMERIC	Revenue Per Click	For each user click, the average amount of revenue recorded by each Floodlight sales activity
revenue_per_th_impressions	NUMERIC	Revenue Per Thousand Impressions	For each user click, the average amount of revenue recorded by each Floodlight sales activity
scrolls	NUMERIC	Rich Media Scrolls	The number of times that a user has scrolled through a rich media creative.
site	TEXT	Site (CM360)	A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space.
siteid	TEXT	Site ID (CM360)	The ID associated with a Campaign Manager 360 site.
social_engagement_rate	NUMERIC	Social Engagement Rate	Total engagements on your Twitter ad divided by the number of times the ad was shown.
social_follows	NUMERIC	Social Follows	The number of Twitter users that clicked follow, in order to receive Tweets/ updates from your promoted account.
social_lead_submissions	NUMERIC	Social Lead Submissions	The number of times Twitter users shared their name and email address with you by clicking through a lead generation card in your Tweets.
social_likes	NUMERIC	Social Likes	The number of times Twitter users liked your Tweet by clicking the heart icon.
social_offer_accepts	NUMERIC	Social Offer Accepts	The number of times Twitter users added your Tweeted offer to their registered credit/debit card.
social_other_interactions	NUMERIC	Social Other Interactions	The total number of other interactions a social network user had with your content.
social_replies	NUMERIC	Social Replies	The number of times Twitter users Tweeted in response to your message, usually done by clicking the reply button.
social_shares_external	NUMERIC	Social Shares (External)	The number of times a social network user shared your content outside of the platform.
social_shares_internal	NUMERIC	Social Shares (Internal)	The number of times a social network user shared your content within the platform.
social_total_engagments	NUMERIC	Social Total Social Engagements	The total number of Clicks, Retweets, Likes, Replies, and Follows because of your Twitter campaign.
source	TEXT	Source	Alias for Site (CM360).
spend	NUMERIC	Spend	Spend (alias for DBM (DV360) Cost)
total_video_played_p100	NUMERIC	Video Plays at 100 percent	The number of impressions for which an ad clip played to completion.
total_video_played_p25	NUMERIC	Video Plays at 25 percent	The number of impressions for which an ad clip played to the end of the first quarter of the video's total length.
total_video_played_p50	NUMERIC	Video Plays at 50 percent	The number of impressions for which an ad clip played to the midpoint of the video's total length.
total_video_played_p75	NUMERIC	Video Plays at 75 percent	The number of impressions for which an ad clip played to the end of the third quarter of the video's total length.
totalcost	NUMERIC	Total Cost	Total Cost (alias for DBM (DV360) Cost)
twitter_app_clicks	NUMERIC	Twitter App Install Clicks	The number of times Twitter users clicked through your Tweet(s) to download your app.
twitter_url_clicks	NUMERIC	Twitter URL Clicks	The number of times Twitter users clicked on URLs in your Tweets.
twitter_video_100_perc_view_3s	NUMERIC	Twitter: Video 100% In View For 3 Seconds	For Twitter campaigns, the number of times a video (with at least 100% of the video player on screen) was played for at least three seconds .
twitter_video_50_perc_view_2s	NUMERIC	Twitter: Video 50% In View For 2 Seconds	For Twitter campaigns, the number of times a video (with a least 50% of the video player on screen) was played for at least two seconds .
unique_reach_average_impression_frequency	NUMERIC	Unique Reach: Average Impression Frequency (CM360)	Unique Reach: Average Impression Frequency	Unique Reach
unique_reach_average_impression_frequency_coviewed	NUMERIC	Unique Reach: Average Impression Frequency (Co-Viewed) (CM360)	Unique Reach: Average Impression Frequency (Co-Viewed)	Unique Reach
unique_reach_average_viewable_impression_frequency	NUMERIC	Unique Reach: Average Viewable Impression Frequency (CM360)	Unique Reach: Average Viewable Impression Frequency	Unique Reach
unique_reach_click_reach	NUMERIC	Unique Reach: Click Reach (CM360)	Unique Reach: Click Reach	Unique Reach
unique_reach_duplicate_click_reach	NUMERIC	Unique Reach: Duplicate Click Reach (CM360)	Unique Reach: Duplicate Click Reach	Unique Reach
unique_reach_duplicate_click_reach_percent	NUMERIC	Unique Reach: Duplicate Click Reach Percent (CM360)	Unique Reach: Duplicate Click Reach Percent	Unique Reach
unique_reach_duplicate_impression_reach	NUMERIC	Unique Reach: Duplicate Impression Reach (CM360)	Unique Reach: Duplicate Impression Reach	Unique Reach
unique_reach_duplicate_impression_reach_percent	NUMERIC	Unique Reach: Duplicate Impression Reach Percent (CM360)	Unique Reach: Duplicate Impression Reach Percent	Unique Reach
unique_reach_duplicate_total_reach	NUMERIC	Unique Reach: Duplicate Total Reach (CM360)	Unique Reach: Duplicate Total Reach	Unique Reach
unique_reach_duplicate_total_reach_percent	NUMERIC	Unique Reach: Duplicate Total Reach Percent (CM360)	Unique Reach: Duplicate Total Reach Percent	Unique Reach
unique_reach_duplicate_viewable_impression_reach	NUMERIC	Unique Reach: Duplicate Viewable Impression Reach (CM360)	Unique Reach: Duplicate Viewable Impression Reach	Unique Reach
unique_reach_duplicate_viewable_impression_reach_percent	NUMERIC	Unique Reach: Duplicate Viewable Impression Reach Percent (CM360)	Unique Reach: Duplicate Viewable Impression Reach Percent	Unique Reach
unique_reach_exclusive_click_reach	NUMERIC	Unique Reach: Exclusive Click Reach (CM360)	Unique Reach: Exclusive Click Reach	Unique Reach
unique_reach_exclusive_click_reach_percent	NUMERIC	Unique Reach: Exclusive Click Reach Percent (CM360)	Unique Reach: Exclusive Click Reach Percent	Unique Reach
unique_reach_exclusive_impression_reach	NUMERIC	Unique Reach: Exclusive Impression Reach (CM360)	Unique Reach: Exclusive Impression Reach	Unique Reach
unique_reach_exclusive_impression_reach_percent	NUMERIC	Unique Reach: Exclusive Impression Reach Percent (CM360)	Unique Reach: Exclusive Impression Reach Percent	Unique Reach
unique_reach_exclusive_total_reach	NUMERIC	Unique Reach: Exclusive Total Reach (CM360)	Unique Reach: Exclusive Total Reach	Unique Reach
unique_reach_exclusive_total_reach_percent	NUMERIC	Unique Reach: Exclusive Total Reach Percent (CM360)	Unique Reach: Exclusive Total Reach Percent	Unique Reach
unique_reach_exclusive_viewable_impression_reach	NUMERIC	Unique Reach: Exclusive Viewable Impression Reach (CM360)	Unique Reach: Exclusive Viewable Impression Reach	Unique Reach
unique_reach_exclusive_viewable_impression_reach_percent	NUMERIC	Unique Reach: Exclusive Viewable Impression Reach Percent (CM360)	Unique Reach: Exclusive Viewable Impression Reach Percent	Unique Reach
unique_reach_impression_reach	NUMERIC	Unique Reach: Impression Reach (CM360)	Unique Reach: Impression Reach	Unique Reach
unique_reach_impression_reach_coviewed	NUMERIC	Unique Reach: Impression Reach (Co-Viewed) (CM360)	Unique Reach: Impression Reach (Co-Viewed)	Unique Reach
unique_reach_incremental_click_reach	NUMERIC	Unique Reach: Incremental Click Reach (CM360)	Unique Reach: Incremental Click Reach	Unique Reach
unique_reach_incremental_impression_reach	NUMERIC	Unique Reach: Incremental Impression Reach (CM360)	Unique Reach: Incremental Impression Reach	Unique Reach
unique_reach_incremental_total_reach	NUMERIC	Unique Reach: Incremental Total Reach (CM360)	Unique Reach: Incremental Total Reach	Unique Reach
unique_reach_incremental_viewable_impression_reach	NUMERIC	Unique Reach: Incremental Viewable Impression Reach (CM360)	Unique Reach: Incremental Viewable Impression Reach	Unique Reach
unique_reach_overlap_click_reach	NUMERIC	Unique Reach: Overlap Click Reach (CM360)	Unique Reach: Overlap Click Reach	Unique Reach
unique_reach_overlap_click_reach_percent	NUMERIC	Unique Reach: Overlap Click Reach Percent (CM360)	Unique Reach: Overlap Click Reach Percent	Unique Reach
unique_reach_overlap_impression_reach	NUMERIC	Unique Reach: Overlap Impression Reach (CM360)	Unique Reach: Overlap Impression Reach	Unique Reach
unique_reach_overlap_impression_reach_percent	NUMERIC	Unique Reach: Overlap Impression Reach Percent (CM360)	Unique Reach: Overlap Impression Reach Percent	Unique Reach
unique_reach_overlap_total_reach	NUMERIC	Unique Reach: Overlap Total Reach (CM360)	Unique Reach: Overlap Total Reach	Unique Reach
unique_reach_overlap_total_reach_percent	NUMERIC	Unique Reach: Overlap Total Reach Percent (CM360)	Unique Reach: Overlap Total Reach Percent	Unique Reach
unique_reach_overlap_viewable_impression_reach	NUMERIC	Unique Reach: Overlap Viewable Impression Reach (CM360)	Unique Reach: Overlap Viewable Impression Reach	Unique Reach
unique_reach_overlap_viewable_impression_reach_percent	NUMERIC	Unique Reach: Overlap Viewable Impression Reach Percent (CM360)	Unique Reach: Overlap Viewable Impression Reach Percent	Unique Reach
unique_reach_total_reach	NUMERIC	Unique Reach: Total Reach (CM360)	Unique Reach: Total Reach	Unique Reach
unique_reach_total_reach_coviewed	NUMERIC	Unique Reach: Total Reach (Co-Viewed) (CM360)	Unique Reach: Total Reach (Co-Viewed)	Unique Reach
unique_reach_viewable_impression_reach	NUMERIC	Unique Reach: Viewable Impression Reach (CM360)	Unique Reach: Viewable Impression Reach	Unique Reach
vendor_blocked_ads	NUMERIC	Vendor Blocked Ads	The number of ads blocked by your third-party provider
video_avg_view_time	NUMERIC	Video Average View Time	The average amount of time that an ad clip was played.
video_fullscreen	NUMERIC	Video Full-Screen	The number of impressions for which an ad clip was played in full-screen mode.
video_interactions	NUMERIC	Video Interactions	Video Interactions.
video_interactions_rate	NUMERIC	Video Interaction Rate	The ratio of video interactions to video plays.
video_mutes	NUMERIC	Video Mutes	The number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the video plays.
video_pauses	NUMERIC	Video Pauses	The number of impressions for which the user paused the video clip in the ad.
video_replays	NUMERIC	Video Replays	The number of impressions for which a user restarted a video clip after it was stopped or paused.
video_skips	NUMERIC	Video Skips	The number of times a user has skipped a video clip that was playing.
video_start	NUMERIC	Video Start	Alias for Video Starts.
video_starts	NUMERIC	Video Starts	The number of served video impressions, counted when the video clip was played or started by the user.
video_stops	NUMERIC	Video Stops	The number of impressions for which a user stopped a video clip that was playing.
video_unmutes	NUMERIC	Video Unmutes	The number of impressions for which mute was turned off to allow the video's sound to be played. An unmute is counted even if the user unmutes the ad before the video plays.
video_views	NUMERIC	Video Views	The number of impressions for which a video clip was played.
video_views_rate	NUMERIC	Video Views Rate	The percentage of the ad clip that was played.
view_through_conv	NUMERIC	View-through Conversions + Cross-Environment	View-through Conversions + Cross-Environment
view_through_conv_events	NUMERIC	View-through Conversion Events + Cross-Environment	View-through Conversion Events + Cross-Environment
view_through_revenue	NUMERIC	View-through Revenue + Cross-Environment	View-through Conversions + Cross-Environment
today	DATE	Today	Today's date