Send your Google Campaign Manager 360 (CM360) data to

Google Campaign Manager 360 (CM360) Connector Reference

198 metrics140 dimensions

Fields Options

https://connectors.windsor.ai/cm360?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

The Google Campaign Manager 360 (CM360) connector exposes 338 fields (198 metrics, 140 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.

Available options

attribution_model_id Attribution Model ID

The ID of the attibution model you want to get data for.

floodlight_config_id Floodlight Configuration ID

Scope custom Floodlight variable (u1 to u100) reports to a single Floodlight configuration. If not set, the configuration that defines the requested variables is used; required when several configurations define them, since a variable's meaning is configuration-specific.

Google Campaign Manager 360 (CM360) Fields

Google Campaign Manager 360 (CM360) account fields

The account report of the Google Campaign Manager 360 (CM360) connector includes 5 fields.

ID	Type	Name	Description
account_country_id	COUNTRY	Account Country ID	Account country ID.
account_country_name	COUNTRY	Account Country Name	Account country name.
account_currency_code	TEXT	Account Currency Code	Account currency code.
account_currency_id	TEXT	Account Currency Id	Account currency id
currency	TEXT	Account Currency Code	Account currency code.

Google Campaign Manager 360 (CM360) Activity fields

The Activity report of the Google Campaign Manager 360 (CM360) connector includes 4 fields.

ID	Type	Name	Description
activity_click_through_conversions	NUMERIC	Activity Click-through Conversions	Click-through Conversions
activity_click_through_revenue	NUMERIC	Activity Click-through Revenue	Click-through Revenue
activity_view_through_conversions	NUMERIC	Activity View-through Conversions	View-through Conversions
activity_view_through_revenue	NUMERIC	Activity View-through Revenue	View-through Revenue

Google Campaign Manager 360 (CM360) ad fields

The ad report of the Google Campaign Manager 360 (CM360) connector includes 24 fields.

ID	Type	Name	Description
ad_browser_major_version_targeting	TEXT	Ad Browser Targeting Major Version	Major version number of browsers targeted by this ad
ad_browser_minor_version_targeting	TEXT	Ad Browser Targeting Minor Version	Minor version number of browsers targeted by this ad
ad_browser_targeting	TEXT	Ad Browser Targeting	Browser names to target by the ad
ad_compatibility	TEXT	Ad Compatibility	Compatibility of this ad.
ad_connection_type_targeting	TEXT	Ad Targeting Connection Type	Contains information about an internet connection type that can be targeted by ads.
ad_creative_rotation_type	TEXT	Ad Creative Rotation Type	Type of creative rotation. Can be used to specify whether to use sequential or random rotation.
ad_creative_rotation_weight_strategy	TEXT	Ad Creative Rotation Weight Startegy	Strategy for calculating weights. Used with CREATIVE_ROTATION_TYPE_RANDOM
ad_days_scheduling	TEXT	Ad Days Scheduling	Days of the week when the ad will serve.
ad_end_time	TIMESTAMP	Ad End Time	Date and time that this ad should stop serving. Must be later than the start time.
ad_freq_duration	NUMERIC	Ad Frequency Cap Duration	Duration of time, in seconds, for this frequency cap. The maximum duration is 90 days
ad_freq_impressions	NUMERIC	Ad Frequency Cap Impressions	Number of times an individual user can be served the ad within the specified duration.
ad_impressions_ratio	NUMERIC	Ad Impressions Ratio	Impression ratio for this ad. This ratio determines how often each ad is served relative to the others.
ad_is_dynamic_click_tracker	TEXT	Ad Is Dynamic Click Tracker	Whether this ad is a dynamic click tracker. Applicable when type is Ad_SERVING_CLICK_TRACKER.
ad_mobile_carrier_targeting	TEXT	Ad Targeting Mobile Carrier	Mobile carriers that this ad targets
ad_mobile_carrier_targeting_country	COUNTRY	Ad Targeting Mobile Carrier Country	Country code of the country to which this mobile carrier belongs.
ad_os_major_version_targeting	TEXT	Ad Targeting OS Major Version	Operating system major version that this ad targets.
ad_os_minor_version_targeting	TEXT	Ad Targeting OS Minor Version	Operating system minor version that this ad targets.
ad_os_targeting	TEXT	Ad Targeting OS	Operating systems that this ad targets. Applicable when type is Ad_SERVING_STANDARD_Ad.
ad_os_targeting_is_desktop	TEXT	Ad Targeting OS is Desktop	Whether this operating system is for desktop.
ad_os_targeting_is_mobile	TEXT	Ad Targeting OS is Mobile	Whether this operating system is for mobile.
ad_platform_targeting	TEXT	Ad Platform Targeting	The hardware platform to which ads were delivered or on which a conversion took place (desktop, tablet, or smartphone).
ad_priority	TEXT	Ad Priority	Serving priority of an ad, with respect to other ads. The lower the priority number, the greater the priority with which it is served.
ad_start_time	TIMESTAMP	Ad Start Time	Date and time that this ad should start serving. If creating an ad, this field must be a time in the future.
ad_time_scheduling	TEXT	Ad Time Scheduling	Hours of the day when the ad will serve.

Google Campaign Manager 360 (CM360) creative fields

The creative report of the Google Campaign Manager 360 (CM360) connector includes 14 fields.

ID	Type	Name	Description
creative_background_color	TEXT	Creative Background color	The 6-character HTML color code, beginning with `#`, for the background of the window area where the Flash file is displayed. Default is white.
creative_backup_image_window	TEXT	Creative Backup Image Window Type	Type of browser window for which the backup image of the flash creative can be displayed.
creative_height	NUMERIC	Creative Height	Creative height
creative_last_modified	DATE	Creative Last Modified Time	Timestamp of the last change
creative_media_desc	TEXT	Creative Media Description	Description of the audio or video ad.
creative_media_duration	NUMERIC	Creative Media Duration	Creative audio or video duration in seconds.
creative_min_flash_version	TEXT	Creative Min Flash Version	The minimum required Flash plugin version for this creative. For example, 11.2.202.235.
creative_redirect_url	TEXT	Creative Redicrect URL	URL of hosted image or hosted video or another ad ta
creative_skippable	TEXT	Creative Skippable	Whether the user can choose to skip the creative.
creative_video_skip_offset_perc	TEXT	Creative Video Skip Offset Percentage	Amount of time (in percentage) to play the video before the skip button appears.
creative_video_skip_offset_sec	TEXT	Creative Video Skip Offset Sec	Amount of time (in seconds) to play the video before the skip button appears.
creative_video_view_offset_perc	TEXT	Creative Video View Offset (In Percentage)	Amount of time (in percentage) to play the video before counting a view.
creative_video_view_offset_sec	TEXT	Creative Video View Offset (In Seconds)	Amount of time (in seconds) to play the video before counting a view.
creative_width	NUMERIC	Creative Width	Creative width

Google Campaign Manager 360 (CM360) placement fields

The placement report of the Google Campaign Manager 360 (CM360) connector includes 7 fields.

ID	Type	Name	Description
placement_compatibility	TEXT	Placement Compatibility	Compatibility of this placement.
placement_content_category_id	TEXT	Placement Conetnt Category ID	The ID of this content category
placement_content_category_name	TEXT	Placement Conetnt Category Name	Name of this content category.
placement_group_id	TEXT	Placement Group ID	The ID associated with a placement group.
placement_group_name	TEXT	Placement Group Name	The placement group name.
placement_group_type	TEXT	Placement Group Type	Type of this placement group. A package is a simple group of placements that acts as a single pricing point for a group of tags.
placement_strategy_id	TEXT	Placement Strategy ID	The placement stragedy ID.

Google Campaign Manager 360 (CM360) Unique Reach fields

The Unique Reach report of the Google Campaign Manager 360 (CM360) connector includes 37 fields.

Google Campaign Manager 360 (CM360) other fields

The Google Campaign Manager 360 (CM360) connector has 247 fields that do not belong to a named report, or belong to a report with only one or two fields.

Google Campaign Manager 360 (CM360) other fields (account_id to active_view_perc_played)

Google Campaign Manager 360 (CM360) other fields (active_view_perc_viewable_impressions to clicks)

ID	Type	Name	Description	Report
active_view_perc_viewable_impressions	NUMERIC	Active View: % Viewable Impressions	Active View: % Viewable Impressions
active_view_perc_visible_100p	NUMERIC	Active View: % Visible at Completion	Active View: % Visible at Completion
active_view_perc_visible_10s	NUMERIC	Active View: % Visible 10 Seconds	Active View: % Visible 10 Seconds
active_view_perc_visible_25p	NUMERIC	Active View: % Visible at First Quartile	Active View: % Visible at First Quartile
active_view_perc_visible_50p	NUMERIC	Active View: % Visible at Midpoint	Active View: % Visible at Midpoint
active_view_perc_visible_75p	NUMERIC	Active View: % Visible at Third Quartile	Active View: % Visible at Third Quartile
active_view_perc_visible_play_time	NUMERIC	Active View: % Play Time Visible	Active View: % Play Time Visible
active_view_perc_visible_start	NUMERIC	Active View: % Visible at Start	Active View: % Visible at Start
active_view_tv_measurable_impressions	NUMERIC	Active View TV Measurable Impressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
active_view_tv_viewable_impressions	NUMERIC	Active View TV Viewable Impressions	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
active_view_viewable_impressions_cookie_reach	NUMERIC	Active View: Viewable Impression Cookie Reach	Active View: Viewable Impression Cookie Reach
activeviewviewableimpressions	NUMERIC	Active View: Viewable Impressions	The number of impressions on the site that were viewable out of all measurable impressions.
activity	TEXT	Activity	A single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad.
activityid	TEXT	Activity ID	The ID associated with an activity.
ad_id	TEXT	Ad ID	The ID associated with an ad.
ad_name	TEXT	Ad name	A commercial message that's delivered to a user. In Campaign Manager 360, an ad generally contains one or more creatives and is where you set the run dates and targeting criteria. To run, an ad must be assigned to a placement.
ad_type	TEXT	Ad Type	The type of ad
advertiser	TEXT	Advertiser	An organization that creates and distributes a commercial message.
advertiser_group_id	TEXT	Advertiser Group ID	The group ID associated with an advertiser.
advertiser_group_name	TEXT	Advertiser Group Name	The group name associated with an advertiser.
advertiserid	TEXT	Advertiser ID	The ID associated with an advertiser.
attribution_model	TEXT	Attribution Model	Attribution Model
audio_avg_display_time	NUMERIC	Average Display Time	The average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range.
audio_completions	NUMERIC	Audio Completions	The number of impressions for which an audio clip played to completion.
audio_mutes	NUMERIC	Audio Mutes	The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted.
audio_pauses	NUMERIC	Audio Pauses	The number of impressions for which the user paused the audio clip in the ad.
audio_played_p25	NUMERIC	Audio First Quartile Completions	In-stream audio. The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length.
audio_played_p50	NUMERIC	Audio Midpoints	In-stream audio. The number of impressions for which an ad clip played to the midpoint of the audio content’s total length.
audio_played_p75	NUMERIC	Audio Third Quartile Completions	The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length
audio_plays	NUMERIC	Audio Plays	The number of served audio impressions, counted when the audio clip was played or started by the user.
audio_replays	NUMERIC	Audio Replays	The number of impressions for which a user restarted an audio clip after it was stopped or paused.
audio_unmutes	NUMERIC	Audio Unutes	The number of impressions for which mute was turned off to allow the audio’s sound to be played.
avg_interaction_time	NUMERIC	Average Interaction Time	The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted.
campaign	TEXT	Campaign	Associated with an advertiser, a campaign is a basic framework for managing your advertising.
campaign_end_date	DATE	Campaign End Date	The end date of a campaign.
campaign_id	TEXT	Campaign ID	The ID associated with a campaign.
campaign_optimization_model	TEXT	Campaign Optimization Model	Optimization model for this configuration. Possible values: CLICK, POST_CLICK, POST_IMPRESSION, POST_CLICK_AND_IMPRESSION, VIDEO_COMPLETION.	campaign
campaign_start_date	DATE	Campaign Start Date	The start date of a campaign.
campaignid	TEXT	Campaign ID (duplicate)	The ID associated with a campaign. (duplicate)
clicks	NUMERIC	Clicks	The number of times that users clicked on a creative during the specified date range.

Google Campaign Manager 360 (CM360) other fields (conversions to feed1reportinglabel)

ID	Type	Name	Description
conversions	NUMERIC	Total Conversions	The number of conversions
cookie_unconsented_impressions	NUMERIC	Cookie Unconsented Impressions	The number of impressions that didn't have consent for the use of cookies or other local identifiers and were therefore served by the publisher as limited ads.
country	COUNTRY	Country	A geographical area, used for targeting and geographic reporting.
cpa	NUMERIC	Cost Per Activity	For each Floodlight activity, the media cost per user activity (conversion)
cpc	NUMERIC	CPC	The media cost per user click.
cpm	NUMERIC	CPM	The amount of revenue per 1000 impressions that is generated by your ads
cpr	NUMERIC	Cost Per Activity	Media Cost The media cost for each unit of revenue recorded
creative	TEXT	Creative	The media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset, such as an image file.
creative_id	TEXT	Creative ID	The ID associated with a creative.
creativetype	TEXT	Creative Type	The type of creative that was delivered, such as Display, In-stream video, rich media, and so on.
cross_click_through_conv	NUMERIC	Click-through Conversions + Cross-Environment	Click-through Conversions + Cross-Environment
cross_click_through_conv_events	NUMERIC	Click-through Conversion Events + Cross-Environment	Click-through Conversion Events + Cross-Environment
cross_click_through_revenue	NUMERIC	Click-through Revenue + Cross-Environment	Click-through Revenue + Cross-Environment
cross_total_conv	NUMERIC	Total Conversions + Cross-Environment	Total Conversions + Cross-Environment
cross_total_conv_events	NUMERIC	Total Conversion Events + Cross-Environment	Total Conversion Events + Cross-Environment
cross_total_revenue	NUMERIC	Total Revenue + Cross-Environment	Total Revenue + Cross-Environment
ctr	PERCENT	CTR	The percentage of impressions that result in users clicking an ad.
data_fetched_at	TIMESTAMP	Data fetched at	UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource	TEXT	Data Source	The name of the Windsor connector returning the row
date	DATE	Date	The date when the reported events took place.
day_of_month	TEXT	Day of month	Day of the month
designated_market_area	TEXT	Designated Market Area (DMA)	Designated Market Area (DMA)
dv360_advertiser	TEXT	DV360 Advertiser	The DV360 advertiser associated with the campaign.
dv360_advertiser_id	TEXT	DV360 Advertiser ID	The ID of the DV360 advertiser associated with the campaign.
dv360_campaign	TEXT	DV360 Campaign	The DV360 campaign name.
dv360_campaign_id	TEXT	DV360 Campaign ID	The ID of the DV360 campaign.
dv360_cost_account_currency	NUMERIC	DV360 Cost (Account Currency)	The cost in account currency for the DV360 campaign performance.
dv360_cost_usd	NUMERIC	DV360 Cost USD	The cost in USD for the DV360 campaign performance.
dv360_creative	TEXT	DV360 Creative	The DV360 creative used in the campaign.
dv360_creative_id	TEXT	DV360 Creative ID	The ID of the DV360 creative used in the campaign.
dv360_insertion_order	TEXT	DV360 Insertion Order	The DV360 insertion order associated with the campaign.
dv360_insertion_order_id	TEXT	DV360 Insertion Order ID	The ID of the DV360 insertion order associated with the campaign.
dv360_line_item	TEXT	DV360 Line Item	The DV360 line item associated with the campaign.
dv360_line_item_id	TEXT	DV360 Line Item ID	The ID of the DV360 line item associated with the campaign.
dv360_partner	TEXT	DV360 Partner	The DV360 partner associated with the campaign.
dv360_partner_id	TEXT	DV360 Partner ID	The ID of the DV360 partner associated with the campaign.
dv360_site	TEXT	DV360 Site	The DV360 site where the ad was displayed.
dv360_site_id	TEXT	DV360 Site ID	The ID of the DV360 site where the ad was displayed.
engagements	NUMERIC	Engagements	The number of times that users engaged with an interactive element in a rich media creative.
feed1reportinglabel	TEXT	Feed 1 Reporting Label	One of the possible options in a feed.

Google Campaign Manager 360 (CM360) other fields (flight_end_date to paid_search_campaign_id)

ID	Type	Name	Description
flight_end_date	DATE	Flight End Date	Flight End Date
flight_start_date	DATE	Flight Start Date	Flight Start Date
flightbooked_cost	TEXT	Flight Booked Cost	Flight Booked Cost
flightbooked_rate	TEXT	Flight Booked Rate	Flight Booked Rate
flightbooked_units	TEXT	Flight Booked Units	Flight Booked Units
floodlight_attribution_type	TEXT	Floodlight Attribution Type	Floodlight Attribution Type.
floodlight_config_id	TEXT	Floodlight Config ID	Floodlight Configuration.
floodlight_impressions	NUMERIC	Floodlight Impressions	Floodlight Impressions
impressions	NUMERIC	Impressions	The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range.
interactive_impressions	NUMERIC	Interactive Impressions	Interactive Impressions
invalid_clicks	NUMERIC	Invalid Clicks	The number of clicks that were proactively removed by traffic quality filtering.
invalid_clicks_perc	NUMERIC	Invalid Clicks %	The percent of total clicks that were proactively removed by traffic quality filtering.
invalid_impressions	NUMERIC	Invalid Impressions	The number of impressions that were proactively removed by traffic quality filtering.
invalid_impressions_perc	NUMERIC	Invalid Impressions %	The percent of total impressions that were proactively removed by traffic quality filtering.
landing_page_url	TEXT	Landing Page URL	The URL a user is sent to when they click on an ad. Usually the landing page URL points to a webpage in the advertiser’s website. If the creative served has multiple exits, each exit will be displayed as its own row.
mediacost	NUMERIC	Media Cost	The cost of all impressions, clicks, and activities during the specified date range, based on the schedule and pricing information that was entered for each placement.
month	TEXT	Month	Number of the month
natural_search_actions	NUMERIC	Natural Search Actions	Natural search actions
natural_search_clicks	NUMERIC	Natural Search Clicks	Natural search clicks
natural_search_revenue	NUMERIC	Natural Search Revenue	Natural search revenue
natural_search_transactions	NUMERIC	Natural Search Transactions	Natural search transactions
now	TIMESTAMP	Now	Current timestamp
other_advertiser	TEXT	Other Advertiser	Other Advertiser
paid_search_actions	NUMERIC	Paid Search Actions	Paid Search Actions
paid_search_ad	TEXT	Paid Search Ad	The name of a Search Ads 360 ad.
paid_search_ad_group	TEXT	Paid Search Ad Group	The name of a Search Ads 360 ad group.
paid_search_ad_group_id	TEXT	Paid Search Ad Group ID	The ID associated with a Search Ads 360 ad group.
paid_search_ad_id	TEXT	Paid Search Ad ID	The ID associated with a Search Ads 360 ad.
paid_search_advertiser	TEXT	Paid Search Advertiser	The name of a Search Ads 360 advertiser.
paid_search_advertiser_id	TEXT	Paid Search Advertiser ID	The ID associated with a Search Ads 360 advertiser.
paid_search_agency	TEXT	Paid Search Agency	The name of a Search Ads 360 agency.
paid_search_agency_id	TEXT	Paid Search Agency ID	The ID associated with a Search Ads 360 agency.
paid_search_avg_cm360_transaction_amt	NUMERIC	Paid Search Average CM360 Transaction Amount	The average amount of money per transaction (that is, conversion) that is recorded by a Floodlight sales activity and attributed to a paid search click.
paid_search_avg_cost_per_action	NUMERIC	Paid Search Average Cost Per Action	The average cost per action (CPA) of paid search, which is the amount spent on paid search clicks per action that a customer performs
paid_search_avg_cost_per_transaction	NUMERIC	Paid Search Average Cost Per Transaction	The average cost per transaction (CPT) of paid search, which is the amount you spend on paid search clicks per transaction that a customer performs.
paid_search_avg_position	NUMERIC	Paid Search Average Position	The average position (or rank) of a paid search ad, which describes how the ad ranks against other ads in terms of where they appear on the search results page.
paid_search_bid_strategy	TEXT	Paid Search Bid Strategy	The name of the Search Ads 360 bid strategy that is managing bids for a keyword, ad group, or campaign.
paid_search_bid_strategy_id	TEXT	Paid Search Bid Strategy ID	The ID associated with a Search Ads 360 bid strategy.
paid_search_campaign	TEXT	Paid Search Campaign	The name of a Search Ads 360 campaign.
paid_search_campaign_id	TEXT	Paid Search Campaign ID	The ID of a Search Ads 360 campaign.

Google Campaign Manager 360 (CM360) other fields (paid_search_clicks to social_likes)

ID	Type	Name	Description
paid_search_clicks	NUMERIC	Paid Search Clicks	The number of times that users clicked on a paid search ad during the specified date range, as reported by a search engine.
paid_search_conversion_percentage	NUMERIC	Paid Search Action Conversion Percentage	The number of actions divided by the number of paid search clicks.
paid_search_cost	NUMERIC	Paid Search Cost	The total fees for clicks on paid search ads during the specified date range.
paid_search_ctr	NUMERIC	Paid Search Click Rate	The percentage of paid search impressions that result in users clicking an ad.
paid_search_engine_account	TEXT	Paid Search Engine Account	The name of a Search Ads 360 engine account.
paid_search_engine_account_id	TEXT	Paid Search Engine Account ID	The ID associated with a Search Ads 360 engine account.
paid_search_impressions	NUMERIC	Paid Search Impressions	The number of times a paid search ad was shown.
paid_search_keyword	TEXT	Paid Search Keyword	The text of a Search Ads 360 keyword.
paid_search_keyword_id	TEXT	Paid Search Keyword ID	The ID associated with a Search Ads 360 keyword.
paid_search_landing_page_url	TEXT	Paid Search Landing Page URL	The landing page URL for a Search Ads 360 keyword.
paid_search_legacy_keyword_id	TEXT	Paid Search Legacy Keyword ID	The short-form ID for a Search Ads 360 keyword. The short form contains the last digits of the full Search Ads 360 keyword ID that are not preceded by zeros.
paid_search_match_type	TEXT	Paid Search Match Type	The type of search query that the Search Ads 360 keyword matches.
paid_search_revenue	NUMERIC	Paid Search Revenue	The amount of revenue recorded from Floodlight conversions attributed to paid search ads.
paid_search_spend_per_transaction_rev	NUMERIC	Paid Search Spend Per Transaction Revenue	The ratio of paid search cost to paid search revenue
paid_search_transaction_conv_perc	NUMERIC	Paid Search Transaction Conversion Percentage	The number of transactions (conversions) recorded by Floodlight sales activities divided by paid search clicks.
paid_search_transaction_rev_per_spend	NUMERIC	Paid Search Transaction Revenue Per Spend	The ratio of paid search revenue to paid search cost
paid_search_transactions	NUMERIC	Paid Search Transactions	The number of sales conversions attributed to paid search ads, as recorded by Floodlight sales activities.
paid_search_visits	NUMERIC	Paid Search Visits	Paid search visits
paid_social_clicks	NUMERIC	Paid Social Clicks	Paid social clicks
paid_social_cost	NUMERIC	Paid Social Cost	Paid social cost
paid_social_impressions	NUMERIC	Paid Social Impressions	Paid social impressions
placement	TEXT	Placement	A Placement resource represents a fixed block of ad space on a site. It defines where an advertisement can serve, its physical dimensions, pricing information, and other key properties. One or more ads are linked to each placement.
placement_id	TEXT	Placement ID	The ID associated with a placement.
placement_total_booked_units	TEXT	Placement Total Booked Units	Placement Total Booked Units
placement_total_planned_media_cost	TEXT	Placement Total Planned Media Cost	Placement Total Planned Media Cost
planned_media_cost	NUMERIC	Planned Media Cost	The sum of the cost of all pricing flights over the entire lifetime of a placement.
profile_id	TEXT	Profile identifier	ID of CM360 user that provides access to the account.
profile_name	TEXT	Profile name	Name of CM360 user that provides access to the account..
profileid	TEXT	Profile ID (alias)	ID of CM360 user that provides access to the account.
profilename	TEXT	Profile name (alias)	Name of CM360 user that provides access to the account..
revenue	NUMERIC	Revenue	The total amount of revenue
revenue_per_click	NUMERIC	Revenue Per Click	For each user click, the average amount of revenue recorded by each Floodlight sales activity
revenue_per_th_impressions	NUMERIC	Revenue Per Thousand Impressions	For each user click, the average amount of revenue recorded by each Floodlight sales activity
scrolls	NUMERIC	Rich Media Scrolls	The number of times that a user has scrolled through a rich media creative.
site	TEXT	Site (CM360)	A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space.
siteid	TEXT	Site ID (CM360)	The ID associated with a Campaign Manager 360 site.
social_engagement_rate	PERCENT	Social Engagement Rate	Total engagements on your Twitter ad divided by the number of times the ad was shown.
social_follows	NUMERIC	Social Follows	The number of Twitter users that clicked follow, in order to receive Tweets/ updates from your promoted account.
social_lead_submissions	NUMERIC	Social Lead Submissions	The number of times Twitter users shared their name and email address with you by clicking through a lead generation card in your Tweets.
social_likes	NUMERIC	Social Likes	The number of times Twitter users liked your Tweet by clicking the heart icon.

Google Campaign Manager 360 (CM360) other fields (social_offer_accepts to week_iso)

ID	Type	Name	Description
social_offer_accepts	NUMERIC	Social Offer Accepts	The number of times Twitter users added your Tweeted offer to their registered credit/debit card.
social_other_interactions	NUMERIC	Social Other Interactions	The total number of other interactions a social network user had with your content.
social_replies	NUMERIC	Social Replies	The number of times Twitter users Tweeted in response to your message, usually done by clicking the reply button.
social_shares_external	NUMERIC	Social Shares (External)	The number of times a social network user shared your content outside of the platform.
social_shares_internal	NUMERIC	Social Shares (Internal)	The number of times a social network user shared your content within the platform.
social_total_engagments	NUMERIC	Social Total Social Engagements	The total number of Clicks, Retweets, Likes, Replies, and Follows because of your Twitter campaign.
source	TEXT	Source	Alias for Site (CM360).
spend	NUMERIC	Spend	Spend (alias for DBM (DV360) Cost)
today	DATE	Today	Today's date
total_video_played_p100	NUMERIC	Video Plays at 100 percent	The number of impressions for which an ad clip played to completion.
total_video_played_p25	NUMERIC	Video Plays at 25 percent	The number of impressions for which an ad clip played to the end of the first quarter of the video's total length.
total_video_played_p50	NUMERIC	Video Plays at 50 percent	The number of impressions for which an ad clip played to the midpoint of the video's total length.
total_video_played_p75	NUMERIC	Video Plays at 75 percent	The number of impressions for which an ad clip played to the end of the third quarter of the video's total length.
totalcost	NUMERIC	Total Cost	Total Cost (alias for DBM (DV360) Cost)
twitter_app_clicks	NUMERIC	Twitter App Install Clicks	The number of times Twitter users clicked through your Tweet(s) to download your app.
twitter_url_clicks	NUMERIC	Twitter URL Clicks	The number of times Twitter users clicked on URLs in your Tweets.
twitter_video_100_perc_view_3s	NUMERIC	Twitter: Video 100% In View For 3 Seconds	For Twitter campaigns, the number of times a video (with at least 100% of the video player on screen) was played for at least three seconds .
twitter_video_50_perc_view_2s	NUMERIC	Twitter: Video 50% In View For 2 Seconds	For Twitter campaigns, the number of times a video (with a least 50% of the video player on screen) was played for at least two seconds .
vendor_blocked_ads	NUMERIC	Vendor Blocked Ads	The number of ads blocked by your third-party provider
video_avg_view_time	NUMERIC	Video Average View Time	The average amount of time that an ad clip was played.
video_fullscreen	NUMERIC	Video Full-Screen	The number of impressions for which an ad clip was played in full-screen mode.
video_interactions	NUMERIC	Video Interactions	Video Interactions.
video_interactions_rate	PERCENT	Video Interaction Rate	The ratio of video interactions to video plays.
video_mutes	NUMERIC	Video Mutes	The number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the video plays.
video_pauses	NUMERIC	Video Pauses	The number of impressions for which the user paused the video clip in the ad.
video_replays	NUMERIC	Video Replays	The number of impressions for which a user restarted a video clip after it was stopped or paused.
video_skips	NUMERIC	Video Skips	The number of times a user has skipped a video clip that was playing.
video_start	NUMERIC	Video Start	Alias for Video Starts.
video_starts	NUMERIC	Video Starts (duplicate)	The number of served video impressions, counted when the video clip was played or started by the user.
video_stops	NUMERIC	Video Stops	The number of impressions for which a user stopped a video clip that was playing.
video_unmutes	NUMERIC	Video Unmutes	The number of impressions for which mute was turned off to allow the video's sound to be played. An unmute is counted even if the user unmutes the ad before the video plays.
video_views	NUMERIC	Video Views	The number of impressions for which a video clip was played.
video_views_rate	PERCENT	Video Views Rate	The percentage of the ad clip that was played.
view_through_conv	NUMERIC	View-through Conversions + Cross-Environment	View-through Conversions + Cross-Environment
view_through_conv_events	NUMERIC	View-through Conversion Events + Cross-Environment	View-through Conversion Events + Cross-Environment
view_through_revenue	NUMERIC	View-through Revenue + Cross-Environment	View-through Conversions + Cross-Environment
week	TEXT	Week	Week (Sun-Sat).
week_day	TEXT	Day of week and day number	Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso	TEXT	Day of week and day number, ISO	Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso	TEXT	Week ISO	Week, ISO format (Mon-Sun).

Google Campaign Manager 360 (CM360) other fields (year to year_week_iso)

ID	Type	Name	Description
year	TEXT	Year	Year
year_month	TEXT	Yearmonth	Year and month, e.g. 2024\|3
year_month_name	TEXT	Year month name	Year and month with the month name written out, e.g. "Jan 2025".
year_of_week	TEXT	Year of week	The year that contains first day of the week (Sun-Sat).
year_of_week_iso	TEXT	Year of week, ISO	The year that contains first day of the ISO week (Mon-Sun).
year_week	TEXT	Year week	Year and week for US weeks (Sun-Sat), e.g. 2024\|15
year_week_iso	TEXT	Year week ISO	Year and week for ISO weeks (Mon-Sun), e.g. 2024\|20

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