Taboola Field Reference Sample
https://connectors.windsor.ai/taboola?api_key=[your API key]&date_preset=last_7d&fields=campaign,campaign_name,campaigns_num,clicks,conversions_value,cpa,cpa_actions_num,cpa_actions_num_from_clicks,cpa_actions_num_from_views,cpa_clicks,cpa_conversion_rate,cpa_conversion_rate_clicks,cpa_conversion_rate_views,cpa_views,cpc,cpm,ctr,currency,date,impressions,roas,spend,spent,totalcost,vcpm,vctr,visible_impressions,&_renderer=csv
Fields ID Type Name Description adnetwork_conversions NUMERIC CPA Actions Num (copy of `cpa_actions_num`) Total number of actions (conversions) adnetwork_revenue NUMERIC Conversions Value (copy of `conversions_value`) Total revenue from conversions campaign TEXT Campaign Name Human-readable campaign name. campaign_id TEXT Campaign A numeric string. Represents the unique ID of a campaign. campaigns_num NUMERIC Campaigns Num Number of campaigns
(visible for relevant dimensions only e.g. day, week, month) clicks NUMERIC Clicks Total clicks conversions_value NUMERIC Conversions Value Total revenue from conversions cpa NUMERIC Cpa Cost Per Action (Conversion)
= Spent/Conversions
(considers all conversions) cpa_actions_num NUMERIC Cpa Actions Num Total number of actions (conversions) cpa_actions_num_from_clicks NUMERIC CPA Actions Num From Clicks Total number of click through actions (conversions)
--Look-back window is configurable per conversion rule (default = 30 days) cpa_actions_num_from_views NUMERIC CPA Actions Num From Views Total number of view through actions (conversions)
--Look-back window is 24 hours (fixed) cpa_clicks NUMERIC CPA Clicks Click Cost Per Action (Conversion)
= Spent/Click Through Conversions
(considers conversions attributed via click throughs only) cpa_conversion_rate NUMERIC CPA Conversion Rate Conversion Rate (%)
= Conversions/Clicks
(considers all conversions) cpa_conversion_rate_clicks NUMERIC CPA Conversion Rate Clicks Click Conversion Rate (%)
= Click Through Conversions/Clicks
(considers conversions attributed via click throughs only) cpa_conversion_rate_views NUMERIC CPA Conversion Rate Views View Conversion Rate (%)
= View Through Conversions/Clicks
(considers conversions attributed via view throughs only) cpa_views NUMERIC CPA Views View Cost Per Action (Conversion)
= Spent/View Through Conversions
(considers conversions attributed via view throughs only) cpc NUMERIC CPC (Actual) Cost Per Click= spent/clicks cpm NUMERIC CPM Cost Per 1000 Impressions= spent/impressions * 1000 ctr PERCENT CTR Click Through Rate (%)= clicks/impressions currency TEXT Currency The currency for columns of type Money date DATE Date The start date for the reporting period. impressions NUMERIC Impressions Total impressions roas PERCENT ROAS Return On Ad Spend (%) spend NUMERIC Spend (duplicate of `spent`) Total spent (on campaign bidding) (duplicate) spent NUMERIC Spent Total spent (on campaign bidding) totalcost NUMERIC Total Cost The Media Spend (Duplicate) vcpm NUMERIC VCPM Cost Per 1000 Viewable Impressions= spent/visible_impressions * 1000 vctr PERCENT VCTR Viewable Click Through Rate (%)= clicks/visible_impressions visible_impressions NUMERIC Visible Impressions Total viewable impressions
