Taboola Field Reference

Sample
https://connectors.windsor.ai/taboola?api_key=[your API key]&date_preset=last_7d&fields=campaign,campaign_name,campaigns_num,clicks,conversions_value,cpa,cpa_actions_num,cpa_actions_num_from_clicks,cpa_actions_num_from_views,cpa_clicks,cpa_conversion_rate,cpa_conversion_rate_clicks,cpa_conversion_rate_views,cpa_views,cpc,cpm,ctr,currency,date,impressions,roas,spend,spent,totalcost,vcpm,vctr,visible_impressions,&_renderer=csv
Fields
ID | Type | Name | Description |
---|---|---|---|
adnetwork_conversions | NUMERIC | CPA Actions Num (copy of `cpa_actions_num`) | Total number of actions (conversions) |
adnetwork_revenue | NUMERIC | Conversions Value (copy of `conversions_value`) | Total revenue from conversions |
campaign | TEXT | Campaign Name | Human-readable campaign name. |
campaign_id | TEXT | Campaign | A numeric string. Represents the unique ID of a campaign. |
campaigns_num | NUMERIC | Campaigns Num | Number of campaigns (visible for relevant dimensions only e.g. day, week, month) |
clicks | NUMERIC | Clicks | Total clicks |
conversions_value | NUMERIC | Conversions Value | Total revenue from conversions |
cpa | NUMERIC | Cpa | Cost Per Action (Conversion) = Spent/Conversions (considers all conversions) |
cpa_actions_num | NUMERIC | Cpa Actions Num | Total number of actions (conversions) |
cpa_actions_num_from_clicks | NUMERIC | CPA Actions Num From Clicks | Total number of click through actions (conversions) --Look-back window is configurable per conversion rule (default = 30 days) |
cpa_actions_num_from_views | NUMERIC | CPA Actions Num From Views | Total number of view through actions (conversions) --Look-back window is 24 hours (fixed) |
cpa_clicks | NUMERIC | CPA Clicks | Click Cost Per Action (Conversion) = Spent/Click Through Conversions (considers conversions attributed via click throughs only) |
cpa_conversion_rate | NUMERIC | CPA Conversion Rate | Conversion Rate (%) = Conversions/Clicks (considers all conversions) |
cpa_conversion_rate_clicks | NUMERIC | CPA Conversion Rate Clicks | Click Conversion Rate (%) = Click Through Conversions/Clicks (considers conversions attributed via click throughs only) |
cpa_conversion_rate_views | NUMERIC | CPA Conversion Rate Views | View Conversion Rate (%) = View Through Conversions/Clicks (considers conversions attributed via view throughs only) |
cpa_views | NUMERIC | CPA Views | View Cost Per Action (Conversion) = Spent/View Through Conversions (considers conversions attributed via view throughs only) |
cpc | NUMERIC | CPC | (Actual) Cost Per Click= spent/clicks |
cpm | NUMERIC | CPM | Cost Per 1000 Impressions= spent/impressions * 1000 |
ctr | PERCENT | CTR | Click Through Rate (%)= clicks/impressions |
currency | TEXT | Currency | The currency for columns of type Money |
date | DATE | Date | The start date for the reporting period. |
impressions | NUMERIC | Impressions | Total impressions |
roas | PERCENT | ROAS | Return On Ad Spend (%) |
spend | NUMERIC | Spend (duplicate of `spent`) | Total spent (on campaign bidding) (duplicate) |
spent | NUMERIC | Spent | Total spent (on campaign bidding) |
totalcost | NUMERIC | Total Cost | The Media Spend (Duplicate) |
vcpm | NUMERIC | VCPM | Cost Per 1000 Viewable Impressions= spent/visible_impressions * 1000 |
vctr | PERCENT | VCTR | Viewable Click Through Rate (%)= clicks/visible_impressions |
visible_impressions | NUMERIC | Visible Impressions | Total viewable impressions |