Destinations
Data sources
AI insights
About us
Careers
Security
Customer reviews
Contact us
Affiliate program
Solution partners
Template gallery
Looker Studio templates
Power BI templates
Excel templates
Google Sheets templates
Tableau templates
Facebook Ads templates
Google Ads templates
Data fields & Metrics
AI prompt library & Guides
Product documentation
API documentation
Case studies
Blog
Data models
Windsor vs Supermetrics
Windsor vs Funnel.io
Windsor vs Fivetran
Windsor vs Rivery
Windsor vs Portermetrics
Windsor vs Coupler.io
Send your MNTN (mountain.com) data to
MNTN (mountain.com) Connector Reference
185 metrics92 dimensions
The MNTN (mountain.com) connector exposes 277 fields (185 metrics, 92 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.
MNTN (mountain.com) Fields
MNTN (mountain.com) Ad fields
The Ad report of the MNTN (mountain.com) connector includes 14 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| ad_code | TEXT | Ad Code | The A2 ad code for the creative. |
| ad_create_time | Ad Create Time | The time the creative was created or updated. | |
| ad_height | TEXT | Ad Height | The height of the creative in pixels. |
| ad_id | TEXT | Ad ID | The Ad ID. |
| ad_size | TEXT | Ad Size | The size of the creative in pixels. |
| ad_status | TEXT | Ad Status | The status of the creative. |
| ad_width | TEXT | Ad Width | The width of the creative in pixels. |
| creative_id | TEXT | Ad ID (Duplicate) | The Ad ID. |
| creative_name | TEXT | Ad Name | The name of the creative. |
| creativeinfo_active | BOOLEAN | Ad Active | True if the creative is active. |
| creativeinfo_approved | BOOLEAN | Ad Approved | Whether the creative is approved to run in a campaign. |
| creativeinfo_id | TEXT | Ad ID (Duplicate) | The Ad ID. |
| creativeinfo_name | TEXT | Ad Name (Duplicate) | The name of the creative. |
| creativeinfo_status | TEXT | Ad Status (Duplicate) | The status of the creative. |
MNTN (mountain.com) Advertiser fields
The Advertiser report of the MNTN (mountain.com) connector includes 17 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| advertiser_averageordervalue | NUMERIC | Average Order Value | The average amount spent on each conversion. |
| advertiser_click_pass_acquisition_ttl | TEXT | Advertiser Click Pass Acquisition TTL | Click Pass Acquisition. |
| advertiser_contact_email | TEXT | Advertiser Contact Email | The email of the advertiser's main contact person. |
| advertiser_contact_first_name | TEXT | Advertiser Contact First Name | The first name of the advertiser's main contact person. |
| advertiser_contact_last_name | TEXT | Advertiser Contact Last Name | The last name of the advertiser's main contact person. |
| advertiser_contact_mobile_phone | TEXT | Advertiser Contact Mobile Phone | The mobile phone number of the advertiser's main contact person. |
| advertiser_contact_office_phone | TEXT | Advertiser Contact Office Phone | The office phone number of the advertiser's main contact person. |
| advertiser_conversions_window | TEXT | Advertiser Conversions Window | Conversions Window. |
| advertiser_create_time | Advertiser Create Time | The time the advertiser was created or updated. | |
| advertiser_id | TEXT | Advertiser ID | The Advertiser ID. |
| advertiser_name | TEXT | Advertiser Name | The name of the advertiser. |
| advertiser_prospecting_attribution_window | TEXT | Advertiser Prospecting Attribution Window | ProspectingAttribution Window Size. |
| advertiser_retargeting_attribution_window | TEXT | Advertiser Retargeting Attribution Window | Retargeting Attribution Window Size. |
| advertiser_sales_cycle_last_1_days | TEXT | Advertiser Sales Cycle Last 1 days | Average Sales Cycle (Last 1 day). |
| advertiser_sales_cycle_last_30_days | TEXT | Advertiser Sales Cycle Last 30 days | Average Sales Cycle (Last 30 days). |
| advertiser_sales_cycle_last_7_days | TEXT | Advertiser Sales Cycle Last 7 days | Average Sales Cycle (Last 7 days). |
| advertiser_timezone | TEXT | Advertiser Time Zone | The time zone where the advertiser is located. |
MNTN (mountain.com) Campaign fields
The Campaign report of the MNTN (mountain.com) connector includes 16 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| campaign | TEXT | Campaign Name | The name of the campaign Group. |
| campaign_budget | NUMERIC | Campaign Budget | The amount of budget allocated to this Campaign. |
| campaign_end_time | Campaign End Time | The end time for the campaign. | |
| campaign_flight_end_time | Campaign Flight End Time | The end time for the flight. | |
| campaign_flight_start_time | Campaign Flight Start Time | The start time for flight. | |
| campaign_goal_type | TEXT | Campaign Goal Type | The goal type. |
| campaign_goal_value | NUMERIC | Campaign Goal Value | The goal amount. |
| campaign_id | TEXT | Campaign ID | The Campaign Group ID. |
| campaign_objective | TEXT | Campaign Objective | The objective, or goal, of a given campaign; eg eCommerce. |
| campaign_objective_id | TEXT | Campaign Objective ID | The campaign objective, or goal, ID. |
| campaign_product_id | TEXT | Campaign Product ID | The Product ID. |
| campaign_start_time | Campaign Start Time | The start time for the campaign. | |
| campaigngroup_id | TEXT | Campaign ID (Duplicate) | The Campaign Group ID. |
| campaigngroup_name | TEXT | Campaign Name (Duplicate) | The name of the campaign Group. |
| campaigngroupinfo_id | TEXT | Campaign ID (Duplicate) | The Campaign Group ID. |
| campaigngroupinfo_status | TEXT | Campaign Status | The status of a campaign group. |
MNTN (mountain.com) Creative fields
The Creative report of the MNTN (mountain.com) connector includes 9 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| creative_active | BOOLEAN | Creative Active | Whether the Ad Group is active. |
| creative_click_url | TEXT | Creative Click URL | The click URL for the Creative. |
| creative_group_id | TEXT | Creative Group ID | The Creative Group ID. |
| creative_group_name | TEXT | Creative Group Name | The Creative Group Name. |
| creative_info_id | TEXT | Creative Info ID | The Creative ID. |
| creative_info_name | TEXT | Creative Name | The name of the Creative. |
| creative_template_creative_id | TEXT | Template Creative ID | The Template Creative ID. |
| creative_template_creative_name | TEXT | Template Creative Name | The Template Creative Name. |
| creative_thumbnail | IMAGE_URL | Creative Thumbnail | The URL to the image thumbnail (poster for video creatives or snapshot for multi-touch creatives). |
MNTN (mountain.com) Date fields
The Date report of the MNTN (mountain.com) connector includes 6 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| creative_day | DATE | Date (Duplicate) | The day in the advertiser's time zone. |
| date | DATE | Date | The day in the advertiser's time zone. |
| month | TEXT | Month | The month in the advertiser's time zone. |
| quarter | TEXT | Quarter | The quarter in the advertiser's time zone. |
| week | TEXT | Week | The week in the advertiser's time zone. |
| year | TEXT | Year | The year. |
MNTN (mountain.com) Media Market fields
The Media Market report of the MNTN (mountain.com) connector includes 3 fields.
MNTN (mountain.com) Metrics fields
The Metrics report of the MNTN (mountain.com) connector includes 182 fields.
MNTN (mountain.com) Metrics fields (advertiser_averagepageviewspervisitor to campaigngroup_existingusersreached)
| ID | Type | Name | Description |
|---|---|---|---|
| advertiser_averagepageviewspervisitor | NUMERIC | Average Page Views Per Visitor | The average number of page views on your site by a visitor. |
| advertiser_completedviewrate | NUMERIC | Completed View Rate | The rate of videos reaching completion. |
| advertiser_completedviews | NUMERIC | Completed Views (Duplicate) | The number of videos reaching completion. |
| advertiser_conversionassistordervalue | NUMERIC | Conversion Assist Order Value | The total order value that followed an assisted verified visit. |
| advertiser_conversionassists | NUMERIC | Conversion Assists | The number of conversions that followed an assisted verified visit. |
| advertiser_conversionrate | PERCENT | Conversion Rate (Duplicate) | The Percentage of Verified Visits that resulted in a Conversion. |
| advertiser_conversions | NUMERIC | Conversions (Duplicate) | The number of conversions that followed a verified visit. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| advertiser_costpercompletedview | NUMERIC | Cost Per Completed View | Ratio of Total Spend over Completed Views. |
| advertiser_costpervisit | NUMERIC | Cost Per Visit | The cost per Verified Visit. |
| advertiser_cpa | NUMERIC | CPA (Duplicate) | The Cost per Verified Conversion. |
| advertiser_frequency | NUMERIC | Frequency (Duplicate) | The average number of ads served per User. |
| advertiser_impressionconversionrate | PERCENT | Impression Conversion Rate | The Percentage of Impressions that resulted in a Conversion. |
| advertiser_impressions | NUMERIC | Impressions (Duplicate) | The number of ad impressions served. |
| advertiser_impressionvisitrate | PERCENT | Impression Visit Rate | The Percentage of Impressions that resulted in a Verified Visit. |
| advertiser_lasttouchconversions | NUMERIC | Last Touch Conversions | The number of conversions that followed a verified visit (Last Touch). |
| advertiser_lasttouchordervalue | NUMERIC | Last Touch Order Value | The order value that followed a verified visit (Last Touch). |
| advertiser_multitouchimpressions | NUMERIC | Multi-Touch Impressions | The number of Multi-Touch ad impressions served. |
| advertiser_multitouchspend | NUMERIC | Multi-Touch Spend | The amount spent on Multi-Touch campaigns. |
| advertiser_newsitevisitors | NUMERIC | New Site Visitors | The number of new visitors driven by MNTN. |
| advertiser_newusersreached | NUMERIC | New Users Reached | MNTN Driven New Users Reached. |
| advertiser_ordervalue | NUMERIC | Order Value | The order value that followed a verified visit. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| advertiser_roas | NUMERIC | ROAS | The Return on Ad Spend. |
| advertiser_roi | NUMERIC | ROI (Duplicate) | The Return on Investment. |
| advertiser_sitevisitors | NUMERIC | Site Visitors | The number of visitors driven by MNTN. |
| advertiser_spend | NUMERIC | Spend (Duplicate) | The amount spent in total. |
| advertiser_tvcommercialsaired | NUMERIC | TV Commercials Aired | The number of TV Commercials aired. |
| advertiser_tvspend | NUMERIC | TV Spend | The amount spent on TV Commercials aired. |
| advertiser_usersreached | NUMERIC | Users Reached | The number of people who received ad impressions. |
| advertiser_visitconversionrate | PERCENT | Visit Conversion Rate | The Percentage of Visits that resulted in a Conversion. |
| advertiser_visitrate | PERCENT | Visit Rate | The Percentage of Users Reached that results in a Verified Visit. |
| advertiser_visits | NUMERIC | Visits (Duplicate) | The number of verified visits. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| campaigngroup_completedviewrate | NUMERIC | Completed View Rate (Duplicate) | The rate of videos reaching completion. |
| campaigngroup_completedviews | NUMERIC | Completed Views (Duplicate) | The number of videos reaching completion. |
| campaigngroup_conversionassists | NUMERIC | Conversion Assists (Duplicate) | The number of conversions that followed an assisted verified visit. |
| campaigngroup_conversionrate | PERCENT | Conversion Rate (Duplicate) | The Percentage of Verified Visits that resulted in a Conversion. |
| campaigngroup_conversions | NUMERIC | Conversions (Duplicate) | The number of conversions that followed a verified visit. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| campaigngroup_costpervisit | NUMERIC | Cost Per Visit (Duplicate) | The cost per Verified Visit. |
| campaigngroup_cpa | NUMERIC | CPA (Duplicate) | The Cost per Verified Conversion. |
| campaigngroup_existingsitevisitors | NUMERIC | Existing Site Visitors (Duplicate) | The number of existing visitors driven by MNTN. |
| campaigngroup_existingusersreached | NUMERIC | Existing Users Reached (Duplicate) | MNTN Driven Existing Users Reached. |
MNTN (mountain.com) Metrics fields (campaigngroup_frequency to creative_cpa)
| ID | Type | Name | Description |
|---|---|---|---|
| campaigngroup_frequency | NUMERIC | Frequency (Duplicate) | The average number of ads served per User. |
| campaigngroup_impressions | NUMERIC | Impressions (Duplicate) | The number of ad impressions served. |
| campaigngroup_ipm | NUMERIC | IPM (Duplicate) | Installs per Mille. |
| campaigngroup_lasttouchvisits | NUMERIC | Last Touch Visits (Duplicate) | The number of verified visits (Last Touch). |
| campaigngroup_multitouchimpressions | NUMERIC | Multi-Touch Impressions (Duplicate) | The number of Multi-Touch ad impressions served. |
| campaigngroup_multitouchspend | NUMERIC | Multi-Touch Spend (Duplicate) | The amount spent on Multi-Touch campaigns. |
| campaigngroup_newsitevisitors | NUMERIC | New Site Visitors (Duplicate) | The number of new visitors driven by MNTN. |
| campaigngroup_newusersreached | NUMERIC | New Users Reached (Duplicate) | MNTN Driven New Users Reached. |
| campaigngroup_ordervalue | NUMERIC | Order Value (Duplicate) | The order value that followed a verified visit. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| campaigngroup_roas | NUMERIC | ROAS (Duplicate) | The Return on Ad Spend. |
| campaigngroup_roi | NUMERIC | ROI (Duplicate) | The Return on Investment. |
| campaigngroup_sitevisitors | NUMERIC | Site Visitors (Duplicate) | The number of visitors driven by MNTN. |
| campaigngroup_spend | NUMERIC | Spend (Duplicate) | The amount spent in total. |
| campaigngroup_tvcommercialsaired | NUMERIC | TV Commercials Aired (Duplicate) | The number of TV Commercials aired. |
| campaigngroup_tvspend | NUMERIC | TV Spend (Duplicate) | The amount spent on TV Commercials aired. |
| campaigngroup_userconversionrate | NUMERIC | User Conversion Rate (Duplicate) | The number of users that converted. |
| campaigngroup_usersreached | NUMERIC | Users Reached (Duplicate) | The number of people who received ad impressions. |
| campaigngroup_uservisitrate | PERCENT | User Visit Rate (Duplicate) | The Percentage of Users Reached that resulted in a Verified Visit. |
| campaigngroup_viewableimpressions | NUMERIC | Viewable Impressions (Duplicate) | The Number of Impressions that met the iAB Viewability Standard. |
| campaigngroup_visitconversionrate | PERCENT | Visit Conversion Rate (Duplicate) | The Percentage of Visits that resulted in a Conversion. |
| campaigngroup_visitrate | PERCENT | Visit Rate (Duplicate) | The Percentage of Users Reached that results in a Verified Visit. |
| campaigngroup_visits | NUMERIC | Visits (Duplicate) | The number of verified visits. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| classic_visits | NUMERIC | Classic Visits | The number of verified visits. |
| completed_views | NUMERIC | Completed Views | The number of videos reaching completion. |
| conversion_attribution_percentage | PERCENT | Conversion Attribution Percentage | The percentage of site conversions where MNTN was attributed. |
| conversion_rate | PERCENT | Conversion Rate | The Percentage of Verified Visits that resulted in a Conversion. |
| conversions | NUMERIC | Conversions | The number of conversions that followed a verified visit. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| cpa | NUMERIC | CPA | The Cost per Verified Conversion. |
| cpm | NUMERIC | CPM | The average amount paid per 1,000 impressions. |
| creative_averageordervalue | NUMERIC | Average Order Value (Duplicate) | The average amount spent on each conversion. |
| creative_completedviewrate | NUMERIC | Completed View Rate (Duplicate) | The rate of videos reaching completion. |
| creative_completedviews | NUMERIC | Completed Views (Duplicate) | The number of videos reaching completion. |
| creative_conversionassistordervalue | NUMERIC | Conversion Assist Order Value (Duplicate) | The total order value that followed an assisted verified visit. |
| creative_conversionassists | NUMERIC | Conversion Assists (Duplicate) | The number of conversions that followed an assisted verified visit. |
| creative_conversionrate | PERCENT | Conversion Rate (Duplicate) | The Percentage of Verified Visits that resulted in a Conversion. |
| creative_conversions | NUMERIC | Conversions (Duplicate) | The number of conversions that followed a verified visit. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| creative_costperacquisition | NUMERIC | CPA (Duplicate) | The Cost per Verified Conversion. |
| creative_costpercompletedview | NUMERIC | Cost Per Completed View (Duplicate) | Ratio of Total Spend over Completed Views. |
| creative_costpervisit | NUMERIC | Cost Per Visit (Duplicate) | The cost per Verified Visit. |
| creative_cpa | NUMERIC | CPA (Duplicate) | The Cost per Verified Conversion. |
MNTN (mountain.com) Metrics fields (creative_existingsitevisitors to dma_conversionrate)
| ID | Type | Name | Description |
|---|---|---|---|
| creative_existingsitevisitors | NUMERIC | Existing Site Visitors (Duplicate) | The number of existing visitors driven by MNTN. |
| creative_existingusersreached | NUMERIC | Existing Users Reached (Duplicate) | MNTN Driven Existing Users Reached. |
| creative_frequency | NUMERIC | Frequency (Duplicate) | The average number of ads served per User. |
| creative_impressionconversionrate | PERCENT | Impression Conversion Rate (Duplicate) | The Percentage of Impressions that resulted in a Conversion. |
| creative_impressions | NUMERIC | Impressions (Duplicate) | The number of ad impressions served. |
| creative_impressionvisitrate | PERCENT | Impression Visit Rate (Duplicate) | The Percentage of Impressions that resulted in a Verified Visit. |
| creative_ipm | NUMERIC | IPM (Duplicate) | Installs per Mille. |
| creative_lasttouchconversions | NUMERIC | Last Touch Conversions (Duplicate) | The number of conversions that followed a verified visit (Last Touch). |
| creative_lasttouchordervalue | NUMERIC | Last Touch Order Value (Duplicate) | The order value that followed a verified visit (Last Touch). |
| creative_lasttouchvisits | NUMERIC | Last Touch Visits (Duplicate) | The number of verified visits (Last Touch). |
| creative_multitouchimpressions | NUMERIC | Multi-Touch Impressions (Duplicate) | The number of Multi-Touch ad impressions served. |
| creative_multitouchspend | NUMERIC | Multi-Touch Spend (Duplicate) | The amount spent on Multi-Touch campaigns. |
| creative_newsitevisitors | NUMERIC | New Site Visitors (Duplicate) | The number of new visitors driven by MNTN. |
| creative_newusersreached | NUMERIC | New Users Reached (Duplicate) | MNTN Driven New Users Reached. |
| creative_offlineprimaryconversions | NUMERIC | Offline Conversions (Duplicate) | The number of primary offline conversions that followed a MNTN impression. |
| creative_offlineprimaryordervalue | NUMERIC | Offline Order Value (Duplicate) | The total primary offline order value that followed a MNTN impression. |
| creative_ordervalue | NUMERIC | Order Value (Duplicate) | The order value that followed a verified visit. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| creative_returnonadspend | NUMERIC | ROAS (Duplicate) | The Return on Ad Spend. |
| creative_returnoninvestment | NUMERIC | ROI (Duplicate) | The Return on Investment. |
| creative_roas | NUMERIC | ROAS (Duplicate) | The Return on Ad Spend. |
| creative_roi | NUMERIC | ROI (Duplicate) | The Return on Investment. |
| creative_sitevisitors | NUMERIC | Site Visitors (Duplicate) | The number of visitors driven by MNTN. |
| creative_spend | NUMERIC | Spend (Duplicate) | The amount spent in total. |
| creative_tvcommercialsaired | NUMERIC | TV Commercials Aired (Duplicate) | The number of TV Commercials aired. |
| creative_tvspend | NUMERIC | TV Spend (Duplicate) | The amount spent on TV Commercials aired. |
| creative_userconversionrate | NUMERIC | User Conversion Rate (Duplicate) | The number of users that converted. |
| creative_usersreached | NUMERIC | Users Reached (Duplicate) | The number of people who received ad impressions. |
| creative_uservisitrate | PERCENT | User Visit Rate (Duplicate) | The Percentage of Users Reached that resulted in a Verified Visit. |
| creative_viewableimpressionrate | PERCENT | Viewable Impression Rate (Duplicate) | The Percentage of Impressions that met the iAB Viewability Standard. |
| creative_viewableimpressions | NUMERIC | Viewable Impressions (Duplicate) | The Number of Impressions that met the iAB Viewability Standard. |
| creative_visitassists | NUMERIC | Visit Assists (Duplicate) | The number of assisted verified visits. |
| creative_visitconversionrate | PERCENT | Visit Conversion Rate (Duplicate) | The Percentage of Visits that resulted in a Conversion. |
| creative_visitrate | PERCENT | Visit Rate (Duplicate) | The Percentage of Users Reached that results in a Verified Visit. |
| creative_visits | NUMERIC | Visits (Duplicate) | The number of verified visits. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| ctv_impressions | NUMERIC | CTV Impressions | The number of ad impressions served. |
| dma_averageordervalue | NUMERIC | Average Order Value (Duplicate) | The average amount spent on each conversion. |
| dma_completedviewrate | NUMERIC | Completed View Rate (Duplicate) | The rate of videos reaching completion. |
| dma_completedviews | NUMERIC | Completed Views (Duplicate) | The number of videos reaching completion. |
| dma_conversionassists | NUMERIC | Conversion Assists (Duplicate) | The number of conversions that followed an assisted verified visit. |
| dma_conversionrate | PERCENT | Conversion Rate (Duplicate) | The Percentage of Verified Visits that resulted in a Conversion. |
MNTN (mountain.com) Metrics fields (dma_conversions to percentage_of_order_value)
| ID | Type | Name | Description |
|---|---|---|---|
| dma_conversions | NUMERIC | Conversions (Duplicate) | The number of conversions that followed a verified visit. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
| dma_cpa | NUMERIC | CPA (Duplicate) | The Cost per Verified Conversion. |
| dma_frequency | NUMERIC | Frequency (Duplicate) | The average number of ads served per User. |
| dma_impressions | NUMERIC | Impressions (Duplicate) | The number of ad impressions served. |
| dma_sitevisitors | NUMERIC | Site Visitors (Duplicate) | The number of visitors driven by MNTN. |
| dma_spend | NUMERIC | Spend (Duplicate) | The amount spent in total. |
| dma_tvcommercialsaired | NUMERIC | TV Commercials Aired (Duplicate) | The number of TV Commercials aired. |
| existing_site_visitors | NUMERIC | Existing Site Visitors | The number of existing visitors driven by MNTN. |
| existing_users_reached | NUMERIC | Existing Users Reached | MNTN Driven Existing Users Reached. |
| frequency | NUMERIC | Frequency | The average number of ads served per User. |
| goal_achievement | NUMERIC | Goal Achievement | The goal achievement metric for the Campaign Group, please note for accessing Goal Achievement you need to add Campaign Group Id in your API request. |
| impressions | NUMERIC | Impressions | The number of ad impressions served. |
| ipm | NUMERIC | IPM | Installs per Mille. |
| last_touch_average_order_value | NUMERIC | Last Touch Average Order Value | The average amount spent on each conversion (Last Touch). |
| last_touch_conversion_assist_order_value | NUMERIC | Last Touch Conversion Assist Order Value | The total order value that followed an assisted verified visit (Last Touch). |
| last_touch_conversion_assists | NUMERIC | Last Touch Conversion Assists | The number of conversions that followed an assisted verified visit (Last Touch). |
| last_touch_conversion_rate | NUMERIC | Last Touch Conversion Rate | The Percentage of Verified Visits that resulted in a Conversion (Last Touch). |
| last_touch_cost_per_visit | NUMERIC | Last Touch Cost Per Visit | The cost per Verified Visit (Last Touch). |
| last_touch_cpa | NUMERIC | Last Touch CPA | The Cost per Verified Conversion (Last Touch). |
| last_touch_existing_site_visitors | NUMERIC | Last Touch Existing Site Visitors | The number of existing visitors driven by MNTN (Last Touch). |
| last_touch_impression_conversion_rate | PERCENT | Last Touch Impression Conversion Rate | The Percentage of Impressions that resulted in a Conversion (Last Touch). |
| last_touch_impression_visit_rate | PERCENT | Last Touch Impression Visit Rate | The Percentage of Impressions that resulted in a Verified Visit (Last Touch). |
| last_touch_new_site_visitors | NUMERIC | Last Touch New Site Visitors | The number of new visitors driven by MNTN (Last Touch). |
| last_touch_roas | NUMERIC | Last Touch ROAS | Return on Ad Spend (Last Touch). |
| last_touch_roi | NUMERIC | Last Touch ROI | Return on Investment (Last Touch). |
| last_touch_site_conversions | NUMERIC | Last Touch Site Conversions | The number of conversions that followed a verified visit (Last Touch - excluding Offline Conversions). |
| last_touch_site_order_value | NUMERIC | Last Touch Site Order Value | The order value that followed a verified visit (Last Touch - excluding Offline Order Value). |
| last_touch_site_visitors | NUMERIC | Last Touch Site Visitors | The number of visitors driven by MNTN (Last Touch). |
| last_touch_user_conversion_rate | PERCENT | Last Touch User Conversion Rate | The number of users that converted (Last Touch). |
| last_touch_user_visit_rate | PERCENT | Last Touch User Visit Rate | The Percentage of Users Reached that resulted in a Verified Visit (Last Touch). |
| last_touch_visit_assists | NUMERIC | Last Touch Visit Assists | The number of assisted verified visits (Last Touch). |
| last_touch_visit_conversion_rate | PERCENT | Last Touch Visit Conversion Rate | The Percentage of Visits that resulted in a Conversion (Last Touch). |
| last_touch_visit_rate | PERCENT | Last Touch Visit Rate | The Percentage of Users Reached that results in a Verified Visit (Last Touch). |
| last_touch_visits | NUMERIC | Last Touch Visits | The number of verified visits (Last Touch). |
| offline_conversions | NUMERIC | Offline Conversions | The number of primary offline conversions that followed a MNTN impression. |
| offline_order_value | NUMERIC | Offline Order Value | The total primary offline order value that followed a MNTN impression. |
| order_value_attribution_percentage | PERCENT | Order Value Attribution Percentage | The percentage of site order value where MNTN was attributed. |
| page_views | NUMERIC | Page Views | The total number page views on your site. |
| percentage_of_conversions | PERCENT | Percentage Of Conversions | The percentage of site conversions where MNTN was attributed. |
| percentage_of_order_value | PERCENT | Percentage Of Order Value | The percentage of site order value where MNTN was attributed. |
MNTN (mountain.com) Metrics fields (percentage_of_visitors to visits)
| ID | Type | Name | Description |
|---|---|---|---|
| percentage_of_visitors | PERCENT | Percentage Of Visitors | The effect of MNTN Verified Visits on the number of Raw Visitors to the site. |
| raw_average_order_value | NUMERIC | Raw Average Order Value | Your site's average amount of revenue driven per conversion placed. |
| raw_conversion_rate | NUMERIC | Raw Conversion Rate | The number of users that completed a conversion over the number of users that were served ads on the day reported on. |
| raw_conversions | NUMERIC | Raw Conversions | The total number of times that a conversion was placed on your site (regardless of MNTN advertising). |
| raw_existing_site_visitors | NUMERIC | Raw Existing Site Visitors | Raw Existing Site Visitors. |
| raw_new_site_visitors | NUMERIC | Raw New Site Visitors | Raw New Site Visitors. |
| raw_order_value | NUMERIC | Raw Order Value | The total order value of the conversions placed on your site (regardless of MNTN advertising). |
| raw_revenue_per_visit | NUMERIC | Raw Revenue Per Visit | The raw revenue per raw visit. |
| raw_visitors | NUMERIC | Raw Visitors | The number of Raw Visitors to Your Site and/or Mobile App. |
| revenue_per_visit | NUMERIC | Revenue Per Visit | The revenue per verified visit. |
| revenue_per_visit_last_touch | NUMERIC | Revenue Per Visit (Last Touch) | The revenue per verified visit (Last Touch). |
| site_conversions | NUMERIC | Site Conversions | The number of conversions that followed a verified visit (excluding Offline Conversions). |
| site_order_value | NUMERIC | Site Order Value | The order value that followed a verified visit (excluding Offline Order Value). |
| spend | NUMERIC | Spend | The amount spent in total. |
| total_budget | NUMERIC | Total Budget | The total budget. |
| totalcost | NUMERIC | Spend (Duplicate) | The amount spent in total. |
| user_conversion_rate | NUMERIC | User Conversion Rate | The number of users that converted. |
| user_visit_rate | PERCENT | User Visit Rate | The Percentage of Users Reached that resulted in a Verified Visit. |
| viewable_impression_rate | PERCENT | Viewable Impression Rate | The Percentage of Impressions that met the iAB Viewability Standard. |
| viewable_impressions | NUMERIC | Viewable Impressions | The Number of Impressions that met the iAB Viewability Standard. |
| visit_assists | NUMERIC | Visit Assists | The number of assisted verified visits. |
| visits | NUMERIC | Visits | The number of verified visits. This metric uses statistical modelling to fill in gaps in data when regulations or industry changes limit visibility. [PA]. |
MNTN (mountain.com) State fields
The State report of the MNTN (mountain.com) connector includes 4 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| state_code | TEXT | State Code | The ISO Code of the Region. |
| state_name | TEXT | State Name | The name of the location. |
| state_parent_code | TEXT | State Parent Code | The ISO Code of the Parent Country. |
| state_unique_code | TEXT | State Unique Code | The Unique ISO Code of the Region. |
MNTN (mountain.com) other fields
The MNTN (mountain.com) connector has 26 fields that do not belong to a named report, or belong to a report with only one or two fields.
| ID | Type | Name | Description | Report |
|---|---|---|---|---|
| account_id | TEXT | Account ID | Account ID of the connected MNTN account. | Account |
| account_name | TEXT | Account name | Account name of the connected MNTN account. | Account |
| campaign_strategy_id | TEXT | Campaign Strategy ID | The Campaign Strategy ID. | CampaignStrategy |
| campaign_strategy_name | TEXT | Campaign Strategy Name | The name of the Campaign Strategy. | CampaignStrategy |
| channel_id | TEXT | Channel ID | The Channel ID. | Channel |
| channel_name | TEXT | Channel Name | The name of the channel. | Channel |
| city | CITY | City | The City Name. | City |
| data_fetched_at | Data fetched at | UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed. | ||
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
| day_of_month | TEXT | Day of month | Day of the month | |
| marketing_objective_id | TEXT | Marketing Objective ID | The Campaign Strategy ID. Deprecated, use CampaignStrategyInfo.ID. | Marketing Objective |
| marketing_objective_name | TEXT | Marketing Objective Name | The name of the Campaign Strategy. Deprecated, use CampaignStrategyInfo.Name. | Marketing Objective |
| network_name | TEXT | Network Name | The name of the network. | Network |
| now | Now | Current timestamp | ||
| publisher_name | TEXT | Publisher Name | The name of the publisher. | Publisher |
| source | TEXT | Source | The name of the Windsor connector returning the row | |
| today | DATE | Today | Today's date | |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
| year_month_name | TEXT | Year month name | Year and month with the month name written out, e.g. "Jan 2025". | |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |