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MNTN (mountain.com) Field Reference
Fields
| ID | Type | Name | Description | Report |
|---|---|---|---|---|
| advertiser.averageordervalue | NUMERIC | Advertiser - Average Order Value | The average amount spent on each conversion delivered by MNTN | Advertiser |
| advertiser.averagepageviewspervisitor | NUMERIC | Advertiser - Average Page Views Per Visitor | The average number of page views on your site by a visitor | Advertiser |
| advertiser.completedviewrate | NUMERIC | Advertiser - Completed View Rate | The rate of videos reaching completion | Advertiser |
| advertiser.completedviews | NUMERIC | Advertiser - Completed Views | The number of videos reaching completion | Advertiser |
| advertiser.conversionassistordervalue | NUMERIC | Advertiser - Conversion Assist Order Value | The total order value that followed an assisted verified visit | Advertiser |
| advertiser.conversionassists | NUMERIC | Advertiser - Conversion Assists | The number of conversions that followed an assisted verified visit | Advertiser |
| advertiser.conversionattributionpercentage | PERCENT | Advertiser - Conversion Attribution Percentage | The percentage of all site conversions attributed to MNTN | Advertiser |
| advertiser.conversionrate | PERCENT | Advertiser - Conversion Rate | The Percentage of Verified Visits that resulted in a Conversion | Advertiser |
| advertiser.conversions | NUMERIC | Advertiser - Conversions | The number of conversions delivered by MNTN after a Verified Visit | Advertiser |
| advertiser.costperacquisition | NUMERIC | Advertiser - Cost Per Acquisition | The Cost per Verified Conversion | Advertiser |
| advertiser.costpercompletedview | NUMERIC | Advertiser - Cost Per Completed View | Ratio of Total Spend over Completed Views | Advertiser |
| advertiser.costpervisit | NUMERIC | Advertiser - Cost Per Visit | The cost per Verified Visit | Advertiser |
| advertiser.cpa | NUMERIC | Advertiser - CPA | The Cost per Verified Conversion | Advertiser |
| advertiser.day | DATE | Advertiser - Day | The day in the advertiser's time zone | Advertiser |
| advertiser.existingsitevisitors | NUMERIC | Advertiser - Existing Site Visitors | MNTN Driven Existing Site Visitors | Advertiser |
| advertiser.existingusersreached | NUMERIC | Advertiser - Existing Users Reached | MNTN Driven Existing Users Reached | Advertiser |
| advertiser.frequency | NUMERIC | Advertiser - Frequency | The average number of ads served per User | Advertiser |
| advertiser.id | TEXT | Advertiser - ID | The Advertiser ID | Advertiser |
| advertiser.impressionconversionrate | PERCENT | Advertiser - Impression Conversion Rate | The Percentage of Impressions that resulted in a Conversion | Advertiser |
| advertiser.impressions | NUMERIC | Advertiser - Impressions | The number of ad impressions served | Advertiser |
| advertiser.impressionvisitrate | PERCENT | Advertiser - Impression Visit Rate | The Percentage of Impressions that resulted in a Verified Visit | Advertiser |
| advertiser.ipm | NUMERIC | Advertiser - IPM | Installs per Mille | Advertiser |
| advertiser.lasttouchconversions | NUMERIC | Advertiser - Last Touch Conversions | The number of last touch conversions that followed a verified visit | Advertiser |
| advertiser.lasttouchordervalue | NUMERIC | Advertiser - Last Touch Order Value | The total last touch order value that followed a verified visit | Advertiser |
| advertiser.lasttouchvisits | NUMERIC | Advertiser - Last Touch Visits | The number of last touch verified visits | Advertiser |
| advertiser.multitouchimpressions | NUMERIC | Advertiser - Multi-Touch Impressions | The number of Multi-Touch ad impressions served | Advertiser |
| advertiser.multitouchspend | NUMERIC | Advertiser - Multi-Touch Spend | The amount spent on Multi-Touch campaigns | Advertiser |
| advertiser.name | TEXT | Advertiser - Name | The name of the Advertiser | Advertiser |
| advertiser.newsitevisitors | NUMERIC | Advertiser - New Site Visitors | MNTN Driven New Site Visitors | Advertiser |
| advertiser.newusersreached | NUMERIC | Advertiser - New Users Reached | MNTN Driven New Users Reached | Advertiser |
| advertiser.offlineprimaryconversions | NUMERIC | Advertiser - Offline Primary Conversions | The number of primary offline conversions that followed a MNTN impression | Advertiser |
| advertiser.offlineprimaryordervalue | NUMERIC | Advertiser - Offline Primary Order Value | The total primary offline order value that followed a MNTN impression | Advertiser |
| advertiser.ordervalue | NUMERIC | Advertiser - Order Value | The revenue delivered by MNTN | Advertiser |
| advertiser.ordervalueattributionpercentage | PERCENT | Advertiser - Order Value Attribution Percentage | The percentage of all site revenue attributed to MNTN | Advertiser |
| advertiser.pageviews | NUMERIC | Advertiser - Page Views | The total number page views on your site | Advertiser |
| advertiser.percentageofconversions | PERCENT | Advertiser - Percentage Of Conversions | The percentage of site conversions where MNTN was attributed | Advertiser |
| advertiser.percentageofordervalue | PERCENT | Advertiser - Percentage Of Order Value | The percentage of site order value where MNTN was attributed | Advertiser |
| advertiser.rawaverageordervalue | NUMERIC | Advertiser - Raw Average Order Value | The average amount spent on each conversion placed on your site organically and from all advertising | Advertiser |
| advertiser.rawconversionrate | NUMERIC | Advertiser - Raw Conversion Rate | The number of users that completed a conversion over the number of users that were served ads on the day reported on | Advertiser |
| advertiser.rawconversions | NUMERIC | Advertiser - Raw Conversions | The total number of conversions placed on your site organically | Advertiser |
| advertiser.rawexistingsitevisitors | NUMERIC | Advertiser - Raw Existing Site Visitors | Raw Existing Site Visitors | Advertiser |
| advertiser.rawnewsitevisitors | NUMERIC | Advertiser - Raw New Site Visitors | Raw New Site Visitors | Advertiser |
| advertiser.rawordervalue | NUMERIC | Advertiser - Raw Order Value | The total revenue earned from conversions placed on your site organically and from all advertising | Advertiser |
| advertiser.rawvisitors | NUMERIC | Advertiser - Raw Visitors | The number of Raw Visitors to Your Site and/or Mobile App | Advertiser |
| advertiser.returnonadspend | NUMERIC | Advertiser - Return On Ad Spend | The Return on Ad Spend | Advertiser |
| advertiser.returnoninvestment | NUMERIC | Advertiser - Return On Investment | The Return on Investment | Advertiser |
| advertiser.roas | NUMERIC | Advertiser - ROAS | The Verified Return on Ad Spend | Advertiser |
| advertiser.roi | NUMERIC | Advertiser - ROI | The Return on Investment | Advertiser |
| advertiser.sitevisitors | NUMERIC | Advertiser - Site Visitors | MNTN Driven Site Visitors | Advertiser |
| advertiser.spend | NUMERIC | Advertiser - Spend | The amount spent in total | Advertiser |
| advertiser.tvcommercialsaired | NUMERIC | Advertiser - TV Commercials Aired | The number of TV Commercials aired | Advertiser |
| advertiser.tvspend | NUMERIC | Advertiser - TV Spend | The amount spent on TV Commercials aired | Advertiser |
| advertiser.userconversionrate | NUMERIC | Advertiser - User Conversion Rate | The number of users that converted | Advertiser |
| advertiser.usersreached | NUMERIC | Advertiser - Users Reached | The number of people who received ad impressions | Advertiser |
| advertiser.uservisitrate | PERCENT | Advertiser - User Visit Rate | The Percentage of Users Reached that resulted in a Verified Visit | Advertiser |
| advertiser.viewableimpressionrate | PERCENT | Advertiser - Viewable Impression Rate | The Percentage of Impressions that met the iAB Viewability Standard | Advertiser |
| advertiser.viewableimpressions | NUMERIC | Advertiser - Viewable Impressions | The Number of Impressions that met the iAB Viewability Standard | Advertiser |
| advertiser.visitassists | NUMERIC | Advertiser - Visit Assists | The number of assisted verified visits | Advertiser |
| advertiser.visitconversionrate | PERCENT | Advertiser - Visit Conversion Rate | The Percentage of Visits that resulted in a Conversion | Advertiser |
| advertiser.visitrate | PERCENT | Advertiser - Visit Rate | The Percentage of Users Reached that results in a Verified Visit | Advertiser |
| advertiser.visits | NUMERIC | Advertiser - Visits | The number of verified visits | Advertiser |
| advertiserinfo.active | BOOLEAN | Advertiser Info - Active | True if the account is active, otherwise False | AdvertiserInfo |
| advertiserinfo.address1 | TEXT | Advertiser Info - Address 1 | The first line of the advertiser address | AdvertiserInfo |
| advertiserinfo.address2 | TEXT | Advertiser Info - Address 2 | The second line of the advertiser's address | AdvertiserInfo |
| advertiserinfo.city | CITY | Advertiser Info - City | The city where the advertiser is located | AdvertiserInfo |
| advertiserinfo.contactemail | TEXT | Advertiser Info - Contact Email | The email of the advertiser's main contact person | AdvertiserInfo |
| advertiserinfo.contactfirstname | TEXT | Advertiser Info - Contact First Name | The first name of the advertiser's main contact person | AdvertiserInfo |
| advertiserinfo.contactlastname | TEXT | Advertiser Info - Contact Last Name | The last name of the advertiser's main contact person | AdvertiserInfo |
| advertiserinfo.contactmobilephone | TEXT | Advertiser Info - Contact Mobile Phone | The mobile phone number of the advertiser's main contact person | AdvertiserInfo |
| advertiserinfo.contactofficephone | TEXT | Advertiser Info - Contact Office Phone | The office phone number of the advertiser's main contact person | AdvertiserInfo |
| advertiserinfo.createtime | TIMESTAMP | Advertiser Info - Create Time | The time the advertiser was created or updated | AdvertiserInfo |
| advertiserinfo.currency | TEXT | Advertiser Info - Currency | Advertiser's Currency | AdvertiserInfo |
| advertiserinfo.id | TEXT | Advertiser Info - ID | The Advertiser ID | AdvertiserInfo |
| advertiserinfo.name | TEXT | Advertiser Info - Name | The name of the advertiser | AdvertiserInfo |
| advertiserinfo.postalcode | TEXT | Advertiser Info - Postal Code | The postal code where the advertiser is located | AdvertiserInfo |
| advertiserinfo.salescyclelast1days | TEXT | Advertiser Info - Sales Cycle Last 1 days | Average Sales Cycle (Last 1 day) | AdvertiserInfo |
| advertiserinfo.salescyclelast30days | TEXT | Advertiser Info - Sales Cycle Last 30 days | Average Sales Cycle (Last 30 days) | AdvertiserInfo |
| advertiserinfo.salescyclelast7days | TEXT | Advertiser Info - Sales Cycle Last 7 days | Average Sales Cycle (Last 7 days) | AdvertiserInfo |
| advertiserinfo.state | TEXT | Advertiser Info - State | The state where the advertiser is located | AdvertiserInfo |
| advertiserinfo.timezone | TEXT | Advertiser Info - Time Zone | The time zone where the advertiser is located | AdvertiserInfo |
| advertiserinfo.zip | TEXT | Advertiser Info - Zip | The zip code where the advertiser is located | AdvertiserInfo |
| campaign | TEXT | Campaign Name | The name of the Campaign | CampaignGroup |
| campaigngroup.averageordervalue | NUMERIC | Campaign Group - Average Order Value | The average amount spent on each conversion delivered by MNTN | CampaignGroup |
| campaigngroup.completedviewrate | NUMERIC | Campaign Group - Completed View Rate | The rate of videos reaching completion | CampaignGroup |
| campaigngroup.completedviews | NUMERIC | Campaign Group - Completed Views | The number of videos reaching completion | CampaignGroup |
| campaigngroup.conversionassistordervalue | NUMERIC | Campaign Group - Conversion Assist Order Value | The total order value that followed an assisted verified visit | CampaignGroup |
| campaigngroup.conversionassists | NUMERIC | Campaign Group - Conversion Assists | The number of conversions that followed an assisted verified visit | CampaignGroup |
| campaigngroup.conversionrate | PERCENT | Campaign Group - Conversion Rate | The Percentage of Verified Visits that resulted in a Conversion | CampaignGroup |
| campaigngroup.conversions | NUMERIC | Campaign Group - Conversions | The number of conversions delivered by MNTN after a Verified Visit | CampaignGroup |
| campaigngroup.costperacquisition | NUMERIC | Campaign Group - Cost Per Acquisition | The Cost per Verified Conversion | CampaignGroup |
| campaigngroup.costpercompletedview | NUMERIC | Campaign Group - Cost Per Completed View | Ratio of Total Spend over Completed Views | CampaignGroup |
| campaigngroup.costpervisit | NUMERIC | Campaign Group - Cost Per Visit | The cost per Verified Visit | CampaignGroup |
| campaigngroup.cpa | NUMERIC | Campaign Group - CPA | The Cost per Verified Conversion | CampaignGroup |
| campaigngroup.day | DATE | Campaign Group - Day | The day in the advertiser's time zone | CampaignGroup |
| campaigngroup.existingsitevisitors | NUMERIC | Campaign Group - Existing Site Visitors | MNTN Driven Existing Site Visitors | CampaignGroup |
| campaigngroup.existingusersreached | NUMERIC | Campaign Group - Existing Users Reached | MNTN Driven Existing Users Reached | CampaignGroup |
| campaigngroup.frequency | NUMERIC | Campaign Group - Frequency | The average number of ads served per User | CampaignGroup |
| campaigngroup.id | TEXT | Campaign Group - ID | The Campaign ID | CampaignGroup |
| campaigngroup.impressionconversionrate | PERCENT | Campaign Group - Impression Conversion Rate | The Percentage of Impressions that resulted in a Conversion | CampaignGroup |
| campaigngroup.impressions | NUMERIC | Campaign Group - Impressions | The number of ad impressions served | CampaignGroup |
| campaigngroup.impressionvisitrate | PERCENT | Campaign Group - Impression Visit Rate | The Percentage of Impressions that resulted in a Verified Visit | CampaignGroup |
| campaigngroup.ipm | NUMERIC | Campaign Group - IPM | Installs per Mille | CampaignGroup |
| campaigngroup.lasttouchconversions | NUMERIC | Campaign Group - Last Touch Conversions | The number of last touch conversions that followed a verified visit | CampaignGroup |
| campaigngroup.lasttouchordervalue | NUMERIC | Campaign Group - Last Touch Order Value | The total last touch order value that followed a verified visit | CampaignGroup |
| campaigngroup.lasttouchvisits | NUMERIC | Campaign Group - Last Touch Visits | The number of last touch verified visits | CampaignGroup |
| campaigngroup.multitouchimpressions | NUMERIC | Campaign Group - Multi-Touch Impressions | The number of Multi-Touch ad impressions served | CampaignGroup |
| campaigngroup.multitouchspend | NUMERIC | Campaign Group - Multi-Touch Spend | The amount spent on Multi-Touch campaigns | CampaignGroup |
| campaigngroup.name | TEXT | Campaign Group - Name | The name of the Campaign Group | CampaignGroup |
| campaigngroup.newsitevisitors | NUMERIC | Campaign Group - New Site Visitors | MNTN Driven New Site Visitors | CampaignGroup |
| campaigngroup.newusersreached | NUMERIC | Campaign Group - New Users Reached | MNTN Driven New Users Reached | CampaignGroup |
| campaigngroup.offlineprimaryconversions | NUMERIC | Campaign Group - Offline Primary Conversions | The number of primary offline conversions that followed a MNTN impression | CampaignGroup |
| campaigngroup.offlineprimaryordervalue | NUMERIC | Campaign Group - Offline Primary Order Value | The total primary offline order value that followed a MNTN impression | CampaignGroup |
| campaigngroup.ordervalue | NUMERIC | Campaign Group - Order Value | The revenue delivered by MNTN | CampaignGroup |
| campaigngroup.returnonadspend | NUMERIC | Campaign Group - Return On Ad Spend | The Return on Ad Spend | CampaignGroup |
| campaigngroup.returnoninvestment | NUMERIC | Campaign Group - Return On Investment | The Return on Investment | CampaignGroup |
| campaigngroup.roas | NUMERIC | Campaign Group - ROAS | The Verified Return on Ad Spend | CampaignGroup |
| campaigngroup.roi | NUMERIC | Campaign Group - ROI | The Return on Investment | CampaignGroup |
| campaigngroup.sitevisitors | NUMERIC | Campaign Group - Site Visitors | MNTN Driven Site Visitors | CampaignGroup |
| campaigngroup.spend | NUMERIC | Campaign Group - Spend | The amount spent in total | CampaignGroup |
| campaigngroup.tvcommercialsaired | NUMERIC | Campaign Group - TV Commercials Aired | The number of TV Commercials aired | CampaignGroup |
| campaigngroup.tvspend | NUMERIC | Campaign Group - TV Spend | The amount spent on TV Commercials aired | CampaignGroup |
| campaigngroup.userconversionrate | NUMERIC | Campaign Group - User Conversion Rate | The number of users that converted | CampaignGroup |
| campaigngroup.usersreached | NUMERIC | Campaign Group - Users Reached | The number of people who received ad impressions | CampaignGroup |
| campaigngroup.uservisitrate | PERCENT | Campaign Group - User Visit Rate | The Percentage of Users Reached that resulted in a Verified Visit | CampaignGroup |
| campaigngroup.viewableimpressionrate | PERCENT | Campaign Group - Viewable Impression Rate | The Percentage of Impressions that met the iAB Viewability Standard | CampaignGroup |
| campaigngroup.viewableimpressions | NUMERIC | Campaign Group - Viewable Impressions | The Number of Impressions that met the iAB Viewability Standard | CampaignGroup |
| campaigngroup.visitassists | NUMERIC | Campaign Group - Visit Assists | The number of assisted verified visits | CampaignGroup |
| campaigngroup.visitconversionrate | PERCENT | Campaign Group - Visit Conversion Rate | The Percentage of Visits that resulted in a Conversion | CampaignGroup |
| campaigngroup.visitrate | PERCENT | Campaign Group - Visit Rate | The Percentage of Users Reached that results in a Verified Visit | CampaignGroup |
| campaigngroup.visits | NUMERIC | Campaign Group - Visits | The number of verified visits | CampaignGroup |
| campaigngroupinfo.description | TEXT | Campaign Group Info - Description | The description of the campaign | CampaignGroupInfo |
| campaigngroupinfo.endtime | TIMESTAMP | Campaign Group Info - End Time | The end time for the campaign | CampaignGroupInfo |
| campaigngroupinfo.flightendtime | TIMESTAMP | Campaign Group Info - Flight End Time | The end time for the flight | CampaignGroupInfo |
| campaigngroupinfo.flightstarttime | TIMESTAMP | Campaign Group Info - Flight Start Time | The start time for flight | CampaignGroupInfo |
| campaigngroupinfo.id | TEXT | Campaign Group Info - ID | The Campaign Group ID | CampaignGroupInfo |
| campaigngroupinfo.impressiontovisittimelast1days | TEXT | Campaign Group Info - Impression to Visit Time Last 1 days | Average Impression to Verified Visit Time (Last 1 day) | CampaignGroupInfo |
| campaigngroupinfo.impressiontovisittimelast7days | TEXT | Campaign Group Info - Impression to Visit Time Last 7 days | Average Impression to Verified Visit Time (Last 7 days) | CampaignGroupInfo |
| campaigngroupinfo.lasttouchimpressiontovisittimelast1days | TEXT | Campaign Group Info - Last Touch Impression to Visit Time Last 1 days | Average Last Touch Impression to Verified Visit Time (Last 1 day) | CampaignGroupInfo |
| campaigngroupinfo.lasttouchimpressiontovisittimelast30days | TEXT | Campaign Group Info - Last Touch Impression to Visit Time Last 30 days | Average Last Touch Impression to Verified Visit Time (Last 30 days) | CampaignGroupInfo |
| campaigngroupinfo.lasttouchimpressiontovisittimelast7days | TEXT | Campaign Group Info - Last Touch Impression to Visit Time Last 7 days | Average Last Touch Impression to Verified Visit Time (Last 7 days) | CampaignGroupInfo |
| campaigngroupinfo.name | TEXT | Campaign Group Info - Name | The name of the campaign Group | CampaignGroupInfo |
| campaigngroupinfo.starttime | TIMESTAMP | Campaign Group Info - Start Time | The start time for the campaign | CampaignGroupInfo |
| campaigngroupinfo.status | TEXT | Campaign Group Info - Status | The status of a campaign group | CampaignGroupInfo |
| creative.averageordervalue | NUMERIC | Creative - Average Order Value | The average amount spent on each conversion delivered by MNTN | Creative |
| creative.completedviewrate | NUMERIC | Creative - Completed View Rate | The rate of videos reaching completion | Creative |
| creative.completedviews | NUMERIC | Creative - Completed Views | The number of videos reaching completion | Creative |
| creative.conversionassistordervalue | NUMERIC | Creative - Conversion Assist Order Value | The total order value that followed an assisted verified visit | Creative |
| creative.conversionassists | NUMERIC | Creative - Conversion Assists | The number of conversions that followed an assisted verified visit | Creative |
| creative.conversionrate | PERCENT | Creative - Conversion Rate | The Percentage of Verified Visits that resulted in a Conversion | Creative |
| creative.conversions | NUMERIC | Creative - Conversions | The number of conversions delivered by MNTN after a Verified Visit | Creative |
| creative.costperacquisition | NUMERIC | Creative - Cost Per Acquisition | The Cost per Verified Conversion | Creative |
| creative.costpercompletedview | NUMERIC | Creative - Cost Per Completed View | Ratio of Total Spend over Completed Views | Creative |
| creative.costpervisit | NUMERIC | Creative - Cost Per Visit | The cost per Verified Visit | Creative |
| creative.cpa | NUMERIC | Creative - CPA | The Cost per Verified Conversion | Creative |
| creative.day | DATE | Creative - Day | The day in the advertiser's time zone | Creative |
| creative.existingsitevisitors | NUMERIC | Creative - Existing Site Visitors | MNTN Driven Existing Site Visitors | Creative |
| creative.existingusersreached | NUMERIC | Creative - Existing Users Reached | MNTN Driven Existing Users Reached | Creative |
| creative.frequency | NUMERIC | Creative - Frequency | The average number of ads served per User | Creative |
| creative.id | TEXT | Creative - ID | The Creative Ad Size ID | Creative |
| creative.impressionconversionrate | PERCENT | Creative - Impression Conversion Rate | The Percentage of Impressions that resulted in a Conversion | Creative |
| creative.impressions | NUMERIC | Creative - Impressions | The number of ad impressions served | Creative |
| creative.impressionvisitrate | PERCENT | Creative - Impression Visit Rate | The Percentage of Impressions that resulted in a Verified Visit | Creative |
| creative.ipm | NUMERIC | Creative - IPM | Installs per Mille | Creative |
| creative.lasttouchconversions | NUMERIC | Creative - Last Touch Conversions | The number of last touch conversions that followed a verified visit | Creative |
| creative.lasttouchordervalue | NUMERIC | Creative - Last Touch Order Value | The total last touch order value that followed a verified visit | Creative |
| creative.lasttouchvisits | NUMERIC | Creative - Last Touch Visits | The number of last touch verified visits | Creative |
| creative.multitouchimpressions | NUMERIC | Creative - Multi-Touch Impressions | The number of Multi-Touch ad impressions served | Creative |
| creative.multitouchspend | NUMERIC | Creative - Multi-Touch Spend | The amount spent on Multi-Touch campaigns | Creative |
| creative.name | TEXT | Creative - Name | The name of the creative | Creative |
| creative.newsitevisitors | NUMERIC | Creative - New Site Visitors | MNTN Driven New Site Visitors | Creative |
| creative.newusersreached | NUMERIC | Creative - New Users Reached | MNTN Driven New Users Reached | Creative |
| creative.offlineprimaryconversions | NUMERIC | Creative - Offline Primary Conversions | The number of primary offline conversions that followed a MNTN impression | Creative |
| creative.offlineprimaryordervalue | NUMERIC | Creative - Offline Primary Order Value | The total primary offline order value that followed a MNTN impression | Creative |
| creative.ordervalue | NUMERIC | Creative - Order Value | The revenue delivered by MNTN | Creative |
| creative.returnonadspend | NUMERIC | Creative - Return On Ad Spend | The Return on Ad Spend | Creative |
| creative.returnoninvestment | NUMERIC | Creative - Return On Investment | The Return on Investment | Creative |
| creative.roas | NUMERIC | Creative - ROAS | The Verified Return on Ad Spend | Creative |
| creative.roi | NUMERIC | Creative - ROI | The Return on Investment | Creative |
| creative.sitevisitors | NUMERIC | Creative - Site Visitors | MNTN Driven Site Visitors | Creative |
| creative.size | NUMERIC | Creative - Size | The Size of the Creative | Creative |
| creative.spend | NUMERIC | Creative - Spend | The amount spent in total | Creative |
| creative.tvcommercialsaired | NUMERIC | Creative - TV Commercials Aired | The number of TV Commercials aired | Creative |
| creative.tvspend | NUMERIC | Creative - TV Spend | The amount spent on TV Commercials aired | Creative |
| creative.userconversionrate | NUMERIC | Creative - User Conversion Rate | The number of users that converted | Creative |
| creative.usersreached | NUMERIC | Creative - Users Reached | The number of people who received ad impressions | Creative |
| creative.uservisitrate | PERCENT | Creative - User Visit Rate | The Percentage of Users Reached that resulted in a Verified Visit | Creative |
| creative.viewableimpressionrate | PERCENT | Creative - Viewable Impression Rate | The Percentage of Impressions that met the iAB Viewability Standard | Creative |
| creative.viewableimpressions | NUMERIC | Creative - Viewable Impressions | The Number of Impressions that met the iAB Viewability Standard | Creative |
| creative.visitassists | NUMERIC | Creative - Visit Assists | The number of assisted verified visits | Creative |
| creative.visitconversionrate | PERCENT | Creative - Visit Conversion Rate | The Percentage of Visits that resulted in a Conversion | Creative |
| creative.visitrate | PERCENT | Creative - Visit Rate | The Percentage of Users Reached that results in a Verified Visit | Creative |
| creative.visits | NUMERIC | Creative - Visits | The number of verified visits | Creative |
| creativeinfo.active | BOOLEAN | Creative Info - Active | True if the creative is active | CreativeInfo |
| creativeinfo.adcode | TEXT | Creative Info - Ad Code | The A2 ad code for the creative | CreativeInfo |
| creativeinfo.approved | BOOLEAN | Creative Info - Approved | Whether the creative is approved to run in a campaign | CreativeInfo |
| creativeinfo.createtime | TIMESTAMP | Creative Info - Create Time | The time the creative was created or updated | CreativeInfo |
| creativeinfo.height | TEXT | Creative Info - Height | The height of the creative in pixels | CreativeInfo |
| creativeinfo.id | TEXT | Creative Info - ID | The Creative ID | CreativeInfo |
| creativeinfo.name | TEXT | Creative Info - Name | The name of the creative | CreativeInfo |
| creativeinfo.size | TEXT | Creative Info - Size | The size of the creative in pixels | CreativeInfo |
| creativeinfo.status | TEXT | Creative Info - Status | The status of the creative | CreativeInfo |
| creativeinfo.width | TEXT | Creative Info - Width | The width of the creative in pixels | CreativeInfo |
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
| date | DATE | Date | The date | |
| day_of_month | TEXT | Day of month | Day of the month | |
| dma.averageordervalue | NUMERIC | DMA - Average Order Value | The average amount spent on each conversion delivered by MNTN | DMA |
| dma.code | TEXT | DMA - Code | The DMA ID | DMA |
| dma.completedviewrate | NUMERIC | DMA - Completed View Rate | The rate of videos reaching completion | DMA |
| dma.completedviews | NUMERIC | DMA - Completed Views | The number of videos reaching completion | DMA |
| dma.conversionassistordervalue | NUMERIC | DMA - Conversion Assist Order Value | The total order value that followed an assisted verified visit | DMA |
| dma.conversionassists | NUMERIC | DMA - Conversion Assists | The number of conversions that followed an assisted verified visit | |
| dma.conversionrate | PERCENT | DMA - Conversion Rate | The Percentage of Verified Visits that resulted in a Conversion | DMA |
| dma.conversions | NUMERIC | DMA - Conversions | The number of conversions delivered by MNTN after a Verified Visit | DMA |
| dma.costperacquisition | NUMERIC | DMA - Cost Per Acquisition | The Cost per Verified Conversion | DMA |
| dma.costpervisit | NUMERIC | DMA - Cost Per Visit | The cost per Verified Visit | DMA |
| dma.cpa | NUMERIC | DMA - CPA | The Cost per Verified Conversion | DMA |
| dma.day | DATE | DMA - Day | The day in the advertiser's time zone | DMA |
| dma.existingsitevisitors | NUMERIC | DMA - Existing Site Visitors | MNTN Driven Existing Site Visitors | DMA |
| dma.existingusersreached | NUMERIC | DMA - Existing Users Reached | MNTN Driven Existing Users Reached | DMA |
| dma.frequency | NUMERIC | DMA - Frequency | The average number of ads served per User | DMA |
| dma.id | TEXT | DMA - ID | The DMA ID | DMA |
| dma.impressionconversionrate | PERCENT | DMA - Impression Conversion Rate | The Percentage of Impressions that resulted in a Conversion | DMA |
| dma.impressions | NUMERIC | DMA - Impressions | The number of ad impressions served | DMA |
| dma.impressionvisitrate | PERCENT | DMA - Impression Visit Rate | The Percentage of Impressions that resulted in a Verified Visit | DMA |
| dma.ipm | NUMERIC | DMA - IPM | Installs per Mille | DMA |
| dma.lasttouchconversions | NUMERIC | DMA - Last Touch Conversions | The number of last touch conversions that followed a verified visit | DMA |
| dma.lasttouchordervalue | NUMERIC | DMA - Last Touch Order Value | The total last touch order value that followed a verified visit | DMA |
| dma.lasttouchvisits | NUMERIC | DMA - Last Touch Visits | The number of last touch verified visits | DMA |
| dma.multitouchimpressions | NUMERIC | DMA - Multi-Touch Impressions | The number of Multi-Touch ad impressions served | DMA |
| dma.multitouchspend | NUMERIC | DMA - Multi-Touch Spend | The amount spent on Multi-Touch campaigns | DMA |
| dma.name | TEXT | DMA - Name | The name of the DMA | DMA |
| dma.newsitevisitors | NUMERIC | DMA - New Site Visitors | MNTN Driven New Site Visitors | DMA |
| dma.newusersreached | NUMERIC | DMA - New Users Reached | MNTN Driven New Users Reached | DMA |
| dma.offlineprimaryconversions | NUMERIC | DMA - Offline Primary Conversions | The number of primary offline conversions that followed a MNTN impression | DMA |
| dma.offlineprimaryordervalue | NUMERIC | DMA - Offline Primary Order Value | The total primary offline order value that followed a MNTN impression | DMA |
| dma.ordervalue | NUMERIC | DMA - Order Value | The revenue delivered by MNTN | DMA |
| dma.returnonadspend | NUMERIC | DMA - Return On Ad Spend | The Return on Ad Spend | DMA |
| dma.returnoninvestment | NUMERIC | DMA - Return On Investment | The Return on Investment | DMA |
| dma.roas | NUMERIC | DMA - ROAS | The Verified Return on Ad Spend | DMA |
| dma.roi | NUMERIC | DMA - ROI | The Return on Investment | DMA |
| dma.sitevisitors | NUMERIC | DMA - Site Visitors | MNTN Driven Site Visitors | DMA |
| dma.spend | NUMERIC | DMA - Spend | The amount spent in total | DMA |
| dma.tvcommercialsaired | NUMERIC | DMA - TV Commercials Aired | The number of TV Commercials aired | DMA |
| dma.tvspend | NUMERIC | DMA - TV Spend | The amount spent on TV Commercials aired | DMA |
| dma.uniquecode | TEXT | DMA - Unique Code | The DMA ID | DMA |
| dma.userconversionrate | NUMERIC | DMA - User Conversion Rate | The number of users that converted | DMA |
| dma.usersreached | NUMERIC | DMA - Users Reached | The number of people who received ad impressions | DMA |
| dma.uservisitrate | PERCENT | DMA - User Visit Rate | The Percentage of Users Reached that resulted in a Verified Visit | DMA |
| dma.viewableimpressionrate | PERCENT | DMA - Viewable Impression Rate | The Percentage of Impressions that met the iAB Viewability Standard | DMA |
| dma.viewableimpressions | NUMERIC | DMA - Viewable Impressions | The Number of Impressions that met the iAB Viewability Standard | DMA |
| dma.visitassists | NUMERIC | DMA - Visit Assists | The number of assisted verified visits | DMA |
| dma.visitconversionrate | PERCENT | DMA - Visit Conversion Rate | The Percentage of Visits that resulted in a Conversion | DMA |
| dma.visitrate | PERCENT | DMA - Visit Rate | The Percentage of Users Reached that results in a Verified Visit | DMA |
| dma.visits | NUMERIC | DMA - Visits | The number of verified visits | DMA |
| dmainfo.country | COUNTRY | DMA Info - Country | The country of the DMA | DMAInfo |
| dmainfo.id | TEXT | DMA Info - ID | The DMA Code | DMAInfo |
| dmainfo.name | TEXT | DMA Info - Name | The name of the DMA | DMAInfo |
| impressions | NUMERIC | Impressions | The number of ad impressions served | CampaignGroup |
| month | TEXT | Month | Number of the month | |
| source | TEXT | Source | The name of the Windsor connector returning the row | |
| spend | NUMERIC | Spend | The amount spent in total | CampaignGroup |
| today | DATE | Today | Today's date | |
| totalcost | NUMERIC | Total Cost | The amount spent in total | CampaignGroup |
| week | TEXT | Week | Week (Sun-Sat). | |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
| year | TEXT | Year | Year | |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |