Facebook Page Insights Field Reference
Sample
Here is a sample URL for the Facebook Page Insights Connector which fetches Facebook Page Insights on page, post and media level
https://connectors.windsor.ai/facebook_organic?api_key=[your API key]&date_preset=last_7d&fields=date,page_impressions_unique,page_engaged_users
Decrypting Facebook URLs
To decrypt Facebook URLs in the PDFBID Format you can use our decryption endpoint. A sample of a encrypted Facebook URL
https://www.facebook.com/windsordotai/posts/pfbid0v5xdDjqdyEzDoHDe1mDPDGDaGtEqvqZD2HZy8TUmnu28YK1PegkSukK7511nbY4Dl
When queried from our Facebook Page Insights connector the unencrypted URL (permalink_url) is
https://www.facebook.com/139414173261485/posts/1088529888349904
To decrypt URLs you can use our connector with the pfbid_urls parameter. As example you can use this URL
https://connectors.windsor.ai/facebook_organic?select_accounts=139414173261485&fields=permalink_url&api_key=17e2e7da189600f21e2c5ccf2f0058080a60&pfbid_urls=https://www.facebook.com/windsordotai/posts/pfbid0v5xdDjqdyEzDoHDe1mDPDGDaGtEqvqZD2HZy8TUmnu28YK1PegkSukK7511nbY4Dl
Which will return the correct Permalink URL
To create a lookup table in Google Sheets you can create a Google Sheets file with the following URL:
=IMPORTDATA("https://connectors.windsor.ai/facebook_organic?select_accounts=139414173261485&_renderer=googlesheets&fields=page_id,pfbid_url,permalink_url&api_key=17e2e7da189600f21e2c5ccf2f0058080a60&pfbid_urls=https://www.facebook.com/windsordotai/posts/pfbid0v5xdDjqdyEzDoHDe1mDPDGDaGtEqvqZD2HZy8TUmnu28YK1PegkSukK7511nbY4Dl")
Which will create you a lookup table with both the PFBID and the permalink_url:
Facebook Link Decryption Sample
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| account_id | TEXT | Account ID | The Page ID of the Facebook Page |
| account_name | TEXT | Account Name | The Page Name of the Facebook Page |
| clicks | NUMERIC | Post Clicks (duplicate) | The number of times people clicked on anywhere in your posts without generating a story. |
| date | DATE | Date | The dimension that determines how date-based data in a chart is handled (the time dimension). |
| is_eligible_for_promotion | BOOLEAN | Is Eligible For Promotion | Whether the post is eligible for promotion. |
| is_expired | BOOLEAN | Is Expired | Whether the post has expiration time that has passed. |
| is_inline_created | BOOLEAN | Is Inline Created | Returns True if the post was created inline when creating ads. |
| is_popular | BOOLEAN | Is Popular | Whether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold. |
| is_published | BOOLEAN | Is Published | Indicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true) |
| media_type | TEXT | Media Type | [deprecated] A string indicating the object type of this post. |
| page_call_phone_clicks_by_age_gender_logged_in_unique | OBJECT | Page Call Phone Clicks By Age Gender Logged In Unique | Number of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group. |
| page_call_phone_clicks_by_site_logged_in_unique | OBJECT | Page Call Phone Clicks By Site Logged In Unique | The number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used. |
| page_call_phone_clicks_logged_in_by_city_unique | OBJECT | Page Call Phone Clicks Logged In By City Unique | Number of people who logged in to Facebook and clicked the Call Now button, broken down by city. |
| page_call_phone_clicks_logged_in_by_country_unique | OBJECT | Page Call Phone Clicks Logged In By Country Unique | Number of people who logged in to Facebook and clicked the Call Now button, broken down by countries. |
| page_call_phone_clicks_logged_in_unique | OBJECT | Page Call Phone Clicks Logged In Unique | Number of people who logged in to Facebook and clicked the Call Now button. |
| page_consumptions | NUMERIC | Page Consumptions | The number of times people clicked on any of your content. |
| page_consumptions_by_consumption_type | OBJECT | Page Consumptions By Consumption Type | The number of people who clicked on any of your content. |
| page_consumptions_by_consumption_type_unique | OBJECT | Page Consumptions By Consumtion Type Unique | The number of people who clicked on any of your content, by type. |
| page_consumptions_unique | NUMERIC | Page Consumptions Unique | The number of people who clicked on any of your content. |
| page_cta_clicks_by_age_gender_logged_in_unique | OBJECT | Page CTA Clicks By Age Gender Logged In Unique | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (default attribution window). |
| page_cta_clicks_by_age_gender_logged_in_unique_comment | OBJECT | Page CTA Clicks By Age Gender Logged In Unique (number of comments). | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of comments). |
| page_cta_clicks_by_age_gender_logged_in_unique_like | OBJECT | Page CTA Clicks By Age Gender Logged In Unique (number of likes). | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of likes). |
| page_cta_clicks_by_age_gender_logged_in_unique_share | OBJECT | Page CTA Clicks By Age Gender Logged In Unique (times stories have been shared). | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (times stories have been shared). |
| page_cta_clicks_by_site_logged_in_unique | OBJECT | Page CTA Clicks By Site Logged In Unique | Number of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other. |
| page_cta_clicks_logged_in_by_city_unique | OBJECT | Page CTA Clicks Logged In By City Unique | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by city. |
| page_cta_clicks_logged_in_by_country_unique | OBJECT | Page CTA Clicks Logged In By Country Unique | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by country. |
| page_cta_clicks_logged_in_total | NUMERIC | Page CTA Clicks Logged In Total | Total number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window). |
| page_cta_clicks_logged_in_total_comment | NUMERIC | Page CTA Clicks Logged In Total (number of comments). | Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments). |
| page_cta_clicks_logged_in_total_like | NUMERIC | Page CTA Clicks Logged In Total (number of likes). | Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes). |
| page_cta_clicks_logged_in_total_share | NUMERIC | Page CTA Clicks Logged In Total (times stories have been shared). | Total number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared). |
| page_cta_clicks_logged_in_unique | NUMERIC | Page CTA Clicks Logged In Unique | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window). |
| page_cta_clicks_logged_in_unique_comment | NUMERIC | Page CTA Clicks Logged In Unique (number of comments). | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments). |
| page_cta_clicks_logged_in_unique_like | NUMERIC | Page CTA Clicks Logged In Unique (number of likes). | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes). |
| page_cta_clicks_logged_in_unique_share | NUMERIC | Page CTA Clicks Logged In Unique (times stories have been shared). | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared). |
| page_engaged_users | NUMERIC | Page Engaged Users | The number of people who engaged with your Page. Engagement includes any click. |
| page_fan_adds | NUMERIC | New likes | The number of new people who have liked your Page |
| page_fan_adds_by_paid_non_paid_unique | OBJECT | Page Fans Adds By Paid Non Paid Unique | The number of new people who have liked your Page broken down by paid and non-paid. |
| page_fan_adds_unique | NUMERIC | New likes (unique users) | The number of new people who have liked your Page (Unique users) |
| page_fan_removes | NUMERIC | New unlikes | The number of new people who have unliked your Page |
| page_fan_removes_unique | NUMERIC | Unlikes (unique users) | The number of Unlikes of your Page (Unique users) |
| page_fans | NUMERIC | Page Fans total page likes | The total number of people who have liked your Page |
| page_fans_age | TEXT | Page Fans Age | The number of people who have liked your Page, broken down by age (should be used with 'page_fans_likes' and 'date' fields together) |
| page_fans_city | TEXT | Page Fans City | The number of people who have liked your Page, broken down by city (should be used with 'page_fans_likes' and 'date' fields together) |
| page_fans_country | TEXT | Page Fans Country | The number of people who have liked your Page, broken down by country (should be used with 'page_fans_likes' and 'date' fields together) |
| page_fans_daily | NUMERIC | Page Fans total page likes (daily) | The total number of people who have liked your Page (daily) |
| page_fans_gender | TEXT | Page Fans Gender | The number of people who have liked your Page, broken down by gender (should be used with 'page_fans_likes' and 'date' fields together) |
| page_fans_gender_age | TEXT | Page Fans Gender and Age | The number of people who have liked your Page, broken down by gender and age (should be used with 'page_fans_likes' and 'date' fields together) |
| page_fans_likes | NUMERIC | Page Fans Likes (for dimensions) | The number of people who have liked your Page broken down by dimensions (page_fans_gender_age, page_fans_locale, page_fans_city, page_fans_country, page_fans_gender, page_fans_age fields) |
| page_fans_locale | TEXT | Page Fans Locale | The number of people who have liked your Page, broken down by locale (should be used with page_fans_likes and date fields together). |
| page_fans_online | OBJECT | Page Fans Online | The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT. |
| page_fans_online_per_day | NUMERIC | Page Fans Online Per Day | The number of your fans who saw any posts on Facebook on a given day. |
| page_follows | NUMERIC | Lifetime Total Follows | Lifetime - The total number of people who have followed your Page. (Unique Users) |
| page_follows_daily | NUMERIC | Lifetime Total Follows daily | Lifetime - The total number of people who have followed your Page daily. (Unique Users) |
| page_get_directions_clicks_by_age_gender_logged_in_unique | OBJECT | Page Get Directions Clicks By Age Gender Logged In Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group. |
| page_get_directions_clicks_by_site_logged_in_unique | OBJECT | Page Get Directions Clicks By Site Logged In Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other. |
| page_get_directions_clicks_logged_in_by_city_unique | OBJECT | Page Get Directions Clicks Logged In By City Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by city. |
| page_get_directions_clicks_logged_in_by_country_unique | OBJECT | Page Get Directions Clicks Logged In By Country Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by country. |
| page_get_directions_clicks_logged_in_unique | NUMERIC | Page Get Directions Clicks Logged In Unique | Number of people who logged in to Facebook and clicked the Get Directions button. |
| page_id | TEXT | Page Id | Page id |
| page_impressions | NUMERIC | Page Impressions | The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page. |
| page_impressions_unique | NUMERIC | Page Impressions Unique | The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more. |
| page_name | TEXT | Page Name | The name of the Page |
| page_negative_feedback | NUMERIC | Page Negative Feedback | The number of times people took a negative action (e.g., un-liked or hid a post). |
| page_negative_feedback_by_type | OBJECT | Page Negative Fedback By Type | The number of times people took a negative action broken down by type (default attribution window). |
| page_negative_feedback_by_type_comment | OBJECT | Page Negative Fedback By Type (number of comments). | The number of times people took a negative action broken down by type (number of comments). |
| page_negative_feedback_by_type_hide_clicks | NUMERIC | Page Negative Feedback By Type Hide Clicks | Number of negative actions, disaggregated by type (hide_clicks) (default attribution window). |
| page_negative_feedback_by_type_hide_clicks_comment | NUMERIC | Page Negative Feedback By Type Hide Clicks (number of comments). | Number of negative actions, disaggregated by type (hide_clicks) (number of comments). |
| page_negative_feedback_by_type_hide_clicks_like | NUMERIC | Page Negative Feedback By Type Hide Clicks (number of likes). | Number of negative actions, disaggregated by type (hide_clicks) (number of likes). |
| page_negative_feedback_by_type_hide_clicks_share | NUMERIC | Page Negative Feedback By Type Hide Clicks (times stories have been shared). | Number of negative actions, disaggregated by type (hide_clicks) (times stories have been shared). |
| page_negative_feedback_by_type_like | OBJECT | Page Negative Fedback By Type (number of likes). | The number of times people took a negative action broken down by type (number of likes). |
| page_negative_feedback_by_type_share | OBJECT | Page Negative Fedback By Type (times stories have been shared). | The number of times people took a negative action broken down by type (times stories have been shared). |
| page_negative_feedback_by_type_unique | OBJECT | Page Negative Fedback By Type Unique | The number of people who took a negative action broken down by type (default attribution window). |
| page_negative_feedback_by_type_unique_comment | OBJECT | Page Negative Fedback By Type Unique (number of comments). | The number of people who took a negative action broken down by type (number of comments). |
| page_negative_feedback_by_type_unique_like | OBJECT | Page Negative Fedback By Type Unique (number of likes). | The number of people who took a negative action broken down by type (number of likes). |
| page_negative_feedback_by_type_unique_share | OBJECT | Page Negative Fedback By Type Unique (times stories have been shared). | The number of people who took a negative action broken down by type (times stories have been shared). |
| page_negative_feedback_unique | NUMERIC | Page Negative Feedback Unique | The number of people who took a negative action (e.g., un-liked or hid a post). |
| page_places_checkin_mobile | NUMERIC | Page Places Checkin Mobile | The number of times people checked into a place using mobile phones. |
| page_places_checkin_mobile_unique | NUMERIC | Page Places Checkin Mobile Unique | The number of people who checked into a place using mobile phones. |
| page_places_checkin_total | NUMERIC | Page Places Checkin Total | The number of times people checked into a place. |
| page_places_checkin_total_unique | NUMERIC | Page Places Checkin Total Unique | The number of people who checked into a place. |
| page_places_checkins_by_age_gender | NUMERIC | Page Places Checkin By Age Gender | gender and age of people who checked in at your Place. |
| page_places_checkins_by_country | NUMERIC | Page Places Checkins By Country | top countries of people who checked into your Place. |
| page_places_checkins_by_locale | NUMERIC | Page Places Checkin By Locale | top locales of people who checked into your Place. |
| page_positive_feedback_by_type | OBJECT | Page Positive Feedback By Type | The number of times people took a positive action broken down by type. |
| page_positive_feedback_by_type_unique | OBJECT | Page Positive Feedback By Type Unique | The number of people who took a positive action broken down by type. |
| page_post_engagements | NUMERIC | Page Post Engagements | The number of times people have engaged with your posts through reactions, comments, shares and more. |
| page_total_actions | NUMERIC | Page Total Actions | The number of clicks on your Page's contact info and call-to-action button. |
| page_video_view_time | NUMERIC | Page Video View Time | The total time (in milliseconds) spent by users watching videos on your Page. |
| page_video_views | NUMERIC | Page Video Views | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded. |
| page_video_views_autoplayed | NUMERIC | Page Video Views Autoplayed | The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| page_video_views_by_paid_non_paid_paid | OBJECT | Paid Page Video Views By Paid Non Paid | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| page_video_views_by_paid_non_paid_paid_comment | OBJECT | Paid Page Video Views By Paid Non Paid (number of comments). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| page_video_views_by_paid_non_paid_paid_like | OBJECT | Paid Page Video Views By Paid Non Paid (number of likes). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| page_video_views_by_paid_non_paid_paid_share | OBJECT | Paid Page Video Views By Paid Non Paid (times stories have been shared). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| page_video_views_by_paid_non_paid_total | OBJECT | Total Page Video Views By Paid Non Paid | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| page_video_views_by_paid_non_paid_total_comment | OBJECT | Total Page Video Views By Paid Non Paid (number of comments). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| page_video_views_by_paid_non_paid_total_like | OBJECT | Total Page Video Views By Paid Non Paid (number of likes). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| page_video_views_by_paid_non_paid_total_share | OBJECT | Total Page Video Views By Paid Non Paid (times stories have been shared). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| page_video_views_by_paid_non_paid_unpaid | OBJECT | Unpaid Page Video Views By Paid Non Paid | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| page_video_views_by_paid_non_paid_unpaid_comment | OBJECT | Unpaid Page Video Views By Paid Non Paid (number of comments). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| page_video_views_by_paid_non_paid_unpaid_like | OBJECT | Unpaid Page Video Views By Paid Non Paid (number of likes). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| page_video_views_by_paid_non_paid_unpaid_share | OBJECT | Unpaid Page Video Views By Paid Non Paid (times stories have been shared). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| page_video_views_click_to_play | NUMERIC | Page Video Views Click To Play | The number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| page_video_views_organic | NUMERIC | Page Video Views Organic | Your Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account. |
| page_video_views_paid | NUMERIC | Page Video Views Paid | The number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted. |
| page_video_views_unique | NUMERIC | Page Video Views Unique | The number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| page_website_clicks_by_age_gender_logged_in_unique | OBJECT | Page Website Clicks By Age Gender Logged In Unique | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group. |
| page_website_clicks_by_site_logged_in_unique | OBJECT | Page Website Clicks By Site Logged In Unique | Number of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other. |
| page_website_clicks_logged_in_by_city_unique | OBJECT | Page Website Clicks Logged In By City Unique | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by city. |
| page_website_clicks_logged_in_by_country_unique | OBJECT | Page Website Clicks Logged In By Country Unique | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by country. |
| page_website_clicks_logged_in_unique | NUMERIC | Page Website Clicks Logged In Unique | Number of people who logged in to Facebook and clicked the goto website CTA button. |
| permalink_url | TEXT | Permalink Url | The permanent static URL to the post on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553 |
| post_activity_by_action_type | NUMERIC | Post Activity | The number of action types at post level (likes, comments, shares) (default attribution window). |
| post_activity_by_action_type_comment | NUMERIC | Post Activity (number of comments). | The number of action types at post level (likes, comments, shares) (number of comments). |
| post_activity_by_action_type_like | NUMERIC | Post Activity (number of likes). | The number of action types at post level (likes, comments, shares) (number of likes). |
| post_activity_by_action_type_share | NUMERIC | Post Activity (times stories have been shared). | The number of action types at post level (likes, comments, shares) (times stories have been shared). |
| post_clicks | NUMERIC | Post Clicks | The number of times people clicked on anywhere in your posts without generating a story. |
| post_clicks_by_type_link_clicks | NUMERIC | Post Clicks By Type Link Clicks | The number of clicks on any places in your publications without creating news (link clicks) (default attribution window). |
| post_clicks_by_type_link_clicks_comment | NUMERIC | Post Clicks By Type Link Clicks (number of comments). | The number of clicks on any places in your publications without creating news (link clicks) (number of comments). |
| post_clicks_by_type_link_clicks_like | NUMERIC | Post Clicks By Type Link Clicks (number of likes). | The number of clicks on any places in your publications without creating news (link clicks) (number of likes). |
| post_clicks_by_type_link_clicks_share | NUMERIC | Post Clicks By Type Link Clicks (times stories have been shared). | The number of clicks on any places in your publications without creating news (link clicks) (times stories have been shared). |
| post_clicks_by_type_other_clicks | NUMERIC | Post Clicks By Type Other clicks | The number of clicks on any places in your publications without creating news (other clicks) (default attribution window). |
| post_clicks_by_type_other_clicks_comment | NUMERIC | Post Clicks By Type Other clicks (number of comments). | The number of clicks on any places in your publications without creating news (other clicks) (number of comments). |
| post_clicks_by_type_other_clicks_like | NUMERIC | Post Clicks By Type Other clicks (number of likes). | The number of clicks on any places in your publications without creating news (other clicks) (number of likes). |
| post_clicks_by_type_other_clicks_share | NUMERIC | Post Clicks By Type Other clicks (times stories have been shared). | The number of clicks on any places in your publications without creating news (other clicks) (times stories have been shared). |
| post_clicks_by_type_photo_view | NUMERIC | Post Clicks By Type Photo View | The number of clicks on any places in your publications without creating news (photo clicks) (default attribution window). |
| post_clicks_by_type_photo_view_comment | NUMERIC | Post Clicks By Type Photo View (number of comments). | The number of clicks on any places in your publications without creating news (photo clicks) (number of comments). |
| post_clicks_by_type_photo_view_like | NUMERIC | Post Clicks By Type Photo View (number of likes). | The number of clicks on any places in your publications without creating news (photo clicks) (number of likes). |
| post_clicks_by_type_photo_view_share | NUMERIC | Post Clicks By Type Photo View (times stories have been shared). | The number of clicks on any places in your publications without creating news (photo clicks) (times stories have been shared). |
| post_clicks_by_type_video_play | NUMERIC | Post Clicks By Type Video Play | The number of clicks on any places in your publications without creating news (video plays) (default attribution window). |
| post_clicks_by_type_video_play_comment | NUMERIC | Post Clicks By Type Video Play (number of comments). | The number of clicks on any places in your publications without creating news (video plays) (number of comments). |
| post_clicks_by_type_video_play_like | NUMERIC | Post Clicks By Type Video Play (number of likes). | The number of clicks on any places in your publications without creating news (video plays) (number of likes). |
| post_clicks_by_type_video_play_share | NUMERIC | Post Clicks By Type Video Play (times stories have been shared). | The number of clicks on any places in your publications without creating news (video plays) (times stories have been shared). |
| post_created_time | TIMESTAMP | Post Created Time | Post created time |
| post_description | TEXT | Post Description | The description of the link (appears beneath the link caption). If not specified, this field is automatically populated by information scraped from the link, typically the title of the page. |
| post_id | TEXT | Post Id | Post id |
| post_impressions | NUMERIC | Post Impressions | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. |
| post_impressions_organic | NUMERIC | Post impressions Organic | The number of times your Page posts are displayed on the user's screen as a result of unpaid distribution. |
| post_impressions_organic_unique | NUMERIC | Post impressions Organic Unique | The number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic). |
| post_impressions_paid | NUMERIC | Post Impressions Paid | The number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising. |
| post_impressions_paid_unique | NUMERIC | Post Impressions Paid Unique | The number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising. |
| post_impressions_unique | NUMERIC | Post Impressions Unique | The number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc. |
| post_message | TEXT | Post Message | Post message |
| post_message_oneline | TEXT | Post Message Oneline | Post message in one line |
| post_negative_feedback_by_type_hide_all_clicks | NUMERIC | Post Negative Feedback By Type Hide All Clicks | Number of negative actions taken on your post (hide all clicks) (default attribution window). |
| post_negative_feedback_by_type_hide_all_clicks_comment | NUMERIC | Post Negative Feedback By Type Hide All Clicks (number of comments). | Number of negative actions taken on your post (hide all clicks) (number of comments). |
| post_negative_feedback_by_type_hide_all_clicks_like | NUMERIC | Post Negative Feedback By Type Hide All Clicks (number of likes). | Number of negative actions taken on your post (hide all clicks) (number of likes). |
| post_negative_feedback_by_type_hide_all_clicks_share | NUMERIC | Post Negative Feedback By Type Hide All Clicks (times stories have been shared). | Number of negative actions taken on your post (hide all clicks) (times stories have been shared). |
| post_negative_feedback_by_type_hide_clicks | NUMERIC | Post Negative Feedback By Type Hide Clicks | Number of negative actions taken on your post (hide all clicks) (default attribution window). |
| post_negative_feedback_by_type_hide_clicks_comment | NUMERIC | Post Negative Feedback By Type Hide Clicks (number of comments). | Number of negative actions taken on your post (hide all clicks) (number of comments). |
| post_negative_feedback_by_type_hide_clicks_like | NUMERIC | Post Negative Feedback By Type Hide Clicks (number of likes). | Number of negative actions taken on your post (hide all clicks) (number of likes). |
| post_negative_feedback_by_type_hide_clicks_share | NUMERIC | Post Negative Feedback By Type Hide Clicks (times stories have been shared). | Number of negative actions taken on your post (hide all clicks) (times stories have been shared). |
| post_negative_feedback_by_type_unique_hide_all_clicks | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks | The number of people who performed a negative action in your post (hide all clicks) (default attribution window). |
| post_negative_feedback_by_type_unique_hide_all_clicks_comment | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks (number of comments). | The number of people who performed a negative action in your post (hide all clicks) (number of comments). |
| post_negative_feedback_by_type_unique_hide_all_clicks_like | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks (number of likes). | The number of people who performed a negative action in your post (hide all clicks) (number of likes). |
| post_negative_feedback_by_type_unique_hide_all_clicks_share | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks (times stories have been shared). | The number of people who performed a negative action in your post (hide all clicks) (times stories have been shared). |
| post_picture | IMAGE_URL | Post Picture | The picture scraped from any link included with the post. |
| post_reactions_anger_total | NUMERIC | Post Reactions Anger Total | Total "anger" reactions of a post. |
| post_reactions_by_type_total | NUMERIC | Post Reactions By Like Total | Total post reactions by type. |
| post_reactions_haha_total | NUMERIC | Post Reactions Haha Total | Total "haha" reactions of a post. |
| post_reactions_like_total | NUMERIC | Post Reactions Like Total | Total "like" reactions of a post. |
| post_reactions_love_total | NUMERIC | Post Reactions Love Total | Total "love" reactions of a post. |
| post_reactions_sorry_total | NUMERIC | Post Reactions Sorry Total | Total "sad" reactions of a post. |
| post_reactions_wow_total | NUMERIC | Post Reactions Wow Total | Total "wow" reactions of a post. |
| post_title | TEXT | Post title | The title of the post. |
| post_video_avg_time_watched | NUMERIC | Post Video Avg Time watched | Average time (in milliseconds) people spent watching your videos. The metric is only available for videos created after August 25, 2016. Returns 0 for video shares. |
| post_video_complete_views_organic | NUMERIC | Post Video Complete Views Organic | Your videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts. |
| post_video_complete_views_organic_unique | NUMERIC | Post Video Complete Views Organic Unique | The number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts. |
| post_video_views | NUMERIC | Post Video Views | The number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded. |
| post_video_views_autoplayed | NUMERIC | Post Video Views Autoplayed | The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| post_video_views_clicked_to_play | NUMERIC | Post Video Views Clicked To Play | The number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| post_video_views_organic | NUMERIC | Post Vide Views Organic | The number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. |
| post_video_views_organic_unique | NUMERIC | Post Video Views Organic Unique | The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded. |
| post_video_views_paid | NUMERIC | Post Video Views Paid | The number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded. |
| post_video_views_paid_unique | NUMERIC | Post Video Views Paid Unique | The number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded. |
| post_video_views_unique | NUMERIC | Post Video Views Unique | The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded. |
| targeting | TEXT | Targeting | Object that limited the audience for this content. Anyone not in these demographics will not be able to view this content. This will not override any Page-level demographic restrictions that may be in place. |
| type | TEXT | Type | A string indicating the object type of this post. |
| url | TEXT | URL | URL of the attachment. |