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Send your Facebook Page Insights (Meta) data to
Facebook Page Insights (Meta) Connector Reference
203 metrics115 dimensions
Here is a sample URL for the Facebook Page Insights Connector which fetches Facebook Page Insights on page, post and media level
https://connectors.windsor.ai/facebook_organic?api_key=[your API key]&date_preset=last_7d&fields=date,page_impressions_unique,page_engaged_users
The Facebook Page Insights (Meta) connector exposes 318 fields (203 metrics, 115 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.
Available actions
Create Photo Post Publish a single image post to a connected Facebook Page. Provide a publicly accessible image URL and an optional caption. For a text/link-only post use create_post instead.
Publish a single image post to a connected Facebook Page. Provide a publicly accessible image URL and an optional caption. For a text/link-only post use create_post instead.
Parameters
image_urlstringRequiredcaptionstring
Create Post Publish a post to a connected Facebook Page's feed. Provide a message (post text), a link (shared URL), or both - at least one is required. For an image post use create_photo_post instead.
Publish a post to a connected Facebook Page's feed. Provide a message (post text), a link (shared URL), or both - at least one is required. For an image post use create_photo_post instead.
Parameters
messagestringlinkstring
Facebook Page Insights (Meta) Fields
Facebook Page Insights (Meta) Comments fields
The Comments report of the Facebook Page Insights (Meta) connector includes 11 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| comment_attachment_description | TEXT | Comment Link Attachment Description | The description of the attachment included in the Facebook comment. |
| comment_attachment_title | TEXT | Comment Attachment Title | Title of the attachment included in the Facebook comment. |
| comment_attachment_type | TEXT | Comment Attachment Type | Type of the attachment included in the Facebook comment. Possible types include: album, animated_image_autoplay, checkin, cover_photo, event, link, multiple, music, note, offer, photo, profile_media, status, video, video_autoplay, etc. |
| comment_attachment_url | TEXT | Comment Attachment URL | URL of the attachment included in the Facebook comment. |
| comment_id | TEXT | Comment ID | Unique ID linked to a Facebook comment. |
| BOOLEAN | Comment Is Hidden | Whether the comment is hidden from the Page's public timeline. True if hidden, False if visible. | |
| comment_like_count | NUMERIC | Comment Like Count | The number of like reactions on the comment. |
| comment_parent_id | TEXT | Comment Parent ID | For comment replies, this the comment that this is a reply to. |
| comment_reply_count | NUMERIC | Comment Reply Count | The total number of all replies to a comment. |
| comment_text | TEXT | Comment Text | The text of the Facebook comment. Tags are excluded. |
| comment_timestamp | Comment Timestamp | The time the Facebook comment was created. |
Facebook Page Insights (Meta) Deprecated fields
The Deprecated report of the Facebook Page Insights (Meta) connector includes 66 fields.
Facebook Page Insights (Meta) Deprecated fields (page_call_phone_clicks_by_age_gender_logged_in_unique to page_negative_feedback_by_type_hide_clicks)
| ID | Type | Name | Description |
|---|---|---|---|
| page_call_phone_clicks_by_age_gender_logged_in_unique | TEXT | (Deprecated) Page Call Phone Clicks By Age Gender Logged In Unique | Number of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group. |
| page_call_phone_clicks_by_site_logged_in_unique | TEXT | (Deprecated) Page Call Phone Clicks By Site Logged In Unique | The number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used. |
| page_call_phone_clicks_logged_in_by_city_unique | TEXT | (Deprecated) Page Call Phone Clicks Logged In By City Unique | Number of people who logged in to Facebook and clicked the Call Now button, broken down by city. |
| page_call_phone_clicks_logged_in_by_country_unique | TEXT | (Deprecated) Page Call Phone Clicks Logged In By Country Unique | Number of people who logged in to Facebook and clicked the Call Now button, broken down by countries. |
| page_call_phone_clicks_logged_in_unique | TEXT | (Deprecated) Page Call Phone Clicks Logged In Unique | Number of people who logged in to Facebook and clicked the Call Now button. |
| page_consumptions | NUMERIC | (Deprecated) Page Consumptions | The number of times people clicked on any of your content. |
| page_consumptions_by_consumption_type | OBJECT | (Deprecated) Page Consumptions By Consumption Type | The number of times people clicked on any of your content, by type. Types include link_click, other_click, photo_view, and video_view. |
| page_consumptions_by_consumption_type_link_clicks | NUMERIC | (Deprecated) Page Consumptions By Link Click Type | The number of times people clicked on any of your content, by link_click type. |
| page_consumptions_by_consumption_type_other_clicks | NUMERIC | (Deprecated) Page Consumptions By Other Click Type | The number of times people clicked on any of your content, by other_click type. |
| page_consumptions_by_consumption_type_photo_view | NUMERIC | (Deprecated) Page Consumptions By Photo View Type | The number of times people clicked on any of your content, by photo_view type. |
| page_consumptions_by_consumption_type_unique | OBJECT | (Deprecated) Page Consumptions By Consumption Type Unique | The number of people who clicked on any of your content, by type. Types include link_click, other_click, photo_view, and video_view. |
| page_consumptions_by_consumption_type_unique_link_clicks | NUMERIC | (Deprecated) Page Consumptions By Link Click Type Unique | The number of people who clicked on any of your content, by link_click type. |
| page_consumptions_by_consumption_type_unique_other_clicks | NUMERIC | (Deprecated) Page Consumptions By Other Click Type Unique | The number of people who clicked on any of your content, by other_click type. |
| page_consumptions_by_consumption_type_unique_photo_view | NUMERIC | (Deprecated) Page Consumptions By Photo View Type Unique | The number of people who clicked on any of your content, by photo_view type. |
| page_consumptions_by_consumption_type_unique_video_view | NUMERIC | (Deprecated) Page Consumptions By Video View Type Unique | The number of people who clicked on any of your content, by video_view type. |
| page_consumptions_by_consumption_type_video_view | NUMERIC | (Deprecated) Page Consumptions By Video View Type | The number of times people clicked on any of your content, by video_view type. |
| page_consumptions_unique | NUMERIC | (Deprecated) Page Consumptions Unique | The number of people who clicked on any of your content. |
| page_cta_clicks_by_age_gender_logged_in_unique | TEXT | (Deprecated) Page CTA Clicks By Age Gender Logged In Unique | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group. |
| page_cta_clicks_by_site_logged_in_unique | TEXT | (Deprecated) Page CTA Clicks By Site Logged In Unique | Number of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other. |
| page_cta_clicks_logged_in_by_city_unique | TEXT | (Deprecated) Page CTA Clicks Logged In By City Unique | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by city. |
| page_cta_clicks_logged_in_by_country_unique | TEXT | (Deprecated) Page CTA Clicks Logged In By Country Unique | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by country. |
| page_cta_clicks_logged_in_total | NUMERIC | (Deprecated) Page CTA Clicks Logged In Total | Total number of clicks on the Page CTA button by people who are logged in to Facebook. |
| page_cta_clicks_logged_in_unique | NUMERIC | (Deprecated) Page CTA Clicks Logged In Unique | Unique number of clicks on the Page CTA button by people who are logged in to Facebook. |
| page_engaged_users | NUMERIC | (Deprecated) Page Engaged Users | The number of people who engaged with your Page. Engagement includes any click. |
| page_fans_age | TEXT | (Deprecated) Page Fans Age | The number of people who have liked your Page, broken down by age (should be used with 'page_fans_likes' and 'date' fields together) |
| page_fans_gender | TEXT | (Deprecated) Page Fans Gender | The number of people who have liked your Page, broken down by gender (should be used with 'page_fans_likes' and 'date' fields together) |
| page_fans_gender_age | TEXT | (Deprecated) Page Fans Gender and Age | The number of people who have liked your Page, broken down by gender and age (should be used with 'page_fans_likes' and 'date' fields together) |
| page_fans_online | TEXT | (Deprecated) Page Fans Online | The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT. |
| page_fans_online_per_day | NUMERIC | (Deprecated) Page Fans Online Per Day | The number of your fans who saw any posts on Facebook on a given day. |
| page_get_directions_clicks_by_age_gender_logged_in_unique | TEXT | (Deprecated) Page Get Directions Clicks By Age Gender Logged In Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group. |
| page_get_directions_clicks_by_site_logged_in_unique | TEXT | (Deprecated) Page Get Directions Clicks By Site Logged In Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other. |
| page_get_directions_clicks_logged_in_by_city_unique | TEXT | (Deprecated) Page Get Directions Clicks Logged In By City Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by city. |
| page_get_directions_clicks_logged_in_by_country_unique | TEXT | (Deprecated) Page Get Directions Clicks Logged In By Country Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by country. |
| page_get_directions_clicks_logged_in_unique | NUMERIC | (Deprecated) Page Get Directions Clicks Logged In Unique | Number of people who logged in to Facebook and clicked the Get Directions button. |
| page_impressions_organic_unique_v2 | NUMERIC | (Deprecated) Page Impressions Organic Unique | This metric counts reach from the organic distribution of your Facebook Page and Page content. This metric is estimated. |
| page_impressions_organic_v2 | NUMERIC | (Deprecated) Page Impressions Organic | The number of times any post or story content from your Page or about your Page entered a person's screen through unpaid distribution. |
| page_negative_feedback | NUMERIC | (Deprecated) Page Negative Feedback | The number of times people took a negative action (e.g., un-liked or hid a post). |
| page_negative_feedback_by_type | OBJECT | (Deprecated) Page Negative Fedback By Type | The number of times people took a negative action broken down by type. |
| page_negative_feedback_by_type_hide_all_clicks | NUMERIC | (Deprecated) Page Negative Feedback By Hide All Clicks Type | Number of hide_all_clicks actions. |
| page_negative_feedback_by_type_hide_clicks | NUMERIC | (Deprecated) Page Negative Feedback By Hide Clicks Type | Number of hide_clicks actions. |
Facebook Page Insights (Meta) Deprecated fields (page_negative_feedback_by_type_report_spam_clicks to post_negative_feedback_by_type_unique_hide_all_clicks)
| ID | Type | Name | Description |
|---|---|---|---|
| page_negative_feedback_by_type_report_spam_clicks | NUMERIC | (Deprecated) Page Negative Feedback By Report Spam Clicks Type | Number of report_spam_clicks actions. |
| page_negative_feedback_by_type_unique | OBJECT | (Deprecated) Page Negative Fedback By Type Unique | The number of people who took a negative action broken down by type. |
| page_negative_feedback_by_type_unique_hide_all_clicks | NUMERIC | (Deprecated) Page Negative Feedback By Hide All Clicks Type Unique | The number of people who took hide_all_clicks actions. |
| page_negative_feedback_by_type_unique_hide_clicks | NUMERIC | (Deprecated) Page Negative Feedback By Hide Clicks Type Unique | The number of people who took hide_clicks actions. |
| page_negative_feedback_by_type_unique_report_spam_clicks | NUMERIC | (Deprecated) Page Negative Feedback By Report Spam Type Unique | The number of people who took report_spam_clicks actions. |
| page_negative_feedback_by_type_unique_unlike_page_clicks | NUMERIC | (Deprecated) Page Negative Feedback By Unlike Page Clicks Type Unique | The number of people who took unlike_page_clicks actions. |
| page_negative_feedback_by_type_unlike_page_clicks | NUMERIC | (Deprecated) Page Negative Feedback By Unlike Page Clicks Type | Number of unlike_page_clicks actions. |
| page_negative_feedback_unique | NUMERIC | (Deprecated) Page Negative Feedback Unique | The number of people who took a negative action (e.g., un-liked or hid a post). |
| page_places_checkin_mobile | NUMERIC | (Deprecated) Page Places Checkin Mobile | The number of times people checked into a place using mobile phones. |
| page_places_checkin_mobile_unique | NUMERIC | (Deprecated) Page Places Checkin Mobile Unique | The number of people who checked into a place using mobile phones. |
| page_places_checkin_total | NUMERIC | (Deprecated) Page Places Checkin Total | The number of times people checked into a place. |
| page_places_checkin_total_unique | NUMERIC | (Deprecated) Page Places Checkin Total Unique | The number of people who checked into a place. |
| page_places_checkins_by_age_gender | NUMERIC | (Deprecated) Page Places Checkin By Age Gender | gender and age of people who checked in at your Place. |
| page_places_checkins_by_country | NUMERIC | (Deprecated) Page Places Checkins By Country | top countries of people who checked into your Place. |
| page_places_checkins_by_locale | NUMERIC | (Deprecated) Page Places Checkin By Locale | top locales of people who checked into your Place. |
| page_positive_feedback_by_type | TEXT | (Deprecated) Page Positive Feedback By Type | The number of times people took a positive action broken down by type. |
| page_positive_feedback_by_type_unique | TEXT | (Deprecated) Page Positive Feedback By Type Unique | The number of people who took a positive action broken down by type. |
| page_website_clicks_by_age_gender_logged_in_unique | TEXT | (Deprecated) Page Website Clicks By Age Gender Logged In Unique | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group. |
| page_website_clicks_by_site_logged_in_unique | TEXT | (Deprecated) Page Website Clicks By Site Logged In Unique | Number of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other. |
| page_website_clicks_logged_in_by_city_unique | TEXT | (Deprecated) Page Website Clicks Logged In By City Unique | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by city. |
| page_website_clicks_logged_in_by_country_unique | TEXT | (Deprecated) Page Website Clicks Logged In By Country Unique | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by country. |
| page_website_clicks_logged_in_unique | NUMERIC | (Deprecated) Page Website Clicks Logged In Unique | Number of people who logged in to Facebook and clicked the goto website CTA button. |
| post_clicks_unique | NUMERIC | (Deprecated) Post Clicks Unique | The number of people who clicked anywhere in your post without generating a story. |
| post_negative_feedback_by_type_hide_all_clicks | NUMERIC | (Deprecated) Post Negative Feedback By Type Hide All Clicks | Number of negative actions taken on your post (hide all clicks). |
| post_negative_feedback_by_type_hide_clicks | NUMERIC | (Deprecated) Post Negative Feedback By Type Hide Clicks | Number of negative actions taken on your post (hide all clicks). |
| post_negative_feedback_by_type_unique_hide_all_clicks | NUMERIC | (Deprecated) Post Negative Feedback By Type Unique Hide All Clicks | The number of people who performed a negative action in your post (hide all clicks). |
Facebook Page Insights (Meta) Page fields
The Page report of the Facebook Page Insights (Meta) connector includes 46 fields.
Facebook Page Insights (Meta) Page fields (current_location to page_video_views_by_paid_non_paid_unpaid)
| ID | Type | Name | Description |
|---|---|---|---|
| current_location | TEXT | Current Location | The current location of the Page. |
| name_with_location_descriptor | TEXT | Name With Location Descriptor | The name of the Page with its location and/or global brand descriptor. Only visible to a Page admin. |
| page_actions_post_reactions_anger_total | NUMERIC | Page Actions Post Reactions Anger Total | Daily total post anger reactions of a page. |
| page_actions_post_reactions_haha_total | NUMERIC | Page Actions Post Reactions Haha Total | Daily total post haha reactions of a page. |
| page_actions_post_reactions_like_total | NUMERIC | Page Actions Post Reactions Like Total | Daily total post like reactions of a page. |
| page_actions_post_reactions_love_total | NUMERIC | Page Actions Post Reactions Love Total | Daily total post love reactions of a page. |
| page_actions_post_reactions_sorry_total | NUMERIC | Page Actions Post Reactions Sorry Total | Daily total post sad reactions of a page. |
| page_actions_post_reactions_total | NUMERIC | Page Reactions Total | Daily total post reactions of a page (like + love + wow + haha + sorry + anger). |
| page_actions_post_reactions_wow_total | NUMERIC | Page Actions Post Reactions Wow Total | Daily total post wow reactions of a page. |
| page_daily_follows | NUMERIC | Daily Follows | The number of people who have followed your Page daily. |
| page_daily_follows_unique | NUMERIC | Daily Follows Unique | The number of people who have followed your Page daily. (Unique Users) |
| page_daily_unfollows | NUMERIC | Daily Unfollows | The number of people who have unfollowed your Page daily. |
| page_daily_unfollows_unique | NUMERIC | Daily Unfollows Unique | The number of people who have unfollowed your Page daily. (Unique Users) |
| page_fan_adds | NUMERIC | (Deprecated) New likes | (Deprecated) The number of new people who have liked your Page |
| page_fan_adds_unique | NUMERIC | (Deprecated) New likes (unique users) | (Deprecated) The number of new people who have liked your Page (Unique users) |
| page_fan_removes | NUMERIC | (Deprecated) New unlikes | (Deprecated) The number of new people who have unliked your Page |
| page_fan_removes_unique | NUMERIC | (Deprecated) Unlikes (unique users) | (Deprecated) The number of Unlikes of your Page (Unique users) |
| page_fans | NUMERIC | Page Fans total page likes | The total number of people who have liked your Page |
| page_fans_daily | NUMERIC | Page Fans total page likes (daily) | The total number of people who have liked your Page (daily) |
| page_fans_likes | NUMERIC | Page Fans Likes (for dimensions) | The number of people who have liked your Page broken down by dimensions (page_fans_gender_age, page_fans_locale, page_fans_city, page_fans_country, page_fans_gender, page_fans_age fields) |
| page_fans_likes_daily | NUMERIC | Page Fans Likes (for dimensions - daily) | The number of people who have liked your Page broken down by dimensions (page_fans_gender_age, page_fans_locale, page_fans_city, page_fans_country, page_fans_gender, page_fans_age fields) (daily) |
| page_follows | NUMERIC | Lifetime Total Follows | Lifetime - The total number of people who have followed your Page. (Unique Users) |
| page_follows_daily | NUMERIC | Lifetime Total Follows daily | Lifetime - The total number of people who have followed your Page daily. (Unique Users) |
| page_id | TEXT | Page Id | Page id |
| page_impressions | NUMERIC | Page Impressions | The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page. |
| page_impressions_organic | NUMERIC | Page Impressions Organic | The number of times any post or story content from your Page or about your Page entered a person's screen through organic distribution. |
| page_impressions_organic_unique | NUMERIC | (Deprecated) Page Impressions Organic Unique | (Deprecated) The number of people who had any content from your Page or about your Page enter their screen through organic distribution. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more. This metric is estimated. |
| page_impressions_paid | NUMERIC | Page Impressions Paid | The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad. |
| page_impressions_paid_unique | NUMERIC | (Deprecated) Page Impressions Paid Unique | (Deprecated) The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. This metric is estimated. |
| page_impressions_unique | NUMERIC | Page Impressions Unique | The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more. |
| page_name | TEXT | Page Name | The name of the Page |
| page_post_engagements | NUMERIC | Page Post Engagements | The number of times people have engaged with your posts through reactions, comments, shares and more. |
| page_total_actions | NUMERIC | Page Total Actions | The number of clicks on your Page's contact info and call-to-action button. |
| page_total_media_view_unique | NUMERIC | Page Total Media View Unique | The number of total unique media viewers for your Facebook Page. This metric is estimated. |
| page_video_view_time | NUMERIC | Page Video View Time | The total time (in milliseconds) spent by users watching videos on your Page. |
| page_video_views | NUMERIC | Page Video Views | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded. |
| page_video_views_autoplayed | NUMERIC | Page Video Views Autoplayed | The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| page_video_views_by_paid_non_paid_paid | NUMERIC | Paid Page Video Views By Paid Non Paid | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded. |
| page_video_views_by_paid_non_paid_total | NUMERIC | Total Page Video Views By Paid Non Paid | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded. |
| page_video_views_by_paid_non_paid_unpaid | NUMERIC | Unpaid Page Video Views By Paid Non Paid | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded. |
Facebook Page Insights (Meta) Page fields (page_video_views_click_to_play to store_location_descriptor)
| ID | Type | Name | Description |
|---|---|---|---|
| page_video_views_click_to_play | NUMERIC | Page Video Views Click To Play | The number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| page_video_views_organic | NUMERIC | Page Video Views Organic | Your Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account. |
| page_video_views_paid | NUMERIC | Page Video Views Paid | The number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted. |
| page_video_views_unique | NUMERIC | Page Video Views Unique | The number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| page_views_total | NUMERIC | Total Page Views | The number of times a Page's profile has been viewed by logged in and logged out people. |
| store_location_descriptor | TEXT | Store Location Descriptor | The Page's store location descriptor, e.g. the name of the mall the store is located in. |
Facebook Page Insights (Meta) Post fields
The Post report of the Facebook Page Insights (Meta) connector includes 67 fields.
Facebook Page Insights (Meta) Post fields (clicks to post_reactions_love_total)
| ID | Type | Name | Description |
|---|---|---|---|
| clicks | NUMERIC | Post Clicks (duplicate) | The number of times people clicked on anywhere in your posts without generating a story. |
| full_picture | IMAGE_URL | Post full picture | If the photo's largest dimension exceeds 720 pixels, it is resized, with the largest dimension set to 720. |
| is_eligible_for_promotion | BOOLEAN | Post is Eligible For Promotion | Whether the post is eligible for promotion. |
| is_expired | BOOLEAN | Post is Expired | Whether the post has expiration time that has passed. |
| is_inline_created | BOOLEAN | Post is Inline Created | Returns True if the post was created inline when creating ads. |
| is_popular | BOOLEAN | Post is Popular | Whether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold. |
| is_published | BOOLEAN | Post is Published | Indicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true) |
| media_type | TEXT | (Deprecated) Post media Type | [deprecated] A string indicating the object type of this post. |
| permalink_url | TEXT | Post permalink URL | The permanent static URL to the post/video on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553 |
| post_activity_by_action_type | TEXT | (Deprecated) Post Activity | Use Post Activity (number of likes), Post Activity (number of comments), Post Activity (times stories have been shared) instead. |
| post_activity_by_action_type_comment | NUMERIC | Post Activity (number of comments). | The number of comments on a Post. |
| post_activity_by_action_type_like | NUMERIC | Post Activity (number of likes) | The number of likes on a Post. |
| post_activity_by_action_type_share | NUMERIC | Post Activity (times stories have been shared). | The number of shares on a Post. |
| post_clicks | NUMERIC | Post Clicks | The number of times people clicked on anywhere in your posts without generating a story. |
| post_clicks_by_type_link_clicks | NUMERIC | Post Clicks By Type Link Clicks | The number of clicks on any places in your publications without creating news (link clicks). |
| post_clicks_by_type_other_clicks | NUMERIC | Post Clicks By Type Other clicks | The number of clicks on any places in your publications without creating news (other clicks). |
| post_clicks_by_type_photo_view | NUMERIC | Post Clicks By Type Photo View | The number of clicks on any places in your publications without creating news (photo clicks). |
| post_clicks_by_type_video_play | NUMERIC | Post Clicks By Type Video Play | The number of clicks on any places in your publications without creating news (video plays). |
| post_comments_total | NUMERIC | Post Total Comments | Total comments count of the post. |
| post_comments_with_reply | NUMERIC | Post Total Comments With Replies | Total comments on the post including replies, matching the count shown in the Facebook UI. Read from the comments edge with filter=stream, unlike post_comments_total which counts only top-level comments. |
| post_created_time | Post Created Time | Post created time | |
| post_description | TEXT | Post Description | The description of the link (appears beneath the link caption). If not specified, this field is automatically populated by information scraped from the link, typically the title of the page. |
| post_engagements | NUMERIC | Post Engagements | Total engagements on a post: all reactions (like, love, wow, haha, sad, anger) plus comments and shares. |
| post_id | TEXT | Post Id | Post id |
| post_impressions | NUMERIC | Post Impressions | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. |
| post_impressions_fan | NUMERIC | Post Impressions Fan | The number of times your Page content was on screen for accounts that followed or liked your Page. |
| post_impressions_fan_unique | NUMERIC | (Deprecated) Post Impressions Fan Unique | (Deprecated) The number of Accounts Center accounts that followed or liked your Page. This metric is estimated. |
| post_impressions_organic | NUMERIC | Post impressions Organic | The number of times your Page posts are displayed on the user's screen as a result of unpaid distribution. |
| post_impressions_organic_unique | NUMERIC | (Deprecated) Post impressions Organic Unique | (Deprecated) The number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic). |
| post_impressions_paid | NUMERIC | Post Impressions Paid | The number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising. |
| post_impressions_paid_unique | NUMERIC | (Deprecated) Post Impressions Paid Unique | (Deprecated) The number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising. |
| post_impressions_unique | NUMERIC | Post Impressions Unique | The number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc. |
| post_message | TEXT | Post Message | Post message |
| post_message_oneline | TEXT | Post Message Oneline | Post message in one line |
| post_picture | IMAGE_URL | Post Picture | The picture scraped from any link included with the post. |
| post_reactions_anger_total | NUMERIC | Post Reactions Anger Total | Total "anger" reactions of a post. Includes "anger" in the original post and its shares. |
| post_reactions_by_type_total | NUMERIC | Post Reactions By Type Total | Total post reactions by type. Includes reactions in the original post and its shares. |
| post_reactions_haha_total | NUMERIC | Post Reactions Haha Total | Total "haha" reactions of a post. Includes "haha" in the original post and its shares. |
| post_reactions_like_total | NUMERIC | Post Reactions Like Total | Total "like" reactions of a post. Includes "like" in the original post and its shares. |
| post_reactions_love_total | NUMERIC | Post Reactions Love Total | Total "love" reactions of a post. Includes "love" in the original post and its shares. |
Facebook Page Insights (Meta) Post fields (post_reactions_no_shares to url)
| ID | Type | Name | Description |
|---|---|---|---|
| post_reactions_no_shares | NUMERIC | Post Reactions No Shares Total | Total reactions on the post/reel itself, excluding reshares. Read from the post object's reactions edge, so it matches the count shown in the Facebook UI (unlike post_reactions_* and post_video_* which aggregate reshares). |
| post_reactions_sorry_total | NUMERIC | Post Reactions Sorry Total | Total "sad" reactions of a post. Includes "sad" in the original post and its shares. |
| post_reactions_total | NUMERIC | Post Reactions Total | Total reactions of a post. |
| post_reactions_wow_total | NUMERIC | Post Reactions Wow Total | Total "wow" reactions of a post. Includes "wow" in the original post and its shares. |
| post_title | TEXT | Post title | The title of the post. |
| post_total_media_view_unique | NUMERIC | Post Total Media View Unique | The number of total unique media viewers for a Facebook post. |
| post_video_complete_views_organic | NUMERIC | Post Video Complete Views Organic | Your videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts. |
| post_video_complete_views_organic_unique | NUMERIC | Post Video Complete Views Organic Unique | The number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts. |
| post_video_views | NUMERIC | Post Video Views | The number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded. |
| post_video_views_autoplayed | NUMERIC | Post Video Views Autoplayed | The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| post_video_views_clicked_to_play | NUMERIC | Post Video Views Clicked To Play | The number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| post_video_views_organic | NUMERIC | Post Vide Views Organic | The number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. |
| post_video_views_organic_unique | NUMERIC | Post Video Views Organic Unique | The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded. |
| post_video_views_paid | NUMERIC | Post Video Views Paid | The number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded. |
| post_video_views_paid_unique | NUMERIC | Post Video Views Paid Unique | The number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded. |
| post_video_views_unique | NUMERIC | Post Video Views Unique | The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded. |
| targeting | TEXT | Post targeting | Object that limited the audience for this content. Anyone not in these demographics will not be able to view this content. This will not override any Page-level demographic restrictions that may be in place. |
| total_video_15s_views | NUMERIC | Lifetime Total 15-Second Views | Lifetime: Total number of times your video was viewed for at least 15 seconds. |
| total_video_30s_views | NUMERIC | Lifetime Total 30-Second Views | Lifetime: Total number of times your video was viewed for 30 seconds or 97% of the video if video is less than 30 seconds. (Total Count) |
| total_video_60s_excludes_shorter_views | NUMERIC | Lifetime Total 60-Second Views for videos 60 seconds or longer | Lifetime: Total number of times your video was viewed for 60 seconds only if the video is 60 seconds or longer. Returns 0 for video reposts: Facebook's post-level insights return 0 for reposted videos. |
| total_video_complete_views | NUMERIC | Lifetime Total Video Watches at 95% | Lifetime: Total number of times your video was watched at 95% of its length, including watches that skipped to this point. (Total Count). May read 0 for video reposts: derived from post-level organic + paid insights, which Facebook returns as 0 for reposted videos. |
| total_video_complete_views_organic | NUMERIC | Lifetime Organic Watches at 95% | Lifetime: Number of times your video was watches at 95% of its length without any paid promotion, including watches that skipped to this point. (Total Count). Returns 0 for video reposts: Facebook's post-level insights return 0 for reposted videos. |
| total_video_complete_views_organic_unique | NUMERIC | Lifetime Organic Unique Watches at 95% | Lifetime: The number of unique people who watched your video at 95% of its length without any paid promotion, including people that skipped to this point. (Unique Users). Returns 0 for video reposts: Facebook's post-level insights return 0 for reposted videos. |
| total_video_complete_views_paid | NUMERIC | Lifetime Paid Watches at 95% | Lifetime: Number of times your video was watched at 95% of its length after paid promotion, including watches that skipped to this point. (Total Count). Returns 0 for video reposts: Facebook's post-level insights return 0 for reposted videos. |
| total_video_complete_views_paid_unique | NUMERIC | Lifetime Paid Unique Watches at 95% | Lifetime: The number of unique people who watched your video at 95% of its length after paid promotion, including people that skipped to this point. (Unique Users) |
| type | TEXT | Post type | A string indicating the object type of this post. |
| url | TEXT | Post URL | URL of the attachment. |
Facebook Page Insights (Meta) Reels fields
The Reels report of the Facebook Page Insights (Meta) connector includes 23 fields.
| ID | Type | Name | Description |
|---|---|---|---|
| blue_reels_play_count | NUMERIC | Reels Lifetime Play Count | Lifetime: The number of times your reel starts to play after an impression is already counted. This is defined as reels sessions with 1ms or more of playback and excludes replays. |
| fb_reels_replay_count | NUMERIC | Reels Replay Count | The number of times your reel starts to play again after an initial play of your reel by the same account for at least 1ms in the same session. |
| fb_reels_total_plays | NUMERIC | Reels Total Plays | The number of times your reel starts to play after an impression is already counted. This is defined as reel sessions with 1ms or more and includes replays. Replays are counted after the initial play of the reel in the same session. |
| post_video_avg_time_watched | NUMERIC | Reels Avg Time watched | Lifetime: the average time (in ms) your reel was played, including any time spent replaying the reel during a single instance of it playing. Because this metric includes replays, this number could be greater than the total length of the reel |
| post_video_followers | NUMERIC | Reels Followers | Lifetime: The number of people who followed your Page or profile within 24 hours of watching this reel. This metric is estimated. |
| post_video_likes_by_reaction_type_reaction_angry | NUMERIC | Reels Likes By Reaction Type Angry | Lifetime loves of a video broken down by reaction type. |
| post_video_likes_by_reaction_type_reaction_care | NUMERIC | Reels Likes By Reaction Type Care | Lifetime loves of a video broken down by reaction type. |
| post_video_likes_by_reaction_type_reaction_haha | NUMERIC | Reels Likes By Reaction Type Haha | Lifetime loves of a video broken down by reaction type. |
| post_video_likes_by_reaction_type_reaction_like | NUMERIC | Reels Likes By Reaction Type Like | Lifetime likes of a video broken down by reaction type. |
| post_video_likes_by_reaction_type_reaction_love | NUMERIC | Reels Likes By Reaction Type Love | Lifetime loves of a video broken down by reaction type. |
| post_video_likes_by_reaction_type_reaction_sad | NUMERIC | Reels Likes By Reaction Type Sad | Lifetime loves of a video broken down by reaction type. |
| post_video_likes_by_reaction_type_reaction_wow | NUMERIC | Reels Likes By Reaction Type WOW | Lifetime loves of a video broken down by reaction type. |
| post_video_social_actions_comment | NUMERIC | Reels Social Actions Comment | Lifetime comments of a video. |
| post_video_social_actions_share | NUMERIC | Reels Social Actions Share | Lifetime shares of a video. |
| post_video_total_reactions | NUMERIC | Reels Total Reactions | Total reels reactions. |
| post_video_view_time | NUMERIC | Reels View Time | The total number of milliseconds your reel played, including time spent replaying your reel. |
| reel_picture_url | IMAGE_URL | Reel Picture URL | The URL for the thumbnail picture of the reel. |
| reel_thumbnails | TEXT | Reel Thumbnails | Thumbnails for the reel. |
| reels_description | TEXT | Reel Description | The description of the reel. |
| reels_permalink_url | TEXT | Reel Permalink URL | The permanent static URL to the reel on www.facebook.com. Example https://www.facebook.com/reel/1234567890 |
| reels_post_impressions_unique | NUMERIC | Reels Post Impressions Unique | The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated. |
| reels_post_type | TEXT | Reels Post Type | Indicates whether the content is a 'video' or 'reel'. |
| video_post_impressions_unique | NUMERIC | (Deprecated) Video Post Impressions Unique | The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated. |
Facebook Page Insights (Meta) Video fields
The Video report of the Facebook Page Insights (Meta) connector includes 81 fields.
Facebook Page Insights (Meta) Video fields (backdated_time to total_video_30s_views_auto_played)
| ID | Type | Name | Description |
|---|---|---|---|
| backdated_time | Video Backdated Time | A user-specified time for when this object was created. | |
| backdated_time_granularity | TEXT | Video Backdated Time Granularity | The granularity of the backdated time. How accurate the backdated time is. |
| captions | TEXT | Video Captions | Captions for the video. |
| content_category | TEXT | Video Content Category | The content category of the video. |
| created_time | Created Time | The time the video was initially published. | |
| description | TEXT | Video Description | The description of the video. |
| embed_html | TEXT | Video Embed HTML | The embed HTML of the video. |
| embeddable | BOOLEAN | Video Embeddable | Whether the video is embeddable. |
| event | TEXT | Video Event | Event info. |
| icon | TEXT | Video Icon | The icon that Facebook displays when videos are published to the Feed. |
| id | TEXT | Video ID | The ID of the video. |
| is_crosspost_video | BOOLEAN | Video Is Crosspost Video | Whether the video is a crosspost from other page. |
| is_crossposting_eligible | BOOLEAN | Video Is Crossposting Eligible | Whether the video is eligible for crossposting. |
| is_episode | BOOLEAN | Video Is Episode | Whether the video is an episode in a series. |
| is_instagram_eligible | BOOLEAN | Video Is Instagram Eligible | Whether the video is eligible for Instagram promotion. |
| length | TEXT | Video Length | Duration of this video in seconds. |
| live_status | TEXT | Video Live Status | Status of the video. |
| picture | IMAGE_URL | Video Thumbnail Picture | The URL for the thumbnail picture of the video. |
| place | TEXT | Video Place | Place info. |
| poll_settings | TEXT | (Deprecated) Video Poll Settings | Settings for polls on the video. |
| polls | TEXT | (Deprecated) Video Polls | (Deprecated) Video polls attached to this video. |
| post_views | NUMERIC | Video Post Views | The number of times the video has been viewed. |
| premiere_living_room_status | TEXT | Video Premiere Living Room Status | The status of the Premiere Watch Party, if any. |
| privacy | TEXT | Video Privacy | The privacy setting for the video. |
| published | BOOLEAN | Video Published | Whether the video is published. |
| scheduled_publish_time | Video Scheduled Publish Time | The time that the video is scheduled to publish. | |
| source | TEXT | Video Source | A URL to the raw, playable video file. |
| sponsor_tags | TEXT | Video Sponsor Tags | Sponsor pages tagged in the video. |
| status | TEXT | Video Status | Status of the video. |
| tags | OBJECT | (Deprecated) Video Tags | (Deprecated) Users tagged in the video. |
| thumbnails | TEXT | Video Thumbnails | Thumbnails for the video. |
| title | TEXT | Video Title | The title of the video. |
| total_video_10s_views | NUMERIC | Lifetime Total 10-Second Views | Lifetime: Total number of times your video was viewed for 10 seconds or viewed to the end, whichever came first. (Total Count) |
| total_video_10s_views_auto_played | NUMERIC | Lifetime Auto-Played 10-Second Views | Lifetime: Number of times your video started automatically playing and people viewed it for 10 seconds, or viewed it to the end, whichever came first. (Total Count) |
| total_video_10s_views_clicked_to_play | NUMERIC | Lifetime Clicked-to-Play 10-Second Views | Lifetime: Number of times people clicked to play your video and viewed it for 10 seconds or viewed it to the end, whichever came first. (Total Count) |
| total_video_10s_views_organic | NUMERIC | Lifetime Organic 10-Second Views | Lifetime: Number of times your video was viewed for 10 seconds or viewed to the end, whichever came first, without a paid promotion. (Total Count) |
| total_video_10s_views_paid | NUMERIC | Lifetime Paid 10-Second Views | Lifetime: Number of times your video was viewed for 10 seconds or viewed to the end, whichever came first, after a paid promotion. (Total Count) |
| total_video_10s_views_sound_on | NUMERIC | Lifetime 10-Second Views with sound on | Lifetime: Number of times your video sound was turned on and was viewed for 10 seconds or viewed to the end, whichever came first. (Total Count) |
| total_video_10s_views_unique | NUMERIC | Lifetime Unique 10-Second Views | Lifetime: Number of unique people who viewed your video for 10 seconds or viewed to the end, whichever came first. (Unique Users) |
| total_video_30s_views_auto_played | NUMERIC | Lifetime Auto-Played 30-Second Views | Lifetime: Number of times your video started automatically playing and people viewed it for 30 seconds or 97% of the video if video is less than 30 seconds. (Total Count) |
Facebook Page Insights (Meta) Video fields (total_video_30s_views_clicked_to_play to video_total_reactions)
| ID | Type | Name | Description |
|---|---|---|---|
| total_video_30s_views_clicked_to_play | NUMERIC | Lifetime Clicked-to-Play 30-Second Views | Lifetime: Number of times people clicked to play your video and viewed it for 30 seconds or 97% of the video if video is less than 30 seconds. (Total Count) |
| total_video_30s_views_organic | NUMERIC | Lifetime Organic 30-Second Views | Lifetime: Number of times your video was viewed for 30 seconds or 97% of the video if video is less than 30 seconds without a paid promotion. (Total Count) |
| total_video_30s_views_paid | NUMERIC | Lifetime Paid 30-Second Views | Lifetime: Number of times your video was viewed for 30 seconds or 97% of the video if video is less than 30 seconds after a paid promotion. (Total Count) |
| total_video_30s_views_unique | NUMERIC | Lifetime Unique 30-Second Views | Lifetime: Number of unique people who viewed your video for 30 seconds or 97% of the video if video is less than 30 seconds. (Unique Users) |
| total_video_avg_time_watched | NUMERIC | Lifetime Average time video viewed | Lifetime: Average time video viewed (Total Count) |
| total_video_complete_views_auto_played | NUMERIC | Lifetime Auto-Played Video Watches at 95% | Lifetime: Number of times your video started automatically playing and people watched it at 95% of its length, including watches that skipped to this point. (Total Count) |
| total_video_complete_views_clicked_to_play | NUMERIC | Lifetime Clicked-to-Play Video Watches at 95% | Lifetime: Number of times people clicked to play your video and watched it at 95% of its length, including watches that skipped to this point. (Total Count) |
| total_video_complete_views_unique | NUMERIC | Lifetime Unique Video Watches at 95% | Lifetime: Total number of unique people who watched your video at 95% of its length or more, including people that skipped to this point. (Unique Users) |
| total_video_consumption_rate | NUMERIC | Lifetime Video Consumption Rate | The ratio of unique video views to total unique impressions. |
| total_video_impressions | NUMERIC | Lifetime Video Total Impressions | Lifetime: The number of impressions of the video. (Total Count) |
| total_video_impressions_fan | NUMERIC | Lifetime Video Impressions by people who have liked your Page | Lifetime: Number of impressions of your Page Video to people who have liked your Page. (Total Count) |
| total_video_impressions_fan_paid | NUMERIC | Lifetime Video Paid Impressions by people who have liked your Page | Lifetime: Number of paid impressions of your Page Video Asset to people who have liked your Page. (Total Count) |
| total_video_impressions_fan_paid_unique | NUMERIC | Lifetime Paid reach of a Video by people who like your Page | Lifetime: Number of people who like your Page and who saw your Page Video in an ad or sponsored story. (Unique Users) |
| total_video_impressions_fan_unique | NUMERIC | Lifetime Video reach by people who like your Page | Lifetime: Number of people who saw your Page video because they've liked your Page (Unique Users) |
| total_video_impressions_organic | NUMERIC | Lifetime Video Organic Impressions | Lifetime: The number of impressions of your Video in Feed or ticker or on your Page's Timeline. (Total Count) |
| total_video_impressions_organic_unique | NUMERIC | Lifetime Video organic reach | Lifetime: Number of people who saw your Page Video in Feed or ticker, or on your Page's timeline. (Unique Users) |
| total_video_impressions_paid | NUMERIC | Lifetime Video Paid Impressions | Lifetime: Number of impressions of your Page Video in an Ad or Sponsored Story. (Total Count) |
| total_video_impressions_paid_unique | NUMERIC | Lifetime Video Paid Reach | Lifetime: Number of people your advertised Page Video was served to. (Unique Users) |
| total_video_impressions_unique | NUMERIC | Lifetime Video Total Reach | Lifetime: The total number of people your video was served to. (Unique Users) |
| total_video_impressions_viral | NUMERIC | Lifetime Video Viral Impressions | Lifetime: The number of impressions of your Page Video in a story generated by a friend. (Total Count) |
| total_video_impressions_viral_unique | NUMERIC | Lifetime Video viral reach | Lifetime: Number of people who saw your Page Video in a story from a friend. (Unique Users) |
| total_video_play_count | NUMERIC | Lifetime Video Play Count | Lifetime Video Play Count. |
| total_video_view_total_time | NUMERIC | Lifetime Total Video View Time (in ms) | Lifetime: Total time (in ms) video has been viewed. (Total Count) |
| total_video_view_total_time_organic | NUMERIC | Lifetime Total Organic Video View Time (in ms) | Lifetime: Total time (in ms) video has been viewed in Feed or ticker or on your Page's Timeline. (Total Count) |
| total_video_view_total_time_paid | NUMERIC | Lifetime Total Paid Video View Time (in ms) | Lifetime: Total time (in ms) video has been viewed after paid promotion. (Total Count) |
| total_video_views | NUMERIC | Total Video Views | Lifetime: Total number of times your video was viewed for 3 seconds or viewed to the end, whichever came first. (Total Count) |
| total_video_views_autoplayed | NUMERIC | Lifetime Auto-Played Video Views | Lifetime: Number of times your video started automatically playing and people viewed it for 3 seconds or viewed it to the end, whichever came first. (Total Count) |
| total_video_views_clicked_to_play | NUMERIC | Lifetime Clicked-to-Play Video Views | Lifetime: Number of times people clicked to play your video and viewed it for 3 seconds or viewed it to the end, whichever came first. (Total Count) |
| total_video_views_organic | NUMERIC | Lifetime Organic Video Views | Lifetime: Number of times your video was viewed for 3 seconds or viewed to the end, whichever came first, without any paid promotion. (Total Count) |
| total_video_views_organic_unique | NUMERIC | Lifetime Unique Organic Video Views | Lifetime: Number unique viewers who viewed for 3 seconds or viewed to the end, whichever came first, without any paid promotion. (Unique Users) |
| total_video_views_paid | NUMERIC | Lifetime Paid Video Views | Lifetime: Number of times your video was viewed for 3 seconds or viewed to the end, whichever came first, after paid promotion. (Total Count) |
| total_video_views_paid_unique | NUMERIC | Lifetime Unique Paid Video Views | Lifetime: Number of unique viewers who viewed for 3 seconds or viewed to the end, whichever came first, after paid promotion. (Unique Users) |
| total_video_views_sound_on | NUMERIC | Lifetime Video Views with sound on | Lifetime: Number of times your video sound was turned on and was viewed for 3 seconds or viewed to the end, whichever came first. (Total Count) |
| total_video_views_unique | NUMERIC | Lifetime Unique Video Views | Lifetime: Number of unique people who viewed your video for 3 seconds or viewed to the end, whichever came first. (Unique Users) |
| universal_video_id | TEXT | Video Universal Video ID | The publishers asset management code for this video. |
| updated_time | Video Updated Time | The last time the video or its caption was updated. | |
| video_permalink_url | TEXT | Video Permalink URL | The permanent static URL to the video on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553 |
| video_post_id | TEXT | Video Post Id | Video Post id |
| video_post_type | TEXT | Video Post Type | Indicates whether the content is a 'video' or 'reel'. |
| video_total_reactions | NUMERIC | Video Total Reactions | The total number of reactions on the video, across all types. |
Facebook Page Insights (Meta) Video fields (views to views)
| ID | Type | Name | Description |
|---|---|---|---|
| views | NUMERIC | Views (video) | The number of times the video has been viewed. |
Facebook Page Insights (Meta) other fields
The Facebook Page Insights (Meta) connector has 29 fields that do not belong to a named report, or belong to a report with only one or two fields.
| ID | Type | Name | Description | Report |
|---|---|---|---|---|
| account_id | TEXT | Account ID | The Page ID of the Facebook Page | |
| account_name | TEXT | Account Name | The Page Name of the Facebook Page | |
| data_fetched_at | Data fetched at | UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed. | ||
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
| date | DATE | Date | The dimension that determines how date-based data in a chart is handled (the time dimension). | |
| day_of_month | TEXT | Day of month | Day of the month | |
| month | TEXT | Month | Number of the month | |
| now | Now | Current timestamp | ||
| page_fan_adds_by_paid_non_paid_unique | TEXT | Page Fans Adds By Paid Non Paid Unique | The number of new people who have liked your Page broken down by paid and non-paid. | |
| page_fans_city | CITY | Page Fans City | The number of people who have liked your Page, broken down by city (should be used with 'page_fans_likes' and 'date' fields together) | |
| page_fans_city_name | CITY | Page Fans City Name | Specific city name from page_fans_city field(should be used with 'page_fans_likes' and 'date' fields together) | |
| page_fans_city_value | NUMERIC | Page Fans City Value | Specific city likes value from page_fans_city field(should be used with 'page_fans_likes' and 'date' fields together) | |
| page_fans_country | COUNTRY | Page Fans Country | The number of people who have liked your Page, broken down by country (should be used with 'page_fans_likes' and 'date' fields together) | |
| page_fans_country_name | COUNTRY | Page Fans Country Name | Specific country name from page_fans_country field(should be used with 'page_fans_likes' and 'date' fields together) | |
| page_fans_country_value | NUMERIC | Page Fans Country Value | Specific country likes value from page_fans_country field(should be used with 'page_fans_likes' and 'date' fields together) | |
| page_fans_locale | TEXT | (Deprecated) Page Fans Locale | (Deprecated) The number of people who have liked your Page, broken down by locale (should be used with page_fans_likes and date fields together). | |
| period | TEXT | Period | Aggregation window applied to the metrics in the row: 'day', 'week', 'month' or 'total_over_range'. Set from the requested date fields (e.g. requesting week_iso or month yields one row per ISO week / calendar month, deduplicated by Facebook); defaults to 'day'. | |
| today | DATE | Today | Today's date | |
| week | TEXT | Week | Week (Sun-Sat). | |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
| year | TEXT | Year | Year | |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
| year_month_name | TEXT | Year month name | Year and month with the month name written out, e.g. "Jan 2025". | |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |