Facebook Page Insights Field Reference

Sample

Here is a sample URL for the Facebook Page Insights Connector which fetches Facebook Page Insights on page, post and media level

https://connectors.windsor.ai/facebook_organic?api_key=[your API key]&date_preset=last_7d&fields=date,page_impressions_unique,page_engaged_users

Decrypting Facebook URLs

To decrypt Facebook URLs in the PDFBID Format you can use our decryption endpoint. A sample of a encrypted Facebook URL

https://www.facebook.com/windsordotai/posts/pfbid0v5xdDjqdyEzDoHDe1mDPDGDaGtEqvqZD2HZy8TUmnu28YK1PegkSukK7511nbY4Dl

When queried from our Facebook Page Insights connector the unencrypted URL (permalink_url) is

https://www.facebook.com/139414173261485/posts/1088529888349904

To decrypt URLs you can use our connector with the pfbid_urls parameter. As example you can use this URL

https://connectors.windsor.ai/facebook_organic?select_accounts=139414173261485&fields=permalink_url&api_key=17e2e7da189600f21e2c5ccf2f0058080a60&pfbid_urls=https://www.facebook.com/windsordotai/posts/pfbid0v5xdDjqdyEzDoHDe1mDPDGDaGtEqvqZD2HZy8TUmnu28YK1PegkSukK7511nbY4Dl

Which will return the correct Permalink URL

To create a lookup table in Google Sheets you can create a Google Sheets file with the following URL:

=IMPORTDATA("https://connectors.windsor.ai/facebook_organic?select_accounts=139414173261485&_renderer=googlesheets&fields=page_id,pfbid_url,permalink_url&api_key=17e2e7da189600f21e2c5ccf2f0058080a60&pfbid_urls=https://www.facebook.com/windsordotai/posts/pfbid0v5xdDjqdyEzDoHDe1mDPDGDaGtEqvqZD2HZy8TUmnu28YK1PegkSukK7511nbY4Dl")

Which will create you a lookup table with both the PFBID and the permalink_url:

Facebook Link Decryption Sample


Fields

IDTypeNameDescription
account_idTEXTAccount IDThe Page ID of the Facebook Page
account_nameTEXTAccount NameThe Page Name of the Facebook Page
clicksNUMERICPost Clicks (duplicate)The number of times people clicked on anywhere in your posts without generating a story.
dateDATEDateThe dimension that determines how date-based data in a chart is handled (the time dimension).
is_eligible_for_promotionBOOLEANIs Eligible For PromotionWhether the post is eligible for promotion.
is_expiredBOOLEANIs ExpiredWhether the post has expiration time that has passed.
is_inline_createdBOOLEANIs Inline CreatedReturns True if the post was created inline when creating ads.
BOOLEANIs PopularWhether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold.
is_publishedBOOLEANIs PublishedIndicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true)
media_typeTEXTMedia Type[deprecated] A string indicating the object type of this post.
page_call_phone_clicks_by_age_gender_logged_in_uniqueOBJECTPage Call Phone Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group.
page_call_phone_clicks_by_site_logged_in_uniqueOBJECTPage Call Phone Clicks By Site Logged In UniqueThe number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used.
page_call_phone_clicks_logged_in_by_city_uniqueOBJECTPage Call Phone Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by city.
page_call_phone_clicks_logged_in_by_country_uniqueOBJECTPage Call Phone Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by countries.
page_call_phone_clicks_logged_in_uniqueOBJECTPage Call Phone Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the Call Now button.
page_consumptionsNUMERICPage ConsumptionsThe number of times people clicked on any of your content.
page_consumptions_by_consumption_typeOBJECTPage Consumptions By Consumption TypeThe number of people who clicked on any of your content.
page_consumptions_by_consumption_type_uniqueOBJECTPage Consumptions By Consumtion Type UniqueThe number of people who clicked on any of your content, by type.
page_consumptions_uniqueNUMERICPage Consumptions UniqueThe number of people who clicked on any of your content.
page_cta_clicks_by_age_gender_logged_in_uniqueOBJECTPage CTA Clicks By Age Gender Logged In UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (default attribution window).
page_cta_clicks_by_age_gender_logged_in_unique_commentOBJECTPage CTA Clicks By Age Gender Logged In Unique (number of comments).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of comments).
page_cta_clicks_by_age_gender_logged_in_unique_likeOBJECTPage CTA Clicks By Age Gender Logged In Unique (number of likes).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of likes).
page_cta_clicks_by_age_gender_logged_in_unique_shareOBJECTPage CTA Clicks By Age Gender Logged In Unique (times stories have been shared).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (times stories have been shared).
page_cta_clicks_by_site_logged_in_uniqueOBJECTPage CTA Clicks By Site Logged In UniqueNumber of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other.
page_cta_clicks_logged_in_by_city_uniqueOBJECTPage CTA Clicks Logged In By City UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by city.
page_cta_clicks_logged_in_by_country_uniqueOBJECTPage CTA Clicks Logged In By Country UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by country.
page_cta_clicks_logged_in_totalNUMERICPage CTA Clicks Logged In TotalTotal number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window).
page_cta_clicks_logged_in_total_commentNUMERICPage CTA Clicks Logged In Total (number of comments).Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments).
page_cta_clicks_logged_in_total_likeNUMERICPage CTA Clicks Logged In Total (number of likes).Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes).
page_cta_clicks_logged_in_total_shareNUMERICPage CTA Clicks Logged In Total (times stories have been shared).Total number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared).
page_cta_clicks_logged_in_uniqueNUMERICPage CTA Clicks Logged In UniqueUnique number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window).
page_cta_clicks_logged_in_unique_commentNUMERICPage CTA Clicks Logged In Unique (number of comments).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments).
page_cta_clicks_logged_in_unique_likeNUMERICPage CTA Clicks Logged In Unique (number of likes).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes).
page_cta_clicks_logged_in_unique_shareNUMERICPage CTA Clicks Logged In Unique (times stories have been shared).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared).
page_engaged_usersNUMERICPage Engaged UsersThe number of people who engaged with your Page. Engagement includes any click.
page_fan_addsNUMERICNew likesThe number of new people who have liked your Page
page_fan_adds_by_paid_non_paid_uniqueOBJECTPage Fans Adds By Paid Non Paid UniqueThe number of new people who have liked your Page broken down by paid and non-paid.
page_fan_adds_uniqueNUMERICNew likes (unique users)The number of new people who have liked your Page (Unique users)
page_fan_removesNUMERICNew unlikesThe number of new people who have unliked your Page
page_fan_removes_uniqueNUMERICUnlikes (unique users)The number of Unlikes of your Page (Unique users)
page_fansNUMERICPage Fans total page likesThe total number of people who have liked your Page
page_fans_ageTEXTPage Fans AgeThe number of people who have liked your Page, broken down by age (should be used with 'page_fans_likes' and 'date' fields together)
page_fans_cityTEXTPage Fans CityThe number of people who have liked your Page, broken down by city (should be used with 'page_fans_likes' and 'date' fields together)
page_fans_countryTEXTPage Fans CountryThe number of people who have liked your Page, broken down by country (should be used with 'page_fans_likes' and 'date' fields together)
page_fans_dailyNUMERICPage Fans total page likes (daily)The total number of people who have liked your Page (daily)
page_fans_genderTEXTPage Fans GenderThe number of people who have liked your Page, broken down by gender (should be used with 'page_fans_likes' and 'date' fields together)
page_fans_gender_ageTEXTPage Fans Gender and AgeThe number of people who have liked your Page, broken down by gender and age (should be used with 'page_fans_likes' and 'date' fields together)
page_fans_likesNUMERICPage Fans Likes (for dimensions)The number of people who have liked your Page broken down by dimensions (page_fans_gender_age, page_fans_locale, page_fans_city, page_fans_country, page_fans_gender, page_fans_age fields)
page_fans_localeTEXTPage Fans LocaleThe number of people who have liked your Page, broken down by locale (should be used with page_fans_likes and date fields together).
page_fans_onlineOBJECTPage Fans OnlineThe number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.
page_fans_online_per_dayNUMERICPage Fans Online Per DayThe number of your fans who saw any posts on Facebook on a given day.
page_followsNUMERICLifetime Total FollowsLifetime - The total number of people who have followed your Page. (Unique Users)
page_follows_dailyNUMERICLifetime Total Follows dailyLifetime - The total number of people who have followed your Page daily. (Unique Users)
page_get_directions_clicks_by_age_gender_logged_in_uniqueOBJECTPage Get Directions Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group.
page_get_directions_clicks_by_site_logged_in_uniqueOBJECTPage Get Directions Clicks By Site Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other.
page_get_directions_clicks_logged_in_by_city_uniqueOBJECTPage Get Directions Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by city.
page_get_directions_clicks_logged_in_by_country_uniqueOBJECTPage Get Directions Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by country.
page_get_directions_clicks_logged_in_uniqueNUMERICPage Get Directions Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button.
page_idTEXTPage IdPage id
page_impressionsNUMERICPage ImpressionsThe number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.
page_impressions_uniqueNUMERICPage Impressions UniqueThe number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.
page_nameTEXTPage NameThe name of the Page
page_negative_feedbackNUMERICPage Negative FeedbackThe number of times people took a negative action (e.g., un-liked or hid a post).
page_negative_feedback_by_typeOBJECTPage Negative Fedback By TypeThe number of times people took a negative action broken down by type (default attribution window).
page_negative_feedback_by_type_commentOBJECTPage Negative Fedback By Type (number of comments).The number of times people took a negative action broken down by type (number of comments).
page_negative_feedback_by_type_hide_clicksNUMERICPage Negative Feedback By Type Hide ClicksNumber of negative actions, disaggregated by type (hide_clicks) (default attribution window).
page_negative_feedback_by_type_hide_clicks_commentNUMERICPage Negative Feedback By Type Hide Clicks (number of comments).Number of negative actions, disaggregated by type (hide_clicks) (number of comments).
page_negative_feedback_by_type_hide_clicks_likeNUMERICPage Negative Feedback By Type Hide Clicks (number of likes).Number of negative actions, disaggregated by type (hide_clicks) (number of likes).
page_negative_feedback_by_type_hide_clicks_shareNUMERICPage Negative Feedback By Type Hide Clicks (times stories have been shared).Number of negative actions, disaggregated by type (hide_clicks) (times stories have been shared).
page_negative_feedback_by_type_likeOBJECTPage Negative Fedback By Type (number of likes).The number of times people took a negative action broken down by type (number of likes).
page_negative_feedback_by_type_shareOBJECTPage Negative Fedback By Type (times stories have been shared).The number of times people took a negative action broken down by type (times stories have been shared).
page_negative_feedback_by_type_uniqueOBJECTPage Negative Fedback By Type UniqueThe number of people who took a negative action broken down by type (default attribution window).
page_negative_feedback_by_type_unique_commentOBJECTPage Negative Fedback By Type Unique (number of comments).The number of people who took a negative action broken down by type (number of comments).
page_negative_feedback_by_type_unique_likeOBJECTPage Negative Fedback By Type Unique (number of likes).The number of people who took a negative action broken down by type (number of likes).
page_negative_feedback_by_type_unique_shareOBJECTPage Negative Fedback By Type Unique (times stories have been shared).The number of people who took a negative action broken down by type (times stories have been shared).
page_negative_feedback_uniqueNUMERICPage Negative Feedback UniqueThe number of people who took a negative action (e.g., un-liked or hid a post).
page_places_checkin_mobileNUMERICPage Places Checkin MobileThe number of times people checked into a place using mobile phones.
page_places_checkin_mobile_uniqueNUMERICPage Places Checkin Mobile UniqueThe number of people who checked into a place using mobile phones.
page_places_checkin_totalNUMERICPage Places Checkin TotalThe number of times people checked into a place.
page_places_checkin_total_uniqueNUMERICPage Places Checkin Total UniqueThe number of people who checked into a place.
page_places_checkins_by_age_genderNUMERICPage Places Checkin By Age Gendergender and age of people who checked in at your Place.
page_places_checkins_by_countryNUMERICPage Places Checkins By Countrytop countries of people who checked into your Place.
page_places_checkins_by_localeNUMERICPage Places Checkin By Localetop locales of people who checked into your Place.
page_positive_feedback_by_typeOBJECTPage Positive Feedback By TypeThe number of times people took a positive action broken down by type.
page_positive_feedback_by_type_uniqueOBJECTPage Positive Feedback By Type UniqueThe number of people who took a positive action broken down by type.
page_post_engagementsNUMERICPage Post EngagementsThe number of times people have engaged with your posts through reactions, comments, shares and more.
page_total_actionsNUMERICPage Total ActionsThe number of clicks on your Page's contact info and call-to-action button.
page_video_view_timeNUMERICPage Video View TimeThe total time (in milliseconds) spent by users watching videos on your Page.
page_video_viewsNUMERICPage Video ViewsThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded.
page_video_views_autoplayedNUMERICPage Video Views AutoplayedThe number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
page_video_views_by_paid_non_paid_paidOBJECTPaid Page Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
page_video_views_by_paid_non_paid_paid_commentOBJECTPaid Page Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
page_video_views_by_paid_non_paid_paid_likeOBJECTPaid Page Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
page_video_views_by_paid_non_paid_paid_shareOBJECTPaid Page Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
page_video_views_by_paid_non_paid_totalOBJECTTotal Page Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
page_video_views_by_paid_non_paid_total_commentOBJECTTotal Page Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
page_video_views_by_paid_non_paid_total_likeOBJECTTotal Page Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
page_video_views_by_paid_non_paid_total_shareOBJECTTotal Page Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
page_video_views_by_paid_non_paid_unpaidOBJECTUnpaid Page Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
page_video_views_by_paid_non_paid_unpaid_commentOBJECTUnpaid Page Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
page_video_views_by_paid_non_paid_unpaid_likeOBJECTUnpaid Page Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
page_video_views_by_paid_non_paid_unpaid_shareOBJECTUnpaid Page Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
page_video_views_click_to_playNUMERICPage Video Views Click To PlayThe number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
page_video_views_organicNUMERICPage Video Views OrganicYour Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account.
page_video_views_paidNUMERICPage Video Views PaidThe number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted.
page_video_views_uniqueNUMERICPage Video Views UniqueThe number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
page_website_clicks_by_age_gender_logged_in_uniqueOBJECTPage Website Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group.
page_website_clicks_by_site_logged_in_uniqueOBJECTPage Website Clicks By Site Logged In UniqueNumber of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other.
page_website_clicks_logged_in_by_city_uniqueOBJECTPage Website Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by city.
page_website_clicks_logged_in_by_country_uniqueOBJECTPage Website Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by country.
page_website_clicks_logged_in_uniqueNUMERICPage Website Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button.
TEXTPermalink UrlThe permanent static URL to the post on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553
post_activity_by_action_typeNUMERICPost ActivityThe number of action types at post level (likes, comments, shares) (default attribution window).
post_activity_by_action_type_commentNUMERICPost Activity (number of comments).The number of action types at post level (likes, comments, shares) (number of comments).
post_activity_by_action_type_likeNUMERICPost Activity (number of likes).The number of action types at post level (likes, comments, shares) (number of likes).
post_activity_by_action_type_shareNUMERICPost Activity (times stories have been shared).The number of action types at post level (likes, comments, shares) (times stories have been shared).
post_clicksNUMERICPost ClicksThe number of times people clicked on anywhere in your posts without generating a story.
post_clicks_by_type_link_clicksNUMERICPost Clicks By Type Link ClicksThe number of clicks on any places in your publications without creating news (link clicks) (default attribution window).
post_clicks_by_type_link_clicks_commentNUMERICPost Clicks By Type Link Clicks (number of comments).The number of clicks on any places in your publications without creating news (link clicks) (number of comments).
post_clicks_by_type_link_clicks_likeNUMERICPost Clicks By Type Link Clicks (number of likes).The number of clicks on any places in your publications without creating news (link clicks) (number of likes).
post_clicks_by_type_link_clicks_shareNUMERICPost Clicks By Type Link Clicks (times stories have been shared).The number of clicks on any places in your publications without creating news (link clicks) (times stories have been shared).
post_clicks_by_type_other_clicksNUMERICPost Clicks By Type Other clicksThe number of clicks on any places in your publications without creating news (other clicks) (default attribution window).
post_clicks_by_type_other_clicks_commentNUMERICPost Clicks By Type Other clicks (number of comments).The number of clicks on any places in your publications without creating news (other clicks) (number of comments).
post_clicks_by_type_other_clicks_likeNUMERICPost Clicks By Type Other clicks (number of likes).The number of clicks on any places in your publications without creating news (other clicks) (number of likes).
post_clicks_by_type_other_clicks_shareNUMERICPost Clicks By Type Other clicks (times stories have been shared).The number of clicks on any places in your publications without creating news (other clicks) (times stories have been shared).
post_clicks_by_type_photo_viewNUMERICPost Clicks By Type Photo ViewThe number of clicks on any places in your publications without creating news (photo clicks) (default attribution window).
post_clicks_by_type_photo_view_commentNUMERICPost Clicks By Type Photo View (number of comments).The number of clicks on any places in your publications without creating news (photo clicks) (number of comments).
post_clicks_by_type_photo_view_likeNUMERICPost Clicks By Type Photo View (number of likes).The number of clicks on any places in your publications without creating news (photo clicks) (number of likes).
post_clicks_by_type_photo_view_shareNUMERICPost Clicks By Type Photo View (times stories have been shared).The number of clicks on any places in your publications without creating news (photo clicks) (times stories have been shared).
post_clicks_by_type_video_playNUMERICPost Clicks By Type Video PlayThe number of clicks on any places in your publications without creating news (video plays) (default attribution window).
post_clicks_by_type_video_play_commentNUMERICPost Clicks By Type Video Play (number of comments).The number of clicks on any places in your publications without creating news (video plays) (number of comments).
post_clicks_by_type_video_play_likeNUMERICPost Clicks By Type Video Play (number of likes).The number of clicks on any places in your publications without creating news (video plays) (number of likes).
post_clicks_by_type_video_play_shareNUMERICPost Clicks By Type Video Play (times stories have been shared).The number of clicks on any places in your publications without creating news (video plays) (times stories have been shared).
post_created_timeTIMESTAMPPost Created TimePost created time
post_descriptionTEXTPost DescriptionThe description of the link (appears beneath the link caption). If not specified, this field is automatically populated by information scraped from the link, typically the title of the page.
post_idTEXTPost IdPost id
post_impressionsNUMERICPost ImpressionsThe number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
post_impressions_organicNUMERICPost impressions OrganicThe number of times your Page posts are displayed on the user's screen as a result of unpaid distribution.
post_impressions_organic_uniqueNUMERICPost impressions Organic UniqueThe number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic).
post_impressions_paidNUMERICPost Impressions PaidThe number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising.
post_impressions_paid_uniqueNUMERICPost Impressions Paid UniqueThe number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising.
post_impressions_uniqueNUMERICPost Impressions UniqueThe number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc.
post_messageTEXTPost MessagePost message
post_message_onelineTEXTPost Message OnelinePost message in one line
post_negative_feedback_by_type_hide_all_clicksNUMERICPost Negative Feedback By Type Hide All ClicksNumber of negative actions taken on your post (hide all clicks) (default attribution window).
post_negative_feedback_by_type_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Hide All Clicks (number of comments).Number of negative actions taken on your post (hide all clicks) (number of comments).
post_negative_feedback_by_type_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Hide All Clicks (number of likes).Number of negative actions taken on your post (hide all clicks) (number of likes).
post_negative_feedback_by_type_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Hide All Clicks (times stories have been shared).Number of negative actions taken on your post (hide all clicks) (times stories have been shared).
post_negative_feedback_by_type_hide_clicksNUMERICPost Negative Feedback By Type Hide ClicksNumber of negative actions taken on your post (hide all clicks) (default attribution window).
post_negative_feedback_by_type_hide_clicks_commentNUMERICPost Negative Feedback By Type Hide Clicks (number of comments).Number of negative actions taken on your post (hide all clicks) (number of comments).
post_negative_feedback_by_type_hide_clicks_likeNUMERICPost Negative Feedback By Type Hide Clicks (number of likes).Number of negative actions taken on your post (hide all clicks) (number of likes).
post_negative_feedback_by_type_hide_clicks_shareNUMERICPost Negative Feedback By Type Hide Clicks (times stories have been shared).Number of negative actions taken on your post (hide all clicks) (times stories have been shared).
post_negative_feedback_by_type_unique_hide_all_clicksNUMERICPost Negative Feedback By Type Unique Hide All ClicksThe number of people who performed a negative action in your post (hide all clicks) (default attribution window).
post_negative_feedback_by_type_unique_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of comments).The number of people who performed a negative action in your post (hide all clicks) (number of comments).
post_negative_feedback_by_type_unique_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of likes).The number of people who performed a negative action in your post (hide all clicks) (number of likes).
post_negative_feedback_by_type_unique_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Unique Hide All Clicks (times stories have been shared).The number of people who performed a negative action in your post (hide all clicks) (times stories have been shared).
post_pictureIMAGE_URLPost PictureThe picture scraped from any link included with the post.
post_reactions_anger_totalNUMERICPost Reactions Anger TotalTotal "anger" reactions of a post.
post_reactions_by_type_totalNUMERICPost Reactions By Like TotalTotal post reactions by type.
post_reactions_haha_totalNUMERICPost Reactions Haha TotalTotal "haha" reactions of a post.
post_reactions_like_totalNUMERICPost Reactions Like TotalTotal "like" reactions of a post.
post_reactions_love_totalNUMERICPost Reactions Love TotalTotal "love" reactions of a post.
post_reactions_sorry_totalNUMERICPost Reactions Sorry TotalTotal "sad" reactions of a post.
post_reactions_wow_totalNUMERICPost Reactions Wow TotalTotal "wow" reactions of a post.
post_titleTEXTPost titleThe title of the post.
post_video_avg_time_watchedNUMERICPost Video Avg Time watchedAverage time (in milliseconds) people spent watching your videos. The metric is only available for videos created after August 25, 2016. Returns 0 for video shares.
post_video_complete_views_organicNUMERICPost Video Complete Views OrganicYour videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts.
post_video_complete_views_organic_uniqueNUMERICPost Video Complete Views Organic UniqueThe number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts.
post_video_viewsNUMERICPost Video ViewsThe number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded.
post_video_views_autoplayedNUMERICPost Video Views AutoplayedThe number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
post_video_views_clicked_to_playNUMERICPost Video Views Clicked To PlayThe number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
post_video_views_organicNUMERICPost Vide Views OrganicThe number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded.
post_video_views_organic_uniqueNUMERICPost Video Views Organic UniqueThe number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded.
post_video_views_paidNUMERICPost Video Views PaidThe number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded.
post_video_views_paid_uniqueNUMERICPost Video Views Paid UniqueThe number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded.
post_video_views_uniqueNUMERICPost Video Views UniqueThe number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded.
targetingTEXTTargetingObject that limited the audience for this content. Anyone not in these demographics will not be able to view this content. This will not override any Page-level demographic restrictions that may be in place.
typeTEXTTypeA string indicating the object type of this post.
urlTEXTURLURL of the attachment.