API Connectors

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AdRoll Connector Reference

11 metrics20 dimensions
Fields

Sample

https://connectors.windsor.ai/adroll?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

Fields

The AdRoll connector exposes 31 fields (11 metrics, 20 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.


AdRoll Fields

AdRoll General fields

The General report of the AdRoll connector includes 13 fields.

ID Type Name Description
adnetwork_conversions NUMERIC Ad Network Conversions (alias for Conversions) The number of conversions revenue brought in from AdRoll visitors. Only trackable visitors are counted.
adnetwork_revenue NUMERIC Ad Network Revenue (alias for Total conversion value) The amount of conversion revenue brought in from AdRoll visitors. Only trackable visitors are counted. Default currency is USD.
campaign TEXT Campaign The Campaign Name
clicks NUMERIC Clicks The Number of Clicks
conversions NUMERIC Conversions The number of conversions revenue brought in from AdRoll visitors. Only trackable visitors are counted.
cpa NUMERIC CPA The advertiser spend per conversion/acquisition.
cpc NUMERIC CPC The advertiser spend per click.
ctr PERCENT CTR The rate of clicks to impressions.
date DATE Date The Date
impressions NUMERIC impressions The Number of Impressions Served
revenue NUMERIC Revenue The amount of conversion revenue brought in from AdRoll visitors. Only trackable visitors are counted. Default currency is USD.
spend NUMERIC Spend The Media Spend
totalcost NUMERIC Total Cost The Media Spend (Duplicate)

AdRoll other fields

The AdRoll connector has 18 fields that do not belong to a named report, or belong to a report with only one or two fields.

ID Type Name Description
data_fetched_at TIMESTAMP Data fetched at UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource TEXT Data Source The name of the Windsor connector returning the row
day_of_month TEXT Day of month Day of the month
month TEXT Month Number of the month
now TIMESTAMP Now Current timestamp
source TEXT Source The name of the Windsor connector returning the row
today DATE Today Today's date
week TEXT Week Week (Sun-Sat).
week_day TEXT Day of week and day number Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso TEXT Day of week and day number, ISO Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso TEXT Week ISO Week, ISO format (Mon-Sun).
year TEXT Year Year
year_month TEXT Yearmonth Year and month, e.g. 2024|3
year_month_name TEXT Year month name Year and month with the month name written out, e.g. "Jan 2025".
year_of_week TEXT Year of week The year that contains first day of the week (Sun-Sat).
year_of_week_iso TEXT Year of week, ISO The year that contains first day of the ISO week (Mon-Sun).
year_week TEXT Year week Year and week for US weeks (Sun-Sat), e.g. 2024|15
year_week_iso TEXT Year week ISO Year and week for ISO weeks (Mon-Sun), e.g. 2024|20