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Send your Axon by AppLovin data to
Axon by AppLovin Connector Reference
29 metrics41 dimensions
The Axon by AppLovin connector exposes 70 fields (29 metrics, 41 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.
Axon by AppLovin Fields
Axon by AppLovin Performance Report fields
The Performance Report report of the Axon by AppLovin connector includes 50 fields.
Axon by AppLovin Performance Report fields (ad to placement_type)
| ID | Type | Name | Description |
|---|---|---|---|
| ad | TEXT | Ad | The name of the ad. |
| ad_creative_type | TEXT | Ad Creative Type | The creative type of the ad (GRAPHIC, PLAYABLE, VIDEO, VIDEO_GRAPHIC, or VIDEO_PLAYABLE). |
| ad_type | TEXT | Ad Type | The type of the ad (APPOPEN, GRAPHIC, PLAY, REWARD, or VIDEO). |
| campaign | TEXT | Campaign | The name of the campaign. |
| campaign_ad_type | TEXT | Campaign Ad Type | The ad type of the campaign: 'ua' (user acquisition) or 'rt' (retargeting). |
| campaign_bid_goal | TEXT | Campaign Bid Goal | Dollar value goal for CPP/CPE campaigns. |
| campaign_id | TEXT | Campaign ID | Unique campaign reference that persists across renames. |
| campaign_package_name | TEXT | Campaign Package Name | Package name or Bundle ID of the promoted app. |
| campaign_roas_goal | TEXT | Campaign ROAS Goal | Percentage ROAS goal for ROAS campaigns. |
| campaign_store_id | TEXT | Campaign Store ID | iTunes numeric ID (iOS) or package name (Android) of the promoted app. |
| campaign_type | TEXT | Campaign Type | The optimization type of the campaign (CPP, CPE, ad ROAS, IAP ROAS, or ROAS). |
| checkout_usd_0d | NUMERIC | Checkout Revenue (d0) | Total revenue within 0 days of the impression. |
| checkout_usd_1d | NUMERIC | Checkout Revenue (d1) | Total revenue within 1 day of the impression. |
| checkout_usd_2d | NUMERIC | Checkout Revenue (d2) | Total revenue within 2 days of the impression. |
| checkout_usd_3d | NUMERIC | Checkout Revenue (d3) | Total revenue within 3 days of the impression. |
| checkout_usd_7d | NUMERIC | Checkout Revenue (d7) | Total revenue within 7 days of the impression. |
| checkouts_0d | NUMERIC | Checkouts (d0) | Count of attributed sales events within 0 days of the impression. |
| checkouts_1d | NUMERIC | Checkouts (d1) | Count of attributed sales events within 1 day of the impression. |
| checkouts_2d | NUMERIC | Checkouts (d2) | Count of attributed sales events within 2 days of the impression. |
| checkouts_3d | NUMERIC | Checkouts (d3) | Count of attributed sales events within 3 days of the impression. |
| checkouts_7d | NUMERIC | Checkouts (d7) | Count of attributed sales events within 7 days of the impression. |
| clicks | NUMERIC | Clicks | The number of clicks. |
| conversion_rate | PERCENT | Conversion Rate | Conversion rate (conversions divided by impressions). |
| conversions | NUMERIC | Conversions | The number of installs. |
| country | COUNTRY | Country | The two-letter country code. |
| cpc | NUMERIC | CPC | Average cost per click. |
| cpm | NUMERIC | CPM | Cost per thousand impressions. |
| cpp_0d | NUMERIC | CPP (d0) | Cost per purchase within 0 days of the impression. |
| cpp_1d | NUMERIC | CPP (d1) | Cost per purchase within 1 day of the impression. |
| cpp_2d | NUMERIC | CPP (d2) | Cost per purchase within 2 days of the impression. |
| cpp_3d | NUMERIC | CPP (d3) | Cost per purchase within 3 days of the impression. |
| cpp_7d | NUMERIC | CPP (d7) | Cost per purchase within 7 days of the impression. |
| creative_set | TEXT | Creative Set | The name of the creative set. |
| creative_set_id | TEXT | Creative Set ID | Identifier of the creative set that persists across renames. |
| ctr | PERCENT | CTR | Click-through rate (clicks divided by impressions). |
| custom_page_id | TEXT | Custom Page ID | Associated iOS Custom Product Page or Android Store Listing. |
| date | DATE | Date | The date of the report metrics. |
| device_type | TEXT | Device Type | The device type (phone, tablet, or other). |
| impressions | NUMERIC | Impressions | The number of impressions. |
| placement_type | TEXT | Placement type | The placement type (APP_OPEN, BANNER, CTV, INTER, LEADER, MREC, NATIVE, or REWARDED_INTER). |
Axon by AppLovin Performance Report fields (platform to traffic_source)
| ID | Type | Name | Description |
|---|---|---|---|
| platform | TEXT | Platform | The platform (android, fireos, ios, or tvos). |
| roas_0d | PERCENT | ROAS (d0) | Total return on ad spend within 0 days of the impression. |
| roas_1d | PERCENT | ROAS (d1) | Total return on ad spend within 1 day of the impression. |
| roas_2d | PERCENT | ROAS (d2) | Total return on ad spend within 2 days of the impression. |
| roas_3d | PERCENT | ROAS (d3) | Total return on ad spend within 3 days of the impression. |
| roas_7d | PERCENT | ROAS (d7) | Total return on ad spend within 7 days of the impression. |
| sales | NUMERIC | Sales | Count of attributed sales events (requires revenue postbacks). |
| size | TEXT | Size | The ad size (BANNER, INTER, LEADER, MREC, NATIVE, or PRELOAD). |
| spend | NUMERIC | Spend | The advertiser spend. |
| traffic_source | TEXT | Traffic Source | AppLovin or exchange name providing the traffic. |
Axon by AppLovin other fields
The Axon by AppLovin connector has 20 fields that do not belong to a named report, or belong to a report with only one or two fields.
| ID | Type | Name | Description | Report |
|---|---|---|---|---|
| account_id | TEXT | Account ID | Account ID in Windsor.ai. | Accounts |
| account_name | TEXT | Account Name | Account name in Windsor.ai. | Accounts |
| data_fetched_at | Data fetched at | UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed. | ||
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
| day_of_month | TEXT | Day of month | Day of the month | |
| month | TEXT | Month | Number of the month | |
| now | Now | Current timestamp | ||
| source | TEXT | Source | The name of the Windsor connector returning the row | |
| today | DATE | Today | Today's date | |
| week | TEXT | Week | Week (Sun-Sat). | |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
| year | TEXT | Year | Year | |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
| year_month_name | TEXT | Year month name | Year and month with the month name written out, e.g. "Jan 2025". | |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |