Marketing Data Library
General data driven marketing
When transitioning towards data driven marketing a company goes trough different stages both from technological, organisational and cultural perspective.
Attribution modelling remains a hot topic. Its difficult to implement and also to act on, we provide some advice here.
An overview of what marketing attribution is, how to build your marketing strategy with it and it’s benefits.
This guide covers everything you need to know to build a state of the art B2B attribution measurement stack.
Doing data driven attribution on keyword level can be very valuable as every keyword along converting customer journeys get conversion credits and a ROAS. Its one of the big benefits as it simplifies the analysis and saves so much time and money.
Here I go into the differences between them. Markov model has the benefit that it takes into account the order of the events.
Here we go trough some code examples how one can do attribution modelling in R.
A useful template to get you started with multitouch attribution in Microsoft Power BI (includes data integration and modelling).
A template to visualise your multi touch attribution data in Google Data Studio (includes data integration and modellign).
Visualise all your marketing data from Google, Facebook, Bing, LinkedIn, Twitter, … in Google Data Studio
This how to guides teaches you how to get all your marketing data into a Google Data Studio Dashboard.
How to connect PowerBI to Windsor.ai and all marketing data platforms and attribution modelling.
How to connect Excel to Windsor.ai and all marketing data platforms and attribution modelling.
How to connect Google Sheets to Windsor.ai and all marketing data platforms and attribution modelling.
A quick guide on how to connect your Windsor.ai data to tableau (through Google sheets).
An up to date list of the best Data Studio Templates for marketers.
Data Engineering and pipelines
How to track on qualified leads and closed revenue if the sales revenue is tracked in a CRM like Salesforce.
Automatically update records in Windsor.ai with data from your CRM or email automation platform to understand and track qualified leads, opportunities or closed revenue.
A step by step user guide to get started with data integration and marketing attribution in under 10 minutes.
Documentation about the functionality of our REST API for data retrieval and submission from data visualisation tools like Power BI, Tableau, Data Studio, Looker or pulling data to R or Python
Documentation about the structure of the tables provided by Windsor.ai and their columns and metrics.
Price comparison site can performance really well when looking at whole customer journey.
Connexity ROAS easily visualised and attributed.
Windsor.ai integrations to the DSP platforms.
Affiliates like AWIN can perform really well with data driven attribution.
A quick comparison of funnel.io and segment.io
Comparing the data-pipeline tools in a quick showdown.
Comparing the three different visualisation tools.
Funnel.io alternative windsor.ai compared.
A presentation Niklas gave at the Analytics Round table Zürich.
The recording of our marketing attribution webinar from the 30/1/2020.
Marketing data research
Startups and Venturing
Some mistakes we are seeing when corporations attempt new ventures.
We wrote down some things from our failed product launch.
See how our amazing customers are using Windsor.ai to make better marketing decisions and grow their businesses.
One of the world largest performance marketing agency group integrates analytics and CRM data and gets full transparency into customer journeys.
An Australian Google Premier Partner links performance marketing and CRM data to optimise cost per opportunity and qualified lead for their clients.
An iconic Swiss household and kitchen ware brand increases ROI by 16% using the Windsor.ai platform.
A global investment manager reduces overall CPA by 41% with the help of Windsor.ai.
A global online travel agency (OTA) group normalises affiliate marketing data streams and streamlines financial reporting.
One of Switzerlands largest car importers solves CRM and analytics data integration challenge.
A leading German online-shop in the construction and home improvement category gains insights into how to optimise price comparison web-sites.
A global international school brand connects marketing data from multiple source to more than double online applications year on year using the Windsor.ai platform.
A Swiss credit card issuer optimises the cost per lead with the help of multi-touch attribution insights.
The world’s leading educator in creative media industries connects analytics and CRM data and reduces the cost per enrolment by 28%.
The maker of the Swiss army knife can easily stay on top of all campaigns globally and apply and saves large sums while increasing sales.
A leading Singaporean Internet Service Provider (ISP) reduces the overall cost per sign-up by 48%.
One of Indonesia’s leading coffee E-commerce businesses integrates all marketing data and gets full transparency into all its marketing spend and performance.
British loudspeaker manufacturer integrates all media costs and online/offline revenue data to gain insights which increase ROAS by 23% globally.
Our offering for marketing and media agencies. Contact us if you want to work together with us.
An up to date list of the top marketing agencies in the United Kingdom.
An up to date list of the top marketing agencies in Switzerland.
An up to date list of the top marketing agencies in Singapore.