Key outcomes:

• 100% marketing data integration across Google Ads, Facebook Ads, RTB House, Criteo, and email platforms.
• Unified marketing performance view across five business units.
• Eliminated double attribution, enabling clean “apple to apple” comparisons across platforms.
• Significant ROAS improvement by identifying and pausing low-performing vendors and campaigns.

About the client

Otten Coffee is one of Indonesia’s largest coffee e-commerce businesses, offering everything from beans and equipment to full-scale smart retail and roasting operations. Since 2015, the company has scaled rapidly across Indonesia with a mission to elevate the nation’s coffee culture.

The client’s objective was to achieve accurate cross-channel attribution and full-funnel performance transparency.

Challenges

As Otten Coffee scaled marketing across multiple platforms and on-site business locations, they faced several serious issues:

• Data silos: Every platform had its own reporting, making unified performance tracking impossible.
• Duplicate attribution: Relying on native reports led to double-counting and misleading ROAS.
• No centralized ROI view: Spend vs. revenue couldn’t be matched across platforms.
• Manual reporting: Analysts spent hours on spreadsheets, leaving little time for strategy.

Solution

To streamline data consolidation, eliminate manual work, and improve attribution accuracy, Otten Coffee implemented Windsor.ai as its marketing data integration and attribution engine.

Here’s what they’ve achieved with Windsor.ai:

✅ Unified data infrastructure

Windsor.ai connected all key ad and email platforms, syncing spend and conversion data into a single Looker Studio dashboard, built for full-funnel clarity.

✅ Data-driven attribution modeling

Windsor.ai replaced last-click reports with multi-touch attribution, identifying every meaningful touchpoint in the customer journey.

✅ Campaign-level ROI mapping

The platform mapped attributed conversions against campaign-level spend, enabling precise ROAS tracking and spend reallocation.

✅ Real-time performance dashboards

Interactive dashboards enabled the marketing team to drill into performance by channel, campaign, and conversion path, cutting reporting time and enabling faster insights.

Results

• Single source of truth for all campaign and conversion data across five business lines.
• 38% reduction in unprofitable campaigns after reallocating budget using Windsor.ai’s attribution insights.
• >50% reduction in time spent on manual data integration and reporting.
• Conversion tracking accuracy was improved by 85% with automated, real-time performance insights.

Download the Otten Coffee Case Study as PDF.

Final takeaway

With Windsor.ai, Otten Coffee transitioned from fragmented reporting to unified, ROI-driven marketing intelligence. Attribution is no longer guesswork. The team now operates with clean data, faster insights, and smarter campaign decisions—all from a single platform.

Curious what Windsor.ai can do for your business?
Start your free 30-day trial: https://onboard.windsor.ai
Book a demo: https://calendly.com/windsorai/guided-onboarding