Switzerland
Travel & Leisure
Lastminute logo

How a global online travel agency group unified affiliate marketing data streams and streamlined financial reporting using Windsor.ai data integration platform.

Data sources:
Destinations:

Unified all affiliate data sources

100%

Reduced reporting workload by

60%

Key outcomes:

  • 60% reduction in campaign analysis time, enabling faster, data-driven decisions across teams.
  • 100% integration of affiliate data across all subsidiaries, creating a centralized performance view.
  • Improved attribution modeling, connecting ad spend and bookings to real business impact.
  • Fully automated ELT pipeline into Looker Studio, eliminating manual data wrangling and reporting.

About the client

lastminute.com is a Switzerland-based, publicly traded travel and leisure tech company. With operations spanning multiple European markets, the group owns well-known subsidiaries like Volagratis, Bravofly, Rumbo, Jetcost, and LMdotcom, offering online booking services for flights, hotels, car hire, and experiences.

Known for its dynamic travel deals and rapid-fire digital campaigns, the company runs high-volume marketing programs across dozens of markets and platforms, requiring a robust analytics foundation to measure what’s working and scale it quickly.

Challenges

Managing multi-channel campaigns across a decentralized group structure created several key bottlenecks for lastminute.com:

  • Siloed and incompatible data

Affiliate, advertising, and internal sales data were distributed across subsidiaries in disconnected formats. Google Ads, Facebook Ads, CRM systems, and affiliate programs lacked a unified schema.

  • Delayed reporting cycles

Campaign managers were manually exporting and stitching data from multiple systems, causing reporting lags and delayed optimizations.

  • Incomplete attribution

Standard tools like Google Analytics couldn’t accurately attribute revenue across the full customer journey, especially when multiple channels and subsidiaries were involved.

  • Fragmented financial oversight

Finance teams had to run complex manual calculations using data from various systems to assess channel profitability and reconcile bookings.

Solution

lastminute.com partnered with Windsor.ai to automate data integration and build a real-time performance infrastructure, tailored to their multi-brand, multi-market business model.

Here’s what Windsor.ai offered:

Windsor.ai capabilityBusiness impact
325+ no-code connectors for all the required data sources✅ Unified cross-platform marketing and affiliate data across subsidiaries
Fully automated ELT pipelines with schema-aware syncing✅ Removed manual exports and reduced reporting workload by 60%
Central attribution model with real-time data refresh✅ Delivered transparent customer journey insights across all channels
Native Looker Studio integration with scheduled refreshes✅ Empowered marketing and BI teams with self-serve, live dashboards
Custom dashboards with all essential KPIs and shared access✅ Gave teams instant access to the most relevant metrics in one centralized view

Modernized data architecture with Windsor.ai

Here’s how lastminute.com’s data architecture evolved with Windsor.ai:

Data sources:

  • Google Ads
  • Facebook Ads
  • Affiliate platforms (across 5+ subsidiaries)
  • Google Analytics 4
  • Internal booking and sales systems

Windsor.ai integration:

  • Near-real-time, no-code ELT data pipelines
  • Automated data model harmonization across platforms

Destination:

  • Loker Studio dashboards

Results

After implementing Windsor.ai’s native connectors and fully automated ELT pipelines, lastminute.com achieved the following business outcomes:

  • 60% faster campaign analysis – Time spent evaluating campaign performance was cut by more than half, enabling faster decision-making across marketing and operations.
  • 100% data centralization – Affiliate and advertising data from all subsidiaries was fully integrated into a unified view, removing silos and duplication.
  • End-to-end attribution visibility – Campaign spend was clearly mapped to revenue across every stage of the customer journey, unlocking deeper performance insights.
  • Cross-team alignment – Both financial and marketing teams now rely on a single, trusted dataset, streamlining reporting and improving collaboration.
  • Smarter budget allocation – Real-time insights enabled the team to proactively shift spend toward high-performing campaigns and optimize ROAS across markets.

Final takeaway

In a fast-paced, multi-channel travel sector, manual analysis equals missed opportunities. By partnering with Windsor.ai, lastminute.com benefited from a fully automated campaign data integration, actual attribution insights unlocked, and a reporting time cut by over half.

By connecting performance marketing, affiliate, and internal booking data into one real-time system, the company now acts faster, allocates smarter, and operates with full visibility across its entire brand portfolio.

Want to centralize your data like lastminute.com?

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