Microsoft Power BI Multichannel Marketing Attribution Dashboard Template

Power BI Multichannel Marketing Attribution Dashboard

Our Power BI Multichannel Marketing Attribution Dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels:

and understand their contribution to your marketing goals.

It includes reporting on all channels on a Channel Groupings level to make it easy to understand for everyone (especially for non-technical users)

 

1. Connecting your analytics and media data

    1. Connect your data here. In order to get the dashboard working, you will need to connect Google Analytics and at least one media platform (Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, …). Register or login if you already have an account.Power BI Multichannel Marketing Attribution Register
    2. Select at least one Google Analytics account from the dropdown and remember to grant access.Power BI Multichannel Marketing Attribution Google
    3. Then select tab “2. Select Destination” and copy your API Key.Power BI Multichannel Marketing Attribution Api Key

The template is available both as

Choose your option:

 

2. Power BI Web Template

a. Install Power BI Web App: Power BI Attribution Dashboard

Click on Connect in the Connect your data section

Power BI Multichannel Marketing Attribution App Connect

Paste your API Key from Step 1. c like here, scroll down, and enter values for different sources. You can also choose the Date Range.

Power BI Multichannel Marketing Attribution App Param

 

On the next screen click on Sign In

Power BI Multichannel Marketing Attribution App Sign

Your data should be loading now. Depending on your data size this may take a minute or two.

 

3. Connecting your data to the Power BI Desktop dashboard template

a. Download the latest version of the Power BI Attribution Dashboard

b. In the template on the start screen, paste your API Key from Step 1. c like here and enter values for different sources. You can also choose the Date Range.

multichannel attribution template

 

Now you are ready to go with your attribution dashboard. In the default view we are connecting there are columns and dimensions which are not used (e.g. attributed revenues and last-click attribution model based conversions and revenues). To find out more about them and to visualize them, simply head to the Data section in Power BI and start exploring. If you have any questions or feedback, please share it with us through the chat.

 

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