Connect Google Ads to Power BI

Automatically import your Google Ads data into Power BI with the Windsor.ai ELT connector. Visualize your PPC performance and generate automated marketing reports with scheduled refreshes in just a few clicks.

Forget CSVs. Stop copy/paste. Connect data in 2 minutes. No code required.

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Windsor.ai is your proven Google Ads to Power BI connector

Automate reporting and analytics with Google Ads to Power BI integration

Integrating Google Ads data into Power BI using Windsor.ai’s ELT connector enables automated PPC reporting and real-time analytics for campaign optimization. This integration offers the following benefits for businesses and marketers:

Data centralization for cross-channel analysis

Data centralization for cross-channel analysis

Windsor.ai’s Google Ads Power BI connector centralizes your advertising metrics with other business data in interactive Power BI dashboards. This provides a comprehensive view of your marketing efforts, allowing you to compare performance across multiple channels—such as Google Ads, Facebook Ads, and organic website traffic—in one place.

Real-time analytics

Real-time analytics

By connecting Power BI to Google Ads APIs, Windsor.ai provides real-time access to ad campaign performance. Analyzing up-to-date data helps you identify high-ROI campaigns and allocate your budget more effectively, reducing wasteful ad spending. You can also set up scheduled data refreshes, eliminating manual data extraction and manipulation.

Customized reporting

Customized reporting

Power BI allows you to create tailored reports, dashboards, charts, and interactive visuals to highlight key metrics and dimensions of your Google Ads campaigns, making it easier for stakeholders to understand PPC performance at a glance.

Forecasting and predictive analytics

Forecasting and predictive analytics

Power BI’s advanced forecasting and predictive analysis tools allow you to combine historical Google Ads data with predictive models, enabling informed decisions about future ad spend and campaign optimization.

Using Windsor.ai connector to import data from Google Ads into Power BI

Many methods for syncing Google Ads data with Power BI are complex, expensive, and require technical know-how. Windsor.ai simplifies this process, offering a fast and cost-effective solution.

Using Windsor.ai’s ELT connector, you can import Google Ads data into Power BI automatically in just a few minutes—no coding required.

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Join over 3,000 businesses that trust Windsor.ai to streamline Google Ads to Power BI integration
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How to connect Google Ads to Power BI in Windsor.ai

Make sure you have the following prerequisites before setting up the connector:

  • Google Ads account with Admin permissions and API access
  • Power BI Desktop or Web app
  • Active Windsor.ai account

 

1

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Create a new Windsor.ai account or log in if you already have one.

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How to connect Google Ads to Power BI manually

You can set a direct Google Ads to Power BI integration. However, keep in mind that this not only creates the intricacies of the Google Ads API, but you also need to write code for data retrieval and loading.

If you have a data analyst or data engineer on board, setting up an integration via the API is likely to be a straightforward task for them.

Here are the steps involved in this method:

  1. Activate the Google Ads API.
  2. Develop a code script to retrieve data from Google Ads: Determine the specific data you want from the API and employ a client library, such as Python, to create a script.
  3. Send the data to an SQL database at a designated frequency.
  4. Automate the script execution using a cloud tool, whether it’s Google Cloud, AWS, or another option.

Utilize Windsor.ai for an easier integration

To avoid the complexities of the manual Google Ads to Power BI data transfer, consider using a fully automated no-code connector from Windsor.ai. Our platform provides a user-friendly interface and a powerful data connector that enables you to integrate Google Ads with Power BI in under 5 minutes, making the process quick and hassle-free.

FAQs

What is Google Ads?

Google Ads is a powerful online advertising platform developed by Google, allowing businesses to advertise their products and services across Google’s extensive network, including search results, websites, videos, and apps. It works primarily through pay-per-click (PPC) advertising, where advertisers bid on keywords related to their products or services.

According to industry estimates, the return on investment (ROI) for Google Ads is approximately 200%. This means that for every dollar a business spends on Google Ads, it can expect to earn around two dollars in revenue.

Popular Google Ads integrations

Import your Google Ads data into any destination using Windsor.ai.

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Tired of manual Google Ads data exports? Try Windsor.ai today to automate your reporting

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