Connect Ads Google to Looker Studio
Windsor.ai no-code tools helps you connect Google Ads to Looker Studio so you can visualize your ad data with its robust analytics and customizable dashboards. Windsor.ai does not require any maintenance and transfers data in five minutes.
Why integrate Google Ads with Looker Studio?
Automated reporting
Rather than export your Google Sheets data to spreadsheets every time you need to create a report or update your information, Google Ads Looker Studio integration automates the process. Data generated on Google Ads then updates in real-time so that you can create reports that reflect the current state of affairs. This feature not only saves time but ensures that the data is free from errors and omissions.
Streamline data visualization and reporting
Google Ads provide different types of data from your marketing campaigns. This may include keywords, cost-per-click (CPC), campaign performance, click-through rates (CTR), and conversions. It may be hard to make sense of such data in its raw format. Fortunately, Looker Studio cleans and streamlines it in a way that you can pick individual variables and evaluate them.
Create customizable dashboards
You can create customizable dashboards on Looker Studio according to your needs. For example, if you are a marketer, you may want to build dashboards that compare conversions over specific periods, show trends, or pick KPIs such as ad spend, conversions, and ROI. Looker Studio presents this data in a digestible format in tables and charts.
Integrate data from various sources for holistic insights
Looker Studio can connect with various data sources, collect data, then clean and organize it to have a singular output. This is vital in activities where your business relies on data from various sources. For example, you may connect Google Ads to data from ads placed on partner websites, Bing, or social media. It helps you to identify patterns and correlations between campaigns, audience behaviors, and business outcomes. You can use such information to determine the best marketing platforms, manage your ad spend, or segment the market based on responses based on A/B testing reports.
Collaborate with teams and share insights
Google Ads and Looker Studio data integration enables your organization to automate reporting on specific variables that different teams require for their decision-making. Looker Studio has several report templates that you can utilize and customize for each of your teams. You can also schedule your reports such that your teams get reports on particular days or after updates. Additionally, your team can use Looker Studio reports to track performance over time and make informed decisions.
Prerequisites
To set up the connector, the user should have:
- Ads Google account (Visit our privacy policy and terms of use)
- Google account for Looker Studio integration.
How to connect Ads Google to Looker Studio
1. Register
Register or login if you already have an account.
2. Select your source
You need to select Ads Google as a Data Source and Grant Access to Windsor.ai.
3. Connect Looker Studio connector and sync data
Go to Google Ads Looker Studio Connector.
Click Authorize and login with your Windsor.ai’s credentials. You will be redirected to Google Ads connector again. Choose your Google Ads account and click “Connect”. Click “Create report”
Establishing a Connection between Google Ads and Looker Studio using Native Connector
- Log in to your Looker Studio account and navigate to the left menu.
- Click on ‘Create’ and choose ‘Data source.’
- In the next step, you’ll see a list of suggested native connectors. Click on the Google Ads tile.
- Select the Account and Report from which you want to export data, then click ‘Connect.’
- Once connected, preview the automatically assigned fields and types. If any types are incorrect, use the right arrow to manually select another type.
- Check additional settings in the top menu, such as community access and field editing. The data freshness settings are automatically set to update every 12 hours.
- When everything is accurate, click the ‘Create report’ button in the upper right corner.
- Congratulations! You’ve successfully linked Google Ads to Looker Studio, and you can now begin visualizing your data.
Using the native connector offers a simple and straightforward method for connecting the two applications. However, for creating a comprehensive cross-channel dashboard updated automatically, it’s recommended to use third-party solutions. The next section will provide a detailed example of this approach.
Key Google Ads KPIs to Monitor in Looker Studio
When integrating Google Ads data into Looker Studio, it is crucial to identify the specific metrics that align with your objectives. Here are some essential key performance indicators (KPIs) to track:
- Clicks
- Impressions
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate
- Cost/conversions (CPA)
- Conversions value/cost
- Quality score
Building a Google Ads Dashboard in Looker Studio
There are several approaches to constructing a Google Ads dashboard within Looker Studio, each catering to different needs. Let’s briefly delve into each method:
Building a Dashboard Manually
Creating a dashboard from the ground up is ideal for those seeking extensive customization and possess experience with Looker Studio, or are eager to gain such expertise.
Using an Automated Template
Opting for a pre-built Google Ads Looker Studio template is a quicker solution, especially when time is limited, and customization requirements are minimal to moderate. Our team has prepared a Google Ads dashboard template with different tabs. This fully automated dashboard, integrated with Windsor.ai, streamlines the process – connect your Google Ads and Looker Studio accounts, and the pre-configured importer automatically fetches the necessary Google Ads data, creating a self-updating dashboard in minutes.
Hiring Professionals to Build Data Visualization
In certain scenarios, creating advanced visualizations that amalgamate extensive datasets from multiple sources becomes crucial. Such professional-level dashboards serve as pivotal tools for data analysis, continuous monitoring, and facilitating informed decision-making. Building such analytical tools demands expertise in data analytics. If your organization lacks in-house professionals, hiring experts becomes a viable option.
FAQ
What is Google Ads?
Google Ads is an online advertising platform that allows businesses to display ads across Google’s network, including Search, YouTube, and partner websites. It uses a bidding method to determine the budget and where to place ads. Your business can optimize ad performance and reach specific audiences through features like keyword targeting, bidding, and customizable ads. It also provides detailed metrics on ad performance, enabling marketers to refine strategies and improve return on investment (ROI).
What is Looker Studio?
Looker Studio is a business intelligence tool by Google. It offers users the ability to visualize their data using customizable dashboards. You can tabulate the data and use charts or graphs to show each variable. The tool also has a report creation feature that automatically creates reports on selected variables and sends them to relevant teams for decision-making. Looker Studio connects to various data sources and can organize data so that it brings a clean, easy-to-understand output.
Looker Studio Templates for Google Ads
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