Looker Studio Google Ads Dashboard Template

Google Ads - Overview

This template helps you to visualize your Google Ads data in Looker Studio in a few clicks. It allows you to easily understand the performance of your campaigns, your audience and which keywords perform best.

Follow the steps outlined below to get your data connected.


How to use it

  1. Click on this link to open the template
  2. Make a copy of it (File -> Make a copy)
  3. For the new data source select CREATE NEW DATA SOURCE
  4. Under COMMUNITY CONNECTORS, go to EXPLORE CONNECTORS. Search for “Google Ads by Windsor.ai” and add the connector.

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Covered Topics

1. Overview Page

Google Ads - Overview

2. Campaigns Performance Page

Google Ads - Campaigns Performance

3. Geo Analysis Page

Google Ads - Geo Analysis

4. Keywords Performance Page

Google Ads - Keywords Analysis


Questions that can be answered by using this template

  1. How much are you spending on Google Ads? How does that compare to the allocated budget?
  2. Which are your best & worst performing Google Ads campaigns?
  3. Which are your best & worst performing Google Ads keywords?
  4. Who is your audience? Are there any countries which have a lower CPM, a higher CTR and a better conversion rate?
  5. How can you optimize your spending budget?


If you are interested in integrating other channels or your analytics data together with your Google Ads data, please check out our Marketing Template Gallery.



How to set up a Google Ads report in Looker Studio with Windsor.ai (Spanish)


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