Best Google Data Studio Connectors in 2022

With this feature in tow, Data Studio fulfills all your reporting needs and helps you create simply professional reports. Don’t miss the chance to “WOW” your company’s decision-makers, plus demonstrate the value of digital marketing, with this free tool.

3. Easy sharing of Data Studio reports

Making a report when having to comply with the management and stakeholder’s wishes, you may need to get the opinion of your team members. With so much at stake, it is not an individual decision that is needed for a report.

Instead of spending time downloading and sending a file, Data Studio has the same built-in file sharing capacity which is seen in Google docs, Google sheets, etc. With just a click, you can generate and share a link, allowing others to view and customize your reports. 

Your entire team can look at the same report and make changes simultaneously. This feature is a huge time saver for businesses and marketers.

4. Create easy-to-read reports for everyone

In Data Studio, reports can be one page or 20 pages These reports demonstrate the flexibility and customization of Google Data Studio. Your company’s needs will be given priority making it a stress-free process to share critical data.

You can easily change fonts, colors, themes, sizes, etc making reports easy to read. Data studio allows the addition of up to 10 widgets per page. This layout allows a view into your campaign from every angle.

5. Dynamic Reporting

While you can make edits with your team in real-time, you can also allow Google Data Studio to pull real-time data into your reports too. You can set your reports to update and fill your widgets with in-the-moment data automatically as well. Every piece of your report is customizable too.

If you want a few widgets to display current information you can, but you can also keep some data set to last month if you want. This dynamic report gives you unlimited data options to better serve your business.

6. Build interactive experiences

Give a twist to your reports by bringing your reports to life. The graphs and charts need not be one-dimensional.

Share your reports digitally and give them the liberty to click and change reports to see the data points they want. This makes it easy for users to visualize data.

7. Use free Data Studio templates

Are you a novice in Google Analytics or reporting in general? Data Studio is at your rescue. Google Data Studio has preloaded templates for Google Analytics, YouTube, Google Ads, etc in place that will help create reports.

It even contains templates for specific industries, such as eCommerce. This feature helps make reporting quick and painless.

8. Learn with free Google Data Studio tutorials

Everyone is a beginner when starting with Google Data Studio. Do not worry as Google offers free training. Pair with the preloaded templates and just like that you are an expert. Google offers videos, report tutorials, and data source tutorials.

You can access the Data Studio learning center via the help menu.

For specific questions, you can always ask in the Google Data Studio forums.

9. Embed Data Studio reports on social media

If you ever wanted to publish your reports across different social media, Data Studio is the best go-to platform for that. It is easy to embed your report with Google Studio, and you can easily demonstrate your findings or study. This can be a very simple yet effective marketing strategy.

Now that we are familiar with what Data Studio is all about, the features, and the benefits, let us look into what Data Studio Connectors is about.

What are Data Studio Connectors?

Data Studio connector is a feature that helps to automatically pull data from your tracking and analysis tools. These connectors enable direct connection between the Data Studio to any data source which is internet accessible.

Data Studio Community Connectors was a program devised by Google to develop an open-source project which will help in bringing public and open data sets around the world to the Data Studio users freely and with ease to access.

You are free to develop and use community connectors thereby creating reports and dashboards with data from sources such as:

• Social media, CRM, search, finance, HR, and advertising platforms.
• Public and other open data sets.
• Private company data.

You can also use any data source or service that can be accessed using the App Script.

There are three types of connectors in the Data Studio Connector Gallery, which are as given below:

1. Google Connectors

The Google Data Studio team is behind the development of Google Connectors. These are used to connect to the Google-owned data sources and platforms such as Google Ads, BigQuery, Youtube Analytics, etc.

2. Partner Connectors

Google calls these connectors “Data Studio Partners”. These are usually SEO, Data reporting, and tracking platforms like Supermetrics, SEMrush, etc. These connectors pull data from a variety of sources, including social media platforms such as Facebook Ads, Shopify, AdRoll, etc.

You can read more about this later in this article.

3. Open Source Connectors

These connectors are developed and maintained by the Data Studio open-source community team.

Every time a connector is hosted in the open-source repository, the Data Studio Developer Relations team will manage deployment for the latest code of the connector.

This deployment will enable all users to try the connector in Data Studio by simply clicking a link immediately.

The following Open Source Connectors are directly available in Data Studio:

• npm Downloads connector: This connector helps to fetch the number of downloads for specific npm packages by date.
• Stack Overflow Questions connector: This retrieves the Stack Overflow Question metadata for specific tags.

Let us now look into why should we build a connector for Data Studio.

Why build a connector

Till now, we have seen what Google Data Studio is all about and what a connector is. But why do we need a connector? Let us delve into the reasons.

• Community Connectors are powerful and easy to build

Using Google Apps Script, not only you can build the connectors but can also deploy them easily. You will also get the services and APIs such as caching, storage, translation, JDBC services, etc at your disposal.

• Promotion and monetization of  your connector

If you are developing/building a Community Connector, you can publish and promote it in the Data Studio Connector Gallery. All the users of the Data Studio platform can explore this gallery from inside the platform. There is also a public Connector Gallery viewable by anyone.

• Open data for everyone

Connectors connect all the Data Studio users to all the public and open data sets around the world with ease.

• Leverage Data Studio as a reporting platform for your customers

Building a Data Studio Community Connector provides significant value to your customers. You can rely on Data Studio as a free and powerful reporting and analysis solution for your customers with the minimal development effort.

• Free Community Connector development

You can build, deploy and distribute connectors for free and can use these connectors for free in Data Studio.

There are different Data Studio connectors, some of which are free while others are paid. The next two sections take you through the various such connectors provided by Windsor.ai.

Paid Data Studio connectors 

Windsor.ai provides the facility to set up a dashboard for working with Google Data Studio. Once done, the Windsor.ai system will instantly pull up data as much as information sources that you need.

The best part is that the entire process just takes a few minutes as all you need to do is validate data sources. You can sign up to run a free trial to see firsthand how it works.

 We’re focusing on the non-Google connectors here as the Google connectors already with great documentation and are in general very reliable.

To make the navigation easy we split them into sections:

• Paid Media Connectors
• Attribution Connectors
• CRM Connectors
• E-commerce Store Connectors
• Analytics Connectors
• Other Connectors

Paid Media Connectors