Connect Stripe to Google Data Studio

Directly connect Stripe to Looker Studio,in minutes, and in an easy-to-use format.

stripe google data studio integration

Analyze Your Marketing Metrics from Stripe in GDS

Why integrate Stripe with Google Data Studio?

  • Integrating Stripe data with Google Data Studio gives you the ability to gain a better understanding of your customer behavior and purchase patterns. Trends and patterns in customer spending can be identified that are not immediately apparent when looking at raw data.


  • Google Data Studio provides a variety of charts and graphs for analyzing Stripe data over time. You can gain insights into how your customers buy, including how frequently they make purchases and the types of products they are most interested in which gives you a holistic understanding of how trends change over time.


  • Google Data Studio allows you to create highly customizable reports making it easy to analyze your data in order to optimize performance and improve business operations.


  • Connecting Stripe data to Google Data Studio can help you save time and reduce the risk of errors by automating the process of tracking and reporting on financial data.


  • You can create highly customizable reports with Google Data Studio that can be tailored to specific needs and preferences such as tracking key metrics like revenue, profit, and expenses.


  • Last but not least, Google Data Studio includes a number of security features to protect sensitive data which is especially useful for financial data. You can set granular permissions and enable two-factor authentication to keep your data safe.


About the Stripe Google Data Studio Connector

The Stripe Google Data Studio Connector pulls metrics and dimensions for Stripe. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect Stripe to Looker Studio?

Do you plan to connect and visualize your Stripe in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

Stripe Google Data Studio integration

Stripe metrics & dimensions available for streaming into Google Data Studio

AmountNUMERICThe transaction amount
Balance amountNUMERICThe balance amount currently on your Stripe account.
Balance currencyTEXTThe balance three-letter ISO currency code, in lowercase.
Balance bank account amountNUMERICBreakdown of balance by bank account.
Balance card amountNUMERICBreakdown of balance by card.
Balance FPX amountNUMERICBreakdown of balance by FPX.
CurrencyTEXTThe transaction three-letter ISO currency code, in lowercase.
Customers IDTEXTThe Stripe customer ID
DescriptionTEXTTransaction Description
EmailTEXTThe email address of the customer placing the order.
Transaction feeNUMERICThe transaction fee
Net AmountNUMERICNet amount of the transaction, in pence.
Refund amountNUMERICThe refund amount.
Refund currencyTEXTThe refund three-letter ISO currency code, in lowercase.
Refund descriptionTEXTThe refund description.
Refund IDTEXTThe refund id.
Refund reasonTEXTReason for the refund.
Refund statusTEXTStatus of the refund.
StatusTEXTThe transaction status
Transaction amountNUMERICThe transaction amount
Transaction currencyTEXTThe transaction three-letter ISO currency code, in lowercase.
Transaction descriptionTEXTThe transaction description
Transaction emailTEXTThe email address of the customer placing the order.
Transaction fee (same as fee)NUMERICThe transaction fee
Transaction ID (same as transactionid)TEXTThe transaction id
Transaction net amountNUMERICNet amount of the transaction.
Transaction statusTEXTThe transaction status
Transaction typeTEXTThe transaction type
Transaction IDTEXTThe transaction id
TypeTEXTTransaction Type
TodayDATEToday's date

Easily connect Stripe to Google Data Studio

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