Connect Facebook Ads to Looker Studio

Windsor.ai integrates Facebook Ads and Looker Studio within minutes without any coding. The integration automates data updates and your reports.

Integrate Facebook Ads to Looker Studio

Connect Facebook Lead Ads to Looker Studio

Why do I need Facebook Ads and Looker Studio Integration?

Facebook Ads and Looker Studio Studio data integration brings the following benefits:

Enjoy real-time data insights

Real-time data insights are vital when making decisions as you act on what is currently in the market. Looker Studio connects to data sources and extracts this information in real-time. You can use it to track your Facebook ad metrics, monitor key performance indicators like conversions and click-through rates, and create reports on ad performance over time. It saves you from having to extract data periodically and analyze it on sheets, a process that is mistake-ridden and tasking.

Integrate data from various sources for analysis

Looker Studio can connect to various sources of your data, including warehouses, marketing tools, and Google Ads. It can then integrate the data with Facebook ads so that you get actionable insights from all-around data. Here is an example: you may be running Facebook Ads and Google Ads concurrently to the same audience. You can analyze the performance of both ad models by comparing results and tracking specific variables in each case. Combined data has full information, and you can monitor multiple variables across all your marketing tools.

Collaborate with teams and share data

Promote collaboration within your business by sharing reports, dashboards, and insights with team members directly from Looker Studio. Multiple stakeholders can access the same dashboards in real-time. It not only fosters collaboration across departments, but it also ensures that your data-driven decisions are based on the most recent information. Collaboration helps your business get inputs from various members without bringing them to the same table.

Use machine learning and AI for in-depth analysis

Looker Studio integrates with other tools on Google Cloud. This enables it to offer users such features as advanced analytics on the data. Looker Studio also uses machine learning and AI tools offered by Google Cloud to enable you to build predictive models or create machine learning algorithms to enhance your data analysis.

Prerequisites

To set up the connector, the user should have:

Facebook Ads account (Visit our privacy policy and terms of use)
Google account for Looker Studio integration.

How to connect Facebook Ads to Looker Studio

1. Register

Register or login if you already have an account.

2. Select your source
You need to select Facebook Ads as a Data Source and Grant Access to Windsor.ai.

3. Connect Looker Studio connector and sync data
Go to Facebook Ads Looker Studio Connector.

Click Authorize and login with your Windsor.ai’s credentials. You will be redirected to Facebook Ads connector again. Choose your Facebook Ads account and click “Connect”. Click “Create report”

Free Looker Studio templates for Facebook Ads

We have free Facebook Ads Looker Studio templates and this can prove to be very successful if you’re new to analyzing Facebook results in Looker Studio.

There are general Facebook Looker Studio templates that you get once you connect Facebook Ads to Looker Studio via the Windsor.ai connector.

FAQ

Is it possible to connect Facebook Looker Studio without a connector?

So, one of the options that are at your disposal is to use static data. This way you can get Facebook Looker Studio without a connector.

If you upload CSV files into Looker Studio, you can turn Looker Studio into a Facebook Ads reporting tool.

Looker Studio (Google Data Studio) comes with an upload feature and using this feature you can analyse data that is not submitted via a connector.

In order to link Facebook Looker Studio this way, you will need access to the internet, an active Facebook Ads Manager account, and a Google account that is linked with Looker Studio.

You will need to have at least some experience with Looker Studio and the Facebook API.

Using CSV Files from the Facebook Ads Reporting Tool

Everything starts with the export of a Facebook Ads Report in the CSV (comma-separated value) format.

Select the specific campaign or campaigns that you would like to use and make sure that you check all the fields that you wish to analyze, columns, ads, and ad sets, and then click Export and then Export Table data.

The next step is to choose .csv as the file format and then click ‘Export’. You can choose ‘Export All’ if you wish to download all data, or ‘Export Selected’ if you have a more specific request.

You can also select ‘Customize Export’ in which case you will be able to select all the options and columns that you wish to have in your report for analysis in Google Data Studio Search Console dashboard.

Creating a Data Source in Looker Studio

The next thing you should do is prepare the data set before you can export Facebook Ads data to Google Sheets. If you already have a Looker Studio account, you need to log into it, and create a Data Source. You should name it something that will be easily recognisable like Looker Studio Facebook data.

Then choose ‘File Upload’ where you will be able to basically connect your Looker Studio account to your Facebook data, kept in CSV files. You will need to give Looker Studio authorisation to upload the Facebook data to the storage.

You can either click ‘Upload Files’, but it also comes with a drag and drop function, so you can do that as well. After this, you will be able to use Looker Studio as a Facebook Ads Reporting tool.

Limitations of Facebook Looker Studio without a connector

This is a method that allows you to connect Facebook Ads to Looker Studio without a connector, but there are some limitations. First of all, the maximum file size is 100MB and you can’t make more than 100 uploads per day. Moreover, the total amount of data that you can upload is 2GB.

And that’s the limitations in terms of space, there are some structural limitations as well – adding data to a data set doesn’t result in a data merge, if you add double records, both will appear in the reports, thus skewing your data. You should also pay attention to the file structure – all files must be the same, otherwise, the data will be distorted.

We will now proceed with a walkthrough of the templates and the flexibility is one of the reasons why Looker Studio is an amazing Facebook Ad Reporting software.

How to link Facebook Ads to Looker Studio?

If you are looking to have a full Looker Studio Facebook integration and be able to have a Facebook Ads Looker Studio analysis you will need to link your Facebook Ads account to Looker Studio.

1. Setting up Looker Studio

Let’s start with the basics and explain how to set up a Looker Studio account. In order to do that, you will need to have a Google account.

2. Setting up a Facebook Ads Account

It is pretty easy to set up a Facebook Ads Account. First, you will need to create a Facebook Business Manager account. The next is to grant it access to your business. Next, you need to Give access to the Facebook page of your business to your Facebook Ads account.

The account can’t be verified without a payment method and once you add it you will be able to create a Business FB account.

3. Using Looker Studio Connectors

Looker Studio has a gallery of connectors if you want to analyze data, it is fairly easy, since Google has most probably a connector for it.

What is Facebook Ads?

Facebook Ads is an ad platform offered by Meta to enable businesses to reach out to their market via Facebook. It operates similarly to search engine ads in that it uses a bidding model to determine when ads are placed on the target customers’ Facebook pages. Facebook provides you with various tools to segment and target your audience with greater precision. It also has an A/B testing feature that enables you to determine the ads with the best chance of getting a positive response.

What is Looker Studio?

Looker Studio is a business intelligence and visualization platform from Google. It helps your business organize, visualize, and analyze your data for actionable insights. You can use the platform to build data models, compare data from different sources, or create dashboards to visualize specific variables. You can also use Looker Studio to automate reporting and connect to other tools like Workspace on Google Cloud.

Connect all your data to Looker Studio

Looker Studio Templates