Connect Facebook Ads (Meta) to Looker Studio

Directly connect Meta Ads (Facebook Ads) to Looker Studio (Google Data Studio) in an easy-to-use format

Facebook ads Looker studio integration

Analyze Your Marketing Metrics from Facebook Ads in Looker Studio

Why integrate Meta Ads (Facebook Ads) with Looker Studio?

Meta Ads (Facebook Ads) is the marketing side of Facebook, pretty much everybody is using Facebook, but those who use it professionally use Meta Ads.

Looker Studio (Google Data Studio) is a Google tool that allows you to visualize your data in customisable reports and dashboards. With it, you can connect your analytics, media, or raw data and start creating dashboards.


  • Looker Studio can be utilized to collect data from Meta Ads (Facebook Ads) automatically which can save time and resources by eliminating manual data entry, minimizing the need to switch between tools for analysis, and minimizing the chances of errors.


  • You can gain a more comprehensive understanding of your marketing performance and potential areas for growth by integrating Meta Ads (Facebook Ads) with Looker Studio alongside other data sources such as GA4, Google Ads, and Google Search Console.


  • By connecting Facebook Ads with Looker Studio (Google Data Studio), you can track the metrics that are most important to your business and make data-driven decisions about your marketing strategy and budget without getting bogged down by over 350 different metrics and ad terms in Facebook Ads Manager.


  • Its ease of use sets it apart, providing a multitude of features beyond the basic Facebook Ads analytics. Looker Studio (Google Data Studio) has gained considerable popularity due to its uncomplicated, direct, and user-friendly interface. Widely embraced by professionals such as marketers, salespeople, and product managers—roles not traditionally linked with data analytics—it offers a lot despite its simplicity. The fully customizable, interactive dashboards can be effortlessly created in a matter of hours or less, presenting a notable improvement over the default Facebook Ads analytics.

About Facebook Ads Looker Studio Connector

The Facebook Ads Looker Studio Connector pulls Metrics and Dimensions for Facebook Ads. The Insights are retrieved at the Campaign, Ad Set, or Ad level.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:


How to connect Facebook Ads to Google Data Studio?

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right[/caption]

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source. Facebook Ads Connector

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Option 2: Connecting Facebook Ads to Looker Studio Through’s X Looker Studio Connectors:

1. Go to Looker Studio’s gallery of connectors and select Facebook Ads

Choose google data studio connector

2. Click on authorize as shown belowGrant acces to facebook ads account

This will lead to a pop up appearing, where you should grant access to your Facebook ads account.

Grant access to facebook account

3. Click on finish, and then on connect as shown below.

Finish and connect your data

4. Your fields will appear, and finally now you can go through your data and start making beautiful dashboards.



Free Looker Studio templates for Facebook Ads

We have free Facebook Ads Looker Studio templates and this can prove to be very successful if you’re new to analyzing Facebook results in Looker Studio.


There are general Facebook Looker Studio templates that you get once you connect Facebook Ads to Looker Studio via the connector.

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Is it possible to connect Facebook Looker Studio without a connector?

So, one of the options that are at your disposal is to use static data. This way you can get Facebook Looker Studio without a connector.

If you upload CSV files into Looker Studio, you can turn Looker Studio into a Facebook Ads reporting tool.

Looker Studio comes with an upload feature and using this feature you can analyse data that is not submitted via a connector.

In order to link Facebook Looker Studio this way, you will need access to the internet, an active Facebook Ads Manager account, and a Google account that is linked with Looker Studio.

You will need to have at least some experience with Looker Studio and the Facebook API.


Using CSV Files from the Facebook Ads Reporting Tool

Everything starts with the export of a Facebook Ads Report in the CSV (comma-separated value) format.

Select the specific campaign or campaigns that you would like to use and make sure that you check all the fields that you wish to analyze, columns, ads, and ad sets, and then click Export and then Export Table data.

The next step is to choose .csv as the file format and then click ‘Export’. You can choose ‘Export All’ if you wish to download all data, or ‘Export Selected’ if you have a more specific request.

You can also select ‘Customize Export’ in which case you will be able to select all the options and columns that you wish to have in your report for analysis in Google Data Studio Search Console dashboard.  


Creating a Data Source in Looker Studio

The next thing you should do is prepare the data set before you can export Facebook Ads data to Google Sheets. If you already have a Looker Studio account, you need to log into it, and create a Data Source. You should name it something that will be easily recognisable like Looker Studio Facebook data.

Then choose ‘File Upload’ where you will be able to basically connect your Looker Studio account to your Facebook data, kept in CSV files. You will need to give GDS authorisation to upload the Facebook data to the storage.

You can either click ‘Upload Files’, but it also comes with a drag and drop function, so you can do that as well. After this, you will be able to use Looker Studio as a Facebook Ads Reporting tool.


Limitations of Facebook Looker Studio without a connector

This is a method that allows you to connect Facebook Ads to Looker Studio without a connector, but there are some limitations. First of all, the maximum file size is 100MB and you can’t make more than 100 uploads per day. Moreover, the total amount of data that you can upload is 2GB.

And that’s the limitations in terms of space, there are some structural limitations as well – adding data to a data set doesn’t result in a data merge, if you add double records, both will appear in the reports, thus skewing your data. You should also pay attention to the file structure – all files must be the same, otherwise, the data will be distorted.

We will now proceed with a walkthrough of the templates and the flexibility is one of the reasons why Looker Studio is an amazing Facebook Ad Reporting software.


How to link Facebook Ads to Looker Studio?

If you are looking to have a full Looker Studio Facebook integration and be able to have a Facebook Ads Looker Studio analysis you will need to link your Facebook Ads account to Google Studio.


1. Setting up Looker Studio

Let’s start with the basics and explain how to set up a Looker Studio account. In order to do that, you will need to have a Google account.


2. Setting up a Facebook Ads Account

It is pretty easy to set up a Facebook Ads Account. First, you will need to create a Facebook Business Manager account. The next is to grant it access to your business. Next, you need to Give access to the Facebook page of your business to your Facebook Ads account.

The account can’t be verified without a payment method and once you add it you will be able to create a Business FB account.


3. Using Looker Studio Connectors

Looker Studio has a gallery of connectors if you want to analyze data,, it is fairly easy, since Google has most probably a connector for it. 


Facebook Ads metrics and dimensions available for streaming into Looker Studio

Extract Meta Ads (Facebook Ads) data to Looker Studio with

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Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.


Popular Looker Studio and Facebook Ads integrations