Hubspot Looker Studio Connector

Directly connect Hubspot to Looker Studio in an easy-to-use format.

hubspot google data studio Integration

Analyze Metrics from Pardot in Looker Studio

Why integrate Hubspot with Google Data Studio?

Integrating HubSpot with Looker Studio can offer several advantages for organizations looking to leverage their data for better decision-making and analytics. Here are some key reasons why you might consider integrating HubSpot with Looker Studio:


  • HubSpot contains valuable customer and marketing data, including leads, contacts, email interactions, and campaign performance metrics. By integrating HubSpot with Looker Studio, you can centralize this data alongside other sources, providing a single source of truth for your analytics and reporting needs.


  • Understanding which leads are the most qualified and valuable allows you to direct your marketing efforts toward those leads rather than wasting time and resources contacting low-quality prospects.


  • Looker Studio allows you to create real-time dashboards and reports. When integrated with HubSpot, you can access up-to-the-minute data on your marketing and sales activities. This real-time insight is crucial for making timely decisions and adjustments to your strategies.


  • Looker Studio provides tools for data transformation and cleansing. You can clean, join, and enrich HubSpot data with other data sources to gain deeper insights. For instance, you can combine HubSpot data with data from your CRM or e-commerce platform for a comprehensive view of your customer journey.


About the Hubspot Looker Studio Connector

The Hubspot Google Data Studio Connector pulls metrics and dimensions for Hubspot CRM. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect Hubspot to Looker Studio?

Do you plan to connect and visualize your Hubspot in Google Data Studio?

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

Hubspot Looker Studio connector  

Hubspot metrics and dimensions available for streaming into Looker Studio

Extract Hubspot data to Google Data Studio with

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

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