Connect HubSpot to Looker Studio
Windsor.ai integrates HubSpot and Looker Studio within minutes without any coding. The integration automates data updates and your reports.
Why integrate Hubspot with Looker Studio?
HubSpot is a great CRM that contains information on your marketing, sales, and customer service performance. To better analyze the data from this goldmine, you require advanced visualization tools. HubSpot Looker Studio data integration offers this benefit, providing a centralized platform for analyzing this data and providing the insights needed for faster and better decision-making.
Combine HubSpot data with other sources
HubSpot data is a valuable source of information on things like lead generation, customer journeys, and sales pipelines. Since businesses also collect such related data from sources like Google Analytics, social media platforms, and other marketing tools, all these data streams are combined for better visualization of your business performance. Looker Studio allows you to do this and, in turn, gain the insights to identify weaknesses, strengths, and trends that matter across your sales and marketing channels.
Automate reporting
You can automate reporting on key variables related to HubSpot, such as conversion rates, customer acquisition costs, and revenue by source. Windsor.ai can complete this for you or set it up on Looker Studio. This way, you get the information that matters to your business without manually filtering through loads of data to find it. Since Looker Studio offers data transfer automation, you can get reports based on real-time data so that you can make decisions that address current market conditions.
Get meaningful insights from your data
The data you acquire from HubSpot is raw, and it’s difficult to make sense of it without analyzing it further. For example, while you know how many deals were closed or leads generated, it may be difficult to know the impacts on your overall business performance. Looker Studio breaks down this data and presents it in interactive graphs and charts that allow you to gain meaningful insights and better understand the position of the business. These visualizations are so simple and straightforward that even non-technical users can make the right decisions from them.
Connect to other tools on Google Cloud
Google Cloud has several platforms and tools that can enhance your performance. With Looker Studio, you can connect to tools like Workspace for collaboration, machine learning and AI for analytics, Looker for in-depth data querying, and email, among many others. They offer a seamless pipeline for data analysis, collaboration, and management in a few clicks.
About the Hubspot Looker Studio Connector
The Hubspot Looker Studio Connector pulls metrics and dimensions for Hubspot CRM. The Insights are retrieved at the campaign and ad levels. Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- HubSpot account (Visit our privacy policy and terms of use)
- Google account for Looker Studio integration.
How to connect HubSpot to Looker Studio
1. Register
Register or login if you already have an account.
2. Select your source
You need to select HubSpot as a Data Source and Grant Access to Windsor.ai.
3. Connect Looker Studio connector and sync data
Go to HubSpot Looker Studio Connector.
Click Authorize and login with your Windsor.ai’s credentials. You will be redirected to HubSpot connector again. Choose your Hubspot account and click “Connect”. Click “Create report”
Manual Connection: Integrating HubSpot with Looker Studio
Opting for a manual transfer is a budget-friendly choice, especially for smaller datasets, albeit at the expense of additional time. However, it becomes a time-intensive process over the long term, as your data visualizations won’t receive automatic updates.
Let’s walk through the process step by step.
- Log in to your HubSpot account and navigate to the specific data you wish to export, such as contacts, companies, or deals.
- Click on the ‘Export’ button.
- Choose CSV as the preferred file format. Once the export file is ready, you’ll receive a download link in your inbox. Click on the ‘Download’ button.
- After obtaining the exported CSV file, log in to Looker Studio and click on ‘Data Source.’
- Since you are uploading a CSV file, select the ‘File upload’ option from the available data sources.
- Upload the file by clicking on ‘click to upload files’ or by dragging and dropping the file. Once uploaded, click on the ‘Connect’ button at the top right of the screen.
Then, click ‘Create report.’
All data from the CSV file is now available in Looker Studio in a tabular format. You can customize the report using various visual elements and data settings.
Despite the simplicity of the process, keep in mind that with manual transfer, your data cannot be sent from HubSpot to Looker Studio in real-time. Therefore, you will need to repeat these steps whenever you want to update your report.
Free Looker Studio templates for Hubspot
We have free Hubspot Looker Studio templates and this can prove to be very successful if you’re new to analyzing Hubspot results in Looker Studio.
- Looker Studio HubSpot Overview Report
- Looker Studio HubSpot Dashboard Template
- Looker Studio CRM Attribution Dashboard Template
FAQ
What is Looker Studio?
Looker Studio is a Google-offered BI and data visualization and reporting tool that enables businesses to connect to all their data sets, including CRM systems, Google Analytics, marketing platforms, and spreadsheets. With the given access, it then simplifies how you can organize and visualize the data, presenting them in easy-to-understand graphs, charts, and tables. It also automates reports based on the metrics you form, customizing all the details to suit your needs. It also has features to track key performance indicators over time, automatically share reports with relevant teams, and connect to other tools on Google Cloud.
What is HubSpot?
HubSpot is a popular customer relationship management (CRM) platform that provides a wide range of tools for managing marketing, sales, and customer service. Some of the popular features it offers are contact management, email marketing, social media management, lead tracking, and analytics. HubSpot helps businesses to streamline marketing, sales, and customer service processes, so you can keep attracting visitors, converting leads, and closing customers through its inbound marketing and sales methodologies.
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