Connect Hubspot to Google BigQuery

Connect Hubspot to Google BigQuery in 2023

It is very simple to connect Hubspot to Google BigQuery, it can be done in a fast and easy manner with Windsor.ai.

First Step:

Sign up for Windsor.ai. You can also take advantage of the free trial to get a feel of the platform and see its features.

Once in your account’s dashboard, select Hubspot in the left column as a data source.

Second Step:

Once you select the data source, click the Next (Data Preview Button). 

Select BigQuery by clicking on the logo, as shown in the screenshot below.  

Third Step:

Once you select Bigquery, click the Add Destination Task Button and fill out necessary fields . 

Fourth Step:

In the final step, grant access to the user: bq-upload@windsor-ai-bigquery.iam.gserviceaccount.com. That’s all!

Once you go through these steps, you will see that the data is automatically populated into your BigQuery account.

Note: As a connector URL, you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data.

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Why Move Data From HubSpot to BigQuery?

Here are some reasons why organizations might choose to transfer their data from HubSpot to BigQuery:

1. Data Analysis and Insights: BigQuery is a powerful data warehouse and analytics platform provided by Google Cloud. By migrating data from HubSpot to BigQuery, businesses can leverage the advanced querying and analytical capabilities of BigQuery to gain deeper insights into their data. BigQuery allows you to run complex SQL queries on large datasets quickly and efficiently, enabling more comprehensive data analysis and reporting.
2. Scalability: HubSpot, while being a robust CRM and marketing automation platform, may have limitations in terms of data storage and processing power. BigQuery, on the other hand, is designed to handle massive amounts of data and can scale effortlessly as your data volumes grow. It provides a highly scalable infrastructure that can accommodate large datasets and perform parallel processing, ensuring optimal performance even with extensive data sets.
3. Integration with Other Data Sources: BigQuery integrates seamlessly with other data sources and tools within the Google Cloud ecosystem. By migrating data from HubSpot to BigQuery, you can combine and analyze data from multiple sources, enabling a more comprehensive understanding of your business operations. This integration also facilitates building data pipelines, conducting cross-platform analysis, and performing advanced machine learning tasks.
4. Data Warehousing and Storage: BigQuery provides a centralized and structured storage environment for your data. By moving your HubSpot data to BigQuery, you can consolidate data from different sources, including external systems or other marketing platforms. This consolidation simplifies data management and ensures that all your relevant data is available in a single location for analysis, reporting, and decision-making.
5. Performance and Speed: BigQuery is optimized for fast data retrieval and processing. It employs a distributed architecture and parallel processing techniques to deliver quick query response times, even for complex analytical queries on large datasets. This speed and performance enable data analysts and data scientists to iterate on their queries faster, leading to quicker insights and improved decision-making.
6. Advanced Analytics and Machine Learning: BigQuery offers integration with various Google Cloud services. By combining HubSpot data with other datasets and leveraging these advanced analytics and machine learning tools, you can unlock additional value and gain a more comprehensive understanding of customer behavior, predictive analytics, and personalized marketing initiatives.

What data to load from HubSpot to BigQuery?

• Contact
• Line Items
• Deals
• Events
• Companies
• Products

Conclusion

Set up HubSpot to Google BigQuery integration to create a detailed picture of the entire customer journey by combining data from multiple data sources.

Windsor.ai is an ETL tool that integrates with multiple sources or services like databases, CRM, email campaigns, analytics and more. Quickly and safely move all your data from HubSpot into BigQuery and start generating insights from your data.

See how easy it is to migrate data from HubSpot to Google BigQuery and try Windsor.ai by signing up for a 30-day free trial.

Try Windsor.ai today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial