Connect Criteo to Looker Studio

Directly connect Criteo to Looker Studio,in minutes, and in an easy-to-use format.

criteo google data studio integration

Analyze Your Marketing Metrics from Criteo in GDS

Why integrate Criteo with Looker Studio?

  • The powerful data visualization and analysis features in Google Data Studio allow you to gain deeper insights into your advertising performance and measure advertising efficiency.

 

  • Google Data Studio reports and dashboards can be set up to be automated and refresh data as campaigns run, saving time and effort when it comes to campaign reporting.

 

  • By combining Criteo’s data with other marketing data sources in Google Data Studio, you can uncover customer journeys and how different touchpoints influence customer behavior that you wouldn’t be able to see by looking at any single source in isolation.

 

  • Google Data Studio can handle and analyze a large amount of data and help you create complex reports with ease, without worrying about the limitations such as data size and the number of calculations.

 

About the Criteo Looker Studio Connector

The Criteo Google Data Studio Connector pulls metrics and dimensions for Criteo. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

How to connect Criteo to Looker Studio?

Do you plan to connect and visualize your Criteo in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.select fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

Windsor.ai Criteo Google Data Studio connector

 

Looker Studio Templates for Criteo

These free and customizable Looker Studio Criteo templates will assist you in visualizing your data for easy reporting and analysis.

Criteo metrics & dimensions available for streaming into Google Data Studio

nametypedescription
Account IDTEXTThe Advertiser ID
Account NameTEXTThe Name of the Advertiser
Ad Network ConversionsNUMERICThe Ad Network Reported Conversions
Ad Network RevenueNUMERICThe Ad Network Reported Revenue
AdvertiserTEXTThe Name of the Advertiser
AudienceNUMERICNumber of distinct cookies to which Criteo had the opportunity to make a display
CampaignTEXTThe Campaign Name
ClicksNUMERICNumber of times that your Criteo ads have been clicked
DateDATEDate
DeviceTEXTThe Device Type
ImpressionsNUMERICNumber of times your Criteo ad is displayed to a user on publishers’ websites
ReachNUMERICShare of the audience exposed to at least one Criteo display ad (percentage)
SpendNUMERICTotal cost of your campaigns
Total CostNUMERICTotal cost of your campaigns (Duplicate)
RevenueNUMERICThe total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View RevenueNUMERICThe total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
Post-View and Click RevenueNUMERICPost-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers
TransactionsNUMERICThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View TransactionsNUMERICNumber of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.
Post-View and Click TransactionsNUMERICThe total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers
TodayDATEToday's date

Easily connect Criteo to Looker Studio

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.

insights

Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

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