Connect Criteo to Google Data Studio with

Directly connect Criteo to Google Data Studio, in minutes, and in an easy-to-use format.

data integration

All your marketing data in one place, just in a few clicks.

In just a few clicks, integrates all of your marketing data. Simply select and authenticate the connectors you want to use. You don’t even need to write a single line of code to connect your data. You can blend and visualize your marketing data in your preferred reporting platform after a few minutes of setup.

Automate and save time.

No more using CSV dumps and spreadsheets to bring together data from different platforms. automates collecting all marketing data and minimizes time spent on preparing and formatting, saving you a lot of time and boosting the quality of your reports.
Spend less time on manual data loading and spreadsheets. Focus on what matters: Growing your business!
Data Automation
data warehouse

Use all your data where and when you need it.

We make sure that all the data we integrate is fresh and accessible to marketers, whenever they want. You can push your data from to a variety of data destinations, including cloud storage services (Google BigQuery, Amazon S3, Azure, Snowflake), data visualization tools (Google Data Studio, Power BI, Tableau), and spreadsheets (Excel, Google Sheets).

About Criteo

Criteo is a company that provides a performance-based advertising platform for e-commerce companies to help them increase their online sales. Criteo collaborates with internet service providers to create personalized ads for consumers based on their browsing history. The company helps businesses re-engage their targeted audience by helping create the perfect ad for the right people at the right time using machine learning. Criteo is headquartered in Paris, France, and serves 5 billion ads per day through 22,000+ customers worldwide.


Learn more about Criteo

About Google Data Studio

Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.


Learn more about Google Data Studio

Why integrate Criteo with Google Data Studio?

  • The powerful data visualization and analysis features in Google Data Studio allow you to gain deeper insights into your advertising performance and measure advertising efficiency.


  • Google Data Studio reports and dashboards can be set up to be automated and refresh data as campaigns run, saving time and effort when it comes to campaign reporting.


  • By combining Criteo’s data with other marketing data sources in Google Data Studio, you can uncover customer journeys and how different touchpoints influence customer behavior that you wouldn’t be able to see by looking at any single source in isolation.


  • Google Data Studio can handle and analyze a large amount of data and help you create complex reports with ease, without worrying about the limitations such as data size and the number of calculations.

About the Criteo Google Data Studio Connector

The Criteo Google Data Studio Connector pulls Metrics and Dimensions for Criteo Ads. The Insights are retrieved at the Campaign level.


Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect Criteo to Google Data Studio?

Select the fields on the right to later use in your data source. For example, you can include metrics such as clicks, revenue, or total cost.

select fields on the right

Go to “Select Destination” and choose Google Data Studio.

Finally, select “connect” and authorize access to your data source. Criteo Google Data Studio connector All your marketing data in one place

Power up your marketing performance with result-driven marketing solutions

  • Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
  • The setup is done in minutes. No coding is required.
  • Currently, we support more than 3000 dimensions and metrics.
  • See the value and return on every marketing touchpoint.
  • Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.

Google Data Studio Templates for Criteo

Do you plan to connect and visualize Criteo in Google Data Studio?

These free and customizable Google Data Studio Criteo templates will assist you in visualizing your data for easy reporting and analysis.

Google Data Studio Tutorials for Criteo

Would you like to take your Google Data Studio Criteo dashboards to the next level?

Here are some of our favorite tutorials to help you:

Available Criteo Metrics and Dimensions

Account IDTEXTThe Advertiser ID
Account NameTEXTThe Name of the Advertiser
Ad Network ConversionsNUMERICThe Ad Network Reported Conversions
Ad Network RevenueNUMERICThe Ad Network Reported Revenue
AdvertiserTEXTThe Name of the Advertiser
AudienceNUMERICNumber of distinct cookies to which Criteo had the opportunity to make a display
CampaignTEXTThe Campaign Name
ClicksNUMERICNumber of times that your Criteo ads have been clicked
DeviceTEXTThe Device Type
ImpressionsNUMERICNumber of times your Criteo ad is displayed to a user on publishers’ websites
ReachNUMERICShare of the audience exposed to at least one Criteo display ad (percentage)
SpendNUMERICTotal cost of your campaigns
Total CostNUMERICTotal cost of your campaigns (Duplicate)
RevenueNUMERICThe total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View RevenueNUMERICThe total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
Post-View and Click RevenueNUMERICPost-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers
TransactionsNUMERICThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View TransactionsNUMERICNumber of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.
Post-View and Click TransactionsNUMERICThe total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers