Connect Criteo to Looker Studio
Directly connect Criteo to Looker Studio,in minutes, and in an easy-to-use format.
Analyze Your Marketing Metrics from Criteo in GDS
About Criteo
About Looker Studio
Why integrate Criteo with Looker Studio?
- The powerful data visualization and analysis features in Google Data Studio allow you to gain deeper insights into your advertising performance and measure advertising efficiency.
- Google Data Studio reports and dashboards can be set up to be automated and refresh data as campaigns run, saving time and effort when it comes to campaign reporting.
- By combining Criteo’s data with other marketing data sources in Google Data Studio, you can uncover customer journeys and how different touchpoints influence customer behavior that you wouldn’t be able to see by looking at any single source in isolation.
- Google Data Studio can handle and analyze a large amount of data and help you create complex reports with ease, without worrying about the limitations such as data size and the number of calculations.
About the Criteo Looker Studio Connector
The Criteo Google Data Studio Connector pulls metrics and dimensions for Criteo. The Insights are retrieved at the campaign and ad levels.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A Criteo advertiser account (Visit our privacy policy and terms of use)
- Google account for Criteo to Google Data Studio integration.
- A Windsor account. Start your free trial now.
How to connect Criteo to Looker Studio?
Do you plan to connect and visualize your Criteo in Google Data Studio? Follow the Tutorial Below:
You need to select Criteo Ads as a Data Source and grant access to Windsor.ai. Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend. Go to “Select Destination” and choose Looker Studio. Once done, select “connect” and authorize access to your data source. 
Looker Studio Templates for Criteo
These free and customizable Looker Studio Criteo templates will assist you in visualizing your data for easy reporting and analysis.
Criteo metrics & dimensions available for streaming into Google Data Studio
name type description Account ID TEXT The Advertiser ID Account Name TEXT The Name of the Advertiser Ad Network Conversions NUMERIC The Ad Network Reported Conversions Ad Network Revenue NUMERIC The Ad Network Reported Revenue Advertiser TEXT The Name of the Advertiser Audience NUMERIC Number of distinct cookies to which Criteo had the opportunity to make a display Campaign TEXT The Campaign Name Clicks NUMERIC Number of times that your Criteo ads have been clicked Date DATE Date Device TEXT The Device Type Impressions NUMERIC Number of times your Criteo ad is displayed to a user on publishers’ websites Reach NUMERIC Share of the audience exposed to at least one Criteo display ad (percentage) Spend NUMERIC Total cost of your campaigns Total Cost NUMERIC Total cost of your campaigns (Duplicate) Revenue NUMERIC The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad. Post-View Revenue NUMERIC The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales Post-View and Click Revenue NUMERIC Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers Transactions NUMERIC The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. Post-View Transactions NUMERIC Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales. Post-View and Click Transactions NUMERIC The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers Today DATE Today's date
Easily connect Criteo to Looker Studio
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