Connect Adjust to Looker Studio

Directly connect Adjust to Looker Studio, in minutes, and in an easy-to-use format

adjust google data studio integration

About the Adjust Google Data Studio Connector

The Adjust Google Data Studio Connector pulls Metrics and Dimensions for Adjust. The Insights are retrieved at the campaign level.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

How to connect Adjust to Looker Studio?

Do you plan to connect and visualize your Adjust in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.select fields on the right

Go to “Select Destination” and choose Google Data Studio.

Once done, select “connect” and authorize access to your data source.adjust looker studio integration

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Adjust metrics & dimensions available for streaming into Looker Studio

nametypedescription
Ad ImpressionsNUMERICThe total number of ads served to end-users.
Ad RevenueNUMERICThe total revenue generated by serving in-app ads.
Ad RPMNUMERICAd Revenue per Mille Impressions. Your ad revenue per thousand ad impressions.
AdgroupTEXTString value usually contains adgroup name and id.
Adgroup ID NetworkTEXTAdgroup ID from the network
Adgroup NetworkTEXTAdgroup name from the network
Ad Spend (Attribution)NUMERICThe amount of money spent on ads. Calculated using only data retrieved using Adjust’s cost-on-engagement method.
All RevenueNUMERICThe amount of revenue, generated by an app, calculated using all revenue sources.
AppTEXTName of the app
App TokenTEXTApp ID in the Adjust system
ARPDAU (All)NUMERICAverage revenue per daily active user, calculated using all sources of revenue.
ARPDAU (Ad)NUMERICAverage revenue per daily active user, calculated using only revenue from serving ads.
ARPDAU (IAP)NUMERICAverage revenue per daily active user, calculated using in-app purchase revenue.
Assisted InstallsNUMERICThe number of app installs that qualified for attribution but were not selected. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install.
Assisted ReattributionsNUMERICThe number of app installs that qualified for reattribution but were not selected.
Base SessionsNUMERICThe number of user sessions, excluding installs and reattributions.
Business RegionTEXTBusiness region.
CampaignTEXTString value usually contains campaign name and id.
Campaign ID NetworkTEXTCampaign ID from the network
Campaign NetworkTEXTCampaign name from the network
CancelsNUMERICTransaction is not renewed at the end of the subscription period, because the user unsubscribes or the billing retry renewal fails. Only available with Subscription Tracking Growth Solution.
ChannelTEXTA combination of partner_name and network.
Assisting ClicksNUMERICAll of the user clicks that were considered, but not awarded the attribution.
Average Clicks per Assisted InstallNUMERICThe average number of clicks that assisted an install.
Assisting Clicks for ReattributionsNUMERICAll of the user clicks that were considered, but not awarded the reattribution.
Click Conversion Rate (CCR)NUMERICThe average number of clicks it takes for a user to install your app.
Click CostNUMERICThe costs of clicks.
ClicksNUMERICThe number of times a user clicked on a creative.
Clicks (Attribution)NUMERICThe number of times a user clicked on a creative.
Clicks (Network)NUMERICThe number of clicks reported by the network.
Ad Revenue (Cohort)NUMERICThe total ad revenue generated within your selected timeframe up to the current date. calculated per period. It is cumulative and based on tracked ad revenue reported by the Adjust SDK or recorded server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st.
All Revenue (Cohort)NUMERICThe total amount of in-app revenue and ad revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st.
Gross profit (Cohort)NUMERICThe cohorted gross profit.
Revenue (Cohort)NUMERICThe total in-app revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st.
onversion Bit 1 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.
onversion Bit 2 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.
onversion Bit 3 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.
onversion Bit 4 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.
onversion Bit 5 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.
onversion Bit 6 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model.
onversion Value 0 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks where the conversion value is equal to 0 (install). A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria.
onversion Value 1 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 10 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 11 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 12 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 13 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 14 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 15 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 16 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 17 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 18 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 19 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 2 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 20 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 21 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 22 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 23 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 24 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 25 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 26 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 27 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 28 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 29 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 3 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 30 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 31 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 32 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 33 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 34 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 35 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 36 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 37 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 38 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 39 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 4 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 40 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 41 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 42 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 43 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 44 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 45 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 46 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 47 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 48 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 49 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 5 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 50 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 51 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 52 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 53 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 54 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 55 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 56 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 57 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 58 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 59 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 6 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
Conversion Value 60 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
Conversion Value 61 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
Conversion Value 62 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
Conversion Value 63 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 7 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 8 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
onversion Value 9 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks with the corresponding conversion value.
Conversion Value Total (SKAdNetwork)NUMERICReturns the sum of all conversion values as a single integer. The count of each conversion value is multiplied by its conversion value. For example: for conversion value 40 the total number of recorded occurrences is multiplied by 40 to give the resulting total conversion value.
Ad SpendNUMERICThe amount of money spent on ads.
CountryCOUNTRYCountry name
Country CodeTEXT2-character value ISO 3166
CreativeTEXTString value usually contains creative name and id.
Creative ID NetworkTEXTCreative ID from the network
Creative NetworkTEXTCreative name from the network
Click Through Rate (CTR)PERCENTThe percentage of clicks you received per impressions served.
CurrencyTEXTCurrency name
Currency CodeTEXT3-character value ISO 4217
DateDATEThe Date
Avg. DAUsNUMERICThe average number of unique daily active users (DAU) for your selected timeframe.
DeattributionsNUMERICThe total number of users that are removed away from the first attribution source to a reattribution source.
Device TypeTEXTPossible values: bot, console, ipod, mac, pc, phone, server, simulator, tablet, tv, unknown
eCPCNUMERICEffective cost per click.
eCPI (Paid Installs)NUMERICEffect cost per install on paid installs.
eCPI (All Installs)NUMERICEffective cost per install on all installs.
eCPM (Attribution)NUMERICEffective cost per mille (one thousand impressions) reported by the Attribution ad spend source.
Event CostNUMERICThe costs of events
First ReinstallsNUMERICThe number of first time reinstalls per period of time. Only available with Uninstall and Reinstall Growth Solution.
First UninstallsNUMERICThe number of first time uninstalls per period of time. Only available with Uninstall and Reinstall Growth Solution.
GDPR ForgetsNUMERICThe total number of users who have exercised their right to be forgotten under the EU's GDPR. Adjust permanently deletes the historical personal data for these users but retains their aggregated data for dashboard reporting. Read more about GDPR reporting.
Total Revenue Events (SKAdNetwork) - AverageNUMERICTotal revenue events include the following revenue event types: In-App purchases and Ad Revenue . This metric returns the average number of total revenue events triggered within your conversion value ranges.
Total Revenue Events (SKAdNetwork) - MaxNUMERICTotal revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the highest number of total revenue events triggered within your conversion value ranges.
Total Revenue Events (SKAdNetwork) - MinNUMERICTotal revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the lowest number of total revenue events triggered within your conversion value ranges.
Total Revenue (SKAdNetwork) - AverageNUMERICTotal revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the average amount of total revenue earned from your conversion value ranges.
Total Revenue (SKAdNetwork) - MaxNUMERICTotal revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the highest amount of total revenue earned from your conversion value ranges.
Total Revenue (SKAdNetwork) - MinNUMERICTotal revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the lowest amount of total revenue earned from your conversion value ranges.
Gross profitNUMERICRevenue minus ad spend.
Assisting ImpressionsNUMERICAll of the user impressions that were considered, but not awarded the attribution.
Average Impressions per Assisted InstallNUMERICThe average number of impressions that assisted an installs.
Assisting Impressions for ReattributionsNUMERICAll of the user impressions that were considered, but not awarded the reattribution.
Impression Conversion Rate (ICR)PERCENTThe percentage of app installs per ad impressions served.
Impression CostNUMERICCost of impressions.
ImpressionsNUMERICThe total number of ad impressions tracked for your campaigns.
Install CostNUMERICThe costs of installs.
InstallsNUMERICThe number of installs for your app.
Installs per Mile (IPM)NUMERICInstalls per one thousand impressions.
Invalid Payloads (SKAdNetwork)NUMERICCounter of SKAdnetwork postbacks (install/reinstall), which are invalid based on the verification via the attribution-signature.
Limit Ad Tracking RatePERCENTThe percentage of your total installs coming from devices with LAT enabled.
Limit Ad Tracking InstallsNUMERICThe total number of installs coming from devices with limit ad tracking (LAT) enabled.
Limit Ad Tracking Reattribution RatePERCENTThe percentage of your total reattributions coming from devices with LAT enabled.
Limit Ad Tracking ReattributionsNUMERICThe total number of reattributions coming from devices with LAT enabled.
Avg. MAUsNUMERICThe average number of unique monthly active users (MAU) for your selected timeframe.
NetworkTEXTThe name of the advertising network
Ad Spend (Network - SKAdNetwork)NUMERICThe amount of ad spend related to SKAdNetwork campaigns, as reported by the network partner.
Ad Spend (Network)NUMERICShows ad spend data retrieved using the Network API.
Ad Spend Diff (Network)NUMERICShows an absolute value with the difference between the Attribution and Network sources.
eCPI (Network)NUMERICEffective cost per install reported by the Network API.
eCPM (Network)NUMERICEffective cost per mille (one thousand impressions) reported by the Network API.
Impressions (Network)NUMERICNumber of impressions reported by the network.
Installs (Network)NUMERICThe number of installs reported by the network.
Installs Diff (Network)NUMERICShows an absolute value with the difference between the Attribution and Network sources.
Non-Assisted InstallsNUMERICThe number of app installs that had no qualifying touchpoints within the attribution window prior to the attributed engagement. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install.
Non-Organic InstallsNUMERICThe number of Installs that are not attributed to an Organic source.
Organic InstallsNUMERICThe number of Installs that are attributed to an Organic source.
OS NameTEXTPossible values: android, bada, blackberry, ios, linux, macos, server, symbian, unknown, webos, windows, windows-phone
Clicks (Paid)NUMERICThe number of clicks, for which there is cost data.
Impressions (Paid)NUMERICThe number of impressions for which there is ad spend data.
Installs (Paid)NUMERICThe number of installs, for which there is ad spend data.
Partner IDTEXTPartner’s id in the Adjust system.
Partner NameTEXTPartner's name in the Adjust system.
Partner SlugTEXTThe unique slug of the partner.
PlatformTEXTThe device operating system/platform. Supported platforms: android, android-tv, bada, blackberry, facebook, fire-tv, ios, linux, macos, server, symbian, webos, windows, windows-phone
Assisting EngagementsNUMERICAll of the user touchpoints that were considered, but not awarded the attribution. These can be clicks or impressions, but must fall within the link's attribution window.
Average Engagements per Assisted InstallNUMERICThe average number of engagements that assisted an install.
QuarterTEXTQ YYYY
Assisting Engagements for ReattributionsNUMERICAll of the user touchpoints that were considered, but not awarded the reattribution. These can be clicks or impressions, but must fall within the link's reattribution window.
Reattribution ReinstallsNUMERICThe total number of reinstalls that occurred that also led to a reattribution.
ReattributionNUMERICThe total number of reattributions that have occurred. See reattribution tracking.
ReinstallsNUMERICThe total number of reinstalls that have occurred. Only available with Uninstall and Reinstall Growth Solution.
Rejected Installs Anonymous IP RatePERCENTThe percentage of your total number of installs that Adjust has rejected because they came from an anonymous IP.
Rejected Installs Click Injection RatePERCENTThe percentage of your total number of installs that Adjust rejected for falsified clicks sent between an app download and install.
Rejected Installs Distribution Outlier RatePERCENTThe percentage of your total number of installs that Adjust rejected for falling outside the threshold set by our distribution modeling analysis.
Invalid Signature Rejected Install RateNUMERICRate of rejected installs due to invalid Signature.
Rejected Installs Malformed Advertising IDNUMERICThe total number of installs that Adjust rejected because they had a malformed advertising ID.
Rejected Installs Malformed Advertising ID RatePERCENTThe percentage of your total number of installs that Adjust rejected because of the malformed advertising ID.
Rejected Install RatePERCENTThe percentage of your total number of installs that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes Organic and Untrusted Devices trackers.
Rejected Installs Too Many Engagements RatePERCENTThe percentage of your total number of installs that Adjust rejected for registering too many engagements within the attribution window.
Rejected InstallsNUMERICThe total number of installs that Adjust identified and rejected as fraudulent.
Rejected Installs Anonymous IPNUMERICThe total number of installs that Adjust rejected because they came from anonymous IPs.
Rejected Installs Click InjectionNUMERICThe total number of installs Adjust rejected for falsified clicks sent between an app download and install.
Rejected Installs Distribution OutlierNUMERICThe total number of installs Adjust rejected for falling outside the threshold set by our distribution modeling analysis.
Rejected Installs SDK SignatureNUMERICThe total number of installs Adjust rejected for containing an invalid or missing SDK Signature.
Rejected Installs Too Many EngagementsNUMERICThe total number of installs that Adjust rejected for registering too many engagements within the attribution window.
Rejected Reattributions Anonymous IP RatePERCENTThe percentage of your total number of reattributions that Adjust has rejected because they came from an anonymous IP.
Rejected Reattributions Distribution Outlier RatePERCENTThe percentage of your total number of reattributions that Adjust has rejected for falling outside the threshold set by our distribution modeling analysis.
Rejected Reattribution RatePERCENTThe percentage of your total number of reattributions that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes rejected installs from your Organic and Untrusted Devices trackers.
Rejected Reattributions Too Many Engagements RatePERCENTThe percentage of your total number of reattributions that Adjust has rejected for registering too many engagements within the attribution window.
Rejected ReattributionNUMERICThe total number of reattributions Adjust identified and rejected as fraudulent.
Rejected Reattributions Anonymous IPNUMERICThe total number of reattributions that Adjust rejected because they came from an anonymous IP.
Rejected Reattributions Click InjectionNUMERICThe total number of reattributions rejected for falsified clicks between an app download and install for a user who previously had your app installed and had that install attributed within Adjust.
Rejected Reattributions Click Injection RatePERCENTThe percentage of your total number of reattributions that Adjust has rejected for falsified clicks sent between an app download and install for a user who previously had your app installed and had that install attributed within Adjust.
Rejected Reattributions Distribution OutlierNUMERICThe total number of reattributions rejected for falling outside the threshold set by our distribution modeling analysis.
Rejected Reattributions Too Many EngagementsNUMERICThe total number of reattributions rejected for registering too many engagements within the reattribution window.
RenewalsNUMERICRenewals
Return On Investment (ROI)NUMERICThe cohorted gross profit divided by ad spend.
RevenueNUMERICThe total revenue your app has generated within a selected timeframe based on the tracked revenue events reported by the Adjust SDK or as recorded via server-to-server event tracking.
Revenue EventsNUMERICThe total number of revenue events that have been triggered.
Revenue To Cost Ratio (RCR)NUMERICThe revenue-to-cost ratio.
ROAS (All Revenue)PERCENTReturn on ad spend, calculated using all sources of revenue.
ROAS (Ad Revenue)PERCENTReturn on ad spend, calculated using only ad revenue.
ROAS (IAP Revenue)PERCENTReturn on ad spend, calculated using only in-app revenue.
SessionsNUMERICThe total number of sessions, including installs (first sessions), reinstalls, reattributions, and reattribution reinstalls that have occurred.
Conversion Value greater than 0 (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks where the conversion value is greater than 0 (install).
Conversion Value Null (SKAdNetwork)NUMERICReturns the count of all valid SKAdNetwork postbacks where the conversion value is null, or the count of all installs and reinstalls minus those with a conversion value not greater than or equal to 0.
eCPI (SKAdNetwork)NUMERICEffective cost per install on all installs through SKAdNetwork.
Installs (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks where redownload = false. SKAdNetwork postbacks are valid when the attribution signature is correct.
Qualifiers (SKAdNetwork)NUMERICReturns the number of installs that had a touchpoint with the network, but did not win the final SKAdNetwork attribution. This means the SKAd postback returned a did-win: false flag.
Reinstalls (SKAdNetwork)NUMERICReturns the count of valid SKAdNetwork postbacks where redownload = true. SKAdNetwork postbacks are valid when the attribution signature is correct.
ROAS (SKAN average)NUMERICAverage return on ad spend, calculated using only revenue and spend data from SKAdNetwork.
ROI (SKAN average)NUMERICThe average return on investment, calculated using only SKAdNetwork data.
ROAS (SKAN maximum)NUMERICMaximum return on ad spend, calculated using only revenue and spend data from SKAdNetwork.
ROI (SKAN maximum)NUMERICThe maximum return on investment, calculated using only SKAdNetwork data.
ROAS (SKAN minimum)NUMERICMinimum return on ad spend, calculated using only revenue and spend data from SKAdNetwork.
ROI (SKAN minimum)NUMERICThe minimum return on investment, calculated using only SKAdNetwork data.
Total Installs (SKAdNetwork)NUMERICNumber of installs and reinstalls reported by SKAdNetwork.
Source ID NetworkTEXTID of the source network.
Source NetworkTEXTName of the source network. Optional value dependent on the network.
SpendNUMERICThe amount of money spent on ads. (Duplicate cost)
Store IDTEXTStore App ID
Store TypeTEXTStore from where the app was installed
Total CostNUMERICThe amount of money spent on ads. (Duplicate cost)
Uninstalls (Cohort)NUMERICThe total number of uninstalls from users who installed your app within your selected timeframe. Only available with Uninstall and Reinstall Growth Solution.
UninstallsNUMERICNumber of uninstalls. Only available with Uninstall and Reinstall Growth Solution.
Valid Conversions (SKAdNetwork)NUMERICCounter of SKAdN postbacks (install/reinstall) that have a valid conversion value (0-63) attached. It shows the number of postbacks where the conversion value was not null.
Avg. WAUsNUMERICThe average number of unique weekly active users (WAU) for your selected timeframe.

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