Connect Adjust to Looker Studio
Directly connect Adjust to Looker Studio, in minutes, and in an easy-to-use format
About the Adjust Google Data Studio Connector
The Adjust Google Data Studio Connector pulls Metrics and Dimensions for Adjust. The Insights are retrieved at the campaign level.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- An Adjust account (Visit our privacy policy and terms of use)
- Google account for Adjust to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect Adjust to Looker Studio?
Do you plan to connect and visualize your Adjust in Google Data Studio? Follow the Tutorial Below:
You need to select Adjust as a Data Source and grant access to Windsor.ai. Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend. Go to “Select Destination” and choose Google Data Studio. Once done, select “connect” and authorize access to your data source.
name type description Ad Impressions NUMERIC The total number of ads served to end-users. Ad Revenue NUMERIC The total revenue generated by serving in-app ads. Ad RPM NUMERIC Ad Revenue per Mille Impressions. Your ad revenue per thousand ad impressions. Adgroup TEXT String value usually contains adgroup name and id. Adgroup ID Network TEXT Adgroup ID from the network Adgroup Network TEXT Adgroup name from the network Ad Spend (Attribution) NUMERIC The amount of money spent on ads. Calculated using only data retrieved using Adjust’s cost-on-engagement method. All Revenue NUMERIC The amount of revenue, generated by an app, calculated using all revenue sources. App TEXT Name of the app App Token TEXT App ID in the Adjust system ARPDAU (All) NUMERIC Average revenue per daily active user, calculated using all sources of revenue. ARPDAU (Ad) NUMERIC Average revenue per daily active user, calculated using only revenue from serving ads. ARPDAU (IAP) NUMERIC Average revenue per daily active user, calculated using in-app purchase revenue. Assisted Installs NUMERIC The number of app installs that qualified for attribution but were not selected. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install. Assisted Reattributions NUMERIC The number of app installs that qualified for reattribution but were not selected. Base Sessions NUMERIC The number of user sessions, excluding installs and reattributions. Business Region TEXT Business region. Campaign TEXT String value usually contains campaign name and id. Campaign ID Network TEXT Campaign ID from the network Campaign Network TEXT Campaign name from the network Cancels NUMERIC Transaction is not renewed at the end of the subscription period, because the user unsubscribes or the billing retry renewal fails. Only available with Subscription Tracking Growth Solution. Channel TEXT A combination of partner_name and network. Assisting Clicks NUMERIC All of the user clicks that were considered, but not awarded the attribution. Average Clicks per Assisted Install NUMERIC The average number of clicks that assisted an install. Assisting Clicks for Reattributions NUMERIC All of the user clicks that were considered, but not awarded the reattribution. Click Conversion Rate (CCR) NUMERIC The average number of clicks it takes for a user to install your app. Click Cost NUMERIC The costs of clicks. Clicks NUMERIC The number of times a user clicked on a creative. Clicks (Attribution) NUMERIC The number of times a user clicked on a creative. Clicks (Network) NUMERIC The number of clicks reported by the network. Ad Revenue (Cohort) NUMERIC The total ad revenue generated within your selected timeframe up to the current date. calculated per period. It is cumulative and based on tracked ad revenue reported by the Adjust SDK or recorded server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st. All Revenue (Cohort) NUMERIC The total amount of in-app revenue and ad revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st. Gross profit (Cohort) NUMERIC The cohorted gross profit. Revenue (Cohort) NUMERIC The total in-app revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st. onversion Bit 1 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. onversion Bit 2 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. onversion Bit 3 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. onversion Bit 4 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. onversion Bit 5 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. onversion Bit 6 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. onversion Value 0 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks where the conversion value is equal to 0 (install). A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria. onversion Value 1 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 10 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 11 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 12 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 13 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 14 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 15 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 16 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 17 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 18 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 19 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 2 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 20 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 21 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 22 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 23 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 24 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 25 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 26 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 27 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 28 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 29 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 3 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 30 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 31 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 32 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 33 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 34 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 35 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 36 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 37 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 38 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 39 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 4 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 40 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 41 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 42 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 43 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 44 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 45 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 46 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 47 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 48 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 49 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 5 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 50 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 51 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 52 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 53 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 54 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 55 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 56 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 57 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 58 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 59 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 6 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. Conversion Value 60 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. Conversion Value 61 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. Conversion Value 62 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. Conversion Value 63 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 7 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 8 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. onversion Value 9 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. Conversion Value Total (SKAdNetwork) NUMERIC Returns the sum of all conversion values as a single integer. The count of each conversion value is multiplied by its conversion value. For example: for conversion value 40 the total number of recorded occurrences is multiplied by 40 to give the resulting total conversion value. Ad Spend NUMERIC The amount of money spent on ads. Country COUNTRY Country name Country Code TEXT 2-character value ISO 3166 Creative TEXT String value usually contains creative name and id. Creative ID Network TEXT Creative ID from the network Creative Network TEXT Creative name from the network Click Through Rate (CTR) PERCENT The percentage of clicks you received per impressions served. Currency TEXT Currency name Currency Code TEXT 3-character value ISO 4217 Date DATE The Date Avg. DAUs NUMERIC The average number of unique daily active users (DAU) for your selected timeframe. Deattributions NUMERIC The total number of users that are removed away from the first attribution source to a reattribution source. Device Type TEXT Possible values: bot, console, ipod, mac, pc, phone, server, simulator, tablet, tv, unknown eCPC NUMERIC Effective cost per click. eCPI (Paid Installs) NUMERIC Effect cost per install on paid installs. eCPI (All Installs) NUMERIC Effective cost per install on all installs. eCPM (Attribution) NUMERIC Effective cost per mille (one thousand impressions) reported by the Attribution ad spend source. Event Cost NUMERIC The costs of events First Reinstalls NUMERIC The number of first time reinstalls per period of time. Only available with Uninstall and Reinstall Growth Solution. First Uninstalls NUMERIC The number of first time uninstalls per period of time. Only available with Uninstall and Reinstall Growth Solution. GDPR Forgets NUMERIC The total number of users who have exercised their right to be forgotten under the EU's GDPR. Adjust permanently deletes the historical personal data for these users but retains their aggregated data for dashboard reporting. Read more about GDPR reporting. Total Revenue Events (SKAdNetwork) - Average NUMERIC Total revenue events include the following revenue event types: In-App purchases and Ad Revenue . This metric returns the average number of total revenue events triggered within your conversion value ranges. Total Revenue Events (SKAdNetwork) - Max NUMERIC Total revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the highest number of total revenue events triggered within your conversion value ranges. Total Revenue Events (SKAdNetwork) - Min NUMERIC Total revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the lowest number of total revenue events triggered within your conversion value ranges. Total Revenue (SKAdNetwork) - Average NUMERIC Total revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the average amount of total revenue earned from your conversion value ranges. Total Revenue (SKAdNetwork) - Max NUMERIC Total revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the highest amount of total revenue earned from your conversion value ranges. Total Revenue (SKAdNetwork) - Min NUMERIC Total revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the lowest amount of total revenue earned from your conversion value ranges. Gross profit NUMERIC Revenue minus ad spend. Assisting Impressions NUMERIC All of the user impressions that were considered, but not awarded the attribution. Average Impressions per Assisted Install NUMERIC The average number of impressions that assisted an installs. Assisting Impressions for Reattributions NUMERIC All of the user impressions that were considered, but not awarded the reattribution. Impression Conversion Rate (ICR) PERCENT The percentage of app installs per ad impressions served. Impression Cost NUMERIC Cost of impressions. Impressions NUMERIC The total number of ad impressions tracked for your campaigns. Install Cost NUMERIC The costs of installs. Installs NUMERIC The number of installs for your app. Installs per Mile (IPM) NUMERIC Installs per one thousand impressions. Invalid Payloads (SKAdNetwork) NUMERIC Counter of SKAdnetwork postbacks (install/reinstall), which are invalid based on the verification via the attribution-signature. Limit Ad Tracking Rate PERCENT The percentage of your total installs coming from devices with LAT enabled. Limit Ad Tracking Installs NUMERIC The total number of installs coming from devices with limit ad tracking (LAT) enabled. Limit Ad Tracking Reattribution Rate PERCENT The percentage of your total reattributions coming from devices with LAT enabled. Limit Ad Tracking Reattributions NUMERIC The total number of reattributions coming from devices with LAT enabled. Avg. MAUs NUMERIC The average number of unique monthly active users (MAU) for your selected timeframe. Network TEXT The name of the advertising network Ad Spend (Network - SKAdNetwork) NUMERIC The amount of ad spend related to SKAdNetwork campaigns, as reported by the network partner. Ad Spend (Network) NUMERIC Shows ad spend data retrieved using the Network API. Ad Spend Diff (Network) NUMERIC Shows an absolute value with the difference between the Attribution and Network sources. eCPI (Network) NUMERIC Effective cost per install reported by the Network API. eCPM (Network) NUMERIC Effective cost per mille (one thousand impressions) reported by the Network API. Impressions (Network) NUMERIC Number of impressions reported by the network. Installs (Network) NUMERIC The number of installs reported by the network. Installs Diff (Network) NUMERIC Shows an absolute value with the difference between the Attribution and Network sources. Non-Assisted Installs NUMERIC The number of app installs that had no qualifying touchpoints within the attribution window prior to the attributed engagement. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install. Non-Organic Installs NUMERIC The number of Installs that are not attributed to an Organic source. Organic Installs NUMERIC The number of Installs that are attributed to an Organic source. OS Name TEXT Possible values: android, bada, blackberry, ios, linux, macos, server, symbian, unknown, webos, windows, windows-phone Clicks (Paid) NUMERIC The number of clicks, for which there is cost data. Impressions (Paid) NUMERIC The number of impressions for which there is ad spend data. Installs (Paid) NUMERIC The number of installs, for which there is ad spend data. Partner ID TEXT Partner’s id in the Adjust system. Partner Name TEXT Partner's name in the Adjust system. Partner Slug TEXT The unique slug of the partner. Platform TEXT The device operating system/platform. Supported platforms: android, android-tv, bada, blackberry, facebook, fire-tv, ios, linux, macos, server, symbian, webos, windows, windows-phone Assisting Engagements NUMERIC All of the user touchpoints that were considered, but not awarded the attribution. These can be clicks or impressions, but must fall within the link's attribution window. Average Engagements per Assisted Install NUMERIC The average number of engagements that assisted an install. Quarter TEXT Q Assisting Engagements for Reattributions NUMERIC All of the user touchpoints that were considered, but not awarded the reattribution. These can be clicks or impressions, but must fall within the link's reattribution window. Reattribution Reinstalls NUMERIC The total number of reinstalls that occurred that also led to a reattribution. Reattribution NUMERIC The total number of reattributions that have occurred. See reattribution tracking. Reinstalls NUMERIC The total number of reinstalls that have occurred. Only available with Uninstall and Reinstall Growth Solution. Rejected Installs Anonymous IP Rate PERCENT The percentage of your total number of installs that Adjust has rejected because they came from an anonymous IP. Rejected Installs Click Injection Rate PERCENT The percentage of your total number of installs that Adjust rejected for falsified clicks sent between an app download and install. Rejected Installs Distribution Outlier Rate PERCENT The percentage of your total number of installs that Adjust rejected for falling outside the threshold set by our distribution modeling analysis. Invalid Signature Rejected Install Rate NUMERIC Rate of rejected installs due to invalid Signature. Rejected Installs Malformed Advertising ID NUMERIC The total number of installs that Adjust rejected because they had a malformed advertising ID. Rejected Installs Malformed Advertising ID Rate PERCENT The percentage of your total number of installs that Adjust rejected because of the malformed advertising ID. Rejected Install Rate PERCENT The percentage of your total number of installs that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes Organic and Untrusted Devices trackers. Rejected Installs Too Many Engagements Rate PERCENT The percentage of your total number of installs that Adjust rejected for registering too many engagements within the attribution window. Rejected Installs NUMERIC The total number of installs that Adjust identified and rejected as fraudulent. Rejected Installs Anonymous IP NUMERIC The total number of installs that Adjust rejected because they came from anonymous IPs. Rejected Installs Click Injection NUMERIC The total number of installs Adjust rejected for falsified clicks sent between an app download and install. Rejected Installs Distribution Outlier NUMERIC The total number of installs Adjust rejected for falling outside the threshold set by our distribution modeling analysis. Rejected Installs SDK Signature NUMERIC The total number of installs Adjust rejected for containing an invalid or missing SDK Signature. Rejected Installs Too Many Engagements NUMERIC The total number of installs that Adjust rejected for registering too many engagements within the attribution window. Rejected Reattributions Anonymous IP Rate PERCENT The percentage of your total number of reattributions that Adjust has rejected because they came from an anonymous IP. Rejected Reattributions Distribution Outlier Rate PERCENT The percentage of your total number of reattributions that Adjust has rejected for falling outside the threshold set by our distribution modeling analysis. Rejected Reattribution Rate PERCENT The percentage of your total number of reattributions that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes rejected installs from your Organic and Untrusted Devices trackers. Rejected Reattributions Too Many Engagements Rate PERCENT The percentage of your total number of reattributions that Adjust has rejected for registering too many engagements within the attribution window. Rejected Reattribution NUMERIC The total number of reattributions Adjust identified and rejected as fraudulent. Rejected Reattributions Anonymous IP NUMERIC The total number of reattributions that Adjust rejected because they came from an anonymous IP. Rejected Reattributions Click Injection NUMERIC The total number of reattributions rejected for falsified clicks between an app download and install for a user who previously had your app installed and had that install attributed within Adjust. Rejected Reattributions Click Injection Rate PERCENT The percentage of your total number of reattributions that Adjust has rejected for falsified clicks sent between an app download and install for a user who previously had your app installed and had that install attributed within Adjust. Rejected Reattributions Distribution Outlier NUMERIC The total number of reattributions rejected for falling outside the threshold set by our distribution modeling analysis. Rejected Reattributions Too Many Engagements NUMERIC The total number of reattributions rejected for registering too many engagements within the reattribution window. Renewals NUMERIC Renewals Return On Investment (ROI) NUMERIC The cohorted gross profit divided by ad spend. Revenue NUMERIC The total revenue your app has generated within a selected timeframe based on the tracked revenue events reported by the Adjust SDK or as recorded via server-to-server event tracking. Revenue Events NUMERIC The total number of revenue events that have been triggered. Revenue To Cost Ratio (RCR) NUMERIC The revenue-to-cost ratio. ROAS (All Revenue) PERCENT Return on ad spend, calculated using all sources of revenue. ROAS (Ad Revenue) PERCENT Return on ad spend, calculated using only ad revenue. ROAS (IAP Revenue) PERCENT Return on ad spend, calculated using only in-app revenue. Sessions NUMERIC The total number of sessions, including installs (first sessions), reinstalls, reattributions, and reattribution reinstalls that have occurred. Conversion Value greater than 0 (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks where the conversion value is greater than 0 (install). Conversion Value Null (SKAdNetwork) NUMERIC Returns the count of all valid SKAdNetwork postbacks where the conversion value is null, or the count of all installs and reinstalls minus those with a conversion value not greater than or equal to 0. eCPI (SKAdNetwork) NUMERIC Effective cost per install on all installs through SKAdNetwork. Installs (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks where redownload = false. SKAdNetwork postbacks are valid when the attribution signature is correct. Qualifiers (SKAdNetwork) NUMERIC Returns the number of installs that had a touchpoint with the network, but did not win the final SKAdNetwork attribution. This means the SKAd postback returned a did-win: false flag. Reinstalls (SKAdNetwork) NUMERIC Returns the count of valid SKAdNetwork postbacks where redownload = true. SKAdNetwork postbacks are valid when the attribution signature is correct. ROAS (SKAN average) NUMERIC Average return on ad spend, calculated using only revenue and spend data from SKAdNetwork. ROI (SKAN average) NUMERIC The average return on investment, calculated using only SKAdNetwork data. ROAS (SKAN maximum) NUMERIC Maximum return on ad spend, calculated using only revenue and spend data from SKAdNetwork. ROI (SKAN maximum) NUMERIC The maximum return on investment, calculated using only SKAdNetwork data. ROAS (SKAN minimum) NUMERIC Minimum return on ad spend, calculated using only revenue and spend data from SKAdNetwork. ROI (SKAN minimum) NUMERIC The minimum return on investment, calculated using only SKAdNetwork data. Total Installs (SKAdNetwork) NUMERIC Number of installs and reinstalls reported by SKAdNetwork. Source ID Network TEXT ID of the source network. Source Network TEXT Name of the source network. Optional value dependent on the network. Spend NUMERIC The amount of money spent on ads. (Duplicate cost) Store ID TEXT Store App ID Store Type TEXT Store from where the app was installed Total Cost NUMERIC The amount of money spent on ads. (Duplicate cost) Uninstalls (Cohort) NUMERIC The total number of uninstalls from users who installed your app within your selected timeframe. Only available with Uninstall and Reinstall Growth Solution. Uninstalls NUMERIC Number of uninstalls. Only available with Uninstall and Reinstall Growth Solution. Valid Conversions (SKAdNetwork) NUMERIC Counter of SKAdN postbacks (install/reinstall) that have a valid conversion value (0-63) attached. It shows the number of postbacks where the conversion value was not null. Avg. WAUs NUMERIC The average number of unique weekly active users (WAU) for your selected timeframe.
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