Analyze your Criteo data with Google BigQuery
About Criteo
About Google BigQuery
Connect Criteo to Google BigQuery in 2023
It is very simple to connect Criteo to Google BigQuery, it can be done in a fast and easy manner with Windsor.ai.
First Step:
You need to select Criteo as a Data Source and Grant Access to Windsor.ai.
Second Step:
You will need to go to Google BigQuery as a Destination.
Third Step:
Make sure you follow the instructions on the screen. Once you complete the setup your data will start streaming in the interval you specify. You can always come back and change the settings at a later stage.
(Don’t forget to grant access to bq-upload@windsor-ai-bigquery.iam.gserviceaccount.com)
Fourth Step:
As a connector URL, you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data from Charts.Windsor.ai
Criteo metrics and dimensions available for streaming into Google BigQuery
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | The Advertiser ID |
| Account Name | TEXT | The Name of the Advertiser |
| Ad Network Conversions | NUMERIC | The Ad Network Reported Conversions |
| Ad Network Revenue | NUMERIC | The Ad Network Reported Revenue |
| Advertiser | TEXT | The Name of the Advertiser |
| Audience | NUMERIC | Number of distinct cookies to which Criteo had the opportunity to make a display |
| Campaign | TEXT | The Campaign Name |
| Clicks | NUMERIC | Number of times that your Criteo ads have been clicked |
| Date | DATE | Date |
| Device | TEXT | The Device Type |
| Impressions | NUMERIC | Number of times your Criteo ad is displayed to a user on publishers’ websites |
| Reach | NUMERIC | Share of the audience exposed to at least one Criteo display ad (percentage) |
| Spend | NUMERIC | Total cost of your campaigns |
| Total Cost | NUMERIC | Total cost of your campaigns (Duplicate) |
| Revenue | NUMERIC | The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad. |
| Post-View Revenue | NUMERIC | The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales |
| Post-View and Click Revenue | NUMERIC | Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers |
| Transactions | NUMERIC | The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. |
| Post-View Transactions | NUMERIC | Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales. |
| Post-View and Click Transactions | NUMERIC | The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers |
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