Connect Criteo to BigQuery
Windsor.ai integrates Criteo and BigQuery without coding. The integration allows you to automatically sync data to the database, thereby supporting the automation of marketing reports. Set up and synchronize data within five minutes.
Why do I need Criteo and BigQuery integration?
Integration of Criteo and BigQuery means data transferring to an AI-ready big data storage solution. Here are the benefits of the integration:
- Automate reporting from your Criteo data by leveraging the dataflows, business intelligence, and machine learning properties of BigQuery.
- Enhanced collaboration in data because data integration creates a single source of truth.
- Data-driven marketing strategies since you can build express dashboards for marketing insights and export data to inform your marketing campaigns.
- Growth in revenues because you can extract data to see where your marketing campaigns generate the highest key events, and you can retarget your audiences.
How to connect Criteo to BigQuery
1. Register
Register or login if you already have an account.
2. Select your source
You need to select Criteo as a Data Source and Grant Access to Windsor.ai.
3. Select Destination
Choose BigQuery as the destination.
4. Create a destination task
Click the Add Destination Task Button and fill out the necessary fields.
5. Sync your Data
In the final step, grant access to the user: [email protected]. That’s all!
Once you go through these steps, you will see that the data is automatically populated into your BigQuery account.
*Note: As a connector URL, you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data.
FAQs
What is Criteo?
Criteo is a digital marketing platform. It focuses on online display advertisements for retailers. Criteo also targets advertisers and publishers of digital content with tools to help them monetize audiences. The platform achieves this by positioning itself as a commerce media platform where advertisers can place bids on display targeting campaigns. Overall, Criteo enables targeting audiences on digital multimedia channels, including television and the open internet.
What is BigQuery?
BigQuery is a unified data platform offering storage and analytics services. The platform is AI-ready with built-in machine learning to support businesses with data management. BigQuery also enables you to run analytics using built-in business intelligence tools. Dataflows in BigQuery allow you to automatically sync data and automate reporting. Since BigQuery is a managed cloud data service, you do not have to worry about the maintenance of database infrastructure.
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