Connect Criteo to Tableau

criteo tableau

Analyze Metrics from Criteo in Tableau

How to connect Criteo to Tableau

It is very simple to connect Criteo to Tableau, it can be done in a fast and easy manner with Having real-time Criteo data in Tableau is very useful.

In this guide, we’ll explain how to get both platforms connected. The whole process should not take more than 5 minutes.


  1. You need to select Criteo as a Data Source and Grant Access to

criteo google sheets


2. Go to “Select Destination” and choose Tableau

tableau select destination


After choosing Tableau as your data destination, copy and save the API URL that appears into your clipboard as seen in the image below.

tableau select destination url


Step 3: Log in to Tableau Desktop and create a new Data source

On your Tableau desktop, create a new data source; click on More on the right panel and click on web data connector, as shown in the screenshot below

Log in to Tableau Desktop


Add the copied URL from the previous step to the next screen and paste it into your Tableau desktop. 

copied URL tableau desktop

That’s it! Please wait for the connector’s magic and import all your Criteo data into Tableau as an extract. Once the data extraction is complete, Tableau will open a new worksheet, and you can begin analyzing your data.


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Criteo metrics and dimensions available for streaming into Tableau

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