Connect Amazon MWS Ads to Tableau

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Analyze Your Metrics from Amazon MWS in Tableau

How to connect Amazon Seller Сentral to Tableau

It is very simple to connect Amazon Seller Сentral to Tableau, it can be done in a fast and easy manner with Having real-time Amazon Seller Сentral data in Tableau is very useful.

In this guide, we’ll explain how to get both platforms connected. The whole process should not take more than 5 minutes.


  1. You need to select Amazon MWS as a Data Source and Grant Access to

seller central bigquery


2. Go to “Select Destination” and choose Tableau

tableau select destination


After choosing Tableau as your data destination, copy and save the API URL that appears into your clipboard as seen in the image below.

tableau select destination url


Step 3: Log in to Tableau Desktop and create a new Data source

On your Tableau desktop, create a new data source; click on More on the right panel and click on web data connector, as shown in the screenshot below

Log in to Tableau Desktop


Add the copied URL from the previous step to the next screen and paste it into your Tableau desktop. 

copied URL tableau desktop

That’s it! Please wait for the connector’s magic and import all your Appsflyer data into Tableau as an extract. Once the data extraction is complete, Tableau will open a new worksheet, and you can begin analyzing your data.


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Amazon MWS metrics and dimensions available for streaming into Tableau

Extract Amazon Seller Central Ads data to Tableau with

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Popular Amazon Seller Central and Tableau integrations