Connect Bing Ads to Tableau

bing ads tableau

Analyze Metrics from Bing Ads in Tableau

How to connect Bing Ads to Tableau in 2024?

It is very simple to connect Bing Ads to Tableau, it can be done in a fast and easy manner with Having real-time Bing Ads data in Tableau is very useful.

In this guide, we’ll explain how to get both platforms connected. The whole process should not take more than 5 minutes.


  1. You need to select Bing Ads as a Data Source and Grant Access to

bing ads integration


Instructions to grant access

Click on Grant Bing Ads Access.

If you have issues with granting access please sign out from your personal Microsoft accounts at and

Alternatively try opening this window in a private/incognito browser session.


2. Go to “Select Destination” and choose Tableau

tableau select destination


After choosing Tableau as your data destination, copy and save the API URL that appears into your clipboard as seen in the image below.

tableau select destination url


Step 3: Log in to Tableau Desktop and create a new Data source

On your Tableau desktop, create a new data source; click on More on the right panel and click on web data connector, as shown in the screenshot below

Log in to Tableau Desktop


Add the copied URL from the previous step to the next screen and paste it into your Tableau desktop. 

copied URL tableau desktop

That’s it! Please wait for the connector’s magic and import all your Bing Ads data into Tableau as an extract. Once the data extraction is complete, Tableau will open a new worksheet, and you can begin analyzing your data.


Try today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial

Bing Ads metrics & dimensions available to stream into Tableau

Extract Bing Ads data to Tableau with

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Popular Bing Ads and Tableau integrations