Stream your marketing data from Bing Ads to Snowflake
About Bing Ads
About SnowFlake
Connect Bing Ads to Snowflake in 2023
It is very simple to connect Bing Ads to Snowflake, it can be done in a fast and easy manner with Windsor.ai.
First Step
Follow the Tutorial Below:
- Add all the columns that are returned by your connector’s URL.
- Create the WINDSOR_UPLOAD role (name has no importance)
- Create a user and add the previously created role to that user
- Grant rights to the DATABASE to the created user
- Grand the rights to the destination table
- Get the required fields from Snowflake to use the Snowflake destination in Onboard Form
- Get the username
- Get the password
- Get the account
- Get the warehouse
- Get the database
- Get the schema
- Get the table name
Second step
1.You need to select Bing Ads as a Data Source and Grant Access to Windsor.ai.
2. In Select Destination select Snowflake as destination
3. Enter all the credentials required and click Save
4.Your data will now be streamed to Snowflake. In case there is an error you will be notified.
Bing Ads metrics and dimensions available for streaming into Snowflake
| name | type | description |
|---|---|---|
| Absolute Top Impression Rate Percent | PERCENT | How often your ad was in the first position of all results, as a percentage of your total impressions. |
| Absolute Top Impression Lost To Budget | NUMERIC | Absolute Top Impression Lost To Budget |
| Absolute Top Impression Share Lost To Budget Percent | PERCENT | The estimated percentage of how often your ad missed showing in the very top ad position, above search results, due to insufficient budget. |
| Absolute Top Impression Lost To Rank | NUMERIC | Absolute Top Impression Lost To Rank |
| Absolute Top Impression Share Lost To Rank Percent | PERCENT | The estimated percentage of how often poor ad rank kept your ad from showing in the first ad position at the top of search results. |
| Absolute Top Impression Share Percent | PERCENT | The estimated percentage of times your ad was in the first position of all results, out of the estimated number of first position impressions you were eligible to receive. |
| Absolute Top Impressions | NUMERIC | Absolute Top Impressions |
| Account ID | TEXT | The account id |
| Account Name | TEXT | The account name |
| Account Number | TEXT | The Microsoft Advertising assigned number of an account. |
| Account Status | TEXT | The account status |
| Ad Distribution | TEXT | The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic. |
| Ad group ID | TEXT | The ID of the AdGroup. |
| Ad group | TEXT | The name of the AdGroup. |
| Ad ID | TEXT | The ad id |
| Ad Title | TEXT | The ad title |
| Title Part 1 | TEXT | The title part 1 attribute of an ad. |
| Title Part 2 | TEXT | The title part 2 attribute of an ad. |
| Title Part 3 | TEXT | The title part 3 attribute of an ad. |
| Ad Network Conversions | NUMERIC | The ad network reported conversions |
| Ad Network Revenue | NUMERIC | The ad network reported revenue |
| All Conversion Rate | PERCENT | The conversion rate as a percentage. |
| All Conversions | NUMERIC | The number of conversions. |
| AllCostPerConversion | NUMERIC | The cost per conversion. |
| All Revenue | NUMERIC | The revenue optionally reported by the advertiser as a result of conversions. |
| All Revenue Per Conversion | NUMERIC | The revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions). |
| AllReturnOnAdSpend | NUMERIC | The return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend). |
| Average CPC | NUMERIC | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. |
| Average CPM | NUMERIC | The total advertising cost divided by the number of impressions (in thousands). |
| Bid Match Type | NUMERIC | The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown. |
| Campaign | TEXT | The campaign Name |
| Campaign ID | TEXT | The campaign ID |
| City | CITY | The city where the user was physically located when they clicked the ad. |
| Click Share Percent | PERCENT | The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. |
| Clicks | NUMERIC | The number of clicks |
| Conversion Rate | PERCENT | The conversion rate as a percentage. |
| Conversions | NUMERIC | The number of conversions |
| CostPerConversion | NUMERIC | The cost per conversion. |
| Country | COUNTRY | The country where the user was physically located when they clicked the ad. |
| County | TEXT | The county where the user was physically located when they clicked the ad. |
| Ctr | PERCENT | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| Currency | TEXT | The account currency type. |
| Currency Code | TEXT | The account currency type. |
| Daily Spend | NUMERIC | The average amount of campaign budget spent per day. |
| Date | DATE | The date |
| Delivered Match Type | NUMERIC | The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown. |
| Device Type | TEXT | Device type |
| Device OS | TEXT | The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown. |
| Eligible Absolute Top Impressions | NUMERIC | Eligible Absolute Top Impressions |
| Eligible Top Impressions | NUMERIC | Eligible Top Impressions |
| The Final URL of the keyword | TEXT | Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution. |
| Final Url Suffix | TEXT | A place in your final URL where you can add parameters that will be attached to the end of your landing page URL. |
| Goal | TEXT | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. |
| Goal Type | TEXT | The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url. |
| Impression Lost To Budget | NUMERIC | Impression Lost To Budget |
| Impression Lost To Budget Percent | PERCENT | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. |
| Impression Share Percent | PERCENT | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. |
| Impressions | NUMERIC | The number of impressions |
| Keyword | TEXT | The keyword. |
| The Keyword ID | NUMERIC | The keyword ID. |
| Language | TEXT | The language of the publisher where the ad was shown. The language display name will be provided in the report e.g. English. |
| Location Id | TEXT | The Microsoft Advertising identifier of the location where the user was physically located when they clicked the ad. For geographical location identifiers, see Geographical Location Codes. If the location ID is in the report but not found in the file downloaded via GetGeoLocationsFileUrl, it is not targetable. |
| Metro Area | TEXT | The metro area (Nielsen DMA in the United States) where the user was physically located when they clicked the ad. |
| Month to Date Budget Spend | NUMERIC | The amount of money spent to date for the month. |
| Monthly Budget | NUMERIC | The anticipated maximum monthly budget amount that was calculated on the date of the most recent budget change. |
| Neighborhood | TEXT | The neighborhood where an ad was physically served, or the neighborhood that your customer had shown interest in through searches or content they had viewed. This helps you find out how your ads are doing in different locations, which can help you decide where to focus more of your advertising efforts. |
| Phone Calls | NUMERIC | The number of total calls to the tracked phone number that showed with your ad. |
| Postal Code | TEXT | The postal code where the user was physically located when they clicked the ad. |
| Potential Clicks | NUMERIC | Potential Clicks |
| Proximity Target Location | TEXT | The radius target bid name. The name of the geographic radius where the user was physically located when they clicked the ad. The Radius attribute column contains the distance of the radius. |
| Query Intent City | CITY | The name of a city if the user's geographical intent can be determined. The city is set if the user's intent is a city, and not necessarily if they are physically located in the city. |
| Query Intent Country | TEXT | The name of a country if the user's geographical intent can be determined. The country is set if the user's intent is related to a country, and not necessarily if they are physically located in the county. |
| Query Intent County | TEXT | The name of a county if the user's geographical intent can be determined. The county is set if the user's intent is related to a county, and not necessarily if they are physically located in the county. |
| Query Intent DMA | TEXT | The name of a metro area (Nielsen DMA in the United States) if the user's geographical intent can be determined. The metro area is set if the user's intent is a metro area or city within the metro area, and not necessarily if they are physically located in the metro area. |
| Query Intent Location Id | TEXT | The location identifier if the user's geographical intent can be determined. |
| Query Intent Neighborhood | TEXT | The name of a neighborhood if the user's geographical intent can be determined. The neighborhood is set if the user's intent is related to a neighborhood, and not necessarily if they are physically located in the neighborhood. For example, the user's search query was rental cars in Encino. |
| Query Intent Postal Code | TEXT | The name of a postal code if the user's geographical intent can be determined. The postal code is set if the user's intent is a postal code, and not necessarily if they are physically located in the postal code. |
| Query Intent State | TEXT | The name of a state if the user's geographical intent can be determined. The state is set if the user's intent is a state or sub geography of the state, and not necessarily if they are physically located in the state. |
| Radius | NUMERIC | The radius of a radius target bid. The geographic radius where the user was physically located when they clicked the ad. The ProximityTargetLocation attribute column contains the address or landmark name of the radius. |
| Revenue | NUMERIC | The amount of revenue |
| Spend | NUMERIC | The media spend |
| State | TEXT | The state where the user was physically located when they clicked the ad. |
| Top Impression Rate Percent | PERCENT | The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. |
| Top Impression Lost To Budget | NUMERIC | Top Impression Lost To Budget |
| Top Impression Share Lost To Budget Percent | PERCENT | The estimated percentage of mainline impressions, where ads appear above the search results, that were lost due to insufficient budget. |
| Top Impression Share Lost To Rank | NUMERIC | Top Impression Share Lost To Rank |
| Top Impression Share Lost To Rank Percent | PERCENT | A percentage estimate of how often poor ad rank kept your ad from showing in the mainline, the top ad placements above the search results. |
| Top Impression Share Percent | PERCENT | The percentage of impressions for your ad in the mainline, the top ad placements above the search results, out of the estimated number of mainline impressions you were eligible to receive. |
| Top Impressions | NUMERIC | Top Impressions |
| Top vs Other | TEXT | Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.of your total impressions. |
| Total Cost | NUMERIC | The media spend (Duplicate) |
| Transaction Revenue | NUMERIC | The amount of revenue |
| View Through Revenue | NUMERIC | The revenue optionally reported by the advertiser as a result of view-through conversions. |
| Today | DATE | Today's date |
Easily connect Bing Ads to Snowflake
See the value and return on every marketing touchpoint
Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.
Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.