Connect Bing Ads to Google BigQuery with Windsor.ai
Stream all your marketing data from Bing Ads to Google BigQuery
About Bing Ads
Bing Ads (also known as Microsoft ads) is a pay per click advertising platform. It offers advertisers both the Bing and Yahoo! search engines.
About Google BigQuery
Google BigQuery is a cloud based data warehouse. It allows flexible scaling and is a commonly used Platform as a Service solution.
First step:
You need to select Bing ads as a Data Source and Grant Access to Windsor.ai.
Second Step:
you will need to go to Select Destination to choose where do you want to send your data.
Third Step:
In this case Select Google BigQuery As A Data Destination
(Don’t forget to grant access to bq-upload@windsor-ai-bigquery.iam.gserviceaccount.com)
Make sure you follow the instructions on the screen. Once you complete the setup your data will start streaming in the interval you specify. You can always come back and change the settings at a later stage.
Fourth Step:
- As a connector URL you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data from charts.windsor.ai
You should also read:
Stream Your Data to Google BigQuery
Bing Ads metrics and dimensions available for streaming into Google BigQuery
| Name | Type | Description |
|---|---|---|
| Absolute Top Impression Rate Percent | TEXT | How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. |
| Account ID | TEXT | The account id |
| Account Name | TEXT | The account name |
| Account Number | TEXT | The Microsoft Advertising assigned number of an account. |
| Account Status | TEXT | The account status |
| Ad Distribution | TEXT | The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic. |
| Ad group ID | TEXT | The ID of the AdGroup. |
| Ad group | TEXT | The name of the AdGroup. |
| Ad ID | TEXT | The ad id |
| Ad Title | TEXT | The ad title |
| Title Part 1 | TEXT | The title part 1 attribute of an ad. |
| Title Part 2 | TEXT | The title part 2 attribute of an ad. |
| Title Part 3 | TEXT | The title part 3 attribute of an ad. |
| Ad Network Conversions | NUMERIC | The ad network reported conversions |
| Ad Network Revenue | NUMERIC | The ad network reported revenue |
| All Conversion Rate | NUMERIC | The conversion rate as a percentage. |
| All Conversions | NUMERIC | The number of conversions. |
| AllCostPerConversion | NUMERIC | The cost per conversion. |
| All Revenue | NUMERIC | The revenue optionally reported by the advertiser as a result of conversions. |
| All Revenue Per Conversion | NUMERIC | The revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions). |
| AllReturnOnAdSpend | NUMERIC | The return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend). |
| Average CPC | NUMERIC | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. |
| Average CPM | NUMERIC | The total advertising cost divided by the number of impressions (in thousands). |
| Bid Match Type | NUMERIC | The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown. |
| Campaign | TEXT | The campaign Name |
| Campaign ID | TEXT | The campaign ID |
| City | TEXT | The city where the user was physically located when they clicked the ad. |
| Clicks | NUMERIC | The number of clicks |
| Conversion Rate | PERCENT | The conversion rate as a percentage. |
| Conversions | NUMERIC | The number of conversions |
| CostPerConversion | NUMERIC | The cost per conversion. |
| Country | COUNTRY | The country where the user was physically located when they clicked the ad. |
| County | TEXT | The county where the user was physically located when they clicked the ad. |
| Ctr | PERCENT | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| Currency | TEXT | The account currency type. |
| Currency Code | TEXT | The account currency type. |
| Daily Spend | NUMERIC | The average amount of campaign budget spent per day. |
| Date | DATE | The date |
| Delivered Match Type | NUMERIC | The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown. |
| Device Type | TEXT | Device type |
| Device OS | NUMERIC | The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown. |
| The Final URL of the keyword | TEXT | Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution. |
| Final Url Suffix | TEXT | A place in your final URL where you can add parameters that will be attached to the end of your landing page URL. |
| Goal | TEXT | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. |
| Goal Type | TEXT | The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url. |
| Impression Share Percent | TEXT | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. |
| Impressions | NUMERIC | The number of impressions |
| Keyword | TEXT | The keyword. |
| The Keyword ID | NUMERIC | The keyword ID. |
| Language | TEXT | The language of the publisher where the ad was shown. The language display name will be provided in the report e.g. English. |
| Location Id | TEXT | The Microsoft Advertising identifier of the location where the user was physically located when they clicked the ad. For geographical location identifiers, see Geographical Location Codes. If the location ID is in the report but not found in the file downloaded via GetGeoLocationsFileUrl, it is not targetable. |
| Metro Area | TEXT | The metro area (Nielsen DMA in the United States) where the user was physically located when they clicked the ad. |
| Month to Date Budget Spend | NUMERIC | The amount of money spent to date for the month. |
| Monthly Budget | NUMERIC | The anticipated maximum monthly budget amount that was calculated on the date of the most recent budget change. |
| Neighborhood | TEXT | The neighborhood where an ad was physically served, or the neighborhood that your customer had shown interest in through searches or content they had viewed. This helps you find out how your ads are doing in different locations, which can help you decide where to focus more of your advertising efforts. |
| Postal Code | TEXT | The postal code where the user was physically located when they clicked the ad. |
| Proximity Target Location | TEXT | The radius target bid name. The name of the geographic radius where the user was physically located when they clicked the ad. The Radius attribute column contains the distance of the radius. |
| Query Intent City | TEXT | The name of a city if the user's geographical intent can be determined. The city is set if the user's intent is a city, and not necessarily if they are physically located in the city. |
| Query Intent Country | TEXT | The name of a country if the user's geographical intent can be determined. The country is set if the user's intent is related to a country, and not necessarily if they are physically located in the county. |
| Query Intent County | TEXT | The name of a county if the user's geographical intent can be determined. The county is set if the user's intent is related to a county, and not necessarily if they are physically located in the county. |
| Query Intent DMA | TEXT | The name of a metro area (Nielsen DMA in the United States) if the user's geographical intent can be determined. The metro area is set if the user's intent is a metro area or city within the metro area, and not necessarily if they are physically located in the metro area. |
| Query Intent Location Id | TEXT | The location identifier if the user's geographical intent can be determined. |
| Query Intent Neighborhood | TEXT | The name of a neighborhood if the user's geographical intent can be determined. The neighborhood is set if the user's intent is related to a neighborhood, and not necessarily if they are physically located in the neighborhood. For example, the user's search query was rental cars in Encino. |
| Query Intent Postal Code | TEXT | The name of a postal code if the user's geographical intent can be determined. The postal code is set if the user's intent is a postal code, and not necessarily if they are physically located in the postal code. |
| Query Intent State | TEXT | The name of a state if the user's geographical intent can be determined. The state is set if the user's intent is a state or sub geography of the state, and not necessarily if they are physically located in the state. |
| Radius | NUMERIC | The radius of a radius target bid. The geographic radius where the user was physically located when they clicked the ad. The ProximityTargetLocation attribute column contains the address or landmark name of the radius. |
| Revenue | NUMERIC | The amount of revenue |
| Spend | NUMERIC | The media spend |
| State | TEXT | The state where the user was physically located when they clicked the ad. |
| Top Impression Rate Percent | TEXT | The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. |
| Top vs Other | TEXT | Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.of your total impressions. |
| Total Cost | NUMERIC | The media spend (Duplicate) |
| Transaction Revenue | NUMERIC | The amount of revenue |
| View Through Revenue | NUMERIC | The revenue optionally reported by the advertiser as a result of view-through conversions. |
Windsor.ai: Easily connect Bing Ads to Google BigQuery
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