Connect Bing Ads to Power BI

Integrate Bing Ads with Power BI using the Windsor.ai data connector, which simplifies the integration process without any coding required. The no-code Windsor.ai acts as a bridge, enabling you to pull data into Power BI, where you can leverage its powerful reporting capabilities.

Integrate Bing Ads to Power BI

Why do I need Bings Ads and Power BI integration?

Bing Ads and Power BI integration is the gateway to building complete and powerful marketing analytics. You can achieve the following once you pull data to the analytics platform.

Bring on board other ad data to enrich Bing Ads

Chances are that your business runs multiple advertising, such as Google ads, Facebook ads, LinkedIn ads, SEO, and more. By integrating Bing Ads data with Power BI, you bring together all other marketing metrics for a comprehensive view of advertising performance to enable strategy optimization.

Gain insights on ad performance

Power BI is a visual-rich tool. Whether customizable dashboards, charts, graphs, etc, businesses have a range of tools to derive insights from data. You can monitor how your Bing Ads perform in real-time by leveraging these tools. This includes focusing on key metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), impressions, and quality score. Such metrics can help you discern how users interact with Bing and other ad data, enabling better decision-making.

Automated reporting and regular updates

Connecting Bing Ads with Power BI using Windsor.ai allows you to schedule regular updates to your reports. You may also choose to set up automated data pulls from Bing Ads or other sources, so your reports always contain the most current information without needing to manually refresh or recreate them. This automation minimizes the risk of human error, ensuring consistency and accuracy in your everyday reporting.

Optimize campaigns and analyze market performance

Bing Ads with Power BI integration is your best way to know how your campaigns are performing. You easily visualize performance metrics on Power BI and spot areas you need to improve on. To achieve this, study metrics such as click-through rates, conversion rates, and customer demographics. Use the insights to make data-driven decisions and streamline your ad campaigns to the most value-adding activities.

How to connect Bing Ads to Power BI

1. Register

You need to select Bing Ads as a Data Source and Grant Access to Windsor.ai.

Bing Ads

3. Select Destination
Choose Power BI as the destination.

power-BI-destination

4. Sync your Data
Select the fields on the right, and click on “Get data” from the WEB in Power BI.

Then, copy the URL in the box below:

FAQs

What is Bing Ads?

Bing Ads is a platform for digital advertising that you can use to create pay-per-click (PPC) ads. These ads will normally appear on Bing search results but can also be displayed on partner sites. With Bing ads, users have access to advanced targeting options. This means you can target audiences based on their unique parameters like age and location. The advantage of this is that advertisers can reach specific audiences based on their search. Other features like ad extensions and automated bidding allow users to manage advertising budgets and improve their visibility online.

Bing Ads Field Reference

Bing Templates

Connect all your data to Bing Ads

What is Power BI?

Power BI is a tool designed for businesses that need to powerfully analyze and visualize data. The tool, by Microsoft, provides robust data modeling capabilities, allowing users to connect to multiple data sources and transform raw data into interactive reports and dashboards. There are also real-time data access and natural language queries, empowering organizations to be more proactive in their decision making through powerful data.

Connect all your data to Power BI