Social Media Report Templates

At, we strive to make free Social Media reporting as effortless as possible for our users.

These free and customizable Social Media templates will assist you in visualizing your data for easy reporting and analysis.

All the Social Media dashboard report templates have easy-to-follow instructions.

Find the right template from SMM’s library and start using them to save time, effort and increase productivity.

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What is social media report dashboard?

A social media dashboard is a tool that consolidates data from various social media channels, allowing users to track, measure, and analyze the performance of their social media activities in one place. It provides visual representations of data for easy interpretation, making it possible to monitor changes over time. Top metrics to track include reach, followers, content engagement, impressions, comments, shares, likes, post clicks, average video watch time, mentions and retweets.


What Should Be Included in a SMM Report Dashboard?

A comprehensive social media analytics dashboard should include:

  1. Influence Score: A measure of your impact or authority on social media platforms.
  2. Keyword Frequency: Information on the frequency of specific keywords or phrases in your social media content.
  3. Audience Growth Rate: Data on how quickly your follower base is expanding.
  4. Engagement Rate: Metrics showing how actively your audience interacts with your content.
  5. Conversion Rate: Information on how effective your social media efforts are in driving desired actions.
  6. Historical Data: Trends over time for key metrics like top-performing keywords, impressions, and clicks.
  7. Best Performing Content: Insights into which types of content are resonating most with your audience.
  8. Optimal Posting Times: Data indicating when your audience is most active and engaged on social media.
  9. Followers’ Growth: Information on how your follower base is changing over time.
  10. Return on Investment (ROI): Metrics showing the effectiveness of your social media efforts in generating value for your business.


Why should marketing agencies use a social media report templates?

  1. Centralized View: A social media dashboard consolidates important metrics from various platforms in one place, providing a centralized view of your social media performance.
  2. Informed Strategy: It allows you to use metrics to shape your marketing strategy. By analyzing data, you can make data-driven decisions to optimize your content and approach.
  3. Engagement and Interaction: You can actively engage with your audience by monitoring metrics like engagement rates and comments. This helps in fostering a more interactive and meaningful connection with your followers.
  4. Conversion Optimization: Metrics related to conversions and click-through rates can help you refine your content and strategies to improve conversion rates.
  5. Revenue Generation: By understanding which social media efforts are driving revenue, you can focus your resources on the most effective channels and campaigns.
  6. Quick Insight: With a glance at your dashboard, you can quickly assess the performance of your social media efforts, saving time and effort.
  7. Team Collaboration: Sharing the dashboard with your team allows everyone to be on the same page and work towards common goals. It fosters collaboration and ensures everyone is aligned with the social media strategy.
  8. Real-time Monitoring: A social media dashboard can provide real-time updates, allowing you to respond promptly to trends or changes in audience behavior.